MEMBERSHIP BENEFIT SPOTLIGHT OPINION
MEMBER BENEFITS:
A spotlight on marketing
A
s a member of the UK’s leading Trade Association for landscape professionals, you can access a range of carefully selected and hand-crafted benefits. From legal expertise to networking opportunities there are many ways to reap the rewards of your membership. From the 2021 Annual Members’ Satisfaction survey it was evident that marketing and promotion via the Association was a valued member benefit with 88% rating the Landscape News quarterly journal as good or excellent and 87% rating the Who’s Who Directory as good or excellent. In this issue of Landscape News we shine a spotlight on the marketing opportunities available to you and how to make the most of them.
Login to BALI members’ area
Each member organisation is able to login to the ‘MY BALI’ area of the bali.org.uk website and access a range of useful tools, from order forms for branded vehicle stickers to document templates to videos of past webinars. The area is your digital go-to hub to support your every need. The members’ area is where you can also update your company profile details as shown on the website, add projects, testimonials and update copy for inclusion in the Who’s Who printed directory.
See your name in print in Landscape News
The Association’s quarterly journal is distributed both in print and digitally to members and subscribers. It is the perfect place to share news as well as read in-depth features and advertise your company, products and services. If you would like to share editorial for inclusion, please contact Editor Olivia McCullough at olivia.mccullough@bali.org.uk.
Share news and special offers in the e-newsletter
If you have exciting news or special offers that you wish to share with fellow members, then be sure to send your content with a landscape image to Marketing & Communications Officer, Kiran Lehal kiran.lehal@bali.org.uk by 5pm each Tuesday.
Who’s Who directory
The ‘Who’s Who’ directory is an annually printed guide that includes all Association members, the services that they offer, contact details and more. It is a fantastic tool to get your name out amongst the landscaping industry, so be sure to have your entry up to date.
Visit bali.org.uk/events to see the latest events and webinars or contact Regional Support Officer Laura Doyle laura.doyle@bali.org.uk if you are interested in hosting a session. Missed a session? Don’t worry, recordings of webinars can be watched back by logging in to your members’ area at bali.org.uk
Social Media
Association members design, construct, supply and maintain the most beautiful and quality landscaping projects around. We would love to share in your journey and showcase your work across our social channels. Be sure to tag us into your social posts so that we can celebrate together in the best that the landscape industry has to offer! Instagram: @balilandscapeuk Twitter: @BALI_Landscape
Find out more about all the benefits available at bali.org.uk
Webinars and Events
Networking and CPD have regularly come highly on members’ wish-list of benefits that they would like to see, so we are delighted to be providing a full and varied schedule of events.
LANDSCAPE NEWS SUMMER 2022
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