The Digest | Apr-Jun 2020 by Housing First Minnesota

Digest T H E

APRI L â&#x20AC;&#x201C;JU NE 2020

Student Skills Demo Inspiring a younger generation to jump into the trades

BUSINESS TIPS:

HOUSING FOR HEROES:

Bringing your company vision to life

A new home will serve as safety net for veterans in need

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Sustainable 9 Design + Build

Thank

for Participating

Thank you to the 218 builders who participated in the CenterPoint Energy High Efficiency Homes® program in conjunction with Xcel Energy.

The seven Housing First Minnesota members honored as top performing 2019 program participants include:

Together, we supported the construction of 5,349 energy-efficient new homes and the program collectively saved 142,568 dekatherms and about 3.9 million kilowatts, which is the equivalent of powering nearly 2,185 passenger cars for an entire year!

• • • • • • •

For more information about this program or to become a participating builder, please contact Dominique Boczek at 612-253-9976 or email at Dominique.Boczek@icf.com

Amaris Homes, LLC Custom One Homes Hendel Homes Lennar NIH Homes Paltrin LLC Sustainable 9 Design + Build

CenterPointEnergy.com/Builders

Contents APR IL– J UNE 2 0 2 0

35 HOUSING FIRST

IN THE INDUSTRY

12 Advocacy in Action

From the President Working together in an unprecedented time

UP NEXT

8 Events

Visit us online for updated details on industry events

10 Need to Know

A quick look at what’s going on at your association

Working to ensure the American dream of homeownership is attainable for all

16 Industry Data

Dig into the latest industry data

18 Top 25 Builders

The numbers are in – here are the top 25 builders of 2019

20 Green Building by the Numbers

Breaking down Minnesota’s commitment to sustainable building

BUSINESS TIPS

22 Q+A: Ask the PR Expert Public relations professional Peg Roessler on the basics of pitching the press

24 Will Your Vision Ensure Your Company’s Survival?

Bringing a company vision to life takes diligent work, time, and energy

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

Digest T H E

Board of Directors EXECUTIVE BOARD PRESIDENT GARY KRAEMER, John Kraemer & Sons, Inc. VICE PRESIDENT TODD POLIFKA, Custom One Homes TREASURER JAMES JULKOWSKI, Julkowski, Inc. ASSOCIATE VICE PRESIDENT ED ENGELBRECHT, Pella Windows & Doors SECRETARY RYAN RUTZICK, All, Inc. IMMEDIATE PAST PRESIDENT JOHN RASK, M/I Homes PAST ASSOCIATE VICE PRESIDENT CARLA WARNER, Warners’ Stellian Appliance BOARD + COMMITTEE CHAIRS ADVOCACY CHAIR BILL BURGESS, Lennar AMBASSADOR CHAIR DALE LOEFFLER, Marvin ARTISAN HOME TOUR CHAIR JOHN KRAEMER, John Kraemer & Sons, Inc. LARGE VOLUME BUILDERS COMMITTEE JAMES SLAIKEU, D.R. Horton, Inc. - Minnesota

ON THE COVER: STUDENTS CONSTRUCT PLAYHOUSES AT THE BRS STUDENT SKILLS DEMO

PARADE OF HOMES CHAIR SARAH DULONG, Ron Clark Construction PAST PRESIDENTS’ ADVISORY COUNCIL CURT CHRISTENSEN, Lee Lyn Construction, LLC REMODELERS CHAIR JASON MYRLIE, J Carsten Remodeling SMALL VOLUME BUILDERS CHAIR ART PRATT, Pratt Homes MEMBER AT-LARGE JIM FUSCHETTO, Lyman Lumber Co. MEMBER AT-LARGE JOHN QUINLIVAN, Gordon James Construction, Inc.

BUILDING FUTURES

27 Housing for Heroes

This four-bedroom home will serve as a safety net for veterans in need

30 Tips for Smart Giving

Make informed giving decisions to the causes you care about

Staff EXECUTIVE LEADERSHIP EXECUTIVE DIRECTOR DAVID SIEGEL CREATIVE SERVICES VICE PRESIDENT OF MARKETING & CREATIVE DAWNITA PARMELY CREATIVE DIRECTOR HANNAH SWAN EDITOR & SOCIAL MEDIA MANAGER LAURA BURT ADVERTISING & SPONSORSHIP FULFILLMENT COORDINATOR LAURIE SPARTZ CREATIVE SERVICES & TECH COORDINATOR CASEY SCOZZARI

MEMBERS O N LY

32 A New Wave of the Trade

Student Skills Demo mentors are inspiring a younger generation to jump into the trades

38 Out & About 41 In the Media

GRAPHIC DESIGNER CLARE BUCHE DIGITAL/GRAPHIC DESIGNER VICTORIA STURZL ADVOCACY VICE PRESIDENT OF ADVOCACY JAMES VAGLE DIRECTOR OF LEGISLATIVE & POLITICAL AFFAIRS MARK FOSTER DIRECTOR OF RESEARCH & REGULATORY AFFAIRS NICK ERICKSON DIRECTOR OF COMMUNITY ENGAGEMENT NICOLLE MECHELKE COMMUNICATIONS DIRECTOR KATIE ELFSTROM COMMUNICATIONS & RESEARCH SPECIALIST KRISTEN OBER

42 Members Stepping Up 44 Members News & Announcements 46 Photo Galleries

Session Preview Contractor U Kickstart Builders and Remodelers Show

54 Elite Sponsors 55 Member Discounts

ADVOCACY COORDINATOR KATE WIGLEY MEETINGS + EVENTS MEETING & EVENT MANAGER NICOLE COON MEETING & EVENT COORDINATOR EMILY YOUNGS EDUCATION EDUCATION & SPECIAL PROGRAMS MANAGER TOM GAVARAS EDUCATION & SPECIAL PROGRAMS COORDINATOR MARY BETH BLOM FINANCE, MEMBERSHIP + ADMINISTR ATION VICE PRESIDENT OF FINANCE JANICE MEYER FINANCE DIRECTOR TAMMI HALL MEMBERSHIP MANAGER HEATHER GRIFFIS EXECUTIVE ADMINISTRATOR MARY SCHWEICH FOUNDATION FOUNDATION MANAGER DONNIE BROWN

C O N TAC T U S

FOUNDATION COORDINATOR SHELLY BARRETT

2960 Centre Pointe Drive, Roseville, MN 55113 • 651-697-1954 • HousingFirstMN.org

INDEPENDENT CONTR ACTORS

The Digest magazine is an official publication of Housing First Minnesota. The Digest is published and distributed four times per year to its members and others associated with the housing industry. Neither the advertisers, nor Housing First Minnesota, will be responsible or liable for misinformation, misprints, typographical errors, etc., herein contained. For advertising rates, resource files or address change information, contact Housing First Minnesota. Suggestions, ideas and letters are welcome. If circumstances require, Housing First Minnesota reserves the right to increase or decrease the number of The Digest issues published on an annual basis.

ADVERTISING & SPONSORSHIP SALES KORI MEEWES & BRAD MEEWES, and more by Kori

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

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POST-FRAME BUILDINGS

WINDOWS & DOORS

FROM THE PRESIDENT

Dear Housing First Minnesota Members, Two months into the year we found ourselves in the middle of one of the strongest industry starts in a decade. Unemployment was low and people were on the move in a way that is only seen when the economy is strong and consumer confidence is high. We kicked off the Parade of Homes in early March with a record-breaking first weekend and a strong second weekend to follow. And then the world changed. Most of us had heard about COVID-19 as the news began to emerge around the globe about a novel virus. But it all hit home in mid-March as massive event cancellations emerged, the concept of social distancing was introduced, and the financial markets plummeted. The leadership and professional staff at Housing First Minnesota made a quick pivot to provide support, information, and advocacy for our industry. The momentum at the legislature pivoted to a critical discussion about essential infrastructure and safety. The Parade of Homes and Remodelers Showcase hit pause and moved to digital connections with consumers and planning for next events. As I write this, there is much uncertainty facing our industry and Minnesota as a whole. We aren’t entirely sure how long we will be dealing with this challenge, and we aren’t entirely sure how fast things will come back together when the fog lifts. In the midst of these unknowns, I’m heartened by a few certainties. The first is that prioritizing the health of our families, our employees, and our customers is the right approach.

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Next, most of us in the housing industry have been through challenging times. Those years from 2007-2009 were extremely challenging and uncertain, but they taught us many lessons that will sustain us throughout this challenging period. We are problem solvers by our nature, and this is a time for innovation. We are also one of the most charitable and giving industries across our economy. It has been so great to see so many of our members step up with donations to help our fellow Minnesotans. Finally, I’m certain that Housing First Minnesota will be a leader throughout this period and beyond. Our legacy of visionary and strategic leadership has grown our association into one of the strongest and most influential in the state of Minnesota. We will protect and advocate for our industry, we will find innovative ways to communicate with consumers, and we will keep our industry connected. Thank you all for your support of Housing First Minnesota and your industry. We will emerge stronger from this by working our plan and sticking together. Onward,

GARY KRAEMER 2020 HOUSING FIRST MINNESOTA PRESIDENT

INTRODUCING

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DESIGNS THAT EMBODY THE TENETS OF PURE , CONTEMPOR ARY S T YLE .

For your projec ts that deser ve nothing less than ex traordinar y, choose the contemporar y st yle of Pella Reser ve. Our authentic designs provide uncompromised at tention to detail with expansive glass, sleek, minimal proﬁles and through-stile construc tion. Of fering vir tually unlimited customization with corner units, push-out casements and special shapes. Par tner with Pella to achieve your unique vision without concessions. Pella Reser ve designs integrate seamlessly into your projec t with high-per formance produc ts and custom sizes and capabilities.

COVERED BY THE BES T LIMITED LIFE TIME WARR ANT Y FOR WOOD WINDOWS & PATIO DOORS. *

Based on comparing written limited warranties of leading national wood window and wood patio door brands. See Pella written Limited Warranty for details, including exceptions and limitations, at pella.com/warranty, or contact Pella Customer Service. 3

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UP NEXT

Events UPCOMING

Rescheduled Dates: Artisan Home Tour: October 9-11, 16-18, 23-25, 2020 Housing First Minnesota Foundation Gala: December 5, 2020

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Find an updated 2020 events calendar and virtual offerings at

HousingFirstMN.org

DREAM BIG.

We all have dreams - dreams of making a difference in the world, challenging ourselves, achieving more and forging relationships on the job and in our lives. Here at Lyman Lumber, our goal is to be the best while being committed to helping our employees make their dreams come true. Lyman provides endless opportunities for growth. The company is built on excellence â&#x20AC;&#x201C; in the services and supplies we provide to our customers, our working environment and the opportunities we provide to our employees. If you are a self-starter, with an entrepreneurial spirit, and are looking for a challenging career with endless opportunities for growth, consider joining the team at Lyman Lumber and our affiliated companies. The rewards go above and beyond great wages, benefits, and career paths. Build your dream â&#x20AC;&#x201C; and make a difference in the world.

LOOKING FOR A CAREER YOU CAN BUILD ON?

Explore opportunities today at www.lymanlumber.com/careers

UP NEXT

Need to Know Contracts Available Housing First Minnesota provides our members with contracts so you’re able to focus on your businesses. From lien waivers to purchase agreements to minimum performance guidelines and more, review these contracts online and use them as resources in your toolkit. ACCESS CONTRACTS AT

HousingFirstMN.org/Contracts

Contractor University Classes: DLI Extends Continuing Education Licensing Deadlines Continuing education deadlines for DLI licenses have been extended 90 days for licenses that expire in March, April, and May 2020. Submit your license renewal before it expires as usual.

Share the details on your available lot, land, or acreage, and we will post your listing on HousingFirstMN.org.

You can still earn your continuing education credits through Contractor University’s online courses. With more than 10 courses available, you’ll find specialized classes that provide useful and practical knowledge to apply to your business.

SUBMIT YOUR LOT LISTING AT

Online Courses

Health Insurance – Enroll Anytime

New Home Construction: From Permit Application to Final Inspection 7 Credits (Energy) Building Blocks of Business Management 1 Credit (Business) Cyber Security For Builders: What You Need to Know About Cyber Security Threats and Social Media Attacks 1 Credit (Business) How to Deal With a Crazed Homeowner: Responding to a Homeowner’s Aggressive Threats and Tactics 1 Credit (Business)

Minnesota’s New Wage Theft Law 1 Credit (Business) Permanent Wood Foundations: A Tested Solution for New Code Changes 1 Credit (General) So, Tell Me About Your Problem House 1 Credit (Energy) The Exterior Wall Envelope: Cavity Wall Insulation 1 Credit (Energy) The How and Why of Exterior Insulation 1 Credit (Energy)

ONLINE COURSES AVAILABLE YEAR-ROUND AT

The Housing First Minnesota association health plan (AHP) offers our members greater health insurance options and potentially increased savings. This plan is fully insured by Blue Cross® and Blue Shield® of Minnesota, managed by North Risk Partners, and is available through any insurance agent. To start the enrollment process, contact your insurance agent. QUESTIONS? CONTACT HEATHER GRIFFIS AT

Heather@HousingFirstMN.org

OTHER EVENTS & PROGRAMS

SPONSORED BY

ContractorU.com

The Digest

HousingFirstMN.org/LotListings

The Nuts and Bolts of Business Management 1 Credit (Business)

Insulation: Why, Where, and What 1 Credit (Energy)

Lot Listings

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Deadlines on many of our upcoming events and programs are still being determined. Check HousingFirstMN.org for the most up-to-date deadlines on the Fall Parade of Homes, Remodelers Showcase, our award programs, and other upcoming events and programs.

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Advocacy IN ACTION

LEGISLATIVE ADVOCACY

Groundbreaking Housing Legislation Advances Before Legislature Takes Prolonged Recess The 2020 Legislative Session has been one unlike any other. From the moment legislators gaveled in, housing emerged as a top tier issue, with groundbreaking legislation advancing rapidly until the COVID-19 outbreak brought a mid-session halt to legislative activity.

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

IN THE INDUSTRY

LEGISLATIVE ADVOCACY

Housing First Minnesota Members Support New Housing Legislation A press conference was held in the early days of session, announcing a series of proposals aimed at “legalizing the American dream” of homeownership. Housing First Minnesota’s advocacy team was joined by several members at the press conference including Daryl Doehr (Marvin), Tony Wiener (Cardinal Homebuilders, Inc.), Samantha Grose (Oak & Arrow Homes), and Jason Myrlie (J Carsten Remodeling).

Jason Myrlie (J Carsten Remodeling) along with Tony Wiener (Cardinal Homebuilders, Inc.), Samantha Grose (Oak & Arrow Homes), and Daryl Doehr (Marvin) spoke to the press during the “Legalize the American Dream” of homeownership press conference.

LEGISLATIVE ADVOCACY

Advocating in Front of the Legislature Legislative committees began hearing numerous groundbreaking housing-related bills during the first weeks of the legislative session. Bills related to zoning reform, creating permitting efficiency, and promoting transparency in housing regulatory costs were heard in various committees and were poised to advance further. Several Housing First Minnesota members stepped up to testify in support of this legislation including John Rask (M/I Homes) and Tom Wiener (Cardinal Homebuilders, Inc.).

Tom Wiener (Cardinal Homebuilders, Inc.) testifies in favor of SF 3886 (Draheim), a bill that proposes to limit local governments’ ability to mandate aesthetic features and garage sizes through its zoning or PUD processes. The bill also limits requirements in a PUD, prohibiting any terms that exceed the building code, while requiring that PUDs be made available seven days prior to official action taken on the agreement.

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

LEGISLATIVE ADVOCACY

Defending Our Industry from Harmful Legislation A bill proposing to create new authority for local governments to require the payment of off-site street impact fees for new developments— including housing and other business expansions—advanced early this legislative session. Housing First Minnesota opposed the legislation, which creates new housing affordability roadblocks. Nick Erickson, Housing First Minnesota’s director of research and regulatory affairs, testifies in front of the Senate Agriculture, Rural Development, and Housing Policy Committee.

LEGISLATIVE ADVOCACY

COVID-19 Shuts Down Legislature In an unprecedented move, the Minnesota Legislature officially recessed on March 17, after approving a funding bill for combating COVID-19, until at least April 14. Legislative leaders maintained the capability to return to the Capitol in order to approve necessary legislation related to COVID-19 and its impacts to the economy. All other legislation unrelated to the pandemic was temporarily put on the sidelines.

@HFMNAdvocacy

Housing First MN

UP NEXT

Advancing Homeownership and Housing Affordability Measures Your Housing First Minnesota advocacy team has been actively working with state agencies and state legislators to navigate the current unknowns and what it means for the housing industry. Look for continued updates by following @HFMNAdvocacy on Twitter and Housing First MN on Facebook. You can also subscribe to our blog for weekly updates at Blog.HousingFirstMN.org.

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

IN THE INDUSTRY

INDUSTRY DATA

want more Market data?

COVID-19 Potential Impact on Housing & the Economy

SEE THE LATEST HOT SHEET AT BLOG.HOUSINGFIRSTMN.ORG SPONSORED BY

MINNESOTA

MEYERS INDEX

503

Change over 2018: 12 pts www.hospitalwebsite.com Change over 6 months: 6 pts

SOURCE: ZONDA BY MEYERS RESEARCH UPDATED MARCH 9, 2020

HOSPITAL

Meyers Index

ABOUT MEYERS INDEX

500

400

The Meyers Index is a single score between 0 and 1,000 to help you understand the health of the housing market at both U.S. and regional levels. Think of the Index as a quick economic and housing snapshot.

300

200

100

0 2011

2012

2013

Minimum: 346 in 2011

2014

2015

2016

2017

Maximum: 503 in 2019

Where We Started Our economy started the year with job openings that exceeded the number of people looking for work, wages that were on the rise, and a strong housing market. In fact, February was one of the best months for housing ever. Compared to the last start of an economic downturn our economic conditions were very different. So how will the COVID-19 outbreak impact our economy and housing?

Concerns with COVID-19 According to Ali Wolf, chief economist with Meyers Research, consumer spending makes up 68% of our current economy. That includes homebuying, going out to eat, shopping, vacations, and events—all of which are facing major impacts from COVID-19. Wolf’s focus is on the technical definition of recession. Technical definition of recession: A significant decline in economic activity spread across the economy lasting more than a few months. This is visible in real GDP, real income, employment, industrial production, and retail sales. Wolf says that by technical definition it is very likely we will enter a recession in the next month or two, but that it doesn’t have to be all doom and gloom. “We need to expect to see those headlines, that companies will have to do layoffs and furloughs,” said Wolf. When it comes to retail sales, consumers that are stocking up are already putting increased pressure on stores and online shopping, which Wolf says could help the retail sales portion of the economy.

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

2018

2019

Historical Average: 450

Housing Could Pull Us Out of this Downturn Americans need housing in good times or bad. During economic uncertainty we could see more individuals move in with roommates or live with family. But, with reasonable job stability we can expect to see some opportunistic buyers excited about low interest rates. Wolf advises that even if we end up with the worst-case scenario, a recession that lasts the average 11 months, the housing industry has to be prepared to capture the pent-up demand. “Before the COVID-19 pandemic, our housing market was vastly undersupplied with increasing demand from aging millennials and Gen-Z,” said Wolf. “Maintaining a lot pipeline is critical. When conditions improve, demand will return and builders need to have the lots and land to capitalize on that.”

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IN THE INDUSTRY

Builders TOP 25

OF 2019

COMPANY NAME

GROSS REVENUE

TOTAL UNITS (2019)

SINGLE-FAMILY UNITS (2019)

ATTACHED HOUSING (2019)

Lennar

$646,460,159

1,523

1,094

429

D.R. Horton, Inc. - Minnesota

$264,703,612

655

490

165

Pulte Homes of Minnesota, LLC

$221,255,000

493

384

109

M/I Homes

$217,595,000

499

453

Robert Thomas Homes, Inc.

$132,683,468

220

Hanson Builders, Inc.

$116,947,989

177

$104,465,000

114

Includes Jonathan Homes

Gonyea Homes, Inc. Includes Gonyea Custom Homes & Stonegate Builders

Capstone Homes, Inc.

$103,549,337

242

Creative Homes, Inc.

$72,321,902

141

KEY LAND HOMES

$41,418,452

David Weekley Homes

$40,189,292

Eternity Homes, LLC

$35,688,351

OneTenTen Homes, LLC

$34,148,810

Brandl Anderson Homes, Inc.

$33,643,426

Charles Cudd Co., LLC

$33,255,243

NIH Homes, LLC

$29,084,000

Derrick Custom Homes, LLC

$27,938,495

Benzinger Homes

$27,676,676.39

Sharper Homes, Inc.

$26,850,000

Country Joe Homes

$25,683,689

Includes Youngfield Homes, Inc.

Price Custom Homes

$23,605,662

Progressive Builders, Inc.

$22,993,198

Distinctive Design Build, LLC

$21,875,834.44

Wooddale Builders, Inc.

$21,835,719

JP Brooks Homes, Inc.

$20,835,719

Lennar Tops the List of Twin Cities Builders for 14th Year in a Row Results from a recent survey by Housing First Minnesota show that Lennar - Minneapolis/St. Paul was the regionâ&#x20AC;&#x2122;s top ranked builder once again in 2019. Lennar has held the top spot since 2006. Rankings are based on annual gross revenue as reported by respondents for for-sale housing. Together the Top 25 Builders accounted for $2.3 billion in gross revenue and 5,018 housing units. Of those housing units 4,145 were single-family homes and 884 were townhomes or multifamily units. Lennar reported gross revenue at $646,460,159 for 1,094 single-family homes and 429 multifamily homes closed in the 2019 calendar year.

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

ABOUT THE TOP 25 RANKINGS Rankings are based on information provided by survey respondents. Each company has verified information to the best degree possible. Commercial construction firms, rental or senior housing were not included in this ranking.

Our housing market is fortunate to have a long list of great builders that create safe, durable, and beautiful communities for Minnesota families to live in and call home.â&#x20AC;? DAVID SIEGEL HOUSING FIRST MINNESOTA EXECUTIVE DIRECTOR

2019 WINNER OF EIGHT TRILLIUM AWARDS FINISH CARPENTRY • MILLWORK • DOORS • PREFINISH CABINETRY • HARDWARE • DESIGN STUDIO

ENERGY TESTED WWW.MNGREENPATH.ORG

Home Address: 123 Home Avenue Minneapolis, MN

IN THE INDUSTRY

1.4

120 110 100

EE NP

9 8 7 6 5 4 3 2 1

130+

CODE REFERENCE HOME

NGR EEN

RG 2020 | Rating Company: NRG Co. PAT H.O

The RESNET Home Energy Rating System (HERS) score rates homes against an index of the code reference home of 100. The lower the score, the more energy efficient the home. Older homes often score 130 or higher. In Minnesota today, new homes built to code generally test about 80.

130+

January 22, 2020 9:12 aM ress: Home Add et ple Stre 1234 Sam s, MN Minneapoli t: 2,600 Square Fee s: 3 s, Inc. Bedroom e Builder Hom Builder:

18,950 TONS OF CO2

COMPARED TO THE REFERENCE HOME.

This is the equivalent of

3,714

PASSENGER VEHICLES

1.23

omeb

uilde

rsinc.oWORST rg

ebui

Home Address: 2345 Example Blvd.

WWW.MNGREENPATH.ORG

Home Address: 2345 Example Blvd. Minneapolis, MN

120 110 100

Square Feet: 3,100 Bedrooms: 4 Builder: Home Builders, Inc.

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

AVG MN NEW HOME

G Co

HOME

MAN ERFOR

x HERS Inde

TESTED ENERGY WW W.M

NGR EEN

PAT H.O

ldersinc.o

ebui www.hom

130+

AVG OLDER HOME

1.23 20

0 AVG MN NEW HOME

9 8 7 6 5 4 3 2 1

0 BEST 2020 | Rating Company: NRG Co. GENEROUS SUPPORT FOR

MINNESOTA’S GREEN PATH IS PROVIDED IN PART BY

January 22, 2020 9:12 aM

HOME PERFORMANCE REPORT

January 22, 2020 9:12 aM

HERS Index ACH50

ENERGY TESTED

1.4

WWW.MNGREENPATH.ORG

CODE CE REFEREN HOME

1 5 4 3 2 9 8 7 6

Home 0 Address: BEST Sample Street 1234 Minneapolis, MN

WORST

120 110 100

130+ AVG OLDER HOME

lts reflect These resu Hour Feet: 2,600 s per Square Air Change air flow. d of measure Bedrooms: 3

NET ZERO HOME

AVG MN NEW HOME

1.23 20

CODE REFERENCE HOME

NET ZERO HOME

AVG MN NEW HOME

TOTAL NUMBER OF GREEN PATH HOME PERFORMANCE REPORTS ISSUED

www.homebuildersinc.org GREEN

any: NRG

Comp 2020 | Rating

Co.

GREEN PATH HOME PERFORMANCE REPORTS ISSUED IN 2019

The Air Changes Per Hour at 50 Pascals (ACH50) is the index used in blower door testing to indicate how airtight a home is. As with HERS, the lower the score the more energy efficient the home. Minnesota’s Green Path is a program of Housing First Minnesota.

January 22, 2020 9:12 aM

SOURCE: MN GREEN PATH

DESIGNATED GREEN PATH BUILDERS

SOURCE: MN GREEN PATH

AVERAGE HERS INDEX OF HOMES IN THE 2020 SPRING PARADE OF HOMES

SOURCE: PARADE OF HOMES; HOMES WHERE HERS NUMBERS ARE AVAILABLE

AVERAGE HERS INDEX FOR SINGLEFAMILY HOMES NATIONWIDE

AVERAGE HERS INDEX FOR SINGLEFAMILY HOMES IN MINNESOTA

AVERAGE HERS INDEX FOR MULTIFAMILY HOMES NATIONWIDE

AVERAGE HERS INDEX FOR MULTIFAMILY HOMES IN MINNESOTA

SOURCE: RESNET

AVERAGE HERS INDEX ACROSS NEIGHBORING STATES

50 59 58 60 MN

10 WORST

0 BEST

These results reflect Air Changes per Hour of measured air flow.

2020 | Rating Company: NRG Co.

of an index against the home. rates homes efficient (HERS) score the more energy built to code score, homes Rating System lower the Energy today, new T Home 100. The . In Minnesota to home of The RESNE reference score 130 or higher door testing t the code in blower often energy efficien index used Older homes about 80. 0) is the the score the more test s (ACH5 generally at 50 Pascal HERS, the lower 9:12 aM Per Hour is. As with y 22, 2020 Changes Januar t a home The Air sota. how airtigh indicate First Minne g m of Housin the home. is a progra Green Path Minnesota’s

9 8 7 6 5 4 3 2 1

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Learn more at idc-automatic.com

Q+A

Ask the

Public Relations Expert Q.

I’m new to this—what is PR?

One of my favorite descriptions comes from publicist KJ Blattenbauer, who said, “Public relations is the art of convincing an audience—outside your usual circle of influence—to promote your idea, purchase your product, support your position, or recognize your accomplishments.”

How does PR compare to paid advertising?

Remember three “Big Cs” when it comes to the differences between PR and advertising—control, cost, and credibility. With advertising, or paid media, you have complete control. You know when and where your message will show up, what it will say, and exactly how much it cost to create that campaign and purchase that ad space. Advertising is you talking about you. Public relations, also called earned media or editorial coverage, offers less control. You do not have say over where it runs, exactly what it says—or if it even runs at all! PR costs can range from free

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

(if you’re really lucky) to an investment on par with advertising. The big difference with PR—and this is major—is that when others talk about you, your message has three times more credibility. That’s something advertising money can’t buy.

How do I get started with earned media coverage?

Start by becoming a good consumer of media. That means reading local newspapers and magazines (in print or online), tuning in to local news programs on TV or radio, and following social media accounts. Be aware of the kinds of things that draw media attention: timeliness, proximity, conflict and controversy, human interest, and relevance to other happenings in the community or the world. Then start thinking of all the reasons your business could make news: a new product or service, trend expertise, consumer education, awards or accomplishments, unique holiday or charity involvement, new research, or major announcements or events.

How do I write a compelling pitch?

A pitch is a succinct email you send to a journalist that clearly articulates your story idea and asks for editorial coverage. Keep in mind that reporters and producers can get hundreds of pitches a day, so you must break through their overflowing inboxes. Start with a killer subject line. Keep the body of the message short and succinct—bonus points if you can show the journalist that you watch/ listen/read their material! Do not under any circumstances make promises you can’t keep in your pitch. (For example, don’t say they can interview a homeowner unless you already have one lined up.) Before you sign off include your contact information and make sure you are easily reachable after you send the pitch. Be sure to respond quickly once a journalist shows interest in your story idea.

Any guidance on sending visuals or pictures with stories?

I’m so glad you asked because visuals are essential, especially for television! That said, do not include any photos or other attachments with your pitch. That’s a definite no-no as attachments often route your pitch directly into the recipient’s SPAM folder, where it never gets seen or opened. Rather, upload any images, research results, or other things you’re tempted to attach to a Dropbox or your company website and include a link to these items in your pitch.

PR EXPERT: PEG ROESSLER, ROESSLER PUBLIC REL ATIONS

Peg Roessler is a gifted public relations professional known for her media relations savvy. Peg’s knack for matching stories to media opportunities puts her clients squarely in the media spotlight, increasing their visibility, credibility, and profitability. Peg’s been at helm of Roessler Public Relations for the past 35+ years, and is also the wise and welcoming persona behind A Step by Step Guide to Getting on TV, an online course that teaches small business owners and entrepreneurs how to “DIY” their own public relations efforts. LEARN MORE AT

What tips do you have for being filmed for television interviews?

One of the biggest questions I’m asked is what to wear for television interviews. A good rule of thumb is to see what the journalists wear, and meet their level of casual vs. formal attire. Depending on what organization you represent or what role you play within your company, that advice may or may not make sense. Another business-casual approach is to wear a solid-colored collared shirt with a subtle (emphasis on subtle) company logo and dark pants or dark-wash, non-frayed denim. Keep facial hair trim and any jewelry simple. Think neat and tidy. It’s a good idea to wear a little face powder (for men or women) and to avoid white—even white socks!

OK! I’m in! Now, how do I make the most of my press coverage once I receive it?

Share your good news! That means including it on your company website and social media (don’t forget to share on your personal accounts too), in your employee and customer newsletters, through email marketing, and any other ways you reach your audience. Reprints (with permission, of course) make great handouts for trade shows and consumer events.

do you Have business or building questions? We’ll feature a Q+A with various experts and topics each issue. Send your questions to ASK@HOUSINGFIRSTMN.ORG

PegRoessler.com

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

BUSINESS TIPS

Will Your

Vision

Ensure Your Company’s Survival? E V E R Y B U S I N E S S FA C E S AN EXISTENTIAL DILEMMA. Its founder(s) conceived the business with a plan for where they want to go. They’ve dreamed of making a difference in the world but in most cases, that dream never becomes a reality. Small Business Administration (SBA) statistics show only half of new businesses are still operating five years after they start and only one-third survive for 10 years. This helps to clearly illustrate the dilemma small business leaders face: how to make their business one of the few that survive and thrive long-term. The first component that will put the business on the right track is a company vision. This almost always starts as an idea in the founder’s mind as something that’s compelling and motivating. There are many stories about founders who overcame dramatic obstacles to bring their idea to life and drive their business forward. However, in order for any vision to survive long-term, it must become more than an idea in the founder’s mind.

half

third

5 YEARS

10 YEARS

one-

OF NEW BUSINESSES ARE OPERATING AFTER

The Digest

one-

OF BUSINESSES SURVIVE FOR

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

A C O M PA N Y ’ S VISION MUST… • Be brought to life and be shared with the people who will move the business forward. • Be articulated in a way that brings the same picture of success into the minds of others besides the founder. • Become a shared set of beliefs and a story of future success. • Be original—not borrowed or stolen. • Be specific and clear—not so vague as to be lifeless or so open to interpretation that those working for its success starting charting different courses.

We’ve all seen visions and values (beliefs) statements posted on the walls of businesses. However, if the company hasn’t brought them to life, these efforts to promote them become roadblocks to engagement rather than enhancements. We walked into a business like this and complimented the receptionist on the compelling values posted on the wall behind her desk. In response to our statement, she rolled her eyes and unenthusiastically said “yeah, right.” When questioned, she told us her boss sent her down the street to copy these from a neighboring business and post them. In this instance, the espoused vision and values were not alive and were, in fact, a demoralizing barrier to employee engagement. Bringing a vision to life takes diligent work and investment of time and energy. It doesn’t happen on its own. We routinely find that this effort can be a years-long process that needs constant attention.

HOW CAN YOU GET THERE? A company’s vision must be compelling enough to encourage every single employee to help make it a reality. This happens in two ways. First, the vision should draw people together who already innately share a passion for this specific success. Second, the vision should either excite your people or become a sorting mechanism to help those who aren’t excited about it choose to find another vision to follow.

In order to be compelling, your people must share the company’s core values and beliefs as well as a desire to bring to the story to life. As Simon Sinek, an author and motivational speaker, says, “people don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” Finding and communicating the “why” of your vision is what makes it compelling. The vision must be clear enough to be understood the same way by everyone involved. Breaking the vision into sections can help provide clarity. Part of the vision must be qualitative—what do you value and believe? And part of the vision should be quantitative—just give us the numbers. It must also have both long- and short-term aspects. This is simply a road map showing where you’re going and how you’re going to get there. Build your vision first around the shared values. Then, create a picture of the future success that is over the horizon—a big-picture simple statement of that story. Next, create a clear picture of what is in the predictable future. What does success look like three years from now? Finally, build a very clear picture of what needs to happen in the next year to make it all attainable. With a clear and compelling vision brought to life and understood by all, the business is much more likely to be one of the three that survives and thrives for the long-term.

Jerry Olson is a business advisor with The Resultants, a Twin Cities business advisory firm. As a business advisor, Jerry advocates for the best interest of your business so it can move further and faster to thrive and sustain over time. He helps leaders gather great people and inspire them to achieve top performance, resulting in accelerated bottom-line results. Jerry also helps leaders align people strategies with organizational strategies and more effectively lead, manage, and hold people accountable.

WRITTEN BY: JERRY OLSON, THE RESULTANTS

In addition, Jerry and The Resultants have provided instruction and curriculum for Housing First Minnesota’s Leadership Institute for the past five years. LEARN MORE ABOUT JERRY AND THE RESULTANTS AT

theResultants.com

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

Same commitment. Same values. Same family.

Since 1930.

www.SchererBros.com

S U P P O R T I N G L O C A L B U I L D E R S F O R G E N E R AT I O N S

BUILDING FUTURES

Responding with Collective Compassion The completed Housing for Heroes: Bloomington project will serve as a safety net for veterans in need of support. At the core of every story about homelessness and every journey into homelessness, there is a common truth: crisis. Every person who has found themselves on the streets, living with strangers, or in a shelter has experienced some type of crisis that led to this circumstance: medical, mental health, domestic abuse, catastrophic accident, or something else altogether. That’s why, after months of work, the Housing First Minnesota Foundation proudly unveiled a brand-new home that will serve as a safety net for veterans in need of support. “As an organization, the Housing First Minnesota Foundation believes that every person has worth and should be given an opportunity to live their best life and provided a second chance,”

said Jody Kern, president of the Housing First Minnesota Foundation. There are currently more than 250 veterans listed on the homeless registry in Minnesota, but that number is really just a minimum. The real number is likely higher as some haven’t added their names to the list.

DREW GRAY PHOTOGRAPHY

The four-bedroom home will offer transitional housing to veterans as they work with the Minnesota Assistance Council for Veterans (MACV) to receive support and resources to move into independent living. Located on a lot donated by the Bloomington HRA, this home was built with build partner Lennar as the third Housing for Heroes project they’ve completed with the Foundation.

Twin

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

Cities

The Digest

BUILDING FUTURES

Thank you

to our Housing for Heroes Bloomington partners BUILD PARTNER

TRADE PARTNERS ABC Cabinetry

DSM Excavating

Ace Supply

Elander Mechanical Inc.

Action Overhead Garage Door, LLC Allied Waste Services

“We partner with organizations to build dignified housing spaces that lift people up and help move them from homelessness to hopefulness through housing, so they can move forward with their lives,” Kern added. The nonprofit organizations like MACV that the Foundation partners with are working hard to provide services for those in need. The Foundation’s support allows them to continue to focus on serving clients instead of worrying about construction costs and

The Digest

managing the project. As the philanthropic outlet for the homebuilding industry, the Foundation’s gift of housing demonstrates a commitment to ending homelessness in Minnesota. “Veterans experiencing homelessness is an issue we can solve,” said David Siegel, executive director of Housing First Minnesota. “We should not rest until every brave man and woman in this state who served to protect our country has a safe and dignified place to live in Minnesota.”

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Moen

Alside Supply Center

FocalPoint Flooring, Cabinets & Design

Automated Building Comp. - Millwork Division

General Electric Gotcha Covered

Automated Building Comp. - Truss Division

Greenleaf

Precision Landscape & Tree

Hampton Companies, LLC

Pro Drywall & Painting, Inc.

Brush Masters, Inc. DREW GRAY PHOTOGRAPHY

Environmental Stone

Metro Home Insulation & Waterproofing, Fireplace & Garage Doors, LLC

Carpentry Contractors Company - Framing & Trim Carpentry Contractors Company - Window & Door

Phase Electric Pioneer Engineering, P.A.

Harkraft, Inc.

Rain Bird

Hayfield Window & Door Co., Inc.

Republic Services

JL White Co., Inc. Kowsary Turf, Inc.

RMB Construction LLC Scoles Construction

Collins Electrical Construction Co.

LaCanne Paving

Stabeck Sales & Marketing

Contract Interiors Inc.

Lennox

Stewart Tile

Leon’s Countertops

Tamarack Materials, Inc.

Cosentino Center Creative Lighting, Inc. Dakota Supply Group Deck & Basement Company Drews Industries, Inc.

LP Building Solutions Lyman Lumber Co. Manor Concrete Construction Inc. Midwest Landscapes Inc.

Trus Joist Turn-Key Signs Water Doctors Water Treatment Co. Waterproofing, Inc.

DONATE TO THE HOUSING FIRST MINNESOTA FOUNDATION:

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BUILDING FUTURES

TIPS FOR SMART GIVING

It’s no secret—Minnesota is one of the most charitable states in the U.S., having topped the list in 2019, according to the personal finance website WalletHub. As a donor and smart giver, we know that you’re seriously invested in the causes you care about and that every dollar matters to the nonprofits you so generously support. So how can you make smart and informed giving decisions to causes you care about? Great question! Here are three smart giving tips to help you get started.

1) Determine your giving priorities and budget Giving Priorities

Giving Budget

Giving to organizations whose values align with your own and whose mission you care deeply about is the best feel-good activity there is. Once you’re clear on your giving priorities for the year, making decisions around whether to give or not give is easy.

Chances are you have a financial plan or budget that guides your household or company spending, but do you have a philanthropic giving budget? Once you’ve narrowed in on your giving priorities, you’re ready to consider how and when you can give. Keep in mind giving doesn’t always mean giving money. Maybe you’ll give financially to one nonprofit and give of your time, skills, and expertise to another. No two giving budgets are the same and yours should be uniquely you.

The Digest

With your giving priorities and budget in place, you’re ready to move on to step number two: Finding a nonprofit partner that Meets Standards® or confirming that the nonprofit you’d like to support Meets Standards®.

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

2) Support Meets Standards ® Nonprofits Meets Standards® Nonprofits have voluntarily completed Charities Review Council’s nonprofit review process and meet widely accepted standards that demonstrate nonprofit strength. This review process includes an in-depth analysis of the nonprofit’s governance policies, fundraising practices, financial statements, and transparency with the community. As a smart giver, you can feel confident supporting Meets Standards® Nonprofits, knowing that the Charities Review Council team has combed through the details so that you don’t have to. Upon meeting these Standards, nonprofits are granted use of the Meets Standards® Seal and are added to our list of reviewed nonprofits. Often nonprofits will include their Meets Standards® Seal on their website, social media pages, and in solicitation materials to demonstrate to you, the donor, that they hold themselves to standards that represent accountability, transparency, and strength. As a visual marker of nonprofit strength, the Meets Standards® Seal is a badge of honor that you can trust.

Written by Charities Review Council, a 501c3 nonprofit located in St. Paul. Founded in 1946, Charities Review Council has a long history in the state of Minnesota, having played a pivotal role in strengthening Minnesota’s philanthropic sector. Today, Charities Review Council is transforming philanthropy by building donor and nonprofit relationships for strong, vibrant, and just communities. Simply put, Charities Review Council is a partner to donors and nonprofits, helping donors make smart and informed giving decisions to strong and accountable nonprofits. To learn more about Charities Review Council, go to SmartGivers.org.

3) Don’t be afraid to reach out As a donor, you should feel comfortable and confident reaching out to a new nonprofit partner to ask a few informing questions around mission and values alignment, leadership and vision, program accomplishments, impact on the community being served, and goals for the future. Our partner organizations would welcome the opportunity to talk to you about their work and these conversations can inform whether the organization is a good fit with your giving priorities and budget. Of course, you can also reach out to our smart-giving experts at Charities Review Council.

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

A New Wave of the trade

The housing industry may be aging, but it’s still a thriving field with ample opportunities to grow, learn new skills, and make a lucrative living. That’s what these 11 construction professionals demonstrated when they recently participated in a Student Skills Demo at the annual Builders and Remodelers Show, partnering with Minnesota schools and students to build playhouses for charitable organizations. But their commitment to expanding the local labor pool goes far beyond this event. From scholarships and career days to mentorships and internships, here’s how Twin Cities housing professionals are inspiring a new generation of trade workers.

These 11 Twin Cities building professionals are inspiring a younger generation to jump into the local housing industry—hard hat first. WRITTEN BY: TAYLOR HUGO

Jason Myrlie OWNER, J CARSTEN REMODELING

Jason Myrlie didn’t intend to kick off a career in housing. Armed with a degree in nutrition, he had no real building knowledge—until a family member pulled him into the industry to help manage construction projects. In 2003, Myrlie launched his own business, J. Carsten Remodeling, a design-build company that has been reimagining kitchens, baths, and everything in-between for close to two decades. The fact that he gets to do something new every time he steps onto a job site keeps Myrlie inspired and enthusiastic about his line of work, but running a company also comes with its challenges. “As a person

The Digest

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

who is in the middle of the age brackets as far as builders go, it’s getting harder and harder to find anyone available to do quality work,” says Myrlie, citing how labor shortages have caused challenges like extended building schedules. “A lot of these guys are retiring and we need people to fill their spots.” That’s why he’s committed to volunteering as much as possible to bring awareness to the fulfilling, lifelong careers in the housing industry. “Making our industry better starts with everybody from the ground up,” Myrlie says. “If we don’t get the next generation interested in working on it, we won’t have anything to work with.”

MEMBER SPOTLIGHT

Patrick Frederiksen CLIENT CARE DIRECTOR, STREETER CUSTOM BUILDER

Patrick Frederiksen knows what it’s like to climb your way up in the housing industry. He started at age 12, working for a family friend who owned a handyman business. Executing small projects, remodels, and decks through middle and high school led to a job with a local builder upon graduation, where he worked for a year before starting with Streeter. He’s never looked back.

It’s a rewarding job, it’s a rewarding career, and getting to see that is important. You can work hard all day, and at the end of the day, you can look back at what you’ve done and have some pride.”

Ben Breemeersch FIELD SUPERINTENDENT, STREETER CUSTOM BUILDER

Ben Breemeersch knows how intimidating it can be for recent grads to jump into the housing industry: At 24 years old, he’s in the minority age group among his peers—but that gives him even more incentive to share his career story. Growing up in Duluth, Breemeersch was ready for a change of pace from the small town, prompting a move to the Twin Cities and a job in retail. He had an interest in pursuing a career in construction but wasn’t sure which channel to pursue—until a coworker who also worked for a builder recruited him to be a laborer. “The way you need to get into the industry is just

Pulling from his own experience, Frederiksen— who is now in charge of client care through

Streeter’s home warranty division—is trying to demonstrate that the housing industry is a viable career path for students on the verge of graduation. “It seems like a lot of people nowadays are losing touch with hands-on abilities and being interested in doing manual labor,” he says. “It’s a rewarding job, it’s a rewarding career, and getting to see that is important. You can work hard all day, and at the end of the day, you can look back at what you’ve done and have some pride.”

getting that experience and seeing what it’s like,” says Breemeersch. “I took construction classes in high school but I never had the chance to look into what it would be like to actually be in the field.” Today, he’s proud of the position he’s climbed to—a field superintendent for Streeter Custom Builder— during his six years in the industry, and he’s inspiring the next generation to follow in his footsteps. “I didn’t know anything the first day I stepped on a job site,” says Breemeersch, who in the near future hopes to implement a field day for local schools to visit a job site. “I knew how to push a broom and clean a house, and that was basically it. Everything else is through asking questions and paying attention.” APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

MEMBER SPOTLIGHT

Gary Kraemer PRESIDENT AND CO-FOUNDER, JOHN KRAEMER & SONS, INC.

Gary Kraemer understands the importance of mentoring—he himself learned the ropes of construction working for his dad, John, who launched John Kraemer & Sons in 1978. “You didn’t go to school and do it; you just learned it,” he says of his on-the-job training. “It just seemed so natural, and I’m not sure we have enough of that going around anymore.”

In our industry—to be a carpenter, a builder—you have to have a passion for what you’re doing. To see that passion in younger people, and to develop that and help them mature in that, is extremely rewarding to me.”

For Ray Walentiny, it doesn’t matter if he’s building a car or a home—he just loves working with his hands. So it makes sense that he gravitated toward painting, sheet metal, carpentry, and machinist classes in high school. “I never even took any woodshop classes while I was in high school because I had exposure to this stuff at my house. In junior high, I was building furniture and everybody else was building birdhouses,” says Walentiny, who was offered a position with John Kraemer & Sons in 1977 shortly after graduating, learning skills like framing houses and installing windows on the job.

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Drawing from his own experience, Walentiny acknowledges that college isn’t always the best fit after high school, and is constantly seeking out “kids who are looking for a job, or somebody who I think might be able to work in this field,” he says. That includes both his nephew and his 11-year-old grandson, who has been working alongside Walentiny since he could walk. “When I was in high school, I knew I wasn’t going to college. It didn’t really matter to my parents as long as I was headed in a direction,” say Walentiny, whose dad was also a builder. “There’s a lot of people like I am, where book learning wasn’t the easiest thing. There’s a lot of kids who like to use their hands.”

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Now serving as the president and co-founder of John Kraemer & Sons, as well as the president of Housing First Minnesota, Kraemer is dedicated to providing students with the same opportunities he was offered decades ago. Not only does he participate in events like the Student Skills Demo—his company also hires a handful of high school and college students every summer to work on job sites. “I love meeting young people who like to work with their hands,” he says. “In our industry—to be a carpenter, a builder—you have to have a passion for what you’re doing. To see that passion in younger people, and to develop that and help them mature in that, is extremely rewarding to me.”

Ray Walentiny JOB SUPERINTENDENT & PROJECT MANAGER, JOHN KRAEMER & SONS, INC.

MEMBER SPOTLIGHT

Kirk Van Slooten SENIOR CONSTRUCTION MANAGER, STREETER CUSTOM BUILDER

Kirk Van Slooten recalls accompanying his contractor dad to assist on job sites as young as 12 or 13, spending summers and holidays picking up on the ins and outs of running a construction business. He gained beneficial on-the-job skills, of course, but also learned the importance of having a good work ethic, which served him well as he rose to his current position: head of construction for Streeter Custom Builder. “College isn’t necessarily the best road for everybody,” says Van Slooten. “I always have felt that if you’re going to college, there should be a goal to work toward a career. I see a lot of [kids] coming out of school

with a lot of debt and, really, they don’t even end up with a job that has anything to do with what they’re going to school for.” Now with three daughters of his own, Van Slooten hopes to inspire the younger generation, particularly women, to pursue careers in the housing industry. He points to benefits like retirement plans, health insurance, and paid holidays and vacations—plus the satisfaction of building something from the ground up. “I love the aspect of designing a home on paper and making it into something real,” he says.

Jared Langford PROJECT MANAGER, HAGSTROM BUILDER

Jared Langford was first introduced to the housing industry while studying business management in college, when his roommate told him he could make good money as a laborer for a framing crew. He was hooked, and today, as a project manager for Hagstrom Builder, he continues to experience the benefits of a stable job. “People will always need housing, so it’s a good opportunity to have a secure career,” he says, but “even if you don’t do this for your career, you can learn the skills to apply to your own house someday. I’ve never hired anybody to

work on my house and I know I’ve saved myself a lot of money.” Langford acknowledges that, as he was first getting started, it would’ve been helpful to consult others in the industry to learn the ideal steps to build his skills. That’s why he’s passionate about coaching the next generation of workers, teaching them useful skills as well as demonstrating the rewarding aspects of construction. “I like the team approach, working together to construct something you can see and point out for years to come, and say, ‘I did that,’” Langford says of his favorite aspect of working for Hagstrom Builder. “It’s fun driving around and seeing what you’ve built.”

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

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Peter Hagstrom PRESIDENT, HAGSTROM BUILDER

Peter Hagstrom gets so much joy out of building homes for people. “Home is where the heart is,” says Hagstrom, whose dad started the family-owned and -operated Hagstrom Builder in 1962. Climbing his way up from working with the crews as a carpenter to his current position as president, Hagstrom appreciates everything his career has given him, and he’s always looking for ways to give back, whether it’s reinvigorating Twin Cities neighborhoods through dignified housing and repair projects, or sharing his decades of knowledge with the next generation of builders. To combat the labor shortage, Hagstrom offers the following advice—not to students preparing to start their careers, but to other housing industry members in the Twin Cities:

“Hire some of these young kids,” he says. “Some of them work out, some of them don’t, but you have to be willing to put forth an effort in hiring. So often it’s easier to hire from a subcontractor or somebody you know that has a proven track record, rather than exposing these kids through giving them that work opportunity.”

Sean Doyle OWNER, SD CUSTOM HOMES

Sean Doyle grew up around the housing industry. His dad owned a construction company focused on remodeling, and even built a few houses for their family over the years. So after a stint playing hockey in Montana after high school, Doyle decided to follow in his dad’s footsteps and join the family business. When he branched out on his own 10 years later, in 2010, he was fully prepared to tackle the hurdles of running a building business—namely, labor shortages and the number of quality workers available—head on. “That’s been a catalyst for a lot of people to get involved in recruiting and volunteering,”

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says Doyle, who was encouraged by the amount of kids who participated in the Student Skills Demo event. Passion is key for anyone who wants to join the housing industry, but he recommends students also gain experience, such as through an internship or mentorship. “Being around job sites, and seeing how day-to-day operations work, is important,” he says. “You need to get the basis of what a construction site looks like, how people are operating, and what the challenges are. I don’t think you can learn that in a classroom setting.”

HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Being around job sites, and seeing how dayto-day operations work, is important. You need to get the basis of what a construction site looks like, how people are operating, and what the challenges are. I don’t think you can learn that in a classroom setting.”

MEMBER SPOTLIGHT

Jon Brennhofer OWNER, DREAMODEL

When Jon Brennhofer got into construction 30 years ago, the housing industry outlook was much different. “It was considered to be a real occupation post high school if you weren’t going to college, which wasn’t as expected or typical as it is today,” says the owner of dREamodel, who got his start working as a laborer. Through volunteering and community outreach, Brennhofer is trying to appeal to the next generation of potential construction workers, starting with grade school students, with whom

he makes birdhouses. He also speaks at career days— highlighting the benefits of the trade industry, as well as talking about income expectations—and even offers annual scholarships for trade, tech, and vocational schools. “We’re an aging industry and we’re going to need people going forward,” he says. “Every day, it’s instantgratification work. It’s fun to create, build, and deliver projects for people that they love. This is a great way to make a living.”

Harry Danielson BUSINESS DEVELOPMENT MANAGER, HALLMARK BUILDING SUPPLIES

Harry Danielson was first introduced to the construction field in college. Unsure of what he wanted to do after graduation, he was working in distribution for the automotive industry—until he was told to get out before he got stuck. Pivoting toward marketing with an emphasis on forest products, he was quickly exposed to many different aspects of the building trade, which eventually led him to his job with Hallmark Building Supplies. Danielson emphasizes the unique opportunities of the housing industry when working with students, such

as the ability to start your own company at a young age, the freedom to craft your own schedule, and job security, since “creating and finishing a house can’t be outsourced across our borders.” But, most importantly, it gives you the chance to make a lasting impact on your community. “You go out there and create something that didn’t exist the day before,” he says. “It could last hundreds and hundreds of years so that not only your generation but multiple generations can look back and say, ‘Look what we created.’ That’s really what makes me passionate.” APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

The Digest

SEEN + HEARD

Out&About

From workforce development efforts through Project Build Minnesota to making strong connections with housing industry members throughout the state, your association is constantly working to help our members build their businesses through marketing, advocacy, and industry connections as we advance the American dream of homeownership for Minnesotans.

Press Conference & Testimony on Housing Legislation The Housing First Minnesota advocacy team was joined by several members—Daryl Doehr (Marvin), Tony Wiener (Cardinal Homebuilders, Inc.), Samantha Grose (Oak & Arrow Homes), Jason Myrlie (J Carsten Remodeling), John Rask (M/I Homes), and Tom Wiener (Cardinal Homebuilders, Inc.)—at a press conference at the Capitol and testifying in hearings on a series of proposals aimed at “legalizing the American dream” of homeownership.

Project Build Minnesota Tom Gavaras, Housing First Minnesota’s education and special programs manager, met with attendees at the Northwest Lumber Association’s Expo North on Jan. 22. Gavaras also met with students at the STEM & Career Exploration Expo on Feb 5.

Housing First Minnesota’s Executive Director David Siegel and Tom Getzke of Minnesota Builders Exchange met with members of the Minnesota School Boards Association this January.

Don’t miss a beat. Follow Housing First Minnesota

Scherer Bros. Products and Services Expo Heather Griffis, Housing First Minnesota’s membership manager, connected with industry members at the Scherer Bros. Products and Services Expo on Feb. 5 at the Earle Brown Heritage Center.

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HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

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SEEN + HEARD

Media in the

From the Builders and Remodelers Show to our advocacy work at the Capitol, check out some of the places Housing First Minnesota has been mentioned on social and in the press this past quarter.

@vujovich_design_build

Minneapolis Convention Center

@HOUSINGFIRSTMN

@hagstrombuilder

Minneapolis Convention Center

@jcarstenremodeling St. Paul, Minnesota

@dakotacountylumber

Minneapolis Convention Center

At the Capitol Prepped and ready for our press conference on housing affordability at the Capitol.

Builders and Remodelers Show Builders and remodelers gathered to see the latest products and services and make valuable connections. Our mentors led nine teams of students through the construction of playhouses at the show.

New Housing Bill Introduced The Star Tribune covered a Housing First Minnesota-supported bill that would limit rules that drive up housing prices.

Lawmakers want limits on citiesâ&#x20AC;&#x2122; power to shape development, to lower housing costs

Bills would limit rules that drive up prices.

Permit Numbers Twin Cities homebuilding permits up in January

The best January for single-family permits in at least a dozen years.

Permit numbers provided by Housing First Minnesota are covered monthly by Finance & Commerce.

Community partnerships help provide stable housing for veterans in Minnesota

Housing for Heroes Our Foundationâ&#x20AC;&#x2122;s third Housing for Heroes project wrapped up this March. KSTP covered the dedication of this home that is now being used by the Minnesota Assistance Council for Veterans to provide transitional housing for veterans.

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

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Stepping Up our members are

Donating Necessary Supplies With a shortage of N95 masks, eye protection, and booties, the construction industry was called upon to donate any protective equipment they have to the health care industry. A big thank you to DR Horton, Brush Masters, Cityscape Painting, Inc., MCI Paint and Drywall Inc., Hirshfield’s, Michels Homes, and all the other members who have stepped forward to help.

As we go to the printer with this issue of the Digest, we find ourselves in an unprecedented time. With the outbreak of COVID-19, things are changing rapidly every day. We are proud of the ways we’ve seen our industry step up and how our members and staff have jumped at the opportunity to help in a time of crisis.

Supporting our Health Care Workers Showing support for health care professionals who are working tirelessly, Kristin Reinitz started a fundraiser to help raise funds to buy North Memorial’s Emergency Department food. Dozens of members have stepped in to donate and share their appreciation for these workers.

@hirshfieldspro

@dakotacountylumber

Faith Church | Farmington, Minnesota

Food Donations Dakota County Lumber used its trucks and equipment to transport more than 10 tons of food to a group of volunteers, businesses, and faith leaders in the Farmington community to distribute to those in need.

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HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

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Member News Announcements HAVE NEWS?

New members DEC. 2019–FEB. 2020 Bravura Construction, Inc. Navid Pouladian 612-231-5957 | passagesmn.com

Dale Gruber Construction, Inc.

Dale Gruber 320-251-4956 | dalegruberconstruction.com

Design Gallery

Janeen Rackow 763-502-8200 | designgalleryinc.com

New Age Technology, Inc.

SEND YOUR ANNOUNCEMENTS TO LAURA@HOUSINGFIRSTMN.ORG

Chad Alfords 952-204-7222 | newagehometheater.com

Craft Homes, LLC

Nicholas Spalding 651-592-9012 | CraftHomesMN.com

Lance Premeau Promoted to General Manager of Kolbe Gallery Twin Cities

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Mike Murtaugh 763-595-5321 | be1source.com

Congratulations to Lance Premeau who was promoted to general manager of the Kolbe Gallery Twin Cities and is the newest member of the company’s leadership team. In his new role, Premeau will oversee the window and door professionals and the retail operation located in Edina. During Premeau’s 27 years of millwork industry experience, he has served the last two years in business development. Prior to this, he worked in several management roles for the company including market intelligence manager, market and product manager, market analyst, and manufacturing plant manager.

Stone Arch Funding, LLC

Randy Kempenich 888-420-1117 | stonearchfunding.com

The Royal Club

Caroline Klohs 651-505-9050 | royalclubmn.com

Filament Lighting & Home

Deb Earl 952-926-5007 | filamentlighting.com

Mikan Custom Homes, LLC

Mike Youngs 952-836-7196 | mikancustomhomes.com

Timberland Homes and Remodeling, LLC Chris Gores 612-363-4501

Real Estate Expert and Educator Herb Tousley III Dies

dREamodel, Inc.

Our sympathies to the friends and family of Herb Tousley III who passed away this January at age 67. Tousley was a wellknown professor and director of The Real Estate program and The Shenehon Center for Real Estate in the Opus College of Business at the University of St. Thomas. As an expert on the market, Tousley published a residential homebuilding index and surveys of homebuilders and commercial real estate professionals that served as forecasts in the homebuilding and commercial real estate markets. Tousely will be greatly missed by all who knew him.

Jon Brennhofer 651-493-1066 | dreamodel.com

NorthStar Home Technologies, Inc. Chris Hayes 612-254-2626 | northstarhometech.com

Wood CPA, PLLC

Angie Wood 952-356-1110 | woodcpamn.com

American Investors Bank and Mortgage Angie Bystrzycki 952-938-6520 | aibandm.com

Ashworth Team @ Realty Group, Inc. Dustin Wiebold 612-298-2379 | dustinwiebold.com

Champion Plumbing

New Member Recruiters TJB Homes

North Risk Partners

Twin City Fireplace & Stone Company

WINC

Tom Budzynski

Pattie Martin

Lampert Lumber

Angie Johnson

Janelle Mattson

Ortal USA

Pattie Martin

Adam Olson

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HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

Troy Good 651-362-2622 | championplumbing.net

Dennis Medo Dennis Medo

Marsden Building & Remodeling, LLC Christopher Marsden 612-229-1985

Norseman Homes, LLC

John Jelinek 763-226-4699 | norsemenhomes.com

Ortal USA

Bob Croft 818-238-7000 | ortalheat.com

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Housing 2020: Session Preview We kicked off the year with our 2020 Session Preview and Legislative Panel. Leading legislators discussed what to expect in housing legislation and attendees gained insight on the health of the overall housing market.

January 30, 2020

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HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

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Contractor U Hundreds of contractors, REALTORSÂ®, and building officials joined us for the 2019-2020 Contractor University season. With more than 20 courses to choose from, Contractor U is a great way to earn your continuing education credits and grow your knowledge. Year-round online courses are available at ContractorU.com.

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HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

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Kickstart New and seasoned members joined us for our bimonthly Kickstart event to discover how to get involved and make the most of their membership.

February 4, 2020 Visit HousingFirstMN.org for upcoming KickStart dates and virtual events to connect with fellow members.

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SEEN + HEARD

Builders and Remodelers Show

PREMIER SHOW SPONSORS

It was the land of 10,000 products and services! From networking to education courses to the latest products and services, the annual Builders and Remodelers trade show brought hundreds of industry members together to connect and collaborate. This yearâ&#x20AC;&#x2122;s show included a Student Skills Demo, an engaging activity that helps students develop their construction skills and promotes workforce development efforts. Nine teams lead by member mentors constructed playhouses that will be donated to various organizations.

February 12, 2020 APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

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AUTO SPONSOR

SHOW SPONSORS

BAR SPONSORS

BADGE SPONSOR

ABC Supply Co., Inc.

Builders FirstSource

Bayer Built Woodworks, Inc.

WORKFORCE SPONSOR

EDUCATION SPONSORS

Brock White Company

APPETIZER SPONSOR

Twin Cities Closet Company

Daltile

Water Doctors Water Treatment Co.

DESSERT SPONSOR

Krech Exteriors

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HOUSING FIRST MINNESOTA | APRIL-JUNE 2020

MENTORS Jon Brennhofer dREamodel, Inc.

Peter Hagstrom Jared Langford Hagstrom Builder, Inc.

Harry Danielson Hallmark Building Supplies, Inc.

Mark King Infinite Decks

Jason Myrlie

Gary Kraemer Ray Walentiny John Kraemer & Sons, Inc.

Sean Doyle SD Custom Homes

Ben Breemeersch Patrick Frederiksen Kirk Van Slooten Streeter Custom Builder

J Carsten Remodeling

PARTICIPATING SCHOOLS Eagan High School

Saint Paul College

Hennepin Technical College

St. Peter High School

Northeast Metro 916

Wayzata High School

Roseville Area High School

TASK FORCE Jake Schwietering

Miriam Shuros

CenterPoint Energy

St. Paul Public Schools

Sunny Bowman Dakota County Lumber Co.

Kimberly Bednar Hallmark Building Supplies, Inc.

Kirk Van Slooten Streeter Custom Builder

Adam Tripp The Builders Group

Tom Spehn

Kyle Swenson

Northeast Metro 916

Wayzata High School

Perry Franzen Saint Paul College

MATERIAL DONORS LP Building Solutions

Lyman Companies

Workforce Sponsor

Scherer Bros. Lumber Co.

Dakota County Lumber Co.

Shaw/Stewart Lumber Co.

Fastenmaster

Simpson Strong-Tie

Hallmark Building Supplies, Inc.

The Builders Group

Lampert Lumber

APRIL-JUNE 2020 | HOUSING FIRST MINNESOTA

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