2014 Sponsorship Catalog

customers

fairly

business

open helpful

relations

justice ethical

industries

honor privacy

philosophy

right justice

morality

policy

leader disclosure

integrity

clarity

code

cooperation

standards

executive

promise

priorities

life

results marketplace

available

time

truthful

control

informed

modeling

responsive

daily

• GROWTH NT ME N

ETHICS trust

transparent

Partner

marketing

prosper

rights

nice reporting perspectives

goals

issues

conduct

honesty

control

SINESS • GO BU VE R

legal

consider

information

companies

money

people

powerful clients management

strategy

with

BBB Denver/Boulder

BUSINES

S•

S SINES • EMP OW BU

R

I•

GROW NT • TH ME ER

O

OWTH GR

& Foundation...

Trust, Integrity and Success!

ESS • BREAK FA SIN S BU

T

‘N

ES • GRO W BYT TH

Delish! a tasting TM

2014 Denver/Boulder

denver.bbb.org TomorrowsMarketplace.org

tomorrowsmarketplace.org

TRUST in the Marketplace BBB VISION AND MISSION BBB is a private, nonprofit organization that provides services and programs to assist businesses, consumers, donors. and charities. The focus of BBB’s activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, effective dispute resolution, and charity accountability.

BBB was established in 1912 with your local BBB Serving Denver/Boulder opening in 1951. Today there are 112 BBB’s across the nation and Canada representing more than 400,000 BBB Accredited Businesses and serving millions of consumers and other companies. BBB offers services and outreach initiatives throughout a 12-county metro service area. Having more than 100 years of strength in its brand, your BBB continues to be competitive and relevant by offering educational programs and services in the ever-changing global marketplace.

Our Vision An ethical marketplace where buyers and sellers can trust each other.

Our Mission To be a leader in advancing marketplace trust.

BBB accomplishes this mission by: • Creating a community of trustworthy businesses and charities • Setting standards for marketplace trust • Encouraging and supporting best practices • Celebrating marketplace role models, and; • Denouncing substandard marketplace behavior

1

LEADER in the Community LOCAL IMPACT OF BBB IN 2013 T O TA L WEBSITE VISITS

BBB COMMUNITY GUIDE REACHE D

4,030,695

300,000

T O TA L U N I Q U E WEBSITE VISITS

LOCAL BUSINESS REVIEWS READ

3,373,095

3,152,485

Accredited Businesses and Charities

TWO KEY REASONS WHY BUSINESSES BECOME BBB ACCREDITED • For customer trust and confidence • For enhancement of an organization’s

reputation

4,030,695

3,373,095

Total website visitors in 2013

Total unique website visitors in 2013

*December 31, 2013: 7,723 Accredited Businesses and Charities Data collected from the Nielsen Company (2012), Alexa (2013), CBBB (2013), and MGA Communications (2013)

3 2

Value from Partnership PARTNERSHIP IS KEY Grow your organization’s visability.

BBB Denver/Boulder & Foundation will work with you to determine the best value for your organization’s specific goals and desired outcomes from your investment.

INVESTMENT VALUE Reach

Leadership

Messaging

Community

Targeted Audience

•••

•••

•

•

••

••

•

•

•

•

Web

•••

•

••

••

•

Social Media

•••

•

••

•••

•

••

••

••

•

••

•

•••

•••

•••

•••

Branding and Advertising PR

Direct Mail Day of Event

3

OVERVIEW of Opportunities HIGHLIGHT YOUR BUSINESS August 13, 2014

October 30, 2014

June 4, 2014

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Quarterly Series BUSINES S•

SINESS • GO BU VE R

R

• GROWTH

OWTH GR

NT ME N

I• O SS • EM SINE PO BU W

BBB ROI Series Results of Integrity

‘N

ES • GRO W BYT TH

BBB & Mountain States Employers Council Partnership

ESS • BREAK FA SIN S BU T

GROW NT • TH ME ER

BBB Empowerment Series

BBB Government Program Education and Business Opportunities

BBB Breakfast ‘N Bytes Software Training Program

4

August 13th Join your local BBB on August 13th at Mile High Station and wager your luck at Monte Carlo Night— an exciting evening of food, drink, and the chance to win big! This event is a great way to meet other Denver/Boulder area business owners or to just get out for a relaxing night of entertainment. Just like the James Bond films that took place in Monte Carlo, you’ll be a treated to a glamorous night of intrigue and just the right amount of risk. Here at your BBB, we’re committed to serving our Accredited Businesses, Charities, and our local consumers, but we also like to have a little fun!

Keep an eye on the events section of our website as we’ll be posting more details as the event approaches. We aren’t bluffing—it’s going to be great!

5

SIGNATURE Event Sponsorship MOONLIGHT OVER MONTE CARLO TAKEN BY

LEVELS

PRESENTING

TITLE

COSPONSOR

SUPPORTING

TABLE

AVAILABILITY

Exclusive None Remaining

4 Available

7 Available 6 Remaining

10 Available

15 Available

Premier placement

Logo

Logo

Name

Logo

Name

•

Logo in event promotional material

PRE-EVENT

Logo on BBB website homepage - receives over 500,000 web visits per month

Premier placement

Elevated Logo

Logo on BBB eNewsletter - sent to 30,000 professionals and consumers

Premier placement

Logo

Logo and sponsor description on BBB website sponsorship page

Premier placement

Elevated placement

•

Branding in event e-blasts to more than 50,000 professionals each week

Premier placement

Elevated placement

•

Recognition in event promotional YouTube video

Premier placement

•

•

•

•

Logo

Logo

Logo

In reference to chosen game tables

In reference to chosen game table

Logo in event program

Logo on table guide in program Logo on name badges worn by event attendees AT EVENT

•

Logo on BBB website event page

Recognition in BBB Social Media channels

POST EVENT

SPONSORSHIP LEVELS

Name

In reference to chosen game table In reference to chosen game table

•

Branding on electronic signage at event

Logo

Logo

Logo

Premier placement

•

•

Event Tickets

20

10

5

Invitation to provide a prize for the winners’ auction (branded in evening guide)

•

•

•

Opportunity to provide gift bag with logo to attendees

•

Opportunity to provide a gift to each attendee (to be distributed at your table)

•

•

•

Logo on game table

2

1

Post-event selection of professional photos from event for potential marketing opportunities

•

•

•

•

•

$7,500

$5,000

$2,500

$1,000

$500

6’ table at event - opportunities for one-on-one conversation with each attendee

TOTAL INVESTMENT

Name

3

2

1

6

SERIES Event Sponsorship INCREASE YOUR VISABILITY BUSINES S•

AT A GLANCE R

I• O OWTH GR

BBB ROI Series Results of Integrity

Sponsorship Packages

4-5 Programs including Panels & Workshops

Event Details

Generally held from 7:30 - 10:00am including networking, presentation/ panel and Q&A

Expected Attendance

40 - 80 registrants including: Professional leaders, including executives, entrepreneurs, marketing leaders

Conventionally, ROI stands for “return on investment.” However, integrity may be the single most important practice in which a company can invest. For businesses to achieve and maintain success, they must see a return on investment. This series explores topics like: Managing Your Competitor, Social Media for Growth, Customer Service, Website Development, SEO/SEM and Ad Words, and Methods of Solving Ethical Problems. Learn about these and other topics to help you grow your business with integrity.

AT A GLANCE

SS • EM SINE PO BU W GROW NT • TH ME ER

BBB Empowerment Series BBB & Mountain States Employers Council Partnership

Sponsorship Packages

4-5 Programs including Presentations & Workshops

Event Details

Generally held from 7:30 - 10:00am including networking, presentation/ panel and Q&A

Expected Attendance

40 - 80 registrants including: Demographics: Professional leaders, including executives, entrepreneurs, HR leaders

Employees are the key to the growth and success of any business. An organization with satisfied employees demonstrates employee retention, a sense of community, increased productivity and increased customer loyalty. This series partners with Mountain States Employers Council to explore topics like: Generations: Working Together, Creating an Ethical Culture, Instilling Company Standards and Expectations, and How Growing and Keeping Exceptional Employees are good for the bottom line.

AT A GLANCE

ESS • BREAK FA SIN S BU T

‘N ES • GRO W BYT TH

BBB Breakfast ‘N Bytes

Sponsorship Packages

4-5 Programs including Trainings & Workshops

Software Training Program

Event Details

Generally held from 8:00 - 10:00am including networking, presentation and Q&A

Expected Attendance

20 - 40 registrants including professionals of all levels and roles

Microsoft Office is one of the world’s most widely used office platforms. According to the 2013 IDC Study: Top Skills Comparison, Microsoft Office is No. 3 on the list of skills most required for tomorrow’s best jobs. This series teaches the most effective and efficient ways to use the Microsoft Office suite, and how that translates into growth opportunities for your company.

7

Customize

Your Investment

EDUCATIONAL PANELS AND WORKSHOPS AT A GLANCE

SINESS • GO BU VE R NT ME N

• GROWTH

BBB Government Program

Sponsorship Packages

4-5 Programs including Panels & Presentations

Education and Business Opportunities

Event Details

Generally held from 7:30 - 10:00am including networking, presentation/ panel and Q&A

Expected Attendance

40 - 80 registrants including: Professional leaders, including executives, entrepreneurs, marketing leaders

The BBB Government Education Program is designed to offer up-to-date information spanning from government issues and legislation to the importance of cyber security in business. As a business owner, knowing and understanding these issues can impact your employees, customers and even your bottom line. Join us as we stay on top of new trends and explore business opportunities for 2014 and beyond!

INVESTMENT LEVELS LEVELS

PRESENTING

TITLE

COSPONSOR

Exclusive

3 Available

5 Available

Logo in event promotional material

Premier placement

Elevated placement

•

Logo on all electronic event banners

•

Logo on each series’ event webpage

Premier placement

Elevated placement

•

•

•

•

Premier placement

•

Recognition in BBB Social Media channels

•

•

Logo on name badges worn by event attendees

•

PRE-EVENT

AVAILABILITY

Logo included on BBB homepage in rotating event banners for upcoming events homepage recieves over 500,000 web visits per month Branding in event e-blasts to nearly 50,000 professionals each week

Branding on electronic stage signage at events (when applicable)

Premier placement

Invitation to provide a door prize to be given away during events

•

Verbal recognition at events as Presenting Sponsor

AT EVENT

Opportunity to introduce speakers at event

Elevated placement

•

•

•

•

at least 2

1

Opportunity to provide a Moderator for at least one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates.

•

Opportunity to provide a panelist or moderator for one event. Depending on sponsor company’s expertise, this could be someone from sponsor company or a guest speaker sponsor coordinates.

•

•

Event Tickets (per event) - you can send guests from your company, other companies, clients, etc.

10

5

3

Opportunity to provide sponsor materials at event to attendees

•

•

•

$5,000

$2,500

$1,500

TOTAL INVESTMENT

8

BBB FOUNDATION BOULDER MISSION To support the future of the Denver/Boulder business community, raising up an ethical marketplace for tomorrow, by creating both ethics education and opportunities for students and youth.

THE NEED

Success?

Ethical?

Cheating

Nearly 60% of youth say that In the real world, successful people do what they have to do to win, even if others consider it cheating.

95% of students said they participated in some form of cheating, whether it was on a test, plagiarism or copying homework.

Graduate Students Cheat Too 56% of Business Students

45% of youth said that 50% or less of the people they know were ethical.

Lying

Stealing

92% to their parents

54% of Engineering Students

78% to a teacher

79% two or more times

58% two or more times

In the past 12 months

48% of Education Students

45% of Law Students

40% of males and 30% of females say they stole something from a store in the past 12 months.

27% said they would lie to get a job

THE GOOD NEWS 95% of youth agreed that being thought of as ethical and honorable is a high priority.

95% of youth agreed that in business and the workplace, trust and honesty are essential.

BBB Foundation bridges the gap between these statistics.

9

FOUNDING

Investor Overview

Raising Up an Ethical Marketplace for Tomorrow

FOUNDING INVESTOR HIGH LEVEL BENEFITS 33 $2,500 contribution towards Founding Investor logo and recognition as one of 6 exclusive Founding Investors for lifetime of BBB Foundation

TOTAL FOUNDING INVESTMENT $25,000

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33 Seat on BBB Foundation Board for duration of Founding Investor contribution 33 Recognition as Founding Investor on BBB Foundation website for duration of Founding Investor contribution 33 Recognition as Founding Investor on all general materials for the BBB Foundation for duration of Founding Investor contribution* 33 Recognition as Founding Investor on all general emails for the BBB Foundation for duration of Founding Investor contribution* *Materials and emails specific to programs will recognize investor levels specific to that program or event.

33 $12,500 contribution towards choice of event sponsorship levels (levels range from $1.5k - $20k)

TM

SMARTS Program A PROFESSIONAL MENTORING INTERNSHIP

33 Levels for each event include Presenting (exclusive), Title (3 available), CoSponsor (unlimited) and specialized lower level options

33 $5000 contribution towards choice of scholarship

33 All benefits related to and recognition at chosen levels

33 Opportunity to copresent scholarship at Torch Awards event held in fall

33 $5000 contribution towards choice of program

33 All benefits related to and recognition at chosen levels

33 Branding for chosen program on all related emails, materials, etc

33 Opportunity to participate on Scholarship Committee

33 All benefits related to and recognition at chosen levels

33 Opportunity to participate on steering committee for related event

33 Branding on chosen scholarship and all related emails, materials, etc.

TM

nline Safety TM

33 Opportunity to participate on program Committee

Allocation amounts are only recommended amounts. Customization based on your organization's priorities is available.

10

Event Date: October 30, 2014 Attracting more than 400 attendees, this event recognizes businesses, nonprofits and individuals that actively demonstrate ethical practices in the communities in which they operate. Over the past 9 years, the BBB Foundation has honored 17 Torch Awards recipients.

Highly acclaimed professional business event with enhanced sponsor visability

More than 450 registrants in 2013, a 25% increase of 2012

Nearly 140 nominees in 2013, a 31% increase of 2012

9 scholarships planned in 2014, 5 scholarships awarded in 2013, an increase from 3 in 2012

Demographics: Entreprenuers, policy makers, academics, businesses, nonprofits

John Gibson Swingle Lawn, Tree & Landscape Care 2013 Torch Award Winner Large Business Category

11

VIP Reception Awards event: 15 awards 9 scholarships

TORCH AWARDS

Investment

INVESTMENT LEVELS LEVELS

PRESENTING

PLATINUM

GOLD

SILVER

VIP

DESSERT

Exclusive

3 Available

6 Available

12 Available

Exclusive

Exclusive

Branding in event promotional material

Logo with premier placement

Logo

Logo

Name only

Logo

Branding on BBB website Torch Awards event page

Logo with premier placement

Logo

Logo

Name only

Logo

•

•

•

•

•

Logo with premier placement

Logo with elevated placement

Logo

Name only

Logo

PRE-EVENT

AVAILABILITY

Logo and sponsor description on BBB website Torch Award sponsorship page

Branding in event e-blasts to more than 50,000 professionals each week Branding on VIP Reception invitation

•

Recognition in BBB Social Media channels

•

• Logo on desserts

Targeted branding Logo with front cover placement

AT EVENT

Branding in event program

POST - EVENT

•

Logo

Logo

•

Logo on name badges worn by event attendees

•

Branding on electronic stage signage at event

•

•

Name only

Name only

Opportunity to be recognized as an Award Category Sponsor

2 Categories

1 Category

Featured logo during presentation of sponsored awards

2 Categories

1 Category

Opportunity to co-present sponsored awards

2 Categories

1 Category

Event Tickets

3 Tables of 10

2 Tables of 10

1 Table of 10

1 Table of 10

2 Table of 10

Logo on your sponsor's reserved tables

•

•

•

•

•

VIP Reception Tickets

10

8

4

2

15

Recognition by emcee during lunch

•

•

•

•

•

Recognition by emcee during VIP Reception

•

Invitation to provide a door prize to be given away during lunch

•

Opportunity to provide gift bag with logo to attendees

•

Opportunity to provide a gift in each attendee bag (to be distributed as attendees exit the event)

•

1 Table of 10 2

•

•

•

Invitation for CEO to participate in introductory remarks

Lunch & VIP reception

Branding in BBB Annual Report

Logo with premier placement

Logo

Logo

Name only

Logo

Name only

Branding on BBB Foundation 2014 Donor webpage

Logo with premier placement

Logo

Logo

Name only

Logo

Name only

•

•

•

$15,000

$10,000

$5,000

Post-event selection of professional photos from event for potential marketing opportunities TOTAL INVESTMENT

VIP

• $2,500

$10,000

$3,500

12

Delish! a tasting TM

Event Date: June 4, 2014 Come enjoy Colorado-grown wine and beer while mingling among business leaders and professionals at the first annual tasting. With great food, wonderful Colorado beer, wine and spirits, and an evening dedicated to pure networking, you are bound to make lasting connections.

Networking event highlighting the 2014 Foundation Partners

More than 350 registrants expected at the 2014 innagural event

One-on-one sponsor to attendee engagement through passport participation

Demographics: Entreprenuers, policy makers, academics, businesses, nonprofits

2014 13

VIP Reception, Tasting Event: 20 vendors 5 community partners

DELISH

Investment

TAKEN BY LEVELS

PRESENTING

TITLE

COSPONSOR

HOST

Exclusive

3 Available

10 Available

15 Available

Logo in event promotional material

Premier placement

•

•

Logo on BBB website Delish event page

Premier placement

•

•

Logo and sponsor description on BBB website Delish sponsorship page

•

•

•

Branding in event e-blasts to more than 50,000 professionals each week

Premier placement

Elevated placement

•

AVAILABILITY

PRE-EVENT

INVESTMENT LEVELS

Branding on VIP Reception/Volunteer Appreciation invitation

•

Recognition in BBB Social Media channels

•

•

Logo with premier placement

Logo

Recognition in event passport Logo on tasting guide in passport

•

Logo on name badges worn by event attendees

•

Logo

10

Company name “Hosted by” on name badges of hosted attendees

Branding on signage at event AT EVENT

Name Only

•

•

Premier placement

•

Event Tickets

20

10

5

4

VIP Reception/Volunteer Appreciation Tickets

20

10

5

4

6’ table at event and participation in passport - opportunities for one on one conversation with each attendee

•

10

Opportunity to host students/families and special VIPs

Recognition by emcee during VIP Reception

•

•

Invitation to provide a prize for the passport drawing

•

•

Opportunity to provide gift bag with logo to attendees

•

Opportunity to provide a gift to each attendee (to be distributed at your table)

•

Invitation for CEO to participate in introductory remarks

•

•

VIP reception

Branding in BBB Annual Report

Logo with premier placement

Logo

Name Only

Branding on BBB Foundation 2014 Donor webpage

Logo with premier placement

Logo with premier placement

Logo in Donor Circle

•

•

•

$5,000

$2,500

$1,500

Post-event selection of professional photos from event for potential marketing opportunities TOTAL INVESTMENT

Logo in Donor Circle

$500

14

SERVING Twelve Counties Boulder

Broomfield Denver

Gilpin Adams

Yuma

n Jeff ers o

Clear Creek

Douglas

Washington

Arapahoe

Elbert

BBB DENVER/BOULDER 12-COUNTY SERVICE AREA

Better Business Bureau (BBB) is a private, nonprofit organization that provides services and programs to assist consumers, businesses, donors, and charities. The focus of BBB’s activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, effective dispute resolution and charity accountability. The services and programs offered by BBB, help consumers be more informed, and help businesses “grow” with integrity at their core.

The BBB’s history dates back to 1912 making it one of the most successful nonprofit organizations in the U.S. Originally, the BBB started out as “Vigilance Committees” of Advertising Clubs, established to correct abuses in advertising. They very quickly broadened their function to monitor other marketplace activities and business performance.

Today, there are 112 Better Business Bureaus in the U.S. and Canada. Each BBB is responsible for monitoring businesses that are headquartered in its region. BBB Denver/Boulder is proud to serve 12 counties and millions of consumers, and more than 100,000 businesses in the area since 1951.

BBB Foundation manages resources wisely and up to 2/3 of funding goes directly toward program resources and scholarships.

If you would like to donate to your BBB Foundation today, visit us online at TomorrowsMarketplace.org or call 303.996.3974

Carol Garton VP, Marketing

Aimee Charlton VP, Foundation Director, Events

BBB Denver/Boulder & Foundation 1020 Cherokee Street Denver, CO 80204 Phone 303.996.3974 • acharlton@denver.bbb.org Denver.BBB.org