We’re calling it: It is the year of the Kashta, hence our awesome February cover! We love ourselves a good throwback, and nothing is more fitting than bringing back the Kuwaiti tradition of picnicking outside for the day or setting up camp in the great outdoors. We’ve got so many Kashta-centric features in this issue, from how to prepare and even what to wear! We spoke to Ooredoo’s Senior Director of Corporate Communications Mijbil Alayoub who told us more about the company’s response to the pandemic and how they’ve changed the way they do business, protect their employees, and also support their customers to be more connected to the things that matter to them. Illustrator, animator and artist Sulaiman AlZuhair allowed us to get Up Close and Personal with him to find out more about his work and how he hopes to mentor and support up and coming artists. We also discovered the wonderful world of Three Minutes Marketing, and bring their stories to light. This and much more in our February issue!