Beauty Fashion May 2011 by Beauty Fashion Inc.

BEAUTY FASHION www.beautyfashion.com

MAY 2011

速

Vanessa Paradis: face of CHANEL ROUGE COCO SHINE HYDRATING SHEER LIPSHINE Collection

Enjoy lifeâ&#x20AC;&#x2122;s simple pleasures. Like us on facebook.com/esteelauder

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Helping your clients achieve the healthy, beautiful skin they want begins by helping them understand what a big role cleansing should play. From the lead inventor of Sonicare,®, the Clarisonic ® Skin Cleansing System uses sonic micro-massages to remove makeup 6X better than manual cleansing. Using it for just one minute twice a day helps free skin of makeup, dirt and sebum — making it more receptive to skin care products and treatments. It’s a difference your clients will see and feel. And they’ll thank you for it. But don’t just take our word, ask a colleague.

Clarisonic.com /professional

MAY 2011 • VOLUME 95 • NUMBER 5

BEAUTY FASHION

BEAUTY FASHION www.beautyfashion.com

MAY 2011

On the cover:

ROUGE COCO SHINE HYDRATING SHEER LIPSHINE Coco Chanel revolutionized the way women dressed by designing looks that were elegant, yet surprisingly comfortable. Her vision: simple, uncomplicated silhouettes in modern fabrics to lend a new ease and modernity to a woman’s wardrobe. Today, CHANEL carries on that vision with new ROUGE COCO SHINE HYDRATING SHEER LIPSHINE, the exciting next chapter in the evolution of the iconic modern crème lip colour. Lips are effortlessly dressed in the most elegant shades, with the most comfortable wear. ROUGE COCO SHINE HYDRATING SHEER LIPSHINE is available in a complete range of shades, with hints of shimmer to enhance a glossy finish. The formula glides on for easy application, and a unique Hydratendre complex hydrates and softens lips, giving them a healthier and fuller appearance. Each of the 18 shades is linked to the world of Coco Chanel. . . each a source of inspiration or influence that profoundly impacted her life. Photograph by Jean-Baptiste Mondino Vanessa Paradis: face of CHANEL ROUGE COCO SHINE HYDRATING SHEER LIPSHINE Collection

AT-COUNTER 27

CounterCulture Touch The Star Power Of Judith Leiber Night Fragrance -Sandra Lang

Hypoallergenic Beauty Center

THEBEAUTYBIZ 12

The Beauty Flash

Industry Ear

The 2011 FiFi® Awards Finalists Breakfast

Arcade’s Growth Spurt

The Global Provider Of Sampling Solutions Expands On 4-Pillar Foundation 30

Luxury Skincare And Hair Care Power ACMG

An App For The World Of Fragrances Firmenich Debuts osMoz.com iPhone App

Estée Lauder Salutes Women And Beauty

Industry Leaders Discuss The Trends At The Fragrance Foundation’s Forum

© 2011 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

THE FRAGRANCE FOR TREASURED MOMENTS lancome.com

Penélope Cruz

MAY 2011 • VOLUME 95 • NUMBER 5

BEAUTY FASHION

34 36 36

Renewing The Romance New Ad Campaign For Ralph Lauren Romance

THEPARTYSCENE 21

On The Avenue

A Beautiful Cause

Making Sales Amway Independent Business Owners Share Their

The March Of Dimes’ Fight For Healthy Babies

Sales Tips For Success 56

Makeup Artist Of The Month Reggie Wells’ Beautiful Mission

THELATESTLAUNCHES 22

Scentual Visions

FOREIGNCORRESPONDENTS

Mother’s Day Gift Sets Part II

Spring Ahead

Men’s Fragrance Checkout

On The Vanity Table

Beauty Australia -Andrea Ferrari

REGIONALCORRESPONDENTS 43

Capitol Chic -Bernadette Lacy

Boston Beauty -Brittany Jasnoff

EVERYMONTH 10

Editorial

ComingUp

Calendar

Sitting Pretty In The Tar Heel Triangle -Bridgette A. Lacy

NEW THE

FRA

OR CE F N A R G

WOM

EDiTORiAL

Smell The Flowers The longest and hardest winter we have known could serve as a metaphor for the toughest and longest recession we’ve seen since the Great Depression. As May 2011’s flowers bloom, they symbolize the consistently improving retail numbers emerging this spring that are causing vendors to express cautious optimism. I herald the month of May, which underscores this budding optimism, with a plethora of events. There is nothing better to kick off the celebrations than Marc Rosen’s annual fundraiser for Pratt Institute, which this year honors P&G Prestige. These events segue beautifully into the much anticipated Cosmetic Executive Women’s annual Beauty Awards, and kudos to Carlotta Jacobson and her CEW team for making it such a success. These are all perfect lead-ins to The Fragrance Foundation’s FiFi® Awards—of course preceded by Beauty Fashion’s annual reception. So, take a deep breath and inhale it all in…I think it smells great!

George Ledes President and CEO

M AY 2 0 1 1 /

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Spring Fever

Bond No. 9’s Josel Feliz and Ms. Ramos at Saks’ Bond No. 9 counter where all of the brand’s fragrances are displayed

Ms. Gottfried and Ms. Ramos showcase the animation for Bond No. 9’s Madison Square at Saks Fifth Avenue.

Bond No. 9 At Saks Fifth Avenue

Saks Fifth Avenue’s Wendy Gottfried and Bond No. 9’s Millie Ramos hold a flacon of Madison Square, Bond No. 9’s new fragrance.

Beauty Fashion visited New York City’s Saks Fifth Avenue on April 14 to check out Bond No. 9’s “Countdown to Earth Day” promotion for recycling empty fragrance bottles. Wendy Gottfried, Vice President and DMM of Fragrances at Saks Fifth Avenue commented, “The Bond No. 9 recycle event at Saks is a wonderful opportunity to celebrate Earth Day. Customers could bring their empty products from any brand, both juice and ancillary products, to the Bond counter from April 10 through April 22, and, with any Bond purchase, receive a free refillable pocket spray of their choice. This is an incredible value and helps us do our part to protect the environment.”

Special Promotions At Lord & Taylor On April 15, Beauty Fashion took a guided tour on Lord & Taylor’s beauty floor with the retailer’s Senior Vice President/GMM of cosmetics and fragrances, Barbara Zinn-Moore, to visit some promotions and animations. “We are committed to continuously create excitement for the customers,” Ms. Zinn-Moore affirmed. The first stop was Bobbi Brown where the new Creamy Concealer & Corrector was highlighted with displays. Next, Ms. Zinn-Moore arrived at the Lancôme counter CEW’s Women In Beauty where the brand was holding Series with CHANEL’s National Makeup Artist Day. Christine Dagousset and Every chair was filled as The Estée Lauder Lancôme’s Makeup Artist Companies’ Veronique Tarek Abbas and other Gabai-Pinsky Lord & Taylor’s Barbara Zinn-Moore (2nd l.) at the display for members of the team were Creamy Concealer & Corrector with Bobbi Brown’s Noel Interview with Clinique’s giving customers makeovers. Aneses, Lyz Alvino and Leah Washuta

CominGUP JUNE

Ricardo Quintero

The Fragrance Foundation’s Insider’s Breakfast with Clarins’ Jonathan Zrihen Fashion Group International’s panel on “Transformational Beauty” Preview of HBA Global Expo June 28-30, 2011

Lancôme’s Tarek Abbas gives a customer a makeover as Ms. Zinn-Moore observes.

M AY 2 0 1 1 /

Ms. Zinn-Moore, Mr. Abbas and Lancôme’s Diane Trainor

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BEAUTY FASHION

PUBLISHER AND EDITOR

212-840-8800 ext. 241

GEORGE LEDES

LINDSEY E. ADAMS

ladams@beautyfashion.com

DIRECTORY EDITOR

ext. 248

ADELAIDE P. FARAH

ext. 252

DEBRA DAVIS

JENNIFER DRUCKER

jdrucker@cosmeticworld.com

PHOTOGRAPHER

ddavis@beautyfashion.com

www.beautyfashion.com www.cosmeticworld.com

HOWARD BIEGEL

hbiegel@cosmeticworld.com

ART DIRECTOR

afarah@beautyfashion.com

ADVERTISING DIRECTOR

ext. 245

ext. 224

gledes@cosmeticworld.com

GROUP EDITORIAL DIRECTOR

ext. 225

ASSISTANT EDITOR

jledes@beautyfashion.com

PRESIDENT AND CEO

ext. 234

JOHN G. LEDES

ERIC MICHELSON

EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

MAY 1-3

NACDS Annual Meeting The Phoenician • Scottsdale AZ (M) (703) 549-3001 www.nacds.org

MAY 15-16

The Makeup Show NYC Metropolitan Pavilion • NYC (T) (212) 242-1213 www.themakeupshow.com

MAY 16 - 20

Personal Care Products Council Legal & Regulatory Conference Ritz Carlton • San Francisco CA (M) (202) 331-1770 www.personalcarecouncil.org

MAY 17

Luxe Pack-Pratt Art of Packaging Award Benefiting the Marc Rosen Scholarship for Graduate Packaging Design Honoring P&G Prestige University Club • NYC 6:30 PM Reception, Dinner (A) (B) (TA) (212) 925-2507 www.luxepack.com

MAY 18

Women in Flavor & Fragrance Commerce Annual Open Golf Outing Farmstead Golf & Country Club Lafayette NJ 1:30 PM (732) 922-0500 www.wffc.org

MAY 18 - 19

Luxe Pack New York Metropolitan Pavilion • NYC (T) (212) 274-8508 www.luxepack.com

MAY 19

Fashion Institute of Technology Master’s Program Capstone Presentations & Reception FIT • NYC 5:30 PM (A) (IO) (212) 217-4306 www.fitnyc.edu/cfmm

JUNE 12-13

The Makeup Show Chicago Venue One • Chicago (T) www.themakeupshow.com

JUNE 16

ICMAD Annual Meeting - Cosmetic Innovators of the Year Awards (A) (M) (TA) (847) 991-4499 www.icmad.org

JUNE 21

Fragrance Foundation “Pop Your Cork...Naturally” Wine & Food Tasting Event The City Winery • NYC 6:00 PM (R) (TA) (212) 725-2755 x103 www.fragrance.org

JUNE 22

MAY 20

Cosmetic Executive Women Beauty Awards Luncheon Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

Women in Flavor & Fragrance Commerce Woman of the Year Dinner Chart House • Weehawken NJ 5:00 PM (R) (732) 922-0500 www.wffc.org

MAY 25

JUNE 28

Fragrance Foundation FiFi Awards Damrosch Park, Lincoln Center • NYC 6:00 PM (A) (TA) (212) 725-2755 x103 www.fragrance.org

Skin Cancer Foundation “A Night the Stars Shine On” Benefiting the Skin Cancer Foundation Central Park Zoo • NYC 6:30 PM (B) (TA) (212) 725-5176 www.skincancer.org/events

JUNE 9

JUNE 28 - 30

Cosmetic Executive Women Women in Beauty Series with The Estée Lauder Companies’ Jane Lauder Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

HBA Global Expo & Conference Javits Center NYC (T) (609) 759-7603 www.hbaexpo.com

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

M AY 2 0 1 1 /

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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

Australia Andrea Ferrari andrea@esprit-magazine.com.au

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 RaphaellaBrescia@msn.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com

Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com

Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com

THEBEAUTYBIZ

The Estée Lauder brand announced a new collaboration with Aerin Lauder and AERIN LLC, her new luxury lifestyle brand to be sold at select Estée Lauder counters. Ms. Lauder will continue to be actively involved in the Estée Lauder brand, serving as Creative Consultant Aerin Lauder and becoming its Style and Image Director. She will also continue as the brand’s Global Ambassador and Spokesperson as well as remain a member of The Estée Lauder Companies Inc. Board of Directors.

Eva Mendes

Thierry Mugler has proudly named Actress Eva Mendes as the new face of ANGEL by Thierry Mugler. Strong one moment and demure the next, both femme fatale and spontaneous, Ms. Mendes personifies the very facets of sensuality encompassing the fragrance.

The Estée Lauder Companies Inc. announced that its Aramis and Designer Fragrances division will assume the exclusive worldwide license for the fragrance and grooming business of the Ermenegildo Zegna Group, a 100 year old, billion-dollar Milan-based men’s luxury clothing and accessory company. The new license provides The Estée Lauder Companies exclusive global rights to market fragrances under the Ermenegildo Zegna Group’s brands and develop new product lines in the grooming segment, effective July 1. Shiseido Co., Ltd. has revised its corporate philosophy and has introduced “Our Mission, Values and Way,” to be shared by all employees of the group. Jack Wiswall has been appointed Bond No. 9’s Chief Operating Officer, returning from his 2006 retirement as President of L’Oréal’s designer fragrance division. Mr. Wiswall has had decades of experience within the industry, also holding positions at The Estée Lauder Companies that included Senior Vice Jack Wiswall President of Sales at Clinique, as well as President and General Manager of Aramis and Designer Fragrances. He also served as President of Adrienne Arpel. Givaudan launched its Sustainability Report 2010, which was prepared using the Global Reporting Initiative G3 Reporting Guidelines, becoming the first fragrance and flavor company to report its sustainability progress using this framework. The Pochet Group confirms the acquisition of 100% of the shares and votes of the Lisi Cosmetics company, via its subsidiary Qualipac. M AY 2 0 1 1 /

Jill Belasco, Chief Executive Officer of The Maesa Group, has been appointed Chairperson of The Fragrance Foundation’s Board of Directors. Jill Belasco

The Museum of Arts and Design in New York City is founding a department of olfactory art, headed by Chandler Burr. The first exhibit, “The Art of Scent: 18892011,” will open in November.

Betsy Olum

HSN has appointed Betsy Olum as General Manager of Beauty and Merchandising Strategy. Ms. Olum will be responsible for developing and implementing innovative merchandising strategies designed to maximize HSN’s beauty business. Previously, she spent ten years at Sephora as the Senior Vice President of Marketing.

Telemundo has launched Club de Noveleras, the network’s official telenovela fan club, in partnership with L’Oréal USA. Fans can access Club de Noveleras information at clubdenoveleras.com.

Dan Brestle

Registration is open for HBA Global Expo & Conference in New York City, the largest product development event for the beauty & personal care industry, at hbaexpo.com. Hear The Estée Lauder Companies’ veteran, Dan Brestle’s keynote address.

Inter Parfums, Inc. announced that it has entered into an exclusive agreement with a unit of Charming Shoppes, Inc. for its flagship brand, Lane Bryant. Under the agreement, Inter Parfums will design and manufacture personal care products for the Lane Bryant brand, while Lane Bryant is responsible for marketing, promoting and selling these products. Aerin Lauder, Style and Image Director of Estée Lauder, will be the keynote speaker when the Fashion Institute of Technology holds its commencement exercises on May 24 at the Jacob K. Javits Center. Arcade Marketing announces the creation of Arcade LatAm. The new subsidiary, headquartered in São Paulo, Brazil, will serve as the sales and marketing and technical center for Central and Latin America. Jérôme Massei, formerly CEO of Jérôme Massei Fragrance Expertise International joins Arcade LatAm as Senior Vice President, General Manager, along with Fabio Navarro, as Sales Manager, and Daniel Silveira, who joins the company as Director, Finance and Administration. 18

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THEBEAUTYBIZ

INDUSTRY EAR

www.robertpiguetparfums.com

Douglas Hannant’s inspiration has created a romantic bouquet that captures the essence of elegance.

Neiman Marcus • Saks Fifth Avenue • Henri Bendel Launching at Harvey Nichols - London - June 26th, 2011

Allure celebrates 10 years of its Web site, allure.com, with a redesigned site featuring the Allure Beauty Product Finder. This tool allows users to customize their experience and get personal recommendations for hair, makeup, skincare and fragrance products tested and approved by Allure Editors.

Ines de la Fressange

L’Oréal Paris has named French Model Ines de la Fressange as the newest Global Spokesperson. Ms. de la Fressange embodies Parisian elegance, with a personality and style that transcends fashion.

International Specialty Products (ISP) and Takasago have announced an alliance agreement to develop the next generation of oral care innovations. Based on ISP’s complex coacervation encapsulation technology and Takasago’s unique flavors, the partnership will help produce new flavor and sensory approaches in products such as toothpastes, mouthwashes and whiteners.

Erwin Creed of Creed Perfume (2nd l.) and Joseph Garces of Fashion Fragrances & Cosmetics (2nd r.) are surrounded by William, Virginia and Antoinette Boorsboom of Celeste Cosmetica Parfums in The Hague, Holland at the Esxence show.

The Esxence show held in March at Milan’s Palazzo della Permanente was “a successful event for both retailers and consumers,” declared Fashion Fragrances & Cosmetics’ President Joseph Garces. Unigen Inc. announced that it has entered into an exclusive product license and supply agreement with a subsidiary of The Estée Lauder Companies Inc., relating to the development and commercialization of Unigen’s proprietary natural ingredients.

Puig reported a net revenue growth of more than 20% in 2010, to €1.2 billion, and increased its operating profit by 89%, reaching €184 million.

L’Oréal USA hosted competing teams from six universities to present product and promotional proposals to a panel of experts at the U.S. finals of its international marketing case competition, Brandstorm, on April 8 at the W New York Hotel. This year’s challenge was to “attract men to professional salons; imagine a new concept and its associated range of products.”

The 44th annual Cosmoprof Worldwide Bologna had a total of 177,287 attendees in the 4 days of the exhibition that began on March 18. The exhibition also showed a boost in foreign visitors, up 8% to the previous year.

Women in Flavor and Fragrance Commerce announced Amy Marks-McGee has been nominated as the 2011 Woman of the Year by the members of the organization. Ms. Marks-McGee is President and Founder of the consulting company Trendincite LLC.

International Flavors & Fragrances Inc. won the 2011 FiFi® Award for the Technological Breakthrough of the Year, for its unique encapsulation technology applied to “Redken Nature’s Rescue Radiant Sea Spray” - Time Touch Hair Fragrance.

Promotion for the April 2011 Wall Street Journal magazine profile of Vogue Editor-in-Chief, Anna Wintour, calls her an “iconic Editor...on the greatest brand she ever created, her own.” Steve Cohn Editor-in-Chief Media Industry Newsletter

Just the Numbers

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2011. Title

APRIL 2011

APRIL 2010

% of Diff.

YTD 2011

YTD 2010

% of Diff.

Allure

128.48

110.02

16.78

360.11

325.05

10.79

Cosmopolitan

122.61

123.65

-0.84

384.98

412.19

-6.60

Elle

215.13

196.85

9.29

734.60

650.03

13.01

Glamour

137.38

134.96

1.79

430.09

412.06

4.38

Harper’s Bazaar

134.89

136.58

-1.24

505.38

554.14

-8.80

InStyle

247.33

198.66

24.50

737.79

718.01

2.75

Lucky

107.81

98.04

9.97

311.83

336.07

-7.21

Marie Claire

121.67

119.28

2.00

382.54

376.40

1.63

Vogue

209.02

187.86

11.26

829.48

748.11

10.88

52.73

76.28

-30.87

319.29

327.26

-2.44

M AY 2 0 1 1 /

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THEPARTYSCENE

Carmindy’s New iPhone App

Carmindy with Coty Beauty’s Annette Devita

Avon’s 125th Anniversary

Celebrity Makeup Artist Carmindy celebrated the launch of her new iPhone app—and her birthday— with a cocktail party on March 22 at 92Y Tribeca in New York City. The new app features step-by-step beauty instructions, how-to videos and the ability to quickly create shopping lists.

The year-long celebration of Avon’s 125 th anniversary continued in New York City on April 6 where over 5,000 Av o n R e p r e s e n t a t i v e s gathered at the Madison Square Garden Theatre. This is the sixth event of the 16-city global “Avon Believe World Tour” to highlight the company’s heritage. Avon’s Andrea Jung with Fergie at the company’s 125th anniversary celebration

Prevention’s Makeover Prevention’s Diane Salvatore and Laura Petasnick

WFFC’s New Board

E d i t o r- i n - C h i e f D i a n e Salvatore and Publisher L a u ra Pe t a s n i ck o f Prevention showcased the new look of the magazine at a cocktail reception on March 22 at Manhattan’s 632 On Hudson.

Ms. Petasnick (r.) joins Prevention.com’s Steve Borkowski and Prevention’s Siobhan O’Connor and Katie Becker

Fusion Brands At Bendel’s Fusion Brands’ Dana Kline, Martha Wade, Simeon Kline and Justin Welch at the company’s new counter in Henri Bendel

Henri Bendel on Manhattan’s Fifth Avenue welcomed Fusion Brands to the store in March. M AY 2 0 1 1 /

(Front) IFF’s Kathryn Bardsley, RIFM’s Anne Marie Api, PepsiCo’s Carol Nieman and Cargill Flavor Systems’ Dolores Avezzano; (middle) FFS’ Alpa Roman, IFF’s Joanne Kennedy, Kerry Ingredients & Flavours’ Nancy Poulos and Intuiscent LLC’s Helen Feygin; (back) Berje Inc.’s Gillian Bleimann, June Burkhardt, Trendincite LLC’s Amy MarksMcGee and Mane USA’s Celine Roche. Missing: Ungerer’s Patricia Halle and Agilex Flavors & Fragrances, Inc.’s Joan Huang.

Women in Flavor & Fragrance Commerce (WFFC) announced its 2011 General Board of Directors recently. The officers are: President - Joanne Kennedy (IFF), Vice President - Celine Roche (Mane USA), Secretary - Kathryn Bardsley (IFF), and Treasurer - Anne Marie Api (RIFM). The board members include: Dolores Avezzano (Cargill Flavor Systems), Gillian Bleimann (Berje, Inc.), June Burkhardt (Independent), Helen Feygin (Intuiscent LLC), Patricia Halle (Ungerer & Company), Joan Huang (Agilex Flavors & Fragrances, Inc.), Amy Marks-McGee (Trendincite LLC), Carol Nieman (PepsiCo), Nancy Poulos (Kerry Ingredients & Flavours) and Alpa Roman (Flavor and Fragrance Specialties). BF 21

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THEPARTYSCENE

on the avenue

THELATESTLAUNCHES

Scentual V isions According to beauty market research conducted by The NPD Group, Inc. for 2010, prestige fragrances sold mainly in US department stores experienced dollar sales that posted their first annual gain since 2006. Dollars grew +1% versus 2009. Juices, excluding ancillary or gift set items, grew 4% for both men and women, which helped drive the overall performance of +1% for both. Fragrance launches were up +3%, driven by men’s fragrance launches, which grew +10%. Gift sets, which have traditionally been the better performing segment in prestige fragrance, declined in both the women’s (-1%) and men’s (-5%) market. As we move through the second quarter, here are the scents that will help to drive consumers to points-of-sale.

Night

Life

Palm Beach Beauté has created Judith Leiber Night, a sparkling couture perfume that is a bouquet of exotic oriental essences. The fragrance complements the iconic Judith Leiber accessories that comprise an American luxury brand with timeless quality and international appeal. Judith Leiber Night, an oriental amber, was developed by Firmenich’s Perfumer Richard Herpin. It begins on a top note of black cinnamon and bergamot. Its middle note of night blooming jasmine, lilies and passion peonies dries down to a base of caramelized amber, creamy woods, patchouli and incense. The fragrance is presented in a flacon created by Joseph Messina of Joseph Messina Design who also designed the carton and collateral. Mr. Messina was inspired by Judith Leiber evening bags and “wanted the bottle to be like a miniature purse a woman might carry at night.” The cap, encrusted with Swarovski crystals, resembles a jeweled catch on a Judith Leiber evening bag. The fragrance comes in a 1.3 oz. size for $115.00 and 2.5 oz., $175.00. Judith Leiber Night has been launched at Bergdorf Goodman and will be available at specialty department stores nationwide. Sampling includes blotter cards and a deluxe mini in a ‘matchbox’ presentation. Palm Beach Beauté presents Judith Leiber Night, a glamorous new fragrance.

Summer

Lagoon

Issey Miyake Parfums’ L’Eau d’Issey departs from its familiar brand code of white, silver and black to bring a colorful interpretation to their packaging for the 2011 Summer Limited Edition of L’Eau d’Issey Fragrance. Beauté Prestige International has selected “Voyage To The Heart Of A Lagoon…” with the turquoise water of the sea revealed with the clarity of a submarine waterscape. Summer Limited Edition L’Eau d’Issey Fragrance, created by Firmenich’s Perfumer Jacques Cavallier, is presented in a flacon and carton embellished with delicate branches of bright orange coral prominent against the turquoise water of the lagoon. The scent comes in a 3.3 oz. size for $64.00 and is now at fine retail stores nationwide including Macy’s, Bloomingdale’s, Nordstrom, Dillard’s and Sephora. M AY 2 0 1 1 /

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2011 Summer Limited Edition L’Eau d’Issey Fragrance conjures up a deepwater lagoon.

Disney Store’s Imagination collection, including this Candle, will be in-store next month.

Magic Kingdom

Disney Store has launched a collection of personal fragrances, home scents, candles and unique gifts inspired by some of Disney’s characters and stories. Gary McNatton, Managing Partner of Through Smoke Creative, a leading fragrance design firm based in San Francisco, California, helped design and conceptualize each of the scents in the Disney Store Fragrance Collection. He considered it as a “labor of love that coincided with the reinvention of the Disney Store.” Mr. McNatton shared that Through Smoke Creative built the fragrance collection “from the ground up, and the challenge was to exceed the Disney Store guests’ expectations.” He informed that the target customer for the collection is a teenager, but it is expected the scents will have an ageless appeal. “The power of fragrance is truly magical—it can evoke memories and convey dreams and aspirations,” affirmed Jim Fielding, President of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.” The first fragrance in the Disney Store collection, Imagination, will be available beginning next month. Imagination’s fragrance was developed by Jean-Claude Delville when he was at Symrise. Mr. Delville is now with drom Fragrances. The juice is a blend of sequoia trees, cool moss and green leaves. The SKUs are an Imagination Candle, Room Spray, Hand Wash and Lotion. In July, Magic will appear in-store. Its juice, developed by Givaudan’s Perfumer Stephen Nilsen, consists of icy blue mint, rich chocolate and sea spray. The line includes a Magic Candle, Room Spray, Hand Wash and Lotion. A fall launch is planned for the Pixie Dust collection. Perfumer Constance Georges Picot of Cosmo International Fragrances developed the juice for the Beauty Fashion’s George Ledes (c.) with Through Smoke Creative’s Gary McNatton products in this collection, which includes Eau de Toilette in a 50 ml size, Roll and Lisa Wilson at a display of the Disney On Eau de Toilette, Body Wash, Lotion, Body Mist and two Gift Sets. Store collection The prices for the SKUs range from $9.50 to $29.50.

Love Notes

Ralph Lauren Summer Romance, developed by Firmenich’s Perfumer Harry Fremont, is a fresh, fruity floral that suggests fragrant warm summer breezes and romantic escapes. The newest addition to the Ralph Lauren Romance Collection, the fragrance is a tropical twist to Ralph Lauren Romance. The top note of Ralph Lauren Summer Romance is a mix of mandarin and passion fruit. Its middle note of hibiscus and tiare flower is based on a drydown of exotic woods and apricot musk. The fragrance is presented in a flacon decorated in a glowing gradient of pink and topped with the classic silver cap enhanced by a pink band. The carton, in a deep pink, is accented with a silver diagonal grid pattern and a crisp silver border. Ralph Lauren Summer Romance comes in a 3.4 oz. size for $78.00. It is on-counter this month at all major department stores.

Ralph Lauren Summer Romance follows in the tradition of the original Ralph Lauren Romance introduced in 1998.

Bronze A ge

Palm Beach Beauté entered an exclusive fragrance licensing agreement in January 2010 with Brand Matter, LLC, owner of the Ellen Tracy brand, to develop and market Ellen Tracy branded fragrances. Their newest fragrance for the brand is Ellen Tracy Bronze. “Ellen Tracy Bronze is a luxurious scent that will appeal to all women who appreciate authentic luxury and romance,” explained Harold Ickovics, President and CEO of Palm Beach Beauté. “The fragrance has a sparkling M AY 2 0 1 1 /

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(Continued on page 48)

THEBEAUTYBIZ

THE 2011 FiFi AWARDS FINALISTS BREAKFAST ®

he Fragrance Foundation commenced its annual FiFi® Awards celebration by announcing the top contenders in each category at the FiFi® Finalists Breakfast on April 8 at the Mandarin Oriental Hotel in New York City. The finalists were revealed, as well as several FiFi® winners named, at the yearly breakfast that attracted its largest attendance of industry members, as stated by Rochelle Bloom, President of The Fragrance Foundation. “We love FiFi® Friday at The Mandarin Oriental,” said Ms. Bloom, President of The Fragrance Foundation. “It’s a great way to kick-off the 2011 FiFi® Awards party that follows on May 25. Everyone gets into the mood and looks forward to celebrating the best and most gorgeous fragrances. From the big, bold names in the industry to the innovative, independent creators, we honor and recognize their creative skills, their artistry and the sheer appreciation of a beautifully crafted scent. More than anything, we want the consumer to appreciate the fine art of fragrance.” Though the majority of the FiFi® Awards winners will be announced at the forthcoming ceremony, several of the coveted crystal statues were presented during the breakfast. The event was emceed by WABC Channel 7 Anchor Lauren Glassberg, who announced the 2011 FiFi® Winners for Editorial Excellence in Fragrance Coverage. Allure was bestowed the honor for the Scent Feature, while ELLE was recognized in the Blog and Scent Bite categories. Marie Claire and ELLE both were awarded the FiFi® for the top Men’s Feature. New to this year’s FiFi®s are the Technological Breakthrough of the Year Awards, divided into three categories that were presented at the breakfast. The newest honor includes the categories of Fragrance Creation & Formulation, awarded to Robertet’s “Seed to Scent” program; Packaging Technology & Delivery Systems, given to International Flavors & Fragrance for “Redken Nature’s Rescue Radiant Sea Spray” and the Information Technology category that honored Firmenich for its ozMoz.com iPhone app. Each year, The Fragrance Foundation recognizes an individual who has brought extraordinary ingenuity, creativity and dedication, not only to their company’s success but to the fragrance industry as a whole. Ms. Bloom revealed that Designer Jean Paul Gaultier is slated to be honored as the 2011 Hall of Fame Recipient. The 39th Annual FiFi® Awards Ceremony and Celebration will be held on May 25 in the Tent at Damrosch Park at Lincoln Center.

Firmenich’s Jerry Vittoria, Fusion Brand’s Dana Kline and PierreYves Brezillon of ID Beauty

Arcade Marketing’s Rich Nightingale, Debra Leipman-Yale and Diane Crecca (r.) with Elizabeth Arden’s Laurie Dowley and Art Spiro

Givaudan’s Kate Greene, Sid Shah, Jenine Guerriero and Stephen Nilsen

Mane USA’s Jason Boland with Fragrance Resources’ Cutler Whitman and Falic Fashion Group’s Scott Berg

Aramis and Designer Fragrances’ Catherine Russell with Tom Ford Fragrances’ Caroline Geerlings and Sean John Fragrances’ Diana Espino

Arcade Marketing’s Eric Dalbo with Jacqueline Singer M AY 2 0 1 1 /

Victorinox Swiss Army’s Pierre Salamon and Clarins’ Jonathan Zrihen with Clarins Fragrance Group’s Lionel Uzan and Danyelle Boilard

PUIG USA’s Raquel Edery, Laure Morgenthaler, Didier Maine de Biran and Beth Carr

Mr. Spiro with Ms. Kline, Ms. Dowley and Givaudan’s Cosimo Policastro / B E A U T Y FA S H I O N

Firmenich’s Frank Voelkl and Westly Morris

Firmenich’s Theo Spilka and Mr. Vittoria (r.) with Pochet’s Gerald Walle

Elizabeth Arden’s Morgan Hagney with Carol’s Daughter’s Lisa Price

Ms. Kline with Mr. Brezillon and Fusion Brand’s Caroline Pieper-Vogt

CEW’s Carlotta Jacobson with The Fragrance Foundation’s Rochelle Bloom

Inter Parfum’s Kristin Spinn with Robin Lane and Patricia Choux of Takasago

SGD’s Peter Acerra and Shéhérazade Chamlou

L’Oréal USA’s Carol Hamilton, Marc Rey and Kelly Thompson

IFF’s Bertrand Lemont and Lorenzo Cavallaro (2nd r.) with The Estée Lauder Companies’ Trudi Loren and Avon’s Isabel Ryan

Macy’s Linda Levy with Coty Beauty’s Marsha Brooks

Beauty Bank’s Olga Osminkina and Julie Howard with Lorrie King of Coty Beauty

Beauty Fashion’s George Ledes with Ron Rolleston of Elizabeth Arden

The Royal Promotion Group’s Ellen Friedman and Sally Skidmore with Robertet’s Joe Lattarulo

Robertet’s Olivia Jan, Pierre Wulf and Jérome Epinette M AY 2 0 1 1 /

LVMH’s Lisa Hawkins and Linda Maiocco

CHANEL’s Christine Dagousset and Joyce Green

CHANEL’s Kate Shone with Sniffapalooza’s Karen Dubin and Karen Adams

Coty Prestige’s Lori Singer and Claire Fremont (r.) with Givaudan’s Rose Eckert

Ms. Price with Mr. Spilka, Mr. Vittoria (r.) and Kellie Como of Inter Parfums

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drom Fragrances’ Andy O’Shea and Robert Stapf (r.) with Allured’s Paige Crist

THEBEAUTYBIZ

The Global Provider of Sampling Solutions Expands On 4-Pillar Foundation

ebra Leipman-Yale, President of Arcade Marketing in New York City, explained recently that the company has expanded its reach and capabilities based on a much focused agenda. Reporting that Arcade has had a very busy first quarter 2011, Ms. Leipman-Yale said, “We are building our business based on four pillars—new technology, new markets, new capabilities and new channels of distribution.” The first pillar of Arcade’s growth plan is new technology, which has driven such innovative sampling products as the BeautiPod™. “Our challenge was to build a larger sample, which was able to be mailed and also worked for use in the media. It allows for a full dose sampling from 1.5 ml to 10 ml of liquid foundation, cream, lotion or gel-based products and even works for shampoos and conditioners. It also provides controlled delivery of the product.” The BeautiPod™ is complementary to Arcade’s BeautiSeal® sampler, still widely used for up to 350 ml samples. Ms. Leipman-Yale shared that “Arcade can customize sampling to the needs of our clients, such as a multi-pod kit. The BeautiPod™ inextricably ties the sampling to the brand message. We are challenged by clients to do better, and we meet those expectations.” Another innovation from Arcade The BeautiPod™ design allows for a controlled is the new ClearAdvantage, a clear delivery of product. label that’s affixed directly to a page or card permitting the customer to have immediate visual access to the product. Each hygienic sample holds the actual product available for convenient shade trial. There can be one or two labels per page prominently displayed beneath the clear overlay for multiple shade or product trials. New ColorFixations from Arcade appear as single trial samples, but with a simple pull from the back, they become stickers. The stickers can be mixed and matched to create custom finished looks with face powder, blush and eyeshadow. They are available as single samples or sheets of multiple samples perforated for easy removal. Up to four different colors can be done on one sheet for added variety. ColorClearAdvantage Color Labels are easy to open. Fixations can be reminders of products by being placed on business cards, stationary and educational materials among other possible uses. Arcade’s new, user-friendly fragrance sampler, Scentalker™, is a self-service fragrance dispenser, described by Ms. Leipman-Yale as repurposing the scent strip. “Point-of-sale is one of our major focuses, and the Scentalker™ helps to complete the purchase cycle.” Customers can grab the sample and try in-store without Arcade’s ColorFixations can be given to a cusby a Makeup Artist after an in-store any assistance or take away to use later. The Scentalker™, custom printed with tomer makeover. the fragrance product’s imagery, can be placed on a counter in any retailer. The second pillar in Arcade’s strategy is establishing new markets. “We are global in scope, but we want to think local,” Ms. Leipman-Yale shared. The first phase in the company’s global expansion plan is the creation of Arcade LatAm. This new subsidiary is headquartered in São Paulo, Brazil and, through in-country sales, marketing and (Continued on page 55) M AY 2 0 1 1 /

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THEBEAUTYBIZ

ARCADE’S GROWTH SPURT

AT-COUNTER

TOUCH THE STAR POWER OF JUDITH LEIBER NIGHT FRAGRANCE BY SANDRA LANG DIRECTOR OF COMMUNICATIONS PALM BEACH BEAUTÉ Judith Leiber, a brand synonymous with elegance, style and sophistication, is going forward in modern beauty and glamour with the launch of Judith Leiber Night. The gorgeous, couture perfume was introduced to Fragrance Sales Associates at Bergdorf Goodman, who were invited to share in the star power of the brand.

Palm Beach Beauté’s Sandra Lang and Joan Strubbe (r.) with Judith Leiber’s George Surles

The Judith Leiber Night display for the Fragrance Sales Associates at Bergdorf Goodman

The contemporary luxury and ‘WOW’ factor of Judith Leiber Night was important to communicate to the Bergdorf Goodman Fragrance Sales Associates at our in-store training seminar. Judith Leiber’s new direction has a modern appeal with a nod to Judith Leiber’s extraordinary legacy. High profile names have carried Judith Leiber bags on red carpets around the world. These custom-made creations are a runway favorite with young and beautiful actresses such as Charlize Theron and Christina Hendricks. Uniting the creativity, inspiration and brilliant details of Judith Leiber Night for the Sales Associates enhances their ability to communicate the fragrance’s story to consumers at point-of-sale and Ms. Strubbe with Palm Beach Beauté’s Maria effectively reveal its opulent essence. Figueredo and Bergdorf Goodman’s Maddi Marlowe To illustrate the glamorous inspiration for ‘Night’ at our training seminar, a collection of extraordinary Judith Leiber handbags was included in our visual display. Modeled after the ‘Streamline’ evening bag, the fragrance is encased in an opaque black glass bottle embellished with sparkling, white Swarovski crystal stones in an Art Deco motif. Emulating a clutch closure, the bottle top is a crystal clasp. The synergy between the stunning, elegant bags and the architectural, ornamental bottle was captured by the Fragrance Sales Ms. Lang and Ms. Figueredo hold Judith Leiber purses. Associates with keen interest and excitement. The scent was created by juxtaposing the drama of the handbag design with the absolute luxury Judith Leiber represents. The Perfumer chose notes of night blooming jasmine, peony, patchouli and amber to illustrate the aura of sensuality. The spiciness of lilies mingled with incense, and a creamy wood accord emphasizes the addictive ‘night’ feeling. Romancing the facets of the fragrance and the alchemy of its notes to enchant, we empower the Fragrance Sales Associates with the knowledge needed to close the sale. The fragrance will fulfill the aspirations of all women who celebrate femininity and desire the ultimate in luxury. With the brand principles and positioning that we share with our Fragrance Sales Associates, we give them the ability to reach out confidently to the consumer with enthusiasm for this extraordinary fragrance. BF M AY 2 0 1 1 /

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AT-COUNTER

CounterCulture

THEPARTYSCENE

The March Of Dimes’ Fight For Healthy Babies

JHZ Creative Management’s Jean Zimmerman, Vanessa Williams, Meredith 360º’s Jeannine Shao Collins and CVS/pharmacy’s Mike Bloom

Ms. Williams with the March of Dimes’ Mission Arnie Zimmerman, Ms. Williams, Ms. Zimmerman, Family Paulina and Josh Levine Arie Kopelman and Allure’s Doug Zimmerman

uests from the cosmetic and publishing industries showed their support for the March of Dimes with their attendance at the 36th annual Beauty Ball. The benefit was held on April 11 at New York City’s Cipriani 42nd Street, and the glittering affair raised $875,000. The evening’s emcee was Vanessa Williams, who reminded all of the attendees of the importance of supporting the March of Dimes’ efforts to make sure all babies get a healthy start. The gala’s honorees were Retailer of the Year Mike Bloom, Executive Vice President, Merchandising Supply Chain, Marketing and Advertising at CVS/pharmacy and Beautiful Apple Award recipient Jeannine Shao Collins, Executive Vice President, Chief Innovation Officer of Meredith 360º, a unit of Meredith Corporation. Jean Hoehn Zimmerman of JHZ Creative Management and “Executive at Large” at Oscar de la Renta received the Volunteer Par Excellence Award. Karen Fondu, President of L’Oréal Paris, presented the award to Mr. Bloom and Muriel Gonzalez, Executive Vice President for Cosmetics, Fragrance and Shoes at Macy’s gave the Beautiful Apple Award to Ms. Shao Collins. Arie Kopelman, retired Vice Chairman of CHANEL, honored Ms. Hoehn Zimmerman.

CVS/pharmacy’s Cheryl Mahoney and Cecily Kulsick (r.) with Ms. Williams

Mana Products’ Nikos Mouyiaris and Patrick Peters (r.) with L’Oréal Paris’ Karen Fondu

Coty Beauty’s George Cleary, Robert Kelly, Mary van Praag, Ralph Macchio and Jim Shiah

CVS/pharmacy’s Joanne Dwyer, Marie Claire’s Nancy Berger Cardone, Mr. Zimmerman and Fitness’ Lee Slattery

Givaudan’s Rose Eckert, Elysée Scientific Cosmetics’ Linda Marshall and Robertet’s Pierre Wulff

Givaudan’s Karen Elliott, Yara Karmiloff, Nilda Medero and Ms. Eckert

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THEPARTYSCENE

A BEAUTIFUL CAUSE

Instead of the inspiring survival story of a premature infant, this year’s Mission Family, Paulina and Josh Levine, spoke of the tragic loss of their twins born prematurely after 26 weeks of pregnancy. All of the evening’s honorees spoke eloquently of the need to support the March of Dimes’ work. Mr. Bloom put the fragility of premature babies in perspective by showing a tiny cap and diaper the size of a thumb. Ms. Collins spoke of her own premature birth, and Ms. Zimmerman was grateful for the survival of her son, Doug Zimmerman, who was born prematurely. The gala ended after Chris Wragge, Co-Anchor of CBS News’ The Early Show, conducted a spirited auction to raise dollars instead of dimes to promote the March of Dimes’ future work.

The Estée Lauder Companies’ Peter Lichtenthal and Carol Russo

Arcade’s Diane Crecca with Givaudan’s Cathy Torelli, Lauren Bitet and Allison Chaneski

Ann Gottlieb of Ann Gottlieb Associates with Coty Prestige’s Lori Singer

Macy’s Nancy Schmidt and Elizabeth Arden’s Laurie Dowley

Cosmetic Executive Women’s Lisa Klein and International Flavors & Fragrances’ Lorenzo Carlotta Jacobson (r.) with Chrysallis’ Jill Scala- Cavallaro and Olivier Delcour (r.) with Ralph mandre and Beauty Fashion’s George Ledes Lauren Fragrances’ Guillaume de Lesquen

Lucky’s Julie Arkin and Mary Zegras (r.) with Estée Lauder Inc.’s Thia Breen

Elizabeth Arden’s Art Spiro with Elizabeth and Nicholas Mirzayantz of International Flavors & Fragrances

CHANEL’s Elizabeth Mankin and Joyce Green (r.) with Clarins’ Maria Dempsey

Ms. Green with CHANEL’s Laurie Palma and Lyle Saunders

Clarins’ Tanya Pushkine, Jonathan Zrihen and Danyelle Boilard

Shiseido’s Gisela Ballard and Rita Mangan

Maesa’s Jill Belasco with Philippe Cousteau of EarthEcho International

Fusion Brand’s Caroline Pieper-Vogt and Givaudan’s Kate Greene

(Continued on page 50)

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tlantic Coast Media Group (ACMG) has revolutionized the traditional model for developing, marketing and distributing its skincare and hair care brands. The Jersey City-based company was founded in 2005 by Co-Founders and Co-CEOs Andrew Surwilo and Thomas Shipley to provide women with efficacious beauty products grounded in real science. At the end of 2010, ACMG had $170 million in annual revenue. “Our brand-building strategy is one of the important successes of the company,” Mr. Surwilo affirmed. “This is just one of the accomplishments made possible by our greatest strength, our team. We count on everyone’s collective experience to think critically about the business in order to make us better.” That critical thinking led ACMG to its defining innovation: the multi-channel, multi-brand marketing and development model. ACMG’s flagship beauty product, AM/PM Anti-Wrinkle Complex under the Hydroxatone® brand, was launched with a direct-toconsumer marketing test. After a positive consumer response, the product powered ACMG’s growth in customers and the expansion of the science-based Hydroxatone ® brand. The products are promoted heavily through television, radio, magazines, direct mail and online media filling out the multi-channel ACMG’s Thomas Shipley ACMG’s Andrew Surwilo strategy. Hydroxatone®’s nearly ubiquitous presence on radio and TV airwaves amplified consumer awareness of the brand, opening an inviting door to online and brick-and-mortar retailers. Products from the Hydroxatone® collection are now at all ULTA locations nationwide and will be entering Macy’s this summer. The products debuted on HSN in February and have been mainstays at a number of online retailers since Hydroxatone®’s launch in that space last year. Hydroxatone® products returned to HSN in April and will be back on that television network in May and July. The brands also appear in many red-carpet giveaway bags. Using the multi-channel strategy to promote, distribute and market the Hydroxatone ® brand allowed ACMG to expand adding the Keranique™, D.N.A. by Hydroxatone® and Luminique™ brands to its portfolio. This year, ACMG plans to launch the new Instant Effect brand and many new SKUs in its other brands. Another core focus of ACMG is the product development Hydroxatone®’s Advanced Under Eye Formula, AM/PM Anti-Wrinkle Complex and Declatone® Neck & Décolleté process featuring skincare technologies unique to each brand. Complex by Hydroxatone® “We source our key ingredients from leading pharmaceutical companies and labs throughout the world,” informed Mr. Shipley. “Our team then works with R&D labs to develop proprietary formulations using these key ingredients along with exclusive delivery systems and vigorously testing variations until the perfect formula is discovered.” ACMG will continue its mission of creating iconic beauty brands using cutting-edge science to provide customers world-class products with state-of-the-art marketing and packaging and exceed their expectations for real beauty results. “It is in the DNA of this company to actively look for new and better ways of doing things,” Mr. Surwilo reveals. “Never count on us to be predictable. We delight in upending traditional models to achieve transformative innovation in all aspects of the business.” BF

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THEBEAUTYBIZ

Luxury Skincare And Hair Care Power ACMG

THEBEAUTYBIZ

Firmenich Debuts osMoz.com iPhone App

irmenich created osMoz.com in March 2001 as a Web site devoted to perfume and fragrance lovers. Currently, it has more than 300,000 club members globally. osMoz.com offers a unique range of content in five languages—English, French, German, Spanish and Italian. “It puts the world of fragrance at the consumers’ fingertips,” affirmed Firmenich’s Marketing Manager, Jake Nagle. “The site is the premiere destination for everything fragrance-related. osMoz.com is dedicated to educating consumers about the art of perfumery worldwide, providing detailed information on thousands of fragrances as well as links to fragrance brands and distributor Web sites,” informed Jerry Vittoria, Vice President, General Manager, Fragrances at Firmenich North America. “We believe in the importance of educating consumers about the world of fragrance so that they will truly enjoy selecting and using a variety of perfumes that appeal to their individual personalities.” Firmenich recently announced the launch of the osMoz.com iPhone app, a dynamic The osMoz.com iPhone The osMoz.com iPhone The osMoz.com iPhone iPhone fragrance experience. This app is for app’s introductory page

app’s news page

app’s Barcode Scanner

both male and female consumers who are interested in learning about fragrance. It is available for free download for a limited time through the iTunes App Store. The osMoz mobile app connects users to a world of perfume information with three main components: osMoz.com News, Barcode Scanner and Ingredients Database. A Store Locater provides area-specific fragrance retailers. The osMoz mobile app offers smart phone users an in-depth fragrance experience that engages and empowers the consumer shopping experience. The app features a community-powered fragrance shopping advisor, an instantly updated feed of the hottest fragrance news of product launches and trends and a comprehensive global fragrance database—all easy to navigate through a simple interface. In addition, the fragrance shopping advisor offers the unique Barcode The osMoz.com iPhone Scanner that allows consumers to retrieve fragrance descriptions and The osMoz.com iPhone app’s fragrance shopping app’s Ingredient Database reviews as well as users’ comments and evaluations while they are advisor in a store. The fragrance advisor provides consumers with personalized fragrance advice drawing from a database of tens of thousands of users. This eliminates risky purchases and guesswork. A customer can select a fragrance they love, and the app will display others worn by people around the world who like the same scent, creating a custom consumer-generated recommendation. Firmenich’s Julien Levy, Director of osMoz & Visual Creation, Fine Fragrances maintains “the osMoz mobile app will allow consumers on-thego, convenient access to fragrance news, brands and store locations. This engaging fragrance experience is particularly exciting because it will allow us to reach consumers that depend on their mobile devices for news and Firmenich’s Julien Levy and Jake Nagle shopping information.” BF M AY 2 0 1 1 /

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THEBEAUTYBIZ

An App For The World Of Fragrances

Part II

M ther’s Day Gift Sets

THELATESTLAUNCHES

Treat mother to the ultimate collection in skin rejuvenation. This set includes a 4.32 oz. One Step Gentle Exfoliator, .35 oz. Instant Light Lip Perfector, 3.5 oz. Moisture Rich Body Lotion and 1.7 oz. Hand & Nail Treatment; products are housed in a reusable bag. Priced at $50.00, this set has a value of $89.00. FUSION BRANDS CLEAN Favorites Set

Let mom choose her favorite fragrance with this collection that includes five fresh and popular CLEAN scents in .21 oz. bottles for the price of $48.00.

includes a 3.4 oz. Eau de Parfum Spray, 2.5 oz. Beautifying Body Milk and 2.5 oz. Creamy Shower Gel. Housed in a Limited Edition Jewel Box, this set is priced at $105.00.

Perry Ellis Love Spring Gift Set

Miss Dior Chérie Mother’s Day Pouch Set

Capture the elegance and charm of a Parisian woman with this set that includes a 1.7 oz. Eau de Parfum Spray and 1.7 oz. Perfumed Body Lotion—all in a black Limited Edition evening bag for the price of $82.00. Hypnotic Poison Mother’s Day Pouch Set

DIOR BEAUTY J’adore Mother’s Day Pouch Set

Give her a fragrance that embodies the ultimate expression of femininity and luxury. The collection includes a 1.7 oz. Eau de Parfum Spray, 1.7 oz. Beautifying Body Milk and a black Limited Edition evening bag for the price of $82.00.

Express your love with this beautiful set that includes a 3.4 oz. Eau de Parfum Spray, 3 oz. Body Lotion and Cultured Freshwater Pearl Bracelet. This set is priced at $65.00.

Positively spellbinding, this black Limited Edition evening bag holds a 1.7 oz. Hypnotic Poison Eau de Toilette Spray and 1.7 oz. Perfumed Body Lotion, for the price of $75.00. FALIC FASHION GROUP Perry Ellis for Women Spring Gift Set

Mother’s Day Jewel Box Set This elegant collection M AY 2 0 1 1 /

This lovely set contains a 3.4 oz. Eau de Parfum Spray, 3 oz. Body Lotion and Cultured Freshwater Pearl Bracelet for the price of $65.00. PALM BEACH BEAUTÉ Ellen Tracy Bronze

Show mother how much she shines with this Ellen Tracy Bronze trio containing a 3.3 oz. Eau de Parfum, 6.7 oz. Body Lotion and 10 ml Eau de Parfum Travel Spray. Priced at $78.00, this set is a $128.00 value.

Refined Elegance Set

Let mother enjoy this classic and luxurious collection of indulgences that includes a 3.3 oz. Eau de Toilette Spray, 4 oz. Body Lotion and 4 oz. Body Bath. This set is available for the price of $89.00. CLARINS FRAGRANCE GROUP ANGEL by Thierry Mugler Delicious Encounter Set

Discover a celestial synergy between fragrance and fashion with this set that includes an .8 oz. ANGEL Forever Eau de Parfum Refillable Spray, 3.5 oz. Perfuming Body Lotion, 1 oz. Perfuming Shower Gel and .35 oz. Perfuming Body Cream—all in a Thierry Mugler Signature Pouch and priced at $87.00. Divine Seductress Set

OSCAR DE LA RENTA OSCAR Classic Luxury Set

Unmistakably feminine and joyously fragrant, receive a 1.6 oz. Eau de Toilette Spray, 1.6 oz. Body Lotion, 1.6 oz. Body Bath and 4 ml Eau de Toilette Deluxe Mini for the price of $72.00.

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Give mom a selection of heavenly delights with this set that contains a 1.7 oz. ANGEL Eau de Parfum Refillable Spray, 3.5 oz. Perfuming Body Lotion, 3.5 oz. Perfuming Shower Gel and 1 oz. Perfuming Hand Cream. This set is housed inside of a Thierry Mugler Signature Vanity Case and priced at $132.00.

THELATESTLAUNCHES

CLARINS Mother’s Day Set

ALIEN by Thierry Mugler Seductive Shimmers Set

This luxurious set includes a 1 oz. Eau de Parfum Refillable Spray, 3.4 oz. Radiant Body Lotion, 1 oz. Radiant Shower Gel and .5 oz. Radiant Body Cream. The collection is placed inside of a Thierry Mugler Signature Pouch and available for the price of $87.00. INNOCENT by Thierry Mugler Seductive Shimmers Set

Show mother how much you care with this set that contains a 1.7 oz. Eau de Parfum Spray paired with a 3.3 oz. Delicate Body Milk to complete an intimate ritual. With a white Thierry Mugler Signature Pouch, this set is priced at $76.00. WOMANITY by Thierry Mugler Feminine Bond Mother’s Day Set

Celebrate mom with this set that includes a 1 oz. Eau de Parfum Refillable Spray along with a 3.3 oz. Perfumed Body Milk that are both housed within a beautiful signature pink pouch for the price of $83.00. David Yurman Sensual Inspirations Gift Collection This collection features the 1.7 oz. Eau de Parfum Spray

and a 6.8 oz. Luxurious Body Lotion. The Sensual Inspirations Gift Collection retails for $135.00 and is available at specialty stores.

bebe Sheer Mother’s Day Gift Set

For the price of $69.00, give mother the gift of a luxurious scent. Receive a 3.4 oz. Eau de Parfum Spray, 2.5 oz. Body Lotion, 2.5 oz. Limited Edition Shower Gel and Pink Pave Heart Charm.

Classic Inspirations Gift Collection

LAMPE BERGER Wild Orchid Mother’s Day Gift Set Surely to delight the senses of any loving mother, this set includes a 180 ml size of Wild Orchid Home Fragrance and the limitededition rose-colored lampe. Priced at $59.00, this set is available at fine stores and at amazon.com.

The David Yurman Classic Inspirations Gift Collection features the 1 oz. Eau de Parfum Spray and 6.8 oz. Luxurious Body Lotion. The set retails for $100.00 and is available at department stores. David Yurman Essence Collection Limited Edition

CRABTREE & EVELYN Essentials Treasure your mother with this beautiful trio from the David Yurman Essence Collection. Receive three .25 oz. Spray Vials for the price of $60.00, exclusively available at Bloomingdale’s. INTER PARFUMS bebe Mother’s Day Gift Set

Delight mom with three absolute must-haves tucked inside a cosmetic bag. This set contains an 8.5 oz. Bath & Shower Gel, 8.5 oz. Body Lotion and 3.5 oz. Hand Therapy. Available in Lavender, Iris and Rosewater, this set is priced at $45.00. Hat Box

Declare your love for mother with this quartet that contains a 3.4 oz. Eau de Parfum Spray, 2.5 oz. Shimmer Body Lotion, Pave Heart Charm and bebe Cosmetic Bag. This collection is priced at $69.00. M AY 2 0 1 1 /

This lovely, paper-covered gift box comes bearing 33

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four beautiful gifts from the Floral Fragrance Collection. Receive an 8.5 oz. Bath & Shower Gel, 8.5 oz. Body Lotion, 1 oz. Body Cream and Exfoliating Gloves for the price of $50.00. This set is available in the scents of Lavender, Iris and Rosewater. Vanity Case Reminiscent of a vintage train case, this pretty fabric-covered vanity case contains a 1.7 oz. Eau de Toilette, 8.5 oz. Bath & Shower Gel, 8.5 oz. Body Lotion and 3.5 oz. Body Cream. Available in Lavender and Rosewater, for the price of $70.00. VOTRE VU Flowers for Her Face

A special delivery of this botanical bouquet will brighten mother’s day! Receive a 1.01 oz. Portrait Collar Restorative Neck Crème and a .24 oz. Tout Le Monde Eye Gelée. Priced at $46.00, this set is valued at $83.00. Sweep Her Off Her Feet

A mother’s work is never done and her feet can pay the price. Let her know how much she’s appreciated with this set that includes a 1.69 oz. Très Magni-feet Exfoliant Pour Les Pieds and 1.69 oz. Très Magni-feet Crème Pour Les Pieds. The set is offered for the price of $32.00, a $61.00 value. BF

rs. Estée Lauder’s belief that “Every woman can be beautiful” was the philosophy that drove her business and grew her cosmetics empire. It is the cornerstone of the Estée Lauder brand and will be guiding it in the future. On March 16, the global beauty press assembled at Manhattan’s Center548 to learn about Estée Lauder’s upcoming launches and to celebrate women and beauty. The presentation was led by Mrs. Estée Lauder’s granddaughter Aerin Lauder, Style and Image Director of Estée Lauder and Estée Lauder’s Global Brand President, Jane Hertzmark Hudis. Aerin Lauder believes there is no one definition of beauty today. “Our brand represents every woman,” she affirmed. It is revealed in the Spokesmodels that represent the brand today. “Estée’s choice of Models throughout the brand’s evolution was always extraordinary. We continue this legacy with a new group of diverse faces that truly represent a modern vision of beauty.” Estée Lauder has unveiled a new The Estée Lauder Companies’ Jane Hertzmark Hudis and Aerin Lauder with Spokesmodel advertising campaign, supporting the Carolyn Murphy “Every Woman Can Be Beautiful” philosophy, which will be launched next month. It stars Constance Jablonski from France, Liu Wen from China and Joan Smalls from Puerto Rico. These global beauties reflect the Estée Lauder brand’s growing consumer base. The advertising campaign, shot by Photographer Craig McDean, features the three Spokesmodels together to promote two new skincare products, Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator. The ad communicates the desire for Murphy chats with The Estée Lauder beautiful skin across Ms. Companies’ William Lauder. all ethnicities. Each Spokesmodel will also appear in a separate print and TV ad with the uneven skin tone concerns checked that apply to their particular ethnicity. In July, a campaign featuring four Estée Lauder Spokesmodels—Hilary Rhoda, Ms. Jablonski, Ms. Wen and Ms. Smalls—will be dressed in white to communicate the elegance, personality and style of each one. These images will appear globally at store level to bring the “Every Woman Can Be Beautiful” concept to life. “The phrase ‘Every Woman Can Be Beautiful’ is still as relevant today as it was when Mrs. Estée Lauder first used Spokesmodels Joan Smalls, Constance Jablonski, and Liu Wen in a it,” declared Ms. Hudis. “It is inclusive, empowering and a shot from the new Estée Lauder advertising campaign universal truth that appeals to women around the world… We are proud to take the words of our Founder and use them to bring together the heritage, the image, the products and the conversations the Estée Lauder brand is having with women today.” BF M AY 2 0 1 1 /

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ESTÉE LAUDER SALUTES WOMEN AND BEAUTY

hat’s in, what’s out, and most importantly, what’s next, were the themes discussed at The Fragrance Foundation’s Fragrance Trends Forecast: Reset and Recharge. Industry leaders congregated on March 23 at the Time-Life Building in Manhattan to share their expertise on business norms and realities. The event was moderated by Pamela Vaile, President of Pamela Vaile Associates, with a panel featuring Laurie Black, Executive Vice President General Merchandise Manager Cosmetics & Fragrance of Nordstrom, Frédéric Jacques, Vice President Fine Fragrance NA of Mane Laurie Black, Sephora’s Allison Slater, P&G Prestige’s Donald Loftus, USA, Donald Loftus, President and CEO of Nordstrom’s G-Group Market Research’s Judy Galloway, Mane USA’s Frédéric Jacques, The P&G Prestige, U.S. and Allison Slater, Vice Fragrance Foundation’s Rochelle Bloom and Pamela Vaile Associates’ Pamela Vaile President Retail Marketing of Sephora. The panelists discussed the state of the fragrance industry from the effects of the recession, what the new consumer is now searching for and how she is shopping. The forum began with Rochelle Bloom, President of The Fragrance Foundation, as she commended the industry as a whole for joining together to openly discuss strategic insights among adversaries. 2010 marked the year of recovery for the fragrance industry, as sales grew to $2.5 billion—an increase of 1%—as per research conducted by The NPD Group. But regardless of this slight increase, and despite countless product launches, a decline in unit sales remained. Mr. Jacques noted that over the past few decades, the focus to deliver the artistry and craftsmanship found in prestige products at a mass value has not been without consequence. A plethora of launches creates less distinctiveness and exclusivity which affect sales. Companies must now make choices that drive retail sales growth. Consumers have become more discerning, with blogs and social media Web sites heavily influencing the purchasing process, and companies must react. Ms. Black discussed a recent survey detailing how the Nordstrom customer shops for fragrances. Research revealed that the first reason a customer purchases a fragrance is to replenish, followed by returning to the store to buy the full-size bottle of a sample she received. Sampling fragrance is vital for today’s consumer. Nordstrom restructured its sampling process around the survey’s results. Ms. Slater agreed, citing Sephora’s sampling program, Sephora Favorites. The store sells collections containing a combination of new and classic scents in smaller vials for the customer to test and to find one that pleases—complete with voucher to return to Sephora for purchase of the full-size version. Sephora also offers scents in roller ball form, the ideal solution for first-time buyers and on-the-go travel. The roller ball is a smaller investment compared to committing to a full-size product. “This allows customers to think of fragrance as an accessory,” said Ms. Slater. She revealed that Sephora is constantly looking at client data to elevate the customer experience. The store has a constant commitment to educating its sales teams Pochet’s Gerald Walle with Qualipac’s Herve Robine to make sure everyone on the floor has a basic knowledge of all the and Mr. Jacques (Continued on page 51) products offered. M AY 2 0 1 1 /

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INDUSTRY LEADERS DISCUSS THE TRENDS AT THE FRAGRANCE FOUNDATION’S FORUM

THEBEAUTYBIZ

New Ad Campaign For Ralph Lauren Romance

alph Lauren Romance, launched in 1998, rekindles the spirit of romance with a new advertising campaign shot by Photographer Bruce Weber. As in previous imagery of real-life couples in the advertisements, the new chapter in the Romance story stars husband and wife Nacho Figueras and Delfina “Delfi” Blaquier. The campaign exemplifies the world of Ralph Lauren, renowned for his devotion to family traditions, authentic equestrian heritage and the sport of polo. The previous campaigns photographed by Mr. Weber in black and white are succeeded by imagery in color with scenery that illustrates the fairy-tale life of Mr. Figueras and Ms. Blaquier. It was shot on location in Buenos Aires, Argentina at La Concepcíon, the estate of Ms. Blaquier’s grandparents where she spent many of her early years riding and watching polo matches. It was here that she met her husband and where they were married. “We wanted to bring back the romance with three key values of authenticity, passion and the dream,” explained Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide. “The first campaign in 1998 told an amazing story and touched women all Ralph Lauren Fragrances’ over the world. It was a unique expression of a romantic moment in a very particular way.” Guillaume de Lesquen Mr. de Lesquen expressed that the sincerity and emotional intensity of the new campaign was achieved because “we decided to shoot this real-life couple in their own house in their own environment with their own family, kids, horses and dogs. It is their own lifestyle, and it creates a new step in storytelling.” “It is very difficult to play romance, but Bruce has the ability to bring ideas and express them in a spontaneous way. Through his own talent and experience,” Mr. de Lesquen declared, “Bruce was able to capture a totally unplanned moment of Delfi and Nacho kissing on horseback.” “It was amazing that Bruce Weber was able to capture our happiness…our true romance for the new ad campaign,” shared Ms. Blaquier. Embodying the Ralph Lauren lifestyle, Mr. Figueras is a handsome and talented Polo Player, and Ms. Blaquier balances her professional life as a Photographer with her roles of wife and mother as well as traveling around the world to the beautiful locations where polo matches are held. The new ad spread for Ralph Lauren Romance Mr. de Lesquen attributes the success of Ralph Lauren Romance in maintaining high rankings since its launch to “its amazing floral juice.” Firmenich’s Master Perfumer Harry Fremont, who developed the fragrance, maintains its popularity endures after 13 years because “it transcends time and trends and embodies the elegant and magical world of Ralph Lauren. I knew immediately that Ralph Lauren Romance would be adored by women who embrace passion and emotion.” Mr. de Lesquen reports that the advertising campaign for Ralph Lauren Romance was previewed on April 28, in advance of the April 29 date of the British royal wedding. “It was an opportunity to be linked with that amazing romantic wedding,” he said. There will be a single page ad and a spread for the new Ralph Lauren Romance campaign. It will be reinforced by social media including online video placements of a 2-minute extended commercial film shot by Mr. Weber, a video teaser campaign using a short trailer and an online application that consumers can interact with. “We will reach lovers on wedding sites,” Mr. de Lesquen revealed. “We are planning to be on Facebook, Twitter and MySpace and will connect with the millions of fans on Ralph Lauren’s Facebook page.” BF M AY 2 0 1 1 /

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RENEWING THE ROMANCE

THELATESTLAUNCHES

According to The NPD Group, Inc.’s Anti-Aging Facial Skincare and the Female Consumer study, nearly half (48%) of respondents who use anti-aging products reported that they have only begun using them since 2007, with almost one-fourth (22%) using these products since 2009. Over half (56%) of women skincare users are seeking anti-aging products, stating they have shopped or looked for skincare products with anti-aging benefits. More than Doctors, Dermatologists, television advertising, online searches or “best of” awards, 3 in 4 women agreed that the number one influence in helping her decide which anti-aging products to buy is based on the recommendation of her friends, family and coworkers.

Partners In Protection Skin cancer is the most common type of cancer found in the United States and is also one of the most preventable. Sephora and The Skin Cancer Foundation have launched the fifth edition of the Sun Safety Kit, a collection of 12 SPF must-haves with 100% of the net profits benefiting The Skin Cancer Foundation. This year’s selection includes past favorites, as well as new additions—complete with a bonus beach-friendly tote bag and a Sun Safety Tip Card featuring The Skin Cancer Foundation’s prevention guidelines to have a fun and safe summer. The Sephora Sun Safety Kit products range in size from .03 oz. to .7 oz. The set priced at $25.00, a $148.00 value, is available at Sephora and sephora.com. DNA EGF Renewal was founded by Ronald L. Moy, MD in 2010.

The annual partnership in sun protection is one of Sephora’s most popular kits.

Care Repair

DNA EGF Renewal’s DNA Scar Therapy is a new intensive treatment to minimize the appearance of scarring. This potent serum restores skin smoothness and tone with powerful DNA repair enzymes, silicone, sunflower seed oil and beta glucan. DNA Scar Therapy heals scarring from invasive plastic surgery, accidents or other skin treatments by instantly moisturizing and revitalizing the area. DNA Scar Therapy is most effective on fresh scars and should only be applied to closed wounds. Priced at $45.00 for a 50 ml size, DNA EGF Renewal products can be purchased at dnaegfrenewal.com.

Complexion Restoration Artistry Intensive Skincare Renewing Peel is a targeted, at-home treatment that delivers benefits comparable to a professional chemical peel. Used twice weekly, the renewing peel provides customers with a new level of gentle exfoliation. It helps reveal fresher, healthier-looking skin by breaking the protein bonds between dull, lifeless cells that build up at the surface of the skin. Artistry® Intensive Skincare Renewing Peel is priced at $99.50 for a bottle that contains the equivalent of twelve peels. This product is available through an Amway Independent Business Owner or on amway.com/beauty. ®

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Artistry®’s Intensive Skincare Renewing Peel uses a mushroom enzyme that works with the skin to break down protein bonds that hold dead cells at the surface.

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SPRING AHEAD

SPRING AHEAD Science Meets Skincare The advanced skincare brand Algenist ™, featuring the breakthrough anti-aging ingredient alguronic acid, has launched in Sephora. Algenist ™’s biotechnology scientists unexpectedly discovered alguronic acid after studying thousands of microalgae strains for renewable energy solutions. Alguronic acid enables microalgae cells to regenerate and protect themselves in harsh environments and conditions. When researched for potential anti-aging benefits, alguronic acid demonstrated significant regenerative and protective properties. The collection’s four initial product offerings include the Concentrated Reconstructing Serum, Regenerative Anti-Aging Moisturizer, Regenerative Anti-Aging Moisturizer with SPF 20 and Complete Eye Renewal Balm. The Algenist™ line, retailing from $65.00 to $135.00, has launched in over 800 Sephora stores in seven countries.

Algenist™ products are formulated with alguronic acid, originally studied for renewable energy solutions.

White Lightning The new Crest 3D White 2 Hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal Toothpaste are the latest additions to the Crest 3D White collection. Crest 3D White 2 Hour Express Whitestrips contain a thicker ingredient layer, which provides significantly more of the enamel-safe whitening ingredient that whitens for two hours. The advancements in To celebrate the launch of the newest Crest 3D the Whitestrip structure include optimized notches that wrap and White products, Crest is donating up to 50 smile surgeries to Operation Smile, a charity that offers conform to teeth for improved wear and comfort. free, safe surgical care for children worldwide The Crest 3D White Advanced Vivid Enamel Renewal Toothpaste who suffer from facial deformities. removes up to 90% of surface stains in just 14 days, while working to strengthen and rebuild tooth enamel below the surface. Crest 3D White 2 Hour Express Whitestrips, containing 4 treatments, is priced at $54.99, and the 4.1 oz. Crest 3D White Advanced Vivid Enamel Renewal Toothpaste is offered for $4.25. Both products are available at mass retailers and drugstores nationwide.

Brightened Up Pevonia Botanica Skincare has developed Lumafirm™ Freeze-Dried A t H o m e Intensifier to deliver spa-quality benefits with freeze-dried technology. This micronized at-home freeze-dried treatment combines repairing and brightening agents sorghum bicolor and diacetyl boldine to transform a dull and uneven complexion to a firmer, brighter and more even-toned skin. The Lumafirm™ Freeze-Dried At Home Intensifier is priced at $20.00 and is now available at prestigious spa locations in 95+ countries and at shoppevonia.com.

Pevonia Botanica Skincare’s Lumafirm™ Freeze-Dried At Home Intensifier flash-freezes active ingredients, which are activated when mixed with water.

Support System

Dermelect Cosmeceuticals’ Vacial Spider Vein Treatment is best when used after a warm shower or bath to ensure open pores.

Broken capillaries on the face as well as red threads and visible spider veins on the legs are targeted with new Dermelect Cosmeceuticals’ Vacial Spider Vein Treatment. This multi-functional treatment utilizes the highest concentration of active ingredients including arnica, cypress, solomon’s seal, anti-oxidants and a powerhouse of healing nutrients. Continued use of the treatment makes the skin feel reinforced and the appearance of visible veins or broken capillaries significantly less apparent. Dermelect Cosmeceuticals’ Vacial Spider Vein Treatment is available for $38.00 at dermelect.com (Continued on page 53) M AY 2 0 1 1 /

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Amway Independent Business Owners Share Their Sales Tips For Success Jolene Conat Amway Independent Business Owner Wenatchee, Washington When Jolene Conat began her Amway business in 2004, she had no idea the impact it would have, not only on her, but also on the small town of Wenatchee, Washington where she lives. The ARTISTRY® brand of the Amway business focuses on beauty that comes from within, which inspired Jolene to establish the Nuestra Belleza Latina NCW (Our Latin Beauty) Pageant. Jolene Conat “We wanted to mentor leadership and self-esteem, to teach these young ladies about community involvement and how important they are,” said Jolene. “Through the Amway business, we learned how to share our hearts—what we were feeling and our personal enthusiasm for the business. In Nuestra Belleza Latina NCW, it is sharing my enthusiasm for the future of these young women.” Jolene said the key lesson she has gained from her Amway business includes learning how to share her heart and her personal enthusiasm for the ARTISTRY® brand.

Juana Gonzalez Amway Independent Business Owner Wildomar, California When Juana Gonzalez and her husband came to the United States, they were searching for a better life for their two children. “I was looking for a job where I could talk a lot and speak Spanish,” said Juana. When introduced to the Amway business opportunity, they were excited about the possibilities and began their business in 2006. Juana Gonzalez “The products were high quality,” said Juana, sharing that the Cuban community enthusiastically embraces ARTISTRY® skincare and cosmetics. “We like looking good and showing off!” she joked. “The key is learning to demonstrate and sell the products while speaking with confidence,” said her husband, Roberto Gonzalez.

Ivan And Carmen Morales Amway Independent Business Owners Guaynabo, Puerto Rico Ivan and Carmen Morales had ties to the Amway business even before they chose the opportunity for themselves in 1984. Ivan’s father had started their Amway business after his mother was diagnosed with cancer, leaving her too ill to work and the family facing bankruptcy. Carmen’s father, however, had passed on the opportunity when she was a child, a decision she believes he Carmen and Ivan regrets as it led to long work hours and time away from family. Morales But when Ivan and Carmen were expecting their first child, they decided to begin the Amway business for themselves, selling ARTISTRY®, NUTRILITE®, and other Amway products. They were inspired to use the business to bring them a life of travel and spending time with their children. “Our kids have a very different life than I did growing up,” said Carmen. “I’m thrilled that this business gives me the opportunity to both support our family and be with them. We feel our kids will grow into happy and successful adults with the values we both teach them through this business.” (Continued on page 55) M AY 2 0 1 1 /

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MAKING SALES

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Here is an asset allocation in scents that have manpower.

Cool Bird The inspiration for the Original Penguin brand was a stuffed penguin that inspired Abbot Pederson to make it the symbol of the iconic Munsingwear golf shirt in 1955. The brand subsequently expanded to include suits, watches, bags, belts, hats, shoes and even women’s and kids’ collections. Now, Original Penguin has debuted a men’s fragrance to harmonize and resonate with the Original Penguin man. The iconic, retro-cool juice has been introduced by Falic Fashion Group. An Original Penguin by Munsingwear opens on a top note of purple sage, Mediterranean neroli and golden apple. Its heart note of black pepper, fir needle and lavender Provence is based on a drydown of red patchouli, tonka bean, vanilla noir and dark musk. The fragrance is presented in a flacon decorated with the Original Penguin symbol. The scent comes in a 1.7 oz. Eau de Toilette Spray for $50.00 and 3.4 oz., $65.00. An Original Penguin by Munsingwear is available at Original Penguin stores and other retailers nationwide.

Tattooed Man

Summer Scent

Jean Paul Gaultier presents his 2011 LE MALE Stimulating Summer Fragrance in a flacon playfully decorated with tattoos and a “wind rose” design. The decoration also adorns the metal can that holds the scent. LE MALE has been revamped and reinforced with fresh notes of lavender, mint and cardamom, which are paired with an unaltered base of vanilla, musk and sandalwood. The 4.2 oz. Stimulating Summer Fragrance is priced at $59.00 and is available now at fine retail stores Beauté Prestige n a t i o n w i d e i n c l u d i n g M a c y ’s , International introduces Jean Bloomingdale’s, Nordstrom, Dillard’s Paul Gaultier’s and Sephora.

Issey Miyake Parfums’ L’Eau d’Issey Pour Homme Summer Fragrance enters the season with an invigorating energy. Its citrus accords of yuzu and mandarin blend to a note of cardamom and sage. The juice is based on a vibrant harmony of vetiver and ambergris. Beauté Prestige International Available now in a presents L’Eau d’Issey Pour 4.2 oz. size for $59.00, Homme Summer Fragrance. L’Eau d’Issey Pour Homme Summer Fragrance is at fine retail stores nationwide including Macy’s, Bloomingdale’s, Nordstrom, Dillard’s and Sephora.

2011 LE MALE.

The Lookout Caron Paris Soin Pour Homme The 3-SKU skincare line ranges in price from $35.00 to $50.00 and is available at parfumscaron.com and martialvivot.com. BF M AY 2 0 1 1 /

A stuffed penguin with a scarf wrapped around its neck is the symbol of An Original Penguin by Munsingwear fragrance.

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Caron Paris Soin Pour Homme’s Anti-Fatigue Revitalizing Gel, Soothing Balm After-Shave Moisturizer and Eye Contour AntiPuffiness Gel

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Men’s Fragrance Checkout

THELATESTLAUNCHES

VANITY TABLE According to beauty market research conducted by The NPD Group, Inc., in 2010 the total U.S. prestige beauty category generated $8.4 billion, an increase in 4%, compared to $8.19 billion in 2009. The past year was the first time in two years that prestige makeup experienced category growth. Fueled by the double-digit growth of offerings, from primers and anti-aging face products to rich color options for lip and nail, five of the six segments within makeup posted growth. Three segments either met or outpaced category growth, Face (+3%), Lip (+3%), Nail (+39%), while Eye (+2%) and Other Color (+1%) grew, but slightly behind the category. Here are the new product offerings that are hoped to further increase category growth in 2011.

Garden Party Fresh flowers and summer gardens inspired the color palette for CHANEL’s Summer 2011 collection, LES FLEURS D’ÉTÉ DE CHANEL. Shimmering shades of pink for the lips beautifully offset flushed and bronzed skin, while hues of delicate green and sunny yellow offer a refreshing vibrant take on eyes and nails. CHANEL presents the perfect complement to sun-kissed skin with Soleil Tan de CHANEL Moisturizing Bronzing Powder, offered in 2 limited-edition shades of Bronze Rosé and Bronze Corail. To flatter summer-bronzed skin, Lèvres Scintillantes Glossimer is available in 3 limited-edition shades for the lips. For the eyes, the line includes Les 4 Ombres Quadra Eye Shadow in Lilium, Ombres Contraste Duo Eyeshadow Duo in Khaki-Discret and Stylo Yeux Waterproof Long-Lasting Eyeliner in limited-edition Rose Platine. The collection is completed with 3 radiant limited-edition hues of Le Vernis Nail Color. LES FLEURS D’ÉTÉ DE CHANEL products range in price from $25.00 to $57.00 and are available now at department and specialty stores as well as online at CHANEL.com.

CHANEL’s Summer 2011 collection, LES FLEURS D’ÉTÉ DE CHANEL

M·A·C Attack M·A·C’s newest product introductions offer a fresh pop of color and a radiant glow. Bloom brightly with a stylish fusion of the floral and fashionable in a summer color collection that evokes the cool side of the hottest season. Equal parts fleur and couture, M·A·C’s Fashionflower collection features 4 shades of Lipstick, 3 shades of Lipgelée, 2 shades of Beauty Powder, 6 shades of Eye Shadow, Studio Fix Boldblack Lash and Penultimate Eye Liner. The Fashionflower products range in price from $14.00 to $30.00. The Flighty collection Elevate your state of mind with the high-altitude Flighty SKUs from includes 16 hues of collection that includes 4 limited-edition shades of Zoom M·A·C’s Big Bounce Shadow Fashionflower Lash Mascara and 16 shades of Big Bounce Shadow to be that build from sheer collection are to medium coverage. applied with the 242 Shader Brush. This collection is priced imprinted from $14.00 to $24.50. with a floral design. Shine, oil and heat vanish with M·A·C’s Magically Cool Liquid Powder that contains light-diffusing pigments that soften lines and create a natural radiance. Available in 3 shades, the Magically Cool Liquid Powder is priced at $29.50 and can be applied with the 187 Brush, $42.00. These new products are now available at all M·A·C locations and at maccosmetics.com. M AY 2 0 1 1 /

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ON THE

VANITY TABLE Fresh Approach Bobbi Brown’s new Extra Repair Foundation SPF 25 is a moisturizing treatment foundation that combines the intensive skin nourishing benefits of the Extra skincare line with daily sun protection and the brand’s signature skin tonecorrect coverage. Available in 20 shades from alabaster to espresso, Extra Repair Foundation SPF 25 is priced at $55.00. The brand also introduces the Almost Bare Collection. Ranging from $22.00-60.00, the line features Limited Edition Bronzing Powder in 2 shades, Limited Edition High Shimmer Lip Gloss in 3 shades and the fresh floral Almost Bare Fragrance. Bobbi Brown products can be purchased from Bobbi Brown counters and bobbibrown.com.

Extra Repair Foundation SPF 25 moisturizes skin while providing protection from the sun.

Custom Blend

Avon’s Professional Corrector Palette and Professional Eye Smokifier were created by Avon Global Creative Color Director Jillian Dempsey.

Celebrity Makeup Artist and Avon Global Creative Color Director Jillian Dempsey introduces Avon’s Professional Corrector Palette, a 4-in-1 palette that creates custom color to camouflage any imperfection and evens skin tone. Featuring lilac, pink, apricot and yellow tones, the shade quartet in Avon’s Professional Corrector Palette can be blended to create the perfect personalized shade or used individually to target specific concerns. Available in a light skin tone and dark skin tone palette, the corrector perfects every complexion for the price of $8.00. Ms. Dempsey also unveils the Professional Eye Smokifier, a 2-in-1 highpigment eyeshadow and liner for the ultimate smoky eye. Available in shades of Bronze, Khaki, Blue Gray and Very Black, the Professional Eye Smokifier is priced at $8.00. Avon products are sold exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON, or visit avon.com.

The Lookout wet n wild® introduces two solutions for longer lashes with MegaLash® Clinical Serum, priced at $6.99, and MegaLash® Clinical Mascara, $4.99.

DuWop’s Circle Block Extra Light is the new shade extension of DuWop Circle Block its award winning dual action Extra Light is available undereye mask for $28.00 at Sephora, and concealer sephora.com and duwop.com. specifically designed for fair and porcelain skin tones.

wet n wild® products can be found at Walmart, Kmart, Rite Aid, CVS, Walgreens, Duane Read as well as other drug, mass and food markets nationwide.

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REGIONALCORRESPONDENTS

nine facial treatments to rejuvenate skin. The PRO-Formula collection includes a total of fourteen products to help defy aging, dullness and dryness caused by everyday environmental impacts. The company believes in a threepart approach for achieving optimal results for its clients. The treatment begins with a deep cleansing to promote blood and lymphatic circulation while reducing puffiness. Next, an exfoliator is used to remove dull skin, followed by a treatment mask to improve moisture balance—leaving skin looking clean, revitalized and glowing.

Clarins’ Aesthetician Patricia Tuffery at The Fashion Centre at Pentagon City’s Nordstrom in Virginia

Outstanding value and proven results are phrases sure to be associated with Clarins. The luxury skincare company, with fifty-seven years of unrivaled expertise in the field of beauty, has catapulted facial treatments to new heights by opening Clarins Skin Spas in select Bloomingdale’s and Nordstrom stores across the country. Chantel Sanders, Clarins’ Senior Director for Boutique and Spa Development, explained that although the Clarins Skin Spas are available in several locations throughout Europe and at the flagship New York City location, Clarins wanted to bring its services to a local level, allowing more people to enjoy the benefits of the treatments. Ms. Sanders went on to explain that Clarins is one of few companies to have their own in-house laboratory, which ensures the origins and performance of the key ingredients in its products. Clarins, using a new generation of highly concentrated PRO-Formula spa products, has developed a menu of

Ms. Tuffery selects products for a customized skincare regimen.

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Clarins’ Certified Skincare Specialist Adriana Dubois

Upon entering Clarins Skin Spa’s single room treatment space at The Fashion Centre at Pentagon City’s Nordstrom, I was instantly transposed into a soothing oasis. Once changed into a comfortable robe and tucked under a warm blanket, I was now ready for my consultation with Aesthetician Patricia Tuffery. Ms. Tuffery received extensive training in the Clarins sensory touch technique in Europe and New York, and developed a treatment specifically designed to meet the needs of my skin. My customized facial treatment was complemented by a scalp, hand and foot massage that completely relaxed my body and revitalized my spirit. Ms. Tuffery said that many of her patrons enjoy the accompanying massage and aromatherapy more so than the actual facial, because it’s so relaxing. As Ms. Tuffery explained, the formulas used during my treatment are highly concentrated for professional use, however I was recommended key products that Clarins Certified Skincare Specialist Adriana Dubois and Clarins Counter Manager Gregory Dean put together for me to keep my skin refreshed at home. If you’re looking for that one accessory to complement your whole spring wardrobe, let it be fresh looking skin; Clarins has just the solution. BF

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CAPITOLCHIC

by Bernadette Lacy

REGIONALCORRESPONDENTS

BOSTON BEAUTY

NARS launched three new makeup kits exclusively available at Sephora.

The Shops at Prudential Center’s Sephora in Boston pulsated with excitement recently in celebration of a beautiful collaboration. As part of a nationwide effort to promote the NARS cosmetics brand and three Sephoraexclusive makeup kits, Makeup Artists gave some 200 customers a fresh look and a behind-the-scenes peek at François Nars’ Fashion Week artistry. “There is a kit that works for everyone,” said Doug Howell, National Stylist for NARS and Sephora Account Manager. “They’re great for any woman who doesn’t want to have to over-think her makeup.” The Fashion Week-inspired box sets, each priced at $59.00, range from creating an ethereal look with the Fashion Icon kit, featuring a selection of products from the iconic Orgasm collection, to a simply smashing face with the Fashion Forward set—centered on the striking Single Eye Shadow in Daphne and the new Soft Touch Shadow Pencil in Hollywoodland. The third set, Front Row, includes an Eyeliner Stylo in Nuits Blanches and the Nouveau Monde Duo Eyeshadow, used on the runway at the Marc Jacobs Spring 2011 fashion show. “It gives a modern take on the smokey eye,” said Mr. Howell of the ultra-chic collection. The national events follow a year in which NARS saw sales profits rise considerably. According to The NPD M AY 2 0 1 1 /

Sephora’s Nina Luongo and NARS’ Doug Howell

The kits were inspired by looks from the runway.

Group, NARS was the fastest growing prestige color brand on the U.S. market, with a double digit increase in 2010. “We’ve been a rising brand for the past couple of years, but 2010 was our year,” said Mr. Howell. “And no better retailer to [expand the brand] with...Sephora is the beauty retailer.” BF

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REGIONALCORRESPONDENTS

by Brittany Jasnoff

REGIONALCORRESPONDENTS

TAR HEEL TRIANGLE

Saks Fifth Avenue offered its customers new fragrances and makeovers during its recent Beauty Week, and clients certainly received a lot of bang for their buck during the ten-day event. Beauty Week incentives included giftswith-purchase as well as showcasing the store’s latest products. Beauté Prestige International (BPI) Account Manager Thomas Preziosi used this opportunity to tell customers the stories behind the fragrances of Hermès and Narciso Rodriguez, brands that he represents. One of the fragrances he highlighted during this event was Voyage d’Hermès, a scent reminiscent of embarking on a journey. When asked how a perfume can elicit thoughts of travel, Mr. Preziosi responded with lively vignettes that kept women lining up at his booth. Freelance Fragrance Specialist Yelena Migriova and Mr. Sasser Beauté Prestige International Account Manager Thomas Preziosi shares the stories behind the fragrances.

Mr. Preziosi has been in the fragrance industry since 1992 and really has a passion for the perfumes that he represents. The key to success, Mr. Preziosi described, is the excitement that the entire BPI team has and their knowledge of the scents. “The more you know about the fragrances, the easier it is to sell them. Customers love to hear about our Designers and the stories of why the bottles are shaped like they are, why certain notes are included and how the packaging reflects their ideals. I try to make each sale very personal, because fragrance is such a personal expression,” he said. During Beauty Week, Saks launched the new fragrance from Jimmy Choo. Fragrance Specialist Jack Sasser described the Fragrance Specialist Jack Sasser fruity chypre as a year- with the new Jimmy Choo scent M AY 2 0 1 1 /

round perfume. Mr. Sasser smiled as customers inhaled the Eau de Parfum. “No one else has it,” he boasted about the feminine fragrance exclusive to Saks. Another hit was the Your Beauty, Your Style, Your Profile promotion from Estée Lauder. Makeup Artists were lined up at the Estée Lauder counter, waiting to lift customers’ spirits—the way only a good foundation and lipstick can. A Photographer took customers’ headshots that could then be used for social networking pages, blogs and Web sites. In the proper style of the luxury store, customers were offered a chilled glass of champagne and hors d’oeuvres. “The customers are treated as if they are royalty,” said Estée Lauder Specialist Anesia Barbour. Customers felt even more pampered with generous giftswith-purchase from the brand and a coral or turquoise snakeskin-print bag from Saks. BF

Estée Lauder Specialist Anesia Barbour (r.) makes customer Adair Beutel feel like an old friend.

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REGIONALCORRESPONDENTS

by Bridgette A. Lacy

SITTING PRETTYIN THE

FOREIGNCORRESPONDENTS

BEAUTY AUSTRALIA

In addition to having effective and appealing products that are offered at the right price, successful retail sales are a result of adept customer service. Like any other relationship, the customer and salesperson interaction requires a personal approach. Companies must not only work at fine tuning their approach, but also need to create an experience that is distinctive from its competitors. Here we look at two international brands, Kiehl’s and Shu Uemura, which have evolved their in-store customer experience in Australia. Kiehl’s is building on its engagements with customers with its Circle of Service program that focuses on the consultation element when interacting with patrons. The Kiehl’s stores in Australia will now each be furnished with a consultation table, creating a more personal interaction. The company states that it’s a place where the patron can feel comfortable, at ease and receive the attention they deserve. Tere Heathcote-Love, General Manager at Kiehl’s, said “Just like a family table, our consultation table is a place to learn and to share. [It’s] an opportunity to welcome and engage with our patrons.”

Kiehl’s new Circle of Service allows the Kiehl’s Customer Representative to interact on a more intimate level with the customer.

Shu Uemura is extending its expertise in beauty by introducing a Brow Bar in its stores. The Shu Uemura Brow Bar i s m a n a g e d by trained Beauty Stylists to teach customers the fundamentals of brow The Kiehl’s consultation table and chairs shaping, appropriate products and application techniques. Shu Uemura Brow Expert Yoko-san shares, “It is not only about receiving Kokoro (Japanese hospitality), it is about empowering our customers.” M AY 2 0 1 1 /

Cosmetic Market Report

bU Australasia’s Stephanie Villeneuve, Brett Mason, Jo-Anne Mason, Lisa McFarlane and Tim Davis

In Australia, the cosmetics market is analysed through data supplied by the retailers and companies directly to one source, bU Australasia. bU Australasia produces a half-yearly and annual detailed Cosmetic Market Report for its member companies. The latest report for 2010 has just been released, and the company hosted a presentation for industry guests to hear highlights from the latest market facts and figures. Jo-Anne Mason, Managing Director of bU Australasia, revealed and commented on the strongest trends and the standout highs and lows of the year. Spending Sacrificed For Saving Consumer savings now run at a very high 10% of disposable income. Credit card debt has shrunk, and the average transaction was down 5-6% from the previous year. Category Results There was a negative skincare result, despite a small growth in mass. The makeup category alone delivered market growth at +2.2%. The fragrance result was the most disappointing, showing a -6.3% vs. 2009. Parallel roars back to life as the AUD (Australian dollar) hits parity with USD (U.S. dollar). A ‘Turkey’ of a Christmas With November 2010’s interest rate increase, stores battled soft sales and disinterested consumers.

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FOREIGNCORRESPONDENTS

by Andrea Ferrari

BEAUTY AUSTRALIA The Global Consumer With the AUD at parity with the USD, there were bargains galore on the Internet. The new value-seeking consumer was taking full advantage of this online opportunity. Many shoppers visit a store to inspect an item, but then make their purchases from the Internet.

Grocery: Beauty and the Beast The grocery channel has been the star performer, with solid growth and market share gains in 2010. Driving this explosion, the supermarket group Coles has relaunched its Health and Beauty offerings. Overall Health and Beauty is a high value category for the grocers, as there is more leeway to discount prices than in other mass channels. There has been price deflation at the expense of both the mass merchants and pharmacy channels.

Ms. Mason with Estée Lauder’s Emmerentia Wilding

Prestige in Crisis Mass brands’ advertising was tapping into the consumer’s new frugal shopping approach, promising the benefits of prestige products at a mass price. The discounting of luxury and premium brands has stripped away brand mystique, which now has cynical consumers questioning the high retail price of prestige brands. The high AUD delivered a price variation of 40%+ against the U.S. market. Consumers are losing interest in traditional ‘gift’ marketing.

Ms. Villeneuve joins The Estée Lauder Companies’ Terry Little, Holly Masters and Caroline Scott with Esprit Magazine’s Andrea Ferrari

Brands that delivered growth included: In Prestige: Aveda, BeneFit, Bobbi Brown, M·A·C, Marc Jacobs, Napoleon Perdis, Ralph Lauren, Ella Baché and Freeze Frame Wrinkle

Retail-tainment This year, an overall ‘brand fatigue’ in prestige was apparent. There has been a ‘McDonalds-isation’ of both the retail environment and the retail offer. The ‘sameness’ of cosmetic marketing is not stimulating to the consumer. Consumers are looking to be delighted and excited.

In Mass: Australis, Innoxa, Aveeno, Maybelline New York, Bio Oil, Natio, Bloom, Nude by Nature, Bourjois, QV, Chi Chi Cosmetics, Redwin, Clearasil, Revlon, CoverGirl, Simple, Cutex, The Body Shop, Hi Life and Vaseline

Coty’s Cynthia Brock and Myer’s Gavin Blackburn with L’Oréal Luxury’s Joelle Saadia

Mr. Little and Trimex/Clarins’ Michel-Henri Carriol with L’Oréal Luxury’s Laurence Crussol (c.)

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Scentu a l V i s i o n s (c((continued from page 23) personality with a fresh sexiness and an intoxicating mood.” “We are very excited to have Palm Beach Beauté as our fragrance partner,” enthused Rick Platt, President of Brand Matter. “Fragrance is an important category for any high profile brand, and we are confident that Ellen Tracy Bronze will successfully translate the Ellen Tracy lifestyle into a bold, new scent that will appeal to all.” Ellen Tracy Bronze, developed by Firmenich’s Perfumer Pierre Negrin, is an oriental that begins on a top note of lemonade, mandarin, green apple and bergamot. Its middle note of muguet, orange flower, honeysuckle, violet leaf and violet flower dries down to a base of amber, vanilla orchid, cedar wood, musk and heliotrope. The flacon and carton were produced by Joseph Messina Design. The fragrance comes in a 50 ml Eau de Parfum Spray for $58.00 and 100 ml, $78.00. They are accompanied by Body Lotion in a 200 ml size for $30.00. The collection is now available in department stores nationwide. Beauté Prestige International offers the 2011 CLASSIQUE Summer Limited Edition.

Get

Ellen Tracy Bronze has been launched by Palm Beach Beauté.

Tattooed

Tattoos have always been a presence in Designer Jean Paul Gaultier’s creations. For his 2011 CLASSIQUE Summer Limited Edition, Mr. Gaultier was inspired by traditional Maori tattoos and a “wind rose,” which adorn the flacon. The design also decorates the metal can in which the bottle is presented. The 2011 CLASSIQUE Summer Limited Edition comes in a 3.3 oz. size for $64.00 and is now at fine retail stores nationwide including Macy’s, Bloomingdale’s, Nordstrom, Dillard’s and Sephora.

Chic, Hip Nabe

Bond No. 9 has embraced many neighborhoods in New York that are each significant for their own vibe. The brand has now settled on Madison Square Park, known in the 19th century as a favored location for the Gilded Age. It is revived as a chic, trendy destination populated with new restaurants, bars, boutiques and hotels. Bond No. 9’s Madison Square Park, developed by International Flavors & Fragrances’ Perfumer Laurent Le Guernec, opens on a top note of grape hyacinth, huckleberry and prairie dropseed grass. Its middle note of red leaf rose and red hunter tulips is based on a note of hoptree and teakwood. The fragrance’s neon-pink and green bottle has a removable grass-green Deco-Moderne rose-blossom bracelet that is wound around the cap. The rose’s double rows of beads can be worn on the wrist or detached so the vintage-style rose can become a brooch. The fragrance comes in a 1.7 oz. size for $170.00 and 3.4 oz., $240.00. There is also a silver pocket spray for $90.00. Madison Square Park is available now at Bond No. 9’s four New York stores, Saks Fifth Avenue and at bondno9.com.

Summer Of

L’eau de Kenzo Amour is a limited-edition summer offering from LVMH Fragrance Brands.

Love

Bond No. 9’s Madison Square Park celebrates one of Manhattan’s newest hot spots.

LVMH Fragrance Brands has introduced limited-edition L’eau de Kenzo Amour, a fresh musky floral scent. It has a Sparkling Start of bergamot, tea and bitter orange. Its Floral Heart of peony and ylang-ylang blends to a Sensual Base of vanilla and white musk. L’eau de Kenzo Amour comes in a 2.4 oz. size for $72.00 and is now at Bloomingdale’s, Nordstrom and KenzoUSA.com. M AY 2 0 1 1 /

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GUESSing Game GUESS Seductive Wild Summer is the second fragrance from the collaboration of GUESS?, Inc. and Coty Beauty. “GUESS Seductive Wild Summer captures the same unapologetic sex appeal as GUESS Seductive, but with a whimsical, seasonal twist,” affirmed Steve Mormoris, Senior Vice President of Global Marketing for Coty Beauty. “The success of our first endeavor, GUESS Seductive, went beyond my expectations,” declared Paul Marciano, Chief Executive Officer and Creative Director of GUESS?, Inc., “and I am excited to see how this area of the Limited-edition GUESS Seductive GUESS lifestyle brand will continue to grow with the introduction of GUESS Wild Summer is flirty and lighthearted. Seductive Wild Summer.” GUESS Seductive Wild Summer, developed by Perfumer Veronique Nyberg of International Flavors & Fragrances, opens on a top note of lychee, pear and red berries. Its middle note of rose, orange flower and jasmine dries down to a note of vanilla, cashmere wood and musks. The fragrance is presented in a flacon with its bold, signature shape and accessorized with a dangling gold chain and the GUESS logo. The black, ecru and gold carton is inspired by a vintage trunk. GUESS Seductive Wild Summer comes in a 1.7 oz. size for $52.00. It is now available worldwide at retail stores, perfumery chains, department stores and at guess.com. It is supported by an advertising campaign shot by Vincent Peters in Rome and stars Alyssa Miller.

Love Story

Baby Phat L♥V ME by Kimora Lee Simmons has the tagline “For The Essence of Who I Am…”

Baby Phat L♥V ME by Kimora Lee Simmons is the latest offering in her collaboration with Coty Beauty. The scent, developed by Perfumer Harry Fremont of Firmenich, opens on a top note of apricot blossom, tangerine and passion fruit. Its middle note of frangipani blossom, jasmine petals and tiger fremont orchid blends to a base of vanilla blossom, skin musk and sandalwood. The translucent flacon for Baby Phat L♥V ME by Kimora Lee Simmons was created by the Alnoor Design Agency. The bottle’s logo and ruby jeweled cap echo the fragrance’s fun, youthful message. The bold, fuchsia carton, designed by the Chad Lavigne Agency, has open heart detailing and embossed metallic gold accents along with inspirational messages from Kimora Lee Simmons. The fragrance comes in a .5 oz. Eau de Toilette for $17.00 and 1 oz., $28.00. They are available now in select stores nationwide including Walmart, Walgreens, CVS/pharmacy and Kmart.

The Lookout Crabtree & Evelyn Floral Fragrance Collection features four single note scents: Lily, Lavender, Rosewater and Iris. The Crabtree & Evelyn Floral Fragrance Collection ranges in price from $8.00 to $70.00 and is available online and at concept stores as well as other locations nationwide. M AY 2 0 1 1 /

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A BEAUTIFUL CAUSE (continued from page 29)

Coty Prestige’s Catherine Walsh joins Mr. Mirzayantz and Ms. Gottlieb.

Maybelline New York-Garnier’s Steve Lutz, David Greenberg and Dan Kudzro

BPI’s Barbara Luisi, Kory Marchisotto and Patrice Beliard (r.) with Shiseido’s Jadzia Tirsch

Givaudan’s Cos Policastro, Ms. Dowley, Mr. Spiro and Ms. Gottlieb

(Top) Fusion Brand’s Dana Kline and Ms. Pieper-Vogt with (bottom) SGD North America’s Karen Zaccaria and Gregory Cummings

SELF’s Laura McEwen and Anita Maiella (r.) with P&G’s Brent Miller

NARS’ Louis Desazars, Ms. Mangan, Shiseido’s Carstein Fischer and Heidi Manheimer

Women’s Health’s Ellen Cummings, Miracle Skin Mr. Wulff, Beauty Fashion’s Debra Davis and Transformer’s Sarah McNamara, Mr. Ledes and Robertet’s Lorene Broc Sephora’s Allison Slater

Douglas Hannant and beautyfeed.com’s Bayly Ledes with Frederick Anderson

L’Oréal USA’s Kristen Yraola and Heather Roff

Macy’s Muriel Gonzalez and Ron Klein (r.) with Ms. Breen

Avon’s Lily Destefano and Andy Watts

Coty Beauty’s Karen Mileski, David Russell, Laura Weinstein and Robert Kelly

Coty Beauty’s Annette Devita and Rick Goldberg

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THE FRAGRANCE FOUNDATION’S FORUM (continued from page 35)

LVMH’s Nicholas Munafo and Jessica Barlow

Arcade Marketing’s Rich Nightingale with Givaudan’s Amy Rueckl

Symrise’s John Lando and Coty’s Ruth Sutcliffe with Allure’s Doug Zimmerman and Meredith Millen

Symrise’s Tara Thompson and Bath & Body Work’s Keri Moliterno

Alison Mazzola Communications’ Alison Mazzola with Mr. Loftus

the classic fragrances customers continue to purchase. Mr. Loftus said customers want to buy classics, but they are not always visually available at-counter. Retailers and vendors must work together to present the fragrances customers want to purchase, rather than just the most recent. Panelists agreed that there must be new ways to engage and get the attention of consumers. This includes drom Fragrances’ Robert Stapf KVD NYC’s Anthony Roberts with Arcade Marketing’s extensive training for Sales Associates, with Allured’s Paige Crist Diane Crecca and Carlos Huber Parfums’ Carlos Huber making sure they are extremely Panelists discussed the relevance of celebrity fragrances, informed and qualified to provide the highest amount of stating that they remain important to consumers, acting customer service. “The consumer is smarter, they are as an instant recognition for a brand and imparting a more educated in what they want,” said Mr. Loftus. sense of trust in the product. Consumers aren’t just “Everyone has to work harder. Retailers and vendors must looking for a scent; they are also looking for a product be more strategic than ever before.” they can relate to. Home shopping networks and Web sites have been successful platforms to share the stories behind fragrances. A compelling story might just be all the persuasion needed; evidently, consumers purchase scents whether or not they had smelled them before. But clever marketing and effective storytelling aren’t all that’s driving sales. Mr. Loftus noted, “Fragrance companies are constantly churning out new fragrances, but the consumer appreciates the classics more and more.” He saw a discrepancy in floor merchandising IFF’s Veronique Ferval and Bertrand Mr. Jacques and Mane USA’s strategies for presenting the newest launches, rather than Lemont with Ms. Bloom Michel Mane BF M AY 2 0 1 1 /

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ON THE

VANITY TABLE

(continued from page 42)

Dermablend Professional adds four new eco-friendly professional makeup brushes to its collection.

Sally Hansen presents Nailgrowth ® Miracle Color, 24 shades of polish that promote nail growth using Advanced Peptide Technology.

The new Dermablend Professional brushes are priced from $22.0040.00 and are available at Macy’s, ULTA, Dillard’s and online at dermablend.com

Sally Hansen Nailgrowth® Miracle Color is priced at $5.99 and available at chain drug stores, food stores and mass merchandisers nationally.

CARGO has put together four kits of color for portable beauty that contain three full-size and two travel-size products.

Guerlain celebrates the arrival of summer with the Terra Inca Summer Limited Edition Colour Collection that includes the Terra Inca Star Powder, Terre Indigo 4-Shade Eyeshadow, 3 s h a d e s o f Te r ra c o t t a Gloss, 3 shades of Ombre Fusion Cream Eyeshadow and Khôl Kajal. The new Guerlain Terra Inca Summer Limited Edition Colour Collection ranges in price from $30.50-70.00 and is available at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Sephora, Bloomingdale’s and Bergdorf Goodman.

The new kits from CARGO range in price from $25.00 to $34.00.

Available in 2 shades, new Mally Lip Illusion Long-Wear 2-Piece Lip System creates the illusion of fuller lips.

essie introduces the 2011 Bridal Collection, Borrowed and Blue, and the 2011 Resort Collection, Fair Game. Both new essie collections include 4 new nail shades— each priced at $8.00.

Mally Lip Illusion LongWear 2-Piece Lip System is priced at $26.00 and available exclusively at QVC and QVC.com.

essie’s Fair Game

essie’s Borrowed and Blue

Pare down your makeup bag with the new spacesaving My Steppes compact from jane iredale. Available in 2 shades, jane iredale’s My Steppes compact is priced at $58.00 and available at shop.janei-

BITE Beauty is a collection of 60 lip products that are designed with the age-defying benefits of powerful antioxidants.

BITE Beauty is sold exclusively at select Sephora stores and sephora.com.

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SPRING AHEAD

(continued from page 38)

Jurlique Moisturizing Hand Sanitizer kills germs without over-drying hands.

Clean-Up

Sanitizing as well as skin-nourishing ingredients are offered in Jurlique’s new Moisturizing Hand Sanitizer. It contains an antibacterial ingredient that kills 99.9% of germs naturally. Other ingredients include Australian brush mint, safflower oleosomes and a proprietary biodynamic blend. Jurlique Moisturizing Hand Sanitizer comes in a 1.7 oz. travel size for $6.50 and 5.9 oz., $15.00. It is available now at jurlique.com, Jurlique flagship stores, Sephora and other select retailers and spas.

DuWop’s Blue Venom makes teeth look whiter.

Plumper/Whitener DuWop has added another benefit to its Lip Venom technology with new Blue Venom, which also makes teeth look whiter while imparting volume. Along with the same plumping ingredients as Lip Venom, Blue Venom also contains cinnamon, wintergreen, ginger, jojoba and avocado as well as a subtle blue tint to enhance the teeth’s white tones for a brighter smile. DuWop’s Blue Venom sells for $17.00 and is now at Sephora stores and at sephora.com.

Beauty Tools Reinvented Sally Hansen recognizes that many women today opt to forego the salon experience for do-it-yourself manicures and pedicures at home. They have supplied the tools necessary to perform these beauty rituals. There are ten tweezers to shape unruly brows with professional precision. Three eyelash curlers give lashes a flirtatious flutter in a flash. Eight nippers and clippers keep nails neat and cuticles shaped with state-of-the-art grooming essentials. Three nail scissors nip, snip and clip nails at home. Hair scissors in three versions provide the latest technology to trim or cut hair. A choice of seven nail boards gives options for all nail types. Three pedicure tools provide salon pampering at home. Sally Hansen has targeted brow and nail tools as well as all-in-one kits for hair trim in delicate areas, a portable nail manicure set and brow shaping. All of Sally Hansen’s new beauty tools range in price from $1.29 o $21.49 and are available at chain drug stores, food stores and mass merchandisers nationally. JĀSÖN® C-Effects™ Pure Natural Anti-Wrinkle Day Lotion SPF 30 is free of parabens and phthalates.

Problem solving beauty tools from Sally Hansen have been reinvented to provide easy-to-use at-home grooming.

Protection From Nature

JĀSÖN® C-Effects™ Pure Natural Anti-Wrinkle Day Lotion SPF 30 helps protect skin from prolonged sun exposure. Its Multi-Antioxidant Complex consists of Ester-C®, vitamin C and thioctic acid, which help minimize the effects of sun, stress and time while replenishing moisture levels. Priced at $15.95 for a 4 oz. size, JĀSÖN® C-Effects™ Pure Natural Anti-Wrinkle Day Lotion SPF 30 is now available in health and natural food stores nationwide or at jason-natural.com.

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SPRING AHEAD

The Lookout

BeneFit introduces a new collection of 8 skincare products to cleanse, moisturize and specialize with its new b.right Radiant Skincare line.

Super by Dr. Nicholas Perricone introduces 3 new products to the collection with Daylight Savings SPF 25 Moisturizer, First Blush Brightening Serum and Crinkle Eraser Firming Serum.

The products in BeneFitâ&#x20AC;&#x2122;s skincare line range from $21.00 to $38.00, and are available at BeneFit counters and freestanding boutiques.

La Roche-Posay has launched Toleriane Ultra Intense Soothing Care Daily moisturizer + calming agent and Effaclar Duo Dual Action Acne Treatment.

The new Super by Dr. Nicholas Perricone products are priced from $38.00 to $48.00 and available at Sephora.

La Roche-Posay is available at select physiciansâ&#x20AC;&#x2122; offices, CVS, Walgreens, Duane Reade, cvs.com and laroche-posay.us.

Hairlines

Under Control

Leonor Greyl has created Lait Luminescence Bi-phase, a new hair beauty milk for express detangling. It allows extremely difficult hair to be managed while nourishing, protecting and beautifying. Lait Luminescence Bi-phase contains alaria esculenta, cassia angustifolia and manketti oil to provide natural benefits of an immediate detangling effect. It comes in a 5.2 oz. transparent pump bottle for $43.00 and is now available at leonorgreyl-usa.com.

Lait Luminescence Bi-phase by Leonor Greyl produces shiny hair that is protected from heat and the sun.

Salon-Inspired

The John Frieda Full Repair collection

John Frieda has debuted new hair products that treat hair at home as well as in a salon. John Frieda Full Repair is a collection, which specifically addresses short broken hairs, flyaways and damaged ends. It includes a shampoo, conditioner, deep treatments and stylers. John Frieda 3-Day Straight is a heat-activated, semi-permanent styling spray for coarse, unmanageable curls or waves. John Frieda Sheer Blonde Go Blonder Spray gradually lightens hair in between salon visits. John Frieda Luxurious Volume Anytime Volume Refresher is a dry shampoo that gives hair a pick-me-up of volume and freshness. The John Frieda hair products range in price from $6.50 to $9.99 and are available now at CVS/pharmacy, Target, ULTA and at drugstore.com. BF M AY 2 0 1 1 /

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MAKING SALES

ARCADE’S GROWTH SPURT (continued from page 26)

(continued from page 39)

production resources, will develop, produce and deliver cosmetic, fragrance and beauty care sampling solutions to its customers in the region as well as regional and local companies. To lead Arcade LatAm, Jérôme Massei has been tapped to be Senior Vice President, General Manager. Also serving Arcade LatAm are Fabio Navarro as Sales Manager and Daniel Silveira as Director, Finance and The Scentalker™ is a take-away, mini scent strip. Administration. “The creation of Arcade LatAm offers significant growth opportunity in one of the fastest expanding fragrance and cosmetic markets in the world. Through our regional service and in-market expertise,” Ms. Leipman-Yale affirmed, “Arcade can offer superior sampling solutions for our clients’ marketing needs.” To serve their customers in China, Arcade is finalizing their base of operations in Beijing. She advises, “Stay tuned.” The third pillar is establishing new capabilities. Arcade just recently completed the acquisition of Color Optics, Inc., a specialized packaging provider serving the cosmetic and consumer products industries with highly decorated packaging solutions. This fulfills the third point in Ms. Leipman-Yale’s mission of bringing new capabilities to Arcade. “We are very excited about the complementary design and production capabilities Color Optics will bring to Arcade, allowing it to continue to evolve in its offering of fully integrated and innovative marketing programs for its clients,” she declared. “With this acquisition, we now have turn-key capabilities.” With a goal of enabling Arcade’s clients to supply pre-purchase sampling any way they choose, Ms. LeipmanYale has made social networking and e-commerce the all important fourth pillar in her strategy. The Arcade Interactive Group was formed to give strategic business development solutions using product trial “iSampling” for fragrance, cosmetic and beauty brands. Its primary focus supports a marketer’s social media, online and mobile platforms, driving brand awareness, brand engagement, product trial and registration. This turn-key operation can deliver samples over the Internet in much less time than was previously required. For example, consumers can go to a landing page and, five to seven days later, a sample is delivered. Arcade’s intent, Ms. Leipman-Yale said, “is to grow and address as many needs of our customers as possible.” BF M AY 2 0 1 1 /

Ivan and Carmen say one secret to their success is encouraging leadership in those they bring on board. “We make friends easily, but we don’t carry people,” said Carmen. “We prepare the groundwork and supply the tools to support and educate.”

Lynn Field Amway Independent Business Owner Locust Grove, Virginia As the recession persists, Lynn Field finds that “supplementing current income by becoming an Amway Independent Business Owner is a great option [for achieving job Lynn and Tim Field security].” To increase retail sales in their group, the couple runs ARTISTRY® skincare clinics and emphasizes sampling. “It’s simple: give samples, follow up, and take the order!” said Lynn. As new parents, Tim and Lynn say they love working at home and the flexibility it offers. They share the peace of mind that they have chosen not to rush back to the workplace but stay at home with their new baby.

Susie Eng Amway Independent Business Owner Surrey, British Columbia Susie Eng loves being in control of her schedule and finds that her Amway business of 21 years helps Susie and Fenton Eng achieve a better balance between work and family. “I love the challenge and flexibility of owning my own business while raising our three kids: Talissa, Ethan, and Dylan.” ARTISTRY® skincare and cosmetics are her favorites. She calls herself a “TIME DEFIANCE® girl” and regularly hosts Beauty Breaks to increase retail sales. “We pamper ourselves and get better acquainted with each other and these excellent products. It’s important to have fun with your business,” said Susie. BF

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AT-COUNTER

Philippines-based VMV Hypoallergenics ™ recently opened its first North American store in New York City’s Flatiron District. VMV Hypoallergenics™, founded by Dermatologist Dr. Vermén M. Verallo-Rowell in 1979, offers hypoallergenic cosmeceuticals, skincare, personal care and cosmetics, which have their hypoallergenicity validated with a proprietary rating system. VMV Hypoallergenics™ products are showcased in the brand’s new, freestanding space in Manhattan.

Reggie Wells’ Beautiful Mission

Reggie Wells

The 1,700 square-foot US flagship store was designed by The Royal Promotion Group. “We took cues from the heritage of the family-owned brand and its global positioning,” explained Bruce Teitelbaum, President of The Royal Promotion Group. “We combined modern contemporary design elements with a country style. Features such as distressed wood floors and French country doors are balanced with polished, stainless steel counter tops.”

VMV Hypoallergenics™’ Juan Pablo Bertotto and CC Verallo-Rowell (2nd r.) with The Royal Promotion Group’s Kerstin VomHagen and Bruce Teitelbaum

The magnetized signage and headings lining the top of the space provide easy-accessed information for customers. VMV Hypoallergenics™’ team will re-planogram the store seasonally. The walls are lined with display cases, which reveal VMV Hypoallergenics™ apothecary-style tubes and bottles. Customers can play with products as they navigate the space. There is a lounge made to resemble a living room for special events. Two treatment rooms offer all the amenities for professional, customized services. Kerstin VomHagen, Design Director of The Royal Promotion Group and supervisor of the VMV Hypoallergenics™ project pointed out that a little putting green offers entertainment for those not shopping. And, a children’s play area keeps kids amused while parents are pampered. BF M AY 2 0 1 1 /

makeupartist ofthemonth

“My passion in life is to make women more beautiful,” declared Reggie Wells, the widely acclaimed celebrity Makeup Artist and the man behind the face of Oprah Winfrey for more than 20 years. Mr. Wells, a former secondary school Art Teacher, is an Emmy Award-winning Makeup Artist with over 30 years of experience. He also authored the book Face Painting, in which he reveals many of the beauty secrets he has picked up throughout his career. In addition to perfecting Ms. Winfrey’s face on over 100 O, The Oprah Magazine covers, Mr. Wells has worked on many famous faces, including Beyoncé, Aretha Franklin, Michelle Obama, Brooke Shields and Halle Berry. He has also been featured in publications like Essence, Glamour, Life, Time and Vogue. Recently, Mr. Wells developed an innovative product for hissyfit ® , the Clockpot, which was influenced by his techniques and methods. After years of daily studio duties, exhilarating cover shoots and millions of brush strokes on famous faces, Mr. Wells believed it was now time to bring his expertise to hissyfit®, a makeup line for every woman. He has used countless products over the years, so Mr. Wells has brought that knowledge to the hissyfit® makeup collection, which brings consumers innovations that will help novices graduate to connoisseurs, and experts transform their approach to makeup. With hissyfit®, Mr. Wells was determined to educate women on the proper way to apply makeup. Education is a key philosophy of hissyfit®, which is one reason he was drawn to the brand. Now, thanks to Mr. Wells’ expertise, hissyfit® is making cosmetics for the everyday woman, giving her confidence to play with makeup and the know-how to look fresh and gorgeous. BF

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