PROVEN VISIBILITY FOR YOUR COMPANY BBB Community Sponsorship…reach out and make a difference in your community. Becoming a BBB Community Sponsor positions your business as an important partner in the community. BBB can enhance your company’s reputation through our brand representing consumer trust and confidence. Align your company’s marketing with the BBB Denver/Boulder-one of the most trusted leaders in the marketplace. The value of your community sponsorship encompasses everything from sponsoring an educational event series to marketing to millions of consumers on our state-of-the art website. Through your community sponsorship or co-branding opportunities, your company will reach millions of Denver Metro consumers. Together through our 360 degree co-branding marketing program, we will expand visibility for your business. Become a community sponsor with the BBB, one of the premier business leaders in the Denver market.
Accredited Businesses and Charities *More members than in all Denver Metro Chambers combined
TWO KEY REASONS WHY BUSINESSES BECOME BBB ACCREDITED • For customer trust and confidence • For enhancement of a company’s reputation
4,030,695
3,373,095
Total website visitors in 2013
Total unique website visitors in 2013
BBB leads as the preferred resource of choice for hiring a contractor and online shopping
Rating sources are among the TOP FIVE
7 7 out of 1 0 0 C O N S U M E R S are familiar with BBB
8 4 out of 1 0 0 C O N S U M E R S likely to consult BBB would consult it for contractor purchases
INFLUENCERS
on decision to purchase
7 1 out of 1 0 0 C O N S U M E R S likely to consult BBB would consult for in-person purchases in a business or store
For more than 100 years, BBB has helped millions of consumers find and recommend businesses they can trust. Is your business BBB Accredited? Visit us at becomeaccredited.org *7,723 ABs/ACs as of December 31, 2013. Data collected from the Nielsen Company (2012), Alexa (2013) and CBBB (2013)
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$1
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$1
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$2
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COMMUNITY SPONSOR MENU Event Sponsorship
BBB Foundation
$32,500
$17,500
Optional Donation
Marketing
Event Sponsorship
BBB Foundation
$18,000
$7,000
Optional Donation
Event Sponsorship
BBB Foundation
$3,000
Optional Donation
Marketing
Event Sponsorship
BBB Foundation
$8,500
$1,500
Optional Donation
Marketing
Event Sponsorship
NOTE: Example of suggested sponsorship
$6,000
$1,500
TRUSTEE
PLATINUM
Marketing $12,000 GOLD
SILVER
A representative will contact you to develop your Foundation and Events menu.
0
BRONZE
,0 0 $5
Marketing
Marketing
Event Sponsorship
$4,000
$1,000
SUPPORTING
EXCLUSIVE COMMUNITY SPONSOR ADVANTAGES Based on the Community Sponsor package, benefits may include: • Inclusion in BBB e-blasts and e-newsletters – reaching nearly 20,000 businesses • Social media announcement – reaching over 5,000 followers • Mentioned on BBB phone system – over 2,500 callers per day • Inclusion on website – averaging 500,000 monthly visits to bbb.org/ denver • Announced on BBB weekly radio program • Speaking opportunities at BBB events • Promotion at local trade shows • Reduced pricing on additional locations • Possible inclusion in BBB roundtables
EDUCATION SERIES BUSINES S•
At a Glance
R I• O
OWTH GR
BBB ROI Series Results of Integrity
Sponsorship ������ 4 Programs including: Packages Panels Workshops Event Details ���� Generally held 8:00 - 10:30 am
Expected ������������ 40+ registrants About the ROI Series Attendance Demographics: Professionals of all levels Conventionally, ROI stands for “return on and roles investment.” However, integrity may be the single most important practice in which a company can invest. For businesses to achieve and maintain success, they must see a return on investment. This series explores topics like: Managing Your Competitor, Social Media for Growth, Customer Service, Website Development, SEO/SEM and Ad Words, and Methods of Solving Ethical Problems. Learn about these and other topics to help you grow your business with integrity.
SS SINE • EMP OW BU GROW NT • TH ME ER
BBB Empowerment Series BBB & Mountain States Employers Council Partnership
At a Glance Sponsorship ������ 4 Programs may include: Packages Presentations Panels Workshops
Event Details ���� Generally held 11:00 am - 1:30 pm About the Empowerment Series over lunch including networking, Employees are key to the growth and success of any presentation/panel and Q&A business. An organization with satisfied employees Expected ������������ 80+ registrants demonstrates employee retention, a sense of community, Attendance Demographics: Professional leaders, increased productivity and increased customer loyalty. including executives, entrepreneurs, HR This series partners with Mountain States Employers leaders Council to explore topics like: Generations: Working Together, Creating an Ethical Culture, Instilling Company Standards and Expectations, and How Growing and Keeping Exceptional Employees are good for the bottom line.
At a Glance
ESS • BREAK FA SIN S BU T ‘N ES • GRO W BYT TH
BBB Breakfast ‘N Bytes Software Training Program
Sponsorship ������ 4 Programs including: Packages Trainings Workshops Event Details ���� Generally held 8:00 - 10:00 am
Expected ������������ 40+ registrants About the Breakfast ‘N Bytes Series Attendance Demographics: Professionals of all levels Microsoft Office is one of the world’s most widely used and roles office platforms. According to the 2013 IDC Study: Top Skills Comparison, Microsoft Office is No. 3 on the list of skills most required for tomorrow’s best jobs. This series teaches the most effective and efficient ways to use the Microsoft Office suite and how that translates into growth opportunities for your company.
At a Glance
SINESS • GO BU VE R T EN NM • GROWTH
BBB Government Program Education and Business Opportunities
Sponsorship ������ 2 Programs including: Packages Panels Presentation Event Details ���� Generally held 8:00 - 10:30 am including networking, presentation/panel and Q&A
About the BBB Government Program Expected ������������ Demographics: Professional In any business, there are legislative issues that impact Attendance leaders, including executives, your business. As a business owner, knowing and entrepreneurs, marketing leaders understanding these issues can impact your employees, customers and even your bottom line. This program explores an introduction to government sales and acquisition for vendors and contractors, shares information on important Colorado legislation that effects businesses as well as shares how the Attorney General’s office is shaping Colorado business practices today.
SERIES SPONSORSHIP OPPORTUNITIES These BBB programs provide a cross section of professionals the opportunity to discuss best practices, lessons learned and learn applicable business practices to grow their businesses. Series sponsors get a unique opportunity to target their message to an exclusive group of industry leaders and business professionals, elevating brand awareness.
Series Presenting Sponsor ($5,000 Exclusive) PRE-EVENT • Premier placement of logo on all event promotional material including event branding banners • Premier placement of sponsor logo on each series’ event webpage • Logo included on event banners rotating on BBB homepage for upcoming events • Premier placement of logo in event e-blasts to nearly 6,000 professionals • Social media mentions
AT-EVENT • Logo on name badges worn by event attendees • Branding on electronic stage signage at event (when applicable) • Invitation to provide a door prize to be given away during event • Verbal recognition at event as Presenting Sponsor • Opportunity to introduce speakers at two events • Opportunity to provide a panelist or moderator for one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates. • 10 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)
Series Title Sponsor ($2,500 Exclusive) PRE-EVENT • Elevated placement of logo on all event promotional material • Elevated placement of sponsor logo on each series’ event page • Elevated placement of logo in event e-blasts to nearly 6,000 professionals
AT-EVENT • Branding on electronic stage signage at event (when applicable) • Invitation to provide a door prize to be given away during event • Verbal recognition at event as Title Sponsor • Opportunity to introduce speakers at one event • 5 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)
Series Co-Sponsor ($1,500) PRE-EVENT • Logo on all event promotional material • Logo on each series’ event page • Logo in event e-blasts to nearly 6,000 professionals
AT-EVENT • Branding on electronic stage signage at event (when applicable) • Verbal recognition at event as Title Sponsor • 2 tickets to each series event to use how you like (you can send guests from your company, other companies, clients, etc.)
2014 BBB SIGNATURE NETWORKING EVENT Join your local BBB on August 14, 2014 and wager your luck at Monte Carlo Night—an exciting evening of food, drink, and the chance to win big! This event is a great way to meet other Denver/Boulder area business owners or to just get out for a relaxing night of entertainment. Just like the James Bond films that took place in Monte Carlo, you’ll be a treated to a glamorous night of intrigue and just the right amount of risk. Here at your BBB, we’re committed to serving our Accredited Businesses and our local consumers, but we also like to have a little fun! Keep an eye on the events section of our website as we’ll be posting more details as the event approaches. We aren’t bluffing—it’s going to be great!
DENVER.BBB.ORG HOME PAGE
Website Sponsor Banners and Video on BBB Website Increase your exposure to consumers on denver.bbb.org. Nearly 3.4 million unique visits in 2013 Premium placement on Home Page, Business Search Page, Video Page and News Center! Home Page Sponsor Banners & Video 12 Months...........................................$900 Plus video production one-time fee for 15-second commercial............$300 Home Page Rotating Banner 12 Months........................................ $1,500
Home Page Sponsor Banner & Video
Home Page Rotating Banner
ONLINE DIRECTORY HOME PAGE More than 300,000 online directory visits!
findabbbcompany.org
CREATE
Create your own unique package of listings and promotional opportunities.
Billboard Map Pins (CS Only)
Online Directory Home Page Carousel (CS Only)
Bottom Rail Logo on Home Page 12 Months.......$2,500
Your company logo here. Bottom Rail Logo
ONLINE DIRECTORY TYPE OF BUSINESS PAGE
TARGET
Target your ad space specific to your industry.
Map Pins
Premium Listing
TOB Page Carousel FLIGHT 1............ $3,000 FLIGHT 2........... $2,500 FLIGHT 3........... $2,000 FLIGHT 4............$1,500
Industry Page Carousel FLIGHT 1............ $2,500 FLIGHT 2........... $2,000 FLIGHT 3............$1,500 FLIGHT 4............$1,000
Featured Listing
1st Position Side Banner
Enhanced Listing
Online Directory TOB Page Carousel
2nd Position Side Banner Logo Listing
Premium Listing Does not rotate with other advertisers.
FLIGHT 1.............$5,000 FLIGHT 2........... $4,000 FLIGHT 3............$3,000 FLIGHT 4.............$1,500
TOB Side Banner 1st Position
AB Only Side Banner 1st Position
Featured Listing
Rotates with max of 3 other advertisers
Rotates with max of 3 other advertisers
FLIGHT 1............ $3,000 FLIGHT 2........... $3,000 FLIGHT 3............ $1,500 FLIGHT 4............ $1,000
12 Months............ $500
Enhanced Listing
TOB Side Banner 2nd Position
12 Months............ $300
Rotates with max of 5 other advertisers
Rotates with max of 3 other advertisers
Rotates with max of 2 other advertisers
FLIGHT 1.............$3,500 FLIGHT 2............ $2,500 FLIGHT 3.............$1,500 FLIGHT 4............ $1,000
FLIGHT FLIGHT FLIGHT FLIGHT
1.............$2,000 2.............$1,500 3............ $1,000 4............. $ 700
FLIGHT 1.............$2,500 FLIGHT 2............$2,500 FLIGHT 3............ $1,000 FLIGHT 4.............$ 500
AB Only Side Banner 2nd Position Rotates with max of 3 other advertisers
Logo Listing 12 Months............ $300 Additional.............$ 50
Coupon/Special Offer 12 Months............. $150 Additional.............$ 50 All products offered for 12-month duration.
BBB COMMUNITY GUIDE/CO-BRANDED BILLBOARDS
BBB Community Guide
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The BBB Community Guide Offers Dynamic Marketing Solutions • Quarterly Publication • Valuable, Industry Specific Information for Consumers • Powerful Marketing Tool • Direct Mail and Rack Distribution • 75,000 Copies Each Publication Full Page Color....................................................$2,475 Half Page Color................................................... $1,550 Quarter Page Color.............................................$ 795
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Co-Branded Billboards Billboards provide impact, dominance and prestige to your advertising campaign. • Located at highly visible locations • Billboards often creative flexibility • Easier than ever to reach target audiences 14’ X 48’...... Rotary Bulletin......2 Months......$6,599 10’ X 30’..... Rotary Bulletin......2 Months......$5,899 Multiple locations in Metro area.
CO-BRANDED BUSES/LIGHT RAIL
Co-Branded Buses Reach a captive audience with RTD Transit • Advertising where consumers live, work and play! • Full-color transit messages deliver quick impressions, 24/7 in Metro Denver. Bus Kings................. 20 Buses.... 2 Months..... $9,499 Bus Queens............ 20 Buses.... 2 Months....... $7,199 ..................................... 10 Buses....3 Months.......$5,199 .......................................4 Buses....3 Months.......$2,199 16th St. Mall............. 30 Buses.... 2 Months.......$3,199 Denver/Boulder.... 50 Buses.... 2 Months..... $3,999
Co-Branded Light Rail Light Rail advertising captures the Denver Metro consumers in a bold way! • Reach Denver Metro consumers in a bold way • Market to downtown campuses, sports fanatics, Denver Convention Center, restaurants and night life • Eye-level messages in passengers’ direct line of sight • Excellent coverage along major arteries and commuter routes Interior Cards................... 2 months.............$5,299 20 Michelangelos........... 2 Months.............$5,299 Mural Train........................ 2 Months.............$5,299 *Sources: Scarborough USA and 2011 US Census
SCHOLARSHIPS • TORCH AWARDS 2013 Scholarship Recipients
TM
18, 2013 October BOULDER $ 5,000 s le al V l Migue rs DATE
Foundation Scholarship The BBB of Integrity Student
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Preparing an ethical workforce is essential in generating economic growth in Colorado. BBB Foundation scholarships provide opportunities for students who are economically challenged to have a road to success. Scholarships awarded range from $500 to $10,000 and include both general scholarships as well as industry specific scholarships.
DENVER
Keylen Villagrana Juarez West High School $10,000 Scholarship
2013 Torch Awards Winners
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Miguel Valles Rikki Salas Grand Valley West High School High School $1,000 Scholarship $5,000 Scholarship
The Torch Awards for Marketplace Trust offers companies the opportunity to promote their business with unparalleled brand visibility in front of more than 400 of Colorado’s business leaders. The event’s outstanding sponsorship levels include: Presenting (Exclusive), Platinum (3), Gold (6), Silver (12), VIP Reception (Exclusive), and Dessert (Exclusive) and range from $3,000—$20,000.
Dave Ryan Big Brothers Big Sisters of Colorado Nonprofit
John Gibson Swingle Lawn, Tree & Landscape Care Large Business
Chris Cumpton Integrity Electrical Small Business
STUDENTS • INTERNSHIPS • YOUTH • FUNDRAISING
THE MISSION of the BBB
Foundation, a 501 (c)(3) nonprofit, is to support the future of the Denver/Boulder business community, raising up an ethical workplace for tomorrow, by creating both ethics education and opportunities such as scholarships and internships for students and youth. The Foundation’s programs include BBB Student of Integrity Scholarships, Smarts Program, Online Safety, and Business Leaders of Tomorrow as well as partnering with BBB Denver/Boulder in the Torch Awards for Marketplace Trust.
Raising Up an Ethical Workplace for Tomorrow
SMARTS Program A PROFESSIONAL MENTORING INTERNSHIP
Founded in 2011, the SMARTS program provides entry level office tasks and a supportive environment for those preparing to enter or re-enter the workforce. The program offers both diverse interns and extensive reach into the community. TM
Raising up leaders with integrity is crucial to creating an ethical marketplace for tomorrow. New in 2014, BBB Business Ethics curriculum is designed to be implemented in partner programs such as the Denver Scholarship Foundation, University of Denver, Denver Public Schools, Adams County Schools and more.
Delish! a tasting TM
Come enjoy Colorado-grown wine and beer while mingling among business leaders and professionals at the first annual tasting. With great food, wonderful Colorado beer and wine, and an evening dedicated to pure networking, you are bound to make lasting connections.
nline Safety TM
Today’s youth use technology and digital communications more than any generation before them. As a result, they are more vulnerable to online scams, identity theft and other unforeseen threats. BBB Online Safety curriculum teaches youth safe and ethical online practices.
SERVING OUR COMMUNITY
CONSUMERS
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BBB Denver/Boulder 1020 Cherokee Street, Denver, CO 80204 4730 Table Mesa Drive Suite E-101, Boulder CO 80305 Phone 303.758.2100 • info@denver.bbb.org denver.bbb.org • boulder.bbb.org • www.denver.bbb.org/foundation • becomeaccredited.org This publication created by Vickie Denham, Graphic Designer, BBB Denver/Boulder. BBB Serving Denver/Boulder is a membership-based nonprofit 501(c)(6) organization dedicated to promoting and fostering the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence. Founded locally in 1951 and an active member of the Council of Better Business Bureaus (CBBB) based in Arlington, VA, the BBB Serving Denver/Boulder offers free information on businesses and charities in addition to dispute resolution, mediation, and arbitration services. Along with The BBB Foundation, a 501(c) (3) nonprofit dedicated to consumer, business and marketplace education, the BBB provides 24-hour services through its automated inquiry line at 303.758.2100 and website at denver.bbb.org. Our offices are located at 1020 Cherokee Street, Denver, Colorado 80204. Donations to the BBB Foundation may be tax deductible as a charitable contribution; some donations may be tax deductible as a business expense for corporations. All sponsorship monies and funds collected will be considered as unrestricted unless the donor requests that the funds be used for a specific purpose. May 28, 2014
This publication created and co-designed by Vickie Denham, Graphic Designer, BBB Serving Denver/Boulder.