2016 Fall Parade of Homes Remodelers Showcase® Marketing Brief by Housing First Minnesota

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Marketing Brief

Bringing You Qualified Prospects & Building Your Brand thank you to our sponsors Parade of HomesSM Presenting Sponsor Remodelers Showcase® Sponsor

Parade of HomesSM Category Sponsor

P A R A D E O F H O M E S SM + R E M O D E L E R S S H O W C A S E ® • 2 0 1 6 F A L L M A R K E T I N G B R I E F

contents

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PRESS COVERAG E

Events

news & interviews.....................................................................................2-4 newspaper coverage.................................................................................5-6 radio coverage............................................................................................6

ADVERTISING

Spring Preview Parade of Homes March 4-April 2, 2017 Remodelers Showcase March 31-April 2, 2017

print advertising..................................................................................... 7-12 out of home..........................................................................................13-14 digital advertising..................................................................................15-21 television..................................................................................................22 radio........................................................................................................23

MARKETING

Fall Showcase Parade of Homes September 9October 1, 2017 Remodelers Showcase September 29October 1, 2017

parade of homes guidebook.......................................................................24 remodelers showcase guidebook................................................................25 holiday stationstores..................................................................................26 entry signage............................................................................................27 artisan dream homes..................................................................................28 green path energy tour...............................................................................29 paradeofhomes.org.............................................................................. 30-31 email marketing....................................................................................32-33 social media......................................................................................... 34-37

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PRESS COVERAG E

news & interviews With the assistance of Roessler Public Relations, the Parade of Homes has enjoyed expansive earned media coverage from various local media outlets. This fall’s tour benefited from 10 news segments (over 33 minutes of air time!) and featured 15 homes.

kare saturday morning KARE 11’s Dave Schwartz features the 2016 Fall Parade of Homes and interviews event spokesperson, Katy Baar SEPTEMBER 10, 2016 https://www.youtube.com/ watch?v=3ZCbN-Sg5XU

wcco mid morning WCCO-TV’s Mid Morning hosts, Jason DeRusha and Matt Brickman, showcase the 2016 Fall Parade of Homes and interview event spokesperson, Katy Baar. Videos from Home #219 by Creative Homes, Home #3 by Boland Homes and Home #321 by Lennar are featured SEPTEMBER 15, 2016 https://www.youtube.com/ watch?v=XoEf6jntlFI

kstp twin cities live KSTP-TV’s Emily Engberg features two homes on the 2016 Fall Parade of Homes: Home #350 (Highmark Builders) and Home #344 (Sustainable 9 Design & Build) and interviews Jim Moras with Highmark Builders and Chad Hanson with Sustainable 9 Design & Build SEPTEMBER 15, 2016 https://www.youtube.com/ watch?v=MGMADGx6dwM

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(continued)

wcco saturday morning WCCO-TV’s Mike Augustyniak visits two homes on the 2016 Fall Parade of Homes: Home #343 built by MyHomeSource Construction with Jessa Lux and Home #199 built by Kroiss Development with Todd Simning SEPTEMBER 17, 2016 https://www.youtube.com/ watch?v=7aZIhJyvbrk

northwest community televisions channel 12 Northwest Community Television Channel 12 features the 2016 Fall Parade of Homes and showcases Home #1 built by Mega Homes, Inc., interviewing Meg Jaeger of Mega Homes and event spokesperson Katy Baar SEPTEMBER 19, 2016 https://www.youtube.com/ watch?v=X76SWAsVkoM

fox 9 morning news FOX 9’s M.A. Rosko visits Home #351 on the Parade of Homes built by Carl M. Hansen Companies and interviews Heather Hansen SEPTEMBER 20, 2016 https://www.youtube.com/ watch?v=M2sw1RyJpAA

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PRESS COVERAG E

news & interviews

PRESS COVERAG E

news & interviews (continued)

fox 9 morning news FOX 9’s M.A. Rosko visits Home #40 on the Parade of Homes Remodelers Showcase built by McDonald Remodeling and interviews the homeowner, Kate Arends SEPTEMBER 20, 2016 https://www.youtube.com/watch?v=0Ze0mEoUeE

kare 11 KARE 11’s Pat Evans showcases the 2016 Parade of Homes and interviews event spokesperson, Katy Baar. Included are videos of homes in the Parade including entries by Key Land Homes, Hartman Homes (Home #216) and Hagstrom Builders (Home #176) SEPTEMBER 20, 2016 https://www.youtube.com/ watch?v=EK1ipUO9dq4

kare 11 SEPTEMBER 22, 2016

KARE-TV’s 11 am news program feature with KOOL 108’s Lee Valsvik weekend event best bets included Fall Parade of Homes including entries by Key Land Homes, Hartman Homes (Home #216) and Hagstrom Builders (Home #176)

kstp weekend morning news KSTP-TV’s Matt Belanger showcases the 2016 Fall Parade of Homes and interviews event spokesperson, Wendy Danks with video from Home #372 (Copper Creek LLC) and Home #323 (Robert Thomas Homes) SEPTEMBER 24, 2016 https://www.youtube.com/ watch?v=6iekmtCv1wg

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Three newspaper articles were published about the Parade of Homes. ZSW S U N DAY, S E P T E M B E R 1 1 , 20 1 6

[C M Y K]

ZSW

H3 Sunday, Sep. 11, 2016 S TA R T R I B U N E • H3

HOMES

Interior design trends on parade Twin Cities Parade of Homes showcases fresh and functional features, from modern farmhouse looks to the “kitchen within a kitchen.” Some new Parade Homes have the feel of living out in the country rather than on a suburban cul-de-sac. In the past few years, we’ve gazed at plenty of sliding barn doors, farmhouse sinks and walls clad in rustic reclaimed barnwood. Farmhouse-style features in new construction are still strong, but this fall, keep an eye out for a modern spin, said Katy Baar, style editor for the Builders Association of the Twin Cities, which presents the twice-yearly Parade of Homes tour. “HGTV shows like ‘Fixer-Upper’ have elevated the look of shiplap and barn doors,” she said. “Now we’re seeing a modern play on a popular trend.” Look for these contemporary farmhouse accents, as well as other interior design trends, on the Parade of Homes, which continues through Oct. 2.

Admission: Free except for a $5 donation to tour four high-end Artisan Dream Homes in Prior Lake, Edina and Grant. Guidebooks: Holiday Station stores or go to paradeofhomes.org.

Modern home plan embraces outdoors. H6

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HOMES

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What: More than 420 Twin Cities and western Wisconsin model homes, ranging from $189,950 to $2.6 million, are open for inspection. When: Noon to 6 p.m. Thursdays through Sundays through Oct. 2. Events: Cooking demos, Villa Living 101 and building seminars.

H1 Sunday, Sep. 25, 2016

Renting: They have proof damage was pre-existing. H6

Nine new influences on home design. H2

Parade of Homes

By LYNN UNDERWOOD • lynn.underwood@startribune.com

[C M Y K]

S TA R T R I B U N E . C O M / H O M E S • S E C T I O N H

& GARDENING

FAMILY TIES A sister and brother who live with their dad have remodeled their Edina house to better suit multigenerational living.

Tips on styling your first apartment A designer shares her tips for distinctive decor on a budget. By ELIZABETH MAYHEW Washington Post

Photos by RICHARD TSONG-TAATARII • rtsong-taatarii@startribune.com

Photos provided by Parade of Homes

The Oszustowicz family’s new kitchen by Puustelli is bright and open, with clean-lined, Scandinavian-style features and a large center island.

N E W- FA S H I O N E D FA R M H O U S E : Sleek stainless-steel farm sink in place of the standard porcelain, #3 by Bohland Homes; lower-level tin accent wall, #229 by Mattamy

Homes; a mudroom’s charcoal shiplap paneling and canary yellow barn door, #219 by Creative Homes.

New-fashioned farmhouse

• Stainless-steel farmhouse sink in place of traditional white porcelain.

• Windows trimmed in black casings against white woodwork and walls. • Sleek tin accent wall instead of distressed barnwood. • Charcoal gray or black shiplap paneling rather than plain white. • A “modern farmhouse” Dream Home in Edina juxtaposes metal stair railings and concrete vanities with rough-sawn wood beams and batten-board finishes.

Hot in the kitchen

• Today’s kitchens often sit in the center of an open floor plan. Owners of upperbracket homes are requesting separate prep and cleanup areas, called a “kitchen within a kitchen,” to keep messes and small appliances out of sight. Homes without that extra space typically include a big walk-in pantry. “It’s bringing back that segmented room without compromising the open concept,” said Baar. • Bold-patterned mosaic backsplashes make an arty statement against a neutral white backdrop. “High-end Dream Homes tend to go more cutting-edge with

backsplashes,” said Baar. • While gray and white kitchens are still the rage, some consumers are going back to rich darker-stained cabinets. • For counter and island tops, slabs of quartz, soapstone, marble, recycled glass and butcher block have become popular alternatives to the familiar granite. • Edison bulbs inside glass pendants illuminate islands with a golden glow. “It’s a modernized look from the past,” said Baar. • Appliances include double-wall ovens, oversized refrigerators, microwave ovens concealed in pullout drawers and cooktops

with storage below — all in stainless steel, of course.

Bonus and flex rooms

• A lofted area at the top of a staircase to do homework, watch movies, serve as a kids’ play zone or just a place to unwind before bedtime. “It can change as the kids grow,” said Baar. • Wine cellars in a lower level can serve as simple storage or can be large enough to include a wine-tasting room. • Sport courts and indoor putting greens for year-round practice and play. Lynn Underwood • 612-673-7619

Parade of Homes Remodelers Showcase

By KIM PALMER • kim.palmer@startribune.com

hen Melissa Oszustowicz moved from Hawaii into her house in Edina, she wasn’t thinking long-term. “I didn’t even know what it looked like when I started renting it,” she recalled of the 1969-built two-story. But the house ticked off all her must-have boxes: It was in the Twin Cities, in a convenient location, and it was big enough to share with her parents. And, important for an animal lover, it allowed pets. Oszustowicz, who grew up in Wayzata, had moved to Hawaii several years earlier to help launch and operate a family-owned chocolate company. But in 2005, with her mother battling cancer, Melissa and her parents returned to Minnesota for better access to health care, family and friends. “It was our base,” Melissa said. Her brother, Adam, stayed behind in Hawaii to run the business. Their mother’s condition worsened, and Adam, too, eventually returned to Minnesota to be with his family. By then, Melissa had bought the house. The family liked its comfortable features, its double lot and easy-access location. “And we have the world’s nicest neighbors,” Melissa said. Multigenerational living felt natural to the Oszustowiczes, especially after their experience on the islands. “In Hawaii, it was the norm,” Adam noted.

What: Self-guided tour of 57 newly remodeled homes, sponsored by the Builders Association of the Twin Cities (BATC). Projects range from kitchen and bath makeovers to owners’ suites to wholehouse remodeling. When: 1-7 p.m. Sept. 30, noon-6 p.m. Oct. 1-2. Where: Homes are located throughout the Twin Cities metro area. Guidebooks available at Holiday Station Stores. For more information, visit paradeofhomes.org.

I’ve always thought of September as the beginning of the year — the real “new year.” To this day (many years out of school), I get that anything’s-possible-freshstart feeling that accompanied my return to the classroom. This September, my excitement for a new beginning has been shared with my daughter, who, after years of dorm living, moved into an unfurnished rental apartment with three of her friends. Although it’s a somewhat rundown and dingy apartment, the girls are thrilled; they share a living/dining/kitchen area, but each has her own bedroom. Their excitement over shopping for and furnishing the apartment was dampened only by the overwhelming thought of having to do so from scratch. My daughter turned to me for some decorating advice. Here’s what I told her: Buy secondhand or borrow. Try to buy as many of the large items (sofa, dining table, coffee table) as you can from the previous tenant, which saves money and the hassle of moving the items in. My daughter and her roommates bought an Ikea sectional from the previous renters; all they had to do was purchase a new slipcover. The girls were also able to buy a simple dining table and a coffee table from other friends. The one thing I do not recommend ever buying secondhand is a mattress. It’s best to start fresh. Roll on the paint. Even though most rentals do not allow tenants to paint, it is unlikely that a landlord would object if you splash a fresh coat of white paint on the walls. Typically, I use Benjamin Moore’s Decorator’s White, but for my daughter, who had never painted a room before, I suggested she use Valspar’s Perfect White (sold at Lowe’s), which is a paint and primer in one. It rolls on easily, and after only one coat, the walls looked markedly better. See APARTMENT on H3 Ø

Cost: Free; $5 suggested donation to tour two Artisan Dream Remodels, both in Edina, with proceeds to benefit the BATC Foundation.

Siblings Melissa and Adam Oszustowicz, upper left, live with their father, Richard, in a house in Edina that they recently remodeled to better serve their family. They’re pictured with their dog Patch. Before the remodeling, lower left, the kitchen was dark and cramped.

See FAMILY on H5 Ø

Target’s Crosby schoolhouse floor lamp ($50, target. com).

STAR TRIBUNE/AIA EVERYDAY SOLUTIONS

Making room for an updated bath Minneapolis homeowners sacrificed a tiny closet to get a family-sized bathroom. By LYNN UNDERWOOD lynn.underwood@startribune.com

H O T I N T H E K I T C H E N : Edison bulbs inside glass

pendants; mini prep kitchen; mahogany stained cabinets above a chevron-patterned backsplash.

B O N U S A N D F L E X R O O M S : Wine cellar with a tasting room, and

upstairs lofted area has multiple functions, both #385 by Mattamy Homes; indoor sport court, #40 by Robert Thomas Homes.

PETER ATKINS

The new family-sized bathroom, designed by Joy Martin Architecture, has sinks for all.

The challenge: Architects and homeowners Joy and Ted Martin were tired of sharing a tiny, outdated second-floor bathroom, built inside a dormer of their 1920s Minneapolis Craftsman, with their two young children.

“We had to take turns brushing our teeth,” Joy said. The bathroom had a tub, but no shower, so the family was trekking downstairs to the main-floor bathroom shower. They needed a multipurpose bathroom with sinks and storage that would serve the needs of the whole family. “We chose to spend the budget on making a nice shared bathroom now, and planned to add a master bathroom when the children get bigger,” Joy said.

The designer: Joy Martin, Joy Martin Architecture, Minneapolis, joyarchitecture.com, 612-6169472. The couple were general contractors for the project. The solution: The Martins tore out the tub and knocked down a wall between the bathroom and a small hallway closet to gain space for a walk-in glass shower. Then they rerouted the plumbing and reconfigured the new bigger bathroom.

Sinks to serve all: The double wall-mount vessel sinks with vanities deliver storage and counter space. A mirror was cut to fit in the trapezoid-shaped wall space above the sink. Clean color scheme: In the small space, the light gray and bright white subway tile reflects the light and makes the bathroom feel larger, Joy said. The vanities from Ikea are painted white. In the shower, black pencil tile See SOLUTIONS on H3 Ø

star tribune

Feature story in the Sunday Homes and Garden section by Lynn Underwood discussing the hottest trends to see on tour; including an interview with Katy Barr and photos of several homes

Remodelers Showcase cover story in the Sunday Homes and Garden section by Kim Palmer on the Puustelli remodel of a multigenerational home in Edina (R33)

SEPTEMBER 11, 2016

SEPTEMBER 25, 2016

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PRESS COVERAG E

newspaper coverage

PRESS COVERAG E

newspaper coverage (continued)

mpls.-st. paul business journal Dream Home feature showcasing Home #199 by Kroiss Development in Crocus Hill, with information and 10 photos SEPTEMBER 9, 2016

radio coverage

wcco-am Phone interview at 9:40 pm with WCCO-AM’s Moose Miller, who interviewed Troy Asleson, owner of Stone Cottage Construction and Vice Chair of the Parade of Homes Committee SEPTEMBER 8, 2016

wcco-am Shawn Nelson and Jayme Lennon of New Spaces appeared on the WCCO-AM Real Estate Radio Hour (19 minute segment) OCTOBER 1, 2016 http://www.radiotapes.com/BATC/WCCOAM_10-1-2016.mp3

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With a mixed print marketing campaign, the Parade of Homes and Remodelers Showcase enjoyed significant exposure to a targeted Twin Cities market through newspaper and magazine ads. ZSW

What $339,000 buys in the metro area. H2

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H1 Sunday, Sep. 11, 2016

Parade of Homes: First look at trends on the tour. H3

Renters shouldn’t pay for normal wear. H6

INDOORS & OUT 2

HOMES

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S TA R T R I B U N E . C O M / H O M E S • S E C T I O N H

A8 • S TA R T R I B U N E

Striking nurses vote Monday on new offer from Allina ø NURSES from A1

“This decision is now in the hands of our nurses,” Allina said in a statement. “The offer they will vote on represents a true compromise that addresses all the issues raised by the union while offering a fair, respectful transition plan for nurses to the Allina Health core insurance plans.” The proposed three-year contract gives Allina executives their ultimate prize, a

& GARDENING

S AT U R DAY, O C T O B E R 1 , 2 0 1 6

phaseout of four union-backed health insurance plans that they viewed as too costly to maintain. But it offers the nurses some assurances about cost and quality of the alternative plans. Under the latest offer, the two most popular union health plans would be retained until 2020 and remain unchanged, though Allina would provide bonuses to nurses who switched to one of the com-

OYSTER PERPETUAL

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pany’s health plans in the next two years. Allina also committed to keeping its Allina First plan — so named because it gives incentives to use its own doctors and hospitals — unchanged throughout the three-year contract, and to never change its actuarial value by more than 7 percent in any three-year period. The proposal also gives nurses 2 percent raises in each of the next three years and a $500 bonus next June. The vote comes at a pivotal juncture, because striking nurses will temporarily lose their health benefits on Saturday until they return to work. Nurses picketing outside Abbott Northwestern Hospital in Minneapolis Friday morning expressed disappointment at the proposal and wondered if Allina wanted to test the resolve of striking nurses who are about to lose their health coverage. “After three days of negotiations, I really thought they would have come out with a contract that we could support,” said Shannon Stenson, an Abbott critical care nurse.

Who: 4,800 Allina Health nurses represented by the Minnesota Nurses Association went on strike on Labor Day. Why: Nurses objected to Allina’s effort to phase out union-backed health insurance plans. Affected hospitals: Abbott Northwestern, United, Unity, Mercy and Phillips Eye Institute.

One of the union negotiators, Abbott nurse Angela Becchetti, said the team’s decision not to make a recommendation is an acknowledgment of gains in some areas, but of Allina’s resistance to the union’s health care demands. “We would offer one solution and they would present five more problems,” said Becchetti, adding that it felt like “we were almost bargaining against ourselves at the end.” Among the compromises was a provision to address nurses’ concerns about workplace safety; Allina agreed to provide 24-hour security staffing in its emergency rooms. The union also wanted Allina to free supervisory charge nurses of their direct

patient assignments, so they could support front-line nurses in caring for their patients, but the contract proposal only calls for a joint nurse-company committee to address the problem. Becchetti said one important concession reached during negotiations this week was that a mediator would resolve any disputes that this staffing committee couldn’t work out. Nurses for months insisted on keeping their union-backed health plans, which feature low or no deductibles, arguing that they are at elevated risk of illness and injury due to the hazards of their jobs. Nurse negotiators eventually agreed to a phaseout of those plans, but in exchange sought some control over the company insurance plans to

TOUR 57 REMODELED HOMES. Photos by TOM WALLACE • tom.wallace@startribune.com

September 30 – October 2

The dining room, above, in the Wilsey family’s Summit Avenue home features carved woodwork and beams, built-ins and an original handpainted mural. Below, the entry in Dave and Karen Hartje’s home is enhanced with arches and elaborate millwork. Both homes will be open to visitors during the Sumummit Hill House Tour.

GRAND OLD SUMMIT

ParadeofHomes.org rolex

oyster perpetual and day-date are ® trademarks.

Free Guidebooks at

Sponsored by:

assure that their costs and benefit levels didn’t change. Allina rejected the request, though, prompting the nurses to go on strike as of Labor Day. The prolonged negotiations have taken a toll. Allina’s cost to bring in replacement nurses during the two strikes easily surpassed $40 million. Striking nurses meanwhile were scrambling to find replacement income — hundreds are working at the Ryder Cup this week — and appealing to a union hardship fund. The absence of guidance from the union bargaining committee on the contract proposal is unusual. In 2010, more than 12,000 Twin Cities nurses were prepared to strike for a second time until their hospitals made last-minute concessions that preserved their pensions and produced a contract that the union recommended. Becchetti said nurses voting on Monday should decide “what’s best for their families and their practice.” Votes will be tallied separately for each of the Allina hospitals under strike: United in St. Paul, Mercy in Coon Rapids, Unity in Fridley, and Abbott Northwestern and the Phillips Eye Institute in Minneapolis. That raises the possibility that the strike could end at one hospital and continue at others. Cardiac nurse Eyobe Woldemariam has been providing paid rides via Uber to earn income during the strike, noting that he has a wife and three small children and also supports his extended family in Ethiopia. But he didn’t see enough compromise in the newest contract offer to support it, even though he already uses an Allina corporate health plan for his family. “We voted no already,” he said, “and this is the same thing.” Jeremy Olson • 612-673-7744

The Summit Hill House Tour opens the doors to the stately mansions of historic St. Paul. By KIM PALMER • kim.palmer@startribune.com

Karen Hartje used to be one of the people queuing up to gaze inside the Victorian-era mansions on the Summit Hill House Tour. This year, for the first time, Hartje will have a different role: opening her own home so visitors can take a peek inside at her ornate arched foyer, crystal chandeliers and elegant music room. Some might be reluctant to invite strangers to trudge through their home, but Hartje considers it an honor. “I was delighted to have been asked.” September is house-gawking season, with home tours of all types coming up in the weeks ahead. But the Summit Hill House Tour is the grand dame. It offers an entree into the well-preserved historic houses located along Summit Avenue and the surrounding neighborhood, most of them built a century or more ago for St. Paul notables. The houses in Summit Hill also represent a diverse array of architectural styles, including Queen Anne, Tudor, Italianate, Georgian, Gothic and Colonial Revival. Many were designed by renowned architects such

Summit Hill House Tour What: Self-guided tour of 10 homes, plus a few landmark public buildings, in St. Paul’s historic Summit Hill neighborhood. When: Noon-6 p.m. Sept. 11. Cost: Tickets, $35, can be purchased at summithillhousetour. com/tickets. Same-day tour tickets and will-call pickup will be available during tour hours at a tent in front of the Mitchell Hamline School of Law, Milton St. and Summit Av., St. Paul.

as Cass Gilbert and Clarence Johnston. And most of the homes boast Old World features like stained- and leaded-glass windows and intricate carved woodwork, plus relics of a bygone age such as maids’ quarters and servants’ stairways. Hartje and her husband, Dave, bought their Summit Avenue house two years ago and are opening it for the tour for the first time. Neighbors Shari and Roger Wilsey are sharing their home for the last time. They’ve lived on Summit Avenue for 17 years, in a 1904 landmark that sits within sight of the governor’s residence. Over the years, the Wilseys have restored every inch of their own 10,000-square-foot mansion and its original carriage house. Their home was on the tour one year, their carriage house another. This year, both will be open for visiting. The Wilseys, soon to become empty nesters, are “ready to move on,” said Shari, probably to a smaller house closer to their grown children and grandchildren. “I’d love to turn it over to somebody who’d love it as much as we did,” she said. “We still love the place.” A look at two homes on this year’s tour, H5

Tour 423 New Homes

September 10 THROUGH

October 2

ParadeofHomes.org Sponsored by: Guidebooks Available at:

W W W . T I L E S H O P . C O M

Tour 57 Remodeled Homes

September 30 THROUGH

October 2

TOUR 423 NEW HOMES.

Tour 423 New Homes

September 10 THROUGH

October 2 ParadeofHomes.org Guidebooks Available at:

TOUR 57 REMODELED HOMES.

September 10 – October 2 ParadeofHomes.org

Sponsored by:

Sponsored by: W W W . T I L E S H O P . C O M

Free Guidebooks at

September 30 – October 2 ParadeofHomes.org

ParadeofHomes.org

Sponsored by:

pioneer press 1/4 page Real Estate section ad OCTOBER 2, 2016

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ADVERTISING

print advertising (continued)

southwest journal 1/2 Page ad SEPTEMBER 22, 2016

woodbury bulletin 1/3 Page ad

TOUR 57 REMODELED HOMES.

SEPTEMBER 28, 2016

September 30 – October 2 ParadeofHomes.org // Free Guidebooks at

Sponsored by:

New Homes Still Open! Tour 57 Remodeled Homes

Thursdays–Sundays through October 2nd

September 30 THROUGH

October 2

sun newspapers 1/4 Page ad ParadeofHomes.org

Guidebooks Available at:

SEPTEMBER 29, 2016

Sponsored by:

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ADVERTISING

print advertising (continued)

real estate agent magazine Full page ad on inside front cover SEPTEMBER 2016

TOUR 57

REMODELED HOMES. Explore home designs, styles, colors, finishes and products this Fall at the Parade of Homes Remodelers Showcase.®

September 30 – October 2 ParadeofHomes.org // Free Guidebooks at

Sponsored by:

New Homes Still Open!

Thursdays–Sundays through October 2nd

minnesota vikings official 2016 yearbook

villager newspaper

Full page ad

1/4 Page ad

2016/17 SEASON

SEPTEMBER 28, 2016

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ADVERTISING

print advertising (continued)

lavender magazine Full page ad AUGUST 18 ISSUE, 2016

mpls.st.paul magazine home & design Front cover dot whack OCTOBER ISSUE, 2016

Ends October 2 Experts in Building Community

lavender magazine Full page ad SEPTEMBER 15 ISSUE, 2016 Helping you

Find a Community You’ll Love The Twin Cities is a Great Place to Call Home. And We’re the Professional Builders and Remodelers That Build It. Find your new home in a community you’ll love 12:00 noon – 6:00 pm Thursdays through Sundays through October 2

Find the professional remodeler to help you stay in the community you love 1:00 – 7:00 pm Friday September 30; 12:00 noon – 6:00 pm Saturday & Sunday October 1-2

ParadeofHomes.org Your year round home resource: find homes, builders, remodelers, home products and services; view thousands of beautiful home photos and create your own idea gallery; learn what you need to know to make smart housing decisions

Experts in Building Community BATC.org | ParadeofHomes.org

mpls.st.paul magazine home & design Inside front cover ad OCTOBER ISSUE, 2016

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Billboards and posters generated 31,080,561 impressions across the Twin Cities market.

clear channel outdoor Digital billboards SEPTEMBER 5- OCTOBER 2, 2016

outfront outdoor Digital billboards SEPTEMBER 2- OCTOBER 2, 2016

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ADVERTISING

out of home

ADVERTISING

out of home (continued)

clear channel outdoor Static bulletins (Parade of Homes) and posters (Remodelers Showcase) AUGUST 22-SEPTEMBER 18, 2016

Go Tour.

Explore more home designs, styles, colors, finishes and products this Fall at the Parade of Homes.

outfront indoor Backlit posters for downtown skyways and Mall of America (fixed + digital)

SEPTEMBER 1- OCTOBER 2, 2016 423 New Homes to Tour & 295 Energy Savers

September 10–October 2 57 Remodeled Homes to Tour

September 30–October 2 Guidebooks Available at:

ENERGY IN PARTNERSHIP WITH

Sponsor by:

W W W . T I L E S H O P . C O M

Tour 423 New Homes

SEPT. 10-OCT. 2 57 REMODELED HOMES SEPT. 30-OCT.2 Open Thursdays–Sundays, Noon–6pm ParadeofHomes.org Logo usage guideLines The Holiday logo is available for use by the Holiday community and vendors, which—when used consistently—helps create a relationship between the consumer and Holiday products and services. To ensure the logo is used effectively, please follow the guidelines below:

GUIDEBOOKS FREE AT:

PANTONE 485 RED C0 M93 Y95 K0

SPONSORED BY:

PANTONE 293 BLUE C100 M68 Y0 K2

W W W . T I L E S H O P . C O M

Logo variations

The only variation in the logo is the registration mark. When using the logo on a light background, the registration mark should be Pantone 485 Blue. When using the logo on a dark background, the registration mark should be White.

singLe coLor usage

Although the full color version is preferred, the logo may be reproduced in a single color as Black, Pantone 485 Red, or Pantone 293 Blue. When using the logo on a dark background, the registration mark should be White.

ContaCt the advertising department at (952) 830-8027 for more information or requests.

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Reaching prospects on their computers and mobile devices is a growing percentage of our media buy. Using top local websites (StarTribune.com, TwinCities.com, WCCO.com and Xfinity) combined with a strong targeting and retargeting campaign, our message is garnering millions of views across the region.

adroll Digital retargeting SEPTEMBER 5OCTOBER 2, 2016

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ADVERTISING

digital advertising

ADVERTISING

digital advertising (continued) xfinity Homepage and sign-in page roadblocks, run of site banners and email banners with 2,084,000 total impressions SEPTEMBER 5-30, 2016

choozle Digital ads delivered to target audiences SEPTEMBER 5-30, 2016

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ADVERTISING

digital advertising (continued)

startribune.com Homepage takeover SEPTEMBER 5 & 30, 2016

startribune.com Banner ads SEPTEMBER 5-OCTOBER 2, 2016

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ADVERTISING

digital advertising (continued)

twincities.com Email and web banners with 2,000,000 impressions SEPTEMBER 5-OCTOBER 2, 2016

wcco.com Video pre-roll - :15 spot with 111,642 impressions SEPTEMBER 5-OCTOBER 2, 2016

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(continued)

wcco.com Homepage takeover with 188,058 impressions SEPTEMBER 5, 28 & 30, 2016

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ADVERTISING

digital advertising

ADVERTISING

digital advertising (continued)

wcco.com Digital ads SEPTEMBER 10OCTOBER 2, 2016

wcco.com Email marketing SEPTEMBER 7, 2016

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(continued)

bring me the news/ go news Native ad in email, directing to blog with 241,000 impressions and 1,133 clicks for a .47% click through rate SEPTEMBER 29-OCTOBER 1, 2016

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ADVERTISING

digital advertising

ADVERTISING

television Using primarily morning news, our TV buy is designed to showcase Parade Homes and excite viewers about joining the tour at a time they generally watch live and won’t be clicking out of commercials.

kare11

kstp tv

:15 second spot

SEPTEMBER 5-OCTOBER 1, 2016

kmsp fox 9

wcco tv

:15 second spot

:05 tag, :15 second spot

SEPTEMBER 5-OCTOBER 1, 2016

https://www.youtube.com/watch?v=SD9GhmnqaQ4 https://www.youtube.com/watch?v=6GxKhcqqNq0 https://www.youtube.com/watch?v=DAcFdjId530 https://www.youtube.com/watch?v=KorNURamgkw

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ADVERTISING

radio With hundreds of radio spots across a huge swath of local listeners, we make a big impact to numerous target audiences.

kdwb

keey

ktcz

kqql

:30, :15 & :05 spots

SEPTEMBER 7 -OCTOBER 1, 2016

kfan

kstp

kstp-am

ktmy

:30 & :15 spots

:30, :15 & :10 spots

:30 & :15 spots

SEPTEMBER 7 -OCTOBER 1, 2016

kmnb

kqrs

wgvx

kxxr

:30 & :15 spots

:30, :15 & :05 spots

:15 spot

SEPTEMBER 7 -OCTOBER 1, 2016

ktwn

know

kcmp

ttn

am950

:30 & :15 spots

:15 scripted spot

:15 & :05 scripted spots

:15 spot

:30 & :15 spot

SEPTEMBER 7 -OCTOBER 1, 2016

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Distributed at over 200 Holiday Stationstores, our comprehensive Guidebook has a net circulation of 80,000 copies and a months-long shelf life.

printed guidebook

digital e-magazine https://issuu.com/batc/docs/poh_f16_web

B6977 B6516

B6654 B6824

WEST

WEST ORONO

Style

Michael Paul Design + Build

3185 Casco Circle 612-462-4000 stonewood.com

394

Shoreline Dr. Casco Pt. Rd.

Others from $1,400,000

ORONO

LAKEVIEW 4645 St. Andrews Street 612-597-8900 | 763-478-0320 swansonhomes.com

McCulley Rd.

I-394 W.; continue on US 12 W.; take County Road 15 W. exit; merge onto Shoreline Drive; left on Casco Point Road; first left onto Casco Circle.

Casco Cir.

Set on the former Lakeview golf course, this cul-de-sac site provides both treelined privacy and panoramic views of rolling hills and pond. Soak in the sites from this European-influenced residence, which artfully weaves the best of old carriage house and Hollywood glam through dramatic use of gold and black, alluring whites, weathered woods, and unique textures. With all the modern conveniences, this home is perfectly suited to entertain friends and family or quietly enjoy the serenity.

SWANSON HOMES $2,000,000

MN Lic. #BC594315

ENERGY IN PARTNERSHIP WITH

293

MINIMALISTIC STYLE AFLOAT

Photography by Landmark Photography

| Parade of Homes

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Look for entries in green and ask to see an HPR at any of these Energy Tour homes. See pages 33-44 for details. Highmark Builders, Inc.

8/11/16 12:27 PM

editorial content

Energy Savers on Tour!

Parade of Homes

www.ParadeofHomes.org | September 10–October 2, 2016 | Thursday-Sunday 12-6pm

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8/11/16 12:27 PM

ORONO

Lakeview 515 N. Arm Drive 952-356-7585 nortonhomes.com

I-394/Hwy. 12 to Co. Rd. 6/Wayzata Boulevard exit; follow Co. Rd. 6; left on McCully (becomes N. Shore Dr.); left on N. Arm Dr.; right on Lakeview Parkway.

Lakeview Pkwy.

MN Lic. #BC627982

39 Others from $384,990

MINNETRISTA

Red Oak 4813 Red Oak Lane 952-392-8926 calatlantichomes.com/

394

12 12

US 12 W.; exit County Highway 6; right onto 6; left onto McCulley Road (becomes N. Shore Drive or County Road 19); left onto N. Arm; home on right.

N. Arm Dr.

W. Branch Rd.

Situated just north of Jennings Bay, the picturesque Red Oak community features mature trees, rolling hills, and spectacular home sites. The 3,812 sq. ft. Springfield model has an open layout that is complemented by a dramatic two-story foyer, large family room with gas fireplace, private office, and lightfilled kitchen with warm-toned wood cabinetry, large center island, granite countertops, and adjoining morning room. Upstairs is a spacious owners' suite with a sitting area and tiled walk-in shower, two additional bedrooms and a loft. The lower level is completed by a recreation room, fourth bedroom and an additional bath.

CALATLANTIC HOMES $599,990

Red Oak Ln.

McCulley Rd.

494

MN Lic. #BC639221

Hwy. 494 to Hwy. 12 west; exit at Co. Rd. 6/ Wayzata Blvd.; south on Co. Rd. 6; left onto McCulley Rd.; continue south on Co. Rd. 19; right on Red Oak Ln. MN Lic. #BC700385

B6568 B6999

37 GONYEA HOMES, INC.

Floating shelves are a hot trend that's been defying gravity for awhile now. Balance this look with a minimalistic design for a brave and bold style.

Others from $975,000

McCulley Rd.

N. Arm Dr.

Norton Homes welcomes you to Lakeview, a brand new, one-of-a-kind community located in Orono by Lake Minnetonka's northern shores. Lakeview combines the best of neighborhood living with the wide open feel of rural-sized lots set amongst restored prairie lands. Norton Homes is proud to present its Fall Parade of Homes model featuring luxurious, one-level living, high-end amenities and spaces for everyone in the family. Other upscale, custom home packages are available starting from the upper 900's. Welcome to Lakeview. Welcome to the start of something amazing.

NORTON HOMES, LLC $1,600,000

Go Tour

City Homes Design + Build, LLC

Our favorite styles plucked from the amazing homes displayed on the 2016 Artisan Home Tour

112 | Parade of Homes

2016-08-05_09-46-33 - New Home Catalog.indd 112

$986,000 ORONO

LAKEVIEW 795 Lakeview Parkway 952-476-3659 | 763-438-0355 gonyeahomes.com

McCulley Rd.

N. Arm Dr.

Branch Rd.

494

Don’t miss this 4,318 sq. ft. home in scenic Orono. Grab a book from the custom built-ins and warm up next to the beautiful tile FPL in the GR. The huge, granite-topped center island in the gourmet KT overlooks the open main level and deck with tremendous views. Head upstairs and relax in the luxurious owners’ suite with spacious walk-in closet and tranquil bath. The 2nd and 3rd bedrooms share a well-appointed Jackand-Jill bath. The 4th bedroom is great for guests with an en suite bath and ample walk-in closet. Have fun in the sport court, stretch out in the exercise room and cool off with some refreshments from the bar. I-494 to Hwy. 12; west on US Hwy. 12 to County Road 6; County Road 6 W. to North Shore Drive; North Shore Drive to West Branch Road; east to Lakeview. MN Lic. #BC002459

www.ParadeofHomes.org | September 10–October 2, 2016 | Thursday-Sunday 12-6pm

8/10/16 5:11 PM

40 ROBERT THOMAS HOMES, INC. $779,010

Others from $509,900

MINNETRISTA

Sunnybrook 1601 Dutch Lake Drive 952-715-6361 | 952-322-8700 robertthomashomes.com 12

Sunnybrook Cir. Dutch Lake Dr.

394

Shoreline Dr. 494

110

Association-Maintained

The 2015 BATC Builder of the Year, Robert Thomas Homes, Inc., introduces the Tradition Collection and our Broadmoor model in amenity-rich Sunnybrook, Minnetrista. This 5-BR, 4.5-BA, 3-car garage, architect-designed two-story home offers over 5,300 sq. ft. of finished living space. Features such an upper-level bonus room, guest suite with bath, formal DR with butler's pantry, open kitchen design with walk-in pantry, large gathering room, main-floor flex room, exceptional owners' suite and bath with large walk-in shower, indoor sport court, finished lower level, and custom built-ins makes this home a must see. Westonka Schools. I-494, west on I-394/Hwy. 12 to Co. Rd. 15/ Shoreline Dr. exit; W. to Co. Rd. 110/Commerce Blvd.; N. to Sunnybrook Cir.; left to Dutch Lake Dr. and model. MN Lic. #BC644819

Wheelchair-Visitable

Open Extended Hours

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builder strips

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41 ETERNITY HOMES, LLC $599,900

Others from $500,000

MINNETRISTA

Sunnybrook Farm 5644 Sunnybrook Circle 612-695-4124 | 651-460-3043 eternityhomesllc.com

Sunnybrook Cir.

Commerce Blvd.

ARTISAN HOME TOUR

The gorgeous gemstone wallcovering boasts a unique pattern that's one in a million, while the more modest powder room pattern offers everyday interest. If perfectly polished walls won’t suffice, rustic wood B6916 accents offer a stylish alternative.

Commerce Blvd.

DIAMOND OR THE ROUGH

Nestled on Lake Minnetonka, this custom cottage is colorful and cozy. The home includes a split master with his/hers master bedrooms, closets and bathrooms. Upstairs, the office features vaulted ceilings, custom cabinetry and lake views while a bonus room down the hall includes built-in bunk beds and extra living space. The lower level provides entertainment space with an exercise room, pool table, poker table, two bars and a sunken media pit with theatre seating. Special features such as French bleed hickory floors, copper gutters, copper flower boxes and a cantilevered deck on the lakeshore make this home one-of-a-kind.

North Shore Dr.

STONEWOOD, LLC $1,600,000 Steiner & Koppelman, LLC

North Shore Dr.

35 Great Neighborhood Homes

North Shore Dr.

MARKETING

parade of homes guidebook

Shoreline Dr.

Grand opening of our newest plan in Sunnybrook Farms/Dutch Lake Knolls on a private wooded setting. Our open and spacious "Vail" plan offers a stunning sun room, gourmet kitchen, extended dining room, and large great room, fireplace, built-ins, arches and niches on the main floor. The upper level offers an impressive master suite, three additional bedrooms, laundry and loft area. Our stunning custom millwork, hardwood and tile floors are just a few inclusions of our standard features. The plus with this amazing floor plan is that it offers an option to have a 30'x21' indoor sports court. Commerce Boulevard to Sunnybrook Circle; west to home on the right.

MN Lic. #BC638704

Parade of Homes

| 113

8/10/16 5:11 PM

MARKETING

remodelers showcase guidebook Distributed at over 200 Holiday Stationstores, the comprehensive guidebook has a net circulation of 60,000 copies and a months long shelf life.

printed guidebook

digital e-magazine https://issuu. com/batc/docs/ rs_f16_web

ETHICAL

do remodeling business

R6766

R6939

R6598

R6534

with a PRO

when you can

All the remodelers you’ll meet on the tour are members of the Builders Association of the Twin Cities (BATC). That means they’re ethical, educated and committed to the industry.

Remodel

MINNEAPOLIS

2923 - 46th Avenue S. 612-827-3800 whitecraneconstruction.com

East Lake Street to 46th Avenue S.; head north to home at 2923 46th Avenue S.

Lake St.

R40

Wow, what a treat to create with Twin Cities lifestyle blogger and designer, Kate Arends of WitAndDelight.com, on her own home. We opened up the main level, added a powder room, a complete new kitchen and defined the front entry. You will love how we finished the stairway leading down to the newly finished basement. The spaces are new and fresh while respecting the design of the original home. Another can't miss by McDonald Remodeling! For more information on the project, visit WitAndDelight.com and search McDonald.

MCDONALD REMODELING, INC. Bathroom, Kitchen, Lower Level, Main Level ST. PAUL

492 Otis Avenue 651-554-1234 mcdonaldremodeling.com

Beverly Rd.

AUTHENTIC CONSTRUCTION CO., INC. Bathroom, Deck/Patio/Porch, Exterior, Kitchen, Mud Room/ Laundry ST. PAUL

1440 Summit Avenue 651-228-9102 authconst.com 94

Otis Ave. Marshall Ave.

MN Lic. #BC335612

R43

I-94; south on Cretin Avenue N.; right on Beverly Road; left on Eustis Street; left on Otis Avenue; house on left. Or north on Otis from Marshall Avenue.

Summit Ave.

Enter this beautiful and historic residence and you will be filled with awe! Winter Carnival Royalty had lived here previously and hosted many elegant Queen of the Shows events in this grand place. Inspired by the home's charm, the new owners planned for a splendid, new gourmet kitchen to replace the outdated kitchen. A powder room was added to reclaimed space on the first floor. Painstaking efforts were made to restore the home to its original grandeur. Come see a bit of St. Paul Winter Carnival history and ask about the indoor fountain in the sun room. Marvin Windows and Mingle Cabinetry are featured in this project.

Parade of Homes Remodelers Showcase®

September 30–October 2, 2016 | Friday, 1-7pm, Saturday & Sunday 12-6pm

HOMES $5

TIM LEMKE CONSTRUCTION, INC. Bathroom, Kitchen, Whole House ST. PAUL

1599 Portland Avenue 651-602-9001

I-94 to Snelling Avenue; south to Portland; west one block to home (north of Summit Avenue and 1/2 block west of Snelling Avenue.)

Summit Ave.

Parade of Homes Remodelers Showcase®

MN Lic. #BC253408

R42 SICORA, INC. Whole House ST. PAUL

1812 Summit Avenue 952-929-0098 | 612-834-8725

Summit Ave.

Snelling Ave.

R41

TLC completed a stunning renovation of this century-old home once called "...one of the finest prairie-style houses built in all of St. Paul". An entirely remodeled second floor features an elegantly spacious master bedroom with a jaw dropping en suite. The kitchen's new stainless steel appliances, bold slate flooring, and white spring granite counters provide a dignified contrast with the remarkably detailed red birch custom cabinetry and redbrick tile backsplash. The 100-year-old woodwork and oak flooring were refinished to their original luster, reviving this home's historic charm and character that shouldn't be missed!

Located on iconic Summit Ave., this historic home was in need of restoration. Sicora took great care in maintaining the architectural integrity of this 100-yearold home while updating it with modern amenities. A gourmet KT with inset rift sawn oak cabinets includes a custom coffee bar. A mud room and powder BA transformed the back entry. A minimalist approach was taken on the UL to add a master suite complete with a spa-like BA. The sun room off the BR creates a cozy space for lounging complete with a smartly designed laundry closet. The guest BA has period tile and an airy 3-sided glass shower. This home is truly a must-see! Highway 94 to Snelling Avenue S.; west on Summit Avenue; house located on south side of Summit Avenue, near the Fairview Avenue intersection. MN Lic. #BC253425

September 30–October 2, 2016 | Friday, 1-7pm, Saturday & Sunday 12-6pm

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editorial content

MN Lic. #BC329850

REMODELED

Portland Ave.

www.ParadeofHomes.org

I-94 W. to exit 238 for MN-51/Snelling Avenue; south on Snelling Avenue; east on Osceola Avenue; destination will be on right. Osceola Ave.

DREAM

BY W E N DY D A N K S 8

ARTISAN

Fairview Ave.

committed to the industry

Remodelers who make the effort to join and participate in an organization like BATC show they are committed to the remodeling industry and remaining an active part of it. That’s not something you should take lightly. All too often we hear about families who hired a fly-by-night contractor but were left with an unfinished project while the money and the remodeler are long gone.

1572 Osceola Avenue 612-845-6937 julkowskiinc.com

MN Lic. #BC005210

R6593

Life is so much better in a home that ﬁts your family’s needs, lifestyle and tastes.

educated

BATC provides important educational opportunities, both to maintain their state licensing and to help improve their day-to-day business. BATC makes sure remodelers are current on regulations, building codes, new technologies and the latest products.

ST. PAUL

R6493

Snelling Ave.

COMMITTED TO THE INDUSTRY

St. Paul kitchens are known for their cramped quarters. See how Julkowski, Inc., transformed this segmented space into a kitchen with great flow! White painted crystal cabinets and mont bleu granite countertops lighten up the room. Original hardwood floors and a crackled gray tile backsplash add character and warmth. We even squeezed in a walk-in pantry and a place to hang your coat! Attention to detail and high-end finishes abound in this must-see kitchen!

JULKOWSKI, INC. Kitchen

I-94 to Lexington Parkway; exit south to Summit Avenue; west to home on the south side of Summit.

MN Lic. #BC205832

ethical BATC Remodeler members are required to sign and agree to

abide by a strict code of business ethics and agree to mediation, which BATC will provide should a dispute arise. BATC members are required to show proof that their Minnesota Contractors License is current, and that they have completed a minimum of three major, successful remodeling projects before being allowed to participate in any Remodelers Showcase tour.

R44

Snelling Ave.

Why Move

Why should that matter to you? Remodelers are invited guests into your home. They’ll be spending a lot of time with you and your family whether it’s a small bathroom redo or a full makeover. Making sure the remodeler you select has the best track record is essential.

Four fabulous females needed more space for living and for entertaining. Lower level, kitchen, and upstairs bath remodel. Lower level features craft room/guest bedroom. Interesting uses of space and fixtures to create powder room and storage areas. U-shaped kitchen features a butler's pantry, cork floors and a matte glass backsplash. Upper level bathroom floor is marble basket weave and not to be missed. Unique design touches reflect the owners' personalities.

Lexington Pkwy. S.

Bathroom, Great Room/Family Room, Kitchen, Lower Level, Main Level, Whole House

Cretin Ave. N.

WHITE CRANE CONSTRUCTION, LLC

46th Ave. S.

EDUCATED

R39

Eustis St.

Thank you for picking up our 2016 Fall Remodelers Showcase Guidebook! Since you have, I’m sure you’re either thinking about remodeling your home, or dreaming about doing so sometime in the future. In either case, you’ve come to the right place. The Remodelers Showcase is your very best opportunity to meet the region’s best professional remodelers, and be inspired by their work.

8/11/16 10:01 AM

#R28

#R31

EDINA

TOUR THE FALL ARTISAN DREAM REMODELED HOMES. Your $5 admission helps the BATC Foundation continue their efforts building and remodeling homes for area families in need. FIND MORE INFORMATION ON PAGES 30–32

BATCFOUNDATION.ORG

ARTISAN DREAM REMODELED HOME #R28 BY JAMES BARTON DESIGN BUILD, INC.

www.ParadeofHomes.org

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remodeler strips

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Parade of Homes Remodelers Showcase®

8/10/16 5:30 PM

MARKETING

holiday stationstores With racks and signage near checkout at 185 local stores plus another 63 outstate Holiday stops, our distribution partnership continues to assure prospects an easy-to-find copy is always nearby.

FREE

GUIDEBOOKS HERE ParadeofHomes.org rack sign In-store display at over 200 Holiday Stationstores with free copies of Parade of Homes and Remodelers Showcase printed guidebooks AUGUST 28-OCTOBER 2, 2016

window poster and pump dispensor sign Signage at over 200 Holiday Stationstores AUGUST 28-OCTOBER 2, 2016

FREE

GUIDEBOOKS HERE ParadeofHomes.org

digital message center Nearly 250 Holiday Stationstores promoted the Parade of Homes with 2,500,000 total impressions AUGUST 28-OCTOBER 2, 2016

P A G E 2 6 • P A R A D E O F H O M E S SM + R E M O D E L E R S S H O W C A S E ® • 2 0 1 6 F A L L M A R K E T I N G B R I E F

Our signature yellow and red directional and yard signs help tour-goers find entries while serving as another promotional vehicle of 3,500 “billboards” sprinkled throughout the region.

new home yard & directional signage One yard sign and six directional signs are delivered to each builder for placement during the Parade of Homes (a Green Path rider is attached to the yard sign if the home qualifies for the Green Path Energy Tour) SEPTEMBER 9-OCTOBER 2, 2016

remodeled home yard & directional signage One yard sign and six directional signs are delivered to each remodeler for placement during the Remodelers Showcase SEPTEMBER 29-OCTOBER 2, 2016

P A G E 2 7 • P A R A D E O F H O M E S SM + R E M O D E L E R S S H O W C A S E ® • 2 0 1 6 F A L L M A R K E T I N G B R I E F

MARKETING

entry signage

Four new home and two remodeled homes were selected by the BATC Foundation as Artisan Dream Homes this fall. To be considered, new homes must have a structure-only sales price of $1,200,000. Remodeled homes must have a project value of at least $400,000. Guests pay $5 to tour these homes, with all proceeds benefiting the BATC Foundation.

B6994 ARTISAN

B6859

dream home editorial PHOTOGRAPHY BY DAVID CHARLEZ DESIGNS

#372

Each new or remodeled home receives a dedicated, one page write-up in the printed guidebook

372

Stunning new construction on the shores of Prior Lake in Paradise Bay. Enjoy lake living in luxury with upgrades throughout this two-level masterpiece. This home is SW-facing to highlight amazing sunsets and long views of the lake through a main-level glass wall. Flat rear yard walks out to 67' of sandy level lakeshore for your outdoor entertaining needs. Features an open floor plan, sun porch, owners' suite with luxury bath, three additional BRs, five BAs and a heated three-car garage with lake storage. A grand bonus room with wet bar, card bar and home theater round out an entertainer's dream home! Additional lots available!

COPPER CREEK, LLC $1,635,000 PRIOR LAKE

14380 Watersedge Trail NE 612-414-4694 | 952-250-8869 coppercreekmn.com

• 4 bedrooms, 5 baths, 3,635 finished sq. ft. and heated 3-car garage with lake storage • Cedar shakes, custom metal roofing and the exterior’s standing seam “tower” with distinct finial topper immediately sets this home apart • The open concept design is infectious, but the home’s undeniable showstopper is the impressive solid wall of Marvin® glass allowing 180 degree lake views of Paradise Bay • The only thing you’ll love more than the gorgeous sunset views is this home’s stylish four-season sun porch featuring a charcoalcolored shiplap ceiling that pairs perfectly

surprise and delight. The oh-so-stylish space looks sharp with sleek black cabinets, gold hardware and a stunning cement tile adorned by a lively pattern

with layer upon layer of white detailing throughout • An all wood staircase shows off the home’s many intricacies with its custom designed solid alder newel posts and metal balusters • Enjoy the seamless flow to the gourmet kitchen with state-of-the-art appliances and a gorgeous solid walnut range hood • R & R is easy to come by when you have a home that takes care of itself. Enjoy your maintenance-free lakeside decking with glass railing, whole-house touchscreen automation system, and Cambria counter surfaces throughout • If you’re interested in a small room with big trends, the upstairs laundry room will

TOUR THIS HOME! Your $5 admission helps the BATC Foundation continue their efforts building and remodeling homes for area families in need.

JOHNSON REILAND BUILDERS & REMODELERS, INC. $499,900

Others from $350,000

NORTHFIELD

Spring Creek 6th Addition 1708 Michigan Drive 952-292-5999 jrbandr.com Michigan Dr. 3

Jefferson Pkwy.

Johnson Reiland welcomes you to this re-invented Craftsman-style home. Our goal is, that living in this home you might feel like you're in a century-old house with the advantages of a new home. The inset, quarter-sawn oak cabinets, wide mission-style trim, solid character-grade maple wood flooring add to this feeling of history. Other quality features include custom doors, luxury ceramic walk-in shower, Marvin windows, full-width front porch, cedar rear deck, walkout basement, and insulated three-car garage with custom garage doors. Many lots available in this exciting new Spring Creek neighborhood! From Highway 3, take Jefferson Parkway east to Michigan Drive; take a left and head north to the home.

• The grand bonus room is an entertainer’s dream! Knotty alder beams and abundant storage awaits your guests, with a full surround home theater, oversized built-in card table and wet bar • A chic custom barn wood vanity adds rustic style to the half bath located off the bonus room • Down the hall, an impressive soaking tub awaits in the spa-like master suite with magnificent barrel vault ceiling

Directions to Home: From I-35 go west on County Road 42; south on Rutgers Street to Watersedge Trail; left on Watersedge Trail to home.

B6819

dream home builder strip

374

This uniquely designed walkout rambler fits any lifestyle. Two bedrooms, one as owners' suite. Large, functional, with laundry room and owners' luxury bath adjacent. The second bed can be guest or kids. The basement is left to the imagination, two or three more bedrooms or all entertainment. The large family room will have you thinking you're on vacation with the private view of Boulder Point Golf Course. This is the perfect fit for the golfer or the entertainer. This is where you come home. You will feel naturally at ease, surrounded by nature and comforts of home. Granite countertops, hardwood floors, fireplace, XL garage.

K. MICHAEL HOMES, LLC

Specially designed strip located within the appropriate geographic area in the printed guidebook

$368,900

Others from $340,000

ELKO

Boulder Pointe 9736 Oxford Lane 612-685-0927 kmichaelhomes.com

Xerxes Ave. Oxford Ln.

Beard Ave.

I-35 to Co. Rd. 2; west one-half mile to Xerxes Avenue; south to Beard Avenue; west to Oxford Lane; north to home.

375

Professionally designed, this beautiful 2,300 sq. ft. four-bed three-bath walkout, ranch-style home offers a wide range of key features. Spacious private master bath with oversized vanity, large vaulted master ceilings, spacious vaulted kitchen with stainless appliances and granite countertops. Upgraded millwork package, plenty of closet space and storage. Balcony adjacent to dining room. Spacious finished lower level with natural stone front, large asphalt driveway, fully landscaped premium corner lot. Access to miles of bike paths, walking trails and parks. Close to I-35 and minutes to airport. Other ramblers from $259,000.

ST. VINCENT CUSTOM CONTRACTING, LLC $284,900

Others from $259,900

LONSDALE

Harmony Meadows 900 Sunset Court SE 612-363-5600 stvincent-contracting.com

MN Lic. #BC634128

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MN Lic. #20636389

B6786

Main St. S.

COPPER CREEK, LLC

West on County Road 42 from I-35; south on Rutgers Street to Watersedge Trail; left on Watersedge Trail to home.

373

MN Lic. #BC650323

Attention to detail. Timeless design. Inspired architecture. This Dream Home has it all. You will never tire of the gorgeous sunsets and endless views of Prior Lake. This impressive home sits on 67 feet of ﬂat, sandy lakeshore for your year-round enjoyment.

14380 Watersedge Trail NE, Prior Lake $1,635,000

S TYL E IC ON

DREAM HOME

| Parade of Homes

HOME

Rutgers St. NE

ARTISAN

DREAM

SOUTH

MARKETING

artisan dream homes

Hawaii St. SE

Sunset Ct. SE

From I-35, exit onto MN 19 toward New Prague; west 7 miles on MN 19; left (south) at light on Main; left onto Hawaii Street; right onto Sunset.

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MN Lic. #BC692206

www.ParadeofHomes.org | September 10–October 2, 2016 | Thursday-Sunday 12-6pm

8/10/16 5:22 PM

event signage In-home Artisan Dream Home signage

ARTISAN

DREAM HOME

Welcome

$5 ADMISSION Children 10 & Under Free

ARTISAN $5_Admission_Feb16_22x28.indd 1

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DREAM HOME

dream home yard & directional signage One yard sign and six directional signs provided to each Dream Home Welcome_DreamHome_20x30_Feb16.indd 1

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2/11/16 4:06 PM

MARKETING

green path energy tour This mini-tour has grown from four to 70 percent of entries in the Parade of Homes. To participate, homes must be energy-tested by a certified RESNET rater and added to the House Rater System.

HPR

Energy Services Network is an independent, non-profit organization that sets national standards for energy ratings, ensuring accuracy and consistency. Read more about them online at RESNET.US

Home Performance Report MN GREEN PATH | WWW.MNGREENPATH.ORG

HERS Index

ENERGY TESTED

Home Address: XXXX Home Street Minnetrista MN 55331

Square Feet: 4630 Bedrooms: 5 Baths: 5

Builder: Building Company www.buildername.com

ACH50

1.0

52 130+ AVG OLDER HOME

0 CODE REFERENCE HOME

1.0

NET ZERO HOME

AVG MN NEW HOME

This home is 48% more energy efficient than the HERS reference home built to code .

10 WORST

0 BEST

These results reflect Air Changes per Hour of measured air flow . 2

1 The RESNET Home Energy Rating System (HERS) score rates homes against an index of the code reference home of 100. The lower the score, the more energy efficient the home. Older homes often score 130 or higher. In Minnesota today, new homes built to code generally test about 80.

Serial #014250

2 The Air Changes Per Hour at 50 Pascals (ACH50) is the index used in blower door testing to indicate how airtight a home is. As with HERS, the lower the score the more energy efficient the home.

Minnesota’s Green Path is a program of the Builders Association of the Twin Cities.

MN Green Path Banner: Energy Tested indicates the home has been tested by a RESNET rater. Master or Advanced Certified indicates the home has reached a superior level of green, with all added features listed on the HPR

Home Information: Basic stats on the home

HERS Index: The lower the HERS number, the more energy efficient the home’s construction

HERS Graph: Places the home’s index along a continuum from “let’s heat the neighborhood” to net-zero where your Utility might even pay you for the excess energy you give back to the grid

ACH50: The Air Changes Per Hour index is calculated during the final blowerdoor test and measures the air infiltration into a new home — the lower the number the tighter the home

ACH50 Graph: Places the Air Exchange rating along the continuum from a leaky energy hog to a super-tight, superefficient home

HERS: This indexed rating system begins by assigning an “average” home (built to meet the energy efficiency requirements under the International Residential Code) an index of 100. Then, when new homes are energy tested they are compared to the indexed home of the same size and configuration and assigned a HERS rating. Homes that have a higher HERS are less energy efficient, those with a lower HERS are more energy efficient. Older homes generally test over 130 (and often well over 150), and homes built to the current Minnesota energy code will test below 80. A super-efficient home can have a HERS rating as low as 20, and those with solar or wind power can theoretically have a HERS index of zero. (But don’t forget that energy use correlates to the size of the space to be heated or cooled, so a 4,000 square foot home with a HERS index of 60 will still cost more to operate than a 1,500 square foot home with the same HERS.) HPR: MN Green Path’s Home Performance Report documents the testing data from an independent RESNET rater. An enhanced HPR will also include all the energy features included in a home built with features that offer added energy and green performance.

Fieldstone Family Homes, Inc.

ANDOVER

152 153 154 159

Caliber Homes, Inc. Sharper Homes, Inc. TriStar Homes, LLC MC Custom Homes, LLC

ANOKA

135

CalAtlantic Homes

APPLE VALLEY

328 329 330 331 332 333 334 335 336

Pulte Homes of Minnesota, LLC Pulte Homes of Minnesota, LLC GBI Homes, Inc. D.R. Horton, Inc. - Minnesota GBI Homes, Inc. Brandl Anderson Homes, Inc. Key Land Homes Lennar Country Joe Homes

ARDEN HILLS

198

Hanson Builders, Inc.

BAYPORT

229

Mattamy Homes

BAYTOWN TOWNSHIP

230 231

Creative Homes, Inc. Gonyea Homes, Inc.

BLAINE

106 107 108 109 110 112 114 115 117 119 121 122 124 125 128 129 131

Mark of Excellence Homes, Inc. Pulte Homes of Minnesota, LLC D.R. Horton, Inc. - Minnesota Eternity Homes, LLC Sharper Homes, Inc. Meadow Creek Builders, Inc. Tollberg Homes, LLC Eternity Homes, LLC Regenscheid Custom Homes TJB Homes, Inc. CalAtlantic Homes NIH Homes, LLC Hanson Builders, Inc. Gorham Custom Homes, LLC Price Custom Homes Gorham Custom Homes, LLC TJB Homes, Inc.

BROOKLYN PARK

97 98 99 100 101 102

Lennar Ziegler Custom Homes, Inc. Pulte Homes of Minnesota, LLC Lennar Meadow Creek Builders, Inc. Fieldstone Family Homes, Inc.

CARVER

380

Mattamy Homes

CHAMPLIN

Hanson Builders, Inc.

CHANHASSEN

399 400 404 393

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Lennar Lennar Gonyea Homes, Inc. Mattamy Homes

394 395 396 397 398

McDonald Construction, Inc. Robert Thomas Homes, Inc. D.R. Horton, Inc. - Minnesota CalAtlantic Homes Lennar

INVER GROVE HEIGHTS

277 278 279

Eternity Homes, LLC CalAtlantic Homes CalAtlantic Homes

ISANTI

CHISAGO CITY

161

164

LAKE ELMO

Sherco Construction, Inc.

CHISAGO LAKE TWP

163

Guidance Homes, Inc.

COLOGNE

381

Hans Hagen Homes

CORCORAN

56 57 58

Lennar Lennar Lennar

COTTAGE GROVE

270 271 272 273

D.R. Horton, Inc. - Minnesota Lennar Custom One Homes Fieldstone Family Homes, Inc.

DAYTON

86 87 89 90 91

Hans Hagen Homes Hans Hagen Homes Lennar Centra Homes, LLC CalAtlantic Homes

EAGAN

338 340

CalAtlantic Homes Emerald Homes

EDEN PRAIRIE

419 422 423

JMS Custom Homes, LLC Pulte Homes of Minnesota, LLC Gonyea Homes, Inc.

EDINA

349

LDK Builders, Inc.

ELK RIVER

140

Jorgenson Homes, Inc.

ELKO

374

K. Michael Homes, LLC

EXCELSIOR

405

Creek Hill Custom Homes, Inc.

FARMINGTON

288 289 291

Fieldstone Family Homes, Inc. Lennar Fieldstone Family Homes, Inc.

FOREST LAKE

167 168

Sherco Construction, Inc. Creative Homes, Inc.

205 206 208 209 210 211 212 214 217 219 220 221 222 223

Semler Construction, Inc.

LAKEVILLE

293 294 296 297 298 299 300 301 302 303 304 305 306 309 311 313 314 315 316 318 319 320 321 322 323 324 325 326

CalAtlantic Homes CalAtlantic Homes Charles Merritt Homes, Inc. Brandl Anderson Homes, Inc. Key Land Homes GBI Homes, Inc. GBI Homes, Inc. Fieldstone Family Homes, Inc. Lennar Lennar Country Joe Homes Key Land Homes Eternity Homes, LLC D.R. Horton, Inc. - Minnesota Eternity Homes, LLC JMS Custom Homes, LLC McWilliams & Associates, Inc. Mattamy Homes Mattamy Homes Lennar Charles Merritt Homes, Inc. Key Land Homes Lennar Robert Thomas Homes, Inc. Robert Thomas Homes, Inc. Homes by Tradition, LLC Robert Thomas Homes, Inc. Robert Thomas Homes, Inc.

LINDSTROM

GREENWOOD

166

406

LINO LAKES

Mark D. Williams Custom Homes, Inc.

HUDSON

236

Hans Hagen Homes

HUGO

169 170 171 172 173 175

Creative Homes, Inc. Sharper Homes, Inc. D.R. Horton, Inc. - Minnesota Pratt Homes Pratt Homes Robert Thomas Homes, Inc.

Includes information on Minnesota’s green building program and a list of all Parade Homes featured on the Green Path Energy Tour

Hans Hagen Homes Hans Hagen Homes Lennar Lennar Lennar CalAtlantic Homes TJB Homes, Inc. K. Michael Homes, LLC Landmark, Inc. Creative Homes, Inc. Gonyea Homes, Inc. McDonald Construction, Inc. Derrick Custom Homes, LLC Custom One Homes

178 179 180 182 183 184 186

Sherco Construction, Inc. Paul Emmerich Construction, Inc. Sherco Construction, Inc. Semler Construction, Inc. Tollberg Homes, LLC Lang Builders, Inc. Masterpiece Homes, Inc. Southwind Builders, Inc.

LONSDALE

375

St. Vincent Custom Contracting, LLC

→

Parade of Homes

www.ParadeofHomes.org | September 10–October 2, 2016 | Thursday-Sunday 12-6pm

8/11/16 12:26 PM

green path editorial

IN PARTNERSHIP WITH

ALBERTVILLE

CHASKA

ENERGY

Look for entries in green at the back of this Guidebook. Ask to see an HPR at any of these Energy Tour homes.

RESNET: Residential

HOME PERFORMANCE REPORT

Go Tour

glossary

T H E A N ATO M Y O F A N

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8/11/16 12:26 PM

green path rider Indicates homes on the Green Path Energy Tour attached beneath the home’s yard sign

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MARKETING

paradeofhomes.org The comprehensive website provides tour-goers everything they need to find the homes they want to tour, plan a route and learn more about the builders and remodelers. The Blog and resources options help provide valuable information about buying, remodeling, financing, design and more.

homepage

trip planner

Dedicated to touring from early August through October 2nd

Drag and drop from a list of homes to plan a tour with home to home directions

searching Visitors start on our map page with filters to narrow down their search by builder or remodeler, location, price, project type, school district and much more

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paradeofhomes.org (continued)

company & profiles

blog Featuring the latest remodeling, building and home improvement tips

Free upgraded profiles for all builders and remodelers on the tour cross tab to entries to let viewers learn more about the company

photo gallery All photos attached to a home, project or company are automatically uploaded to our photo gallery containing thousands of images for inspiration and ideas

mobile site The m.ParadeofHomes.org site delivers all home and company profiles to mobile devices for easy search and access to the trip planner so touring can be managed by phone

P A G E 3 1 â&#x20AC;˘ P A R A D E O F H O M E S SM + R E M O D E L E R S S H O W C A S E ÂŽ â&#x20AC;˘ 2 0 1 6 F A L L M A R K E T I N G B R I E F

MARKETING

email marketing Our Parade of Homes monthly e-newsletter list continues to grow as we farm for new names with pop-ups and digital advertising. These opted-in consumers receive information about each tour, plus inspiration year round.

newsletter emails Distributed to over 6,000 consumers with tour information, event details and inspiration

press releases The comprehensive press kits (new and remodeled) are distributed to our 200 local, regional and national targeted news outlets prior to each event

P A G E 3 2 â&#x20AC;˘ P A R A D E O F H O M E S SM + R E M O D E L E R S S H O W C A S E ÂŽ â&#x20AC;˘ 2 0 1 6 F A L L M A R K E T I N G B R I E F

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email marketing (continued)

builder emails

remodeler emails

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MARKETING

social media A growing opportunity for one-to-one connections to interested prospects, our social media program reaches consumers organically and through targeted ads and boosts.

facebook With a 40% increase in likes so far this year, the Parade of Homes Twin Cities facebook page engages over 23,500 users by posting regularly about the Parade of Homes Events, homes on tour, Green Path program, Dream Homes and much more

P A G E 3 4 â&#x20AC;˘ P A R A D E O F H O M E S SM + R E M O D E L E R S S H O W C A S E ÂŽ â&#x20AC;˘ 2 0 1 6 F A L L M A R K E T I N G B R I E F

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social media (continued)

instagram We post hundreds of beautiful home photos each event, making instagram an ideal medium to showcase the work of our talented members

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social media (continued)

pinterest Looking for inspiration? Well, there’s no shortage on the Parade of Homes TC pinterest page updated regularly with Parade and Remodelers Showcase photos

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MARKETING

social media (continued)

twitter Short, photo-filled tweets and retweets of member Parade posts keep the conversation going

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2960 CENTRE POINTE DRIVE, ROSEVILLE, MN 55113 PA R A D E O F H O M E S SM â&#x20AC;¢ 2 0 1 6 FA L L M A R K E T I N G B R I E F