bayern design
bayern design is the power behind the mcbw. We are the international center of excellence for design-related knowledge transfer and collaboration in Bavaria.
We create communication and events on design-relevant themes from AI and brand building to circular economy, in the form of stage exhibitions, trade show appearances, panel discussions, and workshops. Our goal is to foster design in Bavaria and raise its public profile.
We spark inspiration, build connections, and provide a platform for designers, entrepreneurs, and the interested public.
munich creative business week
For over a decade the mcbw has been the largest event created by bayern design, the largest design event in Germany, and a major meeting-point for the creative and design industries at national and international level.
During the nine days of the annual mcbw, we bring together designers, design enthusiasts, companies, and students from all design-related areas and from the world of business. The aim: to foster interdisciplinary dialog and present the relevance of design as a universally accessible experience.
To raise the public profile of design in terms of its social, ecological, and economic significance, we devise a new motto for the mcbw every year.
For more information about the mcbw, click → here
Wherever we look today, we experience the power of division unification. However, this does not reduce our need for more
the contrary, in fact—we long for it, yet have little idea of how with and for each other if we are to grasp and master the urgent, What does that take? Openness and curiosity, negotiation and community spirit. Together with our partners and interested associates, design represents an indispensable tool for overcoming limitations. takes the liberty of questioning everything, masterfully scrutinizing thus, in the best case, leading us to solutions that improve our Opening Minds, Shaping Togetherness, Inspiring Empathy: with devised our motto for the 2025 mcbw: “how to design a vibrant debate on no less an issue than how we can shape our future
more strongly than the power of coexistence, greater community. Quite to achieve it. But we need to work urgent, complex challenges of our world. and cooperation, humanity and associates, we seek to explore how limitations. Design works, because design scrutinizing and rethinking everything and our lifeworld. with these focal areas in view, we vibrant community.” Come join this exciting together.
Annual Motto: The Message
Opening Minds:
design awakens curiosity
How can we, as individuals, communities, and societies, change our behavior in a way that modifies our monstrous impact on the Earth into something more sustainable? How can we influence our mindsets to move in the right direction, how can we spark “learning”? To trigger creativity, we need design. Design is also always a process; it questions the status quo and, by doing so, discovers and throws open doors where there were none before. Because design is not only intrinsically curious; it also awakens curiosity in us as humans.
Shaping
Togetherness: design makes people
How can we ensure are being “met where involve themselves and collaborate more we connect players, fields of work and life and automatically? As a tool with visual can often offer easier speech where the aim differing interest groups community project, cultivate (sub-)cultural
Message
Togetherness: people cooperate ensure people feel they where they are,” more proactively, more widely? How can players, disciplines, and life more naturally visual impact, design easier access than aim is to integrate groups in a or to develop and )cultural identities.
Inspiring Empathy:
design points out the human factor
In the face of growing technologization, automation, and virtualization, how can we hone our focus on what is human? How can we, as individuals, strengthen our specific areas of potential and apply them profitably? Design and the design mindset help us to do so by making technologies understandable, easy to operate, and attractive to use. But first and foremost, they highlight the human factor per se, make it visible, and thus help us to turn the spotlight on our creative intelligence and our empathy.
Become A Partner
Our Network
Our network of partners is growing steadily, welcoming more and more renowned partners every year from a variety of disciplines. Here is a selection of our partners, supporters, and sponsors:
Your Participation
Event Partner
As partners of the mcbw, you hold your own events—be they talks, workshops, tours, parties, installations, hackathons, happenings, or screenings—in your own location, at a partner’s location, or in the public space.
Creative Spot
Do you have a store, cafe, gallery, or other location? As a Creative Spot, you enjoy year -round visibility on our website—and during the mcbw, you can generate public attention by organizing your own special events.
We are happy to help you select the right package for your needs.
Your Benefits
Visibility
Belonging
Before and during the mcbw, a host of activities in the city and online heighten public awareness and boost recognition.
You become part of the mcbw community with PR Promotion Set and digital communication media. In addition, we feature your participation in digital (website, social media) and analog form (mcbw magazine, as part of a package).
Networking
At the numerous events, both by mcbw and partners, you can chat and exchange ideas with colleagues, prospects, and partners or catch up with the latest trends and industry news.
Targeting
Your event directly addresses your target group. Bring your expertise to the table to shape the future of the design industry and use the mcbw for lead acquisition or recruitment.
Germany’s Biggest Design Event Over 200 events
Around 300 speakers
Over 65,000 visitors
Overview of Packages
Online Program
Our Online Program enables your target group to find out more about you and your mcbw event(s). You can upload details of times, provide images, links, and PDFs, and post links to booking systems (e.g., Eventbrite) for your activity.
The program goes online beginning of April 2025.
bayern design Community
You can use the Community area of the bayern design website to showcase you and your company and connect with other professional designers, agencies, and designrelated companies and organizations.
Registered users can present themselves by creating a profile and posting articles in various categories.
Digital Communication Material
You can use our key visual, the mcbw logo, and further digital benefits and visuals in your communication to showcase yourself as our partner at the mcbw and feature your event(s).
Your set is available to download as soon as you book the package.
PR Promotion Set Services
By using our PR Promotion Set, you demonstrate that your event and your location are part of the mcbw.
The set includes bags, folded leaflets, a sticker set, a partner badge, magazines, and more.
Social Media Posts, Insta Spotlight Day
From the Classic Package upward, we post your content as social media posts or stories (depending on your selected package) on Instagram or LinkedIn.
The Premium Package includes an exclusive Instagram Spotlight Day with information and photos about your event.
Design Summit
The mcbw design summit is our major conference, featuring numerous national and international speakers, each with their own unique perspective on the annual motto. It offers the ideal opportunity for networking and dialog.
Tickets also available from Eventbrite (no package booking necessary).
Be a speaker at our Design Summit:
If your work or project fits our annual motto and you are interested in talking about it at the Design Summit, send an abstract of your talk to us at: contact@mcbw.de by October 31.
Newsletter
Our mcbw newsletter regularly informs you about selected events and insights about the mcbw.
Depending on your selected package, your event is named or included as a standalone listing in the newsletter.
Magazine
As an Advanced or Premium Partner or Sponsor, the mcbw magazine is your opportunity to showcase yourself with your personal article on our annual motto.
The magazine has a print run of 7,000 copies, (3,000 English, 4,000 German).
The magazine is available at various collection points and is sent to key partners in our international VIP mailing service.
Articles are limited—please sign up by December 6, 2024 !
How to become a Partner
1. Sign up on our website mcbw.de , giving your
2. Select your event or Creative Spot Package.
3. From the start of September 2024 to March 21, event or Creative Spot on the mcbw dashboard.
4. You will receive your PR Promotion Set around
company details.
21, 2025, enter full information about your dashboard. around three weeks before the start of the mcbw.
Signup Deadlines and
Premium and Advanced Packages by December
Basic and Classic Packages by March 21,2025
10% early bird discount to November 22, 2024
20% discount for bayern design association members
December 06, 2024
members to March 21, 2025
Apply for a Wildcard
Convinced you have a unique idea for an event
But short on budget to make it happen? Or perhaps starter, or student? Send your application to us at 28, 2025.
If you’re nominated, we’ll give you free participation Wildcard tickets are strictly limited.
Become a
member of bayern design forum e.V.
The nonprofit organization has supported bayern design GmbH since 1987, acting as a network and sponsor. Its members include prestigious design-related companies, agencies, freelancers, and architects’ offices, as well as Chambers of Commerce and professional and industry associations. This creates the ideal setting for inspiring and dynamic dialog.
Benefit from a wide -ranging program of events, the professional experience of the bayern design community, and a 20% discount on your mcbw Partner Package.
Click → here for more information about the organization.
bayern design GmbH
Office Nürnberg
Luitpoldstraße 3 90402 Nürnberg
Germany
www.bayern-design.de
www.mcbw.de
Office München
Schleißheimer Straße 4 80333 München
Germany
