Portfolio 2012 - Cathrine Einarsson

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design portfolio


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Design Portfolio – Cathrine Einarsson


Contents

About ......................................................................................................... 4

Shape II ............................................................................................... 20

CV ................................................................................................................. 5

Briis - the luxury lamp ........................................................... 22

Qoyo - Enriching break ........................................................ 6

Bunni jump ........................................................................................ 26

Shape I ..................................................................................................14

Contact ................................................................................................ 30

Lerum – Sports drink ...............................................................16

Industrial Design Student

| AHO 2009–2014

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About I am Cathrine Einarsson, 25 years old from Ulefoss in Telemark, Norway. In the spring of 2012 I complete my third year in a five year Master degree in Industrial Design at the Oslo School of Architecture and Design (AHO). During my first years at AHO the program were purely focused on product design. In my third year I have had a strong focus on service design combined with product and interaction design. What drives me in my design education and practice is the importance of looking at the entire system behind a product or service and through that find the best solution to improve the user experience in the best way possible. This portfolio shows a variety of the projects I’ve been involved with both at school but also outside. It varies from complex system design for improvement of the workplace to simple, but effective and beautiful excercises in shape.

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Design Portfolio – Cathrine Einarsson


Cv Education

Tutoring

2009–2014 | Master of Industrial Design

2011, autumn | Student assistant mechanics

The Oslo School of Architecture and Design

Skills 2006–2008 | Fine art The Rogaland School of Art

Experienced in the Adobe Creative Suite with an emphasis on InDesign, Illustrator and Photoshop, and preparing documents for print.

2005–2006 | Fine art Fana Folkehøgskole

Well developed sense regarding details and precision in model making in wood, plastics, polyurethan/cibatrol etc.

Duties 2009–2012 | Member, Treassurer and Deputy Leader. The AHO Student Council

2010–2011 | Cultural affairs (Kulturstyret)

Currently immerising myself in service design tools such as understand current and create new visions and business strategy, making personas, visualising the service journey and create blueprints and prototypes.

Student Life in Oslo and Akershus (SiO)

Work 2010–2011 | Treassurer and founder The AHO students social association

2011 – present | AHO Graphic Design Assistant under Head of Institute for Design at AHO Rachel K.B. Troye and Graphic Designer Vera Pahle.

Industrial Design Student

| AHO 2009–2014

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Qoyo – Enriching break Qoyo’s goal is to ensure their clients happy employees, comfortable in each others company through exciting, nice and challenging tasks throughout the work day. By creating a casual meeting place Qoyo aims to include all employees in the company. Qoyo delivers teambuilding in the work space through an interactive machine which prints out unique assignments. The assignments will be solved in collaboration between the emplyees, wich later register their performed tasks online. The progress can be observed, and the emplyees can achieve different treats.

When your company becomes a Qoyo company each employee get a personal invitation containing small gifts to use in the office, like a post-it stack. Each employee have their own profile in the Qoyo network where they can share experiences with the rest of their colleagues on the companys Qoyo page. The company gets their own contact person to ensure the best follow-up. This is my 5th semester assigment at AHO, and my first service design assigment. We were supposed to develop a product, toghether with a complete brand DNA including a visual identity and different touchpoints like web page, invitation and business cards. Together with the delivery requirements we were given the case: FOR:ELDRE with in norwegian can mean “for elderly people” or “parents”, focusing on the target group refered to as baby boomers, people born between 1946 and 1964.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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Process 1. Concept presentation with users from Juvente and feed back tools with quick responses and emotion tags to express immediate reactions. 2. Mock up production, silk board and glue gun is fast and easy. 3. User testing and evidencing with mock-up and users at Juvente. 4. User firms work environment. 5. Testing different ventilation patterns with sketches and mock-up. 6. Attaching final prototype parts, laser cut polypropylen and cibatool. 7. Final coat with spray paint on prototype.

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Design Portfolio – Cathrine Einarsson


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Industrial Design Student

| AHO 2009–2014

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functionality The teambuilding machine consist of several several interactive parts to work properly. It consists of a small receipt printer that prints on demand, a WiFi sender, a speaker and lights, an arduino and can also be equipped with different sencors, like movement to improve it’s possibilites. It is connecteced through WiFi to a server that process the information from the machine. Graphical elements from the visual identity is applied as ventilation. A suiting placement will be in the lunch area or other places people meet during lunch or smaller breaks.

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Design Portfolio – Cathrine Einarsson

Processing

Printer

WiFi

Speaker

Light

Arduino

+ -

Movement sencor

Ventilation and sound

Hatch for task notes


visual identity It is important for Qoyo to communicate it’s playfulness and be visible through strong colours. Therefore Qoyo has not one, but four main colours to suite different needs. Business cards and invitations are produced in all colours, printed matters and the web page have one dominating colour. As a supplementary design element Qoyos visual profile consist of different repetitions of the speaking bubble from the Q and the o i the logo.

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Industrial Design Student

| AHO 2009–2014

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Design Portfolio – Cathrine Einarsson


touchpoints The web page has two functions. First it is an introduction page to Qoyo and its benefits, second it is a network for the company and the employees. The company choose a moderator and can, if desired share internal events with other Qoyo users. A holistic experience of the brand is important therefore the business card holds a hidden task for the reciever and the invitation includes a suiting gift for the office.

Cathrine Einarsson

Velkommen til Qoyo

!

Qoyo er berikende avbrekk i hverdage n, og din bedrift har nettopp blitt en Qoy obedrift. Dette bety r at du og dine kolleger fremover vil få daglige berikend e avbrekk som dere kan glede dere over sammen.

Interaksjonsdesigner

cathrineeinarsson@qoyo.no + 47 952 81 410 www.qoyo.no

Gå inn på http://w ww.qoyo.no for å registrere deg og bli med! Her kan du lese mer og følge med på hva de and re på jobben også driv er med. For å huske brukerna vnet og passordet ditt lettere kan du notere det her: Brukernavn: Passord:

brekk

- berikende av

Industrial Design Student

| AHO 2009–2014

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SHAPE I Installation created during a two week workshop, called Shapetank in the 2nd semester at AHO. The purpose of the workshop is to gain understanding of the basic formal elements behind creative work. Different objects were handed out for inspiration to create a three dimensional installation. We got a fish spade and choose to work with light and transparency including the shape and perforations. Collaborators: Frida Johansen, Alexander Ruud Kondrup and Tina AlnĂŚs.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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Lerum – Sports drink Collaboration with Lerum Fabrikker AS, a four week long project, 4th semester AHO. The case was to design a sports drink bottle for Lerums new product range.

We focused on good grip and a dynamic and sporty shape combined with Lerums long tradition as a fruit juice producer. The drinks come in two different tastes; grape/ apple and lemon/orange. It has a subtle concave outer line to ensure good grip and a light feminie expression, together with angled assymtrical enclosed ellipses in top and bottom to increase strenght. The bottles wolume is 0,6 litres; enough for a work out seesion. Top priorities from the requirement spec was to encourage reuse and fit into different work out situations, for instance on a bike in a bottle holder, in the gym or outside running, but also fit into store shelves regarding labels, widht and height. Using a concave outerline makes the labeling a challenge, but by dividing it in two the label gets a different and dynamic expression and gives multipe opprtunities. Production and recycling requirements have been taken into consideration, and the bottle can easily be set into production, and return to the production line after use. Collaborators: Berit K. HavĂĽg, Alexandre Chappel and Kjartan Vaaland Photography: Kjartan Vaaland

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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SHAPE II Work samples from a two week long work shop in my 3rd semester at AHO together with students from 5th semester. Each day we were handed one of the seven deadly sins and a theme like typography, contrast or rythm and 2D as an overall theme. First two pictures; pride and typography. Last two pictures; wrath and texture, pattern and rythm. All work is made by the group. Collaborators: Victoria Hovland, Jan Anders Ekroll and Audun Grimstad.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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briis – the luxury lamp BRiiS is a lamp designed for “additive manufacturing”, in a four weeks long project, during the 4th semester at AHO. The main idea is to bring the feeling of sunlight shining through canopys into our home. We were presented with a wide case: “The luxury task”. At some levels an easy task considering the cost of using additive manufacturing as a production method, but difficult to make the material luxuirous.

The lamp is designed for production in an SLS rapid protoyping machine with white nylon powder. We decided to make a lamp because the material and production method gives an exciting surface for light and opacity. It also provides a unique freedom in shape, and strength in the material unlike any other production methods. BRiiS is a high end product to be sold in design stores. A part of the task was to design a price tag for the sales setting and produce a killer image. The only limit of the lamps size is the size of the SLS machine. The shape is complex and consists of a perforated inside, turning inside out, like a hat with a brim, continuing on the outside with merged surfaces. The luminaire consists of LED lights and a programming unit for gradual dimming of the lights while turned on. The dimming is adjustable and can be turned on and off according to the users needs. Collaborators: Sven Håkon Voldum and Alexander Ruud Kondrup.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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doing it right It is not only doing the right thing but just as much doing the thing right. The end result was satisfactory, but our skills in Catia was overwhelmed by the complexity of the shape, therefore the final shape has a much simpler cut than desired. The sketch process, both with drawings and car clay gives a clear example of the organic and dynamic lines we were aiming for in the final lamp.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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Bunni jump I participated in the GSJ 2012 in Oslo, a one weekend workshop designing services. We came up with the concept “Bunni jump” inspired by this years theme: “Hidden treassure”. A bunni jump is an exchange between people in different positions in a firm, for example middle leaders in different divisions with different experiences and knowledge.

The problem: ”How can organizations inspire, keep and make efficient use of their employees?” Bunni jump is a attempt to solve problems in fragmented organizations like lack of communication, inefficient use of human resources, a weak corporate culture, high turnover and large recruitment expenses. This is a typical business to business situation and this is our business statement: ”At Bunni Jump we firmly believe a strong corporate culture is the result of new ideas, innovation, personal growth and work execution. When the hidden treasures of human capital comes forth, sustainability and competitive advantage are easier to attain.” Our team was built up with knowledge from different design fields, both practicing product designers, design students and one Master of Business Administration. Collaborators: Johan Eilertsen, Paulina Quiñones, Preben Skaug, Frida Almqvist and Daniel Jackson. Photopgraphy Daniel Jackson, Paulina Quiñones.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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The case The company Areti is a major concultancy group that designs, builds and manages innovative digital solutions and services. Areti is introduced to “Bunni jump” through a article in a renowned newspaper. The manager, Hans, calls them instantly and shortly after a facilitator from “Bunni jump” comes to Areti to tell the board what it is about. The board is convinced and Hans sign up to be a host. Soon Linda, head of sales in a different division signs up to be Hans’ visitor. She spends a day with Hans and get to see how his division works, meets his collagues and give input. After the Bunni jump, the facilitator comes back to evaluate the jump and both facilitator and participants logs in and saves the ideas and insights they have got from the exchange.

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Design Portfolio – Cathrine Einarsson


Industrial Design Student

| AHO 2009–2014

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Cathrine Einarsson +47 952 81 140 | bardursdottir@gmail.com | www.cathrineeinarsson.no


Industrial Design Student

| AHO 2009–2014

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