2015 Events Catalog

and Success!

nice

control

legal

truth

daily

available

responsive

right

leader clients

integrity

goals

morality

control

marketing

industries

transparency

informed

code

TRUST

helpfulness issues

people

time

money

justice

open

honor

results

companies

privacy

honesty

Trust, Integrity

life promise

& Foundation...

reporting disclosure

marketplace

relationships

ethics

BBB Denver/Boulder

standards prosperity powercooperation

with

fair

Partner

philosophy

conduct customers

information

strategy

A Fun Night of Gaming, Music and Food!

2015 BBB Denver/Boulder

denver.bbb.org TomorrowsMarketplace.org

tomorrowsmarketplace.org

TRUST in the Marketplace BBB VISION AND MISSION BBB is a private, nonprofit organization that provides services and programs to assist businesses, consumers, donors. and charities. The focus of BBB’s activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, effective dispute resolution, and charity accountability.

BBB was established in 1912 with your local BBB Serving Denver/Boulder opening in 1951. Today there are 112 BBB’s across the nation and Canada representing more than 400,000 BBB Accredited Businesses and serving millions of consumers and other companies. BBB offers services and outreach initiatives throughout a 12-county metro service area. Having more than 100 years of strength in its brand, your BBB continues to be competitive and relevant by offering educational programs and services in the ever-changing global marketplace.

Our Vision An ethical marketplace where buyers and sellers can trust each other.

Our Mission To be a leader in advancing marketplace trust.

BBB accomplishes this mission by: • Creating a community of trustworthy businesses and charities • Setting standards for marketplace trust • Encouraging and supporting best practices • Celebrating marketplace role models, and; • Denouncing substandard marketplace behavior

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LEADER in the Community LOCAL IMPACT OF BBB IN 2014 T O TA L WEBSITE VISITS

BBB COMMUNITY GUIDE REACHE D

3,011,500

300,000

T O TA L PAG E VI E WS

LOCAL BUSINESS REVIEWS READ

6,514,900

4,281,331

Accredited Businesses and Charities

TWO KEY REASONS WHY BUSINESSES BECOME BBB ACCREDITED • For customer trust and confidence • For enhancement of an organization’s

reputation

6,514,900

1,300,000

Total website pageviews in 2014

Total Facebook impressions in 2014

*December 31, 2013: 7,723 Accredited Businesses and Charities Data collected from the Nielsen Company (2012), Alexa (2013), CBBB (2013), and MGA Communications (2013)

3 2

Value from Partnership PARTNERSHIP IS KEY Grow your organization’s visability.

BBB Denver/Boulder & Foundation will work with you to determine the best value for your organization’s specific goals and desired outcomes from your investment.

INVESTMENT VALUE Reach

Leadership

Messaging

Community

Targeted Audience

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•

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•

•

•

Web

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Social Media

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Branding and Advertising PR

Direct Mail Day of Event

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OVERVIEW of Opportunities HIGHLIGHT YOUR BUSINESS

Attracting more than 450 attendees, this event recognizes one small, medium and large business, and one small and large nonprofit that actively demonstrate ethical practices in the communities in which they operate. Over the past 11 years, the BBB Foundation has honored 26 Torch Awards recipients. Plan to join us on November 5, 2015 at Wings Over the Rockies.

Looking for a way to connect with business leaders?

Join your local BBB Serving Denver/Boulder at our annual event, Moonlight Over Monte Carlo—an exciting evening of fun casino gaming, food, drink, music, dancing and an amazing silent auction. Plan to join us on May 14, 2015 at Mile High Station.

Visit denver.bbb.org for a list of current events and workshops.

BUSINES S•

A Fun Night of Gaming, Music, Dancing, Food & Libations!

R I• O OWTH GR

BBB ROI SERIES ®

Results of Integrity

Conventionally, ROI stands for “return on investment.” However, integrity may be the single most important practice in which a company can invest.

Join our Lunch ‘n Learn educational workshops that are designed to enhance and grow your business.

Sponsorship ���������� 10+ Programs including: Packages, Panels, Workshops Event Details �������� Generally held 11:00 am - 1:00 pm Expected ���������������� 30+ registrants Attendance ����������� Demographics: Professionals of all levels and roles Topics Include: Social Media, Branding Your Business, Search Engine Optimization (SEO), Marketing for Small Businesses, Customer Service and much more.

Tickets are discounted for BBB Accredited Businesses and Charities 4

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SPRING ANNUAL EVENT OPPORTUNITIES Partner with us for a night of celebration as we thank our BBB Accredited Businesses and Charities. This FREE annual event is designed to bring us together in a festive atmosphere. Last year we had close to 600 attendees who enjoyed the evening!

Review the sponsorship opportunities below, and choose your level of participation. Contact Lynn Kensinger today to reserve your sponsorship at lkensinger@boulder.bbb.org or 303.498.0812.

A Fun Night of Gaming, Music, Dancing, Food & Libations!

AT EVENT

PRE-EVENT

SPONSORSHIP LEVELS LEVELS

PLATINUM

GOLD

SILVER

BRONZE

COPPER

NETWORKING

AVAILABILITY

Exclusive

3 Available

5 Available

7 Available

10 Available

15 Available

YES

YES

Four weeks prior to event social media shout-out

YES

Signage outside the venue

YES

Opportunity to greet guests

YES

Logo on BBB website homepage - receives more than 350,000 web visits per month

YES

YES

Logo or name on BBB website event page

YES

YES

YES

YES

Logo on BBB website sponsorship page

YES

YES

YES

YES

Branding in event e-blasts to more than 50,000 professionals each week

YES

YES

YES

Logo or name in event promotional material

YES

YES

YES

YES

YES

Logo on name badges worn by event attendees

YES

YES

Branding on electronic signage at event

YES

YES

YES

YES

YES

YES

Logo or name in event program

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

$7,500

$5,000

$2,500

$1,000

$500

Table at event - opportunities for one-on-one conversation with each attendee Opportunity to provide a gift to each attendee - to be distributed at your table Logo on event/gaming table

TOTAL INVESTMENT $ 10,000

6

SERIES Event Sponsorship BUSINES S•

R

I• O OWTH GR

BBB ROI SERIES Results of Integrity

Join our Lunch ‘n Learn educational workshops that are designed to enhance and grow your business.

7

Customize

Your Investment

Conventionally, ROI stands for “return on investment.” However, integrity may be the single most important practice in which a company can invest. For businesses to achieve and maintain success, they must see a return on investment. This series explores topics like: Branding Your Business, Search Engine Optimization (SEO), Websites for Small Businesses, Financing Your Business, Social Media and much more.

Tickets are discounted for BBB Accredited Businesses and Charities.

INVESTMENT LEVELS LEVELS

PRESENTING

TITLE

COSPONSOR

Exclusive

6 Available

10 Available

Logo in event promotional material

Premier placement

Elevated placement

•

Logo on all electronic event banners

•

Logo on each series’ event webpage

Premier placement

Elevated placement

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•

•

•

Premier placement

•

Recognition in BBB Social Media channels

•

•

Logo on name badges worn by event attendees

•

PRE-EVENT

AVAILABILITY

Logo included on BBB homepage in rotating event banners for upcoming events homepage recieves over 500,000 web visits per month Branding in event e-blasts to nearly 50,000 professionals each week

Branding on electronic stage signage at events (when applicable)

Premier placement

Invitation to provide a door prize to be given away during events

•

Verbal recognition at events as Presenting Sponsor

AT EVENT

Opportunity to introduce speakers at event

Elevated placement

•

•

•

•

at least 2

1

Opportunity to provide a Moderator for at least one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates.

•

Opportunity to provide a panelist or moderator for one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates.

•

•

Event Tickets (per event) - you can send guests from your company, other companies, clients, etc.

10

5

3

Opportunity to provide sponsor materials at event to attendees

•

•

•

$5,000

$2,500

$1,500

TOTAL INVESTMENT

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BBB FOUNDATION BOULDER MISSION To support the future of the Denver/Boulder business community, raising up an ethical marketplace for tomorrow, by creating both ethics education and opportunities for students and youth.

THE NEED SUCCESS

CHEATING

95% of students said they participated in some form of cheating, whether it was on a test, plagiarism or copying homework.

Nearly 60% of youth say that in the real world, successful people do what they have to do to win, even if others consider it cheating.

GRADUATE STUDENTS CHEAT TOO 56% of Business Students

48% of Education Students

54% of Engineering Students 45% of Law Students

STEALING 40% of males say they stole something from a store in the past 12 months.

30% of females say they stole something from a store in the past 12 months.

THE GOOD NEWS 95% of youth agreed that in business and the workplace trust and honesty are essential.

ge st s ics .

95% of youth agreed that being thought of as ethical and honorable is a high priority.

B e th

BB id ga Fou b r ti p b n d a t i o n e st a etween thes

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ETHICAL?

2015 brings added focus and drive along with enhanced sponsor visability

Students reached: University Middle/High School Primary School

More than 1,000 donations in 2014

Student outreach specific to your 12-county area

Launch of new ethics certification program in 2015

$50,500 in scholarships planned for 2015

ANNUAL

Investor Overview

Raising Up an Ethical Marketplace for Tomorrow TOTAL ANNUAL INVESTMENT $25,000

FOUNDING INVESTOR HIGH LEVEL BENEFITS 33 $2,500 contribution towards Founding Investor logo and recognition as one of 6 exclusive Founding Investors for lifetime of BBB Foundation 33 Recognition as Founding Investor on BBB Foundation website for duration of Founding Investor contribution

33 $12,500 contribution towards choice of event sponsorship levels (levels range from $1.5k - $20k)

33 Recognition as Founding Investor on all general materials for the BBB Foundation for duration of Founding Investor contribution*

33 Levels for each event include Presenting (exclusive), Title (3 available), CoSponsor (unlimited) and specialized lower level options

33 $5000 contribution towards choice of scholarship

33 Recognition as Founding Investor on all general emails for the BBB Foundation for duration of Founding Investor contribution*

33 All benefits related to and recognition at chosen levels

33 Opportunity to copresent scholarship at Torch Awards event held in fall

33 $5000 contribution towards choice of program

33 All benefits related to and recognition at chosen levels

33 Branding for chosen program on all related emails, materials, etc

33 Opportunity to participate on Scholarship Committee

33 All benefits related to and recognition at chosen levels

*Materials and emails specific to programs will recognize investor levels specific to that program or event.

33 Opportunity to participate on steering committee for related event

TM

33 Branding on chosen scholarship and all related emails, materials, etc

SMARTS Program A PROFESSIONAL MENTORING INTERNSHIP

nline Safety TM

33 Opportunity to participate on program Committee

Allocation amounts are only recommended amounts. Customization based on your organization's priorities is available.

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As the Foundation’s largest fundraising event of the year and attracting more than 500 attendees, this event recognizes one small, medium and large business, and one small and large nonprofit that actively demonstrate ethical practices in the communities in which they operate. Over the past 11 years, the BBB & Foundation has honored 26 Torch Awards recipients.

Highly acclaimed professional business event with enhanced sponsor visability

More than 530 registrants in 2014 a 23% increase of 2013

7 organization awards given in 2014!

4 Businesses and 3 Nonprofits.

$50,500 in scholarships planned in 2015. Up 66% from 2014 and up 186% from 2013.

Demographics: Entreprenuers, policy makers, academics, businesses, nonprofits

VIP Party Awards Event Scholarships Foundation Fundraiser

John Hammersmith Hammersmith Management, Inc. 2014 Torch Award Winner Large Business Category

11

TORCH EVENT

Investment

INVESTMENT LEVELS LEVELS

PRESENTING

PLATINUM

GOLD

SILVER

VIP

DESSERT

Exclusive

3 Available

6 Available

12 Available

Exclusive

Exclusive

Branding in event promotional material

Logo with premier placement

Logo

Logo

Name only

Logo

Branding on BBB website Torch Awards event page

Logo with premier placement

Logo

Logo

Name only

Logo

•

•

•

•

•

Logo with premier placement

Logo with elevated placement

Logo

Name only

Logo

•

•

PRE-EVENT

AVAILABILITY

Logo and sponsor description on BBB website Torch Award sponsorship page

Branding in event e-blasts to more than 25,000 professionals each week Branding on VIP Reception invitation

•

Recognition in BBB Social Media channels

Logo on desserts

Targeted branding Logo with front cover placement

AT EVENT

Branding in event program

Logo

Logo

•

Name only

Name only

Logo on name badges worn by event attendees

•

Branding on electronic stage signage at event

•

•

Opportunity to be recognized as an Award Category Sponsor

2 Categories

1 Category

Featured logo during presentation of sponsored awards

2 Categories

1 Category

Opportunity to co-present sponsored awards

2 Categories

1 Category

Event Tickets

3 Tables of 10

2 Tables of 10

1 Table of 10

1 Table of 10

2 Table of 10

Logo on your sponsor's reserved tables

•

•

•

•

•

VIP Reception Tickets

10

8

4

2

15

Recognition by emcee during dinner

•

•

•

•

•

Recognition by emcee during VIP Reception

•

Invitation to provide a door prize to be given away during lunch

•

Opportunity to provide gift bag with logo to attendees

•

Opportunity to provide a gift in each attendee bag (to be distributed as attendees exit the event)

•

1 Table of 10 2

•

•

•

Dinner & VIP reception

Invitation for CEO to participate in introductory remarks

POST - EVENT

•

VIP

Branding in BBB Annual Report

Logo with premier placement

Logo

Logo

Name only

Logo

Name only

Branding on BBB Foundation 2014 Donor web page

Logo with premier placement

Logo

Logo

Name only

Logo

Name only

•

•

•

$15,000

$10,000

$5,000

Post-event selection of professional photos from event for potential marketing opportunities TOTAL INVESTMENT

• $2,500

$10,000

$3,500

12

TM

Preparing an ethical workforce is essential in generating economic growth in Colorado. BBB Foundation scholarships provide opportunities for students who are economically challenged to have a road to success. Scholarships awarded range from $500 to $10,000 and include both general scholarships as well as industry specific scholarships.

Criteria for 2014 Student of Integrity Scholarships

Integrity, leadership and community involvement

Passionate character builder

Academic Excellence

Financial Need

Attendance at a Colorado higher education institution Juan Dimas Denver Center for International Studies 2014 $10,000 Scholarship Recipient

13

SCHOLARSHIP

Investment

"Winning the BBB Student of Integrity Scholarship helped me believe in myself and take on the many obstacles of senior year with confidence, perseverance and motivation. This organization helped me believe that there is support for any student regardless of their background or income. If you can dream it, believe it and it will come true!"

Keylen Villagrana Juarez, West High School 2013 $10,000 Recipent

POST - EVENT

AT EVENT

PRE-EVENT

INVESTMENT LEVELS LEVELS

INDUSTRY

INTEGRITY ***

INTEGRITY**

INTEGRITY*

SMARTS

AVAILABILITY

3 Targeted

Exclusive

3 Targeted

6 Targeted

3 Available

Logo in Scholarship promotional material

Branded with specific scholarship

Logo with premier placement

Logo

•

•

Logo on BBB website Scholarship page

Branded with specific scholarship

Logo with premier placement

Logo

•

•

Logo in Scholarship Announcement e-blasts to nearly 6,000 professionals

Branded with specific scholarship

Logo with premier placement

Logo with elevated placement

•

•

Branding in Torch event program

Branded with specific scholarship

Logo

Logo

Name only

Name only

Branding on electronic stage signage at event

•

•

•

•

•

Opportunity to co-present Scholarship

•

•

•

•

•

1/5 Table of 5

1/5 Table of 5

2

1

1

Logo on your sponsor's reserved tables

•

•

VIP Reception Tickets

2

2

1

1

1

Recognition by emcee during scholarship presentation

•

•

•

•

•

Branding in BBB Annual Report

Logo

Logo

Name only

Name only

Name only

Branding on BBB Foundation 2014 Donor web page

Logo

Logo

Name only

Name only

Name only

•

•

•

•

•

$10,000

$10,000

$5,000

$2,500

$1,000

Torch event tickets

Post-event selection of professional photos from Torch for potential marketing opportunities TOTAL SCHOLARSHIP AMOUNT (investment must be at least 30% of total scholarship amount to receive these benefits)

14

SERVING Twelve Counties Boulder

Broomfield Denver

Gilpin n

Adams Jeff ers o

Clear Creek

Douglas

Arapahoe

Yuma Washington

Elbert

BBB DENVER/BOULDER 12-COUNTY SERVICE AREA

Better Business Bureau (BBB) is a private, nonprofit organization that provides services and programs to assist consumers, businesses, donors, and charities. The focus of BBB’s activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, effective dispute resolution and charity accountability. The services and programs offered by BBB, help consumers be more informed, and help businesses “grow” with integrity at their core.

The BBB’s history dates back to 1912 making it one of the most successful nonprofit organizations in the U.S. Originally, the BBB started out as “Vigilance Committees” of Advertising Clubs, established to correct abuses in advertising. They very quickly broadened their function to monitor other marketplace activities and business performance.

Today, there are 112 Better Business Bureaus in the U.S. and Canada. Each BBB is responsible for monitoring businesses that are headquartered in its region. BBB Denver/Boulder is proud to serve 12 counties and millions of consumers, and more than 100,000 businesses in the area since 1951.

BBB Foundation manages resources wisely and up to two thirds of funding goes directly toward program resources and scholarships.

If you would like to donate to your BBB Foundation today, visit us online at TomorrowsMarketplace.org or call 303.996.3974

Carol Garton VP, Marketing

Aimee Charlton VP, Foundation

Teri Martinez Director of Events & Outreach

BBB Denver/Boulder & Foundation 1020 Cherokee Street Denver, CO 80204 tmartinez@denver.bbb.org Denver.BBB.org