FASHION & TRENDS
16 Fashionista
ALICE+OLIVIA Downtown New York City 70’s Nostalgia
Lounge brought you Alice & Olivia Fall/ Winter 2017 collection designed by Stacey Bendet, which is set in the cultural playground that was and is downtown New York City.
22 Feature
Haitham Gouzlan The Man behind Gouzlan Jewelry
Lounge went up-close & personal with Haitham Gouzlan to tell us all about his family business, how he developed it, what distinguishes it from any other Jewelry line and what the latest trends for 2017 are..
Beauty
24 Beauty Buzz
The latest & newest beauty products & news you need to know.
You, Love & Life
26 Relationships
44
Signs He is Serious about You
Being with you in a relationship doesn’t mean that he is serious about you or in other words, him liking you doesn’t mean that he will take the next step with you. If you keep asking yourself if he is serious about you, Lounge brought you some signs that prove that he is serious about you and your relationship…
28 Quiz
How Creative Are You?
Everyone is creative as there is more than one way to be creative. Being creative is an intuition, and we all have natural feelings, but with different levels. If you want to know how creative you are, take this fun quiz and learn more about yourself…
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24
ENTERTAINMENT
30 Cover Story
Ahmed Salah Hosny Jack of All Trades
Lounge talks to the football player, musician and actor Ahmed Salah Hosny, who reveals in an up-close and personal interview what it takes to master the three worlds, how he seems to master anything he does, his dream girl and so much more..
HEALTH & FITNESS
34 Health Desk
The latest & newest health and fitness news you need to know.
BUSINESS
36 Success
Hotels Experts
Welcoming 2017 with a glimpse of hope and spreading positivity as promised, Lounge brought you the inspiring success stories of three Egyptian women, who made it to the top of the hotel industry. We went up-close and personal with Eman Elyasaky, Area Director of Public Relations Royal Maxim Palace Kempinski, Engy Belal, Head of Public Relations & Communications, Soma Bay Development Company and the newly opened Steigenberger Hotel El Tahrir’s PR & Marketing Manager Iman El Mahdy.
44 Art
The Cairo Art Fair Egypt’s Largest & Most Exclusive Art Show
The Arts- Mart Gallery (www. arts-mart. com) is proud to officially announce the unveiling of Egypt’s largest ever art show and most exclusive to date, titled The Cairo Art Fair II, taking place at the Arts-Mart Gallery from December 9th until February 15th.
40 Profile
Influence Communications Mohamed Abdel Kader Emara Working with the most important clients in Egypt, Influence Communications has grown fast and transformed to be a holding company with 4 subsidiaries. Lounge speaks with Mohamed Abdel Kader Emara, CEO & Managing Director of Influence Communication on a closer scoop about the agency, the 4 subsidiaries, media communications nowadays and much more...
OUT & ABOUT
42 Food
Shogun Sushi Supreme & Teppanyaki Theatre
The stage is set for a Far Eastern adventure, across the bridge over an ornamental river to enter the low ceilinged, atmospherically-lit Shogun, InterContinental Cairo Citystars’ Japanese restaurant where super cool sushi and tiptop teppanyaki are stars of the show.
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24
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EVERY ISSUE
Chairman’s Letter Editor’s Letter
10 In The Know
Everything you need to know to be in the know, from celebrity to entertainment news to what’s in style, Lounge keeps you fully updated.
54 Horoscope
Happy Birthday Capricorn
56 Well Said
9 Signs you are a warrior at heart
Being a feminine, warm tender and loving woman are not the best qualities to possess and would make you survive this world. Celebrating the new year, Lounge brought you signs you are the strong independent self-relying woman, who can run her life according to her own rules, read on to figure out whether you are the right woman for the age or not..
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Chairman’s Letter CHAIRMAN Ahmed Helal EDITOR-IN-CHIEF Sherif Ibrahim EXECUTIVE EDITOR-IN-CHIEF Amira Tharwat GENERAL MANAGER Ahmed M. Hanohoum ASSISTANT GENERAL MANAGER Khaled Ashraf Hegazy SENIOR EDITOR Reem El Shennawi SALES & MARKETING DIRECTOR Ikram Zaki ADVERTISING MANAGER Mona Mutaewa
In our first issue of 2017, we brought to you the multitalented Ahmed Salah Hosny, who have mastered football, composing and acting to speak to us about him working in 3 different fields, his personal life, his upcoming work and so much more. Welcoming 2017 with a glimpse of hope and spreading positivity, we brought you the inspiring success stories of three Egyptian women, who made it to the top of the hotel industry, Eman Elyasaky, Area Director of Public Relations Royal Maxim Palace Kempinski, Engy Belal, Head of Public Relations & Communications, Soma Bay Development Company and the newly opened Steigenberger Hotel El Tahrir’s PR & Marketing Manager Iman El Mahdy. Speaking of success, we have also brought to you Mohamed Abdel Kader Emara, the CEO and Managing Director of Influence Communications to speak to us about the success of Influence Communications Agency, the 4 subsidiaries and media communications nowadays. In a very interesting interview with Jewelry designer Haitham Gouzlan, he spoke to us about the latest trends for 2017, his family business, how he added to it, and what distinguishes Gouzlan Jewelry from any other. Designed by Stacey Bendet, we have brought to you Alice & Olivia Fall/Winter 2017 collection inspired by Downtown New York. We also didn’t miss out on covering Egypt’s largest and most exclusive Art Show, The Cairo Art Fair. If you have doubts about whether your partner is serious about you or not, read our Relationship section, which brings you signs he is serious about you. Also, don’t miss our Food section, where we brought to you a review on Shogun Sushi Supreme & Teppanyaki Theatre. All this plus so much more. We wish you a very happy and prosperous new year…
DESIGNED BY Bassam El-Naggar IT ADVISOR Amr Fakhr El-Din FINANCIAL ADVISOR Ahmed M. Abd el Latif SOCIAL PHOTOGRAPHER Sameh El Mansy
LOUNGE’S COVER: AHMED SALAH HOSNY
DISTRIBUTION MANAGER Haytham Hanoura DISTRIBUTION Charisma International All rights reserved to Lounge. Reproduction in whole or in part without written permission is strictly prohibited. Website: www.lounge-eg.com E-mail: info@lounge-eg.com www.facebook.com/LoungemagazineEG PRINTING International Printing House To subscribe or advertise, please contact our offices at: 17 Nakhla El Motaey St. 6th Floor Apt. 601 Heliopolis, Cairo - Egypt 02-2642 2298/7 Photographer: Mahmoud Abdel Salam
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EDITOR’S
letter
HOW TO SURVIVE 2017 No need to be pessimistic and address the future and the unknown with a tone of fear, suspicion or occupy your mind with what is coming. Since we can’t change or shape the universe around us the way we want, we can control what to do and how to be prepared to face anything, be it good or bad. Check our Well Said section this month, which discuss the points of whether you are a woman warrior, who has a mindset of her own and can control her world and get the best out of it or not. The stereotypical image of a submissive tender and loving piece of candy girl is not the ideal form of a woman nowadays, a woman is required to work hard, be firm and at times
to give up on some of her feminine features in order to dig herself a place in the world and have a say that would be heard and respected by men before other women. I believe that the ultimate mean of being happy is to be prepared for all the scenarios, the worst one before the best to give you the self confidence you need to carry on and clear your mind from the dozens of ‘what if’s’ that crosses your mind daily. I am not being pessimistic, it is just a wakeup call to all the ladies out there to put themselves on the top of the list in order to be able to take care of all those who matter to her and to survive not only 2017 with whatever it brings, but life in general.
Amira Tharwat
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LOUNGE
in the know
GEORGE MICHAEL’S BOYFRIEND REVEALS SINGER DIED ALONE
ARE KIM KARDASHIAN & KANYE WEST HEADED FOR DIVORCE?
George Michael‘s boyfriend is revealing new heartbreaking details about finding the pop legend dead on Christmas day. “We were supposed to be going for Christmas lunch. I went around there to wake him up and he was just gone, lying peacefully in bed,” Fadi Fawaz said in his first interview since he found Michael dead. Michael died of heart failure and was found in his home on Christmas Day, his rep said. He was 53. Michael’s publicist confirmed that the iconic singer passed away “peacefully.”
It seems the couple’s recent traumas are taking a toll on the relationship. Kim Kardashian and Kanye West are reportedly headed for divorce, if the rumours are to be believed. The couple has had a tough time lately, with Kim Kardashian’s Paris robbery ordeal and Kanye West’s recent hospitalization, and it seems it’s taking a toll on the famous couple’s relationship.
In the know... Celebrity
UMA THURMAN SET TO FIGHT FOR DAUGHTER’S CUSTODY IN COURT
When the holidays wrap up in a few weeks, Uma Thurman will head to court to continue her fight for custody of her 4-year-old daughter, Luna, whose father, Arpad Busson, is fighting for expanded access to the little girl who was born after her parents’ initial split in 2012. Uma and the Europe-based businessman called it quits for good in 2014 and have been fighting about Luna for the past two years.
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KOURTNEY KARDASHIAN & SCOTT DISICK ARE BACK TOGETHER
Score one for Kourtney Kardashian in the predictions department. Two months after she declared her sister Kourtney Kardashian and Scott Disickwould eventually rekindle their romance. “They are back together and giving their relationship a try again,” says a source, crediting Scott’s newly minted clean living track record as the main reason for the new development.
JENNIFER ANISTON DECLINES BRAD PITT’S INVITE TO CATCH UP
Jennifer Aniston reportedly turned down a dinner invitation from Brad Pitt when they were both in London. The actor was in town to promote his new World War II movie ‘Allied,’ and just a mile away Jennifer was in the capital promoting her new movie ‘Office Christmas Party’ at the BBC. He called her and they had a brief conversation. But Jen, who is married to actor Justin Theroux told Brad that, while she supported him in spirit, she didn’t have time to see him.
IS ‘WILL & GRACE’ RETURNING TO TV?!
‘LA LA LAND’ WINS BEST PICTURE AT 2016 CRITICS’ CHOICE AWARDS
After an election-themed webisode of the beloved TV show was surprised-dropped in September 2016, two decades after the groundbreaking series ended, it appears an actual reboot is in the works. Megan Mullally basically confirmed that the sitcom, which ran for eight seasons from 1998-2006, is heading back to its original home at NBC. “All I can say is that there is a very good chance that that might happen,” Mullally, who played liquor-loving Karen Walker on the Emmy-winning program, says.
Damien Chazelle’s ‘La La Land’ continues to sing and dance its way through awards season, picking up yet another Best Picture accolade at the Critics Choice Awards. The romantic musical won the Broadcast Film Critics Association’s highest award at the group’s annual awards ceremony in Los Angeles, further fueling the film’s bid for the Best Picture Oscar after it took the prestigious TIFF People’s Choice Award in September and the New York Film Critics Circle’s Best Film honour earlier in December.
In the know... Entertainment
“Moana” topped the box office for the third weekend in a row, edging out new comedy “Office Christmas Party.” The Jennifer Aniston, T.J. Miller and Jason Bateman-led ensemble movie made $17.5 million, not quite enough mistletoe to boot Disney’s animated hit from first position as it earned $18.8 million at this weekend’s box office. “Moana” earned $4.5 million in one day, playing in 3,875 locations. While Paramount, DreamWorks and Reliance Entertainment’s new holiday-themed comedy made $6.6 million on that same day.
TAYLOR SWIFT & ZAYN RELEASE SURPRISE DUET FOR FIFTY SHADES DARKER
Celebrities love surprising us, don’t they?! While you were sleeping, it turns out that Taylor Swift and Zayn Malik have been making sweet sweet music together. No, not like that! The pair have released a surprise duet for ‘Fifty Shades Darker,’ and it’s guaranteed to be a number one hit. Zayn released an image of himself and Taylor, who is his girlfriend Gigi Hadid’s best friend.
‘MOANA’ NO. 1 AT BOX OFFICE IN THIRD WEEKEND, EDGES OUT ‘OFFICE CHRISTMAS PARTY’
DAVID BECKHAM GETS HIS TATTOOS OUT
David Beckham has used his inked up body to highlight child abuse in a new campaign for UNICEF. The footballer and well-deserving member of ‘Glamour’s’ 2017 100 Sexiest Men, has collaborated with the charity to use his love of tattoos to demonstrate how abuse can mark someone for the rest of their lives. In the 60-second video, violent scenes of abuse against children appear as animated tattoos on Beckham’s body to demonstrate how sufferers are permanently marked by their abuse.
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The Hottest Huawei
Hits of 2016
Huawei Consumer Business Group is slowly but surely taking over the world with its integration into almost every aspect you can think of. Be it Fashion, Sports, Film, Art, and Photography, Huawei are present making Grade A contributions. The global tech giant values fashion, sports, and cultural creations the same way it does innovation and puts in grave efforts producing cutting edge, quirky and relevant pieces of technology that match a multitude of different personalities.
(Amina Khalil dazzles in a Norine Farah creation, holding the new P9 smartphone inspired by Huawei’s new colors) Huawei has sponsored many high end fashion activities such Cairo Fashion Festival. Launching two of the season’s hottest colors, season 7 was themed in Huawei’s new P9 red and blue colors.
(Kinda star Gu Alloush was H 6 of Caest of honor a uawei’s time w iro fashion F t Season an excluhen Huawei laestival) The compe sive photograunched pages tition on its so phy Captureunder the title cial media “Huaw s Egypt. ei ”
onsored Huawei sppremieres one of the movies of of the best 0 years the year ‘3Huawei ago’. The e official P9, was thr the sponsor fo played movie andant role an import scenes of in several . the movie
The time when Huawei became the latest and most prominent addition to Al Ahly football club, building emotional connections between Huawei and Al Ahly fans.
In early February, the great Pyramids of Giza, hosted the launch of electronic wonders, Mate 8 and Huawei watch. The event was complete with acrobats, music and a special performance by legendary pianist and composer, Omar Khairat.
nt Nile Ritz-Carlton. The eve launch took place at the by Nicole Saba. , ca Lei h wit red ee gin And in May, the P9 co-enautifully set, topped off with a star performancesmartphone, created was extravagant and be ei had the first dress inspired by their Mate 8 (Or the time when Huaw er talented fashion designer Norine Farah) especially for them, by sup
Last but not least, when Khaled Fadda was the first professional photographer in Egypt to use a smartphone to capture a photoshoot of stunning actress Dorra Zarrouk, using the mate 8 Huawei is taking over our lives and literally taking over the world, meshing different aspects and segments, ultimately building a better connected world. There you have it! Huawei’s hottest 2016 moments.
New stylish
club in Alexandria
West City Club is Alexandria’s newest multi-sports & social, exclusive members’ club, offering an impressive range of sporting facilities including; beautifully presented soccer courts, tennis courts with fabulous grass court, croquet, glass-backed squash courts, volley ball, Handball, indoor and outdoor swimming pools, gym, health club, physiotherapy and beauty clinic, and covered halls for different collective sports. Birthday parties and even art classes are available! Annual competitions, Kids Camps and coaching offers everything at the Club to enjoy and improve your sport. Following in tradition the Club also has a thriving social scene, along with the sociable Club House, Restaurants and cafés offering delicious meals and healthy snacks. Not only that, West city club has a Kids building & Kids activity center and also Shopping & Activity Centre. Nestled at the edge of Alexandria, the Club is the perfect setting for a wide range of events. A variety of packages and extensive sporting facilities - cycling days, golf tuition and tennis clinics - are available for Members and non-members to entertain clients or unite a team. For more information or to arrange a club tour, contact Marketing and Membership Manager on 19710 or email info@ westcityclub.com LOUNGE 14
FASHION & TRENDS LOUNGE
fashionista
ALI CE + OLIVI A Downtown New York City
70’s
Nostalgia
l
ounge brought you Alice & Olivia Fall/ Winter 2017 collection designed by Stacey Bendet, which is set in the cultural playground that was and is downtown New York City.
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FASHION & TRENDS LOUNGE
fashionista
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Stacey Bendet’s Fall 2016 collection for Alice + Olivia For Bendet, this collection is a modern ode to the late seventies downtown art scene; where rock and roll edge meets geek chic glamour. New York was kaleidoscope of colours by the artist Frank Stella. Bendet has created a world of underground subway stations, artbleak and dangerous, financially bankrupt but culturally rich as the art and music scenes boomed. The air was filled with perilous possibilities and a melting pot of cool culture. The collection is comprised of an eclectic sensual mix of pieces with a palette referencing the ist studios, and rock and roll vinyl backdrops for this strong, sexy and vibrant collection. Its foundation is built on the color juxtaposition of bright staples and dark compliments. Autumnal jewel tones include ruby, dark turquoise, mustard, cobalt blue, and copper contrasted by dusty pink, charcoal, and black. The intricate details of this collection feature the likes of beadwork birds, butterflies, and owls, alluding to the idea of this creative urban jungle.
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FASHION & TRENDS LOUNGE
fashionista
Multi-colored knits and robust prints add exciting elements to this collection’s framework. Leopard and romantic florals are the focus, easily offset by the more playful graphics incorporated into this season. There is a sense of personality and sophistication in Bendet’s thoughtfully embellished pieces. Silhouettes range from strong suiting to soft feminine embellished midi- skirts, beautifully embroidered gowns, brocade shift-dresses, beaded bell bottoms and feminine bow-tie blouses creating a well-balanced collection. Sweet separates make layering look and feel effortless while adding an element of individuality. The rich accessories show attention to detail, continuing the delicate beadwork seen in the Ready-to-Wear. Shoe styles range from cool suede boots, T-strap Mary Janes to sultry slides. Suede color-blocked bowling bags make for a rich addition to the collection. Standing together these beautiful, bold looks perfectly complement the richly embellished novelty pieces, creating an experience that celebrates every women’s unique individuality and power to be a bright light in a gritty city.
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FASHION & TRENDS LOUNGE
feature
Haitham Gouzlan The Man Behind Gouzlan Jewelry
l
ounge went up-close & personal with Haitham Gouzlan to tell us all about his family business, how he developed it, what distinguishes it from any other Jewelry line and what the latest trends for 2017 are..
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Introduce yourself to Lounge readers I am Haitham Gouzlan, I graduated from AAST majored in Business Administration. I started my career as a jewelry designer, it was a journey as it was my family business. Many years ago the jewelry industry in Egypt was limited to the usual items found worldwide. Gouzlan Group Egypt dedicated itself to create the art of producing old Egyptian Jewelry in a modern way. The founder of the group was my father Said Gouzlan, who worked tirelessly to bring back to life the culture of the ancient Egyptian Pharaonic civilization, which had attracted the world from its Far East to its extreme West. The Gouzlan Group have successfully developed and marketed their business over the past 48 years. I always loved jewelry since I was a kid. You could not drag me away from the windows of every jewelry store. So, after working with my father in his Gouzlan stores in Khan ElKhalili, I wanted to pursue something of my own, and so I opened my own shops and new line Angelica. What inspires you? Many visual details and experiences influence my work. I am inspired because I am attracted to certain things, not necessarily that I want to imitate them. I love Frida Kahlo’s work. I would pick out certain details from one of her very ornate portraits and be influenced by the shapes. I love the art deco period. I sometimes look at something from that period, and see what I can take away and still have something wonderful. I describe my own work as very unique and simple yet, they have a character in a way of luring you
in with their depth and intricacy. Which piece is the closest to your heart? Oh that is a hard one. I would say that the ones that were the most difficult and had challenges were also the ones that stayed with me the longest. I created an elliptical ring with suspended 2 carat diamond in the middle for a woman, who inherited the diamond from her mother. The finished piece was so much more than I expected while making it. To me, it was such a sculpture that changed when looking at it from all sides. Describe your ideal client… My ideal client is both men and women who usually want something a little different, know they have their own style, and/or who want to feel it reveals something about their taste and themselves rather than following the crowd, a label or a trend, and they usually are pretty sure about what they like, they like clean lines. Many like contemporary art, modern design, and often are creative. They are usually well travelled, well educated, open to diversity and like to have their own expression. Describe Gouzlan jewelry.. It is authentic, innovative, spiritual, personal, and visionary. Who are the celebrities that wore your designs and the celebrities you wish to see them wearing Gouzlan Jewelry? A lot of Egyptian celebrities and fashion bloggers are my clients, but I always have a hard time answering this question because I simply want every woman to wear my jewelry! I realize that my customer doesn’t belong to a demographic, but more of a psychographic. She is fashion-forward, has
an incredible, vivacious personality and is not afraid of turning heads when she walks in a room. These are the kind of women I see wearing my jewelry. They are the ones who truly bring my collections to life! Behind every successful man a woman, does that apply to you? Definitely, my wife is my backbone, she fuels me with ambition, drive and dedication, and she offers me solid support. A great wife is there to listen to you and help you deal with issues. She offers emotional support, which makes me feel better about myself. In addition, she is fulfilling my professional goals. What are the latest trends in Jewelry for 2017? There are several, I see fashion and fine jewelry merging and the lines will continue to blur. One influences the other with the uses of gold and gemstones on the fashion lines and the uses of alternative metals and materials in the fine jewelry industry. Right now, gold is very high so, I see more things made out of silver and mixing precious gemstones, this helps with the big, bold, layered and colourful style trends that are fashionable right now. The use of diamonds brought jewelry design to another level. I see a future changing in how we buy things. The internet, social media and the mobile capabilities will change the jewelry design industry just like it will continue to change, how we buy things in general. Maybe one day we will not even need to press a key board, we will just say what we want and it will appear…credit card on file of course.
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BEAUTY LOUNGE
news
Y T U A BE
THE NEW BLACK SERUM MASCARA BY BOURJOIS
The Glamour Effet Push Up by Bourjois expands its range with the new Volume Glamour Effet Push Up Black Serum Mascara. This mascara offers a unique sensory experience with a combination of a care formula and an ultra-soft brush. Black serum formula comes with silk extract and B5 Provitamin for softer lashes with continued use. The mascara also has a silk touch brush:ultra-soft, it glides on smoothly for defined lashes from the root to the tip without clumping.
BOTTEGA VENETA’S EAU SENSUELLE
Eau Sensuelle is an evolution of the fragrance into a striking fruity floral leather chypre, suggesting the suppleness and sensuality of the house’s renowned leather goods. The fragrance expresses an unexpected and softer side of femininity, the addition of a fresh peach note and a luxurious suede accord build upon the strength of the original leathery floral chypre with a unique, joyful twist.
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DEEP EUPHORIA CALVIN KLEIN
Liberated, empowered & provocative, Deep Euphoria enters a new olfactive territory the Calvin Klein portfolio as the first vibrant chypre floralin. The fragrance opens with notes of cascalone and black magic rose. The top and mid’s mix brings a modern femininity and a pure quality of richness to the fragrance, and the dry down of enveloping sensual musk brings a smooth, sensual texture that is rich and undeniably sensual, immersing you deep within the fragrance, evoking warmth and pleasure.
HARD AS NAIL XTREME WEAR “RED CARPET” BY SALLY HANSEN Let your sparkle shine during the Festive Season! “Red Carpet” from the Hard as Nail Xtreme Wear collection is the faultless red shade to twinkle with fashion & class this season. The deep rich red is enhanced by discrete red sparkles, perfect to be season ready ‘til the tips of your nails!
OPI’S FALL/ WINTER 2016 COLLECTION
OPI presents you 10 must have shades of this season that will make you travel to the Fashion Weeks: Starting with ‘Malaga Wine,’ a rich wine red, the ‘Hawaiian Orchid’ tropical pink with hints of purple, ‘Eurso Euro,’ a deep blue continental cream, ‘In the Cable Car Pool Lane’ to be the burgundy that will take you away, ‘Your Sucha Budapest’ for a periwinkle-purple, ‘Dulce de Leche,’ the taste of sweet creamy nude, a warm red ‘Colour So Hot Berns,’ ‘Alpine Snow’ will bring you a crisp white, the trendy taupe ‘You Don’t Know Jack’ and ‘Up Front and Personal’ to give your nails a golden glitter you’ll really “spark” le to!
THE ONLY 1 MATTE LIPSTICK BY RIMMEL
The lipstick revolution continues, Rimmel London’s ground-breaking ‘The Only 1 Lipstick’ goes MATTE. Representing a new-generation of matte lip colour, ‘The Only 1 Matte Lipstick’ has it all, a non-drying formula that is actually comfortable to wear. The lipstick is so comfortable and moisturizing, it glides on like a dream, without dragging or skipping - you’ll love the luscious lightweight sensation. Now you can work the lustre-free lip trend with sensational style and ease.
ELIZABETH ARDEN ALWAYS RED FEMME
Inspired by the intriguing and dynamic woman with a sexy, feminine sway in her step, Elizabeth Arden introduces the latest addition to the ‘Always Red’ fragrance family: Always Red Femme. A delectable and vibrant floral scent, the new scent opens with an inviting and refreshing blend of black currant bud, pear and lemon. Its heart bursts with lush peach blossom, accented with a blend of jasmine and muguet. It finishes with vanilla, hearty moss, cedar wood and patchouli.
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YOU, LOVE & LIFE LOUNGE
relationships
SIGNS HE IS SERIOUS ABOUT YOU
being with you in a relationship doesn’t mean that he is serious about you or in other words, him liking you doesn’t mean that he will take the next step with you. If he is serious about you, he will show you that he is if not by saying it then, certainly through his actions, which are more important. If you keep asking yourself if he is serious about you, Reem El Shennawi brought you some signs that prove that he is ...
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He is eager to see you He wants to be around you and he makes sure to check with you before he makes other plans. You are a priority in his life and he is keen to show you that you are. Spending time with you is as important as anything else. You being a priority in his schedule is a definite sign that he is serious about you. He shows interest in the things you like Whether it’s his interest too or not, if he shares with you your interests and shows interest in them then, be sure that you mean a lot to him. If he likes shopping with you, talking about girl’s stuff or watching your favourite sitcom, he is a keeper. He includes you in his interests. He doesn’t only share with you your interests but his interests as well. He is definitely serious about you if he likes and enjoys doing the things he likes with you because he enjoys it more this way. He wants to meet your friends and family Meeting his and your family and friends is always a big step because men don’t introduce women to the people they care about unless they are serious about you. If he introduces you to his family and friends then, be sure that he is serious about your relationship and he is thinking about taking it more serious. He asks for your opinion Asking for your opinion and taking advice from you is a serious sign that he respects you especially that men are known to not share as much as girls do. So, if he asks for your opinion, listen to him carefully and advice him genuinely. He shares with you As mentioned before, men don’t share that much. Sharing with you his daily routine, his work problem, his family issues..etc means a lot and you should respect that. Some men believe that sharing might make them seem weak, others believe that its personal and no one should know about his personal matters, and others just don’t know how to do it. So, one of the most important signs that he is serious about you is that he likes sharing with you. Respect what he says and don’t ever take it for granted. Don’t use what he says to you against him no matter what.
He is curious Talking with you and asking questions is very important, conversations build intimacy and thus, a serious relationship. If he is genuinely curious about what you have to say, you do have a strong basis for a serious relationship. Following up with you about your latest news and issues is important to him as much as it is important to you. He sticks to his plans with you A serious man will want to reserve time with you in advance and will make sure that he doesn’t change it. He plans with you ahead and sticks to his plans unless something very serious comes up. He also plans with you his vacations and holidays. However, you need to understand that both of you need some personal space from time to time for a healthier and serious relationship. He feels responsible for you Men like to be responsible for people they care about. He will show you that he is responsible for you and for your happiness. He will be protective over you and will take the lead when he should. He offers his help When needed, you will find him offering you his help. Whether you need his help or you don’t, he will genuinely want to help you. Be it work, friends issue or a family thing, he will want to help you and go out of his way to make you happy. He respects your career Your career and professional life do matter to him. He supports you, applauses your success and pushes you to succeed more. A serious man respects independent and successful women and will prove to you that he does. He thinks about commitment Men often freak about marriage and commitment, but if he thinks about it and he plans for it then, he is serious about you. A serious partner will plan with you, talks about commitment and more importantly takes action to do so. If he is serious about you, he will be in a point in his life where he is ready to take the next step with you.
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YOU, LOVE & LIFE
LOUNGE
quiz
How Creative Are You?
Everyone is creative
as there is more than one way to be creative. Being creative is an intuition, and we all have natural feelings, but with different levels. If you want to know how creative you are, take this fun quiz and learn more about yourself‌
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What instrument do you enjoy the most? Guitar Saxaphone Piano Ukuele
What is your favourite type of flower? Lilies for sure Venus-Fly traps Lilacs Roses, they are classic
What time of the day is depicted? Sunset because of the slight shadows on the buildings It’s up to you really. It is what you want Sunrise definitely Middle of the day, with slight cloud coverage, maybe the sun is struggling.
What is your favourite colour scheme? None, I like to mix them all Cool colours Black and white Warm colours, pink included Where do you picture yourself living in the future? A small New England style town A small city like Charleston Maybe Australia or LA, where life takes me Definitely somewhere in Europe
Results Mostly As
You are a free spirited, calm creator You are a go-with-the-flow type of person, and what you create and enjoy expresses that. You love to express your emotions through your work, which is always original, but somewhat calming. Standing out isn’t a concern for you, because your spirit always keeps you from falling into the background.
Mostly Bs
You are a silent creator You tend to be slightly creative and somehow cautious. You prefer to stick to traditions and rules, but somehow your creative side wins sometimes. You observe and learn, and enjoy your ‘creativity’ in silence.
Mostly Cs
You are a plain jane You are creative in a less obvious sense, but it is still there. Your creativity may take some serious tapping into, but when you do create something, its natural, classic beauty and presence is always worth appreciating. You respect the simple, basic things in life.
Mostly Ds
You are outside-the-box, inside out creative You’re so creative that other people can’t even explain how inspiring you are! You tend to think with creativity and uniqueness and you tend to impress others with your talents. You stand out and you are most likely the one people run to for advice. more than you do. This year enjoy spending some quality time with your family and be a part of their world.
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ENTERTAINMENT LOUNGE
cover story
Photographer: Mahmoud Abdel Salam Special thanks to stylist Saeed Ramzy
AHMED SALAH HOSNY Jack of All Trades a
mira Tharwat talks to the football player, musician and actor Ahmed Salah Hosny, who reveals in an up-close and personal interview what it takes to master the three worlds, how he seems to master anything he does, his dream girl and so much more.. Tell us more about you‌ I graduated from Faculty of Commerce from Modern Academy and my star sign is Cancer. You have very interesting shifts in your life from football to music to acting, how did these shifts take place? I always follow what I love, which happened to my talents. I got enrolled in Modern Academy because it was the most suitable school to receive education from at that time especially that I was a football player and used to travel a lot. I was lucky to be multitalented; however, being talented is not enough, you have to work hard and sacrifice to reach your goal. I took every profession of them very seriously. My passion was to be an actor, but I was a very good football player and I actually loved it. Music was another passion that I started to practice more when I stopped playing football. I learnt guitar and started composing. I used to compose at the beginning and not write my name, the first song that I wrote my name on was a song for Amr Diab.
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To what extend do you consider yourself a risk taker? I am not a risk taker at all. A lot of people around knew that I wanted to be an actor and that’s how I received a lot of offers. But I believe that one should start from the very beginning and that’s why I started taking acting classes with Marwa Gebril and started working on myself for 6 years. My comfort zone is in the thing that I believe in. I believe that luck comes when you work hard. How do you feel your performance has changed as an actor since your first appearance in ‘Sharbat Loz’ till today? It has dramtically changed of course to the extent that I wish I would go back in time and do the things that I have done differently (laughs). I was just telling Tamer Habib that I wish I would do my role in ‘Sharbat Loz’ again. It’s not how much education you receive, it’s the experience and practice that make all the changes. Tell us more about your most anticipated movie ‘Mish Rayheen Fe Dahya’… It’s a light-comedy movie that is presented in a very respectful manner. It talks about the relationships between 3 men and 3 women who fooled the 3 men. I finished shooting, but I am not certain about the exact date of the release hopefully around the New Year or the Valentine’s. What attracts you the most to a girl? Her self confidence and her talents, I get very attracted to talents and how one work on them. A girl’s smile also attracts me. Describe your dream girl? I don’t have a specific description, you become acquainted with your partner and get familiar with one another by time. I like people who are happy with what they have, they work hard and still are happy with what they have. Do you mind if she works in the same field? I don’t mind at all, she should be ambitious and has a goal in life. How do you stay fit? I got used to playing sports. I go to the gym regularly. What is your favourite perfume? One Million and Tom Ford
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ENTERTAINMENT
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cover story
What is your favourite hotspot in Egypt or abroad? Gouna and Ras Shitan in Egypt and Barcelona and Milano abroad. You also have your own café, how do you balance between your work as an actor and business? I am lucky because my partners are my best friends. Amir and I are partners and we are lucky to work with our best friends who understand our type of work and manage the work, we have full trust in them. Who are the actors you dream of working with? A lot! Ahmed El Sakka, Adel Emam, Yousra again, Ahmed Mekky, Mona Zaki, Mena Shalaby, Hend Sabry, Karim Abdel Aziz, Ahmed Ezz and many more. Who is the celebrity that depicts ultimate beauty to you? Demi Moore and Monica Bellucci. You are Amir Karara’s brother in law and friend; honestly during fights which side do you take? I don’t take sides, I don’t see Amir as my sister’s husband, I tend to be fair when it comes to fights. What wouldn’t you ever do when you are in a relationship? In relationships, there are no rules or guidelines. Everyone is different; you can argue about things that other couples don’t see as an issue and vice versa. So, basically it depends on the person you are with and how much you get along.
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What else are you working on? Any serials for Ramadan 2017? I started shooting ‘El Khalya’ movie starring Ahmed Ezz and directed by Tarek El Erian. As for Ramadan still no decisions yet. What are your wishes for 2017 in general and on the personal level? In general, I hope that the current situation in Egypt improves in every way, the prices decreases, people become safer and people would enjoy more stability. On the personal level, I wish that people like what I present and that I stay in good health.
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HEALTH & FITNESS LOUNGE
news
HEALTH DESK
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BUSINESS LOUNGE
success
HOTELS EXPERTS welcoming 2017 with a glimpse of hope and spreading positivity as promised, Amira Tharwat brought you the inspiring success stories of three Egyptian women, who made it to the top of the hotel industry. We went up-close and personal with Eman Elyasaky, Area Director of Public Relations ead Royal Maxim Palace Kempinski, Engy Belal, H of Public Relations & Communications, S oma Bay Development Company and the newly opened Steigenberger Hotel El Tahrir’s PR & Marketing Manager Iman El Mahdy.
EMAN ELYASAKY
Area Director of Public Relations of Royal Maxim Palace Kempinski Tell us more about yourself My name is Eman Yasaky AKA to friends and family as Mimi. I studied Business and I am 38 years old mother, who was born stuck between two star signs (Virgo and Libra) that explains the confusion, but I see myself more of a Libra extremely sociable, passionate and in love with life and all the surprises it brings although I inherited some of the Virgo’s not so cool traits, I can spot a hair in the furthest corner of an immaculate room. You mentioned in an interview that you started your PR career at the age of 7, tell us more.. Very true if not earlier, I just don’t seem to see it as a profession. It’s an absolute passion and joy, and by the way we all have it in us, it just differs in the way we do it. Think of yourself as a kid who is desperate to get his favourite candy, it all depends on how he sends out the message, to which stake holders (in this case grandma, parents, elder brother ) and finally the end result, which is actually getting this candy. Besides being one of the top PR Directors in Egypt, what are your hobbies? I simply love reading, I can’t get enough of that
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and it actually takes me place.. I enjoy traveling a lot and exploring new cultures. Being the newest Palace in Egypt, what does Royal Maxim Palace Kempinski offer their guests that is different from any other hotel? Presenting guests with authentic European service, Royal Maxim Palace Kempinski invites visitors to experience true luxury. The hotel is an excellent base from which to explore Cairo, featuring a distinctive exterior that evokes Europe’s regal architectural style of Austria. Each of the 245 rooms and suites is outfitted with comfortable and elegant fittings and furnishings. The location’s amenities are similarly first-rate, comprising nine exceptional restaurants, ten customizable meeting rooms, and Egypt’s largest ballroom. In all, the hotel is a perfect location from which to enjoy the best of life’s luxuries. Who are the people that were behind your success? I would say my family who provided me with no conditional love; they all act as true pillars of support. They never questioned my choice for the hectic lifestyle and what my career brings on
the table or any of my decisions since I was 16, I was always given the liberty to do as I please. My daughter acts as a great motive too, I always want to make her proud so, I do my very best to set the right example. Throughout my career I have been blessed with great bosses, who had the keen eye for identifying talents, who believed in me and always put me on the right track. How do you see the future of business in Egypt? Egypt was known throughout its history as a destination for tourists and travelers since it was visited by “Herodotus” during the ancient time, when he got surprised because of the vast difference between Egypt and his homeland. Egypt maintained this image throughout the middle and modern history. However, the discovery of the Pharaonic antiquities long time ago has added a special charm to Egypt, besides its unique religious and cultural monuments. On the other hand, Egypt enjoys a geographical location, and a moderate climate all the year-round, along with its smooth vast coastlines, and beaches with its unique treasures of coral reefs, providing Egypt with advantages of a competitive edge. What are your tips for the upcoming entrepreneurs who want to succeed in the business world? Believe in your choices, do what you love and do it with a lot of passion. Mistakes are lessons, embrace them, do not regret and never look back.
ENGY BELAL
Head of Public Relations & Communications, Soma Bay Development Company Tell us more about yourself I graduated from Alsun University and I majored in English Literature and minored in German. I am a typical Sagittarius; sociable, fun-loving and determined to live life to the fullest. Regarding the age question, I actually perceive age as a number, that’s how I never grow old Besides being one of the top PR Directors in Egypt, what are your hobbies? You can say I’ve always been a peoples’ person, no wonder I am in love with PR. One of my favourite hobbies in life is getting to know people. It’s a bit of a game with rules, but it’s never clear what the rules are. I’m a social butterfly, I’d walk into a room full of strangers and leave with friends. That is what I have always enjoyed doing as a child, which has actually driven me to succeed in the field of PR. Besides that, I’m passionate about Jewellery design. I actually seized the opportunity that my husband owns a jewellery shop “Gouzlan,” and launched my own line, which is basically an original reflection of everything I as Engy stand for. Check my Instagram account EngyGZ and Facebook page Gouzlan What are the biggest challenges you encounter being responsible for a whole resort? Somabay is a whole destination; it is a world of its own. If we look at the bigger picture, it is actually the most happening destination in the Red Sea and my job is to ensure that each and every single detail falls into perfect place every day to maintain its image and reputation. Every morning, I wake up to take on challenges with my team and turn them into opportunities to exceed clients’ expectations. The key to do that is planned and continuous efforts to create good communication channels with our clients to influence public opinion and choice. And that certainly isn’t easy, but through dedication, persuasion and professional communication, Somabay has managed to build itself an unrivalled reputation, thanks to the collective efforts of every single person in the organization and on my team. 2016 was a golden year for Soma Bay, thanks to the successful concerts that were hosted all year long, how did the idea of bringing 90’s stars to Egypt come about? In light of all the unfortunate events Egypt has witnessed in the past couple of years, the Red Sea was in dire need of revival as a destination. There was a strategic need to reassure people that it is actually safe and pumping with life. “Revival” was the core driver that made us think of bringing back a loved yet, forgotten era of golden pop. By doing so, we were strategically hitting two birds with one stone as we say; reviving the Red Sea as a destination through the revival of the 90’s era. Who are the people behind your success? My husband is my backbone and biggest support system. I would have never made it without his constant encouragement and him accommodating me in times of stress or workload. I always say that the greatest gift anyone could give another person is to believe
in them and I’m lucky I’m given this gift everyday from my family too. How do you see the future of business in Egypt? I’m very optimistic in a matter of fact, regardless of all the tough challenges that we are currently facing as a nation. I strongly believe that Egypt as a country has so much to offer and that we as citizens are crucial drivers of change every day. Through hard work and dedication, we can change things around and revive its glory. It is at times of hardships like those that Egyptians
have shown their true colours throughout history to rise above it all. We’ve done it before and I’m certain we will do it all over again and show the world what we are really made of. What are your tips for the upcoming entrepreneurs who want to succeed in the business world? Be an original and always think out of the box. Believe in yourself and see opportunities in every challenge because that is actually what will make you stand out. Do it with passion and love or do not do it at all.
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success
IMAN EL MAHDY Marketing & PR Manager of Steignberger Hotel Tahrir
Tell us more about yourself... I graduated from Faculty of Arts, Ain Shams University with a degree in Sociology. Studying Sociology has helped me to have a more objective look at our society and has also provided me with valuable insights into how human behaviour is shaped and influenced by the societal forces. I am a Libra, who cares deeply about fair-play and justice. You can never win Libra’s respect if you are dishonest or unfair. How does your study in sociology help you in your career as Marketing & PR Manager? Studying Sociology helped in developing my analytical thinking and capabilities. Working in Marketing & PR with a Sociology background has enabled me to anticipate customers’ needs and guests’ satisfaction. Sociology is fundamental to the PR department of any major company. It has also enabled me to see how certain actions by the company will affect its customers based on their culture and economic backgrounds. Besides Steigenberger Hotel El Tahrir’s captivating location, what else distinguishes it from any other hotel in the heart of Cairo? We as Steigenberger Hotel bring a unique product to this locale. We provide budgeted and quality minded guests with an adequate facility, which is consistently perceived as caring, comfortable, and staffed by welcoming attentive people. We bring excellence and style, which go hand-in-hand with the name Steigenberger. Our product stands alongside every other luxury hotel in the area, in terms of quality and service, we believe we are launching a new era for hotels. How do you see the future of the hospitality industry in Egypt? The outlook of travel and tourism industry in Egypt in 2017 remains healthy, despite economic fragilities and other sources of volatility. The government has accomplished great efforts in terms of security and safety. Additionally, the recent devaluation of the Egyptian pound decision by the Central Bank of Egypt has a positive impact on the tourism sector. The devaluation created a good value for money providing affordable services to tourists, which are the keys to attracting tourism. We are realistic about the political situation in the region, but there are positive signs regarding flights to the Red Sea resorts, which will help revive that market. Who is Steigenberger Hotel El Tahrir’s ideal guest? You are! Let me explain. Every single guest, client and traveler who walks through our
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door and into the lobby is our ideal guest, and every single one of them will be treated with the same level of service, attention, care and excellence that makes the Steigenberger name respected in the hospitality industry. We don’t restrict ourselves to a particular segment; we want to attract everybody. But of course, there will be more focus on certain sections of the market - business, the GCC region, diplomatic and embassy business and of course holiday
makers. What are your tips for the upcoming entrepreneurs who want to succeed in the business world? I have been in the hospitality industry for 22 years, my secret recipe for entrepreneurs in this industry is to always challenge yourself, and treat life as a continuous educational process, in addition to taking the risk and don’t regret failure, but regret not trying.
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profile
A close up on an Egyptian Communications & Public Relations Guru MOHAMED ABDEL KADER EMARA,
THE CEO AND MANAGING DIRECTOR OF INFLUENCE COMMUNICATIONS “We are distinguished by our people! We are known to be a ‘talent nurturer’ in a unique approach.”
e
stablished in 2007, Influence Communications has proved success and uniqueness in the marketing communications and public relations world over the years and created its own school and philosophy in every way. Working with the most important clients in Egypt, it has also grown fast and transformed to be a holding company with 4 subsidiaries. Reem El Shennawi speaks with Mohamed Abdel Kader Emara, CEO & Managing Director of Influence Communication on a closer scoop about the agency, the 4 subsidiaries, media communications nowadays and much more... Tell us more about Influence Communications Influence Communications is full marketing communications agency that was established in 2007 to offer innovative yet, practical communication solutions to businesses at different fields. We derived our fame from the fact that we know what we have to do and we make sure to do it right. In 2014, Influence Communications has transformed into a holding company, under which operates four main subsidiaries namely: PR – which has led our market presence and reputation, Event Management – which grew hand in hand with the PR since establishment, the Advertising subsidiary – which was established in 2013 and lastly our youngest family member Influence Government Relations and Investment Affairs, established in 2015. This latter is very unique in terms of its working methodology and the vital role it plays in enriching trade agreements between countries as well as initiating campaigns and hosting specialized forums
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serving the business needs in the areas of government relations and investment affairs. We are very proud to be offering all types of communications in a very unique yet sophisticated way. Influence is backboned with a very professional team owning a great experience in the field. Throughout our operating years, we were lucky to lead a number of successful and impactful national campaigns in different sectors such as the energy, Automotive, FMCG and financial sectors. Who are your clients? We proudly have a very strong and highly diversified portfolio of clients. Our business partners comprise some of the most famous and widely recognized market leaders at the local and International levels. Influence clients’ list includes – but is not limited to – Coca Cola, GM, Huawei, Nissan, Juhayna, Barclays Bank, Tetra Pak, McDonald’s, HC Investment and Securities, Unilever, Siemens, Etisalat and Adidas. In this respect I can proudly claim that we have the highest
client retention rate, some of our current clients existed since establishment, which is rare in such a dynamic market and is an indication for our high agility and creativity in addressing our partners’ changing needs. Give us a close snapshot on Influence most impactful campaigns. As I told you at the beginning, we are keen on deriving excellence through impactful results, that’s why we have led some of the most challenging campaigns in Egypt. Those campaigns succeeded over the years to alter the public perception and impact people’s lives in a positive way. We are very proud that we handled the ‘Packed Milk campaign’, the Hand Washing Day campaign,’ managing the first visit of the World Cup trophy tour to Egypt and Copa Coca Cola initiative. We have also worked on some strategic lobbying campaigns to raise attention to some sector-related challenges and potentials in the energy and financial sectors in Egypt. In addition to handling different CSR campaigns either
for our clients or volunteering to some good cause initiatives. What distinguishes your company from any other PR and Marketing agency? We are distinguished by our people!! We are very keen to mix between the best-inclass calibers and the young skilled talents in a way that ensures a fully integrated learning curve to our core human asset. Influence is not merely an employer; it rather introduces a learning concept and philosophy. We nurture our talents on the concepts of teamwork, commitment, agility and passion. We make sure to empower our people in every possible way while giving them the chance to own the full circle of field knowledge. We rely on a ‘winning team’ spirit in a very friendly and highly synchronized atmosphere, which has driven our reputation as ‘talents nurturer.’ Moreover, we base our work on research, pay attention to details and seek perfection all over the way. The financial aspects were never our driving force, instead we focus on doing the job and doing it with passion. How do you measure the effectiveness of a communication campaign? I measure a campaign’s effectiveness by 3 stages. The client satisfaction stage, the word of mouth and finally the campaign practical impact on-ground. The first stage is very subjective and can be based mainly on the set communication goals and objectives. The word of mouth is important, whether people agree or disagree with the campaign content; its soundness plays a crucial role at this stage. Finally, creating a positive impact on ground and influencing people’s lives is the ultimate goal behind any campaign. What inspires you to promote any campaign? And what do you do if you run out of ideas?
“We know what we have to do and we make sure to do it right.” It’s all about brainstorming here. I totally believe in the meaning of the proverb “two heads are better than one”, that’s why we are inspired and motivated through sharing knowledge and ideas. We think together and come up with the best decision. Actually, we never run out of ideas because we all have been working in this field for years and we have stored a lot of thoughts in our minds to which we normally refer whenever needed. What are the challenges that you face nowadays? The biggest challenge the whole industry faces is related to talents migration over years. As for Influence it is considered a ‘talent retainer,’ especially with its less than fair turnover rate. Whereas to overcome this challenge we consistently inject into our business young skilled talents who possess a great ability to learn and excel. In this respect, we are considered a ‘talent source’ that develops and grooms calibers to be able to deploy exceptional tactics and challenge every opportunity. How did the current economical situation affect you? Just like everyone else. As a consequence of the current challenging economic status, we suffer from the imbalance between the
delayed payments from our client and the business financial liabilities. We try to buffer through consistent financial analysis and forecasts; however, it doesn’t always work in a preferred direction given the current blurry scene. How do you see the economical situation in Egypt in the future? The current situation had to happen and most of recent economic decisions that have been taken were a must for Egypt to grow. The currency floatation for example and removing subsidies had to happen years ago and other decisions as well. These decisions have their short-term negative impact, but the long-term benefits will be very fruitful and I hope that we swiftly pass to the next phase. I am optimistic and think we are moving in the right direction, we just need to be patient and take some time to absorb all those surges and challenging circumstances. What is your advice to young people who want to start their own business in the field nowadays? I personally believe in the power of youth. I started this business when I was 26 and overcame all the challenges to make my dream come true. Focusing on the profit at the business early stages can never drive success. On the contrary, one shall always focus on the results and try hard to build his/ her business reputation at the beginning. Unfortunately, people are impatient and youth are usually driven by speed, so I advise them to focus on building their reputation and on the overall quality of work, which will in return make them realize a desired profitability. Also, investing in the business calibers is vital as they are the most valuable asset to the business growth and sustainability.
“I advise young entrepreneurs at the communications sector to focus at the beginning on building their reputation and deliver quality work rather than financial profitability… money will come later.”
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OUT & food ABOUT LOUNGE
Shogun
Sushi Supreme and Teppanyaki Theatre
t
he stage is set for a Far Eastern adventure … across the bridge over an ornamental river to enter the low-ceilinged, atmospherically-lit Shogun, InterContinental Cairo Citystars’ Japanese restaurant, where super-cool sushi and tip-top teppanyaki are stars of the show.
Jade-coloured tableware, black wood furnishings and a large central tank with a mesmerizing array of fishcreate an intriguing backdrop for the main event, sushi or teppanyaki … you choose. Sushi has a long history, originating in fourth century China, but today the Shogun chefs have turned the cuisine based on sweet, vinegared rice, raw and cured fish into an art form. Immaculate displays of nigiri sushi, sashimi, maki rollscatch the eye before tantalizing the taste buds. Shogun is an ultimate choice for authentic Japanese cuisine in Cairo that is bringing unique, striking and flavourful Japanese cuisine to Cairo locals from 13 years. Join the elegant venue for irresistible tasting experience and you definitely can enjoy enchanting Japanese food where our experienced native Japanese chef Komatsu have made meticulous efforts to create many delicious fusions of classical and up-to-date recipes of Japanese dishes. The extravagant menu has rolls, vegetarian rolls, sushi, sashimi, soups, salads, appetizers, noodles, rice,delicious teppanyaki, sushi bar, boats and beverages.
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Head for Shogun and enjoy the new menu launched this month. You will find the best of sushi creations on the premium sushi selection, with more magical Japanese creations on the main menu. There’s poached finely-sliced rib-eye among the salads, a choice of seven ‘starters’, six Shogun ‘specialities’ and a teppanyaki set menu.
But there is more than sushi to the performance at Shogun. Salads range from grilled salmon belly and Kaisen, to shrimp dumpling appetizers and ‘specials’ of Katsu breaded beef curry and sautéed sliced rib eye. Check for the ‘all you can eat’ premium sushi offers, too. But the ‘stars of the show’ are the teppanyaki chefs who perform on the four grills in front of their audiences sitting at the counter tops, balancing eggs on the hotplates, tossing pepper shakers behind their backs and shredding ingredients mid-air. Succulently tender American strip loin and tenderloin beef, lobster, tiger prawns, sea bass, mussels, Norwegian salmon and sea scallops hold centre stage … mushrooms, coriander, sweet chili, lemon garlic and peppers complete the cast on the teppanyaki set menu choices. If you know your food preference, pick and choose your order freely, or ask the chef for suggestions. If you are comfortable with sushi in general, try asking for Tiger Eye, Spicy Salmon and Green Dragon Rolls. The name Shogun? They were warrior commanders who fought for the Emperor in ancient Japan. Lesson over … time for the show.
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OUT & ABOUT LOUNGE
art
THE CAIRO ART FAIR
EGYPT’S LARGEST AND MOST EXCLUSIVE ART SHOW TO DATE HITS CAIRO
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rt aficionados and admirers get ready for an art attack is about to hit Cairo! The ArtsMart Gallery (www. arts-mart.com) is proud to officially announce the unveiling of Egypt’s largest ever art show and most exclusive to date titled, The Cairo Art Fair II, taking place at the Arts-Mart Gallery from December 9th until February 15th.
The gallery’s grandest exhibition yet, the second edition of the Cairo Art Fair is the manifestation of the dream to become a onestop destination for Egyptian art enthusiasts worldwide. Brimming with over 700 artworks including paintings, sculptures and photography, Arts-Mart is set to become a melting pot of wellestablished masters and the most promising up-and-coming talents. A true assemblage of the talent Egypt has to offer. Managing Director of the gallery, Lina Mowafy explains: “The art on display comes from all corners of Egypt. It explores a variety of contemporary themes, mindsets & beliefs. It spans several generations, showcasing true and pure Egyptian talent. Now is the perfect time to invest in art, and this will definitely be the right place for it.”
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The fair is not just about viewing art, but experiencing art. The exhibition provides a medium to physically walk through the contemporary Egyptian art scene today giving the audience a chance to fully explore and experience the current Egyptian art scene. Displaying the latest work of over 100 of Egypt’s best artists across a variety of different disciplines, Cairo Art Fair II is set to be a strong and dynamic show not to be missed. The work covers a wide range of prices as well, giving art lovers a good opportunity to invest at this time. Cairo Art Fair II will include the latest works of Khaled Zaki, Mohamed Abla, George Bahgoury,Hossam Dirar, Karim Abdelmalak, Mohamed El Damarawy, Ibrahim El Tanbouli, LinaMowafy, Britt Boutros Ghali, NazliMadkour, Deena Fadel, KlayKassem, Mohamed Sabry, Lubna Abdelaziz, Gamal Meleka, Eman Ossama, Assem Abdelfattah and many more.
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Wadi Food Hosts and Celebrates Egypt’s First Ever Olive Harvest Festival
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Al Dau Strand Hosts Omar Khairat in Hurghada
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olfgang Maier, Sally Fakhry, W Nevine Nader, an El Kady & Magda Khedr Injy Moneeb, An r, Soha m, Magda Khed Mohamed Ibrahihim & Nada Abbass Samir, Nihal Fa
Hilton Celebrates the New Year with Cherished Media Partners
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ladies r with the h u M n ia Christ
a Fahim, Nevine Nader, Soha Samir, Shaimary Fakh Sally & aa Bah ass, Abb Nada
, Haitham Nassar, Shaimaa Fahim Sally ir Sam hat Med & y Kad El a Mah
Abbass Mai Mohsen & Nada
Sally Fakhry, Soha Hatem El Baz, Am El Torgoman, Mostafa Helmy, al Rateb & Moham ed Ibrahim
m Helmy & Sally Fakhry Tarek El Sherif, Anan El Kady, Kari
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Salma El Shahed wy with Guests ohamed Mekka M & a ss Ei ne Nourhan
Google Hosts Its First Escape Room in the Region
Eriny Hanna, Mohamed Ibrahim, Mona Metawee & Mai Mohsen Mariam Taha & Mostafa Mohie
Group Photo
Inji Aboul Ahmed Hossam, Menattallah Raafat, man Rah el Abd h Sara & d Sou
Abdel Rahman Inji Aboul Soud & Sarah
Salma El Shahed & Guest
Group Photo
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Chivas Regal Sedky meih & Ms. Laila Ms. Gamal Gue
Mindsalike event sponsored by Chivas Regal
egal Chivas R
Guests
egal Chivas R
Kassem Ms. Carine Sabbagh & Mr. Ahmed
id, Mr. Karim Mr. Abdul Baaghil, Mr. Ramzi Ebe a Shunbo Heb Ms. & ter Kha a Dan Ms. uny, Hro
Chivas Regal
d Ms. Lara Helmi & Mr. Hashem Foua
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Charms Christmas Bazaar
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brand news MCDONALD’S SUCCEEDS IN RAISING 10 MILLION EGP FOR THE DEVELOPMENT OF EZBET KHAIRALLAH
McDonald’s campaign for the development of Ezbet Khairallah, which was launched by Manfoods - McDonald’s Egypt, managed to collect 10 million EGP which was allocated to develop the educational system in Ezbet Khairallah located in Dar El Salam and El Basaten region in Cairo. The campaign was launched in line with the company’s strategic and sustainable corporate social responsibility plan in order develop and enhance communities that McDonald’s operates in. Alaa Fathy - the General Manager of Manfoods Egypt- said, “The Company’s strategy is to focus on developing the education in regions that need it the most, hence we started with Ezbet Khairallah. We chose Ezbet Khairallah specifically as it is considered one of the largest slums in Egypt with an estimated population of 650 thousand, where it lacks the basic services and facilities. As a consequent of these poor circumstances, children who are living there are denied from having a proper equipped place for education unlike children in other areas of Egypt.
COCA-COLA LAUNCHES A NEW CAMPAIGN TO SUPPORT EGYPTIAN FOOTBALL FANS
Coca-Cola Egypt has launched a campaign aiming to support and restore the excitement and the spirit of victory to the Egyptian football fan. The aim of the campaign is to restore joy to footballs fans, as Coca - Cola is considered to be the official sponsor of the Egyptian football fan. The campaign supports the company’s efforts during the past decade in standing with the Egyptian fan, who was and still is the main key factor to bringing success to all national teams, as well as restoring Egypt back to its position of strength, by achieving more accomplishments and obtaining championships. Coca Cola kicked-off its campaign by designing a new shirt for the Egyptian fan, and swapping it with any jersey from national teams or European soccer clubs with the campaign’s new shirt. The shirt will be representative of Egypt’s flag and will be proudly worn by fans.
CELEBRATE THE HOLIDAYS IN EXOTIC STYLE AT FOUR SEASONS RESORT SHARM EL SHEIKH
For a truly memorable festive season, take a journey far, far away to the exotically enchanting Red Sea resort of Four Seasons Resort Sharm El Sheikh. Whether celebrating in the comfort of one’s own room while enjoying the specially designed festive in-room dining menu on Christmas Day or going all out at the Resort’s New Year’s Eve celebrations, Four Seasons offers something for everyone. For everyone. Family makes everything better, and because this is the time to spend rekindling with family, Four Seasons Resort Sharm El Sheikh has thought about every detail. Right to the “littlest” detail of all: take the kids on a Christmas carolling ride across the Resort, right after helping decorate golf carts to make them festiveseason-ready. Afterwards, let the little ones engage in recreational activities of their choice, including Christmas chef, pizza making, Christmas parties with jewellery making and camel riding, and the Sharm El Sheikh must-do activity, an underwater exploration on a glass-bottom boat.
ARKAN PLAZA SUPPORTS EGYPTIAN ENTERPRISE AT ‘AYADY MASREYA’
On December 2nd and 3rd, 2016, Arkan Plaza and Lavish Events organized and hosted ‘Ayady Masreya’, an exhibition celebrating the pioneering work of both well established and rising Egyptian entrepreneurs. Ayady Masreya brought together some of Egypt’s top brands, some of which compete in international markets, that entirely produce locally. Exhibitors from Egypt’s diverse industries including jewellery making, interior design, fashion, food and textiles, highlighted the distinctive value of Egyptian craftsmanship across all markets. The goal behind Ayady Masreya is not only to celebrate the work of Egyptian businesses and share their success stories’, but to also exhibit the power of ambition and creativity amongst Egypt’s up and coming entrepreneurs.
RADISSON BLU HELIOPOLIS TEAM SUPPORT TO ORPHAN HOUSES ON”MOLD EL NABI DAY”
ORANGE EGYPT AND CISCO SYSTEMS CELEBRATE THE COMPLETION OF MODERNIZATION AND CAPACITY UPGRADE OF ORANGE NETWORK
Orange Egypt, in cooperation with Cisco Systems, celebrated the successful completion of two major strategic projects. The two projects included the modernization and capacity upgrade of Orange Network IPMPLS Core & Main Datacenter Data Network Backbones in preparation for Orange’s launching of 4G services, and in support of its direction to be a fully integrated telecom operator. The event was attended by Orange Egypt and Cisco Egypt & AMEA’s executives, the management and technology teams of both organizations, in addition to Cisco’s partners, IBM Egypt and Equinox International. Orange and Cisco technology officials gave a presentation showing the importance of both projects and highlighting the projects’ steps, which lasted for almost 18 months of preparations and accomplishments with a positive impact on network quality.
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In an atmosphere filled with warmth, Radisson blu heliopolis Team celeberated the occcassion of ”Mold El Nabi” by visiting orphan houses and sharing the Joys with the Children and their caregivers. The aim of this initiative is to advocate for stronger measure to cater for orphan and vulnerable children and their caregivers. In that prospective the hotel team prepared boxes including a healthy meal, and presented gifts to children in 3 Orphan houses. “We, at Radisson Blu Heliopolis, Embrace community work. It is a commitment we are giving to the nation that from the money we are making we will support the communities where we operate. Furthermore we are grateful for being able to support Children and their caregivers, “Said Ahmed Sabry the General Manger.
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brand news UBER PARTNERS WITH AXA FOR RIDER SAFETY IN EGYPT
MERCEDES-BENZ EGYPT MECHATRONIC ACADEMY CELEBRATES SECOND GRADUATION CEREMONY
The success story of the Mercedes-Benz Mechatronic Academy continues as Mercedes-Benz Egypt together with invited guests of honor celebrate the graduation of the second group of students from the Academy. Taking place at the fabulous Nile Ritz Carlton, the graduation ceremony included inspirational words from Thomas Zorn, CEO and President, Mercedes-Benz Egypt, followed by awarding the proud graduates their certificates. This graduation marks the ongoing commitment from Mercedes-Benz to the Egyptian market. The Mercedes-Benz Mechatronic Academy was initially launched with substantial support from the German-Arab Chamber of Industry and Commerce in Cairo, Global Project Partners e.V. in Berlin/Germany and the International Training Consulting Department of Daimler AG in Stuttgart/Germany who all contributed greatly to develop the academy to its current leading status. The Mercedes-Benz Mechatronic Academy is now fully managed by Mercedes-Benz Egypt and it aligns perfectly with the brand’s corporate social responsibility initiatives to complement and develop vocational training in Egypt.
RADISSON BLU HELIOPOLIS HOSTS A COOKING CLASS EVENT WITH CHEF HADEEL
”Healthy Diet is an easy life style” was the Philosophy of the cooking event hosted by Radisson Blu Heliopolis, Chef Headeel presented the cooking class on December 10th from 11am-2pm. The event took place in the ball room & by the pool where everyone enjoyed their morning coffee & tea with a variety of snacks. Chef Hadeel then shared step by step with the guests two of her healthy dishes, quinoa salad, and cinnamon balls. “The objective of our cooking event is to experience the healthy food by preparing quick yet easy and hearty recipes. Our cooking lessons are about much more than a list of ingredients and how to cook them. Food should be enjoyed, and that can begin with the preparation of a meal” said Chef Hadeel.
BMW GOLF CUP INTERNATIONAL CONCLUDES ITS 20TH TOURNAMENT IN EGYPT
Egyptian qualifying tournaments witnessed showing the all new M-Sport Package from BMW 7 series and 5 series. Last Week, Egyptian fans of BMW and Golf sport have engaged in an interesting experience through the participation in the Egyptian qualifying tournaments of BMW Golf Cup International that marks this year the 20th anniversary in Egypt. These tournaments that concluded its activities last week were held with the participation of numerous sponsors inside the Westin Cairo Golf Resort situated in Katameya Dunes in New Cairo city, those sponsors were Emirates Airlines, S.T.Dupont, Nespresso, Temraza, Omega, Ralph Lauren, Polo Blue and Gold’s Gym. Immediately upon the completion of the tournaments, three winners were qualified for the participation in the prospective International tournaments that are planned to be held on March 2017 inside the Emirati’s city of Dubai.
Uber Egypt has partnered with AXA, the number one global insurance brand, for the launch of a new safety program to cover riders with insurance while on the road. As of October 2016 - thanks to its partnership with AXA Egypt - Uber now provides coverage to its riders against accidental death, permanent, total, and partial disabilities, and accidental medical expenses during any trip with Uber in Egypt. Since November 2014, Uber has been providing the technology to support on demand transportation alternatives in Egypt. The safety and security of the riders is among their highest priorities, and insurance is a critical part of the safety program. While Uber has always purchased insurance to cover every ride, the company is now proudly announcing a new product designed specifically for their operations in Egypt.
RENAISSANCE CAIRO MIRAGE CITY HOTEL IS YOUR DESTINATION ON YOUR CHRISTMAS & NEW YEAR’S EVE
CHINOIX Celebrate Chinesestyle Christmas Eve set menu & Christmas lunch on the 25th of December with your family at our Chinese restaurant Chinoix. here’s nowhere better to countdown to the New Year than in Chinoix where our Chinese Chef prepared a special set menu paired with Wine and Live Entertainment. VINTAGE BAR & LOUNGE Get hyped with your friends this Christmas Eve and celebrate it with our live DJ and Exotic Belly dancer. Party in style this New Year’s Eve! Forget trends, clichés and passing crazes, because this year Vintage is taking you to a new level of style, elegance with our DJ. CITRON Don’t miss our Christmas Dinner buffet and special Santa Clause giveaways on Christmas ever form 6:30 till 10:30 and Our Christmas Lunch on the 25th of December. Make it a bright and fresh start to the New Year in the welcoming surroundings of Citron. Share the occasion with family and friends and make it a memorable night with our generous dinner buffet with live cooking stations and live entertainment.
ACCOR HOTELS ORGANIZES A MARATHON FOR ABO EL-REISH CHILDREN’S HOSPITAL WITH THE PARTICIPATION OF THE SUPER STAR HESHAM ABBAS
The super star Hesham Abbas participated in the charity marathon organized by Accor Hotels as part of their social responsibilities and their continuous efforts in serving the society celebrating “solidarity” week in which all the hotels and their staff devote all their time and efforts to support the society. With the participation of “Cairo runners” and Abo El-Reish children’s hospital in order to increase the awareness for supporting our children in Abo El-Reish children’s hospital to guarantee a better life for them.
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zodiac
Capricorn Dec.23 - Jan.20
Aquarius
Kate Moss, January 16, 1974
Jan.21 - Feb.19
Pisces Feb.20 - Mar.21
Aries Mar.22 - Apr.20
Happy Birthday
Capricorn LOUNGE 54
Taurus
Gemini
Apr.21 - May 21
May.22 - Jun.21
Cancer
Leo
Jun.22 - Jul.23
Jul.24 - Aug.23
Virgo
Libra
Aug.24 - Sep.23
Sep.24 - Oct.23
Scorpio
Sagittarius
Oct.24 - Nov.22
Nov.23 - Dec.22
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e r a u o y s n g i S ior
well said
r r a w a t r a e at h
B
eing a feminine, warm tender and loving woman are not the best qualities to possess and would make you survive this world. Celebrating the new year, Lounge brought you signs you are the strong independent self-relying woman, who can run her life according to her own rules, read on to figure out whether you are the right woman for the age or not..
1 2 3 4 5
You quit your job on the peak of your career to start from the bottom in a very different field.
You never settle for less, when it comes to relationships you know exactly what you are looking for and know that you deserve it. You have at least 2 childhood friends, who are still the closest to your heart and no matter where life takes you, you know how to stay in touch. You don’t go with the flow because you know very well that only dead fish does.
You are a trend-setter; you are the one who set the trend at your circle of friends and you don’t care if it’s IN or not as long as you look good in it.
6
You are not obsessed with your weight, you eat what you like with the amount you want, you don’t even have a scale at home and you have no idea how much you weigh.
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You are the backbone of your family even the males and everybody calls you their resort and the person they can rely on. You are financially independent and you pay for your trips, house rent and car gas.
You went on a safari and camps in the middle of the desert with nothing but fire lighting to keep you warm as well as keep the wild animals away.