As we look back at the second quarter of 2024, we see progress in big and small gains.
In our work at the Capitol and with the building code update process, we encountered challenges on the labor and climate change front, but we succeeded in improving the most concerning versions of these proposals. And while our zoning initiative stalled at the end of the session in conference committee negotiations, we advanced further than we have in decades of this work to bring more housing choices to our market. This progress is important as we work to expand homeownership and protect our industry.
Perhaps the biggest progress of all was the growth of our grassroots network, as well as our coalition of organizations advocating for zoning modernization. Housing First Minnesota is the leading voice and convener, but we cannot do this alone. Our growth in creating an expanded coalition, as well as industry engagement, is a critical next step toward solving the housing supply crisis. Our thanks to all who took the time to connect with their legislators on behalf of this important legislation!
Outside of the Capitol, we saw progress on the charitable front as our Housing First Minnesota Foundation broke both its fundraising and attendance record at our April Gala. The generosity of so many in our industry was tremendous to see as our Foundation grows as a leading philanthropic organization in our community.
Finally, our work to modernize Housing First Minnesota for the future continues as we develop our digital platforms to better connect the industry and
enhance our home tours. This work is challenging and ongoing, but so critically important. Our Parade of Homes digital app launched successfully in Q1, and we are excited to extend this to the Artisan Home Tour in the fall.
As members of the housing industry, we know how important it is to work the plan and to celebrate progress along the way. The same holds at Housing First Minnesota, where we are thankful for all of our members who continue to help us grow as we look to the future.
Let’s Build it Together,
ART PRATT 2024 BOARD CHAIR
Premier Showroom:
Two of the most established and well-respected companies in Minnesota are here to meet your window and door needs. When you combine the legacy of Shaw/Stewart Lumber Co. with the craftsmanship of Marvin, you get Minnesota’s premier showroom.
Since 1886:
Shaw/Stewart Lumber Co. has been providing quality products and creative custom solutions to its customers since 1886. They serve luxury homebuilders and remodelers as well as commercial contractors in the Twin Cities area.
Quality Products:
As a homebuyer or remodeling customer, you can depend on Shaw/Stewart to be the trusted source to provide your builder or remodeler with quality products, responsive service, and creative solutions for your project.
Professional Support:
When you're ready to select windows and doors, join your contractor on a visit to the Marvin Design Gallery and confer with their professional design staff. You'll see the latest offerings from Marvin and feel the difference in quality, design, and craftsmanship.
All of the window and door displays are set in realistic vignettes, designed to help you imagine the possibilities for your own home.
Make Your Vision A Reality
Elite Sponsors
Housing First Minnesota would not be as strong or successful without our Elite Sponsors. Thank you to our biggest associate supporters!
PLATINUM
DIAMOND
GOLD
SILVER
BRONZE
Events Upcoming
Golf Open
It’s time to tee off! Join us for a fun afternoon on the course. The annual Golf Open features games, giveaways, prizes, great food, and networking. Connect and mingle with industry partners before and after the shotguns and while on the course.
August 8
Fall Parade of Homes
Did you know over 50% of tourgoers plan to buy or remodel in the next two years? Whether they’re ready to build new construction, researching new neighborhoods, or looking to meet local builders, Minnesotans attend the Parade of Homes to guide their home decisions.
September 6-29
Housing Leadership Summit
Hear from an incredible lineup of industry professionals, thought leaders, and policy experts helping change the housing policy landscape for the better. Don’t miss this opportunity to be part of a dynamic community dedicated to shaping the future of housing policy.
September 9 & 10
Foundation Building Futures Golf Classic
Swing to end homelessness! Our Foundation’s golf scramble is a fundraising event to support our work building housing for Minnesotans experiencing homelessness. Grab a sponsorship opportunity to join in on the fun.
September 10
Fall Remodelers Showcase
Showcasing the latest remodeled homes from our members, the Remodelers Showcase features dozens of home transformations. For three days, remodelers reach qualified leads, increase brand awareness, and secure their next projects on the tour.
September 27-29
Clay Shoot
A unique, member-favorite event! Sign up as an individual or bring your crew and form a team for an afternoon on the range.
October 9
GOLFER REGISTRATION SOLD OUT DINNER-ONLY TICKETS AVAILABLE SPONSORSHIPS AVAILABLE
AND DETAILS AT
GOLFER REGISTRATION SOLD OUT DINNER-ONLY TICKETS AVAILABLE SPONSORSHIPS AVAILABLE HousingFirstMN.org
DATES AND DETAILS AT
Fall Artisan Home Tour
The Artisan Home Tour is your chance to step inside homes designed and constructed by exceptional builders and remodelers. Get inspired and explore incredible residences that blend artistic vision and craftsmanship.
October 4-20
BIG Night
BIG changes are coming to our program this year — including 10+ new awards! Don’t miss our Building Industry Gala (BIG) Night, a celebration of our incredible industry and 2024 award winners.
October 25
Green Path Building Conference
Discover the latest in green building and learn about energy efficient building techniques.
November 14
Need to Know
Fall Awards Deadlines
Your hard work deserves recognition! Enter the Housing First Minnesota awards program that recognizes excellence in several areas — from quality and value of construction to business ethics. This year, we’re pleased to announce more than 10 new awards that celebrate the outstanding achievements of our members. Enter so we can celebrate the fine work you do!
DETAILS AT HousingFirstMN.org/Awards
July 9
Reggie entry opens, Individual award forms open
August 9
All individual award forms due
August 23
Reggie entries due
September 9
Fall Trillium entry opens
September 23
Fall Trillium entries due
Filling Your Open Positions with JobstoBuild
There are two critical issues facing our members at Housing First Minnesota: housing affordability and the industry workforce shortage. At the beginning of 2024, Housing First Minnesota announced a new strategic partnership with Building Talent Foundation to address the workforce issue in our industry. This collaboration includes a forum, Building Talent Foundation’s JobsToBuild, for skilled job seekers and industry professionals to connect with one another. This portal has already seen success with member companies hiring skilled candidates. Sign up today and start filling your job postings with qualified candidates!
DETAILS AT JobstoBuild.com/Page/HousingFirstMN
Advanced and Master Certification
Minnesota’s Green Path program is the leading energy efficiency and green building program for the residential construction industry in the state. As a part of Xcel Energy’s commitment to green building, it has teamed up with Minnesota’s Green Path to recognize new homes that go above and beyond in energy efficiency. Xcel Energy covers the $79 Advanced and Master Certification application fees for builders that build in their territory and achieve Advanced or Master certification on their homes.
LEARN MORE AT MNGreenPath.org
Need to Know
Start Spreading the News!
Member News is where we feature announcements from our members — awards, promotions, condolences, company news, and all other milestones! Have news to share? Send all your important news and announcements for The Digest to Kristen Ober at Kristen@HousingFirstMN.org.
Green Path Designated Builder
Become an industry leader with the Designated Green Path Builder program. Enjoy recognition in both building industry and consumer marketing, and gain access to exclusive Designated Green Path Builder program benefits.
DETAILS AND REGISTRATION AT MNGreenPath.org
Update Your Member-Affiliate Logos
Did you know you have access to use our logos and service marks? These logos are a great way to show your membership to the leading association for builders, remodelers, and industry partners. Review any web pages or print collateral that may contain Housing First Minnesota affiliation logos to ensure they are up to date!
Subject to compliance with our Housing First Minnesota Service Mark License Agreement
LEARN MORE AT HousingFirstMN.org/Logos-ServiceMarks
MN Contractor Pre-License Exam Prep Online Course
If you know of someone wanting to become a licensed contractor in Minnesota, tell them about Contractor University’s online MN Contractor Pre-License Exam Prep course.
LEARNING TOOLS PROVIDED:
• Video training taught by a former building official and Minnesota building codes expert
• Practice exam with more than 175 questions compiled by a current building official and a former instructor with the MN Dept. of Labor and Industry
DETAILS
AT ContractorU.com
• 2020 Minnesota residential code book ($110 value)
• Course study guide
• Exam guidebook
• Minnesota statutes booklet
PROVIDING SOLUTIONS
Elevations Millwork & Cabinetry by ABC is the Twin Cities leading, full-service showroom for all your cabinetry needs. Our high-end design center features over 20 displays in the latest trends. We have hundreds of options, including countertops and hardware, for every style and budget. The Elevations team of designers can assist you and your customers with samples, product selection, 3D designs, budgeting, space optimization and more to help complete the project faster. Our showroom is your showroom!
Looking for a business partner to help save you time and money? Contactustoday!
2024 Legislative Session Recap
WHERE DOES HOUSING STAND AFTER THIS SESSION?
The 2024 legislative session officially concluded in May after a rollercoaster ride in both the House and Senate. Throughout it all, your Housing First Minnesota advocacy team worked around the clock to advocate for the housing industry and ensure action taken by the Legislature would positively impact the future of homeownership in Minnesota.
Session kicked off in February and the early days included the announcement of the “Minnesotans for More Homes” initiative. This package, introduced by a bipartisan cohort of legislators, attempted to address the housing crisis afflicting the state by allowing the construction of more homes of all types and price points.
One of the largest and most diverse coalitions ever seen at the Minnesota State Capitol supported the initiative. Housing supply, affordability, land use, and zoning reform truly took center stage in St. Paul for the first time in decades.
Unfortunately, this agenda was met with fierce opposition from local governments. Their lobbying organizations argued legislators should prioritize “local control” and legislative leadership ceded to their requests. Nevertheless, the foundation for land use reforms was established for next year’s legislative session.
Additionally, Housing First Minnesota led a successful industry defense against an array of issues including:
•The creation of a paint license
•The creation of a new housing tax
•A dramatic expansion of the residential energy code
•The banning of single-family-for-rent construction
•A mandate on electric vehicle chargers in single-family construction.
The only opposition issue to advance is a new independent contractor test for the construction industry. Housing First Minnesota mounted a comprehensive defense throughout session including testimony from multiple industry experts and attorneys, an array of amendments to improve the bill, and a wave of industry grassroots engagement.
Ultimately, the Legislature and Gov. Walz pushed forward despite broad construction industry opposition, and the bill was then signed into law. Housing First Minnesota plans to organize educational opportunities to help our members understand and comply with the new law.
Overall, the Housing First Minnesota legislative team led the industry defense and served as a convener in the housing and homeownership advocacy discussion.
We thank you for your support throughout the session and we look forward to the continued conversations about protecting the industry and advancing homeownership opportunities for all Minnesotans.
TOP ISSUES You Need to Know:
PASSED: New criteria for independent contractors
Despite broad construction industry opposition, a new independent contractor test will be implemented for the construction industry. The previous nine-factor test will now be a 14-factor test. Additionally, severe penalties will be imposed for violations.
NOT ADOPTED: Licenses to purchase paint
Language was proposed to require paint contractors to complete an exam in order to buy certain types of paint. The language was discussed, but never heard in committee in either chamber.
ONGOING: Changes to the residential energy codes
Dramatic changes to the residential energy code were originally included in a larger omnibus bill proposal, but no changes will go into effect this year. Expect further discussion on this issue in the coming years.
NOT ADOPTED: Single-familyfor-rent construction ban
A ban on single-family-for-rent housing has been argued in previous legislative sessions.
Housing First Minnesota staff worked closely with legislators to gain clarity and an exemption for builders and developers who do this type of residential construction. The bill was not passed.
PASSED: Changes to the Minneapolis 2040 plan
After a court dismissed the 2040
Comprehensive Plan, city developers and environmental groups worked together to earn a legislative fix. Housing First Minnesota supported the language, and the bill was passed.
NOT ADOPTED: Electricvehicle requirements in new residential construction
Following new requirements for EV infrastructure in commercial and some multifamily projects, new legislation was proposed that would require EV-ready infrastructure in new homes. The language was ultimately not adopted.
Housing First Minnesota’s Mark Foster (top) and Nick Erickson (bottom) worked all session to advocate for the housing industry and positively impact the future of homeownership.
Despite slowdown, construction industry reports some improvement in market conditions
A recent survey of regional construction firms by the Minneapolis Federal Reserve shows that despite a broad slowdown in construction activity and falling revenue, better days may be ahead. The survey gathers input from construction firms across the region and construction sectors including, nonresidential/ commercial, infrastructure, residential, and industrial. Housing First Minnesota is a participating organization in the survey.
According to the Fed, firms that reported worsening revenues year-over-year outnumbered those reporting improving revenues in its April survey. Many firms also reported significantly higher labor and material costs exceeding 5%.
Despite this, the share of firms reporting worsening revenues fell since the spring 2023 survey, as did the share reporting significantly higher costs. The residential sector reported the biggest improvement in firms expecting to see revenue increases.
When asked about revenue and profits compared to one year ago, 41% of the responses reflected that high construction costs and the inability of firms to pass those cost increases on to clients have led to flat or shrinking profits.
Price increases were similar across different sectors and different types of work. However, among respondents from the Twin Cities, there were significantly fewer firms
that reported price increases — compared to the rest of the district.
According to the Fed, a Twin Cities plumbing supplier reported in the survey that manufacturers appear to be returning to the “standard once-a-year 3-5% increase.” Most have halted the pandemic-era practice of twice-a-year price hikes, he said.
While on a snapshot basis, the reports don’t look great, by comparison, there is significant improvement in several areas compared to the previous survey. That could be why the industry remains mostly positive with half of respondents saying they were optimistic about the next several months ahead.
WHAT IS THE OUTLOOK AT YOUR COMPANY FOR THE NEXT SIX MONTHS?
Your
Model
Celebrating our 50th year
NEW ENERGY STAR ® WINDOWS: ACCESSIBLE AND AFFORDABLE
In 2023, ENERGY STAR updated its windows specification for the first time in nearly eight years, raising performance by 18% to achieve ENERGY STAR certification. The difference is considerable and comes with considerable confusion. To help Minnesota builders sort through the changes, Xcel Energy reached out to ENERGY STAR to discuss the new requirements and debut its new search tools.
“There’s a big jump in U factor performance with Windows, version 7 so everyone’s concern is meeting that standard with the right product,” explains Doug Anderson, program manager for ENERGY STAR Windows, Doors and Skylights. The U factor measures how much heat a window allows to pass through it. “We created a window finder tool that has over 1,300 window product lines from over 100 product manufacturers. There’s a wide variety.”
The tools Anderson is referring to let the user select products suited specifically to Minnesota’s climate that are made by companies selling products in their geographic area. Filters include:
•Category (Window, door, skylight)
•Climate zone (Search by zip code)
•Company (All brands available)
•Product Type (Double hung, casement, etc.)
•Frame material (Wood, vinyl, steel, etc.)
• Most efficient (Ranked by efficiency)
Anderson points out that there is no correlation between higher cost and better performance and that a short search can help narrow the field.
“With a little shopping, you can find affordable, high-performance products,” he says. “Just because it’s high priced does not mean it has great thermal performance.”
While some builders are choosing triple-pane windows to meet the new requirement, Anderson explains that triple panes are not required to meet the Version 7 criteria. He says there are high-performance double-pane options and other trade-offs that will work. He recommends comparing prices and warranties and choosing at least doublestrength or heat strengthened 3mm glass for durability. He also cautions that windows facing east and west with a higher solar gain can mean higher temperatures in the summer.
Rob Buchanan of Xcel Energy’s Energy Efficient New Homes program, which works with builders to create higher efficiency homes, adds that manufacturers will react to market demand.
“The more builders and consumers ask for better selection and price among high efficiency windows, the greater selection we’re likely to see,” Buchanan says.
Considerations for MN
•Windows have a wide range of prices – high cost does not mean high-performance.
•Triple-pane products are not required to meet V7 criteria.
• Consider high performance double-pane as an option.
• Use Northern zone trade-offs.
• EPA analysis estimates a $50-$75 price increase for triple-pane windows.
•Compare prices and warranties. (Manufacturer and glass warranties)
• No callbacks for failed IGU (Insulating glass unit) seals or collapsed glass IGUs.
• Request at least double-strength (or heat-strengthened glass) 3mm glass.
(Source: ENERGY STAR)
Learn More
For more information about the new specifications and the ENERGY STAR window finder tools, visit WWW.ENERGYSTAR.GOV/WINDOWS
In 1958, the Minneapolis Builders Association identified a need for recognizing excellence within the housing community. That year marked the very first Reggie Award, with three winners taking home prestigious trophies for excellence in homebuilding.
Over the decades, both our association and awards program have evolved alongside our growing industry. Fast forward to present day, where we present over 150 awards annually. These award-winning companies and individuals elevate the commitment of the homebuilding industry and exemplify what it means to be a Housing First Minnesota member.
Modernizing the awards
While minor program adjustments have been made over the years, it has been more than three decades since major updates to our awards. We’re excited to implement some strategic changes in 2024 and beyond.
Member feedback and extensive research highlighted the need for modernization to honor the breadth of talent and innovation within our industry. We’re simplifying the entry submission process, refining categories to better reflect the changing needs of our members, and modernizing our judging process. Additionally, we’ve created NEW awards for a more comprehensive representation of our industry.
NEW Awards
• Artisan Home of the Year (Peer Reviewed)
• Marketing Professional of the Year - Product
• Marketing Professional of the Year - New Home
• Marketing Professional of the Year - Remodel
• Sales Professional of the Year - Product
• Sales Professional of the Year - New Home
• Sales Professional of the Year - Remodel
• Project Manager/Construction Manager of the Year
• Best Sales Center (Builder or Remodeler)
• Best Showroom (Associates)
• Best Digital Experience
• Best Social Media Campaign
• Excellence in Interior Design
• Excellence in Philanthropic and Community Contribution
Learn More
Learn more about our expanded slate of awards at HOUSINGFIRSTMN.ORG/AWARDS
Submitting an award-winning entry
Your hard work deserves recognition! Here are our best tips to knock your individual or company award submission out of the park.
1. Read through the requirements.
With a slate of new awards and updates to our criteria, make sure you familiarize yourself with what’s required before you start — eligibility, categories, fees, dates/deadlines, evaluations/scoring, selection, and who the judges are (if applicable).
2. Gather materials.
You may need to gather customer testimonials, photos, floor plans, or information from multiple people within your organization to complete the entry form.
3. Start early.
You don’t want to go to the work of putting together a submission only to miss the deadline. Make sure to allow time for drafting, review, photo selections, editing, and, if needed, client approvals.
4. Go into detail.
Take full advantage of the maximum word counts and photos allowed — the more content you provide, the better judges can comprehend the scope of your submission.
5. Get personal.
Make your submission memorable and unique. Tell the judges why you made certain decisions, what obstacles you overcame, or how you collaborated with partners. Share what sets this entry apart from the others and back your claims with evidence.
6. Save an external file.
Compile your submission in a Word Document before starting the online submission process. That way, if your internet connection is interrupted or you must finish later, you don’t lose any hard work.
7. Get ready to celebrate.
Block off your calendar for Friday, October 25 to join us at the Building Industry Gala (BIG) Night!
UNDERSTANDING THE 4 TYPES OF NEW-HOME BUYERS
The quest to understand new homebuyers in our ever-changing housing market is a continuous journey. Despite the digital age’s transformative impact, many traits of these buyers remain surprisingly consistent. Erick Martinez, executive vice president and owner of Blue Tangerine, shared his insights at this year’s International Builders Show in Las Vegas, highlighting the firm’s latest research that boiled down today’s homebuyers to four main groups.
During an educational session at the event, Martinez presented the results of a survey that captured the sentiments of 500 individuals. These respondents had either purchased a home after 2020 or were planning to buy one by 2025. With a high confidence level — boasting a 95% confidence interval and a margin of error of just ±3.9 percentage points — the survey offered robust insights into current homebuyer preferences.
Martinez’s research distilled today’s homebuyers into four primary groups, each with distinct preferences and behaviors. Notably, the survey revealed that a substantial 74% of new-home buyers still prefer to complete their purchase in person. However, 40% of respondents expressed a desire for some steps of the buying process to be conducted online. With each buyer having different preferences there is a greater need to set your sales strategy to meet the needs of each buyer.
1. Builder Preferrers: 22%
According to Blue Tangerine, Builder
Preferrers prioritize working with a homebuilder during the buying process. These respondents say they’ve identified certain homebuilders they’d like to work with, research these builders, and trust their builder to advise them during the buying process. They want the best, and that means a new home that looks like it has been designed by a professional.
TRAITS OF BUILDER PREFERRERS
•Prefer working with a homebuilder
•Research the homebuilder(s) they want to work with
•Trust the homebuilder to advise them during the process
•Want a home designed by a professional
•Want to be involved in design choices
•Always looking for new information and advice on their new home
2. Online Preferrers: 28%
Online Preferrers are comfortable with online purchases and prefer buying a home online. If they could buy a home with the click of a button, they would. They would prefer to do the homebuying process completely online if possible.
TRAITS OF ONLINE PREFERRERS
•Comfortable with online purchases
•Would buy a home with the click of a button if it was an option
•Prefer the buying process to be completely online
•Would buy a home without seeing it in person if visual details are online
3. Researchers: 23%
Researchers want a homebuying process that is easy and that they can guide. These respondents are information seekers, and their research efforts make them feel well-informed. They invest time in researching home features and neighborhoods and engage in a breadth of research before making any final decisions.
TRAITS OF RESEARCHERS
•Want an easy homebuying process they can guide
•Information seekers who feel well informed from their research
•Research home features and neighborhoods
•Methodical and meticulous, take their time planning and choosing
• Have already identified communities or neighborhoods they prefer
•Highly important that their home is a quiet retreat
4. Worriers: 27%
According to Blue Tangerine, Worriers have many concerns about the homebuying process. First, they feel overwhelmed
4 TYPES OF CURRENT AND PROSPECTIVE HOMEOWNERS
Blue Tangerine’s survey revealed four types of current and prospective homeowners. They differ with respect to how they want to work with a homebuilder, how much they prioritize research, how autonomous they want to be, and the extent to which they use online resources to guide the homebuying process.
SOURCE: BLUETANGERINE.COM/BUILDER-RESEARCH
and do not have somebody they can trust during the process. These respondents feel strongly about the buying process — they say it is a nightmare. Second, they are overwhelmed by the sheer quantity of decisions they must make to buy a home. Third, they are not sure what information they need to make a good decision about buying a home.
TRAITS OF WORRIERS
•Feel overwhelmed and lacking a trusted resource in the process
•Feel strongly that the homebuying process is a nightmare
•Overwhelmed by the number of decisions involved
•Unclear on information needed to make a good decision about a home
•Not sure what they want but believe they’ll know when they see it
•Worry about making a major purchase online
Martinez noted that couples can be all intermixed versions of these buyers.
“You can have polar opposites that are all interconnected. Builders cannot afford to ignore any one of these segments because they each represent a quarter of the homebuyer market, and there are no major demographic differences across the segments. This was surprising as we expected the Online Preferrers to be significantly different from all other segments,” said Martinez.
Martinez noted that sales teams and marketers instead should focus on the common ground between the different segments and strategies that appeal to each type of buyer. For example, a strong website with detailed information about the build process can help build trust for the Builder Preferrers, all while providing transparency and details for the Researcher and Online Preferrers. Builders should start chipping away at some of the barriers and questions buyers may have before they meet with the salesperson.
“We’re not saying replace your model homes, people still want to go inside and feel and touch things, just invest some energy in the online lead process and you will see an improvement in your sales,” said Martinez.
Martinez emphasized the powerful role of testimonials and positive online reviews when appealing to all four types of buyers. The survey revealed a common desire among these buyers: they want clarity on what their budget can truly achieve. By being transparent with pricing on your website, you not only build trust but also streamline the sales process, making your sales team’s job easier.
These findings underscore the necessity for a flexible sales strategy that accommodates the diverse preferences of modern buyers. As the housing market continues to change, understanding and adapting to these buyer needs remains crucial for success in the real estate industry
500 REASONS TO GO TANKLESS!
Get a $500* bonus when you install a high-efficiency natural gas tankless water heater with CenterPoint Energy’s High Efficiency Homes ® program.
Tankless water heaters o er you and your homebuyers many advantages:
• Saves energy
• Continuous supply of hot water
• Space savings
• Longer life
• Tax credits
Here’s another bonus. A high-e iciency natural gas tankless water heater may also impact the gas savings of your participating High E iciency Home and that could mean a higher rebate.
Learn about more ways you can benefit from building with natural gas. Visit CenterPointEnergy.com/Builders or contact Jake Schwietering at 612-321-4386.
* Must install a high-e iciency natural gas tankless water heater rated at .90 UEF or greater in a qualifying CenterPoint Energy High E iciency Home.
ASK THE:
Workforce Development Expert
INNOVATIVE WORKFORCE SOLUTIONS TACKLE MINNESOTA’S CONSTRUCTION INDUSTRY TALENT SHORTAGE
with Lauren Kunkel Building Talent Foundation
Q. What is Building Talent Foundation doing to help address the industry’s talent shortage in Minnesota?
Building Talent Foundation (BTF) is a national nonprofit organization dedicated to addressing talent shortages in the residential construction industry through innovative workforce development solutions. BTF was introduced to Minnesota through the generous support of Housing First Minnesota, Lennar Foundation, and some members of Leading Builders of America companies.
Here in Minnesota, BTF promotes careers in construction to youth and career changers; connects job seekers to training and employment opportunities, and provides support to industry employers in identifying the best job candidate for their open positions. We organize career events in schools and hiring events with our employer partners, and we engage volunteers across the industry, as role models to the next generation of homebuilders.
Our efforts have been substantial. In Minnesota alone, BTF has organized 24
career events with nonprofit training programs, technical colleges, high schools, and other community/recruiting partners. Additionally, we’ve facilitated nine different soft skills training sessions and engaged over 550 career explorers. These initiatives not only provide valuable opportunities for individuals to explore careers in the skilled trades but also contribute to building a stronger and more resilient workforce in our community. At BTF, we are committed to continuing our efforts to bridge the skills gap and support the growth of the residential construction industry in Minnesota.
Q. What are job seekers looking for with an employer?
Job seekers are primarily looking for employers who offer on-the-job training, talent development, and a safe and positive work environment. These aspects are key priorities for job seekers as they seek opportunities for career growth and fulfillment in the residential construction industry. BTF published the Homebuilding Workforce Engagement Study in 2021 that discusses the key to retention is employee engagement.
BUILDINGTF.ORG/ENGAGEMENTSTUDY
Q. What has the response been from employers?
The response from employers has been overwhelmingly positive. They have been actively engaging with BTF daily, utilizing our platform to post open positions on JobsToBuild.com and participating in our hiring events to connect directly with job seekers. The success stories speak for themselves – employers have successfully made hires at no cost to them through BTF. Impressively in Minnesota, not a single job seeker who found employment through BTF has left their employer. This remarkable retention underscores our deep commitment to talent retention and ensuring the right match between employers and job seekers.
Q. How can Housing First Members take advantage of BTF’s programming?
Housing First Members can benefit from BTF programming by utilizing our nocost resources tailored to address talent shortages in the skilled trades. Builders and remodelers facing pushback from trade partners due to talent shortages should share BTF as a valuable resource. Employers seeking entry-level skilled trades workers can post job openings at no cost on JobsToBuild.com and reach out to me, Lauren Kunkel, (lauren.kunkel@ buildingtf.org or 612-360-4773), directly for personalized assistance. Additionally, members passionate about workforce development can reach out to Housing First Minnesota to join a workforce committee or speaker’s bureau for engagement opportunities with youth and career changers.
PHOTO
On April 19, the Housing First Minnesota Foundation hosted its ninth annual Fundraising Gala, an evening of celebration, gratitude, and unwavering community support. With a sold-out crowd, the Gala saw 550 builders, remodelers, trade partners, and dedicated supporters come together for a cause close to all our hearts: ending homelessness and supporting Minnesotans in need.
A Night to Remember
From the moment guests arrived, the air was filled with excitement and a sense of purpose. The evening’s program featured heartfelt speeches from community partners and clients who have been directly impacted by our programs. Their stories of resilience and hope served as powerful reminders of why we do what we do.
The Gala also provided an opportunity to recognize the outstanding contributions of our 2023 award recipients, whose dedication has been instrumental in advancing our mission. We proudly honored:
• BUILD PARTNER AWARD:
Nor-Son Custom Builders, Lennar
• DISTINGUISHED SERVICE AWARD: Lennar
• HEARTS IN HOUSING AWARDS: Paul Roecker (Lyman Roofing and Siding) and Kristin Reinitz (Admit One Home Systems)
Fundraising Success
Our silent auction, live auction, and fund-a-need segments were a resounding success, thanks to the generosity of those in attendance. The glittering after-party added a touch of glamour to the evening, celebrating the night’s achievements.
We are thrilled to announce that this year’s gala raised over $467,000 — a record-breaking amount that will make a significant difference in the lives of Minnesotans experiencing homelessness. This incredible level of support is a testament to the compassion and commitment of our community.
Moving Forward with Gratitude
The success of this year’s Fundraising Gala would not have been possible without the contributions of our supporters. The funds raised will enable the Foundation to continue addressing homelessness in our community, providing vital resources and support to those who need it most.
As we reflect on this record-breaking event, we are filled with gratitude for the generosity and dedication of everyone who attended, donated and sponsored. Your support empowers us to make a lasting impact, ensuring that everyone in our community has a place to call home.
See the full photo gallery from the Gala on page 46.
HEARTS IN HOUSING AWARDS: Paul Roecker (Lyman Roofing and Siding) and Kristin Reinitz (Admit One Home Systems)
BUILD PARTNER AWARD: Nor-Son Custom Builders
BUILD PARTNER AWARD: Lennar
DISTINGUISHED SERVICE AWARD: Lennar
Veteran Village:
A Groundbreaking Effort to End Veteran Homelessness in Minnesota
Our Housing First Minnesota Foundation, along with build partner Lennar and the Lennar Foundation and service partner the Minnesota Assistance Council for Veterans (MACV), is taking a significant step toward ending veteran homelessness with their announcement of a Veteran Village project earlier this spring.
According to the Minnesota Department of Veteran Affairs, over 200 veterans are currently experiencing homelessness throughout the state. Our Housing First Minnesota Foundation, Lennar, and the Minnesota Assistance Council for Veterans (MACV) aim to bring that number to functional zero.
The Veteran Village, a first-of-its-kind project, is designed to house up to 60 veterans and their families who are experiencing or at risk of homelessness.
The initiative marks a significant milestone in our Foundation’s mission to provide safe and stable housing for veterans and their families.
“This project represents a monumental step in our ongoing mission to eradicate veteran homelessness in Minnesota,” said Sofia Humphries, executive director of the Housing First Minnesota Foundation. “By providing safe and stable housing, we are not just giving our veterans a place to live, but also the dignity and support they deserve for their selfless service to our country.”
The project was made possible through an aggressive fundraising campaign earlier this year, the largest in our Foundation’s history. Nearly $1.5 million was raised to support the Veteran Village project, and now the Foundation is entering a new
phase of fundraising, with the goal of raising another $1 million by fall 2025.
Many donations of time, talent, and treasure throughout the campaign came from individuals and businesses in all corners of the housing industry. Our Foundation would not be able to complete these ambitious projects without the industry’s support.
Our Housing First Minnesota Foundation has a long history of building and remodeling homes for Minnesotan veterans in need, completing 11 Housing for Heroes build projects and providing over 33,000 square feet of housing for veterans experiencing homelessness. Currently, the Foundation is also building three homes in Minneapolis, which will provide 10 more beds for veterans.
SPRING AWARD WINNERS
CONGRATULATIONS TO THE RECIPIENTS OF OUR SPRING REGGIE AND TRILLIUM AWARDS!
Since 1968, the coveted Reggie Award SM has recognized excellence in design and construction of homes in the Parade of Homes. The Trillium Awards honor the associates and trade partners for their collaboration with these award-winning builders.
$450,000 TO $499,999 Brookside Construction, Inc.
#363 | Coon Rapids | Builds 1-49 Homes/Year
Partners: Village Floor & Wall, Inc.; Warners’ Stellian Appliance
WE’RE EXPANDING OUR TRAININGS TO KEEP YOU INFORMED
7/3 Trex Decking
7/10 Midway Doors & Windows
7/17 Azek Building Products
7/17 MN Legal Update Hennepin Tech College
7/24 Quality Aluminum Products
7/31 GAF Roofing
8/7 Cornerstone Building Brands
8/14 CertainTeed
8/21 Azek Building Products
8/28 James Hardie
9/4 IKO
9/11 Lomanco Vents
9/18 Mule-Hide Products
9/25 Hapco Inc.
21881 Grenada Ave
Lakeville, MN 55044
Housing Day at the Capitol
Housing professionals gathered in support of the industry at Housing Day at the Capitol this spring. After an informative presentation and bipartisan legislative panel, attendees met with their elected officials to make their voices heard. Over 100 housing industry members joined together to advocate for homeownership and homebuilding in our state.
april 3, 2024
SPONSORS
ADVOCATE SPONSORS
All, Inc.
Lyman Companies
Scherer Bros. Lumber Co.
BREAKFAST SPONSOR
LP Building Solutions
CAPITOL
Foundation Gala
It was a night of generosity and celebration at the Housing First Minnesota Foundation Gala! The event was completely sold out with 550 builders, remodelers, trade partners, and supporters in attendance. During the evening program, we heard from community partners and clients who were directly impacted by our programs. Plus, we were able to recognize our 2023 award recipients for going above and beyond in supporting the work of the Foundation.
april 19, 2024 PHOTOS BY NORDY PHOTOGRAPHY
CO-PRESENTING
DRINK TICKET
Catalyst Supply Co.
Dal-Tile Corporation
CHAMPAGNE WALL
Julkowski, Inc.
BRONZE
Bremer Bank
Fireside Hearth & Home
FocalPoint Flooring, Cabinets & Design
J Carsten Remodeling
Kreativ Stone - Distributor of Vicostone Quartz and Laminam Porcelain
Lakes Area Realty
Movement Mortgage
Lampert Lumber
Larkin Hoffman
Lyman Companies
Metropolitan Hardwood Floors
Pella Windows & Doors
RHC Flooring, LLC
Schwieters Companies
Scandia Custom Cabinets
Value Plus Flooring
Scherer Bros. Lumber Co.
Scherer Custom Closets VALET
SILVER
Herregan Distributors
Marvin
Pulte Group
Robert Thomas Homes
Tradition Capital Bank
Urban Floor
BAR
Hampton Companies, LLC
LP Building Solutions
Minnesota Construction Law
Services, PLLC
Renovation Systems
The Builders Group
Michels Homes
Summergate Development, LLC
AFTER
DESSERT insinkerator
All, Inc. VIP LOUNGE
Artisan Orientation & Launch
Party
Artistic vision, unmatched craftsmanship, and one-of-a-kind homes – this year’s Artisan Home Tour was a spectacular event with thousands of visits across the 23 homes. Plus, we kicked off the tour with an industry launch party at Birch’s on the Lake!
May-June 2024
SUMMER 2024 ARTISAN HOME TOUR JOURNEYMAN SPONSORS
MAGAZINE PARTNER
PHOTOGRAPHY PARTNER
Artisan Inside the Design
The Artisan Home Tour and Galleria Edina hosted a deep dive inside the design of a select number of homes on the summer tour. Moderated by Mpls.St.Paul Home and Design editor Kelly Kegans, a panel of acclaimed interior designers, including Brittany Blunt of Sustainable 9, Kate O’Hara of O’Hara Interiors, Lindsey Swanson of Carbon 6 Interiors, and Danielle Yegge of Style & Structure shared the behindthe-scenes process from artful conception to extraordinary execution.
june 5, 2024
Artisan Summer Soirée
The Artisan Home Tour and Mpls.St.Paul Home and Design Magazine hosted an exclusive tour of the exquisite Swanson Homes new build. The evening allowed guests the ultimate insider access, exploring the curated spaces of this remarkable 10,000-square-foot Artisan home. Attendees indulged in delectable hors d’oeuvres prepared by renowned local chef Jamie Malone of Paris Dining Club, sipped on expertly curated craft cocktails, and immersed themselves in extraordinary home design.
june 12, 2024
Members Only
New and longstanding members gathered at Glass House for our latest Members Only event this summer. Members were able to connect with industry peers, meet partners, and get to know the newest members of the association during our happy hour.
During the evening panel discussion, experts explored how AI is revolutionizing the way builders, remodelers, designers, and marketers approach home projects. From streamlining project management to optimizing scheduling and beyond, AI technologies are reshaping every stage of the process.
june 18, 2024
This spring and summer have been packed full of events! Check out some photos from member-favorite events this quarter.
Artisan Launch Party & Summer Soirée
We celebrated the Summer Artisan Home Tour with networking and drinks on the lake and an exclusive event at home no. 2 from Swanson Homes.
The Nation’s Leading Home Tour
The Spring Parade of Homes attracted Minnesotans far and wide to explore the latest in housing and design.
Breaking Ground
The Housing First Minnesota Foundation broke ground on its latest Housing for
Heroes project.
James Vagle
A Night to Remember
This year’s Housing First Minnesota Fundraising Gala was recordbreaking in both attendance and dollars raised.
Market Update
Press covered Housing First Minnesota’s monthly permit data releases.
Advocating for Housing
Amidst an active legislative session, the housing industry didn’t back down. Members made their voices heard at our annual Housing Day at the Capitol event.
Artisan Home Tour
Our high-end home tour was making headlines this June!
Evan Williams missionresidentialmn.com 763-694-0990
Restoration Network, Inc.
Jessica Gay 612-564-0202
Vibe Feature Walls
Garrett Faust vibefeaturewalls.com 651-245-4128
to recognize those members that are passionate about the association and share the good news of
Each year the member with the most referrals will be recognized at the BIG Night. Start referring today!
MARCH–MAY 2024 The Champions Club is a
We specialize in:
• Rough Cut Mowing
• Silt Fence Installation
• Hydro Seeding
• Seed and Mulch
• Tree and Safety Fence
• Inlet Protection
• Erosion Blanket
Exceptional Service. Always. 763-262-SILT (7458)
THE MINNESOTA MULCH LOG
It is a 10” geotextile fabric sewn together and filled with recycled wood product. It’s reusable and can be easily moved to another location. The Minnesota Mulch Log is a very effective perimeter control device and is more aesthetically pleasing providing a great alternative to silt fence.
• Reusable
• Low Maintenance
• Ditch Checks
• Cost Effective
• Inlet Protection
• Perimeter Control
• Easy to Install
• Self Anchoring
Affinity Programs
EXCLUSIVE MEMBER OFFERINGS & DISCOUNTS
Housing First Minnesota has brought together an array of members-only benefits that positively impact your bottom line. We seek companies that thoroughly understand the building industry and provide products at rates generally not available to the public. Give these folks a chance to see what they can do for you.
VIEW MORE MEMBER DISCOUNTS AT HousingFirstMN.org/MemberOfferings
Product Discounts
BUSINESS ESSENTIALS
• 1% of your purchase goes to Housing First Minnesota Foundation
• Competitive & customizable pricing
• Free next-day business delivery (on most items)
• Your account rep is an active Housing First Minnesota member
Learn how you can join over 2,700 builders receiving incentives and rebates from building product manufacturers. Rebates often exceed the cost of membership and it’s easily manageable!
Melissa Wolf
331-431-7433
MWolf@HomeSphere.com
NATIONAL PURCHASING
PARTNERS (NPP)
DISCOUNTS
• Verizon
• Priceline
• Staples
• Airgas
• Projul
• Sherwin Williams
• And MANY more!
NPP
800-810-3909
CustomerService@MyNPP.com
Business Operations
Gas Discounts
ASSOCIATION HEALTH PLAN
Our Association Health Plan (AHP) helps small businesses in the residential construction market provide insurance to their employees. Fully insured by Blue Cross Blue Shield and managed by North Risk Partners, the AHP is a great way to recruit and retain employees with an average savings of 7-10% for participating companies.
Janice Meyer
651-697-7566 | Janice@HousingFirstMN.org
HOLIDAY STATIONSTORES & CIRCLE K
• Save 30 cents per gallon for the first 90 days (new applicants only)
Members receive a $750 discount off any commercial new vehicle purchased from Jeff Belzer’s. Plus, enjoy a free service loaner, free pick-up/drop-off for service work, and express commercial service.
Adam Engdahl
651-633-3500 AEngdahl@JeffBelzer.com
THANK YOU
The Parade of Homes has a long legacy of supporting homeownership in our state. Over the past few years, the Parade of Homes First-Time Homebuyer $10K Giveaway has made a major impact in the lives of everyday Minnesotans. These down payments were made possible through several donations from Housing First Minnesota members. We thank them for their generosity and support of creating homeownership opportunities for all.
