BDC Newsletter Issue 4

Berwyn winter ISSUE!

November 2013 Issue 4

MAGAZINE

WIRE

OPENING A top-flight live music venue now open in Berwyn

Pg 03

2013 Holiday

events Family-friendly holiday festivities around Berwyn

Pg 04

Celebrating 30 Years

A quarterly publication by the Berwyn Development Corporation 3322 S. Oak Park Ave. • Berwyn, IL 60402 708.788.8100 • www.berwyn.net

2013 Piper Award

winner Marlene Comella, Berwyn's Violet Flower Shop

Pg 07

Clip and save

coupons!

Check out the latest "hot deals" in Berwyn

Pgs 08,09,11 Estimado residente de Berwyn… nuestro boletín comunitario ya esta en Español Quédese en contacto con su comunidad. Si quisiera recibir este boletín (GRATIS) en su idioma, por favor de llamar al BDC y preguntar por Gerardo Zavala al 708.788.8100 o sobre e-mail a: info@berwyn.net

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President

The

in his own words

Buy Berwyn & Lead Our Success!

Jon Fey, bdc President

B

uy Berwyn. You've no doubt seen the decals in store windows. The apparent message is "let's support local business," a kind of community boosterism. But the benefits of buying close to home may be more than just feeling good. At the most basic level, buying locally means that money stays in the community to create local jobs, support local investment and preserve the unique character of our community. And there is more!

Several studies have shown that when you buy from a local business, rather than a shop in another town or online, significantly more of that money is used to make purchases from other local businesses and service providers, creating a domino effect that can strengthen the economic base of the community. Small local businesses are the largest group of employers in Berwyn and nationally. In turn, they provide the most number of jobs to our residents. Your local purchases pay local salaries. As local businesses grow, they often hire locally, just as they tend to spend locally. In addition, our local not-for-profit organizations receive a large percentage of their support from local business owners, next to nothing from shops outside of town, and literally nothing from the online community. These local non-profits provide services,

SWF Products Berwyn Rt 66 Museum

entertainment, and support for the local community and are essential elements of the culture of our city.

Where we shop, eat and have fun -- all of it makes Berwyn unique.

Our one-of-a-kind businesses are an integral part of our distinctive local character. A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their unique businesses and distinctive character.

Because local businesses cater to the cultural base of their communities, residents can find new adventure in a familiar environment. One-of-a-kind, independent businesses are vital to the diverse character of our business environment.

Maybe it’s not possible to buy everything locally. There are items we may need to buy from some other place. But when it comes to supporting our local economy, a little change really does go a long way. If we all shift just 10% of our purchases to local businesses, the results can be dramatic. If you can do more, even better. As this positive change takes hold, we can create new jobs, encourage new investment and enhance our lives. We all play an important role in the economic and cultural future of our community, be a positive part of it. Buy Berwyn – Lead our success!

Please Support our Sponsors Corporate Benefactors

Corporate Sponsors

5935 W. Cermak Rd., Cicero 6940 W. Ogden Ave., Berwyn 1921 E. 31st St., LaGrange Pk.

Corporate Patrons

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MG Computer

Wire is Newest Music Addition to Roosevelt Road VENUE • STUDIO S • COLLABORATORY • SCHOOL • LABEL A top-flight live music venue, Rock University, and a full service music recording facility just opened on Berwyn's north side. Wire, Berwyn’s newest music complex, is located at 6815 W. Roosevelt Road. The venue is the brainchild of managing partners Christopher Neville, Jon Smith, Paul Bolger and Tracey Dear.

Wire has created a place for professionals, amateurs and students to incubate ideas and inspire one another. The spot is designed to become a base for musicians and music fans alike, in an atmosphere that fosters reflection and creativity and celebrates music in all of its forms.

The long-term purpose of Wire is to recapture and re-establish the Chicago music scene as a dominant force in the global music industry. The collaboratory will develop and nurture new talent on both the creative and technical ends of the musical spectrum.

The main components of the development include recording studios, a music venue and educational programs.

Through the support of the City of Berwyn and the BDC, Wire received Tax Increment Financing (TIF) for the redevelopment of the vacant, former Teamsters Union Hall, which was originally built as the Oakwyn Theater in 1934. The partners spent more than $1 million on renovations to the 10,000 square foot space. The resulting layout includes a venue space with a 350 person capacity, a mezzanine with a VIP viewing area and administrative offices, and a recording studio in the upstairs at the rear. Additionally, six small private classrooms and a student lounge are on the main level behind the stage.

Wire kicked off the opening weekend with a performance from founding member Chris Neville’s group, Tributosaurus as Electric Light Orchestra (ELO) on October 4. On Saturday, October 5, founding member Paul Bolger’s band, Mr. Blotto, took the stage.

Founding member Tracey Dear’s band, Waco Brothers later performed on October 26.

To keep up on their event calendar or to purchase tickets, visit www.wireismusic.com.

Berwyn MAGAZINE

BOARD OF DIRECTORS OFFICERS PRESIDENT

Jon Fey VICE PRESIDENT

John Aranza VICE PRESIDENT

Jousef Mondragon TREASURER

Mal Montoya SECRETARY

Dorothy Chiero EXECUTIVE DIRECTOR

Anthony Griffin DIRECTORS Christopher Bell Tom Benson Guy Hollis Jeff Janda Peggy Rose Kwiatek Scott Lennon Alba Lovero Marty Mendicino Beverly Pastorek Scott Steiner Doug Walega STAFF OFFICE MANAGER

Sande Brennan DIRECTOR OF CHAMBER SERVICES

Amy M. Crowther RECEPTIONIST

Christina Pennell ACCOUNTANT

Peggy Harrington URBAN PLANNER

Kurtis Pozsgay, AICP ADMINISTRATIVE ASSISTANT

REGULars

features

Judy Saraceno-Swenson

02 President’s Column

03 W ire is Newest Music Addition to Roosevelt Road

Paula Svora

08 “Hot Deals” Coupons 10 New Members 10 Grand Openings 14 Partners in our Community 15 Hidden Gems

04 Holiday Events in Berwyn 06 Berwyn Business Connect 06 New Signs 07 29th Piper Award Winner 12 Simplify Your Sales Effort Now 13 Deck the Depot 13 Visit WhyBerwyn.com

PROJECT MANAGER, GRAPHIC DESIGN & COMMUNICATIONS BUSINESS OUTREACH COORDINATOR

Gerardo Zavala Want to learn more about the City of Berwyn’s TIF incentive or looking for properties that are for lease or sale?

Visit Berwyn.net and click on “Economic Development” for information on the programs that can assist your existing or new business.

Learn about available programs including Tax Increment Financing (TIF) and the Commercial Loan Program. Browse the Property Search for opportunities.

Gather information on Berwyn’s business corridors, page demographics and urban planning initiatives.

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* Holiday Events (Berwyn) -----------

2013

Holiday Events in Berwyn Save the date for these community events. For more information visit whyberwyn.com.

01

Deck the Depot

Sat., December 14, 5 - 9 pm

Windsor & Stanley Aves. in the Depot District whyberwyn.com

03

Underwater Christmas Tree & Dinner with Santa

Fri., December 20, 5:30 pm

PAV YMCA 2947 South Oak Park Avenue pavymca.org

05

city of Berwyn Recreation Dept. Christmas Party

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01

winter coat drive

Got a coat? GIVE a coat!

Drop off at BMO Harris Banks, 6811 Stanley Ave. & 7100 Ogden Ave. or Berwyn Township, 6600 W. 26th St. (708) 788-6600

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Christmas/Holiday Music with Kym Frankovelgia

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Sat., December 7, 2 pm - 4 pm

Berwyn Public Library 2701 S. Harlem Avenue berwynlibrary.org

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Christmas Party hosted

by Mayor Robert J. Lovero

Wed., December 18, 11:30 am - 2 pm Fri., December 13, 5:30 pm - 10 pm

The Berwyn Recreation Center 6501 W. 31st Street BerwynRecreation.com

07

Roosevelt Road Holiday Stroll

Sat., December 7, 12 pm - 5 pm

Berwyn V.F.W. 15th and Harlem Avenue berwyn-il.gov

08

Berwyn Park District Mraz Holiday Lights

Sat., December 7, 5:30 pm

Roosevelt Road between Austin & Harlem Avenues whyberwyn.com

Riverside Drive, 23rd Street and Grove Avenue berwynparks.org

Santa's Workshop with North Berwyn Park District

Berwyn Recreation Dept. Christmas Party celebration (ages 10 & under)

Sat., December 14, 11 am - 1 pm

Sat., December 14, 11:00 am - 2 pm

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North Berwyn Park District 1619 Wesley Avenue nbpd4fun.org page

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The Berwyn Recreation Center 6501 W. 31st Street BerwynRecreation.com

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New Signs Point to the Depot District Berwyn’s Depot District, the

Berwyn Business Connect Focus on Targeted Marketing

historic area along the Metra/ BNSF rail line, is traveled by more than 50,000 people each day as they ride to and from Chicago

“Be in the Know” Tuesday, November 12 12:00 pm – 1:00 pm Berwyn Public Library | 2701 S Harlem Ave.

in passenger trains. Despite this exposure, this charming

Join the BDC for a 60-minute group discussion

downtown destination lacks a

over lunch. This power session will focus

major road or intersection. In

on using budget-conscious, high-impact

order to make the district more

targeted marketing. The presentation will be

visible to drivers, members

interactive and includes time to get feedback

of the BDC’s Downtown Commission urged the City to

from your peers and for networking. Lunch is complimentary. All Berwyn businesses and business associations

install wayfinding signage to better orient drivers to the Depot

are invited to participate in these meetings. This session will

District. Signage was recently installed on both sides of the

be free of charge. Parking is available. Please RSVP to the BDC

intersection at Ogden & Oak Park Avenues and also at both

at 708-788-8100 or info@berwyn.net. Don’t forget to bring

sides of Harlem Avenue where the Metra/BNSF line intersects.

business cards and always be connected before, during and after

The signs direct visitors to the Depot District, MacNeal Hospital,

the event for success.

parking options, and electric vehicle (EV) charging stations.

The Law Offices of

Jennifer Mitchell, P.C.

A Holistic Approach to Family Law

www.classiccinemas.com

NORTH RIVERSIDE MALL THEATRE

7501 W. Cermak Rd.  Just west of Harlem Ave. North Riverside  708.442.9203

The One Stop Professional Service Group is a collaboration of like-minded individuals working together seamlessly to offer a battery of services to individuals and businesses who prefer the ease of working with one entity when it comes to making a transition in their personal and financial affairs.

Legal counseling- Family law services, Estate Planning - Wills and Trusts, Real Estate, and Mediation. Contact Jenny Mitchell: (773) 936-4600

And don’t forget to pick up a Reel Money Gift Card.

Professional Banking Services-Business and Personal Loans, Traditional Banking Services. Contact Joe Kroc: (708)288-7796.

Real Estate Services-Real Estate appraisals, Property sales, Commercial & Residential Transactions impacting Single Family and Multi Family properties. Contact Rafael Avila (312)287-5421.

Accounting Services-Income Tax Preparation, QuickBooks consulting, Sales Tax, Payroll Services & Bookkeeping. Call (708)788-0082 or visit www.delrealtax.com.

Insurance-Offering a complete array of insurance services (Property and Casualty, etc.) for commercial and residential properties. Contact Martha Domiguez at (773) 254-5810 Residential and Commercial Development-Architectural Services and Construction Management for commercial and residential projects. Call (312)375-6152 or visit: www. studioarq.com.

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Financial Services-Insurance (Life) & Wealth Management services (Retirement planning and Estate Planning) 401k plans. IRA rollovers. and College planning (529 plans) Contact Mike Ridge (312)360-5956.

classiccinemas.com

29th Annual Charles E. Piper Award Honoring Marlene Comella

Violet Flower Shop to honor her contributions to the Berwyn community.

In 1978, Marlene and her husband Alan bought Berwyn’s Violet Flower Shop, which was established in Berwyn in 1942. The family owned and operated flower shop is renowned for its friendly service and personal attention with any special occasion

Each year the BDC presents

from weddings, graduations, showers and holidays to funerals.

the Charles E. Piper

Her facility consists of a flower shop, two greenhouses and

Award to an individual

a garden center, positioning the business to make a unique

recognized for his or her

and lasting impact on the community. The business has been

business achievements and

recognized by Checkbook Chicago for overall quality, customer

community involvement. The

service, reliability and knowledge. The double checkmark the

BDC invites its membership to

business received is the highest rating given.

nominate an individual who best exemplifies the energy

Marlene Comella has donated her time and talents to a number

and industrious spirit of Mr.

of initiatives in Berwyn, A few of her efforts include the following:

Piper, one of Berwyn's first Marlene Comella, Berwyn's Violet Flower Shop

developers.

• Flowers for Hope: Marlene founded this annual fundraiser for breast cancer research, prevention and ultimately the cure.

The BDC is proud to present this respected community award to Marlene Comella of Berwyn’s

• KaBOOM!: Marlene led the design and maintenance plan for the farmer’s learning garden project in Brocato Park.

• Think Green: Marlene led a group of Girl Scouts and other volunteers in the preparation of the garden area at the Berwyn Gardens at the annual Earth Day event.

• 6th Ward Plantings: Marlene has planted all of the flowers in the City’s 6th Ward on her own time.

Marlene credits her family as her inspiration. She shared, “Long hours and a seven-day work week could not have been achieved without the love and support of my family – both my home and my flower shop family – because we are intertwined as one. I truly love being part of this community and giving back is important to me.”

“Marlene Comella’s efforts to beautify the city and to educate residents of all ages will have lasting benefits for Berwyn. Her creativity and passion for her business and for the betterment of Berwyn is obvious when you come to understand her pay-itforward approach to our community,” said Jon Fey, President of the BDC Board of Directors.

The Piper Award dinner took place on November 2 at Skylite West Banquets. page

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For online “hot deals” coupons, visit WhyBerwyn.com and select Shop Berwyn — Business Directory

25% off decorated layer cakes Vesecky’s Bakery 6634 W Cermak Rd., Berwyn 708.788.4144 Coupon expires 1/31/2014

clip and sav

Buy Berwyn Shop our local businesses

Double Deluxe Buy One Get One Free* www.culvers.com 6943 W. Roosevelt Rd., Berwyn *Valid only at location mentioned above.

Coupon expires 1/31/2014

$5 OFF ANY PURCHASE OF $25* dine in, DELIVERY or carry out www.paisanspizza.com 6226 W. Ogden Ave., Berwyn 708.484.5325 *Not valid for alcohol. Not valid with any offer, packages or special promotions.

Coupon expires 1/31/2014

Water Heaters

$10.00 OFF ANY SERVICE CALL

$10.00 Chain Repair*

www.sullivans-plumbing.com 7018 W. 16th St., Berwyn 708.795.0700

www.jwjewelers.com 7020 W. Cermak Rd., Berwyn 708.788.9200

Coupon expires 1/31/2014

*Eligible on solder jobs only.

Coupon expires 1/24/2014

Sullivan’s Air Conditioners

Berwyn’s Violet Flower Shop

Plumbing & Heating Inc.

FREE exam and X-Rays for ALL new patients*

Free bottle of bbq sauce with any $25 purchase

www.34thstreetdentalcare.com 6411 W. 34th St., Berwyn 708.484.6576

www.famousdaves.com 7201 W 25th St., North Riverside 708.447.8848

*Free exam and x-rays for all new patients when you bring in this coupon.

Coupon expires 1/31/2014

Coupon expires 1/31/2014

10% off all Thanksgiving & Christmas merchandise (cash & carry only)

Free 1 hour divorce OR estate planning consultation*

www.berwynsviolet.com 6704 W. 16th St., Berwyn 708.788.1225 *Not valid with any other offers.

Coupon expires 12/31/2013 page

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(Regularly $20.00)

3239 S. Grove Ave., #201, Berwyn 773.936.4600 jennymitchell@hotmail.com *Please call or email to schedule an appointment.

Coupon expires 12/15/2013

ve coupons!

To advertise, please contact: Gerardo Zavala Telephone: 708.788.8100 Email: GerardoZ@berwyn.net

Compre en Berwyn Compre en nuestros negocios locales Party & Equipment for Work and Play

MIKE & SONS Auto Services 10% off flushing and filling radiator

“Winterized Special” 10% off Flushing and Filling radiator 6333 W. Ogden Ave., Berwyn 708.484.1767 Coupon expires 1/24/2014

$10 off your next order*

$15 OFF

www.aarentalcenter.net 30 N. 9th Ave., Melrose Park 708.343.8110

$20 OFF

ANY FACIAL OR EXFOLiATION TREATMENT ANY ONE HOUR MASSAGE 3245 Grove Ave., Ste. 207, Berwyn 708.637.4952 www.face2facespastudio.com

*Limit one per customer.

Coupon expires 1/31/2014

*Coupon expires 1/31/2014 Facials range from $50-110.

Massage start at $80.

With this coupon your hot wing order will be

Music & Voice Lessons One FREE lesson with 4 paid lessons* Group Guitar Lessons $9.99 per class*

extra BIG!

www.stripesbbq.com 6715 W. Ogden Ave., Berwyn 708.484.1043

he True Art o et f nc

g alin He

Expe rie

Tinnirello Chiropractic & Family Wellness Clinic, Ltd.

Celebrating our 1 year anniversary!

“A Place Parents Can Trust”

Coupon expires 1/31/2014

*Offer valid upon initial enrollment.

Coupon expires 1/31/2014

Holidays stressing you out? RELAX TODAY!

$5 off of $30 or more purchase

SAVE $15 NOW

by Martha Santoyo

(1 hour massage $60, with coupon $45)

www.youravon.com/MarthaSantoyo 708.220.1871

www.tinnirellochiro.com 2827 S. Harlem Ave., Berwyn 708.317.9191

Coupon expires 1/31/2014

*Limit one per person.

Coupon expires 1/15/2014

$300 off of tuition for new families*

Open For Lunch: $7.95 Special*

www.sunnydayslearningcenter ofberwyn.com 6227 W Roosevelt Rd., Berwyn 708.484.0230

6211 W Roosevelt Rd., Berwyn 708.484.9250 www.bodhithaibistro.com

*Call us for details.

Coupon expires 1/31/2014

Sunny Days Kids Academy

7009 W. Ogden Ave., Berwyn 708.484.4444

*Dine in only.

Coupon expires 1/31/2014

Monday - Friday from 11am - 3pm Closed on Tuesday page

More coupons on page 11!

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Grand Openings 01 Safelite AutoGlass

6538-40 W Ogden Avenue www.safelite.com 708.795.6800

01

02

03

04

02 Xpress Insurance

2144 S Clarence Ave 708.795.9500

03 Help Hospitalized Veterans 6243 W 26th Street, Unit B hhv.org 708.484.9508

04 Wire

6815 W. Roosevelt Road wireismusic.com

708.669.9473

Welcome New Members AUGUST 2013 - NOVEMBER 2013

3d collision repair, inc.

7010 W Ogden Avenue Berwyn, IL 60402 708.749.0300 Automotive Face 2 face spa studio 3245 Grove Avenue, Ste. 207 Berwyn, IL 60402 708.637.4952 face2facespastudio.com Skincare & Cosmetics Help hospitalized veterans 6243 W 26th St., Unit B Berwyn, IL 60402 708.484.9508 hhv.org Organization Horse-drawn productions 6519 W 26th Street Berwyn, IL 60402 773.463.7970 horse-drawnproductions.com Audio/Production & Music Lessons precision dental, ltd 6725 W Stanley Avenue Berwyn, IL 60402 708.484.0255 precisiondentalltd.com Dentist & Oral Surgeon page

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safelite autoglass 6538-40 W Ogden Avenue Berwyn, IL 60402 708.795.6800 safelite.com Automotive The vitamin shoppe 7180 W Cermak Road Berwyn, IL 60402 vitaminshoppe.com 708.788.5097 Health & Wellness wilson restoration inc.

6305 W Roosevelt Road Berwyn, IL 60402 wilsonrestoration.com 708.484.3800 Board-Up & Emergency Services xpress insurance 2144 S Clarence Avenue Berwyn, IL 60402 708.795.9500 Insurance Services

Search all businesses at:

WhyBerwyn.com

Maribel Del Real, CPA | 2209C Highland Ave, Berwyn IL 60402 708-788-0082 | ww.delrealtax.com “We take care of your tax and accounting needs so you can focus on the job of running your business!”

Certified Public Accountants specializing in Small Businesses:

• • • • • • •

Income Tax Preparation Income Tax Planning QuickBooks Bookkeeping Sales Tax Payroll Tax Start Ups

Bookkeeping Services

Income Tax Preparation

There’s still time to get your bookkeeping in order.

Save coupon as this offer is good in January & February 2014 OFF the cost of preparing your income tax return.

Call to make an appointment.

Electronic Filing & Fast Refund.

¡Hablamos Español!

clip and save coupons!

For online “hot deals” coupons, visit WhyBerwyn.com and select Shop Berwyn — Business Directory

$5 OFF ANY PURCHASE OF $25

$20 acupuncture session*

www.bennyspizzaberwyn.com 6806 W. 26th Street, Berwyn 708.749.1771

www.seedrron.com 3840 S. Harlem Ave., Lyons 708.442.3050

Coupon expires 1/31/2014

*Offer valid one time only.

Coupon expires 1/31/2014

25% OFF YOUR BAKERY PURCHASE

10% off 1st month’s tuition

6737 26th St., Berwyn 708.749.2504 www.cakebros.com

www.concordiaberwyn.org 3144 S. Home Ave., Berwyn 708.795.7563

Coupon expires 1/31/2014

Coupon expires 1/31/2014

Concordia Little Lambs

$4 OFF YOUR NEXT ORDER OF $12 OR MORE

FREE Inspections!

Go to: www.lynxworks4u.com for details

www.michaelanthonyspizzeria.com 6434 W. Ogden Ave., Berwyn 708.484.2222

Over 20 years experience in Berwyn Joanne & Vince Zaworski 708.395.7443 lynxworks4u@gmail.com

Coupon expires 1/31/2014

Coupon expires 1/31/2014

Receive 10% Off Any Non-Sale Items with this coupon

$50 off your first rental at Liberty Cultural center*

6548 W Cermak, Berwyn 708.795.8181

www.berwynparks.org 6445 W. 27th Place , Berwyn 708.788.1701

*Excludes UGG and TOMS. Cannot be combined with other offers.

Coupon expires 12/31/2013

$1 off select egg breakfast platters* 6713 W. 26th St., Berwyn 708.484.9063 *M-F from 9am - 12pm. Excludes steak/chicken. Regular price $5.99.

Coupon expires 1/31/2014

Liberty Cultural Center

*Limit one per household.

Call for details.

Coupon expires 1/31/2014

Gift Cards Available!

20% OFF

1st Time Service or Retail Purchase

10% OFF

Revisiting Clients

www.classictouchhairdesigners.com 3214 S. Grove Ave., Berwyn 708.749.3292 Coupon expires 12/31/2013.

Not to be used with any other offer.

One coupon per client. page

More coupons on pages 8 & 9!

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Simplify your sales effort now save time, money and build in 2014 As we approach the New Year there’s still time to reflect on the marketing you did in 2013 so that you can tighten up your strategy for 2014 by narrowing and defining you target customer. might seem counterintuitive to narrow down who you intend to market to in the beginning, but this focus increases your chances of successful communication with the right people instead of wasting resources.

Select target market You may have opened shop but the old saying “open and they shall come” hasn’t worked out as planned. Let’s face it, without sales, little else can occur. For stronger sales in the upcoming year let’s take a small step back to understand the main point in the entrepreneur’s sales process by “selecting our target customer” and then moving forward. Right now is the best time to plan for 2014!

Step back & focus As an entrepreneur you’re already juggling many hats, making it even more difficult to target to everyone. This is even truer if your marketing budget is slim. To eliminate clutter and stay on track, the owner must step back and focus on a target group of customers instead of assuming “everyone needs this.”

Identify As your company grows and becomes more financially established it can then consider targeting different page groups that might want or need your product. It

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By narrowing down your target market, it is easier to determine what problem(s) a group of customers have in common. You can also better identify purchasing habits, their budgets and needs.

By identifying the group of customers with a problem, this gives you the biggest possible market that may benefit from your solution.

For example: A boutique shop in Berwyn that sells stylish women’s clothing at a mid-range price would like to target every woman in Berwyn. That’s a lot of area to cover and would require a large budget. Instead, the business should focus on the following target: females ages 21-42 years, looking for deals and specials, frequents nail and hair salons to keep up appearances, goes out to clubs or lounges to show off their new style, and has a career in an office setting.

Now that you narrowed down it’s time to make the connection. In our example, the owner can cross promote

fliers with local nail and hair salons and can go further by inviting employees and their clients to secret sales. Host a fashion show at their boutique to feature new outfits. Promote the event through Facebook and contact the local media for coverage. At events, build a strategy for guests to “like” your Facebook page and make sure everyone gets a deal. Network at business after hour events and build relationships. Reach out to the local community college business department to be a featured guest speaker

on entrepreneurship and hand out goodie bags. Grow your Facebook Page with in-store signage and mention to customers at the end of the sale. Once your “likes” grow, run surveys to discover new trends or ideas. It’s a two-way street.

Your marketing efforts will be an on ongoing cycle as it can take up to seven or more attempts before a potential customer sees your message.

However, a well-defined target market brings clearer messages and better outcomes.

Enjoy complimentary holiday refreshments and activities such as pictures with Santa, horse-drawn sleigh rides, heated trolley rides, live reindeer and petting zoo, and a Polar Express train ride. Berwyn's Depot District transforms into a winter wonderland!

Saturday, December 14, 5 pm - 9 pm Windsor & Stanley Aves. in the Depot District whyberwyn.com

Visit WhyBerwyn.com The WhyBerwyn.com website provides residents and visitors with a stream of information on the area’s businesses and amenities. The site includes: • a comprehensive calendar of events that details the City’s many festivals and recreational opportunities • a full local business listing (with Hot Deals coupons) to promote the business base • news posts about Berwyn’s hottest places to shop, dine and relax.

Desktop and mobile friendly!

Work Injury? ...Auto Accident Injury? ...It's What I do."

OUR SERVICES • Physical Medicine • Physical Therapy • Chiropractic • Acupuncture • Massage Therapy • Work Injuries • Auto Injuries • Sports Injuries • Chronic Pain • Weight Lose www.SeeDrRon.com www.Proactive4Life.com

t s os nce d, r.

M ra te e d su ep vi !

In cc Pro US A O LL PP CA

$10-30 Minute Massage

* One time only per person * Insurance may cover this treatment

ASK DR. RON

Does your office treat Workplace Injuries or Automobile Accident Injuries?

Yes I do� My office provides exceptional care or the person injured at work (Workers Compensation � WC) or in an Automobile Accident (Personal Injury � PI)� We even take the headache out of most of the paperwork� My staff is fully trained and understands how important the paperwork is� This leaves less stress on the patient and allows him or her to focus on getting healthy� When a patient comes to my office with a Work Injury or Auto Injury we ask that they provide us with all necessary Claim information� necessary addresses and phone numbers� We then will do all the appropriate behind the scenes administrative work to get your claim into my office� Once thoroughly evaluated� treatment can begin�My goal is not only to get the patient out of pain but to provide them with superb care to make the body even better than it was prior to the injury�

Proactive Health Center

3842-44 S. Harlem Ave. • Lyons IL 60534 • Phone 708. 442.3050 • Fax 708.442.3058

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Partners in our COMMUNITY bsd100.org School District 100 School District 100 believes that parent communication is paramount for student success. This year we are using digital platforms more than ever because we know parents are already there and are more likely to be on Facebook, Twitter and Instagram on a regular basis to communicate with family and friends.

Our social media platforms allow staff to inform parents about student achievement, calendar reminders and athletic results instantaneously from anywhere in the school.

Amazing instruction occurs every day in our schools and we want everyone to know about it! Last year we hosted 40 site visits where districts from as far as Minnesota came to our district to see our 1:1 program in action.

These educators can now check our social media platforms to see the great strides we are making in District 100 and share the information with their staff. School District 100 is quite popular outside of 60402. Read what the Deerfield Superintendent wrote about us on his blog: http://dps109supt.edublogs.org/ and visit us for all of District 100’s social media sites. We want you to like us, follow us and retweet and repost our news! nb98.org school District 98 This year our teachers will be implementing the revised curriculum that has been completely aligned to the Common Core State Standards.

We now have a consistent curriculum across all grades and across all of our schools. The curriculum is not only aligned to Common Core, it is also more rigorous. Expectations have been raised and we will be expecting more of the students. I encourage our families to become familiar with these grade level expectations so that we can work together in order to support and make sure that our students are successful. In addition, please note that in November during Parent Teacher Conferences we will have a new website up, nb98.org. The website has been updated and will be used as another way to communicate and provide information about the district and schools. berwynparks.org Berwyn Park District Celebrate the holiday season on page Saturday, December 7, 2013 at 5:30pm with the Berwyn Park District. Join us

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at Mraz Park for our tree lighting ceremony at Riverside Drive, 23rd Street and Grove Avenue and enjoy the sounds of the holiday,

by Morton West High School’s Singers Unlimited and members of the school band.

knows when you’ve been bad or good… Santa will be making calls to remind the children how important it is to be good….So be good for goodness sake! Friday, December 20 6:00 – 8:00 pm. Registration: December 2 – 18.

The Berwyn Park District will be hosting its annual Positively Pasta Fundraiser Dinner on Saturday, January 18, 2014 at 6:00pm.

Join us at Liberty Cultural Center, 6445 W. 27th Place. The ticket is $25.00 for a family style pasta dinner prepared by our own Commissioners Mario Manfredini and Frank Amaro, with help from talented staff, and includes salad, sausage, meatball, desert, and live entertainment. All proceeds go towards the Berwyn Park District Scholarship Fund, which provides recreational opportunities for residents in need. For tickets or more information call 708.788.1701 or visit us at berwynparks.org.

Winners will receive a Gift Card & Yard Sign!

Thursday, December 19 , 7:00 pm. To register call (708) 749-4900. Must register by Tuesday, December 17. All North Berwyn residents are eligible.

berwynlibrary.org | askus@berwynlibrary.org berwyn public library Did you know that there is more to the library for adults than books, movies, and music? You can also use the library to get ahead in life.

Spend time at one of our weekly Adult Learning Groups and become more confident in your math, reading, English language or computer skills. These groups also offer study help for many standardized tests such as GED, community college placement exams, or the Citizenship Test. Utilize the resources in the Career Center to work on your resume and get tips on interviewing techniques. If you’re interested in starting or growing a small business, take advantage of the information and technology available in our Small Business Resource Center.

Stop by the library today, visit us online, or sign up at <http://eepurl.com/coNq1> for a monthly email with upcoming programs, news & events. nbpd4fun.org North Berwyn park district Upcoming winter events include: LETTERS TO SANTA. Drop off your letter to Santa at the North Berwyn Park District!

Include your home address so Santa can write back. November 25 – December 14. Mailbox is located at: North Berwyn Park District, Community Center, 1619 Wesley Ave. SANTA’S CALLING. He sees you when you’re

sleeping, he knows when you’re awake, he

HOLIDAY HOUSE DECORATING CONTEST

morton.edu morton college Gov. Quinn’s announcement of a $4.5 million gift for classroom expansion on the Morton College campus was the result of the dedicated efforts of many people who believed deeply in the mission of the college and in its community.

With 76.6% of its student body identified as Hispanic, Morton College is the seventh largest two-year public Hispanic-Serving Institution (HSI) in the United States - the largest east of the Mississippi River.

This fall, Morton College will draft a new diversity policy that promises to re-engineer its operational procedures in order to best serve its students and community. We are confident that the fine institution we know as Morton College will become an even better one in the future. morton201.org Morton West High School As principal of Morton West High School, I’m pleased to introduce Daniel Aguirre to our school community. Daniel has been hired as Morton West’s parent liaison. His role is to build a stronger relationship of Morton West’s parents with the faculty, staff, administration, various parent groups and the Board of Education of District 201.

Our mission and goal at Morton West High School is to increase the involvement and participation of our parents and family members by providing programs that will includes personal outreach and awareness/ engagement activities. We will also be forming a Parent Advisory Council in the near future to assist in the planning of such activities.

Please feel free to contact Daniel via e-mail at daguiree@jsmorton.org or by phone at 708780-4100 ext. 3067.

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6834 Windsor Avenue

RISSI'S OLD TIME CANDY & TOYS Located in Berwyn’s Depot District, Rissi's Old Time Candy & Toys opened last December and immediately hit a nostalgic sweet tooth. Stop in this holiday season to take your pick among a host of candies hand-made by owner Tracy Balnis. Warm up with their drink menu, which includes coffee, cafe lattes and hot chocolate made from real melted chocolate (no syrup or powders).

6210 W Cermak Road

Old Fashioned Candies Over 40 years and a generation later, Old Fashioned Candies is proudly going strong with a wide line of candies ranging from novelties to party favors. Everything is handmade. All creams, nuts, fruits, and other fillings are hand-dipped.

Specialties include fine chocolates, with a great selection of sugar free chocolates as well. The store offers a vast collection of over 200 chocolate figurines that can make a sweet gift for any friend or relative.

Their current seasonal items include Pecan Bark and Sponge Candy. For those needing to dress up a party, the shop offers chocolate place cards, molds, plaques and other customizable items including balloons, ribbons and chocolate fountains.

Visit: www.oldfashionedcandiesinc.com 708.788.6669

The store provides nostalgic candies offered by the piece as well as by the weight. Classic toys such as balsa wood airplanes, tin whistles, etch-a-sketch and pick-up sticks make great gifts for kids of all ages.

The shop also hosts baby and wedding showers and creates party favors for every type of celebratory event. Wi-Fi is free!

Visit: www.rissisoldtimecandyandtoys.blogspot.com 773.968.5925

Thank You From Bounce Sports!

Over 50,000 Visitors Since Opening November 2012

Over 50 Fall/Winter Programs Baseball • Lacrosse • Soccer • Softball • Fitness Flag Football • Fall Ball • Camps • Clinics • Events Soccer Leagues • Travel • Training • Memberships

Bounce Sports is Transforming Youth Sports Fitness and Facilities 3310 Grove Ave., Berwyn, IL 60402 • 630.430.0717 Chicago (Coming Soon) and Milwaukee Facebook: Bouncesportsplex • Bouncesportsplex.com Bounce Mission: To Inspire Youth to Reach Their Full Potential Regardless of Income, Ability or Special Need

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