Beauty & Hairdressing April & May 2024

67 Are Your ClientsTaking Advantage of You?

25 London’s Beauty Showcase

ABT caught up with some of the leading accredited brands at Professional Beauty London.

32 Body Painter Steals the Show!

50

Making connections can be a game changer, says Katie Godfrey

Meet body painter Danielle Fitzgerald as we celebrate her competition victory.

Marie-Louise Coster explains how to set professional boundaries.

70

The Power of Instagram

A salon owners’ guide to the power of Instagram with Alicia Humphreys.

36 Unconventional makeup connections

We join MUA James Mac at the launch of his inaugural London exhibition.

44

Challenging Changes

Smooth Summer

Evaluate your waxing treatments, upgrade your kit and discover the very latest wax formulations.

on food to sustain you during a busy working day.

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk

Publisher

Dave Horton dave@abtinsurance.co.uk

Editorial

Melissa Dennis melissa@abtinsurance.co.uk

Design

Darren Hassett darren@abtinsurance.co.uk

Advertising Sales

Shaun Peaty shaun@abtinsurance.co.uk 01789 336888 07837 206218

Marketing

Amelia Black amelia@abtinsurance.co.uk

Ella Figgitt

ella@abtinsurance.co.uk

Accounts

Tracey Board tracey@abtinsurance.co.uk

Follow us at

ABT Membership & Insurance www.abtinsurance.co.uk info@abtinsurance.co.uk Facebook.com/ AssociatedBeautyInsurance Instagram.com/abtinsurance Twitter.com/abt_insurance

Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS

Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.

Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

From the Editor

As a beauty, hair or therapy professional, you’ve not only chosen to dedicate yourself to enhancing your clients’ appearance but also their feelings of wellbeing, self-esteem and confidence.

Your clients trust your expertise, professionalism and compassion to deliver treatments that suit their needs and address concerns in a haven where they can retreat from life’s challenges. What a fabulous sanctuary you offer.

But who cares for you? With a cost of living crisis and news of suffering and violence globally, life can sometimes feel overwhelming. Add to this, listening to clients offload their worries and concerns hour after hour, it’s not surprising that the mental load can become overpowering.

With this in mind, we’re beginning a new series of articles that are All About You. Over the coming months we’ll be bringing on board experts to share their tips on how you, as a beauty or hair professional, can best deal with demanding work schedules, stress, fatigue and mental strain.

For our first installment, we call on the expertise of Rebecca Attle, a Nutritional Therapist who tells us how consuming the right food and drink can help you to power through a busy salon day.

Without self-care you may find it difficult to function effectively as a professional, manager, business owner, educator or student. Look after your body and mind and you’ll find even more satisfaction and reward from your vocation.

In this issue we’re also focusing on clients entering a life changing period, perimenopause, which can begin to show effects on skin, hair and nails from the mid-40s onwards. We’re highlighting treatments that address the effects of hormonal changes and how you can approach discussing these concerns with clients during what may be an emotional time for them.

And of course, this life changing period of time not only affect your clients; with a majority female workforce, next issue we’ll be considering the impact that perimenopause may have on a working team and employers’ responsibilities to ensure staff wellbeing in a salon environment.

Please enjoy reading this latest issue of Beauty & Hairdressing, brought to you as an ABT Membership benefit, and remember to show yourself some TLC.

Best wishes

Melissa Dennis, Editor

Grow brows and lashes to the max…

The latest IT product from the industry leaders, Beautiful Brows & Lashes, is their highly anticipated growth serum, designed to create fuller, thicker brows and lashes. Packed with deluxe ingredients that nourish hair follicles, the serum prolongs the anagen phase of the growth cycle, growing the brows and lashes to lengths you never knew were possible. Users also noticed stronger, more volumized strands, and others noticed new hair growth and less hair fall.

The serum contains natural, organic ingredients which intensely nourish the hair follicles. Fuji mulberry root extract prolongs the hair's active growth phase and encourages longer strands to grow. Flavonoids and biopeptides increase the hair follicle's size to produce thicker strands, as well as shortening the period of transition between the resting and growth phases. The formula is 100% vegan and cruelty-free.

BB’s Duo Lash and Brow Boost has visible results in as little as 4 weeks when used twice daily: once in the morning and once in the evening. Simply swipe the serum along the lash line, making sure to coat all the hair follicles. In a clinical study, 96% of users saw an improvement in their lashes after 4 weeks, and 89% found that their lashes had lengthened after 8 weeks. For the best results, use consistently for 3 months.

The new serum has received a plethora of exceptional results and highly rated reviews. Whether your lashes are short and sparse, or you're looking to enhance what you already have, treat brows and lashes with an intensely nourishing formula that is lightweight and gentle on the hair and skin. You can also buy a pack of 10 at 76% off to retail to clients at £35 each! Sell just 40 growth serums in your salon per month and earn up to £1064 extra profit! 2024 is the year to introduce retail to your salon!

With BB, fuller brows and longer lashes are only a stroke away…

96% OF USERS SAW AN IMPROVEMENT IN THEIR LASHES AFTER 4 WEEKS

Perma Jewel achieves ABT Accreditation

If you visited Professional Beauty London you may have come across Perma Jewel permanent jewellery. Brought to you by the team behind Inverness Ear Piercing, we’re delighted to confirm that training in Perma Jewel is now ABT Accredited.

Permanent jewellery enables you to offer an additional service in your salon, with personalised pieces that reflect clients’ individuality and life milestones. Chains in a variety of styles and metals (Sterling Silver, 14ct Gold Filled, 9ct, 14ct, 18ct Gold) are welded and permanently affixed, with optional add-on charms and connectors creating an individual and distinctive piece of jewellery for clients to treasure.

During your ABT Accredited training, you’ll learn how to use welding tools included within the kit and subsequently receive support to build a successful Perma Jewel business.

Perma Jewel: www.permajewel.co.uk

Ukrainian therapists turn to CACI

More than two years since the Russian invasion of Ukraine and the devastation seen across much of the country, Ukrainian beauty businesses are treating the effects of stress on clients’ skin.

Hanna Bezyk, who owns The Beauty Agency in Kyiv, uses CACI devices to deliver her treatments and feels that ensuring her CACI clients feel good is of utmost importance despite the challenging situation.

In addition to lifting and toning the muscles, CACI treatments can also assist with targeting specific skin concerns and skin rejuvenation. Hanna (pictured above) says:

“Of course - it is difficult to work in such a difficult time, but if you help people to be beautiful and healthy, it is usually followed by grateful clients.

“Nowadays, many women have problems due to a high-stress factor and chronic lack of sleep. We are noticing clients coming in with conditions, such as acne, rosacea, and sensitive skin.”

CACI’s Managing Director, Dean Nathanson, comments:

“We value all our international businesses across 100 countries worldwide – but over the last two years, Ukraine has particularly been in our hearts and minds. We are incredibly humbled by the bravery and fortitude of our ‘CACI Community’ over there. In fact, when we launched training to become a CACI Advanced Clinic in November 2022, the first account to sign up to our first training course was a Ukrainian beauty salon.”

Training in CACI treatments is ABT Accredited.

CACI: www.cacibeauty.com

ABT Members’ News

ABT is coming to Glasgow!

The ABT team is heading to Scotland in June for Professional Beauty & Hair Glasgow.

Taking place on Sunday 9th and Monday 10th June at the SEC, Glasgow, ABT is excited to be part of this brand new beauty and hair trade event.

We will of course be on hand to offer all the advice you need on insurance and membership, course accreditation and marketing, and we’ll have a host of membership benefits for you to take advantage of.

Pick up your free membership goody bag (whilst stocks last) full of useful guidance and products for you to try from brands including OPI, Gelish and Revitalash plus information on ABT Accredited training companies, the latest issue of Beauty & Hairdressing and a free copy of Scratch magazine.

Visit us on stand A122 and collect your ABT Wrist band for access to the show’s VIP lounges with refreshments and pick up your ready-toframe ABT Membership Certificate exclusive to the show only!

Claim your free show tickets and find out more about the event using the link below.

Professional Beauty & Hair Glasgow: www.professionalbeauty.co.uk

Get creative with temporary Jagua body art

Did you know that your ABT Full Therapist Membership covers Jagua Tattoos?

Similar in appearance to a Henna Tattoo, Jagua Tattoos are temporary body art using an ink created from the juice of the Jagua Fruit and Xanthan Gum. With a blue/ black colour, Jagua ‘ink’ will stain the skin for 10 – 14 days.

Adding Jagua Tattoos to your membership and insurance is subject to achieving a nationally recognised or ABT Accredited qualification, following all normal procedures and safety protocols including client consultation and patch testing as well as notifying the ABT team of your recent qualification.

Katie Godfrey holds free 3 Day Business Challenge

ABT Member and Beauty & Hairdressing

columnist Katie Godfrey recently held a free 3 Day Challenge to help beauty, hair or aesthetics business gain more clients.

The Booked Out Beauty 3 Day Challenge comprised three short training sessions and action steps where business mentor Katie shared her tips on setting up your business to suit your lifestyle whilst also gaining and retaining more clients.

“No matter who I speak to within the beauty industry, whether that is a beauty salon, hair salon, aesthetic clinic or solo therapist they all want more clients,” says Katie. “Ask yourself; do you want to be working back to back with clients? Maybe you just need to relook at your services and pricing. I can help you work this out. It is not about being the busy fool, it is about working smarter.”

Check out Katie’s website to access free business tips and see how mentoring could help you achieve more business success.

Katie Godfrey: www.katiegodfrey.co.uk

Complement your treatments with retail

We know that not everything you retail to your clients will be a skin, nail or body care product. Sometimes you may wish to offer wellbeing items that complement your treatments and we’re happy to confirm that these are usually covered under the Product Liability cover of your ABT Membership and insurance in some cases due to new products and an every changing landscape within the wellbeing industry they need further investigation.

We were recently contacted by a Complementary Therapy Member offering Reiki and Indian Head Massage at a holistic fayre and wanted to retail Affirmation Cards that they had created to support their clients’ wellbeing journey. We were delighted to confirm that their ABT membership did in fact cover the retail of these cards, which aim to reduce stress, boost self-confidence and promote a positive mindset.

ABT members should check their policy wording for full details of what is covered under Product Liability and contact the ABT team if further clarification is required.

Non-invasive treatments. Non-invasive costs.

Offer the latest in skin rejuvenation treatments with SkinBase. Microdermabrasion, Intense Pulsed Light therapy and Collagen Lift™ treatments are the non-invasive, natural way to transform your clients’ skin and their confidence.

We offer a number of supportive ways for you to use a SkinBase™ machine in your business. The most popular option is our unique pay-as-you-go system. Pay-as-you-go plans start from only £12.24 per week and includes everything you need to perform the treatments as well as accredited training and a free marketing support pack.

Try Microdermabrasion or Collagen Lift for two weeks, absolutely free. Book your FREE trial today Call:

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt. A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member.

Yume, RS AxiS And moRb

Elevate your salon to new levels of luxury with Takara Belmont Aco

www.takarahairdressing.co.uk

Equipment is at the heart of every salon design, and every haircare experience.

Create a seamless salon journey from the backwash to the styling station, while enhancing every interior aesthetic and client experience.

For world-class precision and functionality, and a consistent design approach that maximises comfort, alleviates stress and enhances every service outcome, discover Takara Belmont by visiting our London or Manchester showrooms. Aco

Industry News

Alfaparf Milano celebrates mentoring programme graduates

Ten talented and creative hairdressers have graduated from a 12-month long mentoring programme taking place in Alfaparf Milano Professional academies in the UK, Ireland and Italy.

Members of the Alfaparf Milano Professional Architects of Design (AOD) team celebrated the completion of the programme with a recent photoshoot at the Alfaparf Milano Academy in London. They included Wayne Chartley, Pont Smith, Ben Newby, Michael Paraliki, Maria Haberlin, Triona Hollian, Grace Marie Bardon, Jolene McCarthy, Gillian Woods and Lynsey Cleland.

The programme’s cohort were mentored by national and international stylists including Paul Stafford (Northern Ireland), Alan Keville (Ireland), Alessandro Fratini (Italy), Richard Ashforth (UK), Alan Austin Smith (UK), Ramiro Mata (Spain), Oni Quadrino and Emanuele Vona (Italy), and Piero Gentile (UK).

Xpert Professional: www.xpertprofessional.ie

Sweet Squared launches online CND education programme

CND’s UK distributor, Sweet Squared, has revealed a new CND™ Online Certification Programme created to make training more accessible.

The programme comprises individual 60-minute classes covering CND Brisa™ and Liquid and Powder Systems, Shellac™ and Plexigel™.

Classes will be delivered online with in-depth insights and practical techniques to enable participants to expand their knowledge and elevate their treatments.

Participants will gain access to exclusive CND™ promotions and upon completion of the course, will receive a window sticker to highlight their certification.

Sweet Squared: www.sweetsquared.com

The Alfaparf Milano Professional AOD Team with David Donnellan (far right) on behalf of Alfaparf Milano Professional and Piero Gentile (far left) Technical Educator for Alfaparf Milano Professional.

epres™ names global stylists as new brand advocates

epres™ has introduced a new Global Ambassador Program, welcoming a roster of celebrity stylists from across the globe.

The brand, available in the UK from Sweet Squared Ltd, offers salon professionals and clients epres™ bond repair treatments, including a salon-exclusive one-step solution to re-bond hair structures during chemical services.

The new epres™ Global Ambassador Program now welcomes Bradley Leake, Liz Jung, Reece Walker, Justyne Mann, Barbara Thompson, Tia Lambourn, Liam Robinson, Mathide Heather, Jason Anthony, Imogen Rose, Charlotte Rowley, Helena Lily and Jaye Edwards as brand advocates. They will share tips on using epres™ Bond Repair products for professionals in the salon and consumers at home.

Sweet Squared:www.sweetsquared.com

Germaine de Capuccini makes key appointment

Ana Pons Talens has been appointed General Director at Gdc Beauty Group, home of spa skincare brand Germaine de Capuccini.

With over 15 years’ experience within the financial sector, Ana (pictured) previously held the role of Corporate Director for the group.

This year Germaine de Capuccini marks its sixth decade of success, with the Spanish brand available in 80 countries through its distributors and six subsidiaries including the UK, Italy, Belgium, Dominican Republic, Colombia and the United States.

Gdc Beauty Group: www.germaine-de-capuccini.co.uk

Wax brand appoints more international distributors

Harley Waxing has expanded into new territories, announcing three new international distributors in Namibia, Norway and Latvia.

The UK-based brand offers a range of professional-only depilatory waxing products, including film, hot and strip waxes along with heaters, pre- and post-wax products and accessories.

Commenting on the brand’s continued expansion, Thomas Knowler of Harley Waxing, says:

“We are incredibly excited to welcome our new distributors in Namibia, Norway, and Latvia. This expansion marks a significant milestone in our journey towards becoming a truly international brand. We are proud to bring our exceptional waxing solutions to new markets and look forward to empowering beauty professionals worldwide.”

Harley Waxing: www.harleywaxing.co.uk

Scottish salons mark annual success

Salon group Rainbow Room International recently celebrated their 35th Annual Congress in Glasgow.

Directors and teams from the group’s 11 salons gathered to marked their achievements over the last 12 months, with a number of Commendation and Self Improvement Awards presented.

Salon Team of the Year (pictured) was awarded to Rainbow Room International’s Buchanan Street business located in central Glasgow.

Commenting on their teams’ success, Rainbow Room International Co-founders Alan and Linda Stewart, say:

“One of our great rewards in the industry is to see a constant intake of school leavers join our team, with their dreams big, shiny and bright. It re-energises us to watch their progress. Helping them grow and achieve their ambitions is the measure of our success.”

Rainbow Room International: www.rainbowroominternational.com

Dibi Milano partners with London flagship clinic

Dibi Milano has revealed a flagship clinic partnership with Dr L’Art Aesthetic Clinic in London.

Located on New Oxford Street, the clinic is run by leading aesthetic physician Dr Dianni Dai, who has also joined Dibi Milano’s Medical Advisory Board and been appointed as a Key Opinion Leader for the brand.

Thomas Klein, Sales Director for Dibi Milano, comments:

“We are thrilled to be in partnership with Dr Dianni and to be part of such an incredible state-of-the art facility, dedicated to revolutionising, aesthetics, skincare and wellness. As the first flagship for Dibi Milano, our collaboration aims to redefine standards and set new benchmarks in the industry. With Dr Dianni’s incredible experience and passion for aesthetics coupled with Dr L’Art, her new sanctuary of beauty and rejuvenation, we are excited to watch our brands grow together over the coming years.”

Dibi Milano / Xpert Professional: www.xpertprofessional.ie

Dr L’Art Aesthetic Clinic: www.drlart.co.uk

SkinCeuticals collaborates with Sofia Richie Grainge Model and entrepreneur Sofia Richie Grainge has been named as SkinCeuticals Global Brand Partner with the aim of educating a younger generation about the brand’s integrated skincare approach. Her first campaign, SkinCeuticals Skin Powered by Aesthetic Doctors, will act as an introduction to products used daily or paired with in-salon procedures.

Commenting on the collaboration, Sofia Richie Grainge (pictured below), says:

“As a skincare-enthusiast, SkinCeuticals was first recommended by my dermatologist. After learning more about it, collaborating with the brand came naturally. I have always had a deep passion for skincare and finding the perfect set of products that are not only effective, but also complement my day-to-day routine. Through this partnership and Dr Mamina’s (Turegano, SkinCeutical’s Physician Partner) consultation, I was able to learn more in depth about SkinCeuticals integrated skincare approach and find the perfect routine that I am so excited to share.”

SkinCeuticals: www.skinceuticals.co.uk

Increase client inclusivity by understanding curly & textured hair

A new course has launched to take the fear away from working with textured and curly hair and increase inclusivity in salons.

Developed by hairdresser Chris Grimley of Fusion Hair Co., the one-day course includes practical demonstrations of cleansing, conditioning, blow drying without frizz and protective styling techniques. Theory covers the history of textured hair products, interactive theory exploring what texture means to the delegate, tools and equipment and how to use them, ethnicity and language, and products.

Commenting, Chris Grimley explains:

“In my opinion, you shouldn’t be shying away from curly/textured hair - as an industry we need to be able to offer services to all hair types in the future. It’s a travesty that I personally couldn’t walk into any salon anywhere in the UK and get a haircut and finish due to fear or lack of education! This makes me sad.”

Fusion Hair Co.: www.fusion-hair.co.uk

Skinwork treatments launch at Soho House

Soho Farmhouse has introduced Skinwork rejuvenating facial treatments in their Cowshed Spa.

Replicating the experiences offered in Skinwork Soho’s London salon, the treatments available at the Oxfordshire private members club have been developed by Skinwork’s expert Skin Coaches and include the City Cleanse, Clean + Contour, Skin Fix, and Pro. Glow Facials.

In addition, Skinwork Homework kits enable clients to maintain results at home.

Commenting, Skinwork Founder,Eilidh Smith, says:

“We’re delighted to collaborate with Soho Farmhouse this Spring and bring our bespoke Skinwork treatments and expertise to anyone who’s looking for real results and real relaxation!”

Skinwork treatments are also set to be introduced to the group’s Somerset location, Babington House, in May.

Skinwork: www.skinwork.com

Soho Farmhouse Cowshed Spa: www.cowshed.com

e.l.f. Beauty open international hub in London

Californian brand e.l.f. Beauty has opened an office in London to grow the company’s international business.

e.l.f. Cosmetics has experienced significant growth since launching into the UK in 2014, and sources show the brand now sits as the No. 6 mass make-up brand in the UK. The new Islington hub will house 40 members of the e.l.f. Beauty team.

Tarang Amin, Chairman and CEO of e.l.f. Beauty, says:

“We see significant runway in both the U.K. and other markets around the world. e.l.f. will bring its unique value proposition, powerhouse innovation and disruptive marketing engine –which have proven to resonate across categories and geographies – into new places and spaces with the purpose to serve every eye, lip and face.”

e.l.f. Beauty : www.elfcosmetics.co.uk

Interactive digital experiences key to increasing beauty retail

New research suggests that 92% of beauty shoppers want the opportunity to test and try out a new product before committing to buying.

Plus, a large majority (85%) think that interactive experiences using digital tools help them to better understand product features and benefits, whilst around half consider digital screens, QR codes and Augmented Reality (AR) useful when making a decision on which beauty products to purchase.

Part of a study by retail innovation agency Outform exploring the changing habits of beauty shoppers over a 12-month period, the findings show that beauty retailers are falling short of delivering the knowledge or retail experience that clients are looking for. Over half (54%) of beauty buyers would like to see brands and retailers provide better access to experiences that allow consumers to trial and test products.

However, that’s not to say that experts with professional knowledge don’t still have a role to play when it comes to retailing products. Two-thirds (65%) of respondents consider expert advice important when making a purchasing decision.

Outform: www.outform.com

Recycling partnership to benefit O&M salons

O&M (Original & Mineral) has partnered with Green Salon Collective to reward salons for being more sustainable.

Green Salon Collective (GSC) recycles specialist hair salon waste across the UK and Ireland including cut hair, contaminated salon foil and colour tubes.

Through the partnership, salons buying O&M COR.color products will be rewarded with a monthly Green Salon Collective credit of £25 per every 50 tubes purchased. They can then use this credit towards GSC recycling services. It is suggested that salons add a nominal £1 “Green Tax” charge to each colour service bill to cover the monthly GSC cost.

Salon Business Solutions: www.sbs-hair.com

Green Salon Collective: www.greensaloncollective.com

Harpar Grace strengthen global team

Laila Asid (pictured left) has joined Harpar Grace International (HGI) as PRO Global Sales Recruit for their Déesse PRO brand to support international expansion. Products include the PRO by Déesse PRO hard shell format LED light therapy device.

Commenting on the appointment, Alana Chalmers, CEO of HGI, says:

“Laila, a certified medical professional, joins us with a wealth of global sales, strategy, and operational experience of over 20 years and has a track record of spearheading rapid sales expansion and delivering profitable outcomes in over 50 countries. Laila’s market experience with particular reference to cultivating distributor, spa and professional channel relationships and growth aligns with our trajectory and vision for Déesse PRO, our flagship wellness technology brand, in the year ahead.”

Harpar Grace International (HGI): www.harpargrace.com / www.deessepro.com

London’s Beauty

Showcase

CACI

CACI showcased the CACI Synergy skin rejuvenation system along with sister brand Skinbreeze.

Professional Beauty London took place at Excel in March and ABT were delighted to be there!

We caught up with some of the leading professional brands throughout the two-day exhibition to take a look at their Spring/Summer ’24 launches…

Crystal Clear

Crystal Clear demonstrated their Skinstorm system that cleanses, treats acne, peels and infuses firming and hydrating ingredients.

Zemits showcased their extensive range of aesthetic equipment including the Zemits DermeLuxx™ Pro HydroDermabrasion system.

Dermalogica

Dermalogica highlighted their range of advanced skin treatments including the Luminfusion with demonstrations and talks.

Glitterbels

Eve Taylor London

Eve Taylor London showcased their range of aromatherapy skincare.

Glitterbels by Annabel highlighted their collections of professional nail products including their HEMA-free Builder-bel Gel

Heaven Skincare

Heaven Skincare shared their advanced skin collections including Collagen Drops weekly marine collagen supplements.

Perma Jewel

Lecent é

Lecenté showcased their extensive range of nail art products and training.

Perma Jewel demonstrated the artistry of welded permanent jewellery, the ideal addition to a salon menu.

Beauty Triangle International

Beauty Triangle International not only demonstrated Lycon waxing products but also recently launched Lycon Skin bioceutical skincare.

Nail Alliance

shared the latest seasonal nail colour launches from Gelish and Morgan Taylor

Harpar Grace International

Harpar Grace International showcased RevitaLash® Cosmetics collection of lash and brow enhancing products.

Phorest Salon Software

Phorest demonstrated the latest launches in their salon management software to help you operate a more successful salon.

Million Dollar Facial Studex

Million Dollar Facial highlighted their range of cosmeceutical grade products plus Dermaplaning and Microneedling devices.

Studex demonstrated their professional piercing systems including the Studex System 75

ABT

ABT members gained valuable advice from the ABT team whilst collecting their free Show Goody Bags!

Vagaro

Vagaro not only demonstrated their salon management software but also held a series of interviews with beauty and hair professionals sharing the secrets of their success.

www.beautyandhairdressing.co.uk

Irish Body Painter

Steals The Show!

We caught up with body painter extraordinaire Danielle Fitzgerald to celebrate her most recent competition victory.

ABT was delighted to see Danielle Fitzgerald (@misfitz_MUA) win this year’s Professional Beauty Makeup Competition with her Body Painting entry based on the theme of Natural Elements. We were especially proud as Danielle gained her place in the London competition following her triumph at the Irish Beauty Makeup Competition held in Dublin last May, organised by our sister brand, AIT.

Danielle, a tutor at Carlow Institute of Further Education and Training (@carlowinstitute_makeup), was inspired by natural elements of her home in Ireland to create her first placed entry. We caught up with her to find out how she consistently achieves success…

Tell us about the inspiration behind your design

“Our theme for this competition was The Elements. Initially I thought of the usual things like Fire, Wind, Earth and Water and how to represent them, but I always develop my idea several times to try and have something different from my competitors.

“I ended up settling on the idea of glass blowing as this needs all the elements to be achieved. Being from Waterford, I had to represent my County.

“I wanted my costume design to look like holographic glass or when you see a prism of glass and light shining through it with the beautiful rainbow effect it causes.”

What are the stages in formulating a design and how long does it take?

“It takes several weeks to formulate the idea; I find it’s like exercise, the more you do it the faster you get at figuring out.

“I usually start with a lot of research, which leads me down the road of discovery until “I finally have a feeling for what I want it to be.

“Next, I will do a body chart and figure out placement and colours. Using my mannequin torso, I practice and figure out the layout based on my body chart. Most of the time I hate [the design] at this point and go back to the drawing board and rejig it a bit. This is where you can lose faith a bit but it’s all part of the process.

“All the way through this process I work on the costume and prosthetics, which like the body paint, change as I go, and tend to inspire each other until it

“Turning my model into a Goddess is always my goal. Whatever the theme is I always seem to end up there, regal and powerful. If I can make them feel confident to walk around in my paint and costume, I have done a

“Depending on the competition, you get a different amount of time to paint. For this look it was four hours, which sounds like a lot but it goes by in a second. So when I am

planning for a competition with this much time I have to be realistic about what I can achieve.

“I like to make headpieces, capes, shoes and different accessories, so if I am doing all of these things in one look, I make sure they tie in with the paint the whole way through the planning.

“The fabric in the cape was pivotal in the colour palette of the paint, so sometimes as I said before, the costume influences the theme.

“As I am researching, I save pictures all the way through, building a mood board which by the time it is competition time, I can cut out and stick all my ideas together. This is a really important step because it lets the judges see into your mind and helps them understand your plan.”

What are your favourite products that are always in your kit bag?

“My top favourite products are:

1. DFX Essential Pale Green

2. Mehron Metallic Gold and Mixing Solution

3. Kryolan Fixing Spray

“My favourite things to have in my bag are my Kabuki brushes, these are so important to get a beautiful blend and ombre effect in your paint. These can be inexpensive Kabuki brushes and having several in your kit is the ideal set up.”

What advice would you give to makeup artists hoping to compete in the future?

“My advice is simple, if you are nervous about competing then work hard on everything that you can do before you even get to competition day. Get all the small points you can, for example make sure your costume idea is strong, that you have read the rules and have everything perfect, a consultation card, you’re wearing black, have neat hair and makeup, bottles labelled etc; all these points add up, so read the rules!

“Plan out your look and when you’re practicing, have a list of times (for each section) and where you need to be at certain points. If your model is eager to help they could let you know if you are running behind and need to speed up.”

What’s next for you professionally?

“I am competing again at the end of March in Liverpool and then in Dublin again at the Professional Beauty and Hair Show. In September I am competing in the online competition for the World Bodypainting Competition in Austria; I am hoping to go there next year in person to compete.

“I will continue to teach in my dream job where I hope that I inspire students to take a chance and bodypaint.”

Read more about Danielle and see how she created her winning design online at www.beautyandhairdressing.co.uk

James Mac

IInternationally acclaimed James Mac (@jmac_mua) held his first gallery exhibition Makeup X Art recently, a special showcase of his creations and collaborations to demonstrate unconventional ways to connect with makeup.

Beauty & Hairdressing was delighted to be invited to celebrate James’ success at the launch evening at The Morley Gallery, attended by a host of industry names.

Since making his name as runner up on BBC/ Netflix’s series Glow Up Season 2, James has exploded onto the scene as one of the most creative and innovative makeup artists of his generation. Such was the impression he made, he was subsequently invited to guest judge RTÉ’s Glow Up Ireland.

Makeup X Art sponsored by MAC Cosmetics showcased 17 makeup looks telling a multitude of stories including an insight into James’ personal story which he describes as “a queer, Irish person living with Tourette’s syndrome.”

Glow Up

SUCCESS

curates first creative showcase

Makeup Artist

James Mac

celebrates unconventional connections with makeup.

A graduate of Dublin City University with a degree in Multimedia Studies, James majored in photography and visual communications, lending itself to his current work. He honed his makeup artistry skills at VanityX Make-up Academy in Dublin.

Prior to his success on Glow Up in 2020, James won the creative student category at the Irish Beauty Makeup Competition 2018 and in the same year was first runner-up in the Irish Body Painting Championships student category.

As a senior professional makeup artist now based in London, he has worked on runway looks for global brands including L’Oreal Paris and MAC Cosmetics, collaborated with the likes of Jean Paul Gaultier and Mugler, and boasts an enviable celebrity client list.

What’s next for James following the success of his inaugural exhibition? He is currently hosting masterclasses for YSL Beauty UK, demonstrating techniques at global industry events and is Senior Head of Creative – Editorial Artistry at Aliya Baig Academy of Makeup in Hyderabad, India. Going forward he aims to build a freelance career outside of social media, focussing on training, celebrity clientele, fashion, editorial and creative transformations.

James

“James

James Mac

has exploded onto the scene as one of the most creative and innovative makeup artists of his generation”

James Mac

Makeup Artist James Mac celebrates the opening of Makeup X Art with parents Tony and Bernie MacInerney. Images reproduced by kind permission of James Mac.

What’s New in Beauty

Sustainable gifts for grooming care

Ecohomme has revealed new Shave and Beard Kits, ideal for salons and barbershops to retail.

There are two kits to choose from featuring handmade and organic products: the EcoHomme Skincare & Shave Kit and the EcoHomme Beard Box.

The Skincare & Shave Kit contains Organic Pillow Mist, Botanical Shave and Cleansing Oil, Organic Face Moisturiser & Aftershave Balm and a sustainably-sourced Bamboo Razor.

The EcoHomme Beard Box includes Organic Beard and Moustache Oil, Organic Beard Balm and Moustache Wax with Irish Beeswax, Organic Pillow Spray and a sustainably-sourced Beard Comb. Both are presented in recyclable

Targeted peel to tackle acne & scarring

The Perfect Peel® is a new medium-depth chemical peel boasting a blend of five acids and two antioxidants to decrease the appearance of acne scarring and boosted by Glutaceuticals® topical skincare.

Key ingredient Glutathione brightens skin by stimulating cell regeneration.

“Applying it topically can essentially hack skin cells and promote a glowing, healthy complexion,” explains Kelly Saynor, Clinical Director and Owner of The Perfect Peel. “Its anti-inflammatory properties are proven to reverse melanin’s metabolism, lightening dark pigmentation and addressing skin problems at the root, whilst its antibacterial capabilities can help prevent the future causes of acne.”

To boost the results of the professional peel, clients are advised to use Glutaceuticals® topical skincare as part of their daily regime to maximise skin health. In addition to Glutathione, active ingredients include Vitamin C, a powerful ally against acne scarring.

The Perfect Peel®: www.theperfectpeel.co.uk

Lyma develops professional skin rejuvenating laser

Home beauty device Lyma Laser is set to enter the professional sector with the launch of the Lyma Laser Pro.

Developed by WellTech™, the original Lyma Laser launched in 2020 as the first clinic-grade laser cleared for use at home. Although designed to be used by consumers, since its launch, the device has been adopted by professionals in salons and clinics.

With this in mind, the company has re-engineered its laser technology to create a professional device.

The Lyma Laser Pro is three times more powerful than the home system, offering a continuous and ultra-diffused 1450mW laser. It has a larger treatment area of 33cm2 (compared to 8.5cm2 on the original model) with deeply biostimulating (808nm) laser technology that penetrates to a depth of up to 10cm. This means that skin can be remodelled from the base layer without causing pain or cell damage.

Treatments possible range from facials to neck sagging, scarring, cellulite and combatting ‘bingo wings’.

Lyma: www.lyma.life

Treat ageing, acne & wellbeing with new light therapy mask

Déesse PRO have launched the first medical-grade LED mask to feature near-infrared 1070nm wavelength technology to treat the effects of ageing and acne whilst also addressing clients’ wellbeing.

An FDA-cleared Class II Medical device, the Déesse PRO EOS-X is designed in the UK and precision-engineered in Korea.

Five clinically-proven wavelengths of blue, green, red, near-infrared and 1070nm light biostimulate on multiple levels. It has two medical modes for treating ageing and acneic skins. In addition, there are three skin-focused treatment modes to target hyperpigmentation, photoageing, rosacea, PIH and post-procedure recovery. A new contoured neck attachment integrates blue light for targeting ageing and problematic skin.

What’s more, two wellness treatment modes address conditions including disrupted sleep, low-level anxiety, depleted energy, adrenal fatigue, serotonin deficiency and circadian rhythm health.

Harpar Grace International (HGI): www.harpargrace.com www.deessepro.com

Caflon reveal new summer crystal piercing studs

Caflon Ear Piercing has introduced two new collections of crystal 4mm 24ct gold plated ear piercing studs.

Launching in time for summer, the six new colours of bezel set crystal studs come in a choice of Crystal Tropics (pictured) or Crystal Opals in packs of four of each colour. Crystal Tropics includes Bermuda Blue Tropics, Vitrail Light Tropics and Fuchsia Tropics. The Crystal Opals collection features Rose Crystal Opal, Light Sapphire Crystal Opal and White Crystal Opal.

Caflon Ear Piercing: www.caflon.com

Dermalogica reveals new two-phase peel to tackle dark spots

Dermalogica has launched Melanopro Peel System to reduce hyperpigmentation in less than six weeks.

This two-phase, clinical-strength peel visibly counteracts environmental skin damage including the appearance of hyperpigmentation such as melasma and sun spots whilst smoothing the skin’s texture to reveal a brighter complexion.

Suitable for all skin tones, treatment begins in the salon with an application of Day One Peeling Masque for an intense exfoliation, left on the skin for two to seven hours and removed by the client at home.

This is followed with an application of Dermalogica Continuous Resurfacing Cream two to three times a day for up to six weeks to stimulate continuous exfoliation.

During the six-week treatment period, skin can be soothed and hydrated by using Dermalogica UltraCalming Mist which eases any redness or sensitivity.

Dermalogica’s Melanopro Peel System can be used alone or as part of a professional skin treatment plan combining Laser, IPL, microneedling or dermaplaning.

Dermalogica: https://pro.dermalogica.co.uk

A New Tipping Law is Coming to the UK in 2024.

Phorest Has You Covered.

The Employment (Allocation of Tips) Act is expected to come into effect in May.

According to the legislation, employers must:

1. Allocate the total amount of tips to employees (no deductions)

2. Ensure that Payroll Taxes are paid on all tips received

3. Pay out all employee tips within one month

4. Have a written tipping policy

5. Maintain tipping records for three years

Employees can complain to the employment tribunal if you have not complied with the Act.

Phorest is one step ahead to support you…

Coming Soon: PhorestTips

Phorest makes things easier by sending each employee their tips straight to their account instantly. Staff can accept tips at no cost to the business.

Learn more

As we prep for a busy summer in the salon, it’s time to evaluate your waxing treatments, upgrade your kit and discover the very latest wax formulations that will elevate your services as we head into summer…

SummerSmooth

Hive® are launching a new premium hot wax that can be used over large or small treatment areas.

Hive® Vanilla & Black Pomegranate Hot Wax pellets has increased strength and plasticity and rich texture that can be spread thinly. This texture enables easy and comfortable removal in one step without breakage or the need for wax strips.

The Rosin-free formulation has a sophisticated and relaxing Vanilla and Black Pomegranate fragrance to elevate your wax treatments to a premium service.

Hive of Beauty Ltd: www.hiveofbeauty.co.uk

“I have seen a big increase in students learning male waxing skills from eyebrow waxing, using wax to tidy and sharpen beard lines, nostril waxing, napes of necks as well as more traditional back and chest waxing”

-

Lisa Stone, Salon System Educator

There’s lots of developments from Waxperts this season, with the introduction of a new College Wax in Hot Wax and Strip Wax formulations, developed exclusively for colleges and educators to use during training. This coincides with the launch of Waxperts’ new education programme being rolled out this year. Waxperts College Hot Wax comes in 5kg bags to be as cost effective as possible.

The product joins the brand’s extensive waxing collection which includes Original Hot Wax (pictured) for effective hair removal as short as 1mm on the face, underarm and intimate areas.

Waxperts: www.waxpertswax.co.uk

Lycon offer a full range of Hot Wax, Strip Wax and Lycojet formulations created from high quality resins, natural ingredients and aromatherapy oils.

Ideal for summer, Lycon’s So Berry Delicious Strip Wax has a delicious fresh strawberry fragrance and shimmers thanks to Micro Mica, adding a sense of luxury to a waxing treatment. The wax glides onto skin super thinly making it very economical and leaves no sticky residue during fast and gentle removal using waxing strips.

It comes in a heater-friendly 800ml jar for ease of use. Beauty Triangle International: www.beautytriangle.com

“Differentiate yourself from other businesses and create a unique selling proposition that sets you apart. This can help you attract new clients who are willing to pay a premium for quality services.” –

Lycon

Developed for intimate waxing treatments, Oritree® Optimum Hot Wax is a gentle formulation that remains extremely pliable to enable fast and effective hair removal. Pure Beeswax provides a natural and effective base, helping the product to adhere to hairs as short as 2mm without sticking to the skin. This provides a more comfortable experience for clients.

In addition to being suitable for use in bikini wax treatments, this hot wax is also ideal for facial waxing as well as treatments on larger areas of the body.

This wax’s pellet form enables you to decant just what you need to ensure less wastage, and there’s no wax strips needed keeping costs down further.

Hive of Beauty Ltd: www.hiveofbeauty.co.uk

Waxing

“You will see clients asking for a slight twist to the traditional ‘Brazilian’ wax with the simple ‘runway strip’ being replaced with fun shapes and designs”Lisa Stone, Salon System Educator

wax:one is a premium Rosin-free wax enriched with skinnourishing ingredients that soothe and rejuvenate the skin whilst effectively removing hair with minimal pain.

wax:one Strip Wax is ideal for larger areas such as legs, arms and chest waxing, leaving no sticky residue on the skin when removed with wax strips.

Additionally, with a super thin consistency, wax:one Hot Wax has a low working temperature making it ideal for hair removal on sensitive skin and more delicate areas.

Both have a gender-neutral Grapefruit and Kiwi scent. Sweet Squared: www.sweetsquared.com

Harley Hot Wax is formulated using the highest quality organic beeswax from Africa where bees feast on natural nectar and pollen in environments free from harmful chemicals to ensure purity, consistency and high performance.

This natural approach to ingredients honours the environment, the bees and ultimately the end product. By choosing to source its wax from Africa, Harley Waxing not only ensures superior quality but also supports ethical and sustainable beekeeping practices. Additional ingredients include pine tree resin and essential oils.

Harley Hot Wax is suitable for removing hair as short as 1mm from smaller more sensitive areas of the body. It has a low melt temperature, is removed without the need for waxing strips and does not leave a sticky residue. Fragrances include Aloe, Lavendar, Chocolate and Summer Fruits. Harley Waxing: www.harleywaxing.co.uk

For technicians who are passionate about delivering brilliant brow treatments, Beautiful Brows’ Easy Glide Wax has been crafted to provide a rich, smooth wax that glides seamlessly onto the delicate skin around the brow area.

Enriched with Passionfruit, BB’s Easy Glide Wax grips to even the shortest hairs, making waxing treatments precise and thorough. It can be spread thinly for easy application and enhanced client comfort and has a vibrant pink colour and fruity fragrance.

Beautiful Brows & Lashes: www.beautifulbrowsandlashes.com

“When you invest in high-quality waxing products you can provide services that are faster, more efficient and more effective. This can help you serve more clients in less time, increasing your overall productivity and profitability” –

Lycon

Salon System Multiflex wax is formulated with synthetic resins making this suitable for vegan clients.

With a low temperature melting point, the wax shrink wraps the hair as opposed to sticking to the hair and skin. The strong grip this creates enables multi-directional removal without the need for waxing strips so you can work easier and quicker.

The wax’s enhanced flexibility reduces snapping and hair breakage for a more comfortable experience.

Available in Tea Tree, Berrylicious and Tutti Fruiti fragrances, this ultra pliable wax is ideal for intimate waxing.

Salon System: www.salonsystem.com

The beauty of

Business Friendships

It can be lonely being in business but making connections can be a game changer for you and your business, says Katie Godfrey.

RRight now everyone is craving connection. After the last few years of the C word, being careful and slowly building back up, people are ready more than ever to get out again.

Our businesses are starting to get back to the normal highs and clients are loving the experience of being back in the salon. I don’t know about you, but a lot of our clients after Covid narrowed their treatments down. If they used to have two or three treatments, they came back to just having one treatment. But this is changing drastically, and clients are having several treatments again, which means business is on the up!

However it’s not just clients wanting connection again, it’s us business owners. We are starting to see the exhibitions getting busier again, networking opportunities, events taking place and retreats being planned. In January I hosted my first ever business retreat in Marrakesh. This was a retreat for those that are part of my 12-month mastermind. We had the most incredible three days

learning, being inspired and having a load of fun. But what did everyone love the most? The connection and the chat between each other with someone that “just gets it” and making those friendships.

It’s lonely being in business, sometimes I think even more so in the beauty, hair and aesthetic space. Friends, family and teams don’t understand our day-to-day; the stresses of running a business, trying to get clients through the door and the worry about evergrowing overheads.

So can you imagine being surrounded with people just like you. Also, the buzz and motivation everyone had when they got home to grow their business and put everything they learnt into action. It was powerful.

If currently you are not spending time with other professionals or do not have a network to bounce off, I highly recommend you do something to change this. It’s a game changer for you personally and to keep you strong in business.

Where can you get that in-person connection?

1

. Join a membership

There are many memberships out there you can join. This helps you be part of a whole community that can support you daily, plus learn. I started my membership during Covid and its still going strong today. Some businesses joined the first day we launched and are still members today. People have had support when they feel like they are alone and it’s a safe space to offload.

2. Go to networking events

There are local breakfast meet ups everywhere, where you can connect with other businesses in the area. These are good to gain clients into your business through referrals and build up your local network.

3. Go to industry exhibitions

It’s an opportunity to keep up to date with industry trends but also you can network with brands and meet up with those you have built relationships with online.

4. Book onto an event!

You really get that in-person connection and buzz when you go to an industry event. Last year I spoke at many events and each one I attended was fabulous. A day of learning to go away and implement into your business, having chats and building relationships with likeminded people, and we can’t forget the content you can get for your socials too. I’m hosting my live event next month on 28th April called Marketing Made Easy sponsored by Phorest Software. I would love to see you there!

Doing things like the above can feel scary and out of your comfort zone, but giving yourself a little push to do just one thing will make a big difference to the connection you feel as well as pushing your business. Give it ago.

www.katiegodfrey.co.uk

www.kgbusinessmentor.com

“Friends and family don’t understand our stresses of running a business, getting clients through the door and the worry about evergrowing overheads.”

Katie Godfrey is a Business Strategist and Mentor and CEO of KG Professional, offering ABT-Accredited courses.

Working with clients’ skin, hair and nails you’ll notice the visible changes that perimenopause can bring to a woman, placing you in an ideal position to help

ChallengingChanges Changes

Perimenopause

NNavigating through the stages of growing older can have a more adverse effect on a woman than ageing skin or greying hair. Perimenopause, the transition into menopause, brings with it a host of changes caused by shifts in oestrogen, progesterone and testosterone levels as a woman ages.

In the salon you have a perfect opportunity to support female clients through what can be a challenging time physically, mentally and emotionally.

“The menopause is a natural part of the ageing process, but statistics continue to show that many women can often feel unprepared for the physical or psychological impact it may have,” says hairdresser Kelly Simpkin-Clarke, founder of WeKind (wekindlondon.com).

“As thought leaders and trendsetters in our field, it’s essential that we stay ahead of the curve, equipped with knowledge and empathy to best serve our clients,” adds Georgina East, skin specialist at Sknfluence (sknfluence.co.uk) and Grafton Spa&Wellness (graftonspa.co.uk). “As therapists, it’s essential to be well-versed in the intricacies of perimenopause and its impact on our clients’ skin, hair, and nails.”

For some women, this transition may begin in their thirties although majority will start to experience perimenopause from the age of 40 to 44 years lasting on average four years. This

time in a woman’s life is often misunderstood and sometimes the term ‘menopausal’ is used derogatively to explain why they are feeling or behaving in a certain way. In fact, a woman only reaches menopause 12 months after her last menstrual period.

Perimenopause is not an illness but a stage in life, however it can be extremely debilitating and disorientating. “Many women will experience symptoms during this time that significantly impact on their quality of life. Hot flashes, sleep disturbances, cognitive decline and mood changes are common,” explains Dr Charlotte Gribbin at Dr David Jack (drdavidjack.com). Other side effects include irregular and heavy periods, loss of libido and brain fog.

“There are many symptoms that come with the menopause due to the fact that oestrogen is involved in over 400 functions in the female body, so no wonder we get so many symptoms,” adds Rebecca Elsdon of re/skin clinic (reskinclinic.co.uk) in Sheffield. “Many clients that come to me and are going through the menopause very often say they feel like they have aged overnight. A huge 46% of women experience skin issues that are directly linked to the menopause, this is because the skin is the largest organ of the body that is influenced by oestrogen.”

“Skin, hair and nail changes can precede the other symptoms and are often the first sign that hormone levels are fluctuating,” says Dr Gribbin. “Perimenopausal skin changes are different for every woman depending on existing skin health, lifestyle factors and a woman’s genetic history.

“Unpredictable skin, signs of ageing, hair loss and brittle nails may cause many women to feel self-conscious about their appearance and diminish their self-esteem. For women, at this stage of life, the ageing process is daunting. Hair thinning/loss, in particular, can be a source of distress.”

What is happening in the body?

“During perimenopause, oestrogen levels decline and the balance between [Progesterone and Testosterone] hormones is affected,” Dr Gribbin goes on to explain. “All of them decline, but oestrogen usually declines more dramatically which can result in an imbalance with progesterone and testosterone. The health of the integument changes during menopause for various reasons, but fluctuations in hormone levels are the primary factor.

“In many ways it is like puberty in reverse.”

Effects on the skin

“The main cause of changes in the skin in perimenopausal women is a shift in balance between oestrogen and androgens, and in the perimenopausal phase androgen levels (either of adrenal or ovarian origin) tend to be higher, which is what is primarily responsible for the changes in the skin of perimenopausal women,” outlines Dr Eva Melegh.

“As our oestrogen levels start to drop in perimenopause, so too does our body water content, which leads to dehydration,” explains Margo Marrone, Pharmacist, Homeopath and co-founder of The Organic Pharmacy (theorganicpharmacy.com). “Not only can this leave our hair and nails brittle, but it also leaves our skin looking and feeling dry. Oestrogen is also linked with our skin’s collagen levels, so as our oestrogen decreases so too does our collagen and elastin, leaving our skin with less stretch and bounce.

“Research shows that women lose approximately 30% to 50% of collagen during the first five years of menopause,” says Dr Charlotte Gribbin. This reduces skin elasticity making it prone to sagging, whilst the loss of structural fat leads to volume loss so that the skin wrinkles and sags further, particularly on the neck and jawline. Skin can also become dry thanks to loss of collagen and oils. “Without enough collagen and skin oils, skin becomes less able to retain moisture, making it dry, itchy and flaky,” she adds.

In addition, skin is less resilient to the effects of perfumes, additives and stress as women age. Dr Charlotte Gribbin continues: “Along with the hormonal imbalance, skin pH also changes in the fifth decade… The result is perimenopause-related skin sensitivity and eczematous rashes. The skin becomes more reactive to environmental and internal triggers. Skin products that have been used comfortably for years can suddenly cause irritation and damage the skin barrier.”

“Some women may experience an increase in pigmentation, leading to the development of age spots or uneven skin tone, known as hyperpigmentation,” explains Dr Dina Keen, dermatologist and owner of Dr Dina Skin Clinic (drdinaskinclinic.co.uk) in Nottingham.

Dr Gribbin concurs: “Oestrogen assists in controlling melanin. With less oestrogen to keep it under control, melanin increases, and pigmentation issues from sun damage (age spots) can become more apparent.”

“Approaching the topic of perimenopausal symptoms and their effects on skin, hair, and nails with a client requires empathy, sensitivity and a client-centred approach,” says skin specialist Georgina East, who offers her advice on client consultations and perimenopause.

• Create a warm and welcoming environment where the client feels comfortable discussing personal concerns.

• Assure your client that perimenopausal changes in skin, hair, and nails are natural and that they are not alone in experiencing these transitions.

• Validate your client’s feelings and acknowledge the impact these changes may have on their self-esteem and confidence.

• Encourage your client to pay attention to their body and notice physical and emotional changes. Suggest keeping a journal to track symptoms and identify patterns.

• Explore treatment options and strategies to address specific concerns, offering recommendations for skin, hair and nail products and practices.

• Empower your client to take an active role in managing their symptoms and self-care routines.

• Check in regularly to answer any questions and provide additional support.

Acne is also a concern for perimenopausal woman. “The latest research suggests that almost 30% of women will experience perimenopausal acne in the run up to the menopause, even if they have never had acne before,” explains Dr Melegh. “Contrary to the assumption that like teen acne, perimenopausal acne is directly caused by the hormonal flux leading up to the menopause, in fact it’s the changes in the skin as a result of hormonal flux that leaves the skin more vulnerable or susceptible to perimenopausal acne. Hormones are not actually the cause of perimenopausal acne which is why cystic acne isn’t as common in perimenopausal acne as it is in young adults.”

She continues: “This is still a relatively new area of research, but studies suggest that during the perimenopause declining oestrogen levels leads to changes not only the gut’s microbiome but also in the skin’s microbiome (the bacteria living on the skin’s surface). Menopausal change has been observed to influence the number of good bacteria living on the skin’s surface, with reductions in the diversity of these beneficial bacteria. A decline or change in levels of good skin bacteria means, conversely, that levels and diversity of bad skin bacteria can start to multiply. It’s the bad skin

which is what gives skin its elasticity. A weakened skin barrier function leads to dryness and more gaping skin pores, which causes microdamage to the skin’s surface and allows external bacteria to enter more easily, causing infection and acne. So this is acne not caused by too much sebum, as with teen acne, but in fact not enough moisture in the skin.”

Rebecca Elsdon agrees: “[The skin barrier] is a fundamental part of the skin that’s going to keep the skin well protected, retaining water and functioning well. But during the menopause we can get a reduction of the natural lipids within the skin that are a crucial part of the barrier. This results in the compromise of the barrier reducing the ability to hold on to that water and can also let irritants enter the skin, again causing reactively and sensitivity.”

Dr Melegh adds: “Perimenopausal acne is also often accompanied by underlying redness and inflammation, called acne rosacea, which is most common in women aged 45 plus.”

Changes to the nails

“During perimenopause, the amount of nail keratin produced declines. In the same way as skin becomes drier with falling oestrogen levels, nails also lose moisture. Reducing keratin strength and moisture levels results in dry and brittle nails which are prone to splitting, breakage and infection,” points out Dr Gribbin.

Changes to the hair and scalp

“In perimenopause, health problems can arise that require improved circulation to areas that are affected in the body. Our hair is mostly cosmetic in nature, so the scalp can come in last in circulation priority,” says Ghanima Abdullah, Cosmetologist for online magazine The Right Hairstyles (therighthairstyles.com). “This means the scalp can receive fewer nutrients, collagen among them, as it helps the hair adhere to the scalp. This causes a degradation of the hair follicles and eventual hair loss.”

“Studies have revealed that during the period of pre-menopause, the density of oestrogen in the blood lowers with the natural rise of androgen concentration, which might result in androgenic hair loss or hair thinning,” adds Alice Dawkins, hair expert at Milk + Blush (milkandblush.com).

Know Your Hormones

• Oestrogen helps to stimulate the production of collagen, elastin and hyaluronic acid helping to promote firmness, plumpness, elasticity and hydration levels in the skin. In addition, oestrogen helps to minimise inflammation, boosts wound healing and protects against sun damage. This hormone also plays a key role in keratin production, important for good hair and nail health.

• Progesterone supports oestrogen and stimulates the production of sebum/oil in the glands of the skin. Too little progesterone and skin becomes dry and sensitive, however if the body produces too much of this hormone, there can be a build-up leading to breakouts.

• Similar to progesterone, Testosterone activates the sebaceous glands to produce oil and also impacts hair follicles affecting hair growth, hair shedding and filament size.

“There are numerous challenges for hair during the menopause, but I would say the main one is that hair can lose its volume and can become finer, which for a lot of women can be frustrating,” explains Jonathan Andrew, Global Ambassador for Fudge Professional (uk.fudgeprofessional.com). “Hair can damage easier too, as oestrogen levels decrease which is a big factor in hair growth and health – so it might not get past a certain length, or it feels more brittle, and you see more shed in the shower and on your clothes.”

“It’s known that falling oestrogen levels can affect your hair growth in quite a lot of different ways,” adds Eileen Durward, Menopause Advisor for Avogel (avogel.co.uk). “It can cause thinning hair and it can cause hair to grow more slowly.

“It is also known that falling oestrogen levels can affect the size of our hair follicles. So, if they start to shrink, hair is going to get a lot thinner. It’s going to get a lot more brittle. It’s going to fall out much more easily as well.”

“These effects can become apparent in brows and lashes, causing them to not appear as prominent as they once did,” explains Hannah Hughes of Beautiful Brows and Lashes (beautifulbrowsandlashes.com).

“Caring for brows and lashes can help minimise the

effects of perimenopause, along with living a healthy, low-stress lifestyle.”

“Noticeable hair loss should be investigated by a medical professional; vitamin and mineral deficiencies, along with anaemia or thyroid problems can worsen perimenopausal hair issues,” advises Dr Charlotte Gribbin.

How can you best help your clients?

“As professional stylists, we experience different hair types daily and can often find ourselves recognising the visual effects of perimenopause,” comments Marie Nieuwoudt, Group Education Manager at Cloud Nine (cloudninehair.com). “As such, if I noticed this on one of my clients, I would recommend a visit to the GP for a blood test as this would confirm if they are in fact entering into the perimenopausal phase of their life. We can then work with clients to ensure we’re treating their hair with the care and attention that it needs, with the knowledge that it is experiencing hormonal changes.”

Marie continues: “Understanding and education is key. By ensuring that all aspects of the menopausal journey is present and regularly discussed throughout the education of your team, it simply becomes a part of salon/spa culture. Giving both the professional and the client the confidence to have an open conversation and dispel any stigma.”

Marie recommends that salon teams are educated on recognising the signs of symptoms of perimenopause, menopause and post menopause, treatment recommendations and benefits and record keeping, logging all client outcomes for a more personalised salon experience.

“I feel that [the hair and beauty] sectors should offer menopause well-being courses to both hair and beauty professionals so that they can learn the basics of what happens during the perimenopause, how to look for signs, having open and honest conversations with their clients and creating a safe space,” says skin and wellbeing expert Emily Guerin (emilygbeauty.com). “Educate yourself on what happens during the perimenopause, how oestrogen affects the skin, hair and nails then you as a therapist can educate your client in a simple way and they too can understand what is going on in their own body. As I am on my own journey I have made it my mission to educate myself so I can help my clients and bring the best knowledge and products/treatments to them.”

Sarah McKenna, Founder of London Hair Lab (thelondonhairlab.com), adds: “Positive communication is key. Ask the client how they are feeling and consider that some clients won’t want to talk about specific symptoms. Everyone’s experience is different so you can’t make assumptions. Let the client know you are there to help them feel supported and offer advice.

“It’s important to raise awareness of the symptoms and have a positive approach to perimenopause. Take it seriously and encourage clients to access the support they need.”

Practical salon support

In the salon there are a number of practical ways we can help clients including product choice and treatment regimes. Shelley Martin, owner of Skinician (skinician.com) emphasises the importance of adapting skincare to address specific symptoms, acknowledging that changes unfold uniquely. “Hydration is crucial during menopause, with a focus on products featuring hyaluronic acid,” says Shelley. “Equally vital is sun protection, as UVA exposure accelerates ageing and harms fragile blood capillaries.”

Dr Gribbin agrees on the importance of sun protection, adding: “Possibly the most important step in any skin care regime is the addition of a broad-spectrum sunscreen. Sunscreens can trigger sensitivity, so the best choice is the one that’s comfortable and affordable for the client.

SPF 30 or higher is recommended, even in winter.”

“To address [the decrease in collagen production], it is recommended that you incorporate collagensupportive antioxidants Vitamin C and Collagen Capsules into a daily routine,” explains Dr Dina Keen. “These supplements can help to stimulate collagen production which contributes to the improvement of overall skin health. Adding these into a regimen can support the body in maintaining skin elasticity, hydration, and overall well-being during the challenges posed by menopause.”

“Retinoids at night are recommended to stimulate collagen production, manage pigmentation and improve texture and skin health. They are proven to reduce fine lines and wrinkles and are a recognised treatment strategy for acne. The client must commit to daily use of sunscreen as retinoids can make skin sensitive to sun damage,” advises Dr Charlotte Gribbin.

Emily Guerin agrees, adding a word of caution:

“Retinol promotes collagen production, improves skin texture, and helps with fine lines and wrinkles. However, it may cause sensitivity, so start with a lower concentration and gradually increase.”

When it comes to caring for perimenopausal acne-prone skin, Dr Eva Melegh says hydration is key. “Washes and products for acne that are aimed at drying up sebum are the worst thing for perimenopausal acne. Instead, overnight serums with intensely hydrating ingredients and preferably one containing a skin prebiotic to help re pair damaged skin barrier function.”

“Exfoliation is a single most effective way to reduce acne related to infected hair follicles while also increasing skin cell turnover,” she explains. “However, exfoliation in perimenopausal skin must be gentle with a fine and natural exfoliant as the skin is more fragile.

“Manual exfoliation every one to two days plus an acid exfoliation once every three to four days is a good routine for skin prone to perimenopausal acne and should keep hair follicles uncongested.

“Products containing alpha-hydroxy acids (AHA’s and beta-hydroxy acids (BHA’s) help exfoliate multiple layers of the skin and are good for use one to two times a week for a more profound acid exfoliation and to help brighten the complexion and accelerate skin cell turnover.”

When it comes to hair care, the perimenopausal stage could be the ideal opportunity for your client to change up their style. “During menopause, your clients may want to rethink their hair style and usual haircut,” says Jonathan Andrew. “It’s the perfect time to take stock of the condition and avoid it feeling lacklustre, dry, lank etc. Ensuring regular trims to keep the hair looking thicker will help. Layers for thicker hair are ideal and blunt cuts for finer hair textures.”

“Haircuts with short layers can help make the hair look thicker and hide thinner areas of the scalp,” adds Ghanima Abdullah.

“Alternatively, if they’re not ready to give up thier long locks, suggest hair extensions for extra volume and length,” says Alice Dawkins. “Clip-in extensions are great for a short-term fix, as they are easy to maintain, clean and take off, while professional options such as flat tip, nano tip or tape extensions are a more permanent yet natural-looking low-maintenance option.”

Product choice is important to care for vulnerable scalps and strands. “Using gentle shampoos and conditioners, minimising heat styling and chemical treatments, and incorporating hairstrengthening products and supplements can help improve the appearance and health of the hair,” says Georgina East.

“It’s essential to use hair masks in the salon for perimenopausal clients to soften the hair and add hydration. The addition of grey hairs can greatly affect the texture of the hair, making it rough and difficult to handle,” adds Ghanima. “To improve circulation, scalp massages can be used in the salon and different product ingredients can aid this process as well. Products that contain essential oils like peppermint, rosemary or lavender can help increase circulation to the scalp. Even caffeine can help.”

Have a look at our round-up of products to help tackle your clients’ perimenopausal skin and hair concerns…

Instantly transform thinner hair with Fudge Professional XXL hair thickener with heat-activated plumping polymers that bond to and expand each strand. Alternatively, the brand’s Xpander Foam Volumising Hair Mousse visibly increases hair density up to 180% with Fibre-Dense Technology.

Fudge Professional: https://uk.fudgeprofessional.com

Dermalogica Pro-Collagen Banking Serum helps tackle the signs of ageing by ‘banking’ existing collagen. Tests showed the product is 94% more effective in preserving skin’s collagen compared to untreated skin.

Formulated with the brand’s Pro-Collagen Preservation Complex of Collagen Amino Acids and Carnosine Dipeptide, the serum supresses the first signs of visible ageing as well as addresses existing fine lines and wrinkles. Jojoba Ester and Polyglutamic acid nourish and plump for a firmer appearance, Indigo extract and Arginine PCA restore skin radiance and Pink Carnation flower extract improves softness and resilience.

Dermalogica: https://pro.dermalogica.co.uk

To tackle perimenopausal acne, Clarol Silver & Birch Exfoliation Wash is formulated with antiinflammatory Birch Bark extract that contains natural equivalents of Salicylic acid and methyl salicylate to gently exfoliate the skin and remove dead skin cells. In addition, Pumice stone and Rice Bran provide gentle manual exfoliation.

Boost effectiveness with Clarol Silver Serum, formulated with a targeted micronized silver ingredient that directly feeds good skin bacteria while repelling bad skin bacteria. This can quickly and effectively address the tendency towards bacterial imbalance in perimenopausal skin to help reduce acne and redness.

Clarol: www.clarol.co.uk

For clients adapting their skin regimes to address perimenopausal acne, The Organic Pharmacy’s Peppermint Facial Wash gently but intensely cleanses and balances skin thanks to Eucalyptus, Tea Tree, Peppermint and Lavender. The addition of Manuka Face Cream every morning to the face, neck and decollete delivers antibacterial properties with skin calming ingredients of Manuka, Lavendar, Echinacea and Cedarwood.

The Organic Pharmacy: www.theorganicpharmacy.com

Reduce sensitive skin’s reactivity to other skincare products, cosmetics and SPF products with Kalme Undercoat that contains de-sensitising ingredients. Follow this with Kalme TeQ Serum, a super hydrating and skin repairing prebiotic serum containing extracts of Blue Agave, pure plant-based Squalane and an anti-redness ingredient derived from capers. The serum maximum skin hydration and skin repair of red, dry, spotty and sensitive perimenopausal skin.

Kalme: www.kalme.co.uk

Collagen Shots from British supplement brand Rejuvenated stimulates collagen synthesis, strengthens connective tissue and improves vascular health, which in turn boosts blood flow and hydrates the skin. A synergistic blend of 10,000 mg of hydrolysed marine collagen, antioxidants, vitamins and hyaluronic acid contribute towards the appearance of smoother, firmer and plumper skin whilst supporting hair and nail growth.

Collagen Shots are formulated with 100% traceable and ethically sourced ingredients, backed by clinical studies.

Rejuvenated: www.rejuvenated.com

Skinician’s range includes a number of products suitable for for the treatment of perimenopauserelated concerns. This includes Retinol Powerbalm Level 1 formulated with pure 0.1% Retinol and peptides making it a good choice for anyone new to retinol treatments.

Created to be applied at night, it resurfaces and replenishes whilst clients sleep; Dermapep™ and potent peptides stimulate collagen, elastin and Hyaluronic acid delivering a refined skin texture and a healthy looking glow.

Skinician: www.skinician.com

Beautiful Brows & Lashes offer a number of products that can help women experiencing thinning of lashes and brows. To fill patchy, thinning brows, the brand’s Brow Powder Kits deliver sweatproof, waterproof, smudge-proof long-lasting colour. To boost hair growth,

Beautiful Brows Duo Lash & Brow Boost Serum strengthens, thickens and multiplies brow and lash hair, whilst Lash & Brow Toxx is enriched with biotin, keratin and castor oil to condition hairs and keep them strong and shiny.

Beautiful Brows & Lashes: www.beautifulbrowsandlashes.com

Created specifically for menopausal skin, Eve Taylor London’s Overnight Clarifying Complex tackles hormonal breakouts and post-breakout redness whilst slowing the visible signs of ageing by treating open pores, lines, wrinkles and uneven skin tone.

Nourishing ingredients include Niacinamide, Sodium PCA and Tea Tree Oil plus Argan Oil which is rich in Vitamin E essential fatty acids, Soya Oil for skin softness and Sunflower Oil rich in Linoleic Acid to deeply nourish and calm irritation.

Eve Taylor London: www.eve-taylor.com

WeKind Rejuvenate shampoo and conditioner are formulated specifically to target the visible changes experienced during each stage of the menopausal journey.

Products are formulated with natural active ingredients that penetrate deep into the hair’s core to stimulate new growth. Rejuvenate Shampoo helps to reduce hair fall, stimulate new growth and enhance hair strength and quality, whilst Rejuvenate Conditioner helps hair look fuller, thicker and stronger.

WeKind: wekindlondon.com

Created specifically for sensitive skin, such as that caused by perimenopause, the Elave Rejuvenating Skin Collection combats the appearance of fine lines and wrinkles and leaves the skin smoother and brighter.

The collection comprises Elave Rejuvenating Cleansing Treatment formulated with 12% glycolic acid arginine complex to gently exfoliate the face and stimulate collagen synthesis. In addition, Elave Daily Skin Defence SPF45 enriched with zinc, vitamin B5 and vitamin E to nourish skin and repair environmental skin damage whilst offering high UVA and UVB protection.

Elave Sensitive Skincare: www.elaveskincare.com

Juliette Armand Ceramide Serum and Hydra Repairing Cream enhance perimenopausal skin’s natural regeneration.

Ceramide Serum (pictured) enhances the skin’s texture thanks to ceramides resulting from bacterial fermentation, improving skin imperfections and the appearance of wrinkles.

In addition, Hydra Repairing Cream is also formulated with ceramides (HCl fat soluble and 3B water soluble) which regulate the stratum corneum’s lipids, strengthening the skin barrier. Bifidus bacteria and milk proteins stimulate the skin’s enzyme system and repair damage to skin cell DNA whilst Matrixyl 3000 oligopeptide stimulates collagen and fibronectin synthesis.

Juliette Armand UK: www.juliettearmand.co.uk

Storyderm Skincare’s Resens Red collection is formulated for flushed, red, itchy skin with broken capillaries.

The collection comprises Resens Red Aqua foaming cleanser featuring Damask rose flower water which includes polyphenols, flavonoids and vitamins to soothe the skin and protect against harmful external aggressors.

Resens Red Cream improves the appearance of telangiectasia, sensitive and irritated red skin. Black ginger extract contains a large amount of polyphenols and Arginine to prevent skin inflammation and photoageing caused by ultraviolet rays, whist its strong antioxidant action strengthens capillaries and improves cell immunity.

Storyderm: www.storyderm.com

AFuelling Your Success

In our industry we dedicate ourselves to making others look and feel great, but who looks after you? In the first part of this new series Nutritional Therapist Rebecca Attle offers her expert advice on fuelling your body so that you ‘look’ and ‘feel’ the part when you’re strapped for time.

1

Are you working long hours with back to back appointments leaving little time for lunch? Is the only time you get for a break in between taking payment from one client and cleaning down for the next?

Working in the hair and beauty industry is hard, both physically and mentally, not to mention the exposure to a wide range of toxins (particularly the case for nail technicians/hairdressers). If you feel like you have less energy than before, you often feel tired, you have a penchant for sweet treats and / or are suffering from indigestion and bloating after meals, then the food that you eat along with how you eat it has a key role to play.

How can you make sure that you are fuelling your body with what it needs to allow you to function optimally both at work and at play?

The gold standard is of course bringing in your own food from home. Food brought in from home is more cost effective and less processed but yes, it does take more time to plan and prep and yes, it is a ball-ache, but it is so worth it.

Whether you’re bringing your food in or relying on the local shop, the most important thing is to make sure that you’re balancing out your blood sugar levels. Put simply, when you eat carbohydrates it releases glucose (sugar) into your bloodstream. A hormone called insulin then allows the glucose to enter the cells in your body giving you energy.

If this is all nicely balanced, you have good energy throughout the day, but if you have big spikes and big lows in blood sugar levels (imagine a roller coaster) then your energy, mood and concentration can be all over the place.

steps to achieve balanced blood sugars 3

If you can commit to applying the following three steps, you will, in a short period of time, not only ‘look the part’ but also ‘feel the part’. Your energy levels will increase, the mid-morning / post lunch slump will be a thing of the past and your brain will no longer feel like treacle:

. Swap white versions of bread, pasta, rice, etc (carbohydrates) for wholemeal/wholegrain varieties.

2

. Make sure you always combine these carbohydrates with a good quality protein (meat, eggs, fish, nuts, seeds, beans and pulses, tofu) for all meals including snacks.

3

. Ditch the fizzy drinks including the diet sodas. They may have zero calories but they mess up your gut and keep you craving sweet things.

How you eat

If, like so many of us, you’re bolting your food down whilst scrolling, this will inevitably leave you with a bout of indigestion and bloating. Your body needs to be relaxed when you eat to be able to fully digest and absorb all of the nutrients from your food. Bringing your food in from home means that you can save time going to the shop and spend that time on how you eat:

• 10 deep breaths before starting.

• Chewing every mouthful of food before putting the next one in.

• Avoiding phones/TVs which can trigger your nervous system.

Here are some healthy lunch ideas:

Leftovers from the night before in a food flask.

Salad jars - add the dressing at the bottom so it doesn’t make

Homemade soups - add some lentils/beans for extra protein.

Healthy snacks such as sliced peppers, apple, cucumber, celery with some nut butter, crushed avocado, hummus (beware of the garlic!) are great for nibbling on when cleaning in between clients; rotate each day to increase variety and diversity.

Homemade smoothie that you can keep in the fridge and have a sip on throughout the day. Making it with water instead of milk/milk alternative will help it to stay fresher and adding nuts, avocado and a clean protein powder will also help you feel fuller.

• Opt for protein bars with as few ingredients in them as possible.

• Always include lots of antioxidant-rich foods along with a good quality antioxidant supplement to help mop up the toxins.

Rebecca Attle is a Nutritional Therapist at Empowered to Nourish and Founder of the Acne 360º Recovery Solution. She specialises in helping women in their 30s and 40s get rid of acne once and for all. Scan the QR Code to download her free guide Glow From the Inside Out: 3 Clear Skin Rituals for Acne-Free Skin in Your 30s & 40s.

Are your clients taking advantage of you?

Marie-Louise Coster explains how to set the right boundaries with clients.

IIt is very common when you work for yourself (as a sole trader, self employed in a business or a salon owner) to want to please your clients all of the time. After all the customer is always right, aren’t they?

No actually, they aren’t always right, and quite often they take liberties and we allow them to do so because we are afraid. We are afraid of upsetting the customer and are very conscious that we don’t want to lose them. But if they are taking advantage of you what is there to lose? They are taking the space that another client, who isn’t taking the mickey, could have.

Which is why we need to set clear boundaries on our working hours, when we are available to reply to messages and take calls and many other factors in our business.

Sacking a bad client

I remember a client I sacked very well. I sacked her because she was taking advantage of me. She had been coming to me off and on for many years, always quibbled about price, often asking for a discount. She had an operation which meant she couldn’t drive for a period of time, so she called and asked if I would do a home visit. I am not a mobile therapist but I wanted to accommodate her as best I could, it seemed only right.

She only lived 10 minutes from me so it all seemed reasonable. But of course the 10 minute journey isn’t just it, is it? I needed to add set up time, packing away time, time for her to faff with jobs she was doing in the house, driving home time etc. My one hour facial became almost two hours of my time, so besides the travel cost (which I didn’t charge her any extra for) there were added costs of lost revenue as, during that hour, I could have been doing another facial and earning £90.

This went on for a couple of years, each time her expecting more (helping her change the bedding, unpacking boxes for her, even assembling a lamp!) and then I discovered she was driving to a salon not far from me for a pedicure, popping into Bath (12 miles away) for shopping etc. and all the while taking the mickey out of my good nature!

The day came when my car was off the road and I needed to move her appointment to earlier in the day when I would have access to my husband’s vehicle. She was very awkward about moving the time and even told me I should get a taxi to her! This was the final straw. I suggested that it would be better for everyone involved if she just found another salon to go to and we would leave it at that.

Setting firm boundaries

What I should have done, long before it got to this stage, is set firmer boundaries. Yes I am a sole trader. Yes of course I need regular and loyal clients so as I have a successful business and a wage coming in. But what I don’t need are ungrateful clients who take liberties.

You need to set your stall out from the outset and be firm about it. Only reply to calls and messages during your trading hours, not at 1pm on a Sunday when you are having lunch with your husband, or 8pm at night when you are putting the kids to bed. These are precious times and are not to be disrupted by a query that will wait until the morning. You have an email address and an answerphone, both will still be there the next day when you do read/listen and then reply. If the client wants you and your services they will wait until the morning.

“If the lines get blurred between client and friend, you open yourself up to people asking for discounts, special rates or even not paying.”

We are all far too accessible now with social media, email etc. and I am not sure it is a good thing. Back when I had a high street salon, we had a landline and after we closed for the day I had no idea whether anyone had called; the next day we would check the answerphone, reply to people and everyone was very accepting of that. Action an automated email reply and a greeting on your answerphone stating your hours of business and you will reply when you are next open.

Don’t blur the lines of relationships

The other thing you need to have boundaries over are client relationships and money. These are your clients, they are not your friends. Whilst you will be very fond of many of them, which is only natural, the lines should not be blurred between clients and friendships because this has a tendency to make things very messy. Keep a professional relationship at all times.

If the lines get blurred between client and friend, you open yourself up to the potential of people asking for discounts, special rates or even not paying because they are ‘a bit short this week’ and promising to pay you at a later date. You can’t run a business this way; keep your boundaries clear and stick to them.

Communicate, be clear, be firm, learn how to say “No” and always remember you are in charge. Never feel bad about doing what is best for you to ensure that you have strict working hours and clear personal hours to take care of yourself and your own wellbeing.

A salon owners’ guide to unlocking the

The Power of

Alicia Humphreys offers social media tip for salon success.

Part two: Instagram

Instagram is a dynamic platform that enables hair and beauty professionals to showcase creativity, connect with clients and boost your brand visibility.

In this article, we’ll delve into the various features of Instagram and provide valuable insights on how salon owners can unlock the full potential of this platform.

Showcasing your work

Instagram is a visual platform, making it the perfect stage for salon owners to display your artistic talents. High-quality images and videos of your salon’s work can captivate potential clients and leave alasting impression.

Ensure that your Instagram feed is a curated collection of your best hairstyles, nail art, colour transformations, treatment results and overall salon ambiance. Experiment with different styles, angles and lighting to make your content visually appealing.

Engaging content creation

Engagement is key on Instagram and salon owners can leverage various content types to keep your audience interested. Consider creating carousel posts that showcase before-and-after transformations or stepby-step tutorials for popular treatments.

Share behind-the-scenes glimpses of your salon, introducing your team and highlighting your workspace’s unique aspects.

“Instagram has evolved into a powerful marketing tool providing an ideal platform to showcase creativity, connect with clients and boost online visibility.”

Utilising Instagram stories

Instagram Stories provide a dynamic and temporary way to engage with your audience. Salon owners can use Stories to share time-sensitive content, promotions or exclusive behind-the-scenes moments.

Conduct polls or Q&A sessions to encourage engagement and don’t forget to use interactive features like stickers and gifs to add a fun and personal touch.

Stories can help build a sense of urgency and keep your audience consistently engaged.

Effective hashtag strategy

Hashtags are a powerful tool to increase the discoverability of your content on Instagram. Research and use popular industry-related hashtags to reach a wider audience. Create a branded hashtag unique to your salon to encourage clients to share their experiences and tag your salon in their posts.

Additionally, engage with local hashtags to stay relevant and connect with your community.

Connecting with clients

Building a community on Instagram is crucial for salon owners. Respond promptly to comments and direct messages, fostering

Scan me!

a sense of connection with your audience. Encourage clients to share their salon experiences by reposting user-generated content with proper credits.

Instagram advertising

For salon owners looking to expand their reach, Instagram’s advertising features offer a targeted approach. Utilise Instagram Ads to promote your salon, showcase special promotions or drive traffic to your website.

Instagram’s ad platform allows you to target specific demographics, ensuring your content reaches the right audience.

Instagram has evolved into a powerful marketing tool for salon owners, providing an ideal platform to showcase creativity, connect with clients and boost online visibility. By strategically leveraging features such as Instagram Stories, effective hashtag usage, engaging content creation and even Instagram advertising, salon owners can unlock the full potential of this platform, fostering a vibrant online community and attracting new clients in the process.

Embrace the visual nature of Instagram, stay authentic and watch as your salon’s online presence flourishes.

pinkfoxsalonsocials.co.uk

Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence and attract new customers.

What’s New in Nails

Bring on the Happy Vibes for Summer nails

Light Elegance have launched their Summer ’24 collection of gel polishes, hard gels and glitter gels inspired by the iconic care-free vibes of the ‘60s.

The Light Elegance Happy Vibes collection features six crème shades of P+ Gel Polish and Buttercream hard gel and a further six glitter P+ Glitter Gel Polish and LE Glitter Gel shades.

With a bright, vivid palette, the collection features blues, yellows, oranges, pinks, purples and greens.

Light Elegance: www.lightelegance.co.uk

Jaz Moger, owner of @Paintbyjaz and Salon System’s nail expert (www.salonsystem.com) on SS24 nail trends:

“In Spring/Summer 2024 I predict we'll see lots of paired back, understated, classic looks. Minimalistic nail art, French manicures including the double French tip and plain colours such as barely-there neutrals.

“Have a play on your own nails, take lots of pictures and videos to promote on your socials and wave your hands around in the salon to show everyone what you can offer!”

Sweet Squared has launched a new 30-day risk free trial of CND™ Plexigel to enable you to try the professional builder gel range with confidence.

The CND™ Plexigel collection comprises five classic shades that can be used to lengthen, shape, build and protect nails delivering over three weeks of wear.

There are two ‘Try Me’ kit options to choose from, one for natural nails and one created for use with enhancements. In addition, free online education is offered to ensure you get the most out of your trial, plus you’ll receive £20 off your next CND™ Plexigel purchase.

Sweet Squared: www.sweetsquared.com

Bexy Glow reveals new Cover Acrylic additions

British nail brand Bexy Glow has launched new Cover Acrylic Powders in Coloured and Glitter formulations designed to suit all levels of skills from beginners to experienced nail techs.

The brand was founded by nail technicians Becky Willet and Paige Chohan in 2022. “Our aim is to inspire technicians to take chances and dare to do something new or different with their nail sets,” explains Becky.

Formulations are self-levelling, smooth and HEMA-free.

The Bexy Glow collection comprises plain colour and shimmer shades, Perfect Prep nail dehydrator, Perfect Bond acid-free nail primer and Perfect Gloss non-wipe top coat along with essentials including tips, brushes and files.

Bexy Glow: www.bexyglow.com

OPI launch 42 new Infinite Shine shades

OPI has introduced 42 new colours available exclusively in its Infinite Shine formulation of long-wear nail polish. This brings the Infinite Shine collection to 70 shades including 24 iconic OPI hues and four existing Infinite Shine shades.

In addition, Infinite Shine now has an improved vegan formulation providing up to 11 days of wear. Products are now packaged in a new bottle with a dark chrome cap and clean design.

Applying like a polish but giving the shine of a gel manicure, OPI Infinite Shine is chip- and scratch-resistant creating a high-shine plumping effect on the nail. For fast colour changes, it removes easily like a traditional nail polish.

The complete collection comprises crèmes, sheers, shimmers, glitters and metallics in a vast array of colours including Stunstoppable, a metallic bronze; No Chips on My Shoulder, a navy blue crème; and Good Redputation, a pearly red.

OPI: https://trade.opiuk.com

Get the look of a Glitterbels Rock Chick!

Glitterbels has launched its latest collection of Gel Polish shades swapping pop princess for punk princess!

Glitterbels Rock Chick Collection comprises six new shades that take inspiration from leather jackets, ripped jeans and studded belts to help clients amp up their looks this summer and leave them feeling like a rock star!

Colours include Break The Rules, a grungy green; Ripped Jeans, a ripped denim blue; Stage Lights, a dazzling dark shade; Fan Girl, a hot pink glitter; End of the Show, a confetti-type glitter, and Girly Goth, inspired by Glitterbels’ founder Annabel Maginnis who has a girly vibe with a gothic streak!

A look at the leading lights in Builder Gel products

VVersatility, reliability and ease of use have secured Builder Gels as staple products in nail techs’ kits in recent times. Whether strengthing natural nails, adding length when overlayed with tips, or sculpting using forms, Builder Gels enable you to quickly deliver a range of services to all of your nail clients.

BUILT TO LAST

Plus, with a wide range of cover colours available, Builder Gels can be worn on their own for a nude finish or used underneath coloured gel polish. Cured under UV or LED lamps, these adaptable products deliver a hardwearing and long-lasting finish that is sure to secure repeat custom.

When introducing a new treatment, it’s important to undertake appropriate training. Choose an ABT Accredited Training Provider and you can easily add your new Builder Gel services to your ABT insurance and membership for no extra cost.

Be sure to describe your Builder Gel services accurately

When a product becomes popular it’s common for leading brand names to be used to describe it; think ‘Hoover’, ‘Google’ or even ‘Onesie’. There’s a term for this: genericide. However, using a Trademarked brand name as an umbrella term to cover similar products or services is infringement of intellectual property law and could lead to a fine or even prison.

When it comes to advertising your Builder Gel treatments, it’s important you’re aware which brands have trademarked their product names. For example, BIAB™ and Builder in a Bottle™ are trademarked, therefore, unless you are offering Builder Gel treatments using The Gelbottle Inc.’s BIAB™ products, you must not promote your services as Builder in a Bottle or BIAB.

Trading Standards may intervene if descriptions of services you are offering are not accurate or you are infringing someone else’s intellectual property which could lead to prosecution. In addition, the Advertising Standards Authority (ASA) could prosecute if you misrepresent any of your services, for example, you are advertising a branded treatment but using products from another source.

Speak to your product supplier to check the correct terminology to use when marketing your Builder Gel services to avoid any issues.

The Gel Bottle Inc. have launched five new shades in their HEMA-free BIAB™ collection.

The brand’s HEMA-free BIAB™ (Builder in a Bottle™) formulation initially launched last year with six shades along with HEMA-Free Bond Base and Glow Top. The formulation can strengthen natural nails and deliver three to four weeks’ wear time.

New colours include Bon Bon, a creamy pink; Rose, a baby pink; Meringue, a white perfect for French tips; Bebe, a sweet pink; and Choux, a cool mauve. These join existing shades Au Lait, a milky-white; Ballet, a milky pink; Tulle, a silky nude; Merc, a pretty pink; Fleur, a pale pink; and Jolie, a sheet light pink.

Products are available individually and as HEMA-Free Kits for TGB Academy BIAB™ courses.

The Gel Bottle Inc: www.thegelbottle.com

Available in eight shades, Gellux Builder Gels add strength and length to natural nails, can be used for gel overlays and to sculpt with forms or over tips.

This formulation of base and builder in a single bottle enables quick and easy application for building, extending and strengthening nails that lasts for up to 21 days.

Following application, nails can be left with just Gellux Builder Gel for a natural look or Gellux gel polish can be applied over for a more colourful finish.

Salon System: www.salonsystem.com

HONA has launched its third PureBuild™ Collection, adding 10 new hypoallergenic, HEMA-Free builder-in-a-bottle shades.

With a Built-In Primer and Base, the product promises impeccable adhesion, and offers durability whilst enabling you to craft elegant enhancements that last.

The new colours range from elegant nudes to subtle shimmers catering to diverse client preferences and styles.

HONA: www.homeofnailart.com

The Manicure Company is launching a brand new HEMA-free builder gel, Zero Builder Gel™ In A Bottle.

Available in eight shades, the new hypoallergenic formulation isn’t just HEMA-free but also free from DiHEMA, HPMA, TPO and IBOA.

This self-levelling durable builder gel formula applies with ease, self-levels and cures in 60 seconds to create strong and durable nail enhancements that lasts at least three weeks on natural nails.

The Manicure Company: www.themanicurecompany.com

CND™ Plexigel Color Builder technology promises at least three weeks of strength, length and shape without causing damage to the natural nail.

This gel creates natural-looking, thin and light enhancements, and can also be used to repair chips, cracks and splits.

Brushed on from the bottle and self-levelling, there’s a comprehensive collection of cover shades to suit all clients’ skin tones.

The CND™ Plexigel system includes a Bonder, Shaper brush-on gel enhancement, Builder and Protector Top Coat.

Sweet Squared is offering a new 30-day risk-free trial with a choice of two ‘Try Me’ kit options suitable for both natural nail and enhancement techs.

Sweet Squared: www.sweetsquared.com

Crystal Nails Xtreme Superior Builder Gel can be overlayed onto natural nails to strengthen as well used with forms for sculpting and with tips for extending nail length.

It can also be used for refills with stronger coverage.

This hard gel cures under Crystal Nails UV / LED lamps and buffs off for removal.

Xtreme Superior is available in a number of shades including Natural Pink, Cover Pink, Milky Rose and Clear in 15 or 50ml pots.

Crystal Nails: www.crystalnails4u.co.uk

Gelish® Structure Brush-On Builder is a crystal clear builder gel applied from the bottle.

Self-levelling, it can be used to extend nails using forms or tips, applied under gel polish and nail lacquer as an overlay to natural nails, and layered to build curvaceous, strong nails. It has a cruelty-free and 15-Free formulation.

Bubble-free and boasting a 30-second LED cure, this builder gel promises 21+ days of wear with easy soak off removal.

Nail Alliance: www.gelishmorgantaylor.co.uk

OPI Diamond Gel is a three-in-one multiuse builder gel applied from a pot. It can be overlayed onto natural nails to add strength and used to build and sculpt for added weightless length.

Available in Clear as well as a range of OPI’s nudes, whites and pinks, it is applied over Diamond Gel Base for maximum adhesion to the natural nail and finished with an application of Diamond Gel Top for a brilliant shine and protective barrier.

OPI Diamond Gel in Clear can also be used to encapsulate glitters, crystals and embellishments.

OPI: www.opi.com

Vu Shine One Phase Clear Gel is a BuildBase-Shine hard gel that can be used for overlays and sculpting. It has a medium viscosity and is self-levelling.

Available in 30g pots, Vu Shine One Phase Clear Gel can be worn alone or topped with Vu Gel-ato Gel Polish in a range of rich pigment colours.

Vu Nail Systems: www.vunailsystems.com

Artistic Brush-On Builder enables you to brush on length and overlay onto natural nails.

This soak-off builder gel has a self-levelling, bubble-free formulation that creates lightweight, strong and durable nails that last up to 21 days.

It has a cruelty-free, vegan and 15-Free formula and crystal clear colour. Following application you can add a colour layer of Artistic Colour Gloss if your client desires.

Sweet Squared: www.sweetsquared.com

Glitterbels HEMA Free Builder-bel Gel creates strong yet flexible nail enhancements and is compatible with soak-off and hard gels as well as acrylic enhancements and natural nails. The formulation is HEMA-free, vegan and cruelty-free, and is easily applied with or without a bonding agent. It soaks off without any damage to the natural nail bed.

It comes in a choice of 60 different shades so there really is something to suit all of your clients.

Glitterbels: www.glitterbels.com

What’s New in Hair

New vegan leave-in conditioner nourishes curly hair

Vegan brand Mayraki Professional has introduced a leave-in keratin-based conditioner to improve the structure of damaged and curly hair.

Formulated with Hydrolyzed Keratin, Burdock Root, Gotu Kola and Lotus Seed, Mayraki KeraSmooth Leave-in Keratin Conditioner deeply nourishes and gently repairs hair to add vibrancy and increase smoothness to curls.

Eliza Pineda, Mayraki Professional’s in-house expert, comments:

“Our goal in creating Kera-Smooth Leave-in Keratin Conditioner was to provide an easy-touse, vegan treatment that deeply restores and revitalizes damaged hair. The advanced keratin formula smooths the hair for a sleek, healthy finish by blending a unique combination of repair and nourishment. What truly sets this product apart is its lightweight, leave-in simplicity, making it the perfect choice for those who want salon-quality results without the time-consuming effort.”

Mayraki Professional: www.hairmayraki.com

Alterna reveal bond repairing leave-in hair masque Alterna® has added a new leave-in treatment mask to their Caviar Anti-Aging Restructuring Bond Repair collection.

Created to treat damaged hair, Alterna Restructuring Bond Repair Intensive Leave-In Treatment Masque strengthens hair by reducing breakage, provides heat protection and improves shine after just one use. It also increases hair manageability, smoothing cracks and fissures in the cuticle layer and preventing future damage. Results can last up to five weeks.

The masque is formulated with a proprietary blend of Alterna® Haircare’s Caviar exclusive Bond Enforcing Technology, Maracuja Oil, Omegas, Amino Acids and Biomimetic Lipids.

Salon Promotions: www.salonpromotions.co.uk

Daily styling spray increases hair strength

Keratin Complex has launched KCMAX™ Daily Treatment Spray, a lightweight daily treatment that eliminates frizz and smooths hair whilst speeding up blow-drying and styling time.

Formulated with proprietary Keratin technology and free of parabens, the spray is suitable for all hair types and is suitable for colour-treated hair enhancing vibrancy.

Clients should apply the treatment every time they restyle their hair to maintain the longevity of results which include increasing the strength of damaged hair, and enhanced conditioning and hydration.

Rebel Beauty Brands: www.rebelbeautybrands.com

Osmo develop Perma Wave for a gentle demi-wave effect

Osmo has launched its new Ikon Perma Wave Extra Body Acid Wave Perm that promises a consistently predictable soft demi-wave effect and provides a stronger foundation for full-bodied blowouts.

Suitable for normal/fine and/or tinted hair, the treatment combines natural processing with intense conditioning agents that replenish hair.

To achieve best results, Terry Longdon, OSMO Educator, says: “With the increase of big bouncy blow-outs – think Mob Wife and TikTok trends – more clients are looking to get that added body into their hair permanently. We’re not talking 80s tight curls here but enabling your clients to have a good foundation for longer lasting blow-dries.

“Remember, it’s all about the size of the perm rods you use to get the desired curl result. For the perfect result, ensure you develop for the full 35-minutes but ensure you’re allocating a 10-minute curl pattern check throughout. Also, drop the curl rod down a size or two if a definite curl is required.”

The Osmo Ikon Perma Wave kit includes Waving Lotion, Neutraliser and Activator.

Osmo: www.osmo.co.uk

Joico develop super-charging repair masque

Joico® has introduced Defy Damage KBOND20, a hair repair masque with a bond-building action that protects hair against breakage during heat styling and makes hair five times stronger.

KBOND20 is Joico’s most intensive masque/treatment formulated with SmartRelease® Technology, a liposome delivery system that continuously releases repairing, strengthening and protecting ingredients to shield against the cumulative effects of daily styling.

Commenting on the launch, Wendy van der Helm, Education Manager Joico EMEA, says:

“I am truly in love with the incredible shine the product gives. It detangles hair easily without waying down even the finest hair – and no doubt, it works very effectively as a bond builder.”

Xpert Professional: www.xpertprofessional.ie

Alfaparf Milano add to Semi di Lino Sublime Detox line

Alfaparf Milano Professional has added a new shampoo to its Semi di Lino Sublime Detox range for shiny and healthy-looking hair.

Alfaparf Milano Professional Semi di Lino Sublime Detox Detoxifying Shampoo has a vegan and biodegradable formulation designed for intensive and gentle hair cleansing to remove cosmetic product residue, hard water, minerals, chlorine, excess oil, impurities and pollutant particles. Ingredients shield against pollution and UV damage whilst prolonging colour vibrancy.

In addition to the new shampoo launch, upgrades have been made to Semi di Lino Sublime Essential Oil and Semi di Lino Sublime Shine Lotion, which now both have a vegan formula and improved performance for an even higher shine. Plus, Sublime Shine Lotion now also offers heat protection of up to 230°C.

Alfaparf Milano Professional: www.alfaparfmilanopro.com/gb-en

Bouclème develop curl enhancing hairspray

Bouclème has launched its first hairspray created specifically for curls, coils and waves that lose their bounce throughout the day.

Developed over a decade, Bouclème Flexible Hold Hairspray delivers a flexible medium-to-strong, anti-static hold that helps to define curls thanks to 92% naturally derived, vegan ingredients.

Key ingredients include Hydrating Aloe Vera, vegetable protein to prevent and repair split ends and reduce frizz, conditioning Erythritol to improve combability and D-Panthenol – Vitamin B5 to improve hair health by sealing off the cuticle of each strand.

Bouclème: www.boucleme.co.uk

Virtue® launch repairing serum for damaged ends have developed a 360° hair serum that instantly repairs split ends by 98% and prevents against future damage.

Inside the cortex, Virtue® Damage Reverse™ Serum refills lost keratin and fuses broken bonds and keratin protein fibres back together, restoring flexibility and elasticity to help prevent further breakage. In addition, an invisible, weightless shield coats strands to keep the cuticle strong, healthy and intact.

The cream-to-serum formulation features the brand’s patented 100% bioidentical protein, Alpha Keratin 60ku® to promote a healthy hair life cycle and optimal scalp health. In addition, a blend of highperforming ingredients hydrates and retains moisture, restores damaged strands and protects against colour-depletion and the effects of UV light.

Virtue Labs: www.virtueprofessional.com

Get your hands on some new electrical styling tools whilst recycling your old kit responsibly.

HOT STUFF!

When it comes to your tools, choosing the right ones to suit your needs is personal. Hairdryers, flat irons and tongs form a key part of your kit and if you’re using them for hours on end every day, you’ll have your favourites.

With this in mind, if it’s time to upgrade it’s so important to choose wisely from the array of professional level devices available. Considerations include ergonomic design for day-long comfort, weight, adjustable power and heat settings that put you in control, and for hairdryers, noise levels.

“Not only are hair dryers inherently loud devices, they are also utilised extremely close to our ears. These two factors enhance the chances of causing annoyance amongst users and exposes them to an even greater health risk, the loss of hearing,” explain Quiet Mark, an independent approval award programme associated with the UK Noise Abatement Society charitable foundation. Look out for dryers carrying the Quiet Mark (www.quietmark.com) logo.

Plus, you must dispose of your older tools responsibly. The Waste Electrical and Electronic Equipment Regulations 2013 aim to divert electrical waste from ending up in landfill or incineration. Check online (gov.uk/guidance/regulations-waste-electrical-andelectronic-equipment) for guidance and how to ensure you comply.

Alternatively, you can upgrade your pre-loved Cloud Nine, Dyson or ghd electrical hair styling tools sustainably with Cloud Nine’s trade-in service (www.cloudninehair.com/pages/recycle). Not only will you be saving your device from landfill, but you’ll also receive £60 off a selected Cloud Nine tool. Traded-in tools will be reused, refurbished with a new manufacturer’s warranty, repurposed or recycled at Cloud Nine’s recycling centre. The service aims to register 45% of its customers to the programme by 2025.

You should also be aware of Electricity at Work Regulations 1989 which cover the maintenance of electrical equipment. According to the Health and Safety Executive, Portable Appliance Testing (PAT) is not a legal requirement but an employer does have a legal responsibility to ensure that the electrical equipment used by employees is maintained and not dangerous. It’s best practice to monitor the condition of your electrical equipment and you may wish to employ the services of a PAT expert to do this.

The Dyson Supersonic™ features a small yet powerful digital V9 motor for fast drying that sits in the tool’s handle, moving 13L of air each second to create a controlled, high velocity airflow.

To prevent against heat damage to the hair, a glass bead thermistor measures the air temperature 20 times per second, resulting in a natural shine to the hair. It has three precise speed settings for fast drying and styling, regular drying or diffusing and four heat settings including a 28°C cold shot to set styles.

Three magnetic styling attachments are available which rotate 360° for comfortable use.

The Dyson Supersonic™ is Quiet Mark certified (www.quietmark.com) ensuring you deliver a comfortable styling environment for your clients.

Carley Bayne (@carleybaynehair), Hair Stylist and Colourist, comments on the Dyson Supersonic™, saying: “Arm ache is now a thing of the past, how something that light and quiet can be so powerful is a real hairdresser’s delight. I’m gliding over the hair quicker than ever and achieving smooth, silky hair in no time. When I’m moving between salons this is a staple piece of kit that I can easily transport and I definitely can’t live without.”

A specially developed Dyson Supersonic™ Professional model is set to launch shortly.

Dyson: www.dyson.co.uk/commercial/hair-care

Available later this year, the new L’Oréal AirLight Pro has been developed by a team of scientists and hairdressers with tech firm Zuvi. It uses a combination of Zuvi’s patented LightCare™ infrared light and high-speed wind technology to efficiently dry water on the hair surface, which leaves internal moisture in hair strands and up to 33% more hydrated hair.

Equipped with a 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs, the AirLight Pro delivers faster drying times based on feedback from professional stylists, and up to 31% less energy consumption compared to other leading premium hair dryers.

L’Oréal Professionnel: www.lorealprofessionnel.com

The Hot Tools QuietAir™ Power Dryer boasts a motor that’s 30% quieter than the brand’s other dryers and is certified by Quiet Mark (www.quietmark.com).

It features 1875 watts of energy along with three heat settings plus a cool shot button and two speed options. Anti-frizz technology delivers smooth, sleek results, and a quick drying time reduces the risk of over-drying hair.

It comes with a smoothing concentrator attachment and curl diffuser, and for comfort, has an ergonomic handle and lightweight design (0.4 kg).

Hot Tools: https://uk.hottools.com

The Eleven Australia Flat Iron has wide titanium plates with rounded edges enabling you to style more hair at once preventing heat damage whilst creating the sleekest straight hair and polished curls and waves.

The iron has been designed with MCH (Metal Ceramic Heaters) Heating Technology that heat up to 230° C in just 30 seconds, with five adjustable heat settings. Thanks to floating plates, both sides of the iron clamp together, adjusting to any angle, so heat is distributed evenly. It also has a 60-minute auto shut off for energy efficiency and safety.

“These flat irons are larger than traditional straighteners but very slim line and light so not bulky at all, they are great for polishing hair,” says Natalie Crank, Director at HEIR Salon (www.heir-salon.com) and HEIR Education (www.heir-education.com).

Eleven Australia: www.eleven-australia.co.uk

Remington’s PROluxe YOU Adaptive Wand prevents damage during styling thanks to Intelligent StyleAdapt™ Technology that reads hair’s temperature more than 5,500 times per styling session. In addition, the tool’s Super Heating System boasts healthier styling and up to 68% stronger hair. This wand features a 19-32mm conical barrel to create long-lasting glossy curls.

The wand is part of Remington’s PROluxe YOU range which also comprises the PROluxe YOU Adaptive Hairdryer with Diffuser, Slim Styling Concentrator and Wide Drying Concentrator, the PROluxe YOU Adaptive Hot Brush and PROluxe YOU Adaptive Straightener all of which feature the brand’s Intelligent StyleAdapt™ Technology to monitor hair temperature during styling.

Remington: https://uk.remington-europe.com

first hair tool, the HERØ Ionic Technology Hair Dryer, designed to make achieving a bouncy blowout easier.

This ultra-quiet and lightweight hair dryer features a 110,000 RPM motor and 220-240 voltage for fast and powerful drying without causing heat damage to hair, along with a cool shot button for a smooth and shiny finish.

The dryer comes with two nozzle attachments, one of which is extra-large, plus a diffuser attachment. The digital display enables you to easily monitor three temperature settings.

Neäl & Wølf: www.nealandwolf.com

The mdlondon Blow Hair Dryer weighs just 360g but its compact design doesn’t compromise on performance. It dries hair quickly and efficiently thanks to its DCbrushless technology and 1600w of energy however its 76DB silent motor means it’s incredibly quiet. In fact, the mdlondon Blow Hair Dryer is Quiet Mark certified (www.quietmark.com) so you and your clients don’t need to shout to each other!

It has three airflow settings and three temperatures plus a cool shot button for a longer lasting blow-dry, and its reverse motor self cleans the filter to keep your dryer in top condition.

mdlondon: www.mdlondon.co.uk

The new ghd chronos iron promises one stroke high definition straightening or curling results that last 24 hours. It features HD motion-responsive technology™ which identifies how the tool is being used, recognising your styling motions and reacting to ensure the tool’s plates maintain an optimum temperature of 185°C. The latest generation of ceramic heater delivers optimal heat delivery and ultra-gloss floating plates ensures up to 85% more shine on your styles.

In addition, to enable you to craft high definition curls and waves at the tilt of your hand, the wishbone hinge and smooth rounded barrel have been re-engineered.

“The ghd Chronos’ rounded design helps glide your curls into place a lot easier,” comments Hair Stylist and Colourist Carley Bayne (@carleybaynehair). “Other stylers can leave a dent if you’re not careful and will leave the ends slightly frizzy. No other styler can make the curls as bouncy and polished as this!”

ghd: www.ghdhair.com

The Big Bang Theory

Jonathan Andrew

Jonathan Andrew looks at a quick way to update a style with minimal commitment – the fringe!

FFringes are having their moment again. Through the 90’s and 00’s we embraced baby bangs, big, blunt fringes and side sweeping phenomenon – and now we’re seeing a modern-day revival of fringes favouring chic over grunge with a maximalist impact.

Here are three of my fave fringe styles to experiment with this year…

1. Curtain Bangs

Curtain bangs are a great starter option, they can be cut and land to a part of the face your client wants to accentuate; chiselled cheekbones, we’ve got you covered!

Curtain bangs are usually thicker and can skim the eyes or fall lower with the eyes peeking through (think actual sweeping curtains). If clients change their mind, [curtain bangs] can muddle in with layers and can grow out quickly.

People who wear this full bang with aplomb, in my humble opinion, are celebs such Lily Allen, Billie Eilish, Selena Gomez, and of course, not forgetting Claudia and her mega-watt shine (whose fringe is now a talking point of its own thanks to the popularity of BBC The Traitors). If you’re thinking about going full curtain bangs these are all great muses for this fringe variety. Choose products that deliver super shine, such as Fudge Professional Aqua Shine Serum for that enviable glossy fringe.

2. Wispy Bangs aka Baby Bangs

Baby bangs are a kind of try before you buy, so a mini version of fuller curtain bangs – but don’t be fooled by the ‘baby’ misnomer as they still have a big impact, help frame your face and scream coolness.

These can be chic, softer, ultra flattering and your full eyebrows would still be visible through the wisps of hair.

If clients want a lighter, ‘try before you buy’ fringe, this is the one. If you’re loving it, you can add more thickness to it at your next salon visit – think Lily Collins in Emily in Paris as your bang baseline muse.

Using a texture spray such as Fudge Professional Salt Spray will add grit and texture to a wispy fringe.

Jonathan Andrew

“Fringes are going to be big this year as they’re a quick way to update a style with minimal commitment”

3.Side Sweep Bangs

With a gentle nod to the 00’s (Shaznay Lewis and Melanie Blatt from All Saints, we’re looking at you) side-sweeping fringes have now been given a revival to ‘maximalist’ levels.

You’ve got the big boss ‘don’t mess with me’ Griselda (a female drug baron series on Netflix with Sofia Vergara) to the Mob Wife aesthetic, we’ll all be gearing towards this year in hair and make-up. It’s alluring, magnetising and

Side-sweep maximalist fringes have been seen on celebs recently from Emily Ratajkowski to Dua Lipa, and this is a great starter point to add dimension to a somewhat average style and give an instant allure. It’s also a clever way to grow out a former full fringe by flicking most of the volume onto one side.

Just add barrettes, clips or hairspray to keep it in place and give it drama – wear your fringe uniquely and offset with lots of sequins/gold lame and a spot of leopard print! For a stay-put side fringe try Fudge Professional Skyscraper Hairspray for long-lasting grip.

www.fudgeprofessional.com

Jonathan Andrew

Side-sweep maximalist fringes are a great starter point to add dimension to a somewhat average style.

Image: Hair by Jonathan Andrew

Jonathan Andrew is an award winning hairstylist and groomer, and Global Ambassador for Fudge Professional.

As an ABT member, did you know that you can earn points to upgrade your membership level by leaving a review of your ABT experience on Facebook or Google?

Sharing your experience of being an ABT member is important to us as we’re constantly striving to improve our level of service to you as a valued member. Without genuine feedback, we won’t know where any improvement is needed and neither can we reward our ABT team members who have excelled in their service to you!

What you’ll earn:

1 review on Facebook or Google will reward you with 15 points which could upgrade your membership to Silver, meaning you could get bigger discounts off your annual ABT insurance and membership!*

Tell us about…

• How long you’ve been an ABT member

• What your joining, renewal or claims experience was like

• Your experience of using the ABT website

• The benefits of using your personalised portal

• Any member of the ABT team that has gone above and beyond

• Anything else you’d like to share with us and other members

Scan this QR Code to review us on Google or log onto your Google account and search for ‘Associated Beauty Therapists’. On the right hand side you’ll see information about ABT and Google Reviews - Click on this and choose to Write a Review.

Scan this QR Code to review us on Facebook or log onto your Facebook account and open the page for ‘ABTAssociated Beauty Therapists’.

Click on Review and leave your review for us.

Once your review has been viewed by a member of the ABT team, points will be added to your ABT account and your level of membership will be adjusted on your portal.