May Beaute Digital Magazine by Aesthetic Beauty Industry Council

B E A Uindustrie TE M A Y

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UNLEASHING CREATIVITY W W W . B E A U T E I N D U S T R I E . C O M

DIGITAL MAGAZINE I S S U E

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FOUNDER TAMARA REID TAMARA@BEAUTEINDUSTRIE.COM

EDITOR RACHEL MEDLOCK OF DO YOU EVEN SOCIAL? ONLINE EDITOR MALA MCALPIN BRAND DIRECTOR / DESIGN SARAH GARNER OF DIGITAL BLOOM ADVERTISING / PARTNERSHIPS INFO@BEAUTEINDUSTRIE.COM BROUGHT TO YOU BY BEAUTEINDUSTRIE.COM

DISCLAIMER All content in Beaute Industrie Digital Magazine is for general informational purposes only, and should not be construed as medical advice or instruction. Our content is not intended to be relied upon to offer a solution to a specific problem, or as a substitute for the advice of qualified professionals tailored to your particular circumstances, business or lifestyle. Everyone is different, so it is not possible for us to guarantee that our tips and suggestions will work for everyone, every time. Please use your common sense when you try anything new, and consult with relevant professionals as necessary. Whilst every effort has been made to ensure accuracy, we make no representation and assume no responsibility for the accuracy of information contained on or available through Beaute Industrie Digital Magazine. We shall not have any liability for errors or omissions or for any consequences arising therefrom. Opinions and viewpoints expressed in Beaute Industrie Digital Magazine do not necessarily represent those of the editor, staff or contributors but are here to provide a vehicle for the interchange of ideas, experiences by which we hope to inspire, nurture and empower. We do not recommend use of the content in Beaute Industrie Digital Magazine for diagnosing or treating health or other problems, or as a substitute for seeking professional advice and treatment in relation to any such problems. We are not responsible nor liable in connection with any advice, course of treatment, diagnosis or any other information, services or products that you obtain through Beaute Industrie Digital Magazine. Reproduction of any material without written permission from the publisher is strictly prohibited. © Beaute Industrie 2021, All Rights Reserved.

CONTENTS

LETTER FROM THE FOUNDER The language of love and the varied label of being a mum.

YEAH THE BOYS A spotlight on the fabulous men in the professional beauty and aesthetics industry.

MAKING THE MOST OF YOUR ACCOUNT MANAGER No matter the title, make more than just coffee and conversation!

MOTHER OF RELATIONSHIPS We're exploring what it's like to work with mum. Lessons, life values and more.

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THE COLLABORATIVE CONSULTATION How skin-focused practitioners can work alongside holistic experts.

FROM DUST COLLECTOR TO PROFIT MACHINE Combining treatments to transform your bottom line.

May I just start by saying how much I adore you? Truly. I've been thinking a lot about love and relationships when piecing this issue together in the midst of Mother's Day and one thing that is never lost on me is the language of love. In terms of a partner, they say you can only have one 'great love'. So, what do we call the love we have for our friends, family and the people we keep in our inner circle? To me, they're all my great loves, just in varying different forms for what they bring to my life. When I think of the Beaute Community (that's you!), I think of the adoration I have for every post you like, piece you read, ticket you buy and live you watch, let alone the time, loyalty and trust you provide to myself and the ladies in Team Beaute. That to me is also great love. Mother's Day is wrapped up in love no matter which way you look at it, including love for mums of all types and walks of life. Traditional mums, families who have two mums, men who fulfil the role of dad and mum, mother's who have lost children, those who have lost mothers, those with strained mother relationships and vice versa, those who have chosen not to be mothers (and also those who have chosen to be fur mums!) and lastly those yearning to be mothers.

from the founder. T A M A R A

R E I D

@ T A M A R A R E I D B E A U T E

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When seeking call out in our FB community for those who have relationships with their mum in business, I was actually blown away by the amount of mother, daughter (and son!) hands that were put up. What a special bond to have where someone so close, raised you in such a way that you admire their career enough to follow in their footsteps. In our Mother of all Relationships piece, we explored this relationship through three families in business together. Unsure if it's because I'm a mother now myself or if i'm just becoming more and more emotional as the years go on but the words shared in our pages brought tears to my eyes - I hope one day I can be half as much of an inspiration to my babies as these mothers are to theirs. While giving shoutouts this month, we also shine light on the impressive men in our industry who are paving stand out career pathways for those who follow in their footsteps, as well as hearing from some of the country's best Business Development Managers to find out just how to make the most out of your monthly visits apart from the coffee catchup and quick chinwag! We will be ramping up our Club Beaute Membership Portal and bringing back our BeauteBrunch events across the coming months so keep an eye on the issues as they hit your inbox for more details. Until next time, Stay Connected!

T a m a ra 04

# F E A T U R E

THE

MOTHER of

RELATIONSHIPS Imagine being so inspired by your mum, that you follow in her footsteps. We all know that one of the keys to success in this industry is surrounding oneself with an incredible team. For many, their teams are like family, but for a select handful, their teams really are literal family! As we kick off this month by celebrating Mother’s Day, we explore the ins and outs of the family team dynamic, what it’s like for mothers working alongside sons and daughters, and the lessons learned from those fostered by industry-leading mums. We chat to Signature Creations Beauty's Gemma Sheehan, INSKIN Maria Enna-Cocciolone and her daughter Cassandra (Marketing Manager) and son Alexander (Customer Experience 2IC & International Relations) and Minx Tan - Monica Griffin and her son James (assists with social) and daughter Annie (assists with vision, planning and research).

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Photo by Karolina Grabowska

"Mum taught me to not to sweat the small stuff - (and) to never spend more than you have!" -

GEMMA

SHEEHAN

What lessons have you learnt from mum? Gemma: NEVER do a job that you hate. Long story, but in Mum's 54 years in the industry, there was a brief and very tough time where, when we moved from the UK to WA, her qualifications weren't recognised so she had to get another job that she hated, really hated. Eventually, she went to TAFE to update her qualifications to get her Western Australian hairdressing licence. The day she was allowed to see her first client in WA I remember dad saying to her, "This is the first time you've smiled since we moved here". So she always says "If you love your job, you never work a day in your life. Don't sweat the small stuff. And never spend more than you have." Cassandra: This is a hard question, not because I’ve got nothing to say but because I could go on forever! Mum’s taught me a million times not to exaggerate – though I’m still working on it, to lead with empathy and look for the best in people even when it’s not immediately obvious, and to always be grateful. Gratitude is something Mum introduced to us from a really young age, so when the world caught up with Gratitude Journals, I felt like I’d been gifted a head start and honestly, that’s exactly what her guidance has always given us. Alexander: I’ve learnt so many valuable lessons through Mum’s core values and watching her in business. She’s taught me to never budge on my morals and core values, to always go the extra mile (that will separate you from the rest) and the importance of integrity, transparency and resilience. I’ve also learnt so much about what Mum calls “the honey pot” - sweetening everything! If a customer is having a hard day, it's our job to make their day in just one interaction! No matter what is happening, when you step into the business, everything is put aside as customers come first, but while also still making it a win-win. James: Working with Mum has taught me that you are your brand. When customers buy from your business they aren’t just buying your products: they are buying you - relationships with people matter. This is the single most important lesson I have learnt from Mum. When dealing with customers, nothing is ever an issue, even on the phone mum always smiles because the customer can feel your energy. Working for mum has also taught me that if you want success in your life you have to put in 110% effort, you can’t take short cuts. Both of these lessons have been really important to me, I am currently studying my Bachelor of Law (Hons) and I hope that I can transfer these lessons to my own career, success and relationships with clients for the future. Annie: That’s an easy question to answer, it’s “smile big” every day regardless of how you feel or what is going on in your life. You have to show up every single day and give it everything you have got. Mum showed me that work ethic is important, my salon expects me to show up everyday for every client.

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Alexander, Maria and Cassandra Enna-Cocciolone

What about mum’s career/industry inspired you to follow those same footsteps? Gemma: Well, Mum often tells the story to our clients of back when I was 3 years old, I'd sit on the floor of her salon with my doll between my legs and I'd perm my doll’s hair with perm rods and a bowl of "solution" (water) and all the clients were amazed at how I could curl hair better than them! I guess this was the start of my industry training, however, hair was never on my agenda. And then years later while Mum was doing bridal hair, she began seeing a lot of what we now refer to as MLM "makeup artists'' and it just didn't sit right with Mum as back then it was all about "have a makeup party and I'll do your wedding makeup for free". So that kick-started my first makeup course at 16 years of age where I learned the art of makeup and worked alongside Mum on weekends. From there, I found my passion for nails and then skin, which led me to work in other salons among some amazing therapists and mentors. Cassandra: Mum is passion personified, she’s a doer rather than a dreamer, though she has a tremendous ability to bring people into her dream as if it were their own. She is her own special brand of X-Factor, let’s call it M-Factor, that amalgamates a flair for innovation, a deep understanding of the needs and wants of the industry, her partners, and the consumer audience and the sheer courage to take the risks necessary to bottle it and bring it all to market! I vividly remember the moment I knew I wanted to follow in her footsteps – something I will admit to never having imagined prior to this. As a Junior Account Manager working for the marketing agency that Mum was collaborating with to bring the brand to life, I sat across from her in a meeting and marvelled at the INSANE, total, and pure confidence-comebelief she had for the future success of O Cosmedics. My then boss asked her to be conservative and plan for what she would do if the brand didn’t succeed – she simply wouldn’t hear of it. The only option was success, she had poured her heart, soul, and years of expertise into this brand as only she could and would settle for creating nothing less than the absolute best for the industry she so loves. And there it was, in front of my eyes and in all its glory – the M-Factor. Alexander: I loved seeing her passion for what she did and the beauty industry as a whole! Seeing her passion and drive made me want to be involved in her dream. Beaute Industrie || Issue 09

"GRATITUDE MUM A

SOMETHING

INTRODUCED

REALLY

YOUNG

FROM

AGE,"

- Cassandra Cocciolone

Photo by Karolina Grabowska

Annie, Monica and James Griffin

James: Watching Mum build our business from the ground up in an industry full of so many talented people is truly inspiring. The beauty industry is amazing because it helps all people to feel beautiful in their own skin no matter who they are. Mum’s brand message as an extension of this is really inspiring, embracing people of all shapes and sizes and showing the reality that you don’t have to look like a model to be beautiful, you are beautiful the way you are. This has inspired me to one day run my own business, whilst it may not be in the beauty industry I want to emulate these notions in my own career and future endeavours.

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Annie: Through my high school years I would often get asked by friends “what self-tan do you use?” Or “how will I get rid of these pimples?” My answers to them just came naturally, I never really thought twice about it until my final years at school, and when I did leave school in year 11, starting my Diploma of Beauty Therapy just felt like the next natural step. I have seen Mum help inspire women of all shapes and sizes to like what they see in the mirror and this is one of the reasons why we do what we do in the beauty industry.

The most rewarding thing has been being able to learn from someone who you idolise not only as a mum but as a business owner." -

JAMES

GRIFFIN

Photo by Karolina Grabowska

What’s the most rewarding thing about working alongside your mum? Gemma: Over the years, we've worked on and off with each other (I did a stint of around 10 years where I was in other salons so didn't do much work with mum then). These days though some weeks we're together every day and other times we can go weeks between jobs together, but the rewards are always the same- and that's seeing the smiles, and often tears (happy tears) on our client's faces. And if you do happen to have a bad day (which is very rare) you know you've ALWAYS got each other’s back no matter what. Cassandra: Some people search their whole life for the right mentor – I was lucky to be born to one. My favourite thing about working with Mum is that she always leads from the heart and by example and those are two of her signature strengths that I try to emulate. Another thing I’ve really grown to love (weirdly) is that she never makes it easy for me! My philosophy is simple – if I can keep pace with the only woman in Australia who’s created two skincare ranges from scratch then I’m doing A-OK! Alexander: There are so many rewards to working alongside/ being a part of Mums dream. I love watching her succeed and getting to celebrate all the wins (big and small) behind the scenes, she deserves them so much and I am so proud of her! I love being able to constantly learn from her, watch her build her empire. James: The most rewarding thing has been being able to learn from someone who you idolise not only as a mum but as a business owner. Working alongside Mum has been amazing because I can sit in the office with her all day running through our social schedule as a boss and then an hour later hang out with her whilst she cooks dinner as a mum. Annie: The most rewarding thing would be sharing in the highs and celebrating the wins. Talking about an idea for a product, seeing the creation of it every step of the way, seeing it hit the shelf and then seeing all our salon partners order it, then actually seeing it on a shelf in a salon, or seeing it on a celebrity or seeing it on a television personality is an incredible feeling, because I took part in every step of that product, it’s not just a product it does have a personality because of the journey it has taken to get there. Monica: As a Mum to two young adults, having their input into our social strategy and their input into product development is an amazing feeling. Our kids have grown up around our brand and business. It has truly been a team effort every step of the way. It is rewarding to see the smallest things that we as adults do naturally, yet they took these onboard from a young age. Scott and I always said from day one that everything that we were going to build and now have built was to show them that they can do anything that they set their mind to, to drown out the haters, to see them set goals and achieve them with their careers, that is the most rewarding thing as a parent.

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What has being in business with family taught you? Cassandra: The best way I can describe working with mum is by likening her to the sun. Everything grows and is nourished in the sunshine and people are their best selves when basking in its warmth but it’s also bloody HOT in the sun and sometimes you can get burnt! Anyone who tells you working with family is easy is lying to you, but someone who tells you it’s extra fulfilling to share the wins and console the challenges with the people you love the most have first moved out of their family home, learned how to separate work from home life, put physical distance between their offices and enough space for roles to exist without total crossover and ultimately found the beauty in being both in business with each other and all up in each other’s business too! Alexander: Being in business with family is not always easy! I’ve learnt that owning a business is never as easy as it seems. Most importantly, I have learnt that as a family and an individual, you need to be resilient, and the family unit needs to rock-solid for it to work. We’ve also learnt that everyone has their own space and department, and we respect each other’s roles equally. James: Working for a family business means that you are invested in your work. We as a family are a part of the business, we experience all the highs and lows of the business and as such its success impacts us all. This makes you more invested in what you're doing because it’s yours so naturally, you want it to flourish. Annie: It is never all sunshine and roses, I’m not gonna lie it’s always hard work and long hours. Any business takes dedication and unwavering commitment, but in a family situation it's about communication, it’s talking to each other and bouncing ideas off one another. Our family may be a little bit different to most, we hang out together a lot and we really enjoy each other's company and drive each other to be the best we can be, even though we are very competitive we know each other's strengths and weaknesses which makes us an awesome team. We can only hope that these inspiring words may serve as gifts, not only to the incredible mums lucky enough to be working in the industry with their talented children but to all those acting as mentors to others whether they be related by blood or not.

Wishing you all a very happy Mother’s Day! Photo by Karolina Grabowska Beaute Industrie || Issue 09

YEAH THE boys. Beaute Industrie || Issue 09

SPOTLIGHT

MEN

BEAUTY

THE AND

THE

FABULOUS

PROFESSIONAL AESTHETICS

INDUSTRY.

Words by Rachel Medlock

A recent topic in our Beaute Industrie Community dominated conversations – men in the professional beauty and aesthetics industry. The conversation surrounded hiring male therapists, the relationship between a client and their male therapist all well as the team dynamic with more men working in beauty and aesthetics businesses. The overwhelming response we received from business owners and male therapists alike truly got us thinking about the wonderful men in our industry that are leading by example. Behind a selection of our industry’s brightest brands, products and clinics, we sat down with some of our industry’s leading men to learn more about their experience in a female-dominated industry and what excites them about the future. For Jarrod Mangione, Victorian/Tasmanian State Manager and Educator at INSKIN Cosmedics, his passion for the industry flourished fifteen years ago. An industry he initially didn’t anticipate being a part of, Jarrod’s first interaction with the beauty and aesthetics world left him confident that he had found his career path. For Jarrod, the industry spoke to him as a space of belonging, despite not knowing of many males taking his same path. “I was a Tassie boy, with really no idea what I wanted or how I was going to get there, but a clear vision that I wanted to be a part of something where I was valued, where I was seen and where I could be with people.”

As we know, not all male therapists have been as welcomed into the industry as their female counterparts. Jazz Du Bois, Skin Therapist at Take Off Skin and Body, is an example of how embracing the art of ‘ignoring the haters’ has seen him prevail. “I’ll be upfront and say from my personal experience, it has been a hard journey. Just know it’ll be tough sometimes, but once you find your niche or your people, you’ll go from strength to strength. It’s corny but ignore the haters. Those who matter will care about you, your career and help you in any way they possibly can.” Jazz proudly shares that being a male in our femaledominated industry also supports his male clients to feel more confident about taking care of their skin. We couldn’t love this more! “I like to think by being a male in the industry, it makes it less taboo for men to look after themselves; but also, for female clients to also re-think traditional roles of who can do what and who can get what treatments.” When asking our men what excited them most about the future of the professional beauty and aesthetics industry, there was a clear consensus – innovation and community.

Ross Macdougald, Founder of Biologi, commented that innovation is at the forefront of everything he and his team do with the speed of advancements in our industry truly changing the game for results-driven skincare. “If you had asked us about developing a cleanser from a single plant extract a year ago, we were saying that it was impossible!” Ross explains. “I’m excited about the research and development side of things – we are continually finding incredible phytonutrients in our plant serums and are constantly discovering new ways that these plant extracts can help the skin.” For Martin Perelman, Founder and Managing Director of SILK Laser Clinics, the rapid growth of industry trends excites him and his team. He describes industry growth and evolvement as a direct correlation to listening to and acting upon customer demand. “It really is a dynamic and exciting time and we’ve found change and growth is always driven by our clients. We just have to listen! Paying attention and keeping up with cosmetic and skin treatment trends and technology is essential; that said they must be effective and deliver results.” Corneotherapist and Dermaviduals Educator Kai Atkinson shares that the growth of therapist’s skin knowledge and remedial treatment methodologies across the industry is most exciting. Kai tells us that as a Corneotherapist Educator, he’s driven by preserving the integrity of the skin and ensuring that even during advanced aesthetic services, the skin is respected.

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“We have so many wonderful and switched-on skin treatment therapists out there who understand skin anatomy and physiology and realise that the largest organ of our body shouldn’t be treated like a piece of wood to achieve cellular regeneration, and this really excites me as we move forward as an industry.” At Beaute Industrie, we would love to see a more even sway of genders in our industry and given the extraordinary demand for more staff, we believe skillset, attitude and passion should always outweigh gender when recruiting new therapists. On the topic of inviting more men into our thriving industry, we asked each man what advice they’d share with other men considering entering into the beauty and aesthetics industry. Jazz, Kai and Jarrod all shared wisdom that whilst the road into the industry as a male can be tumultuous, staying committed to your passion and 'your why' will pay off tenfold. All three men paid homage to their commitment to studies and enhancing their knowledge wherever and however they could. Jarrod adds that if you want to walk the walk, you need to talk the talk. By continuing to strengthen and showcase your expertise, forward-thinking brands like his INSKIN team, will welcome you with open arms. "Know that there are companies in this industry that want you, that want to also be involved in the diversity. These companies are the true leaders, the game changers! I should know, I work for the biggest game-changer out there! There are people willing to take a “risk” (if we want to call it that) on you, all you need to do is show them why! So, my advice would be this, DO IT! The worst thing that can happen is it doesn’t work out, but the only reason that it won’t work out is if you let it!” The power of the people is at the forefront of Martin’s advice who encourages emerging males in our industry to not only surround themselves with the support of the right people but listen to what customers are wanting from the industry and deliver. “For me, it’s all about people. I’ve made an effort from the start to get sound advice from experts in their field to help guide decision making. I’ve met many wonderful people through the business including staff, franchise partners and suppliers and they have contributed to SILK’s growth immensely. So, my advice would be to build support with men and women whose advice you trust and listen to the market!” Without a doubt, one of the reasons why so many of us join the professional beauty and aesthetics industry is the endless opportunities to transform our client’s confidence and inner and outer wellbeing. For Ross, this is no different and something he wants any emerging professional to know is awaiting them down this career path. He proudly shares that by being a part of an ever-evolving industry, he’s able to help people more than he could ever imagine. “Every day I feel so grateful when I hear how our products have changed someone’s skin (which invariably has on-flow effects for their confidence and self-esteem). You truly can’t beat the feeling of knowing that the hard work your team has put in has made a positive impact on someone’s life. Yes, on the surface it’s about beauty, but there’s so much more to it than that.” On that note, we cannot thank these exceptional professionals enough for sharing their career journeys with us. Building a stronger and more united community as an industry is undeniably a goal for many of us and with the support of leading men like Jarrod, Jazz, Kai, Martin and Ross, we have no doubt we’re well and truly on our way.

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making the most Next time you’re scheduling a visit with your Business Development Manager, we want you to think beyond the coffee catchup. What tools, tricks and resources can they be providing you with to make their products work harder for your business? Words by Rachel Medlock

Reps, Account Managers or Business Development Managers, whatever their title may be, we’re pretty lucky in our industry to be surrounded by such wonderful people taking care of our skincare, technology, salon supplies and retail products. The ultimate people’s people, a visit from their Business Development Manager is a highlight for many business owners to get the latest on their brand’s innovations and let’s be honest, a bit of industry goss. Next time you’re scheduling a visit with your Business Development Manager, we want you to think beyond the coffee catchup. What tools, tricks and resources can they be providing you with to make their products work harder for your business? We spoke to some of the industry’s most beloved Business Development Managers who shared how they support businesses and what you should expect from yours. One of the positive outcomes of 2020 was our ability to pivot many elements of our business communication online and your relationship with your Business Development Manager is no different. Whilst meetings via Zoom mean we can speak with our extended team more regularly, it hasn’t completely replaced the importance of those initial physical, in-person visits. Jodey-Alice Smith, Business Development Manager at Advanced Skin Technology (AST), explains that the set-up phase of bringing on a new brand is one of the most important stages of your BDM relationship. “In the ‘set up’ phase of taking on a new range, you would expect to see your Account Manager and/or Clinical Educator monthly for the first 3 months to ensure that you are really well equipped with the knowledge and skills you require to launch successfully.” For some business owners, they love a collaborative relationship with their Business Development Manager and use visits as an opportunity to share ideas, brainstorm strategies and even workshop exciting new treatments where other businesses prefer to use their online resources and webinars to seek support where and when they need it.

of your account manager

Photos by Vlada Karpovich

Whichever way you work best with your BDM, both Sara Whithorn, Business Development Manager at ISSADA and Amanda Agius, Business Development Manager at INSKIN, agree that you should be hearing from them each month. “You should absolutely talk with your BDM at least once a month. Without fail. Simply having a monthly/bi-monthly/annual visit doesn’t always work. Some businesses want or need more support than others. Even if you feel you don’t need to meet with your BDM, they want to connect with you. Thanks to COVID-19, the role of a BDM has elevated and it’s working out quite well for most businesses.” Sara explains. Without a doubt, one of the most talked-about topics within the Beaute Industrie Community is training and education. To deliver outstanding outcomes for our business, team and clients, we need to be equipped with the relevant knowledge and experience, which is why we couldn’t resist asking our Business Development Manager’s what training should be readily available for business owners.

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We were thrilled to hear that flexibility is on the radar of many brands within the industry with Jodey-Alice explaining that for AST clients, education is not only plentiful but available at the depth and pace of each unique business. “Training can be done in a multitude of ways these days! For brand training as well as other skin related topics, we have a self-paced online learning platform that is accessible anytime anywhere and is so useful for the induction of a new team member. We also have a ‘live webinar’ series that can be accessed, as well as face-toface classroom training.” For clients of INSKIN, Amanda explains that education is at the forefront of their client relationship management and is in fact, her favourite part of her role! “I believe we do not sell to clients; we educate. Knowledge is power and facilitating in-clinic or virtual training via zoom is extremely beneficial to clinics. During the lockdown, we implemented Tutes@12, which were a great opportunity for team members to watch either live or recorded content of the most interesting topics such as skin conditions, ingredient delivery and product information.” Both Jodey-Alice and Amanda share that customisation is available for clients with both brands able to arrange inclinic coaching sessions for businesses. This is fantastic to hear with many regional and remote businesses feeling forgotten when compared to educational opportunities in metropolitan areas. “The topics we cover in these sessions range from things like brand training, professional treatments, skin conditions, skin anatomy and physiology right through to personal profiling, effective consultations and treatment planning to name a few.” Joey-Alice shares. Alice Henderson, Business Development Manager at Margifox, adds that business owners should schedule quarterly in-person visits with their team and Business Development Manager to host intensive training days. This ensures coherent learning across the board which as we know, translates into consistent treatments and client experiences.

"Communicate your needs with your BDM"

“I like to focus on skin concerns, consulting and prescribing, new product, professional treatments and boosting retail sales. The goal is to motivate and educate your team and achieve business goals and we love to play a part in that!” Across the board, our contributor’s biggest piece of advice for business owners is to communicate your needs with your Business Development Manager. Whilst they’re your solution providers, they are not your mind readers, so if you’re needing additional support, communication is key. “Your BDM support needs to be tailored to be effective but in order to achieve real success, you have to identify, prioritise and share your business goals with them, so we can help you improve your market position and financial growth”. We couldn’t agree more, Sara!

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Photo by Vlada Karpovich

Cut through the noise and understand where your business is

thriving

The ultimate goal of any Business Development Manager relationship is the success of your business and the most effective way of determining this is through the facts and figures. Reports on your monthly, quarterly, yearly and even historical spend with your brands are some of the key reports you should be accessing via your Business Development Manager. This information allows you to see the growth and success of a product or service within your business and where your precious time, energy and budget is being utilised, or perhaps underutilised. Navigating these reports with your Business Development Manager helps you to cut through the noise and gain a solid understanding of where your business is and isn’t thriving. Bringing productivity and future-proofing into the mix, Sara shares that she encourages her clients to maximise the highly analytical nature of a Business Development Manager. “Your BDM is there to help so if they see you’re making several small orders each month, they will likely suggest you save yourself time and money by consolidating orders to just once a month but for 6 weeks out. Your BDM should share with you your profit and spend trends, establish and revisit your goals and identify obstacles and talk through solutions.” Utilising the reporting data from your Business Development Manager, you’re equipped with accurate statistics around what’s coming and going from your business. This allows you to establish targets and goals within your team, build incentives around boosting particular product sales and with the support of your Business Development Manager, plan out the year’s promotional strategies. Whilst nothing quite goes with an Almond Latte like some chit chat with your industry peers, there’s an abundance of value your Business Development Manager can be adding to your business. Whether your next visit is online or in-person, we encourage you to truly maximise your Business Development Manager’s wealth of knowledge, exceptional education and outstanding client resources to see your business thrive in 2021 and beyond.

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the COLLABORATIVE It's bigger than you, baby!

CONSULTATION

Natalie McGrath is a Perth based Naturopath with over 16 years of clinical experience specialising in women’s health. She has noticed a shift in her client’s attitude towards their skin and beauty regimes. With the ever-growing interest in the skin-gut health connection, we are seeing an increased desire among skin-focused practitioners to work alongside naturopaths, nutritionists and holistic experts; either by offering someone in-clinic or by establishing strong referral programs for clients. We believe this call for a more well-rounded approach to our clients’ skin has the potential to revolutionise the way we practice, not only by likely yielding better skin results but by encouraging interprofessional practices that will ultimately better the industry as a whole. This month, we decided to pursue this blossoming area of holistic partnerships by delving into some of the most common skin conditions we see on our clients, from the perspective of a Naturopath. With a Bachelor of Health Science Naturopathy, a Bachelor of Science in Environmental Biology and a proud lecturer at the Endeavour Naturopathic College, Natalie tells us many of whom come to her are seeking skin advice.

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Words by Mala McAlpin

Natalie’s thoughts on the skin-gut connection mirror that of most holistic professionals in our industry, using skin predominantly as a diagnostic tool for internal imbalances. “The skin is a reflection of our internal wellness, in particular our gut function,” says Natalie. “The gut-skin axis is a common term used in the naturopathic industry to illustrate the direct connection between the two. We’ve all come across people that are just radiating health and vitality. They have clear, fresh, and glowing skin. This is a reflection of how things are working on the inside. When nutritional levels are optimal, hormones are balanced, well hydrated and all detoxification pathways are working, we should expect to see this shine on the outside.” Natalie sees a mix of patients who come to her either seeking holistic solutions for skin concerns, or with skin issues being a secondary concern related to their primary focus. “When someone comes in with skin issues, it's paramount to look at the whole picture. It still continues to baffle me when people see a dermatologist and they walk away with a topical cream, when really, there are all these other underlying issues causing it. These issues could include food sensitivities, inflammation, hormonal issues, poor liver detoxification, poor gut health and disturbances in the microbiome, just to name a few.”

According to Natalie, skin conditions she sees most in her patients are adult acne, and varying inflammatory concerns. “I also see lots of cases of eczema and psoriasis. Plus other things like rashes, rosacea, puffiness in the skin, dryness, little bumps on the back of the arm, dark pigmentation. These are all pieces of the puzzle to work out what’s going on internally. For example, Keratosis pilaris is commonly caused by a lack of fat-soluble vitamins such as vitamin A. The common cause that affects the absorption of vitamin A is gut inflammation caused by gluten sensitivity.” When it comes to acne, diet is Natalie’s first port of call. “Diet is always the first thing I address when dealing with acne. I may advise to reduce sugar and dairy as these high energy foods can cause increased insulin, particular hormones and enzymes which in turn can stimulate keratin, inflammation and sebum production, which all can contribute to acne. When it's not clear if food is an underlying issue for someone’s acne I sometimes request a food inflammation test which can take the guesswork out of what’s going on. In one particular patient, we found that potatoes were a big cause of inflammation for her. She stopped eating potatoes and we saw a vast improvement in her acne symptoms. There are many nutrient deficiencies that can contribute to acne, zinc being the number one. Zinc is a powerhouse nutrient when it comes to treating acne and other skin issues.” One of the most prevalent skin-gut health concerns we see throughout the community is inflammation, however, Natalie tells us that inflammation within digestion, to some degree, is completely normal. “We have a saying in the naturopathic community that if you want to stop inflammation, just stop eating altogether! Of course, we need to eat, but it does illustrate that you have a gut and digestive system working on all cylinders: there will be inflammation as a consequence. The top inflammatory foods that are known to create inflammatory issues are sugar, dairy and wheat. Eggs and soy are also known to be an issue. That's why if there are concerns about what food you should be eating, seeing a naturopathic practitioner can be helpful. Everyone is different when it comes to gut health and their tolerances for different food.”

“TODAY’S WOMAN

MODERN

VALUES

RADIANCE

THAT

COMES

THEY

ARE

VITALITY

BEAUTY WHEN

FULL

WELLNESS.

THEY

UNDERSTAND IMPORTANCE BEAUTY

TRUE

THE OF

THAT

RADIATES

FROM

WITHIN.”

As a prescriber of concentrated herbal remedies, how about a Naturopath’s take on supplements for skin health? As founder of her own skin health brand, Joso, Natalie is well placed to answer this question. “I divide skin supplements into two categories. Naturopaths can prescribe specific, targeted and high dose supplements when we are treating something specific. This could be high dose vitamin A, Zinc, detox protocols. This needs to be done under the care of a professional naturopathic practitioner. The second category of skin supplements are more generalised skin health supplements. For example, Joso’s GLOWSO is specifically formulated for enhancing skin wellness and rejuvenation, and supports collagen formation, skin elasticity and firmness."

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Natalie shares with us some basic tips beauty and dermal therapists can give to clients when it comes to improving skin conditions such as acne, rosacea, ageing, inflammation etc. via dietary changes.” For conditions that are serious and have been going on for some time, I highly recommend referring to a Naturopath specialising in skin health. But other than that here are some effective and simple tips.”

WOULD TO

HAVE

FACETED WITH

IDEAL

MULTI

APPROACH

NATUROPATHS AND

SKIN

THERAPISTS WORKING TO

TOGETHER

GET

OPTIMAL RESULTS.

Natalie McGrath

Keep hydrated - not only does this keep skin plump, but it also reduces inflammation. Reduce sugar, dairy and gluten. These three are well known to create issues for skin. Even if you try it for two weeks as an experiment. Eat lots of different types of vegetables and plant foods. Gut health and your microbiome depend on lots of different types of fibre from the plant foods you eat. Also, the fibre keeps bowel motions regular which helps eliminate toxins effectively. For beauty and dermal therapists with an interest in gut health, Natalie recommends learning as much as possible from others, either informally through social media or through formal education. “There is so much information out there so it can get quite confusing and overwhelming. You can follow naturopathic professionals on social media for tips and tricks but if you would like a more extensive foundation in skin health and nutrition, you could look at universities like Monash University that offer short courses in nutrition and wellness.” So, are these holistic partnerships really the way of the future when it comes to the skin? “I can say that 90% of skin issues have an element of gut issues or nutritional deficiency going on,” says Natalie. “That’s why it would be ideal to have a multi-faceted approach with naturopaths and skin therapists working together to get optimal results. I have seen some amazing clinics combine naturopaths and dermal specialists - this is where I see the most profound results occur. I also think having a great naturopath that you can refer your clients to is a great option. I have a list of dermal specialists that I recommend my skin clients to go to. I find it especially good when we are dealing with scarring and repair. We work really well together.”

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Image by Pavel Danilyuk

When it comes to reinvigorating their treatment menus, many business owners turn to a brand-new piece of equipment or new line of products to reengage their clients when in reality, there’s likely something already in the business being wildly underutilised. Treatment technology is often at the top of this list with many businesses using their equipment for one individual service and for the remainder of the day, it sits in the corner, without power or profit. The idea of treatment layering is not new to our industry with many salons, spas and clinics creating incredible signature experiences from this very concept. It’s the art of mixing and matching treatment modalities and methods to enhance the client experience, heighten their results and skyrocket the dollar per hour each treatment room is turning over. For some, coming up with these treatment combinations is easier said than done. That’s where we come in. To leave you feeling inspired to plug-in that underutilised machine or maximise your incredible products, here are five ways to turn your dust collectors into total profit machines.

From dust collector to profit

machine. Combining treatments to transform your bottom line.

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Words by Rachel Medlock

The signature facial Does your treatment menu currently feature a signature facial? This is the treatment that truly sets your business apart from the competitions and becomes synonymous with your client experience. The signature facial is an opportunity to showcase your business’s 'why' first hand to your client and leave them relishing for their second appointment. The perfect gateway treatment for first-timers or go-to for gifting, signature facials combine what your clients love about your business offerings into a 30, 60 or even 90minute service. Whether you’re building your first signature facial or ready to give yours a refresh, looking at the technology, products and treatment techniques within your business and team is the perfect place to start. Take note of the treatment modalities available within your business and write down the combinations that work in harmony with each other to deliver an unforgettable client experience. For example, if your business is known for indulgent relaxation, your signature facial could combine a tailored treatment mask with a luxurious massage and guided meditation. For businesses focused on advanced skin results, consider the combination of treatment technologies such as microdermabrasion, light therapy and ultrasonic product infusion to take hitech treatments to the next level. Not only are these combinations focused on achieving a memorable treatment, but they allow you to charge accordingly for the value you’re bringing to each client. This is the treatment you’re saying, “welcome to my business” with after all! As a gateway treatment option, combining services in the form of a signature facial gives new clients a taste of your offerings and seamlessly guides you in the direction of a conversation about how they found specific elements of the treatment and recommending what they should book next to maintain their results.

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Image by Pavel Danilyuk

Seamless treatment enhancements Who better to talk treatment enhancements with than the team at HydraFacial! HydraFacial Expert, Fergil Mestanov, shares that by combining the classic 3-step HydraFacial process with the A-Lister loved iS Clinical Fire and Ice Facial, you have the ultimate superweapon (or super facial) in aesthetic treatments. “My Super Facial combines the world-renowned Hollywood Facial, the iS Clinical Fire and Ice Facial which is a clinically developed skin rejuvenating treatment. Now, add the HydraFacial and you’ve got instantly noticeable results. Think of Hollywood Celebrities most loved pharmaceutical-grade skincare brand meets the world’s number one facial aesthetic treatment and boom! You’ve got yourself a superweapon in facial aesthetic treatments.” As we noted in our recent Behind The Brand with Wrinkles Schminkles, having enticing treatment upgrades at your disposable is a seamless way of increasing your profit per treatment. Treatment upgrades and enhancements should be experiences that can be easily added to the existing treatment without interfering with your next appointment time. Often performed during a relaxation massage or mask infusion, consider the extra touches you can add to an exclusive upgrade menu that truly makes your business stand out from the crowd. Have this menu available in your waiting space and on the treatment bed upon arrival to give your client multiple opportunities to explore the menu and be enticed by the irresistible offerings on display. Treatment upgrades that could see you adding impressive earnings onto your profit per treatment include 20 minutes of LED light therapy during an arm, shoulder and scalp massage, a hydrating eye or lip treatment during a pedicure, a detoxifying foot peel during a skin treatment or even extractions performed with ultrasonic technology. The best part? It’s likely that you already have all of these available within your business but haven’t put them completely to work!

Head-to-toe treatments Let’s face it, most of our clients are regularly telling us how busy they are and the juggle to manage their schedule. So, imagine if they could tick two or even three beauty appointments off their list in one appointment?! That’s the power of a head-to-toe treatment. For aesthetic services such as body contouring, the client is traditionally laying on the treatment bed, having a conversation with their therapist or scrolling the latest on social media for the entirety of the service. Instead of them rushing to their next appointment or watching their mind tick as they decipher when they can fit in that skin service or brow tint, why not multitask right there and then? Remember, our services are solving our client’s problems and time is most certainly at the top of many lists! Typically taking anywhere from 30-minutes to one hour, body treatments like cryolipolysis, are a brilliant opportunity to layer the treatment with a peel, treatment mask, light therapy treatment or even a brow or lash service to boost your earnings in a single appointment whilst ticking an item or two off their todo list. With many of these services recommended every 4-6 weeks, the appointment times work seamlessly with each other and leave the profit-loving head-to-toe appointment as a favourite for time-poor, on-the-go clients.

Many of these upgrades, like eye masks and lip treatments, can be retailed to clients too which makes increasing your client’s average spend a seamless transition from the treatment room to the front desk. Once they’ve experienced it already in the treatment room, they’re much more receptive to experiencing it again at home.

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Welcoming clients back more frequently Clients serious about taking control of their skin are our favourites. They’re the ones that don’t skip a beat when rebooking their treatments, take advantage of our treatment package options and follow their home-care instructions to a tee. They’re our top spenders in the business and the type of client we longingly dream for more of. So, with this client in mind, how do we welcome them into our business more frequently? LED light therapy memberships is an ultra-innovative trend we’re seeing that we can’t get enough of! Like the gym for your skin, LED memberships work in synergy with your clients’ existing services, such as skin needling or peels, and have them in your business as often as weekly! With these memberships, clients can visit your business for light therapy sessions in-between their appointments to give their skin a pickme-up. Often a designated space in your business dedicated to some LED zen, LED memberships are paid by the client either weekly or monthly to access a certain number of sessions. Not only will their skin benefit from their regular contact time but it boosts the upselling opportunities you have with each client – think additional product sales, mask upgrades, gift card purchases and appointment bookings. We love this concept as it’s truly maximising a piece of technology in your business to its fullest potential. It combines flawlessly with existing services and offers your business an entirely new consistent income stream, and who doesn’t want that?!

Image by Pavel Danilyuk

Beaute Industrie || Issue 09

ConsciouslyCURATED Six carefully selected products Team Beaute have trialled, tested and can attest to. Placed on a page through careful consideration of the products we are using, loving and holding space for in our bathroom cupboards.

5. 6.

1. Calecim Professional Pigment Solution 2. Pure Body Luxe Awaken Body Oil 3. Joso GLOWSO™ Skin Health & Glow Formula 4. Minx Tan Rose Hyaluronic Self Tanning Water 5. Gernétic Synchro Regenerating & Nutritive Cream 6. Panemorfi Lactic Acid Gel Cleanser Beaute Industrie || Issue 09

www.calecimprofessional.com www.purecosmetica.com www.joso.com.au www.minxtan.com.au www.gernetic.com.au www.panemorfi.shop Image captured by PicStudio

# T R A I N I N G

UPSKILLING OUR industry. Throughout her 35 years of industry experience, UpSkilled Beauty Founder, Joanne Reid has worn many hats. A qualified beauty therapist working and managing salons, a technology distributor and trainer, an IPL specialist, a home-based salon owner and a training facilitator, Joanne’s love for her industry is undoubtedly unwavering. Throughout her unique industry roles, Joanne noticed that the way education was delivered to therapists didn’t match their unique learning style. Lacking interaction, flexibility and most importantly, dedicated hands-on activities, Joanne created UpSkilled Beauty, where her workshops are anything but a one-size-fits-all approach. With a relaxed, not rigid education style in your own salon space, UpSkilled Beauty customises salon education programs to enhance therapist knowledge where and when they need it the most. Facilitated by Joanne herself, Upskilled Beauty’s workshops are built on personalisation, enthusiasm and embracing an ever-evolving industry.

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Whether you’re opening your doors for the very first time, returning to the industry or ready to enhance your timeless knowledge with forward-thinking skills, UpSkilled Beauty offers a range of innovative and results-driven training options to suit your needs. When it comes to delivering exceptional clinical outcomes for your clients, Joanne understands the importance of having consistency throughout your team. “I understand the importance of team dynamics and the power of keeping up in a fast-paced industry. As a business owner, you need to ensure that every client that walks through your doors receives the same level of quality, efficacy and service regardless of the therapist performing the treatment," says Joanne. UpSkilled Beauty helps you to bridge the gap from therapist to salon owner, empower through knowledge and create consistency within your team’s treatment delivery like never before”, Joanne explains. “Our workshops are designed to maximise your time and our knowledge. Crafted around your learning priorities and gaps, we support you to enhance your skills, dust off that unused piece of equipment and get up to speed”.

Image by Anna Shvets

Harnessing Joanne’s decades of experience, therapists can request a wide range of workshops including advanced skin rejuvenation modalities, personally crafted refresher training to being your own boss. Owning her own successful home-based salon for 15 years, Joanne is inspiring beauty business owners of all types and sizes to pursue their business dreams. Launching gamechanging home-based salon support, Joanne’s dedicated home salon coaching walks you through every step of establishing a home-based salon including council regulations, creating an inviting space for your clients, must-have equipment and tools, treatment menu developing to marketing with confidence.

Learning at your pace and in your space, UpSkilled Beauty is challenging traditional therapist education by delivering essential information in a fun and engaging learning style. Demonstrating first-hand the power of empowering through education, UpSkilled Beauty invites you to start achieving transformative results for your clients and business alike. To learn more about Joanne and UpSkilled Beauty’s workshops, visit www.upskilledbeauty.com.au

Beaute Industrie || Issue 09

MA KE U graphic # T R E N D I N G

LOOKS

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photographer OLIVER RUDOLPH 33

Graphic eye makeup won't yet relinquish its hold over the beauty world and nothing is off-limits. From subtle neon eyeliner to an upgraded version of the classic winged liner to bedazzled eyes, if you think you’ve seen it all, then think again! While some are downright crazy (or editorial - you choose!) there are a few that are actually possible to paint onto clients faces pre-event. We’re breaking down some of our favourite graphic eye looks on Instagram. So, go on, nail these killer looks, increase your portfolio and glam up your eye game. Floating Crease The simple floating crease has been around for a while now, but it has gotten a little upgrade this season. While there are many versions out there, our favourite is paired with Twiggy-inspired lashes. They give out amazing retro vibes and make for the perfect day to night look. Photography Federico Fernández

Beaute Industrie || Issue 09

RECREATE GRAPHIC THESE

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GLOBAL ARTIST HECTOR

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FROM

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FENTY

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@ARTBYHECTOR

As long as face masks continue to remain incredibly important to wear, clients have been pulling out all the stops to look chic while still remaining hygienic and are now requesting such looks beyond the privacy of the socially distanced pandemic look. "We’ve all been forced to really use our eyes to show off our personality and emotions—even the way we communicate! —and it has been fun [to] experiment with colourful liners and textured shadows and slick lashes," notes Fenty Beauty global makeup artist Hector Espinal.

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Find yourself reaching for far-out shades you never would've before, like a baby blue lid or a sparkly purple lip? "Colour has such power to uplift us," explains Espinal, who predicts that there will be a "broad spectrum" of colour trends in 2021. Makeup by Tania Guccione

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"I think this year we’ll see a lot of complexion that’s not simply matte or dewy—instead it will be all about a natural, skin-like finish," says Espinal. "When Rihanna creates Fenty Beauty’s complexion products, she wants products that allow skin to still look like skin. Soft matte, radiant and not shiny—that’s what it’s about." Beaute Industrie || Issue 09

"There’s been a big focus on being more minimalist and just enhancing natural colours and features—so think beautiful neutrals and earth tones ranging from chocolate browns to sage greens—but there are also those who are really turning to bright bold colours as a moment of self-care and fun," Espinal. photographer OLIVER RUDOLPH

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# C O M M U N I T Y

In The Club. This month in Club Beaute, we've learnt lessons on trading types, implementing cancellation policies & how to onboard new services.

Beaute Industrie || Issue 09

# W A T C H

Nesrin has been there and with the help of the team at Timely has managed to not only decrease her no shows but too, ensure her business is still covering costs and generating income when clients cancel.

Our wonderful, exciting, fast-paced industry is ever-evolving, with trends, offerings, definitions and norms changing what feels like day-to-day.

In this incredible session, Steph Mclean of Timely, talks to Nesrin Aziz, owner of Beautylashious, about her journey getting started with implementing online deposits/cancellation fees. A real business story, putting these features in place and having success with it, winning over her clients and staff in each of her 3 beauty salon locations. Did you default into choosing Sole Trader when establishing your business?

What used to be a relatively simple beauty industry has now grown to encompass more facets and niches than we could have imagined. We not only have traditional beauty, but too, spa, hotel, wellness, health and fitness, nutrition, medical aesthetics, injectables, surgical, non-surgical and laser - the list goes on. Join Katy Bacon as she talks about how to not only onboard a new service or brand into your business, but also how to choose which new service is right for you, your business and how to attract some new clientele along the way!

Whether you thought that's what suited you best, you took advice from a family member or perhaps did what felt like the safest option, many business owners don't realise that structures such as a trust or company aren't just for the big guys!

If PR, Marketing, Advertising and events, are falling to the end of your to-do list because you’re confused as to where the heck to start, then let our expert Tahlia Crinis help get your business back on track. Tahlia is an award winning beauty, lifestyle and health Public Relations specialist with over 10 years experience in PR and Marketing, Founding the boutique PR consultancy looking after brands such as Biologi, Bed Threads, Marc Anthony and more, including working for Lara Worthington exclusively. Yes, THAT Lara Worthington!

Frustrated with days where you feel like you’ve got more client cancellations and no shows than actual appointments?

Beaute Industrie || Issue 09

use marketing and advertising to increase your brand awareness.

To help you choose the best structure for your business is Chris Simmons, CEO of MJR Partners. A former small business owner himself, Chris is here to break through the confusion of choosing between a sole trader, trust and company, what their differences are and how selecting the right one could benefit your business financially. Guided by his motto of "helping business owners achieve more than they ever thought possible", join Chris as he shares with us what you need to know about seamlessly making the leap from one business structure to the other.

Tahlia Crinis shares with us what you need to know before you move ahead with a PR agency, how to run successful events and how your can

# T R E N D I N G

News & Noteworthy 'Zoom Boom' Causes a Rise in Non-Invasive Procedures

mesoestetic introduces age element Genetics and lifestyle both determine skin ageing. The new 'age element' from mesoestetic is formulated with ground-breaking epigenetic active ingredients. Epigenetics, which means ‘in addition to our genes’ is the science that helps regulate our genetic predisposition by means of chemical enhancements and processes. It contains shikimic acid, which helps preserve youthfullooking skin, maslinic acid to increase the production of hyaluronic acid, elastin and proteoglycans for enhancing skin hydration, firmness and redensification; and finally, isoquercetin, which provides potent antioxidant action, helping protect the skin from free radicals for a radiant glow.

Non-surgical procedures have gathered even more momentum in the post-COVID-19 world and are predicted to increase dramatically in Australia with practitioners reporting they are booked out for months. According to the Cosmetic Physicians College of Australasia (CPCA), the impact of seeing one's self on camera or the ‘Zoom Boom’ has definitely been one of the key drivers behind the growing demand for non-invasive facial procedures. COVID-19 and the ‘Zoom Boom’ phenomenon has seen cosmetic physicians now providing their patients with suggestions on camera positioning and lighting, reassuring them that things are nowhere near as bad as they thought,” said Dr Molton, President of the CPCA. Dr Kosenko, Vice President of the CPCA agrees: "We have also seen a surge of patients wanting to improve their skin quality, especially after wearing masks in Melbourne for so long, so we are seeing an increased demand for skincare products, BBL, HIFU and fractionated RF treatments.”

"Epigenetics is the innovative component of this treatment. Through these epigenetic active ingredients we ensure the efficacy of the treatment in all its phases", says Dr Alfredo Martínez, Director of mesoestetic's Biotechnology Unit.

Body Products & Scented Candles to Raise Funds For Survivors of Domestic Violence The me-too Foundation, an Aussie social enterprise, donates 100% of its profits to charities that support survivors of domestic violence in Australia. It is on a mission to convince consumers to change their current brand of hand wash, body wash, soap, hand cream and candles to me-too Foundation’s high-quality, Australianmade products. “Domestic violence should no longer feel taboo or like something that is secretive. We want to provide enough funding for people to feel safe to make a decision to leave a violent environment, and to help support the great work so many charities are doing in supporting the brave people who have chosen to change their life.” Curnow added. “We are not asking people for charitable donations. We are simply asking people to change their brand of wash products so we can all help make a difference.” Beaute Industrie || Issue 09

Beauty Squad 2020 becomes reality in 2021 Causing a halt to many exciting experiences in 2020, COVID-19 interrupted the first-ever Beauty Squad house stay hosted by Mocha Publishing. Winners of the award include high-performing therapists Jess Galvin, Jodi Withers, Stacie Dowden and Whitney Gunn who will enjoy their stay in beautiful sunny Miami on the Gold Coast and will include visits from industry mentors, sponsors and of course be indulged with a few surprises thrown in for good measure! House visits include those from industry experts Maria Enna-Cocciolone, Otto Mitter, Gay Wardle, Lisa Conway, Elle Wilson, Tamara Reid and many more!

Image Skincare's Worldwide Launch Part Goes Viral

BLC secures exclusive distribution of Priori in Australia, New Zealand and Pacific Islands BLC Cosmetics announced their appointment as the exclusive distributor of Priori Skincare in Australia, New Zealand and Pacific Islands effective of the 31st of March 2021. Regis Haberkorn, President of Priori Skincare said "Priori have had a strong reputation in the Australian market and look forward to working with BLC Cosmetics to stabilize our recent supply challenges and to go from strength to strength."

Image Skincare's in-person parties are normally held in Singapore to Los Angeles, and everywhere inbetween. However this year, Image Skincare Australia hosted their very first Virtual Worldwide Launch Party for skincare professionals, giving them an early and exclusive introduction to the company’s newest products Iluma Intense Facial Illuminator, Iluma Intense Brightening Exfoliating Cleanser and Vital C Hydrating Facial Mist. ‘Bright Years Ahead’ saw registrants receiving a free, limited edition 2021 Reveal Box, which was opened simultaneously by attendees on the night. In addition to the exciting new product releases and protocols, the night was also filled with competitions and exclusive launch offers for those who attended.

Nikki Somerset, CEO of BLC Cosmetics said, "We are delighted to welcome Priori to our suite of skincare brands. The brand complements our existing brand portfolio with a unique positioning within our core offer via highly active AHA based formulations". Somerset added, "Our goal is to enable a smooth transition for existing Priori customers while maintaining the current growth with our existing customers and brand portfolio."

Introducing Reverse C Serum & C Serum Lite from Evidence Skincare Not all Vitamin C derivatives are created equal which makes the ingredient notoriously hard for consumers to navigate. As a highly unstable molecule, L-Ascorbic Acid must be formulated at a pH of 3.5 or less to penetrate the skin’s waterproof barrier and remain stable. “Although some manufacturers will bond Vitamin C to other chemicals such as Magnesium Ascorbyl Phosphate and Ascorbyl Tetra-Isopalmitate to improve its stability and absorption, L-Ascorbic Acid is the only reliable form of Vitamin C on the market with strong, documented evidence supporting its anti-ageing benefits,” says Dr Ginni Mansberg, Australian GP and Co-Founder of Evidence Skincare (ESK). Formulated to meet these particular requirements, the Reverse C Serum combines 1% Tocopherol (Vitamin E) which increases the effectiveness of L-Ascorbic Acid, while C Serum Lite, an option ideal for oiler skin types, is formulated in an anhydrous base to provide optimal skin penetration without the added hydration. Both the Reverse C Serum and C Serum Lite are formulated to combat UV-induced free radicals, improve collagen synthesis, reduce hyperpigmentation, and protect against sun damage. Beaute Industrie || Issue 09

Cutera University Clinical Forum comes to Melbourne in May Cutera is headed to Melbourne for this year’s Cutera University Clinical Forum on May 21-23. Every year, the two-day program offers an inspiring roster of leading Australian and international speakers, giving both existing and potential customers invaluable insights into the very latest laser techniques used by industry leaders to treat common aesthetic concerns. This year's program highlights include patient consultation, marketing your clinic post-COVID, setting up a new clinic, multi-modality treatments, managing melasma, exploring the latest in body sculpting, and vascular and pigmentation treatments. The program will be moderated by the esteemed Professor Greg Goodman, with renowned speakers including Dr Sean Arendse, Dr Mary Dingley, Dr Ryan De Cruz, Dr Vic Ross, Grania Howard and Crystal Patel to name a few. Also known for its spectacular venues and social events, this year’s Cutera University Clinical Forum will be held at Melbourne’s W hotel, with a welcome reception poolside to kick off the event and a spectacular gala dinner on the evening of day one. Tickets are just $300 and include the two-day education program and entry to both social events. Attendees will also receive a discounted rate for accommodation at the incredible W hotel. Register here. 42

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