OCTOBER 2011
速
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Beyoncé At Macy’s Beyoncé’s fans thronged Macy’s/Herald Square on September 22 to be the first customers to purchase an exclusive Beyoncé Pulse 4-piece fragrance set for $140.00 and pose in a special photo with the global Superstar.
Photos by www.kenmillerstudios.com
THEBEAUTYBIZ
T
he festive crowd at Manhattan’s PH-D in Dream Downtown throbbed with excitement as they waited on the evening of September 21 to greet Beyoncé Knowles and celebrate her new fragrance, Pulse. Coty Beauty hosted the gala event and brought in media from all over the world to cover the newest scent in the Beyoncé Parfums portfolio. “Pulse makes me feel energized,” declared Beyoncé at the launch party. Saying that she worked really hard on her third fragrance, Beyoncé wants it to bring out the sensuality in every woman. She confided that her pregnancy makes her feel “more empowered than ever with the gift of life inside me.” Beyoncé explained that she expresses herself through her fragrances and fashion. The 16-time Grammy Award-winning icon’s strength and power are communicated in the new Beyoncé Pulse. The juice reflects the Superstar’s energy and femininity with a blend of citrus, floral and gourmand notes anchored by her favorite flower, the orchid. Developed by International Flavors & Fragrances’ Perfumers, Bruno Jovanovic and Loc Dong, the scent opens on a note of pear blossom, blue Curacao accord and frosted bergamot. Its heart of bluebird orchid, peony and midnight blooming jasmine dries Beyoncé Knowles was introduced at the launch party for Beyoncé Pulse down to a base of Madagascar vanilla, musk and by Coty Beauty’s Steve Mormoris. precious woods. The packaging for Beyoncé Pulse was designed by Beyoncé in collaboration with Lance McGregor. The scent is presented in a chrome and blue bottle, which is placed Beyoncé Pulse is classified as an innovative citrus gourmand scent. in a holographic carton in shades of blue and silver. Beyoncé Pulse comes in a 1 oz. Eau de Parfum for $39.00; 1.7 oz., $49.00 and 3.4 oz., $59.00. They are accompanied by a 6.7 oz. Luminous Body Milk for $24.00. The fragrance is available now at select perfumery chains and fine department stores. The promotional campaign for Beyoncé Pulse was photographed by Lionel Gasperini and directed by Jake Nava. It was styled by Joe Zee who selected a dress for the television campaign by Alexandre Vauthier. Along with the television and print campaign, the fragrance will be supported by sampling including millions of scent strips.
Beyoncé greeted her fans at Macy’s/Herald Square.
A young customer is photographed with Beyoncé.
OCTOBER 2011 /
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A launch display at Macy’s/Herald Square for Beyoncé Pulse
/ B E A U T Y FA S H I O N
BF
THEBEAUTYBIZ
Pulse Rate High At Beyoncé’s Fragrance Launch
© Clinique Laboratories, LLC
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OCTOBER 2011 • VOLUME 95 • NUMBER 10
FASHION
www.beautyfashion.com
®
On the cover:
OCTOBER 2011
®
BEAUTY FASHION
BEAUTY
The incredible energy and femininity of Beyoncé are reflected in the 16-time Grammy Award-winning icon’s latest fragrance, Beyoncé Pulse. The scent is a blend of citrus, floral and gourmand notes. It begins on a sparkling top note of pear blossom, bergamot and blue Curacao accord, which blends to a heart of bluebird orchid, midnight blooming jasmine and delicate peony. Beyoncé Pulse is anchored by base notes of Madagascar vanilla, musk and woods. “I believe my music makes women feel strong,” Beyoncé declared, “and Pulse is all about finding that power inside.” An extensive global print and TV campaign starring Beyoncé is featured in over 60 countries along with social media programs through Facebook and Twitter.
4
AT-COUNTER 25
On The Gold Standard Paco Rabanne’s Millions Launch Across The US
THEBEAUTYBIZ 4
Pulse Rate High At Beyoncé’s Fragrance Launch
12
The Beauty Flash
18
Industry Ear
23
Miracle Skin Transformer Acquired By Atlantic Coast Media Group
29
Claudia Lucas Defines New Role At QVC
30
Dermaceutical Laboratories Builds PseudoPharmaceutical Facility For Cosmetic Contract Manufacturing
33
Niche Fragrances In The Spotlight At Elements Showcase
34
Connect. Communicate. Conquer.
37
Looks From The Runway
38
Fusion Brands’ Luxury Fragrance Division Sets Sales Strategies
39
Making Sales Avon And mark. Representatives Share Their Sales Tips For Success
23
24
© 2011 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
OCTOBER 2011 • VOLUME 95 • NUMBER 10
BEAUTY FASHION
®
29
FOREIGNCORRESPONDENTS 44
Impressions From Germany -Heide Kuhn-Winkler
REGIONALCORRESPONDENTS 43
Windy City -Lisa D. Lenoir
THEPARTYSCENE 22
On The Avenue
24
The 27th Annual DreamBall Raises $2.1 Million
30
For Look Good…Feel Better®
THELATESTLAUNCHES 27
Scentertainment
31
Color Coordinates
35
Holiday Gift Sets Part II
40
Skin Deep
42
Looking At His Notes
EVERYMONTH 10
Editorial
12
ComingUp
14
Calendar
38
EDiTORiAL
Give October An Early Treat With fall colors in bloom and a burst of activity in-store, it’s a nice way to start the fourth and final quarter of 2011. I am enthusiastic about business in this ever more important Fall/Holiday season. It is now that we set the tone and focus on our sales objectives as we head into the holidays. An inspiring way to begin is with the ‘launches theater’—in-store promotions—celebrity PAs. Whatever you’re positioning in the market, it all feeds to the consumers’ psyches and how they view our merchandising culture. Let’s keep it proactive and play it with a forward stance, so that we inspire ourselves and our customers as well as make substantial sales increases a reality. Here are some of the launches that will drive excitement at-counter this fall. Sean John Empress…PureDKNY Verbena…Michael Kors Gold…Donna Karan Cashmere Mist Whipped Perfume…Narciso Rodriguez for her in color…live in love… Narciso Rodriguez essence in color…Jean Paul Gaultier Classique ‘Silver My Skin’… Someday by Justin Beiber…I Love New York…New York Amber…Jersey…No19 Poudré… Thierry Mugler Angel Eau de Toilette…Celine Dion Signature…Guess Homme…David Beckham Homme…Beyoncé Pulse…Guess I’m Yours…Heidi Klum Shine…Vera Wang Lovestruck…ck one shock for her…ck forbidden euphoria…ck one shock for him… J’adore Eau de Toilette…Patchouli Imperial …John Varvatos Star USA…Diane by Diane von Furstenberg…BCBGMAXAZRIA…Judith Leiber Topaz…Trésor Midnight Rose…One Million and Lady Million…Violet Blonde…Gorgeous
It’s all about driving the foot traffic in-store. Isn’t it ironic that the man who was the master of the media marketplace—Steve Jobs—also revolutionized retail with the bricks-and-mortar Apple store. Rest in iPeace.
George Ledes President and CEO
OCTOBER 2011 /
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/ B E A U T Y FA S H I O N
FASHION’S NIGHT OUT AT BCBGMAXAZRIA
BCBGMAXAZRIAGROUP’s Lubov and Max Azria
Mr. Azria (c.) with Givaudan’s Stephen Nilsen and New Wave Fragrances’ Zoe Bartels
F
ollowing the showing of the Spring 2012 BCBG MAX AZRIA show on September 8 during New York Fashion Week, the BCBGMAXAZRIA fragrance was the BCBGMAXAZRIAGROUP’s next newsmaker. During Fashion’s Night Out, fashionistas got a preview of the BCBGMAXAZRIAGROUP’s first namesake fragrance at the BCBG store on Manhattan’s Fifth Avenue and 40th Street. Lubov Azria, Chief Creative Officer of the BCBGMAXAZRIAGROUP explained that “We had been thinking about creating this fragrance for many years. We met with New Wave Fragrances and discussed ideas. What evolved is the BCBGMAXAZRIA fragrance.” Ms. Azria acknowledged that determining what was the right juice was “mostly by instinct as are most of the choices we make in life.” She worked with Givaudan’s Per- Mr. Nilsen and Givaudan’s Lauren Bitet fumer Stephen Nilsen. “I told Ste- celebrate the new BCBGMAXAZRIA fragrance. phen I wanted the fragrance to be the first thing a woman puts on in the morning and the last she takes off at night. I wanted it to be so beautiful that the woman wants to keep smelling it over and over. It is like the BCBG woman—feminine and flirty— who wants to enjoy everything in life.” Ms. Azria affirmed that BCBGMAXAZRIA is “for women of all ages.” New Wave Fragrances’ Zoe Bartels, Vice President Marketing and Advertising, explained that more ancillaries will be added next spring including a rollerball. “We are promoting the BCBGMAXAZRIA fragrance with an aggressive ad campaign, significant number of in-store personnel BCBGMAXAZRIAGROUP’s Clifford Pershes with for sampling and an elegant gift-with-purchase.” The scent is being introMs. Azria and Mr. Nilsen duced to customers through vial-on-cards and a deluxe mini that’s a replica of the scent’s elegant flacon. “The gift-with-purchase is a beautiful blush color BCBG bag,” Ms. Bartels added.
NOVEMBER CEW Newsmaker Forum with Avon’s Andrea Jung
Circle of Champions honoring Bath & Body Works’ Camille McDonald ALLURE’s Best of Beauty Awards Skin Sense Award Gala honoring StriVectin’s Melisse Shaban and Bristol-Myers Squibb’s Elliot Sigal
Ms. Bartels and New Wave Fragrances’ Mark Young (2nd r.) join Givaudan’s Kara Thomas and Cathy Torelli (r.) with Morgan Golden (c.)
Ms. Bartels and Ms. Azria are in launch mode for the BCBGMAXAZRIA fragrance.
“The fragrance launched at over 1,000 doors nationwide with international distribution commencing in January 2012. We hope that the BCBGMAXAZRIA scent will blow out of all the doors,” she declared. BF OCTOBER 2011 /
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BEAUTY FASHION
®
PUBLISHER AND EDITOR
212-840-8800 ext. 241 PRESIDENT AND CEO
ext. 234
jledes@beautyfashion.com
ext. 224
GEORGE LEDES
LINDSEY E. ADAMS
ladams@beautyfashion.com
DIRECTORY EDITOR
ext. 248
ADELAIDE P. FARAH
ext. 252
DEBRA DAVIS
JENNIFER DRUCKER
jdrucker@cosmeticworld.com
PHOTOGRAPHER
ddavis@beautyfashion.com
www.beautyfashion.com www.cosmeticworld.com
HOWARD BIEGEL
hbiegel@cosmeticworld.com
ART DIRECTOR
afarah@beautyfashion.com
ADVERTISING DIRECTOR
ext. 245
ASSISTANT EDITOR
gledes@cosmeticworld.com
GROUP EDITORIAL DIRECTOR
ext. 225
JOHN G. LEDES
ERIC MICHELSON
EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246
BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro
(M) (P) (R) (S) (T)
Meeting Press Trip Reception Seminar Trade Show
ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.
OCTOBER 4
Fragrance Foundation Circle of Champions Honoring Bath & Body Works’ Camille McDonald St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755 www.fragrance.org
OCTOBER 11
Skin Cancer Foundation Skin Sense Award Gala Plaza Hotel • NYC 6:00 PM (A) (TA) (212) 725-5176 www.skincancer.org/events
OCTOBER 12
drom Insider’s Secrets Exhibition Party Skylight West • NYC 7:00 PM (R) (IO)
OCTOBER 13
Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 www.wffc.org
OCTOBER 14
Cosmetic Executive Women Achiever Awards Luncheon Honoring Alberto Culver’s Gina Boswell, Dior Beauty’s Lisa Hawkins, L’Oréal USA’s Leslie Marino and Lord & Taylor’s Barbara Zinn-Moore Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org
OCTOBER 18
Fragrance Foundation “Pop Your Cork” Wine & Food Tasting Event City Winery • NYC 6:00 PM (R) (TA) (212) 725-2755 x103 www.fragrance.org
OCTOBER 19 - 21
Luxe Pack Monaco Grimaldi Forum • Monaco (T) www.luxepack.com
OCTOBER 24 - 26
Color Cosmetics Summit Maritim Hotel • Berlin Germany (T) www.eminentmarkets.com
OCTOBER 27
Cosmetic Executive Women Women in Beauty Series: Clinique Panel with Lynne Greene, Agnes Landau and Janet Pardo Harmonie Club • NYC 5:30 PM (R) (S) (TA) Fashion Group International Night of Stars Black Tie Gala Hosted by Simon Doonan Cipriani Wall Street • NYC 6:15 PM (A) (TA) (212) 302-5511 www.fgi.org
NOVEMBER 2
Fragrance Foundation Cocktail Party Celebrating Marc Rosen’s Book Glamour Icons Doubles Club • NYC 6:00 PM (IO) Cosmetic Executive Women Young Executive Committee Cocktails & Connections Leveraging Business Relationships Union Square Ballroom • NYC 6:30 PM (TA) (646) 929-8026 www.cew.org
NOVEMBER 3
Fragrance Foundation Insiders’ Breakfast Hosted by Arcade Marketing’s Debra Leipman-Yale LIM • NYC 8:30 AM Members Only (212) 725-2755 www.fragrance.org OCTOBER 2011 /
14
/ B E A U T Y FA S H I O N
NOVEMBER 7 - 8
Sustainable Cosmetics Summit Hong Kong (T) www.sustainablecosmeticssummit.com
NOVEMBER 7 - 9
ISPA Conference & Expo Mandalay Bay • Las Vegas NV (T)
NOVEMBER 9 - 11
Cosmoprof Asia Hong Kong Convention & Exhibition Centre (T)
NOVEMBER 15
Fragrance Foundation Annual Career Fair Baruch College • NYC (212) 725-2755 www.fragrance.org
NOVEMBER 16
Cosmetic Executive Women Women in Beauty Series - West Coast: A Conversation with Target’s Christina Hennington & Neutrogena’s Susan C. Sweet Fairmont Miramar • Santa Monica CA 6:00 PM (R) (S) (TA) (646) 929-8026 www.cew.org
NOVEMBER 17
Fragrance Foundation State of the Industry Luncheon Harvard Club • NYC 11:30 AM Members Only (S) (212) 725-2755 www.fragrance.org
NOVEMBER 30
Cosmetic Executive Women Women in Beauty Series: The Inside Track on L’Oréal’s Global Growth with Lancôme’s Silvia Galfo, Maybelline New York’s Carolyn Holba and L’Oréal Paris’ Nathalie Kristo Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org
WWW.LAPRAIRIE.COM Š 2011 LA PRAIRIE INC.
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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS
Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673
Marc Rosen marc@mra-nyc.com
France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386
UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk
Australia Andrea Ferrari andrea@esprit-magazine.com.au
Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com
Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065
Spain Julia Rossi juliarossi@hotmail.es
REGIONAL COLUMNISTS
Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com
Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com
San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com
Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com
Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net
Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com
Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com
Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com
Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com
Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com
Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com
Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com
From the lead inventor of Sonicare®, the Clarisonic® Skin Cleansing System uses patented sonic technology to remove more dirt, sebum and makeup than manual cleansing. By removing more impurities each day, skin is softer, smoother and more receptive to products and treatments. Beautiful skin begins with cleaner skin. And cleaner skin begins with Clarisonic. But don’t just take our word, ask a colleague.
Clarisonic.com/professional
Clarisonic is a registered trademark of Pacific Bioscience Laboratories, Inc. Sonicare is a registered trademark of Philips Oral Healthcare Inc., which is not affi liated with PBL or Clarisonic. © 2011 Pacific Bioscience Laboratories, Inc.
Cleanses 6X better than manual cleansing.
Marni’s Consuelo Castiglioni with The Estée Lauder Companies’ Veronique Gabai-Pinsky
THEBEAUTYBIZ
The Estée Lauder Companies Inc. announced that its Aramis and Designer Fragrances division will assume the exclusive worldwide license for the fragrance business of Marni, a Milan-based luxury fashion company founded by Consuelo and Gianni Castiglioni in 1994.
The Procter & Gamble Company (P&G) unveiled three new commitments to touch and improve the lives of millions of families around the world at this year’s Clinton Global Initiative (CGI). Announced in New York at the CGI Annual Meeting, P&G committed to several sustainability initiatives which include working with humanitarian agencies, retail partners and an energy efficiency organization. Through its Travel Retail division, Fragrance Express has partnered with SkyMall to feature fragrances and cosmetics in their in-flight catalogs on 90% of all US domestic flights.
Cosmetic Executive Women has placed a call for submissions for the 2012 Beauty Insiders’ Choice Awards, which include the Beauty Award, for innovative products launched in 2011; the Indie Beauty Award, for independent beauty brands and the Eco Beauty Award for products and product lines that have taken steps towards sustainability. The “Nail Product” category is new to this year’s awards. Entries will be received until October 24, with a late entry deadline of November 18. A recent report by Organic Monitor predicts revenues in the Middle-East for natural cosmetics will expand by about 20% this year. The major drivers of market growth are growing consumer demand for ‘chemically-clean’ cosmetics and expanding distribution.
The Fragrance Foundation announced that the FiFi ® Awards for Technological Breakthrough will be presented at the World Perfumery Congress held from June 12-14 at the MGM Grand at Foxwoods Resort in Mashantucket, CT. The awards will be presented during the closing session on June 14. In addition, the three subcategories for the award have been restructured to better reflect the majority of entries that are submitted. They are Fragrance Creation & Formulation, Fragrance Ingredients and Digital Initiatives.
Richard W. Kunes, Executive Vice President and Chief Financial Officer of The Estée Lauder Companies Inc., plans to retire effective on or about June 30, 2013. Mr. Kunes intends to continue to serve the company as CFO until June 30, 2012 and will continue his relationship with the company as EVP, Senior Advisor to the CEO and work on special projects through June 30, 2013. He has been with the company for 25 years and has spent the last 12 years as CFO.
ULTA Beauty has entered into a multi-year program with Condé Nast. The relationship will combine the shared assets of Condé Nast’s fashion and beauty expertise with ULTA Beauty’s product and service offerings to create an enriched customer experience for ULTA Beauty shoppers.
Unilever announced that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver portfolio, and the Rave brand globally from the Unilever portfolio, to private equity firm Brynwood Partners VI L.P.
Reem Acra and TPR Holdings have signed a worldwide fragrance license for the Reem Acra brand. This will be the first fragrance for the Designer.
Women in Flavor & Fragrance Commerce will be hosting its 2011 Fall Seminar entitled “Leading Edge Solutions in the Flavor & Fragrance Industry” on October 13 at the Saddle Brook Marriott in Saddle Brook, NJ.
A new report from Kline & Company reveals key findings on the booming market for power-operated devices designed for acne elimination, anti-aging treatment and daily cleansing. In At-home Skin Care Devices 2011: U.S. Market Analysis and Opportunities, Kline pegs the market at close to $1 billion at the retail level for 2011, with exceptional growth expected for the next five years.
Luxe Pack Monaco, held from October 19-21 at the Grimaldi Forum, will feature a conference program that includes a discussion moderated by Designer Marc Rosen entitled “Innovation, sustainability, creativity: Buzzwords or Bywords?” on October 20. The panel will feature Sumit Bhasin of P&G Prestige, Henri Renella of Estée Lauder, Gus Bezas of Milbar Labs and Azzi Glasser of Family Three Ltd.
Reem Acra
OCTOBER 2011 /
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/ B E A U T Y FA S H I O N
THEBEAUTYBIZ
INDUSTRY EAR
Avon Products, Inc. has formally opened its new “green” US headquarters, the latest of the company’s facilities to be built under the standards of the Avon Green Building Promise. The US headquarters, located at 777 Third Avenue in New York City, was designed and constructed to the Gold Level standards of the US Green Building Council (USGBC) Leadership in Energy and Environmental Design (LEED®) rating system.
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MATTIFY Oil-free formulation leaves skin with a satin matte finish, absorbs excess sebum, and controls surface shine.
PROTECT With SPF20 and our exclusive ingredient Ecophysalis— an eco-certified natural environmental shield— you don’t have to be afraid of the sun.
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Atlantic_Coast_Media-MST_PP.indd 1
10/11/11 12:04 PM
Just the Numbers
For the fiscal year ended June 30, The Estée Lauder Companies Inc. reported net sales of $8.81 billion, a 13% increase compared with $7.80 billion reported in the prior year.
Designed to make shopping for beauty less complicated, bloom.com provides a new dimension in “social beauty.” The site offers personalized beauty recommendations by allowing viewers to peek into the “beauty cabinets” of other users and read unbiased reviews of those products. L’Oréal Paris has announced a partnership with New York City Dermatologist Gervaise Gerstner M.D., as the brand’s new professional ambassador. Dr. Gerstner will lend her professional insights to product development while affording an expert voice to the consumer seeking skincare advice.
For 2011 second quarter, Limited Brands, Inc. reported second quarter adjusted operating income of $307.0 million compared to operating income of $236.5 million last year. The company’s adjusted net income was $150.7 million compared to $120.6 million last year.
RETAIL SALES: AUGUST 2011 VS 2010
The L’Oréal USA Fellowships For Women In Science award ceremony was held in Washington DC on September 15. This year’s awards recognized and supported 5 female scientists and their work: Dr. Trisha Andrew, Dr. Karlin Bark, Dr. Sasha Devore, Dr. R. Blythe Towal and Dr. Tijana Ivanovic.
Karlin Bark
John Perry, Senior Vice President for P&G Salon Professional Open Lines, has retired from the company after a 33-year career in the salon industry, all of it with Clairol Professional.
SELECT SPECIALTY STORES August 2011
Neiman Marcus Nordstrom Saks Inc.
$250.0 $691.0 $168.0
(in $ millions)
% Change Same-Store Sales %
3.7% 12.4% 5.5%
2.9% 6.7% 6.1%
GENERAL DEPARTMENT STORES August 2011
Bon-Ton Dillard’s Macy’s
% Change Same-Store Sales %
$177.1 $441.7 $1,716.0
(5.4%) 3.0% 4.9%
(4.7%) 4.0% 5.0%
POPULAR DEPARTMENT STORES August 2011
Kohl’s JCPenney TJX Companies
% Change Same-Store Sales %
$1,414.0 $1,374.0 $1,720.0
(0.1%) (4.5%) 4.0%
(1.9%) (1.9%) 1.0%
PERFUMANIA SEPTEMBER AND YEAR TO DATE 2011 RETAIL SALES ($’s in $000’s): FY 2011 Number of Stores, September September Total Retail Sales Year-to-Date September Total Retail Sales
(Decrease) Increase
FY 2010
FY 2009
(Decrease) Increase
344
(6.3%)
367
0.8%
370
$22,670
7.5%
$21,095
7.5%
$19,617
$162,493
9.9%
$147,876
2.6%
$144,074
(Decrease)
September Comparable Store Sales
11.3%
9.3%
(2.5%)
Year-to-Date September Comparable Store Sales
13.1%
2.3%
(7.9%)
In the be-all-and-end-all world of magazines’ September fall fashion previews, Vogue carried the most advertising pages (584.25) and Marie Claire had the biggest percentage gain (+16.71% versus Sept. 2010). Steve Cohn, Editor-in-Chief, Media Industry Newsletter
MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2011. Title
SEPTEMBER 2011
SEPTEMBER 2010
% of Diff.
YTD 2011
YTD 2010
% of Diff.
Allure
114.52
116.61
-1.79
795.39
796.14
-0.09
Cosmopolitan
169.04
146.74
15.20
1,071.82
1,095.81
-2.19
Elle
348.96
375.68
-7.11
1,638.40
1,549.30
5.75
Glamour
231.84
244.64
-5.23
1,101.67
1,130.29
-2.53
Harper’s Bazaar
308.60
301.02
2.52
1,099.55
1,156.76
-4.95
InStyle
403.25
379.02
6.39
1,786.89
1,768.79
1.02
Lucky
184.66
174.82
5.63
782.09
827.40
-5.48
Marie Claire
191.95
164.47
16.71
971.50
906.00
7.23
Vogue
584.25
534.64
9.28
1,864.41
1,724.89
8.09
W
255.03
246.78
3.34
773.90
742.67
4.21
OCTOBER 2011 /
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BF
www.robertpiguetparfums.com
Douglas Hannantâ&#x20AC;&#x2122;s inspiration has created a romantic bouquet that captures the essence of elegance.
Neiman Marcus â&#x20AC;˘ Saks Fifth Avenue
THEPARTYSCENE
THEPARTYSCENE
on the avenue Napoleon Perdis On QVC
Bieber At D&G
On Thursday, August 25, Napoleon Perdis, CEO and Founder of Napoleon Perdis and Napoleon Perdis Makeup Academy, debuted on QVC with exclusive products from his line. “I’m thrilled to be joining the QVC family,” Mr. Perdis affirmed. “It is the home shopping beauty destination.” First on his beauty agenda was making all women— of all ages—understand how they can wear red Napoleon Perdis on the QVC set with Host Lisa Robertson lipstick. The following products sold out during Mr. Perdis’ on-air premiere: Boudoir Mist Spray Foundations/Brush, Luminous Lip Veil and Loose Shimmer Dust, Lady In Red Lip Gloss and Lip Liner Duo. Mr. Perdis has scheduled additional QVC appearances.
P&G Prestige’s Alan Ginsberg, Carolyn Tastad and Don Loftus at the pre-launch of Dolce&Gabbana’s Passion Duo Gloss Fusion Lipstick
Scooter Braun, Brooklyn Decker, Justin Bieber, P. Mallette and Vogue’s Anna Wintour
Dolce&Gabbana’s Passion Duo lipstick had a prelaunch during New York City’s Fashion’s Night Out on September 8. Justin Bieber and Scooter Braun hosted the event along with an A-list of guests as well as tweens swooning to get Mr. Bieber’s autograph on their purchases. A percentage of the proceeds benefited Pencils of Promise.
Bell Ringers
VU-Lin Rouge
ybf’s Stacey Schieffelin (rear center) joined other members of the Count Me In for Women’s Economic Independence group at the New York Stock Exchange
Stacey Schieffelin, Founder and President of ybf (your best friend) and other members of the Count Me In for Women’s Economic Independence group rang the opening bell at the New York Stock Exchange on September 2. Count Me In is a non-profit provider of resources, business education and community support for women entrepreneurs.
Votre Vu’s Ann Brodette, Rebecca Morgan and Harold Zimmerman (c.) with entertainers at VU-Lin Rouge
On Fashion’s Night Out, Votre Vu’s custom Airstream was recreated as VU-Lin Rouge in front of Manhattan’s Soho House. French Can Can girls entertained visitors who (Continued on page 54)
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THEBEAUTYBIZ
Acquired By
Atlantic Coast Media Group Atlantic Coast Media Group (ACMG) announced the acquisition of Sarah McNamara’s Miracle Skin Transformer in August. Miracle Skin Transformer joins ACMG’s established brands, Hydroxatone®, Keranique™, Luminique™ and DNA. Sarah McNamara, Founder of Miracle Skin Transformer, will continue in her role as President of Sarah McNamara Beauty New York (SMBNY). Recently, Beauty Fashion asked Andrew Surwilo, ACMG’s Co-Founder and Co-CEO to comment on the acquisition of Miracle Skin Transformer and how it will fit in with the culture of the company’s other brands. Beauty Fashion: Why is the acquisition of Miracle Skin Transformer a good fit for ACMG? How does SMBNY complement the other ACMG’s Thomas Shipley and Andrew Surwilo (r.) with SMBNY’s Sarah McNamara lines in your portfolio? Andrew Surwilo: We see Miracle Skin Transformer as the perfect complement to our suite of prestigious brands. And with Sarah’s experience and entrepreneurial spirit we see it as a perfect match. Also, the corporate philosophy and culture of our two companies are uniquely suited to each other. BF: Will you maintain the current distribution for SMBNY or extend its reach globally? AS: We believe this is going to be a dominant global brand over the next three years. At present, we are very pleased with our relationship with Sephora and believe it’s the right place to debut such an amazing line before going bigger. BF: Will the Hydroxatone®, Keranique™, Luminique™ and DNA lines be combined with Miracle Skin Transformer’s SKUs at points of sale or kept separate? AS: All of our brands have distinct technology, so I don’t see any merging or combination of any of our existing brands. Each brand is designed to stand on its own. BF: Do you plan to promote SMBNY with a program that is similar to what you executed for growing your other lines? AS: The offer model will be different, but the multi-channel approach and dominant media engine will certainly be the fuel for SMBNY’s continued success. BF: How will SMBNY’s portfolio aid you in gaining good space and location for your lines in-store? AS: We believe that SMBNY is its own class of product complementary to our existing lines, which were created to make lives easier. Today’s woman is expected to do it all and be it all, and the SMBNY line does just that. BF: Will R&D for Miracle Skin Transformer’s products be combined with product development for the other ACMG lines? AS: We certainly will develop the lines in-house with our R&D team. However, each brand has its own story, and the technologies, which make our products efficacious, are quite different brand to brand. BF: How do you plan to grow SMBNY? AS: We have a best-in-class social media team and a media and marketing engine, which will promote brand awareness in almost every media marketing channel today. But first and foremost, we will continue to deliver world class products. BF: Please describe Sarah McNamara’s new role as President of SMBNY. AS: As President of SMBNY, Sarah will provide the strategic leadership for the brand, the insight into product development and be the active voice for SMBNY. BF OCTOBER 2011 /
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Miracle Skin Transformer
THEPARTYSCENE
®
O
n September 22, the American Cancer Society and the Personal Care Products Council (PCPC) Foundation joined together to host the 2011 DreamBall at Cipriani 42nd Street in New York City. The event, founded by Beauty Fashion’s John G. Ledes, is the primary source of funding for the Look Good…Feel Better® (LGFB) program. LGFB is a free, non-medical, brand-neutral resource created to aid cancer patients as they undergo chemotherapy, radiation and other forms of treatment by providing the essential tools and guidance to improve outward appearances. The program’s mission is to restore confidence, allowing patients to better cope with their treatment and recovery. LGFB has offered workshops to over 750,000 women in the US and to more than 1.2 million people worldwide. In total, the 2011 DreamBall raised a remarkable $2.1 million to benefit LGFB, including additional contributions raised that evening. Hosted by television personality and Chef Giada De Laurentiis, the DreamBall honored Linda Wells, Editor-in-Chief of Allure, and Jonathan Zrihen, President and CEO of Clarins Groupe North America. The honorees were recognized for their leadership and significant involvement within the industry. Ms. Wells recently attended a LGFB clinic that allowed her to experience beauty in a new way. “As the women opened their LGFB boxes [containing cosmetics], the boxes seemed as if they held a cure, and for some they did. LGFB raises hope and The 2011 DreamBall honorees restores confidence. It was the best ‘before and after’ I’ve ever witnessed.” Upon Clarins’ Jonathan Zrihen and Linda Wells (r.) with the accepting his honor, Mr. Zrihen stated, “The concept of LGFB is at the core of the Allure’s 2011 DreamGirl Shannon Miller beauty industry; no other industry is better at making women feel more beautiful. LGFB is our calling.” This year’s DreamGirl was Olympic Gold Medalist Shannon Miller. She was diagnosed with Stage 1a ovarian cancer in January of 2011. After the successful removal of the tumor, Ms. Miller faced 9 weeks of preventative chemotherapy which she approached with her athlete’s mentality as if she were preparing for competition. Ms. Miller noted how closely self image was tied to her well-being and the role it played in the healing process. She affirmed, “LGFB transforms signs of sickness into signs of life.” Ms. Miller concluded with a plea to the audience, “Make your health a priority. Do not delay; do not reschedule; early detection saves lives.”
Condé Nast’s Lucille Duran, Mr. Zrihen and Ms. Wells join LVMH’s Pamela Baxter and Terry Darland (r.) with Elizabeth Arden’s Art Spiro
PCPC’s Lezlee Westine and Louanne Roark (2nd r.) OMD’s Alan Cohen with Coty’s George Cleary with Mr. Zrihen, Ms. Wells and American Cancer and Rick Goldberg Society’s Don Distasio
Lord & Taylor’s Lauren Levin and Barbara Zinn-Moore with Vogue’s Toria Garrett
Mane’s Tony Cannone and Jim Krivda (r.) with Fresh’s Doreen Hodel and Studio MC2’s Maria Corbiscello OCTOBER 2011 /
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L’Oréal USA’s Kelly Thompson and Carol Hamilton with Real Simple’s Didi Gluck
(Continued on page 45)
THEPARTYSCENE
The 27th Annual DreamBall Raises $2.1 Million For Look Good…Feel Better
Paco Rabanne’s One Million and Lady Million have launched at key urban centers across America. PUIG USA debuted the fragrances in New York City on September 30 with their selected distribution at Macy’s and Sephora. Didier Maine de Biran, Regional Vice President of PUIG NORTH AMERICA and General Manager of PUIG USA, shared “For the launch of Paco Rabanne One Million and Lady Million in Macy’s, we thought it would be important to dare to experiment with something different while being innovative in our promotional approach with this launch. Customers nowadays seem to be receptive to products that surprise them while being entertained. The original universe/concept of ‘One Million’ allows us to translate to our customers the true lifestyle of this brand, which is an expression of being rich, powerful, famous, desired and envied—you are your own celebrity!” “More than fragrances,” Mr. Maine de Biran continued, “One Million and Lady Million PUIG’s Didier Maine de Biran provide an emotional connection with our customers of being on top of the world.” One Million was created by Givaudan’s Perfumers Christophe Raynaud, Olivier Pescheux and Michel Girard. It opens with a mix of grapefruit, mint and blood mandarin, which blends to a middle note of rose absolute, cinnamon and spicy notes. The drydown is a striking contrast of leather, white wood, amber and Indonesian patchouli essences. Noé Duchaufour-Lawrance has struck gold with his design of the flacon with One Million engraved on the front. The gold ingot-shaped bottle becomes an object of desire. One Million comes in a 1.7 oz. Eau de Toilette for $53.00 and 3.4 oz., $70.00. The collection also includes a 3.4 oz. After Shave Lotion for $48.00; 2.5 oz. Aftershave Balm, $36.00 and a Deodorant Stick,$22.00.
Armored truck carries precious cargo of Paco Rabanne One Million and Lady Million
Motorcycle escorts flank Mr. Maine de Biran (2nd r.) with PUIG’s Beth Carr, Vanita Sabnani, Emmanuelle Mahaud and Raquel Edery.
‘Celebrity Couple’ One Million and Lady Million stop to greet their fans.
Motorcycles lead the Paco Rabanne One Million and Lady Million entourage.
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One Million showcases Paco Rabanne Lady Million.
The golden treasure of Paco Rabanne One Million and Lady Million is stashed in the armored truck.
AT-COUNTER
AT-COUNTER
Paco Rabanne’s Millions Launch Across The US
O N T H E G O L D S TA N D A R D The Lady Million fragrance was developed by International Flavors & Fragrances’ Perfumers Anne Flipo, Béatrice Piquet and Dominique Ropion. The vibrant and sensual scent begins on a top note of bitter orange, neroli and raspberry. Its heart of orange blossom, Arabian jasmine and gardenia is based on patchouli, honey and amber. The fragrance, presented in a multi-faceted flacon, is also designed by Mr. Duchaufour-Lawrance. It is topped with a gilded metal cap. The Lady Million Eau de Parfum Spray is priced at $48.00 for 1 oz.; 1.7 oz., $65.00 and 2.7 oz., $88.00. Shower Gel in 2.5 oz. and Body Lotion in Celebrity watchers crowd the departing van carry- 2.5 oz. are priced at $45.00 and $40.00 respectively. ing the Million couple to their next destination. “After debriefing Luxe Event Euro RSCG Worldwide [about the launch of One Million and Lady Million],” Mr. Maine de Biran confided, “we came out with this retail entertainment concept of something very precious to be delivered to the stores by an impressive gold armored trucks escorted by two golden Harley Davidsons. To add even more excitement into the event, two young and attractive actors pretending to be Lady Million and One Million man perform outside the store next to the armored truck with paparazzi. Of course,” he continued, “while the performance is being executed, samples of both fragrances One Million and Lady Million will be distributed for the public.”
Lady Million and One Million make their red carpet entrance.
A security detail escorts One Million and Lady Million Security holds ‘gold bullion’ of One Million and inside Macy’s/Herald Square. Lady Million as Lady Million and One Million showcase the fragrances in Macy’s Fragrance Department.
One Million, Macy’s Ricardo Fondeur and Lady Million
Security bookends One Million with Macy’s Blanche Norona and Lady Million
“We thought it would be important to coordinate this event outside of the stores in order to capture the attention of the public. It is a fun and inspiring event that we wanted to share in the street without restrictions and boundaries.” Mr. Maine de Biran informed, “We have created synergies between our retail partners and
PUIG to bring people from the street to the fragrance counters. This event, coordinated with our two selected partners, Macy’s and Sephora, is designed to generate awareness and excitement behind the brand. I believe this is most innovative. So far, we are experiencing great retail results in both accounts.” “We plan to produce more of this retailtainment in-store in the future. If the public reacts positively to this event,” he Security displays Paco Rabanne Photographers crowd Lady Million and One Million as security leads them to their van. explained, “we would like to extend this One Million. experience next year by offering a sort of annual ‘rendezvous’ with new creative and daring ideas and executions— maybe next year during New York Fashion Week. Why not?” BF OCTOBER 2011 /
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Dance Class Betsey Johnson’s career has ranged from dancer to fashion Designer, and both of her professions created the theme of her newest scent, Too Too. Ms. Johnson refers to her style as “take a leotard, and then add a skirt,” and that phrase links to her fragrance. Florence Bagneris, an Account Manager at Firmenich, informed that Ms. Johnson was very involved in the development of Too Too with Firmenich’s Perfumer Ilias Ermenedis. “Betsey wanted a fragrance that could be worn by any woman 12 to 87. She is all about energy, passion, fun and edginess, and Too Too is Red Bull in a fragrance.” Betsey Johnson Too Too, offered by Inter Parfums, is a blend of sweet passion fruit, sparkling mandarins, ginger and strawberry leaves with jasmine, Bulgarian rose, patchouli, sandalwood and vanilla. The juice is presented in a flacon inspired by a treasured ornament purchased by Ms. Johnson in Woodstock, New York many years ago. The bottle is decorated in a bold pink and black decanter covered with flowers and tulle. A round, weighted bottom balances a sleek, sexy torso laced up and bound with silk. Each bottle is dressed in a full, voluptuous tutu wrapped in an individually namesake Betsey Johnson ribbon. “This is my dream bottle, inspired by Schiaparelli and years of tutus,” Ms. Johnson expressed. The fragrance comes in a 30 ml size for $42.00; 50 ml, $62.00 and 100 ml, $82.00. The collection also includes Body Lotion priced at $28.00; a Rollerball, $18.00 and a Gift Set of a 50 ml Too Too and Body Lotion presented in a train case. It is available now exclusively at Sephora until April 2012 when it will be in department stores and specialty boutiques worldwide. According to Inter Parfums’ Kelly Como, Vice President of Fragrance and Product Development, scented hot pink hair extensions will be a gift-with-purchase. Scent strips will appear in Sephora’s holiday catalogue, and about 200,000 vial-on-cards will sample Betsey Johnson Too Too.
Betsey Johnson reprises her ballet career at the launch of her fragrance Too Too in New York City’s Milk Studios.
Betsey Johnson Too Too conveys a playful, cool and flirtatious spirit.
Feminine Mystique Lubov Azria, Chief Creative Officer at BCBGMAXAZRIAGROUP, has partnered with New Wave Fragrances to create a fragrance that embodies the spirit of the BCBGMAXAZRIA woman. “Lubov challenged us to create a luxurious and trendsetting fragrance in the spirit of BCBGMAXAZRIA,” affirmed New Wave Fragrances’ President, Bryan Feldman. “We worked with rare ingredients such as the orris flower and lily of the valley from the south of France to achieve a sophisticated and precious fragrance jewel.” The juice, developed by Givaudan’s Perfumer Stephen Nilsen in collaboration with Ms. Azria, opens with a mix of wild strawberry, black BCBGMAXAZRIA cherry and kir royale. Its heart of jasmine, lily of the valley, violet and adds a fragrant accessory rose blends to a base of musk, orris and sandalwood. The fragrance is to the company’s readyto-wear fashions.
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FFragrance ragrance is all about a sense of glamour, glamour romance and theater. theater These new scents sc will appeal to those senses and create beautiful experiences for customers.
presented in a pale pink, faceted bottle and is topped by BCBGMAXAZRIA’s iconic butterfly logo transformed into a blooming flower on the cap. BCBGMAXAZRIA comes in a 1.7 oz. size for $55.00 and 3.4 oz., $75.00. They are joined by a 6.7 oz. Shimmering Lotion and 4.5 oz. Perfumed Body Cream for $25.00 and $45.00 respectively. The scent will be sampled with deluxe minis in-store and at fashion shows. There will also be GWPs and gift sets. It is available now at BCBGMAXAZRIA stores, Sephora and major department stores. The promotional image for the BCBGMAXAZRIA fragrance for women
Good As Gold “bebe gold Eau de Parfum is all about the bebe woman’s glamorous side,” declared Inter Parfums’ Director of Marketing, Kristin Spinn.
The bebe brand targets its contemporary apparel and accessories for the modern, sexy and sophisticated woman. Its latest fragrance accessory is bebe gold Eau de Parfum. Takasago’s Senior Perfumer Claudette Belnavis collaborated with Inter Parfums to create the warm, ambery juice. bebe gold is an oriental, woody floral that opens on a top note of pink pepper, kumquat and juniper berries. Its middle note of Egyptian jasmine, everlasting flower and gold orchid is based on a drydown of opoponax, sandalwood and golden amber. The fragrance is presented in a smoky charcoal glass flacon that is drawn from the sensuous curves of the female form and has a gold metal heart debossed with the bebe logo. It is adorned with a removable pavé heart charm. bebe gold Eau de Parfum comes in a .33 oz. size for $12.00; 1.7 oz., $49.50 and 3.4 oz., $65.00. According to Andy Clarke, President of Inter Parfums USA, the “hugely successful global launch of the bebe fragrance set up a demand for another bebe scent, so we developed bebe gold.” The fragrance is now distributed in bebe stores. It is being promoted with a sampling program of vial-on-cards and outdoor as well as print advertising. There will be a GWP with a $100.00 purchase.
‘Slave’ To JPG’s Fashion The Jean Paul Gaultier fall CLASSIQUE ‘Silver My Skin’ Collector’s Edition has her attributes stamped directly on her body. The iconic bottle is lacquered in pale metallic pink. The surface is then inscribed with overlapping, superimposed words to create the effect of an optical illusion. The letters, a mix of calligraphy and decorative scrollwork, adorn the torso and reappear on the back of the bottle through a mirror effect. The fine lace outlining CLASSIQUE’s corset opens up a glimpse of the fragrance inside the flacon. CLASSIQUE’s bottle is placed in the iconic metal can, which features an interplay of typography and scroll motifs that exalt the more corporeal aspects of the presentation. The CLASSIQUE juice is a sexy and sensual blend of rose, neroli and jasmine with a spicy touch of ginger. The fragrance is enriched with vanilla and woody notes. CLASSIQUE ‘Silver My Skin’ Collector’s Edition Eau de Toilette Spray comes in a 3.3 oz. size for $90.00. It is available now exclusively at Macy’s. (Continued on page 47) OCTOBER 2011 /
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Jean Paul Gaultier ‘Silver My Skin’ Collector’s Edition has the words “Sexy, Sensual, Carnal and Dominating” inscribed on her body.
THEBEAUTYBIZ
Beauty Fashion met with Claudia Lucas recently to learn about her new role as Director of Beauty Merchandising at QVC, one of the world’s largest multimedia retailers. Ms. Lucas has formerly served in merchandising leadership positions at leading retailers both in the UK and the US.
QVC’s Claudia Lucas
Beauty Fashion: In transitioning from a bricks-and-mortar retailer to TV shopping, what are the differences? Similarities? Claudia Lucas: In bricks-and-mortar retail, you tend to look at the full assortment of the brand and how you deliver it in-store. When you are in multimedia retailing either in television or online, it’s much more of an edited process. You look at item by item, one at a time. QVC doesn’t typically present single products. We tend to look at creating special configurations or pairing of products together, because we have the ability to tell the story and take [the customer] from one step to the next. That is the biggest difference. The similarity is that you are still a retailer. You are still selling a product, but doing it through a different medium and focusing on telling the story. It brings the credibility of the brand to the customer and also provides education [about products].
BF: What beauty categories are particularly effective on TV? What products might be more problematic, such as fragrance? CL: With skincare, we are able to really demonstrate the benefits of the products, the ingredients and what the product will deliver. With color cosmetics and hair care, particularly styling products, it’s all about how to get the same effects at home. There is this perception that it is difficult for us to sell fragrance, and I can tell you that is not true. We have a wonderful and very robust fragrance business, particularly with Philosophy. It goes back to storytelling and the credibility behind the product and the brand. It is how we are able to articulate on air and online what the customer can’t personally experience. I use Philosophy’s Founder, Cristina Carlino, as an example of how she was able to tell a great story because it came from her heart. We have been able to have success across all beauty categories. There is nothing that we can’t do. BF: What do you see as the benefits of engaging the customer on TV? CL: Clearly the benefit is our ability to educate the customer on the products, to tell her about what they are going to do and deliver to her. We tell her how to use it and the results she can expect. For example, with color, we can tell her what the product is; demonstrate how to use it and how the colors will look on a certain skin tone. This sets up a high level of confidence when the customer gets the item at home. There is also entertainment involved. I have coined the word, ‘edutainment,’ which is that you are entertaining and educating at the same time. There is a beautiful chemistry between those two aspects. What makes an on-air presentation truly successful is that you are educating and entertaining the customer at the same time. BF: How would you define the current beauty product mix offered on QVC? CL: QVC’s current product mix runs across all beauty categories. We have a competitive skincare business. We also have a robust color cosmetic business and a very good hair care business as well. An expanding area for us right now is hard goods—the devices. (Continued on page 49) OCTOBER 2011 /
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The Clarisonic Plus
THEBEAUTYBIZ
CLAUDIA LUCAS Defines New Role At QVC
THEBEAUTYBIZ
THEBEAUTYBIZ
Builds Pseudo-Pharmaceutical Facility For Cosmetic Contract Manufacturing
T
hree veterans of the cosmetic industry have formed the new Dermaceutical Laboratories, a Division of IFC International. The company has currently completed a state-of-the-art, 100,000 square foot facility in New Jersey to service the beauty industry for the research, development and manufacturing of cosmetic and personal care products. A warehouse located nearby will store components and finished goods. Dermaceutical Laboratories is led by CEO Renato M. Jose, formerly President and CEO of Medicia Inc. and Founder and President of RMJ Laboratories, Inc.; President James Chang and Executive VP Marketing & Product Development Wendy Chang. Although it is more costly to maintain a pseudo-pharmaceutical facility, Mr. Chang believes it positions Dermaceutical Laboratories competitively ahead of other cosmetic contract manufacturers. “The technology we have in the manufacturing and filling of our products is of superior quality.” “What will set us apart is not only our processing technology and on-time delivery of products but new patented ingredients that will be exclusive to Dermaceutical Laboratories,” Ms. Chang affirmed. “We are always looking for new technology and creative collaborations that distance us from the typical, cosmetic contract manufacturers.” The manufacturing facility at Dermaceutical Laboratories will be up and running next month. “We have had a plan in place and ordered state-of-the-art equipment from Germany a year in advance to fulfill our vision plan for this facility,” according to Ms. Chang. Clients will be able to tour the facility later this month. “What they will see,” Mr. Jose explained, “will be a state-of-the-art, vacuum-pressure kettle that is fully automated depending on how you program it. Our batch-filling line will be in a Class 1000 Clean Air Room as well as a Class 100 Clean Air Room,” which he shares is “required for the Dermaceutical Laboratories’ James Chang, manufacturing of pharmaceutical products. It is so clean you could Wendy Chang and Renato Jose even produce eye drops in the space.” According to Mr. Chang, the Research and Development Laboratory is now in operation, and he has begun interviewing potential employees for R&D and manufacturing, “Who we believe to be best suited for the job.” “The R&D lab is equipped with a ‘baby’ version of the same equipment that is used in the manufacturing process. So, whatever we make in the manufacturing facility will have been previously tested 100% in the smaller equipment copy to ensure successful manufacturing scale-up and make sure the product quality is maintained,” Ms. Chang assured. “No one else has the batching equipment we have in the contract filling industry,” Mr. Jose said. “All of it is designed as per our specification and has been custom-made for us. The transfer of technology from the laboratories to the manufacturing process will really be excellent.” He shared that an independent laboratory will do all of the IQ, OQ and Dermaceutical Laboratories’ state-of-the-art vacuum-pressure PQ validation for the facility.” kettle (Continued on page 55) OCTOBER 2011 /
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New cosmetics options add a little color and sparkle to the fall season.
Festive Sparkle The iconic colors of CHANEL—gold, red, beige and black—are a never-ending source of inspiration for Peter Philips, Creative Director of CHANEL Makeup. The latest collection for Holiday 2011, LES SCINTILLANES DE CHANEL, features golden reflections that delicately sculpt the face with light, while eyes and lips shimmer in festive tones. The collection features the LUMIÈRE SCULPTÉE DE CHANEL Highlighting Powder, 1 shade of POUDRE UNIVERSELLE LIBRE Natural Finish Loose Powder and LES TISSAGES DE CHANEL Blush Duo Tweed Effect. For the eyes, 1 shade of LIGNE EXTRÊME Liquid Eye Lines, 2 shades of OMBRE ESSENTIELLE Soft Touch Eyeshadow and 1 palette of OMBRES CONTRASTE DUO Eyeshadow Duo are offered. For the lips, the collection features 2 shades of ROUGE ALLURE Luminous Satin Lip Colour, 1 shade of ROUGE ALLURE LAQUE Luminous Satin Lip Lacquer, 2 shades of LÈVRES SCINTILLANTES Glossimer and 2 shades of ROUGE ALLURE EXTRAIT DE GLOSS Pure Shine Intense Colour Long Wear Lip Gloss. The LES SCINTILLANES DE CHANEL collection ranges in price from $28.40-72.00. 1 shade of LE VERNIS Nail Colour is CHANEL offers a range of colors available and priced at $25.00. with its collection for Holiday 2011, CHANEL also introduces PERFECTION LUMIÈRE Long-Wear Flawless LES SCINTILLANES DE CHANEL. Fluid Makeup SPF 10, setting a new standard in foundation by combining revolutionary technology with modern ingredients to perfect every woman’s complexion. A patented Perfect Light Control complex corrects skin imperfections using hemispherical powders that bounce light to illuminate the skin. A blend of mineral-coated and transparent pigments smoothes and unifies the complexion. Available in 20 shades, it is priced at $55.00. The new products from CHANEL are available at department and specialty stores and on CHANEL.com.
Dior introduces several palettes for the holiday season.
Set For The Holidays
Dior offers several palette options within its Dior Holiday Palette Collection. For the Dior Addict on-the-go, the Dior Deluxe Holiday Palette features the essentials for creating any beauty look. The palette features the Crème de Rose Balm, Diorskin Nude sculpting powder, 1 shade of eyeliner, 3 shades of eyeshadow, 1 shade of lipstick and 1 shade of lip gloss. The palette, also including a Mini Diorshow Iconic Mascara, is priced at $77.00. The Dior Holiday Lip Palette includes 2 shades of lipstick, 1 shade of lip gloss and a hydrating Lip Balm that are housed in a chic tweed case. The Dior Holiday Eye Palette contains 2 shades of eye shadows, 1 shade of eyeliner and a highlighter. A Mini Brush Set is offered in a tweed brush case containing four essential travel-size brushes for foundation, blush, eyes and lips. The sets range in price from $46.00 to $62.00 and can be purchased at Dior Beauty counters nationwide.
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COLOR COORDINATES
COLOR COORDINATES Flawless Coverage Clarins introduces Everlasting Foundation Compact SPF 15, a long-lasting compact foundation with full coverage that offers 15 hours of a flawless complexion combined with SPF 15 protection. It can be applied wet or dry to change the texture and comes packaged in an elegant gold compact for easy touch-ups. The foundation’s high fidelity system allows color pigments to blend into the skin without settling into fine lines or wrinkles. A light optimizing complex combines soft focus pigments with mother of pearl to diffuse and magnify light. Its plant-based micro-patch forms a hydroveil to lock in moisture and create a moisture reservoir to keep skin comfortable all day long, while white tea extract provides anti-oxidants and anti-pollution protection. Available in 8 shades, Everlasting Foundation Compact SPF 15 is priced at $35.00. It can be purchased at Clarins counters nationwide and at clarins.com.
The Everlasting Foundation Compact SPF 15 from Clarins provides 15 hours of flawless wear, radiance, hydration and comfort.
Red Hot
SKUs from the Merle Norman Cosmetics’ Hussy Color Collection
Inspired by The Nethercutt Collection’s award-winning Hussy car, Merle Norman Cosmetics releases the Hussy Color Collection in honor of the brand’s 80th anniversary. The red shade of the car is the foundation for the launch of seven new products. The collection includes the Age Defying Lipcolor, Lip Glaze, Creamy Lipcolor, Lip Polish, Lip Pencil Plus and Age Defying Lipliner. The collection is priced between $14.00 to $15.00. An exclusive OPI Nail Lacquer in the same red shade is also available for the price of $8.50. For Merle Norman Cosmetics Studio locations, visit merlenorman.com.
Baby Doll Lancôme launches Hypnôse Doll Lashes Mascara, a mascara seven years in the making that marries a unique, triple-patented brush technology with a rich, glide-on formula for a “false doll-lash effect.” The foundation behind the lush look of doll lashes is all in the brush. Protected by a trio of patents, Lancôme’s I-Conic Brush is a cone-shaped wand that brushes up lashes with support. A nylon-charged brush smoothly splices through lashes, and a conical tip captures every last lash while homogenously implanted bristles offer ultimate separation so that layering is never clumpy. It is priced at $25.00. To complete the “doll lash” look, Lancôme is launching 3 new Color Design 5 Pan Palettes. The palettes are available for the price of $48.00 each. Hypnôse Doll Lashes Mascara and Color Design 5 Pan Palettes are available at all Lancôme counters nationwide and on lancome-usa.com.
The M·A·C Posh Paradise collection is available until November 10.
In a recent clinical assessment of Hypnôse Doll Lashes Mascara from Lancôme, wearers reported an average increase of 35 percent in the beauty index of color, curvature, density, thickness, length and uniformity of lashes.
Impossibly Posh M·A·C introduces its latest limited-edition collection of hypnotic hues with Posh Paradise. The collection includes 2 shades of Nail Lacquer and 10 shades of Mattene Lipsticks that create a semi-matte lip with an ultra-pure color. 8 shades of pearlized Paint Pots deliver coverage while blending smoothly over the lids. The collection ranges in price from $14.50-17.50. (Continued on page 50) OCTOBER 2011 /
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Members of the fragrance community gathered at Skylight Studios West in New York City on August 15 and 16 for the second edition of Elements Showcase. Nearly doubling in size from the inaugural showcase in January, 80 exhibitors presented their fragrance and skincare brands to 1,600 attendees, which included retail buyers, journalists and fragrance enthusiasts. The Founders of Elements Showcase, Jeffrey Lawson, Frederick Bouchardy and Ulrich Lang, formed the exhibition to depart from the traditional trade show model and cultivate an environment that encourages attendees to explore and interact with the unique brands presented. Architectural firm Reddymade Design developed an attractive, well-lit setting for the showcase that complemented the creativity and craftsmanship of the fragrances.
Anthropologie’s Melissa Green, Susanne Kaufmann’s Bea von Thurn und Taxis, Coty’s Ruth Sutcliffe, Takasago’s Patricia Choux, Douglas Hannant’s Douglas Hannant and Jane Larkworthy of W
The Fragrance Foundation’s Lyn Leigh and Amy Rubin introduced the creation of the latest FiFi® Award for the Best ‘Indie’ Fragrance Brand.
Elements Showcase’s Frederick Bouchardy and Ulrich Lang (r.) with W’s Liz Morina and Ms. Larkworthy
Parlux Fragrance’s Vivian Schlogel and Gerresheimer’s Patrick Etchaubard
Robert Piguet Parfums’ Joseph Garces and Anatole Flahault
FIT’s Virginia Bonofiglio with IFF’s Nicolas Mirzayantz and Veronique Ferval stand near a fragrance installation created by students from the FIT Cosmetics and Fragrance Marketing department.
On August 16, Elements Showcase hosted the ‘Fragrance as Design’ forum moderated by Jane Larkworthy, Beauty Director of W Magazine. Ms. Larkworthy welcomed guests and declared, “It would be an understatement to say the fragrance industry is oversaturated, yet this show is booming in creativity which needs to be encouraged, supported and celebrated.” Offering insight and expertise from various standpoints of the fragrance industry, the panel included Douglas Hannant’s Douglas Hannant, Anthropologie’s Melissa Green, Coty’s Ruth Sutcliffe, Takasago’s Patricia Choux and Susanne Kaufmann’s Bea von Thurn und Taxis. The speakers gave their perspective on finding inspiration, the constructive value of bloggers and the importance of maintaining the brand’s core identity while upholding quality. For Mr. Hannant, quality over quantity—mixed with a little exclusivity—was the key to the successful launch of his premiere fragrance. “My customer wants to stand out—and if she is Bond No. 9’s Laurice Rahme the only one who has it, she likes it even more.” He stated that his fragrances would not appear in mass distribution and took pride in the fact that “there is not enough to go around. The consumer today is looking for something genuine, something precious. The era of mass is over.” Ms. Sutcliffe, who has experience in creating fragrances for the mass market, appreciates and understands niche fragrances while acknowledging that not everyone has the budget for a luxury scent. To achieve scent satisfaction for all, she focuses on the preferences of the brand she is working with while keeping the consumer in mind. “My responsibility is to listen to and analyze the tastes of the brand, Designer or celebrity to ultimately help the consumer feel a connection.” The third edition of Elements Showcase will take place January 30 and 31 in New York City. The Founders announced that future exhibitions will include new product categories in addition to fragrance and skincare. BF OCTOBER 2011 /
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Niche Fragrances In The Spotlight At Elements Showcase
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he Estée Lauder Companies’ 2011 Breast Cancer Awareness (BCA) Campaign kicks off this month with the theme, “TOGETHER. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.” Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies, affirmed, “The new global campaign emphasizes the power of many millions of people joining together around the world with one voice to spread the all-important message of breast health, and that early detection saves lives.” The 2011 campaign was conceived for the second year by James Gager, Senior Vice President, Group Creative Director of M·A·C, La Mer, Jo Malone Worldwide and Antonia Lakis, Vice President of M·A·C Design. The image was shot by Photographer Michael Thompson. Mrs. Lauder launched the BCA Campaign 19 years ago and co-created the Pink Ribbon, its iconic symbol, with SELF Magazine. The color pink was chosen for the ribbon because “pink is the color that represents femininity; it was a natural choice to represent awareness of breast cancer, which The image for the 2011 BCA Campaign affects women so predominantly,” she explained. By 2011, The Estée Lauder Companies and its many brands have distributed close to 115 million Pink Ribbons and millions of information brochures on the importance of breast health worldwide. The BCA Campaign sells Pink Ribbon products—17 products in 2011—through many of The Estée Lauder Companies’ brands, which span all beauty categories, to raise awareness and funds for The Breast Cancer Research Foundation® (BCRF), an independent, not-for-profit organization. The foundation is dedicated to funding breast cancer research and currently supports 172 dedicated researchers around the world. Mrs. Lauder is the Founder and Chairman of BCRF, and The Estée Lauder Estée Lauder Companies’ Companies is its largest corporate donor. About $50 million in contributions The Evelyn Lauder with Elizabeth Hurley, has been raised by The Estée Lauder Companies, its employees globally and from Spokesmodel for Estée Lauder and the BCA Campaign fundraising initiatives through its retail partners.
Harrods in London is one of the approximately 200 global landmarks to be lighted in bright pink for the 12th anniversary year of the BCA Campaign’s Global Landmark Illuminations Initiative. O C T OB OBER 2011 /
The Niagara Falls in Canada in bright pink lights
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A U T Y FAS FA S H IO ION / B E AU
Pure Color Lipstick in Bitten Fig. Double Wear Eye Looks That Last
Part II
Give the gift of scent with this trio that features a 1 oz. Eau de Parfum Spray, 3.4 oz. Body Lotion and .16 oz. Eau de Parfum Spray. The set is priced at $58.50. pleasures pleasures To Go
Anti-Wrinkle Complex, 1.7 oz. Revitalizing Microdermabrasion and two AA batteries. PERFUMANIA Celebrity Fragrance Gift Set
Pen Pals
H liday Gift Sets
THELATESTLAUNCHES
Beautiful Eau de Parfum Spray, .14 oz. Pure White Linen Eau de Parfum Spray and .14 oz. Sensuous Eau de Parfum Spray.
This fragrant trio includes a .2 oz. Beautiful Eau de Parfum Roller Ball, .2 oz. pleasures Eau de Parfum Roller Ball and .2 oz. Sensuous Eau de Parfum Roller Ball. It is priced at $42.50.
This trio includes the Double Wear Zero Smudge Lengthening Mascara in Black, Double Wear Stay-in-Place 4” Eye Pencil in Onyx and Lash Primer Plus Full Treatment Formula. It is priced at $25.00. Luxurious Lash Looks
This limited-edition set features 21 1 oz. celebrity fragrances. Housed in a rhinestone-studded cylinder box, the collection is priced at $500.00.
Pure Color Gloss To Go The Executive Collection For the pleasures lover on your list, this collection includes a 1.7 oz. Eau de Parfum Spray, 3.4 oz. Body Lotion and .14 oz. Eau de Parfum Spray. It is priced at $62.50. Sensuous Nude
This set features six Pure Color Glosses: Sugar Rush, Pink Innocence, Wired Copper, Raspberry Pop, Star Ruby and Plum Divine— packaged for gifting and priced at $32.50. Pure Color Lipstick Luxuries
ATLANTIC COAST MEDIA GROUP Hydroxatone® Facial Rejuvenation System
This intimate duo is the perfect gift of luxury, featuring a 1.7 oz. Eau de Parfum Spray and .17 oz. Atomizer. It is priced at $65.00. Fragrance Treasures
For the price of $35.00, this collection includes a .14 oz. pleasures Eau de Parfum Spray, .16 oz.
For the price of $27.50, this set offers four promotional-sized Sumptuous Mascaras: Sumptuous Bold Volume Lifting Mascara in Black, Sumptuous Extreme Bold Volume Lifting Mascara in Extreme Black, Sumptuous Color Bold Volume Lifting Mascara in Sapphire and Sumptuous Bold Volume Lifting Mascara in Amethyst.
For $37.50, this collection includes five full-size Pure Color Lipsticks: Pure Color Crystal Lipstick in Tiramisu, Pure Color Crystal Lipstick in Wild Orchid, Pure Color Lipstick in Sunstone, Pure Color Crystal Lipstick in Rose Envy and OCTOBER 2011 /
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For the price of $85.00, this collection includes a 2-speed Facial Cleansing Tool with two applicators,1 oz. Hydroxatone® AM/PM
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Give him an encyclopedia of fragrance options this holiday season with 20 1 oz. men’s designer fragrances in a handsome carrying case. This set is priced at $500.00. AHAVA Shoshanna for AHAVA
This bold travel case contains a 3.4 oz. Mineral Body Lotion, 3.4 oz. Mineral Hand Cream, and .68 oz. Dermud Enriched Foot Cream. The set is priced at $35.00, a value of $60.00.
THELATESTLAUNCHES
ESTÉE LAUDER Beautiful Beautiful To Go
H liday Gift Sets Salt Wands Priced at $10.00 each, three 6.4 oz. limitededition giftable wands contain 100% pure Dead Sea salt and are scented with key ingredients that relate to signature AHAVA products. E.L.F Brush Collection
Part II
Shower Gel, 8 oz. Body Lotion, 8 oz. Fragrance Mist, 2.5 oz. Eau de Toilette, 10 oz. Bubble Bath, 8 oz. Shimmer Mist and the limited-edition 6.7 oz. Shimmer & Shea Select-A-Shimmer—ranging in price between $10.5029.50. RÉVIVE Limited Edition Artbox 9
Priced at $10.00, this full spectrum collection includes ten makeup brushes. 100 Piece Eyeshadow Palette
This palette features a wide range of shadow colors to accentuate all skin tones. It is available for the price of $24.00. BATH & BODY WORKS Slatkin & Co. Merry Mistletoe Collection Classic, holidayscented candles will inspire the first kiss under the mistletoe. Available in three scents and in three sizes, the candles are priced from $3.50-19.50. Signature Collection Be Enchanted A sparkling scent to ring in the holidays, Be Enchanted is available in a 10 oz.
The 9th annual Artbox collection contains a 2 oz. Moisturizing Renewal Cream, 2 oz. Sensitif™ Cellular Repair Cream SPF 15, 2.5 oz. Fermitif Neck Renewal Cream SPF 15, .5 oz. Moisturizing Renewal Eye Cream and .5 oz. Eye Renewal Cream—all in a lacquered wood keepsake box. A $700.00 value, this set is priced at $555.00. INTER PARFUMS bebe gold bebe gold gift set 2011
For the price of $69.00, this set includes a 3.4 oz. Eau de Parfum, 2.5 oz. Limited Edition Shimmer Body Lotion, Reversible Sequin Cosmetic Bag and a Pavé Heart Charm.
enhance the skin’s natural light, it features 5 pressed powder shades: Alexandrite, Diamond, Fire Opal, Padparadscha and Star Ruby. The smooth velvety texture of the powder, which includes Jewel Pearl and Jewel Skin Powder, promotes a radiant finish. This palette retails for $125.00. BOSCIA Pore Essentials Kit This kit contains three mini versions of bestselling boscia black products: the 1 oz. Luminizing Black Mask, .34 oz. No Pores No Shine T-Zone Treatment and 3 Pore Purifying Black Strips. Priced at $25.00, this set has a value of $33.00. FALIC FASHION GROUP Perry Ellis Love 2011 Fall 3-Piece Gift Set
Perry Ellis Reserve For Women 2011 Fall 4-Piece Gift Set
Indulge her with a fragrance that evokes the sense of total harmony with this set that includes a 3.4 oz. Eau de Parfum Spray, .25 oz. Eau de Parfum Spray, 3 oz. Body Lotion and 3 oz. Shower Gel. Priced at $65.00, this set has a value of $102.00. Perry Ellis Night 2011 Fall 3-Piece Gift Set
Give the man in your life a sophisticated gift that he can enjoy all year long. Receive a 3.4 oz. Eau de Toilette Spray, 3 oz. After Shave Balm and 2.75 oz. Deodorant Stick. A $90.00 value, this set is priced at $60.00.
Treat the one you love to this fragrant trio that features a 3.4 oz. Eau de Parfum Spray, 3 oz. Body Lotion and 3 oz. Shower Gel. For the price of $65.00, this set is a $95.00 value.
Perry Ellis 18 Intense 2011 Fall 4-Piece Gift Set
Perry Ellis 18 Sensual 2011 Fall 4-Piece Gift Set
This gift box contains a 3.4 oz. Eau de Toilette Spray, 3 oz. After Shave Balm, 2.75 oz. Deodorant Stick and .25 oz. Eau de Toilette Spray. A $90.00 value, this set is priced at $55.00. BF
CLÉ DE PEAU BEAUTÉ Limited Edition Vintage Palette III Inspired by rare vintage jewelry and intended to OCTOBER 2011 /
For the price of $65.00 (a $102.00 value), receive a 3.4 oz. Eau de Parfum Spray, .25 oz. Eau de Parfum Spray, 3 oz. Body Lotion and 3 oz. Shower Gel.
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Marc by Marc Jacobs
Beauty Fashion discovered the latest beauty looks from leading Designers backstage during New York Fashion Week Spring 2012. Betsey Johnson
Kristiina Wilson, kristiinawilson.com
Narciso Rodriguez
Shiseido Artistic Director Dick Page created a fresh, natural face for Marc by Marc Jacobs to complement the vibrant palette of the collection. For a soft lip, Mr. Page used Shiseido Makeup Perfect Rouge Lipstick in Roseate (RD734) and diffused the color by blotting it with his finger. For the eyes, Shiseido Benefiance Full Correction Lip Treatment was swept across the lids for a glossy effect as lashes were coated with Shiseido Perfect Mascara Full Definition Mascara in Black (BK901).
Charlotte Ronson
For the natural, feminine face at Charlotte Ronson, Sephora PRO Beauty Team Lead Makeup Artist Gilbert Soliz subtly defined eyes using shades of light brown from the Charlotte Ronson All Eye Need Eyeshadow Palette in Henrietta and filled the upper lash line with Make Up For Ever Black Aqua Eyes Pencil in 0L. A coat of Sephora Collection Advanced Lash Booster Mascara in Black and a wash of neutral pink shades from the Sephora Collection Lipstick Palette finished the look.
Offsetting the vivid colors in the collection and in the Model’s hair, Shiseido Artistic Director Dick Page attained a monochromatic face backstage at Narciso Rodriguez by using a fluff brush to diffuse a soft brown, matte cream base, which is being formulated for a forthcoming Shiseido Makeup Shimmering Cream Eye Color, into the upper and lower areas of the eye. Soft, shimmering lips finished the look by blending the same prototype cream base color used on the eyes with Shiseido Makeup Shimmering Rouge Lipstick in Discretion (RD713).
Igniting bombshell glamour backstage at Betsey Johnson, Stila Pro Artist Sarah Lucero for beauty.com, gave each Model bold, runway-ready lips using Long Wear Liquid Lip Color in Petal topped with Dazzling Sparkle Luxe Lip Gloss.
Lela Rose
Alice + Olivia
Inspired by the coral and silver tones in the Lela Rose collection, Tina Turnbow for Bare Escentuals on beauty.com envisioned an “antique, sunny rose” look. To achieve this, Ms. Turnbow created a soft, smoky eye and coated upper and lower lashes with Bare Minerals Flawless Definition Mascara for a doll-like effect. The look was complete with the rosygold hues of Bare Minerals Pretty Amazing Lipcolor in Charisma topped with Bare Minerals 100% Natural Lipgloss in Wild Honey.
A 1960s-inspired garden party was the idyllic setting for the Spring 2012 presentation of Alice + Olivia. Sarah Lucero, Stila Pro Artist for beauty.com, created a shimmering, turquoise cat-eye using the In The Garden Eyeshadow Palette, Electric Sparkle Eye Liner and Stay All Day Liquid Eye Liner in Intense Black.
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LOOKS FROM THE RUNWAY
T
he Fusion Brands Luxury Fragrance Division held its annual sales conference on July 25 through July 28 at the Huntley Hotel/Resort in Santa Monica, California. Dana Kline, President of the Luxury Fragrance Division shared with Beauty Fashion some highlights of the conference and the role her team plays in driving sales of luxury brands. Currently that roster of fragrance brands includes Oscar de la Renta fragrances and the launch of their newest, live in love; ID Beauty’s Diane by Diane von Furstenberg, and Inter Parfums brands’ Betsey Johnson, Nine West, bebe and Paul Smith. “The Luxury Fragrance Division of Fusion Brands Inc. has formed a sales field and sales development structure that sets up statistical data, reporting, analysis of retail sell-through and all of the elements necessary to drive sales,” Ms. Kline explained. “We make sure that all of the tools are right in order to execute the marketing plan. We develop retail, net sales projections, allocations for point-of-sale and promotional items, as well as all parts and pieces needed to ensure success with the retail partners.” The Luxury Fragrance Division’s role is to work closely with the marketing teams to understand what the right channel of distribution is for each brand represented. They make sure that all brands are in the right environment and have longevity in the market. “Environment is very important for long term growth,” Ms. Kline said. “We work in tandem with the marketing management teams, and take on the responsibility of managing the sales Fusion Brands’ Luxury Fragrance Division’s Management Team: (rear) David Price, Cate Johnson, Ali Fadakar, Caroline Smith and structure, its cost and organization.” (front) Dana Kline
In all of this mix, the Luxury Fragrance Division looks at each brand’s image, how to protect and nurture it and, in some cases, create more awareness of the fragrances. “We are the execution experts, and we are fortunate to be working with highly creative companies that are experts in developing quality fragrance brands.” Working closely with their brand partners, the Luxury Fragrance Division determines the sales execution needed and begins planning with the department store Buyers with all retailers in the US. “We provide input and direction with them on promotional items, events, training materials, public relations and dramming programs.” Each brand joins with Ms. Kline and her teams for market week meetings with their retail partners— the Buyers and Divisionals—to shape the public relations and national advertising programs and
Ms. Kline (c.) with Fusion Brands’ Luxury Fragrance Division’s Enrique Ortega and Simeon Kline
OCTOBER 2011 /
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FUSION BRANDS’ Luxury Fragrance Division Sets Sales Strategies
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Avon And mark. Representatives Share Their Sales Tips For Success JUDY MADSEN Independent Avon Representative Senior Executive Unit Leader Salinas, California Growing up as a small town girl on a farm, I learned the importance of hard work and perseverance. After marrying and starting a family of my own, I decided I wanted to teach my kids to have a good work ethic as well. When my daughter needed help with her car payments during her high school years, I decided it was the perfect opportunity to sign us both up as Avon Representatives. I never imagined then that 26 years later, I would be where I am today with my Avon business. Being a direct seller, I find it imperative to get my word out anywhere and everywhere. My outlook on my business is “can do, will do.” When I first joined Avon, I would go door-to-door introducing myself in my neighborhood. After making it into Avon’s prestigious President’s Club my very first year, I decided to branch out my approach and started placing daily ads in my local newspaper. I even opened up a table in a local store in my town. As I watched my business rapidly grow, I soon realized that Avon was perfect for me. I knew I wouldn’t be able to make the earnings that I do now anywhere else. My secret to success lies within how I treat my customers. I live by the quote, “If you help others get what they want, you get what you want too.” I am never too pushy when selling, and I always notify customers of sales and special promotions. My biggest focus as a Representative is making sure my customers feel comfortable. My customers are like my family, and I treat them the way I would like to be treated when making a purchase. I always remember to show off my awards and recognitions when signing new Representatives up so they can see firsthand what they too can achieve with a little hard work! Another major attribute to my successful business is my family’s involvement. My daughter, granddaughter and niece are now part-time Avon Representatives. My son, a loan broker, advises me on my business, and my supportive husband attends meetings and trips with me. The most rewarding aspect of Avon is that I can achieve my dreams without sacrificing time spent with my wonderful family. YESENIA WARD Independent Avon Representative Unit Leader Las Vegas, Nevada Avon has been such a wonderful experience for me. As a stay-at-home mom with two young children, I have found the perfect way to balance time spent with my kids and time spent with adults. Avon has given me the opportunity to go out and talk to people in my neighborhood whom I might never have met. I used to be shy, but now I feel comfortable talking to anyone! Four years ago, I joined Avon because I wanted a way to make a little extra money without sacrificing time spent with my kids. I grew up using my mother’s Avon products, so when I came across the opportunity to sign up as a Representative, I knew it was the right choice for me. It’s so easy to sell something that I use myself, and that I know is reliable. My customers have all heard of Avon and love the brand. This makes selling so simple! When it comes to my marketing strategy, I emphasize the quality of Avon’s products. I have my mother test out new products and give me feedback, which I then pass along to my customers. The skincare products are my top-sellers, so I am always sure to have my mother try out the latest ANEW products. My supportive family is one of the main reasons why I have been so successful with my Avon business. My customers love receiving deliveries from my two little boys and often request it! Not only is my mother my #1 customer, but she is always happy to help me out with finding new customers. By handing out brochures at her workplace, she helps me access new clients every day. In addition, my sister-in-law, mother-in-law and many other family members are some of my best customers. OCTOBER 2011 /
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MAKING SALES
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Replenishing Care Since Mrs. Estée Lauder introduced the first Re-Nutriv creme in 1956, Re-Nutriv has always provided the ultimate in indulgent luxury for skin. Estée Lauder launches a new luxury milestone in Re-Nutriv history with Re-Nutriv Replenishing Comfort Creme that delivers deep hydration, while smoothing, nourishing and fortifying skin against the visible signs of aging. Re-Nutriv Replenishing Comfort Creme instantly nourishes dry, delicate skin with the advanced, botanically-sourced omega3 phyto complex. Comprised of highly refined extracts derived from kamiri seed, camelina sativa seed and bilberry seed, the omega3 phyto complex works to ensure skin cells remain hydrated, healthy and Estée Lauder’s Re-Nutriv Replenishing Comfort Collection supple. Re-Nutriv’s signature Life Re-Newing Molecules™ help to repair, recharge and restore skin for an energized, radiant appearance. The formula also contains phormidium persicinum that delivers reparative and protective benefits to support skin’s energy and function, while EGT, an amino acid and supercharged anti-oxidant, recharges skin’s energy to help skin build its natural reserves of vitality and protection. Laminaria digitata extract helps skin restore its own natural ability to produce energy and encourages optimal skin cell performance. A blend of advanced skin-fortifying ingredients comprised of collagen-boosting vitamin C and potent anti-oxidants helps defend skin against harmful free radical exposure and combines with powerful anti-irritants to help fortify dry and fragile skin for a firmer, less-lined look. Re-Nutriv Replenishing Comfort Creme is available in a 1.7 oz. size priced at $135.00. Re-Nutriv Replenishing Comfort Eye Creme is also part of the Re-Nutriv Replenishing Comfort Collection. The .5 oz. size is priced at $80.00. The Re-Nutriv Replenishing Comfort Collection is available at Estée Lauder counters nationwide and major international airports.
Ultimate Restoration
Shiseido Benefiance NutriPerfect ProFortifying Softener
The products in the Shiseido Future Solution LX line are formulated based on the discovery that damaged, stressed skin contains high levels of a protein, Serpin B3, which accelerates the aging process. Shiseido discovered that Skingenecell 1P both decreased the amount of Serpin B3 in the skin and promoted the production of strong, healthy cells. The new Shiseido Future Solution LX Ultimate Regenerating Serum works to promote optimum skin condition and increase skin’s plumpness, resilience and radiance. The serum amplifies the power of Skingenecell 1P by delivering it in a highly concentrated form using the Shiseido-exclusive Condensed Capsule Technology. Shiseido Future Solution LX Ultimate Regenerating Serum also contains a soft glow powder and premium uji green tea extract. The 30 ml Shiseido Future Solution LX Ultimate Regenerating Serum is priced at $240.00. Shiseido has also launched the latest addition to the Benefiance line. Shiseido Benefiance NutriPerfect Pro-Fortifying Softener was developed to fight the skin’s aging process. The formula was created with the signature ingredient Carnosine DP™, a skin fortifying peptide that occurs naturally in muscle tissue and has anti-aging benefits. Carnosine DP™ boosts the skin’s OCTOBER 2011 /
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Shiseido Future Solution LX Ultimate Regenerating Serum
THELATESTLAUNCHES
The newest skincare solutions aim to preserve, protect and enhance utilizing the latest advancements in skincare technology.
defenses against free radicals to help extend cell life and prevents cellular dysfunction. In addition, essential vitamins B5, C and E support skin function for increased cell vitality. The 150 ml size of the NutriPerfect Pro-Fortifying Softener is priced at $60.00. Shiseido’s products can be purchased nationwide at fine department and specialty stores. Store locations can be found at sca.shiseido.com. They are also available online at macys.com, bloomingdales.com, nordstrom.com, lordandtaylor.com, saks.com, barneys.com, dillards.com and sephora.com.
Plumped and Firmed
Orlane Thermo Lift Firming Care works to firm and plump the skin while redefining the facial contour and lightening dark spots.
Orlane launches Thermo Lift Firming Care, designed to address the loss of firmness and density in the face. Inspired by the latest esthetic dermatology techniques, this reshaping, “lifting” care product imitates lipofilling and thermal skin tightening. The skin is plumped and the facial contour redefined. Orlane Laboratories developed an active ingredient extracted from artemisia to replump the face and restore its density. Artemisia extract stimulates the proliferation of adipocytes, the cells that store fat, to increase their size, which adds volume to the face. A micro-mesh of plant proteins, assembled via biotechnology, creates a continuous and elastic film that smoothes and tightens the skin. Firmness is achieved through tourmaline, which reproduces the heating effect of thermal skin tightening to increase production of collagen. B21 bio-energic anti-aging complex stimulates cellular energy and works to regenerate, smooth, firm and hydrate the skin. Red algae extract exerts a de-pigmenting effect to diminish the appearance of dark spots. The 50 ml jar of Thermo Lift Firming Care is priced at $250.00. It is available at Neiman Marcus.
Youthful Solution Two new products have been added to the Hydroxatone® collection, Liftalyze™ Eye Lifting Serum and Deep Wrinkle Concentrate. Liftalyze™ Eye Lifting Serum targets sagging eyelids, creating a younger, lifted look. The serum instantly reduces the appearance of crow’s feet in the eye area while it hydrates and tightens the skin. The advanced formula works from within the skin, treating the inside and outside eye area immediately on contact and also diminishes the appearance of lines and wrinkles over time. Key ingredients in the formula include moisturizing AcquaCell and Derm SRC, a unique blend of natural plant extracts and skin exfoliators that work to accelerate the skin renewal process. The formula also contains Lavandox for anti-wrinkle results that are visible 24 hours after application. The .5 oz. Liftalyze™ Eye Lifting Serum is priced at $80.00. Deep Wrinkle Concentrate works to visibly reduce the appearance of forehead wrinkles and the deep frown lines around the mouth. The formula fills creases, smoothes away lines and wrinkles as well as enhances firmness and plumpness of the skin. Scientifically blended with Syn®-Ake, HyaCare® Filler CL and Milk Peptide Complex – MPC™, these ingredients address the deep creases and wrinkles that age the face. The .5 oz. size is priced at $70.00. The new Hydroxatone® products are available nationwide at ULTA, beauty.com, Hydroxatone® skinstore.com, dermstore.com, hydroxatone.com and direct-to-consumer. Liftalyze™ Eye
Hydroxatone® Deep Wrinkle Concentrate
Lifting Serum
Inspired Renewal Lancôme introduces Visionnaire [LR 2412 4%] Advanced Skin Corrector, the first skincare product from the brand formulated to recreate the look of beautiful skin by correcting the appearance of wrinkles, pores and texture. In development for 12 years and with 20 international patents protecting it, Visionnaire represents the next generation of Lancôme skincare. (Continued on page 52)
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NOTES
HIS
SIGNATURE SHOCK
ck one shock for him is distributed by Coty Prestige.
Calvin Klein introduces a new scent to its portfolio. ck one shock for him opens on a note of pure freshness with juicy clementine, purple lavender and a crisp cucumber, while the heart pulsates with black pepper and cardamom that is spiced with black basil. A combination of tobacco absolute and ambreine emerges, revealing the skin-like creaminess of cashmeran musk and patchouli for a lasting signature. The clean, modern lines of the ck one signature bottle are interrupted by a bold logo that stands out against uniformity. The bottle is a high gloss lacquered black with the green shock logo spray-painted beneath the white ck one logo. The package features the high gloss black carton embossed with the green shock logo. The advertising campaign evolves the current ck one lifestyle campaign into a nighttime party. CRK Advertising along with Creative Director Fabien Baron, of Baron & Baron, created the concept of emerging Musicians, Models, DJs and Athletes partying in the voyeuristic â&#x20AC;&#x153;ck one box,â&#x20AC;? where neon lights flash and music pumps. Photographed by Steven Meisel, the advertisement features Lara Stone, Aaron Frew, Alice Dellal, Herieth Paul, Ian Mellencamp, Robert Evans, Ruby Aldridge, Sky Ferreira, Tomo Aki Kurata, Viggo Jonason, Xiao Wang and Yuri Pleskun. ck one shock for him is available in a 1.7 oz. Eau de Toilette Pour/Spray priced at $40.00; 3.4 oz., $50.00 and 6.7 oz., $65.00. The collection also features a 5 oz. Body Lotion for $18.00. It is sold at department and specialty stores nationwide.
SPORT TO SCENT David Beckham Homme encapsulates the spirit of David Beckham. Successful and confident, Mr. Beckham is the epitome of masculinity. From his innate soccer talent to his ambitious determination, his sensual new fragrance captures all that makes him unique. Developed by Perfumer Pierre Negrin of Firmenich, David Beckham Homme delivers a refined blend of woody tones enhanced by fresh spice notes. The fragrance opens with an aromatic freshness of citrus, ginger, pine and a hint of fiery pepper. At its heart, a signature fusion of cashmere wood, leather and rosemary creates a rich masculine appeal. The David Beckham Homme is distributed by Coty Beauty. fragrance then finishes with a base of mahogany wood, patchouli and skin musk. David Beckham Homme is available in a .5 oz. size for $17.83; 1 oz., $25.00 and 1.7 oz., $33.00. The range also features a 50 ml After Shave Lotion, 200 ml Hair & Body Wash, 75 ml Deodorant Body Spray, 70g Deodorant Stick and 75 ml DNS. It is available at mass retailers nationwide including Walmart, Walgreens, CVS/pharmacy, Target and Rite Aid. (Continued on page 56)
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THELATESTLAUNCHES
LOOKING AT
JeffSchear.com
FUSION BRANDS ATTENDS ULTA GENERAL MANAGER CONFERENCE
Michigan Avenue’s Susanna Negovan and Dan Uslan stand with a Model (2nd l.) and LVMH’s Jessica Barlow at the Kenzo Flower Tag launch at Bloomingdale’s.
Fusion Brands’ Dana Kline (2nd l.), Caroline Smith (3rd l.) and Greg Black (2nd r.) with Tracey Bregman (4th l.) and members of the ULTA team
JeffSchear.com
REGIONALCORRESPONDENTS
KENZO LAUNCH AT BLOOMINGDALE’S
LVMH’s Sarah Times and Ms. Barlow
In late July, an intimate group of about Kenzo Flower Tag 40 people attended an exclusive event at Bloomingdale’s on Michigan Avenue for the launch of Kenzo Flower Tag. The fragrance’s fruity notes of rhubarb, blackcurrant and mandarin; floral notes of peony, lily of the valley and jasmine and sensual notes of tea note, vanilla and musk, all served as the inspiration for a redsplashed evening. As guests sipped on special red cocktails and champagne as well as savored passed hors d’oeuvres, Models in red dresses graced attendees with scented poppy flowers. Each detail helped to capture the spirit of the fragrance, which is encased in a slender red bottle with an image of a poppy flower on its surface. The event was cohosted by Jessica Barlow, Senior Public Relations Director for LVMH Fragrance Brands, and Susanna Negovan, Editor-in-Chief of Michigan Avenue magazine. “People seemed really excited at the event, and the response [since the launch] has been very positive,” Ms. Barlow noted.
Fusion Brands attended the ULTA General Manager Conference on August 16 in Chicago. Outside of showing Fusion Beauty and CLEAN, the company also presented its latest color and treatment line, Jabot, based on a fictional beauty company featured on The Young & the Restless. Tracey Bregman, star of The Young & the Restless and face of Jabot, was on-hand to meet with ULTA Managers to discuss and demonstrate the products.
ULTA’s Shannon Bennett (2nd r.) with Mr. Black, Ms. Bregman and Ms. Kline
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REGIONALCORRESPONDENTS
WINDY CITY
by Lisa D. Lenoir
FOREIGNCORRESPONDENTS
IMPRESSIONS FROM
GERMANY
by Heide Kuhn Winkler Kuhn-Winkler
Senior Training Manager Ursel Krause, and her colleagues Heike Zils and Franziska Biron von Curland, train the employees of department stores, perfumeries and beauty salons in both theory and practice. In addition to the Shiseido brand, subsidiaries of the Shiseido Company including Carita, Decléor and Serge Lutens are also trained on the premises. Training is available on subjects that include brand philosophy, trends, massage techniques and business knowledge. Fragrance and treatment concept seminars are also offered by the team led by Ms. Krause. “Targeted education and training is one of the most important Shiseido values,” states the motto of the company.
The Shiseido Beauty Academy in Düsseldorf, Germany
Shiseido has long been one of the leading brands in Germany, and with the recent opening of its new Beauty Academy in Düsseldorf, its popularity is projected to increase considerably. Those inside the Shiseido Beauty Academy feel as though they are aboard a luxury liner as the view over the Düsseldorf Media Harbour has sights of passing ships and meadows on the opposite shore. An elegant, understated style meets modern Shiseido’s Ursel Krause elements thoughout the academy, and the building itself is reminiscent of a ship’s bow with its large, slanted windows and its acute angle. Andreas Sistig, Vice President and CEO of Shiseido Deutschland, and his team created a space that restores calm—a perfect setting for learning. The academy is spacious with approximately 520 square feet for concentrated work. Far Eastern and Western approaches are brought into harmony as Asian tradition is combined with modern technology. The academy’s rooms, which feature highly-advanced equipment and natural daylight, create the desire to learn. OCTOBER 2011 /
The classroom, treatment room and makeup room at the Shiseido Beauty Academy
Mr. Sistig and his staff agree that with the inspiring atmosphere and the training by teams of experts, the Shiseido Beauty Academy is where leaders are created. BF
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The 27th Annual DreamBall Raises $2.1 Million For Look Good…Feel Better
®
(continued from page 24)
Givaudan’s Irena Burlakova, Kathleen Cameron and Cathy Torelli (r.) with Ruth Sutcliffe of Coty
P&G’s Walter Geiger, Charlene Patten and Patrice Louvet
Avon’s Isabel Lopes and Eileen Higgins with IFF’s Lorenzo Cavallaro and Julianne Pruett
SGD’s Peter Acerra with his wife Adela
Fusion Brands’ Caroline Pieper- Elizabeth Arden’s Francine Gingras Ahava’s Elana Drell Szyfer with The Vogt with Oscar de la Renta’s and Joel Ronkin (r.) with Ms. Westine Estée Lauder Companies’ Thia Breen Jean Hoehn Zimmerman and Carol Russo
P&G’s Nick Hotham, Kelly Vanasse, Gina Drosos and Brent Miller
Lancôme’s Serge Jureidini with Firmenich’s Honorine Blanc and Theo Spilka join InStyle’s Connie Anne Phillips.
Elizabeth Arden’s Kathy Widmer and Laurie Dowley
Elysée Scientific Cosmetics’ Linda Marshall with Takasago’s Christine Wessel and John Mastrocola
Elizabeth Arden’s Ron Rolleston with Firmenich’s Jerry Vittoria
IFF’s Mehdi Lisi and Yves Cassar (r.) with Ralph Elizabeth Arden’s Scott Lauren Fragrances’ Guillaume de Lesquen and Beattie with his wife Melissa Trudi Loren of The Estée Lauder Companies
Macy’s Linda Levy with American Cancer Society’s Alyzza Ozer and Samantha Ozer
Bloomingdale’s George Konnari with Fusion Brands’ Dana Kline
Condé Nast’s Maria Marino and Bliss’ Mike Indursky with Elizabeth Rose
Fiampack’s Don Langlois with Inter Parfums’ Andy Clarke
Ms. Levy with The Estée Lauder Companies’ The Estée Lauder Companies’ William Nicole Alpino and Susan Naci of Lauder and Ms. Phillips with Time Inc.’s Vanity Fair Paul Caine
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The 27th Annual DreamBall Raises $2.1 Million For Look Good…Feel Better
®
Condé Nast’s Charles Townsend with Mr. Zrihen and Clarins’ Philip Shearer
P&G’s Michaela Ratti and Don Loftus
Golf Digest’s Theresa Seclow Ms. Wells with Mark Consuelos and Kelly Ripa with Lucky’s Mary Zegras
Clarins’ Patricia Labergel, Lionel Uzan and Danyelle Boilard
Clarins’ Tanya Pushkine, Maria Dempsey, Elle’s Anna Araman with Chris Payne of Clarisonic Melissa Barrett and Marc Rosenblum
Givaudan’s Yara Karmiloff and Coty’s Lorrie King
Mr. Gould with Ms. Wells and Mr. Lauder
Arcade Marketing’s Marine Ravera and Diane Crecca with Clarins’ Nancy Tomei
Bloomingdale’s Michael Gould with Lauren Bush and Mr. Shearer
Sephora’s Alison Slater with Christian Dior’s Amanda Baldwin
Mr. Zrihen with his wife Laetitia
PCPC’s John Hurson and CHANEL’s Christine Dagousett with Kimberly Jean-Pierre
Sarah McNamara Beauty New York’s Sarah McNamara with Beauty Fashion’s George Ledes and Wendy Chang of Dermaceutical Labs
Frederick Anderson and CHANEL’s Lyle Saunders with Susan Hurson and PCPC’s Meredith Simpson beautyfeed.com’s Bayly Ledes with Douglas Hannant
L’Oréal USA’s Gene Colón, Rebecca Caruso and Suzie Davidowitz OCTOBER 2011 /
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Firmenich’s Harry Fremont and Westly Morris (r.) with Fusion Brands’ Annie Bystryn and BF Leslie Oglesby of Coty Beauty
(continued from page 28)
♥ Note To New York Bond No. 9 has launched a luxury Eau de Parfum collection, which is inspired by the entire state of New York. I ♥ New York by Bond No. 9 celebrates the Empire State’s endless surprises and adventures as well as its uniqueness and diversity. Partnering with the iconic I LOVE NEW YORK brand, Bond No. 9 will combine the I ♥ NY logo with Bond No. 9’s own token logo. The I ♥ NY logo was designed in 1977 by Milton Glaser to raise morale during a difficult period in New York City’s life. The first three fragrances in the I ♥ New York by Bond No. 9 collection, developed by International Flavors & Fragrances, were launched September 18. Eventually there will be 15 fragrances in the portfolio, which will be presented seasonally. I ♥ New York For Her in a pink bottle begins on a top note of mandarin zest, spicy nutmeg and blueberry accord. Its middle note of roses, pink peonies and patchouli is based on a drydown of musk, vanilla, sandalwood and leather accord. I ♥ New York For Him in a blue flacon opens with ginger, juniper berry and grapefruit zest, which blends to a heart of lavender, geranium, patchouli and leather. It is based on sandalwood, labdanum, musk and amber. A black bottle contains I ♥ New York For All, which has a top note of bergamot, muguet and pepper. Its middle note of cocoa lmr, coffee beans and creamy chestnut dries down to The I ♥ New York by Bond No. 9 launch series patchouli, vanilla, leatherwood and sandalwood. Each fragrance in the line comes in a 50 ml Eau de Parfum for $105.00 and 100 ml, $175.00. They are available now at Bond No. 9 boutiques in New York City as well as 45 Saks Fifth Avenue and 65 Nordstrom stores. Imprinted on every bottle of the I ♥ New York by Bond No. 9 series is the red heart that is part of the I ♥ NY logo. For a special, limited-edition, kick-off version of the fragrance line, a second, detachable heart in three-dimensional silver will be placed on each of the flacons in the series. This limited-edition double-heart series will be available on November 1 in a 100 ml Eau de Parfum for $255.00. According to Laurice Rahme, Founder and Owner of Bond No. 9, there will be an I ♥ New York by Bond No. 9 tote bag available. “I want people to carry the brand,” Ms. Rahme declared. The fragrance series will be promoted by scented mailers at Saks Fifth Avenue as well as scented inserts in the store’s fall catalogues. Social media will also be used to build awareness of the I ♥ New York by Bond No. 9 scents. A new Facebook page, Twitter and a micro site will be a part of the campaign.
Miss Pucci Intense makes a strong scent statement.
Match Print
LVMH Fragrance Brands’ Miss Pucci fragrance is now taken to a new level as Miss Pucci Intense. It is the scent accessory for the Pucci fashion-lover who wears this fragrance in the special moments of her life at exceptional locations. Miss Pucci Intense remains true to its original Miss Pucci juice but highlights the strength of the notes. It opens on a top note of magnolia, winter lemon and orange blossom. Its heart of jasmine sambac blends to a base of patchouli, benzoin and vanilla. The fragrance is presented in the shape of the original Miss Pucci bottle but is dressed in darker shades. The flacon transforms into dark metal, and the glass bubble is adorned with the Pucci print. Now available in a 1 oz. Eau de Parfum for $60.00; 1.7 oz., $82.00 and 2.4 oz., $98.00, Miss Pucci Intense is at Sephora and sephora.com.
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Bottega Veneta Eau de Parfum evokes the suppleness and sensuality of the house’s leather goods.
Understated U d d El Elegance
Bottega Veneta’s motto for its luxury goods house is, “When your own The campaign shot by initials are enough.” That same mind-set has been transferred to fragrance. Bruce Weber stars Collaborating with Coty Prestige, Tomas Maier, Creative Director of Nine D’Urso. Bottega Veneta, conceived of the house’s first fragrance as a dream of the Venetian countryside. Bottega Veneta Eau de Parfum, composed by Robertet’s Master Perfumer Michel Almairac, is a leathery floral chypre. The juice blends bergamot, patchouli and oak moss with the sensual floral and spicy components of Indian jasmine sambac, Brazilian pink peppercorns and Indonesian patchouli. The fragrance is presented in a flacon inspired by Venetian glasswork and the traditional Italian carafe. The bottle, combining soft, rounded curves and powerful shapes, is smooth on the outside and has an intrecciato texture on the bottom. It is topped with a signature Bottega Veneta brunito cap and collar with the ebano logo. A skin-colored leather ribbon clipped with a brunito butterfly is wrapped around the neck. Bottega Veneta Eau de Parfum comes in a 1 oz. size for $65.00; 1.7 oz., $95.00 and 2.5 oz., $130.00. Also in the collection are 6.7 oz. sizes of Body Cream for $95.00; Body Lotion, $50.00 and Shower Gel, $40.00. The fragrance is now available exclusively at Bergdorf Goodman and Neiman Marcus and at all specialty stores next month. A 2.1 oz. Parfum for $475.00 is sold exclusively at Bottega Veneta boutiques. The scent will be promoted by a campaign created by Mr. Maier, Photographer Bruce Weber and Nine D’Urso. It expresses the sensuality, refinement and individuality of the Bottega Veneta fragrance.
Rose Land
Yves Rocher Parfums’ Moment de Bonheur celebrates the centifolia rose.
Firmenich’s Perfumer Annick Menardo has created a juice for Yves Rocher Parfums that is an ode to a rose. The fragrance, Moment de Bonheur, revolves around the centifolia rose, comprised of 100 petals. These roses are in bloom in Provence near Grasse only during a few days in May. The roses are picked at dawn, and the petals are pressed to produce a delicate and pure extract. Moment de Bonheur is a blend of young roses, buds, ruffled roses, patchouli and cedar. It is presented in a flacon that has pink hues descending to a green, which melts to yellow. The scent comes in a 1.7 oz. Eau de Parfum Spray for $58.00, which is joined by 6.7 oz. sizes of Perfumed Body Lotion for $25.00 and Perfumed Bath & Shower Gel, $19.00. The collection is available now at yvesrocherusa.com or by catalogue at 1-800-321-3434.
Beaming Heidi Klum has extended her multi-faceted career with her new signature fragrance. Coty Beauty has launched Shine, a floral, oriental fusion created by Givaudan’s Perfumers Aurélien Guichard, Jean Guichard and Olivier Pescheux. Heidi Klum Shine opens on a note of mandarin, pear Williams and pink peppercorn. Its heart of mimosa absolute, muguet and sunflower is based on a drydown of vanilla, tonka bean Venezuela and musk cosmone. (Continued on page 54) OCTOBER 2011 /
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Heidi Klum Shine reflects Heidi Klum’s radiance, joy and vivacity.
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CLAUDIA LUCAS Defines New Role At QVC (continued from page 29)
This runs the gamut from hair tools and a wide assortment of at-home skincare devices coming through FDA [approval]. These are high-priced, investment purchases, and we’re able to articulate very well through TV on how to effectively use these devices. When Clarisonic came to QVC, it kicked off the importance of this new category. This beauty tool delivered exceptional results. Initially, we were a little nervous about whether a cleansing brush at this price point would resonate with the customers, but they immediately jumped on it. Three years later, we still have a wonderful business with Clarisonic. It’s led the way to getting the consumer to understand and buy into some of these at-home devices that they have been experiencing in spas and medi-spas. BF: What beauty categories do you want to expand? CL: The biggest category that we want to expand is the device business. A lot of high-profile, sophisticated devices coming down the pike for 2012 had to get FDA clearance and approval, but that took a lot longer than anyone anticipated. However, with that kind of clearance, we can now take these devices to a new level because we are able to make substantiated claims about them, their efficacy and what they will do. Aside from categories per se, it’s more about how we can continue to present our assortment. We are now focusing on the concept of “QVC everywhere.” You don’t have to be at home watching TV to buy a beauty product from QVC. With our online business and our mobile app business, you can take QVC anywhere with you. My team wants to make QVC a destination to shop everywhere, not just at home in front of a television. BF: Will you keep a prestige level of cosmetics and fragrance in your beauty assortment, or do you want to explore some brands from mass? CL: QVC made the decision to work and play in the prestige area. As such, we have always continued to occupy that space as well as the products and brands represented there. Right now, we have no plans to get into mass brands and products. It’s not because we don’t believe in the efficacy of these brands. We just want to keep a specific message for the customer. BF: Are you planning to offer some lines and/or products that are exclusive to QVC? CL: “Exclusivity at QVC” is an important tool that we use for both exclusive launches within brands and exclusive brands. We understand its value and when it works best for us. We strive to choose products that resonate with the customer. Sometimes it helps us if the brand has some additional distribution. Or, we might have an exclusive brand. If a product is very meaningful to our customer, we will ask for an exclusive, but it’s not a requirement for a vendor to have exclusive offers on QVC. We might have a brand that is completely exclusive to us or an exclusive franchise within a brand.
The QVC beauty merchants on-set: (rear) Heather Fink, Michele Tacconelli, Ms. Lucas, Ellen Boaman and Jackie Balliet and (front) Chester Crisologo and Kristin Hafner
BF: Will celebrity brands be an important part of the QVC mix? CL: We haven’t focused on celebrity brands as aggressively as some of our other areas at QVC. We will always consider it where it feels authentic, where it feels real and where it feels relevant. The best way we do celebrity is through people that service the celebrity community— Makeup Artists, Hairstylists, Dermatologists and Plastic Surgeons, which in today’s reality, are celebrities themselves. Their celebrity status is more about the fact that they are servicing [celebrities]. We have a (Continued on page 55)
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COLOR COORDINATES
(continued from page 32)
M·A·C aims to redefine what a perfect match should be with its new Matchmaster SPF 15 Foundation. Translucent pigments within the formula enable a fully personalized finish that is influenced by the subtleties of individual skin tones. With a spectrum of 14 light to dark shades, the Matchmaster SPF 15 Foundation has a moisturizing demi-matte finish, medium buildable coverage and line-reducing soft-focus powders that help soften the appearance of lines and wrinkles. The foundation is available for the price of $32.50. Opulash Optimum Black, the latest mascara in the M·A·C collection, has been formulated with a blend of silica plates of mica and natural kaolin to thicken and grab each lash for optimal application and separation. It is priced at $15.00. The new collection and products are now available at all M·A·C locations and maccosmetics.com.
M·A·C Opulash Optimum Black
Celestial Night Givenchy’s Nuit Céleste collection for Holiday 2011 features seven new products that showcase the beauty of the Givenchy woman. The new products include 1 shade each of PHENOMEN’EYES PAILLETTES Panoramic MascaraGlitter Effect, L’OMBRE NOIRE Multi-Purpose Shadow for Eyes – Wet & Dry, LE PRISME MONO 1 Color – 4 finishes, L’OR CÉLESTE Starry Loose Powder – Scintillating Body, ROUGE INTERDIT Satin Lipstick Irresistible Color, GELEE D’INTERDIT Smoothing Gloss Balm Crystal Shine and VERNIS PLEASE! Nail Lacquer. The collection is priced between $16.50-68.00. The complete collection is available at sephora.com. PHENOMEN’EYES PAILLETTES Panoramic MascaraGlitter Effect, L’OMBRE NOIRE Multi-Purpose Shadow for Eyes – Wet & Dry and L’OR CÉLESTE Starry Loose Powder – Scintillating Body are also available in Sephora stores.
Fairest Of Them All
The “Mirror Mirror” collection from Guerlain features new shades for the lips and eyes.
Givenchy’s Nuit Céleste collection
Guerlain introduces “Mirror Mirror” as its fall color collection. Three new shades of Rouge G Lipstick transform with one click into a lipstick and a secret mirror. Each lipstick contains ruby powder, light-reflecting pearl particles, hyaluronic acid spheres and guggul resin to fill out the lips. Vitamin A palmitate and tiger grass plump the lips while mango butter ensures softness. Each Rouge G Lipstick is priced at $47.00. A multitude of colors and textures are offered in the Écrin 4 Couleurs Eye Shadow Palette, Guerlain’s first adaptable ready-to-wear eye creation. Each palette features a key shade along with three other tones as embellishing accessories. Nine palettes are available and priced at $59.00 each. In addition, the collection features one shade of Liquid Eyeliner priced at $35.00 and three shades of Eyeliner Pencil, $30.00 each. Guerlain also introduces Lingerie de Peau Foundation & Concealer Compact, the first all-in-one complexion product from the brand that works to even out the complexion while smoothing the skin and diminishing small imperfections. The formula, designed to fuse with all skin types, contains bio-fusion micro-mesh, silk and linen fibers, synthetic polymers, hyaluronic acid, desert rose crystal and SPF 20 − PA+. Priced at $70.00, the Lingerie de Peau Foundation & Concealer Compact is available in six shades. All of the new Guerlain makeup is available at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Sephora, Bloomingdale’s and Bergdorf Goodman. BF OCTOBER 2011 /
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FUSION BRANDS’ Luxury Fragrance Division Sets Sales Strategies (continued from page 38)
make sure their co-op programs are pulsed in properly throughout the season to ensure sales goals are achieved. The business model for the division is suited to luxury brands that would not find it cost-effective to maintain a very high level, high-professional quality sales team. The division provides input on P&Ls for their companies and suggests where costs can be shifted or reduced. “If you put a couple of prestige/luxury brands together, which have a limited distribution, our business model helps everybody,” Ms. Kline affirmed. Fusion Brands’ Luxury Fragrance Division consists of Regional Vice Presidents and Regional Territory Managers who also train and sell. “We hire freelance teams for all of the major markets in the US so, at any given time, such as at holidays, there may be 450 to 700 people working on the brands under our leadership in all of the stores segregated by each brand,” Ms. Kline said. “We manage it all down to the door level by week, by day, by hour.” The Luxury Fragrance Division’s sales conference brought in the marketing teams from each of the brands they work with. They were joined by the Luxury Fragrance Division’s three Regional Vice Presidents—East Coast, West Coast and Central— and Regional Territory Managers from major markets across the US. The first day was spent reviewing marketing initiatives for fall 2011. Ms. Kline shared that the second day was devoted to the sales plan for each account. Breakout sessions for each of the sales regions were held on the third day where each Vice President sat with their team to discuss prioritizing, link-selling, freelance teams, training for all brands and a focus door program. “A hit of the sales conference,” Ms. Kline declared, “were the personalized copies of Diane von Furstenberg’s book, which she signed to each Brands’ Luxury Fragrance Division’s Suzanne Segien (2nd r.) one of the sales conference attendees. Since she Fusion with Mr. Price, Ms. Kline and Justin Welch couldn’t be at the meeting, Ms. von Furstenberg made a video about her fragrance and her passion in making it. She then said it was up to us to make her dream come true.” Ms. Kline also cherishes a letter Ms. von Furstenberg wrote to her in appreciation for Fusion Brands’ efforts. Oscar de la Renta’s marketing team brought gifts for all of the sales conference participants as they presented their new fragrance, live in love, as well as highlighted Oscar de la Renta’s personal appearance at Lord & Taylor on October 12. The Luxury Fragrance Division came up with a program that was initiated last month, which would create a synergy between the fragrance and fashion teams from each brand. As an example, the Diane von Furstenberg fashion Account Executive in Dallas would be connected to Fusion Brands’ Luxury Fragrance Division’s Regional Territory Manager so they could work together on any special events, fashion shows and in-store training during the Diane by Diane von Furstenberg fragrance launch. “Our team would also educate the fashion group on what is in the fragrance and how to link it to ready-to-wear. With this strategy, you’ve got all of the experts in the field helping each other to grow the brand as we push into the future,” Ms. Kline noted. Special awards were given at the sales conference. David Price was singled out for Notable Achievement in Executive Sales Management. Kate Knoop was honored for Notable Achievement in Beauty Sales. Suzanne Segien earned her Notable Achievement for Fragrance Sales. To close the sales meeting, Ms. Kline announced that soon a very exciting high-end Designer license will be finalized and, “we hope to be able to disclose the label in the next month. This luxury license will anchor our division even deeper into the prestige market.” BF
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(continued from page 41)
At the heart of Visionnaire is LR 2412, a new molecule inspired by nature that propels through various skin layers and on its path, triggers a cascading series of chain reactions that help enhance the skin’s natural self-renewal process. LR 2412 is small and of an amphiphilic nature, allowing it to merge with both aqueous and lipid skin structures, making the molecule four times more bio-available than a lipohilic molecule such as retinol. Visionnaire is suitable for all skin types, including sensitive skin. Lancôme’s Visionnaire [LR 2412 4%] Advanced Skin Corrector can be used morning and night as the first step in a corrective skincare routine. Its silky texture allows it to glide smoothly over skin and can easily be topped by makeup. It is priced at $84.00 and can be purchased at all Lancôme counters nationwide and on lancome-usa.com.
Visionnaire [LR 2412 4%] Advanced Skin Corrector from Lancôme
Bright-Eyed Results Clé de Peau Beauté’s Intensive Eye Contour Cream deeply moisturizes skin to deliver radiance in three ways: texture, tone and dimension.
Clé de Peau Beauté offers Intensive Eye Contour Cream, developed to deliver radiance and revitalization to the eye area by improving skin tone, dimension and texture. To deliver a bright, even tone around the eyes, the Intensive Eye Contour Cream works to moisturize and strengthen skin with super bio-hyaluronic acid. Brilliant color controller, 4MSK, brightening oil complex, illuminating complex and L-Serine combine to smooth and brighten skin tone while eye zone clear complex promotes micro-circulation for a vibrant glow. For depth and dimension, skin’s inner structure of the eye zone is strengthened using dermal matrix fortifying complex, basement membrane fortifier, eye zone activating complex and metabolism promotion complex. To create optimum skin texture, the formula features a proprietary complex infused with a retinol derivative along with illuminating complex, xylitol, chestnut rose extract, vitamin E, super bio-hyaluronic acid and L-Serine. The cream features the platinum eye massager wand that instantly cools and refreshes the eye area to relax pressure and relieve stress. Clé de Peau Beauté’s Intensive Eye Contour Cream is available in a 15 ml size for the price of $250.00. It can be purchased at Neiman Marcus, Saks Fifth Avenue and Barneys New York locations nationwide as well as Bergdorf Goodman in New York City.
Acne Eliminator The makers of Proactiv ® have launched X Out ™ Wash-In Treatment, an acne treatment developed specifically for teens. X Out™ Wash-In Treatment is a new, one-step treatment that washes powerful breakout-fighting medicine into pores to help kill pimple-causing bacteria while moisturizing and protecting the skin. It was designed to be used by itself, without any other steps required, in order to fit into a teenager’s daily life. X Out™ Wash-In Treatment can also be used as a mask or spot treatment. The 2.5 oz. size of X Out™ Wash-In Treatment is available on xout.com or by calling (888) 524-7952. It is priced at $24.95 or $19.95 per month with regular shipments.
X Out™ Wash-In Treatment is the anti-hassle, anti-breakout treatment created just for teens from the makers of Proactiv®.
Rose Refresher The Black Rose Cream Mask from Sisley is a new, plumping mask that instantly restores the vitality and freshness of skin in only 15 minutes. The Black Rose Cream Mask’s formula features ingredients that work to instantly refresh, energize and smooth the OCTOBER 2011 /
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skin while providing antiaging benefits. Revitalizing plant extracts rich in trace elements, vitamins and amino acids include ingredients of extract of red vine leaf, extract of chlorella and essential oil of geranium. A cocktail of anti-aging active ingredients working to smooth h and plump include the extract actt of black rose, extract of alkekkekkkSisley’s Black Rose engi calyx, extract of padina dii n a Cream Mask pavonica and vitamin E acetate. etaatee. The extract of great mullein, lee iin n, exclusive to Sisley, is used in tth the mask prepare he ma m ask s tto o pr p epaar ep are aand are nd protect skin in the morning as well weelll as a provide pro ovi vid ide de soothing sso ooth thiin ing comfort at night. It is combined with butter, proed w ith it th sh shea hea but b utte ut terr, te r, p pr rovitamin B5, vegetable glycerine, phytosqualane and phy h to tosq squa uallane la a essential oils of rose and magnolia to soothe and soften skin. The mask’s rose scent is refreshing and rejuvenating. Sisley’s Black Rose Cream Mask is available in a 60 ml size for the price of $158.00. It is sold at specialty stores including Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus.
The Lookout The 30 ml emerginC Red Carpet Primer is priced at $42.00 and is available at leading spas nationwide and at emerginc.com.
Primed For A Cause In support of Breast Cancer Awareness month, emerginC will donate 20% of proceeds from the sale of Red Carpet Primer to Susan G. Komen for the Cure in October.
Spa Care The 7 piece Spa Sonic ® Skin Care System Face & Body Polisher is a waterproof device that i n c l u d e s va r i o u s attachments to exfoliate, cleanse and smooth the skin. BF
Spa Sonic® Skin Care System Face & Body Polisher is priced at $65.00 and available at target.com.
OCTOBER 2011 /
MAKING SALES (continued from page 39)
The most beneficial part about being an Avon Representative is that I can work at my own pace and on my own time. I am also part of Avon’s Leadership program, which I joined two years ago. In Leadership, I help to recruit, mentor and train new Representatives. I love growing my team, and I hope to take my Avon business even further in the years to come.
LAUREN PERCIBALLI mark. Representative Brooklyn, New York I have been a mark. Rep for almost two years and first became interested in the program after seeing a video about the benefits the company offers their Reps. I was completely inspired and knew I wanted to join the mark. family. Unlike most jobs, being a mark. Rep has enabled me to create my own work hours and be my own boss while I was student-teaching and attending graduate school full time. Even with my hectic schedule, I was able to step back and focus solely on school work when needed, then jump right back into selling when I had extra time. Now, I am a New York State-licensed teacher and can apply my earnings towards my student loans. In the midst of learning new skills in my college classes, mark. taught me how to be a business owner and reach my goals. I had the opportunity to learn from influential and inspiring women in the company and follow in the footsteps of amazing Representatives from all over the country. One of the most important things I’ve learned is the power of networking. Although this is just one of the tools I use to sell mark., it’s an extremely valuable one! I can easily start conversations anywhere I go by distributing magalogs at high traffic places such as restaurants, doctors’ offices, laundromats and libraries, to name a few. In addition to networking in person, I’ve found it extremely beneficial to utilize social networks like Facebook, Twitter and YouTube to reach current and potential customers. I believe my ambition, dedication and devotion to my jobs as a freelance Makeup Artist, mark. Rep and full time student have helped me to stand out among other mark. Reps. This summer, I was selected to take on the role as a mark. intern in the Sales and Communication Department. My dream career path is to pursue the type of work I did while interning at mark., such as developing creative and informative programs, materials and workshops to help the Reps reach their full potential as business owners. I can’t wait to see where the mark. path will lead me next! BF
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on the avenue
(continued from page 48)
The designed Th fragrance’s f ’ presentation, t ti d i d by b Paul P l Meyers and Friends, is a gently oval flacon embellished with a concentric pattern of crystal waves, which play with the light, reflecting it in a multitude of directions. The bottle is topped with a square-shaped, gold-colored cap and a collar, which is embossed with the fragrance’s name. The high-gloss gold carton is decorated with a concentric ring pattern and finished with a chocolate brown square panel printed with the words “Heidi Klum Shine” in gold. The top of the box displays the Heidi Klum fragrance logo of HK in an oval. Heidi Klum Shine comes in a .5 oz. Eau de Toilette for $17.00; 1 oz., $28.00 and 1.7 oz., $35.00. The collection also includes a Rollerball, Body Lotion, Shower Gel, Deodorant Natural Spray and gift sets. The fragrance is at Walgreens, Rite Aid and target.com. It will be promoted by an ad campaign created by AIR and photographed by Nabil Elderkin. The television and print campaign stars Ms. Klum shot in a golden beach setting.
(continued from page 22)
received samples of Votre Vu’s skincare while sipping SnapDragon Beauty Beverages.
Race To The Finish
Couture Coup
Shiseido’s Sheila Zhu, Eunice Wang, Maggie Ma, Elaine Yip, April Lee and Sammy Xiao greet visitors to the brand’s tent.
Shiseido was a sponsor of the 21st Annual Hong Kong Dragon Boat Festival in Flushing, Queens, New York on August 13 and 14. At the Shiseido tent, samples of the brand’s White Lucent products and award-winning Urban Environment UV Protection Cream SPF 35 were given to attendees, who were also encouraged to visit a complimentary sun-protection product bar.
The Viva La Juicy fragrance collection has been extended with two limited-edition SKUs. Viva La Juicy Limited Edition Parfum combines mandarin orange, wild berries, honeysuckle, gar-
Defy Your Age Viva La Juicy Limited Edition Parfum showcases the fun, flirty side of Juicy Couture. Viva La Juicy Solid Perfume Necklace becomes a keepsake charm after it is emptied.
Sonia Kashuk (2nd r.) with Prevention’s Diane Salvatore, Jennifer Goldstein and Laura Petasnick
On August 24, Prevention hosted its annual Defy Your Age beauty event in New York at Pipino 57. Guests enjoyed consultations with Prevention’s beauty experts, complimentary salon services, cocktails and gift bags filled with this year’s Defy Your Age Beauty Award winners. BF
OCTOBER 2011 /
denia and creamy amber. The Parfum is presented in a bottle gilded and distressed with a three-step, proprietary metallization process used for the first time on fragrance flacons. Adorning the bottle is a heart-shaped charm pinned to a fuchsia bow. The fragrance is also offered in a Viva La Juicy Solid Perfume Necklace. This heart-shaped solid perfume on a gold chain is packaged in a bright pink case. Viva La Juicy Limited Edition Parfum in a 3.4 oz. size is $98.00 and is available now at Macy’s. The .24 oz. Viva La Juicy Solid Perfume Necklace, priced at $48.00, is now at Sephora and specialty stores. BF 54
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CLAUDIA LUCAS Defines New Role At QVC (continued from page 49)
(continued from page 30)
lot of professionals who service real A-list celebrities. Certainly they are very active within the celebrity environment. BF: What is your vision for growing the beauty department at QVC? CL: I want to continue to support the on-air presentations by looking for new opportunities and new formats for programming and ways to entertain the customer. That can be by bringing in more status shows such as the destination show we have called “Friday Night Beauty.” It is a show where we focus on what we consider new, innovative and interesting products. We recently did a show where Mally Roncal and Chaz Dean did a whole spin on makeup and hair. We tied in with Fashion Week and participate in Red Carpet events as well as other projects that can really add punch to what we do. We are looking at how we leverage these activities with our online and mobile applications. For the past two years, QVC has broadcasted, “Buzz On The Red Carpet—Live From LA” in February during award season. It is a good opportunity for us to really get behind the whole idea of how our celebrity professionals get the celebrities ready for the Red Carpet.
Research and Development Laboratory
Temperature Control Stability Room
He noted that often a big company will do a complete audit of the contract manufacturing facility “before they will do business with you. They will not do business with you unless you are in compliance with Cosmetic’s Current Good Manufacturing Practices (CGMPs) and also with proven cosmetic production practices. They check your facility as well as its surroundings. If you pass the audit, your chance of doing business with them is higher.” During a tour of Dermaceutical Laboratories, Ms. Chang pointed out the R&D area where “we are able to dedicate separate sections for skincare, cosmeceuticals and specialty hair care product development. There are rooms set aside for stability-testing Freeze/Thaw, RT, 36˚C, 45˚C, & 50˚C conditions and space with special lighting where color cosmetics are tested and color-corrected. We wanted to create an open environment full of space, light and custom equipment where the flow of creativity and innovation happens.” Defining the role of Dermaceutical Laboratories, Mr. Chang shared that the contract manufacturing facility will use its advanced technology to focus on skincare and anti-aging products, but they will also produce cosmetics in other categories. “Our goal is to make sure our customers know they are in good hands. We are manufacturing their products within a far superior facility to what is comparable in the industry.” BF OCTOBER 2011 /
BF: Will QVC’s beauty offerings become even more important as QVC expands internationally? CL: QVC currently operates in the US, Germany, UK, Japan and, most recently, Italy, which launched in October 2010. QVC recognizes the importance and relevance of having beauty in the assortment in every global market. In the UK and Germany, our business is very robust. The approach QVC takes is still very much market by market and what works for the specific consumer in each specific location. BF: What do you see as QVC’s potential going forward? CL: We want people’s perception of QVC to be more than just [a consumer] sitting in front of a TV. When you look at digital electronic retailing, we are poised to exploit that in a much bigger way. At QVC, we are so much more than TV, which is still a very important part of what we do. At the same time, we can really be active and productive in the outer digital space through online media and through mobile applications. We have mobile apps for the iPhone, iPad, Blackberry and Android, and even a dedicated beauty app. We are incredibly active in the social media space. We talk about QVC everywhere. The only thing we don’t have is stores, but we cover every other aspect of retail. BF
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LOOKING AT
WINDY CITY (continued from page 43)
NOTES
PACO RABANNE LAUNCHES THE MILLIONS
HIS
(continued from page 42)
DREAMS TAKING FLIGHT
Michael Jordan ’s fifth fragrance, Flight Michael Jordan, t a k e s i n s p i ra t i o n from the elements that helped solidify the basketball star as a legendary icon. F l i g h t M i ch a e l Jordan begins on a note of fresh bergamot and orange Flight Michael Jordan flower, which develwas created by Perfumania. ops into a heart of aromatic lavender, emerald sage and geranium. The scent dries down to a base of cedarwood, vetiver and sea moss. The 1.7 oz. fragrance is priced at $35.00 and 3.4 oz., $45.00. It is available at select department stores nationwide.
On September 21, the PUIG USA team stirred up excitement on State Street and Water Tower Place in Chicago for the Paco Rabanne One Million and Lady Million fragrances. Beauty Advisors, wearing Paco Rabanne t-shirts and pins, distributed deluxe samples on the street and hosted promotional motorcycles and armored trucks. The event was a success as customers from the site of the retailtainment bounced back into the department stores for purchase.
The One Million and Lady Million team
OLFACTIVE ADVENTURER Sisley introduces Eau D’Ikar, inspired by the man ready to embark on an adventure. The fragrance opens on a note of the essence of mastic, bitter orange, bergamot and lemon along with carrot seeds for a fresh, sparkling and luminous start. The heart combines mastic absolute and the floral, spicy accords of iris, jasmine and orange pekoe tea refreshed by reeds, leather, wood and spices. Eau D’Ikar is The scent develops into its base of structured around mastic, green cistus, sandalwood the mastic, a Mediterranean shrub. and vetiver root. The crystalline, clear bottle, created by Bronislaw Krzysztof, features an abstract wing and a man’s torso fashioned into the thick of the glass. Eau D’Ikar is available in a 50 ml Eau de Toilette Spray for the price of $98.00 and 100 ml, $165.00. It is sold at leading specialty stores including Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus. BF
The One Million and Lady Million team offers fragrance samples to passersby on State Street. The fragrance-filled briefcase
The armored truck promoting the fragrances
The One Million and Lady Million motorcycles on State Street BF
BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.
OCTOBER 2011 /
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