The building is shaped like a Rubik’s cube, connoting that the narrative of the film is a mystery that is hard to solve.
The grey background connotes an eerie feel to the film. The dark colours that are stereotypical to a horror film.
The building looks like an abandoned cabin; this reinforces the idea of isolation, one of the main conventions of the horror genre.
The disrupted and scratched font on “The Cabin in the Woods” text indicates that the film will be violent and clearly places the film into the horror genre.
The DVD cover is in 3D format, showing the institutional context of the popularity of 3D films. This is a selling point to the DVD.
Lionsgate is in a slightly bigger font to connote the importance of the distribution company.
The tagline to the story suggests the audience think they will understand the story but will be surprised by the way the plot develops. This connotes that the narrative is a surprising twist on the horror genre.
The April “13th” date links to Friday the 13th and an unlucky, horror themed day.