Beauty & Hairdressing Aug/Sept '23 Issue 10

Wecelebrate Barbiecore chicincosmetics, nails&hair

We are open for business so if you have any queries regarding delivery of our services please do not hesitate to contact us on 01789 773573 or www.abtinsurance.co.uk

info@abtinsurance.co.uk

Our office is open Monday to Friday, 9am – 5pm and we look forward to helping you.

We are In Touch Beautyandhairdressing.co.uk

We are ‘In Touch’ with you through, Beautyandhairdressing.co.uk ABT’s unique membership website that delivers up to date Beauty, Hairdressing, Industry and Lifestyle news. With our designated member area offering tailored benefits, discount and unique content. We are keeping you up to date with ABT’s stance on industry topics as they happen such as, patch testing. The Importance of Consultation Cards, Salon Safety, plus much more with step by step guides to the latest nail trends and products that are available for the season, as well as expert advice if you are looking to diversify your treatment menu.

Personalised Membership

Your very own personalised membership portal where you can climb from blue to beyond and earn points and rewards along the way. A safe place where you can check your insurance details and documentation and it is here you can utilise our ‘Find the Nearest’ marketing tools as well.

Contact Beauty & Hairdressing

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk

Publisher

Dave Horton dave@abtinsurance.co.uk

Editorial

Melissa Dennis melissa@abtinsurance.co.uk

Design Darren Hassett darren@abtinsurance.co.uk

Advertising Sales

Shaun Peaty shaun@abtinsurance.co.uk

01789 336888

07837 206218

Marketing

Amelia Black amelia@abtinsurance.co.uk

Accounts

Tracey Board tracey@abtinsurance.co.uk

35

How High Should Your Couch Be?

Maxine Bridges on how to choose a couch that’s fit for purpose and supports ergonomic working.

38

Hybrid Products: When Less is More

Save yourself time, money and space by swapping to multi-use professional products.

44

Does Cutting Salon Prices Attract Loyal Clients?

Marie-Louise Coster believes discounting treatments creates an unsustainable business model.

48

Why You Need a Social Media Strategy

Alicia Humphries talks you through creating a marketing strategy for your business using social media.

54

How to Nails: Delightful Daisies

Encourage clients to enjoy every moment of summer with this nail framing floral artwork by Julie-Anne Lariviére.

56 Cover Story: Barbiecore!

Come on Barbie, let’s go party! Think pink and embrace the confident and sassy Barbiecore trend.

62

Think Outside the Box to Keep Ahead of the Crowd

Katie Godfrey shares her marketing hacks to promote your beauty or hair business.

68

How to Hair: New Generation Barbie Girls

Andrew Smith on achieving this summer’s boldest and statement-making pink hair colour trend.

70

Beat the Heat Prevent and treat summer hair damage by arming clients with protective and nourishing homecare.

Thank you for your fabulous response to our June/July issue of Beauty & Hairdressing. We love receiving all feedback but when it’s as positive as you have been about our last issue, we’re just buzzing.

It’s something that the ABT team prides itself on and is key to our approach, delivering above and beyond whether it’s ABT beauty and hair insurance and membership, ABT Course Accreditation or your members’ magazine, Beauty & Hairdressing.

Likewise, we know that ABT members understand the importance of delivering the very best customer experiences. This doesn’t just include during appointments in your salon, spa or clinic, it’s also how you service your clients online too. Social media is a vital tool in building your brand and you shouldn’t underestimate how important it is to use your profiles effectively and professionally. As Alicia Humphreys outlines in her article, establishing a social media strategy can give you the edge over your competitors. Take a look at page 48 for the insider’s guide.

This issue’s cover story features, of course, how the hottest movie of the summer is influencing our beauty and hair trends. Barbiecore is all about attitude, channelling positivity and confidence whatever your gender. We knew our industry would go big for the Barbie movie and we haven’t been disappointed. So as we’re swept away to Barbieland, we’re showcasing pro cosmetics, nail and hair products as well sharing Andrew Smith’s advice on achieving this summer’s statement-making hair colour trend –pink of course!

Best wishes, Melissa

ABT Members’ News

ABT accredit Beautiful Brows & Lashes digital courses

Beautiful Brows and Lashes has achieved ABT Accreditation for its Brow Lamination and Lash Lifting digital courses to enable you to become an official BB stylist.

These are the brand’s first online courses, designed to educate students in brow lamination and lash lifting using Brow Bomb products, which are vegan and cruelty-free. Each course includes in depth training, live assessments and online support.

Those new to lash lifting or brow lamination can book the courses individually or as a duo, with each led by Beautiful Brows’ head educators. Students may also purchase a half price kit when booking their course.

If you’re already certified in lash lifting and/or brow lamination treatments using different products, you can undertake the training and convert to the BB brand for a reduced fee.

Beautiful Brows and Lashes:

www.beautifulbrowsandlashesuk.education

Glasgow welcomes CACI’s new Training Centre

CACI International has opened a new CACI Scottish Training Centre in Glasgow’s city centre where it can offer its ABT-Accredited face-to-face education.

The training centre was introduced following demand from CACI’s Scottish salon partners. Commenting, CACI International’s Managing Director, Dean Nathanson, says:

“We found the ideal space in Glasgow’s Bath Street; not only is it centrally located it is also a fantastic training environment to provide CACI system training and Advanced Training.”

ABT Accredited courses offered by CACI include CACI Synergy, CACI Ultimate including Microcurrent, Dermabrastion and LED, CACI Ultra including Microcurrent, Dermal Vibration and LED, and the CACI Classic four-day Microcurrent course.

CACI International: www.cacibeauty.com

Come and see us in Manchester at Professional Beauty North

ABT is excited to announce we’ll be exhibiting at Professional Beauty North on Sunday 24th and Monday 25th September and we’d love you to join us.

The trade-only event takes place at Manchester Central and will showcase 100s of new products along with three live stages.

As usual, ABT Members attending the show can take advantage of some fabulous member-only benefits including access to an ABT sponsored VIP lounge at the show. Here you’ll find somewhere to take the weight off your feet after all those hours of networking, shopping and watching treatment demos, plus you’re invited to collect your free Goody Bag!

Each ABT Goody Bag includes products, vouchers and discounts from ABT Accredited companies and brands. Grab your free Goody Bag at the show whilst stocks last, available to existing and new ABT members.

There’ll also be a host of ABT-Accredited companies exhibiting at Professional Beauty North, check out www. beautyandhairdressing.co.uk to see their exclusive show offers.

Tickets to the event are free of charge and ABT Members can claim theirs by using the exclusive booking link below.

Professional Beauty North Tickets: Visit: https://bit.ly/3D11qTW

Welcome to The Gel Bottle as Accredited Training Provider

The Gel Bottle Academy has achieved ABT accreditation for its face-to-face nail courses and is celebrating by offering 20% off course bookings until 31st August 2023.

ABT Accreditation shows that a course has been approved as meeting ABT’s strict accreditation criteria, so that upon successful completion, students can gain ABT membership and insurance.

The Gel Bottle’s ABT-Accredited courses include Beginners Gel Polish, Beginners Gel Extensions, Builder in a Bottle Natural Nail, DesignEX Pro, E-File, Full Gel Bottle, Gel Extension Conversion and Gel Polish Conversion.

Commenting, Daisy Kalnina, Founder and CEO of The Gel Bottle Inc., says:

“With ABT’s specialist knowledge and history of supporting beauty professionals, this partnership is here to form the future of the beauty industry, giving our courses, educators and TGB Academy graduates the ABT seal of approval.”

The Gel Bottle Academy: www.thegelbottle-academy.com

ABT celebrates members’ success at

Gel Tech of the Year

sponsored by Bio Sculpture Gel & Evo: Catriona Leith - ABT Member

Polish & Paint Artist of the Year

sponsored by BrillBird: Kamila Borowiec - ABT Member

Nail Stylist of the Year

sponsored by OPI: Alice Nali – ABT Member

Gel Polish Stylist of the Year

sponsored by Salon System Gellux: Jiak Hing – ABT Member

Home Nail Salon of the Year

sponsored by Nails Laundry: The Nail Shed, Bolton - ABT Member

Winners of the Scratch Stars Awards 2023 are:

L&P Tech of the Year sponsored by Glitterbels: Mino V

Mixed Media Artist of the Year sponsored by Kirsty Meakin: Melanie Lewendon

Natural Nail Specialist of the Year sponsored by The Nail Lab: Lucy Price

Educator of the Year sponsored by Sweet Squared: Victoria Trafford

Nail Salon of the Year sponsored by The GelBottle Inc.: Townhouse, Knightsbridge

Nail Team of the Year sponsored by Sweet Squared: OPI Education Team

Mobile Nailist of the Year sponsored by SOS Beauty: Clare Woodcock

Nail & Beauty Salon of the Year sponsored by Gelish: Beauty At The Gate – Lincolnshire

Social Media Star of the Year sponsored by Halo EasiBuild: Kirsty Meakin

The Nail Business Mentor Award sponsored by LCBT: Joanna Tompkins

The Shooting Star Award presented by Scratch magazine: Mino Vo

Services to the Nail Industry presented by Scratch magazine: Samuel and Samantha Sweet

In addition, ABT Member Kamila Borowiec also placed second in The World’s Star Nail Artist competition:

1st place: Katy Pottle, UK

2nd place: Kamila Borowiec

3rd place: Monika Kupień, UK

4th place: Gemma Dawson, UK

5th place: Laiying Liu, China

“Absolutely amazing! Taking the Full GelBottle course is one of the best investments I have ever made!”

– JOYCELYNE

“I have completed the Full GelBottle course and I left with so much more confidence in my abilities to produce high quality work.”

– SHANNON

“As a complete beginner I left the course feeling confident and ready to start my new business.”

– NINA

Beauty & Hair News

“Although KLM was the ‘canopy business’, it was behind the scenes and we’ve led on a brand basis. Now we want to position Beauty & Skincare Essentials as the lead and position brands within while maintaining their individuality and unique qualities. It’s business as usual but with a difference!”

Beauty & Skincare Essentials: www.beautyandskincareessentials.com

Uniform brand partners with Sizer to make shopping online easier

Uniform brand Fashionizer Spa has introduced a handy AI tool to help you choose the right size of workwear for you and your team using your mobile phone. The company has partnered with AI body measuring tech company Sizer, which enables users to capture body measurements and then delivers accurate size recommendations.

Customers scan the QR Code found on Fashionizer Spa garments to download the Sizer app, which then collects images to determine an individual’s exact body contours. Sizer then delivers personalised recommendations of Fashionizer Spa products in line with the brand’s size chart.

Shopping online this way means you can choose the most suitable items in a more sustainable way, without returning items and increasing wastage.

Fashionizer Spa: www.fashionizerspa.com

Seaweed supplement brand enters spa market

Doctor Seaweed has introduced its supplement range into spas, starting with the Serenity Spa at Seaham Hall in County Durham.

Marine Biologist and Doctor Seaweed founder Dr Craig Rose PhD shared his insights on seaweed as a powerful superfood at a launch event held recently at the spa. He was joined by Leon Trayling, director of Hebridean skincare brand ishga, who talked all things seaweed and wellness.

Commenting on the Doctor Seaweed launch into the spa sector, Dr Craig Rose PhD says:

“The introduction of Doctor Seaweed’s supplements into spas supports the client’s wellness journey, whether that is to relax and unwind, detoxify or rejuvenate, we are delighted to be part of making people look and feel wonderful.”

Doctor Seaweed: www.doctorseaweed.com

Alfaparf Milano acquires Xpert Professional

Italian company Alfaparf Milano has acquired Xpert Professional UK and Ireland, and announced plans to open a new training centre in London.

Established 42 years ago, Alfaparf Milano operates in over 100 countries with 25 subsidiaries and in excess of 200 distributors. Xpert Professional has distribution centres in Manchester and Co. Kildare, Ireland, along with state-of-the-art training centre Accademia in Dublin.

Xpert Professional’s founder, David Donnellan, will remain as Managing Director. He says:

“This acquisition will continue to strengthen the portfolio of our brands across the UK and Ireland and shows the commitment of Alfaparf Milano to investing into both countries and the industry in general.”

Xpert Professional: www.xpertprofessional.co.uk

Credit: www.alfaparfmilanopro.com

Alfaparf Milano: www.alfaparfmilanopro.com

International Dermal Institute to host hormonal skin webinar

The International Dermal Institute (IDI), the education arm of Dermalogica, is hosting a series of monthly webinars to provide skin care professionals with the latest knowledge on a range of common skin concerns.

On Monday 18th September at 8pm BST, IDI Education Manager Gladys Sambo will be discussing Hormones and the Skin: Puberty and Pregnancy looking at the changes that occur in the skin during these times.

Topics for future webinars include the menopause and the skin (October) and achieving advanced results with chemical peels (November). The webinars are open to all skin professionals regardless of which brands you work with.

Dermalogica:

https://pro.dermalogica.co.uk

Phorest launch industry first social media manager

The Phorest Summer Collection of software is now live offering a suite of new features to help making running a business easier.

An industry first, the Phorest Ads Manager allows you to run social media ads via Facebook and Instagram through the Phorest system targeting specific clients and adding an extra layer to your marketing strategy.

Plus you can now get a greater understanding your business, thanks to the addition of two more dashboards on the Phorest Reports function.

The Premium Consultations feature means you can enhance your customer care offering Before & After photos, Facemapping and a Mark-Up functionality. In addition, your clients’ shopping experience can be improved through the Expert Recommendations function with the ability to send links to recommended products directly to clients.

The company has also refreshed its popular app, launching PhorestGo 2.0 with added capabilities enabling you to manage appointments, access reports and action marketing from your phone or tablet.

Phorest: www.phorest.com

The beauty of no nancial outlay.*

Intense Pulsed Light therapy is a non-invasive, fast and permanent treatment for managing unwanted hair and other skin conditions. We o er a number of supportive ways for you to use a SkinBase™ Intense Pulsed Light machine in your salon. By far the most popular option is our unique pay-as-you-go system. With pay-as-you-go plans starting from £38* a week, simply choose the plan that’s right for you and receive accredited training, plus a FREE marketing support pack - all with absolutely no capital outlay.

*minimum weekly payment of £38+vat

Leeds barber wins Fellowship Sassoon Scholarship

Barber James Kendell from Collective Studios in Leeds has been announced as the winner of this year’s Fellowship Sassoon Scholarship. Joanna Jones from Empress Hair Studio in Scarborough was named Runner-up.

By winning the Fellowship Sassoon Scholarship, organised by The Fellowship for British Hairdressing, James can now choose which Sassoon Courses he would like to undertake, with his travel and accommodation costs covered courtesy of Mutu.

Commenting on his win, James Kendell says:

“Winning this Scholarship is a life changing achievement for me both personally and for my career…I have always strived to attend the Vidal Sassoon Academy for their renowned education. Due to having a young family this unfortunately has not been possible. The financial support offered from winning the scholarship is now making this possible for me to learn from some of the industry’s best!”

The Fellowship for British Hairdressing:

www.fellowshiphair.com

Everlasting Brows marks 10th year of success

Permanent Make-Up (PMU) and Microblading brand Everlasting Brows is celebrating its 10th anniversary.

Founded in 2013 by Kintija Belska and Monika Ludwiczak with the mission to improve standards within the PMU and Microblading sectors, Everlasting Brows now offers a range of pigments, tools and training.

Commenting on their decade of success, Kintija Belska says:

“Over the past 10 years, we have been on a mission to reinvent the Microblading and PMU industry. We have worked tirelessly to set standards to improve the way that the industry operates today, from safe salon procedures, true to colour pigments, double sharpened blades, quick and symmetrical brow mapping technique, sterile disposable tools to accredited educational programmes run by leading industry experts worldwide.”

Everlasting Brows: www.everlastingbrows.com

Hive of Beauty celebrates 30th anniversary!

Congratulations to Hive® of Beauty, which is celebrating its 30th anniversary as a professional beauty supplier.

The British brand developed its first product, the Beehive styled wax heater, in 1993 helping to raise the bar for professional waxing in salons. This led to the creation of specially formulated “honey” waxes and a full range of depilatory products.

Today Hive® has a worldwide customer base and offers a full range of Hive® Wax heaters and waxes plus Hive® Lash which comprises lash tints and a dual lash lift system, and Hive® Solutions skin, massage, manicure and pedicure products.

Expanding its portfolio further, Hive® recently introduced two established British brands to its collection; Oritree® professional waxing products and Pashana® hair lotions, tonics and colognes.

Hive of Beauty: www.hiveofbeauty.com

Laser expert Kevin Williams introduces educational platform

Kevin Williams Laser Expert (kwlaserexpert), a provider of online laser courses, has launched its comprehensive platform to deliver accredited courses, exclusive membership benefits and an educational mini-series. kwlaserexpert offers courses at levels 4, 5 and 6 covering essential areas such as hair removal, skin rejuvenation, vascular lesions and tattoo removal with a focus on practical skills and theoretical knowledge.

kwlaserexpert members also gain access to exclusive benefits including substantial discounts on courses with free access to an engaging and informative miniseries exploring the laser industry. Non-members can access the series for a fee.

Kwlaserexpert: www.kwlaserexpert.com

BECKER SOLINGEN

Beauty Expression is proud to introduce Becker Solingen manicure and pedicure tools.

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Using the ABT logo to market your courses

How you can make the most of using the ABT branding once your beauty and hair courses achieve ABT Accreditation.

If you’re a training provider, achieving ABT Accreditation for your beauty, nail or hair courses demonstrates the treatments you’re teaching are insurable at a professional level. In addition, you can also rely on ABT’s industry standing to enhance your credibility as a training provider.

ABT is a leader in the beauty and hair insurance sector and the brand is widely recognised across the UK. ABT is the ‘go to’ provider of membership and insurance services for beauty therapists, nail technicians, hairdressers and barbers. In fact, ABT is the choice for over 18,000 beauty and hair professionals and business owners, educators and students.

By demonstrating to potential new learners that your courses are ABT accredited, you’re giving them the peace of mind that once they’ve successfully completed your courses, they can easily gain professional

insurance to offer these treatments to clients.

Therefore, using the ABT logo should be a key part of your training school’s marketing plan.

Where can you use the ABT logo?

The use of the ABT logo is exclusive to companies and training providers who have successfully achieved ABT Accreditation for their face-to-face and/or online training, therefore making your courses stand out from any unaccredited competition. Please note that you must only use this logo in relation to courses for which you have gained ABT Accreditation.

Upon successfully gaining accreditation, you will receive a set of marketing assets for you to use freely, which will include a copy of the ABT Accredited logo.Let’s look at how you can make the most of using the ABT logo…

#1. On your course certificates

The first and most important place to use the logo is on your course certificates. We ask that you display the ABT Accredited logo on your certificates to show the courses are accredited and insurable by ABT. This makes it super easy for students to see where they can gain insurance. Worried about our blue logo ruining your colour scheme? Don’t worry, we have you covered...we have the option of black and white logos too!

#2. On your course material

We also encourage you to use our logo on your course material and to mention your accreditation status throughout the course.

#3. On your website

You can also display the logo on your website. When students are looking to book a course with you, it’s really important to let them know where they can gain insurance once the course is complete. Adding our logo on to the course information page will

give them reassurance that your courses are approved and insurable and will make them more inclined to choose you as a course provider.

ABT Accredited Training Providers receive an exclusive discount code, specific to your training school, for your students to receive a discount off ABT membership and insurance when successfully completing an ABT Accredited course.

#4. On your social media

Social Media is a great way to promote your courses. By adding the ABT Accredited logo and tagging @abtinsurance, we will be able to engage with the post to show our members we support your courses.

When offering education, ABT Accreditation can play a key part in marketing and successfully running your courses. It’s a simple, low cost and efficient way to show your potential students that you are approved and endorsed by the UK’s leading beauty insurance membership and insurance provider.

The ABT Accreditation team are on hand Monday to Friday 9am to 5pm to answer any questions,process your applications and offer support. Contact them at accreditation@abtinsurance.co.uk

HAIR & BEAUTY EDUCATORS

Educator training for Beauty and Hair Professionals

in the Hair & Beauty Industry to the next level

Our Training courses have been developed to give you all the teaching techniques that you will require to train others in the treatments that you are certified in. As well as getting a full understanding of how to teach in the industry, we will go through how to create training manuals, lesson plans and support you with the accreditation process. We will recommend the best accreditation company for you based on your certificates and experience so that you can start delivering training as soon as possible. Our courses can be delivered on a one to one basis or in a group.

Our course is assessed by workbooks and a micro teach.

ABT Accredited Award in Education and Training - £499

www.sargenttraining.co.uk

info@sargenttraining.co.uk

Call 07917 811287 Quoting ABT10

Our educator courses will help take your career

What’s New in Beauty

Ciaté London introduce skin nourishing tinted lip jelly

Ciaté London has built on the success of its Dewy Range to launch hydrating Ciaté London Dewy Gloss Tinted Lip Jelly.

Available in four versatile shades of blossom pink tint, berry tint, chilli-red and a neutral nude, these new lip jellies nourish the lips whilst delivering a subtle wash of colour that’s not sticky or heavy to wear.

The oil-gloss hybrid formulation is infused with Ciaté London’s exclusive Triple-R Complex of Raspberry Seed Oil, Hyaluronic Acid and Squalane, to rejuvenate, replenish and renew the skin.

Commenting on the launch Charlotte Knight, Founder and CEO of Ciaté London, says: “With this gloss, we wanted to resolve the issue of that dehydrating after-effect you feel once the gloss wears off. This new, nourishing jelly formula is created with this in mind - the solution to that drying feeling is this skincarelike boost for your lips. Sheer perfection!”

Ciaté London: www.ciatelondon.com

Buttercups reveal Summer/ Autumn uniform styles

Buttercups Uniforms has introduced four new styles, new fabric and new colours to its range of salon and spa workwear.

New styles include the B670 Chic Triangle-Detail Tunic which features a V neckline in a choice of two environmentally-friendly fabrics, the 2Life ECO breathable fabric wholly made from recycled plastic bottles and Natura “synthetic cotton” offering durability and colour fastness.

Also new is the B392 Zip Front Tunic with Pockets in black or navy bistretch fabric, plus the B620LS Waist-Detail Tunic with Long Sleeves in black and navy.

And that’s not all, new colours have been introduced in three of Buttercups’ most popular tunic styles: the B037 V Neck Tunic in bistretch purple as well as classic navy and black, the B035E High V Neck Tunic in a stylish silver grey shade and the B320E V Neck Linen-Look Tunic which now comes in black premium Santiago linen-look fabric.

Buttercups Uniforms: www.buttercupsuniforms.com

Beauty Made Easy reveals plastic-free vegan lip balms

A new collection of plastic-free lip balms has been introduced by Danish brand Beauty Made Easy. Formulated with 100% natural and vegan ingredients that are rich in antioxidants and essential fatty acids, the brand has created a range of new balms that lock in moisture, soothe dryness and restore the lips’ natural suppleness. Key ingredients include seed oils sustainably sourced as a by-product from the juicing industry, Shea Butter, Coconut oil and vitamin E. The products are free from harmful chemicals, parabens and artificial fragrances. Created for salons to retail, Beauty Made Easy Lip Balms come in a choice of Berry, Sweet, Lavender and Hemp, and 100% vegan Watermelon, Ice Cream, Strawberry and Lemonade.

Products are packaged plastic-free to minimise their impact on the environment, realising Beauty Made Easy’s pledge to become 100% plastic-free by 2023.

Beauty & Skincare Essentials: www.beautyandskincareessentials.com

Just Wax Expert formulate Watermelon waxes

Salon System has added new limited addition Watermelon Strip Wax and Hot Wax Beads to its Just Wax Expert range.

Formulated with Cucumber extract for its hydrating properties, the new Hot Wax is a professional grade strip wax that has an extra fast set with a balance of flexibility and firmness. It has a smooth gel texture and a low working temperature, and because it can be applied super thinly on delicate/ intimate areas, it allows comfortable and quick hair removal without any stickiness.

Just Wax Expert Watermelon Strip Wax is also formulated with Cucumber extract with a watermelon aroma and green colour. It is fast-setting and flexible on the skin enabling clean and easy hair removal. Suitable for use on the face and body, it’s comfortable on sensitive skins thanks to its low allergen and Rosin-free formulation.

Salon System: www.salonsystem.com

Harley gets fruity with summer berry hot wax

Professional hair removal brand Harley Waxing has developed a fruity Hot Wax which combines the invigorating scents of summer berries with a smooth texture.

This Hot Wax has been created by Harley for use on smaller areas including the face and underarm, and for intimate wax treatments including bikini, Hollywood and Brazilian. It glides over skin removing hair as short as 1mm.

This Micromica liposoluble depilatory wax is formulated with pine tree resin, beeswax and essential oils, and has a low-melt temperature.

For best results, use Harley Summer Fruits Hot Wax with the brand’s PreWaxing and After Care Oils.

Harley Waxing: www.harleywaxing.co.uk

RefectoCil unveils new brown palette of lash & brow tints

RefectoCil® has introduced Intense Browns, a new range of professional brow and lash Base Gel Tints.

The new formulations deliver semi-permanent tint to lash and brow hairs and can also be used to tint the skin in full and ombre brow treatments for a more intense and customisable make-up effect.

The brand has created a mild formulation that’s suitable for use on clients with sensitive skin and eyes or prone to allergies.

The Intense Browns collection is available in four shades: Ash Brown, Chocolate Brown, Dark Brown and Black Brown, with colour lasting for up to six weeks on lashes and brow hairs and 10 days on the skin.

Each tube contains product for up to 60 applications, with the Base Gels being used as part of RefectoCil’s brow and lash treatment protocols. Patch tests should be carried out in line with the manufacturer’s guidelines and training.

Salon System: www.salonsystem.com

Italwax

distinctive components.

Italwax Flex is characterized by very high plasticity when applied in a thin layer with a spatula on large surfaces. This wax forms a thin film on the skin, which grabs all the hairs and guarantees firm adhesion with the waxing strip. There is no sticky feeling after the procedure.

Waxing with Italwax Flex wax is less painful for the client, compared to classic soft waxes, because Flex does not adhere to the skin.

What’s New in Skincare

Dermalogica develop sunscreen that minimises pores

Dermalogica has introduced a new multi-benefit mineral sunscreen that also supports healthy-looking pores.

Dermalogica Porescreen SPF 40 is formulated with Zinc Oxide to protect skin against UVA and UVB rays. The 100% mineral sunscreen is blendable and suitable for different skin tones.

The formulation is enriched with antioxidants and 2% Niacinamide which helps to reduce sebum oil and strengthens the skin barrier and reduces Transepidermal Water Loss (TEWL). This helps to reduce the appearance of pores and hydrate skin for improved texture. Other key ingredients include Green Microalgae, Squalene and Vitamin E.

Dermalogica:

https://pro.dermalogica.co.uk

+serumology introduce Ocean Retinol anti-ageing serum

Professional only skincare brand +serumology has introduced a new retinol based facial serum.

+serumology Retinol Professional Facial Serum is 100% plant-based and formulated with Ocean Retinol derived from Seaweed Kelp Complex. This targets the signs of ageing by increasing the levels of collagen in the skin.

In addition, Organic Pine Oil targets blemishes, acne and eczema, reducing inflammation as well as soothing any pain caused by breakouts. Skin is also protected from damaging free radicals. With continued use, this new retinol serum reduces the appearance of fine lines and wrinkles, pore size is decreased and skin tone more even whilst also becoming smoother and softened.

+serumology: www.maskology.co.uk

WHY CHOOSE CELESTETIC?

Celestetic was started from the observation that today’s beauty and aesthetic market is saturated with attractive, but often unserious offers. In the midst of gadgets, untested and non-compliant devices, products containing inactive and sometimes skin irritating ingredients, celestetic. brings a reliable solution to the demands of aesthetic professionals. celestetic. was born out of the desire to develop a brand of truly effective antiaging and beauty treatments and technologies for the face and body. That’s why we developed the sciencebased aesthetic approach. An approach that consists of acting on the signs of aging and skin imperfections through a series of non-surgical and non-invasive techniques, all inspired by aesthetic medicine. Giving the skin everything it needs to regenerate its cells, stimulate its functioning and preserve its natural balance. These techniques (peeling, mesotherapy, microneedling, photo-biomodulation,...) have been studied as they were developed, and numerous independent scientific studies have proven their effectiveness. In addition, we offer our clients the support and follow-up necessary to ensure perfect mastery of these techniques and visible results on their clients.

www.celestetic.co.uk

Dermalogica develop on-the-spot breakout treatment

Dermalogica have released their answer to overpackaged pimple patches with the launch of Deep Breakout Liquid Patch, a go-to treatment for deep, painful breakouts.

Whilst pimple patches are often visible on the skin, this potent Sulphur-based treatment dries to form a semi-permeable, skinmimicking film barrier in just a minute. It allows air flow whilst also protecting skin from pollution, irritants and bacteria.

The liquid is formulated with 5% Colloidal Sulphur to combat breakouts and 4% Niacinamide to soothe and fade post-breakout scarring. Camphor delivers a cooling sensation to the skin, and proprietary TT Technology and calming Polylysine support the skin’s natural microbiome to minimise oil. In addition, Pomegranate extract, rich in polyphenol, helps smooth the skin.

As a bonus the product is safe to use during pregnancy unlike some other Salicylic Acid spot treatments. Clients should apply a small amount directly to the skin at the first sign of breakouts.

Dermalogica: https://pro.dermalogica.co.uk

Phytomer expands Cyfolia bio-organic skincare range

Marine skincare brand Phytomer has launched two new products to its Cyfolia bio-organic range aimed at caring for ageing skin.

The new products include Cyfolia Youth nourishing eye cream formulated with waxes, vegetable butters and sesame oil, and Cyfolia Contour facial moisturiser which has a balm-like texture and aromatic notes of bergamot, lavender, mint, geranium, juniper berry and sage.

The formulations offer dual protection against visible signs of ageing and High-energy Visible Light (HEV), also known as blue light from smartphones, tablets and television screens. The products’ key effects include natural skin exfoliation, enhanced skin luminosity, restored skin density, increased collagen synthesis and minimised collagen degradation.

In the salon or spa, Cyfolia Youth and Cyfolia Contour can be incorporated into Phytomer’s Organic Radiance Plumping Facial.

Beauty & Skincare Essentials:

www.phytomer.co.uk

New masque makes microcurrent more accessible

Bio-Therapeutic has launched a new Hyaluronic Repair Face Masque, a copper infused gel masque that delivers intense skin nourishment while also acting as a conductive medium for advanced microcurrent services.

The masque features a unique complex of three peptides to reduce the signs of premature ageing and support optimum skin health. In addition, the skin care formulation includes hydrating Hyaluronic acid, Skullcap, Gotu Kola, Peony root and Liquorice.

The anatomically optimised gel sheet can be used alone or with the Bio-Ultimate Platinum® or bt-nano® microcurrent units, enabling skin professionals to tailor treatments and express services.

Bio-Therapeutic Europe: https://bio-therapeutic.online

Natural Danish skincare range introduced

Beauty Expression has introduced Danish brand Lykkegaard Skincare to their portfolio of products created to combat signs of ageing, soothe sensitivity and achieve a clearer complexion.

The brand offers a wide selection of products, including the Free From Skincare Silver Award winner 3-in-1 cleanser along with serums, moisturisers, body washes and exfoliators, sun care products and self tan.

Developed by Mette Lykkegaard, who has a background in environmental law and organic ingredients and certifications for beauty products, Lykkegaard Skincare is formulated using natural and organically farmed ingredients. The full range is produced in line with the brand’s ethical and sustainable ethos, and following the founder’s philosophy that skin care should be easily accessible to all.

Beauty Expression: www.beautyexpression.co.uk

Therapy furniture expert Maxine Bridges advises how to choose a couch that is fit for purpose and supports ergonomic working

DDay in, day out, the therapist community is working incredibly hard helping others to feel/perform better and, in the process, often neglecting their own needs. Turning the therapist into the patient is not a good outcome and needs to be avoided!

Couch height, whether from working for long periods at the wrong height or from prolonged bending down to adjust the height, can result in back problems for a therapist.

In an ideal world, it is best to have either an electric or hydraulic couch as they offer incredibly flexible height adjustment, through a greater range, at the press of a button or pedal. As an example, the Affinity Diva Prima all electric couch moves through an impressive range from 17.5” to 37.5” (44.5-95cm). However, we do appreciate that having the luxury of an electric or hydraulic couch isn’t always an option whether it be due to budget, space/ location or modality (i.e. mobile working).

Looking at portable massage couches, typically they will usually offer a height range between 24” (61cm) to 33” (84cm). Although there will always be exceptions to a rule, this range should provide practical working solutions for a number of different therapists carrying out different treatments.

How high should your couch be?

Adjusting your couch to its optimum height

Although this won’t apply to everyone using a massage couch, the general guide to finding optimum working height is to stand straight with your arm down by your side and to have the couch height set at the level of your clenched fist. However, the size of the client and the treatment you are carrying out will of course play an important part in determining this as some treatments are carried out with the therapist seated and others involve the therapist on the couch with the client. Another consideration related to height adjustment is the way in which the height is adjusted. If the push button/ pedal of an electric/hydraulic couch is not an option, then, in another attempt to prevent the therapist from hurting their back and becoming the client, look for the easiest/quickest adjustment. Historically wooden couches will feature a leg extender/thumb screw system. Although they might all look similar, there are a number of different types depending on how much you are willing to spend. As you would expect, the more expensive couches will offer a far quicker/more user friendly system with features such

Portable massage couches will usually offer a height range between 61cm to 84cm which should provide practical working solutions.

as one thumbscrew rather than two, and the screws will be rubberised rather than shiny plastic, as rubber won’t slip between the fingers and double the adjusting time. It is a misconception that two adjusters are required on each portable couch leg to offer better stability. A well-constructed, quality couch can offer maximum stability with only one adjuster per leg.

On an aluminium couch the preference is for telescopic legs with a push button system. Again, the more expensive couches will tend to be easier/quicker to adjust. They have additional, well thought out features such as shaped legs to stop the lower leg extender from rotating through 360° which can result in the button getting lost, and a clever spring mechanism inside the leg to push the button back out (some can get stuck in).

Should you have any questions relating to couch height, you should always contact your couch supplier to ensure you’re looking after your own back health and you’re working with the right couch for your needs.

Maxine Bridges has 22 years’ experience in the massage and beauty therapy sector, and is Sales Manager for UK brand Affinity who supply a comprehensive range of therapy couches.

www.affinityequipment.co.uk therapy-essentials@certikin.co.uk

Save yourself time, money and space by swapping to multi-use professional products

At a time when we’re all looking to work more efficiently, saving time and costs, we need to get the most out of every product we invest in. An increasing number of brands are recognising the need for their products to go the extra mile and perform more than one function whilst still delivering the high quality results that as a professional results you demand for your clients.

Whilst it could be easy for a brand to simply market unexpected secondary results from a product, it’s important that for professional use you’re choosing multipurpose products that are specifically formulated to carry out more than one job. It could be a cleanser that also removes make-up eradicating a two-step cleanse, products the perform just as well on lashes as they do on brows , or a lacquer specifically formulated to strengthen natural nails. There are several reasons why choosing a multi-use product may be a good option for your treatments.

When less is more

Save yourself money

There’s no hiding from the rise in costs we’re all experiencing, whether it’s utilities, rent or mortgage payments or increases that your product supplier has no choice but to pass onto you. If you find you need to cut some spending, investing in products that you can use for more than one job may help to reduce your costs without comprising on the quality of your treatments.

You’re also not holding up capital by stocking more products than you need.

Save yourself some space

Many salons are down-sizing or creating more space in their existing premises to rent out rooms, and now simply don’t have the space to store a huge range of products. Plus, you may have a small treatment room with a limited working area. Beautiful Brows & Lashes’ Bella Delaney believes that swapping to dual-use lash and brow products can help when you’re working in limited space. She says:

“Picture this: you have a slot booked for a brow lamination and lash lift on one of your clients. You need to perform both treatments at your workstation. You only have one table, one hour, double the number of products you need and not enough space. You’re

mixing different solutions, tints and serums for brows and lashes, you become cluttered and the clean-up takes longer than the actual treatment. Or you could pop open one of the BB Duo sachets/tints and use the same product for both treatments – saving you time, space and stress.”

Use the time saved to tailor your treatments

When you’re using a product that has a multiaction, it can shorten a step within a treatment that then enables you to add in something extra to give your client a more luxurious experience. For example, if you usually carry out a double cleanse at the start of facial, switching to a cleanser that requires just one application could free up some time for you to add in a longer facial massage.

Alternatively, ‘time is money’ as they say, so reducing the time it takes to perform your treatments may mean you can fit more appointments into your daily column. Use the time saved to benefit your business as you need

To help you choose the right products for your treatments, some of the leading professional brands share their latest multi-use formulations in our product round-up…

“Brands recognise the need for products to go the extra mile and perform more than one function”

Dermalogica HydroMasque Exfoliant

Dermalogica’s HydroMasque Exfoliant is an exfoliant and hydrating masque in one. In just a single step, it exfoliates the skin thanks to Bamboo and hydrates courtesy of Snow Mushrooms and amino acids derived from Sugar Beets.

Dermalogica say that this five-minute masque works more efficiently than a two-step exfoliation and hydration regimen. Skin is left smooth and renewed with a luminous finish.

Dermalogica: https://pro.dermalogica.co.uk

Brow Code Hybrid Dye

Brow Code Hybrid Dye has been developed for Professional Brow Stylists to stain the brow hair and skin with the intensity and long-lasting results of Henna but with the ease of a tint.

Its natural ingredients include Henna, Rose Extract, Saffron, Aloe Vera and Lemon Essential Oil. Available in nine shades, each is formulated with a warm undertone to deliver longer lasting results: up to 10 days on the skin and up for six weeks on brow hairs.

Brow Code Pro: www.browcodepro.com

Bomb Duo by Beautiful Brows and Lashes

Bomb Duo by Beautiful Brows and Lashes was specifically created as a dual-use product range for lash and brow technicians, enabling you to use the same products for brow lamination, tinting and lash lifting treatments.

The collection includes Step 1, Step 2 and Step 3 of the Brow and Lash Bomb treatment and a Duo adhesive bonder that can bond both brows and lashes into position for lamination and lifting.

In addition, the Duo Brow and Lash Toxx

Aftercare System features a serum to condition both brows and lashes after treatments.

Beautiful Brows and Lashes:

www.beautifulbrowsandlashes.com

OPI Nail Envy

OPI has reformulated its best-selling Nail Envy Treatment and now it not only strengthens nails but also delivers intense colour without the need for an additional layer of polish.

Infused with biotin, calcium and vitamins A, C and E, the latest generation of OPI Nail Envy® also includes Tri-Flex Technology™ with layer-building strength to protect and reinforce natural nails.

Nine new shades have been added to the collection comprising OPI favourites Big Apple Red and Alpine Snow! along with Nail Envy exclusive hues of bold magenta, deep red pearl, dark navy pearl and a nude crème.

OPI: https://trade.opiuk.com

Hive Pre & After Wax Soothing Oil

Hive Soothing Oil has recently been reformulated so that now it can not only be used before waxing treatments but also after.

When used pre-waxing, Hive Pre & After Wax Soothing Oil cleanses and hydrates the treatment area, whilst also creating a super fine barrier between the skin and the wax for a more comfortable treatment.

After waxing, the oil cools and conditions the skin, reducing inflammation and redness, whilst removing any wax residue from the skin.

Hive®: www.hiveofbeauty.com

Dermalogica Oil to Foam Total Cleanser

Devotees of the double cleanse, Dermalogica has launched Oil to Foam Total Cleanser, a make-up remover and skin cleanser in a single step.

Initially the Sea Buckthorn Oil infused gel-oil melts away make-up, followed by a splash of water which transforms the formulation into a foam that washes away sunscreen, excess sebum and pollutants. This new product includes an all-plant derived prebiotic that acts as a moisture magnet for long-lasting hydration leaving skin soft and nourished.

Dermalogica: https://pro.dermalogica.co.uk

Morphe Sunsetter SPF 30 High-Protection Broad-Spectrum Setting Spray

Protecting skin against broad spectrum UV rays whilst also keeping make-up in place, Sunsetter SPF 30 High-Protection Broad-Spectrum Setting Spray is new from Morphe.

This two-in-one product sets and improves make-up wear whilst its SPF30 formulation also protects skin against UVA and UVB rays, blue light and daily environmental stressors that can cause skin damage.

This new micro-fine mist has a sheer finish with no white residue and is oil-free and non-comedogenic, and can be reapplied throughout the day for constant protection.

Morphe: uk.morphe.com

Proto-col Beauty Collagen

Proto-col promise more than just skin rejuvenation from their Beauty Collagen supplement. It contains 10,000mg of Bioactive Collagen Peptides® combined with Hyaluronic Acid, Vitamin B6, Zinc and Biotin. In clinical trials, these Bioactive Collagen Peptides® were shown to systematically affect collagen metabolism in the dermis by stimulating collagen-producing fibroblasts; this resulted in a 65% increase in collagen production in 56 days.

Whilst in consumer trials 92% of participants reported that their skin looked more moisturised in only 30 days, 75% of women also said that they perceived their nails grew longer and 71% said that their nails grew faster.

Proto-col: www.proto-col.com

Hive® 1 Step Cleansing Gel

Hive Solutions has created a dual use cleanser and make-up remover to streamline facial treatments.

Used on dry or damp skin as the first step in a facial, Hive® 1 Step Cleansing Gel initially removes make-up including waterproof mascara, and then efficiently eliminates dirt and impurities.

Fragrance-free and pH balanced, the oil-free formulation is suitable for all skin types and includes Panthenol and Allantoin to provide super soft results without the need for an additional moisturising product. Skin is left feeling clean, soothed and nourished.

Hive®: www.hiveofbeauty.com

Ifeel like I have been saying this for years, but we are living in very difficult times. All of life’s essentials have become increasingly expensive, but people’s wages aren’t going up to the same degree. If life’s essentials like food and energy, the things we actually need, have become more expensive, what happens to the non-essential items like beauty products and services?

I have seen lots of salons, therapists and nail technicians responding to this current crisis by reducing prices, doing flash offers or offering huge discounts just to get people through the door, but is that the best response?

Can you afford to discount your services?

I completely understand why people are taking this approach. Everyone loves a bargain, the opportunity to save money on our purchases is desired by all, I am sure. Let’s be honest, we all feel a certain sense of achievement when we believe we have done well by paying less for something or getting a deal. But what kind of message does this send out to your audience? What does it do for your business financially? And what does it do to your brand?

Let’s take a gel manicure as an example. Every man and his dog seem to be offering these at a discount so let’s look at the nuts and bolts of it. If you are offering a gel manicure with polish you are looking at around an hour’s treatment time, with removal. Most places don’t charge for removal if re-applying and the service seems to cost anything from £25£45 depending on where you are in the country, so let’s just take £30 as our average price. Assuming you are working an eight-hour day, with a lunch break, you could potentially carry out seven gel manicures. This equates to £210; not bad?

Marie-Louise Coster believes discounting your treatments creates an unsustainable business model.

Out of this you have product costs which, including removal, is going to be around the £8 mark, so that is £56 of costs straight away. Then there’s the cost of rent, cleaning, laundry, towels, heating, lighting, insurance, electricity and so on, so you can easily add £35 to that, probably more in most cases. So our costs so far are £91. If you employ staff to carry out these services you can add at least £77 to that, so we are now on £176 of our original £210. If you don’t employ staff, you will still need to pay yourself a minimum wage which means you’ll be looking at the same amount of outgoings. Your profit is going to be around £34.

This is all before you have discounted your service to get people through the door. If you reduce the cost of the service by £5 you will now be -£1 for your day’s work and if you discount it even further the deficit will be even greater.

Is it worth getting out of bed for?

You become, what I call, a busy fool.

Creating an unsustainable business

This cycle continues with the losses becoming greater because the client is now in the routine of waiting for the discount, looking for the bargain, because the more you do it the

more, they come to expect it and that is not a successful, or sustainable, business model.

This behaviour attracts a certain type of client who just floats from deal to deal and doesn’t have any loyalty to any one salon. This is the type of client that isn’t investing in themselves monthly and doesn’t have the kind of disposable income you need your client to have. If you wrote out what your perfect client looked like (and I urge you to do that so as you know who you are trying to attract to enable you to work out a model of how to attract them), this would not be it. Discounts also send a message to clients that your services and skills aren’t worth paying any more for, that you can’t sell your services at the price you have listed and can only get people through the door if you reduce your prices. This does you a total disservice and devalues your years of study, experience, skill, the quality of your product and the service you provide. It also sends a strong message that you are desperate and struggling (even if you are, don’t let on that this is the case), and this is not the message you want to be sending out.

“Discounting treatments attracts a certain type of client who floats from deal to deal and doesn’t have any loyalty to any one salon”

Concentrate on quality not quantity!

Your columns don’t need to be full all day every day; you’re looking for quality over quantity. Concentrate on attracting the right type of client, offer them an upgrade of their usual service rather than a discount. Give them more for their money so that you are still charging the full price and not devaluing your products and services. Include a head massage or hand and arm massage in a facial, which will cost you pennies but gives the client more value for money. Include an exfoliation and mask in a manicure or pedicure, again adding value, but always work your costs out and always try to avoid slashing prices.

It is hard work owning and running a business. I know first-hand of the trials and tribulations that lay in wait for those just starting out and those who are more established. We all want to be busy and we all want to be successful but true success does not come from devaluing our skills, knowledge and service.

Marie-Louise Coster is a Beauty Therapist, Trainer and Business Consultant, who is celebrating 30 years in the beauty industry.

Asocial media strategy is a plan of action to increase your visibility and engagement on social media. A good strategy outlines your business goals as well as the objectives and tactics that will be used to reach those goals.

By having a well-thought-out strategy, you can ensure your efforts are focused on achieving the desired results and growth you want for your business. Let’s put it this way, you didn’t start your business without putting at least some thought into it first…and the same should go for your social media.

Why you need a social media strategy

Alicia Humphries outlines what to think about when creating a social media strategy for your beauty or hair business.

“By having a wellthought-out strategy, you can ensure your efforts are focused on achieving the desired results and growth you want for your business”

1.

So why is having a social media strategy so important? Well, several reasons actually…

With a well thought out social media strategy, you can create consistent brand messaging, engage with your target audience, and establish your brand’s identity and values.

2

Social media can help drive significant traffic to your website, leading to potential conversions and bookings. A social media strategy helps optimise your content and to maximise website traffic and generate bookings.

3

A social media strategy helps you identify the platforms where your target audience is most active and tailor your content and communication to resonate with them. By responding to comments, messages, and mentions, you can nurture a community around your brand and gain valuable insights and feedback.

4

A well-executed social media strategy can give you a competitive edge in your industry. By staying active and engaging on social media, you can showcase your expertise, stay up to date with industry trends and position your brand as the best. Monitoring your competitors’ social media activities can also provide valuable insights and help you identify opportunities to separate yourself from your competitors.

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. Social media tools such as the Meta business suite provide analytics that offer valuable data on your audience’s demographics, preferences, and behaviour. A social media strategy enables you to track and analyse this data, allowing you to measure the effectiveness of your content, identify areas for improvement, and make data-driven decisions to improve your social media efforts.

What to consider when creating your own strategy

Before you start anything, take note of where your social media is currently at, look at your follower numbers, engagement rate, average post reach, how often you’re posting and how much time you spend on social media. This gives you a starting point to work from and will help you see your growth later on.

Your social media goals

Start with your goals, what are you hoping to achieve with your social media? Is it more followers, engagement, leads, messages? Remember, followers, likes and comments are a vanity metric; it’s pointless having 10,000 followers if none of them convert into bookings!

Think about who you want to attract

Who is your ideal customer? (Hint: the answer is not ‘everyone’). If you’ve never done this work before take some time to really think about who you want to attract to your business. Working mums, people earning over a certain amount, clients of a particular age, clients who shop in certain places etc. It seems tedious but it will help you with creating your content in the long run. What platforms do you want to be on?

Instagram only? Facebook and Instagram? Pinterest? Again, this will determine the kind of content you create later on.

Your social media content pillars could include images and videos of your work or educating your followers on skin care etc.

What are your competitors doing?

Look at your competitors’ websites and social platforms and make a note of the kind of content and messaging they’re sharing. Look at the types of content they are creating (video, static posts), which platforms they’re on and how much engagement their posts are getting.

What do you actually want to talk about?

What kind of content do you want to post? Reels, static posts etc. Now think about what you actually want to talk about, have four or five content pillars that you can move between and think about what you can slot into each pillar. For example, your pillars could be images/videos of your work, talk about your salon or work space, educate your followers on hair care/skin care etc, ask them a question, post something funny! Look at the kind of content that’s worked well for you in the past. If you don’t have any, look at what people are engaging with on your competitors’ pages.

Commit to engaging every day

Think about how you will engage with your followers. Will you be carrying out engagement work daily (which I recommend), how often will you check your DM’s etc. Use your strategy to commit to engaging every day, even on the days you don’t post. And finally, don’t forget to come back to your strategy and review it as often as you need to. I review my strategy every six months or so to ensure I’m still speaking to my target audience. You can do it more, or less, but it’s important you do it to ensure your social media pages stay focused on those clients you want to attract.

https://pinkfoxsalonsocials.co.uk

Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence.

“By staying active and engaging on social media, you can showcase your expertise, stay up to date with industry trends and position your brand as the best”

What’s New in Nails

Nailchemy gains coveted ‘Buy With Confidence’ mark

Somerset-based Nailchemy has been awarded the Trading Standards Approved ‘Buy With Confidence’ mark, making them the first nail product brand in the industry to receive this distinction.

Nailchemy offer a diverse range of professional nail products including Gel Polish, Soak Off Builder Gel, Fiber Gel, Acrylic, Acrylic-gel, nail art gels, glitter and tools.

To achieve the Buy With Confidence mark, the company underwent an extensive audit conducted by Trading Standards, which focussed on product safety, training and customer service.

Six new bold & textured seasonal shades from CND

CND has launched six new colours for summer ’23 in their Bizarre Beauty Collection.

Available in CND™ Shellac Gel Polish and CND™ Vinylux™ Long Wear Polish formulations, the colour collection celebrates self-expression with bold colours and textured holographic shimmer and glitter finishes. Perfect for fingers and toes, the colours scream colour-blocking nail art designs.

The CND Bizarre Beauty Collection comprises Sundial It Up, a marigold yellow with a subtle green shimmer; Off the Wall, taupe grey with holographic glitter; Clash Out, a teal shimmer; All The Rage, a violet-raspberry with red/ pink particles; Outrage-Yes, strawberry red with pink/red particles; and Motley Blue, a cool blue blended with periwinkle.

Sweet Squared: www.sweetsquared.com

Commenting on their achievement, Dave Partridge, who co-founded Nailchemy Ltd with his wife Hayley Partridge in 2017, says:

“Nailchemy willingly embraced this rigorous process to ensure that our customers receive only the safest and highest-quality products available in the market. We believe in transparency and accountability, and this award serves as a symbol of our dedication to following both the letter and spirit of the law.”

Nailchemy Ltd: www.nailchemy.co.uk

OPI’s new serum builds bonds inside the natural nail

OPI has introduced a new nail serum that repairs keratin structure to build new bonds inside the natural nail, ideal for clients experiencing nail damage including that caused by excess water exposure.

Formulated with Patented Ulti-Plex Technology™, OPI Repair Mode™ Bond Building Nail Serum penetrates the nail surface and reprogrammes nails.

The serum should be applied twice daily on bare nails for six days. Because it has zero drying time, clients can use it on the go or before bed.

After just one application nails look better, and with continued use after six days nails become four times stronger. Nails are more resistant to breakage with the appearance of ridges and colour improved with results including 99% nail keratin repair and 94% protection against damage of keratin protein.

OPI: https://trade.opiuk.com

Hema-free Builder Gel revealed by Glitterbels

Glitterbels by Annabel has officially launched its new HEMA-free Builder Gel, created exclusively for professionals and revealed at an exclusive launch party in Manchester earlier this summer.

The new Glitterbels Builder-bel Gel collection is available in an amazing 60 shades including nudes, pinks, reds, blues, greens and purples in addition to shimmers and glitters.

Self-levelling and applied with or without a bonding agent, Builder-bel Gel is compatible with soak-off and hard gels as well as acrylic and natural nails. This two-coat builder gel system creates strong yet flexible nail enhancements as well as a smooth canvas for the application of nail art or other colours.

Glitterbels’ new builder gel is formulated with cruelty-free and vegan ingredients, and soaks off without any damage to the natural nail.

Glitterbels by Annabel: www.glitterbels.com

DelightfulDaisies

Encourage clients to enjoy every moment of summer with this nail framing floral artwork, created by Salon System nail expert Julie-Anne Lariviére using Gellux shades.

Step #1

Prepare nails by pushing back the cuticles, trimming excess, shaping the free edge, and buffing the nail plate with a white block.

Dust well and wipe thoroughly with Gellux Nail+File Spray. Apply Fast Bond and let dry for 30 seconds. Then apply two coats of Gellux Warm Pink Builder Gel and cure for 60 seconds in between layers (LED).

Step #2

Wipe the tacky layer with a lint free wipe and Gellux Nail+File Antiseptic Spray.

Dip a petal brush into Gellux Purely White and create white flowers around the middle and ring fingers. Cure for 30 seconds under an LED lamp.

Step #3

Using the same brush dipped in Gellux Ocean Coral, add smaller flowers near the petals and cure for 30 seconds under an LED lamp.

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Step #4

Then repeat the same process using Gellux Lemon Meringue Pie, creating tiny flowers with a hole in the middle. Cure again for 30 seconds.

Step #5

Using a dotting tool, apply Gellux Black Onyx to create some dots in the center of each flower, and cure for 60 seconds.

Step #6

For this step, dip a fine liner art brush in Gellux Black Onyx again and paint delicate leaves over the middle and ring fingers. Cure for 60 seconds under an LED lamp.

Step #7

For the final step, using a liner art brush create French tips on the rest of the nails using Gellux Ocean Coral and cure for 60 seconds. Apply Gellux Mirror Glaze Top Coat and cure for 60 seconds, then wipe away the tacky residue and apply cuticle oil.

Julie-Anne Lariviére is owner of Sketched by J-A Nails in Kent and is a Salon System and Gellux nail expert.

Salon System: www.salonsystem.com

Sketched by J-A Nails: www.instagram.com/jal.nailartist

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Stuntin’ In My Shades is an iridescent pink crème from Artistic Nail Design’s Sunny Daze collection for summer ’23.

This super sweet pink is available in Artistic Colour Revolution for 10 days’ wear without the need for LED curing, along with Artistic Colour Gloss gel polish and Artistic Perfect Dip powder formulations.

Louella Belle: www.louellabelle.co.uk

OPI X Barbie! will transport your clients to Barbieland with nine shimmers, glitters and crème nail polishes inspired by the Barbi movie. We love the sweet glitter pink Best Day Ever! and Welcome to Barbie Land, a shimmering hot pink.

OPI: https://trade.opiuk.com

There are over 60 shades to choose from in Glitterbel’s new HEMA-free Builder-bel Gel collection, and of course we’ve fallen for Doll Face, a semi-translucent pink shade that will leave nails looking simply stunning.

Glitterbels by Annabel: www.glitterbels.com

Charlotte Tilbury has introduced a new blush-based shade to her best-selling Pillow Talk Push Up Lashes! Mascara.

Dream Pop is a berry-brown shade that suits every complexion and emphasises all eye colours with weightless volume and length thanks to its 24-Hr Vertical Lift Effect.

Charlotte Tilbury Beauty: www.charlottetilbury.com

Part of the Summer ’23 Seas the Day collection from Salon System, Gellux’s Beach You To It is the prettiest of hot pinks that will bring fingers and toes to life this summer.

Salon System: www.salonsystem.com

Pink Lady by The Gel Bottle is a creamy toned bright pink 100% gel polish, inspired by the girl gang of the same name from the hit film Grease, as well as a gin-based cocktail launched to mark the film’s release in 1978. Cheers!

The Gel Bottle: www.thegelbottle.com

Recreate Barbie’s voluminous, long lashes with new Jumbo Lashes part of the NYX Professional Makeup X Barbie collection. Lightweight with pink accents, these lashes are stackable to create just the right amount of volume, staying in place for up to 12 hours and reusable up to 15 times.

NYX Professional: www.nyxcosmetics.co.uk

With Barbie (pink) and Ken (blue) inspired shades, the NYX Professional Makeup X Barbie Jumbo Eye Kit features two multi-functional eye pencils that can be used as eyeshadows, eyeliners or primers. They have a mineral-oil based creamy formulation, with colour that is highly pigmented, blendable and long lasting.

NYX Professional: www.nyxcosmetics.co.uk

Pat McGrath Labs’ Divine Blush: Legendary

Glow Colour Balm has a gel-like texture offering buildable dewy, luminous colour to the cheeks and lips. Infused with Squalane, Passion Fruit Extract and Shea Butter, this multi-tasker is available in six shades including Divine Rose.

Pat McGrath Labs: www.patmcgrath.com

Clients looking to embrace Barbie pink locks? OSMO Colour Revive in Hot Pink delivers an intense colour conditioning treatment in just three minutes. It offers instant gratification and can be used as a backwash extra or retailed for use at home between appointments.

OSMO: www.osmo.uk.com

New from Pat McGrath Labs, Skin Fetish: Divine Blush in Divine Rose III is a silk-velvet powder delivering sheer to medium coverage with demi-matte and satin finishes. Layerable and featherlight, sweep it across the apples of the cheeks or in a “C” shape from cheekbones to temples for a long-wearing rush of couture colour.

Pat McGrath Labs: www.patmcgrath.com

Artdeco’s shimmer eyeshadow in Pearly Timeless Rose has a smooth and blendable texture, with high pigmentation for delicate rosy pink eyes that are right on trend. Apply it over Artdeco Eyeshadow Primer for a longer lasting look.

Chleo Enterprises: www.chleoenterprises.co.uk

Jessica Custom Nail Colour Watermelon is a full bodied pink nail polish with a crème finish, highly pigmented and with a vitamin-enriched formulation that maintains good natural nail health.

Jessica Cosmetics: www.jessicacosmetics.co.uk

Tone blonde hair and maintain the vibrancy of pink hair with Milkshake’s Colour Whipped Cream in Light Pink. This no-rinse moisturising foam features Integrity 41®, a formulation of hydroglycolic Sunflower seed extract to maintain hair colour along with multi-vitamin complex and milk proteins to condition and restructure the hair.

milk_shake®: www.milkshakehaircare.co.uk

Available in CND™ Shellac Gel Polish and CND™ Vinylux™ Long Wear Polish formulations, Hot Pop Pink is a classic bright summery pink that’s as cool on fingers as it is on toes. Launched as part of the brand’s Garden Muse collection for SS15, this shade has become a classic.

Sweet Squared: www.sweetsquared.com

Mii Cosmetics’ Colour Intense Lip Sheen Lip

Gloss in Excite delivers a highly pigmented lip sheen bursting with hot pink colour when applied with the wand, or alternatively will add a flush of tint when patted on with fingers.

This lip gloss has a creamy, non-sticky formula that doesn’t leave lips dry thanks to its Vitamin E-rich formulation.

Mii Cosmetics: www.miicosmetics.com

Launched as part of the new Morphe X Meredith Duxbury collection, Eye, Face & Lip Gloss is a multifunctional clear formula that can be layered over eyeshadow, used as a highlighter or swiped over the lips. It creates a dewy or wet look finish when tapped onto the skin using fingertips over other products and can also be used on its own.

Morphe: https://uk.morphe.com

Katie Godfrey shares her marketing hacks to promote your beauty or hair business.

OOne of the subjects I love talking about and teaching beauty businesses about is marketing, and I thought I’d share a few pointers to help you and your beauty and hair business.

Marketing is something we need to do every day within our businesses to help it grow and to keep us in front of the crowd when competition is always growing. Here are some suggestions that I have found useful in marketing my own business.

Think outside the box

To keep ahead of the crowd

Use emails to build a personal relationship

Never underestimate the power of email marketing. Most of you reading this will agree you don’t send emails to your database, but this is a huge part of my marketing strategy for growing my salon and brand. Most salon software nowadays will have the option to send emails from there. If you’re not using this already, I highly suggest you do. You need to build a personal relationship with your clients to build up rapport. Sending an email doesn’t mean being Sales-y or sending out offers. Just connect with your clients, update them with what’s going on in your salon or business. Give them tips and aftercare advice, share any wins and just chat to them on email like you would a friend.

Make the most of social media tools

Many small businesses now put all their energy into social media, which needs to be a huge part of your marketing; just don’t forget all the other ways that you can market your business also.

Knowing your audience through your social platforms is key to how you are going to market on there and what content you will produce. If your existing clientele are the people that are following you, you then need to do more than promoting your treatments as your clients already come to you for these services.

If your followers are potential new clients, then you need to promote what you do within the salon on your social media accounts. For example, my salon’s Facebook group is full of regular clients. On there I promote new services but also share lots of hints and tips and updates on the salon. On our Instagram page, it’s newer clientele. So, on there we will focus a lot more on interaction and showcasing our work to convert these followers into clients.

Social media needs to be social. Use the tools that the platforms provide to interact with your followers. There are different ways you can do this, here are some examples:

Poll: Using polls on your stories will help interaction on your page. You can make this fun with different games, for example “This and that” or “Yes or No”.

If you’re a make-up artist you could connect with a local beauty therapist that doesn’t offer make-up services.

Question Box: Using the question box is a good way for you to get to know your followers and your followers to know you. Make sure when a question comes through you always reply either privately or through the story.

Quizzes: Quizzes are also fun to do with your following. Let them guess how much they think they know you.

As you can see, we basically want people to be able to interact as much as possible. We need to add anything on our stories which will entice your follower to click on something.

When you are posting on Facebook or Instagram, you always want to make sure you have a call to action. People like knowing what to do, what action are you asking them to take from your story or post?

Connecting with other businesses

People like to buy local and support local, even more so since Covid. What businesses are there around you that have a similar target audience that you could connect with and promote each other to be able to get new clients through your door? There are so many ways of doing this that can work very effectively, you just need to think outside the box.

For example, if you’re a make-up artist you could connect with a local beauty therapist that doesn’t offer make-up services. If you are a beauty salon, can you connect with a local florist? You can then share leaflets, share posts for each other on social media, do a competition together, or even raise money for a charity together. There are many ideas and businesses you can connect with to help grow you both. We go through this in a lot more depth in my salon owner’s club.

Remember, a client needs to see you at least 7 to 14 times before they trust to come to your business or buy a product. The above are ways to be able to get in front of potential clients more to speed up this process.

“A client needs to see you at least 7 to 14 times before they trust to come to your business or buy a product”

What’s New in Hair

O&M formulate clean ammonia-free colour range

Australian hair brand Original & Mineral (O&M) has introduced a new clean colour range to address the industry-wide problem of increasing chemical sensitivity without compromising on results in the salon.

O&M’s CØR.color range has been developed with a vegan formula that is clean from Ammonia, PPD and Resorcinol, replacing harsh chemicals with essential oils and active natural extracts and minerals.

It utilises Molecular Blend Technology (MBT), which pre-links hair colour base and reflect pigments taking into consideration the specific molecular weight of each pigment, which guarantees all pigments are fully developed and oxidised during the colour process, whilst minimising the risk of scalp irritation. In addition, CØR.color delivers grey coverage up to level 9 without the need for Ammonia.

Salon Business Solutions: www.sbs-hair.com

New brush detangles whilst protecting the scalp

Hair care brand Svvy has launched the Svvy Smoothing & Detangling Brush for use on wet or dry hair and during blow-drys.

The innovative Smoothing and Detangling Brush has been designed specifically to protect the scalp and quickly detangle hair whilst smoothing the hair cuticle. Its design is perfectly shaped to the head and features small silicone pins which help to reduce frizz and detangle hair without tugging, making it especially suitable for those with sensitive scalps and extensions.

Rebel Beauty Brands: www.rebelbeautybrands.com

Olaplex develop blow dry mist to repair damaged hair bonds

Olaplex has revealed a new blow dry spray to repair and protect hair whilst creating lasting body and bounce.

Olaplex Volumising Blow Dry Mist is formulated with exclusive Patented Olaplex Bond Building Technology™ to relink damaged bonds for stronger, healthier-looking hair. In addition, Jackfruit Polysaccharides and advanced polymers encourage hair softness hair and body, Bamboo Extract Lipopeptides protect against future styling damage and increase style retention, whilst Pea Peptides plump, hydrate and protect hair strands.

In trials, the mist has been clinically proven to speed up blowdry time, protect hair up to 232°C during heat styling and provide resistance against humidity.

The mist should be applied once hair is around 75% dry all over but focusing on the roots. It can also be applied to dry hair to refresh a style.

Xpert Professional:

www.xpertprofessional.co.uk

Osmo introduces blonde shades in Colour Revive line

Osmo® has launched two new blonde shades in its Colour Revive intense colour conditioning treatment portfolio created to prevent colour fade.

Osmo® Colour Revive Vanilla Latte bolsters milky/creamy tones from level 9 and above, whilst Café Latte has a cooler base to enliven warmer level 8 blondes and above and prevent brassiness.

As with the other shades in the range, Osmo’s Colour Revive conditioning treatments are formulated with Avocado oil and Linseed oil to nourish hair, restoring colour’s vibrancy in just three minutes.

The treatment can be retailed for use by clients at home between colour appointments or as an add-on salon service.

Other shades in the Osmo® Colour Revive collection include Platinum Blonde, Intense Copper, Radiant Red, Purple Rouge, Violet, Warm Chestnut, Cool Brown, Hot Pink and Steel Grey.

Osmo®: www.osmo.uk.com

New keratin smoothing treatment enables personalised results

Keratin Complex have repackaged their Personalized Blow Out® (PBO) Smoothing Treatment which maximises natural curls and straightness.

Formulated with K-Pure Juice™, a blend of keratin, botanicals and amino acids, the treatment can define curls, smooth frizz or straighten hair for up to three months and is fully customisable to each client. It works by preserving the hair fibre’s mechanical strength, increasing manageability, retaining moisture and delivering shine.

Following treatment in the salon, clients use Keratin Complex PicturePerfect Hair Bond Sealing Masque at home which maintains the longevity of results and effectiveness of the treatment.

The PBO professional kit includes Keratin Complex Primer Pre-Treatment Shampoo, Personalized Blow Out® Smoothing Treatment and PicturePerfect Hair Bond Sealing Masque.

Rebel Beauty Brands: www.rebelbeautybrands.com

NAK Hair launches organic botanical haircare brand

New to the UK, NAK Hair’s organic hair care range ORI Lab is formulated with organic botanicals and vegan ingredients, free of sulphate and parabens, and produced using sustainable practices.

Available in four core collections to suit all hair types, each product has a Clean Beauty Base, a blend of Niacinamide (a form of vitamin B3) which fortifies the skin and hair, Hyaluronic Acid, Aloe and Marshmallow to hydrate and gently sooth and protect. A Beauty Booster

of tailored ingredients including Oat Extract, Sunflower Seed Oil, Pomegranate, Wild Rosella and Calendula Oil then elevates each product. Products in the range include shampoos and conditioners, leave-in treatments, styling and finishing formulations.

In line with ORI Lab’s environmentally friendly and sustainable ethos, products are packaged in 100% rescued plastic bottles.

Xpert Professional: www.xpertprofessional.co.uk

NEW GENERATION

sStep aside traditional hair colours, there’s a new hue in town that’s captivating hearts and turning heads: Barbie pink hair.

Inspired by the iconic doll that has charmed generations, this whimsical trend is taking the world of fashion by storm. With the Barbie movie being released and celebrities sporting the look, clients are now starting to embrace the look themselves and experimenting with barbie pink hair tones to create a stunning and eye-catching hair look.

Barbie pink hair is all about embracing a sense of fun, youthfulness and unapologetic femininity. This captivating shade evokes memories of childhood play and whimsical fantasies, allowing clients to express their vibrant personality and add a touch of magic

Andrew Smith advises how to achieve this summer’s boldest and statementmaking pink hair colour trend.

to their everyday lives. The boldness of Barbie pink exudes confidence, daring individuals to break free from societal norms and embrace their true selves.

The journey to achieving Barbie pink hair is an exciting and transformative process. As colourists, it’s important that we create the perfect canvas for this vibrant shade and start the colour process by bleaching the hair. Then, the pink dye/toner can be carefully applied in a tone of the client’s choosing. I also always recommend following this up with a treatment to ensure the pink looks its very best and to repair the hair after the colour process.

Barbie pink hair is not for the faint of heart. It’s a statement-making colour that demands attention and invites curiosity. By adorning

their locks with this striking shade, clients are signalling to the world that they’re unafraid to stand out, break conventions and challenge the status quo. It’s a celebration of individuality and an invitation for others to embrace their own unique style.

Barbie pink hair is not limited to a singular style or aesthetic. This captivating shade lends itself to a wide range of creative possibilities. From soft pastel hues to vibrant and electrifying neon tones, Barbie pink can be customised to suit any skin tone, hair length or personal preference. Whether paired with edgy pixie cuts, flowing mermaid waves or intricate braids, Barbie pink hair effortlessly adds a touch of whimsy and charm to any hairstyle.

If a client does not want to opt for an all over Barbie hue and instead is looking for a subtler take on the trend, they can experiment with pastel hues or by adding slices or highlights of pink through their hair for a more low-key finish.

With any hair colour aftercare should be discussed with the client, but particularly for tones of fuchsia and neon pink that may fade quickly. Some of my top tips you can provide to clients are:

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. Use a colour-safe shampoo and conditioner

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. Wash hair less frequently

. Use cold water for rinsing

. Avoid heat styling tools where possible

. Protect hair from the sun

. Use colour-depositing products like shampoos, conditioners or hair masks designed specifically for maintaining pink or coloured hair.

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. Limit chlorine exposure from swimming pool. Clients should wet hair with clean water before swimming and wear a swim cap. After swimming, rinse hair thoroughly and use a clarifying shampoo to remove any chlorine residue.

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www.andrewsmithsalons.co.uk

www.milkshakehaircare.co.uk

. Schedule regular touch-ups to keep the colour vibrant and avoid visible roots.

Andrew Smith is owner of Andrew Smith Salons and Milkshake Global Ambassador.

Beat The Heat

Prevent and treat summer hair damage by arming clients with protective and nourishing homecare.

HHair really has it tough during the summer months. Keeping strands as healthy as possible when faced with exposure to the sun, sand, chlorine and salt water is not easy. Even those spending time in the city this summer will need to address the results of extreme heat and humidity plus air conditioning indoors and summer pollution outdoors, and it can be a challenge if clients aren’t armed with the right products. Educating clients is key, ensuring they understand that infusing hair strands with nourishing and hydrating ingredients will strengthen and protect against breakage, keep colour vibrant, enhance shine and glossiness and prevent hair looking parched, crispy and damaged.

Providing an ideal retail platform to boost salon turnover, offer your clients products created to protect hair as well as those that may reverse existing damage using high grade ingredients such as hyaluronic acid, ceramides and antioxidants.

Check out some of our favourites…

Goldwell Dualsenses Sun Reflects After Sun 60sec Treatment

Part of Goldwell’s Dualsenses Sun Reflects range, After Sun 60sec Treatment delivers intense nourishment for stressed hair damaged by the sun, pool and sea. It instantly regenerates the hair when worked through wet or towel-dried hair for 60 seconds.

Goldwell: www.goldwell.com

Olaplex No. 7 Bonding Oil

Reduce frizz and minimise flyaways with Olaplex No. 7 Bonding Oil, which also increases hair shine and colour vibrancy whilst repairing damaged and compromised hair. Hair structure is protected and strengthened whilst hair’s shine, softness and healthy appearance is restored.

Olaplex: www.uk.olaplex.com

Olaplex No. 9 Bond Protector Nourishing Hair Serum

Olaplex No. 9 Bond Protector Nourishing Hair Serum protects hair from daily damage and shields it against pollution for up to 48 hours, thanks to antioxidant-rich Red Algae Extract and Olaplex® Bond Building Technology™. Hair is also protected against heat damage up to 450°F (232°C).

Olaplex: www.uk.olaplex.com

Alterna Caviar Anti-Aging Replenishing Moisture Intense Ceramide Shots

When hair needs an extra dose of hydration or to calm frizz, Alterna Caviar Anti-Aging Replenishing Moisture Intense Ceramide Shots can be used on the go! The single-dose biodegradable serum capsules deliver a leave-in treatment that hydrates, boosts hair strength and repairs damage.

Salon Promotions: www.salonpromotions.co.uk

Fudge Aqua Shine Serum

Formulated with Weather-Shield™ technology, Fudge Professional Aqua Shine Serum delivers day-long humidity resistance and frizz control. Hyaluronic acid adds hydration whilst Shine-Lock™ technology in this weightless serum smooths cuticles for a smooth, glossy finish.

Fudge Professional

www.fudgeprofessional.com

OSMO Deep Moisture

Intensive Deep Repair Mask

For hair that’s coloured, using a hydrating hair mask once or twice a week will ensure it stays looking healthy. OSMO Deep Moisture

Intensive Deep Repair Mask restores moisture and elasticity with its formulation of Jojoba extract and vitamins.

OSMO: www.osmo.uk.com

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream

Clients can take Alterna Caviar Anti-Aging Replenishing Moisture CC Cream in their gym or beach bag to apply after swimming, delivering UV and heat protection, defence against breakage and enhancing moisture to boost hair’s shine, smoothness and softness.

Salon Promotions:

www.salonpromotions.co.uk

Grow Gorgeous RepairDaily

Nourishing Cream

Grow Gorgeous’ Repair Daily Nourishing Cream is an intensive leave-in treatment that strengthens weak, brittle and damaged hair. Used daily on the ends and mid-lengths, it transform hair to leave it feeling hydrated, smooth and shiny.

Grow Gorgeous:

www.growgorgeous.co.uk

KMS HairStay Anti-Humidity Seal

KMS HairStay Anti-Humidity Seal promises to combat frizz and flyaways for up to 72-hours. Its formulation of flexible sealing compounds and dimethicone polymers protect hair against humidity and add weightless shine so blowouts stay looking sleek and flawless.

KMS: www.kmshair.com

ABT is the UK’s leading membership & insurance provider representing over 18,000 members

ABT Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.

A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member. www.abtinsurance.co.uk or call 01789 773 573

To complete the Accreditation process go to: