COLLECTIVE Issue No. 23–2023

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COLLECTIVE

Conversion and Development Authority.

The

A

in

Celebrating Art through Immersion and Innovation

Its Official! Camp John Hay Is a Historical Site

The Poro Point Baywalk with Events Center:

Fostering Community Unity, Driving Posperity

From Sleepy Town to Repeat Destination

Celebrating a Beautiful Life in Clark

Must Try: Pampanga's Legendary Restaurants

Mount Pinatubo: Exploring the Road Less Traveled

ON THE COVER

The cover photo of The Collective Q4 2023 proudly honors the exceptional people, places, and events that defined 2023.

We proudly present the exhilarating moments that made 2023 a year of victory. Join us as we take a closer look at the amazing achievements that defined the year and discover how it became a true testament to the power of excellence and hard work.

Delfin N. Lorenzana

CHAIRMAN

Engr. Joshua M. Bingcang

PRESIDENT AND CEO

EDITOR-IN-CHIEF Leilani Barlongay-Macasaet

EXECUTIVE EDITOR Isabel L. Templo

CREATIVE DIRECTOR Leonardo Daniel S. Gatpo

CONTRIBUTORS January Guia Caringal-Bawat, Miguel Paolo M. Daz, Jocelyn de Jesus, Zyrelle A. del Prado, Chrisee Jalyssa V. dela Paz, Leonardo Daniel S. Gatpo, Denver A. Moreno, Mary Grace C. Padin, Isabel L. Templo

PHOTOS Samuel Luke C. Galivo, January Guia Caringal-Bawat, Zyrelle A. del Prado, Leonardo Daniel S. Gatpo, Denver Moreno, Mary Grace C. Padin, Emil Santos, Isabel L. Templo, Dr. Anelle Bautista-Dizon, Budji+Royal Architecture+Design

Experience Japan: 5 Quintessential Japanese Activities you can do in Mitsukoshi BGC @TheBCDAGroup

EDITORIAL

2/F Bonifacio Technology Center

31st Street cor. 2nd Ave.

Bonifacio Global City Taguig City, Philippines

CLARK:

9F One West Aeropark

Clark Global City, Clark Freeport Mabalacat, Pampanga

CONTACT NO.

(632) 8575-1700

FAX

(632) 8816-0996

E-MAIL

bcda@bcda.gov.ph

WEBSITE www.bcda.gov.ph

CONTENTS is a quarterly publication of the Bases
ADDRESS
MANILA:
1 6 8 14 16 18 22 24 26 28 31 32 34 Celebrating a Winning Year Champion of Corporate Good Governance
Royal Road to Excellence
Among the World's Most Beautiful Airports
CRK
Excellence
International Communications Recognitions
Grand Slam of

At the BCDA, there’s always something to CELEBRATE!

Winning moments are always worth celebrating. At the Bases Conversion and Development Authority (BCDA), there was a lot to celebrate in 2023. The icing on the cake was a trifecta of honors in November from the Governance Commission for GovernmentOwned and-Controlled Corporations (GCG) capped by being named to the GOCC Hall of Fame for maintaining our “Outstanding” rating for eight consecutive years. The BCDA was also awarded as one of the top performing GOCCs based on the 2022 Performance Evaluation Scorecard, with an overall score of 96.8%.

We celebrated design and architecture. First, the New Clark City Aquatics Center earned the Civic and Cultural Project of the Year Award at the 2023 United Architects of the Philippines Dubai Design Awards. Later, the Clark International Airport (CRK) was named one of the world’s 24 most beautiful airports by the famed Prix Versailles, the World Architecture and Design Award at the United Nations Educational, Scientific and Cultural Organization—the only airport in Southeast Asia that made the list.

History, culture, and tourism rode a victory wave. During the Camp John Hay centenary in October, the historical marker at the Bell House and Amphitheater was unveiled—a historical gem recognized by the National Historical Institute. The country’s official surf town, La Union, hosted the World Surfing League La Union International Pro Qualifying Series in January 2023—a seven-day surf festival of competitions, trade fairs, and awarding ceremonies. And two international immersive exhibits—“Van Gogh Alive!” and “Wisdom of Da Vinci”—came to Bonifacio Global City.

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CENTER, NEW CLARK CITY PAGE 8 COVER STORY
AQUATICS
Collective / Issue 23 3
GOCC GOVERNANCE AWARDS CEREMONY PAGE 6
PAGE 18
VAN GOGH ALIVE, BGC ART CENTER
PAGE 14 COVER STORY
CLARK
INTERNATIONAL AIRPORT

Pampanga’s sisig continued to be celebrated as the star of local cuisine— fulfilling the prophecy of the late chef and travel documentarian Anthony Bourdain that “sisig is perfectly positioned to win the hearts and minds of the world.”

We celebrated milestones. The Poro Point Management Corp. turned 20, and the Poro Point Freeport Zone celebrated its 30th anniversary, marking the occasion with the opening of exciting new shopping and dining outlets. Turning 20, too, was E-Derm Center today Pampanga’s first full-service aesthetic center.

We celebrated a first when Mitsukoshi Mall, the first outlet of the Japanese retail chain in the country, and touted as the “next Manila lifestyle” destination, opened amid great public excitement in Bonifacio Global City.

Coming full circle in a winning year, the BCDA claimed its fourth major international communication award in 2023—the prestigious Gold Stevie Award—for its innovative 2019–2021 annual report series.

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ALING LUCING'S SISIG PAGE 31 DR. AENELLE BAUTISTA-DIZON OF E-DERM PAGE 28
COVER STORY
CAMP JOHN HAY BELLHOUSE AMPITHEATER PAGE 22
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COMMUNICATIONS RECOGINITIONS PAGE 16
INTERNATIONAL
COVER STORY
MITSUKOSHI MALL, BGC PAGE 34

CHAMPION OF GOOD CORPORATE GOVERNANCE

2023 was a good year for the men and women of the Bases Conversion and Development Authority (BCDA) after the organization stood in the hall of fame of government-owned and -controlled corporations (GOCCs) for maintaining an outstanding rating in the Governance Commission on GOCCs’ (GCG) corporate governance scorecard (CGS) for eight straight years.

“This is an acknowledgment of our efforts to continuously improve our policies and processes in pursuit of transparency, excellence and efficiency, ensuring that our stakeholders are receiving the

highest level of service, and that our projects are truly contributing to the betterment of the country and its people,” BCDA Chairman Delfin N. Lorenzana said.

The BCDA was recognized as one of the top ranking GOCCs for scoring over 90% in the 2022 CGS. This feat cemented BCDA’s spot in the CGS Hall of Fame given its consistent performance since 2015.

On top of this, BCDA was also awarded as one of the top performing GOCCs based on the 2022 Performance Evaluation Scorecard, where it obtained an overall score of 96.8%.

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Above: Bases Conversion and Development Authority (BCDA) Director Atty. Hilario B. Paredes (right) receives, on behalf of the BCDA, the trophy as a CGS Hall of Fame Awardee in the GOCC Governance Awards from Governance Commission for Government-Owned and -Controlled Corporations (GCG) Chairman Atty. Marius P. Corpus (left) and Executive Secretary Lucas P. Bersamin (center).

THE ROYAL ROAD TO EXCELLENCE

AQUATICS CENTER

The New Clark City Aquatics Center is a state-of-the-art facility that has been certified by the World Aquatics. It features a 10-lane competition pool, an eight-lane training pool, and a diving pool, and can seat up to 2,000 people. The design of the center was inspired by the coastal heritage of the Filipino people, with woven fish nets and capiz shells being incorporated into the design. It was chosen by the Asia Swimming Federation (AASF) to host the 11th Asian Age Group Swimming Championships. Additionally, the center was awarded the Civic and Cultural Project of the Year Award for its outstanding design as a public facility during the 2023 United Architects of the Philippines (UAP) Dubai Design Awards.

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Over and above the growing need to restore the attractiveness of public spaces the world over is what the United Nations has called “the defining task of the 21st-century”—to make peace with nature, which should be everyone’s top priority, everywhere.

The time for innovative design approaches is now. And, indeed, 2023 was New Clark City’s time to shine. Its Aquatics Center was hailed by Dubai-based global architects for its outstanding design as a public facility, receiving the Civic and Cultural Project of the Year Award at the 2023 United Architects of the Philippines (UAP) Dubai Design Awards.

Designed by Royal Pineda + Architecture•Design, the Aquatics Center is part of the National Government Administrative Center Phase 1A project of the Bases Conversion Development Authority (BCDA).

It was completed within 18 months along with the Athletics Stadium, in time for the 2019 South East Asian Games. The Athletics Stadium was also shortlisted under the same category of the UAP Dubai Design Awards.

'BETTER FILIPINO'

Inspired by the picturesque— and highly utilitarian—baklad (local fish trap made of nets and bamboo poles), the Aquatics Center is a 2,000-seater, premier arena built with a 10-lane

Olympic size swimming pool, a diving pool with inland diving training facility, and a warm-up training pool, with a five-meter maximum depth. The facility is compliant with the standards set by the governing body of World Aquatics.

Filipino weaving and woodwork evoke the warm familiarity of home. Shades of bamboo dominate a huge open shed with a prismatic roof reminiscent of a parol (the quintessential Filipino Christmas lantern) made of capiz coating. The intention was to cover the facility while letting as much natural light into its interior. At daytime, the roof emits the soft sheen of capiz windows used in old Philippine houses; and at night, when lit, it glows like a parol.

Royal Pineda, principal architect and CEO of Royal Pineda + Architecture•Design, believes the Aquatics Center design won because it wore no pretense. “I think it's [the] boldness to present itself as itself [that made it win],” says Pineda.

But winning an award was the last thing on their minds when they were building the facility. “We wanted to remain faithful to the concept of betterment,” he says. “We always [ask ourselves]: What makes this better? What makes this better for Filipinos?... How to make the facility ‘better Filipino’ was really the greatest challenge.”

Clearly, the Aquatics Center has risen to that challenge. It’s not just a swim venue: Before plunging into the water, swimmers and spectators are

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Architect Royal Pineda Photo Courtesy of BUDJI+ROYAL ARCHITECTURE+DESIGN

invited to enjoy the nature views of Tarlac and Zambales. It is a facility in context, whence it derives its compelling power and honesty. “That truthfulness expresses conviction,” says Pineda. “And once you feel that there is conviction, then you start to understand the confidence of the identity.”

BRINGING THE LOCAL TO THE GLOBAL

Pineda’s recent highprofile projects include the Clark International Airport; the Sacobia River Bridge in Mabalacat, Pampanga; and Bangkota, the Philippines Pavilion at the Dubai Expo 2020.

There are those who say that Pineda’s crowning achievement thus far is the New Clark City Sports Complex, but his story is just beginning—even if it feels he’s way ahead of the sustainability narrative. True, he says, the pandemic upended the design industry precisely because the latter moves around humanity and its fate, but his team has always put both ecological and cultural sustainability at the heart of their projects. And while the pandemic underscored what has long been a personal core tenet of Pineda’s— that humanity and nature are one and indivisible—there is now a palpable shift in design trends to reinstate broader sustainability perspectives at the heart of the built environment.

“We cannot be but one with nature. There’s no other way,” Pineda says. “We have always subscribed to that philosophy.”

Accolades have already poured in for his other designs. In 2021, the Clark International Airport New Passenger Terminal Building was a finalist at the

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Sacobia Bridge

Prix Versailles 2021 World Architecture and Design Award. In the same year, the New Clark City Athletics Stadium received the “highly commended” recognition at the World Architecture Forum.

Pineda is perhaps the greatest fan of Filipino talent and creativity. The self-proclaimed naturalist and modernist urges any Filipino he comes in contact with here and abroad to be an ambassador of the “modern Filipino sensibility”—a mindset rooted in authentic cultural storytelling that, when done faithfully, becomes the Filipino brand. The challenge, he adds, is to bring forth this brand globally, and to do that we must “do things better.”

FIVE-STAR REVIEWS

In 2021, swimmers and coaches from the Israel national team lauded the New Clark City Aquatics Center, citing worldclass amenities and exceptional swimming pools that they said were key to their preparation for the Tokyo Olympics.

Notably, this was the first time that the Aquatics Center hosted an event since the COVID-19 outbreak.

“I traveled all around the world and saw thousands of aquatic complexes,” gushed David Marshall, former U.S. Olympic swimming coach and professional adviser of the Israeli swim team. “New Clark City’s facility is among the best in the world!”

The swimmers themselves were well pleased. Andrea Murez, a 29-year-old swimmer for the 100-meter freestyle, said, “It’s a really nice pool with really nice surrounding views.”

“We take the best of what makes us Filipino, and offer it to the world,” Pineda says. It is not an easy task, given the tempting shortcuts to fame and fortune, but we owe it to ourselves as citizens of the world. “The most important thing is that the people themselves—of Pampanga, Tarlac, and [wherever] Filipinos [come from]—can talk about our identity, our architecture, from their hearts,” he adds.

Ever one step ahead, Pineda is bringing the local to the global, in true royal fashion. His work can be found in countries such as Australia, China, Dubai, France, Germany, India, Indonesia, Israel, Malaysia, Turkiye, the United Kingdom, and the United States.

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New Clark City Athletics Stadium
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Clark International Airport

MOST BEAUTIFUL AIRPORTS AMONG THE WORLD'S CRK

The new terminal of Clark International Airport (CRK) is not just a gateway to the Philippines but also a showcase of local heritage and talent. This is why it was named as “one of the most beautiful airports in the world” by the prestigious Prix Versailles, or the World Architecture and Design Award of the United Nations Educational, Scientific and Cultural Organization (UNESCO).

The Prix Versailles’ World’s Most Beautiful Achievements recognition “highlights the primary role of the Laureates in beautifying and improving the living environment.”

BCDA and the Department of Transportation are the implementing agencies of the CRK New Passenger Terminal Building. Its structure was built by the consortium of Megawide Construction Corporation and GMR Infrastructure, with Budji+Royal Architecture+Design as the architect.

Meanwhile, the operations and maintenance of CRK are being overseen by Luzon International Premiere Airport Development Corporation (LIPAD), a consortium of Filinvest Development Corporation, JG Summit Holdings, Changi Airports Philippines and Philippine Airport Ground Solutions. LIPAD appointed Populous and Casas+Architects for the gateway’s fit-out and interior design.

The melding of Central Luzon’s natural and cultural heritage was the inspiration for the design of the new Clark International Airport terminal.

Manifested in the play of shapes, textures, and forms in its facilities, with the silhouettes and lines of Mount Arayat and the Zambales mountains infused in the design of the new gateway.

Accents of green and blue at the new airport terminal not just emulate the landscape of Central Luzon, but are also a testament to the designers’ intuitive eye

for passenger experience. These accents serve as a reference point for passengers and visitors. The green represents the landscape of Mount Arayat, which faces the domestic boarding gates, while blue refers to the waters of Manila Bay, which faces the international boarding gates.

Passengers and visitors alike also enjoy contactless bag drops, check-in counters, an ordering system, a transit lounge for overseas Filipino workers and a separate exclusive lounge for soldiers and police officers, among others when passing through CRK.

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SMART CITIES
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A GRAND SLAM OF EXCELLENCE IN INTERNATIONAL COMMUNICATION RECOGNITIONS

In a resounding testament to its commitment to communication excellence, the Bases Conversion and Development Authority (BCDA) achieved an extraordinary feat by sweeping excellence recognitions in prestigious international communication awards such as the Gold and Silver Quill (given by the International Association of Business Communicators) and the International and Asia Pacific Stevie Awards (given by the International Business Awards). The winning entry, titled "One Nation, One Legacy: the BCDA 2019 to 2021 Annual Report Series," captivated judges on a global scale, earning BCDA one of the highest accolades across prestigious platforms.

The BCDA's grand slam victory underscores its prowess in effective communication on an international stage. The report series meticulously crafted a narrative that resonated not only with local stakeholders but also

garnered admiration globally.

The BCDA’s “One Nation, One Legacy” annual report series veered away from a conventional format of government reports by infusing human interest stories and eye-catching infographics and visuals anchored on corporate governance, business development, project management, and corporate social responsibility efforts to communicate BCDA’s role as a catalyst of national growth and provider of economic opportunities for Filipinos.

“We Win As One” (2019) featured New Clark City’s worldclass sports complex completed in record time for the 30th South East Asian Games in 2019. “We Heal As One'' (2020) focused on the BCDA’s role in the whole-ofnation approach in dealing with the pandemic. And lastly, “We Build As One” (2021) highlighted how BCDA exercised political will amid a crippling health crisis to push for the completion of big-ticket infrastructure projects.

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Judges-approved craft

One of the judges from the IBA commented that the entry was indeed an effective tool in communicating the BCDA’s accomplishments to its stakeholders: “The BCDA annual report series effectively communicates the organization’s accomplishments and contributions, showcasing the transformation of former military camps into thriving communities. The reports utilize engaging design elements and layouts to capture the spirit of each year’s theme. The measurable objectives, such as reach and recognition, demonstrate the report’s impact. The use of digital media and distribution during business missions further enhances its dissemination. Overall, the entry demonstrates creativity, transparency, and effective communication.”

Another judge highlighted the series’ creative execution of essential information that engages its readers, saying, “The thematic approach of the report series ‘One Nation, One Legacy,’ adds cohesion and continuity to the storytelling across multiple years. The use of vibrant colors, exciting design elements, and layouts reflects the

specific themes of each annual report and engages readers.”

Looking forward to more in 2024

As BCDA celebrates these remarkable achievements in 2023, it also looks forward to the future. The grand slam victory is not just a recognition of past accomplishments but an impetus for further innovation, excellence, and impactful communication in the years to come.

Of all these awards, the BCDA has not only set a new benchmark for communication but has also solidified its place as a global frontrunner in effective storytelling, transparency, and visionary communication practices. The accolades speak not just of the BCDA's achievements but of its enduring legacy—one that resonates across borders and stands as a beacon for excellence in the realm of communication.

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Bases Conversion and Development Authority (BCDA) Vice President for Public Affairs Leilani Barlongay-Macasaet (second from left) along with (from right) Director Atty. Hilario B. Paredes (extreme right), Head Executive Assistant Atty. Elvira V. Estanislao, and Vice President for Engineering and Social Support Mark P. Torres receive the Gold Stevie award on October 17, 2023 in Rome, Italy.
NEWS
BCDA Public Relations Officer Maricar Savella-Villamil and Vice President for Accouting and Comptrollership Dean Montalban receive the Silver Quill Award of Excellence during the International Association of Business Communicators (IABC) Awards on September 5, 2023 in Bali, Indonesia.

Celebrating art

THROUGH IMMERSION AND INNOVATION

Does art exist in a vacuum? According to two international exhibits held at the BGC, no. The exhibits were premised on the idea that art is an experience shared by the artist and the viewer. Without this shared experience, the artwork has no meaning or value.

Imagine standing before one of the greatest artworks of all time. You study it in detail. The colors. The shapes. The brush strokes. You take it all in and close your eyes. What memories does the painting evoke? How does the painting make you feel? How does it sound?

Van Gogh’s heart

“Van Gogh Alive,” a multisensory exhibit of the paintings of 19th-century Dutch artist Vincent Van Gogh, took the idea of art as something to be experienced a step further. There was no need to imagine anything; you were experiencing it all. You walked among the sunflowers in his paintings in the Sunflower Mirror Room. You read his thoughts and feelings as his words were projected onto screens all around the exhibit space. You heard what the paintings might have sounded like to him—from the simplicity and melancholy of Satie’s “Gymnopédie No. 1” to the frenzy of Vivaldi’s “Summer.” You even smelled what he must have smelled in the fields and gardens as he painted.

It was an experience that left you with an emotional connection to the artist and his art.

FREEPORTS AND ECOZONES
At the Sunflower Mirror Room in “Van Gogh Alive,” exhibit goers walked among the sunflowers — most associated with Van Gogh than with any other artist.
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Part of the experience was to examine Van Gogh’s paintings up close or simply sit and contemplate his words, such as “I feel that there is nothing more truly artistic than to love people.”

“‘Van Gogh Alive’ touches you on so many levels whoever you are,” Bonifacio Art Foundation Managing Director and Curator Maria Isabel Garcia said. “It is faithful to its promise to immerse you into the artist’s work, with glimpses into an inner life that led to his captivating masterpieces.”

These glimpses tell us that Van Gogh’s inner life was complex, filled with love and joy, but also challenges and frustration. Van Gogh’s passion for art, his closeness with his brother Theo, and his struggles with mental health—at this exhibit, you felt them, too.

This intimate peek into Van Gogh’s life was created by Grande Experiences. The Australian company took more than 3,000 images of the artist’s work and synchronized them with classical music. These images, along with photos and video, were flashed on giant screens, on the walls, and even on the floor.

First shown in Manila in 2019, “Van Gogh Alive” returned for a second run from October to December 2023 at the BGC Arts Center in Taguig City. It was enjoyed by a diverse audience of thousands—families and couples, BGC residents and office workers, students, and art enthusiasts and artists. Since its launch in 2011, the exhibit has been seen by over nine million people across more than 100 cities around the world, including Beijing, Bangkok, Berlin, London, Madrid, Oslo, Rome, Sydney, and Tokyo.

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Vincent’s Room, a lifesize recreation of the artist’s bedroom in Arles based on his three “Bedroom” paintings, was one of the most popular selfie spots of the entire exhibit.

Da Vinci’s mind

If “Van Gogh Alive” gave us an intimate look into Van Gogh’s heart, “Wisdom of Da Vinci: An Immersive AI Experience” was a hat tip to Leonardo Da Vinci’s genius. Although best known for his paintings “Mona Lisa” and “Last Supper,” the 15th-century Italian artist was also a scientist and inventor—a true Renaissance man. Modern inventions such as the helicopter, parachute, tank, and scuba gear can be traced back to his inventions and designs.

The brainchild of Istanbulbased Ouchhh Studio, “Wisdom of Da Vinci” was an immersive hour-long experience spread out across three rooms. It started with an invitation from a computer-generated 21st-century Da Vinci to join him on a quest “to unlock the final enigma” of his life’s work. What followed was a spectacular display of light, sound, and technology that boggled the mind. In the Digital Garden of Dreams, a musician’s brain waves were interpreted into visuals as he played the violin live, and the paintings of our very own Juan Luna were reimagined by AI.

The last part of the experience was a 360-degree multimedia exhibit featuring Da Vinci’s sketches and paintings, together with the works of other artists such as Degas, Monet, and yes, Van Gogh. The artworks were projected around the hall, accompanied by music curated and composed by Ludovico Einaudi.

Briggs Abrigo, co-founder of BGC Immersive_, the company that brought “Wisdom of Da Vinci” to the country, described the exhibit as “bridging design with technology to innovate the traditional way of experiencing art.”

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Artist's render of New Clark City The immersive experience harnessed art, science, and technology, using “data as paint, algorithm as brush.”

“Our hope was to provide a unique global experience that you could only find in BGC,” he said. “Unique to this show, we think the clever use of AI in the creation of artworks using data from NASA, CERN [the European Organization for Nuclear Research], medical communities, and historical literature is something worth experiencing.”

“Wisdom of Da Vinci” ran from August to December 2023 and was well received for its innovative, experiential approach to art. While “Van Gogh Alive” transported you to the artist’s life and times, “Wisdom of Da Vinci” brought the artist into the here and now. You could almost see Da Vinci himself, visionary that he was, orchestrating this exhibit— marrying technology with art to push boundaries, as he did more than 500 years ago.

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“Wisdom of Da Vinci,” exhibit goers got up close and personal with the Mona Lisa, also known as “La Gioconda,” the actual size of which is only 77 x 53 cm. The brain waves of a violinist from the Manila Symphony Orchestra were interpreted into visuals.

IT'S OFFICIAL! IS A

CAMP JOHN HAY

HISTORICAL SITE

Fog-shrouded precipitous slopes, towering mountains, rugged gorges, and narrow valleys stood as Mother Nature’s sentinel over Kafagway — a land and its people whom she actually blessed. A phalanx of rock and stone, they made an almost impregnable ring that kept the outside world and its influences at bay and allowed a way to remain essentially unchanged for centuries.

The swirling mists also cloaked a secret that would have made Kafagway an attraction for men could resists. It had gold in its mountains and a spring-like climate that made it a haven in a country that sweltered in the tropical heat.

Had the sentinels been so impregnable that even word filtered out that the land had gold, it remained untapped for years? No one seems to know. What is known is that they did not lend the area accessibility, and as a consequence may have kept the multitudes at bay. However, they did allow the occasional adventurer in, and, this is where we begin the story of Camp John Hay.

— Camp John Hay, How it all began. . . by Lucris Carina AgnirParaan and Alice BuenviajeWilder, published by the John Hay Poro Point Development Corporation, 2000

Today, Camp John Hay continues to offer a haven for people looking to escape the bustle of city life. Its preserved natural beauty and rich cultural heritage add to its tourists’ experience. Its historical background is sometimes forgotten and not given importance, for visitors often focus on the attractions and amenities it offers. Camp John Hay is much more than a tourist site, however. It strikes a balance between its historical background and its continuing development. Though development and commercialization may jeopardize or compromise the camp's historical integrity, they

also greatly benefit the camp by increasing accessibility, and improving the variety and caliber of services and goods locators offer because they can be accessed online.

Plans are already in place to highlight the camp’s historical significance while enabling it to develop and evolve in response to the shifting demands and tastes of visitors. So much so that on October 25, 2023, the National Historical Commission of the Philippines (NHCP) turned over the historical marker for the Bell House and the Bell Amphitheatre to John Hay Management Corporation (JHMC) as the steward of Camp John Hay.

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Unveiling of the Bell house and Bell Ampitheater Historical Marker. Camp John Hay, Baguio City

As JHMC President and Corporate Executive Officer Allan Garcia perfectly put it after the transfer and acceptance of the historical marker, “This historical marker, unveiled on this special anniversary, serves as a reminder that our past is not just a distant memory but a living part of our identity. It is a reminder that history is a story of people, their triumphs, their sacrifices, and their dreams. It is a reminder that every generation has a role to play in preserving and sharing these stories.”

As the main agency of the government in charge of safeguarding and conserving the historical legacy of the country, the NHCP installs historical markers in places that are symbolic of significant national events, figures, buildings, and institutions. This is to remind people of the rich cultural heritage of the country and aim to educate and inform the public about important historical events.

Since opening as a tourist attraction in the 1990s, Camp John Hay has been a beacon of gastronomy, accommodation, and wellness. Among the notable establishments you can visit in the camp are The Manor, The Forest Lodge, Le Monet Hotel, Choco-Late de Batirol, Bistro by Hillstation, and Everything Nice. These establishments have gained recognition across the nation for their exceptional service and product after years of operation.

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The Bell Ampitheater: then. The Bell Ampitheater: now.

The Poro Point Baywalk with Events Center

Fostering Community Unity Driving Prosperity

In the past 30 years, the Poro Point Freeport Zone (PPFZ) has evolved into a remarkable destination that boasts more than scenic views.

Located along the coastal shores of Poro Point, La Union is the Poro Point Baywalk with Events Center managed by the Poro Point Management Corporation (PPMC). The Baywalk’s awe-inspiring view makes it a go-to venue and hub for community involvement, activities, and festivities not only in the City of San Fernando but in the whole Province of La Union, as well.

The Poro Point Baywalk with Events Center stands tall as a landmark symbolizing unity and celebration, hosting a variety of events ranging from simple gatherings to concerts. Overlooking the West Philippine Sea, this versatile venue fosters cultural exchange and serves as a focal point for various community activities, both largescale and intimate.

The center has played a crucial role in uplifting the local economy. The diverse events that take place attract visitors from neighboring towns and provinces, providing a significant boost to the tourism industry.

This influx of visitors has ushered in increased revenue and employment opportunities for local businesses, including hotels, restaurants, and shops.

The Baywalk has also served as an avenue for promoting environmental awareness and sustainability. Local organizations use the venue for eco-conscious practices, raising awareness about the importance of preserving the natural beauty of the surrounding landscapes. With its proximity to the sea, the Baywalk has become a driving force behind coastal cleanup campaigns, engaging the community in efforts to protect

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Zumba para kay Juana at the Poro Point Baywalk.

the marine ecosystem. It has also grown in popularity as the venue of choice for family gatherings and celebrations, contributing to the strengthening of familial bonds within the community.

Truly, the Poro Point Baywalk with Events Center has become integral to the City of San Fernando, La Union. Together with notable establishments such as Thunderbird Resort and Casinos, and Savie’s Restaurant and Bar, it has elevated the charm and appeal of the area. More than this, it stands as a testament to the power of unity, creativity, and community spirit.

Exciting developments are underway at the Poro Point Baywalk, with the introduction of new shops that promise to expand the selection of activities in the area. As this transformation continues, Poro Point is steadily cementing its reputation as a dynamic and evolving destination, captivating people from all walks of life. Hydro La

The Poro Point Baywalk with Events Center is a versatile venue that fosters cultural exchange and serves as a focal point for various community activities.
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Union Music Festival 2023. DENR EMB 1 hosts fun run and Zumba at the Poro Point Baywalk.

FROM SLEEPY TOWN TO REPEAT DESTINATION

PhotoCourtesy of Emil Santos of vibecheckphotog
FREEPORT AND ECOZONES
Urbiztondo
Thunderbird Resorts and Casinos Poro Point, San Fernando, La Union
Beach, San Juan, La Union
Thunderbird Resorts and Casinos Poro Point, San Fernando, La Union

Once a sleepy seaside town, La Union has transformed into a popular destination for surfers, artists, entrepreneurs, or those who just want to have a quick getaway from the bustling metro and take time to appreciate the ocean breeze.

Whether it is a surfing tilt or an arts festival, there is always something interesting going on in La Union. This is why the province saw its visitors, both foreign and local, spend around Php 1 billion in 2023. It welcomed 550,359 tourists in 2023, marking an 11-percent increase from the previous year’s 494,387.

Among the top attractions frequented by tourists in the province of La Union are Urbiztondo Beach in San Juan, Tangadan Falls in San Gabriel Town, Poro Point Lighthouse, Ma-Cho Temple in San Fernando, Immuki Island in Balaoan, Baluarte Watch Tower and Namacpacan Church in Luna town, and the grape farms in Bauang.

Poro Point Lighthouse, San Fernando, La Union

Celebrating a Beautiful Life In Clark

E-Derm was one of the first in the country to invest in Sofwave, for skin tightening, lifting, and rejuvenation.
Photo Courtesy of Dr. Aennelle Bautista-Dizon

For Dr. Aenelle BautistaDizon, life is beautiful. For one thing, her clinic, E-Derm Center, celebrated its 20th year in December.

The first full-service aesthetic service in Pampanga, E-Derm offers skin, hair and nail care, aesthetic and cosmetic surgery services, and the latest laser technology. From its first branch in Guagua in 2003, E-Derm branched out to Robinsons Starmills in San Fernando in 2007, and then to Marquee in Angeles in 2009.

In 2018, Dizon and her husband and E-Derm co-owner, Dr. Eder Dizon, opened a branch at the Clark Freeport Zone almost accidentally—after an opportunity to expand there went south. But with all the driving they did through Clark, they spotted what was to be their next location at the Mercedes Benz Building on Manuel Roxas Highway.

“Actually, we didn’t plan to have a branch in Clark,” Dizon says, adding that the locators in Clark at that time were mostly hotels, casinos, and manufacturing companies. She recalls, “We didn’t even know what the market was like. Would patients even come? We didn’t plan it at all.”

Working in Clark

Planned or not, E-Derm thrived in Clark. They invested in the best technology for the clinic and it paid off. Beside the clinic, they set up a café, En Croute, which complements the clinic as a sort of extended waiting area.

When they saw an opportunity to expand their Clark operation in 2021, they grabbed it. They added more rooms and an operating room. Although it meant closing their two mall locations, it was the practical thing to do, Dizon says. “I feel more at home in my standalone clinic in Clark. You feel like you sort of own [the location]. You can’t claim that in a mall,” she adds. “Ito na (This is it).”

Dizon has patients coming from as far as Quezon City— from the time she started a practice fresh out of her dermatology residency. Aside from the professional service they receive, the biggest draw for them is the relationship Dizon has built with them. Her patients have put their trust in her through the years and have become her friends.

A member of the Philippine Dermatological Society, Dizon also sees patients with skin

conditions. This sets E-Derm apart from other clinics focusing on aesthetics.

The relaxed vibe in Clark is another reason patients come all the way to E-Derm. If they’re coming from out of town, such as Metro Manila, they bring their friends or family and make a day trip out of it. They would rather spend two hours driving to Clark than being stuck in traffic for the same length of time.

“My patients find joy coming to Clark,” Dizon shares. “There’s a different feel. As you enter, maaliwalas (it’s cozy). There’s no traffic even if there are a lot of cars on the road. They really feel the difference.”

Living in Clark

Clark is not just Dizon’s place of work. Since 2016, it’s been home for her and her husband, and their three children. Their present house has a resort feel, with lots of greens, clear vistas, and peace and quiet. There’s room to entertain and host family members and friends. Here, they learned to bike as a family during the pandemic. So rooted are they in Clark that they can hardly imagine living anywhere else.

Clark is also where Dizon has found work–life balance. Even

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with her kids. In 10 minutes, they are at the mall for the last full show.

Dizon says, “Sometimes I finish at the clinic at 8:30 or 9:00 PM. But I don’t feel that it’s stressful because in 10 minutes, I’m home.”

There are no traffic jams, no long commutes. Everything she and her family need is within reach—including an airport. Dizon recalls a time she had to attend a wedding at 2:30 PM right after a trip to Taiwan. The return flight was delayed, arriving at the Clark International Airport at past 11:00 that morning. She was home before noon, with plenty of time to rest and get ready for the wedding.

Clark has given Dizon and her family the quality of life she and her husband had always dreamed of. It’s urban enough to still give them the benefits of city life—but without the crowds, the rush, and the stress. This is how she was able to “sell” Clark to her friends.

“They want to retire here. Bentang-benta (Sold)!” Dizon says.

In the end, no one can blame Dizon for loving her Clark life. It really is a beautiful life. “I found my ikigai here,” she says, referring to the Japanese concept of a person’s reason for being. She adds, “Everything fell into place. It’s such a blessing to be here.”

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The pandemic did not stop Dr. Dizon and her bike group (with some coming from Manila) from enjoying Clark. The Clark International Airport is in the background. Dr. Dizon cycling at the iconic Sacobia Bridge.

MUST TRY: PAMPANGA’S LEGENDARY RESTAURANTS

Pampanga, the Culinary Capital of the Philippines. This province is considered a foodie’s paradise, being home to many iconic dishes that Filipinos have come to love. Not to mention there is a large pool of talented and passionate cooks hailing from the province. Some of them have become known for their heirloom recipes that locals and visitors alike still sing praises to up to this day. Here are two mustvisit food destinations in Pampanga whose signature dishes have stood the test of time.

ALING LUCING’S SISIG

When you think about legendary food destinations in Pampanga, Aling Lucing’s Sisig is almost always at the top of the list.

The late Lucia Cunanan, more commonly known as Aling Lucing, helped define Kapampangan cuisine as she reinvented sisig (literally, tofu and pork) in the 1970s into what we know and love today.

Served on a sizzling plate, sisig is made primarily of chopped pig ears and pork belly, and topped with minced ginger, onions, garlic, and chili flakes. The result is a perfectly crispy dish that is smoky, savory, and tangy with a little bit of kick.

Aling Lucing’s original sisig has gained national and international recognition, even receiving high praises from renowned chef and travel documentary host Anthony Bourdain.

Once you get a taste of this iconic dish, you’ll know that it’s definitely worth the hype.

MILA’S TOKWA’T BABOY

One of Pampanga’s best food gems, Mila’s Tokwa’t Baboy is a small carinderia that rose to fame because of its own version of the classic Filipino appetizer, tokwa’t baboy (literally, tofu and pork). Their tokwa’t baboy is made of delicately fried tofu cubes, served with sliced pork ears soaked in soy sauce, onion, and celery. It is a relatively simple dish, yet its rich flavor and interesting texture makes it a must-try.

Collective / Issue 23 31 DINER'S DIGEST

PINATUBO MOUNT

ExploringtheRoadLessTraveled

Located less than 40 kilometers from New Clark City is Mount Pinatubo—a 4,900-foot tall stratovolcano straddling the boundaries of the provinces of Zambales, Tarlac, and Pampanga. After its devastating eruption on June 15, 1991, all of its surrounding provinces were left covered in lahar. This catastrophic event affected the residents in the area, especially the Aeta community and their source of livelihood.

Decades after the eruption, Mount Pinatubo has regained its beauty. It is now a popular hiking destination for international and local tourists for its unique landscapes and scenic crater lake. Lake Pinatubo is known to be a bush-walking destination by mountaineers, described as “a wide jewel of blue and green.”

Mount Pinatubo is meant to be hiked, with its diverse environment ranging from rough gray sandy trails to green lush forest paths, surrounded with picturesque mountainscapes and cliffs.

Journey to the Caldera

The journey to Mount Pinatubo’s crater starts in Brgy. Sta. Juliana, Capas, Tarlac. From there, you’ll be riding a 4x4 offroad vehicle that will take you to the foot of the mountain. The 4x4 ride is part of the full travel experience. You’ll see marvelous views of the mountain while traversing rough and sandy terrains and running rivers.

Once you get off the 4x4, the hiking begins. You’ll pass by stunning boulders and rock formations, and breathtaking cliffs—fragments of Pinatubo’s greatness before its eruption. Be prepared to trek the mountain in wet shoes because you’ll be passing through vibrant streams and brooks that add more thrill to your hiking experience.

As you go on with your hike, you may pass by several nipa huts. Those huts are the houses of Aetas, the indigenous people living in mountainous parts of Luzon, including Mount Pinatubo. They are hardworking and welcoming people who are connected to their environment and therefore are knowledgeable about it.

On the way to the crater, you’ll notice the vegetation gradually increasing and the gray sandy path

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PhotoCourtesyof Emil Santos of vibecheckphotog

getting covered with more greens. Pinatubo’s ecosystem may still be in the process of recovering from the eruption—but you can see how far it has progressed. With its variety of plants, trees, ferns, and bushes, it is now habitable again to different species of mammals, birds, and insects.

Upon reaching the caldera, prepare your cameras for a majestic view. The site of the lake itself is relaxing—its turquoise water is surrounded by green trees, and the gray mountainscapes are a moving

sight. This is the inspiration for Royal Pineda’s design for the New Clark City Athletics Stadium that celebrates Filipino resilience. Mount Pinatubo and its inhabitants are themselves a great example of this resilience story: being able to withstand and rebuild from any calamity.

You can experience all these in one day. Despite its rocky and sandy trails, the journey to Mount Pinatubo’s crater is a minor climb. With its low difficulty rating, the climb could prove enjoyable to both professionals and newbies alike.

THINGS YOU'LL NEED TO BRING

DRINKING WATER

(ATLEAST 3 LITERS)

MASK AND SHADES

(TO PROTECT YOUR FACE FROM LAHAR PARTICLES)

WIDE-BRIMMED HAT

TREKKING POLE

FIRST AID KIT

Collective / Issue 23 33

EXPERIENCE JAPAN

5 QUINTESSENTIAL JAPANESE ACTIVITIES YOU CAN DO IN MITSUKOSHI BGC

1. Get a gashapon (or two… or more)

Japan is a haven for toy lovers, with seemingly endless choices from toys of all kinds. The country’s toy industry is so massive, breaching the Y1 trillion yen mark in sales for fiscal year 2022, according to the Japan Toy Association.

In Mitsukoshi BGC, Japanese toy manufacturer Bandai has brought its first-ever Gashapon official store, making collectors and casual enthusiasts burst with excitement.

For only 65 pesos, visitors can play gashapons—coin-operated vending machines that dispense random miniature toys inside capsules.

These toys often include figures or models from manga, anime, games, official franchises, and other collectibles. The toys inside a gashapon machine come in sets, making each turn of the knob a game of luck.

2. Relax with a cup of coffee or matcha

Mitsukoshi BGC is on a mission to become a mecca for Japanese delicacies, housing several local and Japanese brands that serve food of the best quality.

Among the brands they have brought here is Key Coffee Kissaten, one of Japan’s oldest and well-loved coffee roasters.

Get your daily caffeine fix by trying out Key Coffee’s specialty hand pour coffee blends made from the best coffee beans sourced from different parts of the world. One of their bestsellers is the Sagada Honey

Collective / Issue 23 34 SMART CITIES

Lavender Latte, an espressobased drink sweetened by premium honey sourced from Sagada, Mountain Province, and topped with lavender flowers.

If you’re a fan of matcha, a visit to The Matcha Tokyo’s first local branch in Mitsukoshi BGC is a must. The Matcha Tokyo boasts 100% high-quality organic matcha that is smooth on the palate and good for your health.

Their baristas recommend the Japan Premium Blend for the best umami flavor and low bitterness. But the crowd favorite is their matcha latte, which balances the bitterness of matcha and the creamy flavor of milk.

3. Discover manga at Fully Booked Kinokuniya

Japan’s largest bookstore chain, Books Kinokuniya, installed its first Philippine branch in Mitsukoshi BGC. Through a partnership with Fully Booked, Books Kinokuniya has brought to the country an extensive collection of Japanese books, references, magazines, and of course, manga.

Manga and anime lovers will surely be delighted to browse shelves and shelves of manga, both in the original Japanese editions and their English versions. You may also find a treasure trove of light novels,

Korean manhwa, art books, and limited edition releases.

4. Feel trendy with Japanese fashion

Mitsukoshi BGC has made waves in the fashion scene by housing the first local branch of Japanese clothing giants Snidel and Fray I.D. With the presence of these two notable fashion houses, fashionistas don’t need to travel all the way to Tokyo just to get their hands on their chic and sophisticated pieces.

Snidel prides itself on designing clothes that fuse street culture with elegance. Its “street meets formal” philosophy makes the brand perfect for those in their 20s and 30s looking for stylish but comfortable items.

Meanwhile, Fray I.D’s brand focuses on elegant and avantgarde pieces for modern office ladies based on the concept “Mode for Everyday Life.” This makes BGC, a central business district, the perfect location for such a brand.

5. Stock up on Japanese essentials

Of course, Mitsukoshi BGC wouldn’t be a full-fledged Japanese mall if it cannot provide Japanese essentials and household products.

A trip to Mitsukoshi Fresh Supermarket offers the Japanese grocery experience, with heaps of imported snacks, drinks, ingredients, and other products from the Land of the Rising Sun. It also serves Japanese coffee, ready-to-eat meals, desserts, and pastries.

Fans of Japanese beauty products are also in for a treat when they go to Mitsukoshi Beauty, a specialty store that supplies well-known Japanese skincare, cosmetic, and personal care brands.

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SNAPSHOTS

1

ENABLING AN INCLUSIVE DIGITAL

PH. BCDA has joined the soft launch of the National Fiber Backbone Phase 1 by the Department of Information and Communications Technology (DICT), which is a significant step towards connecting the Philippines digitally.

2 RACE OF CHAMPIONS.

Elite athletes from the Philippines and other countries started a fierce competition to win a place on the podium during the 2023 Asia Triathlon Duathlon Championship in New Clark City. The event was organized in partnership with Asia Triathlon and the Triathlon Association of the Philippines, and brought together nearly 300 professional and amateur duathletes who displayed remarkable athletic ability and endurance.

3 A MUTUALLY BENEFICIAL PARTNERSHIP.

More than 100 soldiers and officers of the Philippine Navy, led by Chief of Naval Staff RADM Jose Ma. Ambrosio Ezpeleta, welcomed the BCDA at its headquarters on Roxas Boulevard, Manila, to receive updates on the BCDA’s programs, as well as contributions to the modernization of the Armed Forces of the Philippines.

1 2 3 6

Collective / Issue 23 36 NEWS

4

5

4 FIRST IN PH. Banyan Tree, a leading Asian hospitality group, is set to open its first resort in the Philippines in 2026. The resort will be located in the 450-hectare Hann Reserve in New Clark City, Tarlac, and will feature 50 luxury pool villas, a central swimming pool, health club, tropical garden spa, event spaces, and dining options. At the groundbreaking ceremony, Hann Resorts and Banyan Tree expressed their commitment to creating a worldclass integrated resort that caters to diverse travelers' needs.

5 INVEST IN PH. BCDA President and CEO Engr. Joshua Bingcang joined the Philippine delegation, led by President Ferdinand Marcos Jr., attending the Commemorative Summit on the 50th Year of ASEAN-Japan Friendship and Cooperation in Japan, in a bid to bring in fresh investment commitments to the Philippines.

6 REPORTING FOR DUTY.

Three women from the Aeta communities of Pampanga and Tarlac have recently signed employment contracts as sales assistants for Decathlon in SM Clark, Pampanga. Decathlon is an international sports retailer in the Philippines that has partnered with BCDA to provide equal job opportunities to indigenous peoples who are among the agency's project affected communities.

6
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PASASALAMAT (2006)

AT THE BONIFACIO GLOBAL CITY

"Pasasalamat" is a brass sculpture by Filipiino visual artist Ferdinand Cacnio, depicting two fishermen expressing gratitude to God for a bountiful harvest.

Cacnio envisioned a fishing scene where the human figures are elongated, and they seem to be reaching up towards the sky while maintaining a humble stance, symbolizing surrender to a higher power. The rough texture of the figures represents human flaws, while the heave of the net imitates the waves.

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