2018 Q1 - Pebble Media Rate Card

PEBBLE MEDIA Q1 2018 RATE CARD

2018 Q1 - RATECARD

CONTENT Reach Advertising

... 3

Contextual Advertising

... 8

Video Advertising

...25

Native Advertising

...35

Performance Advertising

...44

Data Advertising

...50

LinkedIn

...59

Spotify

...69

2018 Q1 - RATECARD

2

REACH ADVERTISING

PREMIUM REACH PACK Composition of Desktop pack This package is a combination of an impact format and a reach format on Premium sites in the Pebble Media Network.

• 1 day 100% SOV on first impression with Billboard + Wallpaper • 7 days Run of Network with Large Leaderboard & HalfPage Ad

Total 2.380.000 impressions

€25.000 MEDIA VALUE €55.532

Composition of Mobile pack This package is a combination of an impact format and a reach format on Premium sites in the Pebble Media Network.

• 1 day 100% SOV with MiniScroller • 7 days Run of Network with Mobile Medium Rectangle

Total 1,4mio impressions

€10.000

MEDIA VALUE €17.947

How is the Desktop & Mobile package composed?

This package is a combination of an impact format and a reach format.

• 1 day 100% SOV on first impression with Large Leaderboard + Wallpaper • 7 days Run of Network with Large Leaderboard & Medium Rectangle

Total 5mio impressions

€30.000 MEDIA VALUE €73.479

2018 Q1 - RATECARD

4

REACH PACK Composition of Desktop pack This package is a combination of an impact format and a reach format.

• 1 day 100% SOV on first impression with Large Leaderboard + Wallpaper • 7 days Run of Network with Large Leaderboard & Medium Rectangle

Total 5 mio impressions

€35.000 MEDIA VALUE €109.632

Composition of Mobile pack This package is a combination of an impact format and a reach format.

• 1 day 100% SOV with MiniScroller • 7 days Run of Network with Mobile Medium Rectangle

€12.500

Total 2,5 mio impressions

MEDIA VALUE €29.480

How is the Desktop & Mobile package composed?

This package is a combination of an impact format and a reach format.

• 1 day 100% SOV on first impression with Large Leaderboard + Wallpaper • 1 day 100% SOV with MiniScroller • 7 days Run of Network with Large Leaderboard & Medium Rectangle • 7 days Run of Network with Mobile Medium Rectangle

Total 7,5 mio impressions

€40.000 MEDIA VALUE €139.112

2018 Q1 - RATECARD

5

PERFORMANCE REACH PACK How is this package composed?

This package is a combination of an impact format and a reach format on ALL sites in the Pebble Media Network covering all devices and a additional performance CPC pack.

• Desktop & Mobile • 2 days 100% SOV on first impression with Billboard + Wallpaper • 25.000 guaranteed clicks delivered Run of Network (CPC) Total 1.000.000 impressions + 25.000 clicks

€45.000 €67.750

FAQ Which sites are included in the Pebble Media network?

For an overview of all sites, please check our website: www.pebblemedia.be

Which sites are part of the Premium selection?

In the Premium selection, Pebble Media has clustered the strong brands: VRT sites (Radio 1, Radio 2, Studio Brussel, MNM, Sporza, één, Dagelijkse Kost, ...), Zita, 9Lives, Sanoma (Flair, Libelle, Femmes d’Aujourd’hui, Fashionista, Zappy Ouders/Parents, ...), Editions Ventures (Elle, Marie Claire, Psychologies, F1i, ...), Ultratop, Bruzz.be

2018 Q1 - RATECARD

6

BRANDS4BRANDS  Brands4Brands is a collaboration between Skynet Proximus Advertising and Pebble Media, combining both portfolios to achieve maximum reach in qualitative context at a very cost efficient price.  Pebble Media : see www.pebblemedia.be for an overview of all sites  Skynet Proximus Advertising: Skynet, Yahoo, Shazam

B4B Impact: €30.000 • • • •

2 days CPD Homepage Large Leaderboard and Leaderboard or Medium Rectangle 4.285.714 estimated impressions eCPM = 7,00 €

B4B Reach: €44.000 • • • •

1 week Run of Network Large Leaderboard and Leaderboard or Medium Rectangle 7.333.333 estimated impressions eCPM = 6,00 €

B4B Combi: €74.000 • 2 days CPD Homepage + 2 weeks Run of Network • Large Leaderboard and Leaderboard or Medium Rectangle • 13.553.114 estimated impressions • eCPM = 5,45 €

B4B Mobile: €12.500 • 1 week Run of Mobile • Mobile Leaderboard (X-Large Banner) • 2.500.000 estimated impressions • eCPM = 5,00 €

2018 Q1 - RATECARD

7

CONTEXTUAL ADVERTISING

THE POWER OF CONTEXT How advertising within relevant context helps to build brand equity A publisher’s website, in many ways, frames the conversation between brands and consumers. This context is powerful and can have a meaningful impact on a brand’s campaign performance.

Findings from a Nielsen study showed that the context of a car website, positively shifted brand metrics for automotive brands, to increase active recommendation by 50%.

The study examined and compared the campaign performance of automotive advertisers, both on the thematic network and in non-contextually relevant environments (e.g. general news publisher websites), to better understand the effect that relevant context has on brand equity.

Advertisers who are focused on increasing how the consumer feels about their brand are likely to derive a benefit from advertising within relevant context.

Nielsen research shows that relevance was important to help auto advertisers in their quest to drive active recommendations.

Understanding how important context is for the category you advertise in can have a positive impact on your brand’s online campaign.

“As consumers’ digital experiences become more entangled with advertising, simply reaching the desired audience doesn’t mean the campaign will drive a reaction. Relevance is important to help advertisers to drive active recommendations.”

Dr Luke Oldridge, Marketing Effectiveness, Nielsen

Source: Nielsen 2017, The Power of context

Premium editorial provides an even NeuroState Content environments generate a left or right brain skew.

When the skew of the advertising aligns with the skew of the content environment, the advertising is more likely to impact long-term memory.

Premium content is unique due to the significant impact on both sides of the brain. This means that whether or not the advertising generates a skew, it has an equal and significant opportunity to impact consumers. This is reflected in the data through the broad range of creative strategies successful within premium content.

Memory encoding

DETAIL

Memory encoding

EMOTIONAL Source: “Why premium editorial content” by Neuro-Insight, Nov’16 2018 Q1 - RATECARD

9

STRONGHOLD SPORT

And more: BasketUSA, But Football Club, Football, Sports.fr, Sporza Football app

DESKTOP

MOBILE

STANDARD

LARGE

IMPACT

Formats

Formats

Formats

Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper

Billboard, Half Page, FloorAd

€18 CPM

€20 CPM

M-Leaderboard, M-Medium Rectangle

TakeOVer

€40 CPM Responsive TakeOver

€10 CPM

€15 CPM

INVENTORY / MONTH

DESKTOP

MOBILE

Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Floor Ad

25.650.000 25.650.000 30.283.000 26.750.000 1.833.000

25.523.000 25.523.000 5.046.000

2018 Q1 - RATECARD

11

STRONGHOLD MUSIC & YOUTH

And more: Flair, Radio 2, Ultratop, CuttingEdge, Fun Radio, Ados, Scan Manga, SouthPark Studios, Nostalgie, Scholieren, Fashionista

DESKTOP

MOBILE

STANDARD

LARGE

IMPACT

Formats

Formats

Formats

Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper

Billboard, Half Page, FloorAd

€18 CPM

€20 CPM

M-Leaderboard, M-Medium Rectangle

TakeOVer

€40 CPM Responsive TakeOver

€10 CPM

€15 CPM

INVENTORY / MONTH

DESKTOP

Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad

Homepage Takeover Desktop format Put your brand on centre stage for a day

€ 7.500 CPD

12.703.000 12.703.000 15.612.000 9.935.000 1.818.000

Overlay Desktop & mobile format Welcome users back to Spotify with your message.

€40 CPM

MOBILE 6.128.000 6.128.000 3.055.000

Leaderboard Desktop format IAB standard display

€7 CPM

For more information on Spotify, see our Spotify dedicated rate card.

2018 Q1 - RATECARD

12

STRONGHOLD CULINARY

And more: Epicurien, PocketResto, Cuisine et Vins de France, La RvF, Supertoinette, Flair (food section), Feeling Gastronomy, Femmes Délices, Gael (gastronomy)

DESKTOP

MOBILE

STANDARD

LARGE

IMPACT

Formats

Formats

Formats

Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper

Billboard, Half Page, FloorAd

€18 CPM

€20 CPM

M-Leaderboard, M-Medium Rectangle

TakeOVer

€40 CPM Responsive TakeOver

€10 CPM

€15 CPM

INVENTORY / MONTH

DESKTOP

MOBILE

Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad

9.611.000 9.611.000 12.267.000 12.267.000 -

5.204.000 5.204.000 2.134.000

2018 Q1 - RATECARD

13

STRONGHOLD WOMEN

And more: Feeling, Cosmopolitan, Libelle Lekker, Marie Claire, Zappy Ouders/Parents, Gala.fr, Psychologies, Epicurien, Fashionista, Aujourdhui.com, Femmes D’Audjourdhui, Femina, Magic Maman, VT Deco, VT Wonen, Zita Lifestyle

DESKTOP

MOBILE

STANDARD

LARGE

IMPACT

Formats

Formats

Formats

Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper

Billboard, Half Page, FloorAd

€18 CPM

€20 CPM

M-Leaderboard, M-Medium Rectangle

TakeOVer

€40 CPM Responsive TakeOver

€10 CPM

€15 CPM

INVENTORY / MONTH

DESKTOP

MOBILE

Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad

9.443.000 9.443.000 19.947.000 13.508.000 2.795.000

5.589.000 5.589.000 3.539.000

2018 Q1 - RATECARD

14

STRONGHOLD COMBI PACKAGES

IMPACT PACKAGE  Period: 2 weeks  Desktop Takeover (600.000 imp)  Mobile Responsive Takeover (900.000 imp)

€25.000 Mediavalue: €37.500

VOLUME PACKAGE    

Period: 2 weeks Desktop Standard format (300.000 imp) Desktop Large format (300.000 imp) Mobile Standard format (900.000 imp)

€15.000 Mediavalue: €20.400

• Packages combining desktop & mobile • Available on all Pebble Media Strongholds

2018 Q1 - RATECARD

15

CONTEXTS

NEWS

BUSINESS & FINANCE

TF1, Bruzz, Canvas, Radio 1, Europe 1, Le Journal du Dimanche, Le Monde, BFM

DESKTOP

MOBILE

Analist, Boursier, BFM, Beursduivel, IEX-RON

TECHNOLOGY

GAMING

9Lives, Informaticien, 9Lives, Gamehouse, Zylom, Belgium Digital, Clickx, GameQuarter, GameKult Shoot, SmartBiz, ZDnet, Cnet, Focus numérique, Les Numériques, 01.net, TechPulse, Twinkle magazine

STANDARD

LARGE

IMPACT

Formats

Formats

Formats

Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper

Billboard, Half Page, FloorAd

€18 CPM

€20 CPM

M-Leaderboard, M-Medium Rectangle

Takeover (Large) Leaderboard/ Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad Mobile Leaderboard Mobile Medium Rectangle Mobile TakeOver

€40 CPM Responsive TakeOver

€10 CPM INVENTORY / MONTH

TakeOVer

€15 CPM News 7.669.000 7.669.000 6.007.000 4.956.000 808.000 1.594.000 138.000 1.594.000

Business & Finance / 4.241.000 3.088.000 / 73.000 433.000 13.000 433.000

2018 Q1 - RATECARD

Technology 4.988.000 4.988.000 4.521.000 4.521.000 / 965.000 192.000 965.000

Gaming 4.342.000 4.342.000 4.513.000 4.513.000 / 498.000 82.000 498.000

16

CONTEXTS

Doctissimo, Sante Magasine, Eurekasante, Psychologies NL, Psychologies.com

DESKTOP

MOBILE

AUDIO

KIDS & PARENTS

HEALTH

Nickelodeon, Elle, Zappy Ouders/Parents, Cosmopolitan, Famili, Magicmaman, Feeling, Femmes d’Aujourd’hui, Gael, Libelle, Scholieren

MNM, Radio 1, Radio 2, Studio Brussel, Fun Radio, Rfi, Europe 1, Nostalgie, NRJ

TV Zita, TF1, Bruzz, Canvas, één, AB3, TV-Replay, MTV, Eurosport, Nickelodeon

STANDARD

LARGE

IMPACT

Formats

Formats

Formats

Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper

Billboard, Half Page, FloorAd

€18 CPM

€20 CPM

M-Leaderboard, M-Medium Rectangle

Takeover (Large) Leaderboard/ Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad Mobile Leaderboard Mobile Medium Rectangle Mobile TakeOver

€40 CPM Responsive TakeOver

€10 CPM INVENTORY / MONTH

TakeOVer

€15 CPM Health 1.442.000 1.442.000 5.418.000 5.418.000 376.000 6.000 4.000 6.000

Kids & Parents 6.558.000 6.558.000 6.687.000 3.214.000 298.000 2.798.000 1.670.000 2.798.000

2018 Q1 - RATECARD

Audio 5.590.000 5.590.000 3.700.000 2.919.000 929.000 1.536.000 364.000 1.536.000

TV 12.726.000 12.726.000 12.695.000 12.099.000 1.072.000 5.874.000 1.313.000 5.874.000

17

SPORT

LIFESTYLE

MUSIC & YOUTH

BUSINESS

RADIO

TELEVISION

What is Salsa?

New digital cross-media packages with Pebble Media & IPM Advertising websites. Difference with existing packages on the market is specific thematic packs vs news only packages.

Impact formats Billboard & Half Page Formats subject on technical feasability per site.

(BB > Large Leaberboard, Half Page > IMU on RTBF sites)

Why Salsa?

• • • •

Qualitative & relevant context National campaign High reach Simplicity (Book via BuyMedia)

Packages Bizz & Finance

Lifestyle

Analist, Boursier, BFM, Capital, Beursduivel, IEX-RON, RTBF Info Eco, Libre Actu & éco, DH éco

Flair, Elle, Doctissimo, Libelle, Feeling, Libelle Lekker, Marie-Claire, Gael, DH Lifestyle, La Libre Lifestyle, RTBF Tendance, ParisMatch, Cinebel

Radio

Music & Youth

MNM, Radio1, Radio2, Studio Brussel, Nostalgie, NRJ, Classic21, PureFM, Musiq3, La Première, Vivacité, DH Radio

Flair, 9lives, MNM, Studio Brussel, MTV, Ultratop, NRJ, Scholieren, South Park, PureFM, Classic21, La Première, Vivacité, RTBF Auvio, RTBF TV, Cinebel

TV

Sport

één, Canvas, Bruzz, TF1, AB3, MTV, Eurosport, Nickelodeon, RTBF TV, RTBF Auvio, DH Programmes TV

Sporza, Eurosport, BFMTV (sport), DH.Sport, RTBF Sport, La Libre Sport

Bizz & Finance Impressions

Billboard / Half Page 1.350.000

Lifestyle Impressions

Billboard / Half Page 3.350.000

Period

3 weeks

Period

3 weeks

Value

€41.735

Value

€109.211

Pack Rate

€20.000

Pack Rate

€40.000

Radio Impressions

Billboard / Half Page 1.350.000

Music & Youth Impressions

Billboard / Half Page 3.350.000

Period

3 weeks

Period

3 weeks

Value

€41.721

Value

€101.031

Pack Rate

€20.000

Pack Rate

€40.000

TV Impressions

Billboard / Half Page 1.350.000

Sport Impressions

Billboard / Half Page 3.350.000

Period

2 weeks

Period

2 weeks

Value

€40.843

Value

€109.074

Pack Rate

€20.000

Pack Rate

€40.000

21

SITE SPECIFIC ROS INVENTORY MONTH Site 9LIVES

STANDARD Large Leaderboard Leaderboard

Medium Rectangle

LARGE Wide Skyscraper

IMPACT

Billboard

HalfPage Ad

Floor Ad

Takeover 900.000

900.000

900.000

900.000

900.000

140.000

900.000

5.400.000

5.400.000

5.200.000

5.400.000

5.200.000

300.000

BRUZZ

550.000

550.000

400.000

360.000

700.000

550.000

CANVAS

600.000

600.000

210.000

600.000

20.000

500.000

600.000

2.000.000

2.000.000

2.250.000

2.000.000

700.000

2.000.000

550.000

950.000

2.000.000

550.000

1.000.000

850.000

550.000

ÉÉN

3.200.000

3.200.000

3.000.000

3.200.000

550.000

1.700.000

3.200.000

ELLE

550.000

950.000

1.000.000

485.000

700.000

650.000

550.000

MARIE-CLAIRE

135.000

135.000

115.000

135.000

115.000

MNM

880.000

900.000

285.000

880.000

250.000

MTV

35.000

45.000

50.000

5.000

35.000

50.000

NICKELODEON

520.000

520.000

315.000

385.000

375.000

300.000

NOSTALGIE

115.000

115.000

250.000

NRJ

120.000

120.000

90.000

RADIO1

1.100.000

1.100.000

440.000

RADIO2

1.100.000

1.100.000

SPORZA

19.400.000

STUDIO BRUSSEL

BOURSORAMA

DAGELIJKSE KOST DOCTISSIMO

ZDNET.BE ZITA

RATE

115.000

135.000

880.000

30.000

90.000

25.000

100.000

1.100.000

260.000

225.000

1.100.000

630.000

1.100.000

430.000

30.000

1.100.000

19.400.000

18.500.000

19.400.000

18.200.000

14.000.000

19.400.000

1.800.000

1.870.000

225.000

1.800.000

150.000

300.000

1.800.000

390.000

390.000

380.000

390.000

380.000

240.000

390.000

1.900.000

1.900.000

1.000.000

1.900.000

1.700.000

1.700.000

1.900.000

1.500.000

€ 20

2018 Q1 - RATECARD

€ 25

€ 45

22

SITE SPECIFIC ROS INVENTORY/MONTH Site 9LIVES

STANDARD Mobile Medium Mobile Leaderboard Rectangle 700.000

70.000

1.300.000

1.300.000

BRUZZ

400.000

140.000

CANVAS

380.000

50.000

DAGELIJKSE KOST

2.100.000

650.000

DOCTISSIMO

1.250.000

1.100.000

ÉÉN

5.600.000

1.000.000

ELLE

1.400.000

1.400.000

MARIE-CLAIRE

180.000

445.000

MNM

800.000

560.000

MTV

75.000

10.000

-

720.000

250.000

40.000

90.000

115.000

RADIO1

450.000

170.000

RADIO2

250.000

180.000

SPORZA

34.500.000

8.000.000

670.000

335.000

70.000

100.000

2.700.000

800.000

BOURSORAMA

NICKELODEON NOSTALGIE NRJ

STUDIO BRUSSEL ZDNET.BE

ZITA

RATE

€ 10

2018 Q1 - RATECARD

23

SITE SPECIFIC CPD TAKEOVER

MOBILE TAKEOVER

Inventory per month

Desktop Rate

Inventory per month

Mobile Rate

9LIVES

30.000

€ 1.000

23.350

€ 550

BRUZZ

18.333

€ 600

13.350

€ 500

CANVAS

20.000

€ 650

12.700

€ 500

DAGELIJKSE KOST

66.667

€ 2.150

70.000

€ 1.550

DOCTISSIMO

18.333

€ 600

41.700

€ 950

ÉÉN

106.667

€ 3.450

186.700

€ 4.150

ELLE

18.333

€ 600

46.700

€ 1.050

MARIE-CLAIRE

4.500

€ 500

6.000

€ 500

MNM

29.333

€ 950

26.700

€ 600

RADIO1

36.667

€ 1.200

15.000

€ 500

RADIO2

36.667

€ 1.200

8.350

€ 500

SPORZA

646.667

€ 20.700

1.150.000

€ 25.300

STUDIO BRUSSEL

60.000

€ 1.950

22.350

€ 500

ZDNET.BE

13.000

€ 500

2.350

€ 500

ZITA

63.333

€ 2.050

90.000

€ 2.000

Site

 Others sites available on demand

 Other formats available on demand  Cost per Week available on demand

2018 Q1 - RATECARD

24

VIDEO ADVERTISING

WHY ONLINE VIDEO? Online Video consumption is growing rapidly

70%

Belgians watch online video at least once a month

Online video consumption wil continue to grow in 2019

+80%

2015

2016

220, mio

138, mio

86, mio

Online Video Ad spend continues to grow

2017

Online Video Ads make an impact  Higher emotional impact  More effective

 More efficient when in context

CTR

3x higher

for online video ads vs banner ads

Source: Google Consumer Trens, FIPP, IAB AdEx BE, SpotX 2018 Q1 - RATECARD

26

VIDEO FORMATS INSTREAM VIDEO ADS      

Ad is placed around video content (short form or long form) Ad formats: pre-, mid-, post-roll , ad breaks (in long form) Video length: 15sec (longer = skippable) Your ad is delivered together with compelling content on our premium sites These ads mimic the behavior of television ad spots, but in a digital environment Use your existing TV spot for incremental reach (different audience) and/or add OTS (different moment)

74% Viewability rate

VIDEO PORTFOLIO

80%

86%

Completion View Through rate rate

4,5% CTR%

Source: SpotX, 2017

Eén, Switch app, Dagelijkse Kost, Canvas, Sporza, Studio Brussel, MNM, BFMTV, Flair, Feeling, Libelle, Libelle Lekker, Doctissimo, Eurosport, PlaySports, Vice, Viewster, 9Lives, Gamehouse, Zita, 01net, Capital.fr, Gala.fr, Voici.fr, ...

2018 Q1 - RATECARD

27

VIDEO FORMATS INDUSTRY LEADING VIEWABILITY ON COMPLETE • • • • •

Viewable by design > NO fold Low commercial load Brand Safety (in app environment eliminates risk of fraud) Video Ad user initiated Extreme high completion rates Source

Video Analytics Q2

MOAT Benchmark

Index

29,5%

22,5%

80,9%

66,3%

274

295

Human and AVOC %: Nearly 3x more likely to be watching/listening at completion

VIDEO TAKEOVER

SPONSORED SESSION

 Desktop only

 Mobile only

 Guaranteed, viewable video

 Your brand becomes a gateway to an enhanced streaming experience.

 Drive brand impact with a rich, immersive canvas.  Tell your story with confidence - video views are guaranteed ‘Human, Audible, and Visible on Complete’ (HAVOC), as measured by MOAT.

 Drive brand affinity by offering 30 minutes of ad-free listening.  Deliver completed views to a highly engaged audience.  Invite engagement with a clickable display unit at video completion.

Cody’s Beverage Company Cool Down

2018 Q1 - RATECARD

28

VIDEO FORMATS OUTSTREAM VIDEO ADS • • • • •

Places ads within the heart of editorial content Opens up vast quantities of premium video inventory Longer video ads possible (+15sec) A user-first experience!!

Viewable by design

INARTICLE

INBOUND

Premium format for premium content  Places ads within the heart of the content  Only in longer articles  High volume of premium context

Video impact at display prices  Video ad is placed within a display unit (IMU)  Rapid reach build up  Longer video ads possible (+15sec)

 Longer video ads possible (+15sec)  A user-first experience!!  Viewable by design

 A user-first experience!!  Sound only on mouse over  No interruption of reading experience

72% Viewability rate

30% Completion rate

1,1% CTR%

60% Viewability rate

34% 0,46% Completion rate

CTR%

Source: SpotX, 2017 2018 Q1 - RATECARD

29

NEW VIDEO OFFER LIVE STITCHING ON BFMTV  Replacing TV ad breaks with online video ads on digital platform  Increasing InStream video inventory  High completion rate

TV Ad Break

TV Stream

Natural Ad Break in livestream

Digital Ad Break LiveStitching

Digital Ad Break Mid-roll

Ad Break during video

Continue livestream

Continue video

RELOOKING MTV SITE

VIDEO ON LINKEDIN  Video included in promoted post(s)

 New site focus on video content

 Native video, no click-out to see video!

 Episodes, series, webexclusives, ...

 NEW include native video in promoted post

 Extra InStream inventory

2018 Q1 - RATECARD

30

COMMERCIAL OFFER INSTREAM (pre-roll, mid-roll)  Run Of Network:  Rate: €30  Inventory: 7 mio/month

 Run Of Site: €40

Inventory per site on demand

 Video Takeover (desktop)  Rate: €40  Inventory: 7,5 mio/month

 Sponsored Session (mobile)

Cody’s Beverage Company Cool Down

 Rate: €40  Inventory: 2,5 mio/month

INARTICLE

INBOUND

 Run Of Network:

 Run Of Network:

 Rate: €30  Inventory: 20 mio/month

 Run Of Site: €40

Inventory per site on demand

 Rate: €5  Inventory: 120 mio/month

 Run Of Site: €20

Inventory per site op aanvraag

2018 Q1 - RATECARD

31

COMMERCIAL OFFER VIDEO EVERYWHERE PACKAGE +

+

Large Package

Medium Package

Small Package

IMP: 937.500 PERIOD: 2weeks €16 CPM

IMP: 555.555 PERIOD: 2weeks €18 CPM

IMP: 250.000 PERIOD: 2weeks €20 CPM NO Spotify !!

Rate €15.000

Rate €10.000

Rate €5.000

The Video Everywhere Package combines all video products: InStream + OutStream + Spotify video ads over the complete portfolio of Pebble Media sites.

2018 Q1 - RATECARD

32

INSTREAM INVENTORY

Site

Avr imp per month

01.net BFMTV Boursorama Bruzz Canvas Doctissimo Een Eurosport Feeling Femmes Aujourdhui Flabber Flair Gael Gamehouse Libelle Libelle Lekker Mnm MTV Radio1 Slechte Grappen South Park Sporting Telenet Sporza Switch App Ultratop VKMag Zita.be

30.000 250.000 60.000 36.000 60.000 244.000 745.000 44.000 5.000 5.000 10.000 8.500 1.000 213.000 30.000 55.000 58.000 315.000 4.000 3.000 448.000 58.000 1.900.000 575.000 14.000 30.000 10.000

2018 Q1 - RATECARD

33

OUTSTREAM INVENTORY INARTICLE Site

Avr imp per month

Beursig

1.200

Doctissimo

53.000

Feeling

495.000

Femmes d'Aujourdhui

41.000

Flair

915.000

Gael

39.000

Libelle

525.000

Libelle Lekker

350.000

Njam.tv

250.000

Radio2

62.000

Scholieren

3.500

Showbizzsite

125.000

Ultratop

135.000

Zappy Ouders/Parents

57.500

Zita

250.000

InBound inventory available on demand

2018 Q1 - RATECARD

34

NATIVE ADVERTISING

WHY NATIVE ADVERTISING? The mindset of the audience of sponsored content is different The audience on the open web is already consuming content—they’re on the sites of their favorite publishers or brands, and are open to discovering something new.

Sponsored content services this interest in an environment that’s engaging, and effective for marketers.

Native ads stand out  Consumers looked at native ads 52% more frequently than standard banner ads.  Native advertisements registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.  32% of respondents said the native ad “is an ad I would share with a friend of family member” versus just 19% for display ads.

Source: IPG Medialab

A new way to reach adblock users “I think advertisers definitely should pay attention to why people use Adblockers. A lot of people online use ad blockers. Instead of finding ways to circumvent ad blocking technology and forcing your adds on users, you should think about other ways to reach them.

Laura Sophie Dornheim Head of Communication at Eyeo (the company behind Adblock Plus)

My thoughts on native advertising and whether it’s rather bad or good are quite clear. It is a good development. Actually, I see a lot in common between native advertising and Acceptable Ads or other initiatives that try to make online advertising better.

For me, good native advertising is advertising that really brings value to all parties involved. The user, the publisher and the advertiser. They all have a little bit of different interest but they all should be satisfied, otherwise, it’s not a good advertising.”

Source: The Native Advertising Institute 36

COMPOSITION NATIVE PACK CREATION  Creation of branded content by content agency or editorial staff of the site.  Branded content based on briefing by advertiser.  Standard 3 articles in package, but number of articles can vary.  Creation of native ad

PROMOTION  Promotion on homepage of the site with native ad  Promotion Run Of Site with Medium Rectangle  Desktop & Mobile  Integration in newsletter and social media (if available)

AMPLIFY  Drive traffic to your branded content articles from the complete Pebble Media network  Standard 3.000 clicks in package, but volume of clickx can vary.

37

EXAMPLES  Thrive for maximum transparency to the surfer  All branded content items (articles and native ads) are clearly labelled with: • name of the advertiser • Label ‘Gesponsord’  On branded content article all ad positions are exclusive for the sponsor

38

DAGELIJKSE KOST Bring your brand content marketing in the heart of the Dagelijkse Kost website.

Native 3 native articles (written by content agency)

Promotion on Dagelijkse Kost

• Native ad on homepage & ROS 443.010 imp • Integrated in één newsletter (medium rectangle, 120.000 imps)

Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)

PACKAGE RATE Value: €17.453 563.010 impressions 3.000 clicks

€ 13.500

39

NJAM.TV Bring your brand content marketing in the heart of the Njam.tv website (the main Flemish cooking channel).

The best storytelling option for you made by the Njam editorial staff!

Native 3 native articles (written by Njam! Editorial staff)

Promotion on Njam! network • Native ad on homepage 450.000 imp • Integrated in Njam! newsletter (content bloc, 70.000 subs)

• Promoted post on Njam Facebook (±50.302 followers)

Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)

PACKAGE RATE Value: €18.700 569.000 impressions 3.000 clicks

€ 13.500

40

STUDIO BRUSSEL Reach the Studio Brussel ‘homies’ (engaged listeners and fans of the brand) via the Studio Brussel website.

Native 3 native articles (written by content agency)

Promotion on Studio Brussel • Native ad on homepage & Run Of Site 361.982 imp • Integrated in één newsletter (native ad in IMU, 101.200 subscribers)

Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)

PACKAGE RATE Value: €12.000 361.982 impressions 3.000 clicks

€ 10.000

41

MNM Reach the famous ‘Generation M’ audience via MNM radio website. Ideal context for music / festival / concert lovers and teens with tips for sex & love, money & work, friends & family and body & mind.

Native 3 native articles (written by content agency)

Promotion on MNM • Native ad on homepage & Run Of Site 320.100 imp • Integrated in MNM newsletter (native ad in IMU, 60.000 imp)

Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)

PACKAGE RATE Value: €11.800 380.100 impressions 3.000 clicks

€ 10.000

42

één Bring your brand content marketing in the heart of the Njam.tv website (the main Flemish cooking channel).

The best storytelling option for you made by the Njam editorial staff!

Native 3 native articles (written by content agency)

Promotion on één • Native ad on homepage & Run Of Site 374.306 imp • Integrated in één newsletter (native ad in IMU, 169.000 imp)

Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)

PACKAGE RATE Value: €16.990 543.306 impressions 3.000 clicks

€ 13.500

43

PERFORMANCE ADVERTISING

HIGH PERFORMANCE CLICK  Objective: traffic to landing page & conversion

 Sites: Run of Pebble Media Network  Content: Strong call to action on all materials & different versions of all materials are required  Devices: Desktop & Mobile

 Period: min 1 month

COST PER CLICK €1,20

Tracking is key! Pebble Media provides you with an array of tracking possibilities. Ask for it!

Required formats  Desktop: (Large) Leaderboard, Wide Skyscraper, Medium Rectangle,  Mobile: M-Leaderboard, M-Medium Rectangle, M-Splash  Konvento: title (25 char), copy (90 char) + visual (200x144px, 50kb) NO expandable formats, NO rich formats For techspecs see: http://www.pebblemedia.be/nl/tech-specs/ Konvento formats must be delivered. If not, clicks on this format will still be invoiced and not delivered on other formats.

2018 Q1 - RATECARD

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CREATIVE GUIDELINES SIZE MATTERS Rule of thumb: the bigger the ad, the higher your CTR%  Medium Rectangle (most successful on mobile)  Billboard & Large Leaderboard  Half Page Combine multiple formats to attract repeat visitors!

GOOD CALL TO ACTION  Make it actionable: Tell users precisely what you expect them to do. Eg: “Download now”.  Focus on the value : Convince people you have something valuable to offer. A small amount of text before your button can do the job.  Create a sense of urgency: People hate to feel like they’re missing out on something. Offer temporary discounts or simply add the word “now”.  Make it personal: Every user should feel like your website is speaking to them and them alone.

SIMPLICITY WORKS    

A single distinguishable call to action A single headline The company’s brand name An eye catching object

Source: ConversionXL.com, Ventureharbour.com 2018 Q1 - RATECARD

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KONVENTO What is Konvento?

Konvento is a Pebble Media performance product which combines your brands copy and visual in an integrated ad in the heart of our websites.

High reach in premium context Konvento is available on almost the complete Pebble Media network (desktop and mobile).

Strategic placements Konvento ads are integrated in the sites on strategic placements. On detail pages the ad is placed directly under the content where the surfer is in discovery mode. Konvento ads are also on homepages, often in the right margin where they stay visible during scrolling which improves viewability of the ad.

Integrated format The Konvento ads take over the look & feel of the website where the ad is integrated to mimic the content items. On mobile the Konvento ads are in the article feed.

Performance optimisation Optimisation algorithms via Improve Digital increase conversions.

COST PER CLICK €0,80 Tech Specs (http://adops.pebblemedia.be/TechSpecs/Konvento_Pebblemedia.pdf)  Title: 25 characters max including spaces  Copy: 90 characters max including spaces  Image: 200x144, 50kb, NO BRAND LOGO

2018 Q1 - RATECARD

47

BEST PRACTICES BEST PRACTICES IMAGES

People are always preferable.

Even better if they’re at a medium zoom (shoulders up) or closer.

Avoid clipart, brand logo’s and default images.

Use eye-catching colors to attract users’ attention.

BEST PRACTICES TITLES Lists are always clickable, so if your content has one, use it!

Intrigue and mystery can help draw in users.

Front load titles with an eyecatching main point.

4 Facts you should know about your Mortage

The Real Secret to Happiness may surprise you

The Zombie Apocalypse is becoming a reality according to new research

A usefull guide to managing your Mortage

Study shows more Sleep will make you Happier

New Research suggests that the Zombie Apocalypse is becoming a real thing

TIPS & TRICKS   

Test multiple title variations and images per URL, to see what works best for your content.

Use your titles and images to attract you target audience: “Foodies will love this product”, “4 great tools for mothers”, ...

Make sure your title and image reflect the content the user arrives at post-click.

This will ensure every click you get is a quality click.

2018 Q1 - RATECARD

48

EXAMPLES  To prevent confusion with the site content, Konvento ads are cleary labelled.  The Konvento ads are integrated in the site by taking over look & feel of the site.  The Konvento box can have 2, 3 or 4 ads within one box.

2018 Q1 - RATECARD

49

DATA ADVERTISING RATECARD 2018 Q1

CONTENT  Types of Data  Data Tarification

 Audiences  PrediCube

Pebble Media is working on being 100% GDPR proof. This might resort in fluctuations of the available audience volume in the periode leading up to the implementation of the GDPR rules.

2018 Q1 - RATECARD

51

TYPES OF DATA DECLARED DATA Declared data is gathered all over the Pebble Media network. Real people have declared this information via newsletters, sweepstakes, online competitions, surveys, etz… on the websites of our partner publishers. The users gave explicit permission to use this data.

INTENT DATA Intent data are data collected about a web user and probably indicating some intent or future action. The future action may be an online action (order a product/book a flight) or offline (buy a car).

The intent can be deduced from: • a keyword or action (eg a viewed video, a particular page visit, …), • a search query on a network or site, • tool usage (simulator, configurator, store locator), …

Intent data are compiled via cookie and used to profile users within more or less precise intent categories.

Intent data freshness is very important as it impacts the likelihood the action has already be done.

2018 Q1 - RATECARD

52

DATA TARIFICATION The Data Rates are based on the CPM rate of the choosen format + additional charge. All available audiences are clustered into 3 tiers. Each tier has a specific additional charge.

Basis rate • • • • • • •

RON Billboard: RON Leaderboard: RON Large Leaderboard: RON Mob Leaderboard: RON Medium Rectangle: RON Mob Medium rectangle: RON Video (instream):

€9 €5 €6 €3 €5 €3 €30

AUDIENCES

ADDITIONAL CHARGE

TIER 1

+15%

TIER 2

+20%

TIER 3

+25%

There is no cumulation of charges.

If multiple Audiences are combined, the highest additional charge will be accounted.

2018 Q1 - RATECARD

53

AUDIENCES TIER 1 AUDIENCES •

Sociodemo (age & gender) • • •

•

4-11, 12-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+ 4+, 15+, 15-34, 15-54, 15-54, Vrouwen 18-44, Vrouwen 18-54 Other sociodemographic combination available on demand

Province •

Antwerpen, West-Vlaanderen, Oost-Vlaanderen, Limburg, VlaamsBrabant, Namur, Liège, Hainaut, Luxembourg, Brabant-Wallon

•

Location (based on postal code)

•

CIM Habitats

TIER 2 AUDIENCES Foodies, Sport fans, Veggies, Radio addicts, TV lovers, Mobile addicts, Travellers, Young parentals, Pet lovers, Tech nerds, Youngsters, Lifestyle guru’s, Fashionistas, Football fans, Culture lovers.

TIER 3 AUDIENCES High income profiles, Immo seekers, Car afficionados, Business men/women, Building & Renovation, Custom made audiences.

USE OF ADVERTISER DATA Use of data provided to us by the advertiser based on his database, actions, newsletters, ... is possible. Contact us for possibilities. Rate on demand.

2018 Q1 - RATECARD

54

predicting customer behavior

55

PREDICUBE WHAT DOES PREDICUBE DO? PrediCube translates observed online surfing behaviour to specific targets or prospecting files for advertisers. This is done by intelligently using the granular data of media owners.

Big data is available by the direct collaboration with locale media owners and ad networks. This locale approach makes the predictions more accurate. There is also a direct collaboration with the advertisers. For each campaign a target group is tailormode by identifying them through a code snippet on the site/product page of the advertiser. So no generic target groups as sporters of business men.

Thus an interesting alternative for Facebook and Google targeting are available.

HOW DOES IT WORK? Based on the profile of known visitors of the advertiser’s website, a target group of ACT-ALIKES are created. These are people that have a comparable profile and similar interests, but did not take action. This is called predictive data, or the calculation of probable interests for an advertiser’s service or product. This database of prospects is targeted with specific ads during next surf sessions.

This is not retargeting! We deliver more relevant ads to the surfers, leading to higher efficienty of the online campaign.

The Origin of Predicube Predicube, founded in 2014, is a spin-off company of iMinds and the University of Antwerp to continue research and devlop a commercial model for predictive data. In 2015 Predicube teamed up with Pebble Media for succesfull roll-out in the advertising market. Since then a total of 50 campaigns were launched.

2018 Q1 - RATECARD

56

PREDICUBE DASHBOARD Next to the campaign results, the Predicube Dashboard provides insights on websites visits: which pages are more popular with the target group compared to the general audience?

Predicubes creates automatically clientsegmentation based on the rich data of the publishers (surfing habits, age, gender, etc...)

PREDICUBE PACKAGE PHASE 1 Start data collection

PHASE 2 Branding, Reach & ROI (branding & predict)

PHASE 3 Continued reach & ROI (retargeting & predict)

 Combine a branding & reach campaign with optimization on your KPI’s  Optimization based on predictive data (Predicube)  Use various impact and standard formats  Possible KPI’s: test drives, appointments, quotation, ...  Formats: Medium Rectangle, Half Page, Leaderboard, Skyscraper, Billboard

1,5 mio impressions

Rate: €20.000 2018 Q1 - RATECARD

57

EXPERTS ON PREDICUBE

Quinten Huyberechts Head of Digital Adv & Performance BNP PARIBAS FORTIS “The collaboration with Predicube and Pebble Media shows us a real potential to combine data and their intelligence. The test campaign that we did with has really good results especially on the predicted data set that they build based on our specific and very niche audience”.

Nancy Van Zeebroeck

Chantal Verelst

Advertising Manager DEUTSCHE BANK

Resp. Onderwijsmarketing UNIVERSITEIT ANTWERPEN

“A perfect mix of data & technology which helps us to reach and engage with audiences at scale.”

“The conversion rate in this campaign was the highest with Pebble Media. Even higher than our banners on Facebook!”

Frédéric François E-business & E-CRM marketing NATIONALE LOTERIJ "Predicube est un projet très innovant qui va sensiblement améliorer la compréhension de nos utilisateurs. Au-delà de l’idée même de performance, la Loterie Nationale n’a qu’une mission, la pleine satisfaction de ses joueurs, et nous soutenons les projets qui peuvent y contribuer!"

2018 Q1 - RATECARD

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LINKEDIN ADVERTISING

SPONSORED CONTENT WHAT? Sponsored Content is a company update that is shown to LinkedIn members in their LinkedIn feed.

WHY? Build traffic to your Company Page. Get your company’s updates to more members and attract new followers.

POSSIBILITIES  Sponsored updates (comes from the Company Page)  Direct sponsored content (is immediately promoted in the members feed without cluttering the Company Page)

 Lead Gen Forms are templates that can be attached to a Sponsored Content ad to collect quality leads using forms that are pre-filled with LinkedIn profile data.  Type of content : • Link sharing • Embedded Rich Media: Image Display, Image Click, Video

PRICING Auction CPC or CPM

CPC

CPM

€6,50

€18

avr BE bid

avr BE bid

2018 Q1 - RATECARD

60

SPONSORED CONTENT

Link sharing  Supplied URL will automatically scrape in title and image.  Image can be manually uploaded.  Introductory text can be added.  All text can be can be manually edited.

Introductory Text  150 char max to avoid truncation across most devices.  Truncation is based on padding, not char limitation, so results may vary by device.  On desktop, can hold approximately 600 char max, but text is truncated around 150 chars and displays "...read more" to expand text.  Important: You can insert any legally required language in the introductory text.

Description Text  Link description text on mobile and desktop, will rarely be shown.  Description text will only show in the following circumstances: - Link shares with images -200 pixels wide - Ads on certain versions of the LinkedIn mobile website User views an ad that has been delivered beyond the LinkedIn feed

Video and SlideShare Sharing  YouTube, Vimeo, and SlideShare URLs are supported.  YouTube specific behavior: Pre-roll advertisements are set within the YouTube player, and not controlled in the LinkedIn interface. Video completion rates and analytics are managed in the YouTube player and will not be available in your LinkedIn account.  Only the first click to play videos will be charged. Any subsequent clicks on the video by the same viewer will not be charged.  To change the displayed thumbnail preview, you must change the default thumbnail image with your video service provider.  Videos will silent autoplay in the feed once member scrolls to them.

For full details see: https://www.linkedin.com/help/linkedin/answer/68894?query=sponsored%20content

2018 Q1 - RATECARD

61

SPONSORED CONTENT Best Practices for Sponsored Content We recommend that Company Updates be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the update. Updates that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:  Sponsored Content with images and video tends to perform better.  Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience.  Successful posts provide clear value oriented towards helping professionals be more productive and successful through: Advice, Education, Interesting Facts, Compelling Images

2018 Q1 - RATECARD

62

SPONSORED INMAIL WHAT? Send timmely, convenient and relevant private message(s) to the people that matter most to your business.

WHY?  Sponsored InMail allows you to drive more leads and engage your target audience by delivering personalized, private messages right to their LinkedIn inboxes.  Get attention of your highest-value audience with targeted message delivered in real time.

PRICING Auction CPS (Cost Per Sent)

CPS

€0,85 avr BE bid

Sponsored InMail messages include the following features: 1.Custom greeting: required 2.Image banner in the right rail: optional and appears on desktop only 3.Custom call-to-action button: required 4.Opt-out option: required; automatically generated by LinkedIn 5.Custom footer section: optional

2018 Q1 - RATECARD

63

SPONSORED INMAIL Best Practices for Creating Successful Sponsored InMail Messages  Keep subject lines short and impactful Best performing subject lines often use some of the following key words: Thanks, Exclusive invitation, Connect, Job opportunities, Join us

 Address your target audience directly To increase relevance: Customize the greeting with the member’s name, Refer to their job title, Try using the word “you”

 Give your message a unique and genuine voice Use a strong visual: enhance your message.

Be concise, personal and relevant, keep your copy under 1000 char and include a body link

 Use clear calls to action (CTA) Top InMail CTA keywords: Try, Register, Reserve, Join, Confirm, Download

 Optimize the content for mobile For best mobile performance make sure the copy is fewer than 1.000 characters, the CTA is clear, the landing page is optimized for the small screen

2018 Q1 - RATECARD

64

DYNAMIC ADS WHAT? Connect with your audience. Drive engagement with premium audiences using dynamically generated ads powerd by profile data, customizable to meet your campaign objectives.

WHY?  Build brand awareness by increasing Company Page’s followers and engagement.  Unique targeting ensures followers are relevant for your brand.  Drive conversion with more clicks to your landing page, website or apps.  Drive engagement with premium audience using dynamically generated ads powered by profile data, customizable to meet your campaign objectives.

PRICING Auction CPM

CPM

€18 avr BE bid

2018 Q1 - RATECARD

65

DISPLAY IMU WHAT? Reach and engage more than 3.000.000 professionals.

WHY?  The LinkedIn Display Ads helps advertisers confidently get your business in front of the world’s largest, most engaged professionals audience of influencers and decision makers with efficiency.  Target the professionals under custom segment right next to the feed.

PRICING CPM (price depends on segment)

CPM

€18 avr BE bid

Why Lead Gen Forms for LinkedIn ads?

Generate high-quality leads at scale Drive a high volume of qualified leads at a conversion rate that outperforms standard campaigns Prove the ROI of your lead gen campaigns Track the metrics that matter most to your business: Cost-per-lead, lead conversion rate, and the types of professionals you’re converting into leads — including company name, seniority, job title, industry, geo, and more Access and manage your leads with ease Manage and access your leads using your preferred tools

2018 Q1 - RATECARD

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BID ADVICE

Large audience  CPC €4 - €6

> 500.000 members

 CPM €13 - €15

Medium audience  CPC €7,50 - €9

> 250.000 members

 CPM €18 - €20

Niche targeting

> 50.000 members

 CPC €9,50 - €11  CPM €22 - €24

We don’t recommend to launch any campaign under 50.000 targeted members

2018 Q1 - RATECARD

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UPCOMING RELEASE Q1 Evolving our platform to increase advertiser ROI

across marketing objectives

through analytics & insights

the audiences that matter

VIDEO ADS Engage your audience with video for Sponsored Content across mobile and desktop

2018 Q1 - RATECARD

68

SPOTIFY ADVERTISING

LISTEN UP Spotify is the largest ad-supported music streaming service in the world. Our understanding of people through music unlocks audience insights to connect your brand with the streaming generation.

140M+

70M+

30M+

2B+

60+

ACTIVE USE RS

SUBSCRIBE RS

SONGS

PLAYLISTS

COUNTRIE S

AS OF JUNE 2017

AS OF JULY 2017

+15% 65%

835k

35%

M O NT H L Y AC T I VE US ERS SOURCE | SPOTIFY INTERNAL DATA, Q4 2017

35% 23% 11%

56%

15%

16%

35-44

45+

44%

68% 17 & under

15-24

25-34

Men

Women

KNOWS SPOTIFY

Largest Digital Music Service

Increasing Awareness

Spotify Free is now the largest digital music service in Belgium in terms of weekly reach*.

According to a recent study, people’s awareness of Spotify is increasing year on year with 68% of those interviewed in 2017 saying they know Spotify vs 61% in 2016**.

*SOURCE | INTERNAL DATA, BE, 2017

**SOURCE | TNS DATA, BE, 2017

70

ENGAGE WITH YOUR AUDIENCE

45% 47%

146 min/day

Desktop Desktop

7%

Mobile/Tablet

Mobile

Connected Devices

0

3

6

9

12

15

18

21

Mobile-first

Always on

More people take us more places than ever‌ 48% of Spotify streams come from mobile devices.*

Our audience streams from morning to night, and the average cross-platform user spends 2+ hours with us daily.*

*SOURCE | SPOTIFY INTERNAL DATA, 2017

HOW CAN THEY LISTEN?

3 1

4 2

Free Ad-supported instant listening across platforms

Premium Download and listen offline in high-quality audio. No ads, ondemand playback.

1. Search

2. Browse

3. Discover

4. Radio

Search for your favorite content and hit play.

Browse instant playlists for every mood and moment, handpicked by our experts

Recommendations, new releases, what your friends like and more. Check out DiscoverWeekly and Release Radar!

Sit back and listen. The more you personalize the stations, the better they get.

71

FORMATS Tell your brand’s story and drive results with sight, sound, and motion.

All this in a brand safe environment.

Video

Audio

Sponsored Session

Audio Everywhere

Video Takeover

Display STAY HYDRATE D WITH CODY'S COOL DOWN

LEARN MORE

STAY HYDRATED WITH CODY'S COOL DOWN LEARN MORE

Homepage Takeover

Overlay

STAY HYDRAT ED WITH CODY'S COOL DOWN

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

L e a d e r b o ar d

See our tech specs http://www.pebblemedia.be/nl/tech-specs/

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AUDIO

Audio Everywhere Reach the right people, at the right time, wherever they are.

Engage in one-on-one conversations with your audience through Spotify audio ads. People look to Spotify to soundtrack their day as they move between devices and platforms - reach your audience with confidence.

RATE: â‚Ź18 CPM

Mobile

Connected Devices

Tablets

Smart TV

Desktop

Gaming

In-Car

Morning

Afternoon

Evening

MIN. BUDGET â‚Ź10.000 73

VIDEO Sponsored Session (mobile) Your brand becomes a gateway to an enhanced streaming experience.

Drive brand affinity by offering 30 minutes of ad-free listening to your audience. Users receive your brand’s Sponsored Session offer only if app is in view. After watching your video message, a clickable display unit appears, inviting further engagement and extending your campaign.

RATE: €40 CPM

RATE: €35 CPM

Video Takeover (desktop) Sponsor the ad break experience with guaranteed, viewable video.

Drive brand impact and tell your story confidently in a rich, immersive video environment. All of our video ads are delivered to logged-in users, when they’re in-focus on Spotify. Spotify video views are ‘Human, Audible, and Visible on Complete’ (HAVOC), as measured by Moat.

RATE: €40 CPM MIN. BUDGET €10.000 74

DISPLAY Homepage Takeover Put your brand on centre stage for a day.

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

Deliver a high-impact experience on the front of Spotify’s Browse page for 24 hours.

Homepage Takeover also supports rich media - brands can add interactive elements to capture attention and invite engagement.

RATE: €5.500 CPD Overlay Welcome users back to Spotify with your message.

Reach your audience with ads designed for viewability - Overlay is delivered only when the Spotify app is active. Use a call-toaction to drive traffic your website.

STAY HYDRATED WITH CODY'S COOL DOWN LEARN MORE

STAY HYDRATED WITH CODY'S COOL DOWN

RATE: €22 CPM Leaderboard IAB standard display Extend your campaign reach in a brand safe environment - your message will be the only message shown for 30 seconds.

RATE: €5 CPM

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

MIN. BUDGET €10.000 75

CUSTOM SOLUTIONS

Brand Profile & Playlist Build your brand’s presence on Spotify.

Brands are encouraged to participate in the Spotify experience with Brand Profiles and Playlists. Build brand loyalty by curating the perfect playlist and connect with your audience through the passion point of music.

On Demand

Ad Pages Leverage Spotify’s platform to create a custom integrated campaign.

Ad Pages allow you to showcase your brand on Spotify by integrating with Spotify’s API. Build a custom solution within the Spotify app by leveraging our data and content.

On Demand

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TARGETING ALWAYS ASK A FORECAST! Spotify users are logged in across devices and actively streaming content as they move throughout the day. Our unique streaming intelligence provides insights into context—moments, mindset, and mood.

15% ADDITIONAL CHARGE

FREE Language

Age & Gender

Specified by the user upon registration

Available across platforms

Geography Geography

Based on the IP address of a user’s current Spotify session

Targeting North or South part of Belgium

Daypart Reach your audience at the right time to suit your messaging or complement broadcast buys.

25% ADDITIONAL CHARGE Playlist Reach users currently listening to music aligned with popular daily activities, life moments, moods, and seasonal events.

Genre Deliver your message immediately after a user has listened to a specific genre.

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C

Sequential messaging Re-engage users across platforms or tell longer-form brand stories

Audience segments Reach demographic-based and interestbased audience segments, crafted by analysing their streaming habits and music tastes.

Playstation targeting Specified by the user upon registration

Platform Dynamically serve campaigns to users based on their active platform.  Spotify app platform: iPhone, iPad, Androïd, desktop, web player, connected device  Mobile operating system: iOS, Androïd, Windows Phone  Mobile device: Samsung, LG, Motorola, ...  Mobile Carrier: Proxiums, Telenet, Base, ...

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