design portfolio
Cathrine Einarsson Adress I: Haarniskatie 8B 45, 00910 Helsinki, Finland Adress II: Vidars gate 10C, 0452 Oslo, Norway Phone: +358 40 1605330 E-mail: catheina@stud.aho.no
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Design Portfolio – Cathrine Einarsson
Contents Applicant............................................................................................ 2 content............................................................................................... 3 Service Design: Aalto Action .................................................................. 4 Learning Center 2.0 ............................................. 8 Fertili Team .................................................................... 12 The Norwegian Science Museum ..... 16 Bunni Jump .................................................................... 22
Product Design: Qoyo ................................................................................... 26 ....................................................................................... 34 Briis Lerum Sport ................................................................. 38 Graphic Design: Visual Identity for Holtens AS ................. 42
Industrial Design Student | AHO – Aalto ARTS
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Service
Aalto action WHAT: Sustainable Product and Service Design Case, Creative Sustainability, Aalto University School of Art, Design and Architecture WHEN: Study period II, autumn 2012, Exchange MA Industrial & Strategic Design HOW: Design methodology and Adobe CS for visualisations & video. TEAM: Lilli Maria Mäkelä, Heta Happonen (drawings) & Julia Bushueva Our team were assigned the case to develop a green ambassadors concept for Aalto University by the senior advisor on sustainability at Aalto University; Meri Löyttyniemi. Through a complex actor mapping in Aalto University, as well as benchmarking on existing programs, we developed Aalto A”ction. The main obejctive is to engage the students in sustainability on campus and to educate them further on a professional level. The A”ction concept relies on the existing actors in Aalto University and aims to provide a platform to connect them in the best interest of the students and the university. A”ction serves at a surface level providing hands on courses on sustainability in general. In addition to the introductory level two other levels were defined as “Sustainability on campus” and “Sustainability Profession”. These two levels are already covered at the university and A”ction is the connecting point joining the different intiatives, serving the students interests in the further development on the cluster of sustainable efforts within Aalto University. We developed a roadmap for the future development of the concept, as well as an inspiraitonal video describing the project.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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SPREADING KNOWLEDGE
SPREADING KNOWLEDGE
Stakeholder mapping One of the biggest tasks in the project was the mapping of existing stakeholders within the university, both students and staff intitiatives as well as the different courses on the subject. The stakeholder map presented here is a simplified version of all the different intiatives in Aalto during the project.
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Design Portfolio – Cathrine Einarsson
Beacuse our team had to understand the structure of sustainability in Aalto University on all levels we were not able to develop the concept as far as we desired. The positive thing is that the basis is now developed and there are many potential actors within Aalto ready to adapt and develop further.
EVENTS
Industrial Design Student | AHO – Aalto ARTS
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Service
Learning center 2.0 WHAT: Designing Services ‘12, Aalto University School of Art, Design & Architecture WHEN: Study period, I autumn 2012, Exchange MA Industrial & Strategic Design HOW: Design methodology, participatory design and Adobe CS TEAM: Saana Tikkanen & Wang Huan Aalto University School of Art, Design and Architecture and Toni Virtanen – University of Helsinki, the Useability School Our case was to come up with a concept for the future learning center at Aalto University School of Business in Töölö, Helsinki. In collaboration with the library we decided on working with the existing space called Keskosali, or the Kesko Hall, that today serves as a study space for the students. During the project we had a close collaboration with the director of Aalto University Library Eeva-Liisa Lehtonen and potential users from the business school. The main goal with the course was to gain experience and knowledge in innovative design methods such as workshops and design games. During the process it became evident that the development of the learning center should be done by the users and stakeholders themselves, particularly the staff. In order to make this happen we created a strategy with a set of guidelines as well as a “Power Duo” to be the main facilitator of this process.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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continuous Iterative Process The “Power Duo” consist of a designer and a marketer. They are the kick-starters and initiate the development of the process of interventions in the space. The “Power Duo” will together with the staff, students and other actors, initate a row of workshops and interventions in the space. This will happen in a suggested timeline from now until 2015, with the goal to empower staff and students and make them the main drivers and value creators of the development process. The designers will withdraw when librarians and students are ready to drive the process themselves. The deliverable consisted of an overview, and a timeline as a roadmap for the process.
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Design Portfolio – Cathrine Einarsson
E
Intial design drivers and facilitators.
Reason
t ie t H e ls i eid ngin en k ylio aup ppi pala a t
Continous iterative process of change over time.
cs omi E con
cience
& eco
n
Stakeholders In f o. s
Accounting
n
Designers
Goal
/S T U DEN
Communicatio
Ma int. bnagemen usine t & ss
nce
ec t rch i t
Empower the librarians and students as the main drivers of the development process.
g
F ina
Learn co-design methodology.
TS
ST
D e s ig
A ner &
Librarians
RS
US e t in
Activate students as value creators.
EHOLDE AK
RS
rk Ma
S ch o l o Student f Business s
y i. Librar Aalto Un duc. staff adm. & e
it y f ers t a f niv c. s t o U ed u Aal m. & ad
A al facil to Unive i t y s r si t y er v i ce s
Users
The stakeholders in the project includes different representatives from all important departments of Aalto University Library and Aalto university. The users are representatives from the school’s seven different departments and other external students.
Industrial Design Student | AHO – Aalto ARTS
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Service
Fertili team WHAT: Sommerdesignkontoret 2012, Larvik eight weeks long project CLIENT: FertiliTeam - Fertility examination clinic in Norway, http://www.fertiliteam.no/ HOW: AT-ONE and workshops. Adobe InDesign, Illustrator & Photoshop TEAM: Project manager Wanda Nyberg, (NTNU) WHERE: Pilot project autumn 2012 and launch winter 2013 FertiliTeam is a newly started fertility examination clinic in Tønsberg, Norway. The founder of FertiliTeam approached Sommerdesignkontoret to design the interior of the future clinic. FertiliTeam’s main function is to provide an assesment of couples fertility combined with information about, and how to handle infertility as a couple. When Sommerdesignkontoret started working with FertiliTeam it became evident that a clear system for the service including all necessary actors, the users and the logistics within the entire service had to be in place before any interior plans were made. The case was focused around their planned pilot project for autumn 2012. Through close communication with FertiliTeam we were able to map out the system and help our client get the big picture of how the service could be carried out. We met FertiliTeam in a phase where many thoughts still where on the drawing board. Through the cooperation we were able to interpret FertiliTeam’s needs and wants, and help them get the concept out of the fuzzy planning stage and into a service journey for the upcoming pilot and a suggested future development for FertiliTeam.
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Design Portfolio – Cathrine Einarsson
www.fertiliteam.no
FertiliTeam -
2b. Betalingsbekreftelse
0. PÅMELDING
1. BEKREFTELSE
Touchpoints
7 uker
6. EVALUERING
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Design Portfolio – Cathrine Einarsson
4. INFOFOLDER
5 uker
4 uker
3 uker
2 uker
Påmelding
Blodprøve (lokalt)
TIDSP
u
Anamnese (sende)
N
FOR O KT P
AV S KlARE
Blodprøve Ahus
Anamne
2. VELKOMSTBREV
5. OPPSUMMERINGSPAKKE
6 uker
Parene søker infomasjon
Kommentarer
www.fertiliteam.no
3. PÅMINNELSE
www.fertiliteam.no
ØTE Pm
In the pre- and post period the second line describes the user’s interaction with the service according to the schedule. The third line is reserved for the backstage activity going on at FertiliTeam such as distribution of TOUCH-POINTS information packages. TJENESTEREISE
Pre. tjenesteperiode
Parenes opplevelse
The service journey describes the user’s connection with FertiliTeam in three phases, pre-service, the service and post-service. The first line describes the relevant touch points by simple symbols familiar to FertiliTeam.
In the actual service period the service journey is divided between activites happening at the examination clinic and the hotel FertiliTeam use for their guest. Our clients most important need was a tangible tool to keep an overview of their users movements and the capacity of the service. This service journey is made for the pilot project with a duration of one weekend. The two last lines provide closer description of the stages and explanation on the color coding. It was inspiring to see how much help the research and visualisations provided for our client.
I kulissene
Service journey
100% tilbakebetaling
50%
Det er viktig synlig på relevante steder som f.eks fertil.no, kvinnefora på internett samt ha en oppdatert og informativ nettside.
Siste frist for betaling slik at velkomstpakken ikke blir sendt ut før innbetalingen er godkjent samtidig som parene får velkomstpakken i god tid før blodprøvene må være tatt.
Parene søker informasjon
Sende/motta 1. info. pakke
Anamnese
Påmelding
Blodprøve
Sende/motta 2. info. mail
Ingen tilbakebe
Tidspunkt for når paret skal få behandling hos Kvinnedoktoren må avtales så tidlig som mulig, slik at paret får anledning til å planlegge reisen.
Siste frist prøven er oppholde Team, for ker på at kommer f
tjenestereise Dag 2
Post tjenesteperiode
Touchpoints
Touchpoints
Tjenesteperiode - Dag 1
1 uke
8.00
10.00
12.00
14.00
16.00
18.00
20.00
22.00
00.00
8.00
10.00
12.00
14.00
16.00
00.00
16.00
00.00
1 uke
2 uker
3 uker
1 mnd
2 mnd
3 mnd
4 mnd
5 mnd
6 mnd
1 2
Parenes opplevelse
KVINNEDOKTOR
3 4 5 6 1
1
5 6
8.00
10.00
Hos Kvinnedoktoren blir paret tatt imot av jordmoren som forteller dem hva som skal skje. Deretter får kvinnen en gynekologisk undersøkelse, mens mannen tar en sædprøve
Par 1 Par 4
12.00
1
14.00
2 16.00
Her kan det bli en del ventetid for de første parene som kommer til Engø Gård.
Par 2 Par 5
3
1 18.00
20.00
22.00
00.00
Parene skal spise middag sammen på kvelden, i romantisk setting. Tidspunktet er satt fra kl 19, men det kan også være mulig for parene å reservere et senere tidspunkt.
8.00
10.00
2
6
3 12.00
14.00
Det siste møtet er en avslutningssamtale med enten gynekolog eller Christel. Her er det mulig å diskutere videre oppfølging dersom paret ønsker det.
Etter 6 mnd vil det være en oppfølgingssamtale med paret for å høre hvordan det har gått etter oppholdet hos FertilliTeam.
Kommentarer
ENGØ GÅRD
5
I kulissene
4
4
Kommentarer
t for å ta blodr 4 uker før et hos Fertilir å være sikresultatene fram i god tid.
3
3
ese (motta)
etaling
2
2
FertiliTeam
Par 3
Felles lunsj
Kjærlighetskveld
Evalueringsskjema
Par 6
Felles samlivsforedrag
Felles medisinsk foredrag
Oppfølgingssamtale
Industrial Design Student | AHO – Aalto ARTS
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Service
VEIEN til teknisk museum WHAT: Final project at The Oslo School of Architecture and Design, BA equivalent. WHEN: Spring 2012, 6th semester HOW: Creative methods, digital software. Model: CNC milling, cardboard, paint. WHERE: AHO Works Spring 2012 and nominated for: Prize for Complexity and Holistic Approach (NID). Veien til Teknisk Museum (The Road to the Norwegian Museum of Science, Technology and Medicine) is a project that explores the possibilities the museum have in order to enrich and improve their customer experience. In collaboration with the museum we decided to focus on the outside area and a step-by-step strategy was developed. User research revealed that the visitors were content with the museum experience and that most are frequent users. Despite this they where not happy with the wayfinding and the safety of the outside area, and the visitors were unfamiliar with the visual identity of the museum. An overall improvement of the experience became the main objective. The strategy was divided into three packages starting with low hanging fruits like application of visual elements on existing surfaces and general maintenance, to the big vision of an extraordinary park connected to the surrounding area. Different tools were created to make strategic decisions. A core challenge turned out to be the amount of stakeholders with interests on the museums outdoor area, and how little the museum actually controls themselves. The make or break for the strategy became how to involve the stakeholders in the most beneficial way for all parties.
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Design Portfolio – Cathrine Einarsson
NORWEGIAN IA IAN AN A N MUSEUM MUSE MU MUSEU MUS M USEU US USE USEUM U SEU SEUM SE S EUM E EU UM U M OF OF SCIENCE A AND ND TECHNOLOGY ND TECHN TEC TE TECH TECHNO T ECHN ECH E EC ECHNO CHN CH CHNO C HNO H HN NO N OL LOG LOGY LO OG OGY O GY GY VITENSENTERET NORSK MEDISINSK MUSEUM EU UM NORSK TELEMUSEUM
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designpros
Introduksjon
Bakgrunn
Prosess
Resultat
Aktørkart StrategIc tools
A set of secondary objectives and design drivers were developed to provide checkpoints along the journey that must be taken into consideration. They also served as guidelines in the process of deciding what elements should be taken into consideration in the different stages. The main goal, vision and final package was visualized by a 1:250 scale model of the area and the future potenial.
G
O
O
TR
G
K IK
G TO
OK
ET
RN Æ PÅ H RH US ET
BU SS
- plan og bygg
BA
OK
UMIDDE L
TIL OG ME D
TIL OG ME DK JEL S
ÅS
SK O LE
Various tools were used in order to help the musem work towards the goal of a new and unique visitor experience. Visualizations of potential end results was a key tool to show the difference from now till then. As well as a clearly stated timeline with important deadlines towards the final goal. A bold vision to make Teknisk Museum a landmark in Oslo was et to give the museum something to stretch towards, and believe in, on their way towards the main objective. The vision is coherent with the inside of the museum which already is a big hit.
BYM
JBV NABO -varsel
NSB
PRIV
VEG VESENET # Ruter
UKF aktører
POLITI OK EBY
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | A
The actor map is the most important tool for the museum to analyze who their closest collaborators are, and who they should appraoch in the different stages. During the research it became evident that there are many actors with different ownership outside the museum. Implementation of the concept depend highly on them. Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
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Design Portfolio – Cathrine Einarsson
Introduksjon
Bakgrunn
Resultat
Prosess
Hovedmål Main objective Experience Make the experience of being at Teknisk Museum better and better. Claim physical OPPLEVELSEN Styrke den gode opplevelsen
and emotional ownership to the museums outside area.
av å være på Teknisk Museum Det skal være spennende Introduksjon
Introduksjon Resultat Bakgrunn Prosess Det skal være tydelig at man
Bakgrunn
Prosess
Introduksjon Resultat
Secondary objectives Delmål
Bakgrunn
Introduksjon
er kommet til museet
Prosess
Bakgrunn
Resultat
Prosess
Resultat
Delmål
Delmål
Designkrav
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
VISJON Museets visjon skal alltid jobbes opp mot og styrkes
VISIon The museums vision must always be strengthened & Introduksjon Introduksjon strived towards. PROFIL VISJON VERDI
Introduksjon
Designkrav Designkrav Resultat
Aktørinnvolvering A review onrangeres the profile is
Bakgrunn Bakgrunn
Resultat
VISJON Prosess etterProsess antall og rolle.PROFIL PROFIL VERDI Museets alltid Alle endringer Museets visjoni skal alltid Alle museets endringerverdi skal være ivisjon skal Bidra til å øke museets verdi skal være i Alle endringer skal være Bidra til å øke jobbes opp mot og styrkes henhold til profilen opp mot og styrkes henhold til profilen som formidler av vitenskap henhold tiljobbes profilen som formidler av vitenskap
adviced during the process. AKTØRER AKTØRER En revidering av profilen samtidig kan være hensiktsAktørinnvolvering rangeres rangeres iAktørinnvolvering forhold til messig Resultat etter antall antall og rolle. rolle. etter og Prosess
SYNLIGHET En revidering av profilen samtidig kan være hensiktsGenerelt og messig Introduksjon Bakgrunn
revidering av profilen DesignkravEnsamtidig kan være hensikts-
Design drivers messig
tidligere.
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
Actor involvement will be etter antall og etter antall og rolle. rolle.
SYNLIGHET MERKEVAREN MERKEVAREN SYNLIGHET EFFEKT Effect Generelt og forhold til til II hvor grad hvor stor stor grad merkevaren merkevaren Generelt Avhengig av innsats ogog i ii forhold Depending on effort and in tidligere. styrkes. styrkes.forhold tidligere. til tidligere.
SYNLIGHET SYNLIGHET AKTØRER visibility Generelt og ii forhold forhold til Generelt og til rangeres Aktørinnvolvering Generally and relation tidligere. tidligere. etter antall og rolle. to
EFFEKT ORIENTERING ORIENTERING MERKEVAREN EFFEKT thestor Brand Avhengig av innsats innsats og og ii Hvordan man beveger seg og av Hvordan man beveger seg og I hvor grad merkevaren Avhengig Increase of the brands strenght. forhold til tidligere. tidligere. hvor lett lett det er. hvor det er. styrkes. forhold til
EFFEKT EFFEKT SYNLIGHET Avhengig av ii Avhengig av innsats innsats og Generelt og i og forhold til forholdtidligere. til tidligere. tidligere. forhold til
INNSATS INNSATS ORIENTERING Avhengig av effekt effekt og beveger seg og Avhengig av og Hvordan man aktørinnvolvering. aktørinnvolvering. hvor lett det er.
AKTØRER AKTØRER
Actors Aktørinnvolvering Designkrav Aktørinnvolvering rangeres rangeres
ranged by role and amount.
previous state.
EFFEKT Avhengig av innsats og i forhold til tidligere.
Resultat
Bakgrunn
Introduksjon Resultat Bakgrunn Prosess Visual Profile Value Prosess All changes will be according The value of the museum must to the visual profile. AKTØRER MERKEVARENalways be increased.
relation to previous state.
INNSATS Avhengig av effekt og aktørinnvolvering.
Cathrine Cathrine Einarsson Einarsson | | 24. 24. mai mai 2012 2012 | | GK6IDE, GK6IDE, Designprosjekt Designprosjekt | | AHO AHO
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
I hvor stor grad merkevaren VERDI styrkes. Bidra til å øke museets verdi som formidler av vitenskap
MERKEVAREN MERKEVAREN ORIENTERING hvor storseg grad merkevaren stor grad Hvordan manII hvor beveger ogmerkevaren styrkes. hvor lett det styrkes. er.
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
ORIENTERING ORIENTERING INNSATS wayfinding Hvordan man beveger beveger seg seg og og Hvordan Avhengig av effekt og man Opportunity hvor lett det det er. er. to move outside hvor lett aktørinnvolvering.
and accesability.
INNSATS INNSATS Effortav effekt og Avhengig Avhengig av effekt og Depending on effect and aktørinnvolvering. aktørinnvolvering.
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
actor involvement.
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
Industrial Design Student | AHO – Aalto ARTS
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Introduksjon
Bakgrunn
Bakgrunn Prosess
Resultat
Fremdriftsplan
Starter planlegging av gjennomføring i Pakke I
Implementering av konsepter på området
Utvikling av konsepter og planlegging Pakke II
Evaluering og igangsetting av aktørsamarbeid for Pakke III
Ferdistillelse Pakke I og evaluering av løsninger og fremgangsmåte
Pakke II ferdig og løsninger klare på museets uteareale
PAKKE I
PAKKE II
2013
NÅ 2012
Konseptutvikling og gradvis implenetering av løsninger på området
Introduksjon
2014
Bakgrunn
2015
Forslag
Utvikle konsepter og anbudsrunder Landskapsarkitekturog arkitekturarbeid start
Få vedtatt Pakke III i reguleringsplan og andre viktige instanser
Kjelsåsparken med Teknisk Museum i sentrum ferdigstilt Landemerke Kjelsås
Beplantning og detaljarbeider start
PAKKE III Bakgrunn Prosess
2016
Resultat 2017 Introduksjon
2018 Bakgrunn
2019 Bakgrunn Prosess
2015: Pakke II JERNBANEUNDERGANG VEDLIKEHOLD
2020
Resultat
2021
2022
Introduksjon
Bakgrunn
Bakgrunn Prosess
Resultat
Forslag Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
TOUCH-POINTS
PARK PARKERING UNDER BAKKEN
LYSSTOLEPESKILT
LANDEMERKE TEKNISKE INSTALLASJONER KJELSÅS SKOLE HOLDEPLASSER Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
Pacakge I: General maintenance, stronger visual identity and ownership to the area.
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Design Portfolio – Cathrine Einarsson
Pacakge II: Signage project, ownership to a larger area outside and redesign of outer area. Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
Pacakge III: Park development and major actor collaboration at the museum area.
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | A
Introduksjon
Bakgrunn
Bakgrunn Prosess
Resultat
Package iii, 2022 Model visualizing the potential outcome of the strategy and implementation of the three packages. A complete shift from a parking place concrete jungle to a vital science park.
2022: Pakke III
Cathrine Einarsson | 24. mai 2012 | GK6IDE, Designprosjekt | AHO
Industrial Design Student | AHO – Aalto ARTS
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Service
Bunni jump WHAT: Global Service Jam 2012 (GSJ12), Oslo, http://www.globalservicejam.org WHEN: 24 – 26 February 2012. HOW: Creative methods, paper prototyping, service methods, Adobe CS TEAM: Johan Eilertsen, Paulina Quiñones (photography), Preben Skaug, Frida Almqvist and Daniel Jackson (photography). During the GSJ12 we came up with the concept “Bunni jump” inspired by the years theme: “Hidden treassure”. A bunni jump is an exchange between people in different positions in a firm, for example middle leaders in different divisions with different experiences and knowledge.
Our problem: ”How can organizations inspire, keep and make efficient use of their employees?” Bunni jump is a attempt to solve problems in fragmented organizations like lack of communication, inefficient use of human resources, a weak corporate culture, high turnover and large recruitment expenses. This is a typical business to business situation and this is our business statement: ”At Bunni Jump we firmly believe a strong corporate culture is the result of new ideas, innovation, personal growth and work execution. When the hidden treasures of human capital comes forth, sustainability and competitive advantage are easier to attain.” Our team was built up with knowledge from different design fields, both practicing product designers, design students and one Master of Business Administration.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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The scenario The company Areti is a major concultancy group that designs, builds and manages innovative digital solutions and services. Areti is introduced to “Bunni jump” through an article in a renowned marketing magazine. The manager, Hans, calls them instantly and shortly after a facilitator from “Bunni jump” comes to Areti to tell the board what it is about. As soon as Areti is registered Hans sign up to be a host. Shortly, Linda head of sales in a different division, signs up to be Hans’ visitor. She spends a day with Hans and get to see how his division works, meets his collagues and give input. After the bunni jump, the facilitator comes back to evaluate the jump and both facilitator and participants log in and save the ideas and insights they have got for other employees to enjoy.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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PRODUCT
Qoyo – Enriching break WHAT: The Oslo School of Architecture and Design WHEN: Autumn 2011, 5th semester: Identity in Product and Interaction Design. HOW: Paper prototypes, laser cut acrylic boards, cibatrol foam, spray paint. WHERE: Exhibited at AHO Works Autumn 2011, Nominated in the categories: Prize for Innovation in Design (Norwegian Design Council) & Price for Innovation for Digital User Centered Solutions (Creuna) Qoyo is a project in the intersection between service, product and interaction design. The main goal was to develop a solution to provide a good working environment in offices. The approach to the project was research on lonely adults. During the process one core finding was research stating that the coffee break can save your life, meaning that a bad atmosphere at work and weak relations to your co-workers can decrease the length of your life dramatically. Qoyo answer to this by providing casual team building activities into the daily work environment of companies. It is a service providing a digital platform to record, share and measure the activities. A small machine placed in the office assigns the activities to the employees, but more important it serves as a neutral gathering point everyone in the office has a relation to through the activites offered.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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1
2
3
Process 1. Concept presentation with users from Juvente and feed back tools with quick responses and emotion tags to express immediate reactions. 2. Mock up production, silk board and glue gun is fast and easy. 3. User testing and evidencing with mock-up and users at Juvente. 4. User comapny’s work environment. 5. Testing different ventilation patterns with sketches and mock-up. 6. Attaching final prototype parts, laser cut polypropylen and cibatool. 7. Final coat with spray paint on prototype.
4
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Design Portfolio – Cathrine Einarsson
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6
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Industrial Design Student | AHO – Aalto ARTS
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functionality The teambuilding machine consist of several interactive parts to work properly; a small receipt printer that prints on demand, a WiFi sender, a speaker and lights, and an arduino. It can also be equipped with different sensors, like movement to improve it’s possibilites. It is connected through WiFi to a server that process the information from the machine. Graphical elements from the visual identity is applied as ventilation. A suiting placement will be in the lunch area or other casual places people meet during an office day either for a break or other events.
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Design Portfolio – Cathrine Einarsson
Processing
Printer
WiFi
Speaker
Light
Arduino
+ -
Movement sencor
Ventilation and sound
Hatch for task notes
visual identity It is important for Qoyo to communicate it’s playfulness and be visible through strong colours. Therefore Qoyo has not one, but four main colours to suite different needs. Business cards and invitations are produced in all colours, printed matters and the web page have one dominating colour. As a supplementary design element Qoyos visual profile consist of different repetitions of the speaking bubble from the Q and the o i the logo.
x
x
x
x
Industrial Design Student | AHO – Aalto ARTS
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Design Portfolio – Cathrine Einarsson
touCHpoints touchpoints the web page page has has two twofunctions. functions.First firstititisisananintroduction introductionpage page The to Qoyo and its benefits, second it is a network for the company employees. The thecompany companychoose chooseaamoderator moderatorand andcan, and the employees. if desired internal with other users. ifcan, desired, shareshare internal eventsevents with other QoyoQoyo companies. A holistic experience of the brand is important therefore the business card holds a hidden task for the reciever and the invitation includes a suiting gift for the office.
Cathrine Einarsson
Velkommen til Qoyo
!
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Interaksjonsdesigner
cathrineeinarsson@qoyo.no + 47 952 81 410 www.qoyo.no
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Industrial Design Student | AHO Industrial Design Student | AHO2009–2014 – Aalto ARTS
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PRODUCT
briis – the luxury lamp WHAT: The Oslo School of Architecture and Design, four week course WHEN: Spring 2011, 4th semester Methods and Technology in the Design Process HOW: Additive manufacturing, SLS rapid prototyping, white nylon. TEAM: Sven Håkon Voldum and Alexander Ruud Kondrup. BRiiS is a lamp designed for “additive manufacturing”. The main idea is to bring the feeling of sunlight shining through canopies into our home. The case was called “The luxury task”, at some levels an easy task considering the cost of using additive manufacturing as a production method, but difficult to give the material a luxuirous feel. The lamp is designed for production in an SLS rapid protoyping machine with white nylon powder. We decided to make a lamp because the material and production method gives an exciting surface for light and opacity. It also provides a unique freedom in shape, and strength in the material unlike any other production methods. BRiiS is a high end product to be sold in design stores. A part of the task was to design a price tag for the sales setting and produce a killer image. The only limit of the lamps size is the size of the SLS machine. The shape is complex and consists of a perforated inside, turning inside out, like a hat with a brim, continuing on the outside with merged surfaces. The luminaire consists of LED lights and a programming unit for gradual dimming of the lights while turned on. The dimming is adjustable and can be turned on and off according to the users needs.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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doing it right It is not only doing the right thing but just as much doing the thing right. The end result was satisfactory, but our skills in Catia was overwhelmed by the complexity of the shape, therefore the final shape has a much simpler cut than desired. The sketch process, both with drawings and car clay gives a clear example of the organic and dynamic lines we were aiming for in the final lamp.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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PRODUCT
Lerum – Sports drink WHAT: The Oslo School of Architecture and Design, four week course WHEN: Spring 2011, 4th semester, Methods and Technology in the Design Process HOW: 3D printed model, intented for blow injection mold in PET. TEAM: Berit K. Havåg, Alexandre Chappel and Kjartan Vaaland (photography) Collaboration with Lerum Fabrikker AS, a traditional norwegian producer of jam and juice. The case was to design a sports drink bottle for Lerums new product range. We focused on good grip and a dynamic and sporty shape combined with Lerums long tradition as a fruit juice producer. The drinks come in two different tastes; grape/ apple and lemon/orange. The bottle has a subtle concave outer line to ensure good grip and a light feminie expression. Combined with angled, assymtrical ellipses in top and bottom to increase strenght it makes a desireable yet elegant form expression. The bottles wolume is 0,6 litres; enough for a workout seesion. Top priorities from the requirement spec was to encourage reuse and fit into different workout situations, for instance on a bike, in a bottle holder, in the gym or outside running. But just as important fit into store shelves regarding size and labels. Using a concave outerline makes the labeling a challenge, but by dividing it in two the label gets a different and dynamic expression and gives multipe opprtunities. Production and recycling requirements have been taken into consideration, and the bottle can easily be set into production, and return to the production line after use.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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Graphic
HOLTENS AS WHAT: Sommerdesignkontoret 2012, Larvik eight weeks long project CLIENT: Holtens AS, small scale entrepreneurial hand brewery located in Norway HOW: Adobe InDesign, Illustrator & Photoshop TEAM: Margrethe Haugen, (NTNU) WHERE: To be launched commercially in selected stores in Norway spring 2013 Holtens AS is a hand brewery located in a Norwegian town called Stavern. Holtens needed a visual identity to communicate their brand values and their range of products. Holtens produce high quality hand brewed beer and sparkling wine by the champagne method on local ingredients, in the high end commercial market. When we created the identity Holtens provided us with their brand identity and a story of an old drinking cup found where Holtens are producing their bewereages. It was important to include the cup in the visual identity as it provided a strong connection to the premises. The ornament in Holtens logo is the previously mentioned cup seen from above. We then combined the logo with colors, a set of typefaces and a design manual on how the identity should be used, and not. The project was made as a concept and developed during Summer Design Office in Larvik 2012. I was manager of the project being in charge of the process development from beginning to end. Since the project ended in august I have worked for Holtens to produce and further develop theis visual elements.
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Design Portfolio – Cathrine Einarsson
Industrial Design Student | AHO – Aalto ARTS
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Cathrine Einarsson +356 40 1605330 | catheina@stud.aho.no | www.cathrineeinarsson.no