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editor’s letter
W
ell, we are back in March, the REAL year end for corporate India and the true start of the spring-summer trends in fashionable India. Shakespeare’s Ides of March fits in as one files tax returns and sits to balance the balance sheet! In the last month of the financial year, one not merely marches in March but literally keeps running to target goal posts. As in the words of American poet Ogden Nash, “Indoors or out, no one relaxes in March, that month of winds and taxes; the wind will presently disappear, the taxes last all the year.” March also sets the agenda for corporate planning in the backdrop of the Union Budget presented the previous morning. This year’s Budget augurs well for the beauty and wellness sector, particularly those involved in education, training and skill development as the Finance Minister has assured that, ‘Funds will be released by the National Rural Livelihood Mission and the National Urban Livelihood Mission to be spent on skill development activities’. He has further proposed “to ask the National Skill Development Corporation to set the curriculum and standards for training in different skills. Any institution or body may offer training courses. At the end of the training, the candidate will be required to take a test conducted by authorised certification bodies. Upon passing the test, the candidate will be given a certificate as well as a monetary reward of an average of Rs 10,000 per candidate.” Moreover, he has exempted any such academy or training institutes affiliated to the National Skill Development Corporation or State Council for Vocational Training from service tax. Perhaps this is the time to set up an industry body that could collaborate with National Skill Development Council in setting up curriculum and certification standards. I appeal to all stakeholders of the beauty and wellness industry to seize this opportunity and come together to be the harbingers of change.
Ritoo Jhha
Editor in Chief
This year’s Budget augurs well for the beauty and wellness sector, particularly those involved in education, training and skill development.
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editor’s letter
T
he season of regeneration is here. That time of the year when most – spiritually and especially financially – feel the need to begin with the proverbial clean slate, so to speak. And in 2013, according to both fashion and beauty experts, the sense of purity, freshness and renewal will prevail through the year. An extended spring, if you like. And here’s some endorsement of that thought. Earlier this year, colour authority Pantone declared Emerald – representing clarity, renewal and rejuvenation – as the colour of 2013. And beauty arbiters emphatically state ‘au naturel’ as the it look to sport this year, as you will see in our eclectic Trend Feature inside. Perhaps this respect for freshness and purity is humanity thumbing their collective noses at the dark, dire forecast of 2012’s apocalypse, and everyone’s just simply happy to be still around. Perhaps it’s just incidental. Whatever be the genesis of this ubiquitous trend, we certainly like it and hope it chooses to extend its stay. To us, freshness is also a synonym for innovation and unconventional approaches. As on our Cover and in its related spread inside, where the exceptional talents of hairstyling icon Vivienne Mackinder are on display. While the looks may not fit the conventional imagery of spring freshness, they certainly reflect imaginative innovation. Bowing to convention (of March musings), however, we have also refined our drawing board in keeping with fiscal endings and beginnings. Beginning April, we roll out our nationwide initiative – ‘Salon Skills Seminars’ – in collaboration with the country’s leading hair, make-up and styling virtuosos. The intent will be to support the development of talents and skills for the beauty business via a series of workshops, technical shows, training sessions and live interactions. The first of these – on April 23 in New Delhi – will feature Asha Hariharan in what we believe will be a highly enlightening day. And this is only the beginning; as I wrote in this column last month, we intend to do our bit in addressing the problem of professional beauty education, and sooner rather than later.
Nupur Chakraborty Executive Editor
Editor In Chief & Publisher Ritoo Jhha EDITORIAL Executive Editor Nupur Chakraborty Assistant Editors Jhumur Nandi, Vandana Thakur Senior Features Writer Sohani Dogra ART Consulting Art Director Kadambari Misra Designer Amal Mourya Consulting Designer Kaustubh MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar (West India) Vinita Masurkar Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Accounts & Administration Ajay B Jangid Investor Director G Ramachandran Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Advisor - Marketing & PR (West India) Bharti Shevale Manager - Circulation & Subscription Sarvesh Singh Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | Level 4 Dynasty, A Wing, Andheri Kurla Road, Mumbai 400 059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Beauty Launchpad India is printed and published by Ritoo Jhha on behalf of Beauté Espace Media Pvt Ltd. Printed at Thomson Press (India) Pvt Ltd, 18-35 Delhi Mathura Road, Faridabad, Haryana.121007 and published at 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019 Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
readers' India has a huge base of young people, who do not possess conventional academic degrees or skills. With the right attention and investment, they can be groomed and nurtured into becoming star salon professionals. Magazines such as yours can play a role in this evolution.
LETTERS
The magazine is really impressive. Many congratulations. I hope we can work together and build a relationship to grow the beauty and spa space in India. – Hilary Andrews, Mumbai Kudos to your team for making such huge progress in such a short period of time. All the best from team Indulge… hope you succeed in all your endeavours! – Sukirti Patnaik, Bhubaneswar
– Rahul Sanawar, Mumbai
December 2012 ` 100
Great to see a beauty magazine addressing the challenges of business aspects as well. As a salon owner, I really enjoyed reading the Beauty Biz section of the February issue. Hope you continue in this vein! – Radhika Sangwal, Hyderabad
LAUNCH ISSUE February uary 2013 ` 100
Top Trends Hair • Colour • Makeup • Nails
Vivienne Mackinder’s BIG TEASER TRESS TALK WITH
Jo Hansford
Princess Diaries
RESURRECTION OF A RENAISSANCE ROMANCE ROMANC CE A RENAISSANC CE RES SURRECTION O OF
Diiariies D es
Princess Jo Han nsfo sford rd
TRESS TALK TA A WITH
BIG TE EASER Mackiinder’s Vivien nne n ne beeau beauty beau b e autyy lau launchpad u nchpad | 03. 03.13 13
HAIR & NOW! Our stunning
gallery of tress innovation
INVESTING IN A SALON? Here’s what you need to know!
Colour Blocking
PALETTES SO SPECTACULAR THEY’LL BLOW YOUR IMAGINATION! THEY’LL BLOW YOUR IMAGINATION! PALETTES SO SPECTACULAR
Blocking ng
144Tren nds Hair i • Colour • Makeup • Nails il
Top p
need to know! Here’s what you y
Congratulations on a wonderful magazine, although I’m sure you will keep evolving as the months go by. Would be great to read some consumer insightoriented pieces as well. – Samier Nigam, Bengaluru
IN THIS ISSUE
HAIR & BEAUTY Runway Report 40
Only Hue 42 Headlines 44 Trend Feature 45 Portfolio 50
60
Cover Feature
Celebrated hair artist Vivienne Mackinder creates some unusual twists on the bridal tale
REGULARS
News Now 22
Recent updates from the world of beauty
First Look 30
A look at the latest launches in hair, skin and nails
Tool Talk 38
New tools in the trade
Turn stylist and get the Keira Knightley look The hottest beauty trend for Spring Summer 2013 An exclusive pastel collection by Y Salon, UK presents the best of painters' muses The beauty recap of red carpet appearances across the globe
Product Scan 56
American stylist Sean James picks his slickest oils
Step by Step 66
Make-up guru Asha Hariharan creates beforeand-after bridal magic
In Touch 71
Novalash salutes Lash Artist of the Year
NAIL Polished Look 70
Fashion-inspired nail textures
EXCLUSIVES
Samantha Kochhar takes us through the journey of beauty building in India
Salon of the Month 72
Events Calendar 82
Beauty events happening across the globe
Design 76
Update yourself on why skills and knowledge are all-important
The coolest brow styles for your peepers
Star Struck 54
Beauty Biz 80
Final Cut 84
Catherine Malandrino creates intriguing hair design, and Moroccanoil is inspired by retro fashion
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COVER LOOK: Shirt from Zara, ` 2790, Bib neckpiece from Zara, ` 1790, Hair accessory, stylist's own, Embroidered silk lehenga by Varun Bahl, price on request, Silver glass ring from Amrapali, ` 7900
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PROFESSIONALS
CONTRIBUTORS ASHA HARIHARAN
Asha Hariharan is one of the heads for Beyond the Fringe Salons (BTF) which is recognised as the world’s first and only authentic Asian salon, bringing together the largest resources of culture, tradition and style via BTF’s own hair, make-up and beauty professionals. Asha has also gained profound expertise in make-up and has been trained with some of the best names in the industry like, Christian Chavean, Romain Lacote (international make-up artist for Coco Chanel), Anne Beardeaux.
TARUN KHIWAL
Eighteen years of relentless experimentation and perseverance have earned Tarun numerous awards in photography. He is the first and only Indian photographer to be honoured with the coveted Hasselblad Masters Award as well as to be featured in Tom Ang’s book ‘The Complete Photographer’ as one of the 20 superb professional photographers from around the world. Tarun’s portfolio features clients such as Dior, Chanel, Louis Vuitton, Nokia, Motorola, Pepsi, Hutch, Nestle, Sony, Nike, Reebok, Lakme, Airtel, Emaar and Royal Sporting House. He has created images of Bollywood stars, including Shah Rukh Khan, Hrithik Roshan, Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai, Akshay Kumar, Abhay Deol, Sonam Kapoor, Ranbir Kapoor, Vidya Balan, John Abraham, Bipasha Basu and Irrfan Khan.
march 2013 SAMANTHA KOCHHAR
The current Managing Director of Blossom Kochhar Beauty Products Pvt. Ltd., Samantha specialises in fashion, theatre and special-effect make-up, trend hair cutting, colouring and styling long hair and beauty treatments and has the distinction of having trained over 500 make-up artists who are successfully working in the industry at various levels – salons, retail counters, fashion, movies and theatre. She has enjoyed the privilege of being invited to work on prestigious assignments like the Miss World 1996 Pageant, The Ricky Martin Show, and The Jeremy Spencer Show.
VIVIENNE MACKINDER V
V Vivienne’s career as a master stylist has been marked by numerous distinctions b aand achievements. In addition to her llatest honour, that of 2011 International IICON, awarded by the Irish Hairdressing Federation (IHF), she is a five-time winner F of the North American Hairstyling Award o ((including “Masters”), a three-time winner of the prestigious IBS Editor’s Choice Award o aand a recipient of the North American Hair Styling “Lifetime Achievement” H Award in 2009. Vivienne divides her time A between her salon clientele, editorial and b aadvertorial shoots, advertising campaigns, eentertainment entities like MTV and VH-1 and countless special events. As a V ssession stylist, Vivienne has designed hair ccollections for runway fashion collections in New York, Paris and London. N
CONTRIBUTORS march 2013
SARIKA DOGRA
With a zeal to attain perfection in her work and a true fashion addict at heart, Sarika, our stylist for the cover shoot, has been pursuing her career in fashion with true-blue passion. This time around, she picks exquisite and diverse fashion to complement the beauty of our Cover Story's irreverent bride.
VAISHALI K SHAH
Salon Director of LTA School of Beauty and an alumni of SNDT, Vaishali went on to complete her PGD in Business Management, PGD in Diet and Nutrition. She was a practicing dietician with renowned doctors for two years before switching her career to the world of beauty. After opening one of India’s best known beauty brand salons, she started her own Training Academy under the brand name of LTA School of Beauty in 2005, which has achieved tremendous credibility and stature due to its association with world’s most renowned organisations. She writes regularly in beauty magazines and conducts seminars to spread awareness about careers in the beauty industry.
AMANENDER SIDHU
Amanender, 27, is one of India’s brightest rising stars in the profession of making people look good. Just six years into the trade, he is already recognised as a hugely talented make-up artist. A selfprofessed lover of everything Fashion, his work has already been featured in top fashion glossies in India.
ISSUED IN PUBLIC INTEREST THIS IS TO BRING TO THE NOTICE OF THE GENERAL PUBLIC THAT BEAUTÉ ESPACE MEDIA PVT LTD NO LONGER HAS A PROFESSIONAL AGREEMENT WITH MYCITYSALON.COM, OPERATING FROM GURGAON, HARYANA, AND THE LATTER IS NO LONGER AUTHORISED TO EITHER SOLICIT OR SELL SUBSCRIPTIONS FOR BEAUTY LAUNCHPAD INDIA MAGAZINE, IN ANY MANNER WHATSOEVER. BEAUTE ESPACE MEDIA PVT LTD HAS ALSO NOT RECEIVED ANY SUBSCRIPTION REVENUES OR SUBSCRIBERS’ DETAILS FROM MYCITYSALON.COM TILL DATE. IN VIEW OF THE ABOVE THE GENERAL PUBLIC IS HEREBY CAUTIONED NOT TO HEREWITH SUBSCRIBE TO BEAUTY LAUNCHPAD INDIA THROUGH MYCITYSALON.COM OR ITS REPRESENTATIVES. HOWEVER, BEAUTÉ ESPACE MEDIA PVT LTD WILL HONOUR ALL VALID SUBSCRIPTIONS, INCLUDING THOSE MADE THROUGH MYCITYSALON. COM. SUBSCRIBERS, WHO HAVE SUBSCRIBED THROUGH MYCITYSALON.COM AND HAVE NOT RECEIVED THEIR COPIES OF BEAUTY LAUNCHPAD MAGAZINE, MAY PLEASE DIRECTLY CONTACT US AT: BEAUTÉ ESPACE MEDIA PVT. LTD. 1500, B&C, DEVIKA TOWER, NEHRU PLACE, NEW DELHI-110019 T: +91 11 41324044/45
Presents
ASHA S. HARIHARAN with
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23.04.13
VENUE: EROS HOTEL MANAGED BY HILTON, NEHRU PLACE For All Queries: Abhishek Gourav, Tel: 011 41324044/45, Mob: +91 9811885302, Email: abhishek@beauteespace.net
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BY VIVIENNE MACKINDER
Global *
news now QUICK UPDATES ON WHAT’S BEEN HAPPENING IN THE WORLD OF BEAUTY | BY JHUMUR NANDI |
US prestige beauty market robust in 2012
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The NPD Group, Inc, a global information company, presented the US and global beauty industry’s first look at 2012 year-end results for skincare, makeup, and fragrance at their annual “Hot off the Press” event. According to NPD, the total US prestige beauty industry showed an increase of seven per cent in dollar sales in 2012 vs. 2011. Karen Grant, vice president and senior global industry analyst, The NPD Group said, “In 2012, along with smaller
categories in beauty, we are seeing investment spending on premium-priced makeup, skincare, fragrance, as well as premium-priced sets, lead in growth once again. Even in Europe, the major premiumpriced category, fragrance, was positive. Premium-priced products remain one of the brightest spots in beauty and will continue to carve out market share across all categories and geographies in the New Year.”
Innovation driving professional nail care market boom: Report
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The explosive growth in sales of professional nail care products outshined resilient but modest growth rates in other cosmetics categories, posting over 25 per cent increase globally in 2012, according to market research company Kline & Company’s exclusive report ‘Professional Nail Care: ‘Global Market Brief’. The report closely examines the latest products, key trends, and emerging technologies triggering growth on the professional nail care scene. The study’s findings reveal that the professional nail care market will continue to grow, although at the slower
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Agnieszka Saintemarie, the report's project manager observes, “Fashion trends are favouring nails with nail-art fashion transforming women’s nails into stylish accessories, supported by an encouraging flood of innovative, fashionforward nail-care GOLDEN LIGHTNING MINX NAILS products.” OPI holds a commanding lead on the overall pace. Having the right manicure and professional nail care market with colour has now become the norm, as near 20 per cent of total market share, opposed to a luxury, driving the market followed at a distance by CND. to prosper.
In brief * Beiersdorf scientists discover skin's 'inner alarm clock'
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Scientists at Beiersdorf AG along with researchers of Charité University Medicine Berlin have found out the existence of an inner clock in human skin cells, which controls skin regeneration. In Beiersdorf’s Test Center, Hamburg, the circadian rhythms of the stress hormone cortisol present in the skin were studied in 20 test subjects. Furthermore, in the Berlin sleep lab cell samples were taken from 20 volunteer subjects in four-
hour intervals over the course of 24 hours. The analysis of these samples showed that about 10 percent of the genes in skin cells follow their own rhythm. The results of the research project opened up new possibilities for the skincare. “The findings about the influence of Klf9 on cell division, for example, could be the impetus of the development of a new kind of anti-aging care, said Dr Jörn Hendrik Reuter, Head, General Skin Care Laboratory at Beiersdorf.
Molton Brown certified by Cruelty Free International
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Molton Brown, the leading luxury body and skincare brand, has been awarded the Leaping Bunny stamp of approval by Cruelty Free International, certifying all of the brand’s products to be free from animal tests under the international Humane Standards. The Leaping Bunny logo will appear on Molton Brown packaging over the coming months. Molton Brown's quality products for body, skin, hair, men’s, home and travel are available in more than 70 countries world-wide, in the company's own stores and online, and in the world's leading luxury hotels and airlines. Molton Brown CEO, Amy NelsonBennett, said, “Being accepted into this program is an absolute privilege for Molton Brown and a great way to show the world that we care, and always
L’Oréal announces 2012 results
The Group’s Professional Products Division posted +2.1% like-forlike and +6.7% reported growth, while the Consumer Products Division achieved sales growth of +5% like-for-like and +8.9% based on reported figures, driven by strategic advances in Western Europe and North America, along with major product initiatives. Moreover L'Oréal Luxe sales grew by 8.3% like-for-like and +16% based on reported figures.
Estée Lauder reports upbeat Q2
Estée Lauder Companies Inc., has reported a 13% rise in its second quarter net earnings at $447.5 million (` 2,373 crore approx.), against $396.7 million (` 2,104 crore approx.) a year ago. The results included returns and charges associated with restructuring activities of $14.6 million (` 77.4 crore approx.), against $6.1 million (` 32.3 crore approx.), in the same quarter last year.
Revlon posts favourable Q4 results have. Molton Brown has been animal friendly since the day it was founded in 1973. The decision to align with Cruelty Free International and provide our customers with products that are certified as safe and cruelty-free was an obvious next step.”
Revlon, Inc. has announced results for 2012 and the fourth quarter ending December 31, 2012, wherein the net sales stood at $1,426.1 million (` 7,563 crore approx.) against $1,381.4 million (Rs 7,326 crore approx.) posting an increase of 3.2 per cent.
MAC opens stunning Paris flagship
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Leading professional makeup brand MAC has opened a stunning flagship store on the Champs-Elysées in Paris. This is the brand’s third flagship location after Times Square and 5th Avenue in New York City. A team of 40 make-up artists, a false eyelash bar, make-up classes, exclusive collections and VIP rooms for private
make-up classes and sessions are housed in the two-storey, 3,875 square feet space designed by the brand’s Senior Vice President and Group Creative Director James Gager. The store opens from 10:00 AM to midnight, seven days a week, 365 days a year. MAC currently has close to 40 stores in France. beauty launchpad | 03.13
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Global *
news now Luxe Pack New York expands exhibition space
Bobbi Brown, Safilo sign eyewear licensing agreement
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Luxe Pack New York, the premier show for creative packaging, is adding more exhibit space to accommodate additional exhibitors in 2013. Over 150 exhibitors are expected to showcase innovative packaging for all luxury sectors including cosmetics/fragrance, personal care, food, wine and spirits, fashion/ accessories, jewellery/ watches and more. The event will be held from May 15– 16, at The Altman Building and Metropolitan Pavilion, New York.
Safilo Group, leader in the premium eyewear sector, and iconic cosmetics brand Bobbi Brown, have announced a worldwide licensing agreement for the design, manufacture and distribution of optical frames and sunglass collections. g The additional 8,500 square-foot space, called The Gallery, is located on the second floor of the venue. “Each year we redesign the show floor plan to keep up with the evergrowing demand from packaging suppliers to participate at Luxe Pack New York. We are delighted to provide more suppliers with the opportunity to exhibit this year, by opening an additional space,” said Nathalie Grosdidier, Executive Director, Luxe Pack New York.
Mercedes-Benz Fashion Week ties up with Maybelline, Bath & Body Works
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Mercedes-Benz Fashion Week producer IMG Fashion has tapped Bath & Body Works to provide their antibacterial line of products and Maybelline New York as the Cosmetics Sponsor at the eighth season of the event. As a part of the association, each of the bathrooms will feature a Bath & Body Works custom soap bar with an array of anti-bacterial soaps and sanitisers, along with outfitted glam squads back-stage with anti-bacterial soaps and sanitisers. As Cosmetics Sponsor, Maybelline New York has hand-picked a team of top editorial and celebrity makeup artists to lead the creative looks for
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beauty launchpad | 03.13
the shows. The list reads like a “who’s who” in backstage beauty, and includes: James Kaliardos for Richard Chai; and Charlotte Tilbury for Rachel Zoe and Bibhu Mohapatra, to name a few.
Bobbi Brown, Founder and Chief Creative Officer of Bobbi Brown Cosmetics said, "As a makeup artist, I have looked at women's faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colours for a woman's face shape, skin tone, and lifestyle." “We are very pleased to announce this new partnership with Bobbi Brown, who believes that beauty isn't about looking perfect, but about celebrating a woman's individuality," said Roberto Vedovotto, CEO of the Safilo Group. The agreement will run until December 31, 2018, with the first collection of optical frames and sunglasses launching in Spring 2014.
In brief * Men's personal care brand Bulldog enters South Korea
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Elizabeth Arden, Inc. has announced financial results for its second fiscal quarter ended December 31, 2012 with an increase of 8.8 per cent in its net sales to $467.9 million. In North America, one of brands biggest markets, the net sales grew by 8.4% for the quarter and 13% for the FY-12. The company's fragrance portfolio continued to add market share, with both prestige and mass retailers gaining 2.15% and 2.1%, respectively.
United Kingdom-based men’s personal care brand Bulldog has launched its natural skincare products in South Korea. Bulldog co-founder Simon Duffy was quoted saying that it was “important to pick the right distribution team” when coming to a new market. To launch in South Korea, Bulldog partnered with Olive Young, a drug store chain dealing with various items from health supplements to drugs, cosmetics and cosmetic accessories. All Bulldog products are loaded with a unique blend of eight essential oils and other natural ingredients. Developed specifically for men, the products contain no parabens, sodium laureth sulfate, artificial colours or synthetic fragrances. The brand has launched its products in many markets, including the United States, Norway, Sweden, and Germany.
Nicole by OPI collaborates with Kellogg's® Special K®
Johnson & Johnson acquires Elkser
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The Chinese arm of US consumer goods manufacturer, Johnson & Johnson (China) Investment Co Ltd, which is well-known for its baby care products, has completed the acquisition of a local rival for an undisclosed amount. According to reports, the move was made to consolidate J&J’s
dominance in Chinese market and by acquiring Shanghai Elsker for Mother & Baby Co Ltd., the former has warded off any potential competition threatening its market share. According to the agreement, J&J will further develop Elsker brand into its personal care business to extend its baby franchise.
Axe extend its portfolio into men’s face care
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In a bid to consolidate its position in the men’s grooming category, Unilever’s popular brand, AXE has launched a new face care range in its portfolio. The range shall consist of face wash, shave gel and hydrator products. Designed in four variants to combat various skin problems, the range shall boast masculine fragrances for the men globally.
Elizabeth Arden, Inc. records 9 pc rise in Q2 net sales
Nicole by OPI will produce three custom nail lacquer shades for Kellogg's® Special K® beginning in April, to pair with a campaign encouraging women to ‘show off your confidence with colour’. The three custom shades include: Challenge Red-y (creme red), Pros & Confidence (creme turquoise) and Be Ama-Zing! (creme pink).
Coty and Puig to end distribution deal
Coty Inc and Puig SL have mutually decided not to renew their distribution agreement in North America, which expires on June 30, 2013. This decision is an amicable end to a six-year partnership, during which Coty has significantly expanded the market presence for Puig fragrances, and allows Coty to focus fully on its own brands. In a statement issued by the company, Rob Candelino, VP of AXE Skincare said, “AXE is reminding guys how important, yet easy, it is to take care of their skin. We listen to our consumers and understand what guys want when it comes to grooming. Face care is a natural next step for the brand.” The retail price range is $4.29 to $8.99. beauty launchpad | 03.13
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India *
news now Guidelines for cosmetics import into India to be effective from April 1
1
The Union Ministry for Health has issued fresh regulations for cosmetic imports into the country. The fresh regulations would be implemented from April 1 of the current calendar year. All types of cosmetics, including products for skin care, facial products and chemical exfoliators, among others, would be covered under the latest guidelines. The latest guidelines state: “All cosmetic products that are imported for sale in India need to be registered with the licensing authority as defined under Rule 21 of Drugs & Cosmetics Rules, 1945. An application for registration in Form-42, along with all requisite documents, should be submitted to the Drugs Controller General of India (DCGI). A single registration certificate in Form 43 may be issued to a particular applicant in respect of import of any
3
number of brands manufactured at one or more locations by a single manufacturer. Each application will be accompanied by a fee of USD 250 or its equivalent Indian rupees for each brand viz. each category of cosmetics.” Once the regulation comes into effect, the label of imported cosmetics would need to have the registration number of the product and the name and address of the registration certificate holder for sale of the product in India.
Indian hair care market to touch INR 198 bn by 2015
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The Indian hair care market is projected to grow at a CAGR of around 16 per cent during 2013-2015 to reach around INR 198 billion by 2015-end, as per a new report – ‘Indian Cosmetic Sector Forecast to 2015’ – by global market research company RNCOS. India’s hair care market, which comprises hair oil, shampoos, hair colourants, hair conditioners, and hair gels, has shown tremendous development during the past few years, the report notes. Various factors, including a shift in consumer behaviour, growing purchasing power, gradually changing lifestyles, and product awareness, continue to fuel growth. Moreover, some other factors responsible for growth in the hair care segment will include product differentiation, brand positioning,
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IRIS takes top honours for store design
growing consumer interest in lifestyle products, category-wise segmented hair care offerings, and competition generated low-priced products, according to RNCOS. The report also points out that although the hair care market in India is conventionally dominated by the
IRIS Aroma Boutique in Bangalore was awarded the Gold Trophy for store design in the Health and Beauty category at the In-Store Asia Awards ceremony on February 22nd. Launched in 2012, IRIS is a home fragrance boutique from Ripple Fragrances, the spatial fragrance initiative of the Mysore-based N R Group. The store is a one-stop fragrance station offering a wide assortment of
aroma-led products, including candles, potpourri sourced from Tuticorin, Assam and Tripura (visitors can also customise their own potpourri), reed diffusers (` 350), home and car fragrances and luxury candle accessories like vases, stands etc. In-Store Asia is an annual retail design, fixtures and fittings trade show and is organised in collaboration with VMRD magazine.
women’s segment, men’s hair care is also fast emerging as a separate consumer category. “The market is witnessing a tremendous change in the buying pattern of the men’s segment, as a growing young generation is more conscious about beauty and styling products catering to their specific needs,” the report notes.
In brief * Unilever to set up first Asian aerosol plant in Maharashtra
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Unilever is investing €50 million to set up its first Asian aerosol deodorant manufacturing facility in Khamgaon, Maharashtra. Investment in Khamgaon will be phased over three years and production capacity will gradually be scaled up to generate direct employment for over 150 people and indirect employment for about 200 people. The plant will service demand from India and
across South East Asia including Malaysia, Thailand, Singapore and Vietnam. Pier Luigi Sigismondi, Chief Supply Chain Officer Unilever, said: " The Khamgaon plant is one of the thirty new factories being built by 2015 and we will utilise the latest technology to deliver the increased quality products our consumers demand whilst meeting the Unilever Sustainable Living Plan commitments."
Mumbai hosts professional beauty talent competition
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Over 200 hairdressers and 100 make-up artists participated at a hair cutting and bridal make-up competition organised by Salon and Beauty Parlour Association in Mumbai recently. This three-day event was witnessed by a live audience of 1500-plus professionals. Among the attendees were Rukmini Honavar, Jawed Habib, Lata Khanchandani, Harish Bhatiya, Shiva Bhandari, Shyam Bhatiya, Pravin Pawar, Milan Bhatiya and top makeup artists Pandhari Juker, Vikram Gaikwad, Bharati Didi, Sanjay Thakkar
and Archana Hariya, among others. Contestants presented a wide range of hair cuts along with numerous techniques in styling and hair colouring. In the female hair cut category, four of the five prizes, and in the male hair cut category, the 1st and 2nd prizes were bagged by the students of Uday Takke’s Institute of Hair and Skin.
CavinKare scouting for PE infusion
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Chennai-based consumer goods company CavinKare is in talks with private equity firms Everstone Capital and Chrys-Capital to sell a minority stake of 10 to 12 per cent in the company. The PE firms in question are to raise nearly ` 350 crore for the firm with this development. While officials at Cavinkare were not willing to divulge details about the ongoing negotiations, Beauté Espace Media has learnt that the PE infusion will be only for the company’s FMCG vertical and will not include the salon business. Moreover, the other suitors who are showing interest in CavinKare
Jas Jhally at Blossom Kochhar College
World renowned hairstylist Jas Jhally recently demonstrated latest hair cutting and styling techniques to students and faculty of Blossom Kochhar College of Creative Arts & Design (BKCCAD). Dr. Blossom Kochhar, chairperson, Blossom Kochhar Group of Companies, stated, “Visits by renowned artists keep the level of our course contemporary and aligned to the very latest trends and techniques.”
VLCC launches new gym in Kolkata
VLCC has opened a state-of-the-art gym at Willow Tower, Kolkata, to add to the existing eight slimming, beauty & fitness centres in the city. The company-owned outlet at Willow Tower is spread across three floors in 5,000 square feet area. The first floor has the beauty section, the second floor offers slimming, and an ayurveda zone and gym are on the third floor.
Lakmé opens salon in Ghaziabad
Lakmé Studios and Salons, has opened a new outlet in Ghaziabad, in the outskirts of New Delhi. Exclusive services that the salon offers are Airbrush Makeup, Hair Serenity treatment for silky straight hair, and Algae Collagen Masque which reduces any signs of preageing, maturing and dehydration of the skin.
are Carlyle and Warburg Pincus. CavinKare, which pioneered the concept of selling shampoo in sachets in the ‘80s, was founded as Chik India in 1983 as a single-product company by C K Ranganathan in a small town in Tamil Nadu. Over the years the company has witnessed huge growth and is expected to record over ` 1,000-crore in revenues for the fiscal year ending March 2013. beauty launchpad | 03.13
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India *
news now Schwarzkopf Professional’s Project Centum covers East, West India
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Schwarzkopf Professional’s Project Centum, which kick started with a mega show in Kolkata in January, has now covered east and west India. The seminar, conducted in an exclusive look and learn format, was led by the brand's National Technical Head, Najeeb Ur Rehman and his team of expert stylists. The seminars, have travelled through Durgapur, Rajkot, Gangtok, Siliguri, Baroda, Guwahati, Surat, Itanagar and Dimapur. The next destination is likely to be south India. Project Centum is a strategic endeavour undertaken by Schwarzkopf Professional with the objective to reach out an untapped market of salons
across India India, wherein each seminar will exhibit the unique features of Essensity range and which will be conducted as a 100-city expansion tour across India. Commenting on the project, Murali Sundar, general manager, UKP, Henkel
Beauty Care said, “It is important for Henkel Beauty Care to extend its professional products and services to the fast emerging markets and cater to the upgradation that is being witnessed in the industry.”
Asha Hariharan launches ‘Train the Trainer’ course
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Celebrated makeup artist Asha Hariharan has launched a unique educational programme called ‘Train the Trainer’, or TTT India, with the objective of developing a rich pool of highly skilled instructors and trainers for the beauty business. Speaking to Beauty Launchpad, Hariharan said, “My vision on launching the TTT came from the understanding that India is in desperate need of not just good teachers, but also home grown teachers. We must understand that a trainer is a different breed
altogether; he or she needs the skill set not on just theory or practical of the subject, but also the expertise on how to conduct quantitative and qualitative classes on every aspect of learning.” “TTT teaches subjects such as human and cognitive psychology, mapping and designing a class, handling an adult student, conducting a test, etc. Entry to this specialised course needs certain requirements like a minimum of three years of technical work experience, language skills, a suitable mental disposition of being a teacher, etc.,” she added.
In brief * Gold’s Gym India wins ET Retail Award 2013
Leading fitness chain Gold’s Gym has won the ET Retail Award 2013 for Excellence in Marketing. The Economic Times Awards for Corporate Excellence are honours conferred by The Economic Times in the field of business, corporate and government policies in India. Present to receive the award were Director G Ramchandran, Chief Operating Officer Istayak Ansari, Vice President Marketing Althea Shah and Head Ad Sales Pooja Thakur.
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JCB opens second salon & spa in Bengaluru Jean-Claude Biguine (JCB) Salon & Spa launched a new outlet at Phoenix Market City Mall, Whitefield, Bengaluru in February. “With the opening of our new salon at Phoenix, we wish to bring our services to the neighbourhood of Whitefield and surrounding area,” said Dharmendra Manwani, CEO, JCB. “We intend to expand steadily; that includes seven new salons starting FY 2013. We are projecting a target of 40 salons by the end of 2015. The markets
shortlisted in the Indian expansion plan this year are Mumbai, Bengaluru, Delhi and Goa,” Manwani added.
Beauty & Makeup seminar by Vidya Tikari
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Kolkata the salon hub
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East India appears to be booming for the beauty and wellness sector with the launch of new salons every week. The latest openings include that of Evokes Salon and Spa, which has set up on Sarat Bose Road and Creative Zone at Nandan Market, Alipore Road, both in Kolkata. Evokes houses a day spa for Indian and Thai therapies, a hair studio, a skin clinic, makeup and nail art sections as well as a tattoo and piercing section. It is spread over 3,000 square feet and
designed to display a warm and welcoming atmosphere. Every room boasts of a distinct colour and interior scheme, which is subtle yet has an air of richness and modernity. Creative Zone is spread across 700 square feet area and comprises two beauty rooms, five hair cutting stations, one spa room and two foot spa sections. The colour combination of the salon is based on the colours of the logo -- black and white. The walls are in white with the chairs and floor being in black.
Well known make-up artist Vidya Tikari hosted a beauty and makeup seminar in Delhi recently. The seminar drew over 250 participants, including beauticians, students from prominent beauty institutes and freelance make-up artists from Delhi & NCR, Jodhpur, Meerut, Saharanpur, Nepal, Bhutan, Ludhiana, Chandigarh, Muzaffarnagar, Karnal and Jaipur. The seminar comprised easy-to-understand make-up demonstrations using products from brands such as Makeup Studio, C2P, MAC, Kryolan and many more. There was a talk session between Vidya and the participants over the queries related to beauty, skin care and make-up techniques and trends.
VIRTUAL REALITY!
In a physical store Via PC Via a catalogue/magazine
SOURCE: PRICEWATERHOUSECOOPERS (PwC)
The 2012 Global Multichannel Consumer T S Survey by PricewaterhouseCoopers busts some myths about ‘Social media becoming indispensable retail channels’. The study reveals that social media will remain a backwater sales channel for the near future. The use of social media sites like Facebook has exploded in recent years, but only a tiny minority of the survey respondents say they're using social media sites to actually shop. About 60% of consumers who use social media to interact with their favourite brands, shop, in fact, in a physical store!
WHERE THEY BUY: THE FACTS
Online via table computer Online via mobile or smart phone Online via social media sites Via TV shopping 0%
10%
20%
30%
40%
50%
60%
Consumers who use social media to interact with their favourite brands Consumers who use social media to follow their favourite brand or retailers Total sample
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first look
fresh
n0w | BY VANDANA THAKUR |
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