AIT Snapshot October 2022

Halloween nails by Laura Chree, Louella Belle Brand Ambassador, using Artistic Nail Design products.

Halloween Theme Nails by Julie Anne Lariviere using Gellux products from Salon System.

Irish Beauty partners with Professional Beauty to create super event!

Irish Beauty are partnering with Professional Beauty to organise one huge event for the beauty and hair industry in Ireland. Taking place on Sunday 6th and Monday 7th November 2022 at the RDS in Dublin, Professional Beauty & Hair Ireland in partnership with Irish Beauty will be a super exhibition with more brands, collaborative working and an event that is truly for the industry. This is the industry’s first trade event in two and a half years since Irish Beauty in March 2020, and will bring beauty, hair and spa professionals together along with the biggest suppliers and distributors in the Irish market right now. Plus, there’ll be some great savings to be made on salon essentials and new seasonal launches.

Across the two-day event, the Professional Beauty & Hair Ireland in Partnership with Irish Beauty will host three live stages aimed at upskilling and boosting your business, covering Skin &

Advanced Treatments, Hair & Barbering and Trends & Techniques. Sessions can be booked for as little as €3 or €1.50 for AIT members. The event will also host the PB & Hair Ireland Nail Competition 2022 hosted by FND and sponsored by Glitterbels, who are Accredited by ABT and AIT for face-to-face and online courses. Open to Student and Beginners, and Nail Professionals, categories on the day include Competition Nail, Learn A Skill and Gel Polish. In addition, InstaNail Photographic invites nail techs to create a photo competitors would be proud to showcase on their business Instagram page with the theme Halloween and Glitter.

Tickets for Professional Beauty & Hair Ireland in Partnership with Irish Beauty are free of charge to industry professionals including AIT members –visit the website to get yours.

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Do you know what your turnover was before Covid? The first year of Covid or even just last year? This is the best place to start. Your target is an easy one – achieve the same as last year.

How to GROW your business

- Turnover & Targets

Over the next few months we will be looking at how to grow your business by helping you increase retail sales, host a salon event, market your business through social media and decide a salon promotion to name but a few; however initially we need to know where we are going.

First, we must set ourselves targets to achieve. There are several ways to set targets (some people prefer to call them Goals) but I’m going to go through a simple way for you to set these and see your success.

Increase turnover to meet your targets

We will start with turnover. Do you know what your turnover was before Covid (2019)? The first year of Covid (2020) or even just last year (2021). This is the best place to start. Your target is an easy one – achieve the same as last year. Do this and give yourself a nice reward; a bottle of wine or something similar. But we shouldn’t stop there, now we can grade our target. How much do you want to push yourself? For each new level we set we can increase the reward – 10% growth = a lovely meal out, 20% = a weekend away. You can go big with a 50% growth and reward yourself with a nice piece of jewellery, a new TV or even a new car? Think about the big

picture. Set these levels where you are pushing yourself. There is no point in setting a target to grow your business by 50% for a new car if a 50% growth will only cover the cost of a hotel for a night. Which treatments are the most lucrative?

Once you have your targets you need to break them down into smaller amounts. How much do you need to do each month, break that down to each week, each week by each day then break that down by the hour.

Once you have this figure it is easy for you to see how much you need to do to reach your targets. Do you need to increase your retail sales to generate this revenue? Do you just need to increase your treatment prices?...

Marsha Abrahams is Managing Director of Boost Beauty Solutions Ltd, Irish distributor of Juliette Armand, Grande Cosmetics and Korean skincare Storyderm.

Marsha Abrahams offers her expert knowledge to AIT members on how to increase turnover in your beauty or hair business.