B E A Uindustrie TE OCTOBER 2020 | ISSUE 02
CONNECTION THAT OUTSHINES ISOLATION WWW.BEAUTEINDUSTRIE.COM
DIGITAL MAGAZINE ISSUE 02
FOUNDER TAMARA REID TAMARA@BEAUTEINDUSTRIE.COM EDITOR RACHEL MEDLOCK OF DO YOU EVEN SOCIAL? ONLINE EDITOR MALA MCALPIN BRAND DIRECTOR / DESIGN SARAH GARNER OF DIGITAL BLOOM ADVERTISING / PARTNERSHIPS INFO@BEAUTEINDUSTRIE.COM BROUGHT TO YOU BY BEAUTEINDUSTRIE.COM
DISCLAIMER All content in Beaute Industrie Digital Magazine is for general informational purposes only, and should not be construed as medical advice or instruction. Our content is not intended to be relied upon to offer a solution to a specific problem, or as a substitute for the advice of qualified professionals tailored to your particular circumstances, business or lifestyle. Everyone is different, so it is not possible for us to guarantee that our tips and suggestions will work for everyone, every time. Please use your common sense when you try anything new, and consult with relevant professionals as necessary. Whilst every effort has been made to ensure accuracy, we make no representation and assume no responsibility for the accuracy of information contained on or available through Beaute Industrie Digital Magazine. We shall not have any liability for errors or omissions or for any consequences arising therefrom. Opinions and viewpoints expressed in Beaute Industrie Digital Magazine do not necessarily represent those of the editor, staff or contributors but are here to provide a vehicle for the interchange of ideas, experiences by which we hope to inspire, nurture and empower. We do not recommend use of the content in Beaute Industrie Digital Magazine for diagnosing or treating health or other problems, or as a substitute for seeking professional advice and treatment in relation to any such problems. We are not responsible nor liable in connection with any advice, course of treatment, diagnosis or any other information, services or products that you obtain through Beaute Industrie Digital Magazine. Reproduction of any material without written permission from the publisher is strictly prohibited. Š Beaute Industrie 2020, All Rights Reserved.
CONTENTS
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LETTER FROM THE FOUNDER Celebrating community, connection and your reminder to just do it!
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#SAVEVICTORIANSALONS MOVEMENT How one photo ignited a total industry movement to have our voices heard.
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BRAND CONNECTION Brands and educators moving mountains to stay connected with our industry.
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BEAUTY EXPO AUSTRALIA Our industry's largest annual event moves online for 2020.
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CONNECTION THROUGH ISOLATION How five inspiring Victorian clinics have kept their teams connected during closure.
Beaute Industrie || Issue 02
INTRODUCING BEAUTE DIRECTORY The industry's first B2B Wholesale Directory is now live.
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COMMUNITY CONVERSATION Vulnerability in leadership, entry into the industry and nonprescriptive skin care choices.
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FROM THE FOUNDER Tamara Reid @tamarareidbeaute
Happy October! I was going to say Happy Halloween, but are we really celebrating that event here in Australia yet - I'm unsure? What I do know is worth celebrating this October however is the incredible movement of Liptember you all so willingly jumped onboard with in September! The videos of lipstick applications, boomerang kisses blown and the increased conversation of normalising women's mental health was an absolute dream to watch and be a part of. Thank you for your support. To further carry on the celebrations, our salon sisters in Victoria can re-open again, something so many of you have been loudly cheering for in our community this month! On pages 6 & 7 of this issue, we nod towards the collaborative work of the wider community in reflection of the #savevictoriansalons campaign, which was ever so successful in blowing up the internet with pictures of individuals and teams across the country sharing their solidarity for our Victorian sister salons. I'm sure the read will give you a warming feeling that we truly are all in this together. With the official launch of our newest baby, the Beaute Digital Magazine being placed into the world for you all to consume, our anxiety levels soon simmered down once we saw our inboxes and direct messages via social media flood with what has been the most divine showing of approval we have seen to date. Like you introducing a new product or service into your space, launching a new arm of the business for us is a particularly scary move to make. I'm often asked about 'my advice for putting yourself out there' or 'my thoughts on someone taking a leap in their business', to which I continually say, 'just do it! - so to follow my own advice, we just did it and it felt so damn good! Speaking of launches, as the saying goes, there is no rest for the wicked! While most are pivoting and planning, we are busy perfecting our platforms for the betterment and assistance of you in your businesses. Complete with multiple categories, brand listings, search functionality, testimonials, videos, imagery and direct contact forms, there is now one cohesive space on the internet for you to research, identify, contact and onboard a professional brand into your space. Enter, the Beaute Industrie B2B Wholesale Directory. This directory was actually set to launch in January of next year, however given the digital nature our industry has adapted to and thrived in over the last 6 months, we decided to bring the launch forward and we cannot wait to share it with you. So, if like me, pending launch you're waiting for a sign, a kick up the bum, someone to hold your hand or tell you that it's going to be okay, you can launch and have success in doing so - this is it! Just do it! As always, if there is a way I can help you or your team in launching said product or service please do reach out. Until next time, Stay Connected Beaute Industrie || Issue 02
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#SAVEVICTORIANSALONS The Victorian beauty industry is set to reopen after petitioning and probing the government to hear our voice is finally achieved! There have been fewer moments that have truly shaken the professional beauty industry quite like the 2020 Global Pandemic - and what a shake it gave everyone. Initially it started as unity, total closure across the country for the entire professional beauty industry. Everyone felt it. This sadly followed by segregation as leaders state by state announced roadmaps to reopen, before finally, the entire country was operating again. Not long afterwards, it was a heavy message from Victorian Premier Daniel Andrews, which sent shock waves through the state of Victoria - Stage 3 restrictions are implemented, beauty businesses to close again. To make matters worse, an unforeseeable timeline of closure. Hanging onto a glimmer of hope, therapists and owners returned to their working from home routines and opened up zoom conferencing consultations once more, before the weight got a little too heavy, and the light at the end of the tunnel was almost invisible. It all started with a picture. One of April Brodie of Beaute The Facial Destination standing on her balcony, mid Melbourne lockdown, with a smile on her face holding a sign that read 'Please Save Our Victorian Salons' which caused a community cascade unlike ever before. Seeing the post which held so much hope, resilience and passion, we couldn't help but reach out and support April have her photo be seen by more. Shortly after re-posting April's photo, the true meaning of community in the professional beauty industry came to life. In just 24 hours, April's photo had reached 26,ooo people, been liked 185 times and had been shared 129 times. It wasn't just the stats which astounded us but the images that soon followed. Social media platforms were swarming with tags and images of therapists and business owners across the country, sharing their message of support and solidarity for our Victorian sister salons. Beaute Industrie || Issue 02
Word started to spread throughout brands, businesses, educators, coaches and suppliers and shortly thereafter, #savevictoriansalons was trending across multiple social media platforms. Banning together to have their voices heard by the government, we saw Gry Tomte of HUD Skin + Body feature in an exclusive television interview on Sky News, Amanda Aleem of Le Chic Skin & Beauty featured in local and National print media and Olivia Mulholland of Olivia Catherine Facialist joining Nancy Abdou of the Australian Dermal and Laser Institute for conversation with a member of the Liberal party to express their desires to open. As a business run off the premise of community, positive and inclusive culture, progressive conversation and meaningful connections, it warms out hearts to see this type of togetherness that the beauty industry is showing during a time of such need. Beauty Businesses across Victoria are set to reopen on the 26th of October. 07
Connection Through Isolation It's one thing to keep your spirits high during lockdown, but when you have a large team with multiple needs, those hopes are sometimes harder to hold onto. Here's how these inspiring Victorian clinics have communicated and kept their teams connected during closure. We are confident that we speak for the majority of our community when we say our thoughts and hearts are with those in Victoria, who have now been closed for the large majority of 2020 and will remain so for several more weeks. As a leader, one of the biggest challenges is not only staying strong and remaining positive about your own future, but staying connected with your team. So how have Victorian businesses managed to keep up morale? We hear from five incredible Melbourne-based leaders who, despite what 2020 has thrown at them, have connected and inspired their team during lockdown.
partners fine dining cooking class (highly recommend the Providoor Zoom fine dining classes!) - or a coffee. Random acts of kindness showing your team you think of them can be a powerful thing. Another thing we have honed in on, which we had actually let slip after the first lockdown, is our #gratitude Slack channel. So in the past week, we’ve really doubled down on what we’re grateful for. It makes the world of difference. It’s hard to stay positive when everything is crumbling. But a business is only as strong as its weakest link. Don’t let there be a single weak link. Because when we’re together, we’re strong. We’ve had a series of team planning sessions where the team have actively been engaged in driving growth and opportunities in our business. Looking ahead one, three and five years, I asked what excites them and asked them to play a part in making it happen. This has been absolutely crucial in making the team feel engaged and connected to the business. It’s knowing they have a very important role in making the business the success it is and the incredible future we can create together."
Nadine Thornburn - LCA Fountain Gate & Bayside Gry Tomte - HÜD Skin & Body "Let’s face it, our business IS the team. So now that we’ve been shut out of our business for 5 out of 6 months, how do we keep a team engaged, happy, motivated, and thinking forward?As the leader of HÜD I am lucky (well, I created that luck) to have an incredibly strong team culture to begin with. It’s something we’ve worked extremely hard to achieve. That’s the first step. But after months of working from home and doing white-collar tasks, I think it’s fair to say it hasn’t always been easy. Because it’s not what they signed up for. They’re therapists, who love the touch and the client interaction. What I’ve found though, is that with adversity comes growth. And we have done a lot of growing! We’ve had goal-setting sessions, we’ve created a lean business canvas for our business, we’ve re-evaluated our values, and really honed in on what makes us US, and how we can be a better version of us. All the while, we’ve focused also on education, innovation and brand journeys. We stay in touch via zoom, Slack and Trello. And of course phone calls. I am also a huge fan of small acts of kindness. Whether it’s a kind text, a surprise delivery, a team and Beaute Industrie || Issue 02
"It really has been a challenging time, but there have been some opportunities along the way. I have found the highlight of lockdown is getting to spend time with my team being human. We are often on the treadmill of our work focus and kicking goals, that it’s nice to have had the time to know them outside of the normal parameters. We have fortnightly newsletters where the team submit pictures, recipes, reading or Netflix hints and anything else they have been doing, themed weekly Zoom calls and also training opportunities. We were a bit flat the other week, so we had a grooming free pyjama party. The team have taken turns hosting, and we have had product, treatment and general trivia nights, charades, and we are working on a guided art class coming up. These are all just to have something to look forward to, but not compulsory. However, if people distance themselves from the team, I am checking in to make sure their mental health is okay. We are fortunate enough to have an employee assistance program with psychologists, so I have been able to refer people, but ultimately, it has strengthened our appreciation for each other. I just want to be able to hug them all!" 08
Lisa Vong - Fresh Face Bar
"As an owner, I have made regular contact with our managers, who then have regular contact with the team members weekly in one-on-one catch ups. We put this in place to create a routine where the managers came up with a training programme. We gather every Monday to go through a topic, and we come back together on Fridays to go through the content. This gives each team member time throughout the week to reflect on what our weekly focus is - and by Friday, it's a nice way to catch up and end the week, just like we are looking forward to any other weekend. We've even attempted to work out together, just to get us moving and have fun on our Zoom calls! Social media is definitely keeping us connected to our clients, so we ask the team to give us content to share with our followers. This can be as random as them playing with their children. On national 'Are u Ok Day' I organised donuts and cupcakes for all the staff which was a nice surprise to let them know I am thinking of them. An unpredictable time for all of us, and now more than ever we need to show one another we are still a pillar of support for one another."
Victoria Fox - Miss Fox
"Over the lockdown we’ve been exploring other ways to stay connected and productive. Whilst we’ve been having team video calls and online training sessions, plus making lots of cool skin and beauty videos from our own bathrooms, my favourite part of leading the team has been our book club. We’re onto our second book now, and each week we read a section at home and post our reviews and reflections in our team Facebook group as a 5 minute video. It’s so great to hear the different things we all learned from the same text, and it feels like we’re all in a conversation. The first book was about leadership and the second one is about rewilding and reclaiming the feminine energy within us. We’ll definitely keep this up as our “new normal” but we can’t wait to be back doing what we do best, perhaps a little wiser (and wilder) now." Beaute Industrie || Issue 02
Renee Reardon - Crown Spas
"In Melbourne, our spa has more or less been in lockdown, since March. However, we have been working hard behind the scenes to keep our amazing team of 70 motivated and their spirits high. As Crown Spa Manager, I personally call each member of the team to see how they are feeling as they navigate the highs and lows of lockdown whilst also answering any questions or concerns that they may have. It has been genuinely fascinating to hear about some of the activities that my team have been doing during this period and hobbies that they have taken up in order to keep themselves motivated during lockdown. I have noticed that during this time, I have learnt more about them as individuals and what their interests are outside of work - It has also given me some ideas on new things to try! In addition, our spa team have a group chat which they use to stay connected to each other. Many attend virtual exercise classes together, some needing that extra motivation from their colleagues to wake up early in the morning! I have also stayed in regular contact with the spa management team (Supervisors and Administration Assistant) through regular phone and video calls. We remain connected and motivated whilst updating each other on our lockdown goals that we set for ourselves at the very beginning. So far we are on track! Crown as a company has been incredibly supportive during this challenging time, with regular correspondence to all employees including updates, as well as reminders of the many avenues of support that Crown has implemented to help employees. Each employee also received a small gift from Crown, which was a wonderful surprise and definitely appreciated by everyone. Prior to our return to work, online training sessions will be organised for the team, to ensure that they feel confident with their treatment protocols and product knowledge when they recommence treatments. We hope that we are able to reopen shortly, and that we will be able to go back to doing what we love and are most passionate about." For all Victorian businesses, whether you've been doing your best to keep spirits and communications on a high or giving your teams a well-deserved break - we see you. Keep doing what you're doing and we will be cheering you on when (if all goes smoothly) for when you can throw open your doors once again on Monday October 26th. 09
C
Brand
onnection
In such isolating times, these brands and educators have moved mountains to stay connected with our industry this year. One of the most rewarding aspects of our Beaute community has been witnessing the support, compassion, innovation and resourcefulness that the events of this year have brought out in so many businesses, brands and individuals. This is particularly true for a number of professional brands and educators, whom from the moment they foresaw their businesses could suffer, did everything in their power to stay connected, throwing every resource they had towards supporting sales, training and education from afar. This month, we are recognising these efforts and saying a big thank you on behalf of the industry at large. Here are a few highlights: INSKIN O Cosmedics completely ramped up their education for stockists throughout COVID. Producing daily virtual tutorials with industry and business development experts partner spas and clinics could stay in the loop by maximising their productivity, refreshing their knowledge with training classes and even helping to improve their sales techniques and practical skills. For those without an online store presence, the team at INSKIN worked tirelessly to create unique clinic codes which allowed the client to allocate their chosen professional space during the checkout process. INSKIN would then send the product directly out to the client and the nominated clinic would receive a credit of the wholesale amount, less a small handling cost. Gay Wardle 2020 really has been the year of online education, but it isn't something we should be taking for granted. It takes a lot of magic behind the scenes to transform physical to virtual, especially in a lot of cases with such a tight turnaround.
Programs like Gay Wardle Education's new online courses have been a godsend for many when it comes to staying connecting with our artform - even when it isn't possible to practice physically. Pia Kynoch is another wonderful example of a beautifully executed pivot from physical to digital, shifting her holistic wellbeing education programs online. Pushing the usual boundaries of the world of online learning, Pia has decided to structure her latest 'Holistic Digestive Intensive Series' a little differently. The series has been running across a 7-week format instead of her usual two days, aiming to serve those who have time constraints. The weekly sessions have been recorded and have been made available for 6 days after the release, allowing participants to watch in their own time at any given hour. SkinCeuticals Not long after COVID struck, SkinCeuticals was treating their partners with the ‘Master Physician Virtual Series’. This featured a number of virtual seminars, each one hosting a handful of industry experts on topics from patient connection, clinic revenue, business strategies, patient consultation and more. Each seminar was generously accompanied by a gift hamper containing wine and nibbles to enjoy during the event! DMK DMK pivoted to free online learning early on, and had a spectacular response right away. Debbie Dickson, Australia's Director of Education at DMK, told Beaute Industrie "during COVID, our first thoughts were 'how can we support our clinics during this time, how can we help them and make the time valuable and maximise the time?' All of our educators presented courses via live streaming which our clinics found really valuable. We also offered all of our online training for free and we had 5,100 courses completed in the month of April - usually we have around 2,600 a month so it was very successful, appreciated and everyone really embraced the education. Our intention is always to support our clinics and therapists and try to make the best out of any situation." AST Another huge help when it came to further education, Advanced Skin Technology opened up an extensive online training schedule during the first half of the year. The distributor hosted an impressive number of online seminars, with two sessions in a day; every few days, across topics ranging from retailing to profiling, pigmentation to ageing, and DNA to enzymes - just to name a few. At first, seminars were only available to stockists, but it didn’t take long for them to be opened up to the beauty industry as a whole, in an effort to support the wider community. Lira Clinical As you would already know, one of the most commonly asked questions across our Beaute Industrie Facebook community is which skincare brand to recommend. An honourable mention must go to Lira Clinical, who has received countless stellar accolades from their stockists these past few months for their wonderful clinic support, knowledge and training, fast order turnaround and even emotional support throughout COVID. Lira has even reduced shipping fees on orders to help salons make ends meet, a kind and very generous gesture many appreciated. If one of your brands has gone out of their way to support you this year, be sure to reach out and let them know. A little thanks can go a long way, and we could all use a pick-me-up to tide us through the rest of 2020!
BEAUTY EXPO'S ONLINE DEBUT Usually attracting around 4,000 visitors to Sydney from around the country, this year's Beauty Expo Australia is going to be a little different, to say the least, as they move into the virtual event space for the first time. With just a few weeks to go, Beauty Expo Australia's very first virtual expo is scheduled to be held on October 1-4, and we couldn't be more thrilled! This cornerstone industry event will be made available and accessible for industry attendance right from our living rooms. “Salon owners and beauty brand owners alike have been hit tremendously hard by the effects of COVID19," said Matt Smith, Event Director of Beauty Expo Australia. "Despite our necessary decision not to move forward with the in-person event this year, safely supporting our incredible beauty industry is our highest priority." "We aim for Beauty Expo Australia Online to bring our industry together over four packed days, providing amazing education targeting current affairs and how we have come out stronger, while helping visitors source the product innovations and exclusive deals they need to take their businesses further. We hope Beauty Expo Australia Online will provide much needed support to beauty professionals until we can reconnect in person at Beauty Expo 2021,� The shift to virtual has allowed the event to be extended across four days instead of the usual two. Rather that lengthy rows of exhibitors, there will be a Brand Directory for your perusal, allowing each brand to showcase their latest products as usual. Live demonstrations will be swapped out with the Brand Training Hub, where exhibitors will upload interactive educational content for attendees to watch and learn from. As always, expect to find a robust roster of industry leaders and educators speaking across the four days in panels, tutorials and live classroom sessions. Beaute Industrie || Issue 02
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Some of the sessions we're most excited to attend include: How the beauty industry can focus on resetting, restarting and rebuilding after COVID-19 Panel moderator - Tamara Reid, Founding Director of Beaute Industrie Panellists: Karla McDiarmid - Director, Macquarie Medispa, Gry Tømte - Director, HÜD Skin + Body, Rebecca Miller - The Skin Whisperer, La Bella Medispas WHEN: Thurs 1 Oct The list of challenges the beauty industry has faced as a result of COVID-19 is a long one. This panel discusses those challenges in detail, and explores how successful businesses have overcome them. Experience an open dialogue that reflects on the challenges we are all still facing, the opportunities we can take from these to begin rebuilding your business to be more successful than ever. Attendees will hear: What are some ways to overcome the challenges? Where have efforts been successfully spent? Where do the opportunities lie? How do we move forward? What have we learned? Head to this inspiring session and you will learn from salon owners, business and therapists how they have navigated and pivoted their businesses throughout 2020. How to create a successful business from failure especially in light of COVID-19 Daniela Boerma - Director, Skin Therapist, Bliss Day Spa WHEN: Thurs 1 Oct Daniela Boerma is the proud owner and sole Director of Bliss Day Spa in Caringbah, NSW. She still works on the floor with clients alongside her team of 5, leads by example, and still loves what she does after 38 years in the beauty industry. Join Daniela for an inspirational presentation that encourages therapists to never give up on their goals after failure, particularly due to COVID-19… because at some point you will get it right! Attendees can expect to learn: The financial in’s and out’s of small business and the top 5 mistakes to avoid How to be creative and innovative through COVID19 How Daniela kept her salon active in cash flow during the most difficult financial climate beautyexpoaustralia.com.au @BeautyExpoAustralia
How to “Digitise” your beauty business and create new income streams Dawn Rose: Owner & Creator, Bridal Business School WHEN: Saturday 3 October Join Dawn as she takes you through innovative approaches on how to leverage digital and use it to complement your beauty business so that you can offer more value to your clients and in the process tap into new potential revenue streams: How to create online products and services so that you have a passive income or back up income Identifying what you can offer online that will do justice to your skills. The Future of Beauty with Australia’s resident beauty experts Panel moderator: Sarah Hudson, Director, Skin by Sarah Hudson Panelists: Rae Morris - Rae Morris Makeup, Gay Wardle Educator, Gay Wardle Education, Fiona Tuck - Founder, Vita-sol, Dawn Rose - Owner & Creator, Bridal Business School WHEN: Friday 2 Oct The beauty industry has experienced a massive shift in its relationship with health and wellbeing, gaining a big focus on approaching skin holistically and factoring in gut health, supplementation, lifestyle factors and health overall. Join this panel of experts as they help you navigate the new world order of beauty, where inner health reigns and consumers are more self-aware and educated than ever before. Panellists will cover the following areas: Integrity in the industry: How and where do we start? Training, Regulation, Accountability: Understanding how to overcome the challenges and take advantage of the opportunities faced by the industry Inner Beauty: Understanding the importance of inner health and its impacts on external beauty – finding the balance between beauty, health and wellness The Vitamins Boom: Beauty used to be onedimensional - it was about what you put on your skin, now it’s what you eat Conscious Beauty: A look at sustainability in the industry, inclusivity (e.g. non-binary skincare) Skintertainment: The visual appeal of skincare is important for consumers, especially for emerging brands trying to market themselves in the digital – so how can you know what is authentic? Beauty Expo Australia Online will be free of charge for the entire beauty community to access from their location of choice.
INTRODUCING THE
BEAUTE DIRECTORY
"You've seen beauty business directories and stockist profiles, but you're yet to discover a B2B Wholesale Directory complete with brands, educators, coaches, schools and the like for your research and review prior to stocking in your professional space - until now." - Tamara Reid
One thing that continues to astound me is the lack of research and true valuation one does before making the decision to introduce a product, brand, treatment, machine or educator into their business across our industry. It seems the due diligence and research we once placed importance on has suddenly flown out the window and the word of the masses in social media groups have taken our thoughts and influenced them towards what we do and do not onboard into our spaces. For many business owners, whether you realise this or not, this influence leads to a lack of understanding towards the client target market they wish to attract, their business support and development needs, their team values and their financial goals with regards to markup and margin. My thoughts have always been this; vet your suppliers, brands, educators, coaches and companies like you would a therapist you're about to employ. What does that look like exactly? Its taking a birds-eye look at the needs of the business from a distance and understanding that there is room for growth through introduction of someone new into space. Follow this reflection by screening the potential through a phone call, before arranging a face to face meeting to gauge whether the potential lives up to the claims they've made on paper, in person. This move assists you to measure the potential side-by-side with other applicants before choosing the perfect fit for your business and extending a formal offer of employment. This recruitment process and due diligence is carried out every single time we are planning to bring a new team member into our space, so why are we not placing the same importance on the brands and educators that we open our front doors to?
Beaute Industrie || Issue 02
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Having an online community for the professional beauty industry with 6,000 professionals engaging in the space affords me the opportunity to sit back, watch, reflect, plan and execute business strategies and services that the beauty industry desperately requires, without the need for anyone to physically ask for such services. A few months ago I was talking with Natasha, who's real name I will swap out for the sake of anonymity. Natashas message came through to the Beaute Industrie DM's via our Facebook page and asked the question on what the standard markup was for a skincare brand to supply their wholesale account with. Before answering, I asked Natasha what her current brand was providing to her as way of understanding why she was asking said question in the first place. Natasha responded 'well I saw in a Facebook Group it was X, so I started stocking the brand, however now that I have an account with them, I realise that price is only available if you exclusively stock their brand, and do not have any other brands in your space - I have 6 other brands, therefore mine is Y.' I asked Natasha whether or not she vetted the brand, did qualifying research, sought out current account testimonials and spoke to the brands business development manager prior to stocking the brand - 'not enough it seems', she responded. Unfortunately, Natasha is not alone in her situation, neither is this story just one sided about brands. In fact, our DM's are flooded consistently with questions of a similar vein around Educators, training facilities, machinery companies, coaches, suppliers, consumables, uniform companies - the list goes on. So, I sat down, put my beauty business owner hat on and searched Google for some potential brands to stock in my space - what many business owners do as their first point of call. I typed 'beauty wholesale businesses', 'wholesale skincare brands' and 'professional skincare brands' as my immediate goto. What I found were a handful of brands who have targeted these specific words towards their SEO advertising, but only a handful. There were more brands I could name off the top of my head that weren't showing up than those who were! Beaute Industrie || Issue 02
Being frustrated with my lack of helpful Google searching, I realised why so many business owners turn to Facebook Groups to ask where they can find (insert type ie. organic, Australian, cosmeceutical) brand to stock in their space. Reading back over the comments left in our own Facebook Community, the response is overwhelming with some threads reaching up to 500 comments on the one post, many of which are a one word answer of "abc brand" or "abc brand is the best!" - neither of which are anymore helpful than my prior Google search. While I can appreciate everyone is giving a shout out to their brand they so loyally love, this only hinders the up and coming brands, provides us nothing more than a popularity poll and shows us which stockist's voice is the loudest across the industry! So, I asked myself, 'if I were a business owner and wanted to stock a brand in my space - and Google and Facebook groups were not providing me the answers I was searching for what kind of platform would be beneficial to my search?' How would I want it to be laid out? What kind of things should business owners be asking their brands? What kind of feedback do I want to hear from other accounts on these businesses? What kind of imagery would I want to see? Then the team and I went into planning and execution mode to bring you exactly that - the industry's first Digital B2B Wholesale Directory. Complete with multiple categories, brand listings, search functionality, testimonials, videos, imagery and direct contact forms, there is now one cohesive space on the internet for you to research, identify, contact and onboard a professional brand into your space, housed within the Beaute Industrie website you already know and love. Available for your search from today onwards, you can head to https://beauteindustrie.com/directory/ to start the search for your next brand by educating yourself and building on your information before onboarding. If you're a brand who supplies wholesale product to the industry, we would love to welcome you to the directory. Contact info@beauteindustrie.com to find out how. 17
WANT TO ADVERTISE YOUR BRAND? Claim your FREE directory listing or discuss our annual membership options via info@beauteindustrie.com
COMMUNITYconversation Holding space for progressive and inclusive conversation, our Facebook Community produces thought-provoking and insightful delights into the lives and businesses of our community members. This month, we've been loving the conversation on vulnerability in leadership, entry into the industry and non-prescriptive skin care choices.
A question which had us jumping out of our seats doing a little happy dance this month came from Amity Alice asking 'where does everyone get their images for social media showing women with different shapes and sizes from?'. A conversation we continually encourage and are proud to hold space for is one of inclusivity by brands and businesses in our industry, regardless of shape, size, ethnicity, race or gender. Melena Giovenali added to the conversation that her clients were responding positively with comments of praise for her recent spray tan in swimwear post of curvaceous model, Ashley Graham. Interestingly enough, though many brands in our industry don't have imagery of skin tones other than Fitzpatrick 1-3, one in four Australians represent as a Black Indigenous or person of colour and the average female sizing in our country is a size 14. Please continue to facilitate this conversation of inclusivity! Beaute Industrie || Issue 02
A conversation that couldn't be more timely, the subject of self care was posed by Natalie Porter. Natalie questions, 'I would love to know what your self care is or perhaps what you wish you'd knew or started doing right from the get go?'. Answers flooding the thread came in the forms of: Ergonomics; from back heights and beds to professional shoes and sleep. Monthly massage: goes without need for explanation. If you're preaching and practicing, you're an exceptional therapist in our eyes! Float therapy: For purpose of being still, quite and mindful of your body, time and energy. Traditional water properties harness a sense of calm and clarity mid float. Spacialcial and special; a little out of the usual but efficient nonetheless, Stacey Louise added tapping and energy healing to her self care routine and speaks wonders of the result.
Katie Harding, new business owner to the industry who has been open for just three months is estatic with the business of her space, despite the impact of COVID poses the question 'just how much busier to you get over Summer?' We all know the feeling of the prelead silly season rush and the Christmas primp and prime treatments that sit nicely alongside increased traffic for gift vouchers and packs but in terms of quantity exactly how 'much busier' should we expect to be? Helen Holisano starts the conversation by noting that 'clients aren’t heading off overseas but are spending their $$ on wellness and making themselves feel good', while Tegan Thompson adds 'I find we are consistently busy all year, it’s just that you do more little treatments like waxing and tanning in summer so you see more clients per day'. In terms of the busy season, apart from ordering extra vouchers and seasonal gift packs, what else should we be planning in advance? 18
BAKUCHIOL VS RETINOL An unbiased comparison of the gold-standard of anti-ageing and its plant-based counterpart There has been a lot of buzz throughout the industry of late around the ingredient Bakuchiol, with media heralding it as the ‘safe and natural alternative to retinol’. Often regarded as leaders in retinol-based skincare, cosmeceutical brand Medik8 prides itself on extensive research and development around retinoids, which are complex and notoriously unstable. The brand has just released their very own bakuchiol-concentrated serum, so we thought to ourselves - who could explain (honestly and unbiased!) the differences between the two better than Medik8’s Director of Research, Daniel Isaacs. Here, Daniel compares the actions of both ingredients side-by-side, their unique benefits, and how they both act on a cellular level. “Bakuchiol is a natural, plant-based retinol alternative,” explains Daniel. “It is derived from the seeds and leaves of the Indian Babchi Plant. It has been clinically proven to harness anti-ageing powers that are comparable to retinol, without any side effects that can sometimes occur with vitamin A use. Bakuchiol is currently trending in skincare because of a new study published by the British Journal of Dermatology which investigated the comparison between retinol and Bakuchiol - kicking off the buzz around Bakuchiol in 2019.” The study demonstrated that Bakuchiol and retinol shared similar benefits, significantly decreasing wrinkle surface area and hyperpigmentation, with no statistical difference between them.
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Bakuchiol has also been found to provide similar results in collagen stimulation and skin rejuvenation, but without retinol-like side effects like dryness. Daniel tells us other key similarities include sharing the ability to speed up cellular turnover in the skin, giving it a smoother, softer surface, as well as helping to hinder excess production of melanin, leaving the skin evenly-toned and brightened. The key differences between the two are, says Daniel, “as an ingredient, Bakuchiol is a lot more gentle on the skin than retinol, working to naturally soothe and calm the skin. Bakuchiol is also photostable, and can be used day and night. Sometimes, people are unable to use vitamin A; such as pregnant and nursing mothers, those with sensitivities to vitamin A and those with extremely sensitive skin. Vitamin A on the other hand, may not be photostable but is still considered to be the ‘gold-standard’ in anti-ageing due to unparalleled results and scientific data.” So who is the ideal client to recommend Bakuchiol to? According to Daniel, basically anyone who is contraindicated to, or experiencing adverse reactions from, retinol; but still seeks the same anti-ageing benefits. “Bakuchiol is able to help prevent and restore signs of premature ageing, due to its antioxidant, collagen-stimulating and hydrating properties. It is also great for clear skin, as it uses its gentle antiinflammatory powers to minimise the formation of blemishes and to calm the skin.”
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So how does this differ to retinol? Daniel tells us by elaborating on the two forms of retinoids used throughout Medik8’s ranges: retinol and retinaldehyde. “We use these because as far as we know (reading the literature), they are the only forms of vitamin A, apart from retinoic acid (aka tretinoin/retin-A - highly irritating and prescription-only) which are well proven to help improve skin conditions in credible studies published in scientific journals. This is why we do not use traditional retinol esters such as retinyl palmitate (where trials show little to zero effects). Retinol is the traditionally used form of vitamin A, which is most well known in the beauty industry.” “Retinaldehyde is one step closer than retinol to biologically active vitamin A, and is proven to work 11x faster than traditional retinol and has antibacterial properties which are great for blemish-prone skin types.” Retinaldehyde has been independently proven to be: Similar to retinoic acid in helping to restore aged/sun damaged skin Low irritation - similar to low/mid strength retinol Converts to retinoic acid 11x faster than retinol 2.8x more biologically active than retinol Directly anti-bacterial - highly effective and very well tolerated on acne patients when compared with retinoic acid As with any new skincare ‘buzzword’ or ingredient, our advice is - don’t buy into the hype until the research has caught up, but be sure to educate yourself on what’s out there in the consumer market. Your clients will be coming into your clinic and asking you about these shiny new trends they’ve read about online or seen at Mecca or Sephora, and if you want to be the superstar top-of-theirgame therapist we know you are, you need to keep yourself in the know. As advocates for inclusivity and cheerleaders for all the incredible mums of the world: pregnancy-safe retinol alternatives - we salute you!
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A GUIDE TO COMBATING INFLAMMATION FROM WITHIN The word inflammation has the industry abuzz, and given the recent amount of increased stress we are introducing into our bodies, we sought an expert to take us through the importance of supporting the skins inflammation internally. There has been growing conversation throughout the industry of late around skin inflammation - from the wound healing response to whether a little inflammation is beneficial and when it is too much. In particular, there has been a large focus on pinpointing potential triggers of skin inflammation internally as well as externally, and finding dietary and supplemental solutions to these aggressors. So, we decided to seek expert advice to shed some light on some typical causes of inflammation from within - Clinical Nutritionist Georgia Gunn. “To support our skin’s health, both our immune and endocrine systems (hormone control centre) rely on nutrients from a variety of wholefoods,” says Georgia. “Without these nutrients, our immune system is left defenceless, and our hormones, not so happy! Additionally, a diet high in inflammatory foods such as saturated and trans fats may cause further inflammation in the skin. Combine this with some endocrine disrupters found in plastic, the lining of metal cans, detergents, flame retardants, food, cosmetics, and pesticides, you’ve got yourself an inflammatory recipe of disaster. For these reasons, it is important to treat skin inflammation internally and externally, with diet, good skincare and limited exposure to toxins.” Georgia tells us it is imperative for practitioners to educate their clients on the skin-gut health connection, not only to facilitate an effective holistic approach, but because the majority of your educated clients have already heard the rumours on gut health and are already asking these types of questions. “The gut microbiota communicates with the skin as one of the main regulators in the gut-skin axis,” says Georgia. “In this sense, our gut flora dictates the health of our skin. Beneficial bacteria in our gut breaks down metabolites that are vital for the production of vitamin A, K, zinc and other nutrients essential for healthy, glowing skin. Our gut microbiome also protects against the invasion of potential pathogens by strengthening skin cells. Within a disturbed gut microbiome, bacteria and metabolites can accumulate in the skin, resulting in inflammatory skin conditions. When our clients understand this, making diet and lifestyle changes becomes all the easier.” We asked Georgia what her go-to foods are for fighting inflammation in the body. Here are her pearls of wisdom: Omega 3 rich foods - Salmon, sardines, avocado, olive oil and nuts and seeds Probiotic rich foods - Yoghurt, sauerkraut, pickles, miso, tempeh and kimchi Prebiotic rich foods - Dark leafy greens, wholegrains, unripe bananas, onions and garlic Enzymatic fruit - pineapple, mango and papaya “I also recommend a daily multi-nutrient supplement like Nuzest’s Good Green Vitality containing a beautiful mix of nutrients to assist your skin in fighting inflammation, e.g. Curcumin, Resveratrol, Ginger and Spirulina.
ANTI-INFLAMMATORY SMOOTHIE
INGREDIENTS 1 Banana 2 handfuls of blueberries 1 small slice of Ginger 400ml Coconut/Oat/Almond Milk 1 scoop Nuzest Good Green Vitality 1-2 scoops Nuzest Smooth Vanilla Clean Lean Protein (also works well with Wild Strawberry or Just Natural)
METHOD Combine ingredients in a blender Blend until smooth Serve chilled, garnish with blueberries & mint Enjoy!
So, when it comes to your clients, perhaps a few small tweaks in diet could the final piece of the puzzle for some of your trickier inflammatory cases? And if you could be upping the results you provide for your clients, why on earth wouldn't you? Try Georgia's anti-inflammatory smoothie recipe above and let us know if you can feel the results. Beaute Industrie || Issue 02
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VIRTUAL
BEAUTEBRUNCH
Coffee, Connection & Conversation like you have never seen before. Providing what you already know and love about our Beaute Industrie events, BeauteBrunch scheduled sessions are progressing forward for the remainder of 2020 held within the virtual space. Successfully kicking off our initial move into the digital realm with our pre-planned Melbourne event in September, our Sydney and Brisbane events are too making space for fruitful conversation, true connection and of course quality coffee! Opening the events with the Beaute story, hear from Founding Director Tamara Reid as she details the inception and need of Beaute Industrie through her own industry struggles and constant separation between personal and professional values she held close to her work ethic. Exploring inquisitive conversation with each guest speaker, you'll learn about their initial career aspirations through to how they paved way into creating and building the business and lifestyle of their dreams. Finishing the sessions with an open question and answer panel is your opportunity to express your thoughts, feelings and comments about the industry and its future.
Brisbane Sunday 11th of October Hear from industry icons Gay Wardle of Gay Wardle Education, Lia Trebilock from Skin Education International and Monica Griffin of Minx Tan to understand the pathways and steps it takes to become an educator in the professional beauty industry with the business and brand you have built from scratch. Get tickets to the Virtual BeauteBrunch Brisbane event here.
Sydney Sunday 18th of October Learn from industry experts Chiza Westcarr of Nutritional Skincare Academy, Maria Cocciolone of INSKIN Cosmedics, Monica Griffin of Minx Tan and Karla McDiarmid of Macquarie Medispa as they share musings, learnings and life lessons which have lead them to create some of the most well known empires of the professional beauty industry. Get tickets to the Virtual BeauteBrunch Sydney event here.
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ConsciouslyCURATED
Six carefully selected products Team Beaute have trialled, tested and can attest to. Placed on a page through careful consideration of the products we are using, loving and holding space for in our bathroom cupboards.
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1. O-Biome Hydrating & Setting Spray by O Cosmedics 2. Bikuchiol Peptides by Medik8 3. Adaptogen Inner Beauty Boost by The Beauty Chef 4. Dermiotic Pre-Serum Elixir by Synergie Skin 5. Brow Hold by Madeline Kate 6. Gold Eye Mask by Graft A Lash Beaute Industrie || Issue 02 Image captured by PicStudio
ocosmedics.com medik8.com.au thebeautychef.com synergieskin.com madelinekateshop.com graft-a-lash.com 25
On The Record.
This month, the Beaute Industrie Podcast included conversational topics around supplementation, internal ingredients and the influence of stress. Internal and Topical Collagen Supplementation with Fiona Tuck of Vita-sol After lots of thoughts, feelings and queries around collagen, internal supplements and topical ingredients from you all in our growing Facebook Community, we thought who better to have the conversation with on such a topic than none other than Fiona Tuck. A jam-packed episode on the basics of collagen, cells that are responsible for the production of, the difference between bovine and marine types, supplements, efficacy for the skin and client contraindications. Grab a pen and paper for our rapid-fire myth-busting session at the end! You’ll need it to absorb the wealth of information Fiona shares with us during this episode.
The way stress affects the skin and the body with Gay Wardle of Gay Wardle Education Featuring for the second time on the Beaute Industrie podcast, Gay
conversation, answering all of your questions that you asked in our Facebook community. This seriously mind-blowing episode travels through the cellular cascade of stress, signs on the body we can identify with the stress response, immunity, nervous, spinal, digestion and hormonal triggers from being stressed and finishes up talking about ingredients that can be introduced both topically and internally to manage and reduce its severity.
The truth behind plantbased condition cures with Dr Harry Weisinger of Truth Origins An internationally recognised medical practitioner, optometrist, scientist and university professor, Dr. Harry Weisinger chats to Tamara in this episode on all things vitamins. Having often been asked by his patients about various supplements, he realised that the evidence for most of them was inadequate and unsatisfying. With a commitment to providing better supplements and better evidence, with his best friend, he co-founded Truth Origins. In this segment, you'll find everything from the growing world of nutraceuticals, macronutrients required by the body for healthy function, what the latest research is saying, and why vitamin supplements could help compliment the vitamins we use topically on our skin. If you have an topic of interest that you would like explored on the podcast, or a guest who you think would host a fruitful conversation, please feel free to reach out via our website or social media platforms to let us know! Tune into 100+ conversations with industry experts across all good podcast platforms including iTunes, Google Podcasts, Spotify and more.
Wardle and Tamara explore the topic of stress and the way in which it affects the skin and the body. Gay so generously steps out of the treatment room and away from her clients on a busy morning to have this Beaute Industrie || Issue 02
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News & Noteworthy. Keeping up with our fast paced industry is a mini-mission! Incase you missed them, here are some of the most noteworthy industry headlines worth a mention this month.
Jane Iredale Spring Launches Launched for the Spring 2020 Collection, the reformulated Beyond Matte Lip Fixation Lip Stain provides long-lasting colour in a one-swipe liquid lipstick. Formulated with plant-based oils that condition the lips, Beyond Matte Lip Fixation Stain delivers a velvety beyond matte finish. This month will also mark Breast Cancer Awareness Month, so $3 from each Limited Edition Smell the Roses Hydration Spray goes towards the Look Good Feel Better program.
Celebrities love Pure Fiji You can imagine Pure Fiji's excitement when they found out not one but three celebrities recently took to social media to share their love of the brand, including Hollywood socialite Sofia Richie, hitmaker Rita Ora and reality TV star Jordyn Woods. While we may not be able to travel to Fiji (or anywhere!) at the moment, Pure Fiji is encouraging their stockists and clients alike to do it Rita and Sofia-style and introduce a bit of paradise into their bedrooms and bathrooms. Discover their range of nourishing body oils, creamy coconut lotions, fresh sugar rubs and soothing balms and butters set to take you on the ultimate virtual luxurious escape.
O COSMEDICS Turns 10 Wishing a big Beaute Happy 10th Birthday to the team at O COSMEDICS, who celebrated their decade milestone on Friday September 4th. While the brand couldn't host the big birthday bash they might have (if not for COVID), the team still managed to celebrate together in style at their home base in Sydney. Congratulations and birthday wishes to O COSMEDICS!
dermaviduals partner with Silver Ferns dermaviduals has recently announced a partnership with NZ netball team the Silver Ferns as their official skincare supplier. The brand is passionate about supporting women in sport and those who focus on health and fitness. "We are absolutely ecstatic to be officially working with the talented team at the Silver Ferns. We have previously worked with a lot of the team members individually and they are true role models who epitomise skin health and a balanced lifestyle. We are excited to provide tailored skincare and bespoke makeup products to the Silver Ferns team, specifically designed for the skin type of each individual," Simone Vescio, Co-Managing Director of dermaviduals said.
ABIA moves into the virtual space The Australian Beauty Industry Awards, which was due to be held on 6th December in Sydney, will sadly not be going ahead as planned, with all tickets purchased receiving a full refund. "Unfortunately, our commitment has not been matched with a practicality that will allow us to deliver a premium event to the industry; meaning that we have been forced to cancel. We are not prepared to put our guests through unnecessary cost and inconvenience, offer a less than stellar event, and have the genuine prospect of last-minute cancellation." reads the official announcement from Linda Woodhead, Director of the awards. This year's winners will be announced online on October 18th 2020 7pm AEST.
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