“Evil will do anything to live” Tagline refers the narrative, alludes to the ghost, plot being that the ghost is main characters aborted twin brother.
Reflection in the mirror not present outside of the mirror, signifies ghostly, unearthly presence. Trapped inside her mind?
Scratchiness - No walls have scratches. Adds to the creepy atmosphere and is unsettling.
Establishes the main character, the heroine/victim. Dressed in white, white connotes purity and innocence.
Billing block – Gives information on the film, including stars, producer, director etc.
The “the” is inside the “O”. This is a yonic symbol, the “O” is the womb and the “the” is the unborn twin brother, trapped inside. The “O” is also quite misty too, this is representation of it being ghostly, an example of pathetic fallacy.
Male Gaze Target audience for this movie is teenagers, so this shot draws the attention of the viewers. Appealing to a teenage male audience.
The link to the website stands out more, this is a marketing strategy.