PEBBLE MEDIA Q1 2018 RATE CARD
2018 Q1 - RATECARD
CONTENT Reach Advertising
... 3
Contextual Advertising
... 8
Video Advertising
...25
Native Advertising
...35
Performance Advertising
...44
Data Advertising
...50
...59
Spotify
...69
2018 Q1 - RATECARD
2
REACH ADVERTISING
PREMIUM REACH PACK Composition of Desktop pack This package is a combination of an impact format and a reach format on Premium sites in the Pebble Media Network. • 1 day 100% SOV on first impression with Billboard + Wallpaper • 7 days Run of Network with Large Leaderboard & HalfPage Ad
Total 2.380.000 impressions
€25.000 MEDIA VALUE €55.532
Composition of Mobile pack This package is a combination of an impact format and a reach format on Premium sites in the Pebble Media Network. • 1 day 100% SOV with MiniScroller • 7 days Run of Network with Mobile Medium Rectangle
Total 1,4mio impressions
€10.000
MEDIA VALUE €17.947
How is the Desktop & Mobile package composed? This package is a combination of an impact format and a reach format. • 1 day 100% SOV on first impression with Large Leaderboard + Wallpaper • 7 days Run of Network with Large Leaderboard & Medium Rectangle
Total 5mio impressions
€30.000 MEDIA VALUE €73.479
2018 Q1 - RATECARD
4
REACH PACK Composition of Desktop pack This package is a combination of an impact format and a reach format. • 1 day 100% SOV on first impression with Large Leaderboard + Wallpaper • 7 days Run of Network with Large Leaderboard & Medium Rectangle
Total 5 mio impressions
€35.000 MEDIA VALUE €109.632
Composition of Mobile pack This package is a combination of an impact format and a reach format. • 1 day 100% SOV with MiniScroller • 7 days Run of Network with Mobile Medium Rectangle
€12.500
Total 2,5 mio impressions
MEDIA VALUE €29.480
How is the Desktop & Mobile package composed? This package is a combination of an impact format and a reach format.
• 1 day 100% SOV on first impression with Large Leaderboard + Wallpaper • 1 day 100% SOV with MiniScroller • 7 days Run of Network with Large Leaderboard & Medium Rectangle • 7 days Run of Network with Mobile Medium Rectangle
Total 7,5 mio impressions
€40.000 MEDIA VALUE €139.112
2018 Q1 - RATECARD
5
PERFORMANCE REACH PACK How is this package composed? This package is a combination of an impact format and a reach format on ALL sites in the Pebble Media Network covering all devices and a additional performance CPC pack. • Desktop & Mobile • 2 days 100% SOV on first impression with Billboard + Wallpaper • 25.000 guaranteed clicks delivered Run of Network (CPC) Total 1.000.000 impressions + 25.000 clicks
€45.000 €67.750
FAQ Which sites are included in the Pebble Media network? For an overview of all sites, please check our website: www.pebblemedia.be
Which sites are part of the Premium selection? In the Premium selection, Pebble Media has clustered the strong brands: VRT sites (Radio 1, Radio 2, Studio Brussel, MNM, Sporza, één, Dagelijkse Kost, ...), Zita, 9Lives, Sanoma (Flair, Libelle, Femmes d’Aujourd’hui, Fashionista, Zappy Ouders/Parents, ...), Editions Ventures (Elle, Marie Claire, Psychologies, F1i, ...), Ultratop, Bruzz.be
2018 Q1 - RATECARD
6
BRANDS4BRANDS Brands4Brands is a collaboration between Skynet Proximus Advertising and Pebble Media, combining both portfolios to achieve maximum reach in qualitative context at a very cost efficient price. Pebble Media : see www.pebblemedia.be for an overview of all sites Skynet Proximus Advertising: Skynet, Yahoo, Shazam
B4B Impact: €30.000 • • • •
2 days CPD Homepage Large Leaderboard and Leaderboard or Medium Rectangle 4.285.714 estimated impressions eCPM = 7,00 €
B4B Reach: €44.000 • • • •
1 week Run of Network Large Leaderboard and Leaderboard or Medium Rectangle 7.333.333 estimated impressions eCPM = 6,00 €
B4B Combi: €74.000 • 2 days CPD Homepage + 2 weeks Run of Network • Large Leaderboard and Leaderboard or Medium Rectangle • 13.553.114 estimated impressions • eCPM = 5,45 €
B4B Mobile: €12.500 • 1 week Run of Mobile • Mobile Leaderboard (X-Large Banner) • 2.500.000 estimated impressions • eCPM = 5,00 €
2018 Q1 - RATECARD
7
CONTEXTUAL ADVERTISING
THE POWER OF CONTEXT How advertising within relevant context helps to build brand equity A publisher’s website, in many ways, frames the conversation between brands and consumers. This context is powerful and can have a meaningful impact on a brand’s campaign performance. Findings from a Nielsen study showed that the context of a car website, positively shifted brand metrics for automotive brands, to increase active recommendation by 50%. The study examined and compared the campaign performance of automotive advertisers, both on the thematic network and in non-contextually relevant environments (e.g. general news publisher websites), to better understand the effect that relevant context has on brand equity. Advertisers who are focused on increasing how the consumer feels about their brand are likely to derive a benefit from advertising within relevant context. Nielsen research shows that relevance was important to help auto advertisers in their quest to drive active recommendations. Understanding how important context is for the category you advertise in can have a positive impact on your brand’s online campaign.
“As consumers’ digital experiences become more entangled with advertising, simply reaching the desired audience doesn’t mean the campaign will drive a reaction. Relevance is important to help advertisers to drive active recommendations.” Dr Luke Oldridge, Marketing Effectiveness, Nielsen
Source: Nielsen 2017, The Power of context
Premium editorial provides an even NeuroState Content environments generate a left or right brain skew. When the skew of the advertising aligns with the skew of the content environment, the advertising is more likely to impact long-term memory. Premium content is unique due to the significant impact on both sides of the brain. This means that whether or not the advertising generates a skew, it has an equal and significant opportunity to impact consumers. This is reflected in the data through the broad range of creative strategies successful within premium content. Memory encoding
DETAIL
Memory encoding
EMOTIONAL Source: “Why premium editorial content” by Neuro-Insight, Nov’16 2018 Q1 - RATECARD
9
STRONGHOLD SPORT
And more: BasketUSA, But Football Club, Football, Sports.fr, Sporza Football app
DESKTOP
MOBILE
STANDARD
LARGE
IMPACT
Formats
Formats
Formats
Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper
Billboard, Half Page, FloorAd
€18 CPM
€20 CPM
M-Leaderboard, M-Medium Rectangle
TakeOVer
€40 CPM Responsive TakeOver
€10 CPM
€15 CPM
INVENTORY / MONTH
DESKTOP
MOBILE
Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Floor Ad
25.650.000 25.650.000 30.283.000 26.750.000 1.833.000
25.523.000 25.523.000 5.046.000
2018 Q1 - RATECARD
11
STRONGHOLD MUSIC & YOUTH
And more: Flair, Radio 2, Ultratop, CuttingEdge, Fun Radio, Ados, Scan Manga, SouthPark Studios, Nostalgie, Scholieren, Fashionista
DESKTOP
MOBILE
STANDARD
LARGE
IMPACT
Formats
Formats
Formats
Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper
Billboard, Half Page, FloorAd
€18 CPM
€20 CPM
M-Leaderboard, M-Medium Rectangle
TakeOVer
€40 CPM Responsive TakeOver
€10 CPM
€15 CPM
INVENTORY / MONTH
DESKTOP
Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad
Homepage Takeover Desktop format Put your brand on centre stage for a day
€ 7.500 CPD
12.703.000 12.703.000 15.612.000 9.935.000 1.818.000
Overlay Desktop & mobile format Welcome users back to Spotify with your message.
€40 CPM
MOBILE 6.128.000 6.128.000 3.055.000
Leaderboard Desktop format IAB standard display
€7 CPM
For more information on Spotify, see our Spotify dedicated rate card. 2018 Q1 - RATECARD
12
STRONGHOLD CULINARY
And more: Epicurien, PocketResto, Cuisine et Vins de France, La RvF, Supertoinette, Flair (food section), Feeling Gastronomy, Femmes Délices, Gael (gastronomy)
DESKTOP
MOBILE
STANDARD
LARGE
IMPACT
Formats
Formats
Formats
Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper
Billboard, Half Page, FloorAd
€18 CPM
€20 CPM
M-Leaderboard, M-Medium Rectangle
TakeOVer
€40 CPM Responsive TakeOver
€10 CPM
€15 CPM
INVENTORY / MONTH
DESKTOP
MOBILE
Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad
9.611.000 9.611.000 12.267.000 12.267.000 -
5.204.000 5.204.000 2.134.000
2018 Q1 - RATECARD
13
STRONGHOLD WOMEN
And more: Feeling, Cosmopolitan, Libelle Lekker, Marie Claire, Zappy Ouders/Parents, Gala.fr, Psychologies, Epicurien, Fashionista, Aujourdhui.com, Femmes D’Audjourdhui, Femina, Magic Maman, VT Deco, VT Wonen, Zita Lifestyle
DESKTOP
MOBILE
STANDARD
LARGE
IMPACT
Formats
Formats
Formats
Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper
Billboard, Half Page, FloorAd
€18 CPM
€20 CPM
M-Leaderboard, M-Medium Rectangle
TakeOVer
€40 CPM Responsive TakeOver
€10 CPM
€15 CPM
INVENTORY / MONTH
DESKTOP
MOBILE
Takeover (Large) Leaderboard / Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad
9.443.000 9.443.000 19.947.000 13.508.000 2.795.000
5.589.000 5.589.000 3.539.000
2018 Q1 - RATECARD
14
STRONGHOLD COMBI PACKAGES
IMPACT PACKAGE Period: 2 weeks Desktop Takeover (600.000 imp) Mobile Responsive Takeover (900.000 imp)
€25.000 Mediavalue: €37.500
VOLUME PACKAGE
Period: 2 weeks Desktop Standard format (300.000 imp) Desktop Large format (300.000 imp) Mobile Standard format (900.000 imp)
€15.000 Mediavalue: €20.400
• Packages combining desktop & mobile • Available on all Pebble Media Strongholds
2018 Q1 - RATECARD
15
CONTEXTS
NEWS
BUSINESS & FINANCE
TF1, Bruzz, Canvas, Radio 1, Europe 1, Le Journal du Dimanche, Le Monde, BFM
DESKTOP
MOBILE
Analist, Boursier, BFM, Beursduivel, IEX-RON
TECHNOLOGY
GAMING
9Lives, Informaticien, 9Lives, Gamehouse, Zylom, Belgium Digital, Clickx, GameQuarter, GameKult Shoot, SmartBiz, ZDnet, Cnet, Focus numérique, Les Numériques, 01.net, TechPulse, Twinkle magazine
STANDARD
LARGE
IMPACT
Formats
Formats
Formats
Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper
Billboard, Half Page, FloorAd
€18 CPM
€20 CPM
M-Leaderboard, M-Medium Rectangle
Takeover (Large) Leaderboard/ Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad Mobile Leaderboard Mobile Medium Rectangle Mobile TakeOver
€40 CPM Responsive TakeOver
€10 CPM INVENTORY / MONTH
TakeOVer
€15 CPM News 7.669.000 7.669.000 6.007.000 4.956.000 808.000 1.594.000 138.000 1.594.000
Business & Finance / 4.241.000 3.088.000 / 73.000 433.000 13.000 433.000
2018 Q1 - RATECARD
Technology 4.988.000 4.988.000 4.521.000 4.521.000 / 965.000 192.000 965.000
Gaming 4.342.000 4.342.000 4.513.000 4.513.000 / 498.000 82.000 498.000
16
CONTEXTS
Doctissimo, Sante Magasine, Eurekasante, Psychologies NL, Psychologies.com
DESKTOP
MOBILE
AUDIO
KIDS & PARENTS
HEALTH
Nickelodeon, Elle, Zappy Ouders/Parents, Cosmopolitan, Famili, Magicmaman, Feeling, Femmes d’Aujourd’hui, Gael, Libelle, Scholieren
MNM, Radio 1, Radio 2, Studio Brussel, Fun Radio, Rfi, Europe 1, Nostalgie, NRJ
TV Zita, TF1, Bruzz, Canvas, één, AB3, TV-Replay, MTV, Eurosport, Nickelodeon
STANDARD
LARGE
IMPACT
Formats
Formats
Formats
Leaderboard, Large Leaderboard, Medium Rectangle, Skyskraper
Billboard, Half Page, FloorAd
€18 CPM
€20 CPM
M-Leaderboard, M-Medium Rectangle
Takeover (Large) Leaderboard/ Billboard Medium Rectangle HalfPage Ad Overlayer/Splash/ Floor Ad Mobile Leaderboard Mobile Medium Rectangle Mobile TakeOver
€40 CPM Responsive TakeOver
€10 CPM INVENTORY / MONTH
TakeOVer
€15 CPM Health 1.442.000 1.442.000 5.418.000 5.418.000 376.000 6.000 4.000 6.000
Kids & Parents 6.558.000 6.558.000 6.687.000 3.214.000 298.000 2.798.000 1.670.000 2.798.000
2018 Q1 - RATECARD
Audio 5.590.000 5.590.000 3.700.000 2.919.000 929.000 1.536.000 364.000 1.536.000
TV 12.726.000 12.726.000 12.695.000 12.099.000 1.072.000 5.874.000 1.313.000 5.874.000
17
SPORT
LIFESTYLE
MUSIC & YOUTH
BUSINESS
RADIO
TELEVISION
What is Salsa? New digital cross-media packages with Pebble Media & IPM Advertising websites. Difference with existing packages on the market is specific thematic packs vs news only packages.
Impact formats Billboard & Half Page Formats subject on technical feasability per site. (BB > Large Leaberboard, Half Page > IMU on RTBF sites)
Why Salsa? • • • •
Qualitative & relevant context National campaign High reach Simplicity (Book via BuyMedia)
Packages Bizz & Finance
Lifestyle
Analist, Boursier, BFM, Capital, Beursduivel, IEX-RON, RTBF Info Eco, Libre Actu & éco, DH éco
Flair, Elle, Doctissimo, Libelle, Feeling, Libelle Lekker, Marie-Claire, Gael, DH Lifestyle, La Libre Lifestyle, RTBF Tendance, ParisMatch, Cinebel
Radio
Music & Youth
MNM, Radio1, Radio2, Studio Brussel, Nostalgie, NRJ, Classic21, PureFM, Musiq3, La Première, Vivacité, DH Radio
Flair, 9lives, MNM, Studio Brussel, MTV, Ultratop, NRJ, Scholieren, South Park, PureFM, Classic21, La Première, Vivacité, RTBF Auvio, RTBF TV, Cinebel
TV
Sport
één, Canvas, Bruzz, TF1, AB3, MTV, Eurosport, Nickelodeon, RTBF TV, RTBF Auvio, DH Programmes TV
Sporza, Eurosport, BFMTV (sport), DH.Sport, RTBF Sport, La Libre Sport
Bizz & Finance Impressions
Billboard / Half Page 1.350.000
Lifestyle Impressions
Billboard / Half Page 3.350.000
Period
3 weeks
Period
3 weeks
Value
€41.735
Value
€109.211
Pack Rate
€20.000
Pack Rate
€40.000
Radio Impressions
Billboard / Half Page 1.350.000
Music & Youth Impressions
Billboard / Half Page 3.350.000
Period
3 weeks
Period
3 weeks
Value
€41.721
Value
€101.031
Pack Rate
€20.000
Pack Rate
€40.000
TV Impressions
Billboard / Half Page 1.350.000
Sport Impressions
Billboard / Half Page 3.350.000
Period
2 weeks
Period
2 weeks
Value
€40.843
Value
€109.074
Pack Rate
€20.000
Pack Rate
€40.000
21
SITE SPECIFIC ROS INVENTORY MONTH Site 9LIVES
STANDARD Large Leaderboard Leaderboard
Medium Rectangle
LARGE Wide Skyscraper
IMPACT
Billboard
HalfPage Ad
Floor Ad
Takeover 900.000
900.000
900.000
900.000
900.000
140.000
900.000
5.400.000
5.400.000
5.200.000
5.400.000
5.200.000
300.000
BRUZZ
550.000
550.000
400.000
360.000
700.000
550.000
CANVAS
600.000
600.000
210.000
600.000
20.000
500.000
600.000
2.000.000
2.000.000
2.250.000
2.000.000
700.000
2.000.000
550.000
950.000
2.000.000
550.000
1.000.000
850.000
550.000
ÉÉN
3.200.000
3.200.000
3.000.000
3.200.000
550.000
1.700.000
3.200.000
ELLE
550.000
950.000
1.000.000
485.000
700.000
650.000
550.000
MARIE-CLAIRE
135.000
135.000
115.000
135.000
115.000
MNM
880.000
900.000
285.000
880.000
250.000
MTV
35.000
45.000
50.000
5.000
35.000
50.000
NICKELODEON
520.000
520.000
315.000
385.000
375.000
300.000
NOSTALGIE
115.000
115.000
250.000
NRJ
120.000
120.000
90.000
RADIO1
1.100.000
1.100.000
440.000
RADIO2
1.100.000
1.100.000
SPORZA
19.400.000
STUDIO BRUSSEL
BOURSORAMA
DAGELIJKSE KOST DOCTISSIMO
ZDNET.BE ZITA
RATE
115.000
135.000
880.000
30.000
90.000
25.000
100.000
1.100.000
260.000
225.000
1.100.000
630.000
1.100.000
430.000
30.000
1.100.000
19.400.000
18.500.000
19.400.000
18.200.000
14.000.000
19.400.000
1.800.000
1.870.000
225.000
1.800.000
150.000
300.000
1.800.000
390.000
390.000
380.000
390.000
380.000
240.000
390.000
1.900.000
1.900.000
1.000.000
1.900.000
1.700.000
1.700.000
1.900.000
1.500.000
€ 20
2018 Q1 - RATECARD
€ 25
€ 45
22
SITE SPECIFIC ROS INVENTORY/MONTH Site 9LIVES
STANDARD Mobile Medium Mobile Leaderboard Rectangle 700.000
70.000
1.300.000
1.300.000
BRUZZ
400.000
140.000
CANVAS
380.000
50.000
DAGELIJKSE KOST
2.100.000
650.000
DOCTISSIMO
1.250.000
1.100.000
ÉÉN
5.600.000
1.000.000
ELLE
1.400.000
1.400.000
MARIE-CLAIRE
180.000
445.000
MNM
800.000
560.000
MTV
75.000
10.000
-
720.000
250.000
40.000
90.000
115.000
RADIO1
450.000
170.000
RADIO2
250.000
180.000
SPORZA
34.500.000
8.000.000
670.000
335.000
70.000
100.000
2.700.000
800.000
BOURSORAMA
NICKELODEON NOSTALGIE NRJ
STUDIO BRUSSEL ZDNET.BE
ZITA
RATE
€ 10
2018 Q1 - RATECARD
23
SITE SPECIFIC CPD TAKEOVER
MOBILE TAKEOVER
Inventory per month
Desktop Rate
Inventory per month
Mobile Rate
9LIVES
30.000
€ 1.000
23.350
€ 550
BRUZZ
18.333
€ 600
13.350
€ 500
CANVAS
20.000
€ 650
12.700
€ 500
DAGELIJKSE KOST
66.667
€ 2.150
70.000
€ 1.550
DOCTISSIMO
18.333
€ 600
41.700
€ 950
ÉÉN
106.667
€ 3.450
186.700
€ 4.150
ELLE
18.333
€ 600
46.700
€ 1.050
MARIE-CLAIRE
4.500
€ 500
6.000
€ 500
MNM
29.333
€ 950
26.700
€ 600
RADIO1
36.667
€ 1.200
15.000
€ 500
RADIO2
36.667
€ 1.200
8.350
€ 500
SPORZA
646.667
€ 20.700
1.150.000
€ 25.300
STUDIO BRUSSEL
60.000
€ 1.950
22.350
€ 500
ZDNET.BE
13.000
€ 500
2.350
€ 500
ZITA
63.333
€ 2.050
90.000
€ 2.000
Site
Others sites available on demand
Other formats available on demand Cost per Week available on demand
2018 Q1 - RATECARD
24
VIDEO ADVERTISING
WHY ONLINE VIDEO? Online Video consumption is growing rapidly
70%
Belgians watch online video at least once a month
Online video consumption wil continue to grow in 2019
+80%
2015
2016
220, mio
138, mio
86, mio
Online Video Ad spend continues to grow
2017
Online Video Ads make an impact Higher emotional impact More effective
More efficient when in context
CTR
3x higher
for online video ads vs banner ads
Source: Google Consumer Trens, FIPP, IAB AdEx BE, SpotX 2018 Q1 - RATECARD
26
VIDEO FORMATS INSTREAM VIDEO ADS
Ad is placed around video content (short form or long form) Ad formats: pre-, mid-, post-roll , ad breaks (in long form) Video length: 15sec (longer = skippable) Your ad is delivered together with compelling content on our premium sites These ads mimic the behavior of television ad spots, but in a digital environment Use your existing TV spot for incremental reach (different audience) and/or add OTS (different moment)
74% Viewability rate
VIDEO PORTFOLIO
80%
86%
Completion View Through rate rate
4,5% CTR%
Source: SpotX, 2017
Eén, Switch app, Dagelijkse Kost, Canvas, Sporza, Studio Brussel, MNM, BFMTV, Flair, Feeling, Libelle, Libelle Lekker, Doctissimo, Eurosport, PlaySports, Vice, Viewster, 9Lives, Gamehouse, Zita, 01net, Capital.fr, Gala.fr, Voici.fr, ...
2018 Q1 - RATECARD
27
VIDEO FORMATS INDUSTRY LEADING VIEWABILITY ON COMPLETE • • • • •
Viewable by design > NO fold Low commercial load Brand Safety (in app environment eliminates risk of fraud) Video Ad user initiated Extreme high completion rates Source
Video Analytics Q2
MOAT Benchmark
Index
29,5%
22,5%
80,9%
66,3%
274
295
Human and AVOC %: Nearly 3x more likely to be watching/listening at completion
VIDEO TAKEOVER
SPONSORED SESSION
Desktop only
Mobile only
Guaranteed, viewable video
Your brand becomes a gateway to an enhanced streaming experience.
Drive brand impact with a rich, immersive canvas. Tell your story with confidence - video views are guaranteed ‘Human, Audible, and Visible on Complete’ (HAVOC), as measured by MOAT.
Drive brand affinity by offering 30 minutes of ad-free listening. Deliver completed views to a highly engaged audience. Invite engagement with a clickable display unit at video completion.
Cody’s Beverage Company Cool Down
2018 Q1 - RATECARD
28
VIDEO FORMATS OUTSTREAM VIDEO ADS • • • • •
Places ads within the heart of editorial content Opens up vast quantities of premium video inventory Longer video ads possible (+15sec) A user-first experience!! Viewable by design
INARTICLE
INBOUND
Premium format for premium content Places ads within the heart of the content Only in longer articles High volume of premium context
Video impact at display prices Video ad is placed within a display unit (IMU) Rapid reach build up Longer video ads possible (+15sec)
Longer video ads possible (+15sec) A user-first experience!! Viewable by design
A user-first experience!! Sound only on mouse over No interruption of reading experience
72% Viewability rate
30% Completion rate
1,1% CTR%
60% Viewability rate
34% 0,46% Completion rate
CTR%
Source: SpotX, 2017 2018 Q1 - RATECARD
29
NEW VIDEO OFFER LIVE STITCHING ON BFMTV Replacing TV ad breaks with online video ads on digital platform Increasing InStream video inventory High completion rate
TV Ad Break
TV Stream
Natural Ad Break in livestream
Digital Ad Break LiveStitching
Digital Ad Break Mid-roll
Ad Break during video
Continue livestream
Continue video
RELOOKING MTV SITE
VIDEO ON LINKEDIN Video included in promoted post(s)
New site focus on video content
Native video, no click-out to see video!
Episodes, series, webexclusives, ...
NEW include native video in promoted post
Extra InStream inventory
2018 Q1 - RATECARD
30
COMMERCIAL OFFER INSTREAM (pre-roll, mid-roll) Run Of Network: Rate: €30 Inventory: 7 mio/month
Run Of Site: €40
Inventory per site on demand
Video Takeover (desktop) Rate: €40 Inventory: 7,5 mio/month
Sponsored Session (mobile)
Cody’s Beverage Company Cool Down
Rate: €40 Inventory: 2,5 mio/month
INARTICLE
INBOUND
Run Of Network:
Run Of Network:
Rate: €30 Inventory: 20 mio/month
Run Of Site: €40
Inventory per site on demand
Rate: €5 Inventory: 120 mio/month
Run Of Site: €20
Inventory per site op aanvraag
2018 Q1 - RATECARD
31
COMMERCIAL OFFER VIDEO EVERYWHERE PACKAGE +
+
Large Package
Medium Package
Small Package
IMP: 937.500 PERIOD: 2weeks €16 CPM
IMP: 555.555 PERIOD: 2weeks €18 CPM
IMP: 250.000 PERIOD: 2weeks €20 CPM NO Spotify !!
Rate €15.000
Rate €10.000
Rate €5.000
The Video Everywhere Package combines all video products: InStream + OutStream + Spotify video ads over the complete portfolio of Pebble Media sites.
2018 Q1 - RATECARD
32
INSTREAM INVENTORY
Site
Avr imp per month
01.net BFMTV Boursorama Bruzz Canvas Doctissimo Een Eurosport Feeling Femmes Aujourdhui Flabber Flair Gael Gamehouse Libelle Libelle Lekker Mnm MTV Radio1 Slechte Grappen South Park Sporting Telenet Sporza Switch App Ultratop VKMag Zita.be
30.000 250.000 60.000 36.000 60.000 244.000 745.000 44.000 5.000 5.000 10.000 8.500 1.000 213.000 30.000 55.000 58.000 315.000 4.000 3.000 448.000 58.000 1.900.000 575.000 14.000 30.000 10.000
2018 Q1 - RATECARD
33
OUTSTREAM INVENTORY INARTICLE Site
Avr imp per month
Beursig
1.200
Doctissimo
53.000
Feeling
495.000
Femmes d'Aujourdhui
41.000
Flair
915.000
Gael
39.000
Libelle
525.000
Libelle Lekker
350.000
Njam.tv
250.000
Radio2
62.000
Scholieren
3.500
Showbizzsite
125.000
Ultratop
135.000
Zappy Ouders/Parents
57.500
Zita
250.000
InBound inventory available on demand
2018 Q1 - RATECARD
34
NATIVE ADVERTISING
WHY NATIVE ADVERTISING? The mindset of the audience of sponsored content is different The audience on the open web is already consuming content—they’re on the sites of their favorite publishers or brands, and are open to discovering something new. Sponsored content services this interest in an environment that’s engaging, and effective for marketers.
Native ads stand out Consumers looked at native ads 52% more frequently than standard banner ads. Native advertisements registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads. 32% of respondents said the native ad “is an ad I would share with a friend of family member” versus just 19% for display ads. Source: IPG Medialab
A new way to reach adblock users “I think advertisers definitely should pay attention to why people use Adblockers. A lot of people online use ad blockers. Instead of finding ways to circumvent ad blocking technology and forcing your adds on users, you should think about other ways to reach them.
Laura Sophie Dornheim Head of Communication at Eyeo (the company behind Adblock Plus)
My thoughts on native advertising and whether it’s rather bad or good are quite clear. It is a good development. Actually, I see a lot in common between native advertising and Acceptable Ads or other initiatives that try to make online advertising better. For me, good native advertising is advertising that really brings value to all parties involved. The user, the publisher and the advertiser. They all have a little bit of different interest but they all should be satisfied, otherwise, it’s not a good advertising.” Source: The Native Advertising Institute 36
COMPOSITION NATIVE PACK CREATION Creation of branded content by content agency or editorial staff of the site. Branded content based on briefing by advertiser. Standard 3 articles in package, but number of articles can vary. Creation of native ad
PROMOTION Promotion on homepage of the site with native ad Promotion Run Of Site with Medium Rectangle Desktop & Mobile Integration in newsletter and social media (if available)
AMPLIFY Drive traffic to your branded content articles from the complete Pebble Media network Standard 3.000 clicks in package, but volume of clickx can vary.
37
EXAMPLES Thrive for maximum transparency to the surfer All branded content items (articles and native ads) are clearly labelled with: • name of the advertiser • Label ‘Gesponsord’ On branded content article all ad positions are exclusive for the sponsor
38
DAGELIJKSE KOST Bring your brand content marketing in the heart of the Dagelijkse Kost website.
Native 3 native articles (written by content agency)
Promotion on Dagelijkse Kost
• Native ad on homepage & ROS 443.010 imp • Integrated in één newsletter (medium rectangle, 120.000 imps)
Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)
PACKAGE RATE Value: €17.453 563.010 impressions 3.000 clicks
€ 13.500
39
NJAM.TV Bring your brand content marketing in the heart of the Njam.tv website (the main Flemish cooking channel). The best storytelling option for you made by the Njam editorial staff! Native 3 native articles (written by Njam! Editorial staff)
Promotion on Njam! network • Native ad on homepage 450.000 imp • Integrated in Njam! newsletter (content bloc, 70.000 subs)
• Promoted post on Njam Facebook (±50.302 followers)
Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)
PACKAGE RATE Value: €18.700 569.000 impressions 3.000 clicks
€ 13.500
40
STUDIO BRUSSEL Reach the Studio Brussel ‘homies’ (engaged listeners and fans of the brand) via the Studio Brussel website.
Native 3 native articles (written by content agency)
Promotion on Studio Brussel • Native ad on homepage & Run Of Site 361.982 imp • Integrated in één newsletter (native ad in IMU, 101.200 subscribers)
Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)
PACKAGE RATE Value: €12.000 361.982 impressions 3.000 clicks
€ 10.000
41
MNM Reach the famous ‘Generation M’ audience via MNM radio website. Ideal context for music / festival / concert lovers and teens with tips for sex & love, money & work, friends & family and body & mind. Native 3 native articles (written by content agency)
Promotion on MNM • Native ad on homepage & Run Of Site 320.100 imp • Integrated in MNM newsletter (native ad in IMU, 60.000 imp)
Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)
PACKAGE RATE Value: €11.800 380.100 impressions 3.000 clicks
€ 10.000
42
één Bring your brand content marketing in the heart of the Njam.tv website (the main Flemish cooking channel). The best storytelling option for you made by the Njam editorial staff! Native 3 native articles (written by content agency)
Promotion on één • Native ad on homepage & Run Of Site 374.306 imp • Integrated in één newsletter (native ad in IMU, 169.000 imp)
Drive extra traffic via PebbleMedia network • Content recommendation via Konvento (3.000 clicks RON)
PACKAGE RATE Value: €16.990 543.306 impressions 3.000 clicks
€ 13.500
43
PERFORMANCE ADVERTISING
HIGH PERFORMANCE CLICK Objective: traffic to landing page & conversion
Sites: Run of Pebble Media Network Content: Strong call to action on all materials & different versions of all materials are required Devices: Desktop & Mobile
Period: min 1 month
COST PER CLICK €1,20
Tracking is key! Pebble Media provides you with an array of tracking possibilities. Ask for it!
Required formats Desktop: (Large) Leaderboard, Wide Skyscraper, Medium Rectangle, Mobile: M-Leaderboard, M-Medium Rectangle, M-Splash Konvento: title (25 char), copy (90 char) + visual (200x144px, 50kb) NO expandable formats, NO rich formats For techspecs see: http://www.pebblemedia.be/nl/tech-specs/ Konvento formats must be delivered. If not, clicks on this format will still be invoiced and not delivered on other formats.
2018 Q1 - RATECARD
45
CREATIVE GUIDELINES SIZE MATTERS Rule of thumb: the bigger the ad, the higher your CTR% Medium Rectangle (most successful on mobile) Billboard & Large Leaderboard Half Page Combine multiple formats to attract repeat visitors!
GOOD CALL TO ACTION Make it actionable: Tell users precisely what you expect them to do. Eg: “Download now”. Focus on the value : Convince people you have something valuable to offer. A small amount of text before your button can do the job. Create a sense of urgency: People hate to feel like they’re missing out on something. Offer temporary discounts or simply add the word “now”. Make it personal: Every user should feel like your website is speaking to them and them alone.
SIMPLICITY WORKS
A single distinguishable call to action A single headline The company’s brand name An eye catching object
Source: ConversionXL.com, Ventureharbour.com 2018 Q1 - RATECARD
46
KONVENTO What is Konvento? Konvento is a Pebble Media performance product which combines your brands copy and visual in an integrated ad in the heart of our websites.
High reach in premium context Konvento is available on almost the complete Pebble Media network (desktop and mobile).
Strategic placements Konvento ads are integrated in the sites on strategic placements. On detail pages the ad is placed directly under the content where the surfer is in discovery mode. Konvento ads are also on homepages, often in the right margin where they stay visible during scrolling which improves viewability of the ad.
Integrated format The Konvento ads take over the look & feel of the website where the ad is integrated to mimic the content items. On mobile the Konvento ads are in the article feed.
Performance optimisation Optimisation algorithms via Improve Digital increase conversions.
COST PER CLICK €0,80 Tech Specs (http://adops.pebblemedia.be/TechSpecs/Konvento_Pebblemedia.pdf) Title: 25 characters max including spaces Copy: 90 characters max including spaces Image: 200x144, 50kb, NO BRAND LOGO
2018 Q1 - RATECARD
47
BEST PRACTICES BEST PRACTICES IMAGES
People are always preferable. Even better if they’re at a medium zoom (shoulders up) or closer.
Avoid clipart, brand logo’s and default images.
Use eye-catching colors to attract users’ attention.
BEST PRACTICES TITLES Lists are always clickable, so if your content has one, use it!
Intrigue and mystery can help draw in users.
Front load titles with an eyecatching main point.
4 Facts you should know about your Mortage
The Real Secret to Happiness may surprise you
The Zombie Apocalypse is becoming a reality according to new research
A usefull guide to managing your Mortage
Study shows more Sleep will make you Happier
New Research suggests that the Zombie Apocalypse is becoming a real thing
TIPS & TRICKS
Test multiple title variations and images per URL, to see what works best for your content. Use your titles and images to attract you target audience: “Foodies will love this product”, “4 great tools for mothers”, ... Make sure your title and image reflect the content the user arrives at post-click. This will ensure every click you get is a quality click.
2018 Q1 - RATECARD
48
EXAMPLES To prevent confusion with the site content, Konvento ads are cleary labelled. The Konvento ads are integrated in the site by taking over look & feel of the site. The Konvento box can have 2, 3 or 4 ads within one box.
2018 Q1 - RATECARD
49
DATA ADVERTISING RATECARD 2018 Q1
CONTENT Types of Data Data Tarification
Audiences PrediCube
Pebble Media is working on being 100% GDPR proof. This might resort in fluctuations of the available audience volume in the periode leading up to the implementation of the GDPR rules.
2018 Q1 - RATECARD
51
TYPES OF DATA DECLARED DATA Declared data is gathered all over the Pebble Media network. Real people have declared this information via newsletters, sweepstakes, online competitions, surveys, etz… on the websites of our partner publishers. The users gave explicit permission to use this data.
INTENT DATA Intent data are data collected about a web user and probably indicating some intent or future action. The future action may be an online action (order a product/book a flight) or offline (buy a car). The intent can be deduced from: • a keyword or action (eg a viewed video, a particular page visit, …), • a search query on a network or site, • tool usage (simulator, configurator, store locator), … Intent data are compiled via cookie and used to profile users within more or less precise intent categories. Intent data freshness is very important as it impacts the likelihood the action has already be done.
2018 Q1 - RATECARD
52
DATA TARIFICATION The Data Rates are based on the CPM rate of the choosen format + additional charge. All available audiences are clustered into 3 tiers. Each tier has a specific additional charge.
Basis rate • • • • • • •
RON Billboard: RON Leaderboard: RON Large Leaderboard: RON Mob Leaderboard: RON Medium Rectangle: RON Mob Medium rectangle: RON Video (instream):
€9 €5 €6 €3 €5 €3 €30
AUDIENCES
ADDITIONAL CHARGE
TIER 1
+15%
TIER 2
+20%
TIER 3
+25%
There is no cumulation of charges. If multiple Audiences are combined, the highest additional charge will be accounted.
2018 Q1 - RATECARD
53
AUDIENCES TIER 1 AUDIENCES •
Sociodemo (age & gender) • • •
•
4-11, 12-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+ 4+, 15+, 15-34, 15-54, 15-54, Vrouwen 18-44, Vrouwen 18-54 Other sociodemographic combination available on demand
Province •
Antwerpen, West-Vlaanderen, Oost-Vlaanderen, Limburg, VlaamsBrabant, Namur, Liège, Hainaut, Luxembourg, Brabant-Wallon
•
Location (based on postal code)
•
CIM Habitats
TIER 2 AUDIENCES Foodies, Sport fans, Veggies, Radio addicts, TV lovers, Mobile addicts, Travellers, Young parentals, Pet lovers, Tech nerds, Youngsters, Lifestyle guru’s, Fashionistas, Football fans, Culture lovers.
TIER 3 AUDIENCES High income profiles, Immo seekers, Car afficionados, Business men/women, Building & Renovation, Custom made audiences.
USE OF ADVERTISER DATA Use of data provided to us by the advertiser based on his database, actions, newsletters, ... is possible. Contact us for possibilities. Rate on demand.
2018 Q1 - RATECARD
54
predicting customer behavior
55
PREDICUBE WHAT DOES PREDICUBE DO? PrediCube translates observed online surfing behaviour to specific targets or prospecting files for advertisers. This is done by intelligently using the granular data of media owners. Big data is available by the direct collaboration with locale media owners and ad networks. This locale approach makes the predictions more accurate. There is also a direct collaboration with the advertisers. For each campaign a target group is tailormode by identifying them through a code snippet on the site/product page of the advertiser. So no generic target groups as sporters of business men.
Thus an interesting alternative for Facebook and Google targeting are available.
HOW DOES IT WORK? Based on the profile of known visitors of the advertiser’s website, a target group of ACT-ALIKES are created. These are people that have a comparable profile and similar interests, but did not take action. This is called predictive data, or the calculation of probable interests for an advertiser’s service or product. This database of prospects is targeted with specific ads during next surf sessions. This is not retargeting! We deliver more relevant ads to the surfers, leading to higher efficienty of the online campaign.
The Origin of Predicube Predicube, founded in 2014, is a spin-off company of iMinds and the University of Antwerp to continue research and devlop a commercial model for predictive data. In 2015 Predicube teamed up with Pebble Media for succesfull roll-out in the advertising market. Since then a total of 50 campaigns were launched.
2018 Q1 - RATECARD
56
PREDICUBE DASHBOARD Next to the campaign results, the Predicube Dashboard provides insights on websites visits: which pages are more popular with the target group compared to the general audience? Predicubes creates automatically clientsegmentation based on the rich data of the publishers (surfing habits, age, gender, etc...)
PREDICUBE PACKAGE PHASE 1 Start data collection
PHASE 2 Branding, Reach & ROI (branding & predict)
PHASE 3 Continued reach & ROI (retargeting & predict)
Combine a branding & reach campaign with optimization on your KPI’s Optimization based on predictive data (Predicube) Use various impact and standard formats Possible KPI’s: test drives, appointments, quotation, ... Formats: Medium Rectangle, Half Page, Leaderboard, Skyscraper, Billboard
1,5 mio impressions
Rate: €20.000 2018 Q1 - RATECARD
57
EXPERTS ON PREDICUBE
Quinten Huyberechts Head of Digital Adv & Performance BNP PARIBAS FORTIS “The collaboration with Predicube and Pebble Media shows us a real potential to combine data and their intelligence. The test campaign that we did with has really good results especially on the predicted data set that they build based on our specific and very niche audience”.
Nancy Van Zeebroeck
Chantal Verelst
Advertising Manager DEUTSCHE BANK
Resp. Onderwijsmarketing UNIVERSITEIT ANTWERPEN
“A perfect mix of data & technology which helps us to reach and engage with audiences at scale.”
“The conversion rate in this campaign was the highest with Pebble Media. Even higher than our banners on Facebook!”
Frédéric François E-business & E-CRM marketing NATIONALE LOTERIJ "Predicube est un projet très innovant qui va sensiblement améliorer la compréhension de nos utilisateurs. Au-delà de l’idée même de performance, la Loterie Nationale n’a qu’une mission, la pleine satisfaction de ses joueurs, et nous soutenons les projets qui peuvent y contribuer!"
2018 Q1 - RATECARD
58
LINKEDIN ADVERTISING
SPONSORED CONTENT WHAT? Sponsored Content is a company update that is shown to LinkedIn members in their LinkedIn feed.
WHY? Build traffic to your Company Page. Get your company’s updates to more members and attract new followers.
POSSIBILITIES Sponsored updates (comes from the Company Page) Direct sponsored content (is immediately promoted in the members feed without cluttering the Company Page)
Lead Gen Forms are templates that can be attached to a Sponsored Content ad to collect quality leads using forms that are pre-filled with LinkedIn profile data. Type of content : • Link sharing • Embedded Rich Media: Image Display, Image Click, Video
PRICING Auction CPC or CPM
CPC
CPM
€6,50
€18
avr BE bid
avr BE bid
2018 Q1 - RATECARD
60
SPONSORED CONTENT
Link sharing Supplied URL will automatically scrape in title and image. Image can be manually uploaded. Introductory text can be added. All text can be can be manually edited.
Introductory Text 150 char max to avoid truncation across most devices. Truncation is based on padding, not char limitation, so results may vary by device. On desktop, can hold approximately 600 char max, but text is truncated around 150 chars and displays "...read more" to expand text. Important: You can insert any legally required language in the introductory text.
Description Text Link description text on mobile and desktop, will rarely be shown. Description text will only show in the following circumstances: - Link shares with images -200 pixels wide - Ads on certain versions of the LinkedIn mobile website User views an ad that has been delivered beyond the LinkedIn feed
Video and SlideShare Sharing YouTube, Vimeo, and SlideShare URLs are supported. YouTube specific behavior: Pre-roll advertisements are set within the YouTube player, and not controlled in the LinkedIn interface. Video completion rates and analytics are managed in the YouTube player and will not be available in your LinkedIn account. Only the first click to play videos will be charged. Any subsequent clicks on the video by the same viewer will not be charged. To change the displayed thumbnail preview, you must change the default thumbnail image with your video service provider. Videos will silent autoplay in the feed once member scrolls to them.
For full details see: https://www.linkedin.com/help/linkedin/answer/68894?query=sponsored%20content
2018 Q1 - RATECARD
61
SPONSORED CONTENT Best Practices for Sponsored Content We recommend that Company Updates be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the update. Updates that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind: Sponsored Content with images and video tends to perform better. Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience. Successful posts provide clear value oriented towards helping professionals be more productive and successful through: Advice, Education, Interesting Facts, Compelling Images
2018 Q1 - RATECARD
62
SPONSORED INMAIL WHAT? Send timmely, convenient and relevant private message(s) to the people that matter most to your business.
WHY? Sponsored InMail allows you to drive more leads and engage your target audience by delivering personalized, private messages right to their LinkedIn inboxes. Get attention of your highest-value audience with targeted message delivered in real time.
PRICING Auction CPS (Cost Per Sent)
CPS
€0,85 avr BE bid
Sponsored InMail messages include the following features: 1.Custom greeting: required 2.Image banner in the right rail: optional and appears on desktop only 3.Custom call-to-action button: required 4.Opt-out option: required; automatically generated by LinkedIn 5.Custom footer section: optional
2018 Q1 - RATECARD
63
SPONSORED INMAIL Best Practices for Creating Successful Sponsored InMail Messages Keep subject lines short and impactful Best performing subject lines often use some of the following key words: Thanks, Exclusive invitation, Connect, Job opportunities, Join us
Address your target audience directly To increase relevance: Customize the greeting with the member’s name, Refer to their job title, Try using the word “you”
Give your message a unique and genuine voice Use a strong visual: enhance your message. Be concise, personal and relevant, keep your copy under 1000 char and include a body link
Use clear calls to action (CTA) Top InMail CTA keywords: Try, Register, Reserve, Join, Confirm, Download
Optimize the content for mobile For best mobile performance make sure the copy is fewer than 1.000 characters, the CTA is clear, the landing page is optimized for the small screen
2018 Q1 - RATECARD
64
DYNAMIC ADS WHAT? Connect with your audience. Drive engagement with premium audiences using dynamically generated ads powerd by profile data, customizable to meet your campaign objectives.
WHY? Build brand awareness by increasing Company Page’s followers and engagement. Unique targeting ensures followers are relevant for your brand. Drive conversion with more clicks to your landing page, website or apps. Drive engagement with premium audience using dynamically generated ads powered by profile data, customizable to meet your campaign objectives.
PRICING Auction CPM
CPM
€18 avr BE bid
2018 Q1 - RATECARD
65
DISPLAY IMU WHAT? Reach and engage more than 3.000.000 professionals.
WHY? The LinkedIn Display Ads helps advertisers confidently get your business in front of the world’s largest, most engaged professionals audience of influencers and decision makers with efficiency. Target the professionals under custom segment right next to the feed.
PRICING CPM (price depends on segment)
CPM
€18 avr BE bid
Why Lead Gen Forms for LinkedIn ads? Generate high-quality leads at scale Drive a high volume of qualified leads at a conversion rate that outperforms standard campaigns Prove the ROI of your lead gen campaigns Track the metrics that matter most to your business: Cost-per-lead, lead conversion rate, and the types of professionals you’re converting into leads — including company name, seniority, job title, industry, geo, and more Access and manage your leads with ease Manage and access your leads using your preferred tools
2018 Q1 - RATECARD
66
BID ADVICE
Large audience CPC €4 - €6
> 500.000 members
CPM €13 - €15
Medium audience CPC €7,50 - €9
> 250.000 members
CPM €18 - €20
Niche targeting
> 50.000 members
CPC €9,50 - €11 CPM €22 - €24
We don’t recommend to launch any campaign under 50.000 targeted members
2018 Q1 - RATECARD
67
UPCOMING RELEASE Q1 Evolving our platform to increase advertiser ROI
across marketing objectives
through analytics & insights
the audiences that matter
VIDEO ADS Engage your audience with video for Sponsored Content across mobile and desktop
2018 Q1 - RATECARD
68
SPOTIFY ADVERTISING
LISTEN UP Spotify is the largest ad-supported music streaming service in the world. Our understanding of people through music unlocks audience insights to connect your brand with the streaming generation.
140M+
70M+
30M+
2B+
60+
ACTIVE USE RS
SUBSCRIBE RS
SONGS
PLAYLISTS
COUNTRIE S
AS OF JUNE 2017
AS OF JULY 2017
+15% 65%
835k
35%
M O NT H L Y AC T I VE US ERS SOURCE | SPOTIFY INTERNAL DATA, Q4 2017
35% 23% 11%
56%
15%
16%
35-44
45+
44%
68% 17 & under
15-24
25-34
Men
Women
KNOWS SPOTIFY
Largest Digital Music Service
Increasing Awareness
Spotify Free is now the largest digital music service in Belgium in terms of weekly reach*.
According to a recent study, people’s awareness of Spotify is increasing year on year with 68% of those interviewed in 2017 saying they know Spotify vs 61% in 2016**.
*SOURCE | INTERNAL DATA, BE, 2017
**SOURCE | TNS DATA, BE, 2017
70
ENGAGE WITH YOUR AUDIENCE
45% 47%
146 min/day
Desktop Desktop
7%
Mobile/Tablet
Mobile
Connected Devices
0
3
6
9
12
15
18
21
Mobile-first
Always on
More people take us more places than ever‌ 48% of Spotify streams come from mobile devices.*
Our audience streams from morning to night, and the average cross-platform user spends 2+ hours with us daily.*
*SOURCE | SPOTIFY INTERNAL DATA, 2017
HOW CAN THEY LISTEN?
3 1
4 2
Free Ad-supported instant listening across platforms
Premium Download and listen offline in high-quality audio. No ads, ondemand playback.
1. Search
2. Browse
3. Discover
4. Radio
Search for your favorite content and hit play.
Browse instant playlists for every mood and moment, handpicked by our experts
Recommendations, new releases, what your friends like and more. Check out DiscoverWeekly and Release Radar!
Sit back and listen. The more you personalize the stations, the better they get.
71
FORMATS Tell your brand’s story and drive results with sight, sound, and motion. All this in a brand safe environment.
Video
Audio
Sponsored Session
Audio Everywhere
Video Takeover
Display STAY HYDRATE D WITH CODY'S COOL DOWN
LEARN MORE
STAY HYDRATED WITH CODY'S COOL DOWN LEARN MORE
Homepage Takeover
Overlay
STAY HYDRAT ED WITH CODY'S COOL DOWN
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
L e a d e r b o ar d
See our tech specs http://www.pebblemedia.be/nl/tech-specs/
72
AUDIO
Audio Everywhere Reach the right people, at the right time, wherever they are. Engage in one-on-one conversations with your audience through Spotify audio ads. People look to Spotify to soundtrack their day as they move between devices and platforms - reach your audience with confidence.
RATE: â‚Ź18 CPM
Mobile
Connected Devices
Tablets
Smart TV
Desktop
Gaming
In-Car
Morning
Afternoon
Evening
MIN. BUDGET â‚Ź10.000 73
VIDEO Sponsored Session (mobile) Your brand becomes a gateway to an enhanced streaming experience.
Drive brand affinity by offering 30 minutes of ad-free listening to your audience. Users receive your brand’s Sponsored Session offer only if app is in view. After watching your video message, a clickable display unit appears, inviting further engagement and extending your campaign.
RATE: €40 CPM
RATE: €35 CPM
Video Takeover (desktop) Sponsor the ad break experience with guaranteed, viewable video. Drive brand impact and tell your story confidently in a rich, immersive video environment. All of our video ads are delivered to logged-in users, when they’re in-focus on Spotify. Spotify video views are ‘Human, Audible, and Visible on Complete’ (HAVOC), as measured by Moat.
RATE: €40 CPM MIN. BUDGET €10.000 74
DISPLAY Homepage Takeover Put your brand on centre stage for a day.
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
Deliver a high-impact experience on the front of Spotify’s Browse page for 24 hours. Homepage Takeover also supports rich media - brands can add interactive elements to capture attention and invite engagement.
RATE: €5.500 CPD Overlay Welcome users back to Spotify with your message. Reach your audience with ads designed for viewability - Overlay is delivered only when the Spotify app is active. Use a call-toaction to drive traffic your website.
STAY HYDRATED WITH CODY'S COOL DOWN LEARN MORE
STAY HYDRATED WITH CODY'S COOL DOWN
RATE: €22 CPM Leaderboard IAB standard display Extend your campaign reach in a brand safe environment - your message will be the only message shown for 30 seconds.
RATE: €5 CPM
STAY HYDRATED WITH CODY'S COOL DOWN
LEARN MORE
MIN. BUDGET €10.000 75
CUSTOM SOLUTIONS
Brand Profile & Playlist Build your brand’s presence on Spotify. Brands are encouraged to participate in the Spotify experience with Brand Profiles and Playlists. Build brand loyalty by curating the perfect playlist and connect with your audience through the passion point of music.
On Demand
Ad Pages Leverage Spotify’s platform to create a custom integrated campaign. Ad Pages allow you to showcase your brand on Spotify by integrating with Spotify’s API. Build a custom solution within the Spotify app by leveraging our data and content.
On Demand
76
TARGETING ALWAYS ASK A FORECAST! Spotify users are logged in across devices and actively streaming content as they move throughout the day. Our unique streaming intelligence provides insights into context—moments, mindset, and mood. 15% ADDITIONAL CHARGE
FREE Language
Age & Gender
Specified by the user upon registration
Available across platforms
Geography Geography
Based on the IP address of a user’s current Spotify session
Targeting North or South part of Belgium
Daypart Reach your audience at the right time to suit your messaging or complement broadcast buys.
25% ADDITIONAL CHARGE Playlist Reach users currently listening to music aligned with popular daily activities, life moments, moods, and seasonal events.
Genre Deliver your message immediately after a user has listened to a specific genre.
B A
C
Sequential messaging Re-engage users across platforms or tell longer-form brand stories
Audience segments Reach demographic-based and interestbased audience segments, crafted by analysing their streaming habits and music tastes.
Playstation targeting Specified by the user upon registration
Platform Dynamically serve campaigns to users based on their active platform. Spotify app platform: iPhone, iPad, Androïd, desktop, web player, connected device Mobile operating system: iOS, Androïd, Windows Phone Mobile device: Samsung, LG, Motorola, ... Mobile Carrier: Proxiums, Telenet, Base, ...
77
EXPERT GUIDANCE TO DIGITAL SUCCES Get in touch at salesteam@pebblemedia.be