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BEAUTY FASHION www.beautyfashion.com

AUGUST 2010

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AUGUST 2010 • VOLUME 94 • NUMBER 8

BEAUTY FASHION

On the cover:

Erin Wasson, spokesperson for Maybelline New York. It’s not a mascara, It’s false lash glam in a tube. Instantly. Introducing The Falsies by Volum’ Express, NEW from Maybelline New York. From the creators of the world’s top selling mascaras comes a new way to get the dramatically glam look of lashes so bold, they look unreal. It’s a whole new kind of volume! When it comes to lashes, bigger is always better. Now super-full, flirtatious lashes—once only available from unwieldy false lashes—can be achieved with just one sweep of a mascara wand.

ATCOUNTER 36

COUNTERCULTURE

THEBEAUTYBIZ 18

Industry Ear

Givaudan Launches iPerfumer

Embracing The Diversity Of Beauty HBA Global Expo & Conference Preview

When Makeup Meets Skincare -Larissa Jensen

The Retail Revolution

From Good To Great Fusion Brands Aims To Be The Best

On Design

Building The Bobbi Brown Brand

The ALLURE And GQ Grooming Beauty Report

Boardroom Bulletins

People & Promotions

© 2010 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

Can you refine pores, soften fine lines—instantly? Our guiding dermatologists say nZh. So they created 8aVg^[n^c\ Adi^dc. This gentle exfoliator whisks away dead flakes twice a day, uncovering smoother, livelier skin. Result? Pores seem smaller, clearer. Your moisturizer works better, visibly softening lines. Skin looks younger, longer. It’s unique because dermatologists developed five strengths to solve issues for all skins. One is just right for you. When you see the instant difference, you’ll want to keep going. And it’s priced so you can. Daily, and over a lifetime. What the dermatologist taught us at clinique.com

AUGUST 2010 • VOLUME 94 • NUMBER 8

BEAUTY FASHION

William Miller Obituary

2010 Women’s Cosmetic Directory

THEPARTYSCENE 21

On The Avenue

Arcade’s Summer Solstice Party

THELATESTLAUNCHES 23

Fashion Of Beauty® Fall ‘10/Winter ‘11

Face In Focus

Memory Makers

Damage Control The Beautymakers Offer Therapeutic And Corrective Products

New Men’s Scents On The Scene

EVERYMONTH 10

Editorial

EDiTORiAL

Trend-spotting In this issue we preview the fall/winter ’10-’11 beauty and fashion trends. Our semi-annual Fashion Of Beauty ® showcases Maybelline New York’s beauty looks and Bumble and bumble’s hairstyles from the fall fashion runways. Our Face In Focus covers the beautymakers’ fall color stories. The NPD Group shares with Beauty Fashion readers highlights from their recent consumer study on color cosmetics. Their research reveals that women are looking for color cosmetics that offer a wider variety of skincare options. We also cover a report from ALLURE and GQ presented to beauty industry executives that reveals the revolution in grooming and beauty trends. We report on the upcoming HBA Global Exposition and Conference to be held in New York City September 28-30. The show has been expanded and the programming revitalized to address every facet of the world of health and beauty. There is also an interview with Jill Birkett, the Event Director of HBA Global Expo on this year’s exposition. Beauty Fashion was present at the kick-off of Fusion Brands Inc.’s first sales conference and features coverage of the opening dinner with motivational comments from its Chairman Eugene Melnyk and Chief Executive Officer Caroline Pieper-Vogt. They both emphasized that the company will take advantage of the research facilities available from its pharmaceutical division to develop products based on high-tech concepts. Bobbi Brown and Maureen Case, President of Specialty Brands at The Estée Lauder Companies discussed the evolution of the Bobbi Brown brand at the “Women In Beauty” program presented by Cosmetic Executive Women. Our article on the event offers reminiscences from both women on how they grew the brand, which began 20 years ago with 10 lipsticks sold at Bergdorf Goodman. Arcade hosted its annual salute to summer party at Manhattan’s Central Park Boathouse, and Beauty Fashion captured photo-ops of beauty industry executives enjoying the camaraderie and the setting at this quintessential Manhattan locale. Wishing you a carefree mid-summer break

Adelaide P. Farah Group Editorial Director

AUGUST 2010 /

/ B E A U T Y FA S H I O N

CominGUP ER B M E SEPT

• Christine Johnston, newly appointed SVP Cosmetics at Stage Stores (serving small to mid-size cities in south, southwest) on how she is revitalizing her department • As I See It by Lauren Anderson • QVC/CEW Beauty Awards telecast • Holiday Gift Sets Part I Every Month • Industry Ear • CounterIntelligence • CounterCulture

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212-840-8800 ext. 241

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ext. 248

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Debbie Ward

ext. 241

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CREATIVE DIRECTOR & GRAPHIC DESIGNER

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PRESIDENT AND CEO

George Ledes GROUP EDITORIAL DIRECTOR

Adelaide P. Farah ADVERTISING DIRECTOR

Debra Davis ASSISTANT EDITOR

Tiana Bragg DIRECTORY EDITOR

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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

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Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Australia Andrea Ferrari Fax: 011-331-45885386 andrea@esprit-magazine.com.au

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Los Angeles To La Jolla, CA Sharon Esche Irving tel.: (760) 414-3370 sharon@beauty-pr.com

Ontario, Canada Charmaine Gooden tel.: (416) 785-3068 gooden@rogers.com

St. Louis, MO Clare Adrian tel.: (573) 449-7009 clare@claritivity.com

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Columbia, SC Shelley Hill Young tel.: (803) 312-1322 fax: (803) 771-8430 shelley.hill.young@gmail.com

South Florida Brigitte Grosjean tel.: (305) 695-8667 brigitteny@aol.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Boston, MA Lena Watts tel.: (617) 504-9525 lenawatts@hotmail.com

Dallas/Fort Worth, TX Normita Joven tel.: (469) 569-1117 ethnictalent@hotmail.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

Washington, DC Emily Kirkpatrick eskirkpatrick@gmail.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

San Francisco Raphaella Barkley tel.: (775) 849-7724 RaphaellaBrescia@msn.com

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THEBEAUTYBIZ

INDUSTRYear

Inter Parfums, Inc. The Estée Lauder Beauté Prestige Interhas entered into an exclusive Companies Inc. national USA, the US division of worldwide agreement with Betsey announced that Jane Lauder the Paris-based luxury fragrance Johnson LLC of New York, NY, has been promoted to Global Prescompany and a division of Shiseido under which Inter Parfums will ident, General Manager of Origins Americas Corporation, has entered into design, manufacture and sell fraand Ojon. Ms. Lauder will be responsi- an exclusive, multi-year agreement for the grance, color cosmetics as well as ble for the overall strategic direction, marketing and distribution of Annick Goutal other personal care products global development, management and fragrances within the US. The brand is across a broad retail spectrum. growth of both brands. She will concurrently carried in several prestige-level The agreement runs through tinue to report to Lynne Greene, department stores in the US, including December 31, 2015. Global President, who oversees Barneys New York, Bergdorf Goodman, the Clinique, Origins and Bloomingdale’s, Neiman Marcus, Nordstrom Multi-platinum Ojon brands. and Saks Fifth Avenue. Singer/Songwriter Taylor Swift can now add CoverGirl to her list of accomplishments. The Parlux Fragrances, Inc. has 20-year-old, Grammy award-winning star successfully completed an shot her first advertisements for the beauty agreement with GE Capital giant, and will represent a new line of luxury Corporate Finance for a two products for the brand. The ads are scheduled to year $20 million senior secured debut in January 2011. To date Ms. Swift has revolving credit facility. The sold more than 13 million albums and is the asset-based credit facility will be top-selling digital artist in music history. Last used for general working capital year, Ms. Swift earned the American Music requirements, including new Award for Artist of the Year and was the licenses, and to strengthen youngest artist ever to win the the Company’s ability prestigious CMA Award for to meet seasonal Entertainer of the requirements. Taylor Swift Year. Avon Products, Inc. LR Health LVMH Moët Hennessy reached announced that it has agreed to & Beauty Systems GmbH has an agreement to acquire a 70% purchase all of the assets of Silpada created the first perfume by Actor controlling stake in Sack’s, the Designs, Inc., the largest and fastest-growing Bruce Willis. The new fragrance leading online retailer of fragrances, direct seller of sterling silver jewelry with opera- and skincare set consists of Eau cosmetics and toiletries in the spetions in the US, Canada and the UK. Avon stated de Parfum, Hair & Body Wash, cialty beauty distribution sector in that Silpada Co-Founders Bonnie Kelly and Teresa Deodorant Spray and After Brazil. This acquisition will mark Walsh, CEO and Co-Founder Jerry Kelly and the Shave Balm. These products Sephora’s entry into the Brazilian entire Silpada management team will continue are available exclusively perfumes and cosmetics market. to lead the company from their headquarters at LR at lrworld.com. It will enable Sephora, which in Lenexa, Kansas. The transaction is is owned by LVMH to develexpected to close in the third op its local platform, online quarter of 2010. The Estée Lauder Companies Inc. has and over time in stores. The completed its acquisition of Smashbox sale of To reduce Beauty Cosmetics, Inc. The transaction is expected Alcan Packaging its economic impact, Unilever’s to be accretive to earnings in fiscal year 2011, Beauty to an affiliate of Sun goals are to source 75% of its before transaction and inteEuropean Partners, LLP, the paper and board packaging from gration costs. European adviser to Sun The 2010 Pink sustainably-managed forests or Capital Partners, Inc. has The Report Women & from recycled material by been completed. The transacSustainable CosWalmart: Seeing Through 2015, rising to 100% by tion comprises the acquisition metics Summit will take the Eyes of the Beauty and 2020. from Rio Tinto of the entire place in Paris on October Personal Care Consumer, Alcan Packaging Beauty business, 18-20, 2010. The summit is the details why and how including both operating industrial first of its kind that focuses on various women shop for beauty sites and sales offices and the divimethods to reduce the environmental and personal care prodsion head office in Gennevilliers, and social impacts of beauty ucts at Walmart. near Paris. products. AUGUST 2010 /

/ B E A U T Y FA S H I O N

Where Beauty Meets Business EXHIBITOR PROSPECTUS New York C i ty

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Hundreds of new products & trends and global partners

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INDUSTRYear

MIN’S MONTHLY BOXSCORES

The Independent Cosmetic Manufacturers & Distributors Association (ICMAD) announced that six highly acclaimed schools of art and design will join in the 2010 ICMAD Young Designers Competition. The schools are: The School of the Art Institute of Chicago, Chicago, IL; The American Academy of Art, Chicago, IL; Fashion Institute of Design & Merchandising, Los Angeles, CA; Fashion Institute of Technology, New York, NY; Miami International University of Art & Design, Miami, FL and The Academy of Art University, San Francisco, CA. Luxe Pack Monaco 2010 will David Carey, take place from former Group PresiOctober 20-22 at dent at Condé Nast and the Grimaldi Forum Publisher of The New and will feature the Yorker, is the new President of unprecedented Luxe Hearst Magazines. He succeeds Pack Innovation Cathie Black who’s been at Forum, which will Hearst Magazines since 1995. unveil the exhibiSteve Cohn tors’ innovative Editor-In-Chief solutions. Media Industry Newsletter

DOUGLAS USA TOP TEN FOR JUNE 2010

Women’s Fragrances Dolce & Gabbana Light Blue, Dolce & Gabbana

Men’s Fragrances Acqua di Gio, Giorgio Armani Parfums

CHANCE Eau Fraîche, CHANEL

L’Homme Yves Saint Laurent, YSL Beauté

Cashmere Mist, Donna Karan J’adore, Dior Beauty

L’Eau d’Issey, Issey Miyake

Polo Blue, Ralph Lauren Fragrances

Coco Mademoiselle, CHANEL Juicy Couture, Liz Claiborne Brands

50.55 109.2 93.90 98.62 92.88 122.5 51.21 69.42 66.08 24.47

Eau Sauvage, Dior Beauty HUGO Green, Hugo Boss

Marine Groove, Escada

Dolce & Gabbana Light Blue Pour Homme, Dolce & Gabbana

Infusion d’Iris, Prada

Bvlgari Man, Bvlgari

Estée Lauder Beautiful, Estée Lauder

Armani Code For Men, Giorgio Armani Parfums

Source: Media Industry Newsletter <<>> 2010 Title JULY 2010 JULY 2009

Allure Cosmopolitan Elle Glamour Harper’s Bazaar InStyle Lucky Marie Claire Vogue W

Allure Homme Sport, CHANEL

67.98 98.22 78.08 90.52 89.76 90.91 58.66 63.57 39.80 22.33

Just the numbers... L’Oréal’s first sales of 2010 had a sales growth of +6.3%. Group sales amounted to 9.67 billion euros, an increase of +10.2%... L’Occitane International S.A.’s net sales for the year ended March 31, 2010 increased 13.9% to 612.2 million euros from 537.3 million euros in the previous year. Operating profit increased 36.9% to 110.2 million euros from 80.5 million euros in the previous year… Parlux Fragrances, Inc.’s net sales for the quarter ended March 31, 2010 were $17.7 million, compared to $28.2

% of Diff.

-25.64 11.18 20.26 8.95 3.48 34.83 -12.70 NA 66.03 9.58

YTD 2010

587.48 811.71 1,033.75 789.19 753.15 1,226.13 569.51 653.42 1,051.06 444.83

569.66 731.64 969.48 778.85 676.70 1,026.41 565.38 543.31 956.17 513.96

% of Diff.

3.13 10.94 6.63 1.33 11.30 19.46 0.73 20.27 9.92 -13.45

million in the prior year quarter, a reduction of approximately 37%. Net loss for the quarter was $9.8 million or $0.48 per share, compared to net income of $1.5 million, or $0.07 per share, for the prior year quarter… Limited Brands, Inc. reported a comparable store sales increase of 6% for the 5 weeks ended July 3, 2010, compared to the 5 weeks ended July 4, 2009. The company reported net sales of $965.4 million for the 5 weeks ended July 3, 2010, compared to net sales of $891.8 million last year.

Got any news for the Ear? Email us at afarah@beautyfashion.com AUGUST 2010 /

YTD 2009

BF 20

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THEPARTYSCENE

Mugler Master Class

of Perfumers in Paris developed the Womanity juice with its key ingredients of caviar representing a salty note and fig as the sweet note. Mane’s New York-based Perfumer Ralf Schweitzer described how the molecular extraction process was used to develop the accords in Womanity’s juice. See the coverage of the Womanity launch in this issue’s “Memory Makers” article.

CIBS Salutes Summer Clarins Fragrance Group’s Melly Mane’s Frederic Jacques demonDominguez leads the Master strated the molecular extraction Class for Thierry Mugler Parfums. process to source the fig ingredient for Womanity.

Mane’s Ralf Schweitzer and Mr. Jacques (2nd r.) are joined by Sniffapalooza’s Karen Dubin and Karen Adams.

Rob Bosick (2nd l.) with Axilone’s Herbert Allain, Fran Cardiff and Scott Biels

Maesa’s Scott Kestenbaum and Jimmy Silberman (r.) with L’Oréal’s Dave Griffin

L’Oréal’s Vikki Woods, Beauty Fashion’s John Ledes and Colgate’s Loan Tran Clarins Fragrance Group’s Lisa D’Angelo, Christine Clayton, Ms. Dominguez, Rebecca Plate, Jill Liebmann and Viviane Rangon

Thierry Mugler Parfums and the Clarins Fragrance Group welcomed the Sniffapalooza group of fragrance aficionados to its New York City showroom on June 26 for a Master Class on the new Womanity fragrance, as well as its other fragrances including ANGEL. Executives of Mane which developed the juice for Womanity also attended and described its proprietary molecular extraction process which was used to source some of the ingredients. Mane’s Frederic Jacques, Vice President of Fine Fragrance North America, maintained, “Womanity has a sophisticated sillage and a great signature.” Mane’s team AUGUST 2010 /

InterParfums Kellie Como and Sherry Mincy

/ B E A U T Y FA S H I O N

The Cosmetic Industry Buyers and Suppliers (CIBS) held its annual summer luncheon at Manhattan’s Central Park Boathouse on July 8. Members and guests mingled and dined both inside and out by the lakeside at this quintessential New York City locale.

THEPARTYSCENE

on the avenue

on the avenue Estée Lauder’s Allan Hafkin (c.) with SGD’s Shéhérazade Chamlou and Elise Folanga

Studio Gear’s John Avolio and Megan Picurro (r.) with Mr. Ledes

Avon Launches Hervé Leger Ms. Cardiff (c.) with Estée Lauder’s Paul Bergmann and Logotech’s Halley Mechanic Avon’s Ellen Abramowitz, Lily DeStefano, Tara O’Flaherty and Tracy Haffner with Hervé Leger’s Max Azria

Rexam’s Peina Rinadi joins Marisha and Frederic Jacques of Mane with SDV’s Hervé Nabedy.

Hervé Leger Femme and Hervé Leger Homme, available in October, were introduced to Beauty Editors by Avon at a breakfast on June 9 at New York City’s Hervé Leger atelier. Max Azria, Designer and CEO of Hervé Leger greeted the beauty press.

Schwan Cosmetics’ Janice Ballak, Stoelzle USA’s Xavier Adnet and Elizabeth Arden’s Michael Mastrogiacomo

ICMAD City Awards

Ms. Chamlou with Estée Lauder’s Rick Morales

Qualipac’s Chris Capossela, Tristan Mollet and Hervé Robine with Pochet’s John Marsden

AUGUST 2010 /

(Photo: Alan Klein Photography)

Virtue Development Company’s Doug Virtue stops by for a chat with Mr. Ledes

Ms. Haffner, Ms. DeStefano (3rd l.), Ms. O’Flaherty (3rd r.), Avon’s Claudia Shaum (2nd r.) and Isabel Ryan (r.) with BCBGMAXAZRIA Group’s Karen Ioli (2nd l.) and Lubov Azria

2010 ICMAD CITY winners: (back) Dr. Stephanie McClellan, CITY Awards guest speaker; Michael Benjamin, Temptu; Dr. Robb Akridge, Clarisonic; Jeff Hayet, World Wide Packaging; (front) ICMAD President Pamela Jo Busiek of CBI Laboratories, Inc.; Angie Parlionas, YOYO Lip Gloss; Stephen Strassler, Reviva Labs; Sharon Hirsch, Purple Lab; Jane Iredale, Iredale Mineral Cosmetics, Ltd. and Penni Jones, ICMAD Executive Director. Not pictured, Suki Kramer, Suki, Inc.

The Independent Cosmetic Manufacturers and Distributors (ICMAD) recognized nine member companies for their innovative products, packaging and advertising at the association’s seventh annual City Awards. The event was held at Manhattan’s 3 West Club on June 17. BF 22

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THELATESTLAUNCHES

fashion of beauty ®

Fall ’10/Winter ’11

PUTTING ON THE RITZ Luxury Is Back In Style

Stella McCartney

Michael Kors

The fur is flying and there are sparkles plenty as the fall/winter collections in America and Europe reflect a more relaxed attitude to luxury looks. While luxe fabrics and embellishments dominated the fashion scene, minimalism was also in high style with superb tailoring and clean lines. CHANEL never fails to surprise as it casts its spin on fur. Karl Lagerfeld offers “fantasy furs,” which are really fake, yet make their own unique and clever statement. Relaxed glamour from Michael Kors featured fur in combination with oversize cashmere sweaters partnering with pants and coats. Stella McCartney communicated the message of minimalism with super-clean looks such as V-neck tunics and skinny wool pants, sleeveless wool coats and mini-shifts. Fendi showed modern and relaxed styles by Mr. Lagerfeld that offered a welldefined sense of composition. Balenciaga showed a silhouette of square-cut jackets over skinny pants. Ralph Lauren makes a case for romanticism with floral prints, legof-mutton sleeves, velvets and trousers that evoke late 19th century looks. Margaret Hayes, President of The Fashion Group International (FGI) commented on the fall/winter collections, “If clothes are truly socioeconomic indicators, the recession is really over, and it’s okay to look rich again. That’s the fall fashion mantra on both sides of the Atlantic.”

Balenciaga

FGI’s “Best Bets” for Fall/Winter:

AUGUST 2010 /

Fendi

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Photo Credit: All photos by The Fashion Group International

Pantsuits Camel is the color that defines the season. Leather Capes and commodious coats Fuller skirts, some longer Fur scarf Inlays Chunky knits Plaid Lace Velvet sparkle Short evening dress with mini train Suede shoes and bags Gloves, boots and booties

fashion of beauty

Fall ‘10/Winter ’11

NEW YORK’S FALL/ WINTER FASHION COLLECTIONS WITH MAYBELLINE NEW YORK’S GLOBAL MAKEUP ARTIST CHARLOTTE WILLER BACKSTAGE AT

Charlotte Willer (r.) with Max Azria at his runway collection

Model getting the Maybelline New York look by Charlotte Willer at the Michael Angel show

Charlotte Willer and Erin Wasson backstage at the RVCA runway show

Charlotte Willer (r.) with Tracy Reese at her runway show

Charlotte Willer (c.) being interviewed backstage at Vivienne Tam’s runway show.

(Continued on page 45)

AUGUST 2010 /

/ B E A U T Y FA S H I O N

THELATESTLAUNCHES

fashion of beauty Fall ’10/Winter ’11 ®

Blue Print For Fall

Estée Lauder stars the iconic colors for fall—blue and purple—in the new Blue Dahlia Pure Color Collection by Tom Pecheux. “I like to give women choices in the way they look. From a neutral to a smoky to a fashionable, strong look, these shades can be used with them all,” explained Mr. Pecheux, Creative Makeup Director at Estée Lauder. The look features smoldering eyes, shimmering lips and bold nails. He debuted his inspiration for this collection backstage at the Derek Lam Autumn/Winter 2010 Fashion show themed the “Myth of the West.” It tied together the strong, intensely energetic makeup with the design and fantasy of the clothing. There are two distinct looks with complementary lip products in Hilary Rhoda fronts the new shades of pale pink and raspberry shine as well as nail Estée Lauder Blue Dahlia Pure Color Collection by shades in deep navy and iridescent lilac. Tom Pecheux Rich, striking eyes, achieved with Pure Color Five Color EyeShadow Palettes in Blue Dahlia and Surreal Violet, mix cool shades that mimic the theatrical world at the edge of night. They are presented in a goldenmirrored compact with an oversized Estée Lauder cartouche. The eyes can be highlighted with four new shades of Pure Color EyeShadow and lips are drenched in four shades of Pure Color Gloss Stick layered with four shades of Pure Color Gloss. Nails are slicked with two shades of Pure Color Nail Lacquer. The Blue Dahlia Fall 2010 Collection ranges in price from $18.00 to $40.00 and is available now for a limited time at all Estée Lauder counters nationwide and at esteelauder.com. The eyes have it with 48 Shades from the shades and four dynamic finishes Estée Lauder New of New Pure Color EyeShadows Pure Color EyeShadows by Tom Pecheux by Tom Pecheux inspired by his visionary style. “I think eyeshadow brings to a woman a lot of selfconfidence and power. The new Pure Color

The Blue Dahlia palette from the fall color collection

Complementary Pure Color Gloss Stick and Pure Color Gloss for the Blue Dahlia Pure Color Collection

EyeShadow shades and finishes are sensual and powerful, and I love them,” said Mr. Pecheux. “These are definitely my babies.”

Tom Pecheux applies New Pure Color EyeShadows to Ms. Rhoda for a dramatic look. AUGUST 2010 /

/ B E A U T Y FA S H I O N

fashion of beauty Fall ’10/Winter ’11 face in focus ®

True Vision™ Technology incorporates intense pigmented shades for a saturated, color rich application of the eyeshadows, and a crystalline laminate polymer intensifies color clarity and vibrancy. The Estée Lauder New Pure Color EyeShadows in 48 shades are divided into four dynamic finishes: Matte, Satin, Luminous and Metallic. They are presented in a golden mirrored compact with the oversized Estée Lauder cartouche and equipped with a sponge-mitt applicator created to work with all four finishes. They are each priced at $20.00 and are available now at all Estée Lauder counters nationwide and at esteelauder.com.

An Eye On Color

Shiseido Makeup Luminizing Satin Eye Color Trios Shiseido’s Artistic Director Dick Page applies Shiseido Makeup Luminizing Satin Eye Color Trio. A model showcases Shiseido Makeup Luminizing Satin Eye Color Trios

Dick Page, Artistic Director for Shiseido Makeup, believes that color is an New Shiseido Makeup Perfect Mascara accessory for fun, decoration, an expression of self or to play with. “Makeup Defining Volume has no purpose other than its application on a face. The face animates my work and gives meaning to color and texture,” Mr. Page expressed. “I’m more interested in what feels fresh and new.” He has developed new makeup that communicates in the language of color. Inspired by his travels around the globe, Mr. Page has created seven tri-color palettes as the newest additions to the Shiseido Makeup Luminizing Satin Eye Color Trio collection. The formulation’s smooth texture is achieved with satin smooth pearl, micromatic color pigment, super hydro-wrap vitalizing DE and dual optimizing powder. The seven palettes reflect moments taken from landscapes around the world and sights through his eyes. They One of the five new are priced at $33.00 each. shades added to Shiseido Makeup Damaged lashes are resuscitated with Shiseido Makeup Nourishing Mascara Base. Also Perfect Rouge intensifying the volume of mascara, the base, available in one universal shade, provides a glossy finish and long-lasting curl. One coat of new Shiseido Makeup Perfect Mascara Defining Volume is designed to give lashes a dramatic, voluminous look. The mascara’s wand helps mascara, formulated with volume-enhancing ingredients, to adhere to the lashes all day long. It comes in two shades. Both the base and new mascara are priced at $23.00. Drawing a fine line is foolproof with the new Shiseido Makeup Automatic Fine Eyeliner. Its click-pen brush releases the ideal amount of the glossy, fade-free and smudge-proof formula for precise and easy application. Available in two shades, it is priced at $29.00. The Perfect Rouge collection, Mr. Page’s first creation for Shiseido which launched in Shiseido Makeup 2009, has added five new shades. The lipcolor, formulated with translucent red pigment, Natural Finish Cream Concealer dual-optimizing powder, satin smooth pearl and super hydro-wrap vitalizing DE, can be used over smaller or is priced at $25.00. Imperfections are erased to produce a natural finish with new Shiseido Makeup larger areas of the face. Refining Makeup Primer SPF 20. Its oil-absorbing powder, dual-optimizing powder, satin smooth pearl and super hydro-wrap vitalizing DE fill in fine lines as well as counteract (Continued on page 49) dullness, redness and uneven skin tone. It is priced at $30.00. AUGUST 2010 /

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Arcade’s Debra Leipman-Yale and Diane Crecca (r.) with Liz Claiborne Brands/Elizabeth Arden DSFG’s Art Spiro

Ralph Lauren Fragrances’ Guillaume de Lesquen with Arcade’s Philippe Ughetto

Coty Prestige’s Brooke Burdine, Lori Singer, Breanna Martin and Amanda Kahn

Ms. Crecca with The New York Times’ Chandler Bath & Body Works’ Camille McDonald with Burr and Beauty Fashion’s George Ledes Firmenich’s Theo Spilka and Joanne Halev

Givaudan’s Cos Policastro and Cathy Torelli (r.) with Jacqueline Singer and Mr. Spiro

Coty’s Ruth Sutcliffe with CEW’s Carlotta Jacobson Coty’s Lorrie King, Teri Siegel, Ms. Sutcliffe and and FGI’s Margaret Hayes Patrice Weiman

mark.’s AnneMarie Frank and Dismary Anton (r.) Optimedia’s Sandra Cicio with L’Oréal USA’s with Ms. Leipman-Yale and Lori Kalender of Arcade Tennille Kopiasz, Katie Gohman, Sophie Lilley, Erica Wohlwend and Dave Richter

Tony Griffiths with Mr. Ledes

Coty’s Francois Karimi, Firmenich’s Florence Bagneris and Arcade’s Rich Nightingale

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THEPARTYSCENE

Arcade Marketing hosted their annual Summer Solstice Party on June 17 at New York City’s Central Park Boathouse. Sunny skies provided the backdrop to the revelry where clients and colleagues mingled over a scrumptious dinner buffet that featured fresh lobster.

THEBEAUTYBIZ THEBEAUTYBIZ Z

Givaudan Launches iPerfumer

here are so many fragrances for consumers worldwide to choose from that they are easily confused on selecting which ones are best suited for them. According to Kate Greene, Vice President Marketing, Fine Fragrances, Givaudan, 2009 saw close to 1,000 fragrance launches worldwide. G iva u d a n r e c e n t l y l a u n ch e d iPerfumer—an application available on the iPhone and iPad that offers individuals tailored advice on which perfumes to try, as well as fragrance iPerfumer gives recommendaplug in info about iPerfumer wants to know recommendations to help make Consumers which types of fragrances tions based on a consumer’s themselves so iPerfumer can informed choices, whether consumers better suggest a fragrance consumers like. profile. are purchasing for themselves or some- that fits their style. one else. It is the first mobile perfume recommendation tool, and it is set to revolutionize fragrance buying. “There are a growing number of people buying fragrance online. They base their purchase on what they hear and learn about a brand on the Internet. iPerfumer’s recommendation engine feeds off of the community and is non-biased,” stated Sid Shah, Givaudan’s Head of Internet Technology and Innovation. The recommendation engine is achieved by building a community that pairs consumers with like-minded individuals based on their fragrance profile. “For young consumers, the purchasing experience is as important as the product itself. It’s all about word of mouth, community and buzz,” he added. The iPerfumer initiative was spearheaded globally by Mr. Shah and Delphine Cerutti, Givaudan’s Perfumery School Developer. The connection to the Givaudan Perfumery School is especially synergistic as iPerfumer combines the most sophisticated technology with the knowledge and mastery of perfumery that is taught every day, since 1946, at the legendary Givaudan Perfumery School. Mr. Shah leads the iPerfumer presentation. Ms. Greene explained that “Our rich database of global launches, part of Givaudan’s proprietary global portal Miriad 2.0™, is now brought to the consumer in the form of iPerfumer. Givaudan’s Jenine Guerriero, Kate Greene, Stephen Nilsen and Sid Shah This speaks to our authority in market intelligence and about engaging the consumer. It visualizes the key pillars of Givaudan— knowledge, vision, artistry and performance.” iPerfumer is loaded with 4,000 perfumes and these are powered by the Miriad 2.0™ database of over 80,000. (Continued on page 67)

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THEBEAUTYBIZ

HBA Global Expo & Conference Preview

HBA Global Expo & Conference takes place September 28-30, 2010 at New York City’s Jacob K. Javits Convention Center. HBA recognizes that beauty is defined, marketed and created in many different and diversified ways. As a result, the conference has expanded and revitalized its programming and show floor offerings to address every facet of the fascinating and dynamic world of health and beauty. The expo is the source to discover and learn about the latest array of products and services, trends, technological advances and marketing strategies. Networking and building relationships are important at the expo. In addition to embracing the variety of the beauty industry, HBA has enhanced its Green Conference, and for the first time in the US, the Organic Monitor will present two workshops. HBA is aware that the all-natural beauty field, total body/mind wellness and sustainability are growing agendas for consumers. Another new feature is the Global Perspectives Conference which will focus on the best methods for forming global partnerships and selling your product internationally as well as providing detailed information about a number of the most important worldwide markets. The Spa & Resort/Medical Aesthetics Expo will be co-located with HBA Global Expo & Conference. Attendees will have free admission to this as well as access to hundreds of new products in the Spa/ Aesthetic and beauty arenas. Pamela Baxter, President and CEO of LVMH Perfumes and Cosmetics for North America will be the Keynote Speaker for HBA Global Expo 2010.

LVMH’s Pamela Baxter

HBA Global Expo’s Jill Birkett

Beauty Fashion interviewed Jill Birkett, Event Director of HBA Global Expo to discuss the highlights of this year’s expo. Beauty Fashion: This year, HBA Global Expo is embracing beauty’s diversity. How are you displaying this at the event? Jill Birkett: On the show floor we have a wide variety of exhibitors from all over the world offering attendees new ingredients, packaging innovations and private label services. There is a heavy emphasis on sustainability but also new technologies that will make an existing brand or new product pop and create excitement. A new show floor feature will be the Trend Spot, where attendees will hear from leading global market research firms on what is happening in the beauty and personal care space and Mintel, one of our market research partners, will present Innovating Trends. This presentation always highlights a diverse range of hot product categories that cross generations and borders. The Trend Spot will also present makeup demonstrations with makeup available for every type of skin—an area of great interest. From older skin to skin of color there will be a makeup demo for everyone! The Conference Program has a new offering—the Global Perspectives Conference—that explores different beauty markets and will help companies sell their products successfully around the world. The Marketing and Technical Conference will provide information on marketing and developing products for consumers of all backgrounds and how to meet the needs of the diverse consumers of the future. With some of the growth in current markets, as in Latin America for example, it will be key for brand manufacturers to diversify globally as well as ethnically. AUGUST 2010 /

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THEBEAUTYBIZ

EMBRACING THE DIVERSITY OF BEAUTY

EMBRACING THE DIVERSITY OF BEAUTY BF: The all-natural beauty industry is expanding, and HBA Global Expo has taken notice by featuring the Green Conference and having the Organic Monitor present two workshops. How important is this field? JB: It’s incredibly important for two reasons. Number one, the consumer is driving it and wants organic and natural products, which results in industry growth and sales—even in tough and down markets. Secondly, since it requires innovation and a new approach, it creates new opportunities and business for the many suppliers and firms that exhibit at HBA. Their customers (our attendees) are very eager to see and learn about these innovations at the show—in fact “to see natural products” is one of the top reasons they attend HBA. The Environmental Protection Agency is also exhibiting at HBA for the first time because they see our industry as a key player in protecting the environment. We also have Dr. Birute Mary Galdikas, a leading anthropologist from Borneo, kicking off the Green Conference and talking about a “Sustainable and Green Path” for the industry. BF: Do you have any ideas or new workshops you want to add to next year’s expo? JB: We are always exploring ideas with our attendees, industry advisory board and speakers for new topics and areas to cover. I welcome any and all input from the industry. We will not, however, start to build new content until after the HBA Global Expo 2010.

Carol’s Daughter’s Lisa Price (r.) presented Singer Mary J. Blige with the HBA Positively Beautiful Award at last year’s HBA Global Expo.

The results, meetings and feedback from surveys from this year’s event are integral in our plans moving forward and in developing the 2011 programs. But stay tuned…HBA will continue to offer new content and innovations each year! Attendees visit various vendors at the expo

THE HBA CONFERENCES AND WORKSHOPS WILL INCLUDE: MARKETING AND TECHNICAL CONFERENCE Tuesday, September 28 through Thursday, September 30 This conference will include case studies, in-depth looks into specific markets, roundtable discussions with industry leaders, reveals of new technical innovations and all-new interactive sessions that provide the details you need for your business. Also included are brand new sessions offering “20 TIPS in Ninety Minutes” on topics ranging from beauty blogging to package design.

TRENDS CONFERENCE

Tuesday, September 28 Trends Conference will present coverage of top trends for 2011 from The Doneger Group, Pantone, Ampacet and Coty Beauty, as well as include a consumer panel moderated by BeautyStat.com, The Trends Conference will provide attendees the information they need to formulate their business strategies for the coming year.

GREEN CONFERENCE

Tuesday, September 28 and Wednesday, September 29 This is the second year for the Green Conference. The expanded program features one day focused on the technical side of the green industry, and one day focused on the business and marketing decisions that are essential to making the green industry successful and profitable.

GLOBAL PERSPECTIVES CONFERENCE

Tuesday, September 28 and Wednesday, September 29 The seminar will focus on the best methods for forming global partnerships and taking one’s products places they’ve never been before, as well as providing detailed information about a number of the most important worldwide markets. (Continued on page 55) AUGUST 2010 /

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According to The Fragrance Foundation’s “Fragrance Trends Forecast Report 2010,” classic fragrances are still important because they provide an attainable luxury. The story and craftsmanship remain an integral part of a classic. As the spotlight turns more now on the Perfumer, that emphasis on the creation/craftsmanship process becomes even more intense. The image of a classic fragrance can be preserved, the report stated, by maintaining appropriate distribution and visibility. The report also suggests that the image of a classic should be used as a reference to reinvent. The report defines a classic fragrance as a trusted brand with over ten years of success. It is an olfactive trendsetter/breakthrough that sets a new olfactive territory. Here are the latest fragrance launches to set their own scent style.

Anniversary Edition

The new Lola Marc Jacobs Velvet Edition is presented in a flacon topped with flower petals with a velvety texture.

Coty Prestige celebrates the first anniversary of Lola Marc Jacobs with Lola Velvet Edition. The collectible, limited-edition bottle is chic, fashionable and more luxurious than ever. A combination of Marc Jacobs’ sophistication and a touch of mischief set the style for the new Lola bottle. Its soft, velvety cap shows off a new wardrobe – playful and unexpected. The 50 ml Lola is reinvented in a sophisticated, light-hearted design. The flower petals blooming from the cap have an added soft and velvety texture. The bottle is re-imagined in a vibrant shade of violet. The glass is frosted, adding a warm and comfortable radiance with a gold logo. Lola Marc Jacobs Velvet Edition features the original Lola fragrance. Developed by Givaudan’s Perfumers Calice Becker and Yann Vasnier in collaboration with Ann Gottlieb, the juice begins on a top note of pink peppercorn, pear D’Anjou and ruby red grapefruit. The heart of fuchsia peony, rose and geranium dries down to a base of vanilla, tonka bean and musk. Priced at $68.00, Lola Marc Jacobs Velvet Edition Eau de Parfum Spray is available now at Bloomingdale’s and select specialty retailers nationwide.

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THELATESTLAUNCHES

Memory Makers

Woman To Woman

Designer Thierry Mugler believes, “Womanity is the invisible link that binds all women together.” To that end, Womanity is an interactive platform, a community-based Web site, where women can come to express, relate, connect and transform the world around them. This new expression of feminine positive energy coincides with the introduction of Mr. Mugler’s new fragrance, Womanity. This scent’s facets reflect the infinite expressions of womankind. He affirms, “It’s a musical fragrance tuned to the emotions of the woman who wears it.” The inspiration for the juice comes from the Cyclades Thierry Mugler Parfums introduces Womanity. Island off the coast of Greece where Mr. Mugler spends a lot of time. He wanted to re-create the sweet smell of fig trees mixed with the salty sea breeze of the ocean. The olfactory foundation is built around the contrast of sweet and savory flavors, between fig and caviar, which represents the sea breeze element. Mane, which developed the juice for Womanity, used its technological breakthrough of molecular distillation to extract the fragrance’s Belona fig and caviar ingredients with aromatic fidelity and subtleness. The scent begins with the sweet note of fig that blends to the savory note of caviar. It is based on an accord of fig wood and leaf. Womanity is presented in an elongated cut bottle with an oval base. The flacon’s delicate rose glass is decorated with a frieze that has a stylized face of a heroine. A ring to match the frieze represents connectedness, the circle of Unity. The decorative chain linking the frieze and the ring symbolizes sharing and solidarity. The bottle is placed in a carton of recycled and recyclable paperboard with no inner holders or paper inserts. Womanity’s bottle is refillable, making the fragrance a renewable resource. Refillable Womanity Eau de Parfum Spray in a .33 oz. size for $28.00 is available only online. The fragrance comes in a 1 oz. size for $58.00; 1.7 oz., $78.00 and 2.7 oz., $98.00. An Eau de Parfum Refill Bottle in 1.7 oz. is $58.00. The collection also includes 6.7 oz. sizes of Perfumed Shower Gel for $40.00, Perfumed Body Milk, $45.00 and Perfumed Body Cream, $55.00. Womanity is The promotional image for available now at Bloomingdale’s and at us.boutique.thierrymugler.com. Thierry Mugler Parfums’ Womanity In October, it will also be at Nordstrom.

A Spin On The Bottle Inspired by his love of art, Marc Jacobs introduces a new limitededition of the iconic Daisy bottle. Daisy Marc Jacobs Pop Art Edition balances the sophistication and whimsies of the original Daisy with the feeling of luxury and modernity. The Pop Art Edition of the Daisy bottle, designed by Wilhelm Liden, has high shine red lacquer with a white logo and a cap in shiny black and gold. The glossy red outer carton is detailed with a black daisy chain lacing the outer border for a whimsical finishing touch.

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Daisy Marc Jacobs Eau de Parfum Pop Art Edition mixes the moods of ‘uptown/downtown.’

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by Larissa Jensen Senior Category Specialist, Beauty The NPD Group, Inc. Whether it is because she has little time, interest, or moneyâ&#x20AC;&#x201D;fewer women are wearing makeup today. The category experienced a usage incidence decline of 5 percentage points relative to 2008 with only 63%, or about three in five women aged 18-64, wearing makeup in 2010. Adding to this is that among women who do wear makeup, they are simplifying their routine by using fewer products daily. Relative to 2008, more women 18-64 in 2010 are wearing only one makeup product per day, while fewer women are wearing three or more makeup products on a daily basis. As consumers seek to simplify their beauty routine, the opportunity is ripe for products that Larissa Jensen provide the benefits of both the makeup and skincare categories. Over the past few years, products that straddle the line between makeup and skincare have begun to enter the market at a more rapid clip. And itâ&#x20AC;&#x2122;s about more than just moisturizing and SPF protection. A greater number of makeup products are incorporating skincare benefits that consumers would previously seek to get only from a skincare product. From increasingly advanced anti-aging ingredients to the more specialized focus of anti-acne and redness reduction benefits, more and more makeup products are offering the consumer a wider variety of skincare options. With the variety of options available to her, it is no surprise that almost nine in ten makeup consumers have used a makeup product in the past year that contains some sort of skincare benefit. What is interesting is that close to two in five of these women are using makeup products with skincare benefits instead of skincare products with the same benefit. And the percentage of women that will buy a makeup product to replace a skincare product with the same benefit they are looking for increases with age. The younger makeup consumer age 18-24 is significantly more likely to use a makeup product with skincare benefits in addition to a skincare product with the same benefit (68% vs. 32%). But by the time makeup users reach 65+ years of age, more than half of them (52%) use a makeup product that satisfies their skincare need in place of a skincare product. As might be expected, the type of skincare benefits used in makeup products varies by age. Makeup products with acne prevention/treatment benefits have the highest usage (Continued on page 66) AUGUST 2010 /

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THEBEAUTYBIZ

WHEN MAKEUP MEETS SKINCARE

On June 24, Fashion Group International, Inc. (FGI) hosted “The Retail Revolution: Transformation of the World’s Biggest Industry.” Robin Lewis, Vice President at Vantage Marketplace at Goldman Sachs moderated the panel which included Michael Gould, Chairman and CEO, Bloomingdale’s, Mindy Grossman, CEO, HSN, Inc. and Ben Fischman, President and CEO, Retail Convergence Inc. (RCI), which operates RueLaLa.com.

Bloomingdale’s Michael Gould with Goldman Sachs’ Robin Lewis, HSN’s Mindy Grossman and RCI’s Ben Fischman

“The consumers are forcing us to change their rules that will tell us how to connect with them,” stated Mr. Lewis. He explained that since the recession, “consumers’ mindsets have shifted from needing stuff to demanding experience. Consumers want a premium experience at a fair price.” However, Mr. Gould noted that “Bloomingdale’s came out of the recession strong and had an outstanding fourth

FGI’s Margaret Hayes (c.) with Mr. Lewis and Mr. Gould

Marie Claire’s Nancy Berger Cardone and Brent Allen

The Estée Lauder Companies’ Bari Seiden and Suzanne Seymour

Lord & Taylor’s Barbara Zinn-Moore and Liz Rodbell Givaudan’s Cathy Torelli with Arcade’s Rich with Aramis & Designer Fragrances’ Carol Russo Nightingale and Diane Crecca AUGUST 2010 /

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quarter. With the new beauty floor, we changed the environment. At Bloomingdale’s we have a passion of what we want to be and give back to the community.” Ms. Grossman stated that the direct-to-consumer relationship at HSN is important, as well as content and embracing emerging technologies. “The key [to sustaining in the (Continued on page 58)

THEBEAUTYBIZ

THE RETAIL REVOLUTION

Fusion Brands Aims To Be The Best

“We’re a new company with opportunities that go way beyond lip plumping products,” expressed Chairman Eugene Melnyk, referring to Fusion Brands’ LipFusion® Micro-Injected Collagen Lip Plump, which has proven to be a hero product. Mr. Melnyk expressed his vision for Fusion Brands at the Welcome Reception and Dinner to kick off the company’s first sales meeting on June 14 at New York City’s Kitano Hotel.

Fusion Brands Inc.’s Sophie Hutson, Mr. Melnyk and Caroline Pieper-Vogt

Fusion Brands Inc.’s Eugene Melnyk

Prestilux’s Joel Roussin with Fusion Brands Inc.’s Roslyn Griner and Dianne Watson

Fusion Brands Inc.’s Dana Kline and Eric Miller

Explaining that the company is going to take full advantage of the research facilities available from its pharmaceutical division, he sees opportunities to develop cosmetic products based on the high-tech concepts of its “fantastic drugs.” Speaking of his career track from publishing to pharmaceuticals, Mr. Melnyk stated “We built a global company of over 2,000 people based in 80 countries worldwide,” tracing the history of its growth and his career from his first success in a medical publishing venture. Realizing that physicians were overwhelmed by the number of professional magazines they received, Mr. Melnyk created a

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(Continued on page 59)

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THEBEAUTYBIZ

GOOD

FROM

AT-COUNTER

The wonderful challenge with developing an education strategy for StriVectin™ is that we had to play two sides of a very fun coin! First, we wanted to maintain the bold, provocative edge for which StriVectin™ has always been known, while also conveying the unparalleled scientific background and clinical data that back these new formulations. We weren’t challenged with developing ‘smoke and mirrors’ but rather, how do we educate a Beauty Specialist and also a consumer on so much scientific information in such a short amount of time?

Photo Credit: Angela Shea Photography

BY LAUREL ANNE HARWARD NATIONAL EDUCATION DIRECTOR STRIVECTIN™

Laurel Anne Harward conducts training sessions in the field for the NEW StriVectin-SD™

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AT-COUNTER

counterculture

THEBEAUTYBIZ

Art

ONdesign

THE

by Marc Rosen

OF PACKAGING

Cosmetic packaging as an art form is a thought that has intrigued me for years. Like fine art, we are inspired by everything around us—the exposures that affect our psyche and those plant memory bytes in our mental computer. I have always believed that you must look backwards to go forward. Design is eclectic, and we are all inspired by things from the near and distant past. Today, consumers know that they are buying design. Store brands like Target in the US have merchandized design as an intrinsic measure of one’s personal style and savvy to the middle class. Gone are the days when corporations were concerned that the customer might guess that more money was being spent on the packaging than the actual product inside. Now we are a decade into the 21st century. Some things have changed and some have not. One thing is for sure— good design sells. This has been the underlying tenet of Marc Rosen Associates. I have found it to be a mantra that our clients embrace. The new definition of luxury is not solely about fantasy anymore but about many other things. Today, it’s about “What’s New?” and “What’s Next?” It’s another generation, another era. Still, there are opportunities for those willing to dig a little deeper or do things a little differently. With the advent of new media it’s now easier than ever to get your message into the hands of potential consumers. In today’s markets, multi-level messages in a variety of costefficient mediums are common, so one would assume that beauty and fragrance might soon join the legions of brands that already take advantage of this environment. It’s a fastpaced environment full of consumers whose attention spans have dwindled and whose brand loyalties wear thin, and this creates opportunity for constant reinvention. But your Lola Marc Jacobs Velvet Edition brand needs to be nimble and your organization flexible and open to change. While rarity will always be a part of the “luxury equation,” the definition of luxury has surely shifted. It’s broader, more encompassing and manifests itself in myriad ways that we couldn’t have imagined 20 years ago. Style and glamour are still present, but so are many other elements. If approached in a certain spirit, this fact can lead us into exciting new territory. So, has the art of packaging become a thing of the past? Not by a long shot. Despite how quickly our worlds—and therefore our customers—are changing, people will always seek out packaging and products that reflect their inner emotional state and orientations. Where once it was our challenge to create new and exciting products that would tap into a consumer’s inspired, aspirational sense of self, we’re now simply trying to convince them that they need luxury products at all. So, how do we create products and appropriate packaging that will give consumers permission to purchase without guilt? For starters, we need to make “need” as much a part of our marketing strategies as creating a breakthrough product or an innovative package. It’s no longer enough to create something beautiful or inspiring. Products we create now have to deliver on multiple fronts and press a customer’s buttons on many levels. Several new launches are getting it right and address this need for multi-dimensional benefits, which give the consumer ample reason to loosen their purse strings. With spirits down these days, humor can be an essential ingredient to assuage the “do I really need it?” syndrome. Fragrances like Lola Marc Jacobs Velvet Edition and Couture Couture by Juicy Couture make you smile just by (Continued on page 61) AUGUST 2010 /

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THELATESTLAUNCHES

The Beautymakers Offer Therapeutic And Corrective Products According to Kline & Company, value-oriented consumers today are showing a preference for skincare products that include multiple benefits. Anti-aging features such as skin firming and the reduction of fine lines and wrinkles are still attracting consumers, some of whom are willing to pay premium prices. SPF has also become popular in the beauty segment. Kline & Company’s research revealed that a firmly held association of the sun’s rays with aging signs is motivating both skincare and makeup marketers to add SPF specifications to their products. However, this trend is taking sales away from last year’s double-digit growth winner, the sun care products category. Here are products that give consumers options for self-help in their skincare regimens.

Comfort Level

CHANEL’s Hydramax + Active Active Moisture Mask has a creamy texture that envelops the skin instantly to deliver a feeling of soothing comfort.

CHANEL hydrates the complexion with new Hydramax + Active Active Moisture Mask. Formulated with Ceratonia Polyfractioned Active (PFA), a natural, purified ingredient, the new Hydramax + Active Active Moisture Mask targets the heart of skin to boost the dynamics of skin hydration at the source. Its creamy texture envelops the skin, instantly delivering a deep feeling of soothing comfort. The mask comes in a 2.5 oz. size for $55.00. The Cleansers and Toners Collection with the key ingredient Tulip Tree Extract debuted in 2008. CHANEL’s Mousse Confort Rinse-Off Rich Foaming Cream Cleanser from that regimen has now been reformulated with the same original ingredients such as Arum Lily Extract and the addition of a glycerin-enriched base to produce a thick, creamy foam. The cleanser comes in a 5 oz. size for $45.00. Both CHANEL products are available now at department and specialty stores and at CHANEL.com.

Mousse Confort Rinse-Off Rich Foaming Cream Cleanser targets the particular needs of dry, dehydrated and sensitive skin.

Dermal Activist

Clinique’s Repairwear Laser Focus Wrinkle & UV Damage Corrector is formulated to work day and night to visibly repair UV damage, reduce wrinkles and give free radical protection.

“This extraordinary launch [of Clinique’s Repairwear Laser Focus Wrinkle & UV Damage Corrector] far exceeded our expectations,” affirmed Dr. Daniel B. Yarosh, Senior Vice President of Basic Science Research at The Estée Lauder Companies. “Lines and wrinkles are a major concern globally; the number one causes are lifestyle and environmental exposure.” Dr. Yarosh explained that sunlight and pollution among other stressors create low level inflammation. “Starter wrinkles are incompletely repaired, while constant aggressors from sun exposure to stress and pollution deteriorate collagen and elastin, which over time produce lines, wrinkles, uneven skin texture and reduced skin clarity. For those not ready to have targeted laser treatment in a dermatologist’s office to achieve younger looking skin, Clinique introduces Repairwear Laser Focus Wrinkle & UV Damage Corrector. This de-aging serum is uniquely formulated to work day and night to reduce the appearance of lines and wrinkles as well as repair and help prevent UV damage with results remarkably close to a dermatological laser treatment. Three drops of Clinique’s Repairwear Laser Focus Wrinkle & UV Damage Corrector used twice a day were found to achieve 63% of the visible wrinkle-reducing power of a laser. A potent blend of three patented repair enzymes encapsulated in a liposome delivery system work to help visibly reverse UV damage and mend solar scars that are the noticeable proof of collagen loss from extended UV exposure. This technology represents 20 years of clinical study into molecular delivery systems and aids penetration deep within the skin’s surface to revitalize the appearance of photo-aged skin. (Continued on page 62)

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DAMAGE CONTROL

Cosmetic Executive Women (CEW) presented one of its “Women in Beauty” series on June 21 at the Harmonie Club in New York City. This program featured a conversation with Bobbi Brown, Founder of Bobbi Brown Cosmetics and Maureen Case, President of Specialty Brands, The Estée Lauder Companies Inc. Ms. Brown traced her beginnings 20 years ago with ten lipsticks sold at Bergdorf Goodman. The Makeup Artist morphed into cosmetic entrepreneur has now seen the brand sold in about 850 doors and in over 50 countries. Ms. Brown believes that “Women want to look and feel like themselves, only prettier and more confident.” Ms. Case, who has been at The Estée Lauder Companies since she was 21 years old, first met Ms. Brown in 1999.

CEW’s Jill Scalamandre and Carlotta Jacobson with Bobbi Brown Cosmetics’ Bobbi Brown and The Estée Lauder Companies’ Maureen Case

M.A.C’s Yobuko Yano, Adeline Yu and Jennifer Balbier P&G’s Francine Gingras and Brent Miller with Beauty Fashion’s George Ledes and Caroline with Marie Claire’s Nancy Berger Cardone Geerlings of The Estée Lauder Companies

Lord & Taylor’s Barbara Zinn-Moore, Thia Breen Ms. Levy and Nancy Schmidt of Macy’s with Elizaof The Estée Lauder Companies, mark.’s Claudia beth Arden’s Laurie Dowley, Ms. Zinn-Moore and Poccia and Linda Levy of Macy’s Lord & Taylor’s Sally Shaw

Ms. Case with Nordstrom’s Lisa Kellam, Laurie Black, Debbi Hartley Triesch and Cece King

Karyn Khoury of The Estée Lauder Companies and Bobbi Brown’s Annemarie Iverson with Jean Zimmerman

They have both evolved the brand to make colors and formulas that are easy to apply. “We sell transformation and newness. The service element sets us apart from the rest,” Ms. Case affirmed. “We don’t do red lipstick. We do the Bobbi lipstick.” AUGUST 2010 /

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THEBEAUTYBIZ

g n i d l Bui d n a r B n w o r B i b b o B The

Building rand B n w o r B i b b o The B Explaining how she came to be a makeup guru on NBC News’ Today, Ms. Brown revealed it is all due to a meeting by chance with the mother of Jeff Zucker, then the Executive Producer of the show. “I was on a book tour and met Mrs. Zucker. After I gave her a makeup tip she said, ‘You ought to meet my son.’” “Our big growth has been through word of mouth,” she continued, but now “non-traditional media and the digital world have attracted attention to us. We monitor Facebook and Twitter, which show what the brand is about.” She maintains that it’s not about trends anymore. “It’s all about women looking like themselves only better.” Ms. Case added, “It’s about being yourself and customizing a look for you. We give women choices.”

Catherine Russell of Sean John Fragrances with IFF’s Veronique Ferval

Firmenich’s Alexandra Twellman and Arcade’s Diane Crecca, Rich Nightingale Westly Morris with NPD Group’s and Marine Ravera Diane Nicholson

Ms. Poccia, Clinique’s Catherine Barber and Ms. Dowley

mark.’s Gail Boyé and Norma Williams with Ungerer’s Marcie Rose and Makeup Artist Jessica Liebeskind

Bobbi Brown’s Sandra Main with Marianne Diorio of The Estée Lauder Companies

Givaudan’s Jennifer Ryan and Alison Chaneski (r.) with Stephanie Bruno of The Estée Lauder Companies

She shared, “Tracking customers [in-store] and making sure service is good presents a challenge. Service and artistry are the key to being successful.” Ms. Case sees future products in the Bobbi Brown line as being multi-tasking. “I always look to what I can do better,” Ms. Brown explained about how she develops her products. One of her greatest successes is the Shimmer Brick. “The more I grow, the more I want to make really great products.” Ms. Case pointed out that the international business for Bobbi Brown has been slowly building and is now especially expanding in Asia. “We’ve built the buzz with the people out there. Hong Kong has been really successful, and it is the window to China.” She cautions that, as the company is expanding, “You have to keep your focus on the several thousand Makeup Artists around the US [who represent the brand]. We have to pick the right people to be Bobbi Brown Makeup Artists.” Both Ms. Brown and Ms. Case expressed no regrets in raising their children. “I’m first a wife and mother. My business is my hobby,” Ms. Brown confided. She also credits her husband and Ms. Case for their support that “allows me to be me.” Ms. Case believes it is all in prioritizing with regard to balancing family and professional lives. “I have very few regrets. I was there for my children.” Ms. Brown dispensed advice to those at the CEW event who are looking to achieve their goals. “Hard work is the key,” she said. “Be aware of everything. If you have an idea that is different, anything is possible. Don’t have boundaries to your imagination. Successful entrepreneurs have to be a little crazy. I started with ten brown-toned lipsticks that have now grown to a multi-million dollar business.” BF

AUGUST 2010 /

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THELATESTLAUNCHES

Convincing guys they need fragrance is becoming a somewhat easier task, since recent research shows that younger men have more options for grooming, hair care and fragrance than their fathers. A report from ALLURE/GQ reveals that more and more male customers are seeking out scents. In fact, 14% more men in the 18-34 age category are more likely to use fragrance than those 35+. More men are wearing fragrance as an integral part of their style, and they are making choices based on their personal preference instead of being influenced by others. Here are three fragrances that it is hoped will tempt them to purchase.

MAKER’S MARK When he was in the gym one day, someone suggested to Designer Mark Jacobs that Bang would be a great name for a fragrance. “That name sets the tone for the spirit of the scent,” explained Mr. Jacobs at the press launch for his new men’s fragrance, Marc Jacobs Bang. One of this generation’s hottest and most influential style icons, he is always inventive and never predictable. Marc Jacobs Bang is his first masculine scent in almost a decade. “The juice would have to be one that I would want and wear, and I had to feel comfortable with it,” Mr. Jacobs affirmed. The juice was developed by Givaudan’s Perfumer Yann Vasnier in collaboration with Ann Gottlieb of Ann Gottlieb Associates. The fragrance begins on a top note of black, pink and white peppercorns. Its heart and the base of the fragrance are wrapped with masculine woods. Elemi resinoid and aromatic benzoin blend with vetiver, white moss and patchouli. The flacon for Marc Jacobs Bang was designed by Harry Allen in collaboration with Mr. Jacobs. Produced by Pochet of America, it has a classic shape and bold silver and black color codes. The smoky black, heavyweight faceted glass bottle is contrasted with high shine silver metallic plaques shielding front and back. The classic shape is transformed by an impact—marked at the core with the debossed logo and leaving an embossed reversed imprint on the back plaque. The silver plaque reflects the light across the fluid curves of the bottle and flashes on the straight and imperfect edges. The metallic silver cap complements the plaques and is stamped with a debossed logo. The carton reflects the bottle’s dramatic silver finish and multi-faceted surface. Its silver design is contrasted with a matte black-angled frame mimicking the glass bottle. Marc Jacobs Bang comes in a 1.7 oz. Eau de Toilette Spray for $55.00 and (Continued on page 65) AUGUST 2010 /

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The flacon design for Marc Jacobs Bang is classic and sophisticated, yet humorous and energetic.

THELATESTLAUNCHES

NEW MEN’S SCENTS ON THE SCENE

THEBEAUTYBIZ

Beauty industry executives were invited by the Publishers of ALLURE and GQ magazines to a breakfast at Condé Nast’s Executive Dining Room in New York City on June 29 to be briefed on the results of a Grooming and Beauty Study 2010, which revealed the revolution in grooming and beauty. From January to May 2010, GfK, MRI and Vision Critical conducted quantitative online studies and qualitative one-on-one interviews with ALLURE and GQ readers and Editors. The study involved 2,000 men and women aged 18-64, and it uncovered some provocative findings. The pressure to look good has been equalized. Compared to ten years ago, 72% of men today are under more pressure to care about their appearance versus 82% of women. Taking pride in their appearance is seen as less of a stigma by 81% of men and 83% of women. The pressure to look younger is felt by 92% of women and 79% of men. Men and women today are spending more money on grooming/ beauty products than women of an earlier generation. The daily grooming/beauty routine is enjoyed by 72% of women. A natural and effortless look is preferred by 94% of women and 84% of men, and 53% of women and 75% of men said they found a great new beauty/ grooming product to be a mood booster. Sephora’s Alison Slater and Paige Murray (3rd l.), The Top 10 products used rd ALLURE’s Agnes Chapski and Jill Friedson (3 r.) with by women were: hair care, GQ’s Marcy Bloom and Karen Drechsler deodorant/antiperspirant, body lotion/cream, razors, body wash/shower gel, cosmetics, fragrance, hair styling products, facial cleanser/wash and facial moisturizer. Men’s Top 10 products were: hair care, razors, deodorant/ antiperspirant, shaving cream/ gel, fragrance, body wash/shower gel, body lotion/cream, aftershave lotion/ balm/razor burn treatment, facial cleanser/wash and hair styling products. Wearing fragrance is an integral part of their personal style stated 57% of men and 66% of women in the survey. The fragrances they use were based solely on their personal preference by 81% of men and 88% of women. The report revealed that spas are enjoyed by men as well as women. Men ALLURE’s Linda Wells and Ms. Chapski (r.) with account for 48% of the spa-going population today. In the past year, 78% of L’Oréal USA’s Henric Sark men and 80% of women received services at a salon/spa. Both men and women have dramatically increased grooming/beauty spending as compared to five years ago according to the report. The majority of men and women use their own knowledge and past experiences as the primary driver of which grooming and beauty products they purchase. The power of the free sample was found to be a key motivator for both men and women in buying new grooming and beauty products. When making the choices of products they use, both men and women want good value, a brand they know and trust, a great scent, availability and a target single purpose. Male shoppers want to go to their own designated retail environment. Macy’s Tasha Blaekman, Tricia Williams and Joan They don’t want to go to the women’s department to make their purchases. Bolingbroke (r.) with ALLURE’s Kelsey Kirsch The top ten retail outlets where men make purchases in descending order are: mass merchandise stores, drug stores, supermarkets/grocery stores, department stores, warehouse outlets, dollar stores, online, discount department stores, salons/spas and barbershops. Women’s top ten preferred retail outlets in descending order are: mass merchandise stores, drug stores, supermarkets/grocery stores, independent beauty salesperson, specialty stores, department stores, beauty supply stores, salons/ spas, online and dollar stores. Shoppers want easy, efficient and stress-free experiences when they buy products, and 80% know what they want before they get to the store. The top five factors both women and men look for in descending order are: finding what they need quickly, a place where they can shop for other items as well, a variety of brands, a variety of price points and self-testing products without pressure to buy. BF AUGUST 2010 /

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THEBEAUTYBIZ

THE ALLURE AND GQ GROOMING AND BEAUTY REPORT

THEBEAUTYBIZ

BPI’S NEW VICE PRESIDENT OF SALES

Beauté Prestige International USA (BPI) has selected Barbara Luisi as its new Vice President of Sales. In her new role, Ms. Luisi will oversee the BPI USA national sales force with the overarching objective of growing the US business. She will report directly to Nicholas Munafo, President, BPI.

ARAMIS & DESIGNER FRAGRANCES APPOINTS PIERCE

Aramis & Designer Fragrances, a division of The Estée Lauder Companies, appointed Kathleen Pierce to Vice President Global Communications. Ms. Pierce will report to Veronique Gabai-Pinsky, Global Brand President, Kathleen Pierce Aramis & Designer Fragrances, BeautyBank and IdeaBank and Marianne Diorio, Senior Vice President, Global Brand Communications, The Estée Lauder Companies. Ms. Pierce has worked as a Communications Consultant with the Aramis & Designer Fragrances division since March 2010.

CABOTIN’S NEW ROLE AT SYMRISE

Anne Cabotin, formerly Symrise’s International Key Account Manager in Fine Fragrances has been appointed to Vice President Global Account Director for L´Oréal—one of the most important global clients for Symrise. In her new role, Ms. Cabotin will join Symrise’s European Scent & Care management team and will report to the Regional President of Scent & Care EAME, Holger Winkel.

KLINE & COMPANY’S NEW ADDITIONS

Kline & Company announced Eric Vogelsberg as the head of the firm’s global M&A and Corporate Development Practice. In addition, the firm announced that Glyn Johnson will lead the company’s efforts in Europe, leveraging his years of successful transaction experience and longstanding relationships with financial clients and industry leaders. Prior to joining Kline, Mr. Vogelsberg spent 10 years in sales, service and management roles of increasing responsibility in the specialty chemicals industry. Mr. Johnson was Manager of the Strategy & Finance Practice of Nexant Ltd.

HEALY AND STRASSER APPOINTED AT KOLMAR

Joe Healy was appointed Executive Chairman at Kolmar Labs Group. Tom Calcagno continues to manage the day to day operations as Vice President, General Manager of Kolmar. Resurgence initiatives continue at Kolmar as the company announces the appointment of Julie Strasser as Vice President, Sales & Marketing. AUGUST 2010 /

PEOPLE & PROMOTIONS ZEGRAS’ LUCKY POSITION Mary Zegras, formerly of Modern Bride, has been named Executive Beauty Director at Condé Nast’s Lucky magazine. CARLUCCI’S NEW POSITION AT MAESA GROUP Jill Carlucci was named Manager of Corporate Affairs, reporting directly to Jill Belasco, CEO of Maesa Group. Ms. Carlucci’s responsibilities include all shared Maesa resources: public relations, travel, human resources, employee benefits and training, special events, internal communication and industry visibility. drom FRAGRANCES’ NEW ADDITIONS drom Fragrances is once again expanding its workforce in Brazil with the arrival of Ana Paula Silva. As Technical Manager, Ms. Silva is part of the worldwide team responsible for application technology. She will work in close cooperation with drom’s customers on developing new products and fragrance concepts. Account Manager Alexis Broca has been assigned to drom Fragrances in Paris, where he will give added support to the team and develop new accounts in France and abroad. Gergana von Heyking has been appointed Marketing Director of drom Fragrances in Germany. She replaces Markus Schiek, who will now be Managing Director for International Sales, Marketing and Fragrance Development. Ms. von Heyking has worked in the drom Fragrances marketing department since 2006. CUTLER’S NEW POSITION AT FASHION GROUP Neil Morris Fragrances has appointed Michael Cutler as National Director of Sales for Fashion Group. In addition to overseeing the company’s US distribution, he will play a key role in marketing and product development. Mr. Cutler has held key sales channel roles for Michel Germain Parfums, Escada Beaute and Parfums Givenchy. COSMO’S NEW EDITORIAL BRAND DIRECTOR Cosmopolitan Editor-in-Chief Kate White named Susan Schulz Editorial Brand Director for the magazine. Ms. Schulz will be responsible for many facets of the brand, including Cosmopolitan.com, Cosmo radio, Cosmo Books, television partnerships and other digital endeavors. She will replace John Searles, who has left Cosmopolitan to pursue a full-time career as a fiction writer. Ms. Schulz was most recently Special Projects Editor for Hearst Magazines, developing “bookazines” including Good Housekeeping Comfort Food, Country Living Holidays and Delish.com’s 400 Calories or Less. NEW BEAUTY EDITOR AT ALLURE Angelique Serrano has been named Beauty Editor of Allure. Before joining Allure, Ms. Serrano worked as Beauty and Fashion Director at Latina, where she led both departments and worked on the magazine’s blog. Agnes Chapski, Vice President and Publisher, Allure announced Michelle Thorpe as Associate Publisher. With more than 18 years of experience in the publishing industry, Ms. Thorpe was most recently Executive Beauty 43

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THEBEAUTYBIZ

BOARDROOM BULLETINS

THEBEAUTYBIZ

WILLIAM MILLER 2/5/1923 – 4/29/2010 by John Ledes Bill Miller, the legendary Elizabeth Arden leader who helped move its makeup, skincare and fragrance brands internationally over the last decades of the 20th century, died peacefully in Boca Grande, Florida, surrounded by his wife, William Miller Nevine and their children. Born in Constantinople in 1923, Bill made his mark on the worldwide scene. A graduate of Taft School, Mr. Miller attended Princeton University, where he enlisted in the V-12 program of the United States Marine Corps. Commissioned as a 2nd lieutenant at Quantico, Virginia, Bill was assigned to the Pacific Theater, where he was promoted to 1st lieutenant. Called back to active duty in 1950, Captain Miller served in Korea with the 1st Marine Division. Between WWII and Korea, Bill got his master’s degree in 1948 at the Wharton School of Business. Mr. Miller was at the forefront of Elizabeth Arden’s growth throughout the 70s and 80s. He became International Executive Vice President based in London, returned to New York City to become President of Elizabeth Arden’s BethCo division and retired in 1986. Bill loved to discuss subjects of significance with others and cherished disagreements about substantive political and governmental issues. The Marine was a Republican who loved to challenge you when you disagreed. Above all, Bill Miller had no place for hate—for he loved you even though you disagreed with him. This Princeton graduate battled with me, the Yalee Marine, during football season, but we came to terms when it was over. Semper fidelis, Bill. AUGUST 2010 /

PEOPLE & PROMOTIONS Director at Allure, where she was named 4th Quarter Salesperson of the Year and was responsible for key accounts such as L’Oréal. BERCOVICI AND ROLLINS JOIN REDBOOK Eve Bercovici joins REDBOOK as Executive Beauty Director. Ms. Bercovici was most recently a Senior Beauty Director of InStyle. Prior to InStyle, Ms. Bercovici served as the Executive Beauty Director at Martha Stewart Living, Fitness and the Condé Nast Bridal Group, as well as Beauty Manager at Seventeen. REDBOOK’s Editor-in-Chief Jill Herzig announced Meredith Rollins as the new Executive Editor of the magazine. In her new role, Ms. Rollins will manage the editorial staff, plan and top-edit the magazine as well as conceive and manage special projects and brand development initiatives. Ms. Rollins comes to REDBOOK from Lucky, where she had been Executive Editor since 2005. TRENEVA JOINS HBA GLOBAL HBA Global appointed Emanuela (Ema) Treneva as its new International Sales Director. Based in Paris, France, Ms. Treneva will provide sales outreach and customer support to European beauty and personal care suppliers. She will also facilitate relationships with European beauty and wellness organizations, media and pan-European customers. Prior to joining HBA Global, Ms. Treneva was International Advertising Manager for Cosmédias, the former European trade publisher of ICN, Cosmetic News Weekly and Cosmeticnews.com. ICMAD ELECTS OFFICERS AND DIRECTORS FOR 2010-2011 The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) re-elected Pamela Jo Busiek, CBI Laboratories, Ft. Worth, TX, President of the association at the May 20, 2010, board meeting. Other officers elected included: Vice Presidents Carl Geffken, Carl Geffken Consultants, Guilford, CT and Pamela Viglielmo, The Gramercy House, Southport, CT; Treasurer Craig Weiss, Consumer Product Testing Co., Fairfield, NJ and Secretary Sharon Blinkoff, Venable LLP, New York, NY. Stan Katz, Cosmetic Index, Northport, NY and Marva Kalish, Marketing Plus Consultants, Douglaston, NY, were reappointed Chair and Vice Chair, respectively. Elected at the association’s Annual Meeting in New York City on June 17, 2010, for one-year terms to the Board of Directors were: Karen Acker, KA Consulting Corp., Nyack, NY; Dr. Robb Akridge, Pacific Bioscience Laboratories (Clarisonic), Bellevue, WA; Paul Aloe, Magic of Aloe/Aloe Cosmetic Labs, Pennsauken, NJ; Daniela Ciocan, SoGeCos Americas, Las Vegas, NV; Curran Dandurand, Jack Black LLC, Carrollton, TX; Jeff Murad, Murad Skin Research Labs, El Segundo, CA; Gun Nowak, Face Stockholm Ltd., Hudson, NY, Flori Roberts, The Roberts Group, NJ, Shrewsbury, NJ and Herb Wilson, Imos Wilson, New York, NY. Elected for three-year terms to the Board of Directors were: Michael Benjamin, Temptu Marketing, Inc., New York, NY; Ian Ginsberg, Bigelow Trading Ltd., New York, NY; Howard Hirsch, HDH Holdings, Basking Ridge, NJ; Marva Kalish, Marketing Plus Consultants, Douglaston, NY; Deborah Lippmann, Lippmann Enterprises, LLC, New York, NY and Pamela Viglielmo, The Gramercy House, Southport, CT. BF

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fashion of beauty

Fall ‘10/Winter ’11 (continued from page 24)

MAYBELLINE NEW YORK’S BEAUTY REPORT FROM THE FASHION RUNWAYS AT NEW YORK’S FALL/WINTER COLLECTIONS Max Azria

The beauty look at Max A z r i a wa s “ P u r e l y Provocative”—a perfect balance between a natural complexion and a bold orange lipcolor created specially for the show by Maybelline New York Global Makeup Artist Charlotte Willer. Radiant skin was the perfect backdrop to the centerpiece of the look which was a bold coral-orange lip. Side-swept “catty” lashes adorned bare eyes, accented only by natural-looking brows. HOW TO GET THE LOOK: Mineral Power Natural Perfecting Liquid Foundation: Charlotte applied this “as a cream” onto skin for a dewy and natural finish. Use all over, including eyelids and even the neck, for the perfect base. Lash Stiletto Voluptuous Mascara: Charlotte added length and volume with this rich mascara, paying extra attention to the corners for a cat-like lash effect. Define-A-Brow Eyebrow Pencil: Charlotte used the micro precise applicator to create a natural looking brow, making this intense look more approachable. Color Sensational Lipcolor (shade created exclusively for Max Azria): Charlotte created this special hue just for Max Azria, but if you can’t wait for it to make its debut, Coral Crush is the closest current shade. This chic, modern take on a bold lip was created by mixing bright orange lipcolor with lip balm, applied by dabbing onto the lips with fingertips. Charlotte finished by adding a little more color just onto the center of the lip straight from the tube for a “blossoming flower” effect. AUGUST 2010 /

Michael Angel

The look was right out of a modern painting at Michael Angel as Maybelline New York Global Makeup Artist Charlotte Willer channeled her inner Picasso with two bold green and blue eye looks for the Designer’s Fall 2010 fashion show. Charlotte’s gorgeous work began with an all over hint of illumination producing a bright, super-fresh face. She then layered two show-stopping strong eye looks. The first, an earthy brown on the upper lid gave depth, while bold lime green on the lower lid added beautiful whimsy; strong lashes finished the eye off. The second look intensified the eye with a rich, deep blue shadow rimmed with gold on the lower lashline and eyelashes. The perfect counterpoint to both? Nude lips dressed with richly neutral color complemented these bold eyes without competing. HOW TO GET THE LOOK: Eye Studio Color Plush Silk Eyeshadow Quad in Green with Envy: use the neutral shade as a base on the lids, line bottom lashes with the lime green hue and apply the brown shade to the crease. Color Sensational Lipcolor in Totally Toffee: pucker lips and smooth this lush Lipcolor all over—straight out of the tube.

Mineral Power Illuminator: Dip the kabuki brush into the cap and tap to remove excess product. Dust lightly over the entire face in a circular motion.

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fashion of beauty

Fall ‘10/Winter ’11

RVCA X ERIN WASSON

The beauty look at Erin Wasson for RVCA was a unique mix of cool-girl natural and “a little bit of wackiness.” Maybelline New York Global Makeup Artist, Charlotte Willer, went sultry and pretty with a smoky taupe grey shadow and strong, clean liner on upper and lower lids. Long, separated lashes complemented the look along with sunkissed contoured cheeks and clear glossy lips. And for a little dash of “playful craziness” Charlotte created just one dark feathered brow and lined part of the bottom lip with a black liner, incorporating a bit of a “tribal” feel. HOW TO GET THE LOOK: Eye Studio Color Plush Silk Eye Shadow Quad in Sapphire Siren: Apply the grayish taupe shade to the upper lid to just above the crease, blending carefully so that there are no harsh lines. Eye Studio Lasting Drama Gel Liner in Black: Apply to the brow with a flat liner brush in a quick upward motion.

Shine Sensational Lip Gloss in Minty Sheer: Apply this clear gloss to lips primed with concealer for high shine with minty flavor (fresh breath bonus)!

AUGUST 2010 /

Tracy Reese

The beauty look at Tracy Reese was an intriguing “Feminine/Masculine” blend. Maybelline New York Global Makeup Artist Charlotte Willer created a smoky yet shiny eye, adding illumination around the face for the perfect mix of textures to complement Tracy’s sumptuous multitextured collection. HOW TO GET THE LOOK: Eye Studio Color Plush Silk Eyeshadow in Copper Chic: Charlotte used the dark brown shade from the lash line to the crease and blended up toward the brow with the lighter beige tone. Eye Studio Lasting Drama Gel Liner in Black: Apply to the lower inner rim to give the smoky eye a super-sultry edge. Lash Stiletto Voluptuous Mascara: apply generously with the Plump & Stretch Brush to lengthen while volumizing. Mineral Power Illuminator in Pink: sweep around eye area for the p e r f e c t amount of highlighting to soften the dramatic eye look. Color Sensational Lipcolor in Totally Toffee: Mix with a bit of lip balm for a natural, subtle look that balances out the bold eye.

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fashion of beauty

Fall ‘10/Winter ’11

Vivienne Tam

“Classic China Doll” was the beauty look at Vivienne Tam with a deep, luscious red lip comp l e m e n t e d by a flawless porcelain complexion. Maybelline New York Global Makeup Artist, Charlotte Willer, went classic femme fatale by pairing deep cherry-bitten lips with bare cheeks. Eyes were accented in the corners with a shimmering light beige shadow to evoke sexy screen siren. Natural brows created a pretty, “not-too-perfect” look. HOW TO GET THE LOOK: Color Sensational Lipliner in Red: Charlotte first lined the lips precisely and then filled in the entire lip area in feathered strokes for a long-lasting, perfectly rich red result. Eye Studio Color Plush Silk Eyeshadow in Copper Chic: Charlotte used the lightest shade in the corner of the eye as a shimmery, feminine accent and focal point. Mineral Power Natural Perfecting Foundation: A luminous finish and natural coverage result that paired perfectly with intense lips. Define-A-Brow Eyebrow Pencil: Charlotte used the micro precise applicator and smear free formula to create a natural looking brow, making this intense look more approachable.

AUGUST 2010 /

William Rast

For William Rast’s Fall 2010 show, Maybelline New York Makeup Artist Charlotte Willer created a look that melded Brigitte Bardot with a little biker girl edge. “We wanted the girls to look sexy, but in a fresh, modern way,” said Charlotte. That freshness came with flawless skin, defined brows and loads of mascara, the only adornment Charlotte added to eyes, but it was enough. Nude lips, in a shade specially created by Charlotte for the show, were the final touch. HOW TO GET THE LOOK: Dream Liquid Mousse Foundation: apply with fingers over entire face. The Colossal Volum’ Express Mascara in Glam Black: Charlotte added layer after layer on top and bottom lashes to build up this mega lash look. Define-A-Brow Eyebrow Pencil: Top off dramatic lashes with beautifully defined brows. The key is to create a brow that’s shaped but not overdone. Color Sensational Lipcolor in Nearly There: Charlotte’s special creation for this show was the perfect Bardot nude. Try Color Sensational in Nearly There to achieve a similar look. Apply with finger for a soft, sultry look.

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fashion of beauty

Fall ‘10/Winter ’11

Bumble and bumble Fall 2010 Hair Looks Prabal Gurung Hair By Jimmy Paul Altuzarra Hair By Laurent Philippon At Prabal Gurung, Jimmy Paul gave models a futuristic, aggressive look to complement the strong lines of the clothing. Side sections were pinned back tightly for a sleek, aerodynamic appearance while the top was teased slightly to create volume and accentuate the crown. Bumble and bumble Does It All Styling Spray was used to finish the look and smooth flyaways.

Ruffian Hair By Neil Moodie

Laurent Philippon’s simple ponytail at Altuzarra was designed to look as though the model had styled it herself. Bumble and bumble Prep was misted on the hair for light conditioning and shine. Philippon then allowed the hair to fall at its natural part and secured low at the back of the head. Flyaways were encouraged to add to the ease of the look.

Cushnie et Ochs Hair By Jordan M

For the hair at Ruffian, Neil Moodie created a “cosmic” bun high on the head. He applied Bumble and bumble Prep and Styling Creme before blowdrying and then created a ponytail at the back of the crown. This was then sectioned and wrapped into a twisted chignon that called to mind a planet in orbit.

As a counterpoint to the strong, graphic clothes of the collection, Jordan M created a messy, rough hairstyle for Cushnie et Ochs. Hair was coated with Bumble and bumble Styling Creme for hold, then diffused by rolling with the fingers to encourage texture. The hair was pinned loosely in the back with a few front pieces swept across the face.

Geren Ford Hair By Travis Speck

Karen Walker Hair By Rolando Beauchamp At Karen Walker, Rolando Beauchamp gave the girls a rough, sexy ponytail that looked as though it had simply been pulled back after a night out on the town. He prepped the hair with Bumble and bumble Thickening Hairspray for volume, then blow-dried without using a brush to encourage texture and height at the crown. The hair was then secured with an elastic and finished with a spritz of Does It All Styling Spray.

In an homage to Lauren Bacall, Travis Speck created a not-so-prim, drytextured faux bob at Geren Ford. The hair was set with a curling iron and a bit of Bumble and bumble Spray de Mode, then brushed out and pinned under to create a 1940s style.

VPL Hair By Neil Moodie

Vera Wang Hair By Jimmy Paul Jimmy Paul created a Brigitte Bardotinspired hairstyle for Vera Wang’s Fall runway show. The hair was prepared with Bumble and bumble Thickening Hairspray and Surf Spray and then teased to create a voluminous crown. Finally, side sections of the hair were twisted back and pinned at the nape of the neck. AUGUST 2010 /

At VPL, Neil Moodie designed a clever take on the ponytail by creating a simple but stunning loop at the back of the head secured with elastic string. To achieve the sleek texture, hair was blow-dried with Bumble and bumble Prep and Styling Lotion, then flatironed and misted with Spray de Mode.

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fashion of beauty Fall ’10/Winter ’11 face in focus ®

(continued from page 26)

New Shiseido Makeup Pore Smoothing Corrector is a long-lasting, pore-correcting foundation that visibly erases prominent pores and oily shine. The gel formula, applied in a circular motion, combines dual optimizing and oilabsorbing powder to help even the skin’s texture and brighten a dull complexion caused by excess oil. It is on sale now for $30.00. Super hydro-wrap vitalizing DE is the key ingredient in new Shiseido Makeup Natural Finish Cream Concealer. It covers dark circles and uneven areas such as reddened cheeks, discoloration and freckles as well as reduces the appearance of dull skin. It comes in 5 shades for $25.00. All of the new Shiseido Makeup products are available nationwide beginning this month at fine department and specialty stores where Shiseido products are sold as well as online at Macy’s, Bloomingdale’s, Nordstrom, Lord & Taylor, Saks Fifth Avenue, Barneys New York, Dillard’s and Sephora.

Jazz Age

La Prairie conjures up visions of Parisian nightlife, cabarets and all that jazz in its new “Midnight Blues” Fall 2010 Colour Collection. There are sensual shades for the eyes, cheeks and lips that are all about understated sexiness. They are expressed in the form of berry and plum lips, warm cheeks and a sultry, smoky eye in unexpected color combinations of blues and violets. Raychel Wade, New York Makeup Artist and Consultant to La Prairie, expressed, “Fall is a time when women reach for rich makeup colors, and ‘Midnight Blues’ delivers just that! Using deep blues and cool pinks is a great way to accentuate and enhance your natural look, and this color palette provides endless La Prairie’s new “Midnight Blues” Fall 2010 possibilities to create just the right amount of drama, so people Colour Collection notice you and not just your makeup!” “Our customers crave a bit of sensuality in color, along with science in skincare, so we work tirelessly to deliver both,” explained Lynne Florio, President of La Prairie. “Our ‘Midnight Blues’ collection weaves together a beautiful story of sultry nights that is sure to strike a chord with women.” Eyes get a sexy, smoky look with a Cellular Treatment Eye Colour Ensemble in Midnight Blues (Limited Edition). This palette of four colors, applied alone or in multiple combinations, is priced at $70.00. New (Limited Edition) Luxe Eye Definer can be used both inside the lid and outside. The wood pencil with a hybrid kohl formula is dual-ended with a waterproof color on one end and a smudge tip on the other and is equipped with a pencil sharpener. It comes in three shades and is priced at $50.00. The collection includes Cellular Luxe Lip Colour, formulated with a combination of caviar extracts, vitamins A and E. The lipcolor, conditioning and protecting against dryness, comes in five shades for $55.00. Lips are lined with new (Limited Edition) Luxe Lip Definer, a dual-ended pencil with color on one end and a natural hair lip brush on the other along with its own sharpener. The wood pencil lipliner comes in three shades for $50.00. The “Midnight Blues” Fall 2010 Colour Collection is available now at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and at laprairie.com.

Serenity/Spirit/Self Sue Devitt Beauty’s Lash Intensifier Treatment & Lengthening Mascara

According to Sue Devitt, Founder of Sue Devitt Beauty, her travels to northern Thailand inspired her to create “a rich, sultry color collection based on the Golden Triangle’s captivating natural beauty and its ever-present feeling of well-being.” The Golden Triangle is made up of a convergence of Thailand, Laos and Myanmar. This exotic, serene and sensual area is the focus of Ms. Devitt’s new Fall 2010 The Golden Triangle Collection. The collection’s colors convey the subtle diffusion of a golden light on green bamboo and the bronze and charcoal hues of Buddhist temples. Ms. Devitt also captured the serene spirit of the region in a nature-based fragrance. Eyes are wide open with new Lash Intensifier Treatment & Lengthening Mascara. Its beauty wand has the conditioning SymPeptide at one end and an algae-derived Bio-Energizer® Complex in the formulation at the other end. It comes in three shades for $49.00. AUGUST 2010 /

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Sue Devitt Beauty’s Eye Intensifier Pencil creates an intense, smoky eye.

fashion of beauty Fall ’10/Winter ’11 face in focus ®

Sue Devitt Beauty’s Lines are defined beautifully with Eye Intensifier Pencil in a new green/black limited-edition Lip shade, Golden Triangle as well as two other hues. The eyeliner’s new formulation Enhancing Gloss in glides on smoothly for easy application and won’t crease with facial motions. It is Golden Triangle priced at $22.00. The pigment-rich, crease-resistant, anti-oxidant formulation for Silky Eye Shadow gives maximum performance with a delicate, luminous finish. The formuSue Devitt Beauty’s Silky Eye Shadow imparts a lation containing water lily extract to hydrate the skin helps to prevent creasing delicate, luminous finish. and provides long-lasting coverage. It comes in 31 shades for $18.00. These three products in the Fall 2010 The Golden Triangle Collection are available now at suedevittbeauty.com, Barneys New York and barneys.com, Bloomingdale’s and Bloomingdales.com, Macy’s Impulse Beauty, beauty.com and other fine prestige retailers domestically and internationally. New, limited-edition Golden Triangle Eye, Lip & Cheek Highlighter is an allpurpose gel formulation to accent the eyes, lips and cheeks with a goldenneutral shade. It contains rice lipids plus vitamins A and E to build a defense against environmental pollutants. It can be purchased for $22.00 at suedevittbeauty.com, Barneys New York and barneys.com, Bloomingdale’s and Bloomingdales.com, beauty.com and other fine, prestige retailers domestically and internationally. Ingredients including hyaluronic filling spheres to smooth lips and peptides to promote collagen are contained in the formulation for limited-edition Lip Enhancing Gloss in Golden Triangle. The lipcolor also has menthol crystals to impart a light, tingling sensation to create fuller lips. Priced at Sue Devitt Beauty’s $22.00, it is now at suedevittbeauty.com, Barneys New York and barneys.com, limited-edition Golden Bloomingdale’s and Bloomingdales.com. Macy’s Impulse Beauty, beauty.com Temple Effusion Eau de Toilette is a delicate, and other fine prestige retailers domestically and internationally. oxygenating essence. Accompanying the Fall 2010 The Golden Triangle Collection is new, limitededition Golden Temple Effusion Eau de Toilette. It was inspired by the earlymorning mist rising from Thailand’s bamboo forests. The fragrance contains Thai botanicals including deep rainforest woods, lily and red berries. Priced at $65.00, it is now at Barneys New York and barneys.com. A percentage of the proceeds from the Golden Temple Effusion Eau de Toilette will be donated to help bring safe drinking water to Southeast Asia’s Golden Triangle region.

Outrageous Beauty M·A·C’s Dare To Wear Lipglass in Bold & Brash

M·A·C’s Eye Shadow in Sassy Grass

M·A·C’s Dazzle Lipstick in Glaringly Hip

M·A·C captures the Lady Gaga look with its new Dare To Wear collection. It expresses the wave of energy, excitement and outrageousness all around the world by those who dare to declare their own originality. High-powered pigment and pearl create an intense, shine-saturated gloss that is combined with pop eyeshadow shades. There are six Dare To Wear Lipglass shades for $18.00 each and twelve shades of Eye Shadow for $14.50 each. Sizzling hot drama is digitized with M·A·C’s new Digi-Dazzle limited-edition lipcolor collection. There are AUGUST 2010 /

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M·A·C’s Haute & Naughty Lash produces defined lashes for day and instantly combed volume for evening.

A two-in-one dual wiper system gives M·A·C’s Haute & Naughty Lash double life.

13 colors of Dazzle Lipstick priced at $14.00 each for new heights in tonality. Eyes lead a double life with Haute & Naughty Lash, M·A·C’s two-in-one mascara. It features a dual wiper system with two different sizes—one big and one small—that control the amount delivered. The smaller orifice keeps lashes separated, natural and defined. The larger orifice produces volume and drama. M·A·C’s Haute & Naughty Lash is now available at maccosmetics.com, nordstrom.com and next month at all M·A·C locations.

Rimmel London’s Lasting Finish 25-Hour Foundation minimizes breakdown from sweat, heat and humidity.

The London Look

The essentials for looking London chic begin with Rimmel London’s Lasting Finish 25-Hour Foundation. The lightweight foundation containing energizing mineral complex and aqua primer provides extended wear, hydration and a natural finish. It is available now in 11 shades for $7.48. The lash-building, volume-boosting Max Volume Flash Mascara is now followed by Rimmel London’s Max Volume Flash Waterproof Mascara. Both formulations are enriched with collagen and keratin to plump and strengthen the lashes. The new waterproof mascara is equipped with a large, plush brush, and its perfect-fit technology produces fast, no-mess lashes. It is available now for $7.19. Rimmel London has developed a formulation with GROW-LASH Complex that promotes the appearance of long, remarkably strong lashes. Lash Accelerator Mascara combines biotin to stimulate lash growth, biotin tripeptide to enhance lashes, caffeine to enhance lash circulation as well as lecithin, sodium hyaluronate and arginine to strengthen, hydrate and condition lashes. It comes in three shades for $9.99 and will be available in October. All of these Rimmel London makeup products are sold at chain drug stores and mass retailers nationwide.

Emancipated Beauty À La Française

Rimmel London’s Max Volume Flash Waterproof Mascara takes lashes from skinny to fat in 10 seconds.

The Paris address of Guerlain is 68, ChampsÉlysées, and it is also the title of the beautymaker’s new makeup collection. Developed by Guerlain’s Creative D i r e c t o r, O l i v i e r Échaudemaison, the Collection Couleurs Automne/Fall 2010 pays tribute to French glamour. The star product in the collection is Écrin The face of Guerlain’s 68, ChampsGuerlain’s Écrin 6 Couleurs offers Guerlain’s Kiss Kiss Essence de Gloss 6 Couleurs-6 shade Élysées Collection Couleurs four contouring shades, one color is a lip care product that unites eyeshadow. Each of its Automne/Fall 2010 is the essence of and one liner. beneficial ingredients with pure French chic—saucy, sensual, slightly color in a shiny and ultra-soft texture. five palettes bear the mischievous and seductive. names of Guerlain boutiques in Paris. All of the shades contain moonstone which gives silvery or blue reflections supported by its lamellar structure. The Écrin 6 Couleurs offer a range of three different textures in each of its harmonies—iridescent formula, matte formula and a satiny formula. The palettes are presented in a case designed by India Mahdavi. AUGUST 2010 /

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fashion of beauty Fall ’10/Winter ’11 face in focus ®

Its silvery reflections and mashrabiya latticework design has an easel opening at a 205° angle to display a mirror and is equipped with a professional, double-tipped brush. It is priced at $84.00. Kiss Kiss Essence de Gloss is Guerlain’s new extreme shine formula combined with anti-aging active ingredients. It smoothes wrinkles and fine lines and leaves lips plumped. Mother-of-pearl particles give an immediate flash of radiance, vitamin A and oligoelements stimulate cellular renewal, and vitamin C protects the lips from signs of aging and external irritants. Available in eight shades, Kiss Kiss Essence de Gloss is priced at $31.00. The 68, Champs-Élysées Collection Couleurs Automne/Fall 2010 also has four new shades of Rouge G de Guerlain for $46.00, three new shades of Kiss Kiss Gloss for $30.00 and two new shades of Blush 4 Éclat for $49.00. All of Guerlain’s color collection is available now at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bloomingdale’s, Bergdorf Goodman and also at Sephora.com.

A Decade Of Color

tarte celebrates its 10th anniversary with new products and a continuing commitment to include natural ingredients in many of them such as Amazonian white clay. The iconic product that started it all a decade ago was tarte’s natural cheek stain, which is all new with a limitededition gold-studded tube in the brand’s signature dark purple and a bright pink blush shade to suit all complexions. The Fall 2010 tarte Ten Year collection features a limitededition collector’s palette exclusive to Sephora containing tarte’s iconic natural 10 shadows, eyeliner and full eyeshadow brush. Also cheek stain celebrates its exclusive to Sephora are eight shades of emphasEYES™ tenth anniversary with aqua-gel eyeliner and the radiant & rested luminous complexa new, limited-edition presentation. ion collection with bestsellers and exclusive pre-launches. tarte’s entire fall 2010 makeup collection ranges in price from $18.00 to $44.00 and is available now at tarte.com, Sephora, sephora.com, beauty.com, dermstore.com, Henri Bendel and boutiques nationwide.

Beauty Muse

A limited-edition collector’s palette from tarte contains 10 shadows, eyeliner and brush.

emphasEYES™ in eight shades is part of the tarte Ten Year collection.

Whether A-list or avant-garde, François Nars, NARS Founder and Creative Director, has been inspired by iconic beauties who he says are “larger than life, unforgettable and possess an elegance that’s timeless.” Mr. Nars’ newest face for his Fall 2010 Collection is Daphne Guiness. “Daphne is the ideal icon to capture Fall 2010’s old-Hollywood meets futuristic look,” he added. The collection contains three Daphne Guiness is the muse for the NARS Fall shades of Eyeshadow, one named 2010 Collection. Daphne; one shade of Douceur Blush; one limited-edition Lipstick and one limited-edition Lip Gloss, two Eyeshadow Duos and one limited-edition Soft Touch Shadow Pencil. They range in price from $25.00 to $32.00 and are available now at narscosmetics.com. The NARS Fall 2010 Collection NARS creates a base of operation with new Pro-Prime™ makeup. Mr. Nars created two products in Pro-Prime™ to help makeup look fresh and professionally applied for hours. BF AUGUST 2010 /

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(continued from page 27)

Arcade’s Sonia Milfort (2nd l.) with Nancy Tomei, Claire Corgan, Lisa D’Angelo and Christine Clayton of Clarins

Steve DeMercado of Fragrance Resources with Givaudan’s Lisa Popoli, Parlux’s Kathleen Galvin and Mr. Burr

Rhona Stokols (2nd l.) with mark.’s Jennifer Billet, Gail Boyé and Judy Lobel

P&G’s Christine McAfee and Bettina Bamberger with Symrise’s Tara Thompson

The Cloudbreak Group’s Tom Butkiewicz with Ms. Crecca and Mr. Spiro

Avon’s Liz Perry and Pamelia Lall (r.) with Ms. Thompson

Fragrance Resources’ John Wallace and Rob Ms. Singer and Mr. Nightingale with Givaudan’s MacDonald (r.) with Kellie Como of Inter Parfums Yara Karmiloff

IFF’s Sue McEwen and Mara Dumski (r.) with Arcade’s Mary Weiser

Symrise’s David Apel with Ms. Milfort

IFF’s Celine Barel, Olivier Delcour and Celine Loup

Givaudan’s Rose Eckert and Kate Greene with Mr. Griffiths, Ms. Thompson and Ms. Torelli

Mr. Teets and Ms. Sutcliffe (c.) with Firmenich’s Melanie Moreno, Alexandra Twellman and Westly Morris AUGUST 2010 /

Arcade’s Eric Dalbo and David Teets (r.) with Coty Prestige’s Giovanni Boiano and Susan Kelly

Ms. Kelly, Ms. Eckert (c.) and Coty Prestige’s Sara Jackson, Samira Taher and Laurie Verbinski

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Arcade’s Larry Berman with Symrise’s Hee Jeong Ms. Greene, Ms. Crecca, Mr. Spiro and Ms. Eckert Son, Jessica Wolfe and John Lando with Givaudan’s Alison Chaneski and Jennifer Ryan

Ms. Singer with Mane’s Frederic Jacques and Tony Cannone (r.) and Mary Manning of Mary Manning Associates

Arcade’s Bill Hoffman, Paul Pearl, Ms. Weiser and Mr. Teets

Arcade’s Kathy Griffith and Givaudan’s Rodrigo Flores-Roux and Amy Rueckl with Mr. Nightingale Mr. Dalbo

Arcade’s Gary Akens, Ms. Weiser, Rich Boison, Cathy Leauby, Fred Graf, Marine Ravera and Jim Walker

Henry de Monclin of HDM Designs with Ms. Galvin, Fragrance Resources’ Cutler Whitman and Anne Barkley

The Fragrance Foundation’s Mary Ellen Lapsansky with Mr. Ughetto

Fragrance Resources’ Gabriela Chelariu and Ms. Barkley

Takasago’s John Mastrocola and Patricia Choux with Mr. Teets

Givaudan’s Lauren Vellucci, Ms. Torelli and Sherita McCain

Nathan and Bill Rosenbaum (r.) of Cereus Product Development with Ms. Weiser

Arcade’s Laura Freedman with Kristin Spinn and Lynn Ruvo of Inter Parfums Mr. Teets with L’Oréal USA’s Nancy Williams, Mike Ortolano and Mick White

BF AUGUST 2010 /

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EMBRACING THE DIVERSITY OF BEAUTY (continued from page 30)

ORGANIC MONITOR WORKSHOPS

Wednesday, September 29 and Thursday, September 30 The Organic Monitor—a leading international research and consulting company that specializes on the global organic and related product industries—will offer two workshops that will give a clearer understanding of natural and organic standards, the technical implications and challenges and help companies identify business opportunities in the global market for natural and organic cosmetics.

TREND SPOT

OTHER HIGHLIGHTS INCLUDE:

Cutting-edge trends in makeup, color, packaging, ingredients and consumer buying will be featured. Attendees can see daily demonstrations by professional Makeup Artists like Eve Pearl featuring the latest styles in colors and beauty looks.

NETWORKING TOPIC TABLES

Sponsored by the Personal Care Products Council (PCPC), these free networking roundtables on the show floor are hosted by top industry professionals and cover diverse topics, from “Getting Social Online” to “Regulatory Confusion—Sorting it Out.”

SOCIAL MEDIA SPOT

More than 2,000 industry professionals in HBA’s online social communities will be able to meet up in this show floor lounge and interact in-person with some of the people they have been “talking” to on Facebook, LinkedIn or Twitter. Special activities include a “Meet the Beauty Bloggers” event after the “20 Tips in Ninety Minutes” conference session. In addition, HBA’s “Honest Beauty” blogger Mary Palmieri will be on hand to announce the winner of the “Breakout Brand of the Year” series.

RSVP PAVILION

A private suite area for leading beauty and personal care suppliers to meet with top customers and prospects. Access to the RSVP Pavilion will be limited to invitation holders only.

VIP LOUNGE

A convenient, comfortable, exclusive venue for the industry’s top beauty buyers to network, discuss business or just relax and enjoy special amenities.

NEW PRODUCTS INNOVATION SHOWCASE

Sponsored by Mintel and HAPPI, this is a destination area that will display an array of innovative products and services ranging from the latest skincare formulations and delivery systems to unique and sustainable packaging design.

MATERIAL CONNEXION CENTER

A global platform for material solutions and innovations including smart substances, intelligent interfaces and sensory surfaces that are transforming design.

HBA INTERNATIONAL PACKAGE DESIGN AWARDS (IPDA)

Celebrating its 10th anniversary, IPDA will feature this year’s hottest brand designs in cosmetics, fragrance, personal care, skincare and sustainable packaging. IPDA recognizes the year’s most outstanding package design and will help spark ideas and bring new creativity back to the office. Take advantage of registration, conference and travel discounts by registering online and in advance for the HBA Global Expo & Conference at www.hbaexpo.com and use Priority Code: PBFZ for a free exhibits-only pass. For more information on HBA Global Expo call 1-609-759-7603 or email nbullock@hbaexpo.com. BF

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Memory Makers (continued from page 32)

The fragrance is a richer interpretation of the original Eau de Toilette. Developed by Firmenich’s Perfumer Alberto Morillas, the juice begins with wild strawberry that blends to violet petals, gardenia and jasmine. Its base is made up of the white wood accords of birch and cedarwood. Daisy Marc Jacobs Eau de Parfum Pop Art Edition comes in a 3.4 oz. size for $88.00 and is available now at fine department stores nationwide for a limited time only.

Real Cool

Avon’s Ice Sheers Collection comes in popsicle-inspired packaging.

Avon suggests chilled sorbets and icy granitas with its new Ice Sheers Collection. There are three lush scents—Refreshing, Delicious and Luscious—that are fun, flirty and feminine. Ice Sheers Refreshing opens with a top note of watermelon that blends to a heart of pear, which is based on vanilla. Ice Sheers Delicious has a top note of blackberries, sugar and lemon juice, which combines with a middle note of a mojito accord of lime, spearmint, rum and simple syrup and is based on musk. Ice Sheers Luscious moves from a top note of citrus to a heart of orange blossom and finally to a drydown of lemon meringue. The Ice Sheers Collection is priced at $16.50 each and is available now exclusively through Avon Representatives by calling 1-800-FOR-AVON or at avon.com.

A Moment In Time Salvatore Ferragamo has introduced Attimo which in Italian means “A moment in time.” There are moments in everyone’s life that shape a whole existence and are there to stay forever, just like Salvatore Ferragamo’s iconic style. “Attimo will be a pillar of our brand, a classic fragrance,” explained Luciano Bertinelli, CEO of Ferragamo Parfums. Its target audience is the age group from 25 to 40. Many stylemakers from that age group attended the launch party for the fragrance at New York City’s Standard Hotel on July 1. Attimo Salvatore Ferragamo, a floral green woody, was developed by Firmenich’s Perfumers Jean-Pierre Bethouart and Annick Menardo. Mr. Bertinelli explained that the brief presented to Firmenich called for a wellconstructed juice with texture. “We wanted a feminine, floral scent that would have a global appeal.” Almost nine months in development, the juice was modified over 200 times before the final version was approved. He disclosed that in tests in countries including Japan, France, Italy and America, “the fragrance was very well received.” It opens on a top note of nashi pear, kumquat and lotus flower. Its heart of gardenia, frangipani flowers and peony is based on a drydown of musk, cedarwood and patchouli. AUGUST 2010 /

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The advertising campaign for Attimo Salvatore Ferragamo is fronted by Model Dree Hemingway Attimo Salvatore Ferragamo is a new, signature fragrance expressing the brand’s core values of Italian style, glamour and refined seduction.

The flacon, created by Designer Sylvie de France and produced by Bormioli Luigi is a slightly asymmetrical form embellished by a precious gold strip with the Attimo name in Ferragamo red. The pale gold juice glows through the variegated glass that is topped by a rounded glass cap with a gold insert. The Salvatore Ferragamo logo gleams in red at its base. The carton with embossed curves inspired by the bottle has an off-white, pearlized appearance. The top panel of the carton is in gold, and the Attimo log and Salvatore Ferragamo name are visible in red. The cardboard used is ecologically certified by the Forest Stewardship Council (FSC). Attimo Salvatore Ferragamo comes in a 1 oz. Eau de Parfum Spray for $58.00, 1.7 oz., $75.00 and 3.4 oz, $110.00. They are joined by 6.7 oz. sizes of Body Lotion Flacon for $44.00 and Bath and Shower Gel Flacon, $40.00. The collection is available now exclusively at Bloomingdale’s and at all Salvatore Ferragamo Boutiques. It will roll out to other retailers nationwide in September. The launch will be supported by an advertising campaign shot by Photographer Craig McDean and fronted by Model Dree Hemingway. The commercial was shot by Paul Mignot in Rome. There will be sampling including deluxe minis, vial-on-cards and a special coffret for VIP customers. After the exclusivity to Bloomingdale’s ends, the fragrance will also be available at Neiman Marcus, and its catalog going to 500,000 customers will drive them to the Salvatore Ferragamo Web site. “Attimo’s story will be continued with a select distribution, and it is part of our portfolio for our long-term strategy,” Mr. Bertinelli added.

Air Refresher

Slatkin & Co.’s SCENTEGG™ Small Space Air Freshener scents a space anywhere at anytime.

Slatkin & Co. has the answer for air in need of refreshment. SCENTEGG™ Small Space Air Freshener, created by Harry Slatkin, is a little product that delivers a big sensory experience. It allows you to instantly transform any space within seconds without the need of a plug, wick or flame. SCENTEGG™ Small Space Air Freshener is a passive diffuser that sends the fragrance from within the bottle into the air, scenting the space around it. It can rest on any flat surface in the bathroom, kitchen, on a bookshelf, desk or nightstand. “I use SCENTEGG™ throughout my home as a quick, portable summer scent refresher,” Mr. Slatkin shared. The collection of four tropical summer scents features Caribbean Salsa, Caribbean Escape, Island Margarita and Island Nectar. They are each priced at $5.00 and are available now at Bath & Body Works and at bathandbodyworks.com.

Camuto-Parlux Partnership Vince Camuto, Chief Designer and CEO of Camuto Group announced an exclusive licensing relationship with Parlux Fragrances, Inc. to develop a signature fragrance under the company’s heritage line, Vince Camuto. “Delving into fragrance is the exciting next phase on our way to building a complete lifestyle brand,” noted Mr. Camuto. “We are thrilled to once again align ourselves with a best-in-class partner such as Parlux.” “The potential to grow the Vince Camuto brand in today’s marketplace is something we stand strongly behind,” commented Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. “Vince Camuto is known for building industryleading brands on a global scale, and we are happy to be involved with Vince as he builds his namesake line.” BF AUGUST 2010 /

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Parlux’s Fred Purches with the Camuto Group’s Louise and Vince Camuto.

THE RETAIL REVOLUTION (continued from page 34)

Elysée Cosmetics’ Linda Marshall with Beauty Fashion’s George Ledes

Saks Fifth Avenue’s Jennifer Montalvo with Givaudan’s Kate Greene and Alison Chaneski

Ms. Grossman and Mr. Gould

Ms. Rodbell with Ms. Zinn-Moore

Ms. Grossman with Ms. Marshall

Ms. Grossman with Ms. Hayes

Mr. Fischman, Ms. Grossman and Mr. Lewis

Ms. Lewis with Ms. Hayes AUGUST 2010 /

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industry] is how you’re constantly responding to changes in consumer behavior and technology. We have to think about what customers are doing— they are not static,” she said. Ms. Grossman explained that she wanted HSN to be a significant force in the consumer culture. “Redefining who you are and what you want to be in the future are important for any company. Our mission is to bring service and excitement of new products to consumers.” “Surprising and delighting the customers everyday,” is how Mr. Fischman described RueLaLa.com, an invitationonly online destination where members discover premierbrand, private sale boutiques, which are each open for just a brief window of time. “We have a distinctive challenge because customers can’t touch or feel our products.” But even with this challenge, RueLaLa.com has 2 million unique visitors. “We have to present our 500600 brands in a compelling way to have consumers come back. We want to drive addiction,” he added. The retail industry has taken notice of the digital revolution and in particular, taking advantage of connecting with consumers through their mobile devices. “The amount of transactions picked up in the past six months has increased. The opportunities are jaw-dropping,” stated Mr. Fischman. Ms. Grossman noted, “Mobile is the ultimate experience on the go—a great way to start customization.” BF

GOOD TO

FROM

(continued from page 35)

medical reader’s digest of the most important articles every month. Commenting on his first major business achievement, he said, “It was a combination of knowing the market and seeing something that someone else had not noticed.”

Fusion Brands Inc.’s Tod Walker, Caroline Smith, Mike McNamara and Ms. Pieper-Vogt

Fusion Brands Inc.’s Annie Bystryn, Megan Tompkins, Ms. Pieper-Vogt and Mr. Melnyk

Fusion Brands Inc.’s Angela Budd and David Price

He applies those principles to the philosophy of Fusion Brands Inc. “You Fusion Brands Inc.’s Enrique Ortega, Lindsay Larsen, Megan Tompkins, have to prove to peoDennis Hays and Traci Johnson ple who are going to spend [for a product] that they are spending wisely. At Fusion Brands, we will keep innovation at the forefront...we look for the white space and seek to fill the void.” Praising the superior level of effectiveness of the beauty company’s products, he advised the Fusion Brands’ sales team that they have every reason to believe in the products they sell. “These products work.” Most importantly, Mr. Melnyk asked the sales team to open their minds to “taking risks. You can’t succeed if you don’t take risks. You’re going to lose [sometimes], but at the end of the day, your win column should be longer than your loss. With innovation, hard work, taking risks and a little bit of luck, you will be successful.” Caroline Pieper-Vogt, Fusion Brands Inc.’s Chief Executive Officer, followed up Mr. Melnyk’s spirited speech with her goals for the company. Addressing this “founding sales team for Fusion Brands,” Ms. Pieper-Vogt said they have the opportunity to create a great company from the ground up. She expressed how exhilarating it has been to work with Mr. Melnyk and Fusion Brands and how thrilling it is to have the chance to create a world class team and develop the beauty industry’s innovation think tank. “Our Fusion Brands Inc. team has been hand-picked to meet very specific criteria including an entrepreneurial spirit, passionate work ethic, transparent communication style and deep respect for relationships at all levels.” Ms. Pieper-Vogt affirmed, “We’re not here to be average; we’re here to be great.” Along with taking risks, she wants the sales team to make their own decisions. And, “if you have a great idea, share it.” In spite of the downturn of the economy, Ms. Pieper-Vogt reports that Fusion Brands’ sales growth “is amazing. Along with nine strong Account Executives, we now have a Fusion Brands Luxury Fragrance Division helmed by President Dana Kline.” (Continued on page 66)

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counterculture (continued from page 36)

Upfront & Honest Approach Consumers—and even some of us in the industry—are often confused about skincare because few brands are truly forthcoming about what is in the product and the results one should expect to see. Establishing brand credibility depends not only on delivering results but in being forthright, truthful and transparent to our customers as well. There are no surprises with the NEW StriVectin-SD™, consisting of Intensive Concentrate for Stretch Marks & Wrinkles, Eye Concentrate for Wrinkles and Instant Retexturizing Scrub. We believe in these three new skincare products launching in the fall and have the conviction to tell you the truth. Our clinical studies on finished formulas prove what we tell you up front and in depth. On the box, we speak truthfully about what you will see at Weeks 2, 4 and 8, which is highly unusual for a skincare company. In the training materials, we start with a product landscape that outlines who we are, why our products exist and end with specific ingredients and product details about the products we offer. We ‘cut to the chase’ and tell you exactly what the products do in plain, simple language.

Tiers Of Learning Our education strategy was designed using tiers of learning. To appeal to both ‘skin gurus’ as well as Sales Associates needing only top level information, we developed a handful of tools that would satisfy all audiences. From the Product Reference Binder that mimics an owner’s manual for the latest gadget—containing any and all information on the brand—to Training Flashcards that identify key selling features for point-of-sale, these tools are concise and small in number, yet deliver as much in-depth information as anyone learning about StriVectin™ wants to know. They can be studied in depth at leisure or referred to quickly by a Beauty Specialist trying to make a sale.

Problem-Solution Landscape One of the best tools we’ve created is our problem-solution grid that identifies the appropriate product for each of the key visible signs of aging and even tells you how to use the products together. We recognize that we’re one of many brands sold in some of our retailers, and Sales Associates need concise, simple learning tools that give the information they need quickly.

Web-Based And Remote Training In this digital age as well as in a struggling economy, the need to train retailers remotely and have education available at their convenience is crucial. We have a self-directed, Web training program that enables our retail associates to learn about StriVectin™ on their own time but still be tested on their retention and even receive gratis for a job well done. We remotely train groups as well to maintain the effectiveness of the live, in-person training yet save time and money on traveling. One of the concise, simple training materials for NEW StriVectin-SD™

An Evolution, Not A Revolution

The NEW StriVectin-SD™ consisting of Intensive Concentrate for Stretch Marks & Wrinkles, Eye Concentrate for Wrinkles and Instant Retexturizing Scrub is about MORE SCIENCE—LESS WRINKLES. We want to become the trusted brand that not only makes great products, but educates the consumer so that he/she can learn more about their skin and themselves. Continuously evolving, listening to our team out in the field and putting ourselves in the shoes of our Beauty Specialists and customers has and hopefully will continue to help us develop the right tools to take our brand to the next level. BF

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Art

THE

OF PACKAGING

(continued from page 37)

glancing at their bottles. Lola Marc Jacobs’ über-fantasy flower closure and the outrageous Couture Couture by Juicy Couture’s neo-royal decanter give us permission to buy because “it makes me feel good.” Speaking of devices, Givenchy Parfums’ men’s fragrance Play is so techy with its flacon that’s reminiscent of a mini tape deck. Charm will get them every time, and it smells good, too! We must make the “need perception” for the consumer their reality. Making luxury a part of the consumer’s value system can ensure that the need for our products and what they represent will be here to stay. We must precipitate our own inclusion into the consumer’s new value sets through breakthrough and relevant products, new and enticing packaging, multi-dimensional messaging and by staying ahead of what consumers think they want. Products must resonate and fulfill on a multi-dimensional basis. Experiential products and packaging are what the consumers are craving. We must market fragrance and cosmetic products as “affordable luxuries.” When a woman feels a new dress or coat this season is an extravagance—a “do I really need it” dilemma—she can reward herself with a bottle of Eau de Parfum or a jar of crème. She may not have the latest fashions but she can still feel great about smelling good. Luxury is not going away. It is part of our DNA! We must find a way to make luxury palatable and essential even in a down market. The art of packaging does much more than present another pretty face to consumers. Packaging matters. Whether its skincare, makeup or fragrance, the packaging is meant to do more than support an image. It must explain and maintain a position regarding the product within. Today’s fastest growing category—skincare, whether mass or class—needs to relate its product message to the consumer through packaging. The containers must speak to efficacy, simplicity and results. The newest luxury brands have taken a page out of the fragrance category by presenting themselves in La Prarie celebrates a woman’s life with Life Threads: Silver, Gold and Platinum

heavy glass bottles and jars that are beautifully decorated and topped with exquisite, jewel-like closures that bespeak quality, elegance and the precious serums within. Makeup is heavily package-driven but in a completely different way. Here, color is king—the color of the products. The containers serve as the image that creates a background for the brand. The packaging must underscore this image. Fragrance, of course, is all about subliminal messages, emotional response and image. Whether a celebrity- or Designer-driven line, the bottle must create the instant response that is appropriate to the brand. Whether it’s a perfume bottle or a crème jar, a lipstick case or a blush compact, the art of the packaging is still the consumer’s first Marc Jacobs Bang features an eye-catching flacon impression. Maybe it’s not as dramatic or iconic as in the past but it and is inspired by the work of American sculptor can still contain, explain and maintain the product inside with style John Chamberlain and care. Yes, the world has changed dramatically. The next several years will be rich with constructive thinking, networking, self-evaluation and global interfacing. As technology and its place in our lives grow, products and packaging that keep us connected to our personal sense of self will continue to be needed and wanted. BF

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DAMAGE CONTROL (continued from page 38)

Clinique’s Repairwear Laser Focus Wrinkle & UV Damage Corrector’s formulation contains Micrococcus Luteus (Ultrasomes V) and Photolyase Fermentate (Photosomes V), which work to repair sun damage and improve the skin’s appearance. OGG-1 Fermentate (Roxisomes) from the mustard plant protects cells from the oxidative damage from UV and intrinsic aging. A high level peptide complex consisting of whey protein, retinyl palmitate and acetyl hexapeptide-8 in the product helps to boost natural collagen production and maintain existing natural collagen. The skin is firmer and the appearance of lines and wrinkles is diminished. A cocktail of ingredients including vitamins C and E, ergothioneine and punica granatum juice extract helps to protect the skin by fighting free radicals from environmental aggressors and preventing future damage to the skin. Repairwear Laser Focus Wrinkle & UV Damage Corrector, suited to all skin types, comes in a 1 oz. size for $44.50. It is available now at Clinique counters nationwide and at clinique.com.

Night Work Orlane Paris has introduced two complementary skincare products specifically designed to reduce wrinkles. Orlane’s monitoring system combined with new chronobiology know-how has made it possible to measure the repairing effectiveness of the formulations at night and target the best active ingredients and dosages for extreme cell regeneration and repair. Chronobiology measurements show that the skin’s physiology is most adapted to receive an anti-aging treatment at night. The night recordings show that heat dispersed by the skin increases during this period. The dissipated heat reflects a decreased barrier function. Active ingredients are more deeply and more rapidly absorbed. Skin cells can effectively respond to stimulation by active ingredients in an antiaging cosmetic treatment. At night the skin regenerates itself, with cell renewal reaching its height about 1 a.m. After the age of 40, the skin’s nighttime metabolism is altered, the skin renews itself less effectively and its syntheses are insufficient. According to Orlane’s research, it is essential, to assist the skin at night in order to boost its repair mechanisms. Orlane’s Extreme Anti-Wrinkle Regenerating Orlane’s Extreme Anti-Wrinkle Regenerating Night Care is a blend of active ingredients that Night Care is a blend of active ingredients that gives the skin time to repair itself. It stimulates gives the skin the time to repair itself. its syntheses and supplies the skin with the energy necessary for its intense activity during the night. Extreme Anti-Wrinkle Regenerating Night Eye Contour combats wrinkles, decongests and drains. The formulation contains escin and caffeine to activate the elimination of water and toxins. The Orlane night program and skin regeneration depend on key ingredients. The Sirt complex composed of a blend of rice and soy extracts stimulates the sirtuins, proteins that enhance cell and DNA repair and boost cell renewal and regeneration. The Dermo-Repair System consisting of chufa extract protects the oxytalan fibers, which maintain the elasticity of the dermal-epidermal layer and which disappear after the age of 40. Calmo Repair, a neuromodulating peptide diminishes sensations of stress, allowing the skin to reconstruct itself more rapidly. B21 complex, a blend of active ingredients, balances moisture loss and provides the skin cells with elements necessary for their regeneration. Extreme Anti-Wrinkle Regenerating Night Care is presented in a 1.7 oz. blue Orlane’s Extreme Anti-Wrinkle frosted glass jar for $300.00. Extreme Anti-Wrinkle Regenerating Night Eye Contour comes in a .5 oz. midnight blue airless pump bottle for $150.00. Both new Orlane Regenerating Night Eye Contour provides softness and comfort skincare products are available now at Bloomingdale’s, Saks Fifth Avenue and to the eye contour. Neiman Marcus. AUGUST 2010 /

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Care Package Claudia Poccia, Global President of mark. affirms that, beyond being an on-trend beauty and fashion boutique brand, “mark.’s mission is one of social responsibility and empowerment.” That mission fits perfectly with mark.’s new Fair Trade Body Collection. “Our mark. Representatives are always looking for new ways to make a positive difference. We couldn’t pass up the opportunity that would allow us to improve the lives of people around the world while meeting the body care needs of mark. girls like never before through the use of Fair Trade Body Collection.” The formulations for the four products in the mark. Fair Trade Body Collection feature Fair Trade Certified™ ingredients from countries across the globe, such as vanilla from India, cocoa butter from Peru and chamomile from Egypt. The Fair Trade Certified™ ingredients in the mark. products are certified by TransFair USA, The mark. Fair Trade Body Collection’s Fair Trade Certified™ the leading third-party certifier of Fair Trade products in the Unit- ingredients help farmers around the globe to help themselves by investing in their farms and communities, encoured States. mark. Fresh Approach Hydrating Body Cleanser cleans and aging the development of business skills and mandating environmentally sustainable farming methods. hydrates the skin with a creamy lather and imparts a silky feel on skin. It contains Fair Trade Certified™ honey as well as vitamins A and E, soybean oil, rice bran oil and sunflower oil. mark. Do The Right Thing Smoothing Body Lotion SPF 15 has a smooth texture, and its lightweight formulation is absorbed quickly to provide all-day hydration. It contains Fair Trade Certified™ cocoa butter and honey. Relief Effort Total Comfort Body Cream by mark. instantly hydrates and provides long-lasting moisture. It contains Fair Trade Certified™ cocoa butter, olive oil and chamomile. The Big Fix 15-in-1 Big Benefits Balm is a travel-friendly, multifunctional moisturizing balm to be used anywhere and anytime. The fragrance-free one-stick moisturizer contains Fair Trade Certified™ cocoa butter, olive oil and vanilla. The mark. Fair Trade Body Collection ranges in price from $10.00 to $14.00 and is available now through mark.’s 50,000 plus Representatives, online at meetmark.com and at the shop tab on the “mark. girl” Facebook page.

Airbrushed Effect A fifteen-year veteran of the beauty industry, Sarah McNamara “wanted to offer consumers something unique,” and developed a naturally derived silicone formulation with powerful hydration and protection benefits that instantly transforms the skin. As Founder and CEO of MST Beauty New York LLC, Ms. McNamara has produced Miracle Skin™ Transformer SPF 20, an all-in-one product that delivers a luminous, air-brushed complexion. Miracle Skin™ Transformer SPF 20 contains a proprietary combination of saw palmetto extract, passion fruit extract, vitamins A, K and Co-Enzyme Q10 to hydrate the skin. It is enhanced with naturally derived silicones to fill in fine lines, smooth out and refine pore texture, mica to give skin a flawless finish and color minerals to produce a fine-tinted coverage. Anti-oxidant vitamin E and SPF 20 UVA/UVB protect the skin from environmental damage and shield it from the sun’s harmful rays. The product also contains ecophysalis, an Ecocert Certified natural plant extract from the Brazilian rainforest, which helps prevent rosacea and broken capillaries, decreases pigmentation from sun damage and delivers anti-inflammatory and soothing benefits. Created by Ms. McNamara and her team of chemists, Miracle Skin™ Transformer SPF 20 comes in three tints and one colorless Skin™ Transformer and is priced at $48.00 for a 1.7 oz. size. It is available now at Miracle SPF 20 is a three-in-one Sarah McNamara is the Founder miracleskintransformer.com. It is supported by an extensive samformulation that leaves and CEO of MST Beauty pling strategy through social media including Facebook and Twitter. skin smooth, luminous and New York LLC, which produced air-brushed in seconds. Ms. McNamara has a concealer product in the pipeline and Miracle Skin™ Transformer plans further expansion of the line in the future. SPF 20. AUGUST 2010 /

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DAMAGE CONTROL Frizz Tamer Garnier Fructis Style gets frizzy, unmanageable hair under control with new Sleek & Shine Blow Dry Perfector. This multi-benefit, at-home treatment smoothes, de-frizzes and de-bulks hair to make it softer, shinier and manageable. The Sleek & Shine Blow Dry Perfector is a non-permanent styling aid that works best on medium-to-thick hair. In Step 1, the 20-min Smooth-It Serum is applied to clean, damp hair. After leaving it in for 20 minutes and rinsing out, Step 2 is the application of Heat-Activated Perfect-It Cream throughout hair. It is followed by blow drying the hair. Garnier Fructis Style’s Sleek & Shine Blow Dry Perfector is available now for $11.99 at mass market retailers nationwide.

Body “Facial”

Garnier Fructis Style’s Sleek & Shine Blow Dry Perfector contains cysteine to help defrizz and rice oil to help smooth hair.

Vicki Weaver-Payne, Founder of Eight Body Moisture, took her mother’s recipe for dry, parched skin and has reproduced an ultra-hydrating body regimen. There are eight core ingredients in the Eight Body Moisture product line: aloe vera, vitamin E, jojoba oil, evening primrose oil, monoi oil, lavender oil, emu oil and apricot kernel oil. The ritual begins by exfoliating and stimulating the skin with a brush made of Mexican agave plant fibers. The body’s skin is cleansed with a formula containing 11 natural and essential oils and sloughed with a body-buffing scrub. A slather of moisture crème nourishes skin with a blend of natural soothers and essential oils. The Eight Body The Eight Body Moisture collection in a choice of lavender or ginger Moisture regimen lime includes Dry Skin Body Brush and Moisture Treatment for $43.00; Eight Crème Body Wash in 12 oz. for $21.00; Eight Sugar Body Scrub, 8 oz., $21.00; as well as Eight Body Moisture Crème in 2.5 oz., $11.00, 8 oz., $24.00 and 123 oz., $210.00. The line is available now at eightbodymoisture.com.

Mud Guard Borghese has added to its Fango Active Mud spa treatments with the new Fango™ Brilliante Brightening Mud Mask For Face And Body. The formula is a blend of Acqua di Vita “Living Water” Complex®, vitamin A and citrus unshiiu peel extract to brighten skin, kaolin and collagen amino acids to help increase the skin’s elasticity, avocado oil, as well as sweet almond oil and sea salt to soften skin and replenish nutrients for a clearer and younger-looking appearance. Fango™ Brilliante Brightening Mud Mask For Face And Body comes in a 17.6 oz. jar for $61.00 and a 7 oz. tube for $33.50. It is available now at Bloomingdale’s and at borghese.com. The Brazilian Peel by Advanced Home Actives was created by Mac Smith

Borghese’s Fango™ Brilliante Brightening Mud Mask For Face and Body rehydrates the body from head to toe.

At-Home Glycolic Peel

The Brazilian Peel by Advanced Home Actives rolls the glycolic treatment and timereleased neutralizer into one step for easy at-home use. The peel and neutralizer are housed in two separate chambers, and the two formulas are dispensed simultaneously from the patented, syringe-like packaging. The single-step process controls the pH of the glycolic acid during the 10-minute treatment time after which the Q-Mag Mineral Neutralizer kicks in to control the pH level and gradually deactivates the glycolic acid. The Brazilian Peel, five times stronger than most at-home peels, offers a one-month supply of four weekly treatments for $78.00. It is available now at Sephora and Sephora.com. BF AUGUST 2010 /

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NEW MEN’S SCENTS ON THE SCENE (continued from page 41)

3.4 oz., $75.00. The collection also includes After Shave Balm in 5.2 oz. for $40.00, Hair And Body Wash in 6.7 oz., $25.00 and Deostick in 75 g for $22.00. The collection is available now exclusively at Bloomingdale’s and Marc Jacobs stores and will roll out to select specialty stores next month. Mr. Jacobs appears in the advertising campaign for Marc Jacobs Bang, which is a first for him. The daring visual, shot by Photographer Juergen Teller, shows Mr. Jacobs lying on a bed of shiny Mylar—covered only by the fragrance bottle. A close-up version of the campaign shows a cropped shot of Mr. Jacobs holding the fragrance bottle on a Mylar background. The campaign was shot at New York City’s Mercer Hotel. “We will have a strong online presence for the promotion of Marc Jacobs Bang,” reported Ava Huang, Senior Vice President of US Marketing for Coty Prestige. “There will be a robust campaign using Twitter and Facebook.”

FROM HERE TO ETERNITY The refined side of the ETERNITY Calvin Klein man is expressed with the casual elegance of ETERNITY Aqua. This fragrance is self-assured and masculine, exuding an easy confidence and effortless charm. It is inspired by the freshness of the ocean and the elegance of a confident, refined man. ETERNITY Aqua Calvin Klein begins on a top note of chilled cucumber, citrus cocktail, water lotus and drenched green leaves. Its middle note of Szechuan pepper, mirabelle, lavender and white cedarwood is based on a note of sandalwood, guaiac wood, patchouli and musks. It is presented in the iconic ETERNITY for men bottle designed with a deep blue color scheme and a new logo treatment. The carton is a light blue inspired by the ocean, which complements the bottle. The fragrance comes in a 1 oz. size for $32.00, 1.7 oz., $50.00 and 3.4 oz., $65.00. It is available now at department and specialty stores. The launch of ETERNITY Aqua is supported by an advertising campaign showing a man lounging outdoors with an effortless elegance. He is sitting by the pool, gin and tonic in hand, relaxed and confident. It was conceived by Laird + Partners under the direction of Trey Laird. It was shot by Director/Photographer David Sims in the Hamptons.

ETERNITY Aqua Calvin Klein is introduced by Coty Prestige.

The advertising campaign for ETERNITY Aqua Calvin Klein features a casually elegant man sipping a gin and tonic in the Hamptons.

BIG-CITY COOL

Express Honor reflects the brand’s sexy persona.

An edgy new scent for men, Express Honor, is targeted to the fashion-forward man. The confident, bold new fragrance developed by Firmenich’s Master Perfumer Annie Buzantian is inspired by a city that’s no-rules cool and offers after-hours intrigue. Express Honor is a watery, fresh and aromatic scent that opens on a top note of fresh water accord, peppermint and basil. Its heart of grapefruit, fig and green ivy is based on a drydown of musk, vetiver and vanilla. The scent is presented in an edgy, flask-shaped silver bottle emblazoned with Express’ signature lion logo. Available in a 1.7 oz. size for $44.90 and 3.4 oz., $59.90, Express Honor Eau de Toilette is now at Express stores nationwide and at express.com. BF AUGUST 2010 /

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GOOD TO

WHEN MAKEUP MEETS SKINCARE (continued from page 33)

(32%) for 18-24 year olds, and only 2% for 65+ years. Conversely, makeup products that reduce wrinkles and fine lines have low usage (6%) for 18-24 year olds but increase steadily with age, reaching its highest usage with makeup consumers 55-64 and 65 or older (43% and 40%, respectively). However, while women 55-64 are the most likely to look for makeup products that brighten/even out skin tone, usage of this benefit in makeup products is relatively consistent across all other age groups with usage rates ranging from around 24% to 28%, which means a mother is just as likely as her daughter to use makeup products with this benefit. Interestingly, this is the case ethnically as well. While each ethnic group can be expected to look for different skincare benefits in their makeup based on skin type— for example, SPF protection and redness/wrinkle reduction are not as important to black women as they are to women who are white, Hispanic or other ethnic origin— when comparing to other skincare benefits, makeup products that brighten/even out skin tone are just as likely to be used by all makeup consumers regardless of their ethnicity (26% to 27%). There is little doubt that the state of the makeup category today has created new game changing shifts in consumer behaviors and attitudes. As she looks for more from her beauty products, it is evident that understanding the makeup consumer, especially today, remains critical—who she is, where she shops, what she buys and why. It is imperative that, as an industry, we stop to listen to what she is telling us and adapt to the changes going on around us—both in the category and in the consumer. We have to address who she is, what she needs, what she is seeking from us and be a relevant part of her life. BF

FROM

(continued from page 59)

In her first year at Fusion Brands, she explained, “we have worked hard to stabilize the company’s relationship with the retailers. We’re now back on track with our key partners and have a great deal of interest from retailers around the world.”

Fusion Brands Inc.’s Linda Gruson and Tracy Weinstein

“We continue to reach our sales goals and have huge potential ahead as we re-launch Fusion Beauty with our new and powerful ColorCeuticals positioning,” she continued, “and CLEAN™ is on the path to becoming a complete beauty brand.”

Fusion Brands Inc.’s Alex Neury, Danielle Milata and Mindy Burkhart

At the company, “marketing, sales and finance are all working together to bring us from good to great,” she added. “People are now coming to Fusion Brands because they recognize it as the beauty industry think tank. We will only introduce products and concepts that are truly needed and absolutely new.” Describing the culture of the company, she maintains, “We are driven by passion, transparency and respect.” BF

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Givaudan Launches iPerfumer (continued from page 28)

Mr. Shah said that the target user for iPerfumer is for two groups of people. The first group is active and educated about perfume or explorers that want to try new things. Those who aren’t educated about fragrance or don’t like to explore make up the second group. “Once we get people educated and comfortable, you’ll get them to buy fragrance over the Internet,” said Stephen Nilsen, Senior Perfumer at Givaudan. Currently, iPerfumer is used in 102 countries. “It is still in an early stage, so we’re in the listening phase and recognizing what the consumer is thinking about. We don’t want this application to be confusing and intimidating, we want it to be user-friendly. Miriad 2.0™ and iPerfumer will pave the way for more to come in the future,” noted Ms. Greene.

iPefumer is also available on the iPad

The display of top-rated feminine/ unisex fragrances

Givaudan encourages Editors to play with the iPerfumer app on the iPad

iPerfumer is free and available by download from the Apple App Store. While currently available only on the iPhone and iPad, the company hopes to make iPerfumer compatible with other mobile devices in the near future. BF AUGUST 2010 /

TRADE NAME/U.S. DISTRIBUTOR/PHONE CONTACT LISTING FOR 2010 WOMEN’S COSMETICS DIRECTORY Please note that this list of contacts is provided as a ready reference source for initiating access to information. Inquiries may then have to be further directed to specific areas within the companies.

Trade Name Almay Biotherm Bobbi Brown Bobbi Brown Professional Borghese Borghese Nail Care Chanel Clarins Colour Cle de Peau Beaute Clinique Coty CoverGirl Dior Elizabeth Arden Estee Lauder Estee Lauder Signature Fusion Beauty ColorCeuticals Giorgio Armani Cosmetics Givenchy Le Makeup Guerlain Divinora Guerlain Issima Guerlain Les Meteorites Guerlain Les Violettes Guerlain Parure Guerlain Terracotta Jane L’Oreal Paris L’Oreal Paris HIP: High Intensity Pigments La Cross La Prairie Lancome MAC mark. Maybelline New York New York Color Origins Orlane Prescriptives Revlon Rimmel London Sally Hansen Sally Hansen Natural Color inspired by Carmindy Shiseido Shiseido The Makeup Stila Yves Saint Laurent

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Phone U.S. Distributor Contact Almay L’Oreal USA Bobbi Brown Bobbi Brown Borghese Coty US Chanel Groupe Clarins Shiseido Clinique Coty US P&G Cosmetics Christian Dior Arden Lauder Lauder Fusion Brands L’Oreal USA Givenchy Guerlain Guerlain Guerlain Guerlain Guerlain Guerlain Jane L’Oreal USA

(212) 527-4700 (212) 818-1500 (646) 613-6500 (646) 613-6500 (866) 267-4437 (212) 389-7000 (212) 688-5055 (212) 980-1800 (212) 805-2300 (212) 572-3800 (212) 389-7000 (410) 785-7300 (212) 931-2200 (212) 261-1000 (212) 572-4200 (212) 572-4200 (212) 269-1387 (212) 818-1500 (212) 931-2600 (212) 931-2400 (212) 931-2400 (212) 931-2400 (212) 931-2400 (212) 931-2400 (212) 931-2400 (410) 918-5005 (212) 818-1500

L’Oreal USA Coty US

(212) 818-1500 (212) 389-7000

L’Oreal USA MAC Avon L’Oreal USA Coty US Origins Orlane Prescriptives Revlon Coty US Coty US

(212) 818-1500 (212) 334-4641 (212) 282-7100 (212) 818-1500 (212) 389-7000 (212) 572-4200 (212) 750-1111 (212) 572-4400 (212) 527-4000 (212) 389-7000 (212) 389-7000

Coty US Shiseido Shiseido Stila YSL Beaute

(212) 389-7000 (212) 805-2300 (212) 805-2300 (818) 459-8000 (212) 715-7333

WOMEN’S COSMETIC DIRECTORY - 2010 The prices in this directory were provided by the manufacturers/distributors at the time of compilation, and thereby represent the best efforts of BEAUTY FASHION to supply the prices prevailing in the U.S. marketplace. However, because prices change continuously, please contact the distributor for the most current price. U.S. distributor listings for each of the product lines may be found at the end of this directory. The suggested retail prices appearing herein are those of BEAUTY FASHION based on historical record. These products are listed under their Brand Names and classified in BEAUTY FASHION’s copyrighted and exclusive system. CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner (p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other Almay

(Almay, Inc.) (a) Powder Blush (6 shades) .14 oz. $10.29 Smart Shade Blush (3 shades) .5 oz. $8.99 Touch-Pad Blush (4 shades) .2 oz. $10.29 (d) Clear Complexion Blemish Healing Pressed Powder (3 shades) .35 oz. $12.49 Line Smoothing Pressed Powder (3 shades) .35 oz. $13.99 Nearly Naked Loose Powder (3 shades) 1 oz. $12.49 Powder Bronzer (2 shades) .14 oz. $10.29 Pure Blends Loose Finishing Powder (2 shades) .28 oz. $13.99 Smart Shade Bronzer .5 oz. $8.99 Truly Lasting Color Pressed Powder (3 shades) .3 oz. $12.49 (e) Clear Complexion Blemish Healing Compact Makeup (8 shades) .3 oz. $13.49 Clear Complexion Blemish Healing Liquid Makeup (9 shades) 1 fl. oz. $12.49 Eyeliner (3 shades) .01 oz. $7.49 Face Brightener (3 shades) 1 fl. oz. $12.49 Line Smoothing Compact Makeup (8 shades) .35 oz. $14.99 Line Smoothing Liquid Makeup (9 shades) 1 fl. oz. $13.99 Nearly Naked Liquid Makeup (9 shades) 1 fl. oz. $12.49 Nearly Naked Touch-Pad Makeup (3 shades) .5 oz. $12.49 Pure Blends Makeup (6 shades) 1 fl. oz. $9.99 Smart Shade Anti-Aging Makeup (3 shades) 1 oz. $13.99 Smart Shade Makeup (3 shades) 1 fl. oz. $13.99 Smart Shade Smart Balance Makeup (4 shades) 1 oz. $13.99 Truly Lasting Color Makeup (9 shades) 1 fl. oz. $12.49 (f) Makeup Remover Towelettes (25’s) $5.99 Moisturizing Eye Makeup Remover Liquid 4 fl. oz. $5.99 Moisturizing Eye Makeup Remover Pads (80’s) $5.50 Oil-Free Eye Makeup Remover Liquid 4 fl. oz. $5.99 Oil-Free Eye Makeup Remover Pads (120’s) $7.99

Oil-Free Eye Makeup Remover Pads (80’s) $5.50 (g) Clear Complexion Blemish Healing Spot Concealer (3 shades) .18 fl. oz. $7.99 Line Smoothing Concealer (3 shades) .18 fl. oz. $10.49 Nearly Naked Cover-Up Stick (3 shades) .15 oz. $7.69 Smart Shade Anti-Aging Concealer (3 shades) .37 fl. oz. $8.99 Smart Shade Concealer (3 shades) .37 fl. oz. $8.99 (h) Ideal Lipgloss (8 shades) .22 fl. oz. $7.49 (i) Hydracolor Lipstick (33 shades) .06 oz. $8.99 Ideal Lipcolor (8 shades) .15 oz. $7.49 Truly Lasting Lipcolor (6 shades) .07 fl. oz. $9.99 (k) Ideal Lipliner (8 shades) .009 oz. $7.49 (l) Brow Defining Pencil (3 shades) .002 oz. $7.49 (o) Bright Eyes Liner/Highlighter Duo (3 shades) $8.49 Intense I-Color with Light Interplay Technology Kohl Liner (3 shades) .28 oz. $7.49 Intense i-Color Eyeliner (4 shades) .009 oz. $7.49 Intense i-Color Liquid Liner (4 shades) .08 fl. oz. $7.49 Liquid Eyeliner (2 shades) .1 fl. oz. $7.49 (p) Bright Eyes Eyebase & Concealer (3 shades) .22 oz. $8.99 Bright Eyes Shadow (3 shades) .11 oz. $8.49 Intense I-Color with Light Interplay Technology Powder Shadow (4 trios) .16 oz. $7.49 Intense i-Color Bring Out Powder Shadow (4 shades) .13 oz. $7.49 Intense i-Color Play Up Powder Shadow (4 shades) .13 oz. $7.49 Pure Blends Eyeshadow (5 shades) .09 oz. $7.49 (q) Intense I-Color with Light Interplay Technology Mascara (4 shades) .4 fl. oz. $7.49 Intense i-Color Volumizing Mascara (4 shades) .27 fl. oz. $7.49 One Coat Dial Up Mascara (3 shades) .22 fl. oz. $8.49 One Coat Nourishing Lengthening Mascara (3 shades) .27 fl. oz. $6.99 One Coat Nourishing Thickening Mascara (3 shades) .4 fl. oz. $6.99

One Coat Nourishing Thickening Waterproof Mascara (2 shades) .4 fl. oz. $6.99 One Coat Triple Effect Mascara (3 shades) .27 fl. oz. $7.99 One Coat Triple Effect Waterproof Mascara (2 shades) .27 fl. oz. $7.99 (r) Blendable Eye Pencil (3 shades) .04 oz. $7.49

▫ Biotherm (L’Oreal USA)

(a) Light Reflect - Icy Reflects for Eyes/Lips/Cheeks (3 shades) .23 fl. oz. $13.50 Smooth Powder Blush (5 shades) $19.00 (h) Glossy Shine - Luminous Crystal Gloss (4 shades) .5 fl. oz. $11.00 Glossy Splash Moisturizing Aquatic Lip Gloss (7 shades) .23 fl. oz. $14.00 Luminous Crystal Gloss (4 shades) $11.00 Sunfitness Crystal Gloss SPF 15 .5 fl. oz. $14.50 (i) Light Reflect - Icy Reflects for Eyes/Lips/Cheeks (3 shades) .23 fl. oz. $13.50 Smile Satin - Moisturizing Lipstick SPF 12 (5 shades) .14 oz. $14.00 Smile Shine - Moisturizing Lipstick SPF 12 (3 shades) .14 oz. $14.00 (p) Light Reflect - Icy Reflects for Eyes/Lips/Cheeks (3 shades) .23 fl. oz. $13.50 Play On Velvet Eye Shadow $14.00

▫ Bobbi Brown

(Bobbi Brown Cosmetics) (a) Blush (19 shades) .13 oz. $22.00 Bronzing Powder (5 shades) .28 oz. $33.00 Highlighter Pen (3 shades) $32.00 Pot Rouge for Lips & Cheeks (12 shades) .38 fl. oz. $22.00 Sheer Color Cheek Tint (6 shades) .13 oz. $22.00 Shimmer Blush (5 shades) .14 oz. $22.00 (b) All Over Bronzing Gel SPF 15 1.7 fl. oz. $28.00 (d) Beige Shimmer Brick Compact .4 oz. $38.00 Bronze Shimmer Brick Compact .4 oz. $38.00@PR:Face Powder (6

shades) 1 oz. $34.00 Illuminating Bronzing Powder (6 shades) .31 oz. $33.00 Pressed Powder (6 shades) .28 oz. $32.00 Sheer Finish Loose Powder (6 shades) .25 oz. $34.00 Sheer Finish Pressed Powder (7 shades) .38 oz. $32.00 (e) Extra SPF 25 Tinted Moisturizing Balm (8 shades) 1 oz. $50.00 Foundation Stick (17 shades) .33 oz. $40.00 Luminous Moisturizing Foundation (17 shades) 1 oz. $45.00 Moisture Rich Foundation SPF 15 (17 shades) 1 oz. $42.00 Moisturizing Cream Compact Foundation (17 shades) .28 oz. $40.00 Natural Finish Long Lasting Foundation SPF 15 (20 shades) $45.00 Oil-Free Even Finish Compact Foundation (16 shades) .31 oz. $40.00 SPF 15 Tinted Moisturizer (8 shades) 1.7 fl. oz. $40.00 Skin Foundation SPF 15 (17 shades) 1 fl. oz. $45.00 (f) Instant Long-Wear Makeup Remover $22.00 (g) Brightening Spot Treatment Corrector SPF 25 (6 shades) $35.00 Corrector (9 shades) .06 oz. $22.00 Creamy Concealer (12 shades) .06 oz. $22.00 Creamy Concealer Kit (12 shades) $32.00 Face Touch Up Stick (17 shades) .08 oz. $22.00 (h) Brightening Lip Gloss (4 shades) .14 oz. $20.00 Crystal Lip Gloss .5 oz. $17.00 Glitter Lip Gloss Compact .14 fl. oz. $19.00 Lip Gloss (20 shades) .14 oz. $20.00 Lip Gloss Compact (6 shades) .06 oz. $20.00 Rich Colour Lip Gloss (8 shades) $20.00 Shimmer Lip Gloss (15 shades) .14 oz. $20.00 Treatment Lip Shine SPF 15 (13 shades) $22.00 (i) Creamy Lip Color (26 shades) .12 oz. $22.00 Lip Color (37 shades) .12 oz. $22.00 Lip Crayon (6 shades) $22.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

Lip Quads .04 oz. $20.00 Metallic Lip Color (15 shades) .12 oz. $22.00 (Pot Rouge for Lips & Cheeks (12shades) .38 fl. oz. $22.00 (j) Lip Balm .13 oz. $18.00 Lip Balm SPF 15 .5 oz. $17.00 Lip Liner (21 shades) .04 oz. $20.00 Tinted Lip Balm (11 shades) 13 oz. $18.00 (l) Brow Pencil (5 shades) $20.00 Natural Brow Shaper/Hair Touch-Up (4 shades) .22 oz. $19.00 (m) Tinted Eye Brightener (3 shades) .05 fl. oz. $38.00 (o) Creamy Eye Pencil (9 shades) $20.00 Long-Wear Gel Eyeliner (16 shades) .1 oz. $21.00 (p) Cream Shadow Stick .08 oz. $20.00 Eye Shadow (36 shades) .11 oz. $20.00 Long-Wear Cream Shadow (16 shades) .12 oz. $22.00 Metallic Eye Shadow (22 shades) .1 oz. $20.00 (Metallic Long-Wear Cream Shadow (12 shades) $22.00 Shimmer Wash Eye Shadow (24 shades) .09 oz. $20.00 Sparkle Eye Shadow (3 shades) $24.00 (q) Everything Mascara (2 shades) .2 fl. oz. $22.00 Exreme Party Mascara (2 shades) $22.00 Lash Glamour Lengthening Mascara (2 shades) .3 oz. $22.00 No Smudge Mascara .22 oz. $22.00 Perfectly Defined Mascara .21 oz. $22.00

▫ Bobbi Brown Professional

(Bobbi Brown Cosmetics) (w) Angle Eye Shadow Brush $28.00 Basic Brush Collection $175.00 Blush Brush $50.00 Bronzer Brush $50.00 Brow Brush $25.00 Brush Cleanser 3.4 fl. oz. $16.50 Concealer Brush $25.00 Cream Blending Brush $25.00 Cream Shadow Brush $28.00 Eye Blender Brush $30.00 Eye Contour Brush $28.00 Eye Definer Brush $28.00 Eye Liner Brush $25.00 Eye Shader Brush $30.00 Eye Shadow Brush $28.00 Eye Smudge Brush $28.00 Eye Sweep Brush $30.00 Eyelash Curler $15.00 Face Blender Brush $45.00 Face Brush $50.00 Foundation Brush $35.00 Powder Brush $60.00 Powder Puff $12.50 Retractable Lip Brush $25.00 Touch Up Brush $28.00 Tweezer $30.00 Ultra Fine Eye Liner Brush $25.00

▫ Borghese (Borghese)

(a) Blush Milano (8 shades) .16 oz. $30.00 (d) Milano Multi-Bronzer .33 oz. $31.00 Powder Milano Bronzer .33 oz. $31.00 Powder Milano Loose Powder (3 shades)

.75 oz. $39.50 Powder Milano Pressed Powder (2 shades) .33 oz. $31.50 (e) Hydro Minerali Creme Finish Makeup (4 shades) 1.7 fl. oz. $34.00 Hydro Minerali Natural Finish Makeup (4 shades) 1.8 fl. oz. $33.00 Molto Bella Liquid/Powder Makeup (6 shades) .38 oz. $36.50 Powder Milano Mineral Loose Powder Foundation SPF 15 (2 shades) .74 oz. $39.50 Primo Viso Face Primer 1.7 oz. $26.50 Splendore Brightening Makeup 1 fl. oz. $29.50 Summer Glow SPF 20 Tinted Moisturizer 1.2 fl. oz. $29.00 Virtuale Flawless Foundation SPF 15 (8 shades) 1.5 oz. $39.00 (g) Artista Exact Match Concealer .3 oz. $29.50 Colore Luminoso Illuminating Wand $29.50 Lumina Hydrating Concealer (3 shades) .28 oz. $23.50 (h) B Gloss Lip Gloss (11 shades) .21 fl. oz. $18.50 Lip Balm Shimmer (4 shades) .45 fl. oz. $16.60 (i) B Moisture Advanced Care Lipcolour (25 shades) .15 oz. $24.00 Labbro Piu Paffuto Lip Plumper (3 shades) .24 fl. oz. $31.50 Lip Treatment Moisturizer SPF 15 (4 shades) .15 oz. $20.00 Longevita Long Lasting Lipcolour & Liner (6 shades) .05 oz. $27.50 Lumina High Shine Lipcolour (6 shades) .12 oz. $22.50 (k) Perfetta Lip Pencil (14 shades) .04 oz. $19.00 (l) Brow Milano Brow Emphasizer (3 shades) .3 oz. $21.00 Linea Perfetta Brow Pencil (2 shades) .03 oz. $20.00 (o) Linea Precisa Liquid Eyeliner .01 fl. oz. $18.50 (p) Eye Shadow Base .25 oz. $18.00 Satin Shadow Milano Trio (4 combos) .14 oz. $33.00 Shadow Milano Trio (8 combos) .14 oz. $33.00 (q) Precision Lash Defining Mascara (2 shades) .3 oz. $21.00 Superiore State-of-the-Art Mascara (4 shades) .3 oz. $19.00 Superiore State-of-the-Art Waterproof Mascara .3 oz. $19.00 (r) Eye Accento Pencil (8 shades) .04 oz. $20.50

▫ Borghese Nail Care (Coty US LLC)

(t) Brilliante Base & Top Coat .4 fl. oz. $9.00 Duro Nail Strengthener .4 fl. oz. $15.00 French Manicure Kit (2 shades) 4 fl. oz. x 3 $20.00 Maximo Nail Growth Treatment .4 fl. oz. $15.00 Nail Lacquer (30 shades) .4 fl. oz. $8.00 Rejuvenata Cuticle Oil .4 fl. oz. $12.00 (u) Presto Fast Dry Top Coat .4 fl. oz. $9.00 (v) Magnetico Adhesive Base Coat .4 fl. oz. $9.00

▫ Chanel

(Chanel, Inc.)

shades) $40.00 Joues Contraste/Powder Blush (20 shades) .21 oz. $42.00 Les Tissages Lames de Chanel Shimmering Tweed Highlighter $60.00 Les Tissages de Chanel Blush Duo Tweed Effect (5 duos) $45.00 (d) Poudre Douce/Soft Pressed Powder (3 shades) $50.00 Poudre Universelle Compact/Natural Finish Pressed Powder $44.00 Poudre Universelle Libre/Natural Finish Loose Powder (3 shades) $52.00 Soleil Tan de Chanel Bronzing Makeup Base $48.00 Soleil Tan de Chanel/Moisturizing Bronzing Powder (5 shades) $50.00 (e) Base Lumiere Illuminating Makeup Base $42.00 Collection Essentielle de Chanel/MultiUse Makeup Palette $85.00 Double Perfection Compact Natural Matte Powder Makeup SPF 10 (20 shades) $50.00 Le Blanc de Chanel Sheer Illuminating Base $45.00 Lift Lumiere Firming & Smoothing Fluid Makeup SPF 15 (9 shades) $65.00 Mat Lumiere Long Lasting Soft Makeup SPF 15 (12 shades) $54.00 Pro Lumiere Professional Finish Makeup SPF 15 (11 shades) $54.00 Soleil Tan de Chanel Sheer Illuminating Fluid $48.00 Teint Innocence Compact Naturally Luminous Compact Makeup SPF 10 (10 shades) $56.00 Teint Innocence Naturally Luminous Fluid Makeup SPF 12 (11 shades) $47.00 Vitalumiere Moisture-Rich Radiance Fluid Makeup SPF 15 (10 shades) $54.00 Vitalumiere Satin Smoothing Fluid Makeup SPF 15 (5 shades) $54.00 (g) Correcteur Perfection Long Lasting Concealer (4 shades) $40.00 Eclat Lumiere Highlighter Face Pen (6 shades) $40.00 Lift Lumiere Concealer Smoothing & Rejuvenating Eye Contour Concealer (3 shades) $45.00 (h) Aqualumiere Gloss High Shine Sheer Concentrate (12 shades) $27.00 Creme Gloss Lumiere/Brush-On Creme Lip Colour $32.00 Levres Scintillantes/Glossimer (85 shades) .19 oz. $27.00 Rouge Allure Laque/Luminous Satin Lip Lacquer (7 shades) $32.00 Rouge Double Intensite/Ultra Wear Lip Color (15 shades) $34.00 (i) Aqualumiere Sheer Colour Lipshine - SPF 15 (41 shades) $28.50 Collection Essentielle de Chanel/MultiUse Makeup Palette $85.00 Rouge Allure/Luminous Satin Lip Colour (50 shades) $30.00 Rouge Coco Hydrating Creme Lip Colour (31 shades) $30.00 Rouge Hydrabase/Creme Lipstick (115 shades) .12 oz. $28.50 Soin Tendres Levres Hydra-Treatment Lip Care SPF 15 $28.50 (j) Aqua Crayon Lip Colour Stick (5 shades) $25.00 Le Crayon Gloss/Sheer Lip Coloring Pencil (2 shades) $27.00 Le Crayon Levres/Precision Lip Definer (19 shades) $28.00

(a) Irreelle Blush Silky Cheek Colour (2

(l) Forme Sourcils Brow Shaper $32.00 Le Crayon Sourcils/Precison Brow Definer (5 shades) .03 oz. $28.00 Le Sourcil de Chanel Perfect Brows (3 shades) $65.00 (o) Ecriture de Chanel/Automatic Liquid Eyeliner (5 shades) $34.00 La Ligne de Chanel Professional Eyeliner Duo (2 shades) $45.00 Le Crayon Kohl/Intense Eye Pencil (7 shades) $27.00 Le Crayon Yeux/Precision Eye Definer (9 shades) .04 oz. $28.00 Ligne et Ombre de Chanel/Eyeliner and Eyeshadow Duo $45.00 Stylo Yeux Waterproof Long Lasting Eyeliner (6 shades) $28.00 (p) Base Ombre a Paupieres/Professional Eye Shadow Base (4 shades) .33 oz. $32.00 Collection Essentielle de Chanel/MultiUse Makeup Palette $85.00 Irreelle Duo/Silky Eyeshadow Duo (2 duos) $40.00 Les Quatre Ombres de Chanel/Quadra Eye Shadow (12 combos) .18 oz. $56.00 Lumieres Facettes Iridescent Effects Eyes (4 combos) $55.00 Ombre Essentielle Soft Touch Eyeshadow $28.50 Ombre Essentielle/Soft Touch Eyeshadow (27 shades) $28.50 Ombre d’eau/Fluid Iridescent Eyeshadow (12 shades) $32.00 Ombres Contraste Duo Eyeshadow Duo $42.00 (q) Cils a Cils Lash Building Mascara $26.00 Exceptionnel de Chanel Intense Volume & Curl Mascara (4 shades) $30.00 Inimitable Intense Mascara $30.00 Inimitable Mascara Multidimensionnel (3 shades) $30.00 Inimitable Waterproof Multi-Dimensional Mascara $30.00 Mascara Base Lash Enhancing Base $26.00 Sculpte Cils Longeur Extreme/Sculpting Mascara Extreme Length $30.00 (u) Laque Brillance Extreme/Extreme Shine Nail Lacquer $23.00 Le Vernis/Nail Colour (62 shades) .44 oz. $23.00 (v) Base Protectrice/Protective Base Coat $23.00 (w) Angled Liner Brush #14 $27.00 Blush Brush #7 $46.00 Contour Face Brush #10 $43.00 Contour Shadow Brush #12 $28.00 Eyeshadow Brush #1 $29.00 Eyeshadow Brush #2 $29.00 Foundation Brush #16 $40.00 Le Pinceau Biseaute Angled Liner Brush #14 $27.00 Le Petit Pinceau Touch-Up Brush #8 $34.00 Les Pinceaux Essentiels Makeup Brush Set $120.00 Lip Brush #15 $27.00 Powder Brush #6 $52.00 Quick Shadow Brush #11 $30.00 Shadow/Liner Brush #4 $27.00

▫ Clarins Colour

(Groupe Clarins USA Inc.) (a) Multi-Blush Cream (3 shades) .14 oz. $28.50

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

2010 WOMEN’S COSMETIC DIRECTORY Powder Blush (6 shades) .18 oz. $38.00 (d) Bronzing Powder Compact (3shades) $36.00 Bronzing Powder Duo .34 oz. $36.00 Loose Powder $35.00 Shine Stopper Powder Compact $30.00 (e) Extra-Firming Foundation (10 shades) 1 oz. $42.00 Fix Makeup $25.50 Instant Light Complexion Perfector $33.00 Instant Smooth Perfecting Touch .5 oz. $32.00 True Radiance Foundation (10 shades) 1.06 oz. $38.00 Truly Matte Foundation SPF 15 (9 shades) 1.6 oz. $38.00 (h) Gloss Appeal (8 shades) $21.00 Instant Light Natural Lipe Perfector (2 shades) $21.00 (i) Joli Rouge (24 shades) $24.00 Lip Colour Tint (12 shades) $20.00 Rouge Appeal (12 shades) $24.00 (j) Colour Quench Lip Balm (13 shades) $20.00 (k) Lipliner Pencil (8 shades) .04 oz. $13.99 (o) Liquid Eyeliner (2 shades) .27 oz. $26.00 Waterproof Eye Pencils (4 shades) .05 oz. $24.00 (p) Eye Colour Quartet (4 x .07 oz., 5 combos) $40.00 Instant Light Eye Perfecting Base .01 oz. $24.50 Single Eye Colour (11 shades) $20.00 (q) Double Fix Mascara .3 oz. $21.00 Wonder Length Mascara (3 shades) $24.00 Wonder Volume Mascara (3 shades) $24.00 Wonder Waterproof Mascara $24.00 (r) Waterproof Eye Penci (4 shades) $23.00 (w) Blush Brush $34.00 Eye Contour Brush $24.00 Eye Shadow Brush $24.00 Foundation Brush $32.00 Lip Brush $20.00 Powder Brush $38.00 The Brush $18.50

▫ Cle de Peau Beaute (Cle de Peau Beaute)

(a) Brilliant Enhancer $62.00 Cheek Color Duo (5 duos) $47.00 Cheek Color Duo Case & Brush $40.00 Contour Defining Powder (4 duos) $30.00 Contour Defining Powder Case $45.00 (d) Refining Pressed Powder $105.00 Refining Pressed Powder LX $175.00 Refining Pressed Powder Refill $85.00 Translucent Loose Powder $105.00 Translucent Loose Powder Refill $75.00 Translucent Powder Puff Refill $15.00 (e) Color Control Foundation (2 shades) $90.00 Cream Compact Foundation (8 shades) $88.00 Cream Foundation SPF 18 (10 shades) $118.00 Luminizing Enhancer Base $90.00 Powder Foundation (8 shades) $88.00 Refining Fluid Foundation SPF 24 (8 shades) $118.00 Silky Cream Foundation (8 shades) $118.00

Smoothing Base for Lines SPF 26 $75.00 Smoothing Base for Pores SPF 24 $75.00 Sponge (Cream Foundation) $17.00 (g) Concealer (4 shades) $70.00 (h) Lip Gloss (11 shades) $48.00 (i) Extra Rich Lipstick $60.00 Extra Silky Lipstick (28 shades) $52.00 Lipstick (16 shades) $55.00 (j) Lip Liner Pencil Cartridge (5 shades) $25.00 Lip Liner Pencil Holder $30.00 (l) Eyebrow & Eyeliner Compact (2 trios) $70.00 Eyebrow Pencil Cartridge ( 4 shades) $25.00 Eyebrow Pencil Holder $30.00 (o) Eye Liner Pencil (Holder) and Tip $30.00 Eye Liner Pencil Cartridge (3 shades) $25.00 Eye Liner Pencil Tip $7.00 Intensifying Cream Eyeliner (3 shades) $60.00 (p) Eye Color Quad (14 combos) $75.00 Eye Color Quad (5 refills) $55.00 Satin Eye Color $45.00 (q) Lengthening Mascara (3 shades) $45.00 The Mascara $50.00 Volume Mascara $50.00 (w) Brush 1 (for Blush & Contour Powder) $15.00 Brush 2 (for Contour Powder) $15.00 Brush Set $300.00 Cream Compact Foundation Case $30.00 Cream Compact Foundation Sponge $10.00 Eye Color Quad Case $25.00 Powder Foundation Case $30.00 Powder Foundation Sponge $10.00 Refining Pressed Powder Puff $10.00

▫ Clinique

(Clinique Laboratories, Inc.) (a) Blushing Blush Powder Blush (10 shades) .21 oz. $19.00 Blushwear Cream Stick (6 shades) $18.50 Fresh Bloom Allover Colour (4 shades) .31 oz. $29.50 Quick Blush (6 shades) $21.50 Soft-Pressed Powder Blusher (8 shades) .27 oz. $19.00 True Bronze Pressed Powder Bronzer (3 shades) .33 oz. $24.00 Up Lighting Liquid Illuminator (4 shades) $22.50 (d) Almost Bronzer SPF 15 (2 shades) $28.50 Almost Powder Makeup SPF 15 (8 shades) .35 oz. $23.00 Blended Face Powder & Brush (8 shades) 1.2 oz. $19.00 Gentle Light Powder and Brush (4 shades) .95 oz. $22.50 Stay-Matte Sheer Pressed Powder (13 shades) .27 oz. $19.00 Superpowder/Double Face Makeup (8 shades) .35 oz. $19.00 (e) Acne Solutions Liquid Makeup (10 shades) $24.50 Almost Makeup SPF 15 (4 shades) 1.5 oz. $21.00 Balanced Makeup Base (3 shades)

1 oz. $21.00 City Base Compact Foundation - SPF 15 (9 shades) .5 oz. $23.00 Continuous Coverage SPF 15 (4 shades) 1.2 oz. $21.00 Dewy Smooth Anti-Aging Makeup SPF 15 (7 shades) 1 fl. oz. $23.00 Even Better Makeup SPF 15 (20 shades) $24.50 Moisture Sheer Tint SPF 15 (3 shades) $27.00 Perfectly Real Compact Makeup (20 shades) .42 oz. $23.00 Perfectly Real Makeup (25 shades) 1 fl. oz. $23.00 Redness Solutions Instant Relief Mineral Powder $32.50 Repairwear Anti-Aging Makeup SPF 15 (11 shades) 1 fl. oz. $29.00 Soft Finish Makeup (7 shades) 1 oz. $21.00 Stay-True Makeup Oil-Free Formula (7 shades) 1 oz. $21.00 Superbalanced Makeup (24 shades) 1 fl. oz. $21.00 Superbalanced Powder Makeup SPF 15 (10 shades) $34.50 Superfit Makeup (16 shades) 1 oz. $21.00 Supermoisture Makeup (17 shades) $23.00 Workout Makeup (4 shades) 1 oz. $21.00 (f) Naturally Gentle Eye Makeup Remover 2.5 oz. $16.50 Rinse-Off Eye Makeup Solvent 4.2 fl. oz. $16.50 Take the Day Off Cleansing Balm 3.8 oz. $27.00 Take the Day Off Cleansing Milk 6.7 fl. oz. $25.00 Take the Day Off Makeup Remover for Lids, Lashes & Lips 4.2 fl. oz. $17.50 (g) Acne Solutions Clearing Concealer (4 shades) .$13.50 Advanced Concealer (2 shades) .3 oz. $14.00 Airbrush Concealer (3 shades) .05 fl. oz. $19.50 All About Eyes Concealer (8 shades) .33 fl. oz. $15.50 City Cover Compact Concealer - SPF 15 (4 shades) .17 oz. $14.00 City Stick - SPF 15 (6 shades) .31 oz. $23.00 Line Smoothing Concealer (8 shades) .28 oz. $14.00 Pore Minimizer Instant Perfector (2 shades) $17.50 Quick Corrector (4 shades) .25 oz. $14.00 (h) Almost Lipstick .07 oz. $14.00 Full Potential Lips Plump and Shine (18 shades) .16 fl. oz. $17.50 Long Last Glosswear SPF 15 (18 shades) .2 fl. oz. $14.00 Superbalm Moisturizing Gloss (8 shades) .5 fl. oz. $14.00 (i) Butter Shine Lipstick (18 shades) $14.00 Different Lipstick (22 shades) .14 oz. $14.00 High Impact Lip Colour SPF 15 (20 shades) $14.00 Long Last Lipstick (36 shades) .14 oz. $14.00 Vitamin C Lip Smoothie Antioxidant Lip Colour (8 shades) $17.50 (k) Defining Liner for Lips (4 shades) $14.00

Quickliner for Lips (26 shades) .01 oz. $14.00 (l) Brow Keeper (2 shades) .04 oz. $15.00 Brow Shaper (4 shades) .11 oz. $15.00 Instant Lift for Brows (3 duos) $15.00 (o) Brush-On Cream Liner (4 shades) .17 oz. $14.50 Cream Shaper for Eyes (6 shades) .04 oz. $14.50 Eye Defining Liquid Liner (2 shades) .11 oz. $14.50 Kohl Shaper for Eyes (6 shades) .04 oz. $15.50 Quickliner for Eyes (14 shades) .01 oz. $14.50 Water-Resistant Eyeliner (2 shades) $14.50 (p) Colour Surge Eye Shadow Duo (31duos) .07 oz. $17.50 Colour Surge Eye Shadow Quad (6 shades) .16 oz. $25.00 Colour Surge Eye Shadow Soft Shimmer (16 shades) .07 oz. $14.00 Colour Surge Eye Shadow Stay Matte (9 shades) $14.00 Colour Surge Eye Shadow Super Shimmer (7 shades) .07 oz. $14.00 Colour Surge Eye Shadow Trio (4 shades) .1 oz. $22.00 Quick Eyes Cream Shadow (9 shades) .17 fl. oz. $15.00 Touch Base For Eyes (6 shades) .03 oz. $14.00 (q) Gentle Waterproof Mascara (2 shades) .25 oz. $14.00 High Definition Lashes Brush Then Comb Mascara (2 shades) .28 fl. oz. $14.00 High Impact Curling Mascara (2 shades) $14.00 High Impact Mascara (2 shades) .28 fl. oz. $14.00 High Lengths Mascara (2 shades) $14.00 Lash Building Primer .17 oz. $13.00 Lash Doubling Mascara (2 shades) .28 oz. $14.00 Lash Power Mascara (2 shades) .2 fl. oz. $14.00 Naturally Glossy Mascara (2 shades) .2 oz. $14.00 (r) Superfine Liner for Brows (5 shades) .002 oz. $13.00 (w) Blush Brush $25.00 Bronzer/Blender Brush $32.50 Concealer Brush $16.50 Eye Contour Brush $18.50 Eye Definer Brush $16.50 Eye Liner Brush $16.50 Eye Shader Brush $20.00 Eye Shadow Brush $18.50 Foundation Brush $30.00 Lip Brush $13.50 Powder Brush $30.00 Powder Foundation Brush $32.50

▫ Coty

(Coty US LLC) (d) Airspun Loose Face Powder Collection (10 shades) 2.3 oz. $6.95

▫ CoverGirl

(Procter & Gamble Cosmetics) (a) Cheekers Blush (17 shades) .12 oz. $4.21 Classic Color Blush (4 shades) .3 oz. $5.79 Instant Cheekbones Contouring Blush (4

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

shades) .29 oz. $5.79 Simply Ageless Blush (4 shades) $10.99 (d) Clean Fragrance Free Pressed Powder (15 shades) .39 oz. $6.25 Clean Pressed Powder (12 shades) .39 oz. $5.99 Fresh Look Pressed Powder - combo to oily skin (6 shades) .35 oz. $6.25 Professional Loose Powder - normal skin (6 shades) .7 oz. $5.79 Smoothers Pressed Powder - normal to dry skin (6 shades) .32 oz. $5.21 Trublend Microminerals Foundation Bronzer & Blush $10.99 (e) Clean Makeup (12 shades) 1 fl. oz. $5.99 Continuous Wear Medium Coverage Makeup (15 shades) 1 fl. oz. $6.08 Fragrance Free Clean Makeup (12 shades) 1 fl. oz. $5.99 Fresh Complexion Pocket Powder Oil Control Foundation (11 shades)_ .37 oz. $6.38 Fresh Look Liquid Makeup Oil Free Medium Coverage Makeup w/SPF 15 (9 shades) 1 fl. oz. $6.40 Queen Collection Natural Hue Liquid Makeup (12 shades) $8.18 Simply Ageless Foundation (15 shades) $13.99 Simply Powder Foundation (15 shades) .41 oz. $8.18 Smoothers All-Day Hydrating Makeup (15 shades) 1 fl. oz. $8.18 Smoothers AquaSmooth Makeup (15 shades) .4 oz. $7.82 Smoothers Tinted Moisture w/SPF 15, Deep 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Fair to Light 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Light to Medium 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Medium to Dark 1.35 fl. oz. $8.18 TruBlend Whipped Foundation (15 shades) $10.11 (g) Fresh Complexion Under Eye Concealer (6 shades) .37 fl. oz. $5.79 Invisible Cream Concealer (5 shades) .32 oz. $4.77 Smoothers Concealer (6 shades) .14 oz. $6.25 (h) Lipslicks Lip Gloss (12 shades) .14 oz. $4.21 (i) Continuous Color Lipstick (52 shades) $6.00 Outlast All Day Lipcolor (42 shades) (.06 oz. top coat, .07 fl. oz. base coat) $7.26 Outlast Double Lipshine (20 shades) $10.84 Outlast Lipstain (10 shades) $7.29 Outlast Smoothwear All-Day Lipcolor (27 shades) $10.84 Triple Lipstick (36 shades) .13 oz. $7.26 (j) Outlast Smoothwear Lipliner (12 shades) .009 oz. $7.26 Smoothers Lip Liner (12 shades) .04 oz. $5.24 Wetslicks (13 shades) .27 oz. $6.25 (o) Eyemakers Eye Lining & Brow Shaping Pencil w/Sharpener (6 shades) .06 $3.12 Outlast Smoothwear All-Day Eyeliner (6 shades) .01 oz. $5.76 Perfect Point Plus Eyeliner (8 shades) .008 oz. $5.33 Smoothers Eyeliner (12 shades) .04 oz. $7.26

(p) Exact Eyelights Eyeshadow & Liner (4 shades) $6.99 Eye Enhancers (28 shades) .09 oz. $3.47 Eye Enhancers Eye Shadow Quad (12 combos) .19 oz. $5.19 Eye Enhancers Eye Shadow Trio (8 combos) .17 oz. $5.61 (q) Exact Eyelights Mascara (4 shades) $8.95 Fantastic Lash (3 shades) .04 oz. $7.26 Fantastic Lash Waterproof Mascara (3 shades) 1.4 fl. oz. $7.26 Lash Blast Luxe Mascara (4 shades) $7.99 LashExact Waterproof Mascara (3 shades) $8.47 Professional Advanced Mascara (3 shades) - Curved & Straight Brushes .31 fl. oz. $5.61 Professional Waterproof Advanced Mascara (2 shades) .3 fl. oz. $5.61 Remarkable Washable Waterproof Mascara (2 shades) .31 fl. oz. $4.29 Super Thick Lash Mascara (3 shades) .31 fl. oz. $4.26 Triple Mascara (3 shades) .31 fl. oz. $5.37 (r) Liquid Pencil (4 shades) .015 fl. oz. $4.94 (t) Boundless Color (22 base coat shades, 8 top coats) $4.21 Outlast Single Topcoat .06 oz. $5.79 (w) Make-Up Masters 3-in-1 Pencil Sharpener $3.12 Make-Up Masters Blush Brush, Medium $3.12 Make-Up Masters Eyeshadow Brush $4.77 Make-Up Masters Lash Curler $4.77 Make-Up Masters Loose Powder Brush $6.25 Make-Up Masters Powder Puff (3) $3.12 Make-Up Masters Shadow Applicators (3) $3.12 Make-Up Masters Sponge Puffs (3) $3.12 Make-Up Masters Sponge Wedges (6) $3.12

▫ Dior

(Christian Dior Perfumes, Inc.) (a) Dior Blush (10 shades) $40.00 Sun Blush (2 shades) $43.00 (d) Dior Bronze Essential Bronzing Powder (12 shades) $52.00 DiorShow Powder (7 shades) $45.00 DiorSkin Loose Powder (3 shades) .88 oz. $48.00 DiorSkin Pressed Powder (3 shades) .35 oz. $40.00 DiorSkin Shimmer (4 shades) $44.00 (e) Capture Totale Foundation (11 shades) $76.00 DiorSkin Eclat Satin (9 shades) $46.00 DiorSkin Forever Compact (10 shades) $46.00 DiorSkin Forever Liquid (10 shades) $45.00 DiorSkin Icone (10 shades) $44.00 DiorSkin Nude Liquid Foundation (12 shades) $46.00 DiorSkin Nude Powder Foundation (8 shades) $46.00 DiorSkin Sculpt (9 shades) $54.00 (g) DiorSkin Nude Concealer (4 shades) $28.00 DiorSkin Sculpt Concealer (3 shades)

$32.00 SkinFlash (4 shades) $36.00 (h) Creme de Gloss (15 shades) $27.00 Dior Addict Plastic Gloss (39 shades) $26.50 Dior Addict Ultra Gloss (17 shades) $26.50 Dior Kiss (11 shades) $21.00 (i) Dior Addict High Shine Lipcolor (28 shades) $26.00 Dior Addict High Shine Lipstick (20 shades) $26.00 Dior Rouge (43 shades) $29.00 Serum de Rouge (16 shades) $32.00 (j) Automatic Lipliner (8 shades) $28.00 Creme de Rose $25.00 Dior Addict High Shine Lip Liner (2 shades) $28.00 Dior Addict Lip Polish (3 shades) $29.50 (k) Lipliner Pencil (20shades) .04 oz. $28.00 (l) Expert Brow Pencil $28.00 Powder Eyebrow Pencil (5 shades) $28.00 TInted Brow Gel (2 shades) $17.50 (m) Skinflash Radiance Booster Pen (3 shades) $36.00 (o) Diorliner (4 shades) $32.00 Eyeliner Pencil (8 shades) $28.00 Style Liner (3 shades) $32.00 Waterproof Eyeliner (3 shades) $28.00 (p) 1-Colour Eyeshadow (12 shades) $28.00 2-Colour Eyeshadow (10 duos) $37.00 5 Color Iridescent Eye Shadow (13 shades) $58.00 5-Colour Eyeshadow Compacts (21 shades) .24 oz. $58.00 Eye Show Eyeshadow (2 shades) $32.00 One Color Extreme Eyeshadow (9 shades) $28.00 (q) DiorShow Black Out Mascara $24.00 DiorShow Mascara (3 shades) $24.00 DiorShow Waterproof Mascara (3 shades) $24.00 Iconic Extreme Waterproof $27.00 (r) Kohl Pencil (3 shades) .08 oz. $28.00 (t) Dior Addict Nail Color (2 shades) $21.00 Dior Vernis Nail Lacquer (20 shades) $21.00 Nail Color (20 shades) $21.00 (w) Bronzer Brush $52.00 Brow Brush $18.00 Cheek Brush $46.00 Concealer Brush $22.00 Eyeliner Brush $26.00 Eyeshadow Brush $28.00 Foundation Brush $32.00 Lip Brush $20.00

▫ Elizabeth Arden (Elizabeth Arden Inc.)

(a) Ceramide Cream Blush (4 shades) $24.00 Color Intrigue Cheekcolor (8 shades) .15 oz. $22.00 (d) Ceramide Skin Smoothing Loose Powder (3 shades) $30.00 Color Intrigue Bronzing Powder Duo .37 oz. $32.00 Flawless Finish Ultra Smooth Pressed Powder (4 shades) .3 oz. $24.50 Pure Finish Mineral Bronzing Powder (4 shades) ` $35.00

Sun Goddess Bronzing Powder $32.00 (e) Ceramide Plump Perfect Makeup SPF 15 (10 shades) 1 oz. $39.50 Flawless Finish Bare Perfection Makeup SPF 8 (13 shades) 1 fl. oz. $32.00 Flawless Finish Dual Perfection Makeup SPF 8 (11 shades) .59 oz. $32.00 Flawless Finish Mousse Makeup (12 shades) 1.4 oz. $32.00 Flawless Finish Radiant Moisture Makeup SPF 8 (11 shades) 1 oz. $29.00 Flawless Finish Sponge-On Cream Makeup (12 shades) .8 oz. $32.00 Intervene Makeup SPF 15 (12 shades) $36.00 Pure Finish Mineral Powder Foundation (9 shades) $37.50 Pure Finish Mineral Tinted Moisturizer SPF 15 $30.00 (g) Ceramide Skin Smoothing Concealer (4 shades) $19.50 Flawless Finish Concealer (3 shades) .43 oz. $16.00 Flawless Finish Maximum Cover Concealer (4 shades) .05 oz. $18.00 (h) Crystal Clear Lip Gloss .3 oz. $14.00 Glamorous High Shine Lip Gloss Set $45.00 High Shine Lip Gloss (14 shades) .21 oz. $15.00 (i) Ceramide Plump Perfect Lipstick (18 shades) .12 oz. $21.50 Color Intrigue Effects Lipstick (22 shades) .14 oz. $19.50 Exceptional Lipstick (20 shades) .14 oz. $19.50 (j) Advanced Lip-Fix Cream .5 fl. oz. $21.50 (k) Lip Definer (10 shades) .09 oz. $16.00 Smooth Line Lip Pencil (8 shades) .03 oz. $16.00 (l) Dual Perfection Brow Shaper & Eyeliner (6 shades) .09 oz. $18.00 Lash Optimizer .23 oz. $15.00 (o) Color Intrigue Eyeliner (6 shades) .01 oz. $16.00 Color Intrigue Gel Eyeliner w/Brush (4 shades) .01 oz. $22.50 (p) Color Intrigue Eye Shadow Duo (7 shades) $24.50 Color Intrigue Eye Shadow Quad (3 shades) .2 oz. $30.00 Color Intrigue Eyeshadow (24 shades) .07 oz. $15.00 Eye-Fix Primer .25 oz. $21.50 (q) Ceramide Lash Extending Treatment Mascara (2 shades) $20.00 Double Density Maximum Volume Mascara (2 shades) .36 oz. $19.00 (r) Smoky Eyes Powder Pencil (6 shades) .04 oz. $16.00 (w) Brush Essentials Set $29.50 Eyeshadow Brush $20.00 Foundation Brush $24.00

▫ Estee Lauder (Estee Lauder, Inc.)

(a) Bronze Goddess Exotic Bronzing Blush $35.00 Bronze Goddess Soft Matte Bronzer $30.00 (d) AeroMatte Ultralucent Pressed Powder (5 shades) $26.00 After Hours Slim Rose Gold Metal Compact $28.00 After Hours Slim White Gold Metal Compact $28.00 Bronze Goddess Soft Duo Bronzer

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

2010 WOMEN’S COSMETIC DIRECTORY $30.00 Bronze Goddess Soft Shimmer Bronzer $30.00 Double Matte Oil Control Pressed Powder (6 shades) .49 oz. $26.00 Golden Alligator Compact - Pressed (Lucidity) $33.00 Lucidity Pressed Powder Refill - large (2 shades) $11.00 Lucidity Pressed Powder Refill - small (2 shades) $10.00 Lucidity Translucent Loose Powder (6 shades) .75 oz. $30.00 Lucidity Translucent Pressed Powder (6 shades) .5 oz. $26.00 (e) Country Mist Liquid Make-Up (2 shades) 1 oz. $24.50 Double Matte Oil-Control Makeup SPF 15 (8 shades) $34.00 Double Wear Light Stay-in-Place Makeup SPF 10 (6 shades) $34.00 Double Wear Stay-in-Place Makeup SPF 10 (20 shades) 1 oz. $34.00 Double Wear Stay-in-Place Powder Makeup SPF 10 (19 shades) $34.00 Equalizer Smart Makeup for Combination Skin SPF 10 (21 shades) $34.00 Fresh Air Makeup Base (4 shades) 1 oz. $24.50 Futurist Age-Resisting Makeup SPF 15 (10 shades) 1 oz. $34.50 Individualist Natural Finish Makeup (13 shades) $34.00 Lucidity Light-Diffusing Makeup SPF 8 (12 shades) 1 oz. $34.00 Maximum Cover Camouflage Makeup for Face & Body SPF 15 (5 shades) 1 oz. $29.50 Nutritious Vita-Mineral Loose Powder Makeup SPF 10 (6 shades) $34.00 Nutritious Vita-Mineral Makeup SPF 10 (6 shades) $34.00 Re-Nutriv Intensive Lifting Makeup SPF 15 (8 shades) $65.00 Resilience Lift Extreme Radiant Lifting Makeup SPF 15 $36.50 Resilience Lift Extreme Ultra Firming Creme Compact Makeup SPF 15 (16 shades) $34.50 Resilience Lift Extreme Ultra Firming Makeup SPF 15 (15 shades) $34.50 (f) Gentle Eye Makeup Remover 3.4 oz. $15.50 Take It Away Longwear Makeup Remover Towelettes (45 pack) $17.50 Take It Away Total Makeup Remover 6.7 oz. $22.00 (g) Double Wear Stay in-Place Concealer SPF 10 (6 shades) $20.00 Ideal Light Brush-on Illuminator (7 shades) $24.50 Resilience Lift Extreme Ultra Firming Concealer SPF 15 (4 shades) $20.00 Smoothing Creme Concealer SPF 8 (6 shades) $20.00 (h) Bronze Goddess Exotic Lip Gloss (2 shades) $18.00 Double Wear Stay-in-Place Lip Duo (12 shades) $24.00 High Gloss (12 shades) $16.00 Pure Color Crystal Gloss (2 shades) $18.00 Pure Color Gloss (13 shades) $20.00 Pure Color Gloss Stick (14 shades) $18.50 (i) All-Day Lipstick (15 shades) $17.50 Double Wear Stay-in-Place Lipstick (12 shades) $22.00 Hydra Lustre Lipstick (24 shades) $19.50

Pure Color Crystal Lipstick (14 shades) $22.00 Pure Color Long Lasting Lipstick (30 shades) $22.00 (j) Lip Conditioner SPF 15 $16.50 (k) Automatic Lip Pencil Duo (10 duos) $23.50 Automatic Lip Pencil Duo Refill (10 duos) $12.50 Double Wear Stay-in-Place Lip Pencil (14 shades) $19.00 (l) Automatic Brow Pencil Duo (5 duos) $23.50 Automatic Brow Pencil Duo Refill (5 duos) $12.50 Brow Perfecting Duo $26.00 Brow Setting Gel $16.00 (o) Double Wear Stay-in-Place Eye Pencil (7 shades) $19.00 Double Wear Zero-Smudge Liquid Eyeliner (2 shades) $19.50 (p) Bronze Goddess Liquid Eye Shadow (4 shades) $17.50 Double Wear Stay-in-Place EyeShadow Base $15.00 Double Wear Stay-in-Place Shadow Creme (6 shades) $17.50 Pure Color EyeShadow (38 shades) $17.50 (q) Double Wear Zero-Smudge Lengthening Mascara (2 shades) $19.50 Lash Primer Plus $18.50 MagnaScopic Maximum Volume Mascara (2 shades) $21.00 More Than Mascara (5 shades) $21.00 Projectionist High Definition Volume Mascara (2 shades) $19.50 Sumptuous Bold Volume Lifting Mascara (2 shades) $19.50 Sumptuous Waterproof Bold Volume Lifting Mascara $19.50 TurboLash All Effects Motion Mascara $32.00 (r) Artist’s Eye Pencil (7 shades) $19.00 Automatic Eye Pencil Duo (7 shades) $23.50 Automatic Eye Pencil Duo Refill (7 duos) $12.50 (t) Pure Color Nail Lacquer (17 shades) $18.00 (u) Pure Color Instant Finish Quick-Dry Topcoat $18.00 (w) Blending Shadow Brush 25 $27.00 Blush Brush 15 $32.00 Concealer Brush 5 $22.00 Contour Shadow Brush 30 $22.00 Double Wear Powder Makeup Applicator Refills $6.50 Eyeliner/Brow Brush 20 $20.00 Foundation Brush 1 $32.00 0 Lip Brush 35 $20.00 Makeup Brush Cleanser $15.00 Pencil Sharpener $6.00 Powder Brush 10 $42.00 Powder Foundation Brush 3 $42.00 Resilience Lift Extreme Compact Makeup Applicator Refills $6.50 Resilience Lift Extreme Creme Compact Makeup Applicator Refills $6.50 (x) Eye Essentials $49.50

▫ Estee Lauder Signature (Estee Lauder, Inc.)

(a) 5-Tone Shimmer Powder for Eyes, Cheeks, Face $36.00 Satin Cream Blush (4 shades) $26.00 Silky Powder Blush (12 shades) $26.00

(p) Eyeshadow Quad $35.00 Silky Eyeshadow Duos $25.00

▫ Fusion Beauty ColorCeuticals (Fusion Brands Inc.)

(a) SculptDiva Contouring & Sculpting Blush (4 shades) $29.00 (i) 2X the Plump Mini Set $20.00 Illumifill Line Filling Luminizer $49.00 Lipfusion - Infatuation Lip Treatment (5 shades) $29.00 Lipfusion Lip Plump Color Shine (7 shades) $38.00 Lipfusion Micro-Injected Collage Lip Plump $36.00 Micro Collagen Lip Plump (4 shades) $29.00 (j) Upfusion Tinted Lip Balm SPF 15 (5 shades) $22.00

▫ Giorgio Armani Cosmetics (L’Oreal USA)

(a) Blushing Fabric (3 shades) $48.00 Sheer Blush (6 shades) .22 oz. $43.00 (c) Sheer Bronzer (4 shades) $49.00 (d) Luminous Silk Powder (3 shades) $45.00 Micro-Fil Loose Powder (3 shades) $49.00 (e) Bronze Mania Skin Tints (3 shades) $56.00 Designer Compact Foundation SPF 22 (6 shades) $65.00 Designer Shaping Cream Foundation SPF 20 (12 shades) $65.00 Face Fabric Foundation SPF 12 (8 shades) $48.00 Face Fabric Radiance (3 shades) $48.00 Fluid Master Primer $56.00 Fluid Sheer (10 shades) 1 fl. oz. $59.00 Lasting Silk UV Foundation (8 shades) $59.00 Light Master Primer $56.00 Luminous Silk Foundation (15 shades) 1 fl. oz. $59.00 Luminous Silk Foundation Travel Collector (4 shades) $85.00 (g) High Precision Retouch (3 shades) $36.00 Master Corrector (4 shades) $36.00 (h) Lip Shimmer Lip Gloss (14 shades) $27.00 Lip Wax $27.00 Midnight Lip Shimmer (5 shades) $27.00 (i) Armanisilk Lipstick (32 shades) $27.00 Rouge d’Armani Lipstick (29 shades) $30.00 Sheer Lipstick (11 shades) .15 oz. $27.00 Shine Lipstick (10 shades) .15 oz. $27.00 (k) Smooth Silk Lip Pencil (10 shades) .04 oz. $26.00 (l) Brow Defining Pencil (2 shades) $27.00 Eye Brow Gel $26.00 (o) Liquid Silk Eye Liner (2 shades) $30.00 Maestro Liquid Eye Liner $31.00 Smooth Silk Eye Pencil (9 shades) .037 oz. $27.00 (p) Maestro Eye Shadow (19 shades) $29.00 Maestro Eye Shadow Quad (6 combos) $59.00 Manta Ray Eye Duo (5 duos) $32.00

(q) Eyes to Kill Mascara (4 shades) $30.00 Maestro Mascara (3 shades) $28.00 Soft Lash Mascara $28.00 (w) Blender Brush $48.00 Blush Brush $44.00 Concealer Brush $37.00 Designer Foundation Expert Shaping Brush $51.00 Eye Contour Brush (large) $41.00 Eye Liner Brush $25.00 Eyeshader Brush $38.00 Face Brush $56.00 Lip Brush $25.00

▫ Givenchy Le Makeup (Parfums Givenchy, Inc.)

(a) Le Prisme Blush Custom Blush (4 combos) $43.00 Prisme Again! Blush Quartet (3 combos) $40.00 (d) Prisissime Face (9 shades) $50.00 Prisme Again! Compact Powder Quartet (6 combos) $43.00 (e) Matissime Foundation (6 shades) $45.00 Mister Bright (3 shades) $32.00 Mister Mat 1 fl. oz. $30.00 Photo’Perfexion Fluid Foundation (6 shades) $44.00 (g) Mister Light Instant Light Corrective Pen (5 shades) $32.00 (h) Gloss Interdit (12 shades) $25.50 Pop Gloss Crystal Lip Gloss (12 shades) $24.50 (i) Rouge Interdit (27 shades) $28.00 Rouge Interdit Shine (12 shades) $28.00 (j) Lip Liner (7 shades) $23.50 (l) Eyebrow Show Pencil (3 shades) $22.00 Mister Eyebrow Fixing Pencil No 1 Natural Fix $22.50 (o) Magic Khol Eye Liner Pencil (2 shades) $21.50 Parad’eyes Fluid Eye Liner (3 shades) $27.00 (p) Prisme Again! Eye Shadow Quartet (4 combos) $50.00 Prismissime Eyes (9 shades) $53.00 Shadow Show (5 shades) $23.00 Shadow Show Eyeshadow (5 shades) $23.00 Shimmer’Eyes (2 quartets) $50.00 (q) Captiv’Eyes Mascara (2 shades) $30.00 Eye Fly Lash Extender Mascara (4 shades) $27.00 Phenom’Eyes Effect Extension (2 shades) $29.00 Phenomen’Eyes (2 shades) $29.00 (r) Magic Kajal $21.50

▫ Guerlain Divinora (Guerlain, Inc.)

(a) Blush 4 Eclats (6 shades) $48.00 (h) Kiss Kiss Gloss (10 shades) $29.00 Kiss Kiss Laque (6 shades) $29.00 Kiss Kiss Pearl Gloss (6 shades) $29.00 (i) Kiss Kiss Extreme (6 shades) $30.00 Kiss Kiss Lipstick (34 shades) $30.00 Kiss Kiss Maxi Shine (15 shades) $29.00 Kiss Kiss Stick Gloss (8 shades) $30.00 (j) Baume de la Ferte/Lip Balm .5 oz, $24.00 Liplift Fixative for the Lips .12 oz, $30.00

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

2010 WOMEN’S COSMETIC DIRECTORY (k) Colour & Shine Lip Pencil & Sharpener (8 shades) $28.00 (l) Eyebrow Pencil (3 shades) .04 oz. $29.00 (o) Liquid Eyeliner (4 shades) .2 oz. $32.00 (p) Duo Eyeshadow & Liner Compact $54.00 Eyeshadow Quad (6 shades) $58.00 Radiant Colour Single Eyeshadow (10 shades) .05 oz. $31.00 (q) Le 2 de Guerlain Two Brush Mascara $35.00 Maxi Lash Lengthening & Curving Mascara (4 shades) .28 oz. $29.00 (r) Eye Pencil (6 shades) .04 oz. $27.00

▫ Guerlain Issima (Guerlain, Inc.)

(e) Anti-Aging Creme Foundation (5 shades) 1 oz. $72.00 Anti-Aging Fluid Foundation (6 shades) 1 oz. $72.00 (g) Precious Light Smoothing Illuminator (3 shades) .05 oz. $46.00

▫ Guerlain Les Meteorites (Guerlain, Inc.)

(d) Compact Perles for the Face (3 shades) $65.00 Powder Perles for the Face (3 shades) 1 oz. $53.00 Travel Touch $55.00 Voyage Compact Powder for the Face (refillable) .28 oz. $160.00 Voyage Compact for the Face-refill .28 oz. $50.00 (e) Perles Light-Diffusing Perfecting Primer $66.00 (w) Make-Up Brush $35.00

▫ Guerlain Les Violettes (Guerlain, Inc.)

(d) Loose Powder for the Face (4 shades) 1 oz. $53.00 Pressed Powder for the Face (3 shades) .25 oz. $50.00

▫ Guerlain Parure (Guerlain, Inc.)

(e) Aqua Foundation (9 shades) $55.00 Compact Foundation Refills (8 shades) $48.00 Compact Foundation (8 shades) $60.00 Extreme Foundation (9 shades) $55.00

▫ Guerlain Terracotta (Guerlain, Inc.)

(a) Blush & Sun (3 shades) $41.00 (d) Light Bronzing Powder for Blonds & Brunettes (3 shades) $50.00 Loose Powder Khol (4 shades) .03 oz. $34.00 Moisturizing Long-Lasting Bronzer (5 shades) $46.00 Tan Booster (2 shades) $57.00 (e) Bronzing Powder Mist (2 shades) $59.00 (h) Gloss & Shine Lipgloss (6 shades) .27 oz. $28.00 (w) Bronzing Gel Brush $46.00 Makeup Brush $35.00

▫ Jane

(Jane & Company) (a) Be Pure Aguaceuticals BlushStix (3

shades) .5 oz. $6.88 Be Pure Mineral Loose Blush (6 shades) $6.35 Be Pure Mineral Quilted Blush (5 shades) $5.29 Blushing Cheeks Blush (8 shades) .11 oz. $4.02 (d) Be Pure Aguaceuticals AguaGlow Bronzer (2 shades) .28 oz. $7.94 Be Pure Mineral Bronzer (4 shades) .2 oz. $6.88 Be Pure Mineral Loose Powder (6 shades) .09 oz. $7.41 Be Pure Mineral Pressed Powder (4 shades) .36 oz. $7.41 Multi Shade Shimmering Bronzing Powder (4 shades) .21 oz. $6.35 Single Shade Bronzing Powder (3 shades) .3 oz. $4.23 Staying Loose Powder (4 shades) .7 oz. $4.02 (e) Be Pure Aguaceuticals Sheer Tinted Moisturizer (6 shades) 1.5 oz. $7.41 Be Pure Mineral Foundation (6 shades) $6.35 Be Pure Mineral Makeup (5 shades) .18 oz. $7.41 Be Pure Skin Perfecting Foundation (4 shades) 1.5 oz. $5.82 Tinted SPF 30 Moisturizer (3 shades) 1.5 oz. $5.29 (g) Be Pure Mineral Correcting Concealer (3 shades) .5 oz. $4.76 No Show Concealer (3 shades) .33 fl. oz. $4.02 One Touch Concealer (4 shades) 1 fl. oz. $4.02 (i) Be Pure Aguaceuticals LipStix (10 shades) .1 oz. $5.82 Lipkick Ribbon (4 shades) .2 oz. $5.29 Lipkick Rich Color Lipstick (20 shades) .13 oz. $4.76 Liquid Lip Color (8 shades) .17 oz. $4.23 MaxLip Maximizer (2 shades) .17 oz. $5.82 (j) Be Pure Mineral Lip Balm (8 shades) .13 oz. $4.23 (m) Be Pure Mineral Eye Lighter (4 shades) .027 oz. $6.35 (o) Be Pure Aguaceuticals EyeStix (8 shades) .1 oz. $5.29 Be Pure Mineral Gel Liner (4 shades) .16 oz. $6.35 Be Pure Mineral Gliding Liner (5 shades) .05 oz. $4.23 Be Pure Mineral One Liner (5 shades) .01 oz. $4.23 Endless Eyes Liquid Eyeliner (8 shades) .11 fl. oz. $3.70 Gliding Liners (13 shades) .05 oz. $3.70 One Liner Eyeliner (7 shades) .01 oz. $3.70 (p) Be Pure AguaCeuticals AguaShimmer Eye Shadow Quad (4 shades) $6.34 Be Pure Aguaceuticals AguaMousse Eyeshadow (7 shades) .06 oz. $5.29 Be Pure Mineral Eyeshadow (7 shades) .12 oz. $5.29 Eye Zing Eye Shadow (25 shades) .06 oz. $3.70 Eye Zing Eye Shadow Duos (9 shades) .06 oz. $3.70 (q) Be Pure Aguaceuticals Natural Mascara .3 oz. $6.35 Fan Club Mascara ( 6 shades) .26 oz. $4.23 Hi Fiber Mascara (8 shades) .26 oz. $4.23 Max Lash 2 Mascara & Primer + (5

shades) .17 fl. oz. $5.29 Max Lash 2 Mascara Extreme $5.29 Max Lash 2 Mascara Precise (2 shades) $5.29 (r) Colorsticks Eye Crayon (10 shades) .11 oz. $4.23 (w) Kabuki Brush $5.29 Powder Brush $5.29 (x) Carry Along Shadow Kits (9 shades) .027 oz. $4.76 Cheek Shapers Blush Kits (2 shades) .027 oz. $3.99 Deluxe Eye Mixers (4 shades) .12 oz. $7.41 Mix & Match Eye Collections (4 shades) .027 oz. $5.29

▫ L’Oreal Paris

(L’Oreal USA - L’Oreal Cosm./Frag. Div.) (a) Feel Naturale Light-Softening Powder Blush (8 shades) .25 oz. $11.95 True Match Naturale Gentle Mineral Blush $15.25 True Match Super-Blendable Blush $10.95 (d) Infallible Powder $14.29 Translucide Loose Powder .5 oz. $11.99 True Match Naturale All-Over Mineral Glow $15.25 True Match Naturale Soft-Focus Mineral Finish $15.25 True Match Super-Blendable Powder $10.95 Visible Lift Line Minimizing & Tone Enhancing Powder (4 shades) .28 oz. $14.99 (e) Feel Naturale Compact Foundation $13.25 Infallible Never Fail Liquid Makeup $14.29 True Match Liquid Makeup $10.95 True Match Naturale Mineral Foundation $15.25 True Match Roller Perfecting Roll On Makeup $14.95 True Match Super-Blendable Makeup (24 shades) $12.95 Visible Lift Line-Minimizing & ToneEnhancing Makeup (12 shades) 1.25 fl. oz. $14.99 Visible Lift Serum Absolute $14.95 (f) Clean Artiste Waterproof & LongWearing Eye Makeup Remover $6.49 Clean Artiste Eye Makeup Remover $6.49 Clean Artiste Makeup Corrector Pen $10.95 (g) Infallible Never Fail Concealer $10.29 True Match Naturale $11.95 True Match Super-Blendable Concealer $8.95 Visible Lift Concealer Pen $11.95 (h) Colour Juice Sheer Juicy Lip Gloss (20 shades) $8.49 Colour Riche Gloss $8.95 Infallible Never Fail Lipgloss $9.99 Infallible Never Fail Plumping Gloss $9.99 (i) Colour Riche Anti-Aging Serum Lipcolour $9.99 Colour Riche Nurturing & Protective Lipcolour (Star Secrets) $8.95 Colour Riche Nurturing & Protective Lipcolour (Target Red) $5.99 Endless 8-Hour Comfortable Lipcolour (24 shades) .11 oz. $9.99

Infallible Never Fail Lip Colour Stars Collection $11.99 Infallible Never Fail Lipcolour Compact $11.99 Infallible Never Fail Lipstick Compact $11.99 (j) Bare Naturale Gentle Lip Conditioner $9.95 Colour Riche Lip Liner $8.95 Infallible Never Fail Lip Liner $8.99 (k) Crayon Petite Automatic Lip Liner (12 shades) .009 oz. $8.49 (l) Brow Stylist $8.49 Brow Stylist Professional $8.49 (o) Extra-Intense Liquid Pencil Eyeliner $8.49 Infallible Never Fail Eyeliner $8.49 Le Khol Duo Shadow + Liner $10.95 Lineur Intense Defining Liquid Liner (Brush Tip) (+ Carbon Black) .24 fl. oz. $8.49 Lineur Intense Defining Liquid Liner (Felt Tip) (+ Carbon Black) $8.49 MicroLiner Ultra Fine Lining Pencil (5 shades) $8.49 Pencil Perfect Self-Advancing Eyeliner (+ Carbon Black) .01 oz. $8.49 Telescopic Liquid Eyeliner (+ Carbon Black) $9.49 Telescopic Waterproof Eyeliner $8.49 True Match Naturale Eyeliner $9.95 Voluminous Eyeliner Mistake-Proof Marker $7.50 Wear Infinite Long-Lasting Powder Eye Liner Waterproof (5 shades) $8.49 (p) De-Crease Eyeshadow Base $8.49 Le Khol Duo Shadow + Liner $10.95 Wear Infinite Long-Wearing Silky Powder Shadow Singles $4.85 Wear Infinite Long-Wearing Silky Powder Shadow Duos .08 oz. $5.85 Wear Infinite Long-Wearing Silky Powder Shadow Quads .16 oz. $7.15 (q) 24-Hr Lash Boosting Power Serum Kit $24.95 Bare Naturale Mineral-Enriched Mascara $9.95 Double Extend Beauty Tubes Mascara $10.95 Double Extend Lash Boosting Mascara $12.95 Double Extend Lash Boosting Serum $14.95 Double Extend Lash Extender & Magnifier (Regular, Waterproof, Carbon Black) $10.25 Extra-Volume Collagen Mascara $7.95 Lash Out Mascara (Regular, Waterproof, Curved Brush) .28 fl. oz. $8.49 Telescopic Clean Definition Mascara $8.95 Telescopic Explosion Mascara $9.49 Telescopic Lengthening & Lash by Lash Separating Mascara (Regular, Carbon Black) $9.49 Voluminous Full Definition Mascara (Carbon Black) $7.50 Voluminous Million Lashes $8.95 Voluminous Volume Building Mascara (Regular, Waterproof, Curved Brush) .28 fl. oz. $7.50 (r) Le Kohl Smooth Defining Eyeliner (+ Carbon Black) .06 oz. $8.49 (t) PRO Manicure $4.99 PRO Manicure (Target Red) $3.99 (w) Dual Sharpener w/Clear Cover $2.50

▫

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

2010 WOMEN’S COSMETIC DIRECTORY L’Oreal Paris HIP: High Intensity Pigments (L’Oreal USA - L’Oreal Cosm./Frag. Div.)

(e) Color Correcting Primers (Green, Peach, Pink) $12.95 Magic Perfecting Base $12.95 (h) Color Presso Lip Gloss $13.00 Jelly Lip Balm $9.00 (i) Shine Struck Liquid Lipcolor $12.00 (o) Color Chrome Eyeliner $10.00 Color Truth Cream Eyeliner $12.00 Eyeliner $8.49 Kohl Eyeliner $13.00 (p) Color Smokes Quad $7.15 Eye Shadow Duos (Metallic, Matte, Bright, Velvet, Crystal) $8.00 Ready-to-Wear Shadows Single $4.85 Ready-to-Wear Shadows Duo $5.85 Ready-to-Wear Shadows Quad (Star Secrets, Made for Me Naturals) $7.15 Shocking Shadow Pigments $12.00 (q) High Drama Volumizing Mascara $10.00

▫ La Cross (Coty US LLC)

(w) Brow Shaper $2.95 Ceramic File Dual Grit $6.95 Combo Nail & Cuticle Scissors $8.95 Comfort Curve Nail Clip $1.75 Comfort Curve Toenail Clip $2.80 Comfort Grip Cuticle Nipper $15.50 Comfort Grip Pumice Stone $3.95 Comfort Tweezer - Slant Tip $7.50 Corn & Callus Trimmer $4.95 Crystal Nail File $8.95 Cuticle Scissors - Ultra Fine Tip/Classic Tip $8.95 Cuticle Trimmer $2.75 Deluxe Metal Eyelash Curler $4.95 Deluxe Toenail Clip w/Catcher $2.95 Diamond Shape Nail Buffer $2.95 Diamond Tip Lighted Tweezers - Slant Tip $9.95 Dual Grit Pedicure Stone $3.95 Easytweeze - Slant Tip $3.95 Emery Boards 4” $1.35 Essential Tweezer - Point Tip $2.25 Essential Tweezer - Slant Tip $2.25 Exactatweeze - Needlepoint End $4.95 Exactatweeze - Slant Tip $4.95 Firm Grip Cuticle Trimmer $4.95 Full Jaw Cuticle Nipper $15.50 Gentle Curl Lash Curler $7.95 Great Grip Nail/Tweezer Set $5.95 Half Jaw Cuticle Nipper $15.50 Ingrown Toenail Nipper w/File $15.50 Metal Eyelash Curler w/refill $3.95 Nail Clip $1.75 Nail Clip w/Catcher $1.95 Nail Scissors $8.95 Perfect Arch Brow Set $8.95 Perfect Manicure Nail Essentials $6.95 Professional Toenail Barrel Spring Nipper $18.95 Sapphire File 4.5” $2.50 Sapphire File 6” $2.95 Side Cut Cuticle Nipper $2.60 Swedish Foot File $2.95 Tini Tweeze - Point Tip $4.25 Tini Tweeze - Slant Tip $4.25 Toenail Clip $2.80 Travel Size Cuticle Nipper $8.95 Ultra Grip Soft Touch Tweezers $9.95

Zit Zapper $4.95

▫ La Prairie (La Prairie, Inc.)

(a) Cellular Radiance Cream Blush (4 shades) .26 oz. $70.00 Cellular Treatment Powder Blush (6 shades) .13 oz. $55.00 Cellular Treatment Powder Blush Duo (2 duos) $55.00 (d) Cellular Treatment Bronzing Powder .47 oz. $60.00 Cellular Treatment Illuminating Face Powder (2 shades) $60.00 Cellular Treatment Loose Powder (2 shades) 2.35 oz. $80.00 (e) Anti-Aging Foundation, a cellular emulsion SPF 15 (8 shades) .47 oz. $100.00 Cellular Treatment Foundation - Powder Finish (6 shades) .5 oz. $80.00 Cellular Treatment Foundation - Cream Finish (8 shades) .47 oz. $100.00 Cellular Treatment Foundation - Satin SPF 15 (5 shades) 1 oz. $70.00 Skin Caviar Concealer-Foundation SPF 15 (.07 oz. concealer/1 oz. foundation) (12 shades) $180.00 (g) Anti-Aging Concealer SPF 20 - Face Eyes (4 shades) $70.00 Cellular Treatment Gold Illusion Line Filler 1 oz. $150.00 Cellular Treatment Rose Illusion Line Filler 1 oz. $115.00 Light Fantastic Cellular ConcealingBrightening Eye Treatment (4 shades) .15 oz. $70.00 (h) Cellular Lip Colour Effects (12 shades) .25 oz. $40.00 (i) Cellular Luxe Lip Colour (33 shades) .12 oz. $55.00 Cellular Luxe Lip Enhancer .12 oz. $50.00 (k) Luxe Lip Liner Automatique (8 shades) .01 oz. $50.00 (l) Luxe Brow Liner Automatique (6 shades) .01 oz. $50.00 (o) Luxe Eye Liner Automatique (6 shades) .01 oz. $50.00 (p) Cellular Treatment Eye Colour (12 shades) .05 oz. $45.00 Cellular Treatment Eye Colour Ensemble (2 quads) .17 oz. $70.00 (q) Cellular Treatment Mascara - Instant Build .34 oz. $40.00 Cellular Treatment Mascara - Instant Curl .34 oz. $40.00 (w) Art of the Brush Collection $250.00 Art of the Eye Brush Collection $125.00 Eyeliner Brush $28.00 Lip Brush $28.00 Loose Powder Brush $65.00 Professional Concealer Brush $30.00

▫ Lancome

(Lancome Paris) (a) Ageless Minerale Blush Brightening Mineral Powder Blush w/White Sapphire Complex (2 shades) $29.50 Blush Subtil Delicate Oil Free Powder Blush (14 shades) .18 oz. $29.50 Blush Subtil Sheer Delicate Oil-Free Powder Blush (2 shades) .14 oz. $29.50 Blush Subtil Shimmer Delicate Oil-Free Powder Blush (5 shades)

.18 oz. $29.50 Color Design Blush (7 shades) $27.00 (d) Absolue Powder Radiant Smoothing Powder (6 shades) $53.00 Color Ideal Pressed Powder (11 shades) $35.00 Star Bronzer Poudre Soleil Sun-Kissed Bronzing Powder (4 shades) $36.50 Tropiques Minerale Bamboo Bronzer $45.00 Tropiques Minerale Smoothing Loose Bronzer (3 shades) $38.50 Tropiques Minerale Smoothing Pressed Bronzer (3 shades) $38.50 (e) Absolu BX Makeup SPF 18 (10 shades) $57.00 Absolue Replenishing Cream Makeup SPF 20 (10 shades) 1.18 fl. oz. $57.00 Ageless Mineral w/White Sapphire Complex Perfecting & Correcting Mineral Primer $36.00 Ageless Minerale w/White Sapphire Complex Foundation & Powder (11 shades) $42.00 Ageless Minerale w/White Sapphire Complex Powder $36.00 Aqua Fusion Tinted Continuous Infusing Tinted Moisturizer SPF 20 (4 shades) 1.7 fl. oz. $38.50 Bienfait Multi-Vital Teinte High Potency Tinted Moisturizer SPF 30 (4 shades) $45.00 Color Ideal Hydra Compact Perfecting Cream Makeup SPF 10 (7 shades) $50.00 Color Ideal Perfecting Makeup SPF 15 (19 shades) $37.00 Dual Finish Fragrance Free Versatile Powder Makeup (8 shades) .62 oz. $35.50 Dual Finish Versatile Powder Makeup (28 shades) .67 oz. $35.50 Imanance (4 shades) 1.7 fl. oz. $45.00 La Base Pro Perfecting Makeup Primer $42.00 Oscillation Powerfoundation MicroVibrating Polishing Mineral Makeup SPF 21 (12 shades) $48.00 Photogenic Lumessence Compact LightMastering Line Smoothing Compact Makeup SPF 18 (11 shades) $42.00 Photogenic Lumessence Light-Mastering & Line-Smoothing Makeup SPF 15 (15 shades) $42.00 Renergie Lift Makeup Lifting-Radiance SPF 20 (19 shades) 1 fl. oz. $42.00 Teint Idole Fresh Wear 18 Hour ShineFree Makeup SPF 15 Sunscreen (17 shades) $32.00 Teinte Idole Ultra Enduringly Divine & Comfortable Makeup (18 shades) 1 fl. oz. $42.00 (g) Effacernes Waterproof Protective Undereye Concealer (10 shades) $28.50 Flash Retouche Perfecting Brush-on Concealer (3 shades) $28.00 Maquicomplet Complete Coverage Concealer (12 shades) .25 oz. $28.50 (h) Color Fever Gloss Sensual Vibrant Lipshine (25 shades) $25.00 Color Fever Plumper Plumping Vibrant Lipshine (7 shades) $29.00 Juicy Tubes 100% Natural Origin Ultra Shiny Lip Gloss (4 shades) $18.00 Juicy Tubes Jelly Ultra Shiny Lip Gloss (8 shades) $18.00 Juicy Tubes Rose Fishnets $18.00 L’Absolu Creme de Brillance (8 shades)

$29.00 La Laque Fever Ultimate Lasting Full Color LIpshine (15 shades) $26.50 (i) Color Design Sensational Effects Lipcolour (43 shades) $22.00 Color Fever Lipstick Lasting Radiance Sensual LipColor (16 shades) $25.00 Color Fever Shine Sensual Sheer ColorVibrant Lip Shine (19 shades) $25.00 L’Absolu Rouge SPF 12 (25 shades) $29.00 L’Absolu Rouge la Base Revitalizing Lip Treatment $29.00 Le Rouge Absolu Reshaping & Replenishing LipColour SPF 15 (26 shades) $26.00 (k) Le Crayon Lip Contour (10 shades) $22.50 Le Lipstique LipColouring Stick with Brush (18 shades) $23.50 (l) Brow Expert Modele Sourcils Brow Groomer (3 shades) $22.00 Le Crayon Poudre Powder Pencil for the Brows (7 shades) $24.00 Modele Sourcils Brow Groomer (4 shades) $22.00 (o) Artliner Precision Point EyeLiner (6 shades) $29.00 Ink Artliner Longwear Calligraphy Gel Eyeliner (6 shades) $29.00 Le Crayon Khol Eyeliner (7 shades) $24.50 Le Crayon Kohl Waterproof Dual Ended Eyeliner (2 shades) $28.00 Le Stylo Waterproof Long Lasting Eyeliner (12 shades) $24.50 (p) Aquatique Waterproof EyeColour Base $24.50 Color Design Sensational Effect Eye Shadow Quad (2 combos) $42.00 Color Design Sensational Effects Eye Shadow (56 shades) $17.00 Ombre Absolue Duo (18 duos) $35.00 Ombre Perfecteur Perfecting EyeShadow Base $23.00 (q) Cils Booster XL Super-Enhancing Mascara Base $22.00 Definicils High Definition Mascara (5 shades) $24.50 Definicils Precious Cells (2 shades) $29.00 Definicils Pro High Definition Curved Brush Mascara (3 shades) $24.50 Definicils Waterproof High Definition Mascara (2 shades) $24.50 Hypnose Custom Volume Mascara (3 shades) $24.50 Hypnose Drama Instant Full Body Volume Mascara $24.50 Hypnose Waterproof Custom Volume Mascara (2 shades) $24.50 L’Extreme Instant Extensions Lengthening Mascara (2 shades) $24.50 L’Extreme Waterproof Instant Extensions Lengthening Mascara $24.50 Oscillation Mascara $34.00 Oscillation PowerBooster Mascara $39.00 Oscillation Water-Resistant Mascara $34.00 Virtuose Black Carat Mascara $24.50 Virtuose Divine Lasting Curves Mascara (2 shades) $24.50 (t) Le Vernis Divine Lasting Color & Shine (6 shades) $18.00 Vernis Magnetic Unfailing Nail Lacquer

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

(14 shades) $15.50 (w) All Over Powder Brush #20 $56.00 Angle Shadow Brush #13 $25.50 Blending Shadow Brush #17 $27.50 Blending Tip Brush #16 $24.00 Cheek Brush #6 $41.00 Concealer Brush #8 $25.50 Dual End Liner & Shadow Brush #18 $31.50 Foundation Brush #2 $33.50 Highlighting Brush #3 $26.50 Ink Artliner Eye Brush $20.00 La Tweezer Precise $31.00 Large Powder Brush #11 $28.50 Large Shadow Brush #11 $28.50 Les Essentiels de Maquillage Makeup Sponge & Puff $15.50 Mineral Powder Foundation Brush $36.00 Petit Precision Cheek Brush #21 $28.50 Powder Brush #1 $45.50 Precision Cheek Brush #7 $47.50 Precision Shadow Brush #12 $25.50 Retractable Lip Brush #9 $25.00 Smudger Brush #10 $25.00 Tropiques Minerale All Over Magic Bronzing Brush $33.00

▫ MAC

(MAC Cosmetics) (a) Beauty Powder Blush .21 oz. $18.50 Blushcreme (6 shades) .21 oz. $18.50 Cream Colour Base (8shades) .12 oz. $16.50 Mineralize Blush (6 shades) .11 oz. $21.00 Mineralize Blush Duo (7 shades) .11 oz. $23.00 Powder Blush (41 shades) .21 oz. $18.50 Powder Blush/Pro Palette Refill Pan (41 shades) .21 oz. $15.50 To the Beach Creme Bronzer .21 oz. $25.00 To the Beach Powder Blush .21 oz. $18.50 (d) Blot Powder/Pressed (5 shades) .42 oz. $22.00 Bronzing Powder (4 shades) .3 oz. $22.00 Iridescent Powder - Loose (2 shades) .42 oz. $22.00 Iridescent Powder - Pressed .28 oz. $22.00 Mineralize Skinfinish (5 shades) .35 oz. $28.00 Mineralize Skinfinish Natural (2 shades) .35 oz. $26.00 Prep + Prime Transparent Finishing Powder .28 oz. $22.00 Select Sheer/Loose Powders (10 shades) .28 oz. $22.00 Select Sheer/Pressed Powders (16 shades) .42 oz. $22.00 Set Powder .28 oz. $22.00 Shaping Powder Pro Palette $15.50 To the Beach Bronzing Powder (2 shades) .35 oz. $22.00 (e) Matte .75 oz. $18.00 Mineralize Foundation SPF 15 (23 shades) .35 oz. $32.00 Mineralize SPF 15 Foundation/Loose (9 shades) .3 oz. $29.50 Mineralize Satin Finish SPF 15 Foundation (18 shades) 1 fl. oz. $29.50 Prep + Prime Face Protect SPF 50 1 fl. oz. $30.00 Prep + Prime Line Filler .5 oz. $19.50

Prep + Prime Skin 1 fl. oz. $25.00 Select SPF 15 (19 shades) 1 fl. oz. $26.00 Studio Fix (33 shades) .52 oz. $26.00 Studio Fix Fluid SPF 15 (23 shades) 1 fl. oz. $26.00 Studio Moisture Tint SPF 15 (5 shades) 1.3 fl. oz. $29.50 Studio Sculpt SPF 15 Foundation (23 shades) 1.3 fl. oz. $29.50 Studio Tech (27 shades) .35 oz. $29.50 (f) Gentle Off Eye and Lip Makeup Remover $18.00 (g) Prep + Prime Skin Brightening Serum 1.1 fl. oz. $40.00 Prep + Prime Skin Refined Zone .05 fl. oz. $19.50 Select Cover-Up (14 shades) .33 oz. $16.50 Select Moisturecover (17 shades) .17 oz. $16.50 Studio Finish Concealer SPF 35 (14 shades) .24 oz. $16.50 Studio Sculpt Concealer (15 shades) .19 oz. $16.50 (h) Clear Lipglass .5 oz. $14.00 Cremesheen Glass (15 shades) .08 oz. $18.00 Dazzleglass (2 shades) .06 oz. $18.00 Lipgelee (7 shades) .5 oz. $14.00 Lipmix (tube) 10 ml. $14.00 LustreGlass (13 shades) .17 oz. $14.00 Plushglass (14 shades) .14 fl. oz. $17.50 Pro Longwear Gloss Coat (2 shades) .14 oz. $14.00 Superglass (8 shades) .15 oz. $18.00 Tinted Lipglass (38 shades) .17 oz. $14.00 (i) Lipstick (147 shades) .1 oz. $14.00 Pro Longwear Lipcolour (10 shades) .28 oz. $21.00 Pro Longwear Lipstain Marker .09 oz. $16.00 Pro Longwear Lustre Lipcolour (7 shades) .28 oz. $21.00 To the Beach Lipstick (2 shades) .1 oz. $14.00 Viva Glam Lipstick (7 shades) 3 gr. $14.00 (j) Lip Conditioner (tube) .5 fl. oz. $14.50 Lip Conditioner SPF 15 .5 fl. oz. $14.50 Lip Conditioner Stick SPF 15 .16 oz. $14.50 Lip Treatment .01 oz. $14.00 Prep + Prime Lip 1.7 gr. $14.50 (k) Cremestick Liner (12 shades) .009 oz. $14.50 Lip Pencil (26 shades) .05 oz. $13.00 To the Beach Lip Pencil .05 oz. $13.00 (l) Brow Finisher (6 shades) $15.00 Brow Set (4 shades) .28 oz. $15.00 Eye Brows (5 shades) .003 oz. $15.00 Impeccable Brow Pencil (4 shades) .03 oz. $15.00 Penultimate Brow Marker . $16.50 (n) Duo Adhesive .5 oz. $8.00 Lashes (20 varieties) $13.00 (o) Fluidline (6 shades) .1 oz. $15.00 Liquid Eye Liner .084 oz. $16.50 Liquidlast Liner (8 shades) .084 oz. $16.50 Pearlglide Intense Eye Liner (2 shades) .04 oz. $14.50 Penultimate Eye Liner .03 oz. $16.50 Technakohl Liner (13 shades) .012 oz. $14.50 (p) Cream Colour Base (8 shades)

.12 oz. $16.50 Eye Shadow (152 shades) .05 oz. $14.50 Eye Shadow/Pro Palette Refill Pan (145 shades) $11.00 Greasepaint Stick (3 shades) .03 oz. $17.50 Mineralize Eye Shadow Duo (12 shades) .08 oz. $19.50 Mineralize Eye Shadow Trio (9 trios) .07 oz. $19.50 Paint (6 shades) .23 oz. $16.50 Paint Pot .17 fl. oz. $16.50 Pigment (24 shades) .26 oz. $19.50 Prep + Prime Eye (3 shades) .17 oz. $16.50 Shadestick (5 shades) .05 oz. $16.50 To the Beach Eye Shadow (3 shades) .04 oz. $14.50 (q) Dazzle Lash (2 shades) .05 oz. $13.00 Fibre Rich Lash (2 shades) .31 oz. $13.00 Haute & Naughty Lash .31 oz. $18.00 Mascara X (2 shades) .23 oz. $13.00 Opulash .38 oz. $14.00 Plush Lash (2 shades) $13.00 Prep + Prime Lash .35 oz. $14.00 Pro Lash Mascara (2 shades) .25 oz. $13.00 Pro Longlash Mascara (2 shades) .31 oz. $13.00 Splashproof Lash .31 oz. $13.00 Studio Fix Lash .24 oz. $13.00 Zoom Fast Black Lash .28 oz. $13.00 Zoom Lash (2 shades) .28 oz. $13.00 (r) Eye Kohl Pencil (13 shades) .05 oz. $14.50 Eye Pencil (3 shades) .05 oz. $13.00 Powerpoint Eye Pencil (14 shades) .04 oz. $14.50 (t) Nail Lacquer (11 shades) .34 oz. $12.00 (u) OverLacquer .34 oz. $12.00 (w) Angled Brow Brush $19.50 Blending Brush $22.50 Blush Brush $32.00 Brush Cleanser $11.00 Buffer Brush $45.00 Concealer Brush $40.00 Concealer Brush #194 $19.00 Duo Fibre Brush $42.00 Duo Fibre Powder/Blush Brush $40.00 Eye Shader Brush #239 $24.50 Eyeliner Brush $17.50 Face Brush $40.00 Flat Definer Brush $21.00 Fluff Brush $22.50 Foundation Brush $32.00 Large Angled Contour Brush $32.00 Large Fluff Brush $30.00 Large Powder Brush #134 $52.00 Large Powder Brush #150 $42.00 Large Shader Brush #249 $27.00 Larger Shader Brush #252 $29.00 Lash Brush $11.00 Lip Brush $19.50 Medium Angled Shading Brush $24.50 Mini Shader Brush $19.50 Pencil Brush $23.00 Powder/Blush Brush $34.00 Precise Eye Liner Brush #210 $17.50 Retractable Lip Brush $21.00 Shader Brush $23.00 Short Shader Brush 214 oz. $23.00 Small Angle Brush #263 $20.00 Small Angle Brush #266 $19.50 Small Contour Brush $32.00 Small Duo Fibre Face Brush $34.00

Small Shader Brush $17.50 Square Foundation Brush $32.00 Tapered Blending Brush #222, #224 $28.00 Tapered Face Brush #138 $52.00

▫ mark.

(Avon Products, Inc.) (a) Cheekblossom Cheek Color Tint $6.50 Good Glowing Custom Pick Powder Blush (5 shades) .18 oz. $6.00 Good Glowing Mosaic Blush Custom Color Palette (2 shades) $7.00 Just Pinched Instant Blush Tint (6 shades) .14 oz. $7.00 Shimmer Cheekblossom Ripening Cheek Tint $6.50 Twinklebell Shimmer with a Twist! (2 shades) $9.00 (d) Bronze Pro Bronzing Powder (3 shades) .41 oz. $10.00 Glowdacious Illuminating Powder (3 shades) $12.00 Matte-Nificent Oil-Absorbing Powder (4 shades) .176 oz. $10.00 (e) Face Xpert Flawless Touch Makeup (8 shades) .4 oz. $10.00 Get Bright Hook Up Highlighter (4 shades) $6.00 Get a Tint Tinted Moisturizer Lotion SPF 15 (4 shades) $9.00 Glow Expert Face Shimmer (5 shades) $8.00 Powder Buff Natural Skin Foundation (8 shades) $10.00 Speedway Do Everything Makeup (8 shades) .17 oz. $9.00 (g) Good Riddance Hook Up Concealer (4 shades) $6.00 (h) Gloss Gorgeous Stay On Lip Stain (4 shades) $9.00 Glossblossom Ripening Lip Tint .34 fl. oz. $6.50 Glow Baby Glow Hook Up Lip Gloss (13 shades) .12 oz. $6.00 Glow Baby Glow Luxe Hook Up Lip Gloss (10 shades) .12 oz. $6.00 Juice Gems Squeeze on Lip Gloss (10 shades) .5 fl. oz. $6.50 Lots of Lacquer Hook Up Super Color Lip Gloss (5 shades) $6.00 Pro Glimmer Hook Up Lip Powder (3 shades) $6.00 (i) Dew Drenched Moisturelicious Lip Color (12 shades) .13 oz. $6.00 Kissink Lip Tintmarker (2 shades) $7.00 Mini Mark-It Hook Up Stick for Lips (8 shades) $6.00 (j) Totally Balmed SPF 15 Tinted Lip Balm (4 shades) $8.00 (m) Get Bright Hook Up Highlighter (4 shades) $6.00 (o) Eyemarker Color On Line (5 shades) $6.00 Get in Line Hook Up Liquid Waterproof Eyeliner (4 shades) $6.00 Keep It Going Longwear Eyeliner & Eyeshadow (5 shades) $10.00 Metalliner Hook Up Eye Glam (3 shades) $6.00 Mini Mark It Stick Hook Up Stick for Eyes (8 shades) $6.00 Mini Mark-It Hook Up Stick for Lips (8 shades) $6.00 On the Edge Hook Up Liquid Eyeliner (2 shades) .08 oz. $6.00 (p) Color Cream for Eyes (4 shades) $6.00 Eyemarker Color On Line (5 shades)

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

2010 WOMEN’S COSMETIC DIRECTORY .009 oz. $6.00 I-Mark Custom Pick Eye Shadow (28 shades) $5.00 Keep It Going Longwear Eyeliner & Eyeshadow (5 shades) $10.00 Please Hold Eye Primer (2 shades) $8.00 Snap To It Mega Custom Color Palette $8.00 Snap To It Mezzo Custom Color Palette $6.00 Snap To It Mini Custom Color Palette $4.00 Winkstick Hook Up Eye Shadow (8 shades) .031 oz. $6.00 (q) Lash Splash Hook Up Waterproof Mascara (2 shades) $6.00 Make It Big Lash Plumping Mascara (2 shades) $7.00 Scanda-Lash Hook Up Mascara (4 shades) .12 oz. $6.00 (w) Angled Contour Face Brush $8.00 Blush & Bronzer Brush $7.00 (w) Concealer Brush $6.00 Eye Shadow Brush $6.00 Eyeliner Brush $6.00 Foundation Brush $6.00 Go With the Pro Mark Brush Mini Kit $15.00 Kabuki Brush $6.00 Powder Brush 8.00

▫ Maybelline New York (Maybelline, Inc.)

(a) Dream Mousse Blush (6 shades) $7.50 Dream Mousse Bronzer (2 shades) $7.50 Expert Wear Blush (13 shades) $5.50 Mineral Power Naturally Luminous Blush (5 shades) $9.35 (d) Dream Matte Powder (4 shades) $7.99 Mineral Power Finishing Veil Powder (3 pressed powder shades, 1 bronzer, 1 translucent loose powder) $9.35 Shine Free Oil Control Loose Powder (2 shades) $6.30 Shine Free Oil Control Translucent Pressed Powder (4 shades) $6.30 (e) Dream Liquid Mousse Foundation (12 shades) $9.79 Dream Matte Mousse Foundation (16 shades) $9.00 Instant Age Custom Face Perfector Cream Compact Foundation (8 shades) $9.99 Instant Age Rewind Eraser Treatment Makeup SPF 18 (12 shades) $12.99 Instant Age Rewind Primer Skin Transformer $9.99 Instant Age Rewind Radiant Firming Makeup SPF 18 (12 shades) $9.99 Mineral Power Natural Perfecting Liquid Foundation (16 shades) $9.99 Mineral Power Natural Perfecting Powder Foundation (8 shades) $9.99 Pure Makeup (12 shades) $6.25 Purestay Powder Foundation (8 shades) $9.25 (f) 100% Oil-Free Eye Makeup Remover $4.65 Expert Eyes 100% Oil Free Makeup Remover Pads $6.99 Moisturizing Mascara Remover 2.3 fl. oz. $4.65 Superaway Lipcolor Remover $4.99 (g) Cover Stick (8 shades) .14 oz. $5.65 Instant Age Rewind Face Perfector (4 shades) $8.99

Mineral Power Natural Perfecting Concealer (6 shades) $7.99 (h) Color Sensational Lip Gloss (12 shades) $6.49 Shine Senational Lip Gloss (18 shades) $5.99 Superstay Gloss (8 shades) $9.99 Superstay Topcoat (2 shades) $4.99 (i) Color Sensational Lipstick (48 shades) $7.49 Lip Polish (14 shades) $5.86 Moisture Extreme Lipcolor (24 shades) $7.00 Superstay Lipcolor (30 shades) $9.99 Volume XL Seduction Lip Plumper (10 shades) $8.99 (j) Color Sensational Lip Liner (10 shades) $6.49 (l) Ultra-Brow Brush-On Color (2 shades) .15 oz. $5.99 (n) Expert Lash - Dramatic $7.00 Expert Lash - Natural $7.00 (o) Cool Effect Cooling Shadow/Liner (20 shades) $5.95 Define-A-Line Eyeliner (8 shades) $5.55 Expert Eyes Twin Brow & Eye Pencil (5shades) $3.45 Expert Wear Brow & Eye Liner (4 shades) .01 oz. $5.55 Lasting Drama Gel Eyeliner (4 shades) $9.99 Line Express Eyeliner (6 shades) $5.95 Line Stylist (5 shades) $6.95 Ultra Liner Waterproof (2 shades) $6.75 Unstoppable Eyeliner (6 shades) $6.95 (p) Color Pearls Marbleized Eyeshadow (10 shades) $6.99 Color Plush Silk Eyeshadow (12 shades) $9.99 Expert Wear Eye Shadow - Singles (20 shades) .13 oz. $3.75 Expert Wear Eye Shadow Collection Duos (8 shades/kits) $4.50 Expert Wear Eye Shadow Collection Quads (14 shades) .22 oz. $6.25 Expert Wear Eye Shadow Collection Trios (6 shades) $5.50 (q) Curved Brush Great Lash Washable Mascara (4 shades) .43 oz. $6.15 Define-A-Lash Lengthening Mascara (3 shades) $7.95 Define-A-Lash Lengthening Waterproof Mascara (2 shades) $7.95 Define-A-Lash Volume Mascara (3 shades) $7.95 Define-A-Lash Volume Waterproof Mascara (2 shades) $7.95 Full ‘n Soft Washable (3 shades) $7.15 Full ‘n Soft Waterproof (3 shades) $7.15 Great Lash Big Mascara (3 shades) $6.15 Great Lash Washable Mascara (7 shades) .5 oz. $6.15 Great Lash Waterproof Mascara (4 shades) .43 oz. $6.15 Lash Discovery Washable Mascara (2 shades) $7.15 Lash Discovery Waterproof Mascara $7.15 Lash Stiletto Ultimate Length Mascara (3 shades) $8.95 Lash Stiletto Voluptuous Mascara (2 shades) $8.95 Lash Stiletto Voluptuous Waterproof Mascara $8.95 Pulse Perfection Vibrating Mascara (2 shades) $14.95

The Colossal Volum’ Express Mascara (4 shades) $7.47 Volum’ Express Curved Brush $7.15 Volum’ Express Turbo Boost Washable Mascara $7.15 Volum’ Express Turbo Boost Waterproof Mascara $7.15 Volum’ Express Washable Mascara (2 shades) .34 oz. $7.15 Volum’ Express Waterproof Mascara (2 shades) .34 oz. $7.15 XXL Pro 24-Hr Bold Mascara $9.40 XXL Pro Curl Mascara $9.40 XXL Pro Curl Waterproof Mascara $9.40 XXL Pro Extensions Mascara $9.40 XXL Pro Extensions Water Proof Mascara $9.40 XXL Pro Volume Mascara (2 shades) $9.40 XXL Pro Volume Waterproof Mascara (2 shades) $9.40 (t) Express Finish Fast-Dry Nail Enamel (21 shades) $4.12 (w) Expert Tips Slant Tip Tweezer $4.99 Expert Tools Angled Defining Brush $5.50 Expert Tools Blush Brush $5.50 Expert Tools Brush ‘N Comb $4.50 Expert Tools Dual Sharpener $3.99 Expert Tools Eye Shadow Brush $4.99 Expert Tools Eyelash Curler $5.50 Expert Tools Eyelash Curler Refills $3.50 Expert Tools Face Brush $8.99 Expert Tools Lip Brush $7.15

▫ New York Color (Coty US LLC)

(a) Blushable Creme Stick (6 shades) .28 oz. $3.99 Cheek Glow Single Pan Blush (6 shades) .28 oz. $2.99 Color Wheel Mosaic Face Powder (6 shades) .32 oz. $4.99 Smooth Skin Bronzing Face Powder .33 oz. $2.99 (d) Smooth & Natural Matte Powder Foundation .28 oz. $4.99 Smooth Skin Loose Face Powder (2 shades) .7 oz. $2.99 Smooth Skin Pressed Face Powder (4 shades) .33 oz. $2.99 Sun Sational Bronzing Powder (3 shades) .33 oz. $4.99 Sun Sational Brush On Mineral Bronzer (2 shades) .1 oz. $4.99 (e) Smooth Skin Liquid Makeup (5 shades) 1 fl. oz. $2.99 (f) In a NY Color Minute Makeup Remover 2.3 fl. oz. $3.99 (g) Cover Stick (5 shades) .08 oz. $1.99 (h) Extreme Lip Glider Lip Gloss (10 shades) .29 fl. oz. $3.99 Kiss Gloss (5 SKUs) .31 fl. oz. $2.99 Lippin’ Large Lip Plumper (6 shades) .55 fl. oz. $3.99 Liquid Lipshine (12 shades) .25 fl. oz. $1.99 Roll On Fruit Flavored Lipgloss (2 shades) .3 fl. oz. $1.99 Smooth Proof Long Wearing Lip Color (10 shades) .135 fl. oz. $4.99 (i) Ultra Last Lip Wear (20 shades) .11 oz. $1.99 Ultra Moist Lip Wear (10 shades) .11 oz. $.99

(k) Automatic Lip Pencil (2 shades) .009 oz. $2.99 (n) Self Adhesive Eyelashes (3 styles) $2.99 (o) Liquid Eyeliner (2 shades) .17 fl. oz. $2.99 (p) City Duet Blendable Brights (5 shades) .07 oz. $2.99 Color Wheel Mosaic Eye (5 shades) .09 oz. $3.99 Individual Eyes (3 shades): Shadow .056 oz./Primer .051 oz./Highlighter .051 oz. $4.99 Metro Quartet Eyeshadow (5 shades) .12 oz. $3.99 Sparkle Eye Dust (6 shades) .1 oz. $3.99 (q) Curling Mascara (2 shades) .37 oz. $2.99 Lash Precise Defining Mascara (2 shades) .31 fl. oz. $4.99 Lengthening Mascara .27 oz. $1.99 Maximum Boost Volumizing Mascara (2 shades) .32 fl. oz. $3.99 Waterproof Mascara .25 fl. oz. $1.99 (r) Automatic Eye Pencil (5 shades) .009 oz. $2.99 Brow & Liner Pencil (2 shades) .04 oz. $1.99 Classic 7” Brow/Eyeliner Pencil (7 shades) .04 oz. $.99 Eyeliner Duet Pencils (7 shades) .05 oz. $1.99 Waterproof Eyeliner Pencil (7 shades) .036 oz. $3.99 (t) Long Wearing Nail Enamel (18 shades) .45 fl. oz. $.99 Minute Quick Dry Nail Polish (24 shades) .33 fl. oz. $1.99 Sheer French Manicure Nail Enamel (2 shades) .45 fl. oz. $.99 (u) Extra Shiny Top Coat .45 fl. oz. $.99 (w) Brush Kit (5 brushes) $1.99 Cosmetic Sponge (3 sponges) $1.99 Dual Pencil Sharpener (1) $.99 Eyelash Curler (1, and extra refill) $2.99 On Location Accessories Kit (contains 6 brushes) $3.99 Shadow Applicator (4 applicators) $.99 (x) Browser Brush On Brow Kit .03 oz. $3.99

▫ Origins

(Origins Natural Resources Inc.) (a) Brush-on Color (12 shades) .21 oz. $18.50 Pinch Your Cheeks (3 shades) .1 fl. oz. $11.00 (b) Halo Effect Instant Illuminator for Face (2 shades) .5 fl. oz. $17.00 (c) Sunny Disposition Bronzing Stick for Eyes, Cheeks & Lips .31 oz. $20.00 Sunny Disposition Powder Bronzer (2 shades) .38 oz. $20.00 (d) All and Nothing Sheer Finishing Powder for Every Skin .49 fl. oz. $25.00 All and Nothing Sheer Pressed Powder for Every Skin .35 oz. $25.00 Multi-Grain Bronzer .24 oz. $20.00 (e) Multi-Grain Makeup (5 shades) .24 oz. $25.00 Nude and Improved Bare Face Makeup SPF 15 (5 shades) 1 fl. oz. $20.00 Silk Screen Refining Powder Makeup (14 shades) .38 oz. $25.00 Stay Tuned Balancing Face Makeup (18 shades) 1 fl. oz. $20.00 Youthtopia SPF 15 (8 shades) 1 fl. oz. $26.50

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

(g) Quick, Hide! Easy Blend Concealer (7 shades) .23 fl. oz. $14.50 (h) Liquid Lip Color (19 shades) .17 fl. oz. $14.50 Liquid Lip Shimmer (4 shades) .17 fl. oz. $14.50 Once Upon a Shine Sheer Lip Gloss (14 shades) .34 fl. oz. $14.50 (i) Flower Fusion Hydrating Lip Color w/Floral Extracts (22 shades) .14 oz. $16.00 Rain and Shine Liptint SPF 15 (14 shades) .09 oz. $14.50 Smileage Plus - Liptint 95% Organic (6 shades) $11.50 (k) Automagically Lip Lining Pencil (10 shades) .01 oz. $14.50 Matte Stick (4 shades) .09 oz. $13.50 Sheer Stick (3 shades) .09 oz. $13.50 Shimmer Stick (3 shades) .09 oz. $13.50 (l) Fill in the Blanks Eyebrow Enhancer (2 shades) .003 oz. $15.00 Just Browsing (2 shades) .21 fl. oz. $13.00 (m) Eye Brightening Color Stick .09 oz. $14.00 Underwear for Lids Delicate Color for Eyes (4 shades) .06 oz. $14.50 Underwear for Lids Lid Primer (4 shades) .06 oz. $14.50 Underwear for Lips .17 fl. oz. $14.50 (n) Underwear for Lashes .17 fl. oz. $14.50 (o) Automagically Eye Lining Pencil (8 shades) .01 oz. $14.50 (p) Eyeshadow (28 shades) .05 oz. $14.00 (q) Fringe Benefits Lash Loving Mascara (2 shades) .2 fl. oz. $13.50 Full Story Lush-Lash Mascara (2 shades) .27 fl. oz. $13.50 (w) Blush Brush $28.00 Brush Cleaner 3.4 fl. oz. $11.00 Concealer Brush $18.50 Eye Lining Brush $16.00 Eyeshadow Contour Brush $16.00 Eyeshadow Placement Brush $18.50 Foundation Brush $31.00 Lip Brush $16.00 Powder Brush $33.50 Powder Foundation Brush $22.00 (x) Beyond the Fringe $21.00

▫ Orlane

(Orlane, Inc.) (d) Bronzing Powder Soleil Cuivre 02 Large Compact $40.00 (e) B21 Absolute Skin Recovery Smoothing Foundation (9 shades) $70.00 B21 Teint Absolu Treatment Foundation (5 shades) $60.00 (i) Line Reducing Volumizing Lipstick (12 shades) $35.00 (q) Lengthening Treatment Mascara (Black) $25.00

▫ Prescriptives (Prescriptives)

(a) U-Pick Cheek Color (20 shades) .18 oz. $17.50 U-Pick Refillable Custom Compact Large $6.50 U-Pick Refillable Custom Compact Medium $6.00 U-Pick Refillable Custom Compact Small $3.00 (b) Sunsheen Bronzing Trio (3 shades) $30.00

(d) All Skins Powder (6 shades) .8 oz. $26.00 Flawless Skin Total Protection Powder SPF 15 (6 shades) .35 oz. $30.00 Liquid Powder - Rose Gold $35.00 Liquid Powder - Translucent $35.00 Pressed Powder Leaves (3 shades) .32 oz. $25.00 Virtual Matte Oil Control Pressed Powder (6 shades) .35 oz. $28.00 (e) All Skins Mineral Makeup 16-Hour Wear / SPF 10 (18 shades) 1 oz. $32.50 All Skins Mineral Makeup SPF 15 (18 shades) .3 oz. $32.50 AnyWear Multi-Finish Compact Foundation SPF 12 (21 shades) .47 oz. $32.50 AnyWear Multi-Purpose Make-up Stick SPF 15 (24 shades) .14 oz. $35.00 Flawless Face Primer 1 oz. $27.50 Flawless Skin Total Protection Makeup SPF 15 (30 shades) 1 oz. $39.50 Photochrome Light-Adjusting Compact Makeup SPF 15 (12 shades) .45 oz. $35.00 Traceless Skin Responsive Tint SPF 8 (5 shades) 1 oz. $32.50 Virtual Matte Oil Control Makeup SPF 15 (23 shades) 1 oz. $32.50 Virtual Skin Super Natural Finish SPF 10 (30 shades) 1 oz. $32.50 Virtual Youth Lifting Moisture Makeup SPF 15 (15 shades) 1 oz. $32.50 Virtually Fresh Skin Refining Makeup SPF 15 (9 shades) 1 oz. $32.50 (f) Better Off Fast-Acting Waterproof Eye Makeup Remover 4.2 oz. $18.00 Quick Remover for Eye Makeup 4.2 oz. $18.00 (g) Camouflage Cream (9 shades) .5 oz. $17.50 Flawless Skin Total Protection Concealer SPF 25 (12 shades) .11 oz. $22.00 Illuminating Liquid Potion - Translucent $30.00 Site Unseen Brightening Concealer SPF 15 (9 shades) .13 oz. $22.00 (h) Colorscope Lip Gloss (8 shades) .21 oz. $17.50 Custom Blend Lip Gloss $26.00 Exhilarating Lip Gloss $14.50 Lip Specialist Triple Action Therapy .21 oz. $15.00 Moonbeam Reflective Gloss (12 shades) .24 oz. $17.50 (i) Colorscope Lipcolor (38 shades) .14 oz. $17.50 LipShine $17.50 (k) Deluxe Lip Pencil (9 shades) .01 oz. $18.50 (l) Groom Stick for Brows (4 shades) .002 oz. $18.50 (o) Longwear Kohl Liner (4 shades) $17.50 Moonbeam Reflective Eyeliner (7 shades) .04 oz. $17.50 Px Petites Dual-Ended Eye Pencil (8 shades) $29.50 (p) U-Pick Eye Color (44 shades) .06 oz. $14.00 (q) Beyond Long Maximum Length Mascara (2 shades) .16 oz. $19.50 False Eyelashes Plush Mascara (2 shades) .35 oz. $19.50 Here To Stay 24-Hour Longwear Mascara (2 shades) .19 oz. $19.50 Lash Builder Mascara Basecoat .17 oz. $16.00 Lash Envy Volumizing Mascara (2

shades) .19 oz. $19.50 Motor-Eyes Instant Action Mascara .19 oz. $32.00 (r) Deluxe Eye Pencils (6 shades) .01 oz. $18.50 Softlining Pencils (7 shades) .04 oz. $17.50 (w) Bronzer Brush $32.00 Buff Brush $45.00 Cheek Brush $30.00 Concealer Brush $17.00 Eye Definer Brush $19.00 Eye Shade and Shaper Travel Brush $28.00 Eyebrow Brush $20.00 Foundation Brush $30.00 Powder Brush $35.00 Retractable Face Brush $28.00 Round Buff Brush $30.00 Soft Shadow Brush $24.00

▫ Revlon

(Revlon, Inc.) (a) Beyond Natural Blush & Bronzer (4 shades) .37 oz. $11.99 ColorStay Mineral Blush (3 shades) .04 oz. $13.99 Cream Blush (4 shades) .12 oz. $9.79 Matte Powder Blush (4 shades) .18 oz. $9.79 Powder Blush (13 shades) .18 oz. $9.79 (d) Bronzer (2 shades) .18 oz. $9.79 ColorStay Mineral Bronzer (2 shades) .04 oz. $13.99 ColorStay Mineral Finishing Powder (3 shades) .031 oz. $13.99 ColorStay Pressed Powder (5 shades) .3 oz. $9.99 Photoready Powder (3 shades) .25 oz. $12.99 (e) Age Defying Makeup w/Botafirm for Dry Skin (12 shades) 1.25 fl. oz. $13.99 Age Defying Makeup w/Botafirm for Normal/Combo Skin (12 shades) 1.25 fl. oz. $13.99 Age Defying Spa Face Illuminator (4 shades) 1 fl. oz. $13.99 Age Defying Spa Foundation (8 shades) 1 fl. oz. $13.99 Beyond Natural Skin Matching Makeup (5 shades) 1 fl. oz. $12.99 Beyond Natural Smoohing Primer .85 fl. oz. $12.99 ColorStay Active Light Makeup (4 shades) 1 fl. oz. $12.99 ColorStay Makeup for Combination/Oily Skin (20 shades) 1 fl. oz. $12.99 ColorStay Makeup for Normal/Dry Skin (12 shades) 1 fl. oz. $12.99 ColorStay Mineral Foundation (8 shades) .35 oz. $13.99 ColorStay Mineral Mousse Makeup (10 shades) 1 fl. oz. $13.99 Custom Creations Foundation (6 shades) 1 fl. oz. $13.99 New Complexion Oil-Free Liquid Makeup (9 shades) 1.25 fl. oz. $11.99 New Complexion One-Step Compact Makeup (12 shades) .35 oz. $12.99 Photoready Makeup (12 shades) 1 fl. oz. $13.99 Photoready Translucent Finisher .25 oz. $12.99 (g) Age Defying Moisturizing Concealer (4 shades) .37 fl. oz. $9.99 Age Defying Spa Concealer (4 shades) .04 fl. oz. $10.49 ColorStay Blemish Concealer (6 shades)

.21 fl. oz. $9.99 ColorStay Undereye Concealer (5 shades) .04 fl. oz. $9.99 (h) ColorStay Mineral Lipglaze (12 shades) .15 fl. oz. $8.99 Super Lustrous Lipgloss (12 shades) .2 fl. oz. $6.99 (i) ColorStay Overtime Lipcolor (28 shades) $9.99 ColorStay Overtime Sheer Lipcolor (8 shades) $9.99 ColorStay Soft & Smooth Lipcolor (24 shades) .11 oz. $9.99 ColorStay Ultimate Liquid Lipstick (20 shades) .1 fl. oz. $10.99 Colorburst Lipstick (20 shades) .13 fl. oz. $8.99 Just Bitten Lipstain by ColorStay (10 shades) / (stain: .09 oz., balm .05 oz.) $8.99 Matte Lipstick (10 shades) .15 oz. $7.99 Moon Drops Moisture Creme Lipstick (10 shades) .15 oz. $8.99 Moon Drops Moisture Frost Lipstick (19 shades) .15 oz. $8.99 Renewist Lip Color (24 shades) .13 oz. $8.99 Super Lustrous Lipstick (72 shades) .15 oz. $7.99 (j) Moon Drops Moisturizing Lip Conditioner .1 oz. $8.99 (k) ColorStay Lipliner (12 shades) .01 oz. $7.99 (l) Brow Fantasy pencil (4 shades) .11 oz. $7.50 ColorStay Brow Enhancer (4 shades) .21 oz. $8.99 (o) ColorStay Eyeliner (8 shades) .01 oz. $7.39 ColorStay Liquid Eye Pen (3 shades) .056 oz. $8.99 ColorStay Liquid Liner (2 shades) .08 oz. $7.39 Luxurious Color Eyeliner (7 shades) .043 oz. $9.99 Matte Luxurious Color Kohl Eyeliner (4 shades) .035 oz. $9.99 (p) Beyond Natural Cream to Powder Eyeshadow (4 shades) .2 oz. $7.99 ColorStay 12 Hour Eyeshadow (18 Quads) .16 oz. $6.99 Illuminance Cream Shadow (12 shades) .12 oz. $6.50 Luxurious Color Matte Eye Shadow (7 shades) .08 oz. $4.99 Luxurious Color Perle Eye Shadow (7 shades) .08 oz. $4.99 Luxurious Color Satin Eye Shadow (5 shades) .08 oz. $4.99 (q) 3D Extreme Mascara (3 shades) .21 fl. oz. $8.99 3D Extreme Mascara Waterproof (3 shades) .21 fl. oz. $8.99 Double Twist Mascara (4 shades) .4 fl. oz. $8.99 Double Twist Mascara Waterproof (2 shades) .4 fl. oz. $8.99 Fabulash Mascara (3 shades) .27 fl. oz. $6.99 Fabulash Waterproof Mascara (3 shades) .27 fl. oz. $6.99 Grow Luscious Mascara (4 shades) .38 fl. oz. $8.99 Grow Luscious Mascara Waterproof (2 shades) .38 fl. oz. $8.99 Lash Fantasy Total Definition Primer + Mascara (3 shades) .15 fl. oz. $8.99 (t) Calcium Gel Nail Hardener $7.95 Gentle Cuticle Remover $7.95

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

2010 WOMEN’S COSMETIC DIRECTORY Liquid Quick Dry $5.75 Multi Care Base + Top Coat $5.75 Nail Enamel (71 shades) .5 fl. oz. $4.79 Post Trauma Nail Treatment $7.95 (u) ColorStay Overtime Glossy Topcoat Refill .066 fl. oz. $4.75 Extra Life Top Coat .5 oz. $5.75 Quick Dry Top Coat $5.75 (v) Quick Dry Base Coat $5.75 (w) All Over Shadow Brush $6.99 Blush Brush $12.99 Concealer Brush $9.99 Contour Shadow Brush $6.99 Eyeliner Brush $6.99 Foundation Brush $12.99 Kabuki Brush $13.99 Makeup Eraser Pen .0608 oz. $7.99 Powder Brush $12.99 Travel Kit $14.99 Universal Points Sharpener $2.99

▫ Rimmel London (Rimmel London)

((a) Lasting Finish Blendable Blush & Highlighter (8 shades) $4.99 (d) Natural Bronzer (3 shades) $5.17 Stay Matte Pressed Powder (3 shades) $5.17 Sunshimmer Maxi Bronzer (3 shades) $7.99 (e) Fix & Perfect Primer $7.48 Lasting Finish 16 HR Liquid Foundation (10 shades) $7.48 Lasting Finish 25 Hour Foundation (11 shades) $7.48 Stay Matte Clarifying Matte Foundation (6 shades) $6.91 (f) Gentle Eye Makeup Remover $7.19 (g) Hide the Blemish Concealer (5 shades) $5.17 Recover Concealer (3 shades) $5.50 (h) Lasting Finish Kiss & Stay Gloss (12 shades) $8.00 Royal Gloss Delicious Lipgloss (10 shades) $4.99 Vinyl Gloss (4 shades) $5.71 (i) Lasting Finish Intense Wear Lipstick (30 shades) $5.20 Moisure Renew Lipstick SPF 18 (24 shades) $6.81 (k) 1000 Kisses Stay On Lip Liner (9 shades) $3.34 Exaggerate Automatic Lip Liner (9 shades) $5.71 (o) Exaggerate Waterproof Eye Definer (6 shades) $5.70 Glam’Eyes Liquid Eyeliner $6.00 (p) Colour Rush Quad Eye Shadow (8 shades) $5.71 Colour Rush Trio Eye Shadow (8 shades) $5.17 Glam’Eyes Mono Eyeshadow (6 shades) $3.49 Stir It Up Multi Eyeshadow (6 shades) $7.20 U Rock! Eyeshadow (6 shades) $7.20 (q) Extra Super Lash Curved Brush Mascara $3.33 Extra Super Lash Mascara $3.33 Eye Magnifier Mascara $7.19 Eye Magnifier Waterproof Mascara $7.19 Glam’Eyes Lash Flirt Mascara (2 shades) $7.25 Glam’Eyes Mousse Mascara $7.25 Lash Accelerator Mascara (2 shades)

$9.99 Lash Maxxx Mascara (2 shades) $7.48 Lycra Lash Extender Mascara $7.19 Sexy Curves Mascara (2 shades) $7.49 Sexy Curves Waterproof Mascara $7.49 The Max Bold Curves $7.19 The Max Volume Flash (2 shades) $7.19 The Max Volume Flash Waterproof $7.19 Volume Flash Mascara $7.19 Volume Flash Mousse Mascara $7.19 (r) Eyeful Eye Glistener (5 shades) $7.19 Professional Eyebrow Pencil (3 shades) $3.33 Soft Kohl Kajal Eye Liner Pencil (9 shades) $3.33 Spark It Up! Gleaming Eye Darkening Liner (5 shades) $6.00 Special Eyes Precision Eye Liner Pencil (8 shades) $3.33 (t) 60 Seconds Nail Polish (16 shades) $3.32 Lasting Finish Pro Nail (32 shades) $3.99

▫ Sally Hansen (Coty US LLC)

(e) Airbrush Legs (5 shades) 4.4 oz. $12.99 (h) Diamond 12 hr Lip Treatment .088 oz. $6.25 Lip Blush Plumping Balm .4 oz. $9.95 Lip Inflation Color-full (8 shades) .13 oz. $7.95 Lip Inflation Tint (3 shades + Clear) .2 oz. $6.25 Miracle Care Lip Saver .36 oz. $7.95 (i) Sculpt and Shape .07 oz. $8.95 (j) Age Eraser Lip Treatment .3 oz. $9.95 Complete Care Lip Therapy .04 oz. $9.95 Full & Radiant Lip Definer .1 oz. $9.95 Line Fix Lip Repair .1 oz. $9.95 Line Freeze for Lips .2 oz. $9.95 Lip Inflation (Clear) .2 oz. $6.25 Lip Inflation Extreme (Clear) .22 oz. $7.95 Lip Inflation Extreme Tints (3 shades) .22 oz. $7.95 Overnight Lip Recovery .45 oz. $9.95 PM Lip Plumper .5 oz. $9.95 Peptide Line Lip Treatment .42 oz. $9.95 Prep and Perfect Lip Care .45 oz. $9.95 (t) 14 Day Nail Shield (3 shades) .32 oz. $6.99 2-in-1 Nail White Pencil .03 oz . $3.00 5 Minute French Manicure Pen Kit (3 shades) .45 fl. oz. $10.25 5 Minute French Manicure White Tip Pen (2 shades) .16 fl. oz. $5.99 Advanced Hard as Nails (2 shades) .45 fl. oz. $2.95 Advanced Hard as Nails Strengthening Creme .45 fl. oz. $2.95 Clear & Restore Nail Resurfacing Gel .06 oz. $12.99 Color Quick Chromes Fast Dry Nail Color Pen (8 shades) .135 fl. oz. $7.95 Color Quick Fast Dry Nail Color Pen (18 shades) .135 fl. oz. $7.95 Complete Care 4-in-1 Nail Treatment .5 fl. oz. $12.99 Complete Care Extra Moisturizing .5 fl. oz. $12.99 Complete Salon Manicure .45 fl. oz. $6.95 Continuous Treatment Growth .45 fl. oz. $8.99

Continuous Treatment Hardener .45 fl. oz. $8.99 Continuous Treatment Strength .45 fl. oz. $8.99 Cuticle Massage Cream .4 oz. $5.00 Diamond Strength Cuticle & Nail Refiner .85 oz. $6.99 Diamond Strength Instant Nail Hardener .45 fl. oz. $6.99 Diamond Strength Nail Color (40 shades) .45 fl. oz. $4.75 Gel Cuticle Remover .9 oz. $4.99 Grow Nails Now .45 fl. oz. $6.00 HD Hi-Definition Nail Color (16 shades) .45 fl. oz. $5.95 Hard as Nails (2 tints) .45 fl. oz. $2.75 Hard as Nails Color (27 shades) .45 fl. oz. $2.30 Hard as Nails French Manicure Kit (4 shades) .45 fl. oz. $6.50 Hard as Nails Hard as Wraps .44 fl. oz. $5.00 Hard as Nails Hard as Wraps Color (4 shades) .4 fl. oz. $4.95 Hard as Nails Xtreme Wear (40 shades) .4 fl. oz. $2.95 Healthy Cuticles Now .48 fl. oz. $6.00 Insta-Bright Nail Whitener .45 fl. oz. $5.99 Insta-Dri Fast Dry Nail Color (32 shades) .31 fl. oz. $4.95 Insta-Dri Speed Dry Drops .5 fl. oz. $5.99 Insta-Fix Nail Repair .15 oz. $8.25 Instant Cuticle Remover 1 fl. oz. $5.25 Instant Strength .45 fl. oz. $5.00 Maximum Growth .45 fl. oz. $5.25 Maximum Growth Cuticle Pen .05 fl. oz. $6.25 Maximum Growth Plus Nail Color (24 shades) .45 fl. oz. $4.25 Miracle Cure for Problem Nails .45 fl. oz. $7.99 Nail Art Pens (8 shades) .067 fl. oz. $7.95 Nail Growth Miracle .45 fl. oz. $7.99 Nail Nutrition Daily Growth Treatment .4 fl. oz. $7.99 Nail Nutrition Green Tea + Bamboo .45 fl. oz. $7.99 Nail Protex Vitamin-Fortified Strengthener .45 fl. oz. $4.50 Natural Nail Growth Activator .45 fl. oz. $6.00 Natural Shine Instant Nail Finish (2 shades) .4 fl. oz. $6.00 No More Fungus 1.3 fl. oz. $8.99 No More Mistakes Manicure Clean-up Pen .05 fl. oz. $4.50 Problem Cuticle Remover 1 oz. $4.25 Recover Anti-Microbial Nail Solution 1 oz. $12.99 Recover Nail Rehab System .45 fl. oz. each $9.99 Triple Strong .45 fl. oz. $6.25 Vitamin E Nail & Cutlicle Oil .45 fl. oz. $6.25 (u) Advanced Hard as Nails Strengthening Top Coat .45 fl. oz. $2.95 Continuous Treatment Top Coat .45 fl. oz. $8.99 Diamond Strength Diamond Shine Base + Top Coat .45 fl. oz. $6.99 Double Duty Base & Top Coat .45 fl. oz. $4.50 Dries Instantly Top Coat .45 fl. oz. $4.25 Dry Kwik .45 fl. oz. $4.50 Insta Dri Anti-Chip Top Coat .45 fl. oz. $5.25 Maximum Growth Top Coat

.45 fl. oz. $4.25 Mega Shine .43 fl. oz. $6.99 NailShine Miracle Top Coat .45 fl. oz. $7.99 No Chip Acrylic Coat .45 fl. oz. $4.50 Super Shine Nail Finish .45 fl. oz. $3.50 Ultimate Shield .45 fl. oz. $5.00 (v) Continuous Treatment Base Coat .45 fl. oz. $8.99 Diamond Strength Diamond Shine Base + Top Coat .45 fl. oz. $6.99 Double Duty Base & Top Coat .45 fl. oz. $4.50 Insta-Grip Base Coat .45 fl. oz. $5.99 Maximum Growth Base + Top Coat .45 fl. oz. $4.25 Salon Double Life Base + Top Coat .45 fl. oz. $6.50 Thicken Up .45 fl. oz. $5.99 (w) Skin Smoothing Pumice $4.95 Soft Grip Cuticle Scissors $12.95 Soft Grip Nail & Cuticle Nipper $17.95 Stay Sharp Cuticle Trimmer $9.95 Swivel Toenail Clip $4.75 Toenail Smoothing Block $2.95 Ultra Smooth Ceramic File $9.95

▫ Sally Hansen Natural Color inspired by Carmindy (Coty US LLC)

(a) Natural Powder Blush (7 shades) .17 oz. $10.95 Sheerest Cream Blush (7 shades) .1 oz. $8.95 (d) Luminous Matte Pressed Powder (6 shades) .23 oz. $11.95 Sun Glow Powder Bronzer (2 shades) .26 oz. $12.95 Truly Translucent Loose Powder (6 shades) .23 oz. $12.95 (e) Airbrush Spray Makeup (4 shades) 1 oz. $13.95 Luminizing Face Primer .48 oz. $9.95 Your Skin Makeup (12 shades) 1 oz. $12.95 (g) Fast Fix Concealer (3 shades) .06 oz. $8.95 (h) Ultra Soothing Lip Tint (8 shades) .22 oz. $7.95 (i) Color Comfort Lip Color (20 shades) .08 oz. $9.95 (m) Natural Highlighter (2 shades) .11 oz. $9.95 (p) Fast Fix Eye Shadow Base .08 oz. $7.95 Instant Definition Eye Shadow Palette (8 shades) .13 oz. $7.95 (q) Lift & Define Mascara (2 shades) .17 oz. $7.95 (r) Forever Stay Eye Pencil (5 shades) .04 oz. $7.95

▫ Shiseido

(Shiseido Cosmetics (America) Ltd.) (e) Advanced Hydro-Liquid Compact Foundation (11 shades) 12 gr. $29.50 (w) Eyelash Curler $19.00 Eyelash Curler Refill (2/Pack) $6.00 Facial Cotton $9.50

▫ Shiseido The Makeup (Shiseido Cosmetics (America) Ltd.)

(a) Accentuating Color Sticks (6 shades) .35 oz. $33.00 Luminizing Satin Face Color (6 shades)

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

.22 oz. $30.00 Multi-Shade Enhancer Refill (2 shades) .35 oz. $26.00 (d) Luminizing Color Powder Refill (2 shades) .42 oz. $22.50 Translucent Loose Powder 18 gr. $35.00 (e) Dual Balancing Foundation (11 shades) 1 fl. oz. $38.50 Lifting Foundation (11 shades) 1 oz. $43.50 Perfect Smoothing Compact Foundation Refill (11 shades) .35 oz. $31.00 Powdery Foundation Refill (10 shades) .38 oz. $29.50 Pureness Matifying Compact Oil-Free Refill (6 shades) .38 oz. $20.00 STM Accentuating Cream Eyeliner (2 shades) .15 oz.` $26.00 Sheer Matifying Compact Foundation Refill (11 shades) .34 oz. $30.00 Stick Foundation (11 shades) .38 oz. $37.50 Veils $33.50 (g) Corrector Pencil (3 shades) .04 oz. $17.00 Eraser Pencil .02 oz. $17.00 Natural Finish Cream Concealer (5 shades) $25.00 Stick Concealer (3 shades) .1 oz. $26.50 (h) Luminizing Lip Gloss (8 shades) .25 fl. oz. $22.00 (i) Automatic Lip Crayon (10 shades) .05 oz. $23.00 Perfect Rouge Lipstick (25 shades) .14 oz. $25.00 Perfect Rouge Sheer Matte Lipstick (4 shades) .14 oz. $25.00 Perfect Rouge Tender Sheer Lipstick (4 shades) .14 oz. $25.00 Smoothing Lip Pencil (7 shades) .04 oz. $20.00 (j) Pore Smoothing Corrector $30.00 Refining Makeup Primer $30.00 (k) Smoothing Lip Pencil (7 shades) .04 oz. $20.00 (l) Eyebrow and Eyeliner Compact (2 shades) .14 oz. $29.50 Translucent Eyebrow Shaper .29 oz. $23.00 (o) Automatic Fine Eyeliner (2 shades) $29.00 Smoothing Eyeliner Pencil (2 shades) 1.4 gr. $20.00 (p) Hydro-Powder Eye Shadows (13 shades) .21 oz. $25.00 Luminizing Satin Eye Color (20 shades) .07 oz. $25.00 Luminizing Satin Eyecolor Trio (7 shades) $33.00 Silky Eye Shadow Quads (7shades) .08 oz. $37.00 (q) Lasting Lift Mascara (2 shades) .22 oz. $22.00 Nourishing Mascara Base $23.00 Perfect Mascara (2 shades) 8 ml. $23.00 Perfect Mascara Defining Volume (2 shades) $23.00 (r) Natural Eyebrow Pencil (4 shades) 1.1 gr. $20.00 (w) Blush Brush $38.00 Concealer Brush $20.00 Eye Shadow Brush (medium) $24.00 Eye Shadow Brush (small) $20.00 Eyebrow & Eyeliner Brush $18.00 Eyebrow Brush $18.00 Lip Brush $15.00 Mascara Brush $12.00

Portable Lip Brush $18.00 Powder Brush $50.00 Pureness Case (for Matifying Compact) $8.00 Sharpener $5.00 Sponge Puff (for Foundation) $6.00 Sponge Puff (for Stick Foundation) $8.00

▫ Stila

(Stila Cosmetics) (a) Baked Cheek Duo $24.00 Cheek Color Pan (13 shades) $18.00 Lip & Cheek Stain (5 shades) $24.00 (c) Convertible Color (9 shades) $25.00 (d) Hydrating Finishing Powder $32.00 Illuminating Finishing Powder $32.00 Sheer Pressed Powder (4 shades) $28.00 (e) Hydrating Primer SPF 15 $34.00 Illuminating Liquid Foundation (8 shades) $38.00 Illuminating Powder Foundation Refill (9 shades) $28.00 Illuminating Tinted Moisturizer SPF 15 (2 shades) $32.00 Natural Finish Oil Free Makeup (12 shades) $38.00 One Step Makeup Primecolor $22.00 One-Step Makeup (8 shades) $44.00 Sheer Color Tinted Moisturizer SPF 15 (10 shades) $34.00 (g) Cover-Up Stick (5 shades) $20.00 Illuminating Concealer (2 shades) $22.00 One-Step Correct $36.00 Perfecting Concealer (12 shades) $23.00 (h) 24kt Gloss (5 shades) $22.00 Barbie Loves Stila Lip Glaze $22.00 Lip Glaze (26 shades) $22.00 Mini Lip Glaze $13.75 Plumping Lip Glaze (6 shades) $24.00 Silk Shimmer Gloss $22.00 (i) Lip & Cheek Stain (5 shades) $24.00 Lip Color (21 shades) $17.00 Lip Enamel (6 shades) $22.00 Lip Rouge (5 shades) $20.00 Long Wear Lip Color (10 shades) $20.00 (j) Lip Liner (3 shades) $17.00 (l) Brow Polish (4 shades) $14.00 Brow Set $18.00 Vintage Brow Set (3 duos) $18.00 (o) Barbie Loves Stila Smudge Pot (3 shades) $20.00 Kajal Eye Liner (8 shades) $18.00 Liquid Eye Liner $16.00 Smudge Pots (6 shades) $20.00 Smudgestick Waterproof Eye Liner (8 shades) $20.00 Stay All Day Waterproof Liquid Eye Liner $20.00 (p) Convertible Eye Color (12 shades) $22.00 Eye Shadow Mattes (6 shades) $18.00 Eye Shadow Pan (49 shades) $18.00 Eye Shadow Trio (6 trios) $20.00 (q) Black Diamond Mascara $24.00 Convertible Mascara $22.00 Glamoureyes Mascara $22.00 Lash Visor (2 shades) $20.00 Major Lash Mascara - smaller size (2 shades) $8.50 Major Major Lash Mascara - larger size (2 shades) $22.00

Multi-Effect Mascara (2 shades) $20.00 (w) #1 Blush Brush $28.00 #10 Eyebrow Brush $20.00 #11 Face Concealer Brush $20.00 #13 One Step Eyeliner Brush $20.00 #15 Double Sided Crease and Liner Brush $32.00 #17 Retractable Bronzing Brush $26.00 #18 Dual Ended Brow Brush $30.00 #2 Under Eye Concealer Brush $20.00 #20 Eye Enhancer Brush $32.00 #24 Illuminating Pressed Powder Brush $50.00 #26 Perfecting Concealer Brush $20.00 #27 Perfecting Foundation Brush $20.00 #28 Smudge & Line Brush $32.00 #30 Double Ended Shadow Brush $32.00 #31 Retractable Powder Brush $26.00 #4 Precision Eyeliner Brush $20.00 #5 All-Over Shadow Brush $22.00 #6 Lip Brush $24.00 #7 Precision Crease Brush $20.00 #9 All Over Blend Brush $24.00

(5 shades) $30.00 Mascara Aquaresistant/Mascara Waterproof (5 shades) $30.00 Mascara Volume Effet Faux Cils/Luxurious Mascara for a False Lash Effect (7 shades) $30.00 (r) Double End Eye Pencil (12 shades) $28.00 (t) Baume Nourrissant/Moisturing Lip and Nail Balm $25.00 La Laque/Long-Lasting Nail Lacqeur (17 shades) $20.00 (w) Les Experts Pinceau Yeux Definition/Eye Definer Brush #5 $30.00 Les Experts Pinceau Yeux Estompeur/Shade Blender Brush #3 $30.00 Les Experts Pinceau Yeux Ombreur/Eye Shadow Brush #4 $30.00 Pinceau Blush Brush #2 $43.00 Powder Brush $56.00

▫

▫ Yves Saint Laurent (YSL Beaute)

(a) Blush Variation/Variation Blush (10 shades) $45.00 Touche Blush (3 shades) $45.00 (d) Poudre Compacte Eclat et Matte/Matt and Radiant Pressed Powder (6 shades) $45.50 Poudre Sur Mesure/Semi-Loose Powder Natural Radiance (6 shades) $60.00 Terne Saharienne Bronzing Powder (3 shades) $50.00 (e) Matt Touch $42.00 Matt Touch Compact Foundation $57.00 Matt Touch Foundation (10 shades) $52.00 Perfect Touch/Radiant Brush Foundation $55.00 Teint Majeur (10 shades) $99.00 Teint Parfait/Complexion Enhancer (8 shades) $42.00 Teint Resist (8 shades) $55.00 (g) Anti Cernes/Multi-Action Concealer (4 shades) $35.00 Touche Eclat/Radiant Touch (4 shades) $40.00 (h) Gloss Pur Pure Lip Gloss $30.00 Gloss Volupte (8 shades) $30.00 Golden Gloss/Shimmering Lip Gloss (16 shades) $30.00 (i) Rouge Pur/Pure Lipstick (33 shades) $30.00 Rouge Pure Shine Sheer Lipstick (29 shades) $30.00 Rouge Volupte $34.00 (k) Dessin Des Levres/Lip Liner Pencil (12 shades) $28.00 (l) Dessin Des Sourcils/Eyebrow Pencil (4 shades) $28.00 (o) Automatic Eyeliner/Easy Liner for Eyes $34.00 Eyeliner Moire/Liquid Eyeliner (4 shades) $34.00 L’Eyeliner Noir/The Black Eyeliner $34.00 (p) Ombre Duolumieres (8 shades) $41.00 Ombre Mano (12 shades) $30.00 Water Resistant Creme Eyeshadow $30.00 (q) Everlong Mascara/Lengthening Mascara

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2010 /

/ BEAUTY FASHION

U.S. DISTRIBUTOR ADDRESSES

With Manufacturer and Trade Name Cross References The asterisk (*) symbol denotes a manufacturer, under the separate boldface heading for which will be found the relevant trade names.

Almay, Inc. 237 Park Avenue New York, NY 10017 tel: (212) 527-4700 fax: (212) 527-6728 www.almay.com Almay

Elizabeth Arden Inc. 200 Park Avenue South New York, NY 10003 tel: (212) 261-1000 Elizabeth Arden

Avon Products, Inc. 1251 Ave. of the Americas New York, NY 10020-1196 tel: (212) 282-7100 fax: (212) 282-6501 www.avon.com mark.

Bobbi Brown Cosmetics 575 Broadway, 4th floor New York, NY 10012 tel: (646) 613-6500 fax: (646) 613-6510 www.bobbibrowncosmetics .com Bobbi Brown Bobbi Brown Professional

Borghese 10 East 34th Street, 3rd Floor New York, NY 10016 tel: (866) 267-4437 www.borghese.com Borghese

Chanel, Inc. 15 E. 57th Street New York, NY 10022 tel: (212) 688-5055 fax: (212) 752-1851 www.chanel.com fragrance.beaute.pr@chanelusa .com Chanel

Groupe Clarins USA Inc. 1 Park Avenue New York, NY 10016 tel: (212) 980-1800 fax: (212) 980-5910 www.clarins-paris.com Clarins Colour

Cle de Peau Beaute (See Shiseido Cosmetics (America) Ltd.) Cle de Peau Beaute

Clinique Laboratories, Inc. 767 Fifth Avenue New York, NY 10153 tel: (212) 572-3800 fax: (212) 572-6926 www.clinique.com Clinique

Coty US LLC 350 Fifth Avenue, 14th floor New York, NY 10016 tel: (212) 389-7000

fax: (212) 655-3650 www.coty.com Borghese Nail Care Coty La Cross New York Color Rimmel London* Sally Hansen Sally Hansen Natural Color

MAC Cosmetics

Christian Dior Perfumes, Inc.

L’Oreal USA

130 Prince Street New York, NY 10012 tel: (212) 334-4641 www.maccosmetics.com MAC

Maybelline, Inc. (See L’Oreal USA) Maybelline New York

19 East 57th Street New York, NY 10022 tel: (212) 931-2200 fax: (212) 751-7445 www.dior.com Dior

Fusion Brands Inc. 444 Madison Avenue 7th Floor tel: (212) 269-1387 www.fusionbeauty.com Fusion Beauty ColorCeuticals

575 Fifth Avenue New York, NY 10017 tel: (212) 818-1500 fax: (212) 984-4128 www.loreal.com Biotherm Giorgio Armani Cosmetics L’Oreal Paris L’Oreal Paris HIP: High Intensity Pigments Lancome Paris* Maybelline, Inc.*

19 East 57th Street New York, NY 10022 tel: (212) 931-2600 fax: (212) 931-2627 Givenchy Le Makeup

767 Fifth Avenue New York, NY 10153 tel: (212) 572-4200 fax: (212) 572-3786 www.origins.com Origins

Guerlain, Inc.

Orlane

19 East 57th Street New York, NY 10022 tel: (212) 931-2400 fax: (212) 931-2445 www.guerlain.com Guerlain Divinora Guerlain Issima Guerlain Les Meteorites Guerlain Les Violettes Guerlain Parure Guerlain Terracotta 9611 Pulaski Park Dr. Baltimore, MD 21220 tel: (410) 918-5005 www.janecosmetics.com Jane

La Prairie, Inc. 680 Fifth Avenue, 14th floor New York, NY 10019 tel: (212) 506-0840 fax: (212) 506-0841 www.laprairie.com La Prairie

YSL Beaute 575 Fifth Avenue, 8th floor New York, NY 10017 tel: (212) 715-7333 fax: (212) 715-7379 www.yslbeautyus.com Yves Saint Laurent

Prescriptives 767 Fifth Avenue New York, NY 10019 tel: (212) 572-4400 fax: (212) 572-4292 www.elcompanies.com Prescriptives

Procter & Gamble Cosmetics 11050 York Road Hunt Valley, MD 21030-2098 tel: (410) 785-7300 fax: (410) 785-8623 www.covergirl.com CoverGirl

Revlon, Inc.

(See L’Oreal USA) Lancome

Estee Lauder, Inc.

Rimmel London

767 Fifth Avenue New York, NY 10153 tel: (212) 572-4200 fax: (212) 572-4292 www.esteelauder.com Estee Lauder Estee Lauder Signature

111 West Wilson Ave. Glendale, CA 91203 tel: (818) 459-8000 fax: (818) 459-8001 Stila

126 East 56 Street New York, NY 10022 tel: (212) 750-1111 fax: (212) 750-8930 www.orlaneparis.com Orlane

237 Park Avenue New York, NY 10017 tel: (212) 527-4000 fax: (212) 527-4420 www.revlon.com Revlon

Lancome Paris

Stila Cosmetics

Origins Natural Resources

Parfums Givenchy, Inc.

Jane & Company

fax: (212) 751-6665 www.shiseido.com Cle de Peau Beaute* Shiseido Shiseido The Makeup

(See Coty US LLC) Rimmel London

Shiseido Cosmetics (America) Ltd. 900 Third Avenue New York, NY 10022 tel: (212) 805-2300

AUGUST 2010 /

/ BEAUTY FASHION

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro (M) Meeting (P) Press Trip (R) Reception (S) Seminar (T) Trade Show

SEPTEMBER 12 - 15th

Beyond Beauty Paris Porte de Versailles (T) www.beyondbeautyparis.com

SEPTEMBER 15th

Cosmetic Executive Women Newsmaker Forum with Procter & Gamble’s Ed Shirley Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 16th

American Cancer Society DreamBall Honoring Nordstrom’s Peter Nordstrom and Procter & Gamble’s Ed Shirley Cipriani 42nd Street • NYC 7:00 PM (B) (TA) www.thedreamball.org

ADMISSION DETAIL

SEPTEMBER 22nd

(IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

2010 AUGUST 20th

SEPTEMBER 23rd

NJPEC Chartered Fishing Extravaganza Atlantic Highlands NJ (TA) (908) 233-1234 www.njpec.com

SEPTEMBER 11 - 12th Avon Walk for Breast Cancer Santa Barbara CA www.avonwalk.org

Fashion Institute of Technology 10th Anniversary Celebration Breakfast: FIT Master’s Program Honoring P&G’s Marc Pritchard & Allure’s Linda Wells Guastavino’s • NYC 8:00 AM Breakfast (TA) (212) 217-4100 www.fitnyc.edu/10years Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org

SEPTEMBER 28 - 30th

HBA Global Expo & Conference Javits Center • NYC (T) (212) 600-3117 www.hbaexpo.com

SEPTEMBER 28 - 29th

HBA Spa & Resort / Medical Esthetics Conference & Expo Javits Center • NYC (T) www.hbaexpo.com

SEPTEMBER 29th

Fragrance Foundation Fragrance Summit Time-Life Building 9:00 AM Members Only (S) (212) 725-2755 x103 www.fragrance.org

OCTOBER 1st

Cosmetic Executive Women Achiever Awards Luncheon with Procter & Gamble’s Alex Keith, Clinique’s Janet Pardo, mark’s Claudia Poccia, Carol’s Daughter’s Lisa Price and Coty Prestige’s Lori Singer Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

OCTOBER 4 - 6th

Perfume Expo America (PXA) Hilton New York • NYC Free Admission for Retailers (T) (305) 397-8025 www.perfumexamerica.com

OCTOBER 5th

Fragrance Foundation Circle of Champions Dinner Honoring Estée Lauder’s Thia Breen St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755 x103 www.fragrance.org

CIBS 2010 CALENDAR Cosmetic Industry Buyers and Suppliers www.cibsonline.com AUGUST 11th_________ Monthly Luncheon------------12:00 Noon Wednesday The Manhattan Club, NYC SEPTEMBER 15th_________ Monthly Luncheon------------12:00 Noon Wednesday The Manhattan Club, NYC OCTOBER 13th_________ Monthly Luncheon------------12:00 Noon Wednesday The Manhattan Club, NYC BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Telefax (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Surface Mail-Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Back issues over 12 months, $25.00 a copy. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

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