AUDIENCE SEGMENT CATALOGUE Q1 2019
Audience segments AUTOMOTIVE Audience browsing regularly pages containing automotive content. Language: NL – FR Data Type: Behavioral
430.266 unique users average last 30 days (cXense) 7,6 mio impressions per month (Rubicon)
AUTOMOTIVE | BUYING & SELLING Audience that shows an intent to buy/sell a car. Language: NL – FR Data Type: Behavioral
102.728 unique users average last 30 days (cXense) 1,4 mio impressions per month (Rubicon)
AUTOMOTIVE | LUXURY CARS Audience browsing regularly pages containing automotive content related to luxury car brands.
Language: NL – FR
261.500 unique users average last 30 days (cXense)
Data Type: Behavioral 8,6 mio impressions per month (Rubicon)
First Price Auction
Reference period: 1/09/2018 – 24/09/2018
Audience segments AUTOMOTIVE | SECOND HAND Audience that shows an intent to buy/sell a second hand car. Language: NL – FR Data Type: Behavioral
96.723 unique users average last 30 days (cXense) 0,8 mio impressions per month (Rubicon)
BEHAVIORAL | 18 – 24 Behavioral demographic based on website audience between 18 and 24 years old. Language: NL – FR Data Type: Behavioral
286.631 unique users average last 30 days (cXense) 8,1 mio impressions per month (Rubicon)
BEHAVIORAL | 25 – 34 Behavioral demographic based on website audience between 25 and 34 years old.
Language: NL – FR Data Type: Behavioral
First Price Auction
213.473 unique users average last 30 days (cXense) 5,5 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments BEHAVIORAL | 35 – 49 Behavioral demographic based on website audience between 35 and 49 years old. Language: NL – FR Data Type: Behavioral
137.737 unique users average last 30 days (cXense) 2,2 mio impressions per month (Rubicon)
BEHAVIORAL | MEN Behavioral demographic based on website audience. Language: NL – FR Data Type: Behavioral
578.519 unique users average last 30 days (cXense) 38 mio impressions per month (Rubicon)
BEHAVIORAL | WOMEN Behavioral demographic based on website audience.
Language: NL - FR Data Type: Behavioral
First Price Auction
310.316 unique users average last 30 days (cXense) 14 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments BUSINESS & FINANCE Audience browsing regularly pages containing business or financial content. Language: NL – FR Data Type: Behavioral
585.323 unique users average last 30 days (cXense) 11 mio impressions per month (Rubicon)
BUSINESS & FINANCE | BUSINESS Audience browsing regularly pages containing business content. Language: NL - FR Data Type: Behavioral
459.345 unique users average last 30 days (cXense) 5,1 mio impressions per month (Rubicon)
BUSINESS & FINANCE | FINANCE Audience browsing regularly pages containing financial content.
Language: NL – FR Data Type: Behavioral
First Price Auction
180.203 unique users average last 30 days (cXense) 4 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments CAREERS Audience that looks for a job using a classifieds site.
Language: NL – FR Data Type: Behavioral
43.225 unique users average last 30 days (cXense) 1,2 mio impressions per month (Rubicon)
EVENTS & ATTRACTIONS Audience that shows an interest in any kind of event or attraction like festivals, movies, expositions,... Language: NL - FR Data Type: Behavioral
387.749 unique users average last 30 days (cXense) 8 mio impressions per month (Rubicon)
EVENTS & ATTRACTIONS | CINEMAS & EVENTS Audience that shows an interest in movies and events related to movies.
Language: NL – FR Data Type: Behavioral
First Price Auction
187.002 unique users average last 30 days (cXense) 3,8 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments EVENTS & ATTRACTIONS | CONCERTS & MUSIC EVENTS Audience that shows an interest in music and music events. Language: NL – FR Data Type: Behavioral
145.464 unique users average last 30 days (cXense) 0,9 mio impressions per month (Rubicon)
EVENTS & ATTRACTIONS | EXPOS & CONFERENCES Audience that shows an interest in exhibitions, trade fairs, conferences,... Language: NL - FR Data Type: Behavioral
123.524 unique users average last 30 days (cXense) 1,1 mio impressions per month (Rubicon)
FINE ART Audience that shows an interest in fine arts like photography, museums, expositions,...
Language: NL – FR Data Type: Behavioral
First Price Auction
305.481 unique users average last 30 days (cXense) 5,5 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments FINE ART | BOOKS & LITERATURE Audience that shows an interest in books or literature. Language: NL – FR Data Type: Behavioral
49.953 unique users average last 30 days (cXense) 1,7 mio impressions per month (Rubicon)
FINE ART | PHOTOGRAPHY Audience that shows an interest in photography. Language: NL – FR Data Type: Behavioral
13.518 unique users average last 30 days (cXense) 0,3 mio impressions per month (Rubicon)
FOOD & DRINK Audience browsing regularly pages containing culinary content.
Language: NL – FR Data Type: Behavioral
First Price Auction
386.906 unique users average last 30 days (cXense) 5,7 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments FOOD & DRINK | COOKING Audience that shows an interest in cooking.
Language: NL – FR Data Type: Behavioral
356.234 unique users average last 30 days (cXense) 4,3 mio impressions per month (Rubicon)
FOOD & DRINK | DINING OUT Audience looking for a restaurant or making a reservation to eat out. Language: NL – FR Data Type: Behavioral
59.000 unique users average last 30 days (cXense) 0,9 mio impressions per month (Rubicon)
HEALTHY LIVING Audience browsing regularly pages containing health related content.
Language: NL – FR Data Type: Behavioral
First Price Auction
96.164 unique users average last 30 days (cXense) 2,4 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments HEALTHY LIVING | FITNESS & EXERCISE Audience that shows an interest in fitness.
Language: NL – FR Data Type: Behavioral
18.271 unique users average last 30 days (cXense) 0,04 mio impressions per month (Rubicon)
HEALTHY LIVING | WELLNESS Audience that shows an interest in wellness. Language: NL – FR Data Type: Behavioral
75.763 unique users average last 30 days (cXense) 1,8 mio impressions per month (Rubicon)
HOME & GARDEN Audience that shows an interest in gardening, home decoration and design.
Language: NL - FR Data Type: Behavioral
First Price Auction
14.207 unique users average last 30 days (cXense) 0,2 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments MUSIC & AUDIO Audience that shows an interest in music.
Language: NL – FR Data Type: Behavioral
440.077 unique users average last 30 days (cXense) 6,6 mio impressions per month (Rubicon)
MUSIC & AUDIO | RADIO Audience that shows an interest in radio. Language: NL – FR Data Type: Behavioral
234.829 unique users average last 30 days (cXense) 7,5 mio impressions per month (Rubicon)
NEWS & POLITICS Audience that shows an interest in news and politics.
Language: NL – FR Data Type: Behavioral
First Price Auction
2.150.174 unique users average last 30 days (cXense) 76 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments PERSONAL FINANCE Audience that shows an interest in personal finance
Language: NL – FR Data Type: Behavioral
70.031 unique users average last 30 days (cXense) 1,5 mio impressions per month (Rubicon)
PERSONAL FINANCE | INSURANCE Audience that shows an interest in personal finance related to insurances. Language: NL - FR Data Type: Behavioral
18.764 unique users average last 30 days (cXense) 0,7 mio impressions per month (Rubicon)
PETS Audience browsing regularly pages containing content about pets.
Language: NL - FR Data Type: Behavioral
First Price Auction
8.690 unique users average last 30 days (cXense) 0,3 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments REAL ESTATE Audience that shows an interest in real estate.
Language: NL – FR Data Type: Behavioral
1.927.546 unique users average last 30 days (cXense) 46 mio impressions per month (Rubicon)
REAL ESTATE | BUILDING & RENOVATING Audience that shows an interest in building or renovating houses. Language: NL - FR Data Type: Behavioral
116.162 unique users average last 30 days (cXense) 3,7 mio impressions per month (Rubicon)
REAL ESTATE | BUYING & SELLING Audience searching for properties to buy or owners who sell properties.
Language: NL – FR Data Type: Behavioral
First Price Auction
1.062.988 unique users average last 30 days (cXense) 19 mio impressions per month (Rubicon)
2018 Q4 - RATE CARD
Reference period: 1/09/2018 – 24/09/2018
Audience segments REAL ESTATE | RENTING AND LEASING Audience searching for properties to rent or owners looking for a tenant. Language: NL – FR Data Type: Behavioral
572.714 unique users average last 30 days (cXense) 9,5 mio impressions per month (Rubicon)
SHOPPING | LOTTERIES & SCRATCHCARDS Audience that shows an interest in lottery games. Language: NL – FR Data Type: Behavioral
54.858 unique users average last 30 days (cXense) 0,8 mio impressions per month (Rubicon)
SPORTS Audience that shows an interest in sports. Language: NL – FR Data Type: Behavioral
First Price Auction
1.003.688 unique users average last 30 days (cXense) 34 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments SPORTS | CYCLING Audience that shows an interest in cycling.
Language: NL – FR Data Type: Behavioral
184.059 unique users average last 30 days (cXense) 10 mio impressions per month (Rubicon)
SPORTS | FOOTBALL Audience that shows an interest in football. Language: NL – FR Data Type: Behavioral
806.425 unique users average last 30 days (cXense) 30 mio impressions per month (Rubicon)
SPORTS | MOTOR SPORTS Audience that shows an interest in motor sports. Language: NL – FR Data Type: Behavioral
First Price Auction
252.554 unique users average last 30 days (cXense) 9,4 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments SPORTS | TENNIS Audience that shows an interest in tennis.
Language: NL – FR Data Type: Behavioral
269.164 unique users average last 30 days (cXense) 9,5 mio impressions per month (Rubicon)
STYLE & FASHION Audience that shows an interest in lifestyle, fashion & beauty. Language: NL - FR Data Type: Behavioral
590.606 unique users average last 30 days (cXense) 8,1 mio impressions per month (Rubicon)
STYLE & FASHION | BEAUTY Audience that shows an interest in beauty. Language: NL - FR Data Type: Behavioral
First Price Auction
60.303 unique users average last 30 days (cXense) 0,6 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments TECHNOLOGY & COMPUTING | SMARTPHONE ADDICTS Audience that uses their smartphone constantly during the day – heavy users. Language: NL – FR Data Type: Behavioral
318.535 unique users average last 30 days (cXense) 20 mio impressions per month (Rubicon)
TECHNOLOGY & COMPUTING | TABLET ADDICTS Audience that uses their tablet constantly during the day – heavy users. Language: NL – FR Data Type: Behavioral
60.163 unique users average last 30 days (cXense) 0,5 mio impressions per month (Rubicon)
TECHNOLOGY & COMPUTING Audience that shows an interest in technology and ICT.
Language: NL - FR Data Type: Behavioral
First Price Auction
305.057 unique users average last 30 days (cXense) 5 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments TELEVISION Audience that shows an interest in TV content.
Language: NL – FR Data Type: Behavioral
523.165 unique users average last 30 days (cXense) 4,8 mio impressions per month (Rubicon)
TELEVISION | SPORTS TV Audience that shows an interest in TV content related to sports. Language: NL - FR Data Type: Behavioral
220.614 unique users average last 30 days (cXense) 25 mio impressions per month (Rubicon)
TRAVEL Audience that shows an interest in travel content. Language: NL – FR Data Type: Behavioral
First Price Auction
79.270 unique users average last 30 days (cXense) 3,1 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
Audience segments TRAVEL | BUSINESS TRAVELERS Belgian audience travelling for business. Geolocation behavior crossed by device targeting. Language: NL – FR Data Type: Behavioral
45.587 unique users average last 30 days (cXense) 2,3 mio impressions per month (Rubicon)
TRAVEL | FREQUENT TRAVELERS Belgian audience travelling frequently. Language: NL – FR Data Type: Behavioral
30.565 unique users average last 30 days (cXense) 2,7 mio impressions per month (Rubicon)
VIDEO GAMING Audience that shows an interest in video gaming. Language: NL - FR Data Type: Behavioral
First Price Auction
145.364 unique users average last 30 days (cXense) 3,3 mio impressions per month (Rubicon)
Reference period: 1/09/2018 – 24/09/2018
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