Beauty Fashion August 2011

BEAUTY FASHION www.beautyfashion.com

AUGUST 2011

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Happy 40th Birthday, Great Lash Mascara!

The ultimate eye care duo.

6 rejuvenating actions.

RÉNERGIE EYE MULTIPLE ACTION ULTIMATE EYE CARE DUO

Inspired by the latest eye rejuvenating trends, Lancôme invents Rénergie Eye Multiple Action.

Formula 1: To lift, firm and reduce the appearance of wrinkles.

Enriched with GF-Volumetry™ complex, inspired by research on cellular communication factors.

Formula 2: This “barely there” tinted treatment acts in synergy with Formula 1 to visibly fade dark circles, deflate the appearance of bags and instantly illuminate the eye area.* A face that looks years younger: It’s all in the eyes.

Witness the transformations at lancome-usa.com/multipleaction *Consumer test – 50 women – 4 weeks – % of agreement after using both formulas tested together.

Ultimate Eye Care Duo 2 Formulas - 6 Visible Actions*:

1. Dark circles are visibly faded: 64% 2. Bags appear deflated: 68% 3. Eye area appears illuminated: 82%

4. Eyelids are visibly lifted: 76% 5. Skin looks firmed: 72% 6. Wrinkles appear reduced: 68%

NEW

Kate Winslet

AUGUST 2011 • VOLUME 95 • NUMBER 8

BEAUTY

BEAUTY FASHION www.beautyfashion.com

AUGUST 2011

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FASHION

®

Happy 40th Birthday, Great Lash Mascara!

On the cover:

Happy 40th Birthday, Great Lash Mascara! Forty years ago Maybelline New York introduced women to Great Lash Mascara, and a love affair began. The pink and green tube continues to be America’s #1 selling mascara, with over 20 million pieces sold each year. Passed from generation to generation, devotees remain true to the beloved formula for perfectly defined, thick, conditioned lashes.

Maybe that’s why a tube of Great Lash is sold every 1.7 seconds in the US. Great Lash’s history is rooted in fashion. In 1971, Lilly Pulitzer, a then up-andcoming designer known for her bright and cheery fabrics, inspired Great Lash’s legendary pink and green tube. The unique color palette has become instantly recognizable and the symbol of an American beauty icon. After 40 years, Great Lash remains America’s favorite mascara for women and the go-to mascara for makeup artists. The product is coveted by celebrities, models and style icons around the world.

AT-COUNTER 28

Makeup Artist Of The Month

THEBEAUTYBIZ 10

The Beauty Flash

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Industry Ear

26

Gail Gordon’s New Role At Perfumania

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Jane Lauder Discusses Brand Strategy At CEW

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Beauty And Business Converge At HBA Global Expo & Conference

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The Fragrance Foundation Hosts A Naturally Inspired Evening

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Women Rediscover Color -Kissura Mondesir

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Daytime Soap Opera Brand Becomes Reality Jabot Cosmetics And Fragrance Launches

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Making Sales

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Women’s Cosmetic Directory – 2011

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© 2011 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

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Š Clinique Laboratories, LLC

Evens skin tone with results equal to a leading prescription ingredient. Guaranteed.

Should your hands and chest join in on the disappearing act?

We said, at 12 weeks all skin tones see a visible reduction in dark spots, age spots, traces of acne past. You said, why not backs of hands and chest? So here is our new, larger 1.7 oz. size of Even Better Clinical Dark Spot Corrector.

What does a 53% improvement in skin tone on your face look like? See it now at clinique.com/evenbetter

AUGUST 2011 • VOLUME 95 • NUMBER 8

BEAUTY FASHION

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FOREIGNCORRESPONDENTS 37

Notes From Paris -Sarah Colton

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Impressions From Germany -Heide Kuhn-Winkler

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THEPARTYSCENE 19

On The Avenue

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Arcade Marketing’s Summer Solstice Party

THELATESTLAUNCHES 20

Fashion Of Beauty Fall ‘11/Winter ‘12

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Face In Focus

29

Notes From The Perfumers’ Palettes

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Bleu Notes CHANEL Adds SKUs To Scent

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EVERYMONTH 8

Editorial

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ComingUp

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Calendar

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Dark spots?

Lines?

Dull skin?

NEW

Vital Light Serum Triple Action Anti-Aging Skin Care Clarins pioneers a new frontier of skin science— a supercharged serum that defies dark spots, dullness and wrinkles in just 2 weeks.* This triple action complex of Hexylresorcinol, a tripeptide and pioneer plant extracts helps correct the appearance of dark spots—while visibly lifting, firming and restoring the deep luminosity of younglooking skin.

No worries. No regrets.

No doctor’s appointment.

Consult with your Clarins Skin Care Specialist today.

Made in France. www.clarins.com *Based on a consumer test.

EDiTORiAL

BACK TO SCHOOL (WE HOPE)

Not to be coy but, with the debt battle going on in the background, i.e. the proverbial 800-pound gorilla, it’s hard to get a grip on what is around the corner.

Granted we have had strong retail numbers and a nice uptick of fall activity in the ever-challenged fragrance market, but there are just so many questions left unanswered by this whole, ugly debt crisis. It is hard work to project any kind of crystal ball for the fall…suffice it to say, I will venture a guess that the government will solve it in time, and our “recovery” will continue—spotty as it may be.

Our beauty category, strengthened by the many economies introduced since the beginning of the recession, will joyously receive the onset of lower unemployment figures it is hoped are soon to come. In the short term, I have my fingers crossed for solid, back-to-school sales and a continued solid showing at retail. Now, if only we can cage that gorilla. As the song goes, “see you in September.”

George Ledes President and CEO

AUGUST 2011 /

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325 fans waited to get their photo taken with Justin Bieber.

Justin Bieber (2nd l.) joins Give Back Brands’ Paul West and Robert Hollander (r.) with Macy’s Terry Lundgren.

Justin Bieber’s new fragrance SOMEDAY from Give Back Brands launched at Macy’s/Herald Square on June 23 as hundreds of screaming fans voiced their support. The first 325 customers who purchased $135.00 or more of Justin Bieber SOMEDAY had the exclusive opportunity to meet and have their picture taken with the global teen icon.

“Justin is the ideal first partner for Give Back Brands, and it has been a privilege working with him to develop his first fragrance,” said Noreen Dodge, Executive Vice President of Global Marketing for Give Back Brands. “Justin and the Give Back Brands team worked closely to create a fragrance his fans would love. We met with Justin while he was on tour to develop exactly what he wanted from knowing what type of fragrance he liked to the design of the bottle.

His commitment to his fans and to giving back is incredibly inspiring, and he is the perfect embodiment of the principles our company represents.”

Justin Bieber SOMEDAY was developed by Firmenich’s Perfumer Honorine Blanc who said the concept “represented so much positive energy and love. I tried to translate that to the juice to create what [Justin Bieber’s] fans would like.” According to Firmenich’s Theo Spilka, Vice President New Business Development & Licensing Worldwide, Give Back Brands’ business model fits with “our company’s policy of giving back. It is so in line with our own ideal at Firmenich of sustainability and doing the right thing.”

Ms. Dodge disclosed that Interview with “Give Back Brands is committed The Firmenich team of Jerry Vittoria, Honorine Blanc, Napoleon Perdis to a long-term relationship with Theo Spilka, Antonella Barone Lacatena, Alexandra Justin Bieber and his team.” She Dimaggio and Justin Mak with (front) Camilla Vittoria further revealed, “Give Back Brands believes that the future of humanity lies with bliss® opens at Lord & our children. Contributions will therefore be made to selected charity organizaTaylor tions whose established programs have been proven to broaden, enlighten and develop the mind, body and spirit of our children. Net profits of SOMEDAY will Inside Duane Reade’s benefit two personal favorites of Justin’s—Pencils of Promise and Make-a-Wish.” stunning store at Macy’s Chairman, President and CEO Terry Lundgren affirmed that Justin 40 Wall Street in Bieber SOMEDAY is “a beautiful juice.” He praised the concept of Give Back New York City Brands in supporting charities like the Make-a-Wish Foundation and informed that “Macy’s is its largest supporter in the world.”

Joelle Guedalia’s new Ms. Dodge noted that “Give Back Brands is fully committed to donating all net role at Palm Beach profits to charity. We hope to be in a position to donate millions in the next couple Beauté of years to charity.” BF

SEPTEMBER

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Makeup artistry by Charlotte Willer.

Eyes: Eye Studio® Master Drama™ Cream Pencil Eyeliner in Midnight Master.

Lips: Color Sensational® Lipcolor in Coral Crush.

YOUTUBE.COM/LIVERUNWAY © 2011 Maybelline LLC.

BEAUTY FASHION

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JOHN G. LEDES

PUBLISHER AND EDITOR

212-840-8800 ext. 241

jledes@beautyfashion.com

PRESIDENT AND CEO

ext. 234

ASSISTANT EDITOR

ext. 224

GEORGE LEDES

ext. 225

ext. 248

ADELAIDE P. FARAH

ext. 245

ext. 252

DEBRA DAVIS

JENNIFER DRUCKER

jdrucker@cosmeticworld.com

PHOTOGRAPHER

ddavis@beautyfashion.com

www.beautyfashion.com www.cosmeticworld.com

HOWARD BIEGEL

hbiegel@cosmeticworld.com

ART DIRECTOR

afarah@beautyfashion.com

ADVERTISING DIRECTOR

ladams@beautyfashion.com

DIRECTORY EDITOR

gledes@cosmeticworld.com

GROUP EDITORIAL DIRECTOR

LINDSEY E. ADAMS

ERIC MICHELSON

EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

AUGUST 14 - 18

EX•TRACTS at NYIGF Javits Center • NYC (T) (800) 272-SHOW www.extractsny.com

AUGUST 15 - 16

Elements Showcase Skylight Studios West • NYC (T) www.elements-showcase.com

SEPTEMBER 11 - 14

Beyond Beauty Paris Porte de Versailles • France (T) www.beyondbeautyparis.com

SEPTEMBER 14 - 15

MakeUp in New York Studio 450 • NYC (T) www.makeup-in-newyork.com

ICMAD Young Designers Awards Dinner Twenty Four Fifth • NYC 6:00 PM (TA) (800) 334-2623 www.icmad.org

SEPTEMBER 22

Fashion Group International Retail Symposium and the Robin Report Luncheon New York Hilton • NYC 11:15 AM (S) (212) 302-5511 www.fgi.org Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org American Cancer Society DreamBall Honoring Allure’s Linda Wells and Clarins’ Jonathan Zrihen Cipriani 42nd Street • NYC 7:00 PM (B) (TA) (212) 237-3915

OCTOBER 14

Cosmetic Executive Women Achiever Awards Luncheon Honoring Alberto Culver’s Gina Boswell, Dior Beauty’s Lisa Hawkins, L’Oréal USA’s Leslie Marino and Lord & Taylor’s Barbara Zinn-Moore Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

OCTOBER 18

Fragrance Foundation “Pop Your Cork” Wine & Food Tasting Event City Winery • NYC 6:00 PM (R) (TA) (212) 725-2755 x103 www.fragrance.org Luxe Pack Monaco Grimaldi Forum Monaco (T) www.luxepack.com

OCTOBER 24 - 26

Color Cosmetics Summit Maritim Hotel • Berlin Germany (T) www.eminentmarkets.com

OCTOBER 27

OCTOBER 4

SEPTEMBER 18 - 23

Fragrance Foundation Circle of Champions Honoring Bath & Body Works’ Camille McDonald St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755 www.fragrance.org

Cosmetic Executive Women Women in Beauty Series: Clinique Panel with Lynne Greene, Agnes Landau and Janet Pardo Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 21

OCTOBER 13

NOVEMBER 2

Tax Free World Exhibition Palais des Festivals • Cannes France (T) www.tfwa.com Cosmetic Executive Women Newsmaker Forum: A Conversation with Avon’s Andrea Jung Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 www.wffc.org

Fragrance Foundation Cocktail Party Celebrating Marc Rosen’s Book “Glamour Icons” Doubles Club • NYC 6:00 PM (IO) (212) 725-2755 www.fragrance.org

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00.

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AUGUST 2011 /

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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk

Australia Andrea Ferrari andrea@esprit-magazine.com.au

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com

© 2011 Maybelline LLC.

Makeup artistry by Charlotte Willer.

Eyes: Eye Studio® Lasting Drama™ Gel Eyeliner in Green. Lips: Color Sensational® Lipcolor in Mauve-ulous.

Nails: Express Finish® Nail Color in Onyx Rush.

YOUTUBE.COM/LIVERUNWAY

THEBEAUTYBIZ

Estée Lauder has joined Twitter, using the handle @esteelauder. Tweeting directly from its New York City headquarters, followers get an inside look into the brand—including tips from Creative Makeup Director Tom Pecheux.

L’Oréal USA has relaunched makeup.com, posting new content daily that includes feature stories, blog posts, slide shows, “how to” videos and beauty news. L’Oréal USA teamed up with Federated Media to outsource the editorial content of the Web site to writers and beauty bloggers. The makeup.com URL was acquired by L’Oréal in 2009.

Sephora Americas has named Lina Kutsovskaya to the new position of Vice President, Executive Creative Director. In this role, Ms. Kutsovskaya will oversee and guide the evolution of Sephora’s brand image, with responsibility for advertising, catalog, video and Web site design.

Before joining Sephora, she served as Vice President of Advertising at Barneys New York, and worked on the creative direction for top fashion and lifestyle magazines including Teen Vogue and Nylon.

The Founders of Elements Showcase have announced a partnership with The Fragrance Foundation to introduce a new FiFi® Award for Best “Indie” Fragrance Brand at the show held on August 15 and 16. Brands will be able to sign up to receive nominating forms at the show and via the Web sites of Elements Showcase and The Fragrance Foundation. The winner(s) will be announced at the Elements Showcase in January 2012 and again at the FiFi® Awards ceremony in the spring of 2012.

The latest fragrance from Oscar de la Renta, Esprit d’Oscar, is available in a 1.6 oz. Eau de Parfum Spray for the price of $78.00 and 3.3. oz., $98.00. OSCAR, the brand’s premier scent that launched in 1977, is available in a .25 oz.

Parfum for $102.00. The 1.6 oz.

OSCAR Eau de Toilette Spray is priced at $65.00; 3.3 oz., $85.00.

The collection includes a 6.6 oz.

OSCAR “Activée” Body Lotion, $49.00; 6.6 oz. OSCAR “Activée” Esprit d’Oscar Eau de Body Bath, $37.00 and 2.5 oz.

Parfum OSCAR “Activée” Anti-Perspirant Deodorant, $23.00. A 5.2 oz. OSCAR Dusting Powder is available for the price of $54.00.

The US Food and Drug Administration (FDA) has approved the first autologous aesthetic cell therapy to improve the appearance of moderate to severe nasolabial fold wrinkles in adults. The product, azficel-T (laVív), is from Fibrocell Science, Inc. Inter Parfums, Inc. has entered into a ten-year exclusive worldwide fragrance license agreement, with two fiveyear renewal options, to create, produce and distribute perfumes and fragrance-related products under the Anna Sui brand. The agreement commences on January 1, 2012 and replaces a previous license with Procter & Gamble that terminates on December 31. In addition, Inter Parfums is in negotiation to purchase the current inventory of the existing licensee, which is subject to a definitive agreement, and will take over production and distribution of the existing Anna Sui fragrance collections.

AUGUST 2011 /

Beiersdorf announced the promotion of Bill Graham to the position of President and General Manager of Beiersdorf Inc. Mr. Graham served as Vice President of Sales for Beiersdorf Inc. since April 2007.

CHIC.TV, the fashion and lifestyle video magazine, now has 8 shows and 2 movies on Hulu, 5 shows on YouTube as Bill Graham well as shows and channels on AOL, Glam, Blip.tv, Blinkx, AT&T and Dish Online.

CHIC.TV is best known for 10 seasons of extensive New York Fashion Week coverage.

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THEBEAUTYBIZ

INDUSTRY EAR

Palm Beach Beauté has entered into an agreement with Wilde Cosmetics GmbH under which Palm Beach Beauté will exclus iv e l y d i s t r i b u t e t h e Monteil Paris brand in the United States. The French skincare and fragrance brand, founded in 1936, was acquired by Wilde Cosmetics GmbH in 2006.

Believe.

An antioxidant-rich tinted skin enhancer that leaves your skin airbrushed, hydrated and protected in ONE EASY STEP. Miracle Skin Transformer SPF20’s FIRST-EVER naturally derived silicone formulation is designed to improve skin texture, minimize fine lines and pores and reduce pigmentation spots over time.

Who knew that one product could transform skin INSTANTLY?

Hydrate, Enhance and Protect Your Skin for the Ultimate Transformation COMING TO SEPHORA STORES SEPTEMBER 2011 WWW.SEPHORA.COM

WWW.MIRACLESKINTRANSFORMER.COM

Boots Retail International has named Sandra Gabriele, Vice President of Marketing & Communications for Boots Retail U.S.A, as its International Employee of the Year, part of the company’s annual “Best of the Best Awards.”

Ms. Gabriele is responsible for overseeing all of North America’s communications for the Boots brand, including Sandra Gabriele advertising, events, marketing, promotions, publicity, social media, as well as Web site development and management.

Mary M.G. Riddle

The Women in Flavor & Fragrance Commerce will honor Mary M.G. Riddle, Vice President, The Coca-Cola Company, at the 29 th WFFC Open Dinner on September 22, at the Westmount Country Club in West Paterson, NJ.

Shiseido has set new CO2 reduction targets for strengthening product-related environmental response—from research and development and the procurement of raw materials for commercializing products to consumer use and the disposal of product containers after use. Shiseido will also accelerate its environmental initiatives through such measures as proactively adopting plantbased containers or bagasse paper and instituting the use of refills.

The Women in Flavor & Fragrance Commerce will hold its 3rd educational mini-series, “The Values-based Career Path” with Claire Steichen of Clear Strategy Coaching on August 3 in Teterboro, NJ. The Gerresheimer plant in Germany, manufacturer of perfume flacons, crème pots, makeup bottles and other products for the cosmetics industry, has recently added a new glass melting furnace. This, plus an additional production line, has increased the plant’s production capacity by around 50 million units per year.

Just the Numbers For the second quarter of 2011 financial year, Gerresheimer reported €284.5 million in revenue, up 5.9% from the second quarter of 2010. At constant exchange rates, revenue growth was 7.6%.

The Musmanno Group has announced its representation of David Webb fine jewelry. The David Webb Fall 2011 ad campaign was shot by Photographer Terry Richardson with Carine Roitfeld styling and creative direction by Alex Wiederin.

Based on reported figures for the first half of 2011, the L’Oréal group’s sales at June 30 amounted to €10.15 billion, an increase of 5.0% compared to the first half of 2010. Like-for-like, based on a comparable structure and identical exchange rates, the sales growth of the group was 5.2%.

Mercedes-Benz announces that INCC Group has obtained the license agreement to develop, manufacture and distribute the first fragrance line for the MercedesBenz brand worldwide.

Carol Smith, who was Publisher and Chief Brand Officer of Elle from 2003-2010, became Publisher and Chief Revenue Officer of Harper’s Bazaar on May 16. Predecessor Valerie Salembier moved to Town & Country in the same capacity. Both were concurrent with Harper’s Bazaar’s parent Hearst Corp. acquiring Elle parent Hachette Filipacchi Media. Steve Cohn, Editor-in-Chief, Media Industry Newsletter

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2011.

Title

JULY 2011

JULY 2010

% of Diff.

YTD 2011

YTD 2010

% of Diff.

Allure

50.90

50.54

0.71

612.49

587.92

4.18

Cosmopolitan

102.08

109.20

-6.52

775.72

811.71

-4.43

Elle

90.29

92.56

-2.45

1,172.54

1,032.41

13.57

Glamour

63.08

98.77

-36.13

785.48

789.37

-0.49

Harper’s Bazaar (June/July)

94.00

90.88

3.43

712.57

753.15

-5.39

InStyle

98.01

122.55

-20.02

1,254.88

1,226.58

2.31

Lucky

53.78

51.72

3.98

541.34

570.75

-5.15

Marie Claire

73.04

69.42

5.21

694.23

655.00

5.99

Vogue

66.10

66.08

0.03

1,160.07

1,051.05

10.37

W

27.00

25.40

6.30

468.26

445.01

5.22

AUGUST 2011 /

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BF

THEPARTYSCENE

THEPARTYSCENE

on the avenue The Travelers Companies’ Lisa Caputo, Wolfensohn Fund Management, LP’s Diana Taylor, Barbara Walters, The Estée Lauder Companies’ Evelyn Lauder and Bobbi Brown Cosmetics’ Bobbi Brown

On June 23, The Women’s Forum of New York presented the inaugural Elly Awards at a luncheon in Manhattan’s The Plaza, which benefitted The Education Fund of the organization. Those honored were Evelyn H. Lauder, Senior Corporate Vice President, The Estée Lauder Companies and Diana Taylor, Managing Director of Wolfensohn Fund Management, LP.

Angel’s New ‘Angel’

I’m Yours and Guess Seductive Homme as well as the new advertising campaigns for both.

The event, hosted by Coty Beauty, was also the occasion for a performance by John Legend.

Coty’s Steve Mormoris and George Cleary (r.) with John Legend

Dolce&Gabbana At Saks

Photo by Christine Butler

Elly Awards

Photos by Andrew H. Walker/ Getty Images for Thierry Mugler

Pat McGrath (c.) with models wearing makeup from the Dolce&Gabbana color collections

Celebrity Makeup Artist Pat McGrath recently made an appearance for the Dolce&Gabbana makeup line at the flagship Saks Fifth Avenue store where she met with customers and previewed the new Italian Summertime and Animalier collections.

ICMAD CITY Awards

Clarins Group’s Christian Courtin- Naomi Watts and Ms. Mendes Clarins and Olivier Courtin(r.) with Thierry Mugler Clarins (r.) with Eva Mendes

Clarins Group’s executive team hosted a glittering party on June 23 at New York City’s IAC Building to celebrate the new face of Angel, Eva Mendes. It was also the occasion for the launch of Angel by Thierry Mugler Eau de Toilette and the unveiling of the new Eau de Parfum and Eau de Toilette advertising campaigns starring Ms. Mendes.

DVF Scent Sets Sail

ICMAD’s Pamela Busiek and Penni Jones with CITY Awards presenter Claudia Lucas of QVC (c.) and winners: CBI Laboratories’ Cindy Anderson and Karen Styles, Iredale Mineral Cosmetics’ Sharon Gregory, La Bella Cosmetico’s Dawn Catherine, ECRU’s Carmen and Mark DePasquale, IT Cosmetics’ Jamie Kern Lima and Paulo Lima

The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) held their 2011 Cosmetic Innovators of the Year CITY Awards on June 29 at Manhattan’s Astra D&D Building. Along with the announcement of awards, members bade farewell to ICMAD’s longtime Executive Director Penni Jones and welcomed her successor, President Pamela Busiek.

Charity Auction Preview Fusion Brands’ Dana Kline with Diane von Furstenberg

Ms. Kline joins Diane von Furstenberg Beauty’s Chantal Roos.

The launch of the new Diane by Diane von Furstenberg fragrance was toasted aboard Barry Diller’s yacht on June 5 in a cruise around Manhattan.

Guess-ing Game Manhattan’s trendy Boom Boom Room atop the Standard Hotel was the scene for the launch of Guess Seductive AUGUST 2011 /

Brett Fahlgren, GQ’s Style Correspondent, and Chandler Burr, Scent Editor, as well as the Curator of the Department of Olfactory Art at the Museum of Arts and Design

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P&G Prestige hosted a press event at New York City’s Core Club on June 8 to announce the Dolce&Gabbana The One Gentleman Charity Auction on gq.com.

Proceeds from the online auction benefitted the Just Keep Livin’ Foundation, founded by Matthew McConaughey, who is the face of the Dolce&Gabbana The One Gentleman advertising campaign. BF

THELATESTLAUNCHES EL

fashion of beauty ®

Fall 2011/Winter 2012

Maybelline New York was the official makeup sponsor of the Mercedes-Benz Fall Fashion Week 2011 in New York City. Beauty Fashion went backstage to report on the beauty looks by Maybelline New York that dazzled on Designers’ fall fashion runways.

BCBGMaxAzria The Look by Charlotte Willer Maybelline New York Global Makeup Artist

Cynthia Rowley The Look by Charlotte Willer

Cynthia Rowley with Ms. Willer

BCBG’s Max Azria with Maybelline New York’s Charlotte Willer

Ms. Willer applies Eye Studio Color Plush Silk Eyeshadow.

“It’s 20’s meets 70’s at BCBGMaxAzria this season,” said Ms. Willer, who led the team backstage. “Glamorous eyes take center stage against an otherwise natural beauty look.”

TO GET THE LOOK: Maybelline New York’s Fit Me! Foundation and Fit Me! Pressed Powder, Define-A-Brow Eyebrow Pencil, Eye Studio Color Plush Silk Eyeshadow in Give Me Gold and in (limited-edition for Fall 2011) Call Time, Baked Blush in (limited-edition for Fall 2011) Pressworthy Pink and Color Sensational Pearls Lipcolor in So Pearly.

“The inspiration for the beauty look at Cynthia Rowley was a sexy, trendy girl going out for the night,” Ms. Willer noted. “We created a dramatic, smoky eye. Eyeliner was our secret weapon!” This sultry beauty look was the perfect complement to the dark, decadent pieces in Cynthia Rowley’s Fall 2011 collection.

TO GET THE LOOK: Fit Me! Foundation, Line Express Eyeliner in Brownish Black, Expert Wear Eyeshadow Quad in Chai Latte, Volum’ Express The Falsies Mascara and Color Sensational Lipcolor in (limitededition for Fall 2011) Beige Bombshell.

Makeup sketch for the beauty look at the Cynthia Rowley show

Makeup sketch for the beauty look at the BCBGMaxAzria show AUGUST 2011 /

Ms. Willer applies Maybelline New York’s Color Sensational Lipcolor in limited-edition Beige Bombshell

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Vivienne Tam Max Azria The look by Andy Koh The look by Charlotte Willer Maybelline New York Makeup Artist Mr. Koh applies Maybelline New York’s Fit Me! Foundation.

Fit Me! Foundation

by Maybelline New York

Ms. Willer applies Fit Me! Foundation.

“The look at Vivienne Tam is inspired by Chinese opera with a touch of elegant femininity,” explained Mr. Koh. “To modernize the look, we gave models blunt, winged eyeliner. The skin has a porcelain effect, which is the perfect complement to the structural style of Vivienne’s fall collection.”

TO GET THE LOOK: Fit Me! Foundation, Fit Me! Blush in Deep Rose, Eye Studio Lasting Drama Gel Eyeliner in Blackest Black, Eye Studio Color Plush Silk Eyeshadow in Green with Envy, Lash Stiletto Makeup sketch for the Voluptuous Mascara and Color beauty look at the Sensational Lipcolor in Born With It. Vivienne Tam show

The beauty look for Max Azria was inspired by chic simplicity,” Ms. Willer said. “It’s a tailored and wellbalanced ensemble, yet oozes an enviable, edgy sophistication— just like the girl that never tries but always looks perfectly put together.”

TO GET THE LOOK: Fit Me! Foundation, Fit Me! Concealer, Fit Me! Powder, Eye Studio Color Plush Silk Eyeshadow in (limitededition for Fall 2011) Strut It Suede sketch for the and Color Sensational Lipcolor in Makeup beauty look at the (limited-edition for Fall 2011) Max Azria show Beige Bombshell.

Vivienne Tam with Maybelline New York’s Andy Koh

Catherine Malandrino Custo Barcelona The look by Gato Zamora The look by Gato Zamora Maybelline New York Makeup Artist Mr. Zamora applies Eye Studio Color Plush Silk Eyeshadow.

Gato Zamora added lush yet clean volume to the lashes with Volum’ Express One-by-One Washable Mascara.

“The look at Catherine Malandrino was fresh and natural, yet chic,” affirmed Mr. Zamora. “A perfect complexion was key, but I also wanted to add a sophisticated touch of drama to the eyes.

I never want people to notice makeup on a face—it’s when they don’t notice that I’ve done my job.”

TO GET THE LOOK: Fit Me! Foundation, Fit Me! Bronzer, Line Express Eyeliner in Soft Black, Eye Studio Color Plush Silk Eyeshadow in Purple Icon, Volum’ Express One-by-One sketch for Washable Mascara and Shine Makeup the beauty look at the Sensational Lipgloss in Minty Sheer. Catherine Malandrino show

AUGUST 2011 /

Mr. Zamora applies Color Sensational Lipcolor in Ruby Star.

Custo Barcelona with Mr. Zamora

“Timeless, romantic makeup was the beauty look at Custo Barcelona. “Think of the classic story of a dancer who falls in love with a vampire—this was the inspiration for the look,” noted Mr. Zamora. “It’s romantic m e e t s g o t h i c … f e m i n i n e ye t dramatic.”

TO GET THE LOOK: Fit Me! Foundation, Fit Me! Concealer, Fit Me! Bronzer, Volum’ Express One-byOne Mascara in Blackest Black, Color Sensational Lipcolor in Ruby Star and Line Express Eyeliner in Makeup sketch for the beauty look at the Ebony Black.

Custo Barcelona show (Continued on page 39)

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THELATESTLAUNCHES

®

Eying The Essentials

in

CHANEL has developed the essentials for achieving the elegant eye. It has introduced an edited ensemble of shades for eye, brow and lash definition.

Beauté Des Cils Nourishing Mascara Base is the CHANEL’s Ombre Essentielle Soft first step in strengthening and protecting lashes. The Touch Eyeshadow conditioning formula becomes a lash primer to fortify and hydrate while enhancing lash volume, length and curl. It can also be used as a lashstrengthening ‘mask’ at night. Beauté Des Cils Nourishing Mascara Base is priced at $30.00.

Lashes get a lift and intense curl with Recourbe Cils De CHANEL Precision Eyelash Curler. This eye makeup tool’s arc shape fits perfectly against the eyelid to gently and safely sculpt every lash for optimal natural curl.

Recourbe Cils De CHANEL Two silicone refill pads are included. The limited-edition Recourbe Precision Eyelash Curler Cils De CHANEL Precision Eyelash Curler is $34.00.

CHANEL offers Le Regard Sophistiqué Sophisticated Eye Collection with a mélange of new shades. There is Les 4 Ombres Quadra Eye Shadow in two palettes for $57.00, Stylo Yeux 4 Ombres Quadra Waterproof Longlasting Eyeliner in Taupe for $29.00, Ombre Essentielle Soft Touch Eyeshadow in Les Eye Shadow in the two shades for $28.50 and Crayon Sourcils in four shades for $29.00.

Lagons palette All of the CHANEL makeup is now available at department and specialty stores and at CHANEL.com.

Tom Pecheux’s Artistry

The face of Estée Lauder’s Pure Color Modern Mercury collection by Tom Pecheux SKUs from the Estée Lauder Pure Color Modern Mercury Collection by Tom Pecheux

Estée Lauder delivers a new perspective on color with its Creative Makeup Director, Tom Pecheux’s artistry. New collections of makeup bring excitement to the Estée Lauder cosmetics counter this fall.

Mr. Pecheux’s creative reflections found in modern architecture inspired him to develop the limited-edition Pure Color Modern Mercury Collection. Molten metallic eyes are the focus of a soft shimmering canvas and are complemented by matte lips and a green shade on the nails. Skin is polished with Pure Color Illuminating Powder Gelée applied dry or wet depending on the intensity of color desired.

There are three EyeShadow Duos accented with three pearlized shades of Liquid Eyeliner balanced by lips slicked with three shades of Velvet Lipstick or three shades of Long Lasting Lipstick. Fingertips glisten with Nail Lacquer in Metallic Sage. The limited-edition collection ranges Estée Lauder’s Pure in price from $19.00 to $40.00 and is now Color Sensuous Rouge LipColor at select Estée Lauder counters nationwide, brings a sensual at esteelauder.com and major international touch to the lips. airports.

Pure Color Sensuous Rouge LipColor is formulated with Estée Lauder’s patented process of “core within core” technology of a firm pigment outer shell surrounding a jellified core. This voluptuous formula in a The slim bullet of Pure slim bullet affords easy, precise application. Color Sensuous Rouge LipColor delivers Twelve shades of Pure Color Sensuous Rouge buildable sheer to LipColor are divided into four categories: medium coverage.

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THELATESTLAUNCHES

fashion of beauty Fall ’11/Winter ’12

Estée Lauder Pure Color Five Color EyeShadow Palettes are presented with an angled brush applicator designed to add precision to contouring and shading.

Nude-Brown, Pink-Berry, Mauve-Plum and Coral-Red. They are now at select Estée Lauder counters nationwide for $28.00.

Mr. Pecheux has developed “a collection of colors where you use your own vision to create a world of many looks,” for Pure Color Five Color EyeShadow Palettes, Duos and Singles. They come in five finishes: 14 shades of Matte, 21 shades of Satin, 21 shades of Shimmer, 15 shades of Metallic and Frost included only in the Duos. The Singles are $20.00; Duos, $30.00 and Five Color EyeShadow Palettes, $45.00. They are now at Estée Lauder counters nationwide, at esteelauder.com and international airport retailers.

Shadow Play

Shiseido Makeup’s Artistic Director Dick Page declares Shiseido Makeup’s Shimmering that the new cream shadow from the brand “is the best Cream Eye Color collection on the market. It’s about finding the perfect balance of texture, beauty and fun in color.” Inspired by Mr. Page’s photography and global travels, Shiseido Makeup Shimmering Cream Eye Color is lightweight and longwearing to maintain a smudge-free and dewy finish for up to 16 hours.

Shimmering Cream Eye Color is formulated with jewel reflecting powder to emit intense radiance. Its smooth fit base uses Shiseido’s exclusive patent-pending emulsification technology to remove excess oil and water after application to leave only essential reflective pearl and moisturizing ingredients. Super Hydro-Wrap Vitalizing DE, a Shiseido-original ingredient, improves moisture Shiseido Makeup Shimmering and alleviates dryness.

Cream Eye Color creates a deeply pigmented look in an instant.

Available in 12 new shades, Shiseido Makeup Shimmering Cream Eye Color is priced at $26.00.

A beauty tool that is an important partner to makeup application is Shiseido Makeup’s Perfect Foundation Brush. “The great thing about this brush is that it’s small, compact and easy to use. The bristles are fine and tightly packed so the working surface adheres well to the skin,” explained Mr. Page.

The brush has a balance of straight and wavy strands, and each bristle is tapered to give the edge of the brush a slant so bristles reach the tiniest crevices of the face. It is $30.00.

These products are available now at fine department and specialty stores where Shiseido products are sold. They are also at macys.com, bloomingdales.com, nordstrom.com, lordandtaylor.com, saks.com, Shiseido Makeup’s Perfect Foundation Brush has a short handle for easy, controlled makeup application. barneys.com, dillards.com and sephora.com.

Cool Color

Clinique’s Lid Smoothie Antioxidant 8-Hour Eye Colour delivers a creaseresistant long-wearing finish. Formulated with a blend of anti-oxidant extracts, cucumber, aloe vera, caffeine and collagen-boosting peptides, the cream-topowder shadows blend effortlessly across the lid.

With a shade range of 12 colors, Lid Smoothie Antioxidant 8-Hour Eye Colour is priced at $19.50. The collection is now at Clinique counters nationwide and clinique.com.

(Continued on page 40)

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Clinique Lid Smoothie Antioxidant 8-Hour Eye Colour can be layered and paired for flirty or bold, dramatic looks.

THEPARTYSCENE

Arcade Marketing hosted its annual Summer Solstice Party on June 16 at the Central Park Boathouse in New York City.

The company, which provides sampling solutions for beauty, fragrance and skincare brands, kicked off summer with an evening of camaraderie and scenic views as guests enjoyed lively music and a buffet dinner that included fresh lobster.

Arcade Marketing’s Rich Nightingale and Debra Leipman-Yale join Arcade Europe’s Marielle Chartier with Marc Pages.

Oscar de la Renta’s Jean Hoehn Zimmerman with CHANEL’s Lyle Saunders and Laurie Palma

Arcade Marketing’s Eric Dalbo, Diane Crecca and Mr. Nightingale (r.) with Camille McDonald of Bath & Body Works

Arcade LatAm’s Fabio Navarro and Jerôme Massei (r.) with Arcade Europe’s Philippe Ughetto and Ms. Chartier

Firmenich’s Westly Morris and Joanne Halev (r.) with Jacqueline Singer and TPR Holdings’ Neil Katz

Lighthouse Beauty’s Jeff Haney and Michael Geremia with Larry Berman of Arcade Marketing (c.)

Fashion Group International’s Margaret Hayes with Firmenich’s Jerry Vittoria

Symrise’s Dave Appel with Ms. Crecca and Marc Rosen Associates’ Marc Rosen

Cloudbreak Group’s Tom Butkiewicz with Givaudan’s Cosimo Policastro

Givaudan’s Caroline Sabas, Claude Charmoille and Calice Becker

Ungerer’s Marcie Rose with Coty’s Tom Panagiotidis

Arcade Marketing’s Paul Pearl, Cathy Griffiths, Mike Rundle and Jim Walker

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THEPARTYSCENE

SUMMER SOLSTICE PARTY

Batallure Beauty’s Renee Ordino and Christina Buzantian with Firmenich’s Jorgi Propato

Mr. Dalbo and Arcade Marketing’s Jitin Ghai

mark.’s Marina Kanes, Dismary Anton and Annemarie Frank

IFF’s Olivier Delcour, Yvette Ross and Angello Kostandas

L’Oréal USA’s Cristan Reigrut, Rose Cleary, Peter Zakhary and Donna Estok

Lehigh Direct’s Bob Hackett with Bill Hoffman and Rich Boysen of Arcade Marketing

Givaudan’s Kathy Cameron, Ashley McManus and Rose Eckert with Coty’s Carolyn Holtz

Virtue Development Company’s Doug Virtue with Pam Virtue and Tony Griffiths

CEW’s Lisa Klein and Carlotta Jacobson with Ms. Leipman-Yale (c.)

Arcade Marketing’s Dave Teets with Coty Prestige’s Sarah Goldin, Lori Singer and Giovanni Boiano

Elizabeth Arden’s Paul Melomo and Color Optics’ Joe Cicci with Joe DeLise of Fusion Brands

CEI’s Justin Spiro and Elizabeth Arden’s Art Spiro with Arcade Marketing’s Sonia Milfort and Jim Krivda of Mane

Arcade Marketing’s Rob Eik, Fred Graf and Jim Walker with Dixon Direct’s Jeff Gascoigne (2nd l.)

Linda Levy of Macy’s (2nd r.) with The Fragrance Foundation’s Rochelle Bloom, Mary Ellen Lapsansky and Amy Rubin

(Continued on page 41)

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Gail Gordon was recently named the Chief Merchandising Officer of Perfumania. Beauty Fashion asked Ms. Gordon how she views her new position with the retailer.

BEAUTY FASHION: Please define your new role at Perfumania.

GAIL GORDON: As Chief Merchandising Officer, my goal is to continue to improve the shopping experience for our consumers and work with the management team on short- and long-term visions for growth.

BF: What do you believe are the strengths of this retail chain?

GG: The assortment, the people, the service and the standards.

BF: Is Perfumania’s product mix focused mostly on luxury brands?

GG: Yes, and most of our bestsellers are luxury brands.

BF: In a fragrance-challenged retail environment, how can Perfumania do more to create a customer-friendly shopping experience?

GG: We are already in the process of upgrading the shopping experience from an aesthetic standpoint. Service has and will continue to be an area where we stand apart from all our competitors. A large percentage of our Consultants are certified by The Fragrance Foundation and proudly wear their pins.

BF: Will you make any changes in store layouts?

GG: I have recommended significant changes to our merchandising and in some cases, actual layout. This comment circles back to improve the shopping environment for the consumer and, in general, our aesthetics.

BF: Will there be any changes in the training programs for the Sales Associates?

GG: The Perfumania training program and “Perfumania University” are outstanding, and I couldn’t be more impressed.

BF: Who is an ideal candidate to be a Sales Associate at Perfumania?

GG: Women and men with a passion for fashion and those who take pride and enjoy servicing and educating our customers. We have consistent standards, but that said, appreciate Associates with an entrepreneurial spirit.

BF: Are there any areas of the US that you think are more suited demographically for Perfumania’s stores?

GG: No. Given our breadth of stores and success—which is currently across the domestic US, Hawaii, Alaska, and Puerto Rico—I am sure that we would thrive in most demographics.

BF: Why should a customer go to Perfumania for fragrance purchases rather than other retailers?

GG: As stated in my prior comments, the customer will find the broadest assortment, extraordinary service and a shopping environment that is nice but is being upgraded. In addition, we feature a special value or savings on many of our brands.

BF: Are there plans to expand online fragrance sales?

GG: Our online business has been growing exponentially, and we foresee this rate of growth to continue.

BF: What role will social media play in your merchandising programs for Perfumania?

GG: Social networking is an opportunity for us.

BF: Do you have goals set for your first year? Five years from now?

GG: My goals are to continue with the evolution and upgrade of the stores that have transpired over the last five years…and more to come! BF

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THEBEAUTYBIZ

THEBEAUTYBIZ

GAIL GORDON’S NEW ROLE AT PERFUMANIA

THEBEAUTYBIZ

DISCUSSES BRAND STRATEGY AT

CEW

Cosmetic Executive Women (CEW) hosted its first membersonly Women in Beauty Series event on June 9 at the Harmonie Club in New York City featuring a conversation with Jane Lauder, Global President/General Manager of Origins and Ojon. She shared her experience of forging her own path through The Estée Lauder Companies and driving the success of the brands she manages. Joining The Estée Lauder Companies in 1996, Ms. Lauder’s positions within the company have included Senior Vice President, Global Marketing for Clinique, Vice President of Marketing for BeautyBank and heading the creation and launch of both Flirt! and American Beauty. CEW President Carlotta Jacobson stated, “I’ve watched you grow up in the beauty industry,” as she introduced Ms. Lauder, noting that her grandmother, Estée Lauder, the Founding Chairman and namesake of the company, would be proud of her success. “With so much com- CEW’s Carlotta Jacobson with Origins and Ojon’s Jane Lauder and Chrysallis’ Jill Scalamandre petition in the cosmetics industry, it’s not an easy task to make individual brands stand out among the rest, but Jane Lauder does that time and again.”

From its products to the rich history, Origins has been a brand that Ms. Lauder has always admired. It was created in the late 1980s with the vision of consumers wanting natural products. Recognizing that 80% of the world uses plants as primary medicine, Origins developed products that were both efficacious and derived naturally from potent plant-based ingredients. “We learned that our target customer is worried about aging, is health-conscious and a label reader,” said Ms. Lauder. And though the consumer is mindful of the ingredients in the products, she stated, “Efficacy comes first. We can’t sacrifice performance for being natural.” She also noted the brand’s success in the recent introduction of Origins in China. Combining Eastern and Western medicine, the Chinese consumer understands the brand’s mission. Origins now has 11 doors open in the China as well as stores in Taiwan and Hong Kong.

For Origins, retail stores have always been a foundation of the brand. “You can buy products with the click of a button, but nothing can replace the experience of purchasing in-store,” declared Ms. Lauder. With a pioneering approach to creating a retail space, Origins was the first beauty brand to provide an open-sell environment where customers are able “to gather and discover” products around a community table with help from Beauty Advisors—who have been renamed “Guides.” The company’s recent retail redesign modernized its space but still incorporates the feeling of openness and being a part of nature.

Givaudan’s Kerry Squillante and Alison Chaneski with Vicky Nelson and Janis Goberman Design’s Janis Goberman

AUGUST 2011 /

Elizabeth Arden’s Laurie Dowley with Prevention’s Laura Petasnick

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mark.’s Dawn Speller, Kathleen French and Paige Edmonds

(Continued on page 42)

THEBEAUTYBIZ

JANE LAUDER

NATIONAL MAKEUP ARTIST JOHN FUSSELL John Fussell has, in almost 20 years in the beauty industry, donned many hats: Stylist . . . Makeup Artist . . . Artistry Trainer. Having trained extensively with the House of CHANEL, he brings a multitude of talents to his role as National Makeup Artist.

John’s diverse background has served his career well, enabling him to build a large clientele. The secret to his success is no secret: He treats each customer with the utmost respect. His sincerity and instinctive artistic talents instantly draw women in; his engaging, individualized approach quickly transforms them into devotees. John’s customers walk away from the counter looking and feeling more beautiful and more confident, as do all the clients of the CHANEL National Makeup Artist team.

NATIONAL MAKEUP ARTIST RC STEPHENS With over a decade of experience as a makeup artist, RC Stephens has become a fixture on the West Coast—both on the runways and the red carpet. Having demonstrated his unique talent and love of artistry in the shows of numerous rising fashion stars, it was only a matter of time before Hollywood’s hottest took notice and joined his exclusive clientele.

Equally passionate about photography, RC, who has contributed to several fine art shows, has an unerring eye and attributes his innate understanding of camera-ready makeup effects to his skill behind the lens. His vision, he reveals, is always “to make my clients look and feel polished, modern and fashionable.” BF

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AT-COUNTER

AT-COUNTER

makeupartist ofthemonth

THELATESTLAUNCHES

Bare Beauty Estée Lauder unveils an intimate and effortless expression of sensuality with its new fragrance Sensuous Nude, an evolution of the emotional and olfactive journey that began with the 2008 launch of Sensuous. Drawing inspiration from the feel of warm, bare skin, the fragrance was created to reveal the woman underneath it all. “Modern sensuality is intimate, comfortable and effortless. It is rooted in the appreciation of skin as the portal to life’s deepest sensorial experiences. The intimacy of touch and the connection to bare skin brings a heightened, more personal dimension to these moments, allowing us to feel and experience more deeply,” stated Karyn Khoury, Senior Vice President of Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. “Sensuous Nude captures this vision of modern sensuality and bares all the warmth and softness of a confident woman at her most open and free.”

The fragrance begins with fresh Sicilian bergamot and mandarin contrasted with baie The new fragrance from rose and invigorating black pepper. Modern femininity is revealed through a heart of intoxi- Estée Lauder, Sensuous Nude cating jasmine petals, delicate muguet and coconut water as honey and musk engage the senses. The velvety warmth of bare skin is captured in the defining core of translucent musk balanced with the infusion of sandalwood, amber, heliotrope, vanilla and the Sensuous franchise signature, Melted Woods NaturePrint®.

The Sensuous Nude flacon features highlighted tones of nude blush to berry pink that capture the fragrance’s soft, intimate, textural sensuality. The bottle’s design maintains the feminine spherical shape, delicate fluting and sophisticated rose golden cap of the original Sensuous fragrance.

The advertising campaign, inspired by the original Estée Lauder Youth Dew ad from 1953, was created by Doug Lloyd of Lloyd and Co. in collaboration with Aerin Lauder, Style and Image Director, Estée Lauder. Brazilian Model Isabeli Fontana stars in the campaign shot by Photographer Craig McDean.

Sensuous Nude is offered in a 1 oz. Eau de Parfum for the price of $52.00; 1.7 oz., $65.00 and 3.4 oz., $90.00.

The collection also includes Sensuous Nude Body Veil, $46.00 and Sensuous Nude Touch On Fragrance, $44.00.

Sensuous Nude is available at Estée Lauder counters nationwide, esteelauder.com and major international airports.

Scent Introduction Vince Camuto, the fashion footwear and lifestyle Designer, has launched his first sexy and sophisticated scent. “Vince Camuto is consistently at the forefront of design and fashion, his vision is trend-setting; a versatile, innovative aesthetic that is indeed unmatched,” observed Frederick Purches, Chairman and CEO, Parlux Fragrances, Inc. “We’ve created a fragrance that can go from day to night, week to weekend with flair and ease.”

Nuanced like the subtle richness of suede, VINCE CAMUTO is a sensual floral chypre scent created by Perfumer Steve DeMercado of Fragrance Resources. Smooth and elegant rum absolute blends with the nectar of osmanthus flower as the fragrance opens. Bulgarian white rose, fresh and captivating, contrasts with the deep, rich notes VINCE CAMUTO of leather and the delicate essence of night blooming jasmine, creating an alluring is manufactured and distributed signature. As the fragrance evolves, its sensuality lingers in a warm, enticing note of

by Parlux Fragrances. vanilla absolute, patchouli, warm amber Brazil and a soft, creamy skin musk.

VINCE CAMUTO glistens with golden detail with the delicate outline of the Camuto family crest surrounding the cap and appearing on a ribboned medallion on the façade of the bold, angled bottle. A brilliant hot pink seal featuring (Continued on page 44) AUGUST 2011 /

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THELATESTLAUNCHES

Notes From The Perfumers’ Palettes

The 19th edition of the HBA Global Expo & Conference united all components of the beauty industry at Jacob K. Javits Convention Center in New York City from June 28-30. HBA Global, a leading event for industry members, allows attendees to discover up-to-the-minute product innovations, attend exclusive education seminars and connect with associates to drive the industry forward.

HBA Global kicked off with a keynote address from Dan Brestle, Chairman of the Board of Directors for the Personal Care Products Council (PCPC) and retired from over 30 years in top leadership positions at The Estée Lauder Companies. He presented a look into the past, present and future of the personal care industry—which generated $59 billion PCPC’s Dan Brestle with Kelly Choi, Bliss World’s Mike Indursky and Jill Birkett of UBM Live in the U.S. market in 2010. Mr. Brestle drew parallels with the obstacles that the founders of the industry faced and the challenges that are met today. “From wars and economic crises to struggles with evolving distribution channels and international expansion, we can take guidance from our predecessors’ spirit and the way they addressed difficulties and converted them into opportunities.”

Mr. Brestle stated that “the future of our growth will come from outside of our borders. Globally, the fastest growing region is Latin America, led by Brazil, while Russia and Eastern Europe continue to expand. Within 10 years, experts predict the size of the Asian beauty business will be the same as the Western Hemisphere. It’s incredible to think that half a century ago, cosmetics were virtually banned in China.” He affirmed that there will be a large opportunity for innovation resulting from this expansion. “It is evident in the enthusiasm and success of the new generation of entrepreneurs.”

With the expansion of international markets, Mr. Brestle emphasized the importance of collaborating with regulators, trade officials and sister organizations “to maximize growth and minimize risk.” Mr. Brestle urged attendees to involve themselves in industry organizations—such as PCPC, ICMAD, CCTF and JCIA—that work “to facilitate solutions to reinforce our common commitment for product safety and to keep regulations sensitive and sound.”

After the keynote address, HBA Global’s 3rd annual Positively Beautiful Award was presented to Television Personality and Food Journalist Kelly Choi. The award is given to a celebrity who uses their name and influence to help further a cause that benefits the lives of others. This year’s award recognized Ms. Choi for her support of Angelwish, helping chronically ill children, as well as Citymeals-on-Wheels, providing meals to homebound elderly.

“Ms. Choi’s philanthropic works with these two worthy organizations are examples of true beauty that transcend the physical,” said Jill Birkett, Brand Director, Beauty & Wellness for UBM Live, the producer of HBA Global. In addition to her work with those two charities, Ms. Choi also supports and hosts various charity events for diabetes research, New York Cares and Animal Care and The exhibit floor entrance at HBA Global Control in New York City.

The education program at the HBA Global Conference offered attendees an exclusive look inside the industry. 227 speakers in 63 conference sessions addressed all components of the beauty and personal care market organized around five categories: marketing, green products and sustainability, international business, technical advancements, and new to this year, skincare innovations.

(Continued on page 46) AUGUST 2011 /

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THEBEAUTYBIZ

THEBEAUTYBIZ

BEAUTY AND BUSINESS CONVERGE AT

THEBEAUTYBIZ

F f

HOSTS A NATURALLY INSPIRED EVENING

On June 21, The Fragrance Foundation’s Associate Board presented the Pop Your Cork…Naturally event at City Winery in New York City, featuring a four-course tasting menu that was paired with wine and fragrance. The meal, imagined by Chef Jonathan Lindenauer, former Chef de Partie and Sous Chef at Jean Georges and Chef de Cuisine at Bon Appétit, incorporated flavorful seasonal and local ingredients to create each dish. Organic wines that corresponded to each course were chosen by Jenny Lefcourt, Co-Founder of Jenny & François Wine Selections, who informed guests on the beneficial components of organic versus conventional wines before they were able to experience the first pairing. To round out the evening, Olivia Jan, Senior Perfumer of Robertet, The Fragrance Foundation’s Rochelle Bloom and Terry Molnar (c.) with completed every course with a natural fragrance accord Jenny & François Wine Selections’ Jenny Lefcourt, Chef Jonathan Lindenauer and Olivia Jan of Robertet she developed to accompany the flavors, along with a fifth and final scent collectively representing the meal. Ms. Jan stated that she selected notes that were inspired by her love of nature and reminiscent of her childhood memories of the outdoors in northeastern France.

The evening concluded with a raffle drawing to benefit The Fragrance Foundation’s Making Sense of Scents educational program. Headed by the Associate Board, this program introduces the world of fragrance to elementary school students.

Robertet’s Joe Lattarulo, Pierre Wulff and Jérôme Epinette

Martha Basanta of Givaudan and Nicole Trager of Coty Prestige

Tilar Mazzeo and Takasago’s Valerie Belmont with Coty’s Anna Palombo

IFF’s Julianne Pruett and Yves Cassar

Mane’s Yadira Perez and Ralf Schwieger

Coty Prestige’s Lori Singer with Symrise’s John Lando

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THEBEAUTYBIZ

THE FRAGRANCE FOUNDATION

THE FRAGRANCE FOUNDATION

Ff

HOSTS A NATURALLY INSPIRED EVENING

FIDM LA’s Lyn Tobman and Julianne Pfister with Marine Ravera of Arcade Marketing and Taylor Steffan

Avon’s Dana Steinfeld and Givaudan’s Melissa Montfort

Firmenich’s Hilary Ernsberger, Caroline Ornst (2nd r.) and Romain Poquet (r.) with Clark Goolsby and Chris Lowery of Chase Design Group

Maesa Group’s Juliette Giraud and Kamila Golebiewska with Max Delaunay of Robertet (c.)

Mr. Wulff and IFF’s Kristin Brunner with Victoria’s Secret Beauty’s Mark Knitowski and Dulce Almario

Cosmopolitan’s Karen Deutsch with Sarah Ostrower and Alexandra Hardyment of The Estée Lauder Companies

Coty’s Sarah Goldin with Lisa Negrelli of IFF

Colgate-Palmolive’s Henry Babol with Robertet’s Ray Hone and Mr. Lattarulo (r.) and Kevin Kuchinski of Church & Dwight

Robertet’s Donna Ramanauskas and Lauren Simpson with Tamar Kamen, Melanie Ross and Corey Huggins of Maesa Group

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BF

THEBEAUTYBIZ

By Kissura Mondesir, Category Specialist, Makeup,

Prestige Lip Color

The NPD Group, Inc.

Year-Over-Year Dollar Performance

In 2010, prestige makeup held the largest unit share within beauty. After two years of declines, the category resurged as women rediscovered color and renewed their love affair with makeup.

“Coming out of the recession, it seems

12%

9% Flat -2% -8% -11%

2006 2007 2008 2009 2010 YTD APR 2011

consumers’ thirst for color and play was reawakened. In 2010, we saw

Source: The NPD Group/U.S. BeautyTrends® Prestige Retail Tracking Service

the preference for rich as well as retro colors, and in 2011 we are seeing new Karen Grant Vice President and Senior Global Industry Analyst, The NPD Group.

neutrals come to the fore,” said The NPD Group’s Vice President and Senior Global Industry Analyst Karen Grant.

Sales for lip color and nail enamel in 2010 reached their highest dollar and unit performance in 10 years. And what were the popular colors for each? Pinks were the pout color of choice, while nail polishes with a grey hue were the top sellers. The upward sales trend continues in 2011, as both lip and nail posted growth in the first quarter.

Prestige Nail Enamel

Year-Over-Year Dollar Performance

37%

52%

-7% 8% 4% -12% 2006 2007 2008 2009 2010 YTD APR 2011 Source: The NPD Group/U.S. BeautyTrends® Prestige Retail Tracking Service

Top-Selling Polish Colors

Year-to-Date April 2011

29%

Pink Polishes Dominate

14%

Pink

Prestige Lip Segment Performance and Share

Red

14%

Beige

Year-to-Date April 2011

10%

Dollar Performance

Blue

Lip Gloss About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit npd.com.

Lip Liner

2% -2%

33% 13%

Source: The NPD Group/U.S. BeautyTrends® Prestige Retail Tracking Service

npd.com

33

100%

12% 50%

Lip Color

Source: The NPD Group/U.S. BeautyTrends® Prestige Retail Tracking Service

AUGUST 2011 /

8%

Total Lip

of top 60 best-selling nail enamels

Dollar Share

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THEBEAUTYBIZ

Women Rediscover Color

THELATESTLAUNCHES

BLEU NOTES CHANEL Adds SKUs To Scent CHANEL’s launch of Bleu De CHANEL was a bestseller. The woody, aromatic fragrance revealed a new masculine identity. Now CHANEL expands the portfolio with three new SKUs. Bleu De CHANEL is now presented in a limitededition 5 oz. size of Eau de Toilette Spray for $105.00. It is designed to fulfill the needs of today’s modern man.

The sensuous juice scents two new daily essentials designed to enhance a man’s grooming experience. The light, white emulsion, Bleu De CHANEL After Shave Balm, instantly soothes and hydrates the skin as it imparts the signature scent. It is presented in a The Bleu De CHANEL man defies convention. Continuing the success story of Blue De CHANEL frosted glass pump bottle with an Eau de Toilette in a new 5 oz. size

that dispenses the perfect amount of balm. A 3 oz. size is $50.00. Bleu De CHANEL Shower Gel is a translucent formulation, which creates a rich foam to cleanse and scent the skin. Its fliptop cap ensures easy handling in the shower.

A 6.8 oz. size is $32.00.

Th e n e w B l e u D e CHANEL products are available now at department and specialty stores and at CHANEL.com. BF Bleu De CHANEL After Shave Balm imparts the woody, aromatic scent.

AUGUST 2011 /

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Bleu De CHANEL Shower Gel cleanses and scents the skin.

THEBEAUTYBIZ

Jabot Cosmetics And Fragrance Launches

“T

his is the moment to announce what h a s n e ve r b e e n d o n e b e f o r e ,” proclaimed Caroline Pieper-Vogt, CEO of Fusion Brands, Inc., as she revealed a new paradigm in beauty. “We have brought the fictional beauty brand, Jabot, featured on the #1 daytime drama series The Young and the Restless to life. This powerful luxury brand of skincare, color and fragrance is a reality.”

In an unprecedented partnership, Fusion Brands, through a licensing deal with CBS Consumer Products and Sony Pictures Television, has created and manufactured the Jabot Cosmetics collection. “This is a truly innovative licensing deal that just makes sense on many levels,” affirmed Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products.

“Jabot already has built-in brand familiarity with the viewers, and the launch of these new products Camera Ready Color will be integrated into the show’s storylines in a very organic way. Fans will get to watch the development of these products unfold on the show and then be able to actually buy them and use them themselves.”

Ms. Pieper-Vogt calls the Jabot line a “new way to market beauty.”

The Overnight Sensation skincare collection currently consists of Instant Success Eye Cream, Dramatic Defense Night Cream, 5-Star Wrinkle Serum and Best Supporting Neck Cream. They range in price from $29.50 to $34.50. Camera Ready Color includes lasting Performance Foundation, Never Ending Cream Blush, Take 2 Conceal + Spotlight, Glow Ever After Bronzer and Glamour Lip Gloss.

The scent, Black Satin by Jabot, created by Firmenich’s Perfumer Pierre Negrin, is a floriental juice. Mr. Negrin was influenced by the soap-opera-inspired line to create a fragrance that had “a level of drama and glamour yet was approachable.” Black Satin begins on a top note of pineapple, mango and pink pepper. The heart of Pinot Noir grapes, plum blossoms and frangipani is based on a note of sandalwood, vanilla, musk and vetiver.

In mid-June, the Red Carpet Collection including a Photo Ready Face Lift, Picture Perfect Eye Lift and Crushed Diamond Facial Resurfacer ranging in price from $29.50 to $35.50 was available for purchase on shopjabot.com and hsn.com. On June 21-22, Tracey Bregman, the Actress who plays Lauren Fenmore on The Young and the Restless and serves as the face of the line, hosted an HSN special where she showcased the Red Carpet Collection. The complete Jabot Cosmetics collection launched on July 28 with five hours of programming on HSN Jabot Cosmetics’ Red Carpet Collection and simultaneously debuted in all ULTA doors nationwide. The products are also now available on hsn.com and shopjabot.com. BF AUGUST 2011 /

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THEBEAUTYBIZ

Daytime Soap Opera Brand Becomes Reality

THEBEAUTYBIZ

Amway Independent Business Owners Share Their Sales Tips for Success ZAILY CARMONA Amway Independent Business Owner Royal Palm Beach, Florida Zaily Carmona was attracted to selling beauty products through direct sale because of the opportunity it gave her to be her own boss, make her own decisions and prosper on her own terms. Since engaging in the Amway business opportunity, Zaily has been very supportive of the items she sells, particularly the ARTISTRY skincare and cosmetics line. She believes the beauty products give outstanding results, which in turn she uses as a testimonial for her customers.

“I am a fan of all the products, especially the technology that supports them, their ingredients and the extraordinary testing processes they go through,” Zaily said.

Having a connection with her customers is Zaily’s preferred method to increase business. “The secret behind every sale is to focus on the needs of the person. Listening is essential when dealing with a client. This helps you recommend the right products, so your client can see the results to be expected,” she said.

JENNY CHEN Amway Independent Business Owner Toronto, Ontario Jenny Chen, an Amway Independent Business Owner for seven years, was first drawn to selling beauty products through the direct selling method because of the ability it gives women to become more independent economically, in capability and in thought. Jenny especially enjoys selling Amway’s ARTISTRY skincare and cosmetics line. Using the ARTISTRY products herself allows Jenny to share them with confidence and excitement. “ARTISTRY products are artistically designed, and their quality is supreme. They complement current fashion trends and meet people’s needs. That is what customers love about the products,” said Jenny.

Jenny provides clients personalized service by visiting their homes or inviting them into hers to try new products.

Based on each client’s unique situation, she recommends the most suitable products. Jenny also hosts beauty conferences, during which she discusses the effectiveness of each product and introduces the recommended, professional way to apply them. “A person needs to be familiar with the products she sells and test the results firsthand,” said Jenny about positive selling techniques.

PAT GIBSON Amway Independent Business Owner Strongsville, Ohio Pat Gibson grew up as a tomboy knowing very little about beauty regimens. Pat remembers, “I developed a passion for image, style and skincare because I knew I needed help. I grew up having very problematic skin and had tried just about everything on the market with less than desirable results.” When she discovered the ARTISTRY skincare and cosmetics line from Amway, Pat loved the quality and results of the products so much that she became an Amway Independent Business Owner in order to share them with others. She saw such a dramatic difference with her skin using the ARTISTRY products and knew she could share them with others to help them look and feel better, too.

When reflecting on her sales technique, Pat describes her focus on offering customers full service. “I try to meet their needs. If someone is a working woman and doesn’t have a lot of time to attend beauty parties, I will bring her a product to try for a few days,” said Pat. One of the most important fundamentals for Pat’s business is to be her best customer. “I believe you should endorse your own products and have at least one tremendous product testimonial about yourself to prove that the products work.” Her passion to help women feel better about themselves and see others’ self-esteem lifted keeps Pat motivated in the business of selling ARTISTRY. BF AUGUST 2011 /

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THEBEAUTYBIZ

MAKING SALES

FOREIGNCORRESPONDENTS

PARIS

by Sarah Colton

At the launch of ELIE SAAB Le Parfum, the first fragrance from Couturier Elie Saab, Beauté Prestige International (BPI) deftly led journalists by the hand into a rarified world where they became the VIPs walking down the red carpet.

through the dresses that made him known worldwide.

Many of Mr. Saab’s creations have attained iconic status appearing on Actresses at the most prestigious awards ceremonies, which include Marion Cotillard wearing Elie Saab at the 2010 Screen Actors Guild Awards, Mila Kunis at the 2011 Academy Awards and Scarlett Johansson at the 2011 Golden Globe Awards. There was ample time for guests to sip champagne and daydream among his creations before finding their places for the launch presentation that included the first whiffs of the fragrance, a fullblown runway show and the arrival of Mr. Saab.

“The essence of ELIE SAAB Le Parfum, is inseparable from that of Elie Saab the man,” stated Perfumer Francis Kurkdjian. “It is Lebanese and has all the rare qualities of this paradise on Earth. It is beautifully sophisticated, yet warm and generous. I have used my talents as a Perfumer to translate this feeling into a perfume. To me, smelling ELIE SAAB Le Parfum is like smelling a piece of Lebanon.”

Champagne and the invitation to dream were offered to guests as they arrived at the ELIE SAAB Le Parfum launch.

BPI’s Denis Quimbrot

Mr. Saab (c.) with BPI’s Rémy Gomez and Nathalie Helloin Kamel

Elie Saab greets journalists at the launch.

Every single detail of the launch bore the leitmotif of the Designer’s universe—a warm, sensual dream-world of fantasy, glamour and a love of feminine beauty—first revealed in his fashion and now to be captured as a fragrance. Guests were transported to this world from the moment they entered the sumptuous décor of the Pavillon Cambon Cappucine, near the Place de la Madeleine in Paris. In softly diffused lighting, guests were encouraged to wander through a magic world leading from the remote Lebanese countryside, where the young Mr. Saab first realized his talent, to a sophisticated couturier’s atelier in Beirut. A few steps further, and the dream was manifested

Perfumer Francis Kurkdjian at the fragrance launch

(Continued on page 47) AUGUST 2011 /

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FOREIGNCORRESPONDENTS

NOTES FROM

FOREIGNCORRESPONDENTS

GERMANY

by Heide Kuhn-Winkler

The building gives the impression of elegance and urban flair. As customers walk through the noble ground floor, they find themselves in a world of international cosmetics brands, which is one of the unique facets of this department store. “The entrance area is used as a pop-up store. Here we give brands the opportunity to temporarily present. More than 50,000 visitors from Berlin and from around the world come to the KaDeWe every day. That means that the presented brands get much attention,” explained head of marketing Petra Fladenhofer.

The floor of the KaDeWe beauty department in Berlin

Berlin’s boulevard Kurfürstendamm (Ku’damm) is a fascinating place. Celebrating its 125th anniversary this summer, it is a place for nightlife, the site of political protests and statements, a shopping paradise and where artists, intellectuals and creative people live and work. President of the Reich, Otto von Bismarck, ordered an expansion of the street, using Paris’ Champs-Élysées as a model. In May 1886, the Ku’damm was inaugurated and the famous boulevard was born. With its chequered history, the Ku’damm is still to this day a symbol of the constant change and regeneration of the capital city of Berlin.

In the neighborhood of the Kaiser Wilhelm Memorial Church, at the start of Ku’damm is the legendary Kaufhaus des Westens (KaDeWe), the largest department store in Europe and one of the hottest spots in the city. After many turbulent years of uncertainty, the German-American investor Nicolas Berggruen took over the department store chain Karstadt, and thus the KaDeWe, in September 2010.

Designers Viktor & Rolf at an event for their fragrance, Flowerbomb

It seems that every perfume, cosmetic brand and skincare line is available at the many counters of the KaDeWe. Trendy brands, which are not yet to be found anywhere else, are on display. Product launches in Germany are often held here first. That’s a statement of the status of the KaDeWe. Berlin is a city of parties; therefore product launches at the KaDeWe are big parties, too. A look in Ms. Fladenhofer’s photo album shows celebrities like Actress Elizabeth Hurley, Designer Vera Wang or the Designer duo of Viktor & Rolf attending and hosting events at the KaDeWe.

Guests at the Flowerbomb special event

Personally, with eight floors of the department store, the ground floor is my favorite place. My heart beats a little faster as I feel the spirit of the world of beauty. BF

The KaDeWe’s installation for Estée Lauder AUGUST 2011 /

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FOREIGNCORRESPONDENTS

IMPRESSIONS FROM

fashion of beauty

®

Fall ‘11/Winter ’12 (continued from page 21)

DKNY The look by Charlotte Willer

Carlos Miele The look by Gato Zamora Mr. Zamora applies Volum’ Express The Falsies Mascara.

Ms. Willer with Donna Karan

“We’re calling the look at Carlos Miele the golden age,” said Mr. Zamora. “It’s about Carlos Miele with Mr. Zamora the moment in a woman’s life where she is at her most vibrant, most beautiful, whoever that may be.” The hallmark of this flattering, slightly “disco” look was the beautiful touch of gold, delicately woven throughout the entire face.

TO GET THE LOOK: Fit Me! Concealer, Fit Me! Blush in Medium Coral, Eye Studio Color Plush Silk Eyeshadow in Give Me Gold, Volum’ Express The Falsies Mascara, Color Sensational Makeup sketch for the beauty look at Lipcolor in Totally Toffee and Color Carlos Miele Sensational Lipgloss in Sandstone Shimmer.

Ms. Willer applies Volum’ Express The Falsies Mascara.

“The inspiration behind the beauty look at DKNY was a chic rockerchick” explained Ms. Willer. “The look is very Jane Birkin in the 70’s.

It’s a bit unkempt but glamorous and sultry at the same time.”

TO GET THE LOOK: Fit Me! Foundation, Fit Me! Pressed Powder, Line Express Eyeliner in Soft Black, Volum’ Express The Falsies Mascara and Fit Me! Concealer.

Makeup sketch for the beauty look at DKNY

Betsey Johnson The look by Charlotte Willer

L.A.M.B. The look by Charlotte Willer Ms. Willer smudges Eye Studio Lasting Drama Gel Eyeliner in Blackest Black all over the lids in lieu of both shadow and mascara.

Ms. Willer with Betsey Johnson

Ms. Willer with Gwen Stefani

Ms. Willer applies Eye Studio Color Plush Silk Eyeshadow.

“The inspiration for the beauty look at Betsey Johnson is Betsey herself,” shared Ms. Willer. “It’s a flirty look, full of pizzazz and spunk. But it’s quite mysterious at the same time. Ultimately, it’s a spin-off of Betsey’s exuberant personality—mixed with the rebellious, roaring 20’s.”

TO GET THE LOOK: Fit Me! Foundation, Fit Me! Pressed Powder, Eye Studio Color Plush Silk Eyeshadow in (limited-edition for Fall 2011) Sapphire Stylist, Eye Studio Lasting Drama Gel Liner in (limitededition for Fall 2011) Sapphire, Vo l u m ’ E x p r e s s Th e Fa l s i e s Mascara and Color Sensational Lipcolor in (limited-edition for Makeup sketch for the Fall 2011) Red Haute. beauty look at Betsey Johnson

AUGUST 2011 /

“Gwen [Stefani]’s Gang” of four stunning looks convened backstage at L.A.M.B. to close out New York Fashion Week in splashy style. “The inspiration for these looks stemmed entirely from the pieces in the collection and input from Gwen, herself,” Ms. Willer revealed.

“Gwen provided four concepts: Buffalo Girl, London Girl, Soldier Girl Glam and Mod Ragamuffin. The common thread was a clean, fresh face. We built the dramatic individual statements from there.”

TO GET THE LOOK FOR LONDON GIRL: Fit Me! Foundation, Eye Studio Lasting Drama Gel Eyeliner in Blackest Black, Fit Me! Blush in Light Pink and Fit Me! Concealer. BF

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The finished look for London Girl

Makeup sketch for the London Girl look at L.A.M.B.

fashion of beauty Fall ’11/Winter ’12 face in focus ®

(continued from page 23)

Makeup Artistry

Maybelline New York draws from its makeup technology to offer cutting-edge products that create eye-catching looks for fall.

The new Eye Studio Color Explosion Luminizing Eyeshadow contains intense pigments to produce bold color, while the luminizing topcoat brings out multi-dimensional shimmer. Five palettes of the shadows are $10.99 each. New Master Drama Cream Pencil in six shades applies a smooth, long-wearing line and is $7.99. Lashes are loaded with volume produced by new Maybelline New York’s Eye Falsies Flared by Volum’ Express. One waterproof and two Studio Color Explosion Luminizing Eyeshadow unleashes washable mascaras are $7.77 each. multi-dimensional color.

Dark circles, puffiness and fine lines vanish with new Instant Age Rewind Eraser Dark Circles Treatment Concealer. Maybelline New York’s concealer contains microfibers that reach fine lines and wrinkles with a sponge applicator.

Available in four shades, the concealer is $9.99.

All of the new Maybelline New York makeup is now at mass retailers nationwide.

Maybelline New York’s Instant Age Rewind Eraser Dark Circles Treatment Concealer

Maybelline New York’s Falsies Flared

by Volum’ Express is enriched with kera fibers and a film former that help lift lashes up and out.

A Collage Of Color

Sephora presents a color-full palette of rich fall tones in its makeup for the new season. For the eyes, Sephora Collection’s ten-shade Moonshadow Baked Palette In The Nude and Smoky Kohl Eyeliner are joined by Smoothing & Brightening Concealer in six shades, Sephora Collection Colorful Blush in 12 shades in matte or shimmer and Sparkle Vinyl Lip Gloss in seven shades. There is also a Color Wand in Solarize holding six stacked glosses in trendy shades. The SKUs range in price from $10.00 to $28.00.

The Sephora Collection Pro Lesson Palette offers a step-by-step guide to achieving essential beauty looks in four shades: brown, The Sephora Collection green, blue or smoky. They are valued at Moonshadow Baked $65.00, but priced at $28.00.

Palette In The Nude The Sephora delivers “diamond dust” Sephora has added six new beauty tool Collection shimmer on eyelids. options of Makeup Brushes designed with Double Ended combinations of handle length, ferrule style Brushes have dual-ended and bristles for professional application. heads that There is also an Eastern Opulence Standing complement The Sephora Collection Brush Bag Set. The group ranges in price each other.

Pro Lesson Palette from $10.00 to $34.00.

Other SKUs for fall are limited-edition Sephora Collection Eastern Opulence Makeup Bags, Pop-up Brush, Compact Mirrors and Standing Brush Bag priced from $6.00 to $44.00. Nails are slicked with Sephora by OPI Garden of Good & Evil long-wearing chip-resistant nail color in eight shades for $9.50 each. A four-piece mini-set is $18.00.

All of the products are now at Sephora stores, by calling 1-800-SEPHORA or at sephora.com.

Defining Statement

Clarins’ Colour Definition 3D Radiance Face Powder is suited to any skin tone for highlighting and contouring.

Clarins has developed the Colour Definition Fall 2011 Color Collection. It includes six new Eye Quartet Mineral Palettes to be used wet or dry, Instant Definition Mascara and Instant Liner (Limited Edition), two shades of Joli Rouge Lipstick, five shades of Rouge Prodige Lipsticks and Colour Definition 3D Radiance Face Powder.

They range in price from $24.00 to $40.00 and are on-counter now.

(Continued on page 47) AUGUST 2011 /

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The Eye Quartet Mineral Palette

by Clarins comes with a guide to design a perfect eye.

ARCADE MARKETING’S SUMMER SOLSTICE PARTY (continued from page 25)

Revlon’s Donna Ventz and Marion Balice with Mr. Berman (c.)

The Estée Lauder Companies’ Shaunda Swackhamer and Susan Tendler

Ms. Eckert with Coty’s Les Smith and Priya Upadhyay

Avon’s Andii Davis, Christina Bagozzi and Vanessa Cugmo

Givaudan’s Kate Greene with Arcade Marketing’s Cathy Leauby

Inter Parfums’ Sioux Saunders and Kristin Spinn

Ralph Lauren Fragrances’ Guillaume de Lesquen with Ms. Crecca

Clarins Fragrance Group’s Joseph McElroy and Jill Liebmann

Ms. Zimmerman with Fimenich’s Theo Spilka and Aramis and Designer Fragrances’ Linda Marino

Ms. Crecca and Elizabeth Arden’s Laurie Dowley with Rafaj Associate’s Mitch Bierman and Barbara Chomko

Elizabeth Arden’s Jennifer Perrotta, Jennifer Boccarossa, Sukiana Chancy and Cheryl Mendelson

Ms. McDonald with Givaudan’s Karen Elliott, Piero Savio and Melissa Gambill

Victoria’s Secret Beauty’s Ray Mauro and Belmay’s John Wallace with Fragrance Resources’ Brian Sardo and Rob MacDonald

AUGUST 2011 /

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JANE LAUDER DISCUSSES BRAND STRATEGY AT CEW (continued from page 27)

Since March 2010, Ms. Lauder has also been leading the Ojon brand. She informed that hair care has the highest monthly searches on the Internet, with approximately 17 million searches each month. “More than cosmetics, people are hungry for hair care advice,” she stated. Two of the biggest challenges for consumers regarding hair care are choice and convenience. Consumers are looking for more variety in hair care offerings, and e-Commerce makes products more readily available. She noted that the prestige and natural categories are the two fastest growing segments in hair care.

Ms. Lauder told the audience that she considers sampling necessary for hair care. Ojon recently teamed up with Sephora for a promotion that allowed customers to trade in their empty hair care bottles for new Ojon products. The promotion, offered in 35 doors of Sephora, traded over 20,000 units.

According to Ms. Lauder, companies utilizing social media Web sites must do more than introduce the latest and greatest. “The biggest challenge is not just about spotlighting the next big thing. We need to also include information that is useful and exciting.” She referred to Origins Facebook page which also incorporates health and well-being articles, interactive discussions and product sampling. During a promotion that provided samples to members, the Origins Facebook fan base jumped from 50,000 to 150,000 fans.

Currently, the page exceeds 220,000 members. Ms. Lauder also mentioned another initiative from Origins —its ongoing tree planting campaign. The brand has planted 140,000 trees and counting since April 2010.

And when asked what was up next, Ms. Lauder said that she is looking for new formats to explore, such as gaming, as an opportunity to further connect with the consumer.

Jane Iredale Cosmetics’ Sarah Steven with Givaudan’s Alain Alchenberger and Marypierre Julien

Robertet’s Pierre Wulff, Olivia Jezler and Jérôme Epinette

Origins Jamie Dwyer, Leona Pineda and Tara Boss with Clinique’s Carmela Blackman

Johnson & Johnson’s Alexis DiResta and Erin Cotter (r.) with Givaudan’s Natasha Côté and Catherine Lee

Origins Alysha Brown and Erin Kritzer with Orly Sigal of Clinique AUGUST 2011 /

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Firmenich’s Jerry Vittoria and Cheryl Morano

Arcade Marketing’s Sonia Milfort and Alice Sciortino (r.) with The Estée Lauder Companies’ Stephanie Bruno and Susan Tendler

Birchbox’s Katia Beauchamp and Elizabeth Eckardt (r.) with Ms. Dowley

The Estée Lauder Companies’ Beth Spruance, Thia Breen and Catherine Barber

Ms. Darland and Dior Beauty’s Lisa Hawkins

Dior Beauty’s Terry Darland (2nd l.) with InStyle’s Tim O’Connor, Lynne Dominick and InStyle.com’s Juliet Reichman

Clinique’s Janet Pardo and CeCe Coffin

Ms. Pardo with Givaudan’s Karen Flinn and Tom Ford Beauty’s Caroline Geerlings

Ms. Greene and Ms. Hudis (2nd r.) with Arcade Marketing’s Debra Leipman-Yale and Monitor Group’s Jennifer Lacks Kaplan AUGUST 2011 /

The Estée Lauder Companies’ Jane Hertzmark Hudis, Lynne Greene and Marianne Diorio

BF

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Notes From The Perfumers’ Palettes (continued from page 29)

the motif of the Camuto crest stands out on the bright white packaging.

Both the bottle and carton were designed in collaboration between Parlux Fragrances, Inc. and the Camuto Group.

The VINCE CAMUTO fragrance collection consists of a 1.7 oz. Eau de Parfum Spray, $60.00; 3.4 oz. Eau de Parfum Spray, $78.00 and 5 oz. Body Lotion, $40.00. The fragrance is available now in about 1,000 doors in department stores including Macy’s, Dillard’s, Bon Ton, Belk and Vince Camuto boutiques. Industry sources report the fragrance will reach $17 to 19 million in sales by January 2012.

The fragrance will be promoted with VINCE CAMUTO scent strips placed in all fall shipments of Vince Camuto shoes.

Vince Camuto with Parlux Fragrances’ Frederick Purches

Bright Bloom

Designed to inspire a mood of whimsical beauty, Coach Poppy Flower blends fruits and florals with fresh herbal notes, warm hints of musk and exotic woods.

Poppy Flower is the latest addition to the Coach fragrance collection. Vibrant and lighthearted, Poppy Flower mixes bright fruits with soft florals to explore the romantic side of the Coach Poppy sensibility.

The fragrance begins with a refreshing mix of wet ivy, citrus, lychee and cassis.

Jasmine petals, water lily and rose round out the sweetness of the fruits with breezy, feminine notes while sheer, musky peony lends luxurious depth. The fragrance’s base of sugared raspberry, amberwood, musk, apricot skin and soft sandalwood finish the scent with a blushing youthful twist.

The Coach Poppy Flower collection includes the 1 oz. Eau de Parfum priced at $42.00; 1.7 oz., $60.00 and 3.4 oz., $80.00 as well as a 5 oz. Body Lotion, $35.00 and .17 oz. Eau de Parfum Rollerball, $22.00. It is available at Coach stores, coach.com and fine department stores.

Love’s Final Chapter Composed within the ‘temptations’ theme of his fragrance collection, Sweet Redemption by Kilian, the end is the final fragrance of the L’Oeuvre Noire collection from Kilian Hennessy, Creator of by Kilian. With one last burst of desire, Sweet Redemption by Kilian, the end is a chance to surrender to the perfume of the ‘L’Oeuvre Noire’ and be seduced by its power. The fragrance includes notes of orange blossom, sour orange leaf absolute and vanilla absolute with a drydown composed of a strong balsamic accord built around myrrh, incense and benzoin.

Sweet Sweet Redemption by Kilian, the end collection includes the 1.7 oz. refillable bottle Redemption priced at $225.00; 1.7 oz. refill, $125.00; 1 oz. refillable travel spray, $135.00; 1 oz. travel

by Kilian, the end spray refill, $70.00 and the 10.2 oz. candle, $85.00. The fragrance is available in September is the 10th and final fragrance of the at Bergdorf Goodman, select doors of Saks Fifth Avenue as well as bergdorfgoodman.com L’Oeuvre Noire collection. and saks.com.

Ruler Of Her Universe

EMPRESS is the second women’s scent in the Sean John Fragrance collection.

Sean “Diddy” Combs introduces his newest fragrance for women in the Sean John Fragrance collection with EMPRESS, the female counterpart to his best-selling I AM KING scent for men. EMPRESS was created for the modern woman who feels empowered and in control of her future and the world around her.

A crisp, fruity floral fragrance, the top note of EMPRESS includes a fresh blend of key lime pie, mandarin imperial, starfruit and imperial French berry. The scent captivates with a middle note of raspberries, passion flower, peony, cardamom and ambrette seeds, which leads to a bottom note of vanilla, sandalwood, crystallized caramel and second skin accord.

Exclusive to Macy’s, the 1.7 oz. EMPRESS Eau de Parfum is priced at $57.00 and 3.4 oz., $74.00. A 6.7 oz. Body Creme is also available for the price of $38.00.

AUGUST 2011 /

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Pulse Point Reflecting Beyoncé’s incredible energy and powerful femininity, the Singer launches Beyoncé Pulse, the latest scent in her portfolio. “I believe my music makes women feel strong, and Pulse is all about finding that power inside,” Beyoncé stated as the inspiration for her newest scent.

Beyoncé Pulse begins on a sparkling top note of pear blossom, bergamot and a blue curacao accord which continues to the heart of bluebird orchid, midnight blooming jasmine and delicate peony.

The scent is anchored by an irresistible base of Madagascar vanilla, Coty Beauty introduces the latest scent musk and woods. from the Beyoncé Parfums portfolio with Beyoncé Pulse.

The launch of Beyoncé Pulse will be supported with extensive global integrated sales and marketing activity including a print and TV advertising campaign starring Beyoncé to be featured in over 60 countries, along with social media programs through Facebook and Twitter.

The 1 oz. Beyoncé Pulse Eau de Parfum is priced at $39.00; 1.7 oz., $49.00 and 3.4 oz., $59.00. The 6.7 oz.

Luminous Body Milk is $24.00. The Beyoncé Pulse collection will be available in September in select perfumery chains and fine department stores.

Vanilla Fields NEST Fragrances’ Laura Slatkin found inspiration for Tahiti Vanille while traveling through the French Polynesian islands in the South Pacific.

NEST Fragrances has added a new scent to its sophisticated gourmand collection with the new Tahiti Vanille. To bring the fragrant vanilla fields from the island of Tahaa to life, Laura Slatkin, CEO and Founder of NEST Fragrances, took Tahitian vanilla bean, white chocolate and cinnamon blended with caramel and a touch of white rum to create an alluring and intoxicating aroma.

Debuting this September exclusively at Bergdorf Goodman and Neiman Marcus, the fragrance is available in an 8.1 oz. candle for the price of $32.00.

Addiction Addition Dior introduces a sparkling addition to the Dior Addict family with the Dior Addict to Life fragrance, inspiring happiness while mixing elegance and whimsy. The scent unveils a new olfactory facet focused on light as the bouquet of noble flowers unfurls its addictive silage. The striking encounter between a sparkling rose, a vibrant jasmine and white musk is the signature of the infinite know-how of François Demachy, the Perfumer-Creator at the House of Dior.

The fragrance, exclusively sold at Sephora and dior.com, is available in a 20 ml size for $40.00; 50 ml, $69.00 and 100 ml, $90.00.

The latest addition to the Dior Addict collection, Dior Addict to Life

A Classic Reimagined

Guerlain Perfumer Thierry Wasser drew inspiration from his niece for the creation of this scent as she asked him to compose “a Shalimar just for her.”

With the original Shalimar launching in 1925, Guerlain Perfumer Thierry Wasser allows a new generation of women to experience the innocent yet seductive fragrance with Shalimar Parfum Initial. “It was a real challenge,” said Mr. Wasser, “allowing the perfume to evolve in time, 85 years after its creation, without distorting it and retaining the alchemy that makes it so desirable.”

The amber floral fragrance begins on a note of fresh Calabrian bergamot and hedione which develops into the lush floral heart of Centifolia rose and Italian iris.

The fragrance dries down to the base that includes a sensual vanilla and tonka bean.

Shalimar Parfum Initial Eau de Parfum is offered in a 40 ml size for the price of $67.00; 60 ml, $84.00 and 100 ml, $119.00 as well as a 200 ml Body Lotion, $57.00.

The Shalimar Parfum Initial collection is available at select specialty and department stores. BF AUGUST 2011 /

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BEAUTY AND BUSINESS CONVERGE AT (continued from page 30)

HBA Global’s marketing conference sessions commenced with the “Marketing Innovation with Mike Indursky” session moderated by Mike Indursky, President of Bliss World and featured Ty Montague, Co-CEO and Co-Founder of Co Collective, and Kevin Kells, National Industry Director, Consumer Packaged Goods Division of Google. “True newness is waning,” Mr. Indursky declared. “The way to succeed is by doing things differently and the smaller the company is, the more different the products must be.” Mr. Kells wisely added that innovation must be embedded into a company’s culture. It is imperative for companies to recognize the difference between a new product versus one that is truly innovative. Mr. Indursky encouraged the audience to create products that polarize consumer opinion. If at first a Co Collective’s Ty Montague with Mr. Indursky product isn’t widely well received, Mr. Indursky sees this as the optimal opportunity for companies to win over a customer. A product that is fairly well-liked is one that is often forgettable.

Mr. Indursky asserted, “A brand must have a strategy for the product to be a ‘must-have.’”

Addressing declining sales of prestige products through the recession in “The Prestige Market: Where Are We Now?” discussion, Howard Kreitzman, Vice President, Cosmetics & Fragrance, Bloomingdale’s, identified three distinct consumer segments that have emerged from the financial crisis: the consumer that continued to buy, if only more inconspicuously than they had been; the consumer who purchased only the key products from a collection and the aspirational shopper, who discontinued purchasing prestige products as they weren’t able to afford them. Mr. Kreitzman saw sales drop as a result from changing consumer habits, but noted customers are returning. “The average American consumer likes to spend money on the brands they feel connected to and can only hold themselves back from shopping for so long.” He acknowledged that though business is coming back, things have changed since the recession. Consumers have become savvier with the increasing use of the Internet, searching Web sites for the best values, creating what he calls a “channel blur. The consumer no longer views shopping as limited to one type of store.

The consumer is now shopping everywhere from department stores and drug stores to the Internet,” a new obstacle that, Mr. Kreitzman admitted, keeps him up at night.

The “Changing Face of Beauty Distribution: Virtual Beauty Retail” session concentrated on cross-channel shopping with a focus on e-Commerce. As the fastest growing channel for the future of beauty sales, e-Commerce growth can now be attributed to purchasing through Facebook and mobile apps. Karen Doskow, Associate Project Manager, Consumer Products, Kline & Co., stated “As consumers are becoming more acclimated to alternative shopping channels, a multi-channel approach is more important than ever. We see a lot of synergy with products introduced in one channel and seeing sales driven in another.” The panelists, who included Allen Burke, Senior Advisor, QVC; Paula Scandone, Vice President of Beauty, Hautelook and David Olsen, Vice President of Business Development, Dermstore LLC, all agreed that developing partnerships with their brands while offering the right assortment at the appropriate price point for their particular customers were the keys to success. But as companies experience growth in sales, expansion may not be as simple. Mr. Olsen noted, “Global expansion is the next step for every company, but there are many obstacles with regulations for packaging and ingredients to overcome.”

The exhibit floor, a complement to HBA Global’s educational conference, provided close to 16,000 attendees the opportunity to discover the latest product developments. It featured more than 600 exhibitors representing services that included private label, contract manufacturing, prestige and mass market packaging components, delivery systems as well as raw material and ingredient suppliers. The exhibition hall featured vendors along with the Finished Goods Pavilion, VIP Lounge, Trend Zone as well as the International Business Center created by the U.S. Department of Commerce. HBA Global was also co-located with the Spa & Resort/Medical Aesthetics Expo & Conference, held from June 28-29, which gave attendees a complete view of the product development cycle as well as access to unique skincare lines and treatments.

HBA Global Expo & Conference 2012 is scheduled for June 19-21 at the Jacob K. Javits Center. Plans include a new pavilion in the exhibit hall centered on “Innovations in Retail Distribution.” The Spa & Resort/ Medical Aesthetics Expo & Conference 2012 will be held from Clarisonic’s Ken Mazur and Molly Estle at the Spa June 19-20. BF & Resort/Medical Aesthetics Expo & Conference AUGUST 2011 /

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NOTES FROM PARIS

fashion of beauty

®

(continued from page 37)

Fall ’11/Winter ’12 face in focus “BPI is dedicated to fashion Designer brands [BPI’s portfolio also includes Jean-Paul Gaultier, Issey Miyake and Narciso Rodriguez], and we believe in the necessity of highlighting the quality of our brands’ products. There are dreams behind the passion of our brands, and in the case of Elie Saab, the dream is about The display for ELIE SAAB an exceptional capacity for Le Parfum bringing the extraordinary into the everyday life of every woman,” explained Denis Quimbrot, BPI’s Communication Director. “Our job at BPI is to bring this dream to life through a perfume and to keep it alive. For ELIE SAAB Le Parfum, we have done this by calling on big talent in every aspect of the creation, and we have endeavored to be loyal and truly representative of the Elie Saab brand every step of the way. A launch is crucial because it’s the final step before the fragrance is ‘out there.’ Leaving nothing to chance, we have spared no efforts to share and illustrate this passionate story with journalists about the intricate steps and facets of ELIE SAAB Le Parfum—from the concept and the fragrance to the bottle and publicity.” BF

(continued from page 40)

Facing Fall

Helen and Jack Nethercutt present the Merle Norman Fall 2011 Color collection.

Merle Norman has introduced a collage of color for fall/ winter. There are eyeshadows in blues and cranberries, blushes for soft pink cheeks and lipsticks to create a natural look. Highlights are two new Fall Eye Color Trios, new Dual Action Concealer, a new Lip Pencil that also can be used as a lipcolor and a new Foundation Primer Plus SPF 15.

Merle Norman’s makeup is distributed in over 1,500 Merle Norman Studios nationwide. The products range in price from $14.00 to $20.00.

True Blue

Dior Beauty has chosen Dior Blue Tie for its Fall Look 2011. The Star Product is Dior Blue Tie Palette in Smoking Blue featuring four shades of Dior Eyeshadow, one shade of nude lip gloss and two double-tip Dior Beauty’s Blue Tie Palette applicators as well as an inside mirror. It is $70.00. The collection also includes two shades of Dior Blush, four shades of Rouge Dior Lipcolor and three shades of Dior Vernis. They range in price from $22.00 to $42.00 and are available now. BF Mila Kunis’ dress for the 2011 Academy Awards

The dress Scarlett Johansson wore to the 2011 Golden Globe Awards

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WOMEN’S COSMETIC DIRECTORY - 2011 CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner (p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other Almay

(Almay, Inc.) (a) Powder Blush (6 shades) .14 oz. $10.29 Smart Shade Blush (3 shades) .5 oz. $8.99 (d) Clear Complexion Blemish Healing Pressed Powder (3 shades) .35 oz. $12.49 Line Smoothing Pressed Powder (3 shades) .35 oz. $13.99 Nearly Naked Loose Powder (3 shades) 1 oz. $12.49 Powder Bronzer .14 oz. $10.29 Smart Shade Bronzer .5 oz. $8.99 Smart Shade Smart Balance Pressed Powder .2 oz. $13.99 Truly Lasting Color Pressed Powder (3 shades) .3 oz. $12.49 (e) Clear Complexion Blemish Healing Liquid Makeup (7 shades) 1 fl. oz. $12.49 Line Smoothing Liquid Makeup (9 shades) 1 fl. oz. $13.99 Nearly Naked Liquid Makeup (9 shades) 1 fl. oz. $12.49 Pure Blends Makeup (6 shades) 1 fl. oz. $9.99 Smart Shade Anti-Aging Makeup (3 shades) 1 oz. $13.99 Smart Shade Makeup (3 shades) 1 fl. oz. $13.99 Smart Shade Smart Balance Makeup (4 shades) 1 oz. $13.99 Truly Lasting Color Makeup (9 shades) 1 fl. oz. $12.49 Wake-Up Hydrating Makeup $12.99 (f) Makeup Remover Towelettes (25’s) $5.99 Moisturizing Eye Makeup Remover Liquid 4 fl. oz. $5.99 Moisturizing Eye Makeup Remover Pads (80’s) $5.50 Oil-Free Eye Makeup Remover Liquid 4 fl. oz. $5.99 Oil-Free Eye Makeup Remover Pads (120’s) $7.99 Oil-Free Eye Makeup Remover Pads (80’s) $5.50 Oil-Free Makeup Eraser Sticks (24 count) $5.50 (g) Clear Complexion Blemish Healing Spot Concealer (3 shades) .18 fl. oz. $7.99 Line Smoothing Concealer (3 shades) .18 fl. oz. $10.49 Nearly Naked Cover-Up Stick (3 shades) .15 oz. $7.69 Smart Shade Anti-Aging Concealer (3 shades) .37 fl. oz. $8.99 Smart Shade Concealer (3 shades) .37 fl. oz. $8.99 Wake-Up Undereye Concealer $8.99 (i) Hydracolor Lipstick (33 shades) .06 oz. $8.99 Ideal Lipcolor (8 shades) .15 oz. $7.49

Truly Lasting Lipcolor (6 shades) .07 fl. oz. $9.99 (l) Brow Defining Pencil (2 shades) .002 oz. $7.49 (o) Bright Eyes Liner/Highlighter Duo (3 shades) $8.49 Eyeliner (3 shades) .01 oz. $7.49 Intense I-Color with Light Interplay Technology Kohl Liner (3 shades) .28 oz. $7.49 Intense i-Color Eyeliner (4 shades) .009 oz. $7.49 Intense i-Color Liquid Liner (4 shades) .08 fl. oz. $7.49 Liquid Eyeliner (2 shades) .1 fl. oz. $7.49 Liquid Eyeliner Pen .056 oz. $7.49 (p) Intense I-Color Smoky Kit .12` oz. $7.49 Intense I-Color with Light Interplay Technology Powder Shadow (4 trios) .16 oz. $7.49 Intense i-Color Bring Out Powder Shadow (4 shades) .13 oz. $7.49 Intense i-Color Play Up Powder Shadow (4 shades) .13 oz. $7.49 (q) Intense I-Color with Light Interplay Technology Mascara (4 shades) .4 fl. oz. $7.49 Intense i-Color Volumizing Mascara (4 shades) .27 fl. oz. $7.49 One Coat Dial Up Mascara (3 shades) .22 fl. oz. $8.49 One Coat Get Up and Grow Waterproof Mascara .21 fl. oz. $7.99 One Coat Nourishing Lengthening Mascara (3 shades) .27 fl. oz. $6.99 One Coat Nourishing Thickening Mascara (3 shades) .4 fl. oz. $6.99 One Coat Nourishing Thickening Waterproof Mascara (2 shades) .4 fl. oz. $6.99 One Coat Triple Effect Mascara (3 shades) .27 fl. oz. $7.99 One Coat Triple Effect Waterproof Mascara (2 shades) .27 fl. oz. $7.99

▫ Chanel

(Chanel, Inc.) (a) Joues Contraste/Powder Blush (20 shades) .21 oz. $43.00 Les Tissages de Chanel Blush Duo Tweed Effect (5 duos) $45.00 (d) Poudre Douce/Soft Pressed Powder (3 shades) $50.00 Poudre Universelle Compact/Natural Finish Pressed Powder $45.00 Poudre Universelle Libre/Natural Finish Loose Powder (3 shades) $52.00 Soleil Tan de Chanel Bronzing Makeup Base $48.00 Soleil Tan de Chanel/Moisturizing Bronzing Powder (5 shades) $50.00 (e) Base Lumiere Illuminating Makeup Base $42.00

Collection Essentielle de Chanel/Multi-Use Makeup Palette $85.00 Double Perfection Compact Natural Matte Powder Makeup SPF 10 (20 shades) $50.00 Le Blanc de Chanel Sheer Illuminating Base $45.00 Lift Lumiere Firming & Smoothing Makeup SPF 15 (9 shades) $65.00 Mat Lumiere Long Lasting Luminous Matte Fluid Makeup SPF 15 (12 shades) $54.00 Pro Lumiere Professional Finish Makeup SPF 15 (11 shades) $54.00 Soleil Tan de Chanel Sheer Illuminating Fluid $48.00 Teint Innocence Compact Naturally Luminous Compact Makeup SPF 10 (10 shades) $57.00 Vitalumiere Aqua Ultra-Light SkinPerfecting Makeup SPF 15 (9 shades) $45.00 Vitalumiere Moisture-Rich Radiance Fluid Makeup SPF 15 (10 shades) $55.00 (g) Correcteur Perfection Long Lasting Concealer (4 shades) $40.00 Eclat Lumiere Highlighter Face Pen (6 shades) $40.00 Lift Lumiere Concealer Smoothing & Rejuvenating Eye Contour Concealer (3 shades) $46.00 (h) Levres Scintillantes/Glossimer (85 shades) .19 oz. $28.50 Rouge Allure Extrait de Gloss/Pure Shine Intense Colour Long Wear Lip Gloss (9 shades) $32.00 Rouge Allure Laque/Luminous Satin Lip Lacquer (7 shades) $32.00 Rouge Double Intensite/Ultra Wear Lip Color (15 shades) $34.00 (i) Aqualumiere Sheer Colour Lipshine - SPF 15 (41 shades) $27.00 Collection Essentielle de Chanel/Multi-Use Makeup Palette $85.00 Rouge Allure/Luminous Satin Lip Colour (50 shades) $32.00 Rouge Coco Hydrating Creme Lip Colour (31 shades) $32.00 Rouge Coco Shine Hydrating Sheer Lipshine (19 shades) $32.00 Soin Tendres Levres Hydra-Treatment Lip Care SPF 15 $28.50 (j) Aqua Crayon Lip Colour Stick (5 shades) $26.00 Le Crayon Levres/Precision Lip Definer (19 shades) $29.00 (l) Le Crayon Sourcils/Precison Brow Definer (5 shades) .03 oz. $29.00 Le Sourcil de Chanel Perfect Brows (3 shades) $65.00 (o) Ecriture de Chanel/Automatic Liquid Eyeliner (5 shades) $34.00 La Ligne de Chanel Professional Eyeliner Duo (2 shades) $45.00

Le Crayon Kohl/Intense Eye Pencil (7 shades) $28.00 Le Crayon Yeux/Precision Eye Definer (9 shades) .04 oz. $29.00 Stylo Yeux Waterproof Long Lasting Eyeliner (6 shades) $29.00 (p) Base Ombre a Paupieres/Professional Eye Shadow Base (4 shades) .33 oz. $32.00 Collection Essentielle de Chanel/Multi-Use Makeup Palette $85.00 Les Quatre Ombres de Chanel/Quadra Eye Shadow (12 combos) .18 oz. $57.00 Lumieres Facettes Iridescent Effects Eyes (4 combos) $55.00 Ombre Essentielle/Soft Touch Eyeshadow (27 shades) $28.50 Ombre d’eau/Fluid Iridescent Eyeshadow (12 shades) $32.00 Ombres Contraste Duo Eyeshadow Duo $42.00 (q) Inimitable Intense Mascara $30.00 Inimitable Mascara Multidimensionnel (3 shades) $30.00 Inimitable Waterproof Multi-Dimensional Mascara $30.00 (u) Laque Brillance Extreme/Extreme Shine Nail Lacquer $25.00 Le Vernis/Nail Colour (62 shades) .44 oz. $25.00 (v) Base Protectrice/Protective Base Coat $25.00 cc(w) Angle Liner Brush #14 $27.00 Blush Brush #7 $46.00 Contour Face Brush #10 $43.00 Contour Shadow Brush #12 $28.00 Eyeshadow Brush #2 $29.00 Foundation Brush #15 $40.00 Foundation Brush #16 $40.00 Le Petit Pinceau Touch-Up Brush #8 $34.00 Lip Brush #15 $27.00 Pinceau Poudre Powder Brush #6 $52.00 Powder Brush #6 $52.00 Quick Shadow Brush #11 $30.00 Shadow/Concealer Brush #1 $29.00 Shadow/Liner Brush #4 $27.00

▫ Clarins Colour

(Groupe Clarins USA Inc.) (a) Blush Prodige Illuminating Cheek Color (3 shades) $28.00 Multi-Blush Cream (3 shades) .14 oz. $28.50 (e) Everlasting Foundation (9 shades) $35.00 Extra-Firming Foundation (10 shades) 1 oz. $42.00 Fix Makeup $25.50 Instant Light Brush-On Perfector (3 shades) $32.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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Instant Light Complexion Perfector $33.00 Instant Smooth Foundation (7 shades) $38.00 Instant Smooth Perfecting Touch .5 oz. $32.00 Instant Sun Light Instant Smooth Compact Highlighter (2 shades) $32.00 Skin Illusion Natural Radiance Light Reflecting Foundation SPF 10 (9 shades) $35.00 Super Restorative Foundation SPF 15 (10 shades) $58.00 Truly Matte Foundation SPF 15 (9 shades) 1.6 oz. $38.00 (g) Concealer Stick (3 shades) $25.00 (h) Gloss Appeal (8 shades) $21.00 Instant Light Natural Lipe Perfector (2 shades) $21.00 Instant Sun Light Click & Gloss SPF 6 $18.00 (i) Joli Rouge (24 shades) $24.00 Joli Rouge Perfect Shine Sheer Lipstick (8 shades) $24.00 Rouge Prodige True Colour & Shine Lipstick (16 shades) $24.00 Sun Sheer Lipstick SPF 15 (2 shades) $23.00 (j) Colour Quench Lip Balm (13 shades) $20.00 (l) Eyebrow Pencil (3 shades) $23.00 Pro Palette Eyebrow Kit $35.00 (o) Eye Liner $26.00 Waterproof Eye Pencil (4 shades) .05 oz. $23.00 (p) Colour Quartet for Eyes (2 combos) $40.00 Instant Light Eye Perfecting Base .01 oz. $24.50 Mono Eyeshadow (8 shades) $20.00 (q) Double Fix Mascara .3 oz. $23.00 Wonder Length Mascara (3 shades) $24.00 Wonder Perfect Mascara (3 shades) $24.00 Wonder Volume Mascara (3 shades) $24.00 (r) Eye Pencil (5 shades) $23.00 Waterproof Eye Pencil $23.00 Waterproof Eye Pencil (4 shades) .05 oz. $23.00 (w) Blush Brush $34.00 Eye Contour Brush $24.00 Foundation Brush $32.00 Lip Brush $20.00

▫ Cle de Peau Beaute

(Shiseido Cosmetics (America) Ltd.) (a) Brilliant Enhancer $62.00 Cheek Color Duo (5 duos) $47.00 Cheek Color Duo Case & Brush $40.00 Contour Defining Powder (4 duos) $30.00 Contour Defining Powder Case $45.00 (d) Refining Pressed Powder $105.00 Refining Pressed Powder LX $175.00 Refining Pressed Powder Refill $85.00 Translucent Loose Powder $105.00 Translucent Loose Powder Refill $75.00 Translucent Powder Puff Refill $15.00 (e) Cream Compact Foundation (8 shades) $88.00 Cream Foundation SPF 26 (8 shades) $120.00 Powder Foundation (8 shades) $88.00

Refining Fluid Foundation SPF 24 (8 shades) $120.00 Silky Cream Foundation (8 shades) $120.00 Sponge (Cream Foundation) $17.00 (g) Concealer (4 shades) $70.00 (h) Lip Gloss (10 shades) $48.00 (i) Extra Rich Lipstick (15 shades) $60.00 Extra Silky Lipstick (24 shades) $52.00 Lipstick (9 shades) $55.00 (j) Lip Liner Pencil Cartridge (5 shades) $25.00 Lip Liner Pencil Holder $30.00 Luminizing Enhancer Base $90.00 Smoothing Base for Lines SPF 26 $75.00 Smoothing Base for Pores SPF 24 $75.00 (l) Eyebrow & Eyeliner Compact (2 trios) $70.00 Eyebrow Pencil Cartridge ( 4 shades) $25.00 Eyebrow Pencil Holder $30.00 (o) Eye Liner Pencil (Holder) and Tip $30.00 Eye Liner Pencil Cartridge (2 shades) $25.00 Eye Liner Pencil Tip $7.00 Intensifying Cream Eyeliner (3 shades) $60.00 (p) Eye Color Quad (7 refills) $55.00 Eye Color Quad (8 combos) $75.00 Satin Eye Color (15 shades) $45.00 (q) The Mascara $50.00 Volume Mascara $50.00 (w) Brush 1 (for Blush & Contour Powder) $15.00 Brush 2 (for Contour Powder) $15.00 Brush Set $300.00 Cream Compact Foundation Case $30.00 Cream Compact Foundation Sponge $10.00 Eye Color Quad Case $25.00 Powder Foundation Case $30.00 Powder Foundation Sponge $10.00 Refining Pressed Powder Puff $10.00

▫ Clinique

(Clinique Laboratories, Inc.) (a) Blushing Blush Powder Blush (10 shades) .21 oz. $20.00 Blushwear Cream Stick (6 shades) $19.00 Fresh Bloom Allover Colour (4 shades) .31 oz. $29.50 Quick Blush (6 shades) $22.50 Soft-Pressed Powder Blusher (8 shades) .27 oz. $20.00 True Bronze Pressed Powder Bronzer (3 shades) .33 oz. $24.50 Up Lighting Liquid Illuminator (4 shades) $23.00 (d) Almost Bronzer SPF 15 (2 shades) $29.00 Almost Powder Makeup SPF 15 (8 shades) .35 oz. $24.00 Blended Face Powder & Brush (8 shades) 1.2 oz. $20.00 Gentle Light Powder and Brush (4 shades) .95 oz. $23.00 Stay-Matte Sheer Pressed Powder (13 shades) .27 oz. $20.00 Superpowder/Double Face Makeup (8 shades) .35 oz. $20.00 (e) Acne Solutions Liquid Makeup (10 shades) $24.50

City Base Compact Foundation - SPF 15 (9 shades) .5 oz. $24.00 Continuous Coverage SPF 15 (4 shades) 1.2 oz. $22.00 Even Better Makeup SPF 15 (20 shades) $24.50 Moisture Sheer Tint SPF 15 (3 shades) $27.00 Moisture Surge Tinted Moisturizer SPF15 (6 shades) $24.50 Perfectly Real Compact Makeup (20 shades) .42 oz. $24.00 Perfectly Real Makeup (25 shades) 1 fl. oz. $24.00 Redness Solutions Instant Relief Mineral Powder $32.50 Redness Solutions Instant Relief Mineral Pressed Powder $32.50 Redness Solutions Makeup SPF 15 (6 shades) $24.50 Repairwear Anti-Aging Makeup SPF 15 (11 shades) 1 fl. oz. $29.00 Soft Finish Makeup (7 shades) 1 oz. $22.00 Stay-True Makeup Oil-Free Formula (7 shades) 1 oz. $22.00 Superbalanced Makeup (24 shades) 1 fl. oz. $22.00 Superbalanced Powder Makeup SPF 15 (10 shades) $34.50 Supermoisture Makeup (17 shades) $24.00 Workout Makeup (4 shades) 1 oz. $22.00 (f) Naturally Gentle Eye Makeup Remover 2.5 oz. $17.00 Rinse-Off Eye Makeup Solvent 4.2 fl. oz. $17.00 Take the Day Off Cleansing Balm 3.8 oz. $27.50 Take the Day Off Cleansing Milk 6.7 fl. oz. $26.00 Take the Day Off Makeup Remover for Lids, Lashes & Lips 4.2 fl. oz. $18.00 (g) Acne Solutions Clearing Concealer (4 shades) $14.00 Advanced Concealer (2 shades) .3 oz. $14.00 Airbrush Concealer (3 shades) .05 fl. oz. $19.50 All About Eyes Concealer (8 shades) .33 fl. oz. $16.00 City Cover Compact Concealer - SPF 15 (4 shades) .17 oz. $14.50 Line Smoothing Concealer (8 shades) .28 oz. $14.50 Pore Refining Solutions Instant Perfector (3 shades) $18.00 Quick Corrector (4 shades) .25 oz. $14.50 Redness Solutions Targeted Concealer $19.50 (h) Almost Lipstick .07 oz. $14.50 Full Potential Lips Plump and Shine (18 shades) .16 fl. oz. $17.50 Long Last Glosswear SPF 15 (18 shades) .2 fl. oz. $14.00 Superbalm Moisturizing Gloss (8 shades) .5 fl. oz. $14.00 (i) Butter Shine Lipstick (18 shades) $14.50 Chubby Stick Moisturizing Lio Colour Balm (8 shades) $15.00 Different Lipstick (22 shades) .14 oz. $14.50 High Impact Lip Colour SPF 15 (20 shades) $14.50 Long Last Lipstick (36 shades) .14 oz. $14.50 Vitamin C Lip Smoothie Antioxidant Lip Colour (8 shades) $17.50

(k) Defining Liner for Lips (4 shades) $14.50 Quickliner for Lips (26 shades) .01 oz. $14.50 (l) Brow Keeper (2 shades) .04 oz. $15.00 Brow Shaper (4 shades) .11 oz. $15.00 Instant Lift for Brows (3 duos) $15.00 (o) Brush-On Cream Liner (4 shades) .17 oz. $15.00 Cream Shaper for Eyes (6 shades) .04 oz. $15.00 Kohl Shaper for Eyes (6 shades) .04 oz. $15.50 Quickliner for Eyes (14 shades) .01 oz. $15.00 Water-Resistant Eyeliner (2 shades) $15.00 (p) Colour Surge Eye Shadow Duo (31duos) .07 oz. $18.00 Colour Surge Eye Shadow Quad (6 shades) .16 oz. $25.50 Colour Surge Eye Shadow Soft Shimmer (16 shades) .07 oz. $14.50 Colour Surge Eye Shadow Stay Matte (9 shades) $14.50 Colour Surge Eye Shadow Super Shimmer (7 shades) .07 oz. $14.50 Colour Surge Eye Shadow Trio (4 shades) .1 oz. $22.50 Quick Eyes Cream Shadow (9 shades) .17 fl. oz. $15.50 Touch Base For Eyes (6 shades) .03 oz. $14.50 (q) Bottom Lash Mascara $10.00 High Definition Lashes Brush Then Comb Mascara (2 shades) .28 fl. oz. $14.50 High Impact Curling Mascara (2 shades) $14.50 High Impact Mascara (2 shades) .28 fl. oz. $14.50 High Lengths Mascara (2 shades) $14.50 Lash Building Primer .17 oz. $13.50 Lash Doubling Mascara (2 shades) .28 oz. $14.50 Lash Power Mascara (2 shades) .2 fl. oz. $14.50 Naturally Glossy Mascara (2 shades) .2 oz. $14.50 (r) Superfine Liner for Brows (5 shades) .002 oz. $13.00 (w) Blush Brush $25.00 Bronzer/Blender Brush $32.50 Concealer Brush $16.50 Eye Contour Brush $18.50 Eye Definer Brush $16.50 Eye Liner Brush $16.50 Eye Shader Brush $20.00 Eye Shadow Brush $18.50 Foundation Brush $30.00 Lip Brush $13.50 Powder Brush $30.00 Powder Foundation Brush $32.50

▫ Coty

(Coty US LLC) (d) Airspun Loose Face Powder Collection (10 shades) 2.3 oz. $6.95

▫ CoverGirl

(Procter & Gamble Cosmetics) (a) Cheekers Blush (17 shades) .12 oz. $4.21 Classic Color Blush (4 shades) .3 oz. $5.79 Instant Cheekbones Contouring Blush (4 shades) .29 oz. $5.79

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

49

/ BEAUTY FASHION

2011 WOMEN’S COSMETIC DIRECTORY Simply Ageless Blush (4 shades) $10.99 (d) Clean Fragrance Free Pressed Powder (15 shades) .39 oz. $6.25 Clean Pressed Powder (12 shades) .39 oz. $5.99 Fresh Look Pressed Powder - combo to oily skin (6 shades) .35 oz. $6.25 Professional Loose Powder - normal skin (6 shades) .7 oz. $5.79 Smoothers Pressed Powder - normal to dry skin (6 shades) .32 oz. $5.21 Trublend Microminerals Foundation Bronzer & Blush $10.99 (e) Clean Makeup (12 shades) 1 fl. oz. $5.99 Continuous Wear Medium Coverage Makeup (15 shades) 1 fl. oz. $6.08 Fragrance Free Clean Makeup (12 shades) 1 fl. oz. $5.99 Fresh Complexion Pocket Powder Oil Control Foundation (11 shades)_ .37 oz. $6.38 Fresh Look Liquid Makeup Oil Free Medium Coverage Makeup w/SPF 15 (9 shades) 1 fl. oz. $6.40 NatureLuxe Silk Foundation $11.99 Queen Collection Natural Hue Liquid Makeup (12 shades) $8.18 Simply Ageless Foundation (15 shades) $13.99 Simply Powder Foundation (15 shades) .41 oz. $8.18; Smoothers All-Day Hydrating Makeup (15 shades) 1 fl. oz. $8.18 Smoothers AquaSmooth Makeup (15 shades) .4 oz. $7.82 Smoothers Tinted Moisture w/SPF 15, Deep 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Fair to Light 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Light to Medium 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Medium to Dark 1.35 fl. oz. $8.18 TruBlend Whipped Foundation (15 shades) $10.11 (g) Fresh Complexion Under Eye Concealer (6 shades) .37 fl. oz. $5.79 Invisible Cream Concealer (5 shades) .32 oz. $4.77 Smoothers Concealer (6 shades) .14 oz. $6.25 (h) Lipslicks Lip Gloss (12 shades) .14 oz. $4.21 NatureLuxe Gloss Balm $6.49 (i) Continuous Color Lipstick (52 shades) $6.00 LipPerfection Lip Color $6.50 Outlast All Day Lipcolor (42 shades) (.06 oz. top coat, .07 fl. oz. base coat) $7.26 Outlast Double Lipshine (20 shades) $10.84 Outlast Lipstain (10 shades) $7.29 Outlast Smoothwear All-Day Lipcolor (27 shades) $10.84 Triple Lipstick (36 shades) .13 oz. $7.26 (j) Outlast Smoothwear Lipliner (12 shades) .009 oz. $7.26 Smoothers Lip Liner (12 shades) .04 oz. $5.24 Wetslicks (13 shades) .27 oz. $6.25 (o) Eyemakers Eye Lining & Brow Shaping Pencil w/Sharpener (6 shades) .06 $3.12 LiquiLine Blast Liner $7.99 Outlast Smoothwear All-Day Eyeliner (6 shades) .01 oz. $5.76 Perfect Point Plus Eyeliner (8 shades)

.008 oz. $5.33 Smoothers Eyeliner (12 shades) .04 oz. $7.26 (p) Exact Eyelights Eyeshadow & Liner (4 shades) $6.99 Eye Enhancers (28 shades) .09 oz. $3.47 Eye Enhancers Eye Shadow Quad (12 combos) .19 oz. $5.19 Eye Enhancers Eye Shadow Trio (8 combos) .17 oz. $5.61 IntenseShadow Blast $7.99 (q) Exact Eyelights Mascara (4 shades) $8.95 Fantastic Lash (3 shades) .04 oz. $7.26 Fantastic Lash Waterproof Mascara (3 shades) 1.4 fl. oz. $7.26 Lash Blast Luxe Mascara (4 shades) $7.99 LashBlast Length $7.49 LashExact Waterproof Mascara (3 shades) $8.47 NatureLuxe Mousse Mascara $8.99 Professional Advanced Mascara (3 shades) - Curved & Straight Brushes .31 fl. oz. $5.61 Professional Waterproof Advanced Mascara (2 shades) .3 fl. oz. $5.61 Remarkable Washable Waterproof Mascara (2 shades) .31 fl. oz. $4.29 Super Thick Lash Mascara (3 shades) .31 fl. oz. $4.26 Triple Mascara (3 shades) .31 fl. oz. $5.37 (r) Liquid Pencil (4 shades) .015 fl. oz. $4.94 (t) Boundless Color (22 base coat shades, 8 top coats) $4.21 Outlast Single Topcoat .06 oz. $5.79 (w) Make-Up Masters 3-in-1 Pencil Sharpener $3.12 Make-Up Masters Blush Brush, Medium $3.12 Make-Up Masters Eyeshadow Brush $4.77 Make-Up Masters Lash Curler $4.77 Make-Up Masters Loose Powder Brush $6.25 Make-Up Masters Powder Puff (3) $3.12 Make-Up Masters Shadow Applicators (3) $3.12 Make-Up Masters Sponge Puffs (3) $3.12 Make-Up Masters Sponge Wedges (6) $3.12

▫ Dior

(Christian Dior Perfumes, Inc.) (a) Dior Blush (10 shades) $40.00 (d) Dior Bronze 1.7 oz. $31.00 Dior Bronze Harmony Blush (2 shades) $44.00 Dior Bronze Matte Sunshine (4 shades) $46.00 Dior Bronze Original Tan (4 shades) $46.00 DiorShow Powder (7 shades) $45.00 DiorSkin Hydrating Loose Powder (3 shades) .88 oz. $48.00 DiorSkin Nude Loose Powder $46.00 DiorSkin Shimmer (4 shades) $44.00 (e) Capture Totale Foundation (11 shades) $78.00 DiorSkin Airflash (5 shades) $62.00 DiorSkin Eclat Satin (9 shades) $46.00 DiorSkin Forever Compact (10 shades) $48.00 DiorSkin Forever Fluid (10 shades) $46.00

DiorSkin Nude Compact Foundation (5 shades) $50.00 DiorSkin Nude Creme Gel Compact Foundation (6 shades) $48.00 DiorSkin Nude Liquid Foundation (12 shades) $46.00 DiorSkin Nude Powder Foundation (8 shades) $46.00 DiorSkin Sculpt (9 shades) $54.00 (g) DiorSkin Nude Concealer (4 shades) $30.00 DiorSkin Sculpt Concealer (3 shades) $35.00 SkinFlash (4 shades) $37.00 (h) Creme de Gloss (15 shades) $27.00 Dior Addict Lip Glow $29.00 Dior Addict Lip Maximizer $30.00 Dior Addict Ultra Gloss (24 shades) $27.50 Dior Kiss (4 shades) $21.00 (i) Dior Addict High Shine Lipcolor (28 shades) $26.00 Dior Rouge (3 shades) $29.00 Rouge Dior (32 shades) $32.00 Serum de Rouge (16 shades) $34.00 (j) Automatic Lipliner (8 shades) $29.00 Creme de Rose $27.00 Dior Addict Lip Polish (3 shades) $30.00 Glossy Lip Liner $28.00 (k) Lipliner Pencil (20shades) .04 oz. $28.00 (l) Brow Gel $17.50 Brow Styler $28.00 Expert Brow Pencil $29.00 Powder Eyebrow Pencil (5 shades) $28.00 (m) Skinflash Radiance Booster Pen (3 shades) $36.00 (o) Diorliner (4 shades) $33.00 Eyeliner Pencil (8 shades) $28.00 Style Liner (3 shades) $33.00 Waterproof Eyeliner (3 shades) $28.00 (p) 1-Colour Eyeshadow (12 shades) $28.50 2-Colour Eyeshadow (10 duos) $37.00 5 Color Designer Eye Shadow (6 shades) $58.00 5 Color Iridescent Eye Shadow (13 shades) $58.00 5-Colour Eyeshadow Compacts (21 shades) .24 oz. $59.00 Backstage Eyeshow $32.00 (q) DiorShow Black Out Mascara $24.50 DiorShow Extase Mascara $28.00 DiorShow Iconic Mascara (3 shades) $28.00 DiorShow Iconic Waterproof Mascara $28.00 DiorShow Mascara (3 shades) $24.50 DiorShow Maximizer $28.00 DiorShow Waterproof Mascara (3 shades) $24.50 Iconic Extreme Waterproof $28.00 (r) Kohl Pencil (3 shades) .08 oz. $29.00 (t) Dior Vernis Nail Lacquer (20 shades) $22.00 (w) Brow Brush $19.00 Cheek Brush $46.00 Concealer Brush $22.00 Eyeliner Brush $27.00 Eyeshadow Brush $29.00 Foundation Brush $33.00 Large Eyeshadow Brush $29.00 Lip Brush $21.00 Medium Eyeshadow Brush $27.00

▫

Elizabeth Arden (Elizabeth Arden Inc.)

(a) Ceramide Cream Blush (4 shades) $24.00 Color Intrigue Cheekcolor (8 shades) .15 oz. $22.00 Pure Finish Mineral Cheek Color (2 shades) $28.00 (d) Ceramide Skin Smoothing Loose Powder (3 shades) $30.00 Color Intrigue Bronzing Powder Duo .37 oz. $32.50 Flawless Finish Ultra Smooth Pressed Powder (4 shades) .3 oz. $24.50 Pure Finish Mineral Bronzing Powder (4 shades) ` $35.00 (e) Ceramide Ultra Lift and Firm Makeup SPF 15 (15 shades) $42.00 Flawless Finish Bare Perfection Makeup SPF 8 (13 shades) 1 fl. oz. $33.00 Flawless Finish Dual Perfection Makeup SPF 8 (11 shades) .59 oz. $33.00 Flawless Finish Mousse Makeup (12 shades) 1.4 oz. $33.00 Flawless Finish Sponge-On Cream Makeup (12 shades) .8 oz. $33.00 Intervene Makeup SPF 15 (12 shades) $36.00 Pure Finish Mineral Powder Foundation (9 shades) $38.50 Pure Finish Mineral Tinted Moisturizer SPF 15 $30.00 (g) Ceramide Ultra Lift and Firm Concealer (4 shades) $19.50 Flawless Finish Maximum Cover Concealer (4 shades) .05 oz. $18.00 (h) Crystal Clear Lip Gloss .3 oz. $14.00 High Shine Lip Gloss (14 shades) .21 oz. $15.00 (i) Ceramide Ultra Lipstick (27 shades) $22.00 Color Intrigue Effects Lipstick (22 shades) .14 oz. $19.50 Exceptional Lipstick (20 shades) .14 oz. $19.50 (k) Lip Definer (10 shades) .09 oz. $16.00 Smooth Line Lip Pencil (8 shades) .03 oz. $16.00 (l) Dual Perfection Brow Shaper & Eyeliner (6 shades) .09 oz. $18.00 Lash Optimizer .23 oz. $15.00 (o) Color Intrigue Eyeliner (6 shades) .01 oz. $16.00 (p) Advabced Eye-Fix Primer .25 oz. $21.50 Color Intrigue Eye Shadow Duo (7 shades) $24.50 Color Intrigue Eye Shadow Quad (3 shades) .2 oz. $30.00 Color Intrigue Eyeshadow (24 shades) .07 oz. $15.00 (q) Ceramide Lash Extending Treatment Mascara (2 shades) $20.00 Double Density Maximum Volume Mascara (2 shades) .36 oz. $19.50 (r) Smoky Eyes Powder Pencil (6 shades) .04 oz. $16.50 (w) Brush Essentials Set $29.50 Eyeshadow Brush $20.00 Foundation Brush $24.50 Makeup Blender Brush $15.00

▫ Estee Lauder (Estee Lauder, Inc.)

(a) Bronze Goddess Soft Matte Bronzer $30.00 (d) After Hours Slim Rose Gold Metal Compact $28.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

50

/ BEAUTY FASHION

After Hours Slim White Gold Metal Compact $28.00 Bronze Goddess Soft Duo Bronzer $30.00 Bronze Goddess Soft Shimmer Bronzer $30.00 Double Matte Oil Control Pressed Powder (6 shades) .49 oz. $27.00 Golden Alligator Compact - Pressed (Lucidity) $33.00 Golden Ribbons Mirrored Compact $55.00 Golden Sundial Powder Compact $49.00 Lucidity Pressed Powder Refill - large (2 shades) $11.00 Lucidity Pressed Powder Refill - small (2 shades) $10.00 Lucidity Translucent Loose Powder (6 shades) .75 oz. $31.00 Lucidity Translucent Pressed Powder (6 shades) .5 oz. $27.00 Re-Nutriv Intensive Comfort Pressed Powder (4 shades) $50.00 Re-Nutriv Intensive Smoothing Powder (4 shades) $50.00 (e) Country Mist Liquid Make-Up (2 shades) 1 oz. $24.50 Double Matte Oil-Control Makeup SPF 15 (8 shades) $34.00 Double Wear Light Stay-in-Place Makeup SPF 10 (6 shades) $34.00 Double Wear Mineral Rich Loose Powder Makeup SPF 12 (5 shades) $34.00 Double Wear Stay-in-Place Makeup SPF 10 (20 shades) 1 oz. $34.00 Double Wear Stay-in-Place Powder Makeup SPF 10 (19 shades) $34.00 Equalizer Smart Makeup for Combination Skin SPF 10 (21 shades) $34.00 Fresh Air Makeup Base (4 shades) 1 oz. $24.50 Futurist Age-Resisting Makeup SPF 15 (10 shades) 1 oz. $36.50 Lucidity Light-Diffusing Makeup SPF 8 (12 shades) 1 oz. $34.00 Maximum Cover Camouflage Makeup for Face & Body SPF 15 (5 shades) 1 oz. $32.00 Nutritious Vita-Mineral Loose Powder Makeup SPF 10 (6 shades) $34.00 Nutritious Vita-Mineral Makeup SPF 10 (6 shades) $34.00 Re-Nutriv Intensive Lifting Makeup SPF 15 (8 shades) $65.00 Re-Nutriv Ultimate Lifting Radiance Makeup SPF 15 (6 shades) $80.00 Resilience Lift Extreme Radiant Lifting Makeup SPF 15 $36.50 Resilience Lift Extreme Ultra Firming Creme Compact Makeup SPF 15 (16 shades) $34.50 (f) Gentle Eye Makeup Remover 3.4 oz. $16.50 Take It Away Longwear Makeup Remover Towelettes (45 pack) $17.50 Take It Away Total Makeup Remover 6.7 oz. $22.00 (g) Double Wear Stay in-Place Concealer SPF 10 (6 shades) $20.00 Ideal Light Brush-on Illuminator (7 shades) $24.50 Re-Nutriv Intensive Concealing Duo (6 shades) $38.00 Smoothing Creme Concealer SPF 8 (6 shades) $20.00 (h) Double Wear Stay-in-Place Lip Duo (12 shades) $24.00 High Gloss (12 shades) $16.00 Pure Color Gloss (13 shades) $20.00

Pure Color Gloss Stick (14 shades) $20.00 (i) All-Day Lipstick (15 shades) $17.50 Double Wear Stay-in-Place Lipstick (12 shades) $23.00 Pure Color Crystal Lipstick (14 shades) $24.00 Pure Color Long Lasting Lipstick (30 shades) $24.00 (j) Lip Conditioner SPF 15 $16.50 (k) Automatic Lip Pencil Duo (10 duos) $23.50 Automatic Lip Pencil Duo Refill (10 duos) $12.50 Double Wear Stay-in-Place Lip Pencil (14 shades) $19.00 (l) Automatic Brow Pencil Duo (5 duos) $23.50 Automatic Brow Pencil Duo Refill (5 duos) $12.50 Brow Perfecting Duo $26.00 (o) Double Wear Stay-in-Place Eye Pencil (7 shades) $19.50 Double Wear Stay-in-Place Gel Eyeliner (5 shades) $19.50 Double Wear Zero-Smudge Liquid Eyeliner (2 shades) $19.50 (p) Bronze Goddess Eyeshadow Palette $42.00 Double Wear Stay-in-Place EyeShadow Base $15.00 Double Wear Stay-in-Place Shadow Creme (6 shades) $17.50 Eyeshadow - Orange Crush Collection $20.00 Pure Color EyeShadow (38 shades) $20.00 (q) Double Wear Zero-Smudge Lengthening Mascara (2 shades) $21.00 Lash Primer Plus $20.00 MagnaScopic Maximum Volume Mascara (2 shades) $21.00 More Than Mascara (5 shades) $21.00 Projectionist High Definition Volume Mascara (2 shades) $21.00 Sumptuous Bold Volume Lifting Mascara (2 shades) $21.00 Sumptuous Waterproof Bold Volume Lifting Mascara $21.00 TurboLash All Effects Motion Mascara $32.00 (r) Artist’s Eye Pencil (7 shades) $19.00 Automatic Eye Pencil Duo (7 shades) $23.50 Automatic Eye Pencil Duo Refill (7 duos) $12.50 (t) Pure Color Nail Lacquer (17 shades) $19.00 (u) Pure Color Instant Finish Quick-Dry Topcoat $18.00 (w) Blending Shadow Brush 25 $27.00 Blush Brush 15 $32.00 Concealer Brush 5 $22.00 Contour Shadow Brush 30 $22.00 Eyeliner/Brow Brush 20 $20.00 Foundation Brush 1 $32.00 Lip Brush 35 $20.00 Makeup Brush Cleanser $15.00 Pencil Sharpener $6.00 Powder Brush 10 $42.00 Powder Foundation Brush 3 $42.00 Resilience Lift Extreme Creme Compact Makeup Applicator Refills $6.50

▫ Estee Lauder Signature (Estee Lauder, Inc.)

(a) 5-Tone Shimmer Powder for Eyes,

Cheeks, Face $36.00 Satin Cream Blush (4 shades) $26.00 Silky Powder Blush (12 shades) $26.00 (e) Re-Nutriv Ultimate Lifting Creme Makeup SPF 15 $80.00 (i) Hydra Lustre Lipstick (24 shades) $21.00 (q) Sumptuous Extreme Lash Multiplying Volume Mascara $23.50

▫ Fusion Beauty ColorCeuticals (Fusion Brands Inc.)

(a) SculptDiva Contouring & Sculpting Blush w/Amplifat (4 shades) $29.00 (d) GlowFusion Micro-Tech Intuitive Active Bronzer $39.00 (e) PrimeResults Primer $42.00 PrimeResults Tinted Moisturizer + SPF 15 Sunscreen (4 shades) $40.00 (g) IllumiCover Line Smoothing Luminous Concealer $36.00 (i) Illumifill Line Filling Luminizer w/Amplifat $49.00 Lipfusion - Infatuation Lip Treatment (5 shades) $29.00 Lipfusion Lip Plump Color Shine (14 shades) $38.00 Lipfusion Micro-Injected Collage Lip Plump $36.00 (j) LipFusion Conditioning Stick SPF 15 $22.00 Lipfusion XL $50.00 (q) LashFusion XL Micro-Technology Instant Lash Volumizer $24.00 StimuLashFusion Intensive Night Conditioning Lash Enhancer $89.00 StimuLashFusion Lash Enhancing + Lengthening Mascara $28.00

▫ L’Oreal Paris (L’Oreal USA)

(a) Studio Secrets Professional The One Sweep Sculpting Blush $12.95 True Match Naturale Gentle Mineral Blush $15.25 True Match Super-Blendable Blush $10.95 (d) Infallible Powder $14.29 Translucide Loose Powder .5 oz. $11.95 True Match Naturale All-Over Mineral Glow $15.25 True Match Naturale Soft-Focus Mineral Finish $15.25 True Match Super-Blendable Powder $10.95 (e) Infallible Never Fail Liquid Makeup $14.29 Studio Secrets Professional Magic Smooth Souffle Makeup $15.95 True Match Liquid Makeup $10.95 True Match Naturale Mineral Foundation $15.25 True Match Roller Perfecting Roll On Makeup $14.95 True Match Super-Blendable Makeup (24 shades) $14.29 Visible Lift Line-Minimizing & ToneEnhancing Makeup (12 shades) 1.25 fl. oz. $14.49 Visible Lift Serum Absolute $14.95 Visible Lift Smooth Absolute $16.95 (f) Clean Artiste Waterproof & LongWearing Eye Makeup Remover $6.49 Clean Artiste Eye Makeup Remover $6.49

Clean Artiste Makeup Corrector Pen $10.95 (g) Infallible Never Fail Concealer $10.29 True Match Naturale Concealer $11.95 True Match Super-Blendable Concealer $8.95 (h) Colour Juice Sheer Juicy Lip Gloss (20 shades) $8.49 Colour Riche Le Gloss $8.95 Infallible Never Fail Lipgloss $9.99 Infallible Never Fail Plumping Gloss $9.99 (i) Colour Riche Anti-Aging Serum Lipcolour $9.99 Colour Riche Nurturing & Protective Lipcolour $8.95 Endless 8-Hour Comfortable Lipcolour (24 shades) .11 oz. $9.99 Infallible Le Rouge $9.95 Infallible Never Fail Lip Colour Stars Collection $11.99 Infallible Never Fail Lipcolour Compact $11.99 (j) Colour Riche Lip Liner $8.95 Infallible Never Fail Lip Liner $8.99 Studio Secrets Professional Color Correcting Primers (Green, Peach, Pink) $12.95 Studio Secrets Professional Magic Perfecting Base $12.95 (l) Brow Stylist Professional $8.49 (o) Double Extend Eye Illuminator Eyeliner $8.95 Extra-Intense Carbon Black Eyeliner $8.95 Extra-Intense Liquid Pencil Eyeliner $8.95 Infallible Never Fail Eyeliner $8.49 Infallible Never Fail Eyeliner (Carbon Black & Waterproof) $8.49 Le Khol Duo Shadow + Liner .16 oz. $10.95 Lineur Intense Defining Liquid Liner (Brush Tip) (+ Carbon Black) .24 fl. oz. $8.49 Lineur Intense Defining Liquid Liner (Felt Tip) (+ Carbon Black) $8.49 Pencil Perfect Self-Advancing Eyeliner (+ Carbon Black) .01 oz. $8.49 Telescopic Liquid Eyeliner (+ Carbon Black) $9.49 Telescopic Waterproof Eyeliner $9.49 True Match Naturale Eyeliner $9.95 Voluminous Eyeliner Mistake-Proof Marker $7.50 Wear Infinite Long-Lasting Powder Eye Liner Waterproof (5 shades) $8.49 (p) De-Crease Eyelilner Base .08 oz. $8.49 Le Khol Duo Shadow + Liner .16 oz. $10.95 Le Kohl Duo Shadow + Liner .16 oz. $10.95 Studio Secrets Professional Color Smokes Quad $7.15 Studio Secrets Professional Ready-To Wear Shadow Duos .08 oz. $5.85 Studio Secrets Professional Ready-To Wear Shadow Quads .16 oz. $7.15 Studio Secrets Professional Ready-To Wear Shadow Singles $4.85 Studio Secrets Professional The One Sweep Eye Shadow $9.95 Studio Secrets Professional The One Sweep Smoky Eye Shadow $9.95 (q) 24-Hr Lash Boosting Power Serum Kit $24.95 Double Extend Beauty Tubes Mascara $10.95 Double Extend Eye Illuminator Mascara $10.95

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

51

/ BEAUTY FASHION

2011 WOMEN’S COSMETIC DIRECTORY Double Extend Lash Boosting Mascara $12.95 Double Extend Lash Boosting Serum $14.05 Double Extend Mascara (Regular, Waterproof, & Carbon Black) $10.25 Extra-Volume Collagen Mascara $8.95 Lash Out Mascara (Regular, Waterproof, Curved Brush) .28 fl. oz. $8.49 Telescopic Clean Definition Mascara $9.49 Telescopic Explosion Mascara $9.49 Telescopic Mascara (Regular, Carbon Black) $9.49 Voluminous Full Definition Mascara (Carbon Black) $7.50 Voluminous Million Lashes $8.95 Voluminous Million Lashes Carbon Black Mascara $8.95 Voluminous Million Lashes Waterproof Mascara $8.95 Voluminous Volume Building Mascara (Regular, Waterproof, Curved Brush) .28 fl. oz. $7.50 (r) Le Kohl Smooth Defining Eyeliner (+ Carbon Black) .06 oz. $8.49 (t) PRO Manicure $4.99 (w) Dual Sharpener w/Clear Cover $2.50

▫ L’Oreal Paris HIP: High Intensity Pigments (L’Oreal USA)

(o) Studio Secrets Professional Chrome Eyeliner $10.00 Studio Secrets Professional Color Truth Cream Eyeliner $12.00 Studio Secrets Professional Color Truth Eyeliner $8.49 (p) Studio Secrets Professional Shadow Duos (Metallic, Matte, Bright, Velvet, Crystal) $8.00 Studio Secrets Professional Shocking Shadow Pigments $12.00

▫ La Prairie (La Prairie, Inc.)

(a) Cellular Radiance Cream Blush (4 shades) .26 oz. $70.00 Cellular Treatment Powder Blush (6 shades) .13 oz. $55.00 (d) Cellular Treatment Bronzing Powder .47 oz. $60.00 Cellular Treatment Illuminating Face Powder (2 shades) $60.00 Cellular Treatment Loose Powder (2 shades) 2.35 oz. $80.00 (e) Anti-Aging Foundation, a cellular emulsion SPF 15 (8 shades) .47 oz. $100.00 Anti-Aging Hydra Tint SPF 20 (4 shades) $100.00 Cellular Treatment Foundation - Powder Finish (6 shades) .5 oz. $80.00 Cellular Treatment Foundation - Satin SPF 15 (5 shades) 1 oz. $70.00 Skin Caviar Concealer-Foundation SPF 15 (.07 oz. concealer/1 oz. foundation) (12 shades) $180.00 (g) Anti-Aging Concealer SPF 20 - Face Eyes (4 shades) $70.00 Cellular Treatment Gold Illusion Line Filler 1 oz. $150.00 Cellular Treatment Rose Illusion Line Filler 1 oz. $115.00 Light Fantastic Cellular ConcealingBrightening Eye Treatment (4 shades) .15 oz. $70.00 (h) Cellular Lip Colour Effects (12 shades)

.25 oz. $40.00 (i) Cellular Luxe Lip Colour (33 shades) .12 oz. $55.00 Cellular Luxe Lip Enhancer .12 oz. $50.00 (j) Luxe Lip Definer $50.00 (k) Luxe Lip Liner Automatique (8 shades) .01 oz. $50.00 (l) Luxe Brow Liner Automatique (6 shades) .01 oz. $50.00 (o) Luxe Eye Liner Automatique (6 shades) .01 oz. $50.00 (p) Cellular Treatment Eye Colour (12 shades) .05 oz. $45.00 Cellular Treatment Eye Colour Ensemble (2 quads) .17 oz. $70.00 Luxe Eye Definer $50.00 (q) Cellular Treatment Mascara - Instant Build .34 oz. $40.00 Cellular Treatment Mascara - Instant Curl .34 oz. $40.00 (w) Art of the Brush Collection $250.00 Art of the Eye Brush Collection $125.00 Eyeliner Brush $28.00 Lip Brush $28.00 Loose Powder Brush $65.00 Professional Concealer Brush $30.00

▫ Lancome (L’Oreal USA)

(a) Ageless Mineral Blush Brightening Mineral Powder Blush w/White Sapphire Complex (2 shades) $29.50 Blush Subtil Delicate Oil Free Powder Blush (14 shades) .18 oz. $29.50 Blush Subtil Sheer Delicate Oil-Free Powder Blush (2 shades) .14 oz. $29.50 Blush Subtil Shimmer Delicate Oil-Free Powder Blush (5 shades) .18 oz. $29.50 Butterflies Fever $40.00 Desert Rose Blush $40.00 (d) Absolue Powder Radiant Smoothing Powder (6 shades) $54.00 Ageless Minerale Essentials Set $64.00 Color Ideal Pressed Powder (11 shades) $34.00 Star Bronzer Long Lasting Bronzing Powder (6 shades) $35.00 Star Bronzer Poudre Soleil Sun-Kissed Bronzing Powder (4 shades) $36.50 Tropiques Minerale Bamboo Bronzer $45.00 Tropiques Minerale Smoothing Loose Bronzer (3 shades) $38.50 Tropiques Minerale Smoothing Pressed Bronzer (3 shades) $38.50 (e) Absolu BX Makeup SPF 18 (17 shades) $58.00 Absolue Replenishing Cream Makeup SPF 20 (10 shades) 1.18 fl. oz. $58.00 Ageless Mineral w/White Sapphire Complex Perfecting & Correcting Mineral Primer $36.00 Ageless Minerale w/White Sapphire Complex Foundation & Powder (11 shades) $42.00 Ageless Minerale w/White Sapphire Complex Powder $36.00 Aqua Fusion Cream Continuous Infusing Moisturizer 1.7 oz. $38.50 Aqua Fusion Tinted Continuous Infusing Tinted Moisturizer SPF 20 (4 shades) 1.7 fl. oz. $38.50 Bienfait Multi-Vital Teinte High Potency

Tinted Moisturizer SPF 30 (4 shades) $45.00 Dual Finish Fragrance Free Versatile Powder Makeup (8 shades) .62 oz. $35.50 Dual Finish Versatile Powder Makeup (28 shades) .67 oz. $35.50 Eclat Miracle Makeup Base $37.00 Imanance (4 shades) 1.7 fl. oz. $45.00 La Base Pro Perfecting Makeup Primer $42.00 Oscillation Powerfoundation MicroVibrating Polishing Mineral Makeup SPF 21 (12 shades) $48.00 Photogenic Lumessence Compact LightMastering Line Smoothing Compact Makeup SPF 18 (11 shades) $42.00 Photogenic Lumessence Light-Mastering & Line-Smoothing Makeup SPF 15 (15 shades) $42.00 Renergie Lift Makeup Lifting-Radiance SPF 20 (19 shades) 1 fl. oz. $42.00 Teint Idole Fresh Wear 18 Hour ShineFree Makeup SPF 15 Sunscreen (17 shades) $32.00 Teint Miracle Lit-From-Within Makeup (20 shades) $37.00 Teinte Idole Ultra Enduringly Divine & Comfortable Makeup (18 shades) 1 fl. oz. $42.00 (f) Bi-Facil Double-Action Eye Makeup Remover 4.2 fl. oz. $26.00 Effacil Gentle Eye Makeup Remover 4.2 fl. oz. $26.00 (g) Effacernes Waterproof Protective Undereye Concealer (10 shades) $29.50 Maquicomplet Complete Coverage Concealer (11 shades) .25 oz. $29.50 Teint Miracle Instant Retouch Pen (6 shades) $29.50 (h) Color Fever Gloss Sensual Vibrant Lipshine (25 shades) $26.00 Color Fever Plumper Plumping Vibrant Lipshine (5 shades) $29.00 Juicy Tubes 100% Natural Origin Ultra Shiny Lip Gloss (4 shades) $18.00 Juicy Tubes Jelly Ultra Shiny Lip Gloss (8 shades) $18.00 Juicy Tubes Rose Fishnets $18.00 L’Absolu Creme de Brillance (8 shades) $29.00 La Laque Fever Ultimate Lasting Full Color LIpshine (17 shades) $26.50 (i) Color Design Sensational Effects Lipcolour (43 shades) $22.00 Color Fever Lipstick Lasting Radiance Sensual LipColor (5 shades) $25.00 Color Fever Shine Sensual Sheer ColorVibrant Lip Shine (19 shades) $25.00 L’Absolu Nu Replenishing & Enhancing Lipcolor (16 shades) $29.00 L’Absolu Rouge SPF 12 (46 shades) $29.00 L’Absolu Rouge la Base Revitalizing Lip Treatment $29.00 Le Rouge Absolu Reshaping & Replenishing LipColour SPF 15 (6 shades) $26.00 (k) Le Crayon Lip Contour (10 shades) $23.50 Le Lipstique LipColouring Stick with Brush (18 shades) $24.50 (l) Le Crayon Poudre Powder Pencil for the Brows (7 shades) $24.50 Modele Sourcils Brow Groomer (4 shades) $23.00 (o) Artliner Precision Point EyeLiner (9 shades) $29.00

Artliner Waterproof Precision Point Eyeliner (2 shades) $29.00 Le Crayon Khol Eyeliner (7 shades) $24.50 Le Crayon Kohl Waterproof Dual Ended Eyeliner (2 shades) $24.50 Le Stylo Waterproof Long Lasting Eyeliner (6 shades) $25.50 (p) Aquatique Waterproof EyeColour Base $24.50 Color Design Eye-Brightening All-in-One 5 Shadow & Liner Palette $48.00 Color Design Minerale Quad $42.00 Color Design Sensational Effect Eye Shadow Quad (2 combos) $42.00 Color Design Sensational Effects Eye Shadow (70 shades) $17.00 Ombre Absolue Duo (18 duos) $35.00 Ombre Magnetique (3 shades) $25.00 (q) Cils Booster XL Super-Enhancing Mascara Base $22.00 Definicils High Definition Mascara (5 shades) $25.00 Definicils Precious Cells (2 shades) $29.00 Definicils Pro High Definition Curved Brush Mascara (3 shades) $25.00 Definicils Waterproof High Definition Mascara (2 shades) $25.00 Hypnose Custom Volume Mascara (3 shades) $25.00 Hypnose Drama Instant Full Body Volume Mascara $25.00 Hypnose Drama Waterproof $25.00 Hypnose Waterproof Custom Volume Mascara (2 shades) $25.00 L’Extreme Instant Extensions Lengthening Mascara (2 shades) $25.00 L’Extreme Waterproof Instant Extensions Lengthening Mascara (2 shades) $25.00 Oscillation Intensity Vibrating, Intensifying Power Mascara $34.00 Oscillation Mascara $34.00 Oscillation PowerBooster Mascara $39.00 Oscillation Water-Resistant Mascara $34.00 Virtuose Black Carat Mascara $25.00 Virtuose Divine Lasting Curves Mascara (2 shades) $25.00 (t) Le Vernis Divine Lasting Color & Shine $19.00 Vernis Magnetic Unfailing Nail Lacquer (14 shades) $15.50 (w) All Over Powder Brush #20 $56.50 Angle Shadow Brush #13 $26.50 Blending Shadow Brush #17 $28.50 Blending Tip Brush #16 $24.50 Cheek Brush #6 $41.50 Concealer Brush #8 $26.50 Dual End Liner & Shadow Brush #18 $31.50 Foundation Brush #2 $34.50 Highlighting Brush #3 $26.50 La Tweezer Precise $31.50 Large Shadow Brush #11 $28.50 Les Essentiels de Maquillage Makeup Sponge & Puff $16.50 Mineral Powder Foundation Brush $36.50 Petit Precision Cheek Brush #21 $28.50 Powder Brush #1 $46.50 Precision Cheek Brush #7 $47.50 Precision Shadow Brush #12 $25.50 Retractable Lip Brush #9 $25.50 Smudger Brush #10 $25.50 Tropiques Minerale All Over Magic

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

52

/ BEAUTY FASHION

Bronzing Brush $33.00

▫ MAC

(MAC Cosmetics) (a) Cremeblend Blush (6 shades) .19 oz. $19.50 Cremeblend Blush Pro Palette .19 oz. $16.50 Mineralize Blush (9 shades) .1 oz. $23.00 Powder Blush (41 shades) .21 oz. $19.50 Powder Blush/Pro Palette Refill Pan (41 shades) .21 oz. $16.50 (d) Blot Powder/Pressed (5 shades) .42 oz. $23.00 Bronzing Powder (4 shades) .35 oz. $23.00 Iridescent Powder - Loose (2 shades) .42 oz. $23.00 Magically Cool Liquid Powder (3 shades) $29.50 Mineralize Skinfinish (10 shades) .35 oz. $28.00 Mineralize Skinfinish Natural (2 shades) .35 oz. $27.00 Prep + Prime Transparent Finishing Powder .28 oz. $23.00 Select Sheer/Loose Powders (10 shades) .28 oz. $23.00 Select Sheer/Pressed Powders (16 shades) .42 oz. $23.00 Set Powder .28 oz. $27.00 Studio Careblend/Pressed Powder (8 shades) .35 oz. $23.00 (e) Face and Body Foundation (13 shades) 4 oz. $32.50 Matte .75 oz. $18.00 Mineralize Foundation SPF 15 (23 shades) .35 oz. $32.50 Mineralize SPF 15 Foundation/Loose (9 shades) .3 oz. $29.50 Mineralize Satin Finish SPF 15 Foundation (18 shades) 1 fl. oz. $29.50 Prep + Prime BB Beauty Balm SPF 35 30 ml. $30.00 Prep + Prime Face Protect SPF 50 1 fl. oz. $30.00 Prep + Prime Highlighter .12 fl. oz. $23.00 Prep + Prime Line Filler .5 oz. $19.50 Prep + Prime Skin 1 fl. oz. $26.50 Pro Longwear SPF 10 Foundation (16 shades) 1 fl. oz. $29.50 Select SPF 15 (19 shades) 1 fl. oz. $26.50 Studio Fix Fluid SPF 15 (30 shades) 1 fl. oz. $26.50 Studio Fix Powder Plus Foundatiion (33 shades) .52 oz. $26.50 Studio Moisture Tint SPF 15 (5 shades) 1.3 fl. oz. $29.50 Studio Sculpt SPF 15 Foundation (23 shades) 1.3 fl. oz. $29.50 Studio Tech (27 shades) .35 oz. $29.50 (f) Gentle Off Eye and Lip Makeup Remover $18.00 (g) Prep + Prime Skin Brightening Serum 1.1 fl. oz. $40.00 Prep + Prime Skin Refined Zone .05 fl. oz. $19.50 Pro Longwear Concealer (15 shades) .3 fl. oz. $16.50 Select Cover-Up (14 shades) .33 oz. $16.50 Select Moisturecover (17 shades) .17 oz. $16.50 Studio Finish Concealer SPF 35 (14 shades) .24 oz. $16.50 Studio Sculpt Concealer (15 shades)

.19 oz. $16.50 (h) Clear Lipglass .5 oz. $14.50 Cremesheen Glass (15 shades) .09 oz. $18.50 Dazzleglass (17 shades) .06 oz. $18.50 Lipgelee (7 shades) .5 fl. oz. $14.50 Lipmix (tube) 10 ml. $14.50 LustreGlass (16 shades) .17 oz. $14.50 Plushglass (14 shades) .14 fl. oz. $18.50 Pro Longwear Gloss Coat (2 shades) .14 oz. $14.50 Tinted Lipglass (38 shades) .17 oz. $14.50 Viva Glam Cyndi Lipglass .17 oz. $14.50 Viva Glam Gaga Lipglass .17 oz. $14.50 (i) Lipstick (147 shades) .1 oz. $14.50 Pro Longwear Lipcolour (10 shades) .28 oz. $22.00 Pro Longwear Lipcreme (12 shades) .12 oz. $16.00 Pro Longwear Lustre Lipcolour (7 shades) .28 oz. $22.00 Sheen Supreme Lipstick (14 shades) .12 oz. $14.50 Viva Glam Gaga .1 oz. $14.50 Viva Glam Lipstick (7 shades) 3 gr. $14.50 (j) Lip Conditioner (tube) .5 fl. oz. $14.50 Lip Conditioner SPF 15 .5 fl. oz. $14.50 Lip Conditioner Stick SPF 15 .16 oz. $14.50 Prep + Prime Lip 1.7 gr. $14.50 Tinted Lip Conditioner (3 shades) .5 fl. oz. $14.50 (k) Cremestick Liner (12 shades) .009 oz. $14.50 Lip Pencil (26 shades) .05 oz. $13.00 (l) Brow Finisher (6 shades) $15.00 Brow Set (4 shades) .28 oz. $15.00 Impeccable Brow Pencil (4 shades) .03 oz. $15.00 Penultimate Brow Marker . $17.50 (n) Duo Adhesive .5 oz. $8.00 Lashes (20 varieties) $14.00 (o) Fluidline (6 shades) .1 oz. $15.00 Liquid Eye Liner .084 oz. $17.50 Liquidlast Liner (8 shades) .084 oz. $17.50 Penultimate Eye Liner .03 oz. $17.50 Superlick Liquid Eye Liner (9 shades) .06 fl. oz. $17.50 Technakohl Liner (13 shades) .012 oz. $14.50 (p) Big Bounce Shadow (12 shades) 5 gr. $16.50 Cream Colour Base (8 shades) .12 oz. $16.50 Cutie: Eye Shadow X4 .19 oz. $36.00 Eye Shadow (152 shades) .05 oz. $14.50 Eye Shadow/Pro Palette Refill Pan (145 shades) .05 oz. $11.00 Mineralize Eye Shadow (11 shades) .07 oz. $20.00 Mineralize Eye Shadow Duo (12 shades) .08 oz. $19.50 Paint Pot .17 fl. oz. $16.50 Paints (6 shades) .23 oz. $16.50 Pigment (24 shades) .15 oz. $19.50 Prep + Prime Eye (3 shades) .17 oz. $16.50 Prep + Prime Vibrancy Eye .5 fl. oz. $30.00 (q) Dazzle Lash (2 shades) .05 oz. $14.00 False Lashes .28 oz. $18.00 Haute & Naughty Lash .31 oz. $18.00 Mascara X (2 shades) .23 oz. $14.00 Opulash .38 oz. $14.00

Plush Lash (2 shades) .31 oz. $14.00 Prep + Prime Lash .35 oz. $14.00 Pro Lash Mascara (2 shades) .25 oz. $14.00 Splashproof Lash .31 oz. $14.00 Studio Fix Boldblack Lash .24 oz. $14.00 Studio Fix Lash .24 oz. $14.00 Zoom Fast Black Lash .31 oz. $14.00 Zoom Lash (2 shades) .28 oz. $14.00 (r) Eye Kohl Pencil (13 shades) .05 oz. $14.50 Eye Pencil (3 shades) .05 oz. $13.00 Powerpoint Eye Pencil (14 shades) .04 oz. $14.50 (t) Nail Lacquer (11 shades) .34 oz. $14.00 (u) OverLacquer .34 oz. $14.00 (w) Angled Brow Brush $19.50 Blending Brush $22.50 Blush Brush $32.00 Brush Cleanser $12.00 Buffer Brush $47.00 Concealer Brush #194 $22.50 Duo Fibre Brush $42.00 Eye Shader Brush #239 $24.50 Eyeliner Brush $17.50 Flat Definer Brush $22.50 Fluff Brush $22.50 Foundation Brush $32.00 Large Angled Contour Brush $32.00 Large Fluff Brush $30.00 Large Powder Brush #134 $52.00 Large Powder Brush #150 $42.00 Large Shader Brush #249 $28.50 Larger Shader Brush #252 $30.00 Lash Brush $12.00 Lip Brush $19.50 Medium Angled Shading Brush $24.50 Mini Shader Brush $19.50 Pencil Brush $24.50 Powder/Blush Brush $34.00 Precise Eye Liner Brush #210 $17.50 Retractable Lip Brush $22.50 Shader Brush $24.50 Short Shader Brush 214 oz. $24.50 Small Angle Brush #263 $20.00 Small Angle Brush #266 $19.50 Small Contour Brush $32.00 Small Duo Fibre Face Brush $34.00 Small Shader Brush $17.50 Square Foundation Brush $32.00 Tapered Blending Brush #222, #224 $29.00 Tapered Face Brush #138 $52.00

▫ mark.

(Avon Products, Inc.) (a) Cheekblossom Cheek Color Tint $6.50 Good Glowing Custom Pick Powder Blush (5 shades) .18 oz. $8.00 Good Glowing Mosaic Blush Custom Color Palette (2 shades) $8.00 Just Pinched Instant Blush Tint (6 shades) .14 oz. $8.00 Shimmer Cheekblossom Ripening Cheek Tint $6.50 (d) Glowdacious Illuminating Powder (3 shades) $12.00 Matte-Nificent Oil-Absorbing Powder (4 shades) .176 oz. $12.00 (e) Face Expert Flawless Touch Makeup (8 shades) $10.00 Get Bright Hook Up Highlighter (4 shades) $6.00 Get a Tint Tinted Moisturizer Lotion SPF 15 (4 shades) $10.00 Min-A-Real Cream-To-Powder

Foundation w/Mineral Pigments (8 shades) $18.00 Powder Buff Natural Skin Foundation (8 shades) $12.00 Speedway Do Everything Makeup (8 shades) .17 oz. $10.00 (g) Good Riddance Hook Up Concealer (4 shades) $6.00 (h) Gloss Gorgeous Stay On Lip Stain (4 shades) $10.00 Glossblossom Ripening Lip Tint .34 fl. oz. $6.50 Glow Baby Glow Hook Up Lip Gloss (13 shades) .12 oz. $6.00 Glow Baby Glow Super Color Hook Up Lip Gloss .12 oz. $6.00 Ibiza Sol Marbleized Lip Gloss (3 shades) $9.00 Juice Gems Squeeze on Lip Gloss (10 shades) .5 fl. oz. $6.50 Lots of Lacquer Hook Up Super Color Lip Gloss (5 shades) $6.00 Mini Mark-It Hook Up Stick for Lips (8 shades) $6.00 Pro Glimmer Hook Up Lip Powder (3 shades) $6.00 Pro Gloss Hook Up Plumping Lip Shine $6.00 (i) Kissink Lip Tintmarker (2 shades) $7.00 Lipclick Full Color Lipstick (12 shades) $10.00 Lipclick SPF 15 Color Shine Lipstick (8 shades) $10.00 Mini Mark-It Hook Up Stick for Lips (8 shades) $6.00 (j) Totally Balmed SPF 15 Tinted Lip Balm (4 shades) $8.00 (l) Brow Factor Hook Up Brow Gel $6.00 (m) Get Bright Hook Up Highlighter (4 shades) $6.00 (o) Get in Line Hook Up Liquid Waterproof Eyeliner (4 shades) $6.00 Keep It Going Longwear Eyeliner & Eyeshadow (5 shades) $10.00 Metalliner Hook Up Eye Glam (3 shades) $6.00 Mini Mark It Stick Hook Up Stick for Eyes (8 shades) $6.00 No Place to Run Longwear Eyeliner (8 shades) $8.00 On the Edge Hook Up Liquid Eyeliner (2 shades) .08 oz. $6.00 What a Line Felt Tip Eyeliner (4 shades) $9.00 (p) I-Mark Custom Pick Eye Shadow (28 shades) $5.00 Ibiza Sol Marbleized Eye Shadow Stick (3 shades) $10.00 Keep It Going Longwear Eyeliner & Eyeshadow (5 shades) $10.00 On the Dot Eye Color Compact $15.00 Please Hold Eye Primer (2 shades) $8.00 Snap To It Mega Custom Color Palette $8.00 Snap To It Mezzo Custom Color Palette $6.00 Snap To It Mini Custom Color Palette $4.00 Touch & Glow Shimmer Cream Cubes All Over Face Palette $15.00 (q) Lash Splash Hook Up Waterproof Mascara (2 shades) $6.00 Make It Big Lash Plumping Mascara (2 shades) $7.50 Scanda-Lash Hook Up Thickening Mascara (4 shades) .12 oz. $6.00 (t) Ibiza Sol Nailed It Trend Mini Lacquers (2 shades) $7.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

53

/ BEAUTY FASHION

2011 WOMEN’S COSMETIC DIRECTORY Nailed It Trend Mini Lacquers (2 shades) $7.00 (w) All Over Eyeshadow Brush $8.00 Angled Contour Face Brush $10.00 Blending Brush $7.00 Blush & Bronzer Brush $8.00 Celebrate Shimmer Powder Brush $14.00 Concealer Brush $7.00 Eye Shadow Brush $7.00 Flat Eyeliner Brush $7.00 Foundation Brush $8.00 Go With the Pro Mark Brush Mini Kit $16.00 Hook Up Angled Contour Eyeshadow Brush $8.00 Hook Up Angled Eyeshadow Brush $6.00 Hook Up Connector $.50 Hook Up Eyeliner Brush $6.00 Hook Up Eyeshadow Brush $6.00 Hook Up Lip Brush $6.00 Just Tweeing Hook-Up Tweezer $6.00 Kabuki Brush $7.00 Make It Go Away Removing Wipes $8.00 Pencil Sharpener $3.00 Powder Brush $10.00

▫ Maybelline New York (L’Oreal USA)

(a) Dream Mousse Bronzer (2 shades) $5.40 Fit Me! Blush $5.51 Mineral Power Naturally Luminous Blush (5 shades) $6.49 (d) Dream Matte Powder (4 shades) $7.99 Fit Me! Bronzer $5.51 Fit Me! Powder $7.99 Mineral Power Finishing Veil Powder (3 pressed powder shades, 1 bronzer, 1 translucent loose powder) $6.89 (e) Dream Liquid Mousse Foundation (12 shades) $6.89 Dream Matte Mousse Foundation (16 shades) $9.00 Fit Me! Foundation $7.99 Instant Age Custom Face Perfector Cream Compact Foundation (8 shades) $9.99 Instant Age Rewind Eraser Treatment Makeup SPF 18 (12 shades) $12.99 Instant Age Rewind Primer Skin Transformer $9.99 Instant Age Rewind Radiant Firming Makeup SPF 18 (12 shades) $9.99 Mineral Power Natural Perfecting Liquid Foundation (16 shades) $6.99 Mineral Power Natural Perfecting Powder Foundation (8 shades) $6.99 (f) 100% Oil-Free Eye Makeup Remover $4.65 Expert Eyes 100% Oil Free Makeup Remover Pads $6.99 Moisturizing Mascara Remover 2.3 fl. oz. $4.65 (g) Cover Stick (8 shades) .14 oz. $5.65 Fit Me! Concealer $6.49 Instant Age Rewind Dark Circle Concealer $9.99 Instant Age Rewind Face Perfector (4 shades) $6.49 Mineral Power Natural Perfecting Concealer (6 shades) $5.79 (h) Color Sensational Lip Gloss (12 shades) $6.49 Shine Senational Lip Gloss (18 shades) $3.99

(i) Color Sensational High Shine Lipcolor $7.49 Color Sensational Lipstick (48 shades) $7.49 Superstay Lipcolor (30 shades) $9.99 (j) Color Sensational Lip Liner (10 shades) $6.49 (l) Ultra-Brow Brush-On Color (2 shades) .15 oz. $5.99 (o) Cool Effect Cooling Shadow/Liner (20 shades) $5.95 Define-A-Line Eyeliner (8 shades) $5.55 Expert Eyes Twin Brow & Eye Pencil (5shades) $3.45 Expert Wear Brow & Eye Liner (4 shades) .01 oz. $5.55 Eye Studio Master Drama $7.99 Lasting Drama Gel Eyeliner (4 shades) $6.59 Line Express Eyeliner (6 shades) $5.95 Line Stylist (5 shades) $6.95 Ultra Liner Waterproof (2 shades) $6.75 Unstoppable Eyeliner (6 shades) $6.95 (p) Color Pearls Marbleized Eyeshadow (10 shades) $6.99 Color Plush Silk Eyeshadow (12 shades) $9.99 Expert Wear Eye Shadow - Singles (20 shades) .13 oz. $3.75 Expert Wear Eye Shadow Collection Duos (8 shades/kits) $4.50 Expert Wear Eye Shadow Collection Quads (14 shades) .22 oz. $6.25 Expert Wear Eye Shadow Collection Trios (6 shades) $5.50 Eye Studio Color Explosion Eyeshadow $10.99 (q) Define-A-Lash Lengthening Mascara (3 shades) $5.79 Define-A-Lash Lengthening Waterproof Mascara (2 shades) $5.79 Define-A-Lash Volume Mascara (3 shades) $5.79 Define-A-Lash Volume Waterproof Mascara (2 shades) $5.79 Falsies Flared $7.77 Full ‘n Soft Washable (3 shades) $5.49 Full ‘n Soft Waterproof (3 shades) $5.49 Great Lash 40th Anniversary Designer $6.15 Great Lash Big Mascara (3 shades) $6.15 Great Lash Washable Mascara (7 shades) .5 oz. $6.15 Great Lash Waterproof Mascara (4 shades) .43 oz. $6.15 Lash Discovery Washable Mascara (2 shades) $7.15 Lash Discovery Waterproof Mascara $7.15 Lash Stiletto Ultimate Length Mascara (3 shades) $6.29 Lash Stiletto Voluptuous Mascara (2 shades) $6.29 Lash Stiletto Voluptuous Waterproof Mascara $6.29 The Colossal Volum’ Express Mascara (4 shades) $7.47 Volum’ Express Curved Brush $7.15 Volum’ Express Turbo Boost Washable Mascara $7.15 Volum’ Express Washable Mascara (2 shades) .34 oz. $7.15 Volum’ Express Waterproof Mascara (2 shades) .34 oz. $7.15 XXL Pro 24-Hr Bold Mascara $6.59 XXL Pro Curl Mascara $6.59 XXL Pro Curl Waterproof Mascara

$6.59 XXL Pro Extensions Mascara $6.59 XXL Pro Extensions Water Proof Mascara $6.59 XXL Pro Volume Mascara (2 shades) $6.59 XXL Pro Volume Waterproof Mascara (2 shades) $6.59 (w) Expert Tips Slant Tip Tweezer $4.99 Expert Tools Angled Defining Brush $5.50 Expert Tools Blush Brush $5.50 Expert Tools Brush ‘N Comb $4.50 Expert Tools Dual Sharpener $3.99 Expert Tools Eye Shadow Brush $4.99 Expert Tools Eyelash Curler $5.50 Expert Tools Face Brush $8.99 Expert Tools Lip Brush $7.15

▫ New York Color (Coty US LLC)

(a) Blushable Creme Stick (6 shades) .28 oz. $3.99 Cheek Glow Single Pan Blush (6 shades) .28 oz. $2.99 Color Wheel Mosaic Face Powder (6 shades) .32 oz. $4.99 Smooth Skin Bronzing Face Powder .33 oz. $2.99 (d) Smooth & Natural Matte Foundation .28 oz. $4.99 Smooth Skin Loose Face Powder (2 shades) .7 oz. $2.99 Smooth Skin Pressed Face Powder (4 shades) .33 oz. $2.99 Sun Sational Bronzing Powder (3 shades) .33 oz. $4.99 Sun Sational Brush On Mineral Bronzer (2 shades) .1 oz. $4.99 (e) Smooth Skin Liquid Makeup (5 shades) 1 fl. oz. $2.99 (f) In a NY Color Minute Makeup Remover 2.3 fl. oz. $3.99 (g) Cover Stick (5 shades) .08 oz. $1.99 (h) Extreme Lip Glider Lip Gloss (10 shades) .29 fl. oz. $3.99 Kiss Gloss (5 SKUs) .31 fl. oz. $2.99 Lippin’ Large Lip Plumper (6 shades) .55 fl. oz. $3.99 Liquid Lipshine (12 shades) .25 fl. oz. $1.99 Roll On Fruit Flavored Lipgloss (2 shades) .3 fl. oz. $1.99 Smooth Proof Long Wearing Lip Color (10 shades) .135 fl. oz. $4.99 (i) Ultra Last Lip Wear (20 shades) .11 oz. $1.99 Ultra Moist Lip Wear (10 shades) .11 oz. $.99 (k) Automatic Lip Pencil (2 shades) .009 oz. $2.99 (n) Self Adhesive Eyelashes (3 styles) $2.99 (o) Liquid Eyeliner (2 shades) .17 fl. oz. $2.99 (p) City Duet Blendable Brights (5 shades) .07 oz. $2.99 Color Wheel Mosaic Eye (5 shades) .09 oz. $3.99 Individual Eyes (3 shades): Shadow .056 oz./Primer .051 oz./Highlighter .051 oz. $4.99 Metro Quartet Eyeshadow (5 shades) .12 oz. $3.99 Sparkle Eye Dust (6 shades) .1 oz. $3.99 (q) Curling Mascara (2 shades) .37 oz. $2.99

Lash Precise Defining Mascara (2 shades) .31 fl. oz. $4.99 Lengthening Mascara .27 oz. $1.99 Maximum Boost Volumizing Mascara (2 shades) .32 fl. oz. $3.99 Waterproof Mascara .25 fl. oz. $1.99 (r) Automatic Eye Pencil (5 shades) .009 oz. $2.99 Brow & Liner Pencil (2 shades) .04 oz. $1.99 Classic 7” Brow/Eyeliner Pencil (7 shades) .04 oz. $.99 Eyeliner Duet Pencils (7 shades) .05 oz. $1.99 Waterproof Eyeliner Pencil (7 shades) .036 oz. $3.99 (t) Long Wearing Nail Enamel (18 shades) .45 fl. oz. $.99 Minute Quick Dry Nail Polish (24 shades) .33 fl. oz. $1.99 Sheer French Manicure Nail Enamel (2 shades) .45 fl. oz. $.99 (u) Extra Shiny Top Coat .45 fl. oz. $.99 (w) Brush Kit (5 brushes) $1.99 Cosmetic Sponge (3 sponges) $1.99 Dual Pencil Sharpener (1) $.99 Eyelash Curler (1, and extra refill) $2.99 On Location Accessories Kit (contains 6 brushes) $3.99 Shadow Applicator (4 applicators) $.99 (x) Browser Brush On Brow Kit .03 oz. $3.99

▫ Orlane (Orlane)

(d) Bronzing Powder Soleil Cuivre 02 Large Compact $40.00 (e) B21 Absolute Skin Recovery Smoothing Foundation (9 shades) $70.00 B21 Teint Absolu Treatment Foundation (5 shades) $60.00 (i) Line Reducing Volumizing Lipstick (12 shades) $35.00 (q) Lengthening Treatment Mascara (Black) $25.00

▫ Prescriptives (Prescriptives)

(a) U-Pick Cheek Color (20 shades) .18 oz. $17.50 U-Pick Refillable Custom Compact Large $6.50 U-Pick Refillable Custom Compact Medium $6.00 U-Pick Refillable Custom Compact Small $3.00 (d) Flawless Skin Total Protection Powder SPF 15 (6 shades) .35 oz. $30.00 Liquid Powder - Rose Gold 1.2 oz. $37.50 Liquid Powder - Translucent 1.2 oz. $37.50 Virtual Matte Oil Control Pressed Powder (6 shades) .35 oz. $30.00 (e) All Skins Mineral Makeup 16-Hour Wear / SPF 10 (18 shades) 1 oz. $35.00 All Skins Mineral Makeup SPF 15 (18 shades) .3 oz. $35.00 AnyWear Multi-Finish Compact Foundation SPF 12 (21 shades) .47 oz. $35.00 Flawless Face Primer 1 oz. $29.50 Flawless Skin Total Protection Makeup SPF 15 (30 shades) 1 oz. $42.00 Traceless Skin Responsive Tint SPF 8 (5 shades) 1 oz. $35.00 Virtual Matte Oil Control Makeup SPF 15 (23 shades) 1 oz. $35.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

54

/ BEAUTY FASHION

Virtual Skin Super Natural Finish SPF 10 (30 shades) 1 oz. $35.00 (g) Camouflage Cream (9 shades) .5 oz. $20.00 Flawless Skin Total Protection Concealer SPF 25 (12 shades) .11 oz. $22.00 Site Unseen Brightening Concealer SPF 15 (9 shades) .13 oz. $22.00 (h) Custom Blend Lip Gloss $26.00 Lip Specialist Triple Action Therapy .21 oz. $16.00 Moonbeam Reflective Gloss (12 shades) .24 oz. $18.50 (i) Colorscope Lipcolor (38 shades) .14 oz. $18.50 (k) Deluxe Lip Pencil (9 shades) .01 oz. $18.50 (l) Groom Stick for Brows (4 shades) .002 oz. $19.50 (p) U-Pick Eye Color (44 shades) .06 oz. $14.00 (q) False Eyelashes Plush Mascara (2 shades) .35 oz. $21.00 Lash Builder Mascara Basecoat .17 oz. $18.00 Lash Envy Volumizing Mascara (2 shades) .19 oz. $21.00 (r) Deluxe Eye Pencils (6 shades) .01 oz. $19.50 (w) Concealer Brush $19.50 Eyebrow Brush $20.00 Foundation Brush $32.00 Powder Brush $37.50 Round Buff Brush $32.00

▫ Rimmel London (Coty US LLC)

(f) Gentle Eye Makeup Remover 4.2 fl. oz. $7.19 (o) Exaggerate Waterproof Eye Definer (6 shades) .01 oz. $5.70 Glam’Eyes Liquid Eyeliner .11 fl. oz. $6.00 (p) Glam’Eyes Mono Eyeshadow (12 shades) .085 oz. $3.49 Glam’Eyes Quad Eyeshadow (12 shades) .148 oz. $5.71 Glam’Eyes Trio Eyeshadow (4 shades) .148 oz. $5.17 Stir It Up Multi Eyeshadow (6 shades) .14 oz. $7.20 (q) Extra Super Lash Curved Brush Mascara .27 fl. oz. $3.33 Extra Super Lash Mascara .27 fl. oz. $3.33 Extra WOW Lash Mascara .27 fl. oz. $3.99 Glam’Eyes Lash Flirt Mascara (2 shades) .27 fl. oz. $7.25 Glam’Eyes Mascara (2 shades) .27 fl. oz. $7.25 Lash Accelerator Mascara (2 shades) .23 fl. oz. $8.99 Lash Accelerator Serum .37 fl. oz. $8.99 Lycra Lash Extender Mascara .23 fl. oz. $7.19 Sexy Curves Full Body Mascara .27 fl. oz. $7.49 Sexy Curves Mascara (2 shades) .27 fl. oz. $7.49 Sexy Curves Waterproof Mascara .27 fl. oz. $7.49 The Max Bold Curves .02 fl. oz. $7.19 The Max Volume Flash (2 shades) .27 fl. oz. $7.19 The Max Volume Flash Waterproof .27 fl. oz. $7.19

Volume Accelerator Mascara (2 shades) .23 fl. oz. $8.99 (r) Eyeful Eye Glistener (5 shades) .098 oz. $7.19 Professional Eyebrow Pencil (3 shades) .05 oz. $3.33 Soft Kohl Kajal Eye Liner Pencil (9 shades) .04 oz $3.33 Spark It Up! Gleaming Eye Darkening Liner (5 shades) .098 oz $5.19 Special Eyes Precision Eye Liner Pencil (8 shades) .04 oz $3.33

▫ Sally Hansen (Coty US LLC)

(e) Airbrush Legs (5 shades) 4.4 oz. $12.99 (h) Diamond 12 hr Lip Treatment .088 oz. $6.25 Lip Blush Plumping Balm .4 oz. $9.95 Lip Inflation Color-full (8 shades) .13 oz. $7.95 Lip Inflation Tint (3 shades + Clear) .2 oz. $6.25 Lip Shimmer Plumping Balm .32 oz. $9.95 (i) Sculpt and Shape .07 oz. $8.95 (j) Age Eraser Lip Treatment .3 oz. $9.95 Daytime Lip Recovery .06 oz. $9.95 Full & Radiant Lip Definer .1 oz. $9.95 Instant Lip Line Relaxer .26 oz. $9.95 Line Fix Lip Repair .1 oz. $9.95 Lip Inflation (Clear) .2 oz. $6.25 Lip Inflation Extreme (Clear) .22 oz. $7.95 Lip Inflation Extreme Tints (3 shades) .22 oz. $7.95 Overnight Lip Recovery .45 oz. $9.95 PM Lip Plumper .5 oz. $9.95 Peptide Line Lip Treatment .42 oz. $9.95 Vita-A Lip Line Smoother .1 oz. $4.99 Vita-B Lip Moisturizer .1 oz. $4.99 Vita-C Lip Plumper .1 oz. $4.99 Vita-E Lip Soother .1 oz. $4.99 (t) 14 Day Nail Shield (3 shades) .32 oz. $6.99 2-in-1 Nail White Pencil .03 oz . $3.00 5 Minute French Manicure Pen Kit (3 shades) .45 fl. oz. $10.25 5 Minute French Manicure White Tip Pen (2 shades) .16 fl. oz. $5.99 Advanced Hard as Nails (2 shades) .45 fl. oz. $2.95 Advanced Hard as Nails Strengthening Creme .45 fl. oz. $2.95 Clear & Restore Nail Resurfacing Gel .06 oz. $12.99 Color Quick Chromes Fast Dry Nail Color Pen (8 shades) .135 fl. oz. $7.95 Color Quick Fast Dry Nail Color Pen (18 shades) .135 fl. oz. $7.95 Complete Care 4-in-1 Nail Treatment .5 fl. oz. $12.99 Complete Care Extra Moisturizing .5 fl. oz. $12.99 Complete Salon Manicure .05 fl. oz. $7.99 Continuous Treatment Growth .45 fl. oz. $8.99 Continuous Treatment Hardener .45 fl. oz. $8.99 Continuous Treatment Strength .45 fl. oz. $8.99 Crackle Overcoat (8 shades) .4 fl. oz. $6.95 Cuticle Massage Cream .4 oz. $5.00 Diamond Strength Nail Color (32 shades) .45 fl. oz. $4.75 Gel Cuticle Remover .9 oz. $4.99

Grow Nails Now .45 fl. oz. $6.00 HD Hi-Definition Nail Color (8 shades) .45 fl. oz. $5.95 Hard as Nails (Clear) .45 fl. oz. $2.75 Hard as Nails Color (36 shades) .45 fl. oz. $1.99 Hard as Nails French Manicure Kit (4 shades) .45 fl. oz. $6.50 Hard as Nails Hard as Wraps .44 fl. oz. $5.00 Hard as Nails Hard as Wraps Color (3 shades) .4 fl. oz. $4.95 Hard as Nails Xtreme Wear (40 shades) .4 fl. oz. $2.95 Healthy Cuticles Now .48 fl. oz. $6.00 Insta-Bright Nail Whitener .45 fl. oz. $5.99 Insta-Dri Fast Dry Nail Color (32 shades) .31 fl. oz. $4.95 Insta-Dri Speed Dry Drops .5 fl. oz. $5.99 Insta-Fix Nail Repair .15 oz. $8.25 Instant Cuticle Remover 1 fl. oz. $5.25 Instant Strength .45 fl. oz. $5.00 Maximum Growth .45 fl. oz. $5.25 Maximum Growth Cuticle Pen .05 fl. oz. $6.25 Miracle Cure for Problem Nails .45 fl. oz. $7.99 Nail Art Pens (10 shades) .067 fl. oz. $7.95 Nail Growth Miracle .45 fl. oz. $7.99 Nail Growth Miracle Nail Color (24 shades) .45 fl. oz. $5.95 Nail Nutrition Daily Growth Treatment .4 fl. oz. $7.99 Nail Nutrition Green Tea + Bamboo .45 fl. oz. $7.99 Nail Protex Vitamin-Fortified Strengthener .45 fl. oz. $4.50 Natural Nail Growth Activator .45 fl. oz. $6.00 Natural Shine Instant Nail Finish (2 shades) .4 fl. oz. $6.00 No More Fungus 1.3 fl. oz. $8.99 No More Mistakes Manicure Clean-up Pen .05 fl. oz. $4.50 Problem Cuticle Remover 1 oz. $4.25 Recover Anti-Microbial Nail Solution 1 oz. $12.99 Recover Nail Rehab System .45 fl. oz. each $9.99 Salon Effect Real Nail Polish Strips (24 shades) (16 strips) $9.99 Triple Strong .45 fl. oz. $6.25 Vitamin E Nail & Cuticle Oil .45 fl. oz. $6.25 (u) Advanced Hard as Nails Strengthening Top Coat .45 fl. oz. $2.95 Continuous Treatment Top Coat .45 fl. oz. $8.99 Double Duty Base & Top Coat .45 fl. oz. $4.50 Dries Instantly Top Coat .45 fl. oz. $4.25 Dry Kwik .45 fl. oz. $4.50 Insta-Dri Anti-Chip Top Coat .45 fl. oz. $5.25 Mega Shine .43 fl. oz. $6.99 NailShine Miracle Top Coat .45 fl. oz. $7.99 No Chip Acrylic Coat .45 fl. oz. $4.50 Super Shine Nail Finish .45 fl. oz. $3.50 Ultimate Shield .45 fl. oz. $5.00 (v) Continuous Treatment Base Coat .45 fl. oz. $8.99 Double Duty Base & Top Coat .45 fl. oz. $4.50 Insta-Grip Base Coat .45 fl. oz. $5.99 Salon Double Life Base + Top Coat .45 fl. oz. $6.50

Thicken Up .45 fl. oz. $5.99 (w) Skin Smoothing Pumice $4.95 Soft Grip Cuticle Scissors $12.95 Soft Grip Nail & Cuticle Nipper $17.95 Stay Sharp Cuticle Trimmer $9.95 Swivel Toenail Clip $4.75 Toenail Smoothing Block $2.95 Ultra Smooth Ceramic File $9.95

▫ Sally Hansen Beauty Tools (Coty US LLC)

(w) Ahead of the Curve - 2 - Step Sapphire File $4.99 Brows That Wow - Diamond Coated Slant Tip Tweezer $13.99 Bushy Brows Be Gone - Claw Tip Tweezer $7.99 Clean Cut - Classic Nail Clipper $3.99 Clean Up Your ‘Kini” - Bikini Touch-Up Kit $13.99 Clip ‘n Catch - Control Grip Nail Clipper w/Catcher $4.99 Conquer Your Cuticles - Spring Action Cuticle Nipper $21.99 Cuticle Tamer - Cutlicle Scissors $12.99 Do You ‘Do - Style Shears $14.99 Easy Tweezy - Comfort Grip Slant Tip Tweezer $9.99 Everyday Strength - Medium Nail Board 2 Pack $3.49 Everyday Strength - Medium Nail Board Single $1.49 Fabulous Fingernails - Perfect Manicure Kit $9.99 Finest Fingernails - Nail & Cutlicle Scissors $12.99 Flirty Eyes - Classic Eyelash Curler $5.99 Get In Shape - Brow Shapers $4.99 Get to the Point - Round Point Tip Tweezer $7.99 Give ‘em The Eye - Eyelash Curler $7.99 Go Toe to Toe - Barrel Spring Toenail Nipper $21.99 Handle Me with Care - Fine Nail Board - 2 Pack $3.49 Handle Me with Care - Fine Nail Board Single $1.49 Hard As Nails - Coarse Nail Board - 2 Pack $3.49 Hard As Nails - Coarse Nail Board Single $1.49 Ingrown Be Gone - Ingrown Toenail Nipper Kit $19.99 Little Details - Mini Point Tip Tweezer $5.99 Love Your Layers - Texturizing Shears $19.99 Mighty Mini - Mini Slant Tip Tweezer $5.99 Nail Shaper - Nail Board - Single $1.49 Neaten Your Nails - Garnet Emery Boards $3.49 Nip ‘em Neat - Cutlicle Nipper Kit $19.99 Nip ‘em On the Go - Classic Travel Nipper $13.99 No More Ridges - Nail Shaper & Buffer $1.99 Perfect the Arch - Dual Slant & Point Tip Tweezer $14.99 Prep Your Pedi - Hand-Held Pedicure System $10.99 Push-n-Trim - Cutlicle Trimmer w/Pusher $4.99 Raise Some Brows - Slant Tip Tweezer $7.99 Safe Snip - Safety Tip Scissors $12.99

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

55

/ BEAUTY FASHION

2011 WOMEN’S COSMETIC DIRECTORY See the Light - Slant Tip Lighted Tweezer $12.99 Sexy Curls - Precision Eyelash Curler $6.99 Soften Your Step - Ceramic Pedicure Stone & Brush $5.99 Sole Control - 2 Step Foot File $5.99 Stray Hairs Beware - Needlepoint Tip Tweezer $9.99 Style Your ‘stache - Men’s Grooming Kit $14.99 The Now Brow - Perfect Arch Brow Kit $9.99 Treat Your Toes- Control Grip Toenail Clipper w/Catcher $5.99

▫ Sally Hansen Natural Color inspired by Carmindy (Coty US LLC)

(a) Natural Powder Blush (7 shades) .17 oz. $10.95 Sheerest Cream Blush (7 shades) .1 oz. $8.95 (d) Luminous Matte Pressed Powder (6 shades) .23 oz. $11.95 Sun Glow Powder Bronzer (2 shades) .26 oz. $12.95 Truly Translucent Loose Powder (6 shades) .23 oz. $12.95 (e) Airbrush Spray Makeup (4 shades) 1 oz. $13.95 Luminizing Face Primer .48 oz. $9.95 Your Skin Makeup (12 shades) 1 oz. $12.95 (g) Fast Fix Concealer (3 shades) .06 oz. $8.95 (h) Forever Stay Moisture Gloss (12 shades) .22 oz. $9.95 (p) Fast Fix Eye Shadow Base .08 oz. $7.95 Instant Definition Eye Shadow Palette (8 shades) .13 oz. $7.95 (q) Lift & Define Mascara (2 shades) .17 oz. $7.95 (r) Forever Stay Eye Pencil (5 shades) .04 oz. $7.95

▫ Sephora Collection (Sephora USA, Inc.)

(a) Blush Me! Mono (7 shades) $12.00 Blush Me! Trio (2 trios) $15.00 (d) Bronzer $15.00 Harmony Trio Bronzer (3 trios) $16.00 Sun Disk $22.00 (e) “Tricks of the Trade” Makeup Setting Mist $12.00 Lasting & Perfecting Corrector (3 duos) $15.00 Light Touch Highlighter (6 shades) $12.00 Mattifying Compact Foundation (23 shades) $20.00 Mineral Foundation Compact (10 shades) $22.00 Perfecting Cover Foundation (8 shades) $22.00 Perfecting Tinted Moisturizer SPF 20 Oil Free (5 shades) $21.00 Perfecting Ultra Smooth Primer (5 shades) $16.00 Sculpting Disk $24.00 (g) Perfecting Cover Concealer (8 shades) $16.00 Smoothing & Brightening Concealer (6 shades) $14.00 (h) Fresh Gloss $7.00

Glossy Gloss (31 shades) $10.00 Shimmer Harmony Gloss Palette $12.00 Ultra Shine Lip Gloss (9 shades) $14.00 (i) Cream Lip Stain (9 shades) $12.00 Lip Attitude - Glamour (20 shades) $12.00 Lip Attitude - Star (10 shades) $12.00 Lush Flush Lip & Cheek Stain (3 shades) $12.00 Maniac Long Wearing Lipstick (14 shades) $12.00 Rouge Cream Lipstick (21 shades) $12.00 (j) Retractable Waterproof Lip Liner (14 shades) $12.00 (k) Ultra Vinyl Lip Pencil (8 shades) $12.00 (l) Retractable Brow Pencil - Waterproof (4 shades) $12.00 (o) Doe Eyed Felt Eyeliner (4 shades) $12.00 Flashy Liner Waterproof (10 shades) $8.00 Jumbo Liner 12 Hr Wear Waterproof (14 shades) $10.00 Liner - Electro - Glitter Eye Pencil (10 shades) $8.00 Long-Lasting Eye Liner (14 shades) $10.00 Nano Eyeliner (19 shades) $5.00 Retractable Waterproof Eyeliner (2 shades) $10.00 Smoky Kohl Eyeliner (6 shades) $12.00 Waterproof Eyeliner ` $9.00 (p) Baked Moonshadow Trio (8 trios) $17.00 Colorful Eyeshadow Duo (10 duos) $16.00 Colorful Mono Eyeshadow (20 shades) $12.00 Colorful Palette (14 trios) $24.00 Eye Primer Pot $8.00 Perfecting Eye Primer $14.00 (q) Full Action Extreme Effect Mascara (4 shades) $15.00 Lash Stretcher $15.00 Professional Clear Natural Mascara $10.00 (r) Kohl Expert $8.00 Kohl Pencil $8.00 (t) Cuticle Care Pen $12.00 French Tips & Toes Manicure Pen $8.00 Nail Lacquer (60 shades) $5.00 Polish Corrector Pen $6.00 Professional Emery Board $2.00 Whitening Pencil $4.00

▫ Sephora Professional Brush Collection (Sephora USA, Inc.)

(w) All Over Shadow Brush $15.00 Angled Liner/Eyeliner Brush $14.00 Angled Shadow Brush $16.00 Blending Eye Brush $15.00 Bronzer Brush $26.00 Brow Brush $10.00 Brow Comb $6.00 Complexion Brush $19.00 Concealer Brush $17.00 Contour Blush/Powder Brush $36.00 Double-Ended Brow Sculpting Brush $18.00 Double-Ended Dramatic Eyes Brush $18.00 Double-Ended Flawless Complexion Brush $28.00

Flat Liner/Eyeliner Brush $13.00 Foundation Brush $25.00 Kabuki Brush $24.00 Large Synthetic Eyeshadow Brush $15.00 Lip Brush $10.00 Pointed Liner/Eyeliner Brush $11.00 Powder Brush $32.00 Rounded Crease Brush $17.00 Rounded Powder Brush $13.00 Small Synthetic Eyeshadow Brush $13.00 Smudge Brush $13.00 Sponge Tip Shadow Applicator $5.00

▫ Shiseido

(Shiseido Cosmetics (America) Ltd.) (e) Advanced Hydro-Liquid Compact Foundation (11 shades) 12 gr. $30.00 (w) Eyelash Curler $19.00 Eyelash Curler Refill (2/Pack) $6.00 Facial Cotton $9.50

▫ Shiseido Makeup

(Shiseido Cosmetics (America) Ltd.) (a) Accentuating Color Sticks (6 shades) .35 oz. $33.00 Bronzer (3 shades) $35.00 Luminizing Satin Face Color (6 shades) .22 oz. $30.00 Multi-Shade Enhancer Refill (2 shades) .35 oz. $26.00 (d) Translucent Loose Powder 18 gr. $35.00 Translucent Pressed Powder $32.00 (e) Dual Balancing Foundation (11 shades) 1 fl. oz. $38.50 Lifting Foundation (11 shades) 1 oz. $43.50 Perfect Refining Foundation SPF 16 (15 shades) $38.50 Perfect Smoothing Compact Foundation Refill (11 shades) .35 oz. $31.00 Powdery Foundation Refill (10 shades) .38 oz. $29.50 Pureness Matifying Compact Oil-Free Refill (6 shades) .38 oz. $20.00 STM Accentuating Cream Eyeliner (2 shades) .15 oz.` $26.00 Sheer Matifying Compact Foundation Refill (11 shades) .34 oz. $30.00 Smoothing Veil $33.50 Stick Foundation (11 shades) .38 oz. $37.50 (g) Corrector Pencil (3 shades) .04 oz. $17.00 Eraser Pencil .02 oz. $17.00 Natural Finish Cream Concealer (5 shades) $25.00 Stick Concealer (3 shades) .1 oz. $26.50 (h) Luminizing Lip Gloss (8 shades) .25 fl. oz. $22.00 (i) Automatic Lip Crayon (9 shades) .05 oz. $23.00 Perfect Rouge (25 shades) .14 oz. $25.00 Perfect Rouge Sheer Matte (4 shades) .14 oz. $25.00 Perfect Rouge Tender Sheer (4 shades) .14 oz. $25.00 Shimmering Rouge (13 shades) $25.00 (j) Pore Smoothing Corrector $30.00 Refining Makeup Primer SPF 21 $30.00 (k) Smoothing Lip Pencil (10 shades) .04 oz. $20.00 (l) Eyebrow and Eyeliner Compact (2 shades) .14 oz. $29.50

Translucent Eyebrow Shaper .29 oz. $23.00 (o) Automatic Fine Eyeliner (2 shades) $29.00 Smoothing Eyeliner Pencil (2 shades) $20.00 (p) Hydro-Powder Eye Shadows (13 shades) .21 oz. $25.00 Luminizing Satin Eye Color (20 shades) .07 oz. $25.00 Luminizing Satin Eyecolor Trio (10 shades) $33.00 Silky Eye Shadow Quads (4shades) .08 oz. $37.00 (q) Lasting Lift Mascara .22 oz. $22.00 Nourishing Mascara Base $23.00 Perfect Mascara (2 shades) 8 ml. $23.00 Perfect Mascara Defining Volume (2 shades) $23.00 (r) Natural Eyebrow Pencil (4 shades) 1.1 gr. $20.00 (w) Blush Brush $38.00 Concealer Brush $20.00 Eye Shadow Brush (medium) $24.00 Eye Shadow Brush (small) $20.00 Eyebrow & Eyeliner Brush $18.00 Eyebrow Brush $18.00 Eyelash Curler $19.00 Lip Brush $15.00 Mascara Brush $12.00 Portable Lip Brush $18.00 Powder Brush $50.00 Pureness Case (for Matifying Compact) $8.00 Sharpener $5.00 Sponge Puff (for Foundation) $6.00 Sponge Puff (for Stick Foundation) $8.00

▫

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2011 /

56

/ BEAUTY FASHION

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