When Katerina Schneider was four months pregnant with her daughter, she found herself unable to recognize any of the ingredients in her prenatal vitamins. Determined to reinvent the concept of the vitamin from the ground up, this soon-to-be mom of two founded Ritual, a wave-making start-up with a clean multivitamin including the nine essential nutrients women actually need.
TAKING CARE photography by
M O R G A N PA N S I N G