DESIGN CONNECTS - CREATE BUSINESS! MCBW for Professionals by bayern design

Design

THE PROGRAM 9 – 17 MAR 2019

Innovation. Neu definiert.

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Design inspires innovation and stands for an active-creative, human implemen tation of change. With this in mind, the MCBW presents with the program area MCBW CREATE BUSINESS! groundbreaking ideas, sustainable trends and new products in conferences, symposiums and workshops, at receptions and many other events. The MCBW initiates business contacts, in-depth transfer of know-how and lively discussions between the corporate world and the design sector as well as among diverse creative disciplines.

Create Business! The MCBW Program for Professionals 9 – 17 MAR 2019

MCBW EVENTS

9 MAR SATURDAY DAY 1

11 MAR MONDAY DAY 3

Start Up Moonshot page 38 / Event-Code 1562

Agile4all – Practical approach to understanding Agile page 50 / Event-Code 1574

BRAIN-FRIENDLY SLIDES page 38 / Event-Code 1578 Blogger Market – The Content Conference page 39 / Event-Code 1629 New materials, new design … page 39 / Event-Code 1627 TOCA ME Design Conference 2019 page 40 / Event-Code 1495 FUTURE 1959 – Demateriali zation of the product ? page 40 / Event-Code 1559 Silent MOONSHOT Tour (day 1) page 42 / Event-Code 1563 MUCBOOK Creative Night page 42 / Event-Code 1630

10 MAR SUNDAY DAY 2 Olaf Leu’s sewing kit page 46 / Event-Code 1603 The Human Enterprise Symposium page 46 / Event-Code 1575 Silent MOONSHOT Tour (day 2) page 47 / Event-Code 1564

3 CONTENT

Handlettering with Petra Wöhrmann page 50 / Event-Code 1604 Surface matters – rethinking surface by using KURZ foil solutions page 51 / Event-Code 1674 Creative power to sternthaler page 51 / Event-Code 1649 ADC Seminar “Corporate Language” page 52 / Event-Code 1500 ADC Seminar “User Experience Identity” page 52 / Event-Code 1501 After Work Open Office page 54 / Event-Code 1502 Memories of the Future: 10 years of studiomem page 54 / Event-Code 1546 PERSONAL BRANDING CANVAS page 55 / Event-Code 1580 MCBW START UP – workshop: start-up recruiting page 121 / Event-Code 1551 MCBW START UP – workshop: journey/stakeholder mapping for start-ups page 121 / Event-Code 1472

MCBW START UP – workshop: instagrammable design as factor of success page 122 / Event-Code 1572

12 MAR TUESDAY DAY 4 Advertising drives mobility – digital out-of-home media page 58 / Event-Code 1666 Certified Scrum Product Owner page 58 / Event-Code 1581 Circular Economy: Your trash is my treasure page 59 / Event-Code 1646 #kreativmuenchen: consulting services for creative people page 60 / Event-Code 1522 Public MOONSHOT Pitch page 60 / Event-Code 1566 INTER/CULTURAL/ CONNECTED page 62 / Event-Code 1510 Avoid costs for social insurance for artists and design protection page 62 / Event-Code 1527 BAUHAUS 4.0 – the future is made of design page 64 / Event-Code 1601 Creativity is everywhere! page 64 / Event-Code 1512 New materials page 65 / Event-Code 1628

Albers and Stölzl: reviving Bauhaus textile design A conversation with Susan Lyons and Dr. Angelika Nollert page 65 / Event-Code 1669 MCBW START UP – Lab: Innovation Café Design page 122 / Event-Code 1494

13 MAR WEDNESDAY DAY 5 “Future Technologies” open lab page 68 / Event-Code 1552 Smart Living – no escape page 68 / Event-Code 1536 Advertising drives mobility – digital out-of-home media page 69 / Event-Code 1667 “Future Technologies” workshop page 70 / Event-Code 1553 FutureDesign page 70 / Event-Code 1539 #kreativmuenchen: urban and rural areas and everything in between page 71 / Event-Code 1523 Start-up Architecture – Transforming Practices in Built Environment page 71 / Event-Code 1547

Designing a Human-Centered Future page 72 / Event-Code 1568 Artificial intelligence and creation – from Otl Aicher to algorithms page 74 / Event-Code 1511 No-Line Dinner page 74 / Event-Code 1549 px Zündfunken: the planworx triple page 75 / Event-Code 1537 TULP talk page 75 / Event-Code 1600 Our Non-Human Colleagues – Designing for AI and Cobots page 78 / Event-Code 1469 Designing the Future of Urban – Who’s your city? page 78 / Event-Code 1513 Decades of Innovation page 79 / Event-Code 1595 Money of Good Seminar – Neuroscience + Blockchain page 79 / Event-Code 1596 MCBW START UP workshop: alternative financing + bank meeting page 123 / Event-Code 1542 MCBW START UP – workshop: cultural entrepreneurship in global cities page 123 / Event-Code 1493

MCBW START UP – workshop: Crowdfunding – more than just money page 124 / Event-Code 1544 MCBW START UP – Augsburg: Protect your Design! page 124 / Event-Code 1535 MCBW START UP – workshop: business Planning in a nut shell page 125 / Event-Code 1477 MCBW START UP – workshop: PR & storytelling page 125 / Event-Code 1599

14 MAR THURSDAY DAY 6 12th GERMAN INNOVATION SUMMIT page 82 / Event-Code 1490 Infographics workshop 1 page 82 / Event-Code 1689 Workshop Information Graphics 2 page 84 / Event-Code 1690 Workshop THINK COVER! Designing high-profile magazine covers page 84 / Event-Code 1691 Masterclass Illustration page 85 / Event-Code 1688 DEsign IT ! page 86 / Event-Code 1467

c.o.n.n.e.c.t.e.d. page 72 / Event-Code 1532

CONTENT 4

MCBW EVENTS

“Future Technologies” short talks page 86 / Event-Code 1554 Meet Our Agile Experts page 87 / Event-Code 1507 EDCH Salon 2019 – The Idea Conference page 90 / Event-Code 1509 netzblicke series – how to design your website the right way page 90 / Event-Code 1642 Purpose: Navigating the Unknowable page 91 / Event-Code 1489 Workshop on IP strategies page 92 / Event-Code 1475 Why without design, businesses will fail page 92 / Event-Code 1519 GRACE – cultivating compassion in the work space page 94 / Event-Code 1651 Design Thinking Versus Design Doing: Grow Design Leadership Program page 94 / Event-Code 1557 Are management consultancies better agencies? page 96 / Event-Code 1571 The future of automotive industry – chances and risks page 96 / Event-Code 1569 Digital was yesterday – good collaboration stays analog page 98 / Event-Code 1607 iam lab / Connects page 98 / Event-Code 1517

5 CONTENT

Impact Hub Tour page 100 / Event-Code 1613 KMS Workout. 100 stances on the work of the future. page 100 / Event-Code 1521

15 MAR FRIDAY DAY 7 CreativeMornings Munich #WATER page 104 / Event-Code 1653 TEAM DESIGN – Business Models for Teams page 104 / Event-Code 1576 Back from the Future of Work – workshop page 106 / Event-Code 1659 Breakfast With Eggs page 106 / Event-Code 1516 POP UP INNOVATION HUB page 107 / Event-Code 1543 Compass BIM page 108 / Event-Code 1598 iF design award night 2019 page 108 / Event-Code 1518 CREATIVE LEADERSHIP SALON – MCBW Special page 110 / Event-Code 1577 THE LEGENDARY UX LIGHTNING TALKS BY ICON INCAR page 110 / Event-Code 1471 A new space for art page 111 / Event-Code 1621

MCBW START UP – Pitch Training: GENERALPROBE page 126 / Event-Code 1637 MCBW START UP – workshop: Design Management page 126 / Event-Code 1470 MCBW START UP – workshop: It’s a match! – Team-Creation page 127 / Event-Code 1525 MCBW START UP – workshop: Collaborative Creativity page 127 / Event-Code 1474 MCBW START UP – Event: 9th Reversed Pitching page 128 / Event-Code 1492

16 MAR SATURDAY DAY 8 Creative Founders Talk page 114 / Event-Code 1675 8th Designers’ Breakfast: TIME OUT! Ethics of digitiuation page 114 / Event-Code 1555 Move design with us page 115 / Event-Code 1488 MCBW START UP – workshop: business modeling tools page 128 / Event-Code 1579

CONTENTâ&#x20AC;&#x201A; 6

GREETINGS

GREETINGS Dear Fans of Design, dear Sir or Madam, Last year, 78,000 people attended the MUNICH CREATIVE BUSINESS WEEK (MCBW), turning our Bavarian state into the meeting point for all matters design in Germany – Design connects!

Hubert Aiwanger Minister of State Bavarian Ministry of Economic Affairs, Regional Development and Energy

Design connects aesthetics and function, people and technology, the analog and the digital. This year’s focus on film and how common it is today for film-makers to use animation and visual effects is a good example. And this is why the MCBW FORUM is the perfect venue to welcome Munich’s Hochschule für Fern sehen und Film for the first time. Design connects all the disciplines of the cultural and creative sectors and it impacts other fields as well. The Create Business! program segment fosters cross-industry networks to facilitate joint innovations to improve our everyday life and create value in Bavaria. I am extremely pleased with the example set by the partner region of Miesbach showing that all Bavarian regions can benefit from the MCBW at the international design hub that is Munich. Design and politics are very similar – they originate in creative power, impart a message, and affect society, our surroundings, and the economy. However, this is conditional on respect for people and the environment. With this slightly modified concept of designer Victor Papanek, allow me to wish you fascinating experiences during the nine days of the MCBW.

8 GREETINGS

Dear Sir or Madam, For the eighth time, Munich is hosting and promoting the leading design event in Germany and welcomes guests from around the world. When it comes to inspiring innovation, design in particular plays a key role in the region’s economy and is held in high esteem in Munich. Following the motto “Design connects!”, the MUNICH CREATIVE BUSINESS WEEK (MCBW) offers a platform for companies, experts, and everyone else interested in design to showcase their design competence to the public and to connect and enter into dialog with others. Come to the MCBW to hear about trends, sustainable developments, and ideas. Join the discussion and take advantage of the opportunity to tap synergies across disciplines. Cities need creative spaces to be alive and to explore uncharted territory. These spaces are made visible at the MCBW and can be found at the creative spots and the rooms for interim use initiated by the city’s Kompetenzteam Kultur- und Kreativwirtschaft. Examples include the Alte Akademie, a large space temporarily used for collaborative work among creative minds; Coco Monaco, a small but exquisite department store for design; and the Donisl store window which provides exhibition space for creative people.

Kurt Kapp Deputy Director of the Department of Labor and Economic Affairs Munich

I hope you enjoy experiencing all the options available in the design city of Munich during the MCBW!

GREETINGS 9

GREETINGS

Alexander Stotz CEO of Ströer Media Deutschland GmbH

As creative sites, Munich and Bavaria embody an outstanding entrepreneurial alliance of innovation, design and economy. The MUNICH CREATIVE BUSINESS WEEK has become the largest design event in Germany, a platform for companies that stand for a culture of innovation and link sustainable trends and customers’ needs in the market. Therefore, it is only natural that we as a partner s upport the event because transformation and innovation also set the course for Ströer and we create innovative communication solutions. Digitization and smart cities currently are by far the most important topics for the entire industry. Going forward, the media industry will continue to evolve and will change at a faster pace than we can image today. TV, print and radio will be compelled to leave the analog world and convert to digital. Innovation and entrepreneurial acumen are in high demand. What we need is the courage to try out new things and pursue dialog with industries and innovative companies. The MUNICH CREATIVE BUSINESS WEEK is the place to do exactly that.

10 GREETINGS

MCBW 2019

INTRODUCTION

Rolf Schifferens Chairman of bayern design forum e. V. and Member of the Board of Management of Faber-Castell AG

Good design connects the economy and society, aesthetics and function, the present and the past. Connecting creative innovation and entrepreneurial expertise is a fundamental prerequisite for business success in the 21st century. To be successful in increasingly saturated markets, companies must be innovative and quick to implement new ideas. Entrepreneurs and employees who set up their company’s structures and processes in a way that allows for a culture of innovation to emerge are in high demand. Moreover, we need links between sustainable trends and customers’ needs in the market. Especially in times of disruptive economic developments, de mand for creative methods such as design thinking is increasing. Designers assume special roles as inspirers. With their ability to challenge existing structures and products critically and to de liver ideas and solutions beyond the traditional, they provide valuable inspiration for the economy and society. Product and communication designers often work hand in hand with architects to create innovative and participatory life and work environments that enable us to live, work, and communicate creatively.

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The current exhibition titled “Politics of Design. Design of Politics.” created by architect, designer and design theorist Friedrich von Borries for Neue Sammlung – The Design Museum in Munich illustrates the area of tension in which designers and architects need to act today if they want to create politically responsible design. In turn, politics are responsible for developing guardrails for areas that leave sufficient room for utopias and self-reflection and in which society’s extremes – old and young, urban and rural, national and international – are not pitted against each other. Against this background, the MCBW 2019 will focus on Architecture & Urban Planning, Design & Innovation, Digitization, Communication Design & Branding, and Social Design & Universal Design and will shed light on these themes from diverse angles. Other highlights of the largest design event in Germany will include the dovetailing of crafts and design and the numerous workshops for young creative people at MCBW START UP. It is understood that the MCBW is not open only to an international audience of experts; under the DESIGN SCHAU! label it also offers a variety of events for design aficionados. Experts are welcome to attend these inspiring events. On behalf of bayern design, I wish all partners and visitors of the MCBW 2019 an inspiration-filled week.

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PARTNER The BMW Vision iNEXT makes a bold and positive statement embracing the future. The vision vehicle gives a human answer to the question “How does the BMW Group design a vehicle that no longer needs to – but can – be driven?”

BWM GROUP

Design paints a picture of the future. We see design as more than just styling, colors, forms, and materials. Design is the entire experience, starting with the very first impression. For this reason, everything we do revolves around people, their expectations, and their expe riences. Increasingly, technology is remaining in the background, unfolding its impact invisibly below the surface. Technology does not step in until it is needed. Shy Tech is our response to the request for more and more complex functions and, at the same time, for consistently tangible experiences. In all of this, design is the decisive factor – it brings ideas, innovations and information to life. The BMW Vision iNEXT is a prime example: The vehicle stands for the future of the joy of driving. Highly automated, emission-free and fully connected, the BMW Vision iNEXT is the first vehicle to embody all the strategic fields of innovation and demonstrate what a vehicle that no longer needs to – but can – be driven by a person should look like. More than any vehicle before, the BMW Vision iNEXT is 16 MCBW 2019

centered on people and their needs. We have designed the vehicle as a mobile room, a new favorite place where we simply can be who we are. An optimistic view into the mobility of tomorrow, and an invitation to discuss ways to turn visions into reality together.

With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, BMW Group is the leading international manufacturer of premium automobiles and motorcycles and a provider of premium financial and mobility services. BMW Group’s production network is made up of 30 production and assembly locations in 14 countries. The company operates a global distribution network with representation in more than 140 countries. A future-oriented mindset and responsible action always have been at the foundation of BMW Group’s economic success. Ecologic and social sustainability along the entire value chain, comprehensive product responsibility, and clear commitment to resource preservation are fixed elements of BMW Group’s strategy. facebook.com/BMWgroup.design

BMW Group is a partner of the MCBW 2019. Design paints a picture of the future.

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PARTNER

STEELCASE

Most workers would like to be more creative in their job Businesses are at risk of a creativity crisis with over half of workers across the world stating they would like to be more creative in their job. Creativity is often thought of as an artistic pursuit, when really it means solving problems in new ways. Globally, organisations are demanding more creativity from employees and evidently there is a business case for companies that recognise the importance of creativity and design a workplace that supports it. Yet the Steelcase Creativity at Work Report* indicates that employees are not given the time and space they need to be creative, or that creativity isn’t prioritized by their organisation. Creativity barriers The research shows that the biggest hindrance to workplace creativity are organisational processes or existing workloads; with over a third of employees saying one of these limits their ability to think creativity as part of their role. Other highly influential factors include working in an uninspiring space, outdated technology and a lack of guidance and permission to be creative. With 93 % of the employees surveyed expressing the want to increase or maintain their level of creativity, a significant amount of importance is evidently put upon it as a workplace skill. Organisations must realise that creativity

* The Steelcase Creativity at Work Report explores the attitudes of employees toward creativity in the workplace. The research was carried out by Harris Interactive, on behalf of Steelcase, in August 2017.

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doesn’t just happen; it needs to be encouraged and supported in the context of a creative environment. Inspirational environment to foster creativity It is true that, some organisations are simply not set up to encourage and support creative processes, as Beatriz Arantes, WorkSpace Futures at Steelcase, has commented: “large organizations have been traditionally structured around the efficient execution of known processes. The mind-set and skills that helps an organisation reach that kind of reliability and predictability can create a social environment that is hostile to creativity – which is all about doings things differently and getting unexpected results.” To foster a creative culture, organisations should consider: §§

Nurturing creative confidence: build a culture of self-expression and improvement whereby employees are empowered to ask for forgiveness rather than permission for trying something different

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Factoring creativity into the process: leaders have a role to play in setting an example of how creative thinking can become part of everyday process

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Creating an emotional connection: build an open and trusting team culture through ambient inspiration and thoughtful design elements

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Building a fluid ecosystem: creativity is a process; provide a variety of spaces

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PARTNER

STRÖER

Transformation through Disruption Ströer has made it his mission to be the most customer-centered media company in Germany. Expanding its portfolio and including a dialog marketing segment has enabled Ströer to offer its customers one-stop communication and sales solutions, from location- or content-based reach and interaction to the entre dialog marketing spectrum and transactions. Ströer continuously follows up on top trends and global developments and evaluates new business models successively. Mega trends such as virtual reality, big data, smart services or responsive cities can bring about significant changes. Each of these trends plays a key role in disruptive transformations. For example, the interplay between the Internet and the Outernet is one of the central challenges facing Ströer. The company started promoting digitized outdoor advertising many years ago and is continuously expanding its product portfolio.

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One of Ströer’s core products is Public Video, currently the largest public network of moving images comprising approximately 4,700 screens at train stations, in public transportation, and at POSs in shopping malls throughout Germany. With Public Video, Ströer reaches close to 38 million unique users and generates approximately five billion moving image contacts every month. As a partner of cities, Ströer also focuses on the development of services and the integration thereof into the cities’ responsive systems. With digital urban information systems on the streets, Ströer has built an infrastructure cities and municipalities can use to communicate with citizens. The company received a Smart City Award for this innovative solution. Ströer delivers convergent solutions and intelligent concepts that help customers reach their communication objectives. This portfolio is complemented by the full-service creative offerings of Ströer Media Creation in Munich that provides Ströer’s customers with design and communication solutions for creating advertising campaigns in all of Ströer’s media, from the communication idea to the complete, cross-media advertising tool, analog or digital.

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PARTNERDISTRICT

DISTRICT MIESBACH

A POP UP INNOVATION HUB for the Oberland region On March 15 and 16, the warehouse of Büttenpapierfabrik Gmund will be transformed into a center of innovation for the doers of tomorrow to test, puzzle, learn and design. What if … ? While we all certainly have asked ourselves that question, we also know that turning mind games into reality is a whole other story. The Oberland region is taking off the gloves, creating a testing location for the future.

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The power to innovate is one of the most sought-after skills of our time. Last year’s MCBW Symposium in Gmund on Lake Tegernsee in the Miesbach district showed how these skills can be learned and what type of environment is needed. This year, the Oberland region is taking a step further, creating a prototype of an all-in-one venue combining a platform, an interface, an event location and a lab. The POP-UP INNOVATION HUB created specifically for the MCBW offers creative people and doers the opportunity to present their business models, conduct workshops, and share know-how in panels and lectures. All events will focus on exchanging and sharing. Unlike at traditional industry events, visitors of the POP-UP INNOVATION HUB will arrange their own programs. Depending on their gusto, participants can network at the Dinner with Strangers, scout for talent at the Business Speed Dating event or try out the Coworking Area. If you prefer inspiration and exercise, join the (entirely analog) guided hike in the mountains around Lake Tegernsee or a yoga class. Food trucks will offer a variety of delicacies and the café will take care of your caffeine supply. Whether you are a crafter, a digital pioneer, a designer or a manager, at the POP-UP INNOVATION HUB you can broaden your horizons and expand your network.

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PRINTPARTNER

KÖSEL PUBLISHING HOUSE

Innovative, award-winning, passionate Boris Kochan on the excellent passions of Erik Kurtz Printing still is the most suitable form of duplication, at least if permanence is what you are looking for. By duplication, Erik Kurtz understands variety rather than quantity. Kurtz who manages one of the most important – and oldest – printing houses for books has a quiet yet emphatic passion for major correlations as well as for minute details. Speaking volumes comes to mind when a printer is pleased with the font of a printed product or relates the content of a book before

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stroking its linen cover structure almost affectionately and recounting with a smile how for many years he and his colleagues not only tried their hand at premium linen printing. Every manufacturer for publishing houses knows Kösel of Altusried near Kempten, as does every producer looking for special bookbinding innovations. Everyone is made and feels welcome at Kösel. Many printers and bookbinders have tried to face up to the strong competition in the industry by optimizing and rationalizing. Kurtz and his colleagues also have accepted these challenges but have focused on ideas on how the specific possibilities of the intense haptic experience of “books” can be further developed – as

Erik Kurtz (right) at one of his favorite places – the print shop.

a conscious differentiation and complement to the customer journey strategies that are often only thought of online. Innovations such as the Kösel color section printed digitally using the inkjet process or the DuoDecke and the Bookin-Book system are the result. For its products and innovations, Kösel has received numerous design awards such as iF and Red Dot and prizes presented for technical achievements such as the Bayerischer Print medienpreis, the MfG-Award or the DID-Award for innovative print processing.

Bold colors: With the Kösel color edging, the three open book pages can also be printed in color and can even be personalized.

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PRINTPARTNER All these awards have one thing in common: They are about techniques that are, at least in part, industrialized and do not focus on highly sophisticated crafted solutions. For example, for its Lamello technique for book covers, Kösel transferred the art of craftsmanship to an industrialized technology than can be employed for large editions. The Kösel Coloured Edge makes it possible to inkjet print the entire surface of all three open sides of a book, for example, with negatively recessed font. Thanks to digital controls, Coloured Edge also can be used for personalized single editions. The idea for Book-in-Book originates in management reports which typically comprise two very different parts, one on finances and operations and one on image. The highlight is that the removable content is fully integrated into the book and does not become an independent product until the pages are turned. Kurtz is happy to give you a tour of the company and walk you through the machines and their functions in much detail. Joining him at his library and philosophizing about the value of books and incidentally learning why haptics play a key role in the process of, literally, grasping books is even more interesting. Two in one: Book-in-book binding allows you to remove part of the content.

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Looking back on 425 years of company history, Kösel is one of the oldest printing shops in Germany. The company was established in 1593 as Typographia Ducalis Campidonensis and initially was owned by Fürstenstift Kempten for 200 years, publishing liturgical, theological, scientific and legal materials. Since Joseph Kösel took over the printing shop, publishing house and bookstore in 1805, the company has been bearing his name. Today, Erik Kurtz and Clemens Kippes are the managing directors of Kösel GmbH & Co. KG and its close to 200 employees. Services include printing, bookbinding, typesetting and logistics.

Rethinking an old craft: The Lamello technology can now be applied to industrial use for larger runs.

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ABOUT MCBW

The MCBW FORUM 2019 – Exhibition, Meeting Point, Design Cinema The MCBW FORUM, the heart of the MUNICH CREATIVE BUSINESS WEEK, invites all design enthusiasts for the first time to the University for Television and Film (HFF) Munich, where they can linger, chat and get informed. From 9 to 17 March 2019, visitors can enjoy the inspiring atmosphere of the exhibition „Future Lights in Ceramics“ and indulge themselves with culinary treats from Cantina Conviva in the MCBW Steelcase Lounge. At the MCBW Info Point, professionals from the industry as well as design lovers can get all the important information concerning the more than 200 events and receive competent advice. The extraordinary location also provides the space for a new format: MCBW DESIGN KINO (DESIGN CINEMA), where the visitors can experience design on the screen! For the first time, the MUNICH CREATIVE BUSINESS WEEK will be presenting documentaries and films on the subject of design in the in-house cinemas of the University of Television and Film: for example, a piece on the history of the porcelain workshops, documentaries such as “Rams – a film about Dieter Rams by Gary Hustwit” and “Vom Bauen der Zukunft – 100 Jahre Bauhaus”, a tribute to the Bauhaus movement, as well as the film “Konstantin Grcic – Design is work”.

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In addition, the MCBW FORUM is a vibrant venue for numerous events such as the “Blogger Market” by MUCBOOK, the MCBW START UP workshops, and the Editorial Design Conference EDCH. At the “Blogger Market” by MUCBOOK on 9 March 2019, the blogger scene meets to get to know each other and to experiment. The authors and creative minds introduce their blogs in detail. The highlight of the evening: the „MUCBOOK Creative Night – Network Night of the Bavarian Creative Industries“, an all-area festival and unconventional happening event! The Bavarian Research Alliance (BayFOR) offers the free workshop „Circular Economy: Your trash is my treasure“ on 11 March 2019. Here all participants get to experience inspiring keynote speeches and interactive sessions with experts discussing topics like waste prevention, resource efficiency, and new business models.

The company LEONHARD KURZ also invites the so-inclined visitor to the experimental workshop „Surface matters – discovering new possibilities with KURZ stamping foils“ on March 11, 2019. The design experts explain the different materials and techniques using tangible examples. After that, the participants can get creative themselves. From 14 to 16 March 2019, editorial designers, publishers, and storytellers will be meeting at the Editorial Design Conference EDCH to discuss the current global trends in the industry.

Exceptional works made of porcelain – in the exhibition “Future Lights in Ceramics” at the MCBW FORUM, by Sophie Southgate.

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ABOUT MCBW

MCBW START UP Workshops Initiated by bayern design, MCBW START UP is a founders’ platform for companies and designers aimed at the targeted exchange between design-oriented start-ups, young and experienced designers and experts in the corporate world to promote successful careers in this industry. Tools for Founders, 11 to 16 March Die Partnerunternehmen der MCBW START UP geben mit Gründerworkshops und Coachings konkrete Hilfestellungen zu Themen wie Teambildung, Designstrategie /-planung, Finanzierung und Markenkommunikation. In workshops for founders and in coaching sessions, the partnering companies of MCBW START UP will support participants in teambuilding, design strategies and planning, financing and brand communication. A company is as good as its staff – the Start-up Recruiting workshop offered 30 MCBW 2019

by UnternehmerTUM will address beginners; Konzepthaus Consulting will offer the It’s a match! – Team Creation workshop to support companies in their search for people to complement their existing teams. You are still looking for the right strategy for your start-up? Find support in any of these workshops: Kollaborative Kreativität (design thinking mindset) organized by THE DEEP BENCH, Business Modelling Tools (business model canvas) offered by COKREA, Journey and Stakeholder Mapping for Start-Ups (customer journey mapping) hosted by More than Metrics, or BayStartUP’s Businessplanning kompakt. §§

The workshop titled Designmanagement offered by Allianz Deutscher Designer (AGD) will address designers and founders of start-ups looking for the right design services for their businesses.

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Reasonable financing models for your start-up will be presented in these two workshops: Crowdfunding – mehr als nur Geld hosted by Startnext Crowdfunding, and Alternative Finanzierungsformen + Bankgespräch offered by Stadtsparkasse München.

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1ST ROW/WOMEN SPEAKER FOUNDATION invites you to its Pitch Training: GENERALPROBE, which will include constructive feedback.

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The patent attorneys of CHARRIER RAPP & LIEBAU from Augsburg will provide answers to your questions regarding design protection.

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At the workshop titled Cultural Entrepreneurship in Global Cities, the Strascheg Center for Entrepreneurship will introduce you to its international centers for the creative sector. The resulting know-how can be connected with hubs in Germany.

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In addition, there will be two workshops on brand communication: Instagrammable Design als Erfolgsfaktor (Instagram for businesses) by MATES, and PR & Storytelling (PR strategy and storytelling techniques) by Startup Communication e.K.

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Fun and business will be merged at smartvillage’s 9th Reversed Pitching: the founders of three start-ups will present each others’ pitch decks unknowingly.

Please refer to the program for more information.

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ABOUT MCBW

Start Up Moonshot, 9 to 12 March Munich Spaceport – the rocket is in position, the countdown is about to begin. Roundabout 100 experts are getting ready to transform a patent, an early-stage start-up, a research result or a brilliant idea into a viable enterprise and catapult it into the global market. For the first time, bayern design and Design Offices are cooperating to bring one of the most innovative start-up events to Munich for the MCBW: the Start Up Moonshot, initiated by the platform Innovation 4.X. In only 72 hours, the pros work highly focused on the new enterprise, drafting accurate plans for a business case, investment, business plan, name, logo, website, market strategy, product design, growth hacking, printed forms, CSR basics or HR and organizational scenarios. Speed is the critical factor in this matter, pushing the players to put all their passion into the creative process and to achieve peak performances. The name Moonshot was selected due to the moon landing analogy, since also then numerous experts had joined forces to shoot three people to the moon. So, on 9 March 9 2019 it’s 10, 9, 8, 7 ...!

Further information on all MCBW START UP events can be found in the following program section, starting on page 118. 32 MCBW 2019

Begeisterung für Bücher

Das Buch in allen Dimensionen Innovativ durch Neuheiten, wie die Lamello-Decke

Herausragend durch einen individuellen Farbschnitt

Individuell durch themenbezogenes Design

Charismatisch durch Gummiband und abgerundete Ecken

Funktionell durch die optimale Bindung

Überzeugen Sie sich von den neuen Möglichkeiten, die Kösel Ihnen bietet. Nehmen Sie Kontakt mit uns auf: Telefon (0 83 74) 5 80 - 0

Kösel GmbH & Co. KG Am Buchweg 1 87452 Altusried-Krugzell Telefon (0 83 74) 5 80 - 0 Telefax (0 83 74) 5 80 - 1 03 www.koeselbuch.de

Conference Overview All MCBW conferences at a glance.

9 MAR Saturday Blogger Market – The Content Conference

page 39

TOCA ME Design Conference 2019

page 40

Money of Good Seminar – Neuroscience + Blockchain page 79 12th GERMAN INNOVATION SUMMIT

page 82

DEsign IT!

page 86

EDCH Salon 2019

page 90

Why without design, businesses will fail

page 92

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Breakfast With Eggs

page 106

POP UP INNOVATION HUB

page 107

Compass BIM

page 108

10 MAR Sunday

11 MAR Monday

12 MAR Tuesday

13 MAR Wednesday

14 MAR Thursday

15 MAR Friday

16 MAR Saturday

17 MAR Sunday

PROGRAMâ&#x20AC;&#x201A; 35

ANIMATION // DESIGN // CGI

WWW.ANIMAGO.COM

9 MAR SATURDAY DAY 1 Start Up Moonshot page 38 9 am – 1 pm / Event-Code 1562

TOCA ME Design Conference 2019 page 40 1 pm – 1 am / Event-Code 1495

BRAIN-FRIENDLY SLIDES page 38 9 am – 4:30 pm / Event-Code 1578

FUTURE 1959 – Dematerialization of the product ? page 40 1 pm – 4 pm / Event-Code 1559

Blogger Market – The Content Conference page 39 10 am – 5 pm / Event-Code 1629 New materials, new design … recurring event page 39 11 am – 4 pm / Event-Code 1627

Silent MOONSHOT Tour (day 1) page 42 3 pm – 5 pm / Event-Code 1563 MUCBOOK Creative Night page 42 7 pm – 1 am / Event-Code 1630

PROGRAM 37

Start Up Moonshot 9 am / 9 MAR – 1 pm / 12 MAR / 1562 Design/Innovation consultation // Campaign

BRAIN-FRIENDLY SLIDES 9 am – 4.30 pm / 9 MAR / 1578 Communication design/Branding // Workshop

The MUNICH START UP MOONSHOT transforms an early-stage start-up within only 72 hours into a global player. It is the most efficient way to evolve startups. It’s a worldwide unique process.

Design meets neuroscience to improve how you sell your products and services and how you drive the actual purchase decision-making.

100+ proven economy experts transform an out standing idea into an upcoming world market leader. The whole process takes only 72 hours and is based on elements like collective intelligence, socio cracy and connected islands processing by I4.X. The MOONSHOT is not a theoretical happening. Everything needed in order to rocket the start-up into its future as a global leader is being realized by highly professional service providers and top level managers. This worldwide unique process enables start-ups to get into real business within only 3 days. Crowd funding, investments and connections included.

Design Offices München Atlas Rosenheimer Str. 143 81671 München

subject to a fee registration required

PROGRAM 38 PROGRAMM

Why are brain-friendly slides a game changer? Because how slides are used in 95% of presentations distracts from the message without the audience or the speaker noticing it. And this includes high-end corporate slides too. The workshop helps you feel this first. Then it offers a range of easily applicable solutions for designing slides that give your message and storytelling the brain-friendly visual superpower to drive the decisions you want.

I4.X is a completely independent, inter national platform. Its main focus is on the development of unique future models such as START UP MOONSHOT.

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

COKREA is a rental location where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & n etworking events, exhibitions, product & press launches and receptions.

Blogger Market – The Content Conference 10 am – 5 pm / 9 MAR / 1629 Digital innovation // Conference Conference and workshops on content creation and content marketing. A must-visit for anyone looking for a compact overview of storytelling trends in digital media. On Saturday, 9 March 2019, the community of MUCBOOK invites bloggers, influencers, social media experts, digital natives, and content strategists to learn and network. The venue for this year is the HFF. Blogging, content marketing and storytelling – practice-oriented, PR experts, lifestyle influencers and journalists report on topics and trends. Fans of the BLOGGER MARKET Conference appreciate not only the important insights but also the networking with the many inspiring players in the scene. Tickets via bloggermarket.de

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

New materials, new design … 9, 11 – 16 MAR / 1627 recurring event dates at www.mcbw.de/en Universal design // Exhibition At its new showroom, Kusch+Co will present trendsetting interior products for home living and for public buildings and offices. Meet renowned designers, architects and partners of the KAP Forum. Kusch+Co invites you see its newly opened showroom at Nymphenburger Straße. In cooperation with the partners of the KAP Forum – Alape, Artemide, Carpet Concept, Dornbracht and Gira – we will present trend setting interior products for home living and for public buildings and offices. Renowned designers and archi tects and experts of the KAP Forum partners will be happy to provide information and answer questions.

With MUCBOOK, SLOW DOWN and GREEN & GLORIA, Medienhaus München publishes print and online magazines that are receiving much attention with their strategies as innovation drivers of media change.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Kusch+Co GmbH & Co. KG Nymphenburger Str. 51 80335 München

free no registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Info Infopoint point

Kusch+Co is a leading manufacturer in the field of contract seating. For three generations now, Kusch+Co develops, creates and manufactures design-oriented seating, tables and table con figurations.

PROGRAM 39 PROGRAMM

TOCA ME Design Conference 2019 1 pm – 1 am / 9 MAR / 1495 Communication design/Branding // Conference

FUTURE 1959 – Dematerialization of the product? 1 pm – 4 pm / 9 MAR / 1559 Product/Industrial design // Campaign

Since 2003, the TOCA ME design conference assembles international design giants in Munich – from graphic design, illustration and animation to creative coding, VR and net art.

How much design does mankind need? The Asso ciation of German Industrial Designers (VDID) dedicates the “DEsigned in Bavaria” program to the challenges of the future.

TOCA ME 19 will happen on 9 March 2019 in Munich’s Alte Kongresshalle. Amongst the speakers is Montreal- based artist and creative technologist James Paterson and Annie Atkins, Oscar-winning graphic designer in the film industry, as well as artist and activist Evan Roth, filmmaker and a nimation director Anna Ginsburg, British designer Anthony Burrill, and computational artist Memo Akten. The talks on stage are accompanied by installations and actions of local creative heads. Information and tickets: www.toca-me.com

Will pixels become a product? Are algorithms better designers? And how much design does man need in the year 2059? The Association of German Industrial Designers was founded in1959 and is dedicating the 60th edition of its “DEsigned in Bavaria” program to the past, the present and, of course, the challenges of the future. How, for example, do digital products change society? At the vernissage on 11 March, architect, curator and university lecturer Friedrich von Borries will shed light on the current tension between man, product, industry and politics.

Alte Kongresshalle München Theresienhöhe 15 80339 München

subject to a fee registration required

PROGRAM 40 PROGRAMM

Since 2003, the TOCA ME design conference assem bles international design giants in Munich – from graphic design, illustration and animation to creative coding, VR and net art.

USM Showroom München Wittelsbacherplatz 1 80333 München

free no registration required

Founded in 1959 as a professional association, VDID is the federation representing qualified and professionally work ing industrial designers in Germany.

DIR K HIN Z / PHOTOC AS E. DE

YEAH!

MÜNC HEN GEMEINSAM MIT FREUNDEN ERLEBEN KOMM ZU UNS IN DEN CLUB & WERDE JETZT MUCBOOK MEMBER! SHOP.MUCBOOK.DE

DA S D R E I D I M E N S I O N A L E S TA DT M AGA Z I N BLOG + MAGAZIN + CLUB 2

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations dieW W W. M Veranstaltungssuche ECvent onE /auf U B Osearch OK.D M E M B E Ri on Standorte the maps aufinden the Karten Complete im Event Guide.Guide. www.mcbw.de www.mcbw.de/en

Infopoint Info point

PROGRAM 41 PROGRAMM

Silent MOONSHOT Tour (day 1) 3 pm – 5 pm / 9 MAR / 1563 Design/Innovation consultation // Campaign

MUCBOOK Creative Night 7 pm – 1 am / 9 MAR / 1630 Digital innovation // Campaign

The Silent MOONSHOT Tour offers insights into a new start-up paradigm – a process enabling the transformation of early-stage start-ups into global market leaders within only 72 hours.

Network Night of the Bavarian Creative Industries – the festival to kick off the MCBW with talks, events, exhibitions, flash mobs, music, fashion, film, party & speed-dating beyond industry boundaries.

The START UP MOONSHOT transforms early-stage start-ups within only 72 hours into upcoming global market players by using collective intelligence, socio cracy and design thinking. We rocket the winner of the final pitch into his future as a world market leader. The Silent MOONSHOT Tour offers you the chance to eyewitness parts of this revolutionary process.

All area festival at HFF – The innovative heads of Bavaria celebrate and network at the MUCBOOK Creative Night. In various forms and formats, the players present exciting, innovative, visionary things and bring together people from the fields of film, design, architecture, fashion and the media. An unconventional happening that inspires and whets your appetite for the MCBW 2019 program. The big get-together of the creative industry – organized by the city magazine MUCBOOK. Tickets via b loggermarket.de

Design Offices ünchen Atlas M Rosenheimer Str. 143 81671 München

subject to a fee registration required

PROGRAM 42 PROGRAMM

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I4.X is a completely independent, inter national platform. Its main focus is on the development of unique future models such as START UP MOONSHOT.

Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

With MUCBOOK, SLOW DOWN and GREEN & GLORIA, Medienhaus München publishes print and online magazines that are receiving much attention with their strate gies as innovation drivers of media change.

MCBW START UP – Workshop: Designmanagement

Montag 15.03.2019 | 10:00–14:00

smartvillage GmbH | Ganghoferstraße 66b | 80339 München, Schwabingen (West)

Allianz deutscher Designer (AGD) e. V. V|eranstaltungssuche www.agd.de | 10115 Berlin | info@agd.de i Infopoint The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die Event search on| Wöhlertstraße auf Info20 point PROGRAM 43 PROGRAMM on Standorte the maps aufinden the Karten Complete im Event Guide.Guide. www.mcbw.de www.mcbw.de/en

DESIGN SCHAU! The MCBW Magazine

from midFEBRUARY

Available here for free: MAGAZIN Fünf Höfe · Kardinal-Faulhaber-Straße 11 80333 München CAIRO Designstore München Tal 30 · 80331 München Hugendubel am Stachus Karlsplatz 11 – 12 · 80335 München AmbienteDirect Store Lenbachplatz 3 · 80333 München

Hochschule für Fernsehen und Film München Bernd-Eichinger-Platz, 80333 München Tourist Info und Stadtinformation at the town hall, Marienplatz 1, 80331 München at the main station München, 80335 München INFO POINTS providing all printed media as well as consulting services can be found during the MCBW (9–17 MAR 2019) at Pinakothek der Moderne as well as at the MCBW FORUM in the foyer of the Hochschule für Fernsehen und Film München.

10 MAR SUNDAY DAY 2

Olaf Leu’s sewing kit page 46 11 am – 1 pm / Event-Code 1603 The Human Enterprise Symposium page 46 12 pm – 4 pm / Event-Code 1575 Silent MOONSHOT Tour (day 2) page 47 3 pm – 5 pm / Event-Code 1564

PROGRAM 45

Olaf Leu’s sewing kit 11 am – 1 pm / 10 MAR / 1603 Communication design/Branding // Speech

The Human Enterprise Symposium 12 pm – 4 pm / 10 MAR / 1575 Social design // Speech

A journey through the early works of Olaf Leu, one of the protagonists of a time when “commercial art” was still applied artistic graphic design.

Space for the key challenges to entrepreneurship. Learn what doughnut economics has to do with design and what links art to leadership. We invite you to join us for a lecture and discussion.

After the end of the Second World War, the companies made an effort “to create as impressive a picture as possible outside” – produced without exception by “commercial artists”. What was created between 1950 and the mid-1980s can be classified in the category of applied artistic graphic design. Then, under the emerging dictates of marketing and the new technology of the digital, design was assigned a different role. The “artistic graphic design” therefore only played a subordinate role. Olaf Leu was one of the protagonists of this “early period”.

Alte Akademie Neuhauser Str. 8 – 10 80333 München

subject to a fee registration required

PROGRAM 46 PROGRAMM

“An enterprise is an ambitious endeavour,” writes Len Fehskens. But what makes a company truly human? Is it imagination and inventiveness, i. e. the continuous improvement of our living conditions, that make such a company so special? Is it companies that operate in harmony with their environment? Or is it companies whose activities are characterized by a poetic, creative quality? We set impulses to think about the design and management of companies – and invite for discussion and exchange.

We deal with typography! The Typographische Gesellschaft München e. V. (tgm) stands for dialog and education promoting enhanced quality in the communications industry.

COKREA Nordendstr. 64 80801 München

free registration required

COKREA is a rental location where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & n etworking events, exhibitions, product & press launches and receptions.

Silent MOONSHOT Tour (day 2) 3 pm – 5 pm / 10 MAR / 1564 Design-/Innovation consultation // Campaign The Silent MOONSHOT Tour offers insights into a new start-up paradigm – a process enabling the transformation of early-stage start-ups into global market leaders within only 72 hours. The START UP MOONSHOT transforms early-stage start-ups within only 72 hours into upcoming global market players by using collective intelligence, socio cracy and design thinking. We rocket the winner of the final pitch into his future as a world market leader. The Silent MOONSHOT Tour offers you the chance to eyewitness parts of this revolutionary process.

Design Offices München Atlas Rosenheimer Str. 143 81671 München

subject to a fee registration required

I4.X is a completely independent, inter national platform. Its main focus is on the development of unique future models such as START UP MOONSHOT.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

Info point

PROGRAM 47 PROGRAMM

11 MAR MONDAY DAY 3

48â&#x20AC;&#x201A;PROGRAM

New materials, new design … recurring event page 39 10 am – 7 pm / Event-Code 1627

After Work Open Office page 54 6 pm – 9 pm / Event-Code 1502

Agile4all – Practical approach to understanding Agile page 50 9 am – 4:30 pm / Event-Code 1574

Memories of the Future: 10 years of studiomem page 54 6 pm – 11:30 pm / Event-Code 1546

Handlettering with Petra Wöhrmann page 50 10 am – 6 pm / Event-Code 1604

PERSONAL BRANDING CANVAS page 55 6:30 pm – 9:30 pm / Event-Code 1580

Surface matters – rethinking surface by using KURZ foil solutions page 51 10:30 am – 4 pm / Event-Code 1674

MCBW START UP – workshop: start-up recruiting page 121 9 am – 12:30 pm / Event-Code 1551

Creative power to sternthaler recurring event page 51 2 pm – 5 pm / Event-Code 1649

MCBW START UP – workshop: journey/stakeholder mapping for start-ups page 121 1 pm – 5:30 pm / Event-Code 1472

ADC Seminar “Corporate Language” page 52 2 pm – 5 pm / Event-Code 1500 ADC Seminar “User Experience Identity” page 52 3 pm – 6 pm / Event-Code 1501

MCBW START UP – Workshop: instagrammable design as factor of success page 122 6 pm – 8 pm / Event-Code 1572

PROGRAM 49

Agile4all – Practical approach to understanding Agile 9.30 am – 4.30 pm / 11 MAR / 1574 Social design // Workshop Agile is a framework implemented in many organizations who are writing software applications. The challenge is to understand & implement it in other contexts such as schools, universities, etc. The digital transformation is deeply connected to Business Agility and to how well you understand the needs of your clients looking for innovation and permanent contact. Organisations need to implement multidisciplinary teams to take advantage of everyone’s know-how to explore and serve clients from different angles. Like any framework, Agile/SCRUM has its own jargon, particular words or expressions used by a profession or group that are difficult for others to understand. In this workshop we approach the understanding of the Agile/SCRUM framework with a series of practical exercises.

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

PROGRAM 50 PROGRAMM

Handlettering with Petra Wöhrmann 10 am – 6 pm / 11 MAR / 1604 Art and design // Workshop The desire for the personal and the handwritten grows parallel to the speed of our digital world, and the need for a breath of deceleration becomes more noticeable – a time-out into the analog. This workshop is about delightful letter-juggling and focused writing. To make sure this works, we use the capricious pointed nib. We start with materials science and then dive into beautiful writing forms. We practice letters, extend them to words and write amusing sen tences. After an excursion into letter proportions and capitals, we draw, write and construct with a lot of inspiration. Combining different writing styles, we transform words and quotations into lettering couture. The results are personal and very unique.

COKREA is a rental l ocation where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & networking events, exhibitions, product & press launches and receptions.

Petra Wöhrmann, Design & Lettering Innere Wiener Str. 24 81667 München

subject to a fee registration required

We deal with typography! The Typographische Gesellschaft München e. V. (tgm) stands for dialog and education promoting enhanced quality in the communications industry.

Surface matters – rethinking surface by using KURZ foil solutions 10.30 am – 4 pm / 11 MAR / 1674 Communication design/Branding // Workshop During this experimental workshop, KURZ design experts will demonstrate design possibilities using a wide range of different foils and techniques. Fascinating colors and effects are waiting for you! While looking at a packaging, the first thing you notice is the surface. The KURZ company is specialized on surfaces. During this experimental workshop, KURZ design experts will demonstrate design possibilities using a wide range of different foils and technologies. After a short introduction, the participants can get creative themselves and dive into experimenting with numerous fascinating foil colors and effects – from high polished and smooth over holographic shimmering to matt with haptics, and much more. Expect to be amazed!

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

free registration required

Creative power to sternthaler 2 pm – 5 pm / 11 – 15 MAR / 1649 recurring event Communication design/Branding // Recruiting/ Match-making We are looking for creative free thinkers for all marketing areas. Interns and freelance profession als with a strong personality and fresh ideas are most welcome. As part of its Junior Program, the sternthaler advertising agency offers motivated up-and-coming talents the opportunity to learn to manage digital and analog projects actively in several months of internship. Free lancers are welcome to join our pool of experts in graphic design, artwork, text, video, social media and PR. We look forward to meeting and chatting with talented non-conformists.

LEONHARD KURZ, global manufacturer of decorative and functional coatings, delivers com prehensive design com petences to upgrade pro ducts through finishing.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

sternthaler Werbeagentur GmbH Altheimer Eck 7 80331 München

free no registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

sternthaler is a creative advertising agency with ten employees. As a 360-degree agency, we serve customers from all sectors and countries.

PROGRAM 51 PROGRAMM

ADC Seminar “Corporate Language” 2 pm – 5 pm / 11 MAR / 1500 Communication design/Branding // Workshop

ADC Seminar “User Experience Identity” 3 pm – 6 pm / 11 MAR / 1501 Communication design/Branding // Workshop

Language is becoming increasingly important for marketers. How can it be designed to stand out, be likeable and entice customers? Answers will be provided at the ADC seminar “Corporate Language”.

Every digital product triggers associations. At the introductory User Experience Identity seminar, you can learn how to design the perception of the brand and its digital products congruently.

As the linguistic equivalent to corporate design, corporate language is becoming more and more important for marketers. Traditional touch points of brands and consumers in stores, magazines, etc. are losing relevance, not least because of the introduction of language assistants. In times when products and services are becoming increasingly similar, language is the biggest opportunity for brands to stand out, become likeable, and trigger impulses to buy. This language can be designed – to learn how, join us at the ADC seminar “Corporate Language”.

Because of its design, every digital product triggers conscious and unconscious associations. At the ADC Seminar “User Experience Identity”, Felix van de Sand, inventor of the applied UXi Method, will use findings in the field of neuroscience and behavioral economics to design the perception of a company’s brand and digital products congruently, and thus increase the success of the digital products. A good UX triggers mental concepts deliberately.

Serviceplan ünchen M Brienner Str. 45a – d 80333 München

free registration required

PROGRAM 52 PROGRAMM

More than 700 leading minds in creative communication are joining forces in the ADC as the benchmark of creative excellence. In this position, the ADC is awarding outstanding communication.

COBE GmbH Rosenheimer Str. 145d 81671 München

free registration required

More than 700 leading minds in creative communication are joining forces in the ADC as the benchmark of creative excellence. In this position, the ADC is awarding outstanding communication.

K R E A T I V M U E N C H E N Sind Sie kultur- oder kreativschaffend tätig in München oder der Metropolregion? Dann sind wir Ihre zentralen Ansprechpartner … … für viele Fragen: Wir beraten Sie kostenlos zu Ihrem kreativen Arbeitsalltag und wirtschaftlichen Perspektiven.

… für neue Kontakte: Wir vernetzen Sie mit Kreativunternehmen, Stadtverwaltung, Wirtschaftsakteuren und Fachleuten.

… für mehr Know-How: … für die Raumsuche: Wir bieten Vorträge und WorkWir unterstützen Sie dabei, shops zu kreativwirtschaftklären Anforderungen und lichen Inhalten und fördern ermöglichen Zwischenden fachlichen Austausch. nutzungen. 2 The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die Veranstaltungssuche Event search on auf on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

www.mcbw.de www.mcbw.de/en

Kontaktieren Sie uns: kreativ@muenchen.de www.kreativ-muenchencrowdfunding.de

Infopoint Info point

PROGRAM 53 PROGRAMM

After Work Open Office 6 pm – 9 pm / 11 MAR / 1502 Communication design/Branding // Campaign

Memories of the Future: 10 years of studiomem 6 pm – 11.30 pm / 11 MAR / 1546 Design/Innovation consultation // Lab

Networking event after the inspiring MCBW opening – from 6 to 9 pm at COBE in Munich.

studiomem designs the next generation of roducts & services. We connect a wide range of p disciplines and skills across different industries to create what will matter in our clients’ future.

Together with co-founder and ADC seminar speaker Felix van de Sand, the Art Directors Club für Deutsch land looks forward to discussing user experience identity with you, enjoying excellent creative communication, good music, drinks and finger food. MCBW visitors who are not participants of the ADC’s introductory seminars are welcome to join!

COBE GmbH Rosenheimer Str. 145d 81671 München

free registration required

PROGRAM 54 PROGRAMM

This year, the design and innovation agency studiomem celebrates its 10-year anniversary, and you are all invited to celebrate with us in our studio in the heart of Sendling. After 10 years, it is time to peek at our past and jump into the future to create new memories. Are you ready to join us on this journey? We look forward to welcoming you at studiomem for an inspiring evening, discussions, snacks, drinks and a vision for the future. Come and leave with new Memories of the Future!

More than 700 leading minds in creative commu nication are joining forces in the ADC as the bench mark of creative excel lence. In this position, the ADC is awarding out standing communication.

studiomem Kochelseestr. 8 – 10 81371 München

free registration required

studiomem designs product & service relation ships for meaning and relevance. We connect a wide range of disciplines across different industries, making tangible what will matter in our clients’ future.

PERSONAL BRANDING CANVAS 6.30 pm – 9.30 pm / 11 MAR / 1580 Communication design/Branding // Workshop The Personal Branding Canvas is the free visual tool for designing your personal branding strategy and developing a consistent & authentic professional image. It has been translated in 10+ languages. Design thinking applied to personal branding: inspired by best practices in business design, the workshop has a proven format tested all around Europe. This session will introduce the new Canvas format in an experiential way, enabling participants to design the very first protot ype of their own personal branding strategy.

CUSTOMER EXPERIENCE IS MORE THAN METRICS! Service Design hilft dabei, Dienstleistungen kundenzentriert zu gestalten und Kunden langfristig zu binden.

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

More than Metrics entwickelt Software für Unternehmen, die die Erlebnisse ihrer Kunden verbessern möchten.

COKREA is a rental l ocation where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & networking events, exhibitions, product & press launches and receptions.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

i Info point www.morethanmetrics.com

PROGRAM 55 PROGRAMM

12 MAR TUESDAY DAY 4

56â&#x20AC;&#x201A;PROGRAM

New materials, new design … recurring event page 39 10 am – 7 pm / Event-Code 1627 Creative power to sternthaler recurring event page 51 2 pm – 5 pm / Event-Code 1649

Avoid costs for social insurance for artists and design protection page 62 5:30 pm – 7 pm / Event-Code 1527 BAUHAUS 4.0 – the future is made of design page 64 6:30 pm – 8:30 pm / Event-Code 1601

Advertising drives mobility – digital out-of-home media page 58 12 am – 6 pm / Event-Code 1666

Creativity is everywhere! page 64 6:30 pm – 10 pm / Event-Code 1512

Certified Scrum Product Owner recurring event page 58 10 am – 6 pm / Event-Code 1581

New materials page 65 7 pm – 10 pm / Event-Code 1628

Circular Economy: Your trash is my treasure page 59 10 am – 4 pm / Event-Code 1646

Albers and Stölzl: reviving Bauhaus textile design A conversation with Susan Lyons and Dr. Angelika Nollert page 65 7 pm – 10 pm / Event-Code 1669

#kreativmuenchen: consulting services for creative people page 60 10 am – 5 pm / Event-Code 1522 Public MOONSHOT Pitch page 60 2:30 pm – 4 pm / Event-Code 1566

MCBW START UP – Lab: Innovation Café Design page 122 6 pm – 8 pm / Event-Code 1494

INTER/CULTURAL/CONNECTED page 62 5 pm – 11 pm / Event-Code 1510

PROGRAM 57

Advertising drives mobility – digital out-of-home media 10 am – 12 pm / 12 MAR / 1666 Communication design/Branding // Speech Digital out-of-home media (DooH) are increasingly shaping perceptions in urban environments – animated images can be found at malls and stations, in public transportation and on the street. Presenting the nitty-gritty in a very short timeframe without the support of audio in a variety of receptive situations – DooH pose a challenge to creative people. In the workshop, experts of Ströer Media Creation (SMC) will discuss ways to link creativity standards with media-specific strength of communication. SMC will introduce itself as Ströer’s creative cross-media in-house agency that builds on more than 20 years of digital creation experience of DooH pioneer Infoscreen.

Ströer Deutsche Städte Medien GmbH St.-Martin-Str. 106 81669 München

free registration required

PROGRAM 58 PROGRAMM

Certified Scrum Product Owner 12 – 14 MAR / 1581 recurring event dates at www.mcbw.de/en Design/Innovation consultation // Workshop For product owners, Scrum masters, clients, product managers or sales consultants, Certified Scrum Product Owner (Xtra) means diving deep into agile planning, estimates and leadership. This course enables you (with the support of your Scrum team) to lead agile projects, from the vision to their successful completion – and that doesn’t apply to software development only. Participants will benefit from the coach’s multiple experiences and will be thrilled with the i nteraction and the energy.

Ströer is a leading media house and delivers one-stop solutions along the entire value chain. Its mission is to be the most customer-centered media company.

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

COKREA is a rental location where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & n etworking events, exhibitions, product & press launches and receptions.

Workshop Circular Economy Your trash is my treasure

Circular Economy: Your trash is my treasure 10 am – 4 pm / 12 MAR / 1646 Product/Industrial design // Workshop Waste prevention, resource efficiency and new business models – both the economy and the environment can benefit from a circular economy. This workshop will focus entirely on circular economy. As part of the free Circular Economy Workshop, you can expect inspiring keynote speeches from experts as well as interactive elements on the following topics: principles of the circular economy, financing and funding opportunities, new business models for circular economy, best practice examples, interactive workshop sessions. Participation is free of charge. The work shop will be held in German. The event is organized by the MOVECO project (www.interreg-danube.eu/ moveco), which is co-funded by the European Union (ERDF, IPA).

Wir freuen uns auf Ihren Besuch: Di. 12. März 2019 | 10-16 Uhr HFF München | Seminarraum 2 und 3 Für weitere Informationen scannen Sie bitte den QR-Code oder besuchen Sie unsere Webseite: www.bayfor.org/moveco-mcbw2019

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

free registration required

Veranstalter: Bayerische Forschungsallianz

The Bavarian Research Alliance (BayFOR) is a private company that promotes Bavaria as a centre for science and innovation within the European Research Area. Project co-funded by European Union funds (ERDF, IPA)

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

www.interreg-danube.eu/moveco i Info point

PROGRAM 59 PROGRAMM

#kreativmuenchen: consulting services for creative people 10 am – 5 pm / 12 MAR / 1522 Design/Innovation consultation // Educational/Coaching In one-hour consulting sessions we will inform you about financing, financial assistance, networking and qualification options and provide you with tips for crowdfunding. Our consulting services have been developed for designers and professionals in the cultural and creative sectors seeking support and advice. Our services are open to founders, start-ups, self-employed professionals and freelancers who have been pursuing a career in a creative field for some time. We will be happy to answer your questions about planning, financing, acquisition, pricing, marketing, general orientation, networks and premises.

Kompetenzteam Kultur- und Kreativwirtschaft der L andeshauptstadt München Dachauer Str. 114 80636 München

free registration required

PROGRAM 60 PROGRAMM

Public MOONSHOT Pitch 2.30 pm – 4 pm / 12 MAR / 1566 Design-/Innovation consultation // Campaign We proudly present the result of three days of hard and inspired work for the winner of the MUNICH START UP MOONSHOT. Investors, business partners and the audience are welcome! If you want to find out the result of hard and inspired MOONSHOT work of more than 100 superbrains: you are warmly invited to join the first and ever public pitch of the winning project. You will learn and understand why we dare to say that the START UP MOONSHOT is a new paradigm. Why we claim that we can transform an idea into an upcoming global player within only 72 hours. And why the MOONSHOT is more than just an efficient method. It is pure inspiration and it also proves what focused collaboration can create under highest pressure. As said before: you are warmly invited!

Kompetenzteam Kulturund Kreativwirtschaft is a service provided by the City of Munich to support the creative sector in Munich and the metropolitan region.

Design Offices München Atlas Rosenheimer Str. 143 81671 München

free registration required

I4.X is a completely independent, inter national platform. Its main focus is on the development of unique future models such as START UP MOONSHOT.

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 61 PROGRAMM

INTER/CULTURAL/CONNECTED 5 pm – 11 pm / 12 MAR / 1510 Digital innovation // Panel discussion How do we experience our connection with the world through a small screen? How important is culture in the worldwide web? A discussion about intercultural “connectedness”. Digital communication happens all over the world, all the time, to any and all – at a tap of the finger. But what does global communication mean with regard to local cultures? What does intercultural work look like? What does culture contribute to a digital world that is “limitless” by definition? An evening about device- independent intercultural connections.

EIGHTYDOTS Münchner Freiheit 2 80802 München

free registration required

PROGRAM 62 PROGRAMM

Avoid costs for social insurance for artists and design protection 5.30 pm – 7 pm / 12 MAR / 1527 Design management // Speech Come to downtown Munich for a free concise overview of your rights where social security for artists and design protection are concerned, to ask questions and enjoy a glass of wine. Design firms have to pay into social security for artists to avoid late fees and other penalties. What exactly is this insurance for? Which payments to shareholders-managers are dutiable? What leeway is there? Other questions to be discussed: How do image copyrights work? How far can re-design go? When must warnings be expected? How do you protect your design effectively and affordably? Our legal crash course for companies will deal with these and other (your!) questions. You have to know the risks to avoid costs!

We are a team from 18 different countries and experts for all digital projects focusing on the minefield between HQ and local markets. Our daily bread? Creating local relevance for global brands.

Lausen Rechtsanwälte Residenzstr. 25 80333 München

free registration required

The attorneys of Lausen Rechtsanwälte are consulting experts for companies in the creative industry with a focus on copyright, design law and social insurance for artists.

Our Non-Human Colleagues Designing for AI and Cobots Come join us on Wednesday, March 13 at 18:30 Please register at mcbw2019@cogniance.com Cogniance | Bayerstrasse 85a | 80335 Munich www.cogniance.com

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 63 PROGRAMM

BAUHAUS 4.0 – the future is made of design 6.30 pm – 8.30 pm / 12 MAR / 1601 Product/Industrial design // Panel discussion

Creativity is everywhere! 6.30 pm – 10 pm / 12 MAR / 1512 Design/Innovation consultation // Speech

A Creative Salon for designers, manufacturers and clients. A soirée to celebrate 100 years of Bauhaus.

Creativity can be found in the most unexpected areas. The design and innovation agency FLUID invites you to witness speakers from diverse fields shedding light on how creativity is essential to their success.

How can we leverage Bauhaus’ utopian potential to be able to not only react to developments in society but help shape them actively? How do we learn from the most sustainable design school in history? Today, com petences of designers and architects generally are in high demand to ensure – with much bravery to inno vate – trust, accessibility, security and identification in a world in upheaval.

2H GmbH & Co. KG Dieselstr. 24 85748 Garching subject to a fee registration required

PROGRAM 64 PROGRAMM

Creativity is not limited to certain groups of people. It can be found in very different, and above all, the most unexpected areas. During MCBW, the design and inno vation agency FLUID (former LUNAR Europe) invites you to witness speakers from diverse fields shedding light on how creativity is an essential part of their suc cess. Look forward to an interesting evening that might shift your perspective on what it means to be creative.

We deal with typography! The Typographische Gesellschaft München e. V. (tgm) stands for dialog and education promoting enhanced quality in the communications industry.

FLUID Design GmbH Fraunhoferstr. 23h 80469 München

free registration required

FLUID is an award-winning design and innovation consultancy located in Munich and San Francisco, working for clients from all over the world.

New materials 7 pm – 10 pm / 12 MAR / 1628 Universal design // Panel discussion The panel discussion at the soirée hosted by Kusch+Co and the KAP Forum partners will be about exciting material innovations and their impact on architecture and design. Can carbon fibers break? How effective are switchable panes? Over the past 15 years, we have not been able to do without spectacular material innovations in architecture and design. Intelligent materials are supposed to revolutionize the con struction industry. It’s time to take stock: what are the results of the advertised progress, and what do designers think of the new materials?

Vorhoelzer-Forum der TU München Arcisstr. 21 80333 München

free no registration required

Albers and Stölzl: reviving Bauhaus textile design A conversation with Susan Lyons and Dr. Angelika Nollert 7 pm – 10 pm / 12 MAR / 1669 Interior design // Panel discussion Join Susan Lyons, Angelika Nollert, and Monika Stadler for a conversation about the idea of Bauhaus as a role model for modern company culture. Marking the 100th anniversary of Bauhaus, Designtex – the leading American company for design and applied materials manufacturing – is relaunching a textile collection featuring the designs of Gunta Stölzl and Anni Albers; two iconic female designers who shaped the textile design industry. In Susan Lyons’ conversation with an award-winning design critic you will have a chance to learn more about this spectacular project and the remarkable stories of Albers and Stölzl.

Kusch+Co is a leading manufacturer in the field of contract seating. For three generations now, Kusch+Co develops, creates and manufactures design-oriented seating, tables and table configurations.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Steelcase AG Brienner Str. 42 80333 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

Since 1912, Steelcase has supported leading organizations around the world with substantiated knowledge based on a wealth of experience – wherever people are at work.

PROGRAM 65 PROGRAMM

13 MAR WEDNESDAY DAY 5

New materials, new design … recurring event page 39 10 am – 7 pm / Event-Code 1627 Creative power to sternthaler recurring event page 51 2 pm – 5 pm / Event-Code 1649 Certified Scrum Product Owner recurring event page 58 9 am – 5 pm / Event-Code 1581 “Future Technologies” open lab recurring event page 68 4 pm – 9 pm / Event-Code 1552 Smart Living – no escape page 68 3:30 pm – 8:30 pm / Event-Code 1536

66 PROGRAM

Advertising drives mobility – digital out-of-home media page 69 4 pm – 6 pm / Event-Code 1667 “Future Technologies” workshop page 70 5 pm – 8 pm / Event-Code 1553 FutureDesign page 70 5 pm – 7 pm / Event-Code 1539 #kreativmuenchen: urban and rural areas and everything in between page 71 6 pm – 8 pm / Event-Code 1523 Start-up Architecture – Transforming Practices in Built Environment page 71 6 pm – 10 pm / Event-Code 1547

c.o.n.n.e.c.t.e.d. page 72 6:30 pm – 8 pm / Event-Code 1532 Designing a Human-Centered Future page 72 6:30 pm – 9:30 pm / Event-Code 1568 Artificial intelligence and creation – from Otl Aicher to algorithms page 74 6:30 pm – 9:30 pm / Event-Code 1511 No-Line Dinner page 74 6:30 pm – 11 pm / Event-Code 1549 px Zündfunken: the planworx triple page 75 6:30 pm – 10 pm / Event-Code 1537

Money of Good Seminar – Neuroscience + Blockchain page 79 7:30 pm – 9 pm / Event-Code 1596 MCBW START UP – workshop: alternative financing + bank meeting page 123 9 am – 12 pm / Event-Code 1542 MCBW START UP – workshop: cultural entrepreneurship in global cities page 123 9:30 – 12:30 pm / Event-Code 1493 MCBW START UP – workshop: Crowdfunding – more than just money page 124 10 am – 1 pm / Event-Code 1544

TULP talk page 75 6:30 pm – 10 pm / Event-Code 1600

MCBW START UP – Augsburg: Protect your Design! page 124 3 pm – 5 pm / Event-Code 1535

Our Non-Human Colleagues – Designing for AI and Cobots page 78 6:30 pm – 9 pm / Event-Code 1469

MCBW START UP – workshop: business Planning in a nutshell page 125 3 pm – 6 pm / Event-Code 1477

Designing the Future of Urban – Who’s your city? page 78 7 pm – 10 pm / Event-Code 1513

MCBW START UP – workshop: PR & storytelling page 125 3 pm – 6 pm / Event-Code 1599

Decades of Innovation page 79 7 pm – 11 pm / Event-Code 1595

PROGRAM 67

“Future Technologies” open lab 4 pm – 9 pm / 13 – 14 MAR / 1552 recurring event Digital innovation // Architecture/Fashion atelier Discover the future! A hands-on exhibition of future technologies. Let yourself be inspired by our showcases. AR, AI, IoT – our exhibition brings future technologies to life and provides you with insights into our work and research. We will show you our vision of the future using experimental prototypes and fascinating showcases. Explore the exhibition at your own pace or join one of the guided tours that start every 30 minutes between 4.30 pm and 8.30 pm.

User Interface Design GmbH Claudius-Keller- Str. 3c 81669 München

free no registration required

PROGRAM 68 PROGRAMM

Smart Living – no escape 3.30 pm – 8.30 pm / 13 MAR / 1536 Digital innovation // Workshop Creative Jam (starting at 4 pm) with Adobe on “Smart Living” followed by a discussion of the ideas (starting at 7 pm) with design, technology, and research experts. At home, at work, in motion: in all everyday situations, we are surrounded by intelligent systems striving to improve our quality of life. Escape? Hardly possible! Smart technology is increasingly becoming the standard for new products and services. Together with Adobe, Phoenix Design hosts a Creative Jam on “Smart Living” (afternoon session, starting at 4 pm). During the evening session (starting at 7 pm), design, technology and research experts will discuss the ideas developed so far – presenting their individual perspectives and the latest digital trends as impulse speeches.

UID is the market leader in user experience design. Our team of 100 usability experts, UX designers and software engineers creates positive user experiences.

Phoenix Design GmbH + Co. KG Hans-Fischer-Str. 10 80339 München

free registration required

Operating sites in Stuttgart, Munich and Shanghai, PHOENIX is a design and innovation studio that creates smart, sensible and tangible brand experiences for product and interaction design.

Advertising drives mobility –digital out-of-home media 4 pm – 6 pm / 13 MAR / 1667 Communication design/Branding // Speech Digital out-of-home media (DooH) are increasingly shaping perceptions in urban environments – animated images can be found at malls and stations, in public transportation and on the street. Presenting the nitty-gritty in a very short timeframe without the support of audio in a variety of receptive situations – DooH pose a challenge to creative people. In the workshop, experts of Ströer Media Creation (SMC) will discuss ways to link creativity standards with media-specific strength of communication. SMC will introduce itself as Ströer’s creative cross-media in-house agency that builds on more than 20 years of digital creation experience of DooH pioneer Infoscreen.

Ströer Deutsche Städte Medien GmbH St.-Martin-Str. 106 81669 München

free registration required

Ströer is a leading media house and delivers one-stop solutions along the entire value chain. Its mission is to be the most customer-centered media company.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

Info point

PROGRAM 69 PROGRAMM

“Future Technologies” workshop 5 pm – 8 pm / 13 MAR / 1553 Digital innovation // Workshop

FutureDesign 5 pm – 7 pm / 13 MAR / 1539 Design research // Speech

Build your own simple AI bot and experiment with future technologies hands-on. The highlight: your robot is yours to keep!

Lecture | FutureDesign | Speaker Professor Dr. Christian Zagel | University Coburg | Presentation of innovative technologies and their clever use to address customers at the Siedle Studio in Munich.

Developing a robot usually takes months or years – not in our workshop! You will build your own small crawl bot in only a few hours: with Arduino and a straight forward AI algorithm (reinforcement learning), your bot learns autonomously how to move and to improve its movements continuously.

User Interface esign GmbH D Claudius-Keller- Str. 3c 81669 München

free registration required

PROGRAM 70 PROGRAMM

Based on examples of the textile and fashion industry, Christian Zagel shows in his talk how innovative tech nologies can be applied to consumer-focused use cases in a store. Through a targeted application it is possible to not only excite consumers but to generate additional profits and to position a company as an innovation leader on the market. The basis for these success stories and innovations is a new and inter disciplinary understanding of innovation, which is a primary element of the extra-occupational Master course “ZukunftsDesign”.

UID is the market leader in user experience design. Our team of 100 usability experts, UX designers and software engineers creates positive user experiences.

S. Siedle & Söhne Telefon- und Telegrafenwerke Maximiliansplatz 18 80333 München

free registration required

Siedle’s new studio is located in a historic building directly at Maximiliansplatz in Munich. Business hours: Monday to Friday 10 am – 6.30 pm Saturday 10 am – 4.30 pm

#kreativmuenchen: urban and rural areas and everything in between 6 pm – 8 pm / 13 MAR / 1523 Architecture/Urban planning // Panel discussion

Start-up Architecture – Transforming Practices in Built Environment 6 pm – 10 pm / 13 MAR / 1547 Architecture/Urban planning // Panel discussion

Urban and rural areas need free creative spaces so that new things can evolve. Interim usage can foster experiments. We will introduce you to players from Munich and the metropolitan region.

Insight talks and discussions on digitalization in the built environment and the creation of new practices in architecture.

Interim usage means filling the period between two types of usage with a third, a novel type to generate added value for all. The substance is preserved, vacancies are avoided, the area is enlivened, and space for creative experiments is created. At the event hosted jointly by Kompetenzteam Kultur- und Kreativ wirtschaft and EMM e. V., we will look into examples from Munich and the metropolitan region. Creative room designers will discuss what these interim spaces are capable of, what can evolve in and from them. Ample opportunities to network will be provided.

Alte Akademie Neuhauser Str. 8 – 10 80333 München

free registration required

Kompetenzteam Kulturund Kreativwirtschaft is a service provided by the City of Munich to support the creative sector in Munich and the metro politan region.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

At the intersection of technology, society and design, architecture offers approaches to positively impact and create the digital transformations in the built environment. With Start-Up Architecture, the TUM Department of Architecture shows current research, educational formats and successful founders that will shape future design, planning and construction processes. Digitization will be seen in the context of new competitors from IT, consulting and platform economies, which raise focus on buildings, cities and urban infrastructures.

TUM, Weißer Saal, 5th floor Arcisstr. 21 80333 München free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

In cooperation with the Architecture Research Incubator (ARI) and international universities, the Department of Architecture of TU München develops architectural training and the profession.

PROGRAM 71 PROGRAMM

c.o.n.n.e.c.t.e.d. 6.30 pm – 8 pm / 13 MAR / 1532 Architecture/Urban planning // Panel discussion

Designing a Human-Centered Future 6.30 pm – 9.30 pm / 13 MAR / 1568 Design/Innovation consultation // Workshop

WORK.LIFE.LEISURE ON THE MOVE

In the hands-on workshop, YOUSE will share insights into the user-centered design of future technologies and experiences with the human- centered design of radical innovations.

MCBW talk about mobility concepts and urban utopias with protagonists of the Munich design scene, the Schwabinger Tor, BMW and others, hosted by MUCBOOK publisher Marco Eisenack.

Andaz München Schwabinger Tor Leopoldstr. 170 80804 München

free registration required

PROGRAM 72 PROGRAMM

How can work in times of increasing digitization and Industry 4.0 be user -, customer- and people-centered? How can you support the development of innovative products and services that have the potential to radically change our and society’s everyday lives? Userand human-centered design has never been more important. In the workshop, experts of YOUSE GmbH will use practical examples and exercises to demonstrate how they support the development and implementation of radical future technologies and connect user-friendliness, ethics and acceptance in the process.

Andaz Munich Schwabinger Tor, Germany’s first Luxury Lifestyle Hotel, is the venue for free cosmopolitan spirits, both locals and visitors. Opening on 1 February 2019.

YOUSE GmbH Theresienhöhe 1 80339 München

free registration required

YOUSE GmbH supports companies and research projects in the user-centered development and evaluation of products and services with the aim of ensuring high acceptance.

c.o.n.n.e.c.t.e.d. WORK.LIFE.LEISURE ON THE MOVE A talk at Andaz Munich Schwabinger Tor March 13, 2019 / 6.30 pm Leopoldstrasse 170 | 80804 München 2

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 73 PROGRAMM

Artificial intelligence and creation – from Otl Aicher to algorithms 6.30 pm – 9.30 pm / 13 MAR / 1511 Digital innovation // Speech

No-Line Dinner 6.30 pm – 11 pm / 13 MAR / 1549 Design/Innovation consultation // Lab

We focus on how algorithms can support or complement creative processes and where human creativity is and will remain indispensable.

How does tomorrow’s customer interaction taste? Join us on a culinary-technological journey and experience with all your senses how brands will reach their customers in the future.

In what ways have creative work processes changed? Can computer-generated design hold a candle to Otl Aicher’s timeless excellence? What are the advantages of the interplay of data and creation? These topics will be discussed in lectures about the Campaign Algorithm and Visual Experience Scan approaches developed by fischerAppelt. Also, we are planning a vernissage with Galerie Brandt’s original Olympia 72 posters and motives. Otl Aicher contributed sub stantially to the visual appearance of these materials. Expect a lively soirée at our Office Bar.

Customers want to experience brands without breaks in both the digital and the physical world: the distinction between online and offline is becoming increasingly blurred. It’s time to think outside the box: start a journey of discovery with us and let yourself be inspired by different taste experiences, which can be combined according to desire, mood and gusto: No-Line! At the individual culinary stations, our rpc experts will convey exciting information canapés from design, strategy, data analytics and coaching. Look forward to new ingredients!

fischerAppelt AG Otl-Aicher-Str. 64 80807 München

free no registration required

PROGRAM 74 PROGRAMM

Our group of eight content agencies and special units covers all the disciplines of a content marketing agency and of content creation.

The Retail Performance Company (rpc) Pelkovenstr. 145 80992 München

free registration required

The Retail Performance Company (rpc) provides companies with sales consulting services on the journey to customer- oriented transformation.

px Zündfunken: the planworx triple 6.30 pm – 10 pm / 13 MAR / 1537 Design/Innovation consultation // Speech

TULP talk 6.30 pm – 10 pm / 13 MAR / 1600 Design/Innovation consultation // Speech

Which is the right strategy to break free from old paradigms and gridlocked structures? What images support a change of perspective? How do interactive events foster digital transformation?

3 speakers, 3 keynotes, one topic. And the fundamental desire to broaden our perspective, to discover topics and to develop our thinking and working.

Strategy | Graphics | Event: Which strategy is the right one to break free from traditional paradigms and gridlocked company structures? What images support the required change of perspectives? How does digital transformation succeed with interactive events? Look forward to inspiring thoughts by: Christiane Brandes-Visbeck, ahoi consulting, Daniel Blockus, Lead Innovation and Creation, planworx AG.

Inspirations are essential if you want to move or develop something new. And courage! This is why during the MCBW, speakers come together to highlight the topic of courage from different perspectives. TULP talk has been held for three years in regular intervals at the old Fruchthof of the Wholesale Market Munich. It brings together thinkers from the tech nology, science, design and creative industries for a fascinating discourse.

planworx AG Anni-Albers-Str. 11 80807 München

free registration required

planworx GmbH is an owner-operated agency for consulting, planning and implementing event marketing.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

TULP Design GmbH Gotzinger Str. 52b 81371 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

TULP has been developing brand spaces for work spaces, fairs, exhibitions and events for 20 years.

PROGRAM 75 PROGRAMM

DESIGN. EMOTIONEN. DATEN. MEHRWERTE. NO-LINE DINNER Auf einer kulinarisch-technologischen Reise erkunden wir, wie Marken künftig mit ihren Kunden interagieren. Experten aus unterschiedlichen Disziplinen wie Design, Strategie, Data Analytics, Training und Coaching vermitteln unterschiedliche auf diese Interaktion. Die Kulinarik als Kommunikationsmedium verbindet die Themen zu einem inspirierenden Gesamterlebnis. Perspektiven

Mi, 13.03.2019, 18:30 - 23:00 Uhr Pelkovenstraße 145, 80992 München The Retail Performance Company (rpc) wurde 2013 als Joint Venture von der BMW Group und der h&z Unternehmensberatung AG gegründet und bietet ihren Kunden mit den Service-Bereichen Consulting, Coaching, Training, HR Services, Design und Data Analytics ganzheitliche Lösungen an, um sie auf dem Weg zu einer kundenorientierten Transformation zu begleiten.

I N S P I R I N G C U S T O M E R - C E N T R I C T R A N S F O R M AT I O N 2

Die Location-Nummern The location numbers refer zeigen to the Ihnen locations die on the maps Standorte aufinden the Karten Complete im Complete Guide. Guide.

Veranstaltungssuche auf www.mcbw.de

Infopoint

PROGRAM 77

Our Non-Human Colleagues – Designing for AI and Cobots 6.30 pm – 9 pm / 13 MAR / 1469 Design/Innovation consultation // Speech Neither a cute electronic teddybear nor an uncanny military robot: how will a working relationship with collaborative robots (cobots) be safe, productive and rewarding? A new player has emerged at the intersection of artifi cial intelligence, mechatronics and funny dog videos: collaborative robots, or “cobots” in short. Cobots in the workplace will be alien, physically superior and right next to us. So, how might we disperse fears, shape workflows and foster communication with them? In this session, we will draw inspiration from existing robots, digitally enabled toys and trained animal com panions. Whether you’re a professional or an enthusi ast: join us to learn about best practices and actionable guidance around cobots!

Cogniance Bayerstr. 85a 80335 München

free registration required

PROGRAM 78 PROGRAMM

Designing the Future of Urban – Who’s your city? 7 pm – 10 pm / 13 MAR / 1513 Digital innovation // Speech Cities are changing massively. By personalisation, smart mobility or pop-up services. This will affect not only the cities but also us as humans. Let’s be conscious and explore the future of urban. Built environment is a user interface to culture. Popular cities have a unique vibe which we experience differ ently as residents or as tourists. If you could design a city from scratch again today – what would it look like? Can technology enhance the local vibe? Can we become more sustainable without losing the “joie de vivre”? Will services come to us or do we get carried to places? Will buildings talk to us, and will our neigh bours be robots? Let’s explore these questions to take conscious decisions about our future. Join our futurist Virpi Vaittinen’s talk and discuss our urban vision.

Cogniance is a global strategy and technology company, headquartered in Sunnyvale, CA. Our ser vices combine branding, user experience and engi neering to help innovators bring products to market.

Futurice GmbH Isarwinkel 14 81379 München

free registration required

Futurice is a digital con sultancy that designs innovative digital services. We help clients to develop their business practices and a culture to meet the challenges of digital trans formation.

Money of Good Seminar – Neuroscience + Blockchain 7.30 pm – 9 pm / 13 MAR / 1596 Social design // Conference

Decades of Innovation 7 pm – 11 pm / 13 MAR / 1595 Design/Innovation consultation // Campaign Celebrate with us our 50th anniversary during the MCBW with an exhibition of frog’s work and speculations on what to expect in the next decades of innovation. Over five decades, frog’s work for global brands from Apple to Zeiss has touched hearts and moved markets. In the process, it pioneered the art and science of design-led innovation while helping to transform human experiences around the world. Join us in cele brating frog’s 50th anniversary during the MCBW with an exhibition of our works, including early exam ples from frog founder Hartmut Esslinger, contempo rary pieces from our portfolio, and speculations on what to expect in the next decades of innovation.

frog Leopoldstr. 55 80802 München

free registration required

Marcelo Bohrer, founder of Money of Good, and the Brainboost team will present this revolutionary social program where people can earn money as a reward for practicing meditation. In the seminar, Brainboost and the MOG team will present the innovative solutions of the platform and promote a debate about using neuroscience and blockchain to improve global health and reduce social inequality. Plus, you will be able to test the neuro feedback systems connected to Money of Good.

frog creates systems of brand, product and ser vice that deliver distinctly better experiences for consumers, customers, citizens and employees.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Brainboost Praxis für Neurofeedback Augsburgerstr. 4 80337 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

The GOOD Institute is a design and technology organization that is devel oping a system based on neuroscience and block chain with big impact on society.

PROGRAM 79 PROGRAMM

14 MAR THURSDAY DAY 6

New materials, new design … recurring event page 39 10 am – 7 pm / Event-Code 1627

Infographics Workshop 1 page 82 10:30 am – 5:30 pm / Event-Code 1689

Creative power to sternthaler recurring event page 51 2 pm – 5 pm / Event-Code 1649

Workshop Information Graphics 2 page 84 10:30 am – 5:30 pm / Event-Code 1690

Certified Scrum Product Owner recurring event page 58 9 am – 5 pm / Event-Code 1581

Workshop Designing high-profile magazine covers page 84 10:30 am – 5:30 pm / Event-Code 1691

“Future Technologies” open lab recurring event page 68 4 pm – 9 pm / Event-Code 1552 12th GERMAN INNOVATION SUMMIT page 82 8 am – 6 pm / Event-Code 1490

80 PROGRAM

Masterclass Illustration page 85 1:30 pm – 5:30 pm / Event-Code 1688 DEsign IT ! page 86 3 pm – 7 pm / Event-Code 1467

“Future Technologies” short talks page 86 5 pm – 10 pm / Event-Code 1554 Meet Our Agile Experts page 87 5:30 pm – 8:30 pm / Event-Code 1507 EDCH Salon 2019 – The Idea Conference recurring event page 90 6 pm – 10 pm / Event-Code 1509 netzblicke series – how to design your website the right way page 90 6 pm – 8 pm / Event-Code 1642 Purpose: Navigating the Unknowable page 91 6 pm – 9 pm / Event-Code 1489 Workshop on IP strategies page 92 6 pm – 9 pm / Event-Code 1475 Why without design, businesses will fail page 92 6 pm – 11 pm / Event-Code 1519 GRACE – cultivating compassion in the work space page 94 6:30 pm – 9:30 pm / Event-Code 1651

Design Thinking Versus Design Doing: Grow Design Leadership Program page 94 7 pm – 8 pm / Event-Code 1557 Are management consultancies better agencies? page 96 7 pm – 10 pm / Event-Code 1571 The future of automotive industry – chances and risks page 96 7 pm – 10:30 pm / Event-Code 1569 Digital was yesterday – good collaboration stays analog page 98 7 pm – 9 pm / Event-Code 1607 iam lab / CONNECTS page 98 7 pm – 10 pm / Event-Code 1517 Impact Hub Tour page 100 7 pm – 10 pm / Event-Code 1613 KMS Workout. 100 stances on the work of the future. page 100 4:30 pm – 11 pm / Event-Code 1521

PROGRAM 81

12th GERMAN INNOVATION SUMMIT 8 am – 6 pm / 14 MAR / 1490 Digital innovation // Conference

Infographics Workshop 1 10.30 am – 5.30 pm / 14 MAR / 1689 Communication design/Branding // Workshop

GERMAN INNOVATION SUMMIT – the cross-industry and cross-technology meeting of decision-makers. Quality contacts are established and knowledge is shared on the most innovative day of the year.

All-day workshop with Simon Scarr (ThomsonReuters) on Information graphics and data visualization.

The cross-industry and cross-technology meeting of decision-makers is a forum for movers and shakers. Networks, partnerships and alliances are built on the “most innovative day of the year”. Participants share innovative ideas and knowledge, create business models and acquire top-level customers and leads. Key note speeches, the showroom, CxO Talk, Executives & Speakers Dinner, innovationLAB.tour, interactive intensive workshops and other dovetailed modules make for an efficient transfer of knowledge and know-how.

The Charles Sophienstr. 28 80333 München

subject to a fee registration required

PROGRAM 82 PROGRAMM

Simon Scarr is Deputy Head of Graphics for T homsonReuters, the world’s largest international multimedia news provider. Simon is responsible for directing information graphic products, managing the team in Singapore and working closely with graphics desks in London and New York on a range of graphics including breaking news, financial data and sports.

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The GERMAN INNOVATION SUMMIT – the unique cross-industry and cross-technology conference for decision- makers – the most inno vative day of the year.

Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

Editorial design is alive! The EDCH Conference is the largest European festival for magazines and editorial design. It fosters creative exchange and shows groundbreaking trends.

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 83 PROGRAMM

Workshop Information Graphics 2 10.30 am – 5.30 pm / 14 MAR / 1690 Communication design/Branding // Workshop All-day workshop with Eric Rodenbeck (Stamen Design). In 2001, Eric Rodenbeck founded the data visualization and design studio Stamen Design in San Francisco, USA. As Creative Director and CEO, he is responsible for promoting the company’s high bar for elegant, data-driven design, which has inspired many brilliant data artists, designers and technologists. In 2017, the studio’s pioneering work in the field of data visualization was honored with the National Design Award for Interaction Design by the Cooper Hewitt Smithsonian Museum.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

PROGRAM 84 PROGRAMM

Workshop THINK COVER! Designing high-profile magazine covers 10.30 am – 5.30 pm / 14 MAR / 1691 Communication design/Branding // Workshop All-day workshop for beginners and students with Stefan Kiefer (former cover design and art director at DER SPIEGEL). A great magazine cover reflects the content of the cover story in the most condensed, striking and captivating manner. But how do you keep coming up with brilliant ideas and implement them successfully? As head of cover design and art director at DER SPIEGEL, Stefan Kiefer has developed and designed magazine covers for more than 18 years. Week after week, with more than a million copies sold per issue. In the workshop “Think cover!”, he offers insight into his wealth of experience and provides tips on how to develop fresh ideas and turn them into an intelligent cover with a gripping headline.

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Editorial design is alive! The EDCH Conference is the largest European festival for magazines and editorial design. It fosters creative exchange and shows groundbreaking trends.

Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

Editorial design is alive! The EDCH Conference is the largest European festival for magazines and editorial design. It fosters creative exchange and shows groundbreaking trends.

Masterclass Illustration 1.30 pm – 5.30 pm / 14 MAR / 1688 Communication design/Branding // Workshop Half-day Masterclass workshop with the artist and illustrator Edel Rodriguez (DER SPIEGEL, Time Magazine etc.). The New Yorker of Cuban origin Edel Rodriguez is gaining international success with his strong positions on the current situation in the USA under Donald Trump. Especially his outstanding DER SPIEGEL cover illustrations have been receiving a lot of attention. His credo: “Powerful illustrations can get a discussion going”. Edel Rodriguez will also give a speech at the EDCH Conference.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

Editorial design is alive! The EDCH Conference is the largest European festival for magazines and editorial design. It fosters creative exchange and shows groundbreaking trends.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

Info point

PROGRAM 85 PROGRAMM

DEsign IT ! 3 pm – 7 pm / 14 MAR / 1467 Design management // Conference

“Future Technologies” short talks 5 pm – 10 pm / 14 MAR / 1554 Digital innovation // Speech

Discussion about positioning strategies for the I talian and the German markets with speakers of renowned Italian and German design companies, followed by a Networking Aperitif.

Discuss the future! In our Short Talks on future technologies you will gain cutting-edge knowledge and exciting insights quickly. Join our discussion and get up to speed!

German-Italian design conference with a focus on the economic positioning of design in Italy and Germany. Topics: introduction to trends, innovations and visions for the design, sustainability and internationalization of brands, design, Retail 4.0 and design protection. The event addresses entrepreneurs interested in internationalizing, in particular in the Italian market. Organized by AHK Italien and IHK München in cooperation with ItalCam and the Italian Embassy with kind support from bayern design and BMW Welt.

Trend topics to go? Future technologies are changing our personal and professional lives radically. Whether it’s AR, AI or IoT, UX designers, software engineers and researchers have to keep up with technological changes to be able to help shape the future. Our brief lectures will get you up to speed: 5 pm: Digital Learning with Chatbots, AR and AI 6 pm: Future UI – Emerging Technologies 7 pm: Smart Gardening – Green Offices with IoT and AI 8 pm: Management 4 Design – from IT Manager to Designer Whisperer 9 pm: AR – Brain Surgery with HoloLens

BMW Welt Am Olympiapark 1 80809 München

subject to a fee registration required

PROGRAM 86 PROGRAMM

IHK für München und Oberbayern is the first point of contact for companies, from the establishment to inter nationalization and innovation.

User Interface Design GmbH Claudius-Keller- Str. 3c 81669 München

free registration not required

UID is the market leader in user experience design. Our team of 100 usability experts, UX designers and software engineers creates positive user experiences.

Meet Our Agile Experts 5.30 pm – 8.30 pm / 14 MAR / 1507 Digital innovation // Educational/Coaching Benefit from our agile coaches’ experience in interactive sessions held at our campus – snacks, tasty craft beer and high spirits included. Brainbirds coaches are experts in their fields and methods and have vast practical experience. Most of them are entrepreneurs who know how to turn ideas into success. In three interactive sessions held at our campus, our coaches offer orientation for leadership, transformation, agile methods and digital skills. Combining theory, practice and reflection, the Brainbirds method is based on concentrated content, interactive elements and room for insights in particularly motivating experiences.

Brainbirds GmbH Ganghoferstr. 68 80339 München

free registration not required

n ! g s i t s c e D nne co

Experience, understand, and learn new topics: with our Brainbirds Academy we strive for an ambitious vision: “Making people fit for the digital world”.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

7–15 MAR SAVE THE 2020 DATE! i

Info point

PROGRAM 87 PROGRAMM

EDCH Salon 2019 14 – 16 MAR / 1509 recurring event Communication design/Branding // Conference

netzblicke series – how to design your website the right way 6 pm – 8 pm / 14 MAR / 1642 Media design // Speech

Pure inspiration for creatives of all sorts: in 2019, Europe’s largest Editorial Design Conference, EDCH, becomes a salon of ideas.

Successful websites require a lot of effort. Learn what to keep in mind regarding user experience and when to redesign your website.

Once again the EDCH Conference celebrates the diverse topics of editorial design and shows the best positions of visual storytelling, digital content and infographics. National and international speakers will provide insights into current trends in magazine and magazine design, both off- and online, and show the potential of this medium using selected examples. For companies as a corporate publishing solution, for PR departments for use in the context of cooperations, for publishers and designers from all disciplines.

Websites are fundamental topics of digitization. A lot must be kept in mind regarding user experience, and even the best site has to be redesigned at some point. The first lecture in the netzblicke series will focus on user experience. Learn the basics of good websites and the roles of users and imagery. In the second lecture, you will be provided with insights into website redesign and goals and reasons for redesigning your own site, including positive and negative examples.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

PROGRAM 90 PROGRAMM

Editorial design is alive! The EDCH Conference is the Europe’s largest festival for magazines and editorial design. It fosters creative exchange and shows groundbreaking trends.

IHK Akademie München Orleansstr. 10 – 12 81669 München

free registration required

IHK für München und Oberbayern is the first point of contact for com panies, from the estab lishment to internation alization and innovation.

Lectures Workshops Exhibitions Sessions

Purpose: Navigating the Unknowable 6 pm – 9 pm / 14 MAR / 1489 Design/Innovation consultation // Panel discussion What makes work meaningful? Why does your company exist beyond making a profit? And how can finding such meaning help the best people do the best work of their lives? Today’s world is changing at an incredible pace. And the strength of these winds of change is only picking up. What if there was something that helped organi zations and teams navigate their way in a sea of uncertainty? We believe there is such a guiding light. And it’s called purpose. “Purpose: Navigating the unknow able” is an exploration by IDEO of how to define, articulate, and activate your team’s or organization’s purpose. Join us for an evening of debate and exchange with inspiring leaders from the worlds of design and business. RSVP to RSVP@ideo.com by 2 March 2019.

IDEO GmbH Kellerstr. 27 81667 München

free registration required

Performances Panels Party Music

The Idea Salon for Editorial Design, Visual Storytelling and Digital Content Pure inspiration for designers of all kinds – in 2019 Europe’s largest Editiorial Design Conference EDCH turns into a salon of ideas. Somewhere between editorial design, visual storytelling und digital content, the most innovative and successful ideas for brands, communication, and marketing originate. EDCH tracks down the inventors, visionaries and makers, sneaks a look behind the scenes with them, and glances beyond the horizon. In 2019, for the ﬁrst time at the Hochschule für Fernsehen und Film (HFF).

Munich, Hochschule für Fernsehen und Film – HFF 14 to 16 March 2019

IDEO is a global design and innovation company. We create positive impact through design.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

Info point

PROGRAM 91 PROGRAMM

Why without design, businesses will fail. Thursday, March 14 | 18:00 till late Ganghoferstr. 68b, 80339 Munich

Workshop on IP strategies 6 pm – 9 pm / 14 MAR / 1475 Design/Innovation consultation // Workshop

Why without design, businesses will fail 6 pm – 11 pm / 14 MAR / 1519 Design/Innovation consultation // Conference

The workshop will be an introduction to the various issues of intellectual property rights based on p ractical examples.

We want to help empower businesses for the digital age, and we’re doing it with design! Let’s tackle current challenges with a dose of digital trans formation inspiration!

As part of the workshop, we will introduce you to diverse topics related to intellectual property rights (brand rights, design rights, copyrights, competition law, patents and utility models) based on practical examples. Expand your practical knowledge and learn how to implement, market and, most importantly, protect your business ideas. Join us for a lively discussion and a glass of Cham whisky afterwards.

Weickmann & Weickmann Patentund Rechtsanwälte PartmbB Richard-StraussStr. 80 81679 München

free registration required

PROGRAM 92 PROGRAMM

On 14 March, we’re hosting a mini un-conference that will bring together our corporate and design commu nities to share our learnings and facilitate a discussion for what promises to be a proper dose of digital transformation inspiration. As the MCBW motto says, “Design connects!”. So come along for a night of drinks, food & networking. If you want to attend, please get in touch at pr@ixds.com.

Weickmann & Weickmann is one of the oldest law firms in Germany to specialize in the field of intellectual and industrial property.

IXDS GmbH Ganghoferstr. 68b 80339 München

free registration not required

IXDS is a collective of entrepreneurs, designers and engineers. With our “Rapid prototyping” process we help design the future.

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 93 PROGRAMM

GRACE – cultivating compassion in the work space 6.30 pm – 9.30 pm / 14 MAR / 1651 Social design // Workshop GRACE is a compassion-based practice connecting into our individual resources of stability, clarity and energy to navigate unknown territories and personal and professional challenges. In this session we will learn & experience how to create enabling conditions in self, our work environment & our life to be the best version of ourselves. GRACE cultivates the ability to perceive context, think & act from a fresh and unifying perspective, overcoming habitual thinking patterns to bring out what serves best in any given situation. The GRACE process stimulates authenticity, innovation & genuine care for self, others & the environment we work and live in. The model draws in neuroscience, social psychology, ethics, moral standards and the wisdom of contemplative practices.

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

PROGRAM 94 PROGRAMM

Design Thinking Versus Design Doing: Grow Design Leadership Program 7 pm – 8 pm / 14 MAR / 1557 Design management // Speech Everyone is talking about Design Thinking, but who actually does the design? This is where design leadership comes in. In this exciting lecture, you will find out exactly what this is all about. We are experiencing a fundamental shift in social values that doesn’t stop at the gates of design topics. That’s why today more than ever, design deserves to be given a key role. This requires competent and confident leadership to integrate and manage Design Doing in business-compatible processes. Frans Joziasse, design coach and founder of Grow, a training program for design management, will lead through the event.

COKREA is a rental location where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & networking events, exhibitions, product & press launches and receptions.

USM Showroom München Wittelsbacherplatz 1 80333 München

free registration required

Founded in 1959 as a professional association, VDID is the federation representing qualified and professionally working industrial designers in Germany.

Save the date!

me et us i n 201 9

12. und 13. März 2019 München

www.internetworld-expo.de

Präsentiert von:

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 95 PROGRAMM

Are management consultancies better agencies? 7 pm – 10 pm / 14 MAR / 1571 Design/Innovation consultation // Panel discussion

The future of automotive industry – chances and risks 7 pm – 10.30 pm / 14 MAR / 1569 Design/Innovation consultation // Panel discussion

Business consultancies are more and more occupying areas that until recently have been in the firm grip of agencies. However, both industries could hardly be any more different.

Our discussion will be about the topic “together we create a new car future”. What are the challenges? Which new fields are opening up for the industry?

This change became particularly tangible during the Cannes Lions 2018, when big consultants not only submitted their own work but were also part of the jury. This trend raises questions and is reason enough for us to discuss this hot topic with experts from the indus tries concerned: why are consultancies penetrating the agencies market? What challenges are thereby in volved on both sides? Which role do consulting services play in agencies, and are they sufficiently prepared for this change?

It appears that the automotive industry in Germany has had its day. What will follow now that styling is becoming increasingly irrelevant and differentiation is based on enormous experience? What if going forward people have so many other – perfectly attrac tive – offerings to choose from that less than 50% will still own a vehicle? Together with our players in the creative and automotive industries we will exchange views on these and many other topics. Join us at our CMUI Lab for discussions, snacks and beer.

MATES Georgenstr. 66 80799 München

free registration required

PROGRAM 96 PROGRAMM

MATES is a coworking space, network and academy for creative freelancers, self-employed professionals and startups in the design and communication industry.

designaffairs GmbH Balanstr. 73 Haus 32 81541 München

free no registration required

designaffairs GmbH is a strategic design consultancy supporting inter national clients with ho listic product, interface and service solutions.

NEVER EVER THINK SMALL The MUNICH START UP MOONSHOT transforms an early stage startup into a global player. Within only 72 hours. With 100+ real experts.

Live and within MCBW 2019. Stay tuned and join the action!

www.startupmoonshot.com

2 The Created & Enabled by Die Location-Nummern location numbers refer zeigen to the Ihnen locations die

on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Veranstaltungssuche Event searchHosted on auf www.mcbw.de www.mcbw.de/en

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Infopoint Info point

PROGRAM 97 PROGRAMM

Digital was yesterday – good collaboration stays analog 7 pm – 9 pm / 14 MAR / 1607 Design/Innovation consultation // Speech Digitization is on everyone’s lips. Increased technical support in everyday life changes our tasks and activities in all areas of work, especially in the field of collaboration. Modern work environments have to face this challenge; new requirements for the design of office landscapes are emerging. They are no longer places to work off set tasks. Offices are supposed to promote inspiration and creative collaboration among all employees. At the same time, analog thinking tools are experiencing a heyday and enable a high-quality communicative exchange. New things can be created. We invite you to learn more about it at combine!

combine Consulting GmbH Leopoldstr. 28a 80802 München

free registration required

98 PROGRAMM

iam LAB / CONNECTS 7 pm – 10 pm / 14 MAR / 1517 Interior design // Lab The megatrend of connectivity is closely linked to the process of digitization, creating diverse social networks that connect people in new ways. The interior designer as a medium between space and user. We place desires in a spatial context with the help of material and light. The iam Lab presents itself and connects the visitors in a playful way – iam connects.

combine offers diverse consulting and design services for commercial real estate. In our daily work we focus on innovative workplace solutions.

iam interior architects munich Pündterplatz 4 80803 München

free registration required

iam is an interior design office in Munich. We create Office + Corporate Design, Change Management, Exhibition Construction, Living and Retail.

Impact Hub Tour 7 pm – 10 pm / 14 MAR / 1613 Interior design // Architecture/Fashion atelier

KMS Workout. 100 stances on the work of the future. 4.30 pm – 11 pm / 14 MAR / 1521 Universal design // Lab

Rooms that turn change into something natural. Rooms influence our behavior. What do future-oriented work environments focusing on innovation and creativity need? How can we design rooms in which collaborative work becomes self-evident? Come and experience the venue and the people that stand for Impact Hub München.

Impact Hub Munich Gotzinger Str. 8 81371 München

free no registration required

PROGRAM 100 PROGRAMM

What would a job look like that gave you more than a salary? Creative space between slow and breakneck speed? Join us to devise viable perspectives for the future of work. As part of our corporate culture, we often concern ourselves with the question of how to do right by personality and work, for example, when alibi benefits conflict with personal development, the digital office with analog enthusiasm, freedom with responsibility. At the KMS Workout, in diverse interactive formats we will put 100 stances on the work of the future up for discussion, evaluation and ultimately for raising our glasses. Interested? Register! We’ll put the beer in the fridge.

900 sqm of innovative co-working spaces for innovators with a focus on collaborative work and grandchildren-friendly business management.

KMS TEAM GmbH Gabrielenstr. 9 80636 München

free registration required

KMS TEAM is an international leading company specializing in strategy consulting, design and communication.

For the first time at the Hochschule für Fernsehen und Film

DESIGN KINO 10 – 17 MAR 2019

Further information at 2

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

www.mcbw.de PROGRAM 101 PROGRAMM Infopoint Info point

15 MAR FRIDAY DAY 7

New materials, new design … recurring event page 39 10 am – 7 pm / Event-Code 1627 Creative power to sternthaler recurring event page 51 2 pm – 5 pm / Event-Code 1649 EDCH Salon 2019 recurring event page 90 9 am – 9 pm / Event-Code 1509 CreativeMornings Munich #WATER page 104 8 am – 10 am / Event-Code 1653 TEAM DESIGN – Business Models for Teams page 104 9 am – 4:30 pm / Event-Code 1576

102 PROGRAM

Back from the Future of Work – Workshop page 106 9:30 – 5:30 pm / Event-Code 1659

A new space for art page 111 7 pm – 10 pm / Event-Code 1621

Breakfast With Eggs page 106 10 am – 12 pm / Event-Code 1516

MCBW START UP – Pitch Training: GENERALPROBE page 126 9:30 am – 5 pm / Event-Code 1637

POP UP INNOVATION HUB recurring event page 107 12 pm – 8 pm / Event-Code 1543 Compass BIM page 108 5 pm – 8 pm / Event-Code 1598 iF design award night 2019 page 108 6 pm – 2 am / Event-Code 1518 CREATIVE LEADERSHIP SALON – MCBW Special page 110 6:30 pm – 9:30 pm / Event-Code 1577 THE LEGENDARY UX LIGHTNING TALKS BY ICON INCAR page 110 7 pm – 12 pm / Event-Code 1471

MCBW START UP – workshop: Design Management page 126 10 am – 2 pm / Event-Code 1470 MCBW START UP – workshop: It’s a match! – Team-Creation page 127 1 pm – 6 pm / Event-Code 1525 MCBW START UP – workshop: Collaborative Creativity page 127 3 pm – 6 pm / Event-Code 1474 MCBW START UP – Event: 9th Reversed Pitching page 128 7:30 pm – 10 pm / Event-Code 1492

PROGRAM 103

CreativeMornings Munich #WATER 8.30 am – 10 am / 15 MAR / 1653 Media design // Speech

TEAM DESIGN – Business Models for Teams 9 am – 4.30 pm / 15 MAR / 1576 Social design // Workshop

CreativeMornings is a breakfast lecture series for the creative community. In our special MCBW edition, we will talk about #water with an inspiring speaker, followed by an interactive discussion.

A set of visual and playful tools to enable teams to better understand each other, their work and group goals.

Every month we come together to talk about an important and creative topic. The one selected for March 2019 by our headquarters in the USA is #water. Check our website for more information and the upcoming sessions: https://creativemornings.com/

Spark Menterschwaigstr. 4 81545 München

free registration required

PROGRAM 104 PROGRAMM

Experience in a playful way a set of visual tools to understand enterprise, individual and team business models with a focus on teams (WE) and individuals (ME). Identify problems, challenges and opportunities. The goal is to shift people toward WE behavior by recognizing everyone’s ME, understanding where people best fit in and can contribute most. The co-creation approach to team modeling engages group members emotionally and boosts commitment to behavioral change.

CreativeMornings is a reakfast lecture series for b the creative community. We host free monthly events featuring short talks and breakfasts. CreativeMornings Munich was part of the MCBW in 2017.

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

COKREA is a rental location where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & n etworking events, exhibitions, product & press launches and receptions.

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 105 PROGRAMM

Back from the Future of Work – Workshop 9.30 am – 5.30 pm / 15 MAR / 1659 Social design // Workshop

Breakfast With Eggs 10 am – 12 pm / 15 MAR / 1516 Design/Innovation consultation // Conference

AI, robotics, decentralization – the future of work is already on its way, its possible paths are infinite. We explore future scenarios and their importance for today through Speculative Design.

A speculative breakfast meeting, assembled to find out if putting more effort into „culture“ instead of “strategy” might allow us all to work more happily.

At the workshop you will learn about cutting-edge methods of futurology, what work can look like in the future – beyond the usual forecasts – and how these scenarios apply to you today. What lies beyond the obvious and the probable and is plausible and desirable within the realm of possibility at the same time? Based on social, technologic, economic and ecologic signals, we will develop future scenarios relevant to work environments, will assess their meaning in the now and discuss how you can become a pioneer on this journey.

Heintschel.Haus Ziegelgasse 23 85354 Freising

Location: see www.backfrom thefuture.work subject to a fee registration required

PROGRAM 106 PROGRAMM

Ten guests will be part of a small breakfast conference. A quote by Peter Drucker serves as our leitmotiv: “Culture eats strategy for breakfast!” Does this mean that we need more cultural than strategic advisors? What is the importance of culture when it comes to hatching ideas? Will even a “blind hen” find more grains in the right culture? And: culture calls for a straight attitude. At “Breakfast With Eggs“, we hope to get many controversial ideas from our guests. Table conversations about the culture of co-working and its effect on internal and external processes will also be included.

Ouishare connects people and accelerates projects for systemic change. We question and experiment with social models based on collaboration, openness and fairness.

free registration required

Heintschel designs brands, products and services for online and retail. Our customer portfolio includes companies of all sizes, from start-ups to global brands.

POP UP INNOVATION HUB 12 pm – 8 pm / 15 – 16 MAR / 1543 Digital innovation // Conference Our POP UP INNOVATION HUB is all about living and learning creativity and the capacity for innovation. We introduce business models, convey creative techniques and discuss trends. What if … ? We have all asked ourselves that question, but implementing ideas is a whole different story. In the Miesbach district, we take the gloves off and create a prototype for an all-in-one venue combining a platform, an interface, an event location and a lab. We offer workshops, panels, lectures and contests, always with the focus on exchanging and sharing. From managers and designers to craftspeople and digital pioneers – the POP-UP INNOVATION HUB provides everyone with the opportunity to gain new insight and to establish contacts.

GMUND Papier Mangfallstr. 5 83703 Gmund am Tegernsee subject to a fee registration required

Business development and regional marketing for the Miesbach district.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

COMPASS BIM March 15th INTERNATIONAL PANEL DISCUSSION on BUILDING INFORMATION MODELING during the MCBW 2019 by SCHNITZER& 5 PM, 15TH of MARCH 2019 at UNIVERSITY OF APPLIED SCIENCES CAMPUS at KARLSTRASSE 6, 80333 MUNICH Speakers: – MARGHERITA FRULLINI, Architect /BIM expert, Henning Larsen, Copenhagen, Denmark – EUGENIO FONTAN, BIM Director, Enzyme APD Limited, Hongkong, China – ANDRÉ EKSTEEN, Director, Earthworld Architects, Pretoria, South Africa – MOEMA WERTHEIMER, Director, Moema Wertheimer Arquitetura, Sao Paulo, Brazil Keynote: ROB ROEF, Open BIM Program Manager at GRAPHISOFT HQ, Rotterdam, the Netherlands Presenter: VICKY HOLMES, Learning partner at Multiplex and Women in BIM core team member, London, United Kingdom

Info point

PROGRAM 107 PROGRAMM

Compass BIM 5 pm – 8 pm / 15 MAR / 1598 Architecture/Urban planning // Conference

iF design award night 2019 6 pm – 2 am / 15 MAR / 1518 Product/Industrial design // Award ceremony

International panel discussion on Building Infor mation Modeling, organized by Schnitzer& during the MCBW 2019.

This is where the international design scene celebrates: at the glamorous ceremony of the iF DESIGN AWARD at BMW Welt. Following the ceremony, you can party till the break of dawn.

More and more architect’s offices in Germany face a similar problem: the building market is booming, but while the turnover is increasing, the profit is decreasing. BIM is a tool to help architects keep up with the pace of digital planning. The aim of our panel discussion is to broaden the view on BIM and to lower the bar. We want to encourage all architects to fully embrace the potential of BIM and start co-determining the rules in Germany. International architect’s offices from all corners of the world will talk about successes and failures, similarities and differences.

Hochschule München Campus Karlstraße Karlstr. 6 80333 München

free registration required

PROGRAM 108 PROGRAMM

The “iF design award night” has become one of the most important design events in the world. 2,000 guests from the design industry, business, culture, politics and media come together to honor the winners of the “iF DESIGN AWARD 2019”. Every year the iF Inter national Forum Design GmbH in Hannover grants this globally renowned prize for design. An international independent jury of experts decides on the allocation of the award. The 75 best designs will be honored by iF CEO Ralph Wiegmann with an iF gold award on stage. Over 6,500 entries from 50 countries were entered in the competition.

Schnitzer& has distributed ARCHICAD in Munich and Upper, Northern and Eastern Bavaria since 1997 and fosters the architectural and building culture scene in Bavaria.

BMW Welt Am Olympiapark 1 80809 München

subject to a fee registration required

iF International Forum Design GmbH is one of the world’s leading independent design institutions. It has presented the iF DESIGN AWARD, one of the most prestigious design prizes worldwide, since 1953.

WirtschaftsForum Oberland e.V. ...die Zukunft liegt im Süden!

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

PROGRAM 109 PROGRAMM

CREATIVE LEADERSHIP SALON – MCBW Special 6.30 pm – 9.30 pm / 15 MAR / 1577 Social design // Speech What is Creative Leadership? Businesses have become playgrounds for collaboration, leadership & technology. We designed the Creative Leadership Salon as a space to share experiences, insights & ideas. A new kind of event series for a new kind of thinking. We believe that companies become more successful if they care about mankind, the planet and their profits to the same degree. We believe that our world needs leaders that are able to change the present first and then the future. We follow our mind, heart and experience. We connect professionals from the intersection of leadership, creativity and business. Our mission is to help our leadership culture to make a leap. Join us, bring some cheese ... and let us take care of everything else. For more information, go to: www.creativeleadershipsalon.com

COKREA Nordendstr. 64 80801 München

subject to a fee registration required

PROGRAM 110 PROGRAMM

THE LEGENDARY UX LIGHTNING TALKS BY ICON INCAR 7 pm – 12 am / 15 MAR / 1471 Design/Innovation consultation // Lab What do the Nodding Cat and Stars & Stripes have in common? And what does Automotive User Experience has to do with ISO 9241-210? What on earth is Pecha Kucha, and what does “Icon Ingwer” taste like? Day after day, icon incar helps advance the future of mobility. Start-ups in China and the U.S.A. are the driving forces behind one of the biggest revolutions since the car was invented. European design and know-how are in greater demand than ever; our work as designers has become a strategic success factor. To be able to take on these challenges, we must evolve continuously and maintain a culture of exchange. We invite you to be part of it and join us for a cornucopia of brief lectures, funky prototypes and our legendary icon incar kitchen party.

COKREA is a rental l ocation where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & n etworking events, exhibitions, product & press launches and receptions.

icon incar GmbH Schleißheimer Str. 141 80797 München

free registration required

icon incar is a highly- specialized global design studio for automotive user experience, connectivity concepts, mobility eco systems as well as for research and development.

A new space for art 7 pm – 10 pm / 15 MAR / 1621 Art and design // Campaign Any place can be an art space. The Munich Symphony Orchestra and Blackspace prove it in their project “a new space for art”: an unexpected encounter in one of the most profane places in the world. “a new space for art” is the result of a workshop the brand experience studio Blackspace had invited to on the occasion of the MCBW 2018. An anti-disciplinary group of cultural disruptors met at Herrenchiemsee Castle to find new forms and places for art under the motto “new spaces for art”. One year later, a lot of new things have emerged from this cooperation, e. g. the project “a new space for art”. It will be unique to hear and see at the MCBW 2019: an unexpected encounter in one of the most profane places in the world.

Location: see www.mcbw.de/en free registration required

BLACKSPACE is a space for people to develop their skills without borders. Our clients are partners – we collaborate to find one answer to their question. We believe in the space between people.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

Info point

PROGRAM 111 PROGRAMM

16 MAR SATURDAY DAY 8

112â&#x20AC;&#x201A;PROGRAM

New materials, new design … recurring event page 39 11 am – 4 pm / Event-Code 1627 EDCH Salon 2019 recurring event page 90 9 am – 9 pm / Event-Code 1509 POP UP INNOVATION HUB recurring event page 107 12 pm – 8 pm / Event-Code 1543 Creative Founders Talk page 114 9:30 am – 12 pm / Event-Code 1675

8th Designers’ Breakfast: TIME OUT! Ethics of digitiuation page 114 10 am – 2 pm / Event-Code 1555 Move design with us page 115 10 am – 5 pm / Event-Code 1488 MCBW START UP – workshop: business modeling tools page 128 10 am – 4 pm / Event-Code 1579

PROGRAM 113

Creative Founders Talk 9.30 am – 12 pm / 16 MAR / 1675 Product/Industrial design // Panel discussion Creative Founders Talk is a forum for successful founders and entrepreneurs to speak about their experiences in the creative business and to provide practical tips. How are creative ideas translated into a functional business model? How can design be scaled successfully? Is it better to follow or to initiate trends? At the Creative Founders Talk, experts will offer informative answers to these crucial questions. Join us and meet the brilliant minds behind kartenmacherei and other prosperous creative agencies. If you are dreaming of setting up your own start-up, you shouldn’t miss this great event.

Isarpost Sonnenstr. 24 80331 München

free registration required

PROGRAM 114 PROGRAMM

8th Designers’ Breakfast: TIME OUT! Ethics of digitization 10 am – 2 pm / 16 MAR / 1555 Product/Industrial design // Panel discussion Digitization presents designers with new challenges. Do they have to reposition themselves or professionalize? Does AI scare us? Which solutions can the discipline of design offer to society? Digitization means that designers have to solve new problems. Do they have to reposition themselves or professionalize? Does AI scare us? Which solutions can the discipline of design offer to society? Or have designers come to merely coating displays nowadays? Panel discussion at breakfast with leading personalities from politics, business, design, research and education. Discussion with breakfast: Presenter: JJ Jones, performance artist/singer/presenter Berlin/ Munich/Nashville

From a creative start-up to a million-euro enterprise in only a few years: “kartenmacherei” is the leading provider of custom izable event s tationery on the Internet.

USM Showroom München Wittelsbacherplatz 1 80333 München

free registration required

Founded in 1959 as a professional association, VDID is the federation representing qualified and professionally working industrial designers in Germany.

+ 8 einzigartige Workshopräume + Coworking in kreativer Umgebung + Außergewöhnliche Team-Events + Unsere Räume. Deine Möglichkeiten!

Move design with us 10 am – 5 pm / 16 MAR / 1488 Communication design/Branding // Workshop Design connects. hw.design opens its doors and invites you to attend hands-on lectures and workshops. The goal: to break new and exciting ground with design thinking. Design connects – for that to happen, you have to connect the right questions with the right answers. The results: entirely new design options. hw.design open its doors and invites you to attend hands-on lectures and workshops. The goal: to break new and exciting ground with design thinking. Du bist nicht nur auf der Suche nach Workshopräumen, sondern möchtest New Work hautnah erleben? Dann bist Du im smartvillage genau richtig! Auf einer über 1.000 m² großen Eventfläche findest du mehr 91

free registration required

als genug Möglichkeiten für deine Ver-

hw.design gmbh Türkenstr. 55 – 57 80799 München

anstaltung. Wir sind Gastgeber mit Herz und ermöglichen dir einen entspannten The moment that changes the direction – based on its passion for creating game-changers, hw.design has developed brands and stories for companies of all sizes since 1995.

TheLocation-Nummern Die location numbers refer zeigen to the Ihnen locations die Standorte on the maps aufinden the Karten Complete im Event Guide.Guide.

Aufenthalt. Mach deinen Kopf frei für die wichtigen Dinge. Finde neue Ideen und geniale Gedanken. Verschieb die Tische, bilde Sitzkreise und tob dich aus. Bei uns laufen Workshops anders. Kann man nicht beschreiben, muss man erleben!

Info point

PROGRAM 115 PROGRAMM Mehr auf smart-village.info

A NEW SPACE FOR ART

A PROJECT WITH THE MUNICH SYMPHONY ORCHESTRA BY 116BLACKSPACE â&#x20AC;&#x201A;PROGRAMM

Die Location-Nummern zeigen Ihnen die Standorte auf den Karten im Complete Guide.

Veranstaltungssuche auf www.mcbw.de

Infopoint

PROGRAMM 117

MCBW START UP 118â&#x20AC;&#x201A;PROGRAM

11 – 15 MAR 2019: Tools for Founders Workshops | Coaching | Networking The founders network initiated by bayern design for start-up companies and designers, promotes the targeted exchange between design-oriented startups, young and experienced designers as well as experts from the business sector to thereby enable professional and successful careers in the industry. Further education and informational events are also included in the format. 2

The location numbers refer to the locations on the maps in the Complete Guide.

Event search on www.mcbw.de/en

Info point

PROGRAM 119

MCBW START UP EVENTS

MCBW START UP – Augsburg: Protect your Design! page 124 3 pm – 5 pm / Event-Code 1535 MCBW START UP – workshop: business Planning in a nutshell page 125 3 pm – 6 pm / Event-Code 1477

MCBW START UP – workshop: start-up recruiting page 121 9 am – 12:30 pm / Event-Code 1551

MCBW START UP – workshop: PR & storytelling page 125 3 pm – 6 pm / Event-Code 1599

MCBW START UP – workshop: journey/stakeholder mapping for start-ups page 121 1 pm – 5:30 pm / Event-Code 1472

MCBW START UP – Pitch Training: GENERALPROBE page 126 9:30 am – 5 pm / Event-Code 1637

MCBW START UP – Workshop: instagrammable design as factor of success page 122 6 pm – 8 pm / Event-Code 1572 MCBW START UP – Lab: Innovation Café Design page 122 6 pm – 8 pm / Event-Code 1494 MCBW START UP – workshop: alternative financing + bank meeting page 123 9 am – 12 pm / Event-Code 1542 MCBW START UP – workshop: cultural entrepreneurship in global cities page 123 9:30 – 12:30 pm / Event-Code 1493 MCBW START UP – workshop: Crowdfunding – more than just money page 124 10 am – 1 pm / Event-Code 1544

PROGRAM 120 PROGRAMM

MCBW START UP – workshop: start-up recruiting 9 am – 12.30 pm / 11 MAR / 1551 Design/Innovation consultation // Workshop Your entrepreneurial strengths, newest headhunting techniques, tech start-up team fit, 1-min pitches at events, 0 €-budget employer branding – discover these recruiting hacks in our workshop! The 3-hour workshop will teach you how to find and engage the right co-founder/talents for (tech) startups – and how to build a winning team! We will identify the personality of founders, the importance of strength ening specific characteristics, and reveal how to identify these through not-so-obvious interview questions. We will discuss ways to allocate tasks and roles and analyze why some constellations work better than others. Also, we will explain how teams can enhance their appeal and what investors or customers expect.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

Customer Journey Mapping helps to co-creatively design and innovate on products, services and workflows in a customer-centric way. Customer Journey Mapping is a powerful tool for designing customer-centered products and services at all stages of development and aligning them with the needs of (future) consumers. It helps to identify moments of truth at an early stage, tap opportunities for proactive improvement, and circumvent potential pitfalls when planning a business and/or designing offers. Participants will learn about the basics of customer journey mapping (personas, stakeholder and journey maps) and to apply these tools in the respective context.

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Center for Innovation and Business Creation at TU München.

free registration required

MCBW START UP – workshop: journey/stakeholder mapping for start-ups 1 pm – 5.30 pm / 11 MAR / 1472 Design/Innovation consultation // Workshop

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

Innsbruck-based More than Metrics is specialized in customer experience solutions and service design software.

PROGRAM 121 PROGRAMM

MCBW START UP – workshop: instagrammable design as factor of success 6 pm – 8 pm / 11 MAR / 1572 Design/Innovation consultation // Workshop

MCBW START UP – Lab: Innovation Café Design 6 pm – 8 pm / 12 MAR / 1494 Design/Innovation consultation // Lab

Instagram changes our perception of Design. Hotels, product concepts or museums are geared toward instagrammability. Discover why instagrammable design is valuable to your business.

Strascheg Center for Entrepreneurship and the Department of Design of Hochschule München invite you to the Innovation Café for and with creative start-ups on the new premises at Kreativ quartier.

The influence of Instagram on how we understand design is out of the question. It goes way beyond the platform boundaries. As an example, hotels and product concepts are nowadays adjusted in terms of instagrammability. Communication on Instagram is shaping our physical world. But why is this so, and how does it happen? In this workshop, you will learn more about the impact of Instagrammable Design, get to know inspirational cases and develop yourself initial approaches to use instagrammable design for your business.

MATES Thierschstr. 20 80538 München

free registration required

PROGRAM 122 PROGRAMM

Design start-ups from the Incubator at Hochschule München für Angewandte Wissenschaften and of Strascheg Center for Entrepreneurship will introduce themselves and their founding process – a lab for asking, looking, participating and discussing your ideas for founding.

MATES is a Coworking space, network and academy for creative freelancers, self-employed professionals and startups in the design and communication industry.

Hochschule München Fakultät für Design Lothstr. 17 80335 München

free no registration required

The Strascheg Center for Entrepreneurship (SCE) is the business development center of Hochschule München. We offer support for start-ups, education and research in Munich and beyond.

MCBW START UP – workshop: alternative financing + bank meeting 9 am – 12 pm / 13 MAR / 1542 Design/Innovation consultation // Workshop

MCBW START UP – workshop: cultural entrepreneurship in global cities 9.30 am – 12.30 pm / 13 MAR / 1493 Social design // Workshop

Finding suitable financing and preparing optimally for a meeting with your bank – here’s how!

Intercultural entrepreneurship – it is both exciting and challenging when different entrepreneurial cultures meet. Concrete projects are presented and discussed.

What is the best form of financing for me? How can I structure my idea? How can I prepare for a meeting with the bank? In a relaxed setting, we will identify the best form of financing for you and offer tips for your meeting about financing. Register now – spaces are l imited. We look forward to seeing you!

MATES Thierschstr. 20 80538 München

subject to a fee registration required

Greece, Indonesia, South Africa: in cooperation with the Strascheg Center for Entrepreneurship, Goethe- Institut has established creative business centers in Thessaloniki, Jakarta and Johannesburg. These hubs for cultural entrepreneurship provide professionals in the cultural sector with entrepreneurial know-how and establish contacts with their peers in the creative scene in Germany. In the workshop, we will present our results and discuss how representatives of the German cultural and creative industries can network with the international hubs to leverage global synergies.

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The experts at our StartUp Center exclusively handle business foundation undertakings. We provide start-ups and young entrepreneurs with financing support, from the start to the established business.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

The Strascheg Center for Entrepreneurship (SCE) is the business development center of Hochschule München. We offer support for start-ups, education and research in Munich and beyond.

PROGRAM 123 PROGRAMM

MCBW START UP – workshop: Crowdfunding – more than just money 10 am – 1 pm / 13 MAR / 1544 Design/Innovation consultation // Workshop

MCBW START UP – Augsburg: Protect your Design! 3 pm – 5 pm / 13 MAR / 1535 Design/Innovation consultation // Speech

Markus Streichardt of the Startnext platform will offer tips for successful crowdfunding for your projects. The workshop is your chance to get active and plan your campaign.

Despite the basic awareness of intellectual property issues, practical questions are often cumbersome to designers and need fast and proper answers for further proceedings.

You have developed a new product and want to find out what your target group thinks or how to finance it? Crowdfunding is the solution! Markus Streichardt of the Startnext platform will offer tips for successful projects, present best cases, and discuss why crowd funding is much more than a tool for financing. The workshop is your chance to get active, find out if crowd funding is right for your idea and get answers to your questions.

For the safeguarding of your designs, we would like to discuss relevant practical examples with the audience to identify characteristic problems with regard to the protection of designs.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

PROGRAM 124 PROGRAMM

Startnext is the largest crowdfunding platform for ideas, projects and start-ups in Germany, Austria and Switzerland.

Technologie zentrum Augsburg Am Technologie zentrum 5 86159 Augsburg free registration required

With more that 80 years of experience in intellectual property matters, we offer professional advice in the heart of the Roman- founded city of Augsburg

start up

communication MCBW START UP – workshop: business planning in a nutshell 3 pm – 6 pm / 13 MAR / 1477 Design/Innovation consultation // Workshop

MCBW START UP – workshop: PR & storytelling 3 pm – 6 pm / 13 MAR / 1599 Communication design/Branding // Workshop

If you’re an early-phase start-up and/or interested in business planning, then this is the workshop for you. BayStartUP Coach Markus is providing you with the basics for a business plan.

How to tell your story!

Do you have a promising business idea? BayStartUP supports founders and young companies with optimi zing their strategies, establishing their businesses and finding start-up and growth capital. Join our business planning sessions to develop a sound business strategy for the next three to five years. Use your business plan to navigate through the establishment of your company and prepare your business expansion in detail – and as your “business card” to address potential partners and investors.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

free registration required

Our workshop on PR & storytelling has been designed to show start-ups how to develop sophisticated PR strategies for their brands and use storytelling techniques to strengthen their brand image and to stand out. Participants will be provided with individu alized itineraries for their start-ups that enable them to get started on a small budget.

BayStartUP prepares start-ups for meetings with investors and incorporates them into a network of several hundred investors and business angels.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

MATES Thierschstr. 20 80538 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

start up

communication Startup Communication is a PR and social media agency for start-ups. We are passionate about storytelling.

PROGRAM 125 PROGRAMM

MCBW START UP – Pitch Training: GENERALPROBE 9.30 am – 5 pm / 15 MAR / 1637 Communication design/Branding // Workshop

MCBW START UP – workshop: Design Management 10 am – 2 pm / 15 MAR / 1470 Design management // Workshop

You are the brand! Bring your dynamics, achieve ments and vision to the point. With the rehearsal format “GENERALPROBE” you develop a confident pitch with a clear strategy.

In addition to planning, driving and controlling ope rational design processes and managing the prota gonists involved, design management is a complex entrepreneurial design-related task.

Build your own brand! Venture capital – yes or no? Delivering a convincing pitch is essential for start-ups. Optimize your performance in the final rehearsal format called “GENERALPROBE”: pitch your topic for 10 minutes and get valuable feedback. Regina Mehler is an expert at marketing and building personal brands as well as an experienced keynote speaker. Do you know the dos and don'ts on stage?

(Not) everybody can (use) design?! The workshop has been designed based on a mix of inspiration and discussion to show users and suppliers how design – which is more than the exterior of a product – can be used to contribute to their companies’ success: What design services support their business the most effectively? How can they be implemented in their companies? What is the most effective way for clients and designers to collaborate? Join us and other par ticipants in finding the answers. Registration required by 1 March.

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Hochschule für Fernsehen und Film München Bernd-Eichinger- Platz 1 80333 München

subject to a fee registration required

PROGRAM 126 PROGRAMM

1ST ROW is an expert in personal brand building as a marketing tool and new leadership. The WOMEN SPEAKER FOUNDATION has stage competency and innovate workshop formats.

smartvillage GmbH Ganghoferstr. 66b 80339 München

subject to a fee registration required

Our trade association for freelance designers is active in society, politics and the business sector. We provide advice and support for professionaliz ation and partnership endeavors.

MCBW START UP – workshop: It’s a Match! – Team-Creation 1 pm – 6 pm / 15 MAR / 1525 Design management // Workshop

MCBW START UP – workshop: Collaborative Creativity 3 pm – 6 pm / 15 MAR / 1474 Design/Innovation consultation // Workshop

Konzepthaus founders Daniel Schoenfeldt and artin Groschwald answer questions about design M recruitment and support start-ups with experience and knowledge.

This workshop will address the challenges of wor king in creative teams – and share approaches to help create innovative and inspiring outcomes.

Looking for that one person with whom synergy arises and creativity can escalate limitlessly? The Konzepthaus founders Daniel Schoenfeldt and Martin Groschwald invite you to talks and workshops for startups and HR managers to help with this search. Around the topic of recruiting in the area of design, with attention to all needs and peculiarities of start ups, they answer questions, share experiences and knowledge from the headhunting, recruitment and strategy consulting. RSVP at workshop@konzepthaus-consulting.com

Konzepthaus Consulting GmbH Augustenstr. 5 80333 München

free registration required

Design thinking has become an integral element of innovation today. Therefore the need for interdisci plinary and intercultural teams to creatively work together is stronger than ever. However, to get the best results and fully harvest the wisdom and creativity of the group it is important to acknowledge people’s different perspectives. In this short workshop we want to highlight some considerations that can help foster a creative mindset and thereby lay the foundation for a productive design thinking process. Registration required by 1 March.

Konzepthaus is a young and dynamic design rec ruitment agency. We spe cialize in automotive and industrial design, as well as UI/UX design and CGI/ VFX support.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

smartvillage GmbH Ganghoferstr. 66b 80339 München

free registration required

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

We are a creative con sultancy, working at the intersection of design, brand and innovation.

PROGRAM 127 PROGRAMM

MCBW START UP – Event: 9th Reversed Pitching 7.30 pm – 10 pm / 15 MAR / 1492 Design/Innovation consultation // Campaign Munich’s most entertaining start-up event is back for the 9th time. Look forward to 3 start-up founders giving impromptu presentations of each others’ pitch decks this time. Entertainment guaranteed. The reversed pitching has become a true classic in the Munich start-up events scene. The event combines business with fun using the innovative concept of reversed pitching. It’s a must-see – simply unique!

smartvillage GmbH Ganghoferstr. 66b 80339 München

subject to a fee registration required

PROGRAM 128 PROGRAMM

MCBW START UP – workshop: business modeling tools 10 am – 4 pm / 16 MAR / 1579 Design/Innovation consultation // Workshop Increase the chances for success for your start-up with the business modeling method. The Business Model Canvas makes it easier to develop, describe, revise, challenge and reinvent your business. A business model is the logic by which an individual, team, or enterprise creates and delivers value to customers, and is compensated for doing so. Alex Osterwalder created the Business Model Canvas, a strategic management and business tool that has been used by more than five million people. It makes it easier to develop, describe, revise, challenge and reinvent your business model in a clearly structured, visual manner. Combine the Business Model Canvas with your own business model (Business Model You®) and see how compatible you are with your team.

Workshops are different with us! Move the desks, form a sitting circle and get wild. Use every inch as you want. We are the second home for teams from different companies.

COKREA Nordendstr. 64 80801 München

free registration required

COKREA is a rental location where learning is supposed to be fun. It’s ideal for meetings, workshops, trainings, speaker & n etworking events, exhibitions, product & press launches and receptions.

The Die Location-Nummern location numbers refer zeigen to the Ihnen locations die on Standorte the maps aufinden the Karten Complete im Event Guide.Guide.

Veranstaltungssuche Event search on auf www.mcbw.de www.mcbw.de/en

Infopoint Info point

PROGRAM 129 PROGRAMM

INDEX

A Advertising page 58 / 69 Art and Design page 50 / 111 Architecture page 71 / 72 / 108 Atelier-/Studiotour page 42 / 47 / 68 / 100 Awards ceremony page 108

B Branding page 38 / 40 / 46 / 51 / 52 / 54 / 55 / 58 / 69 / 82 / 84 / 85 / 90 / 91 / 125 / 126 / 128 Business Strategy page 38 / 46 / 60 / 110 / 114 / 123

130 INDEX

Conference page 39 / 40 / 79 / 82 / 86 / 90 / 92 / 106 / 107 / 108

Creative Business page 64 / 79

Design / Innovation consultation page 38 / 42 / 47 / 54 / 58 / 60 / 64 / 72 / 74 / 75 / 78 / 79 / 86 /91 / 92 / 96 / 98 / 106 / 110 / 121 / 122 / 123 / 124 / 125 / 127 / 128

Design theory page 70

Interior design page 65 / 98 / 100

Design management page 62 / 86 / 94 / 126 / 127

Digital Innovation page 39 / 42 / 62 / 68 / 70 / 74 / 78 / 82 / 87 / 107

E Exhibition page 39

Coaching events page 60 / 87

Educational event page 60, 87

Communication design/ branding page 38 / 40 / 46 / 51 / 52 / 54 / 58 / 69 / 55 / 82 / 84 / 85 / 90 / 91 / 125 / 126 / 128

F Future visions page 68 / 70 / 106

Industrial design page 40 / 59 / 64 / 108 / 114

K L Lab page 54 / 74 / 98 / 100 / 110 / 122 Law page 62 / 92 / 124

M Media design page 90 / 104 Mobility page 96 / 110

N O

Product/industrial design page 40 / 59 / 64 / 108 / 114

Universal Design page 38 / 39 / 42 / 47 / 6 / 65 / 100

Urban planning page 71 / 72 / 108

R Recruiting page 51

S Social Design page 46 / 50 / 79 / 94 / 104 / 106 / 110 / 123 Start-Up page 121 / 122 / 123 / 124 / 125 / 126 / 127 / 128

V W X Y Z

Tools page 50 / 55 / 58 / 94 / 104 / 1 21 / 125 / 126

INDEX 131

INDEX

magazin.com

INDEXâ&#x20AC;&#x201A; 133

PRESS INFORMATION AND CONTACT Info Points and Contact MCBW FORUM Hochschule für Fernsehen und Film München (HFF) Bernd-Eichinger-Platz 1, 80333 Munich Opening hours Daily 9 am – 8pm

Stay up to date News: www.bayern-design.de/en/news Facebook: www.facebook.com/MunichCreativeBusinessWeek Instagram: www.instagram.com/munich_creative_business_week Website: www.mcbw.de/presse.html

Die Neue Sammlung – The Design Museum Pinakothek der Moderne Barer Str. 40 80333 Munich Opening Hours Tue – Sun 10 am – 6 pm, Thu 10 am – 8 pm Mon closed

Press contact Nicole Vesting hicklvesting Public Relations GbR Kurfürstenplatz 6 80796 München Tel.: +49 89 383 801 Mobile: +49 172 836 99 E-Mail: press@mcbw.de

Magazin 5Höfe Kardinal-Faulhaber-Str. 11 80331 Munich Opening Hours Mon – Thu 10 am – 7 pm, Fri, Sat 10 am – 8 pm

If you publish our image or text material, please provide us with a specimen copy by mail (printed copy), by e-mail (PDF attachment), or by providing a link to the website, blog etc. or assistance planning your visit to MCBW or to learn about the locations throughout Munich where you can get a hard copy of the program or magazine, please contact us by e-mail at service@mcbw.de or call our hotline at +49 89 38 66 76 60. The team is available Monday through Friday from 9:30 am to 6 pm and will be on hand every day during MCBW March 9 to 17, 2019. Tel.: +49 89 38 66 76 60 E-Mail: service@mcbw.de

134 LEGAL NOTICE

Interview mit Peter Haimerl: Sanieren jenseits des Standards Interview with Peter Haimerl: Refurbishment beyond the Norm

Detail Preis 2018: Die Gewinner Detail Prize 2018: The Winners

10.2018

Zeitschrift fĂźr Architektur + Baudetail Review of Architecture + Construction Details Reuse Recycle

LEGAL NOTICEâ&#x20AC;&#x201A; 135

LEGAL NOTICE

Organizer Munich Creative Business Week (MCBW) bayern design GmbH Luitpoldstr. 3 90402 Nuremberg Tel.: +49 911 24022-30 Fax: +49 911 24022-33 www.bayern-design.de/en Coordination Office Munich bayern design GmbH Schleißheimer Str. 4 80333 Munich Germany Tel.: +49 89 520356-61 Fax: +49 89 520335-96

All the details of all the events were not available at the time this brochure was printed. The Program Partners are responsible for the events and the text pertaining thereto. The updated program, which is subject to change, can be viewed at www.mcbw.de/en. The MCBW is supported by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy and the Bavarian state capital city of Munich. Concept, design and production: Kochan & Partner, Hirschgartenallee 25, 80639 Munich, Germany, www.kochan.de The MCBW word and figurative mark were developed by Kochan & Partner. The Slate Pro font used in the program booklet was provided by Monotype. www.monotype.com Cover material: G-Snow 250 g Core material: G-Snow 115 g Arctic Paper Deutschland GmbH, Am Sandtorkai 72, 20457 Hamburg, www.arcticpaper.com Print und binding: Kösel GmbH & Co. KG, Am Buchweg 1 87452 Altusried-Krugzell, www.koeselbuch.de The organizers of the events are responsible exclusively for the images, text and contents of this brochure relating to their respective events. The images of the events have been provided by the responsible organizers; therefore, the organizers assume sole responsibility for all image and publication rights relating to their respective events. Credits: Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie; Landeshauptstadt München: © Michael Nagy; Stroeer Media Deutschland GmbH; Faber-Castell; BMW Group; STEELCASE; SMG Standortmarketing-Gesellschaft / Regionalmanagement Landkreis Miesbach: © Ross Findon, © Annett von Loeffelholz; Kösel GmbH & Co. KG; Kochan & Partner; HFF: © Robert Pupeter; © Sophie Southgate; © Patrycja Nowak/shutterstock.com; © PHOTO-GRAPHICS Hillinger-Perfahl; DigitalVision Vectors/Getty Images, GlobalP/iStock.com We apologize for any inconvenience caused by the fact that, despite careful research, not all picture sources are completely mentioned. Copyright © bayern design GmbH, Luitpoldstr. 3, 90402 Nuremberg, Germany

136 LEGAL NOTICE

Klaus Klemp

Design Classics Series

USM Haller Furniture System

October 2018, Verlag form 48 pages, 14,8 x 20 cm, softcover € 9.80 English edition ISBN 978-3-943962-67-3 German edition ISBN 978-3-943962-68-0 shop.form.de

LEGAL NOTICE 137

SPONSORING PARTNERS Promoter

Cooperation Partner

Founding Partner

Partner

Exhibition Partner

Partner District

138â&#x20AC;&#x201A; SPONSORING PARTNERS

Media Partner

Sponsoring Partner Program Booklet

Sponsoring Partner MCBW FORUM

SPONSORING PARTNERSâ&#x20AC;&#x201A; 139

WAS ICH WILL: DIE NEWS DIE INSPIRATION DEN HINTERGRUND DEN VORSPRUNG DAS WISSEN DEN VERGLEICH DIE MEINUNG WUV.DE/WASICHBEKOMME

ERLESEN. ERLEBEN. ERFAHREN.

www.wuv.de

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VOLLE – FARBENFROHE – SPANNUNG Textile Architektur von MDT-tex geht über die klassische Produktpalette von hochwertigen Wetterschutzsystemen und Sonnenschirmen weit hinaus. Die Verbindung von technischem Know-how mit ästhetischem Verständnis, die MDT-tex auszeichnet, führt über Materialforschung und technische Entwicklung zu den innovativen, einzigartigen Lösungen. Der neue Voll-Aluminiumspannschirm Typ S16 ist ein mit dem Red Dot Preis ausgezeichneter, weiterentwickelter Schirm, der mit einem BalanceSystem ausgestattet ist. Dieses beinhaltet eine exakte Gleichgewichtsverteilung zwischen Streben, Membran und Gestell, so lässt er sich fast wie von selbst öffnen und schließen. Außerdem: Die neuen, revolutionären Acrylfasern werden bereits während des Spinnprozesses eingefärbt. Die Farbpigmente werden dabei im Inneren der Faser eingeschlossen und sorgen so für eine intensive, langanhaltende und einzigartige Brillanz. Das Resultat dieses Hochleistungsproduktes ist die besonders hohe Lichtechtheit, UV-Beständigkeit und Reißfestigkeit und ermöglicht jeden gewünschten Farbton. Einzelne Bauteile wie der Handgriff, die Strebenverbinder und die Endkappen des Schirms können in verschiedenen Farben installiert werden. Das Gestell des Schirms ist entweder in Weiß oder Anthrazit erhältlich.

www.mdt-tex.com

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Value Adding Surface Design KURZ provides brilliant creative possibilities for enhancing brands. Make your products more attractive with refined decoration and functional coating solutions.

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Workshop “Surface matters” at MCBW FORUM March 11th, 2019 from 10:30 am to 4:00 pm

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LEONHARD KURZ Stiftung & Co. KG · Schwabacher Str. 482 · 90763 Fürth Phone: +49 911 71 41-0 · sales@kurz.de · www.kurz-group.com

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