THE BRAND BOOK
CLASSIC BLACK AND WHITE, REIMAGINED, REMIXED AND ALWAYS REMARKABLE.
In art and fashion, in film and architecture, the classic dynamic of black and white always commands attention. This marriage of opposites comes to elegant and electric new life in the bedroom with DeCo. Graphic patterns enhance the drama of the pairing, with pops of metallic to shine a spotlight on the vibrancy. Architectural motifs are reimagined with kaleidoscopic flair—classic Greek and Chinese sculptural patterns burst before the eyes with dazzling effect. It’s all enough to make the bedroom the most eye-opening room in the home.
THE BOLD DYNAMIC OF BLACK AND WHITE
ALWAYS COMMANDS ATTENTION.
A JUXTAPOSITION THAT’S
DASHING AND DRAMATIC, ELEGANT AND EDGY.
A BALANCE THAT’S SIMPLE AND STRIKING,
FORMAL AND FANTASTIC.
THE DECO DOYENNE H E R STY LE This city girl is more metropolitan than urban in her tastes. She loves style and design and spends almost as much time at galleries and museums as she does at home. Her coffee table features art books on 21st century graphic design and 1930s architectural motifs. The dramatic interplay of black and white can be seen in her wardrobe, art collection and espresso set.
H E R PA SSIO N S: • Pinning shots from Dwell magazine • Filling her social calendar with arts events • Shopping the racks at White House Black Market • Dressing perfectly, even to do laundry • Pouring over the New York Times on Sundays
HIGH-IMPACT LOOK & HIGH-SOCIETY FEEL
A HOME FASHION STATEMENT
DREAMING IN BLACK AND WHITE
IMMERSED IN GRAPHIC DETAILS
PATTERNS & TEXTTURES
COLORS
BRAND ELEMENTS
LOGO SA FE A RE A The minimum required clear space for the Deco logo is equal to the circumference of the “O�. Generally no art or copy is allowed within the safe area with the exception of simple and solid backgrounds.
ACC E PTA B LE COLOR C OM B I NATIO NS
Onyx Black PMS 7C against Carrara White Carrara White against Onyx Black PMS 7C
Gilded Gold PMS 8006 against Onyx Black PMS 7C
CORE COLORS COLO R U SAG E Color uses are integral elements in the Deco brand. Consumers recognize brands by specific colors. Logo colors must remain the same, and combined with a gold accent color in a way that doesn’t detract attention.
ONYX BLACK
GILDED GOLD
CARRARA WHITE
ONYX BLACK
CARRARA WHITE
GILDED GOLD
PMS 7C
NO PMS
METALLIC PMS 8006
C: 70 M: 35 Y: 40 K: 100
C: 0 M: 0 Y: 0 K: 0
NO CMYK MIX ACCEPTABLE R: D9
R: 00 G: 00
HEX: FFFFFF
G: BE B: 82
B: 00 HEX: D9BE82 HEX: 000000
TYPOGRAPHY SPE C IF IC F O NTS The following fonts are Deco-specific and supports the brand visually. Use of any other font for whatever reason, will weaken and water down the brand.
ESTILO PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*( )_+
Baskerville Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )_+
Baskerville Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )_+
WEB
RETAIL DISPLAY
PACKAGING
"I HAVE SAID THAT BLACK HAS IT ALL. WHITE TOO. THEIR BEAUTY IS ABSOLUTE. IT IS THE PERFECT HARMONY." —coco chanel
261 5th Ave., NYC 10016 T. 212 252 0802 | WWW.DIVATEX.COM