Digest
Board of Directors
EXECUTIVE BOARD
BOARD CHAIR TIM FOHR, Lennar
BUILDER VICE PRESIDENT JOHN KRAEMER, John Kraemer & Sons, Inc.
IMMEDIATE PAST PRESIDENT ART PRATT, Pratt Homes
Introducing
The Digest magazine is an official
SECRETARY/TREASURER PETER MARTIN, Pella Windows & Doors
AT-LARGE MEMBER KRISTIN REINITZ, Admit One Home Systems
AT-LARGE MEMBER JAMIE THARP, Pulte Homes of Minnesota, LLC
AT-LARGE MEMBER REBECCA REMICK, City Homes, LLC
BOARD + COMMITTEE CHAIRS
PARADE OF HOMES COMMITTEE KATIE GEDDES, Lennar
ADVOCACY COMMITTEE ANDREW LEJEUNE, GlassArt Design
REMODELERS COMMITTEE ANDY MICHELS, Michels Homes
SMALL VOLUME BUILDERS COMMITTEE JOE BRAUN, Style & Structure
LARGE VOLUME BUILDERS COMMITTEE JOHN RASK, M/I Homes
AMBASSADOR COMMITTEE KARYN BRADDOCK, Neighborly Property Group, LLC
ARTISAN HOME TOUR COMMITTEE AMY HENDEL, Hendel Homes
HOUSING AFFORDABILITY INSTITUTE BILL BURGESS, Lennar
HOUSING FIRST MN FOUNDATION JEN MCALPIN, McAlpin Marketing
HOUSING FIRST MN NETWORK TONY WIENER, Cardinal Homebuilders, Inc.
CENTER FOR HOUSING CAREERS PAUL GRABOW, Robert Thomas Homes, Inc.
AT-LARGE MEMBER NATHAN CARLSON, Highmark Builders, Inc.
AT-LARGE MEMBER MALORIE DRUGG, Marvin
AT-LARGE MEMBER JIM FUSCHETTO, Lyman Companies
AT-LARGE MEMBER RYAN HANSON, Sustainable 9 Design + Build
AT-LARGE MEMBER ALEX LELCHUK, Lelch Audio Video
AT-LARGE MEMBER JARRETT PARKS, D.R. Horton, Inc. - Minnesota
Staff
EXECUTIVE LEADERSHIP
CHIEF EXECUTIVE OFFICER JAMES VAGLE
ASSOCIATION STAFF
GRAPHIC DESIGNER JAMIE BANKSTON
EDUCATION & SPECIAL INITIATIVES MANAGER MARY BETH BLOM
SENIOR PROJECT MANAGER LAURA BURT
MEMBER SERVICES MANAGER KIM CARTER
COMMUNICATIONS & INDUSTRY CONTENT COORDINATOR KRISTEN CROSSMAN
VICE PRESIDENT, BRAND MARKETING & COMMUNICATIONS KATIE ELFSTROM
SENIOR DIRECTOR, HOUSING POLICY NICK ERICKSON
ART DIRECTOR MANDY FINDERS
VICE PRESIDENT, LEGISLATIVE & POLITICAL AFFAIRS MARK FOSTER
VICE PRESIDENT, EVENTS & WORKFORCE INITIATIVES TOM GAVARAS
POLICY ASSOCIATE GRACE GREENE
VICE PRESIDENT, BRAND PARTNERSHIPS & SALES KATE GUNDERSON
SENIOR DIRECTOR, FINANCE TAMMI HALL
DIGITAL MEDIA & BRAND CONTENT COORDINATOR SARAH HINDERMAN
FOUNDATION EXECUTIVE DIRECTOR SOFIA HUMPHRIES
EVENTS COORDINATOR GABRIELLE LANENBERG
SENIOR ACCOUNT EXECUTIVE DEVIN LEHNHOFF
FOUNDATION PROGRAM COORDINATOR KRISTI MANNING
ACCOUNT EXECUTIVE KRISTIN MARVIN
CHIEF OPERATING OFFICER JANICE MEYER
DIRECTOR, EVENTS MARY CATHERINE PENNY
EVENTS COORDINATOR MORGAN RAY
VICE PRESIDENT, DEVELOPMENT JESSICA RYAN
OPERATIONS COORDINATOR CASEY SCOZZARI
GRAPHIC DESIGNER PA GAR VANG
EXECUTIVE COORDINATOR KATE WIGLEY
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Make Your Vision A Reality
Housing First Minnesota Members,
There is growing optimism as we look toward 2025. I truly believe that we are standing at a pivotal juncture in our industry. With the recent electoral outcomes, our industry and our association are presented with a unique opportunity to make meaningful strides toward our goals of protecting and growing homeownership opportunities in Minnesota.
We’re seeing early signs of business-friendly policies in homebuilding, including a national effort to review regulations through the Department of Government Efficiency (DOGE) efforts. This has the potential to streamline federal-level housing policies and expedite project approvals, while also potentially sparking state-level reform discussions. There’s also an opportunity for economic stimulus policies to boost the housing market and provide tax incentives to drive new construction projects!
We can maximize these opportunities by executing our association’s strategic vision as we move into the future.
As it’s been since the housing crash, our foremost priority remains industry advocacy. For over a decade, we’ve been building an advocacy platform to shape the homeownership conversation. We will use our new political landscape to advocate for policies that support these goals and to protect our industry.
The next priority is building community throughout home tour platforms. The Parade of Homes, Remodelers Showcase, and Artisan Home Tours each present an opportunity to usher in the next generation of homebuyers. We will continue to engage these buyers on our home tours by enhancing the in-person experience amidst a digital world.
We also look forward to growing our workforce by expanding the Center for Housing Careers which attracts and trains the next generation of builders, ensuring our industry has the skilled labor it needs.
As board chair, I’m committed to uniting Housing First Minnesota to support homeownership for future generations. I’m looking forward to the opportunities lying in front of us in 2025—let’s build the future together!
TIM FOHR 2025 ASSOCIATION BOARD CHAIR, LENNAR
Board of Directors
AT-LARGE
Elite Sponsors
A special thank you to the associates who have become Elite Partners. Housing First Minnesota’s continued success would not be possible without your support!
Housing First Minnesota’s dedicated industry suppliers partner with builders and remodelers alike to work together toward the shared mission to grow homeownership opportunities for all Minnesotans. This exceptional level of commitment enhances Housing First Minnesota’s work across all our home tours, programs, and events.
Our Elite Partners understand that it takes consistent involvement to make an impact, and their partnership and commitment to the housing industry is recognized and valued. We thank them for their loyalty to both the association and their clients.
If you are a builder or remodeler, please keep these highly committed partners in mind as you consider supplier partners for your business.
Thank you, Elite Partners! Looking forward to a great 2025!
TIM FOHR 2025 ASSOCIATION BOARD CHAIR, LENNAR
JAMES VAGLE CEO OF HOUSING FIRST MINNESOTA
DIAMOND
PLATINUM
SILVER
GOLD BRONZE
Events
Builders & Remodelers Show
Join us for our annual housing industry trade show. BRS brings builders, remodelers, business leaders, innovators, and purchasing influencers from across Minnesota together in search of new products, creative solutions, and reliable services provided by dynamic industry partners.
THE ENTIRE 2025 EVENT CALENDAR & REGISTER ONLINE AT HOUSINGFIRSTMN.ORG/EVENTS REGISTER AT BRSmn.org
Housing Day at the Capitol
Get involved at the Capitol and hear from industry leaders and legislators on key housing issues in our state. It is more important than ever that we work with lawmakers to remove the roadblocks that stand in the way of homeownership and building new housing in our state.
Tour & Toast
Tour & Toast
We’re bringing together women in the housing industry to honor their impact, celebrate their accomplishments, and highlight the opportunities that are available to women in construction for another Tour & Toast event and kickoff the Spring Parade of Homes! March 6, 2025
Spring Home Tours
February 13, 2025 LEARN MORE AT ParadeofHomes.org
March 3, 2025 FIND DETAILS AT HousingDayMN.org
DATES AND DETAILS AT HousingFirstMN.org/ Events
Today’s homebuyers view our home tours as hassle-free, low-pressure opportunities to see the work of builders and remodelers and discover the latest in housing. Members who enter gain increased exposure and open the door for new leads.
Parade of Homes: March 7 – April 6 | Remodelers Showcase: April 4 – 6
Foundation Gala
Join us for the 10th annual Housing First Minnesota Foundation Gala at St. Paul RiverCentre. This event is our industry’s most important night of giving and helps us raise the funds needed to address homelessness in our community. April 11, 2025
REGISTRATION OPENS SOON! LEARN MORE AT FoundationGala.org
Need to Know
Award Deadlines
Your hard work deserves recognition! Enter the Housing First Minnesota awards program that recognizes excellence in several areas — from quality and value of construction to business ethics. Enter so we can celebrate the fine work you do!
DETAILS AT HousingFirstMN.org/Awards
Spring Reggie Opens: January 13, 2025
Spring Reggie Entry Due: March 10, 2025
Spring Trillium Opens: March 19, 2025
Spring Trillium Entry Due: April 9, 2025
Become an Advertiser or Sponsor
Our sponsorship opportunities enhance your ability to communicate your products and services to other members and engaged consumers. Your participation as a sponsor is a great win-win opportunity: you gain exposure to your key markets and Housing First Minnesota can continue offering high-quality programs to members, outreach to the community, and advocacy to create a healthy and vital industry.
CONTACT
Sales@HousingFirstMN.org
Update Your Member-Affiliate Logo
As a member of Housing First Minnesota, you have access to use our logos and service marks subject in compliance with our Housing First Minnesota Service Mark License Agreement. These logos are a great way to show your membership to the leading association for builders, remodelers, and industry partners. We encourage you to review any web pages or print collateral that may contain Housing First Minnesota affiliation logos to ensure they are up to date!
Designated Green Path Builder
Become an industry leader with the Designated Green Path Builder program. Enjoy recognition in both building industry and consumer marketing and gain access to exclusive Designated Green Path Builder program benefits.
DETAILS AT MNGreenPath.org
In-Person, Live Webinar, & On-Demand Classes
Earn your continuing education credits through Contractor University. Choose between in-person classes, live webinars, or more than 50 on-demand courses. You’ll find specialized classes that provide useful and practical knowledge to apply to your business.
Advocacy in Action
HOUSING FIRST MINNESOTA’S ADVOCACY TEAM HAS BEEN HARD AT WORK ADDRESSING CRITICAL ISSUES
IMPACTING
THE HOUSING INDUSTRY AND HOMEOWNERSHIP IN OUR STATE.
From tackling Minnesota’s housing crisis to challenging unlawful ordinances, advancing building code reforms, and ensuring bipartisan support for housing priorities, the team’s efforts are driving meaningful change. Here’s a closer look at how they’re championing solutions to today’s most pressing housing challenges.
MINNESOTA PRODUCES A HISTORIC, RARE OUTCOME DURING ELECTION SEASON HOUSING WELL-POSITIONED WITH BIPARTISAN CHAMPIONS
As the state’s leading association defending the housing industry and homeownership, Housing First Minnesota is very active in Minnesota politics. Going into the 2024 election season, our political program had two major goals.
Our first goal was to elevate housing and homeownership as part of the election discussion. There is no doubt that this goal was accomplished. More and more Minnesotans are viewing housing affordability and availability as a top issue and we will continue to engage the public in new ways as the legislative session begins.
Our second goal was to grow the bipartisan caucus of housing supporters. In 2024, Housing First Minnesota endorsed our most bipartisan and geographically diverse slate ever!
Following the November election, Minnesota’s election results have set the stage for a unique political
environment. For the first time in over 40 years, the Minnesota House is tied at 67-67 – a historic result that mirrors the 1979 power-sharing agreement between the GOP and DFL.
Coupled with the DFL retaining control of the Minnesota Senate by a slim 34-33 margin, Minnesota voters have elected what is likely the most divided state government in the nation.
Despite the divided landscape, our organization saw a major success on the endorsement front with 89% of our endorsed candidates winning their elections.
“This is likely to be the most divided Minnesota legislature that we have seen in a generation,” said Mark Foster, vice president of legislative and political affairs. “Only policy issues that can receive strong bipartisan support will be seriously considered. That’s where housing comes in. In recent years, members from both parties have elevated housing policy reform, and these issues should be a top priority for our newly elected officials to get to work on.”
The Minnesota Legislature will begin its 2025 session on January 14.
MINNESOTA’S GROWING HOUSING CRISIS DISCUSSED BY EXPERT PANEL
Minnesota is grappling with a deepening housing shortage, a critical issue examined in a recent panel discussion hosted by the Sensible Land Use Coalition (SLUC). The event brought together industry leaders and experts to discuss the state’s growing need for housing units of all types and explore potential solutions to this ongoing crisis.
SLUC, a network of land planning, development, and regulatory professionals from both public and private sectors, convenes regularly to address key challenges in Minnesota’s housing market.
This latest session, moderated by real estate attorney Bradley Schaeppi, focused on the state’s housing deficit and strategies to overcome it.
The panel featured Nick Erickson, senior director of housing policy for Housing First Minnesota; Evan Roberts, assistant professor at the University of Minnesota; and Cecil Smith, president and CEO of the Minnesota Multi Housing Association. Their discussion began by outlining the scope of the housing shortfall in the state.
According to Erickson, housing production in Minnesota has never fully recovered from the Great Recession and has been declining steadily since peaking early in the COVID-19 pandemic, leaving the state short by 106,000 units.
This number, derived from data by Up for Growth, is four times the current rate of housing production. As a result, the limited available homes have become increasingly unaffordable.
“To return to pre-pandemic affordability, home prices would need to drop by 30%, household incomes would have to rise by 60%, or the average 30-year mortgage rate would need to fall by 450 basis points,” Erickson explained.
One potential solution discussed was zoning reform at the state level, which advocates believe could provide more housing options and improve affordability for both buyers and renters. Roberts emphasized the importance of diverse housing types, noting, “The type of housing we’re allowing to be built is crucial. It’s part of a broader conversation about the kind of state we want to be.”
Erickson also highlighted the role of local governments in contributing to the housing
supply crisis. “Since 2018, the state has deferred to local governments on housing matters, and during that time, the housing deficit has doubled,” he said. However, local entities have also been instrumental in addressing the problem.
Last year, a coalition of housing industry members, community partners, and elected officials formed to advocate for state-level zoning reform. This diverse group, including some local government
leaders, aims to ease restrictions and increase housing production.
“Our coalition is one of the most broad-based and diverse in the country,” Erickson noted, adding that some local leaders were among the key supporters of the effort.
The coalition is expected to continue pushing for reforms during the 2025 legislative session, as Minnesota’s housing crisis remains an urgent concern.
In recent years, members from both parties have elevated housing policy reform, and these issues should be a top priority for our newly elected officials to get to work on.”
MARK FOSTER VICE PRESIDENT OF LEGISLATIVE AND POLITICAL AFFAIRS, HOUSING FIRST MINNESOTA
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HOUSING FIRST MINNESOTA DEMANDS THAT THE CITY OF EDINA CEASE CHARGING UNLAWFUL TREE FEES
Housing First Minnesota recently sent a demand letter to the City of Edina regarding their unlawful “Building Code Tree Ordinance” and “Vegetation Ordinance.”
These city ordinances assert the power to impose fees and escrow requirements regarding the removal and replacement of trees. Those fees adversely impact housing affordability and go beyond the city’s statutory authority.
Earlier in 2024, numerous homeowners, builders, and property owners spoke at an Edina City Council meeting with requests to adjust these problematic ordinances.
In an article from the Minneapolis/St. Paul Business Journal, one homebuilder was charged a $19,000 deposit fee to remove a single tree blocking the project. These types of fees are not only impacting builders in Edina — two projects in Minnetonka
were blocked recently due to the city’s tree ordinances.
The letter insisted that the city of Edina modify the ordinances to comply with state law, or Housing First Minnesota would initiate a legal challenge. The demand letter also notes that retaliation against any members or other builders will not be tolerated.
Members with questions should contact Nick Erickson, senior director of housing policy.
ALTERNATIVE METHOD FOR FROST DEPTH
For several years, frost depth has been a conversation for code officials and legislators. The required foundation depths for frost protection have not changed in decades, while foundation insulation requirements and the average outdoor temperature have increased since the early 1980s.
In 2021, a Technical Advisory Group (TAG) was formed to determine if minimum footing depths required for frost protections should be further reviewed given changes to conditions. Nick Erickson, senior director of housing policy, worked with the Home Builders Association of Fargo-Moorhead to recommend changes to the frost depth map in the upcoming code cycle.
This fall, the administrative TAG took up this topic at a meeting, with Mike Swanson of Brandl Anderson serving on this TAG for Housing First Minnesota. The chief building official walked through an alternative method that saves cost by reducing the excavation depth, the amount of concrete, and the size of foundation forms.
COMMERCIAL CODE TAG APPROVES SINGLE-STAIR APARTMENTS
The TAG overseeing the Commercial Building Code (Chapter 1305) accepted a proposal to allow single-stair multifamily dwellings in Minnesota.
“The approval was a rare unanimous one,” wrote Stephen Smith of the Center for Building North America via LinkedIn.
“In practice, this means that starting in 2026, small multifamily buildings served by a single stair will be able to rise to four stories, up from the current three-story limit. The code change comes with some reasonable limitations – the most meaningful are that architects must limit each story to at most 4,000 sq. ft., with no more than four apartments per story.”
“We’re seeing greater scrutiny of the model building codes,” said Erickson, who is a member of the study group.
“More groups are advocating for building code reforms that will allow for greater flexibility, more housing, and greater affordability. Thank you to our coalition partners for leading on this item.”
The Commercial Building Code is still under technical review and this proposal will likely be included when the 2026 Building Code goes into effect.
Other Metro Locations:
Other Metro Locations:
St Paul, MN (651) 224-3675
St Paul, MN (651) 224-3675
New Brighton, MN (651) 636-7260
New Brighton, MN (651) 636-7260
Maple Plain, MN (763) 479-2966
Maple Plain, MN (763) 479-2966
Savage, MN (952) 736-8384
MN (952) 736-8384
Minneapolis, MN (612) 729-7353
MN (612) 729-7353
Rapids, MN (763) 757-5077
MN (952) 229-1933
MN (651) 452-1835
Coon Rapids, MN (763) 757-5077 Lakeville, MN (952) 229-1933 Eagan, MN (651) 452-1835
Regional Economic Conditions: Construction Sector Outlook
The Federal Reserve Bank of Minneapolis reports an optimistic outlook for the construction sector in the Ninth District, which includes Minnesota, the Dakotas, Montana, northwestern Wisconsin, and Michigan’s Upper Peninsula. A recent survey conducted by the Fed’s Regional Outreach team surveyed construction firms across the Ninth District to gauge recent construction activity and the near-term outlook in the sector.
Conducted Oct. 29 – Nov. 18, 2024, the results indicate that local construction firms are experiencing improved conditions compared to the past two years.
KEY FINDINGS:
• Revenue Increases: Approximately 40% of construction firms reported moderate to significant revenue growth compared to the same period last year, a rise from less than 25% in November 2023.
• Sector Performance: The industrial and infrastructure sectors are leading in revenue and profit gains, while residential and commercial sectors show signs of improvement.
• Construction Activity: Overall construction activity in Minnesota has slightly increased from 2023 levels, driven by significant data center projects in Becker, Blue Earth, Faribault, Chaska, Rosemount, and Farmington.
• Residential Construction Trends: Single-family home permits in the metro area have grown, but multifamily construction has declined since 2023. Through October 2024, permits for new dwellings totaled 6,844, a 27% decrease from the same period in 2023. This includes a 9% increase in single-family homes and a 64% drop in planned multifamily units.
CHALLENGES IDENTIFIED:
• Labor and Material Costs: Firms continue to face challenges with labor availability and material input costs.
• Interest Rates: Nearly 30% of respondents cite higher interest rates as a concern, though this is down from 50% in November 2023.
Ron Wirtz, regional outreach director at the Minneapolis Fed, noted that the current outlook is “more optimistic than I was probably expecting, and certainly the most optimistic we’ve seen in a couple of years.”
This positive sentiment is attributed to moderating inflation, declining interest rates, and increased demand in certain construction sectors. However, ongoing challenges such as labor shortages and material costs persist.
Challenges Identified
Source: Federal Reserve Bank of Minneapolis
Model
Celebrating our 50th year
MARKET RECAP
FROM TIGHT SUPPLY TO MODEST PRICE RELIEF HOUSING
2024 has been a year of recalibration for the housing market as it moves past pandemicdriven extremes. Nationally, mortgage rates, home prices, and housing supply have painted a complex picture, while Minnesota mirrored many national trends with some local nuances.
MORTGAGE RATES: STILL HIGH BUT STABILIZING
Mortgage rates remained a dominant factor shaping the housing market in 2024. After peaking at over 7% in early 2024, the average 30-year fixed mortgage rate dipped to around 6.5% by mid-year.
“The decline in rates is welcome news for buyers, but affordability remains a challenge,” noted Freddie Mac in a recent report.
The high rates have created a “rate-lock” effect, where homeowners with previously secured low mortgage rates hesitate to sell. This reluctance has significantly contributed to tight inventory conditions nationwide and locally.
NEW CONSTRUCTION: RESILIENCE IN OVERALL HOUSING ACTIVITY
In the Twin Cities, there was a notable 15% year-over-year increase in single-family home permits in November, indicating sustained demand for new homes in the region. This suggests a strong appetite for homeownership and reflects confidence in the single-family housing market.
As of November, Twin Cities homebuilders had pulled permits for over 5,860 single-family homes for the year, a 15% increase compared to 2023.
HOME PRICES: MODEST RELIEF FOR BUYERS
Home prices, which steeply rose in previous years, have shown signs of softening. Nationally, prices increased by about 4.5% year-over-year through mid-2024 – reaching a peak in summer at $426,900, according to the National Association of Realtors.
In Minnesota, the housing market reflected the national narrative with some regional variations. According to Minnesota Realtors, the state median home price was up 5.3% to $347,500, and the metro median price was up 4.1% to $380,000 in October. However, inventory remains limited, with supply levels far below the six-month threshold for a balanced market.
LOOKING AHEAD
As 2025 approaches, the housing market is expected to see gradual stabilization. Freddie Mac forecasts continued declines in mortgage rates, which could invigorate buyer activity. However, affordability challenges and persistent supply constraints will likely temper recovery.
Zillow’s recent housing market forecast for 2025 anticipates a modest 2.6% increase in home values, mirroring the growth observed in 2024. Existing home sales are projected to reach 4.3 million, up from 4.1 million in 2023 and an expected 4 million in 2024.
Overall, Zillow’s 2025 housing market forecast points to a more balanced and active market, with modest home value growth, increased inventory, and evolving buyer preferences. Nevertheless, the unpredictability of mortgage rates remains a significant factor that could influence market conditions.
MAXIMIZING
YOUR MEMBERSHIP
BUILD YOUR NETWORK
With nearly 900 members — including residential builders, remodelers, and associate members — networking is at the heart of the association. “It’s amazing to see how relationships grow and become mutually beneficial over the years,” shares Emily Youngs of Dakota County Lumber. “Get plugged into the community and you will start to see opportunities!”
As a valued member of Housing First Minnesota, you’re already part of a dynamic network committed to advancing the building and remodeling industry. But are you leveraging all the benefits your membership has to offer? From networking opportunities to industry advocacy, your membership is packed with perks that can propel your career and business forward. Here’s how to make the most of it, with insights from some of our ambassadors.
Karyn Braddock of Neighborly Property Group, LLC and Bloom Builders echoes this sentiment, “It’s an extremely valuable thing to be able to have direct access to a network of people to learn with and from, and to exchange ideas and action to best serve in our industry together.”
GET INVOLVED AT EVENTS
Getting the most from your membership requires effort and consistency. From casual networking happy hours and panel discussions to our local trade show and awards ceremony, there are plenty of events to attend each quarter.
“You get what you put in,” says Logan Hershey of RBC Wealth Management. “Attend as many events as you can, introduce yourself to new people, and keep your engagement purposeful.”
Andrew LeJeune of GlassArt Design urges members to take the leap.
“Start with a wide net and then whittle it down to where you see the most value,” he says. “Make an attempt to get something out of your membership every month and attend every event possible.”
ADVOCATE FOR THE INDUSTRY
As a Housing First Minnesota member, you’re part of a collective voice advocating for a strong housing market.
The association works directly with policymakers to protect the industry and keep homebuilding and remodeling affordable for Minnesotans.
JOIN A COMMITTEE OR TASK FORCE
One of the best ways to immerse yourself in the Housing First community is by joining a committee or task force. Youngs encourages anyone who can to join a committee or take on a leadership role.
“Strong relationships don’t form overnight, so take the time, show up consistently, and you will see results,” she says.
“Joining a committee has been the door to creating relationships, forging
opportunities, and impacting the direction of the industry,” adds Braddock.
AMPLIFY YOUR REACH
One of the most powerful benefits of membership is access to marketing platforms that directly target your ideal audience. Whether you want to connect with consumers or direct B2B, our home tour brands and industry platforms ensure your message reaches the right people.
STAY IN THE KNOW
Your membership isn’t just about who you meet — it’s about what you learn. From advocacy updates and green building education to discounts and digital tools, Housing First Minnesota provides members with valuable business resources.
“The association does a great job of keeping us informed on relevant legislation and market trends, ensuring we’re always ahead of the curve,” emphasizes Heather Griffis of Admit One Home Systems.
Look into our education programs and news sources: Minnesota’s Green Path,
Contractor University, Housing Industry News, Housing Affordability Institute, and our monthly Hot Sheet to stay in the know.
LEVERAGE EXCLUSIVE DISCOUNTS
Housing First Minnesota provides practical tools designed to save you time and money — including discounts on health plans, fuel, vehicles, and business services.
No matter your goals, there’s no onesize-fits-all approach to maximizing your membership. Whether you’re looking to expand your network, develop new skills, or stay informed on industry trends, there’s something for everyone.
“Reach out to an ambassador to share your goals and create a curated experience geared towards achieving them,” Braddock says.
Remember, Housing First Minnesota is here to support you every step of the way. By staying engaged, seizing opportunities, and building relationships, you’ll unlock the full potential of your membership.
EMAIL MARKETING 101
A BEGINNER’S GUIDE TO BUILDING SUCCESSFUL CAMPAIGNS
Email marketing can be a powerful tool for businesses looking to connect with their audience directly. From setting up an account to designing captivating campaigns, here’s everything you need to start a successful email marketing strategy.
GETTING SET UP
To begin, you’ll need an email service provider (ESP) to manage your list and send emails effectively. Common options like MailChimp, Campaign Monitor, and ConvertKit cater to different needs and budgets. Ensure the ESP you choose can handle list management, automation, and tracking, all of which are essential for growth and engagement.
BUILDING AN EMAIL LIST
An email list is invaluable, but building it requires intentional effort. Start by creating a lead magnet — a valuable free offer like a checklist or discount that encourages visitors to subscribe.
Lead magnets should solve a specific problem for your audience, showcasing your expertise and building trust. Promote your lead magnet through strategically placed signup forms on your website — such as pop-ups, landing pages, or footers — and consider incentivizing signups with exclusive access or discounts. Then, be sure to invite current and future customers to stay informed by using ‘sign up for our email list’ checkboxes in your contact forms.
DESIGNING EFFECTIVE EMAILS
Effective emails require more than appealing visuals — they need strong subject lines, well-crafted body copy, and an organized email flow to drive action.
• Use clear headings to break up content within the email and make it scannable.
• Short and mobile-friendly elements keep load times down.
• Consistency in brand elements (colors, fonts, and logo) helps build recognition..
• A clear Call-to-Action (CTA) is essential to guide users toward the next step. CTAs like “Learn More,” “See Pricing,” or “Schedule a Call” should stand out.
• Link everything including buttons, photos, and in-text hyperlinks to give users plenty of options to get more information.
CRAFTING ENGAGING SUBJECT LINES
The subject line is the first thing readers see and greatly influences open rates.
• Make it personal: Personalization in subject lines can improve open rates. Use the subscriber’s name or tailor the subject based on their previous actions (e.g., “Hey [Name], we have a deal just for you!”)
• Create a sense of urgency or curiosity: Adding words like “Last chance” or “Don’t miss out” can prompt quicker opens. Alternatively, create curiosity with teasers, such as “A surprise awaits…” or “Guess what we’re launching tomorrow!”
• Keep it short: Aim for fewer than 50 characters, as longer subject lines may get cut off, especially on mobile devices.
• Avoid spam triggers: Avoid overusing punctuation, emojis, or all caps, as these can make your email look like spam. Words like “free” or “limited time” can also trigger spam filters if used excessively.
SCHEDULING AND FREQUENCY
Determining the right frequency for email sends is key. Too many emails may lead to unsubscribes, while too few can weaken your connection with subscribers. Start with a weekly or biweeklyschedule and adjust based on engagement metrics. Track your open rates, click-through rates, and unsubscribes to gauge what works best. Segmenting your list based on subscriber behavior allows you to tailor messages, like sending special offers to highly engaged contacts.
Once you’re ready to expand, consider engaging your audiences with tailored sequences, such as:
• Welcome sequence: This is typically a series of 2-3 emails introducing new subscribers to your brand, values, and offerings. It’s essential to make a strong impression — start with a welcome message, then follow up with educational content or exclusive offers.
• Nurturing emails: As subscribers move through your funnel, nurture emails keep them interested by offering value without a hard sell. Send educational content, helpful guides, or curated tips that relate to their interests. This approach builds trust and keeps your brand top-of-mind.
• Behavior-triggered emails: These automated emails respond to user actions, such as abandoning a cart or browsing certain product pages. These timely reminders are highly effective at re-engaging potential customers. For example, a cart abandonment email with an incentive (like free shipping) can entice customers back to complete their purchase.
• Re-engagement campaigns: Periodically, send re-engagement emails to subscribers who haven’t opened emails recently. A subject line like “We miss you!” or offering an exclusive discount can encourage them to stay active on your list.
COMPLIANCE AND BEST PRACTICES
Respect your subscribers by ensuring compliance with all regulations. This means always including an unsubscribe link, honoring opt-out requests promptly, and avoiding purchased lists. Regularly clean up your inactive or unsubscribed accounts to keep tabs on up-to-date engagement.
By focusing on quality over quantity and nurturing a valuable relationship with your audience, you can create a meaningful email marketing strategy that drives longterm engagement. As you grow, regularly test different aspects of your campaigns — from subject lines to sending times — to optimize performance and continue delivering value to your subscribers.
Cold Climate Air Source Heat Pumps THE NEW AND IMPROVED
A Cold Climate Air Source Heat Pump (ccASHP) transfers heat between the outside air and your home, designed to work efficiently even in very low temperatures (5°F/-15°C or below).
Unlike traditional heating systems that generate heat, ccASHPs use a refrigerant cycle to transfer heat, making them more energy efficient.
“These systems have come a long way and are now more viable for Minnesota winters,” said David Hincks with Xcel Energy.
In colder months, the unit transfers heat from the outside air into the home, while in warmer months the unit transfers heat from inside the home to the outside air. Since heat pumps simply transfer heat, they can achieve higher heating energy efficiencies than traditional heating technologies such as electric resistance such as baseboard and space heaters, fuel oil, propane, and natural gas. While their efficiency decreases in extremely cold weather, modern ccASHPs can operate effectively with minimal need for backup heating systems.
Cold air has less heat energy, so ccASHPs become less efficient in extremely low temperatures, around 5°F/-15°C or below. In the past, supplemental or backup heating systems were often required.
However, modern ccASHPs are designed to operate efficiently in cold conditions, reducing the need for backups. Despite this, many contractors still install or keep backup systems as a precaution.
Types of Heat Pumps
Cold climate heat pumps are available in a range of styles and configurations. This variety allows for considerable flexibility in new construction and retrofit installations to meet residents’ needs. The type of unit chosen may depend on factors such as building characteristics, existing heating and cooling systems, and occupant preferences. The characteristics of each type of system include:
• Ducted vs. non-ducted
• Split vs. package
• Variable capacity heat pump
A New Standard
To ensure suitability for cold climates, ENERGY STAR™ has set performance standards. ENERGY STAR released guidelines in January 2022, and NEEP updated its specifications in January 2023 to identify heat pumps that meet these criteria.
LEARN MORE ABOUT MINNESOTA’S GREEN PATH AND HOW TO SUBMIT YOUR HOMES FOR ADVANCED OR MASTER CERTIFICATION AT MNGREENPATH.ORG
Advanced and Master Certified Homes
Do you build homes that meet MN Green Path Advanced or Master Certification?
As a part of Xcel Energy’s commitment to green building, it has teamed up with Housing First Minnesota to support Minnesota Green Path Advanced and Master Certified homes. Through this partnership, Xcel Energy encourages builders to construct homes that are at least 80% more efficient than other homes built across the region. All advanced and master certified homes feature advanced construction practices, considerate design elements, and materials that deliver improved quality, comfort, and energy savings for a lifetime. Minnesota’s Green Path is the leading energy efficiency and green building program for the residential construction industry in Minnesota.
THANK YOU 2025 SPONSORS
ADVANCED & MASTER CERTIFIED HOME PERFORMANCE REPORTS POWERED BY
MN GREEN PATH OFFERS THREE CERTIFICATION LEVELS FOR INDIVIDUAL HOME PERFORMANCE:
LEVEL #1: MN GREEN PATH ENERGY-TESTED
Energy-tested homes are evaluated by a third-party, independent RESNET rater to provide a Home Performance Report and HERS Index Score.
LEVEL #2: MN GREEN PATH ADVANCED CERTIFIED
The homes that achieve this mid-level certification meet rigorous energy testing standards and incorporate additional green features.
These builders built one or more homes that achieved Advanced certification in 2024:
• Cuddigan Custom Builders, LLC
• D.R. Horton, Inc. – Minnesota
• Eternity Homes, LLC
• Hanson Builders, Inc.
• Lennar
• McDonald Construction Partners, LLC
• Ron Clark Construction
• Stonegate Builders
LEVEL #3: MN GREEN PATH MASTER CERTIFIED
The top level of green building, homes at this level exceed rigorous standards, showcasing the highest commitment to energy efficiency.
These builders built one or more homes that achieved Master certification in 2024:
• Custom One Homes
• Hagstrom Builder
• Michels Homes
• Paltrin, LLC
Xcel Energy covers the $79 Advanced and Master Certification application fees for builders that build in their territory and achieve Advanced or Master certification on their homes.
PROVIDING SOLUTIONS
Elevations Millwork & Cabinetry by ABC is the Twin Cities leading, full-service showroom for all your cabinetry needs. Our high-end design center features over 20 displays in the latest trends. We have hundreds of options, including countertops and hardware, for every style and budget. The Elevations team of designers can assist you and your customers with samples, product selection, 3D designs, budgeting, space optimization and more to help complete the project faster. Our showroom is your showroom! Looking for a partner to help save time & money? Contactustoday! LYMANCOMPANIES.COM
Clarity on One Page THE TOOL EVERY
CONSTRUCTION
COMPANY NEEDS
Q&A with a former public company CEO, co-author of The CEO Coach Playbook, and Metronomics-certified business executive coach
Glen Dall, CEO & Business Executive Coach, Apex North Business Coaching
Glen Dall has spent years working with business owners and CEOs in construction. Often, he sees their frustration at the lack of alignment and accountability in their teams. They tell Glen they’re running hard but not seeing results. Everyone’s not on the same page. The solution is simple: a One-Page Plan (OPP) 1. As a Metronomicscertified coach, it’s the tool Glen builds with clients to drive clarity, alignment, and accountability. Here’s why it works and how to get started.
Q. Why does my company need an OPP?
One of the most common traps owners and CEOs fall into is assuming their team is aligned. I often ask, “Do you believe your leadership team is on the same page?” Most say yes, but when I ask them to show me the page, they can’t. An OPP is the shared view for your company. Without it, strategy becomes fragmented, and accountability falls apart.
Q. What makes an OPP so effective?
An OPP condenses everything - your vision, values, and strategy - onto one page, making it impossible to lose sight of the big picture. It connects where you want to go (your North Star) with
how you’re going to get there. Instead of running hard but in different directions, doubling efforts, and missing critical goals, an OPP helps your leadership team operate as a single, cohesive unit, executing with precision towards shared objectives.
Q. How do you begin creating an OPP?
You have to zoom out before you can zoom in. Start with the question, “Where do we want to go?” That’s your North Star. It’s your ultimate bucket-list destination, the BHAG (Big Hairy Audacious Goal) 2 that aligns your team. From there, we break it down into a 3-Year Highly Achievable Goal (3HAG) 3, a 1-Year Plan, and then quarterly priorities. It’s a process of working backward to ensure every action aligns with the larger vision.
LEARN FROM GLEN! Contractor University is hosting Glen on January 15 and February 20 for “Grow Your Construction Business with a One-Page Plan”. Find out more about these in-person and live webinar sessions at ContractorU.com.
Q. I don’t see accountability on an ordinary day. How is an OPP different?
Accountability is built into every layer of the OPP. When a client of mine first came to me, they were successful on paper but chaotic in practice. Their OPP became a pivotal tool, turning abstract goals into clear priorities and measurable actions. Now, every quarter, they revisit the plan, recalibrate as needed, and keep moving forward confidently.
Q. What’s the one mistake I should avoid at all costs?
Doing it alone. I’ve seen too many CEOs try to map out their OPP in isolation, then expect the team to follow it without question. Strategy is a team sport.
When your leadership team is involved in creating the OPP, they’ve got their DNA in it and they’re driving it. That kind of buy-in transforms a strategy from something conceptual to something actionable and real
Q. When’s the best time to create an OPP?
Right now. The best time to plant a tree was 20 years ago. The secondbest time is today. The longer you wait, the more resources you waste running in circles. Starting an OPP today sets the stage for alignment and accountability tomorrow.
If you’re feeling frustrated or stuck, like your company has hit a plateau, this is your opportunity to pivot.
Building your OPP doesn’t need to feel overwhelming. Start simple. Ask, “Where do we want to go?” From there, begin defining the steps to get there, one quarter at a time.
To get started, visit apexnorthcoaching. com. Grab The CEO Playbook and your free OPP Template and take the first step toward clarity, alignment, and real accountability. If you need support, we’re here to help you!
1 Source: Metronomics
2 Source: Built to Last, Jim Collins
3 Source: 3HAG Way, Shannon Susko
Transforming Lives Through Safe, Stable Housing
At the Housing First Minnesota Foundation, the heart of our mission lies the transformative power of housing first — a principle that is essential not only to the work we do but to the lives we aim to change. For the individuals and families that we serve, securing a safe, stable roof over their heads is the critical first step toward healing and rebuilding their lives. Whether they are facing homelessness or vulnerable circumstances, our approach is clear: to truly help, we must first ensure they have a home. Housing first is not just a strategy — it’s the foundation upon which everything else is built. 2024 has been a year of immense impact and growth for the Housing First Minnesota Foundation, allowing us to extend our reach and take on multiple new exciting projects. The support we have received from the housing industry is stronger than ever, allowing us to meet growing community demand, continue our impactful work, and help more Minnesotans in need than ever before.
As we look to 2025, we are preparing for the largest build project in our Foundation’s history, Veteran Village. This project is a first-of-its-kind townhomestyle community that, when completed, will allow the state of Minnesota to declare an effective end to veteran homelessness. An accomplishment we should all be proud of!
The Housing First Minnesota Foundation works to build futures through housing. We are committed to raising funds and leveraging the expertise and resources of Housing First Minnesota builder, remodeler, and associate members to create housing for those in need in our community. As we enter 2025, I ask that you consider how you can partner with us — together we can make a lasting impact now and in the future!
OUR MISSION
OUR VISION We partner to build safe housing for Minnesotans in need. To provide dignified housing in the pursuit of ending homelessness.
OUR IMPACT
70
Community Builds Completed Shelter Beds Provided Dignified Housing Created
243
118,000 ft.2 Construction Value in Housing
9.1 Million $
2025 FOUNDATION PRESIDENT Jeremy Larson Hampton Construction, LLC
Board of Directors
Denotes executive board
“It is a big relief to be able to find a place to lay your head and focus on yourself and your family to move forward.”
–
Derrick, US Marine Corp Veteran and Housing for Heroes resident
Veteran Village:
Dream Big. Believe Big. Build Big.
2025 will be an exciting year for the Housing First Minnesota Foundation and its upcoming build projects. On the horizon, the Foundation will soon break ground on the first-ever multi-unit complex which will support Minnesotan veterans and their families experiencing homelessness. This complex will include up to 22 homes in a townhome-style community and provide up to an additional 47 beds when completed. The complex will be a multi-year project done in partnership between Housing First Minnesota Foundation, The Minnesota Assistance Council for Veterans (MACV), and build partner Lennar. This community will provide veterans a place to call home as they move toward stability and self-sufficiency.
MACV’s holistic approach and proven track record have become a national model for ending veteran homelessness that other organizations and communities look to when addressing this critical issue.
Our nation’s heroes have protected and served us, and now is our time to help and serve them. Once construction is completed, we will be able to celebrate the functional end of veteran homelessness in Minnesota!
As a mission-driven organization that has a legacy of building and renovating dignified housing for those experiencing or at risk of homelessness, the Foundation’s focus is on partnerships that lead community build projects for vulnerable individuals, families, and veterans. One of its longest-standing partnerships is with MACV and we will have an impact on the futures of hundreds of veterans in the coming years. Its community build projects are a unique, collaborative model connecting builders, remodelers, and their trade partners in the building industry with nonprofit organizations in need of new or renovated housing solutions.
You can become a part of this exciting venture with a contribution to our Foundation, and the Veteran Village project. To learn more, visit us at housingfirstmnfoundation.org/veteran-village.
Paul - Minneapolis - Coon Rapids - Savage - Maple Plain - Roseville - St Cloud - Rochester - Oronoco - Mankato
Q2_Digest-BD21.indd 43
SHOWCASING EXCELLENCE
Each year, Housing First Minnesota celebrates the best in the industry through its prestigious awards program. This year we introduced a refreshed and reimagined slate of awards to better capture the housing industry of the 21st century.
The 2024 honorees exemplify innovation, craftsmanship, industry dedication, and an unwavering commitment to excellence. These remarkable homes, companies, and individuals are setting new benchmarks in the industry. From stunning homes to forward-thinking marketing campaigns to visionary leadership, these award winners are achieving excellence in Minnesota’s housing community.
Pella has been serving the local community since the 1930s with a strong reputation for quality and service in the homebuilding industry. Its team exhibits extreme care for its customers and their clients and believes in the power of homeownership. They are actively engaged with Housing First Minnesota, regularly attend association events, proudly sponsor the home tours, and participate in the Minnesota Green Path program.
Michels Homes is a four-generation, family-owned company specializing in home remodels with a focus on quality craftsmanship and personalized service. The team prides itself on its emphasis on green building, a reputation for reliability, and a solid sense of giving back to its community.
REMODELER OF THE YEAR: Michels Homes
ASSOCIATE OF THE YEAR: Pella Windows and Doors
LEGISLATORS OF THE YEAR:
Sen. Lindsey Port
Rep. Michael Howard
Lennar has grown over the last 70 years to become one of the nation’s leading homebuilders, creating quality homes for every generation. From affordable options to move-up and active adult homes, they build with the future in mind. The company is incredibly committed to giving back to the community through its partnership with the Housing First Minnesota Foundation’s Housing for Heroes build projects and is dedicated to strengthening the housing industry in Minnesota.
Rep. Michael Howard
As the chair of the House of Representatives Housing Committee, Rep. Howard joined forces with Sen. Port to help marshal the most meaningful zoning and landuse discussion at the Capitol in over a generation. Rep. Howard has been a dedicated voice for housing affordability and common-sense regulations that balance resource protections and homeowner costs.
Sen. Lindsey Port (not pictured)
As the chair of the Senate’s housing committee, Sen. Port has been a champion for the future generation of homebuyers at the Capitol. She led efforts to lift housing roadblocks that would allow for the creation of more housing and affordable ownership opportunities for Minnesotans across the state.
BUILDER OF THE YEAR: Lennar
ROBERT L. HANSON LIFETIME ACHIEVEMENT AWARD: Peter Coyle, Larkin Hoffman
MINNESOTA GREEN PATH LEADERSHIP AWARD: City Homes, LLC
RISING STAR: Nick Stastny, Nor-Son Custom Builders
MARKETING PROFESSIONAL OF THE YEAR - PRODUCT: Malorie Drugg, Marvin
ADVOCATE OF THE YEAR: Eric Boyd, Arcxis
BUILDING HOUSING FIRST MINNESOTA: Andrew LeJeune, Glassart Design
MARKETING PROFESSIONAL OF THE YEAR - NEW HOME: Paige Richardson, Hendel Homes
BEST SHOWROOM: Dwell44 - A Modern Design Collaborative Workspace
BEST SALES CENTER: Hendel Homes
SALES PROFESSIONAL OF THE YEAR - PRODUCT: Terry Marschall, Dakota County Lumber Company
SALES PROFESSIONAL OF THE YEAR - REMODEL: Nathan Carlson, Highmark Builders, Inc.
PROJECT MANAGER/CONSTRUCTION MANAGER OF THE YEAR: Charles Ratts, Pulte Homes of Minnesota, LLC
SALES PROFESSIONAL OF THE YEAR - NEW HOME: Jennifer Finlay, Lennar
EXCELLENCE IN PHILANTHROPIC & COMMUNITY CONTRIBUTION: Nor-Son Custom Builders
BEST SOCIAL MEDIA CAMPAIGN: Style & Structure
EXCELLENCE IN INTERIOR DESIGN: Lindsey Swanson, Carbon 6 Interiors
ARTISAN HOME OF THE TOUR - 2024 SUMMER: Gordon James
BEST DIGITAL EXPERIENCE: The Curious Builder
ARTISAN HOME OF THE TOUR - 2024 FALL: Mikan Custom Homes, LLC
Reggie winners are selected by judging teams for excellence in design, construction, challenges overcome, and community/industry engagement.
Trillium Awards are presented to all entered participating associates in a Reggie-winning home.
$600,000 TO $699,999
Pinnacle Family Homes
#123 | Lakeville, MN
Trillium Partners: ABC Supply Co., Inc.; Andersen Windows; Bob’s Wood Specialties/Credit River Granite; Crown Cabinets; Southern Lights; Warners’ Stellian Appliance
$700,000 TO $799,999 Hanson Builders, Inc.
#284 | St. Michael, MN
Trillium Partners: Contract Interiors, Inc.; Ferguson Enterprises; Scherer Bros. Lumber Co.; Schwieters Companies, Inc.
$800,000 TO $899,999
Michael Lee Homes
#50 | Woodbury, MN
Trillium Partners: All, Inc.; Contract Interiors, Inc.; Ferguson Enterprises; Pella Windows & Doors; Scherer Bros. Lumber Co.; Schwieters Companies, Inc.
$900,000 TO $999,999
Harstad Homes, Inc.
#14 | Vadnais Heights, MN
Trillium Partners: ABC Supply Co., Inc.; All, Inc.; Croix Design & Drafting, Inc.; Scandia Custom Cabinets; Scherer Bros. Lumber Co.; Warners’ Stellian Appliance
$1 MILLION UP TO $1.2 MILLION Lennar #231 | Corcoran, MN
Trillium Partners: Contract Interiors, Inc.; GlassArt Design; Northland Cabinets, Inc.; Water Doctors Water Treatment Co.
$1.2 MILLION UP TO $1.5 MILLION Robert Thomas Homes, Inc. #185 | Chaska, MN
Trillium Partners: All, Inc.; C&J Stoneworks, Inc.; Contract Interiors, Inc.
$1.2 MILLION UP TO $2 MILLION Hartman Homes, Inc.
#24 | Lake Elmo, MN
Trillium Partners: Andersen Windows; C&J Stoneworks, Inc.; Muska Lighting; Warners’ Stellian Appliance
$2 MILLION AND ABOVE Swanson Homes
#212 | Independence, MN
Trillium Partners: ABC Supply Co., Inc.; Alpine Hardwood; Ferguson Enterprises; In-Focus Systems; Scherer Bros. Lumber Co.; Visual Comfort & Co.
ROMA
TRILLIUM
ROMA & TRILLIUM AWARD WINNERS
The Remodeler of Merit Awards (ROMA) honor our remodeler members for quality and value in remodeling projects that range from baths, kitchens, and additions to whole-house remodels. Professional remodelers judge on creativity in meeting the unique challenges of remodeling, and in successfully meeting the needs, desires, and budgets of their clients.
Trillium Awards are presented to all entered participating associates in a ROMA-winning home.
DETAILED COMPONENT
Boyer Building Corp.
KITCHEN: UNDER $75,000 New Spaces
INTERIOR: UNDER $200,000 McDonald Remodeling, Inc.
West
KITCHEN: $75,000 UP TO $125,000 McDonald Remodeling, Inc.
INTERIOR: $200,000 AND OVER
Alma Homes, LLC
Chanhassen
KITCHEN: $125,000 AND OVER Amek, Inc.
Trillium Partners: Andersen Windows; Renovation Systems; Warners’ Stellian Appliance
Bloomington
Trillium Partners: All, Inc.; Andersen Windows; Ferguson Enterprises
St. Paul
Trillium Partners: Ferguson Enterprises; Scherer Bros. Lumber Co.; Warners’ Stellian Appliance
Burnsville
Minnetonka
Trillium Partners: Brush Masters, Inc.; Scherer Bros. Lumber Co.
Mendota Heights
Trillium Partners: Ferguson Enterprises; Fireside Hearth & Home; Scherer Bros. Lumber Co.
Lumber Co.; Warners’ Stellian
35,000 MN construction workers covered 97% Member retention rate
The Builders Group:
A PARTNER, NOT A COMMODITY
Did you know The Builders Group provides workers’ comp insurance to over 25% of Minnesota construction workers? So, who is The Builders Group?
OUR BACKSTORY IS ROOTED IN THE MINNESOTA TRADES
$42.5M+ of dividends distributed to our Members
7,500 Member employees provided with safety training
$180,000 in sponsorships to MN trade associations
In 1997, a community of Minnesota construction companies decided to do something about the high cost of workers’ comp insurance in the industry. The plan was simple: join together to create a self-insured workers’ comp fund focusing exclusively on the Minnesota construction industry. A better solution created by the trades, for the trades. Today we insure over 25% of the Minnesota construction labor force: over 35,000 workers!
SAFETY FIRST, SECOND, AND THIRD
TBG’s safety services success stories rarely get told because success is the job site injury that doesn’t happen. In 2023 our team provided safety training to over 7,500 Minnesota construction workers, both at the job site and in our state-of-the-art training facility in Eagan. In 2025, we will be growing those training capabilities by expanding the training space in our building to accommodate 170 attendees, and the addition of a custom-equipped van than can bring safety training to our members.
A HISTORY OF FINANCIAL STRENGTH
We have distributed over $42M of surplus to our members, and our board of directors recently approved an additional $8.5M to be paid out in 2025. Like many in the industry, we encountered some financial headwinds in the Great Recession but pulled through it with a
renewed conviction and understanding of where we needed to be financially. For example, in 2017 we expanded our coverage footprint by offering a cross-border policy for our members who have employees who work outside of Minnesota.
TBG EDUCATION FOUNDATION: WALKING THE WALK FOR THE TRADES.
The labor market in Minnesota is as tight as it has ever been. TBG Education Foundation’s mission is to help close that gap. In 2024 TBG Education Foundation donated over $63,000 as part of its Tools for Schools program which helps fund school and community trades-based programming. In addition, $39,000 was given to Minnesota trade associations in matching funds for scholarships that enable more young people to get the education/training they need to start a career. A job in the trades can lead to a great career, and TBG Education Foundation is doing its part to make sure young people are exposed to that path.
$360,000 donated by the TBG Education Foundation
Our 97% member retention rate proves that The Builders Group is a partner, not a commodity. Give your insurance agent a call and find out what being part of The Builders Group looks like for your company.
The Builders Group members are jointly and severally liable for their proportionate share of obligations for the group and will be assessed on an individual and proportionate share bases for any deficit by the group. Dividends are not guaranteed.
BUILDER & REMODELER ONLINE/ON-DEMAND
CONTINUING EDUCATION COURSES
The following courses are available on-demand at any time. Many of the courses are approved for the required energy ( E ) or business management strategies ( B ) training. Additional courses approved for general ( G ) training.
CUSTOMIZE YOUR CONTINUING EDUCATION TO MEET YOUR NEEDS AND INTERESTS!
• A Comprehensive Look at the Framing Provisions of the Minnesota Residential Code and More E
• Administrative Provisions of the Minnesota Residential Code G
• Aluminum Exterior Components with WoodGrain Look Designed for High Performance G
• Amendments to the 2020 Minnesota Residential Building Code E
• Anatomy of a Department of Labor and Industry Investigation B
• *Application of the Minnesota Residential Building and Energy Code from Start to Finish E
• Below the Sill G
• Blower Door Testing and Common Air Sealing Issues E
• Building a Better Basement E
• Building Barrier-Free Bathrooms G
• Building Blocks of Business Management B
• Building Planning Provisions of the Minnesota Residential Code G
• Cannabis and a High-Functioning Workforce: Weeding Out the Requirements Online B
• Code Administration, Framing and Finish Applications of the 2020 MN Residential Code E
• Customer Contracts: Protection or Sales Tool? B
• Cyber Security for Builders: What You Need to Know About Cyber Security Threats and Social Media Attacks B
• E ective Communication and Leadership B
• Exterior Envelope Energy Provisions of the Minnesota Residential Energy Code E
• Exterior Water-Resistive Provisions of the Minnesota Residential Code G
• Foam Plastic Insulation Provisions of the Minnesota Residential Code E
• Footings and Foundation Provisions of the Minnesota Residential Code G
• Framing Provisions for Floors, Walls, and Roofs of the Minnesota Residential Code G
• From Control Layers to High-Performance Enclosures E
• Growing Your Remodeling Business B
• Happy Trails: Retiring, Transferring, or Selling Your Construction Business B
• How to Deal with a Crazed Homeowner: Responding to a Homeowners’ Aggressive Threats & Tactics B
• Insulation: Why, Where, and What E
• Legally Running Your Construction Business While Limiting Personal Liability B
• Managing Subcontractor Liability B
• Mastering Contracts: Your Key to Contractor Success B
• Navigating the Permit Process G
• New Home Construction From Permit Application To Final Inspection E
• New Home Purchase Agreements - MN Realtors and WI Real Estate Forms B
• Permanent Wood Foundations: A Tested Solution for New Code Changes G
• Prevent – Construction Building Safety G
• Principles of Design, Fire and Life Safety G
• Property Insurance Claim Handling Overview B
• So, Tell Me About Your Problem House E
• Solving Code Related Challenges with Engineered Wood Products G
• Structural Demands of Building Tall Walls G
• Success or Failure: Depends on your Plan B
• The 45L Tax Credit and ENERGY STAR Certification E
• The Awesome Wall: A Better Way to Build E
• The Basics of Premanufactured Wall Panels G
• The Exterior Wall Envelope: Cavity Wall Insulation E
• The How and Why of Exterior Insulation E
• The Keys to a Net Zero Energy Home E
• The Nuts & Bolts of Business Management B
• The Top Five Misperceptions About Use of Electronic Logging Devices For Businesses B
• Transparency – Estimating in the Modern Era B
• Understanding Construction Defect Claims B
• Unintended Consequences of Not Understanding Building Science E
• Winning Construction Contract Terms to Stay Out of Court and Invisible to DOLI B
• Winning with Mechanics’ Liens B
25+
TOP INDUSTRY EXPERT INSTRUCTORS
Ross Anderson
Wolf River Electric
Michael Anschel
OA Design + Build
Bill Blinstrup
ZOTA Professional Training
Chris Boline
Felhaber Larson
Rick Cobbs
The Energy Network Worldwide
Glen Dall
Apex North Business Coaching
Courtney Ernston
North Star Law Group, PLLC
Andy GallioSchluter Systems
Justin Gillette Brown & Brown
Patrisha Garger LG Law LLC
Bill Gschwind
Minnesota Construction Law Services, PLLC
Patrick Huelman
University of Minnesota
Bryan Huntington Larkin Hoffman
Lauren Janochoski Felhaber Larson
Luke Jannicke
Hallmark Building Supplies, Inc.
Dave Johnson
SmartLam
Greg Karow Code Educational Opportunities
Peter Kulczyk
Frank Martin
Construction Consultants International
Janice Meyer
Housing First Minnesota
Paul Morin
The Energy Conservatory
Shawn Nelson
New Spaces
Lisa Render
David Rumsey
Marsh & McLennan Agency
Mark Weegman
Weyerhaeuser
Stephen Yoch
Felhaber Larson
2025 LIVE COURSES
- In-person at Housing First Minnesota’s seminar facility in Roseville, MN - Live webinar from the comfort of your home or office
* Each January and February class date features at least seven credits. Select courses are approved for energy and business management strategies training. Courses subject to change.
JANUARY 14, 2025 – IN-PERSON, HOUSING FIRST MINNESOTA, ROSEVILLE, MN (7 CREDITS)
FEBRUARY 11, 2025 – LIVE WEBINAR (7 CREDITS)
• Application of the Minnesota Residential Building and Energy Code from Start to Finish E Peter Kulczyk
• Lessons from the Legal Trenches B Courtney Ernston, North Star Law Group
JANUARY 15, 2025 – LIVE WEBINAR (7 CREDITS)
FEBRUARY 20, 2025 – IN-PERSON, HOUSING FIRST MINNESOTA, ROSEVILLE, MN (7 CREDITS)
• A Comparative Analysis of Envelope and Structural Building Criteria E Greg Karow, Code Educational Opportunities
• Achieving Net Zero Energy with Robust Building Enclosures and High-Performance Mechanical Systems E Patrick Huelman, University of Minnesota
• Grow Your Construction Business with a One-Page Plan B Courtney Ernston, North Star Law Group and Glen Dall, Apex North Business Coaching
• Structural Demands of Building Tall Walls G Mark Weegman, Weyerhaeuser
MARCH 11, 2025 – IN-PERSON, HOUSING FIRST MINNESOTA, ROSEVILLE, MN (4 CREDITS)
• EPA Lead Renovator Certification Initial Course presented by ZOTA Professional Training G
MARCH 12, 2025 – IN-PERSON, HOUSING FIRST MINNESOTA, ROSEVILLE, MN (8 CREDITS)
• EPA Lead Renovator Refresher Certification presented by ZOTA Professional Training G
B Approved for Business Management Strategies Training
E Approved for Energy Training
G General Courses
“The course was very clear and thorough and would highly recommend to any who is taking their Minnesota contractor license exam!“
— Jose Alamilla, BJT Roofing LLC
Pre-License Exam Prep Online Course
If you know of someone wanting to become a licensed Minnesota contractor, tell them about Contractor University’s Minnesota contractor pre-license online course.
TAKE THEIR WORD FOR IT: “Contractor University does a great job of keeping me informed of the changes to the code. Much appreciated!“
— Dan Vanderheyden, Black Dog Homes
“All the courses are relevant, easy-to understand,and presented in an easy-to-follow format.”
— Je Jones, Parkway Services
“The courses exceeded my expectations.”
— Arno Kahn, Builders Commonwealth “Excellent courses and instructors. Highly recommend Contractor University for your continuing education credits.”
— Dylan Brown, DB Carpentry LLC
Fall Artisan Home Tour
Artistic vision, unmatched craftsmanship, and one-of-a-kind homes – this fall’s Artisan Home Tour was an incredible event with thousands of visits across the 20 homes.
october 4-20, 2024
PRESENTING SPONSOR
JOURNEYMAN SPONSORS
Clay Shoot
Members spent the afternoon competing for the best shot, building connections, and enjoying a beautiful fall day out on the range.
october 9, 2024
STAFFED AMMO SPONSOR
SKILLED CONTEST STATION SPONSORS
WATER CONDITIONING, INC.
SAFETY SPONSOR
BEER SPONSORS
RELIEF STATION SPONSOR
THE BIG SHOT PRESENTING SPONSOR
STATION SPONSORS
Arrow Building Center
Donnelly Stucco Services, LLC
JL Schwieters Bldg. Supply Marvin Synergy Products
REGISTRATION SPONSOR
Pella Windows & Doors
Haferman
BIG Night
We stepped into the future of homebuilding at our BIGGEST night of the year! At the annual Building Industry Gala, we highlighted the groundbreaking accomplishments and forward-thinking visions that will shape our industry for decades to come. Surely a night to remember!
october 25, 2024
RED CARPET SPONSOR
WINNER’S CIRCLE SPONSOR
EMCEE SPONSOR
GOLD SPONSORS
SILVER SPONSORS
LOUNGE SPONSORS
PRESENTING SPONSORS
BRONZE SPONSORS
CenterPoint Energy
Kolbe Gallery
Twin Cities
North Risk Partners
Structis Construction Solutions Group, LLC
Twin Cities Closet Company
VALET SPONSOR
Shaw/Stewart Lumber Co.
DRINK TICKET SPONSOR
Arrow Building Center
MN Green Path Building Conference
Members discovered the latest in green building and learned about energy efficient building techniques at the annual Minnesota’s Green Path Building Conference.
november 12, 2024
PLATINUM SPONSOR
State of the Industry
We welcomed our new 2025 boards of directors into their leadership term and heard from nationally acclaimed economist Dr. Elliot Eisenberg for a look at 2025 predictions. Attendees enjoyed a delicious breakfast while discovering what’s on the horizon for the housing industry and how to prepare.
december 3, 2024
FORECAST SPONSORS PRESENTING SPONSOR
In-Focus Systems
Lyman Companies
COFFEE SPONSORS
ABC Supply Co. Inc.
LP Business Solutions
Minnesota Construction Law Services, PLLC
Members Only+
This member-favorite event brought together professionals from across the housing industry to connect, network, and take away valuable insights from our panel. The evening’s theme, “The Art of Artisan Home Design,” dove into the captivating world of highend interiors with the designers behind today’s most stunning custom homes.
december 12, 2024
APPETIZER SPONSOR
BEER & WINE SPONSOR VENUE SPONSOR
APRIL 11, 2025 | ST. PAUL RIVERCENTRE
PRESENTING SPONSORS
This winter was packed full of events! Check out some photos from member-favorite events last quarter.
A New Era of BIG Night
The industry showed up for an unforgettable evening — our annual Building Industry Gala (BIG) Night brought together 800 attendees to celebrate excellence and innovation. We introduced 10+ new awards to recognize the diverse talents and contributions of industry members across the board.
Committed to Green Building
80
Give to the Max
Housing First Minnesota Foundation received $20,000 in donations as part of the Give to the Max Day campaign. These funds help our Foundation provide safe, stable housing and access to essential services for those experiencing homelessness.
@pella_northland
James Vagle
Minnesota Assistance Council for Veterans
@housingfirstmn
Housing First Minnesota Foundation
Carole Griffith
More than
members attended our annual 2024 MN Green Path Building Conference. The future of our industry is bright — and green!
@nathan4carlson
Wheelin’ with WINC
Members Take Their Shot
St. Jude Showplace
The Parade of Homes Twin Cities is proud to support Hanson Builders Inc. and St. Jude Children’s Research Hospital in the construction of the first St. Jude Dream Home Showplace in Minnesota, to be showcased as a 2025 Dream Home in the fall tour. The proceeds of the home will help support the cutting-edge research and treatment by the institution, where families never receive a bill from St. Jude, so they can focus on helping their child live.
@hansonbuilders @hansonbuilders
Tori Williamson
James Vagle
@bravas_mn
@winc.mn
@lindsey.uselding
Join us at the 2025 Builders and Remodelers Show!
February 13, 2025 1-6pm
Canterbury Park
Expo Center
Shakopee, MN
As the largest product and service show in the Midwest for builders and remodelers, BRS is your chance to nd new partners, discover cuttingedge products, and expand your network. With 100 exhibitors, BRS gets you face-to-face with the experts and helps you explore innovative ways to grow your business.
Who can attend?
• Builders
• Remodelers
• Architects • Interior designers • Building of cials • Students
Show highlights:
• FREE admission and parking
• Network with housing industry businesses
• FREE drink ticket
• FREE professional headshots
• Test your swing at the golf simulator
• Learn about workforce initiatives
• Genius Huddle sessions with industry experts
Members NEW
aspectLED
Tom Pugh
888-503-1317 aspectled.com
Bridgewater Bank
John Uremovich 952-893-6868 BWBMN.com
Emblem Homes, LLC
Felix Adekola 612-441-9888 emblemhm.com
FCP Services
Ryan Nelson 612-760-0375
FGT Cabinetry
Mike Thatcher 651-686-1345 fgtcabinetry.com
Interscapes, Inc.
Andrew Zeis 612-522-5009 Interscapes.us
M Carlson
Painting and Wall
Covering
Matt “Woody” Leininger 952-843-8726 mcarlsonpainting.com
Milton House
Design Collective
Megan Burton 612-991-8432 miltonhousedesign.com
Pristine Custom Homes, LLC
Garrett Pahl 651-402-2266 pristinecustom homesmn.com
Quick Links Golf
Patrick Rients 952-243-3248 quicklinksgolf.com
Room Reimagined
Design
Gina Wolleat 651-387-3861 gina.decoratingden.com
SEPTEMBER–NOVEMBER 2024
Rosebud Construction, LLC
Joe Becker 651-260-2368 rosebudconstruction.com
Scarfone
Contracting
Ralph Scarfone 651-465-8385 scarfonecontracting.com
Sharper Management
Kevin Steiner 952-224-4777 sharpermanagement.com
StoneWorks
Andy Hoffman 612-380-4676 estoneworks.com
Champions Club is a way to recognize those members that are passionate about the association and share the good news of membership. Each year the member with the most referrals will be recognized at the BIG Night. Start referring today!
Todd and Amy Designs, LLC
Amy Fleming 651-307-9680
Todd Geske, Building Official
Todd Geske 651-421-1280
Vnzo AEC
Andrew Engel 952-380-8522 vnzoaec.com
Affinity Programs
EXCLUSIVE MEMBER OFFERINGS & DISCOUNTS
Housing First Minnesota has brought together an array of members-only benefits that positively impact your bottom line. We seek companies that thoroughly understand the building industry and provide products at rates generally not available to the public. Give these folks a chance to see what they can do for you.
VIEW MORE MEMBER DISCOUNTS AT HousingFirstMN.org/MemberOfferings
Product Discounts
BUSINESS ESSENTIALS
• 1% of your purchase goes to Housing First Minnesota Foundation
• Competitive & customizable pricing
• Free next-day business delivery (on most items)
• Your account rep is an active Housing First Minnesota member
Olivia Monk 763-595-5340 (o) 651-756-0205 (c) omonk@orderbe.com
HOMESPHERE
Learn how you can join over 2,700 builders receiving incentives and rebates from building product manufacturers. Rebates often exceed the cost of membership and it’s easily manageable!
Melissa Wolf 331-431-7433 MWolf@HomeSphere.com
NATIONAL PURCHASING PARTNERS (NPP)
DISCOUNTS
• Verizon
• Priceline
• Staples
• Airgas
• Projul
• Sherwin Williams
• And MANY more!
NPP
800-810-3909
CustomerService@MyNPP.com
Business Operations
Gas Discounts
HOLIDAY STATIONSTORES
• Save 30 cents per gallon for the first 90 days (new applicants only)
• Save 6 cents per gallon all the time
• $2 off a car wash at any participating Holiday
Nick Carow
1-951-830-8889 | nick.carow@circlek.com
ASSOCIATION HEALTH PLAN
Our Association Health Plan (AHP) helps small businesses in the residential construction market provide insurance to their employees. Fully insured by Blue Cross Blue Shield and managed by North Risk Partners, the AHP is a great way to recruit and retain employees with an average savings of 7-10% for participating companies.
Janice Meyer
651-697-7566 Janice@HousingFirstMN.org
SPEEDWAY & 7-ELEVEN
• Business fuel card program
• Fuel rebates up to 5 cents off per gallon
• Mobile management tools Avani Mehta 630-698-0118 | Avani.Mehta@WexInc.com
Vehicle Discounts
JEFF BELZER’S COMMERCIAL SALES
Members receive a $750 discount off any commercial new vehicle purchased from Jeff Belzer’s. Plus, enjoy a free service loaner, free pick-up/drop-off for service work, and express commercial service.
Adam Engdahl
651-633-3500 | AEngdahl@JeffBelzer.com
Permanent Exterior Lighting: A Premium Upgrade Your Buyers Will Love
