Beauty Fashion August 2012

BEAUTY FASHION www.beautyfashion.com

®

Maybelline New York Color Show Nail Lacquer – A Fashion Fix for Your Fingertips.

TM

AUGUST 2012

maybelline.com

MAYBE SHE’S BORN WITH IT. MAYBE I T’S MAYBELLINE.® Christy is wearing New Volum’ Express® The Mega Plush™ Mascara in Very Black. ©2012 Maybelline LLC. *Satisfaction guaranteed or your money back, up to $7.77 (sales tax and shipping and handling charges will not be refunded). Offer valid for Maybelline® Volum’ Express® The Mega Plush™ products only. For details, and terms which govern, call 1-800-630-5585. Restrictions apply. Valid on purchases made between 8/1/12 and 5/31/13. Requirements include sending original and dated store register receipt. Requests must be postmarked by 6/14/13 and received by 6/28/13. Limit 1 refund per person/address. Valid in USA only. Refund provided by mail. **vs. our leading volumizing mascara.

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AUGUST 2012 • VOLUME 96 • NUMBER 8

BEAUTY

BEAUTY FASHION www.beautyfashion.com

®

FASHION

®

AUGUST 2012

Maybelline New York Color Show Nail Lacquer – A Fashion Fix for Your Fingertips.

On the cover:

TM

Maybelline New York, the color and fashion authority, introduces Color ShowTM Nail Lacquer, offering the hottest shades and coolest trends ripped straight from the catwalks. Color Show is a collection of 40 shades comprised of two distinct families: Hot Colors and Statement Pieces. Hot Colors offers a range of 30 captivating and daring high fashion shades—from bold tangerines to electric teals. Statement Pieces allow you to make an impact, offering the ultimate runway designs for nails with 10 exclusive, textured finishes inspired by textile classics—including denim, metallic and shredded effects. Nails go from super casual to ultra haute with the quick swipe of a brush. The Color Show range of shades is extensive for the truly color obsessed. Be sure to check out Maybelline.com for more fun with Color Show.

THEBEAUTYBIZ

21

10

The Beauty Flash

16

Industry Ear

21

Maybelline New York’s Fall Beauty Trends

23

otal Beauty Media Group ‘Gets’ The Consumer’s T Mindset

25

HBA Global Expo Celebrates 20 Years Of Uniting The Business Of beauty

29

CEW Presents Panel On Celebrity Scents

30

American Heritage Caswell-Massey Builds On Its Past With Bold New Initiatives

31

A Dozen Roses A Modern Take On The Classic Flower

32

Sun Damage Is Not Color Blind L’Oréal USA Presents Seminar On Skin Cancer In Skin Of Color

44

Obituary Josephine Catapano

45

2012 Women’s Cosmetic Directory

FOREIGNCORRESPONDENTS 33

Memo From Italy -Simona Barello

© 2012 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

23

Here’s a little colour.

© Clinique Laboratories, LLC

Now mix & match at clinique.com

AUGUST 2012 • VOLUME 96 • NUMBER 8

BEAUTY FASHION

®

THEPARTYSCENE 18

On The Avenue

24

Arcade Marketing’s Summer Soiree

THELATESTLAUNCHES 27

24

Shiseido Celebrates 140 Years With High Performance SKUs

EVERYMONTH 8

Editorial

10

ComingUp

12

Calendar

25

29

30

EDiTORiAL

Nothing warms my heart more than a great color story … or than a great branching story and, this month, Adelaide has pulled no punches as she and the Maybelline team have gone to great lengths to give you in-depth Maybelline New York’s COVERAGE OF FALL COLOR—DIRECT FROM THE RUNWAY—spanning a host of shows from Max Azria to Rachel Zoe to DKNY. To further raise the bar and bring Maybelline New York right into the store (Duane Reade), we see the brand in a visit to the new Duane Reade beauty venue at 100 Broadway with Senior Director of Store Concepts for Duane Reade, Michael De Fazio.

This is what we strive for and is our sweet spot. Nothing is more captivating for new concepts and prestige positioning than when it’s done with color.

This is a great way to start off the fall season—sorry, school kids—and get ready for a host of other branching venues from the traditional prestige bricks-and-mortar … to QVC/HSN. We will be where the magic happens, and where there is nothing but smiling faces.

So, see you early and often in-store and look for some surprises—even from across the Pond.

George Ledes President and CEO

AUGUST 2012 /

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THEBEAUTYBIZ DUANE READE DEBUTS ON BROADWAY

Duane Reade’s Scott McCulloch and Charles De Fazio show off the Look Boutique at Duane Reade’s new store on Broadway.

One of Duane Reade’s state-of-the-art stores opened at 100 Broadway in the heart of New York City’s financial center. Michael De Fazio, Senior Director of Store Concepts for Duane Reade, declared, “It’s all about ‘New York made easy.’ Our strategy is to make it easy for the customer to shop, and if they have a good shopping experience, we can keep them longer in-store.” He defines this store’s customer base as “tourist- and transient-driven.”

Mr. De Fazio explained that the Look Boutique in this Duane Reade is a hybrid version of the one at 40 Wall Street. “The Look Boutique is upscale, and we are aggressive in keeping it fresh and captivating. We are moving in an innovative direction with fixtures Duane Reade’s Beverly Wilson and Cathy Furtado at the skincare display that enhance the products.”

He affirmed that Duane Reade “is committed to making our stores attractive enough to support department store brands.

We want to show the prestige vendors that we can be a destination for their products.”

The Look Boutique at 100 Broadway has high-end as well as mass brands across all categories. There is a fragrance tester Mr. De Fazio at the Brush Bar unit, brush and nail bars.

“Our Look Boutique is always a work in progress to make sure Ms. Furtado holds SKUs from the Maybelline New York display. the content is relevant for the customer,” Mr. De Fazio noted. “We have to stay consistent [with the product assortment] to make sure the overall experience is a really good one and that our A tour of the Napoleon Perdis Makeup Academy, beauty department looks pretty.”

SEPTEMBER

Napoleon Perdis

Concept Store, ULTA and Target West with Napoleon Perdis

Interview with Laura Geller Beauty Ingenuity’s Laura Geller Laura Geller

The Cloudbreak Group launches Isaac Mizrahi’s new fragrance Isaac Mizrahi

A view of Duane Reade’s beauty space.

BF AUGUST 2012 /

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Focus on “forever young” eyes.

DISCOVER

Total Eye Concentrate Reduces puffiness, dark circles and crow’s feet.

Clarins sheds new light on age-defying eye care with a treatment powered by Pueraria Lobata—the “forever young” plant that targets aging where you see it first—giving eyes a luminous “lift” in just three weeks.* See your most beautiful eyes come to light.

Envision looking younger at www.clarins.com.

Made in France.

* Consumer test.

BEAUTY FASHION

®

PRESIDENT AND CEO

GEORGE LEDES

gledes@beautyfashion.com

ADELAIDE P. FARAH

EDITOR

PUBLISHER AND EDITOR EMERITUS

afarah@beautyfashion.com ADVERTISING DIRECTOR

ART DIRECTOR

DEBRA DAVIS

JAMES MCLERNON

jmclernon@beautyfashion.com

ddavis@beautyfashion.com DIRECTORY EDITOR

JOHN G. LEDES

PHOTOGRAPHER

HOWARD BIEGEL

ERIC MICHELSON

hbiegel@beautyfashion.com EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

www.beautyfashion.com www.cosmeticworld.com

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

AUGUST 15

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM (M) www.cibsonline.com

AUGUST 20 -21

Elements Showcase Fragrance and Design Show Skylight West • NYC (T) (212) 268-6148 www.elements-showcase.com

SEPTEMBER 12

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM (M) www.cibsonline.com Cosmetic Executive Women Newsmaker Forum with Coty’s Michele Scannavini and Renato Semerari Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 20

Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org

SEPTEMBER 22 - 23

The Makeup Show Europe Station-Berlin • Berlin Germany (T) (TA)

SEPTEMBER 27

American Cancer Society DreamBall Cipriani 42nd Street • NYC 7:00 PM (B) (TA) (212) 237-3915

SEPTEMBER 29 - 30

BeWell Expo Los Angeles Convention Center Los Angeles CA (TA) bewell-expo.com

Cosmetic Executive Women Achiever Awards Luncheon Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

NOVEMBER 4 - 5

The Makeup Show Orlando Orlando FL (T) (TA) www.themakeupshow.com

NOVEMBER 6 - 8

OCTOBER 10

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM (M) www.cibsonline.com

OCTOBER 11

Fragrance Foundation Circle of Champions Dinner Honoring Bernd Beetz St. Regis • NYC 5:30 Members Only (A) (212) 725-2755 www.fragrance.org

OCTOBER 21 - 26

Tax Free World Exhibition Cannes France (T) www.tfwa.com

OCTOBER 24 - 26

Luxe Pack Monaco Grimaldi Forum • Monaco (T) www.luxepack.com Smithers Rapra The Future of Pigment and Color Cosmetics Summit Hilton Miami Downtown • Miami FL (S) (T)

OCTOBER 24

Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 www.wffc.org

AUGUST 2012 /

NOVEMBER 2

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In-Cosmetics Asia BITEC • Bangkok Thailand (T) simon@stormcomm.co.uk

NOVEMBER 7

Fragrance Foundation Making Scents of Your Future Career Day Baruch College NYC 9:00 AM (IO) (212) 725-2755 www.fragrance.org

NOVEMBER 14

CIBS Members Only Luncheon Harvard Club • NYC 12:00 PM (R) www.cibsonline.com

NOVEMBER 15

Fragrance Foundation State of the Industry Luncheon Harvard Club • NYC 11:30 AM Members Only (S) (212) 725-2755 www.fragrance.org

DECEMBER 1

CIBS Holiday Dinner/Dance 7:00 PM (R) (TA) www.cibsonline.com

DECEMBER 12

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM (M) www.cibsonline.com

Creating Results One Sample At A Time Arcade not only invented the sensory sampling industry, we’re reinventing it every day. We’re an idea factory for new sampling technologies that inspire consumers to stop, look and try. No matter what your product line or whose head you want to turn, Arcade has a solution that brings your products to life.

Put The Magic Of Arcade To Work for You.

CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk

Australia Andrea Ferrari andrea@esprit-magazine.com.au

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com

South Florida Kay Renz kayrenzpr@aol.com

DIGITAL

September 27, 2012 These Complimentary Benefits and More Await You This Year: •

Full conference program, covering the latest trends and topics in the beauty sector • Exhibitors who will have a staff and information about product offerings for you to download • Plenty of opportunities to network and exchange ideas, from the comfort of your desk

For more information and to register, visit us online at: www.hbaexpo.com/reconnect.

HBA is proud to present our Digital Event Suppliers:

THEBEAUTYBIZ

The legendary Actor, Ernest Borgnine, passed away on July 8 at CedarsSinai Medical Center in Los Angeles at the age of 95. He was surrounded by his wife, Tova Borgnine and members of his immediate family. Born in Hamden, Connecticut, Mr. Borgnine served in the United States Navy before pursuing a 70-year acting career which garnered him an Academy Award, the Screen Actors Guild Lifetime AchieveTova and Ernest Borgnine ment Award and multitudes of other honors. Donations in his name may be made to the Navy-Marine Corps Relief Society, the Motion Picture and Television Fund and the Shriners Hospital for Children in Los Angeles.

Shiseido Americas Corporation (SAC) has appointed Jeanette Garner as Vice President, E-Commerce. Ms. Garner will lead a newly created E-Commerce Department, which combines the existing global e-commerce functions for SAC’s NARS and Shiseido brands. She reports to SAC’s Pankaj Gupta, Executive Vice President, Finance & Operations and Regional Chief Financial Officer.

Australian makeup maestro Napoleon Perdis is bringing global glamour to Nordstrom with the launch of his namesake brand at the prestigious retailer. The full Napoleon Perdis collection launched on Nordstrom.com in January 2012, and it is currently rolling out at bricks-andmortar locations, including Michigan Avenue in Chicago, Fashion Show Mall in Las Vegas and Mall of America in Minnesota. “Both Nordstrom founder John W. Nordstrom and I saw America as a land with boundless potential,” said Mr. Perdis. “Nordstrom has expanded to become one of the top fashion retailers in the country, and retailing my collection with them has long been a dream of mine since I came to America six years ago.”

Eric Horowitz has joined Elizabeth Arden as Senior Vice President, Department Store Fragrance Group (DSFG). In this role, Mr. Horowitz will be responsible for growing the US fragrance business in the Elizabeth Arden’s Eric Horowitz department store channel.

AUGUST 2012 /

Herb Kelhoffer passed away on July 23. Funeral services were held at Christ & Holy Trinity Church in Westport, Connecticut. In lieu of flowers, donations may be made to the American Cancer Society, 132 West 32nd Street, New York, NY 10001.

The House of Piguet launched its Classic Collection, Nouvelle Collection, and previewed its upcoming Pacific Collection to Lane Crawford’s VIP customers in Hong Kong on July 11. At the House of Piguet’s event with a Fracas pink, French chic decor, guests from the Fashion Fragrances & Cosmetics’ Joseph Garces greeted guests at Lane world of finance and Crawford’s exclusive Platinum Suite society sipped vintage in Hong Kong.

Moët & Chandon champagne and nibbled on canapés as they listened to the story of the House of Piguet’s fragrances told by its President and CEO Joseph Garces.

“This is the first time that Piguet has been introduced in Asia—with a line designed for and inspired by Asian Pacific consumers and culture,” Mr. Garces explained.

That line, the Pacific Collection de Robert Piguet, is a trio of effervescent scents inspired by the lush beauty of the Pacific. The fragrances, Blossom, Chai and Jeunesse, were each created by Givaudan’s Perfumer Aurélien Guichard. Each fragrance comes in a 100 ml size Eau de Parfum Spray and will be available stateside at Bergdorf Goodman in the fall for $150.00.

International icon Carolina Herrera will receive The Fashion Group International’s Superstar Award at their 29th annual Night of Stars on October 25 at Cipriani 55 Wall Street. The red-carpet gala will honor Ms. Herrera for her elegant design aesthetic, which spans over three decades.

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THEBEAUTYBIZ

INDUSTRY EAR

Michele Scannavini has been appointed to succeed Bernd Beetz as Chief Executive Officer of Coty. Mr. Scannavini was President of Coty Prestige for the past decade. Bart Becht, Chairman of Coty, stated “Michele Scannavini is the key architect behind Coty’s designer brand licenses and the growth of our fragrance business.

Michele Scannavini Michele has also successfully led the integration of acquired businesses, including UCI from Unilever and American Designer Fragrances from LVMH.” Mr. Beetz will remain on the Coty board as a non-executive director.

INDUSTRY EAR Allure gives away over $690,000 in beauty and fashion prizes in its August issue through mobile tagging. Allure has teamed up with Microsoft Tag for its annual Free Stuff issue, which gives readers multiple chances to win over 32,000 full-size beauty products and fashion prizes selected by the magazine’s Editors.

DFS Group has elected Philippe Schaus as Chief Executive Officer. Mr. Schaus succeeds Edward J. Brennan who is retiring. In addition, Mr. Schaus will succeed Mr. Brennan as Chairman on December 31, 2012.

Michael Schriver, DFS Group’s President for Stores and Business Development has been promoted to the newly created position of Chief Operating Officer.

New Yorkers will determine which of Duane Reade’s 36 stores should be served solely by electric trucks. New Yorkers can vote for locations via an interactive map at nyc.missionelectric. org. Duane Reade’s ‘green’ transportaDuane Reade’s Charles Hayward and David Bragdon of the New York City tion initiative kicked Mayor’s Office off at Duane Reade’s 1550 Third Avenue store in Manhattan on July 17.

Independent Cosmetic Manufacturers and Distributors (ICMAD) has appointed three new members to its Board of Directors for 2012-2013. They are ChemAid Laboratories’ Joseph Atencio, The Beauty Company’s Alisa Marie

Beyer and Mirabella Beauty’s John Maly. Each will serve a one-year term on the board as well as develop membership and education programs.

In its commitment to beauty and strength, Dove has invited real women to inspire each other by sharing their personal expressions of Beauty + Strength at facebook.com/ dove/app111703712207884. Participants who create an image evoking their definition of Beauty + Strength are not only rewarded with a chance to win a spa trip to Canyon Ranch in Miami Beach but will also receive their image of what makes them feel strong and beautiful in the form of a downloadable Facebook friend mosaic, which lives as the cover image in Timeline.

Women in Flavor & Fragrance Commerce (WFFC) has announced the 2012 Board of Directors for the Chicago Chapter. The officers are: President, Karen Van Kampen of Kerry Ingredients & Flavours-Americas; Vice President, Marissa Piazza of FONA International, Inc. and Treasurer, Dafne Diez De Medina, Ph.D. of Innova Flavors. Board members include: Dolores Avezzano of Kerry Ingredients and Flavors, Margaret Dvoretsky of Givaudan Flavors Corp., Christa Gibson of Pearlchem Corp., Renata K. Girnius, Kelli Heinz of Bell Flavors & Fragrances, Inc., Lindsay Mahon of FONA International, Inc., Mary Maile of Innova Flavors, Jane Pinda of Bell Flavors & Fragrances Inc., Rebecca Riley of Lesaffre Yeast Corporation/SAFISIS and Danielle Smith of The Lebermuth Company.

According to the Commerce Department, retail sales fell for the third straight month in June. Consumers, spooked by uncertainty, reined in spending, which pushed sales down 0.5 % rather than the 0.2% rise that economists were expecting.

Marie Claire’s September 2012 issue carries 237 ad pages, the largest for any month in the Hearst magazine’s 18-year history.

Steve Cohn, Editor in Chief, Media Industry Newsletter

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2012.

Title

JULY 2012

JULY 2011

Allure

61.01

50.85

19.98

749.78

612.73

22.37

Cosmopolitan

96.77

102.08

-5.20

751.84

775.72

-3.08

Elle

97.24

89.83

8.25

1198.07

1175.30

1.94

Glamour

58.40

63.08

-7.42

755.69

780.91

-3.23

756.41

712.78

Harper’s Bazaar

No issue

% of Diff.

No issue

--------

YTD 2012

YTD 2011

% of Diff.

y

6.12

InStyle

107.57

97.89

9.89

1326.46

1254.76

5.71

Lucky

29.72

53.86

-44.82

434.41

541.33

-19.75

Marie Claire

85.88

73.04

17.58

822.44

694.23

18.45

Vogue

51.06

65.59

-22.15

1185.94

1159.71

2.26

W

27.00

25.00

8.00

528.84

464.87

13.76

AUGUST 2012 /

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THEPARTYSCENE

Flagship essie salon Opens

Miracle On Broadway

Essie Weingarten joins Maybelline – Garnier – essie’s David Greenberg at the new essie salon.

Ms. Weingarten (c.) with essie – Mizani – L’Oréal Technique’s Maria Cerminara and Prestige Professional Brands and Essie Professional’s Leslie Marino

Ms. Weingarten with Allure’s Linda Wells and Samuel Shriqui Salon’s Samuel Shriqui

Sarah McNamara Beauty New York’s Sarah McNamara and Sephora’s Patricia Pelicot

Ms. McNamara with Sarah McNamara Beauty New York’s Anthony Vesnaver

Ms. McNamara and Sarah McNamara Beauty New York’s Jaci Dygos (2nd r.) join Sephora’s Abigail Quashi and Nicky Rosa.

Sarah McNamara, Founder of Sarah McNamara Beauty New York, joined her team for a personal appearance at Sephora in SoHo at 555 Broadway. Ms. McNamara demonstrated how easy it is to transform a beauty routine to create beautiful, flawless skin in 15 seconds or less with Miracle Skin™ Transformer.

CEW Mentors Young Execs

Young executives receive advice on effective communication, and how to market themselves.

The flagship essie salon at the Samuel Shriqui Salon

On June 26, the beauty press attended the opening of the flagship essie salon at the Samuel Shriqui Salon on Manhattan’s Upper East Side. Executives from L’Oréal USA joined Essie Weingarten in greeting the Editors.

AUGUST 2012 /

Cosmetic Executive Women (CEW) hosted Young Executives Cocktails and Connections recently. This Career Coaching event offered advice from three top career experts—Kira Copperman, Julie Jansen and Claire Steichen.

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THEPARTYSCENE

on the avenue

Young executives network at the CEW Cocktails and Connections event.

Top career experts Claire Steichen, Julie Jansen and Kira Copperman share their tips with the CEW young executives.

Th e F r a g r a n c e S a l e s Associates from Bergdorf Goodman were treated to an evening of scentsory perceptions as they learned a b o u t t h e n e w C l iv e Christian ‘V’ Perfume and ‘V’ For Women at a champagne reception at the Clive Christian Showroom in Manhattan. As the air was scented with the new Ms. Avellino holds Clive Christian’s fragrances, The Art-Strings ‘V’ and ‘V’ For Women.

Ensembles performed “The Sound of Perfume” by Ikuyo Kobayashi of The Royal College of Music, London.

A Fresh Approach ‘V’ At BG

Clive Christian’s Laura Avellino, Samantha Lugo, Michael Fabiani and Victoria Christian (r.) with Bergdorf Goodman’s Lionel Bronssan and Louis Zambrano

Bergdorf Goodman’s Pat Saxby with Ms. Christian

Ms. Christian scents the air as the Art-Strings Ensembles performs.

Fresh’s Jean-Marc Plisson, Alina Roytberg and Lev Glazman

Fresh turned 21, and its Founders, Lev Glazman and Alina Roytberg, gave themselves a birthday party attended by the Beauty Editors. To celebrate this milestone birthday, Fresh partnered with Artist and Illustrator R. Nichols for a special anniversary graphic campaign and Oval Vogue’s Sarah Brown with Ms. Roytberg Soap series.

Departures’ Deborah Frank, Mr. Plisson, Lucky’s Jean Godfrey June and Mr. Glazman

AUGUST 2012 /

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on the avenue Beauty Tips And Secrets

Janet Gurwitch gave the keynote address.

Christine Butler

Atlantic Coast Media’s Dina Khiry showcases products from Sarah McNamara Beauty New York’s Miracle Skin™ Transformer collection.

beauty brands selected by a panel of industry experts.

Janet Gurwitch, Founder and former CEO of Laura Mercier Cosmetics, gave the keynote address at ICMAD’s event.

Keranique®’s Ashley Levandowki, Dori Manela and Zakiyyah Walker

L’Oréal’s Tech Awards

Spokespeople for beauty brands shared their beauty tips and secrets for the beauty press at a breakfast at the Sherry-Netherland in New York City. Miracle Skin ™ Transformer and Keranique™ were among the brands that presented their latest technologies and trends.

ICMAD CITY Awards

Christine Butler

L’Oréal USA’s Rachel Weiss (c.) with The Daily Muse’s Kathryn Minshew, FashionPlaytes.com’s Sarah Mcllroy, Poshly.com’s Doreen Bloch and GoldRun’s Vivian Rosenthal

Recipients of ICMAD’s CITY Awards

The Independent Cosmetic Manufacturers and Distributors (ICMAD) presented its seventh annual Cosmetic Innovators of The Year (CITY) Awards at the Manhattan Penthouse in New York City. There was a 180% increase of applicants this year, and the CITY Awards went to 35

AUGUST 2012 /

Five women who founded digital companies that focus on technology, which is revolutionizing the beauty industry, were honored by L’Oréal USA. The L’Oréal USA Women in Digital “NEXT Generation Award” went to the following: Doreen Bloch, Founder and CEO, Poshly.com; Bettina Hein, Founder and CEO, Pixibility; Sarah Mcllroy, Founder and CEO, FashionPlaytes.com; Kathryn Minshew, Founder, The Daily Muse and Vivian Rosenthal, Founder and CEO, GoldRun. “The Women in Digital program is a natural extension for L’Oréal USA, as we want to continue our lineage of celebrating and empowering women who will be essential to the growth of our company,” commented Frédéric Rozé, President & CEO, L’Oréal USA. The honorees will have the opportunity to meet with venture capital firms, L’Oréal USA executives and partners who can help advise them in taking their business to higher levels. BF

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THEBEAUTYBIZ

Maybelline New York is the Official Cosmetics sponsor of the Mercedes-Benz Fashion Week New York. In February, Beauty Fashion went backstage to report on the beauty looks that dazzled on designers’ fall fashion runways. Here are some highlights from each day that will show you some of the must-have looks of the season:

DAY 1: BCBG MAX AZRIA

“The makeup look at BCBG Max Azria is best described as healthy, fresh and effortless — something you might see on the modern girl walking down the street,” said Maybelline New York Global Makeup Artist Charlotte Willer. “The pieces in the collection make a bold statement with graphic color blocking. As a result, we kept the makeup simple and clean.”

BCBG Max Azria Get the Look: Fit Me! Foundation: Charlotte used her fingers to work this lightweight base into the skin. “Massage foundation into the face the same way you would apply facial moisturizer. This creates the most natural effect,” recommends Charlotte. For a satin finish, Charlotte dusted Fit Me! Powder over the skin.

Dream Bouncy Blush in Coffee Cake: For a natural, understated flush, Charlotte blended this creamy gel formula into the apples of the cheeks.

Eye Studio Lasting Drama Gel Eyeliner in Blackest Black: Eyes were the focal point of the look and to achieve a graphicinspired line, Charlotte extended two straight brush strokes across the eyelid. The first brushstroke drawn from the inner corner to the center of the eye, and the second brushstroke starting at the center to just beyond the outer corner of each eye.

Eye Studio Master Shape Brow Pencil: Charlotte used subtle, swift pencil strokes to create well-groomed brows.

She was careful to keep them natural—but not overly present.

Baby Lips SPF 20 Moisturizing Lip Balm in Quenched: In keeping with the overall “naturally pretty” vibe of the look, Charlotte opted for a clean, moisturized lip.

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DAY 2: PAMELA LOVE

A glamour “Factory Girl” served as muse backstage at Pamela Love.

“The collection is industrially inspired,” said Maybelline New York Global Makeup Artist Charlotte Willer. “In order to complement the collection, we went for a makeup look that was very simple, anchored by unexpected ‘working girl’ accents.”

Pamela Love Get the Look: Fit Me! Foundation, Concealer & Powder: Charlotte used these backstage staples to ensure complexions were glowing and beautiful. She worked foundation into skin using her fingertips for a natural look. A light dusting of Fit Me! Powder created the perfect finish.

Dream Bouncy Blush in Coffee Cake: To capture that “working girl glow,” Charlotte blended this fresh-flush hue into cheekbones.

Eye Studio Master Drama Cream Pencil in Bold Brown: Charlotte lined upper and lower lash lines with this creamy, intensely pigmented brown liner.

Eye Studio Color Explosion Luminizing Eyeshadow in Caffeine Rush: To soften and add dimension to the eyes, Charlotte smudged chocolate and mocha hues into the upper lash line. She then blended the neutral pearlescent shadow onto the eyelid for increased contour.

Volum’ Express Falsies Flared Mascara in Very Black: For maximum volume and lift, Charlotte coated upper and lower lashes in this rich black mascara.

Color Sensational Lipcolor in Totally Toffee & Color Sensational Pearls Lipcolor in So Pearly: Charlotte blended two colors together—using her fingers—to create a light brown shade infused with sheen.

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MAYBELLINE NEW YORK’S FALL BEAUTY TRENDS

MAYBELLINE NEW YORK’S FALL BEAUTY TRENDS DAY 3: RACHEL ZOE

DAY 4: DKNY

Rachel Zoe Get the Look:

DKNY Get the Look:

Dream Nude Airfoam Foundation: In order to create a “second skin” effect, Charlotte prepped the face with this lightweight formula, for a flawless finish.

Eye Studio Lasting Drama Gel Eyeliner in Blackest Black: For a sultry “feline eye,” Charlotte drew a thick line from the inner corner outward, smudging ever-so-slightly, for a smoldering effect. She then took her brush upward, tracing deep black color into the crease for an intensely hypnotic look.

Volum’ Express The Colossal Mascara in Glam Black, Illegal Length Fiber Extensions Mascara in Very Black & Expert Lash Lashes in Natural # 510: Rachel was clear that she wanted “masses of lashes.” After curling and applying a set of false lashes, Charlotte coated lashes liberally with these black thickening and volumizing formulas.

Fit Me! Bronzer: By blending bronzer just under the cheekbones, Charlotte g av e t h e f a c e instant lift and architecture.

Dream Lumi Touch Highlighting Concealer: To hide imperfections and dark circles, while also bringing light to the face, Charlotte applied this luminous concealer under the eyes and around the eye area.

Fit Me! Powder: Charlotte prepped the skin with this breathable powder for a fresh, natural finish.

Eye Studio Master Shape Brow Pencil in Soft Brown: Eyebrows were groomed and slightly enhanced using this natural wax pencil. “The eyebrows bring subtle definition to this understated look,” said Charlotte Willer.

Eye Studio Color Pearls Marbleized Eyeshadow in Sinful Sinnamon: Charlotte applied the marbleized side of this palette to the entire eyelid for a warm, luminous look.

Baby Lips Lip Balm in Quenched: For the most natural lip look, Charlotte applied this clear, intensely hydrating balm to the lips.

Volum’ Express One-By-One Mascara in Blackest Black: To add clean volume, Charlotte applied two coats of this lash building formula to the top lashes only.

“The ‘rock ‘n roll’ vision for the look at Rachel Zoe is derived directly from Rachel herself,” said Charlotte Tilbury for Maybelline New York. “It’s 60s-70s sexy—reminiscent of Marianne Fa i t h f u l l m e e t s t h e f r e s h , contemporary girl of today.”

SuperStay 14HR Lipstick in Beige For Good: To close the look in soft, clean fashion, Charlotte muted lips with creamy beige lipstick.

“The beauty look at DKNY captures a minimalist, youthful appeal,” said Maybelline New York Global Makeup Artist Charlotte Willer. “This fresh look was designed to complement Donna [Karan]’s collection— which includes a mix of streamlined and flirty silhouettes.”

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‘GETS’ THE CONSUMER’S MINDSET

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otal Beauty Media Group’s Head of Marketing, Ethelbert Williams, recently met with Beauty Fashion to discuss the company and its vision for the future. Total Beauty Media Group owns and operates four different properties—TotalBeauty. com, BeautyRiot.com, LimeLife.com and ModernMan.com.

Mr. Williams disclosed that Total Beauty Media Group received over 160 million visits across all of their owned and operated properties last year.

Ethelbert Williams Reveals The Scope Of This Digital Destination “We are really grounded in TotalBeauty.com, which is our flagship property. Launched 4½ years ago, it has generated hundreds of thousands of consumer reviews curated over 45,000 products in a category that introduces more than 3,600 products a year,” he said.

BeautyRiot.com is a younger site, with an average age of about 25, and it is a more celebrity-inspired concept. LimeLife. com is one of the largest women’s lifestyle destinations for mobile and is also more fashion-oriented, according to Mr. Williams. “It has snackable content such as movie reviews and Ethelbert Williams beauty coverage from a lifestyle or celebrity angle. ModernMan. com is a men’s general interest site that ranks in the top 6 of men’s destinations. Its editorial covers everything from love, sex, diet, health, grooming, technology, as well as automotive to financial topics.”

Mr. Williams heads up marketing for all of those properties in Total Beauty Media Group, which was started by Founder and CEO Emrah Kovacoglu, a longtime digital and beauty maven. The company is constantly doing research and commissioned about six different programs in 2012. “We are working to understand how women are researching and shopping in the beauty category and how they are taking technology and leveraging it at-shelf.”

Total Beauty Media Group initiated a study to understand how women are using technology in on-the-go retail.

“We surveyed over 1,100 women, and what’s interesting for retailers and vendors,” Mr. Williams noted, “is that more than half of women who walk into a retail environment are on their smart phones looking up information.”

“It helps retailers to understand the customer’s mindset,” he continued, “all the way from research to purchase.

Retailers might want to make sure their message is properly intercepting her and whether they are delivering the right type of utility, reviews and advice. We are also seeing that a quarter of the women at-shelf are looking at their mobile for different incentives that entice them to buy, such as coupons or samples. Retailers and brands have an opportunity at-shelf to make sure their solutions and brands are front and center and that they are winning her business when she is in-store to close the sale.”

Mr. Williams noted that women are currently spending almost 20 minutes researching online just in the beauty category looking for tips, tricks and reviews, as well as almost twice the time for special beauty needs. Most of TotalBeauty.com’s programs are about driving a specific action of a consumer to do something on behalf of a brand.

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total beauty media group

THEPARTYSCENE

On June 14, members of the beauty industry were greeted by Arcade Marketing’s executives at their annual summer solstice party in New York City’s Central Park Boathouse. Guests sipped libations and dined on lobster and steak as they mingled and enjoyed one of the longest days of the year.

Here are memories of that special evening.

Bath & Body Works’ Camille McDonald and Givaudan’s Cathy Torelli with Diane Crecca of Arcade Marketing

Firmenich’s Honorine Blanc, Jerry Vittoria and Wendy Patel

Marc Pages and Pascal Buelga with Jérôme Massei Elizabeth Arden’s Ron Rolleston and Marcey and Rich Nightingale of Arcade Marketing Becker with Larry Berman of Arcade Marketing

Ms. Crecca and Ms. McDonald with Coty Prestige’s Giovanni Boiano and Lori Singer and Mary Manning of SilkRoute (2nd r.)

Takasago’s Frederic Jacques and Mane’s Mireya Perfumania’s Rick Morales and Lucy Adler Zendejas with Arcade Marketing’s Philippe Ughetto and Mark Magliaro of Ungerer with and Guillaume de Lesquen of Ralph Lauren Fragrances Raymond Matts (2nd r.)

Givaudan’s Felix Mayr-Harting with Rick Goldberg

Inter Parfums’ Sioux Saunders and Chrysallis’ Jill Scalamandre with Claudia Lucas of QVC

Givaudan’s Piero Savio and Melissa Gambill (r.) Mr. Nightingale and Arcade Marketing’s Eric Dalbo Givaudan’s Yara Karmiloff with Mark Zeh with Doreen Bollhofer and Arcade Marketing’s with Tom Butkiewicz (c.) of The Cloudbreak Group of Coty Sonia Milfort

(Continued on page 38)

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ARCADE MARKETING’S SUMMER SOIREE

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CELEBRATES 20 YEARS OF UNITING THE BUSINESS OF BEAUTY

he 2012 HBA Global Expo and Conference was held on June 19-21 at the Jacob K. Javits Center in New York City.

For the past 20 years, HBA Global has been the leading product development event for the personal care industry that provides an annual outlet for industry members to connect to other facets of the beauty business. Along with a robust exhibitors’ floor, HBA Global also features a multitude of educational seminars for attendees.

The 2012 HBA Global began with a keynote panel discussion that reflected on the changing landscape for beauty brands in today’s market and what the future may hold.

Moderated by W’s Beauty Director Jane HBA Global Expo Larkworthy, the panel included Deanna Kangas, CEO of Stila Cosmetics; Catherine Walsh, Senior Vice President of Coty Prestige; Jim Markham, Founder and CEO of ColorProof Evolved Color Care and Sonia Kashuk, Makeup Artist and Entrepreneur.

To capture the attention of customers, who are now opting to shop wherever they find the best value, panelists emphasized the importance for point of difference. “You have to offer the consumer something special and something that is needed,” said Mr. Markham as he explained the intentions of each of the five hair care brands he has launched throughout his career. “The customer is looking for a better product—higher performance, better packaging, multi-tasking benefits—and Sonia Kashuk and Stila’s Deanna Kangas join ColorProof’s Jim Markham, Coty Prestige’s Catherine Walsh and W’s Jane Larkworthy. they will pay the price if it offers results.”

Ms. Walsh agreed. “The quality of the product, packaging and advertising all has to be top-notch, but value is the key driver.” Ms. Walsh discussed the recently launched ck one color line, stating that it is the only designer brand that has an entry-level price point in the prestige category. The brand was launched exclusive to ULTA in an effort to target the younger customer who is shopping at the beauty retailer. “The response has been fantastic.”

From the mass perspective, Ms. Kashuk shared the definitive shift in the category she has observed since the 1999 debut of her beauty brand. “There has been a huge change in mass that has been guided by the consumer. Now, there is a blurring between mass and prestige—there is no longer that huge separation,” stated Ms. Kashuk. “From the formulations to the packaging, mass is no longer ‘throw away’ like it once was.”

As the economy has undoubtedly formed today’s consumer and shaped the industry, panelists also acknowledged the emergence of social media Web sites as key game changers. “Social media sites have allowed brands to reach the consumer and communicate the brand message in the voice that they want the consumer to hear it,” stated Ms. Kangas. “It especially allows for indie brands to have a stronger voice than ever before.”

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HBA GLOBAL EXPO CELEBRATES 20 YEARS OF UNITING THE BUSINESS OF BEAUTY

Linda Fairstein accepts the 2012 Positively Beautiful Award from UBM Live’s Jill Birkett.

After the keynote panel, HBA Global’s 4 th annual Positively Beautiful Award was presented to Lawyer and best-selling Crime Novelist Linda Fairstein for her enduring commitment to Safe Horizons, a nonprofit that offers support and promotes justice to victims of crime and abuse. Each year, the award recognizes a celebrity who lends their name and influence for the benefit of others.

The educational conferences at HBA Global offered attendees an exclusive education from industry experts.

More than 200 speakers shared their knowledge in over 60 seminars throughout the three-day conference and tackled a span of topics from package design and brand management to distribution and technical approaches.

In the World of Beauty for Latin American Consumers, Virginia Lee, Senior Research Analyst of Euromonitor International, and Christian Bardin, Personal Care Industry Senior Executive of CBA Associates, revealed inclusive statistics, trends and strategies for the Latin American market—the fastest region of growth for beauty since 2010. Brazil in particular is an area of focus as the third largest beauty market worldwide.

The exhibit floor at HBA Global, the counterpart to the convention’s educational seminars, allowed exhibitors to present the latest in product development to 16,615 attendees—an increase of 4%. 650 exhibitors and educational partners showcased the latest in marketing, packaging, ingredients and natural materials.

The 2013 HBA Global Expo & Conference is scheduled for June 18-20, 2013 at the Jacob K. Javits Center.

Additional information on the conference is available at hbaexpo.com.

HIGHLIGHTS FROM HBA GLOBAL EXPO’S EDUCATIONAL SESSIONS “New Perspectives in Beauty Retailing”

The new SPLASH Pavilion at HBA featured 30 emerging finished goods brands and was a big hit with attendees.

Panelists for this session were Guthy-Renker’s Vice President New Brand Development, Jani Friedman; Duane Reade/Walgreens’ GMM Beauty and Look Boutique, Marcia Gaynor; For Love of Beauty’s Beauty Director & Founder, Jennifer Walsh and New-Beauty at Fred Segal’s Editorial Director, Video & Interactive Susan Yara Dayalan.

Winners of the 2012 HBA Industry Awards including the International Package Design Awards (IPDA) and hosted by Lady Emmy (center)

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his month and in September, Shiseido is creating counter action with its cutting-edge, high-tech new products for skincare and color. They deliver high-power results quickly and easily. Here are the celebratory products that will showcase Shiseido’s research and development.

Skin’s Restoration Shiseido’s exclusive dermal master cell research, which was begun in 2004, has focused on maintaining the dermis in a healthy condition to work synergistically with the epidermis for “self-restoring power.” Skin concerns such as wrinkles and sagging are closely connected with the aging of the dermis, the skin’s inner layer. Shiseido’s scientists focused on dermal master cells—the control center of the dermis—and developed a new ingredient, Bio-Renewal Complex. Founded on this technology, new Advanced Super Restoring Cream provides TriDynamic Lift, addressing sagging, loss of resilience and the appearance of deep wrinkles.

Bio-Renewal Complex, a patent-pending Shiseido original ingredient that includes Inositol, a type of vitamin B, and Super Bio-Yeast Extract, promotes the production of a growth factor in the skin’s core layer that declines with age and, at the epidermal level, promotes the production of the protein laminin 5. Rose Apple Leaf Extract is a powerful anti-oxidant that protects fibroblasts from harmful stressors like UV rays.

Super Bio-Hyaluronic Acid N promotes intense moisturizing benefits and helps to reduce the appearance of existing wrinkles.

In research conducted on Bio-Performance Advanced Super Restoring Cream, results were noticeable after the first day of use.

Shiseido’s BioPerformance Advanced Super Restoring Cream works on the core In four weeks, it was revealed that 88% of womfactors that cause sagging, loss of resilience and the appearance of deep wrinkles. en reported their skin became more resilient and 83% reported that their skin became firmer.

Applied in the morning and the evening after cleansing and softening, Bio-Performance Advanced Super Restoring Cream comes in a 50 ml size for $99.00. It is available next month at Macy’s, Bloomingdale’s, Nordstrom, Saks Fifth Avenue and Barneys New York nationwide.

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SHISEIDO CELEBRATES 140 YEARS WITH HIGH-PERFORMANCE SKUS The Artistry Of Japanese Lacquer Japanese lacquer artistry is a 9,000-yearold technique t h a t delivers exceptional lustrous shine and an almost wet-looking finish to a wide variety of pieces called “lacquerware.”

Japanese lacquered objets d’art have been treasured by collectors for centuries.

S h i s e i d o ’s Artistic Director, Dick Page, has taken the Shiseido Makeup simplicity of a Lacquer Rouge is inspired by Japanese lip gloss and lacquer artistry. married it to the intensity of a lipstick with deep pigment, rich color payoff, long-lasting shine and gloss. “The collection is all about a speedy glamour,” Mr. Page informed.

Just one coat of Lacquer Rouge provides intense color and a lacquerlike finish by simultaneously adhering deep, rich pigments and a topcoat-like shine. With continued use, Lacquer Rouge also improves dry or rough lips and leaves them deeply moisturized and smooth. The lip product contains Super Hydro-Wrap Vitalizing DE, an advanced moisturizing ingredient that actively pushes moisture into lips and helps retain it for hours. Shiseido Makeup Lacquer Rouge comes in eight shades for $25.00. They are on-counter now at Macy’s, Bloomingdale’s, Nordstrom, Saks Fifth Avenue and Barneys New York nationwide.

Get The Glow

A Work Of Art

The principle of light-reflecting photography boards is a reflection of light upward and instantly, which fills shadows on the face. Shiseido mimics this effect with its new Radiant Lifting Foundation SPF 17.

The formulation contains Radiant Reflective Complex that provides an immediate light-bouncing effect using Radiant Reflecting Po w d e r, P h o t o Smoothing Pearls and Radiant Glow Oil. An all-day moisturizing effect Shiseido Makeup is created by AgeRadiant Lifting Foundation SPF 17 Minimizing Comuses optical science plex which conto manipulate light, tains Moist Agent, which bathes skin in a youthful glow.

Moist Wrap Oil, Hydroxyproline and Rose Apple Leaf.

Research conducted on Shiseido Makeup Radiant Lifting Foundation SPF 17 revealed that results are noticeable after the first application.

With four weeks of continuous use, 89% of women reported that their pores were less visible and 79% of women found that their skin felt more resilient.

Shiseido Makeup Radiant Lifting Foundation SPF 17 comes in 18 shades for $45.00 and is available now at Macy’s, Bloomingdale’s, Nordstrom, Saks Fifth Avenue and Barneys New York nationwide.

In 1964, Shiseido created ZEN, its first fragrance specifically for the overseas market. The unique floral, mossy fragrance with an enigmatic name is presented in a package based on lacquer designs taken from the 16 th century motifs of Kodaiji, one of the most respected temples in Kyoto, Japan.

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Zen Secret Bloom is the newest member of the iconic Zen franchise and celebrates Shiseido’s 140th anniversary.

To celebrate Shiseido’s 140 th anniversary, the company offers limited-edition Zen Secret Bloom Eau de Parfum Intense. Its juice, developed by Master Perfumer Michel Almairac of Robertet, is a blend of jasmine absolute, freesia, patchouli and black vanilla. Its flacon is embellished with a new design by the Artist Marchide Susuki who created the original ZEN package.

Limited-edition Zen Secret Bloom comes in a 50 ml size for $68.00 and is on-counter next month.

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CEW

Presents Panel On Celebrity Scents

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osmetic Executive Women (CEW) hosted a Women and Men in Beauty Series event on June 26 at the Harmonie Club in New York City exploring the different facets of developing a successful celebrity fragrance. The focus of the evening was on the creation of Wonderstruck Taylor Swift, and how it came to be a best-selling scent phenomenon— from partnership to promotion. The discussion featured a panel of experts that were involved in the creation of the scent including its Perfumer, Olivier Gillotin, Vice President, Executive Perfumer of Givaudan; Ron Rolleston, Executive Vice President, Creative & New Business Development of Elizabeth Arden and Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden.

To kick off the discussion, Ms. Widmer shared Givaudan’s Olivier Gillotin with Elizabeth Arden’s Kathy Widmer and Ron Rolleston (r.) join CEW’s Carlotta Jacobson. several statistics to illustrate the current state of the fragrance market. She informed that in 2004, the total number of celebrity fragrances launched, including primary scents and flankers, totaled to just 11, and each brand roughly retailed for $10 million. Last year, 116 celebrity fragrances were launched with an average retail value of $1 million dollars each. “The size of the pond hasn’t changed, but the number of players and the fragmentation of the business is dramatically up,” she noted. Ms. Widmer also revealed that in the last year, the prestige fragrance business in the US grew 13%, though half of that total growth came from two fragrances—SOMEDAY by Justin Bieber and Wonderstruck Taylor Swift. “It’s increasingly more important to partner well and execute well.”

Mr. Rolleston agreed, and emphasized the necessity of cultivating a partnership. “Signing a licensee is a long-term relationship. The key to a successful relationship is based on trust and respect for all who are involved,” he stated.

Mr. Rolleston revealed that the collaboration between Taylor Swift and Elizabeth Arden didn’t instantaneously transpire. The company originally approached Ms. Swift in 2007, but the Singer and her management team didn’t believe the timing was right to launch a scent. Eleven months before Wonderstruck was on the market in 2011, the deal was signed. Mr. Rolleston credited the ability to work within this brief timeframe to Ms. Swift being “remarkably creative, smart, and knowing who she is and what she likes.”

To reach the teens and young women that form the targeted consumer group of Wonderstruck, Ms. Widmer acknowledged the undeniable benefits of the built-in consumer network with Ms. Swift’s social media fanbase. “We knew the digital space was going to be fundamental to the launch of Wonderstruck. This consumer is in the alwayson, always-connected digital generation,” she stated. “When we started the partnership, Taylor had 20 million digital followers, now she is nearing 35 million. When Taylor speaks to her fans, it’s in her own voice—not an advertiser’s voice. It is Taylor Swift in real time.”

Yet to reach the customer, it is not always as straightforward as a celebrity tweeting about their brand. Celebrities are constantly working to maintain their image and protect their integrity. “It is important to find a way to authentically present the brand, and in a way that the celebrity doesn’t feel like they’re always selling,” said Ms. Widmer. To reach consumers in an authentic way, the Wonderstruck strategy largely implements gifting, sampling and behind-thescenes access to Ms. Swift’s world. “Taylor doesn’t put on a hard sell, but she’s selling all the time.“ (Continued on page 40) AUGUST 2012 /

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Caswell-Massey Builds On Its Past With Bold New Initiatives

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n 1752, the Scottish-born Dr. William Hunter founded an apothecary in Newport, Rhode Island where he created formulations using imported ingredients from all over the world, as well as herbs and flowers grown in his own garden. Later, Dr. Hunter’s Apothecary became CaswellMassey in 1876 when its owner, John Rose Caswell, partnered with New York businessman William Massey. Today, it is the fourth oldest operating company in the US. “Few other companies can boast being in existence for 260 years.

During that time, Caswell-Massey has established itself as an apothecary company with considerable brand equity. Our challenge is to Caswell-Massey’s Jeanne Lutfy, Bob Brady and Carlos Timiraos transition the company to become relevant to today’s savvy consumers,” declared Robert Brady, CEO of Caswell-Massey. “The initiatives we are undertaking now are designed to reach a younger, broader audience with products they will find compelling because of the ingredients and the benefits they deliver.”

“There are three words that today define the brand values of our company―’authentic,’ ‘natural’ and ‘enlightened,’” affirmed Caswell-Massey’s Carlos Timiraos, Executive Vice President, Sales and Marketing.

“We are ‘authentic’ because the Caswell-Massey apothecary was already 100 years old when some of its competitors were just being founded in the 1800s. ‘Natural’ ingredients are as important today as they were in Dr. Hunter’s original 18th century formulations. And, as a brand that was established during the period of time in our country known as the Age of Enlightenment, we continue in the ‘enlightened’ tradition to strive for innovation using advanced ideas in technology and science for the development of our products.”

To those points, Caswell-Massey’s Jeanne Lutfy, Senior Vice President, Marketing and Business Strategy, maintains that Caswell-Massey “must work to create greater awareness of what the brand stands for, where we have been and where we are going in the future.” That effort began with a major review of the product mix.

“When I joined the company in mid-October 2011,” Mr. Brady reported, “we had 640 SKUs. That was unsupportable in any dimension for Caswell-Massey. We edited them down to 300 SKUs partly in preparation for the new products that we are going to add in September. We picked the best of the litter of the existing SKUs, which we have repackaged, repositioned and reformulated.”

“We have worked diligently on the introduction of the 100 SKUs that are being launched in the fall,” Mr. Timiraos declared. “From the start of the project in January, we are on the eve of having hand-made comps, which we are showing to retailers who formerly would not entertain a conversation about Caswell-Massey. Recent research with existing Caswell-Massey customers on the new products resulted in a fantastic response” and, he said, “gave us the resolve and confidence to move forward.”

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A Dozen Roses

A Modern Take On The Classic Flower

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aptivated by the power of the rose—the eternal source of inspiration for art, music, fashion and pop culture—Sandy Cataldo and Lynn Welsh Emmolo set out to develop a fragrance collection inspired by the iconic flower.

Launched into stores in the fall of 2011, the fragrances of A Dozen Roses combine a bouquet of lush ingredients with the brand’s signature rose absolute—intended to evoke the emotions of the wearer that the flower inherently elicits. “The rose is the queen of flowers,” said Ms. Emmolo. “It is in every way an inspiration. Our goal was to create a woman’s signature scent—very unique, boutique and authentic.” With extensive backgrounds in the beauty industry—Ms. Cataldo held positions at Estée Lauder, Yves Saint Laurent and Bath & Body Works while Ms. Emmolo worked for L’Oréal, Avon and Aura Science—the Creators and Founders of A Dozen Roses were committed to their vision. “We decided that we were going to do this our way. No compromise,” Ms. Cataldo stated. “Our vision, our aesthetic, our voice.”

Each fragrance in the line combines notes that are blended with rose absolute, but both Founders insist that one must not be a rose-enthusiast to appreciate the collection. “For us, this was never about the rose fragrances of yesteryear, but rather a modern interpretation of roses and the emotions they inspire—each one of which captures and elicits a different emotion,” explained Ms. Cataldo. “At their core, the fragrances all have the rose that inspired the fragrances, but it is wrapped with many beautiful accords that give you the richness and complexity that we desired and women appreciate.”

ICED WHITE layers a brisk mix of white peony, white primrose and osmanthus with vanilla, white musk and the signature rose absolute to create an edgy effervescence. The supercharged scent of ELECTRON fuses electric pink rose with a burst of green tea, rich violet leaves and cattleya orchid in combination with neon musk and rose absolute. The intoxicating fragrance of GOLD RUSH melds blackberry, neroli and ylang ylang with an aura of gold rush rose and rose absolute, while the romantic and warm SHAKESPEARE IN LOVE weaves notes of jasmine, gardenia and fresh pear with creamy woods, vanilla, blush rose and rose absolute. Each fragrance is offered in a 3.4 oz. size Eau de Parfum for $95.00.

The latest scent in the collection, AMBER QUEEN, launches in-store this month. The luxurious fragrance combines notes of apricot, clementine and a hint of ginger with the warmth of glowing amber and myrrh. An exotic Bengal rose accord mingles with rose absolute to conclude the opulent scent. The 3.4 oz. bottle of AMBER QUEEN is available for the price of $110.00. The complete A Dozen Roses collection is available exclusively at Neiman Marcus and Bergdorf Goodman.

The fragrances are all housed in flacons emblazoned with the original artwork of Ms. Emmolo. The variations of the rose on each bottle are “distinctive and evocative of the emotions that we were trying to capture,” shared Ms. Cataldo. “The idea of creating a collection that was highly collectible was critical because I knew that there are others out there that are as passionate as I am about appreciating fragrance and view fragrance bottles as miniature works of art.”

Ms. Emmolo informed that the passion and artistry behind the brand has deeply resonated with consumers. “Women love the idea of wearing a fragrance to suit the mood they are in, and they appreciate the collectability of the fragrances with the artwork on the package,” she stated. “They admire the fact that two women put their hearts into the concept.” Ms. Cataldo added that, “Many customers are surprised because so many fragrances that contain rose smell like yesterday’s news, while the A Dozen Roses fragrances are modern, complex and authentic.”

The A Dozen Roses concept lends itself well for expansion. The Founders foresee that the line will develop into the “Dozen,” but also acknowledge the possibility for further development while still maintaining the brand’s original intentions. From the retail standpoint, the brand will remain in the niche category and be offered in boutique stores that cater to the true fragrance connoisseur. Plans for an e-commerce site are in development, but true to the original artistry of the brand, Ms. Cataldo shared that the ultimate goal would be to open “a high-end luxury boutique reminiscent of the old-world French perfumeries.”

A Dozen Roses’ Sandy Cataldo and Lynn Welsh Emmolo

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SUN DAMAGE IS NOT COLOR-BLIND

Presents Seminar On Skin Cancer In Skin Of Color

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’Oréal USA held a press conference and seminar recently on the need to raise awareness among people of color that they are not immune to skin cancer. Through an objective investigation by L’Oréal Research and Innovation, it has been demonstrated that sun exposure risks affect all skin types and skin colors. Skin cancer does not discriminate; it occurs in all populations, regardless of skin color.

The seminar’s panel, experts in photoprotection, covered the topic, “Skin Cancer and Sun Protection in Skin of Color.” The participants were Dr. Michèle Verschoore, Medical Director, L’Oréal Research and Innovation; Dr. Wendy Roberts, Medical Director of Desert Dermatology Skin Institute in Rancho Mirage, California; Dr. Mona Gohara, Assistant Clinical Professor at the Yale University Department of Dermatology and Eric Bône, Senior Vice President, Research and Innovation at L’Oréal USA. A survivor of skin cancer, Ivis Sampayo, also spoke about her experience.

“The lack of skin cancer recognition in patients of color is a problem and poses a serious health threat if left untreated,” affirmed Dr. Roberts. “When detected early, skin cancer is highly curable. That’s why people of color need to be aware of their risk and be vigilant about protecting their skin from the sun, as well as seeking help with skin lesions that do not heal.”

L’Oréal USA’s Eric Bône (2nd l.), Rebecca Caruso (c.) and Suzie Davidowitz (r.) with Ivis Sampayo, Dr. Mona Gohara, Dr. Michèle Verschoore and Dr. Wendy E. Roberts

(Continued on page 43) AUGUST 2012 /

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FOREIGNCORRESPONDENTS

FOREIGNCORRESPONDENTS

MEMO FROM

ITALY

by Simona Barello

A flash mob introduces shoppers to the new fragrances.

Guerlain’s La Petite Robe Noire

Guerlain’s newest fragrance, La Petite Robe Noire, was created to mark a new step in the brand’s history. Created

by Guerlain’s Perfumer Thierry Wasser, the fruity floral scent is based on black cherry, rose and patchouli, and is meant to appeal to all women of every age. La Petite Robe Noire is enriched with ‘Guerlinade,’ the exclusive mix of the maison’s favorite ingredients that give the brand’s fragrances their distinctive trace.

“La Petite Robe Noire isn’t just a fragrance,” said Carla Rossi, Marketing Director for Guerlain Italy. “It’s a vast project, very coherent and groundbreaking, which excites me because of its complexity, creative audacity and attention for details. La Petite Robe Noire [the little black dress] belongs to me; I have at least five or six in my closet, one for each season and occasion. When you wear it, you’re never out of place, and you have that sprinkle of femininity and seduction that makes you feel well.”

La Petite Robe Noire is meant to become a leading fragrance among women’s scents. It is conceived to appeal to women worldwide, and it has the potential to do so. An original black silhouette designed by KuntzelDeygas’ Olivier Kuntzel and Florence Deygas as the logo features a black silhouette wearing a black dress. It was on display in the shops before the fragrance was sold to offer a hint about the scent prior to the reveal.

Activities to attract attention and generate excitement in the shops were carefully planned. Hostesses on a platform first introduced the fragrance to female customers individually, then they took a picture of them with an iPad, and finally they inserted the client’s face in the black dress silhouette with a specially created app. The picture could be posted on Facebook or printed. Besides the interaction with the client, this activity evokes the atmosphere of a cinematographic set so that the client connects the fragrance to fashion, and one of Guerlain’s goals is precisely stressing this liaison.

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Among other initiatives, the evening organized on May 29 in Sephora on Corso Vittorio Emanuele in Milan allowed that any woman wearing her favorite black dress could receive makeup advice from style expert Enzo Miccio.

Guerlain’s Makeup Artists would then apply the look.

A roadshow in several cities included performances and flash mobs. In one city, hostesses in little black dresses exited luxury cars and entered into the shop to the sound of La Petite Robe Noire’s commercial music.

As the hostesses walked around the store and returned to their automobiles, the shop was opened to the public for a soirée in honor of the fragrance.

Style expert Enzo Miccio presents La Petite Robe Noire fragrance at the event hosted at the Sephora store in Milan.

Mr. Miccio giving advice to a client during the event

“Guerlain invested a lot in this campaign, and that is also to give a signal in order to increase the shops’ business in a difficult moment like the present one,” concluded Ms. Rossi.

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MAYBELLINE NEW YORK’S FALL BEAUTY TRENDS DAY 5: BETSEY JOHNSON

(continued from page 22)

“We had a lot of fun with the beauty look at Betsey Johnson,” said Maybelline New York Global Makeup Artist Charlotte Willer. “We set out to capture Betsey’s vision of a ‘dolled-up, 1960’s Twiggy.’ The makeup is glamorous and feminine—the perfect complement to Betsey’s flirty collection.”

Betsey Johnson Get the Look: Fit Me! Foundation: Clean, luminous skin was the first step in building the makeup look. Charlotte applied foundation to models’ faces using her fingertips. She then dusted Fit Me! Powder over the face to further even skin tone and reduce shine.

Dream Bouncy Blush in Fresh Pink & in Orchid Hush: To achieve the look of rosy, “dolled up” cheeks, Charlotte mixed two sweet pink hues of this gel blush and applied only to the apples of the cheeks.

Eye Studio Lasting Drama Gel Eyeliner in Blackest Black: Charlotte used this richly pigmented liner along the lower lash line. She drew a second line along the exterior of the upper lash line.

Eye Studio Color Explosion Luminizing Eyeshadow in Caffeine Rush: To further intensify the eyes, Charlotte worked the rich espresso and mocha shades from this palette into the crease of the eye and along the upper and lower lash line. By blending color slightly outward, edges become softer and sexier. Next, Charlotte used the palette’s luminizing shade to highlight and draw light to the eye, dusting it over the lid, onto the inner corner and onto the brow bone. In true Betsey style, the eyes were finished with a dash of sequin bling, which was applied to the center of each lid with lash glue.

Volum’ Express Falsies Flared Mascara in Very Black: “Big, sticky lashes” took center stage.

Charlotte coated lashes liberally to achieve a dramatic, over-thetop lash look.

Eye Studio Master Shape Brow Pencil: Charlotte shaped and filled in brows using this natural wax pencil.

Color Sensational Lipcolor in Born With It and Shine Sensational Lip Gloss in Minty Sheer: Charlotte finished this flirty girl look with a perfectly pink pout.

A touch of clear gloss drew light to the lips.

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DAY 6: CARLOS MIELE

“The look at Carlos Miele is inspired by a woman who loves summer and embraces the sun– even in the winter, she strives for a healthy goddess glow,” said Maybelline New York Makeup Artist Gato Zamora. “Carlos loves the look of natural beauty and that classic Brazilian bronze, so we really emphasized that through the makeup.”

Carlos Miele Get the Look: Dream Nude Airfoam Foundation: Gato prepped skin with this lightweight foundation to create a glowing, seamless base.

Dream Lumi Touch Concealer: Strategically applied to four specific points on the face: the center of the forehead, the center of the chin, underneath the eyes and along the outer cheekbones—illuminating the entire complexion.

Fit Me! Bronzer: Gato added contour by blending this golden powder bronzer along the temples, across the cheek bones and under the jaw line.

Dream Bouncy Blush in Coffee Cake: To achieve a pretty flush, Gato used his fingertips to work this creamy blush into the apples of the cheeks.

Eye Studio Color Tattoo 24HR Cream Gel Shadow in Bad to the Bronze: Gato saturated the entire eyelid in this richly pigmented, metallic shade.

Eye Studio Color Explosion Luminizing Eyeshadow in Caffeine Rush: To further amplify the bronzed, shimmering look from Bad to the Bronze, Gato applied Caffeine Rush, blending the palette’s darkest shade into the outer corner of the lid. He then worked the palette’s lightest shade into the inner corners. As a finishing touch, Gato dusted the palette’s luminizer along the top of the cheekbones and upper lip.

Great Lash Lots of Lashes Mascara in Very Black: Gato amped up lashes with several coats of this rich black mascara.

SuperStay 14HR Lipstick in Beige for Good: To complete the face, Gato created a soft, natural pout using this creamy lip color.

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A Digital Look Behind The Scenes

DAY 7: J. MENDEL

“We set out to create a cool, contemporary take on grunge at J. Mendel,” said makeup artist Charlotte Tilbury. “The collection is glamorous and chic, so the juxtaposition with grit and grunge offered the perfect balance.”

J. Mendel Get the Look: Dream Nude Airfoam Foundation: Charlotte used this lightweight foundation to create a radiant, glowing base.

Dream Bouncy Blush in Fresh Pink and Coffee Cake: For a natural flush, Charlotte massaged Dream Bouncy Blush into the cheeks using her fingers layering Coffee Cake, then blending Fresh Pink into just the apples.

Eye Studio Color Tattoo 24HR Cream Gel Shadow in Too Cool: To add luminosity to the complexion and draw in runway lights, Charlotte blended this icy hue into cheekbones, down the bridge of the nose and into the bow of the lip.

Eye Studio Master Drama Cream Pencil in Bold Brown: Charlotte smudged this intensely pigmented chocolate liner onto the upper and lower lash lines for a ‘morning after’ effect.

SuperStay 14HR Lipstick in Beige for Good: This creamy lipstick worked overtime for Charlotte, doubling as both a natural tint of color on the eyelids, and a muted beige lipcolor.

Vo l u m ’ E x p r e s s The Colossal Mascara in Classic Brown: Rich, brown mascara, concentrated at the root of the lashes—intensified the eye look.

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With 12 shows, more than 20 makeup artists, over 650 tubes of mascara—during its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline was busier than ever. In an effort to provide an inside look into the exclusive backstage experience, Maybelline’s engaged Twitter and Tumblr followers were allowed a live sneak peek into a world once reserved only for models, makeup artists and celebrities.

From photos of designs before they hit the runway, to “miles of Maybelline” backstage, fans and followers became part of the Maybelline New York Fashion Week experience—one tweet (or Tumblr post) at a time.

A photo of the “rock ‘n roll” makeup look created for Rachel Zoe’s collection, posted moments before the show, garnered close to 1,500 notes in just minutes.

Here, a few highlights:

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MAYBELLINE NEW YORK’S FALL BEAUTY TRENDS

Maybelline’s over 2.5 million Facebook fans were also treated to backstage photos and “get the look” tips. The brand brought the fashion shows themselves to consumers via www.YouTube.com/LiveRunway—a partnership with YouTube and IMG, which delivered the excitement of Mercedes-Benz Fashion Week New York to fashion lovers everywhere through 30 live streamed shows. BF

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total beauty media group ‘GETS’ THE CONSUMER’S MINDSET (continued from page 23)

“For example,” he said, “we worked with a very highend luxury skincare brand that wanted to find a way to engage with these consumers online. We profiled, prospected and generated consumer leads online where they could download a specific coupon and then go to a counter to redeem it. The customer can have a consultation at-counter that we know the bricks-andmortar retailers want. It is a way of getting on her shopping list before she even walks into the store. It resulted in our generating hundreds of thousands of leads for that luxury skincare brand.”

TotalBeauty.com has developed tools that will help retailers to build their mobile strategy in-store. “Retailers should make sure that their online mobile presence, whether it is a mobile site or the right utility, complements a consumer’s experience within their shopping environment. For example, the TotalBeauty.com app, top-rated by iTunes and Android, is a beauty review that allows the consumer to search beauty by categories or by brand. If the consumer tries a certain product, they can leave a review for someone else to check out when they are in-store.”

He maintains this offers an opportunity for retailers to deliver the same type of utility where consumers can be well-informed about what is at-shelf, price and ingredient information. There might be a profile tool to help consumers search for the products that are right for them.

“There is a huge opportunity to use brand sampling to drive purchase intent,” Mr. Williams affirmed, “and TotalBeauty.com can partner with retailers to do sampling within certain categories, fulfill those samples and subsequently drive an action on behalf of the retailer to a specific channel or outlet to purchase.” He also suggests that for a new brand looking to be discovered, the action might be a request to write a review online to elevate their presence.

“Sampling through properties like ours gets the product into a qualified consumer’s hands, raises the profile of the brand across all beauty categories and drives consumers to action at-shelf. We can help retailers to complete that cycle of research, discovery, trial and purchase.”

He informs thatTotalBeauty.com is one of the largest digital health/beauty properties that is all about holistic beauty. “We work with partners in health/nutrition/lifestyle-driven businesses and with brands focused on women’s inner and outer beauty.”

Mr. Williams explained that TotalBeauty.com has just launched a new, in-home discovery program called TotalBeauty Collection. Consumers can pay $15.00 per AUGUST 2012 /

month to receive four to six beauty samples from a range of over three dozen brands that participate in the collection at all price points which cover beauty from head to toe. “From a retailer’s perspective, this is a program that builds discovery, drives reviews and content as well as drives the customer to action-to-purchase at the retailer or with the brand.”

The TotalBeauty Collection, curated by TotalBeauty. com’s experts, has been designed with the consumer’s experience in mind. “The profile of this persona is a woman who loves beauty, being surprised and discovering the best from a trusted beauty authority,” Mr. Williams said. “We call them ‘intenders’ who love to try, play with and buy products.”

He would like to work with retailers to do custom, co-branded collections curated specifically for their channel, and talks are in the works with a couple of partners.

To help retailers reach out to new customers, Mr. Williams suggests TotalBeauty.com can partner with them to source certain brands and do custom product presentations.

“We will help retailers bring new consumers into their channel to transact with them.”

He believes that there are opportunities to deliver “the most fantastic and relevant type of consultation at retail.

Retailers are trying many different strategies from real people to kiosks such as ZoomSystems that deliver consultations and content to help consumers find what is right for them. As a digital publishing authority, we are interested in ways to help brands and retailers explore ways to build that personalized experience at-shelf.”

Consumers are looking on review sites, blogs and at editorial coverage of the categories and products that interest them. Mr. Williams affirms that brands must be present within the context of reviews and where consumers are searching. It is also important that the retailer of a specific brand partner intercepts consumers within the context of reviews.

“There are ways of delivering advertising in the context of TotalBeauty.com’s reviews,” he noted. “We have a huge sampling channel where partners can work with us to intercept consumers and get them involved in a conversation as they are researching.”

“It’s not just getting a sample into a consumer’s hands,” Mr. Williams declares, “it’s getting them to action. For example, all of our sampling programs have a followup—follow-up research and follow-up call-to-action such as go buy a product or go execute it in a specific channel. That channel could be a retail.com or a store.

There is a multitude of ways to drive the consumer to a retailer to transact.”

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ARCADE MARKETING’S SUMMER SOIREE (continued from page 24)

Mane’s Kaleigh Bickleman and Alexandra Cassar (r.) with IFF’s Kristin Brunner and Art Spiro of Elizabeth Arden

CHANEL’s Jim Detwiler and Grace Falco (2nd r.) with Arnie Zimmerman and Oscar de la Renta’s Jean Hoehn Zimmerman

Firmenich’s Justin Mak and Westly Morris with Dave Teets of Arcade Marketing (c.)

Firmenich’s Lauren Reilly and Maria D’Andretta (r.) with Brian Sardo and Rob MacDonald of Fragrance Resources

Arcade Marketing’s Marine Ravera, Alice Sciortino, Avon’s Croix Michelson and Liz Perry with Ishara Abeysekara and Melissa Goldstein Olivier Herrera of Takasago

Firmenich’s Maria D’Andretta, Theo Spilka and Lauren Reilly

Ms. Crecca with Chandler Burr of the Museum of Arts and Design

Arcade Marketing’s Charlie Feid with Libby Whitman and Fragrance Resources’ Cutler Whitman

Ms. Saunders and Coty’s Lorrie King with Mike Indursky of Bliss

Dixon Direct’s Jeff Gascoigne, Rich Boysen and John McGuire with Tim Knapp of Visant

Sherry Mincey with Mane’s Meghan Rice, Marylou Rodriguez and Jason Boland

Arcade Marketing’s Laura Freedman Clarins Fragrance Group’s Anthony with Jeanette Ramos of BPI Maiorana and Brian Nielson AUGUST 2012 /

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CEW’s Carlotta Jacobson with Ms. McDonald

Arcade Marketing’s Seth Meyer and Mary Weiser

(Continued on page 44)

HBA GLOBAL EXPO CELEBRATES 20 YEARS OF UNITING THE BUSINESS OF BEAUTY (continued from page 26)

“Creating a Successful Beauty Brand” The dynamic duo of Carol’s Daughter’s Founder, Lisa Price, and ybf’s (your best friend) Founder and President, Stacey Schieffelin, shared their histories on how they built their brands. Moderated by the Kline Group’s Senior Associate, Donna Barson, Ms. Price and Ms. Schieffelin stressed the importance in believing in yourself and projecting a positive image. Both women focused much of their presentations on how they have connected with customers through the enormous reach of the Home Shopping Network (HSN).

New-Beauty at Fred Segal’s Susan Yara Dayalan, Duane Reade/ Walgreens’ Marcia Gaynor, Alchimie Forever’s Ada Polla, Guthy-Renker’s Jani Friedman and For Love of Beauty’s Jennifer Walsh

The panel was moderated by Alchimie Forever’s Founder and CEO, Ada Polla.

These beauty retailers in diverse channels divulged information about the beauty business from their particular perspectives. According to Ms. Friedman, the US beauty industry grew 3.9% in 2011 and is now a $63 billion category. Hair care is still the biggest share of the pie, but skincare and color are growing the fastest. She predicts that the beauty industry will reach almost $73 billion by 2016.

While there is a blurring of distribution with some premium products now in drugstores, Ms. Friedman reports that department stores are rebounding, up 7.4%.

She recommends that bricks-and-mortar retailers should develop products available exclusively at their locations.

Stores should also schedule special events to keep people in their retail channel.

Ms. Gaynor looks at what is already out there and then selects what is different for the Duane Reade Look Boutique.

She also believes in new shopping experiences to maintain growth. “We are exclusive distributors for some brands in the US such as GOSH, [a Denmark-based, trendy beautymaker],” she noted. “They are not prestige but fit the masstige category.” The GOSH brand is available only at Duane Reade’s Look Boutique.

High importance was placed on sampling. NewBeauty’s TestTube™ program allows consumers to receive samples of beauty products every three months, which are featured in the magazine. The consumers’ reactions to the samples help shape inventory in New-Beauty at Fred Segal. The panel did agree that sampling should be selective in its targeting to consumers.

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Carol’s Daughter’s Lisa Price, Kline Group’s Donna Barson and ybf’s Stacey Schieffelin

Ms. Schieffelin bases her TV sales strategy for ybf on four pillars—great product, great demonstration, great stories and a great spokesperson. “It is important to relate to the customer,” she affirmed, “and never go off message.”

She listens to the TV viewers and what they want and then gives it to them. Today the brand is looking at many different ways to connect the customer to ybf through social media, direct sales and webinars.

Ms. Price agreed with Ms. Schieffelin and spoke about her own career path to live TV. She started her business in her living room and believes that the brand’s authenticity should never change. “Tell the story; there is always a customer who hasn’t heard it.”

On HSN, she has six minutes to have a conversation with the customers. “What I can do on HSN I can’t do at a bricks-and-mortar retailer or on a Web site. But I have a consistent message that is delivered in different ways. In a store, you are dependent on Beauty Advisors to relay your story,” Ms. Price continued. “You need an educated person who understands your brand.”

She experienced a major breakthrough in her appearance on an Oprah show. She recalled sitting in the ‘green room’ and being so scared. “But I knew I was meant to be there so it was okay. I decided that I would do the best job I could at that moment.”

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CEW Presents Panel On Celebrity Scents (continued from page 29)

SGD’s Peter Acerra and Shéhérazade Chamlou join Fragrance Resources’ Rob MacDonald and Cutler Whitman.

NPD Group’s Lori Monaco and Diane Nicholson (r.) with Karen Huntoon of Elizabeth Arden

Coty’s Kristin Spinn and Ruth Sutcliffe (2ndr.) with Givaudan’s Rose Eckert and Ekaterina Gritskevich

GG Global Consulting’s Gail Gordon with Robertet’s Rhona Stokols and Olivia Jan

Robertet’s Pierre Wulff with Elizabeth Arden’s Gretchen Dowling

Givaudan’s Margaret Opsasnick, Cathy Torelli, Calice Becker and Geraldine Nicolai

GSG’s Ken Madsen with Gerald Walle of Pochet

Elizabeth Arden’s Laurie Dowley and Elizabeth Park with Nancy Schmidt of Macy’s

Ms. Eckert (2nd l.) with Coty Prestige’s Sara Jackson, Emily Bond and Beth Bracken

Firmenich’s Westly Morris and Jerry Vittoria (r.) with Coscentrix’s Jill Belasco

Givaudan’s Kate Greene with Elizabeth Arden’s Francine Gingras, Scott Beattie and Art Spiro

Elizabeth Arden’s Tamara Steele with Givaudan’s Cos Policastro and Lori Singer of Coty Prestige

From the Perfumer’s perspective, Mr. Gillotin has indisputable experience in creating a timeless celebrity fragrance—his star scent credits include Mariah Carey Forever Mariah, Beyoncé Heat, Halle Berry Reveal The Passion and Elizabeth Taylor White Diamonds. Though some may hesitate, Mr. Gillotin still trusts in the possibility of developing a classic celebrity fragrance today. “It is more difficult, but it is still possible,” he stated. “The goal is to create the feeling of being part of a celebrity’s life. For Wonderstruck, I worked to capture Taylor’s youthful exuberance. The fragrance is a story about love, and what makes it unique is its richness and depth. Much like Taylor herself, the fragrance is complex.”

To define a classic scent, Mr. Rolleston informed the primary indicator is “longevity. In the past, many argued that celebrity fragrances wouldn’t last. With Wonderstruck, we were driven to create a beautiful fragrance that fans will go back to over the course of time. Our goal was to create a classic.”

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AmericAn HeritAge (continued from page 30)

Caswell-Massey’s Almond & Aloe line in the Signature Collection

Ms. Lutfy added, “We were pleased to learn that existing customers were thrilled with our new direction. And that consumers, who were less aware of the brand, were attracted to our heritage positioning and intrigued by our new product offerings. The look and feel of our new packaging is very fresh and contemporary,” Ms. Lutfy continued, “but it also captures the essence of CaswellMassey’s heritage—quality, finely crafted products that are still made in the US.” The packaging design of Caswell-Massey’s new and existing products was produced by Designer Chad Lavigne, and in-house by Caswell-Massey’s Creative Director Sharon Ingarra.

Mr. Brady disclosed that Caswell-Massey sources its essential oils for its bath and body collections “from some of the best fragrance houses, including Givaudan, Symrise, Mane and Firmenich. We are using custom instead of stock containers.”

Mr. Timiraos revealed that Caswell-Massey is working with Pamela Vaile to “push technology and innovation to have bath and body products with more advanced skincare benefits, more advanced formulations and a great fragrance experience. What we are exploring now is moving up the body to products we can launch for the face and hair. We are focused on products that fit our heritage and brand position and address needs with real natural solutions.”

“The Caswell-Massey Signature Collection features the very best of our favorite classic fragrances with a bit of a modern twist,” explained Ms. Lutfy. “They are made with our timeless, quality formulations full of wonderful natural ingredients that nourish the skin.”

“Our Almond & Aloe line is our #1 best-seller, loved by both men and women,” Ms. Lutfy continued. “We made sure that we retained our successful formulations as we refreshed the packaging.” She shared that Almond & Aloe soap is currently in the White House’s guest AUGUST 2012 /

house. “We tweaked the fragrance of our Lavender line to make it a little more modern and also added a new Verbena line.” Along with the Body Wash, Hand Crème, Eau de Toilette and Talc are the hero products, Body Lotion, Boxed Soap and a new, fast-absorbing Body Butter.

They range in price from $10.00 to $38.00.

“We are also introducing a new Botanicals Collection that takes skincare efficacy to the next level, offering a sense of well-being for the skin and the soul,” noted Ms. Lutfy. “Our Botanical formulations marry an exclusive blend of plant extracts and essential oils that deliver moisturizing, antioxidant and anti-aging benefits to the skin with beautiful modern botanical fragrances.”

The Collection consists of nourishing Fig & Bamboo, revitalizing Coriander & Mandarin and calming Vetiver & Cardamom. Along with Body Lotion, Hand Crème, Body Wash, Bar Soap and Boxed Three Bar Soap Assortment are the hero products—Body Soufflé, Dual Phase Body Oil and Sugar Butter Scrub. They range in price from $10.00 to $35.00. The collection’s secondary packaging has a modern vintage look, showing a ‘ghosted’ photograph of the Caswell-Massey apothecary shop that used to be on Manhattan’s Lexington Avenue at 48 th Street.

“While the Botanicals Collection has a relevancy to a younger audience as well as many of our current points of distribution, more importantly it will allow us entrée to the up-market retailers,” Mr. Brady revealed. “It is priced a little higher than our traditional brands, and clearly the efficacy and modern direction we have taken in terms of product development and packaging should allow us into a different retail channel.”

Mr. Timiraos agreed, adding that Botanicals “has been designed with the goal to get us new, younger customers and a more prestige retail distribution. We want to be more of a presence in Saks Fifth Avenue where we now have a few SKUs in select stores as well as other, similar retailers.”

Delving into an update for Caswell-Massey’s offerings for men, Mr. Brady informed that the former name of its award-winning shave collection, 1752 (the year CaswellMassey was founded) meant nothing to consumers. “The collection’s new name, Shave Essentials, speaks to product benefits and the elements of a great shave, while our updated packaging is modern, with a nod to our heritage.”

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AmericAn HeritAge Mr. Timiraos reminds us that one of Caswell-Massey’s early customers was George Washington who loved #6 Cologne and gave it to his friend, the Marquis de Lafayette. Caswell-Massey’s products have been favored by many American Presidents, including Dwight Eisenhower and John F. Kennedy.

The Men’s Shave Essentials Collection is available in moisturizing Almond, soothing Sandalwood and refreshing Eucalyptus. Each collection includes Shave Soap, After-Shave Balm, Face Wash, Shave Brush Caswell-Massey’s Fig & Bamboo line in the new Botanicals Collection and hero products—Pre-shave Oil and Shave Cream. The line ranges in price from 80,000 fans. We’re seeing that 90% of the respondents $18.00 to $55.00 plus two gift sets for $26.00 and are female and a large percentage is between ages 25 $75.00. and 35. That is our sweet spot and where we need to be Clients at several hundred independent barber shops are in order to grow.” introduced to Caswell-Massey’s Shave Essentials through “Our next step in getting products into the hands of grooming services at the traditional to trendy and hip loca- consumers is to market directly to our new fans. We will tions. “We supply product to the barbers at cost to use on market differently to these people. We are advertising on customers who can then purchase them, similar to what Facebook and are now reaching more than 800,000 happens in a beauty salon,” Mr. Timiraos reported. people,” he continued. “The next time we offer a sample, Early this year, Caswell-Massey also began introducing they will say, ‘I know Caswell-Massey.’ That will transiLimited-Edition collections, with the goal of bringing tion the entire face of the company and afford us a much ‘newness’ to its offerings. The limited-edition collections brighter opportunity in the future to speak to new conof Pear Blossom and Sea Grass were introduced in the sumers.” spring and summer respectively. The limited-edition Pure Caswell-Massey distributes a curated product selection Frost collection is planned for winter distribution, which in a national network of 1,600-1,800 points of sale in the includes Hand & Body Lotion, Hand & Body Wash, Sin- US ranging from gift shops to independent pharmacies. gle Soap, Wrapped Soap Gift Set, Eau de Toilette and a “We are proud to be a part of these ‘mom-and-pop’ shop gift set of Hand & Body Lotion and Eau de Toilette. They owners. We are also in some Saks Fifth Avenue doors, range in price from $10.00 to $56.00. “Pure Frost pro- key national Web sites and are showcased in about five vides us with an opportunity to test new, interesting fra- or six gift shows around the country,” he added. grances in EDTs and in wonderful bath and body prodAn important part of Caswell-Massey’s business today ucts that are giftable,” Mr. Timiraos said. is catalog. Ten catalogs are sent out each year, which are Caswell-Massey’s Dr. Hunter’s Original Remedies call received by three million people. Mr. Timiraos disclosed out formulations found in the company’s original that Caswell-Massey’s e-commerce site is its fastest growarchives. The line includes Rosewater & Glycerin Hand ing business.

Crème, Foot Comfort Crème, Castile Soap, Original Body Caswell-Massey is reaching out to other areas of the Cleanser, Rosemary & Glycerin Hair Wash, Cuticle world, especially Asia. The company has a Vice President Cream and Lip Salve. They are presented in packaging of international distribution, and its products are currentthat suggests the culture of their apothecary origins. The ly sold in very select distribution in the Middle East, conproducts are priced from $5.00 to $16.00. tinental Europe, Central and South America, Australia Sampling is being used by Caswell-Massey to build up and Korea as well as an upcoming launch in Japan. its brand recognition. “Caswell-Massey has embarked on “Our strategy going forward is predicated on our belief a major sampling effort and is using Facebook exclusive- that we can and should develop a strong, multi-channel ly to execute it,” Mr. Brady explained. “We are sampling distribution. It is important for us to maintain our current our Almond & Aloe Body Lotion in packet form. To quali- distribution to small independent stores, but as we go fy for a free sample, you have to go through the Facebook forward, we can and should go up-market,” Mr. Brady ‘like gate.’ Prior to this effort, Caswell-Massey had fewer affirmed. “We are not abandoning any of our current disthan 4,000 fans. As of June 25, we have more than tributions but are going to build on them.”

BF AUGUST 2012 /

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SUN DAMAGE IS NOT COLOR-BLIND L’Oréal USA Presents Seminar On Skin Cancer In Skin Of Color (continued from page 32)

L’Oréal USA’s sun care products

Here are facts about skin cancer in skin of color: • A recent epidemiological review published by the American Academy of Dermatology showed that the fiveyear survival rates for African-Americans (78%) are significantly lower than that of Caucasians (92%).

• Studies reveal that the incidence of melanoma is increasing in Hispanics of Puerto Rican and Mexican descent.

• Ultraviolet radiation still remains one of the most important factors contributing to the risk of developing a skin carcinoma among all skin phenotypes.

“Many patients think that non-Caucasian people are immune to skin cancer. That is one reason people of color are diagnosed at a later stage, meaning that skin cancers are often advanced and potentially fatal,” said Dr. Gohara.

Because of the common misconceptions about darker skin and skin cancer, studies consistently show that people of color are more likely to wait until the disease has reached an advanced stage to visit a Dermatologist, or worse, don’t visit the Dermatologist at all. One recent study found that non-white patients were more likely to have advanced and thicker melanoma at diagnosis and AUGUST 2012 /

lower survival compared with white patients.

There is some increased protection against ultraviolet radiation in darker skin because it has a higher melanin and eumelanin (brown-black pigment) content, which in turn reduces the risk of skin cancer induced by ultraviolet radiation from sun exposure. However, inherent sun protection within people of color varies a lot depending on skin color types, so many people aren’t even aware of the risks.

L’Oréal Research & Innovation demonstrated that the highest risk of DNA damage was in light to tan skin, which includes most Hispanics and some African-Americans. As such, there is a need to educate people with skin of color about the risks of sun exposure and proper sunscreen use.

“By the year 2050, it is projected that more than half of the US population will be comprised of what is considered today as ethnic minorities,” noted Dr. Verschoore.

“As experts in photoprotection, it is important for us to increase the awareness of the fact that people of color are not immune to skin cancer.” L’Oréal has gathered new relevant data on skin cancer and sun protection in skin of color, which will be sent to all US Dermatologists. BF

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THEBEAUTYBIZ

ARCADE MARKETING (continued from page 38)

OBITUARY

JOSEPHINE CATAPANO Josephine Catapano, a noted Perfumer at International Flavors & Fragrances (IFF), passed away on May 14 at the age of 93.

Ms. Catapano turned her knowledge of science and her love of perfume into a brilliant lifetime career at IFF. She is known to be one of the first American women Perfumers of note. Ms. Catapano received the Cosmetic Career Women’s Award in 1980 and the Lifetime Achievement Award Josephine Catapano from the American Society of Perfumers in 1993.

IFF Perfumer, Carlos Benaim, compares a Perfumer to a Painter because they both are “recognizable by the special composition of their palettes, as well as by their strokes and chosen themes. In this sense, I would compare Josephine Catapano’s style to that of Monet—they both used a myriad of little touches to create a powerful impression. Josephine‘s fragrances were distinctly feminine and yet created a strong aura and trail. To her credit are some of the iconic fragrances in American perfumery. They include Youth Dew, the first Estée Lauder fragrance; Norell, the first American Designer fragrance and in Europe, Fidji, the first L’Oréal fragrance. On a personal note, as young Perfumers, we always counted on Josephine to help us, selflessly and generously, taking great care to preserve our original, creative ideas. She will be remembered as one of the first Grande Dames of American Perfumery.”

IFF’s Perfumer, Sophia Grojsman, declared that “Josephine Catapano, an Italian emigrant, was the best Perfumer in the world. Her fragrances are still remembered in the history of perfumery. She was a humble, beautiful human being, a great Perfumer and a terrific teacher. She did prove to the whole world that everyone has a chance in the United States of America. Josephine was a role model and a teacher to every young Perfumer, as well as a most creative, kind and caring person. Dear Josephine, without you and Ernest Shiftan, I would never have had a chance.

Thank you. I will remember you for the rest of my life.

God bless you and the United States of America, the best place on earth.” BF

Lisa Hoffman Beauty’s Noelle Contey and Lee Gottsgen

Takasago’s Christina Christie with Mr. Dalbo

Ms. Manning, Mr. Goldberg and Victoria Neilson of VSN Brand Innovation

Avon’s Jerome Brathwaite, Vanessa Cugno, Jacilyn Agueria and Colleen Sawyer

Ms. Patel, Mr. Spiro and Ms. Blanc

Mr. Feid and Mr. Berman with Doug Virtue of Virtue Development Company (c.)

Mr. Teets, Francis Kurkdjian and Mr. Burr

BF AUGUST 2012 /

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WOMEN’S COSMETIC DIRECTORY - 2012 The prices in this directory were provided by the manufacturers/distributors at the time of compilation, and thereby represent the best efforts of BEAUTY FASHION to supply the prices prevailing in the U.S. marketplace.

The suggested retail prices appearing herein are those of BEAUTY FASHION based on historical record.

These products are listed under their Brand Names and classified in BEAUTY FASHION’s copyrighted and exclusive system.

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner (p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

Almay

(Almay, Inc.) (a) Powder Blush (3 shades) .14 oz. $10.29 Smart Shade Blush (3 shades) .5 oz. $8.99 (d) Clear Complexion Blemish Healing Pressed Powder (3 shades) .35 oz. $12.49 Line Smoothing Pressed Powder (3 shades) .35 oz. $13.99 Nearly Naked Loose Powder (3 shades) 1 oz. $12.49 Smart Shade Bronzer .5 oz. $8.99 Smart Shade Smart Balance Pressed Powder (3 shades) .2 oz. $13.99 Truly Lasting Color Pressed Powder (3 shades) .3 oz. $12.49 Wake-Up Blush + Highlighter (3 shades) .16 oz. $9.99 (e) Clear Complexion Blemish Healing Liquid Makeup (7 shades) 1 fl. oz. $13.99 Line Smoothing Liquid Makeup (8 shades) 1 fl. oz. $13.99 Smart Shade Anti-Aging Makeup (3 shades) 1 oz. $13.99 Smart Shade Makeup (3 shades) 1 fl. oz. $13.99 Smart Shade Smart Balance Makeup (3 shades) 1 oz. $13.99 Truly Lasting Color Makeup (8 shades) 1 fl. oz. $12.49 Wake-Up Hydrating Makeup (5 shades) .35 oz. $12.99 Wake-Up Liquid Makeup (6 shades) 1 fl. oz. $12.99 (f) Makeup Remover Towelettes (25’s) $5.99 Moisturizing Eye Makeup Remover Liquid 4 fl. oz. $5.99 Moisturizing Eye Makeup Remover Pads (80’s) $5.50 Oil-Free Eye Makeup Remover Liquid 4 fl. oz. $5.99 Oil-Free Eye Makeup Remover Pads (120’s) $7.99 Oil-Free Eye Makeup Remover Pads (80’s) $5.50 Oil-Free Makeup Eraser Sticks (24 count) $5.50 (g) Clear Complexion Blemish Healing Spot Concealer (3 shades) .18 fl. oz. $7.99 Clear Complexion Concealer + Treatment Gel (3 shades) .15 oz./ .08 fl.oz.. $9.99 Line Smoothing Concealer (3 shades)

Bronzing Powder (6 shades) .28 oz. $36.00 Highlighter Pen (3 shades) $32.00 Pot Rouge for Lips & Cheeks (10 shades) .38 fl. oz. $25.00 Shimmer Blush (5 shades) .14 oz. $25.00 Shimmer Brick Compact (5 combos) $40.00

.18 fl. oz. $10.49 Smart Shade Anti-Aging Concealer (3 shades) .37 fl. oz. $8.99 Smart Shade Concealer (3 shades) .37 fl. oz. $8.99 Wake-Up Undereye Concealer .22 oz. $8.99 (l) Brow Defining Pencil (2 shades) .002 oz. $7.49 (o) Eyeliner (3 shades) .01 oz. $7.49 Intense I-Color Eyeliner (4 shades) .009 oz. $7.49 Intense I-Color Liquid Liner (4 shades) .08 fl. oz. $7.49 Intense I-Color with Light Interplay Technology Kohl Liner (4 shades) .28 oz. $7.49 Liquid Eyeliner (2 shades) .1 fl. oz. $7.49 Liquid Eyeliner Pen (3 shades) .056 oz. $7.49 Wake-Up Eyeliner + Highlighter (3 shades) .0005 oz./.017 oz. $8.99 (p) Intense i-Color Satin i-Kit (4 shades) .12 oz. $7.49 Intense i-Color Shadow Sticks (4 shades) .07 oz. $7.49 Intense i-Color Shimmer i-Kit (4 shades) .12 oz. $7.49 Intense i-Color Smoky-i Kit (4 shades) .12 oz. $7.49 Wake-Up Eye Shadow + Primer (3 shades) .17 oz. $8.99 (q) Intense i-Color Volumizing Mascara (4 shades) .27 fl. oz. $7.49 Intense i-Color with Light Interplay Technology Mascara (4 shades) .4 fl. oz. $7.49 One Coat Dial Up Mascara (3 shades) .22 fl. oz. $8.49 One Coat Get Up & Grow Mascara (3 shades) .21 fl. oz. $7.99 One Coat Get Up and Grow Waterproof Mascara (2 shades) .21 fl. oz. $7.99 One Coat Nourishing Lengthening Mascara (3 shades) .27 fl. oz. $6.99 One Coat Nourishing Thickening Mascara (3 shades) .4 fl. oz. $6.99 One Coat Nourishing Thickening Waterproof Mascara (2 shades) .4 fl. oz. $6.99 One Coat Triple Effect Mascara (3 shades) .27 fl. oz. $7.99

N Bobbi Brown

(Bobbi Brown Cosmetics) (a) Blush (15 shades) .13 oz. $25.00

(d) Brightening Finishing Powder $50.00 Illuminating Bronzing Powder (4 shades) .31 oz. $36.00 Illuminating Finish Powder Compact Foundation SPF 12 (16 shades) $44.00 Sheer Finish Loose Powder (6 shades) .25 oz. $35.00 Sheer Finish Pressed Powder (7 shades) .38 oz. $36.00 (e) Extra Broad Spectrum SPF 25 Tinted Moisturizing Balm (8 shades) $52.00 Extra Repair Foundation SPF 25 (20 shades) 1 fl. oz. $56.00 Foundation Stick (20 shades) .33 oz. $42.00 Luminous Moisturizing Foundation (20 shades) 1 oz. $46.00 Moisture Rich Foundation SPF 15 (17 shades) 1 oz. $46.00 Natural Finish Long Lasting Foundation SPF 15 (18 shades) $46.00 Oil-Free Even Finish Compact Foundation (16 shades) .31 oz. $42.00 Skin Foundation Broad Spectrum SPF 15 (16 shades) 1 fl. oz. $46.00 Skin Foundation Mineral Makeup SPF 15 (9 shades) $38.00 SPF 15 Tinted Moisturizer (9 shades) 1.7 fl. oz. $42.00 (f) Eye Makeup Remover $24.00 Instant Long-Wear Makeup Remover $24.00 (g) Brightening Spot Treatment Corrector SPF 25 (6 shades) $35.00 Corrector (9 shades) .06 oz. $23.00 Creamy Concealer (12 shades) .06 oz. $23.00 Creamy Concealer Kit (12 shades) $33.00 Face Touch Up Stick (17 shades) .08 oz. $24.00 (h) Brightening Lip Gloss (6 shades) .14 oz. $23.00 Crystal Lip Gloss .5 oz. $18.00 High Shimmer Lip Gloss (18 shades) .24 fl. oz. $23.00 Lip Gloss (18 shades) .14 oz. $23.00 Rich Color Lip Gloss (11 shades) $23.00 Sheer Color Lip Gloss (7 shades) $23.00

Shimmer Lip Gloss (9 shades) .14 oz. $23.00 Treatment Lip Shine SPF 15 (3 shades) $24.00 (i) Creamy Lip Color (14 shades) .12 oz. $24.00 Lip Color (31 shades) .12 oz. $24.00 Metallic Lip Color .12 oz. $23.00 Pot Rouge for Lips & Cheeks (10shades) .38 fl. oz. $25.00 Rich Lip Color SPF 12 (18 shades) .13 oz. $24.00 (j) Lip Balm .13 oz. $18.00 Lip Balm SPF 15 .5 oz. $19.00 Lip Liner (12 shades) .04 oz. $20.00 (l) Brow Pencil (4 shades) $20.00 Grey Brow Kit $40.00 Natural Brow Shaper/Hair Touch-Up (4 shades) .22 oz. $20.00 (m) Tinted Eye Brightener (3 shades) .05 fl. oz. $38.00 (o) Ink Liner $24.00 Long-Wear Eye Pencil (6 shades) $24.00 Long-Wear Gel Eyeliner (14 shades) .1 oz. $22.00 (p) Eye Shadow (25shades) .11 oz. $21.00 Long-Wear Cream Shadow (22 shades) .12 oz. $24.00 Metallic Eye Shadow (22 shades) .1 oz. $21.00 Metallic Long-Wear Cream Shadow (11 shades) $24.00 Shimmer Wash Eye Shadow (24 shades) .09 oz. $21.00 Sparkle Eye Shadow (3 shades) $28.00 (q) Everything Mascara (2 shades) .2 fl. oz. $24.00 Exreme Party Mascara (2 shades) .21 fl. oz. $24.00 Intensifying Long-Wear Mascara $24.00 Lash Glamour Extreme Lengthening Mascara .21 fl. oz. $24.00 No Smudge Mascara .22 oz. $24.00 (t) Nail Polish (2 shades) .37 fl. oz. $18.00

N Bobbi Brown Professional

(Bobbi Brown Cosmetics) (w) Angle Eye Shadow Brush $28.00 Basic Brush Collection $175.00 Blush Brush $50.00 Brush Cleaning Spray $22.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

AUGUST 2012 /

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2012 WOMEN’S COSMETIC DIRECTORY Concealer Brush $25.00 Conditioning Brush Cleanser 3.4 fl. oz. $16.50 Cream Blending Brush $25.00 Cream Shadow Brush $28.00 Eye Blender Brush $30.00 Eye Brow Brush $25.00 Eye Definer Brush $28.00 Eye Liner Brush $25.00 Eye Shadow Brush $28.00 Eye Sweep Brush $30.00 Eyelash Curler $18.00 Face Blender Brush $45.00 Face Brush $42.00 Foundation Brush $35.00 Gentle Curl Eye Lash Curler $25.00 Powder Brush $60.00 Powder Puff $15.00 Retractable Lip Brush $25.00 Touch Up Brush $28.00 Tweezer $30.00 Ultra Fine Eye Liner Brush $25.00

N Borghese (Borghese)

(a) Blush Milano (8 shades) .16 oz. $30.50 (d) Milano Multi-Bronzer .33 oz. $31.50 Powder Milano Bronzer .33 oz. $31.50 Powder Milano Loose Powder (3 shades) .75 oz. $40.00 Powder Milano Pressed Powder (2 shades) .33 oz. $32.00 (e) Hydro Minerali Creme Finish Makeup (4 shades) 1.7 fl. oz. $34.50 Hydro Minerali Natural Finish Makeup (4 shades) 1.8 fl. oz. $33.50 Molto Bella Liquid/Powder Makeup (6 shades) .38 oz. $37.00 Prima Viso Face Primer 1.7 oz. $27.00 Splendore Brightening Makeup 1 fl. oz. $30.00 Summer Glow SPF 20 Tinted Moisturizer 1.2 fl. oz. $29.50 Virtuale Flawless Foundation SPF 15 (8 shades) 1.5 oz. $39.50 (g) Artista Exact Match Concealer .3 oz. $30.00 Colore Luminoso Illuminating Wand .05 oz. $30.00 Lumina Hydrating Concealer (3 shades) .28 oz. $24.00 (h) B Gloss Lip Gloss (11 shades) .21 fl. oz. $19.00 (i) B Moisture Advanced Care Lipcolour (25 shades) .15 oz. $24.50 Labbro Piu Paffuto Lip Plumper (3 shades) .24 fl. oz. $32.00 Lip Treatment Moisturizer SPF 15 (4 shades) .15 oz. $20.50 Lumina High Shine Lipcolour (6 shades) .12 oz. $23.00 Perla Duale High Impact Lipcolour (6 shades) .12 oz. $25.00 (k) Perfetta Lip Pencil (14 shades) .04 oz. $19.50 (l) Brow Milano Brow Emphasizer (3 shades) .3 oz. $21.50 Linea Perfetta Brow Pencil (2 shades) .03 oz. $20.50 (o) Linea Precisa Liquid Eyeliner .01 fl. oz. $19.00 (p) Eye Shadow Base .25 oz. $18.50 Satin Shadow Milano Trio (4 combos)

Rouge Coco Hydrating Creme Lip Colour (31 shades) $32.50 Rouge Coco Shine Hydrating Sheer Lipshine (19 shades) $32.50

.14 oz. $33.50 Shadow Milano Trio (8 combos) .14 oz. $33.50 (q) Superiore State-of-the-Art Mascara (4 shades) .3 oz. $19.50 Superiore State-of-the-Art Waterproof Mascara .3 oz. $19.50 (r) Eye Accento Pencil (8 shades) .04 oz. $21.00

N Chanel

(Chanel, Inc.) (a) Joues Contraste/Powder Blush (20 shades) .21 oz. $43.00 Les Tissages de Chanel Blush Duo Tweed Effect (5 duos) $45.00 (d) Lucky Stripes Iridescent Powder for Eyes & Cheeks $95.00 Poudre Douce/Soft Pressed Powder (3 shades) $50.00 Poudre Tissee - Brompton Road Highlighting Powder & Blush $80.00 Poudre Universelle Compact/Natural Finish Pressed Powder $45.00 Poudre Universelle Libre/Natural Finish Loose Powder (3 shades) $52.00 Soleil Tan de Chanel Bronzing Makeup Base $48.00 Soleil Tan de Chanel Luminous Bronzing Powder $60.00 Soleil Tan de Chanel/Moisturizing Bronzing Powder (5 shades) $50.00 (e) Base Lumiere Illuminating Makeup Base $42.00 Collection Essentielle de Chanel/Multi-Use Makeup Palette $85.00 Double Perfection Compact Natural Matte Powder Makeup SPF 10 (20 $50.00 Le Blanc de Chanel Sheer Illuminating Base $45.00 Lift Lumiere Firming & Smoothing Makeup SPF 15 (9 shades) $65.00 Mat Lumiere Long Lasting Luminous Matte Fluid Makeup SPF 15 (12 $54.00 Perfection Lumiere Long-Wear Flawless Fluid Makeup SPF 10 $55.00 Soleil Tan de Chanel Sheer Illuminating Fluid $48.00 Vitalumiere Aqua Ultra-Light Skin-Perfecting Makeup SPF 15 (9 shades) $45.00 Vitalumiere Moisture Rich Radiance Fluid Makeup SPF 15 $55.00 Vitalumiere Moisture-Rich Radiance Fluid Makeup SPF 15 (10 shades) $58.00 (g) Correcteur Perfection Long Lasting Concealer (4 shades) $40.00 Eclat Lumiere Highlighter Face Pen (6 shades) $40.00 Lift Lumiere Concealer Smoothing & Rejuvenating Eye Contour $46.00 (h) Levres Scintillantes/Glossimer (85 shades) .19 oz. $29.50 Rouge Allure Extrait de Gloss/Pure Shine Intense Colour Long Wear $32.00 Rouge Allure Laque/Luminous Satin Lip Lacquer (7 shades) $32.00 Rouge Double Intensite/Ultra Wear Lip Color (15 shades) $34.00 (i) Collection Essentielle de Chanel/Multi-Use Makeup Palette $85.00 Rouge Allure Velvet Luminous Matte Lip Colour $32.50 Rouge Allure/Luminous Satin Lip Colour (50 shades) $32.50

(j) Aqua Crayon Lip Colour Stick (5 shades) $26.00 Le Crayon Levres/Precision Lip Definer (19 shades) $29.00 Rouge Coco Baume ‘ $32.50 (o) Ecriture de Chanel/Automatic Liquid Eyeliner (5 shades) $34.00 La Ligne de Chanel Professional Eyeliner Duo (2 shades) $45.00 Le Crayon Kohl/Intense Eye Pencil (7 shades) $28.00 Le Crayon Yeux/Precision Eye Definer (9 shades) .04 oz. $29.00 Ligne Extreme Liquid Eye Liner $32.00 Stylo Yeux Waterproof Long Lasting Eyeliner (6 shades) $30.00 (p) Base Ombre a Paupieres/Professional Eye Shadow Base (4 shades) .33 oz. $32.00 Collection Essentielle de Chanel/Multi-Use Makeup Palette $85.00 Illusion d’Ombre - Nirvana Long Wear Luminous Eyeshadow $36.00 Les Quatre Ombres de Chanel/Quadra Eye Shadow (12 combos) .18 oz. $58.00 Ombre Essentielle/Soft Touch Eyeshadow (27 shades) $28.50 Ombres Contraste Duo Eyeshadow Duo $42.00 (q) Beaute des Cils Nourishing Mascara Base $30.00 Inimitable Intense Mascara $30.00 Inimitable Mascara Multidimensionnel (3 shades) $30.00 Inimitable Waterproof Multi-Dimensional Mascara $30.00 (r) Crayon Sourcils Sculpting Eyebrow Pencil $29.00 (t) Le Vernis - Gold Fingers Nail Colour $28.00 (u) Laque Brillance Extreme/Extreme Shine Nail Lacquer $25.00 Le Vernis/Nail Colour (62 shades) .44 oz. $26.00 (v) Base Protectrice/Protective Base Coat $25.00 (w) Angled Brow Brush #12 $30.00 Angled Eyeshadow Brush #27 $32.00 Angled Powder Brush #2 $60.00 Blending Foundation Brush #7 $54.00 Concealer Brush #10 $32.00 Contour Shadow Brush #14 $28.00 Foundation Brush #6 $45.00 Large Eyeshadow Brush #25 $38.00 Large Tapered Blending Brush #19 $38.00 Powder Brush #1 $65.00 Small Contour & Shadow Brush #26 $30.00 Small Eyeshadow Brush #15 $34.00 Ultra Fine Eyeliner Brush #13 $28.00

N ck one

(Coty Prestige) (a) Cream + Powder Blush Duo (5 duos) $25.00

Water Fresh Face Makeup SPF 15 (10 shades) $32.00 (g) Mousse Concealer (6 shades) $20.00 (h) Lipgloss (11 shades) $15.00 (i) Color + Treat Lip Kit (2 combos) $28.00 Pure Color Lipstick (11 shades) $16.00 (k) Soft Defining Lip Pencil (5 shades) $13.00 (o) Double-Ended Eyeliner (6 duos) $17.00 Eyeliner Marker (4 shades) $17.00 (p) Eyeshadow Base (3 shades) $18.00 Gloss Eyecolor (5 shades) $17.00 Powder Eyeshadow Quad (6 combos) $28.00 (q) Mascara (4 shades) $18.00 (r) Brow Pencil + Gel Duo (3 duos) $22.00 (t) Long Wear + Shine Nail Color (10 shades) $14.00

N Clarins Colour (Groupe Clarins USA Inc.)

(a) Blush Prodige Illuminating Cheek Color (3 shades) $28.50 Instant LIght Blush (2 shades) $28.00 (d) Bronzing Duo Compact $36.00 Ever Matte Shine Control Mineral Powder Compact $30.00 Powder Compact (3 shades) $30.00 Shine Stopper Powder Compact $30.00 (e) Ever Matte SPF 15 Skin Balancing Foundation (9 shades) $32.00 Everlasting Compact Foundation SPF 15 (8 shades) $36.00 Everlasting Foundation SPF 15 (9 shades) $36.00 Extra-Firming Foundation (10 shades) 1 oz. $42.50 Fix Makeup $26.00 HydraQuench Tinted Moisturizer (3 shades) $44.00 Instant Light Brush-On Perfector (3 shades) $30.00 Instant Light Complexion Perfector $33.00 Instant Smooth Foundation (7 shades) $38.00 Instant Smooth Perfecting Touch .5 oz. $32.50 Instant Sun Light Instant Smooth Compact Highlighter (2 shades) $32.00 Skin Illusion Natural Radiance Light Reflecting Foundation SPF 10 (9 shades) $36.00 Super Restorative Foundation SPF 15 (10 shades) $60.00 Truly Matte Foundation SPF 15 (9 shades) 1.6 oz. $38.00 (f) Gentle Eye Makeup Remover $26.50 Instant Eye Makeup Remover $26.50 (g) Concealer Stick (3 shades) $25.00 Instant Smooth Line Correcting Concentrate $32.50 (h) Gloss Prodige Lip Gloss (8 shades) $20.00 Instant Light Natural Lip Perfector (2 shades) $21.00

(d) Airlight Pressed Powder SPF 15 (7 shades) $26.00 Cream + Powder Bronzer Duo (3 duos) $25.00

(i) Joli Rouge (24 shades) $24.50 Joli Rouge Perfect Shine Sheer Lipstick (8 shades) $24.50 Rouge Prodige True Colour & Shine Lipstick (16 shades) $24.50

(e) 3-In-1 Face Makeup SPF 8 Oil-Free (8 shades) $30.00 Skin Illuminator (2 shades) $20.00

(j) Colour Quench Lip Balm (13 shades) $18.00 Instant Smooth Crystal Lip Balm (4 shades) $24.50

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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Lip Definer (8 shades) $23.00 (l) Eyebrow Pencil (3 shades) $23.00 Pro Palette Eyebrow Kit $35.00

Eye Liner Pencil Tip $7.00 Intensifying Cream Eyeliner (3 shades) $60.00

(o) Eye Liner $26.00 Instant Liner $26.00 Waterproof Eye Pencil (4 shades) .05 oz. $23.00

(p) Eye Color Quad (7 combos) $80.00 Eye Color Quad (8 refills) $55.00 Satin Eye Color (15 shades) $45.00

(p) Colour Quartet for Eyes (2 combos) $40.00 Eye Quartet Mineral Palette (5 combos) $40.00 Instant Light Eye Perfecting Base (2 shades) .01 oz. $24.50 Instant Light Eye Perfecting Base (2 shades) $24.50 Mono Eyeshadow (8 shades) $20.00

(w) Brush 1 (for Blush & Contour Powder) $15.00 Cream Compact Foundation Case $30.00 Cream Compact Foundation Sponge $10.00 Eye Color Quad Case $25.00 Powder Foundation Case $30.00 Powder Foundation Sponge $10.00 Refining Pressed Powder Puff $10.00

(q) Double Fix Mascara .3 oz. $22.00 Instant Definition Mascara $24.00 Wonder Length Mascara (3 shades) $24.00 Wonder Perfect Mascara (3 shades) $24.00 (r) Eye Pencil (5 shades) $23.00 Waterproof Eye Pencil $23.00 Waterproof Eye Pencil (4 shades) .05 oz. $23.00 (w) Blush Brush $34.00 Lip Brush $20.00 The Brush $20.00

N Cle de Peau Beaute (Cle de Peau Beaute)

(a) Brilliant Enhancer $64.00 Cheek Color Duo (5 duos) $48.00 Cheek Color Duo Case & Brush $40.00 Luminizing Face Enhancer (2 shades) $95.00 Luminizing Face Enhancer Refill $55.00 (d) Refining Pressed Powder $105.00 Refining Pressed Powder LX $175.00 Refining Pressed Powder Refill $85.00 Translucent Loose Powder $105.00 Translucent Loose Powder Refill $75.00 Translucent Powder Puff Refill $15.00 (e) Cream Compact Foundation (8 shades) $90.00 Cream Foundation SPF 26 (8 shades) $120.00 Powder Foundation (8 shades) $90.00 Refining Fluid Foundation SPF 24 (8 shades) $120.00 Silky Cream Foundation (8 shades) $120.00 Sponge (Cream Foundation) $20.00 (g) Concealer (4 shades) $70.00 (h) Lip Gloss (10 shades) $48.00 (i) Enriched Lip Luminizer (20 shades) Refill $35.00 Enriched Lip Luminizer Holder $25.00 Extra Rich Lipstick (15 shades) $60.00 Extra Silky Lipstick (6 shades) $52.00 Lipstick (6 shades) $55.00 (j) Lip Liner Pencil Cartridge (5 shades) $25.00 Lip Liner Pencil Holder $30.00 Luminizing Enhancer Base $90.00 Smoothing Base for Lines SPF 26 $76.00 Smoothing Base for Pores SPF 24 $76.00 (l) Eyebrow & Eyeliner Compact (2 trios) $70.00 Eyebrow Pencil Cartridge ( 4 shades) $25.00 Eyebrow Pencil Holder $30.00 (o) Eye Liner Pencil (Holder) and Tip $30.00 Eye Liner Pencil Cartridge (2 shades) $25.00

(q) The Mascara $50.00

N Clinique

(Clinique Laboratories, Inc.) (a) Blushing Blush Powder Blush (10 shades) .21 oz. $21.00 Blushwear Cream Stick (6 shades) $21.00 Quick Blush (6 shades) $23.00 Soft-Pressed Powder Blusher (8 shades) .27 oz. $21.00 True Bronze Pressed Powder Bronzer (3 shades) .33 oz. $25.00 Up Lighting Liquid Illuminator (4 shades) $25.00 (d) Almost Powder Makeup SPF 15 (8 shades) .35 oz. $24.00 Blended Face Powder & Brush (8 shades) 1.2 oz. $21.00 Stay-Matte Sheer Pressed Powder (13 shades) .27 oz. $21.00 Superbalanced Mineral Bronzer $34.50 Superpowder/Double Face Makeup (8 shades) .35 oz. $21.00 (e) Acne Solutions Liquid Makeup (10 shades) $27.00 City Base Compact Foundation - SPF 15 (9 shades) .5 oz. $25.00 Continuous Coverage SPF 15 (4 shades) 1.2 oz. $24.00 Even Better Makeup SPF 15 (20 shades) $27.00 Moisture Surge Tinted Moisturizer SPF15 (6 shades) $27.00 Perfectly Real Compact Makeup (20 shades) .42 oz. $25.00 Perfectly Real Makeup (25 shades) 1 fl. oz. $25.00 Redness Solutions Instant Relief Mineral Powder $32.50 Redness Solutions Instant Relief Mineral Pressed Powder $32.50 Repairwear Anti-Aging Makeup SPF 15 (11 shades) 1 fl. oz. $29.00 Superbalanced Makeup (24 shades) 1 fl. oz. $23.00 Superbalanced Powder Makeup SPF 15 (10 shades) $34.50 Supermoisture Makeup (17 shades) $25.00 (f) Naturally Gentle Eye Makeup Remover 2.5 oz. $18.00 Rinse-Off Eye Makeup Solvent 4.2 fl. oz. $18.00 Take the Day Off Cleansing Balm 3.8 oz. $28.50 Take the Day Off Cleansing Milk 6.7 fl. oz. $27.00 Take the Day Off Makeup Remover for Lids,

Lashes & Lips 4.2 fl. oz. $18.00 (g) Acne Solutions Clearing Concealer (4 shades) $15.50 Advanced Concealer (2 shades) .3 oz. $15.00 Airbrush Concealer (3 shades) .05 fl. oz. $19.50 All About Eyes Concealer (8 shades) .33 fl. oz. $16.00 Even Better Concealer $19.50 Line Smoothing Concealer (8 shades) .28 oz. $15.50 Pore Refining Solutions Instant Perfector (3 shades) $20.00 Redness Solutions Targeted Concealer $19.50 (h) Almost Lipstick .07 oz. $15.00 Full Potential Lips Plump and Shine (18 shades) .16 fl. oz. $17.50 Long Last Glosswear SPF 15 (18 shades) .2 fl. oz. $15.00 Superbalm Moisturizing Gloss (8 shades) .5 fl. oz. $15.00 (i) Butter Shine Lipstick (18 shades) $15.00 Chubby Stick Moisturizing Lip Colour Balm (8 shades) $16.00 Different Lipstick (22 shades) .14 oz. $15.00 High Impact Lip Colour SPF 15 (20 shades) $15.00 Long Last Lipstick (36 shades) .14 oz. $15.00 Plump and Shine $17.50 Vitamin C Lip Smoothie Antioxidant Lip Colour (8 shades) $17.50 (k) Quickliner for Lips (26 shades) .01 oz. $15.00 (l) Brow Keeper (2 shades) .04 oz. $15.00 Brow Shaper (4 shades) .11 oz. $15.00 Instant Lift for Brows (3 duos) $15.00 (o) Brush-On Cream Liner (4 shades) .17 oz. $15.00 Cream Shaper for Eyes (6 shades) .04 oz. $15.00 Eye Defining Liquid Liner $15.00 Kohl Shaper for Eyes (6 shades) .04 oz. $15.50 Quickliner for Eyes (14 shades) .01 oz. $15.00 Quickliner for Eyes Intense $15.00 Water-Resistant Eyeliner (2 shades) $15.00 (p) Antioxidant 8-Hour Eye Colour $19.50 Colour Surge Eye Shadow Duo (31duos) .07 oz. $19.50 Colour Surge Eye Shadow Quad (6 shades) .16 oz. $25.50 Colour Surge Eye Shadow Soft Shimmer (16 shades) .07 oz. $15.00 Colour Surge Eye Shadow Stay Matte (9 shades) $15.00 Colour Surge Eye Shadow Super Shimmer (7 shades) .07 oz. $15.00 Colour Surge Eye Shadow Trio (4 shades) .1 oz. $22.50 Lid Smoothie Antioxidant 8-Hour Eye Colour $19.50 Touch Base For Eyes (6 shades) .03 oz. $15.00 (q) Bottom Lash Mascara $10.00 High Definition Lashes Brush Then Comb Mascara (2 shades) .28 fl. oz. $15.00 High Impact Curling Mascara (2 shades) $15.00

High Impact Mascara (2 shades) .28 fl. oz. $15.00 High Lengths Mascara (2 shades) $15.00 Lash Building Primer .17 oz. $14.00 Lash Doubling Mascara (2 shades) .28 oz. $15.00 Lash Power Mascara (2 shades) .2 fl. oz. $15.00 Naturally Glossy Mascara (2 shades) .2 oz. $15.00 (r) Superfine Liner for Brows (5 shades) .002 oz. $14.00 (w) Blush Brush $26.50 Bronzer/Blender Brush $34.00 Concealer Brush $17.50 Eye Contour Brush $19.50 Eye Definer Brush $17.50 Eye Liner Brush $17.50 Eye Shader Brush $21.50 Eye Shadow Brush $19.50 Foundation Brush $31.00 Lip Brush $14.50 Powder Brush $31.00 Powder Foundation Brush $32.50

N Coty

(Coty US LLC) (d) Airspun Loose Face Powder Collection (10 shades) 2.3 oz. $6.95

N CoverGirl

(Procter & Gamble Cosmetics) (a) Cheekers Blush (17 shades) .12 oz. $4.21 Classic Color Blush (4 shades) .3 oz. $5.79 Instant Cheekbones Contouring Blush (4 shades) .29 oz. $5.79 Simply Ageless Blush (4 shades) $10.99 (d) Clean Fragrance Free Pressed Powder (15 shades) .39 oz. $6.25 Clean Pressed Powder (12 shades) .39 oz. $5.99 Fresh Look Pressed Powder - combo to oily skin (6 shades) .35 oz. $6.25 Professional Loose Powder - normal skin (6 shades) .7 oz. $5.79 Smoothers Pressed Powder - normal to dry skin (6 shades) .32 oz. $5.21 Trublend Microminerals Foundation Bronzer & Blush $10.99 (e) Clean Makeup (12 shades) 1 fl. oz. $5.99 Continuous Wear Medium Coverage Makeup (15 shades) 1 fl. oz. $6.08 Covergirl + OLAY Tone Rehab 2-in-1 Foundation $13.99 Fragrance Free Clean Makeup (12 shades) 1 fl. oz. $5.99 Fresh Complexion Pocket Powder Oil Control Foundation (11 shades)_ .37 oz. $6.38 Fresh Look Liquid Makeup Oil Free Medium Coverage Makeup w/SPF 1 fl. oz. $6.40 NatureLuxe Silk Foundation $11.99 Queen Collection Natural Hue Liquid Makeup (12 shades) $8.18 Simply Ageless Foundation (15 shades) $13.99 Simply Powder Foundation (15 shades) .41 oz. $8.18 Smoothers All-Day Hydrating Makeup (15 shades) 1 fl. oz. $8.18 Smoothers AquaSmooth Makeup (15 shades) .4 oz. $7.82

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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2012 WOMENâ&#x20AC;&#x2122;S COSMETIC DIRECTORY Smoothers Tinted Moisture w/SPF 15, Deep 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Fair to Light 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Light to Medium 1.35 fl. oz. $8.18 Smoothers Tinted Moisture w/SPF 15, Medium to Dark 1.35 fl. oz. $8.18 TruBlend Whipped Foundation (15 shades) $10.11 (g) Fresh Complexion Under Eye Concealer (6 shades) .37 fl. oz. $5.79 Invisible Cream Concealer (5 shades) .32 oz. $4.77 Smoothers Concealer (6 shades) .14 oz. $6.25 (h) Lipslicks Lip Gloss (12 shades) .14 oz. $4.21 NatureLuxe Gloss Balm $6.49

coats) $4.21 Outlast Single Topcoat .06 oz. $5.79 (w) Make-Up Masters 3-in-1 Pencil Sharpener $3.12 Make-Up Masters Blush Brush, Medium $3.12 Make-Up Masters Eyeshadow Brush $4.77 Make-Up Masters Lash Curler $4.77 Make-Up Masters Loose Powder Brush $6.25 Make-Up Masters Powder Puff (3) $3.12 Make-Up Masters Shadow Applicators (3) $3.12 Make-Up Masters Sponge Puffs (3) $3.12 Make-Up Masters Sponge Wedges (6) $3.12

N Dior

(Christian Dior Perfumes, Inc.)

(i) Blast Flipstick Lip Duo $8.49 Continuous Color Lipstick (52 shades) $6.00 LipPerfection Lip Color $6.50 Outlast All Day Lipcolor (42 shades) (.06 oz. top coat, .07 fl. oz. base $7.26 Outlast Double Lipshine (20 shades) $10.84 Outlast Lipstain (10 shades) $7.29 Outlast Smoothwear All-Day Lipcolor (27 shades) $10.84 Triple Lipstick (36 shades) .13 oz. $7.26

(a) Dior Blush (8 shades) $42.00

(j) Outlast Smoothwear Lipliner (12 shades) .009 oz. $7.26 Smoothers Lip Liner (12 shades) .04 oz. $5.24 Wetslicks (13 shades) .27 oz. $6.25

(e) Capture Totale Foundation (10 shades) $80.00 DiorSkin Airflash (5 shades) $62.00 DiorSkin Eclat Satin (9 shades) $47.00 DiorSkin Forever Compact (10 shades) $49.00 DiorSkin Forever Fluid (12 shades) $47.00 DiorSkin Nude Compact Foundation (5 shades) $50.00 DiorSkin Nude Creme Gel Compact Foundation (6 shades) $49.00 DiorSkin Nude Liquid Foundation (12 shades) $47.00 DiorSkin Sculpt (9 shades) $55.00

(o) Eyemakers Eye Lining & Brow Shaping Pencil w/Sharpener (6 shades) .06 $3.12 LineBlast 24HR Liner $6.88 LiquiLine Blast Liner $7.99 Outlast Smoothwear All-Day Eyeliner (6 shades) .01 oz. $5.76 Perfect Point Plus Eyeliner (8 shades) .008 oz. $5.33 Smoothers Eyeliner (12 shades) .04 oz. $7.26 (p) Exact Eyelights Eyeshadow & Liner (4 shades) $6.99 Eye Enhancers (28 shades) .09 oz. $3.47 Eye Enhancers Eye Shadow Quad (12 combos) .19 oz. $5.19 Eye Enhancers Eye Shadow Trio (8 combos) .17 oz. $5.61 IntenseShadow Blast $7.99 (q) Exact Eyelights Mascara (4 shades) $8.95 Fantastic Lash (3 shades) .04 oz. $7.26 Fantastic Lash Waterproof Mascara (3 shades) 1.4 fl. oz. $7.26 Lash Blast Luxe Mascara (4 shades) $7.99 LashBlast 24HR Mascara $8.95 LashBlast Length $7.49 LashExact Waterproof Mascara (3 shades) $8.47 NatureLuxe Mousse Mascara $8.99 Professional Advanced Mascara (3 shades) - Curved & Straight Brushes .31 fl. oz. $5.61 Professional Waterproof Advanced Mascara (2 shades) .3 fl. oz. $5.61 Remarkable Washable Waterproof Mascara (2 shades) .31 fl. oz. $4.29 Super Thick Lash Mascara (3 shades) .31 fl. oz. $4.26 Triple Mascara (3 shades) .31 fl. oz. $5.37 (r) Liquid Pencil (4 shades) .015 fl. oz. $4.94 (t) Boundless Color (22 base coat shades, 8 top

(d) Dior Bronze 1.7 oz. $31.00 Dior Bronze Matte Sunshine (4 shades) $46.00 Dior Bronze Original Tan (4 shades) $46.00 DiorSkin Hydrating Loose Powder (3 shades) .88 oz. $49.00 DiorSkin Nude Loose Powder (7 shades) $46.00 DiorSkin Shimmer (2 shades) $44.00

(g) DiorSkin Nude Concealer (4 shades) $30.00 DiorSkin Sculpt Concealer (3 shades) $35.00 SkinFlash (3 shades) $37.00 (h) Dior Addict Lip Glow $30.00 Dior Addict Lip Maximizer $30.00 Dior Addict Ultra Gloss (18 shades) $28.00 (i) Dior Addict Lipstick (4 shades) $30.00 Rouge Dior (32 shades) $32.00 Serum de Rouge (18 shades) $34.00 (j) Automatic Lipliner (8 shades) $29.00 Creme de Rose $26.50 Dior Addict Lip Polish (3 shades) $30.00 (k) Lipliner Pencil (13 shades) .04 oz. $29.00 (l) Brow Styler $29.00 Powder Eyebrow Pencil (4 shades) $29.00 (o) Diorliner (2 shades) $34.00 DiorShow Liner Waterproof (6 shades) $29.00 Style Liner $34.00 Waterproof Eyeliner (3 shades) $29.00 (p) 1-Colour Eyeshadow (10 shades) $29.00 3-Colour Eyeshadow (6 shades) $48.00 5-Colour Designer Eye Shadow (6 shades) $59.00 5-Colour Iridescent Eye Shadow (3 shades) $59.00 5-Colour Eyeshadow Compacts (4 shades) .24 oz. $59.00 5-Colour Lift Eyeshadow (4 shades) . $61.00

(q) DiorShow Black Out Mascara $25.00 DiorShow Extase Mascara $28.50 DiorShow Iconic Mascara (3 shades) $28.50 DiorShow Iconic Waterproof Mascara $28.50 DiorShow Mascara (3 shades) $25.00 DiorShow Maximizer $28.00 DiorShow Waterproof Mascara (3 shades) $25.00 (r) Kohl Pencil (3 shades) .08 oz. $29.00 (t) Creme Abricot $24.00 Diorlisse $23.00 Dior Vernis Nail Lacquer (10 shades) $23.00 (u) Dior Vernis Top Coat $23.00 (w) Brow Brush $20.00 Cheek Brush $46.00 Concealer Brush $24.00 Eyeliner Brush $28.00 Foundation Brush $34.00 Large Eyeshadow Brush $29.00 Lip Brush $22.00 Medium Eyeshadow Brush $27.00 Powder Brush $52.00 Powder Foundation Brush $41.00

N Dolce & Gabbana (P&G Prestige Products Inc.)

(a) Luminous Cheek Color (11 shades) $44.00 (d) Glow Bronzing Powder (4 shades) $47.00 Sicilian Lace Glow Bronzing Powder $57.00 Sicilian Lace Powder Bronzer $47.00 The Illuminator Powder $47.00 (e) Perfect Finish Creamy Foundation (15 shades) $66.00 Powder Foundation (14 shades) $59.00 (g) Perfect Finish Concealer (3 shades) $35.00 (h) Ultra Shine Lip Gloss (3 shades) $32.00 Ultra-Shine Lip Gloss (25 shades) $29.00 (i) Classic Cream Lipstick (40 shades) $30.00 Passion Duo Gloss Fusion Lipstick (20 duos) $34.00 Shine Lipstick (26 shades) $30.00 Voluptuous Lipstick (6 shades) $32.00 (j) Precision Lip Liner (11 shades) $30.00 (k) Charm Lipliner Pencil (2 shades) $33.00 (o) Charm Eyeliner Pencil (3 shades) $33.00 Crayon Intense Eyeliner (19 shades) $29.00 (p) Smooth Eye Colour Duo (15 duos) $36.00 Smooth Eye Colour Quad (15 combos) $59.00 (q) Intenseyes Black Intensity Mascara $31.00 Secret Eyes Mascara (2 shades) $29.00 Volumized Lashes $29.00 (r) Khol Eye Pencil (5 shades) $29.00

$38.00 (e) Ceramide Ultra Lift and Firm Makeup SPF 15 (15 shades) $42.00 Flawless Finish Bare Perfection Makeup SPF 8 (11 shades) 1 fl. oz. $33.00 Flawless Finish Dual Perfection Makeup SPF 8 (6 shades) .59 oz. $33.00 Flawless Finish Mousse Makeup (12 shades) 1.4 oz. $33.00 Flawless Finish Sponge-On Cream Makeup (16 shades) .8 oz. $33.00; Intervene Makeup SPF 15 (12 shades) $36.00 Pure Finish Mineral Powder Foundation SPF 20 (9 shades) $38.50 Pure Finish Mineral Tinted Moisturizer SPF 15 (4 shades) $30.00 (g) Ceramide Ultra Lift and Firm Concealer (4 shades) $19.50 Flawless Finish Maximum Coverage Concealer (4 shades) .05 oz. $18.00 (h) Crystal Clear Lip Gloss .3 oz. $14.00 High Shine Lip Gloss (11 shades) .21 oz. $15.00 (i) Ceramide Ultra Lipstick (25 shades) $22.50 Color Intrigue Effects Lipstick (19 shades) .14 oz. $19.50 Exceptional Lipstick (14 shades) .14 oz. $19.50 (k) Lip Definer (10 shades) .09 oz. $16.00 Smooth Line Lip Pencil (8 shades) .03 oz. $16.00 (l) Dual Perfection Brow Shaper & Eyeliner (6 shades) .09 oz. $18.00 (m) Pure Finish Bronze Highlighter $34.00 (o) Color Intrigue Eyeliner (6 shades) .01 oz. $16.00 Liquid Eyeliner $18.00 (p) Advabced Eye-Fix Primer .25 oz. $21.50 Color Intrigue Eye Shadow Duo (5 shades) $24.50 Color Intrigue Eyeshadow (15 shades) .07 oz. $15.00 (q) Ceramide Eye Mascara Set $21.50 Ceramide Lash Extending Treatment Mascara (2 shades) $20.00 Double Density Maximum Volume Mascara (2 shades) .36 oz. $19.50 (r) Smoky Eyes Powder Pencil (8 shades) .04 oz. $16.50 (w) All Over Face Powder Brush $26.50 (w) Brush Essentials Set $29.50 Eyeshadow Brush $20.00 Face Powder Brush w/Folding Mini Face Brush $28.00 Foundation Blender Brush $15.00 Foundation Brush $24.50

(t) Intense Nail Lacquer (3 shades) $22.00 Intense Nail Lacquer (34 shades) $20.00

N Estee Lauder

N Elizabeth Arden

(a) Bronze Goddess Soft Matte Bronzer $32.00 Pure Color Blush (16 shades ) $28.00

(Elizabeth Arden Inc.)

(a) Ceramide Cream Blush (4 shades) $24.00 Color Intrigue Cheekcolor (8 shades) .15 oz. $22.00 (d) Ceramide Skin Smoothing Loose Powder (4 shades) $30.00 Color Intrigue Bronzing Powder Duo .37 oz. $32.50 Flawless Finish Ultra Smooth Pressed Powder (3 shades) .3 oz. $26.50 Pure Finish Bronze Powder (3 shades)

(Estee Lauder, Inc.)

(d) After Hours Slim Rose Gold Metal Compact $28.00 After Hours Slim White Gold Metal Compact $28.00 Bronze Goddess Soft Duo Bronzer $32.00 Bronze Goddess Soft Shimmer Bronzer $32.00 Double Matte Oil Control Pressed Powder (6 shades) .49 oz. $29.00 Golden Alligator Compact - Pressed (Lucidity) $33.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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Lucidity Pressed Powder Refill - large (2 shades) $12.00 Lucidity Pressed Powder Refill - small (2 shades) $12.00 Lucidity Translucent Loose Powder (6 shades) .75 oz. $32.00 Lucidity Translucent Pressed Powder (6 shades) .5 oz. $29.00 Re-Nutriv Intensive Comfort Pressed Powder (3 duos) $50.00 Re-Nutriv Intensive Smoothing Powder (4 shades) $55.00 (e) Country Mist Liquid Make-Up (2 shades) 1 oz. $24.50 Double Matte Oil-Control Makeup SPF 15 (8 shades) $35.00 Double Wear Light Stay-in-Place Makeup SPF 10 (6 shades) $35.00 Double Wear Maximum Cover Camouflage Makeup for Face & Body 1 oz. $33.50 Double Wear Mineral Rich Loose Powder Makeup SPF 12 (5 shades) $36.00 Double Wear Stay-in-Place Makeup SPF 10 (20 shades) 1 oz. $35.00 Double Wear Stay-in-Place Powder Makeup SPF 10 (19 shades) $35.00 Equalizer Smart Makeup for Combination Skin SPF 10 (21 shades) $35.00 Fresh Air Makeup Base (4 shades) 1 oz. $24.50 Futurist Age-Resisting Makeup SPF 15 (10 shades) 1 oz. $37.50 Illuminating Perfecting Primer 1 oz. $32.00 Invisible Fluid Makeup (16 shades) 1 oz. $35.00 Lucidity Light-Diffusing Makeup SPF 8 (12 shades) 1 oz. $35.00 Matte Perfecting Primer 1 oz. $32.00 Re-Nutriv Intensive Lifting Makeup SPF 15 (3 duos) $70.00 Re-Nutriv Ultimate Lifting Creme Makeup SPF 15 $85.00 Re-Nutriv Ultimate Lifting Radiance Makeup SPF 15 (6 shades) $85.00 Resilience Lift Extreme Radiant Lifting Makeup SPF 15 $37.50 Resilience Lift Extreme Ultra Firming Creme Compact Makeup SPF 15 $37.50 (f) Gentle Eye Makeup Remover 3.4 oz. $18.00 Take It Away Longwear Makeup Remover Towelettes (45 pack) $18.00 Take It Away Total Makeup Remover 6.7 oz. $25.00 (g) Double Wear Stay in-Place Flawless Wear Double Wear Concealer SPF 10 (6 shades) $22.00 Ideal Light Brush-on Illuminator (7 shades) $26.50 Re-Nutriv Intensive Concealing Duo (6 shades) $42.00 Smoothing Creme Concealer SPF 8 (6 shades) $22.00 (h) Double Wear Stay-in-Place Lip Duo (12 shades) $24.00 Pure Color Gloss (13 shades) $22.50 Pure Color Gloss Stick (14 shades) $22.50 Pure Color High Gloss (7 shades) $18.50 (i) All-Day Lipstick (15 shades) $18.50 Double Wear Stay-in-Place Lipstick (12 shades) $25.00 Pure Color Crystal Lipstick (14 shades) $25.00 Pure Color Long Lasting Lipstick (30 shades) $25.00; $25.00;

(j) Lip Conditioner SPF 15 $18.50

(c) Sheer Bronzer (2 shades) $49.00

(h) Gloss Interdit (11 shades) $27.50 Pop Gloss Crystal Lip Gloss (5 shades) $24.50

(k) Automatic Lip Pencil Duo (10 duos) $23.50 Automatic Lip Pencil Duo Refill (10 duos) $12.50 Double Wear Stay-in-Place Lip Pencil (14 shades) $19.00

(d) Luminous Silk Powder (6 shades) $45.00 Micro-Fil Loose Powder (3 shades) $49.00

(i) Rouge Interdit (26 shades) $29.00 Rouge Interdit Shine (11 shades) $30.00

(e) Designer Lift Foundation (9 shades) $65.00 Designer Shaping Cream Foundation SPF 20 (6 shades) $65.00 Face Fabric Foundation SPF 12 (5 shades) $49.00 Fluid Master Primer $57.00 Fluid Sheer (5 shades) 1 fl. oz. $59.00 Lasting Silk UV Compact (7 shades) $59.00 Lasting Silk UV Foundation (8 shades) $59.00 Light Master Primer $57.00 Luminous Silk Foundation (20 shades) 1 fl. oz. $59.00

(j) Hydra Sparkling Magic Cheek & Lip Balm $31.00 Lip Liner (7 shades) $25.00

shades) $38.00 Sheer Blush (6 shades) .22 oz. $44.00

Pure Color Sensuous Rouge LipColor (13 shades) $28.00

(l) Automatic Brow Pencil Duo (5 duos) $23.50 Automatic Brow Pencil Duo Refill (5 duos) $14.00 (o) Double Wear Stay-in-Place Eye Pencil (7 shades) $21.00 Double Wear Stay-in-Place Gel Eyeliner (5 shades) $23.00 Double Wear Zero-Smudge Liquid Eyeliner (2 shades) $23.00 Pure Color Intense Kajal Eyeliner (5 shades) $21.00

(g) High Precision Retouch (5 shades) $36.00 Master Corrector (2 shades) $36.00

(p) Double Wear Stay-in-Place EyeShadow Base $16.00 Double Wear Stay-in-Place Shadow Creme (6 shades) $18.50 Pure Color EyeShadow (38 shades) $21.00 Pure Color Eyeshadow Duo (8 duos) $32.00

(h) Gloss d’Armani (28 shades) $28.00 Lip Shimmer Lip Gloss (10 shades) $27.00 Lip Wax (5 shades) $27.00

(q) Double Wear Zero-Smudge Lengthening Mascara (2 shades) $22.00 Lash Primer Plus $21.00 MagnaScopic Maximum Volume Mascara (2 shades) $22.00 More Than Mascara (5 shades) $22.00 Sumptuous Bold Volume Lifting Mascara (2 shades) $22.00 Sumptuous Extreme Lash Multiplying Volume Mascara (5 shades) $25.00 Sumptuous Two Tone Eye-Opening Mascara (3 duos) $28.00 Sumptuous Waterproof Bold Volume Lifting Mascara $22.00 TurboLash All Effects Motion Mascara $34.00 (r) Automatic Eye Pencil Duo (7 shades) $25.00 Automatic Eye Pencil Duo Refill (7 duos) $14.00 (t) Pure Color Nail Lacquer (8 shades) $20.00 (w)Blending Shadow Brush 25 $28.00 Blush Brush 15 $34.00 Concealer Brush 5 $22.00 Contour Shadow Brush 30 $24.00 Eyeliner/Brow Brush 20 $22.00 Foundation Brush 1 $34.00 Lip Brush 35 $22.00 Makeup Brush Cleanser $15.50 Pencil Sharpener $7.00 Powder Brush 10 $44.00 Powder Foundation Brush 3 $44.00 Resilience Lift Extreme Creme Compact Makeup Applicator Refills $6.50

N Estee Lauder Signature (Estee Lauder, Inc.)

(a) 5-Tone Shimmer Powder for Eyes, Cheeks, Face $40.00 (i) Hydra Lustre Lipstick (24 shades) $22.50

N Giorgio Armani Cosmetics (L’Oreal USA)

(a) Blending Blush Duo $60.00 Blushing Fabric Second Skin Blush (4

(i) Rouge d’Armani Lipstick (23 shades) $30.00 Sheer Lipstick (4 shades) .15 oz. $29.00 Shine Lipstick (7 shades) .15 oz. $29.00 (k) Smooth Silk Lip Pencil (8 shades) .04 oz. $27.00 (l) Eye Brow Defining Pencil (2 shades) $29.00 (o) Eyes to Kill Waterproof Liner (2 shades) $28.00 Maestro Liquid Eye Liner $31.00 Smooth Silk Eye Pencil (5 shades) .037 oz. $28.00 (p) Eyes to Kill Intense Silk Eyeshadow (15 shades) $32.00 Eyes to Kill Palette (5 shades) $59.00 Maestro Eye Shadow (5 shades) $30.00 Maestro Eye Shadow Quad (5 combos) $59.00 (q) Eyes to Kill Mascara - Waterproof (2 shades) $30.00 Eyes to Kill Mascara (4 shades) $30.00 Maestro Mascara (2 shades) $28.00 Soft Lash Mascara $29.00 (w) Blender Brush $49.00 Blush Brush $44.00 Concealer Brush $37.00 Designer Foundation Expert Shaping Brush $51.00 Eye Contour Brush (large) $41.00 Eye Liner Brush $25.00 Eyeshader Brush $38.00 Face Brush $56.00 Lip Brush $25.00

N Givenchy Le Makeup (Parfums Givenchy, Inc.)

(l) Eyebrow Show Pencil (3 shades) $23.00 Mister Eyebrow Fixing Pencil No 1 Natural Fix $23.00 (o) Magic Khol Eye Liner Pencil (2 shades) $22.50 Parad’eyes Fluid Eye Liner (3 shades) $30.00 (p) Le Prisme Eye Quad $56.00 Prisme Again! Eye Shadow Quartet (3 combos) $50.00 Shadow Show (5 shades) $23.00 Shimmer’Eyes (2 quartets) $50.00 (q) Captiv’Eyes Mascara (2 shades) $30.00 Eye Fly Lash Extender Mascara (4 shades) $28.00 Lash Booster $30.00 Phenomen’Eyes (2 shades) $30.00 (r) Magic Kajal $22.50

N Guerlain (Guerlain, Inc.)

(a) Blush 4 Eclats (7 combos) $50.00 Terracotta Blush (2 shades) $41.00 (d) Les Voilettes Loose Powder (5 shades) $57.00 Meteorites Compact Powder (3 shades) .23 oz. $56.00 Terra Azzura Bronzing Powder $75.00 Terracotta Bronzing Powder (8 shades) .35 oz. $50.00 Terracotta Light Sheer Bronzing Powder (2 shades) .35 oz. $50.00 Terracotta Mineral Flawless Bronzing Powder (3 shades) .1 oz. $66.00 (e) Lingerie de Peau Invisible Skin Fusion Foundation SPF 20 (9 shades) 1 oz. $58.00 L’Or Radiance Concentrate w/Pure Gold Makeup Base 1.1 oz. $71.00 Meteorites Light-Diffusing Perfecting Primer 1 oz. $70.00 Parure Aqua Radiant Feel-Good Foundation (6 shades) 1 oz. $57.00 Parure Extreme Fluid Foundation SPF 25 (10 shades) $58.00 Rejuvenating Golden Light Compact Foundation (6 shades) $80.00 Terracotta Skin Healthy Glow Foundation (2 shades) 1 oz. $50.00 Terracotta Spray SPF 10 (2 shades) 2.7 oz. $60.00

(a) Le Prisme Blush Custom Blush (4 combos) $44.00

(g) Precious Light Rejuvenating Illuminator (3 shades) .05 oz. $49.00

(d) Prisissime Face (9 shades) $50.00 Prisme Again! Compact Powder Quartet (3 combos) $43.00

(h) Kiss Kiss Gloss Serum (8 shades) $33.00 KissKiss Gloss (12 shades) .2 oz. $32.00 Terracotta Gloss (3 shades) $30.50 Terracotta Gloss (6 shades) $31.00

(e) Matissime Foundation (4 shades) $45.00 Mister Bright (3 shades) $33.00 Mister Mat 1 fl. oz. $33.00 Photo’Perfexion Fluid Foundation (6 shades) $48.00 (g) Mister Light Instant Light Corrective Pen (5 shades) $33.00

(i) Kiss Kiss Baby SPF 10 $31.00 Kiss Kiss Lipstick Precious Colors Silky & Delicious (8 shades) 8 shades) $33.00 Kiss Kiss Strass Precious Colors (5 shades) $33.00 KissKiss Lipstick (6 shades) .12 oz. $33.00 KissKiss Strass Lipstick (3 shades)

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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2012 WOMEN’S COSMETIC DIRECTORY .12 oz. $31.00 Rouge Automatique (18 shades) .12 oz. $35.00 Rouge G de Guerlain Jewel Lipstick Compact (20 shades) .12 oz. $48.00 Rouge G de Guerlain Le Brillant Jewel Lipstick Compact (10 shades) $48.00 (j) KissKiss Liplift .11 oz. $33.00 Lip Liner Pencil (8 shades) $30.00 (o) Cream Eyeliner (3 shades) $35.00 Liquid Eyeliner (2 shades) $36.00 (p) Ecrin 4 Couleurs $59.00 Ecrin 6 Couleurs Eyeshadow Palette (4 combos) $85.00 Four-Color Eye Ombre de Nuit $59.00 Four-Color Eyeshadow Palette (2 combos) $59.00 Ombre Eclat Eyeshadow Primer .08 oz. $37.00 Ombre Eclat Mono Eyeshadow (10 shades) $37.00 (q) Le 2 de Guerlain Mascara (3 duos) $36.00 Le 2 de Guerlain Volumizing Mascara $36.00 Noir G Mascara Set $61.00 (r) Eye Brow Pencil $32.00 Eye Pencil (4 shades) $31.00 (w) Meteorites Brush $37.00 Terracotta Kabuki Bronzing Powder Brush $52.00

N La Prairie (La Prairie, Inc.)

(a) Cellular Radiance Cream Blush (4 shades) .26 oz. $70.00 Cellular Treatment Powder Blush (6 shades) .13 oz. $55.00 (d) Cellular Treatment Bronzing Powder .47 oz. $60.00 Cellular Treatment Illuminating Face Powder (2 shades) $65.00 Cellular Treatment Loose Powder (2 shades) 2.35 oz. $90.00 (e) Anti-Aging Foundation, a cellular emulsion SPF 15 (8 shades) .47 oz. $105.00 Anti-Aging Hydra Tint SPF 20 (4 shades) $100.00 Cellular Treatment Foundation - Powder Finish (6 shades) .5 oz. $85.00 Cellular Treatment Foundation - Satin SPF 15 (5 shades) 1 oz. $70.00 Skin Caviar Concealer-Foundation SPF 15 (.07 oz. concealer/1 oz. foundation) (12 shades) $195.00 (g) Anti-Aging Concealer SPF 20 - Face - Eyes (4 shades) $75.00 Cellular Treatment Gold Illusion Line Filler 1 oz. $165.00 Cellular Treatment Rose Illusion Line Filler 1 oz. $136.00 Light Fantastic Cellular ConcealingBrightening Eye Treatment (4 .15 oz. $70.00 (h) Cellular Lip Colour Effects (12 shades) .25 oz. $40.00 (i) Cellular Luxe Lip Colour (33 shades) .12 oz. $55.00 Cellular Luxe Lip Enhancer .12 oz. $50.00 (j) Luxe Lip Definer $50.00 (k) Luxe Lip Liner Automatique (8 shades) .01 oz. $50.00 (l) Luxe Brow Liner Automatique (6 shades) .01 oz. $50.00

(o) Luxe Eye Liner Automatique (6 shades) .01 oz. $50.00 (p) Cellular Treatment Eye Colour (12 shades) .05 oz. $45.00 Cellular Treatment Eye Colour Ensemble (2 quads) .17 oz. $70.00 Luxe Eye Definer $50.00 (q) Cellular Treatment Mascara - Instant Build .34 oz. $40.00 Cellular Treatment Mascara - Instant Curl .34 oz. $40.00 (w) Art of the Eye Brush Collection $125.00 Eyeliner Brush $28.00 Lip Brush $28.00 Professional Concealer Brush $30.00

N Lancome (Lancome Paris)

(a) Blush Subtil Delicate Oil Free Powder Blush (14 shades) .18 oz. $30.00 Blush Subtil Palette $42.00 Blush Subtil Sheer Delicate Oil-Free Powder Blush (2 shades) .14 oz. $30.00 Blush Subtil Shimmer Delicate Oil-Free Powder Blush (5 shades) .18 oz. $30.00 (d) Absolue Powder Radiant Smoothing Powder (6 shades) $56.00 Star Bronzer Long Lasting Bronzing Powder (6 shades) $35.00 Tropiques Minerale Smoothing Loose Bronzer (3 shades) $39.50 (e) Absolu BX Makeup SPF 18 (17 shades) $60.00 Absolue Replenishing Cream Makeup SPF 20 (10 shades) 1.18 fl. oz. $60.00 Ageless Minerael w/White Sapphire Complex Perfecting & Correcting $36.00 Ageless Minerale w/White Sapphire Complex Foundation & Powder (11 shades) $42.00 Ageless Minerale w/White Sapphire Complex Powder $36.00 Bienfait Multi-Vital Teinte High Potency Tinted Moisturizer SPF 30 (4 shades) $45.00 Dual Finish Fragrance Free Versatile Powder Makeup (8 shades) .62 oz. $36.50 Dual Finish Versatile Powder Makeup (28 shades) .67 oz. $36.50 Eclat Miracle Makeup Base $37.00 Imanance (4 shades) SPF 15 1.7 fl. oz. $50.00 La Base Pro Perfecting Makeup Primer $42.00 Oscillation Powerfoundation Micro-Vibrating Polishing Mineral Makeup SPF 21 (12 shades) $48.00 Oscillation Powerfoundation SPF 21 (9 shades) $48.00 Photogenic Lumessence Compact LightMastering Line Smoothing $44.00 Renergie Eclat Multi-Lift (4 shades) $75.00 Renergie Lift Makeup Lifting-Radiance SPF 20 (19 shades) 1 fl. oz. $44.00 Teint Idole Fresh Wear 18 Hour Shine-Free Makeup SPF 15 Sunscreen (17 shades) $34.00 Teint Idole Ultra 24H SPF 15 (28 shades) $44.00 Teint Miracle Lit-From-Within Makeup (20 shades) $39.00 Teinte Idole Ultra Enduringly Divine & Comfortable Makeup (18 shades) 1 fl. oz. $42.00

(f) Bi-Facil Double-Action Eye Makeup Remover 4.2 fl. oz. $27.00 Effacil Gentle Eye Makeup Remover 4.2 fl. oz. $27.00 (g) Effacernes Waterproof Protective Undereye Concealer (10 shades) $29.50 Maquicomplet Complete Coverage Concealer (11 shades) .25 oz. $29.50 Teint Miracle Instant Retouch Pen (6 shades) $29.50 (h) Color Fever Gloss Sensual Vibrant Lipshine (25 shades) $26.00 Color Fever Plumper Plumping Vibrant Lipshine (5 shades) $29.00 Juicy Tubes 100% Natural Origin Ultra Shiny Lip Gloss (4 shades) $15.00 Juicy Tubes Jelly Ultra Shiny Lip Gloss (8 shades) $18.00 La Laque Fever Argentine Tango (4 shades) $26.50 La Laque Fever Ultimate Lasting Full Color LIpshine (17 shades) $26.50 L’Absolu Creme de Brillance (8 shades) $29.50 (i) Color Design Sensational Effects Lipcolour (43 shades) $22.00 L’Absolu Nu Replenishing & Enhancing Lipcolor (16 shades) $29.50 L’Absolu Rouge la Base Revitalizing Lip Treatment $29.50 L’Absolu Rouge SPF 12 (46 shades) $29.50 Rouge in Love (21 shades) $25.00 (j) Color Design Hydra-Balm (3 shades) $22.00 (k) Le Crayon Lip Contour (10 shades) $23.50 Le Lipstique LipColouring Stick with Brush (18 shades) $24.50 (l) Le Crayon Poudre Powder Pencil for the Brows (7 shades) $25.50 Modele Sourcils Brow Groomer (4 shades) $24.00 (o) Artliner Precision Point EyeLiner (9 shades) $29.50 Artliner Waterproof Precision Point Eyeliner (2 shades) $29.50 Le Crayon Khol Eyeliner (7 shades) $25.50 Le Stylo Waterproof Long Lasting Eyeliner (6 shades) $25.50 Liner Design Longwear Calligraphy Gel Eyeliner (10 shades) $24.50 (p) Aquatique Waterproof EyeColour Base $25.50 Color Design Eye-Brightening All-in-One 5 Shadow & Liner Palette (22 $49.00 Color Design Sensational Effect Eye Shadow Quad (2 combos) $43.00 Color Design Sensational Effects Eye Shadow (70 shades) $18.00 (q) Cils Booster XL Super-Enhancing Mascara Base $23.00 Definicils High Definition Mascara (5 shades) $26.00 Definicils Precious Cells (2 shades) $29.50 Definicils Pro High Definition Curved Brush Mascara (3 shades) $26.00 Definicils Waterproof High Definition Mascara (2 shades) $26.00 Hypnose Custom Volume Mascara (3 shades) $26.00 Hypnose Doll Lashes $26.00 Hypnose Drama Instant Full Body Volume Mascara $26.00 Hypnose Drama Waterproof $26.00 Hypnose Waterproof Custom Volume

Mascara (2 shades) $26.00 L’Extreme Instant Extensions Lengthening Mascara (2 shades) $26.00 L’Extreme Waterproof Instant Extensions Lengthening Mascara (2 shades) $26.00 Oscillation Intensity Vibrating, Intensifying Power Mascara $35.00 Oscillation Mascara $35.00 Oscillation PowerBooster Mascara $39.50 Oscillation Water-Resistant Mascara $35.00 Virtuose Black Carat Mascara $26.00 (t) Vernis in Love (20 shades) $15.00 (w) All Over Powder Brush #20 $56.50 Angle Shadow Brush #13 $27.50 Blending Shadow Brush #17 $29.50 Blending Tip Brush #16 $25.50 Cheek Brush #6 $43.00 Concealer Brush #8 $27.50 Dual End Liner & Shadow Brush #18 $32.50 Foundation Brush #2 $35.50 Highlighting Brush #3 $27.50 La Tweezer Precise $32.00 Large Shadow Brush #11 $29.50 Le Curler $23.00 Les Essentiels de Maquillage Makeup Sponge & Puff $17.00 Mineral Powder Foundation Brush $37.50 Petit Precision Cheek Brush #21 $28.50 Powder Brush #1 $48.00 Precision Cheek Brush #7 $48.50 Precision Shadow Brush #12 $26.50 Retractable Lip Brush #9 $26.50 Smudger Brush #10 $25.50 Tropiques Minerale All Over Magic Bronzing Brush $33.00

N L’Oreal Paris

(L’Oreal USA - L’Oreal Cosm./Frag. Div.) (a) Studio Secrets Professional The One Sweep Sculpting Blush $12.95 True Match Naturale Gentle Mineral Blush $15.95 True Match Super-Blendable Blush $10.95 (d) Translucide Loose Powder .5 oz. $11.79 True Match Naturale All-Over Mineral Glow $15.25 True Match Naturale Soft-Focus Mineral Finish $15.25 True Match Super-Blendable Powder $10.95 (e) Infallible Never Fail Liquid Makeup $14.29 Studio Secrets Professional Magic Smooth Souffle Makeup $15.95 True Match Liquid Makeup $10.95 True Match Naturale Mineral Foundation $15.25 True Match Super-Blendable Makeup (24 shades) $10.95 Visible Lift Line-Minimizing & ToneEnhancing Makeup (12 shades) 1.25 fl. oz. $12.29 Visible Lift Serum Absolute $12.48 Visible Lift Smooth Absolute $15.95 (f) Clean Artiste Waterproof & Long-Wearing Eye Makeup Remover $6.99 Clean Artiste Eye Makeup Remover $6.99 Clean Artiste Makeup Corrector Pen $10.95 (g) Infallible Never Fail Concealer $10.28 True Match Naturale Concealer $11.99 True Match Super-Blendable Concealer $8.95

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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(h) Colour Juice Sheer Juicy Lip Gloss (20 shades) $8.48 Colour Riche Le Gloss $7.95 Infallible Never Fail Lipgloss 8 HR $9.99 Infallible Never Fail Plumping Gloss 8 HR $9.99 (i) Colour Riche Anti-Aging Serum Lipcolour $9.99 Colour Riche Nurturing & Protective Lipcolour $8.95 Endless 8-Hour Comfortable Lipcolour (24 shades) .11 oz. $9.99 Infallible Le Rouge $9.99 Infallible Never Fail Lip Colour Stars Collection $9.99 Infallible Never Fail Lipcolour Compact $11.99 (j) Colour Riche Lip Liner $8.48 Infallible Never Fail Lip Liner $8.99 Studio Secrets Professional Color Correcting Primers (Green, Peach, Pink) $12.99 Studio Secrets Professional Magic Perfecting Base $12.99 (l) Brow Stylist Professional $9.95 (o) Double Extend Eye Illuminator Eyeliner $8.95 Extra-Intense Carbon Black Eyeliner $8.49 Extra-Intense Liquid Pencil Eyeliner $8.49 Infallible Never Fail Eyeliner $8.48 Infallible Never Fail Eyeliner (Carbon Black & Waterproof) $8.48 Le Khol Duo Shadow + Liner .16 oz. $10.95 Lineur Intense Defining Liquid Liner (Brush Tip) (+ Carbon Black) .24 fl. oz. $8.48 Lineur Intense Defining Liquid Liner (Felt Tip) (+ Carbon Black) $8.48 Pencil Perfect Self-Advancing Eyeliner (+ Carbon Black) .01 oz. $8.48 Telescopic Liquid Eyeliner (+ Carbon Black) $9.48 Telescopic Waterproof Eyeliner $9.49 True Match Naturale Eyeliner $9.95 Voluminous Eyeliner Mistake-Proof Marker $7.29 Wear Infinite Long-Lasting Powder Eye Liner Waterproof (5 shades) $8.48 (p) De-Crease Eyelilner Base .08 oz. $8.48 Le Khol Duo Shadow + Liner .16 oz. $10.95 Studio Secrets Professional Color Smokes Quad $7.15 Studio Secrets Professional The One Sweep Eye Shadow $9.95 Studio Secrets Professional The One Sweep Smoky Eye Shadow $9.95 (q) 24-Hr Lash Boosting Power Serum Kit $24.99 Double Extend Beauty Tubes Mascara $10.95 Double Extend Eye Illuminator Mascara $10.95 Double Extend Lash Boosting Mascara $12.99 Double Extend Lash Boosting Serum $14.95 Double Extend Mascara (Regular, Waterproof, & Carbon Black) $10.95 Extra-Volume Collagen Mascara $7.95 Telescopic Explosion Mascara $9.49 Telescopic Mascara (Regular, Carbon Black) $9.48 Voluminous Full Definition Mascara (Carbon Black) $5.54 Voluminous Million Lashes $8.95

Voluminous Million Lashes Carbon Black Mascara $8.95 Voluminous Million Lashes Waterproof Mascara $8.95 Voluminous Volume Building Mascara (Regular, Waterproof, Curved Brush) .28 fl. oz. $7.25

.35 oz. $33.00 Mineralize Satin Finish SPF 15 Foundation (18 shades) 1 fl. oz. $30.00 Mineralize SPF 15 Foundation/Loose (9 shades) .3 oz. $30.00 Prep + Prime BB Beauty Balm SPF 35 30 ml. $30.00 Prep + Prime Face Protect SPF 50 1 fl. oz. $30.00 Prep + Prime Highlighter .12 fl. oz. $23.00 Prep + Prime Line Filler .5 oz. $20.00 Prep + Prime Moisture Infusion 50 ml. $40.00 Prep + Prime Skin 1 fl. oz. $28.00 Prep + Prime Skin Fortified Skin Enhancer 1 fl. oz. $30.00 Pro Longwear SPF 10 Foundation (16 shades) 1 fl. oz. $30.00 Select SPF 15 (19 shades) 1 fl. oz. $27.00 Studio Fix Fluid SPF 15 (30 shades) 1 fl. oz. $27.00 Studio Fix Powder Plus Foundatiion (33 shades) .52 oz. $27.00 Studio Moisture Tint SPF 15 (5 shades) 1.3 fl. oz. $30.00 Studio Sculpt SPF 15 Foundation (23 shades) 1.3 fl. oz. $30.00 Studio Tech (27 shades) .35 oz. $30.00

(r) Le Kohl Smooth Defining Eyeliner (+ Carbon Black) .06 oz. $8.48 (t) PRO Manicure $4.99 (w) Dual Sharpener w/Clear Cover $2.12

N L’Oreal Paris HIP: High Intensity Pigments (L’Oreal USA - L’Oreal Cosm./Frag. Div.)

(o) Studio Secrets Professional Chrome Eyeliner $10.00 Studio Secrets Professional Color Truth Eyeliner $8.79 (p) Studio Secrets Professional Shadow Duos (Metallic, Matte, Bright, Velvet, Crystal) $8.00 Studio Secrets Professional Shocking Shadow Pigments $12.00

N MAC

(MAC Cosmetics) (a) Casual Colour (7 shades) .43 fl. oz. $20.00 Cremeblend Blush (6 shades) .19 oz. $20.00 Cremeblend Blush Pro Palette .19 oz. $17.00 Hey, Sailor! Powder Blush .21 oz. $21.00 Mineralize Blush (9 shades) .1 oz. $23.50 Powder Blush (41 shades) .21 oz. $20.00 Powder Blush/Pro Palette Refill Pan (41 shades) .21 oz. $17.00 Shop Mac Cremeblend Blush .19 oz. $20.00 (d) Blot Powder/Pressed (5 shades) .42 oz. $23.00 Bronzing Powder (4 shades) .35 oz. $23.00 Hey, Sailor! Bronzing Powder (2 shades) .35 oz. $24.00 Hey, Sailor! Pro Longwear Bronzing Powder (2 shades) .42 oz. $28.00 In the Abstract Highlighter .31 oz. $38.00 Iridescent Powder - Loose (2 shades) .42 oz. $23.00 Mac & Marcel Wanders Sheer Mystery Powder .28 oz. $60.00 Magically Cool Liquid Powder (3 shades) $30.00 Mineralize Skinfinish (10 shades) .35 oz. $29.00 Mineralize Skinfinish Natural (2 shades) .35 oz. $29.00 Optical Bronzer .31 oz. $38.00 Powder to the People .35 oz. $38.00 Prep + Prime Transparent Finishing Powder .28 oz. $23.00 Select Sheer/Loose Powders (10 shades) .28 oz. $23.00 Select Sheer/Pressed Powders (16 shades) .42 oz. $23.00 Studio Careblend/Pressed Powder (8 shades) .35 oz. $23.00 (e) Face and Body Foundation (13 shades) 4 oz. $33.00 Matchmaker SPF 15 Foundation (14 shades) 1.18 fl. oz. $33.00 Matte .75 oz. $19.00 Mineralize Foundation SPF 15 (23 shades)

(f) Gentle Off Eye and Lip Makeup Remover $19.00 (g) Mineralize Concealer (15 shades) 5 ml. $19.00 Prep + Prime Skin Brightening Serum 1.1 fl. oz. $40.00 Prep + Prime Skin Refined Zone .05 fl. oz. $20.00 Prep + Prime Skin Smoother .35 oz. $40.00 Pro Longwear Concealer (15 shades) .3 fl. oz. $17.00 Select Cover-Up (14 shades) .33 oz. $17.00 Select Moisturecover (17 shades) .17 oz. $17.00 Studio Finish Concealer SPF 35 (14 shades) .24 oz. $17.00 Studio Sculpt Concealer (15 shades) .19 oz. $17.00 (h) Clear Lipglass .5 oz. $14.50 Cremesheen Glass (15 shades) .09 oz. $19.50 Dazzleglass (17 shades) .06 oz. $19.50 Hey, Sailor! Lipglass (42 shades) .17 oz. $14.50 LustreGlass (16 shades) .17 oz. $14.50 Mac & Marcel Wanders Lip Gloss (3 shades) .09 oz. $22.50 Plushglass (14 shades) .14 fl. oz. $19.50 Pro Longwear Gloss Coat (2 shades) .14 oz. $14.50 Pro Longwear Lipglass (9 shades) .06 oz. $19.50 Sheen Supreme Lipglass (11 shades) $19.00 Tinted Lipglass (38 shades) .17 oz. $14.50 Viva Glam Lipglass .17 oz. $14.50 (i) Casual Colour (7 shades) .43 fl. oz. $20.00 Hey, Sailor! Lipstick (4 shades) .1 oz. $15.50 Lipstick (147 shades) .1 oz. $14.50 Pro Longwear Lipcolour (10 shades) .28 oz. $22.00 Pro Longwear Lipcreme (12 shades) .12 oz. $17.00 Pro Longwear Lustre Lipcolour (7 shades) .28 oz. $22.00

Ruffian Lipstick (3 shades) .1 oz. $14.50 Sheen Supreme Lipstick (14 shades) .12 oz. $14.50 Shop Mac Kissable Lipcolour .17 oz. $19.00 Viva Glam Lipstick (7 shades) 3 gr. $14.50 (j) Hey, Sailor! Suntints SPF 20 Liquid Lip Balm (3 shades) .33 fl. oz. $16.00 Lip Conditioner (tube) .5 fl. oz. $15.00 Lip Conditioner SPF 15 .5 fl. oz. $15.00 Lip Conditioner Stick SPF 15 .16 oz. $15.00 Prep + Prime Lip 1.7 gr. $15.00 (k) Cremestick Liner (12 shades) .009 oz. $14.50 Hey, Sailor! Pro Longwear Lip Pencil (3 shades) .04 oz. $19.00 Lip Pencil (26 shades) .05 oz. $14.00 Pro Longwear Lip Pencil (10 shades) .04 oz. $18.00 (l) Brow Finisher $15.00 Brow Set (4 shades) .28 oz. $15.00 Penultimate Brow Marker . $18.50 (n) Duo Adhesive .5 oz. $8.00 Lashes (18 varieties) $15.00 (o) Fluidline (6 shades) .1 oz. $15.00 Liquid Eye Liner .084 oz. $18.50 Liquidlast Liner (8 shades) .084 oz. $18.50 Pearlglide Intense Eye Liner (7 shades) .04 oz. $15.00 Penultimate Eye Liner .03 oz. $18.50 Shade & Smoke Shadow/Liner (4 duos) .03 oz. $22.00 Superlick Liquid Eye Liner (9 shades) .06 fl. oz. $18.50 Technakohl Liner (13 shades) .012 oz. $15.00 (p) Chenman Mineralize Eye Shadow Duo .1 oz. $20.00 Chenman Pigment .15 oz. $20.00 Cream Colour Base (8 shades) .12 oz. $17.50 Extra Dimension Eye Shadow (4 shades) .07 oz. $20.00 Eye Shadow (152 shades) .05 oz. $15.00 Eye Shadow/Pro Palette Refill Pan (145 shades) .05 oz. $11.50 Hey, Sailor! Eye Shadow (5 shades) .05 oz. $16.00 Hey, Sailor! Pigment (2 shades) .15 oz. $21.00 Metal-X Cream Shadow (9 shades) .08 oz. $20.00 Mineralize Eye Shadow (11 shades) .07 oz. $20.50 Mineralize Eye Shadow Duo (12 shades) .08 oz. $20.00 Paint Pot (9 shades) .17 fl. oz. $17.50 Paints (6 shades) .23 oz. $17.50 Pigment (24 shades) .15 oz. $20.00 Prep + Prime Eye (3 shades) .17 oz. $17.00 Prep + Prime Vibrancy Eye .5 fl. oz. $30.00 Pro Longwear Eye Shadow (16 shades) .11 oz. $20.00 Street Life Art Eye Shadow .31 oz. $38.00 (q) Extended Play Lash 5.6 gr. $15.00 False Lashes .28 oz. $19.00 False Lashes Extreme Black .28 oz. $19.00 Haute & Naughty Lash .31 oz. $19.00 Mac & Marcel Wanders False Lashes Mascara .28 oz. $19.00 Opulash .38 oz. $15.00 Opulash Optimum Black .38 oz. $15.00 Plush Lash (2 shades) .31 oz. $15.00

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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2012 WOMEN’S COSMETIC DIRECTORY Prep + Prime Future Length Lash Serum .5 fl. oz. $30.00 Prep + Prime Lash .35 oz. $15.00 Splashproof Lash .31 oz. $15.00 Studio Fix Boldblack Lash .24 oz. $15.00 Studio Fix Lash .24 oz. $15.00 Zoom Fast Black Lash .31 oz. $15.00 Zoom Lash (2 shades) .28 oz. $15.00 (r) Eye Brows .003 oz. $15.00 Eye Kohl Pencil (13 shades) .05 oz. $15.00 Eye Pencil (3 shades) .05 oz. $14.00 Hey, Sailor! Powerpoint Eye Pencil (3 shades) .04 oz. $16.00 Kohl Power Eye Pencil .05 oz. $15.00 Powerpoint Eye Pencil (14 shades) .04 oz. $15.00 (t) Chenman Nail Lacquer .34 oz. $16.00 Cook Mac Nail Lacquer (3 shades) .34 fl. oz. $16.00 Hey, Sailor Nail Lacquer (2 shades) .34 fl. oz. $17.00 Nail Lacquer (11 shades) .34 oz. $16.00 Ruffian Manicure $35.00 (u) OverLacquer .34 oz. $16.00 (w) Angled Brow Brush $19.50 Blending Brush $22.50 Blush Brush $34.00 Brush Cleanser $13.00 Buffer Brush $49.50 Concealer Brush #194 $22.50 Duo Fibre Blending Brush $30.00 Eye Shader Brush #239 $24.50 Eyeliner Brush $18.00 Flat Definer Brush $22.50 Fluff Brush $22.50 Foundation Brush $33.00 Large Angled Contour Brush $34.00 Large Fluff Brush $30.00 Large Powder Brush #134 $52.00 Large Powder Brush #150 $42.00 Large Shader Brush #249 $30.00 Larger Shader Brush #252 $30.00 Lash Brush $13.00 Lip Brush $19.50 Medium Angled Shading Brush $24.50 Mini Shader Brush $19.50 Pencil Brush $24.50 Powder/Blush Brush $34.00 Precise Eye Liner Brush #210 $18.00 Retractable Lip Brush $22.50 Shader Brush $24.50 Short Shader Brush 214 $24.50 Small Angle Brush #263 $18.00 Small Angle Brush #266 $19.50 Small Contour Brush $34.00 Small Duo Fibre Face Brush $34.00 Small Shader Brush $18.00 Square Foundation Brush $33.00 Tapered Blending Brush #222, #224 $30.00 Tapered Face Brush #138 $52.00

N mark.

(Avon Products, Inc.) (a) Good Glowing Custom Pick Powder Blush (5 shades) .18 oz. $8.00 Good Glowing Mosaic Blush Custom Color Palette (2 shades) $8.00 Just Pinched Instant Blush Tint (6 shades) .14 oz. $8.00 (d) Bronze Pro Bronzing Powder (3 shades) $12.50

Glowdacious Illuminating Powder (3 shades) $13.00 Matte-Nificent Oil-Absorbing Powder (4 shades) .176 oz. $14.00 (e) Get a Tint Tinted Moisturizer Lotion SPF 15 (4 shades) $12.00 Get Bright Hook Up Highlighter (4 shades) $6.50 Min-A-Real Cream-To-Powder Foundation w/Mineral Pigments (8 shades) $18.00 Powder Buff Natural Skin Foundation (8 shades) $14.00 Primed for Perfection Face Primer $10.00 (g) Conceal for Real Long-Lasting Hook Up Conceal (4 shades) $6.50 Good Riddance Hook Up Concealer (4 shades) $6.50 Save the Day Anti-Acne Concealer Stick $9.00 (h) Gloss Gorgeous Stay On Lip Stain (4 shades) $11.00 Glow Baby Glow Hook Up Lip Gloss (13 shades) .12 oz. $6.50 Glow Baby Glow Luxe Hook Up Lip Gloss (4 shades) .12 oz. $6.50 Glow Baby Glow Super Color Hook Up Lip Gloss .12 oz. $6.50 Juice Gems Squeeze on Lip Gloss (10 shades) .5 fl. oz. $7.50 Pro Gloss Hook Up Plumping Lip Shine $6.50 (i) Lipclick Full Color Lipstick (12 shades) $11.00 (j) Totally Balmed SPF 15 Tinted Lip Balm (4 shades) $8.00 (l) Brow Factor Hook Up Brow Gel $6.50 (m) Get Bright Hook Up Highlighter (4 shades) $6.50 (o) Get in Line Hook Up Liquid Waterproof Eyeliner (4 shades) $6.50 Keep It Going Longwear Eyeliner & Eyeshadow (5 shades) $11.00 Metalliner Hook Up Eye Glam (3 shades) $6.50 Mini Mark It Stick Hook Up Stick for Eyes (8 shades) $6.50 No Place to Run Longwear Eyeliner (8 shades) $9.00 On the Edge Hook Up Liquid Eyeliner (2 shades) .08 oz. $6.50 What a Line Felt Tip Eyeliner (4 shades) $10.00 (p) I-Mark Custom Pick Eye Shadow (28 shades) $6.00 Keep It Going Longwear Eyeliner & Eyeshadow (5 shades) $11.00 On the Dot Eye Color Compact $16.00 Please Hold Eye Primer (2 shades) $8.00 Snap To It Mini Custom Color Palette $5.50 Touch & Glow Shimmer Cream Cubes All Over Face Palette $16.00 (q) Lash All You Want High-Volume Mascara $10.00 Scanda-Lash Hook Up Thickening Mascara (4 shades) .12 oz. $6.50 (w) All Over Eyeshadow Brush $8.00 Angled Contour Eyeshadow Brush $8.00 Angled Contour Face Brush $10.00 Blush & Bronzer Brush $8.00 Concealer Brush $7.00 Eye Shadow Brush $7.00 Flat Eyeliner Brush $7.00

Foundation Brush $8.00 Go With the Pro Mark Mini Brush Kit $16.00 Hook Up Connector $0.50 Hook Up Eyeliner Brush $6.50 Just Tweeing Hook-Up Tweezer $6.50 Kabuki Brush $7.00 Make Me Lash Eyelash Curler $7.00 Pencil Sharpener $3.00 Powder Brush $10.00

N Maybelline New York (Maybelline, Inc.)

(a) Dream Bouncy Blush (10 shades) $7.99 Fit Me! Blush $5.51 (d) Dream Matte Powder (4 shades) $8.23 Fit Me! Bronzer $5.51 Fit Me! Powder $7.99 Instant Age Rewind Protector Finishing Powder (6 shades) $9.25 Mineral Power Finishing Veil Powder (3 pressed powder shades, 1 $9.75 (e) Dream Fresh BB Cream (5 shades) $8.99 Dream Liquid Mousse Foundation (12 shades) $9.79 Dream Matte Mousse Foundation (16 shades) $9.79 Dream Nude Airfoam $10.99 Fit Me! Foundation $7.99 Instant Age Rewind Eraser Treatment Makeup SPF 18 (12 shades) $12.99 Instant Age Rewind Primer Skin Transformer $9.99 Instant Age Rewind Radiant Firming Makeup SPF 18 (12 shades) $9.99 (f) 100% Oil-Free Eye Makeup Remover $4.65 Expert Eyes 100% Oil Free Makeup Remover Pads $6.98 (g) Cover Stick (8 shades) .14 oz. $5.82 Dream Lumi Touch Highlighting Concealer (6 shades) $7.99 Fit Me! Concealer $6.49 Instant Age Rewind Dark Circle Concealer $9.99 (h) iSuperstay 10 Hr Lip Gloss (10 shades) $8.99 Shine Senational Lip Gloss (18 shades) $5.99 (i) Color Sensational High Shine Lipcolor $7.49 Color Sensational Lipstick (48 shades) $7.49 iSuperstay 14 Hr Lip Stick (20 shades) $8.99 Superstay Lipcolor (30 shades) $9.99 (j) Color Sensational Lip Liner (10 shades) $6.49 (l) Ultra-Brow Brush-On Color (2 shades) .15 oz. $5.98 (o) Define-A-Line Eyeliner (8 shades) $5.82 Expert Eyes Twin Brow & Eye Pencil (5shades) $3.45 Eye Studio Master Drama $7.99 Eyestudio Master Precise Ink Pen Eyeliner $7.99 Lasting Drama Gel Eyeliner (4 shades) $9.99 Line Express Eyeliner (6 shades) $5.95 Line Stylist (5 shades) $7.25 Ultra Liner Waterproof (2 shades) $7.10 Unstoppable Eyeliner (6 shades) $7.23 (p) Color Pearls Marbleized Eyeshadow (10 shades) $6.99 Color Plush Silk Eyeshadow (12 shades) $9.99

Expert Wear Eye Shadow - Singles (20 shades) .13 oz. $3.75; Expert Wear Eye Shadow Collection - Duos (8 shades/kits) $4.50 Expert Wear Eye Shadow Collection - Quads (14 shades) .22 oz. $6.25 Expert Wear Eye Shadow Collection - Trios (6 shades) $5.50 ExpertWear Luminous Lights Eyeshadow Collection (4 shades) $6.25 Eye Studio Color Explosion Eyeshadow (5 shades) $10.99 Eyestudio Color Tatoo 24 Hr Cream Gel Shadow (10 shades) $6.99 (q) Define-A-Lash Lengthening Mascara (2 shades) $8.25 Define-A-Lash Lengthening Waterproof Mascara (2 shades) $8.25 Define-A-Lash Volume Mascara $8.25 Define-A-Lash Volume Waterproof Mascara $8.25 Falsies Flared $7.77 Full ‘n Soft Washable $7.77 Full ‘n Soft Waterproof $7.77 Great Lash Big Mascara (3 shades) $6.40 Great Lash Washable Mascara (7 shades) .5 oz. $6.40 Great Lash Waterproof Mascara (4 shades) .43 oz. $6.40 Illegal Length Fiber Extensions Mascara (3 shades) $8.95 Lash Discovery Washable Mascara $7.77 Lash Discovery Waterproof Mascara $7.77 Lash Stiletto Ultimate Length Mascara (2 shades) $8.95 Lash Stiletto Voluptuous Mascara (2 shades) $8.95 Lash Stiletto Voluptuous Waterproof Mascara $8.95 The Colossal Volum’ Express Mascara (3 shades) $7.77 The Colossal Volum’ Express Waterproof Mascara (2 shades) $7.77 Volum’ Express Curved Brush $7.77 Volum’ Express Washable Mascara (2 shades) .34 oz. $7.77 Volum’ Express Waterproof Mascara (2 shades) .34 oz. $7.77 Volum’Express the Mega Plush Mascara (5 shades) $7.77 XXL Pro 24-Hr Bold Mascara $9.40 XXL Pro Curl Mascara $9.40 XXL Pro Curl Waterproof Mascara $9.40 XXL Pro Extensions Mascara $9.40 XXL Pro Extensions Water Proof Mascara $9.40 XXL Pro Volume Mascara $9.40 XXL Pro Volume Waterproof Mascara $9.40 (t) Colorshow Nail Lacquer (40 shades) $3.99 (w) Expert Tips Slant Tip Tweezer $4.98 Expert Tools Angled Defining Brush $5.50 Expert Tools Blush Brush $5.50 Expert Tools Brush ‘N Comb $4.50 Expert Tools Eye Shadow Brush $4.98 Expert Tools Eyelash Curler $5.50 Expert Tools Face Brush $8.99 Expert Tools Lip Brush $7.15

N New York Color (Coty US LLC)

(a) Cheek Glow Single Pan Blush (6 shades) .28 oz. $2.99 Color Wheel Mosaic Face Powder (4 shades)

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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.32 oz. $4.99 Smooth Skin Bronzing Face Powder .33 oz. $2.99 (d) Smooth Skin Pressed Face Powder (3 shades) .33 oz. $2.99 (e) Smooth Skin Liquid Makeup (6 shades) 1 fl. oz. $2.99 (f) In a NY Color Minute Makeup Remover 2.3 fl. oz. $3.99 (g) Cover Stick (5 shades) .08 oz. $1.99 (h) Kiss Gloss (10 shades) .31 fl. oz. $2.99 Lippin’ Large Lip Plumper (6 shades) .55 fl. oz. $3.99 Liquid Lipshine (12 shades) .25 fl. oz. $2.49 Smooth Proof Long Wearing Lip Color (10 shades) .135 fl. oz. $4.99 (i) Ultra Last Lip Wear (20 shades) .11 oz. $1.99 Ultra Moist Lip Wear (10 shades) .11 oz. $0.99 (k) Automatic Lip Pencil (2 shades) .009 oz. $2.99 (n) Self Adhesive Eyelashes (3 styles) $1.99 (o) Liquid Eyeliner (2 shades) .17 fl. oz. $2.99 (p) City Duet Blendable Brights (5 shades) .07 oz. $2.99 Individual Eyes (6 shades): Shadow .056 oz./Primer .051 oz./Highlighter .051 oz. $4.99 Metro Quartet Eyeshadow (5 shades) .12 oz. $3.99 Sparkle Eye Dust (6 shades) .1 oz. $3.99 (q) Curling Mascara (2 shades) .37 oz. $2.99 Lash Precise Defining Mascara (2 shades) .31 fl. oz. $4.99 Lengthening Mascara .27 oz. $1.99 Maximum Boost Volumizing Mascara (2 shades) .32 fl. oz. $3.99 Waterproof Mascara .25 fl. oz. $1.99 (r) Automatic Eye Pencil (5 shades) .009 oz. $2.99 Brow & Liner Pencil (2 shades) .04 oz. $1.99 Classic 7” Brow/Eyeliner Pencil (7 shades) .04 oz. $0.99 Eyeliner Duet Pencils (7 shades) .05 oz. $1.99 Waterproof Eyeliner Pencil (7 shades) .036 oz. $3.99 (t) Long Wearing Nail Enamel (18 shades) .45 fl. oz. $0.99 Minute Quick Dry Nail Polish (24 shades) .33 fl. oz. $1.99 (u) Extra Shiny Top Coat .45 fl. oz. $0.99 (w) Brush Kit (5 brushes) $1.99 Cosmetic Sponge (3 sponges) $1.99 Dual Pencil Sharpener (1) $0.99 Eyelash Curler (1, and extra refill) $2.99 Shadow Applicator (4 applicators) $0.99 (x) Browser Brush On Brow Kit .03 oz. $3.99

N Origins

(Origins Natural Resources Inc.) (a) Brush-on Color (12 shades) .21 oz. $21.00 Pinch Your Cheeks (3 shades) .1 fl. oz. $12.00 (b) Halo Effect Instant Illuminator for Face (2 shades) .5 fl. oz. $18.00 (c) Sunny Disposition Bronzing Stick for Eyes, Cheeks & Lips .31 oz. $21.00 Sunny Disposition Powder Bronzer (2 shades) .38 oz. $21.00

(d) All and Nothing Sheer Pressed Powder for Every Skin .35 oz. $25.00 Multi-Grain Pressed Bronzer .24 oz. $21.00 (e) A Perfect World Tinted Moisturizer w/White Tea $35.00 Brighter By Nature SPF 30 Skin Tone Correcting Makeup (8 shades) $27.50 Multi-Grain Makeup (5 shades) .24 oz. $26.50 Silk Screen Refining Powder Makeup (14 shades) .38 oz. $26.50 Stay Tuned Balancing Face Makeup (18 shades) 1 fl. oz. $22.00 (g) Quick, Hide! Easy Blend Concealer (7 shades) .23 fl. oz. $15.00 (h) Liquid Lip Color (19 shades) .17 fl. oz. $15.00 Liquid Lip Shimmer (4 shades) .17 fl. oz. $15.00 Once Upon a Shine Sheer Lip Gloss (14 shades) .34 fl. oz. $15.00 (i) Flower Fusion Hydrating Lip Color w/Floral Extracts (22 shades) .14 oz. $16.50 Rain and Shine Liptint SPF 15 (14 shades) .09 oz. $15.00 Smileage Plus - Liptint 95% Organic (6 shades) $12.50 (k) Automagically Lip Lining Pencil (10 shades) .01 oz. $15.00 Matte Stick (4 shades) .09 oz. $15.00 Sheer Stick (3 shades) .09 oz. $15.00 Shimmer Stick (3 shades) .09 oz. $15.00

(d) Flawless Skin Total Protection Powder SPF 15 (6 shades) .35 oz. $30.00 magic Liquid Powder $37.50 Virtual Matte Oil Control Pressed Powder (6 shades) .35 oz. $30.00 (e) All Skins Mineral Makeup 16-Hour Wear / SPF 10 (18 shades) 1 oz. $35.00 All Skins Mineral Makeup SPF 15 (18 shades) .3 oz. $35.00 AnyWear Multi-Finish Compact Foundation SPF 12 (21 shades) .47 oz. $35.00 Flawless Face Primer 1 oz. $29.50 Flawless Skin Total Protection Makeup SPF 15 (30 shades) 1 oz. $42.00 Traceless Skin Responsive Tint SPF 8 (5 shades) 1 oz. $35.00 Virtual Matte Oil Control Makeup SPF 15 (23 shades) 1 oz. $35.00 Virtual Skin Super Natural Finish SPF 10 (30 shades) 1 oz. $37.00 (g) Camouflage Cream (9 shades) .5 oz. $20.00 Flawless Skin Total Protection Concealer SPF 25 (12 shades) .11 oz. $22.00 Site Unseen Brightening Concealer SPF 15 (9 shades) .13 oz. $22.00 (h) Lip Specialist Triple Action Therapy .21 oz. $16.00 Moonbeam Reflective Gloss (12 shades) .24 oz. $18.50 PX Passionista Lip Gloss $21.00 (i) Colorscope Lipcolor (38 shades) .14 oz. $18.50

(l) Fill in the Blanks Eyebrow Enhancer (2 shades) .003 oz. $15.00 Just Browsing (2 shades) .21 fl. oz. $15.00

(k) Deluxe Lip Pencil (9 shades) .01 oz. $18.50

(m) Eye Brightening Color Stick .09 oz. $15.00 Underwear for Lids Delicate Color for Eyes (4 shades) .06 oz. $15.00 Underwear for Lids Lid Primer (4 shades) .06 oz. $15.00

(p) S/S Cool Palette $55.00 S/S Warm Palette $55.00 U-Pick Eye Color (44 shades) .06 oz. $14.00

(n) Underwear for Lashes .17 fl. oz. $15.00 (o) Automagically Eye Lining Pencil (8 shades) .01 oz. $15.00 (p) Eyeshadow (28 shades) .05 oz. $15.00 (q) Fringe Benefits Lash Loving Mascara (2 shades) .2 fl. oz. $15.00 Full Story Lush-Lash Mascara (2 shades) .27 fl. oz. $15.00 (w) Blush Brush $28.50 Brush Cleaner 3.4 fl. oz. $11.50 Concealer Brush $19.50 Lip Brush $16.50 Powder Brush $35.00 Powder Foundation Brush $22.50 (x) Beyond the Fringe $18.50

N Orlane

(Orlane, Inc.) (d) Bronzing Powder Soleil Cuivre 02 Large Compact $45.00 (e) B21 Absolute Skin Recovery Smoothing Foundation (6 shades) $70.00 Super Hydrating Tinted Moisturizing Cream (3 shades) $75.00 ((q) Volume Care Mascara $35.00 (w) Highlighter Care Brush $40.00

N Prescriptives (Prescriptives)

(a) U-Pick Cheek Color (20 shades) .18 oz. $17.50

(l) Groom Stick for Brows (4 shades) .002 oz. $19.50

(q) False Eyelashes Plush Mascara (2 shades) .35 oz. $21.00 Lash Builder Mascara Basecoat .17 oz. $18.00 Lash Envy Volumizing Mascara (2 shades) .19 oz. $21.00 (r) Deluxe Eye Pencils (6 shades) .01 oz. $19.50 Softlining Pencil $17.50 (w) Concealer Brush $19.50 Foundation Brush $32.00 Powder Brush $37.50 Round Buff Brush $32.00

N Revlon (Revlon, Inc.)

(a) ColorStay Mineral Blush (2 shades) .04 oz. $13.99 Cream Blush (2 shades) .12 oz. $9.75 Matte Powder Blush (2 shades) .18 oz. $9.79 PhotoReady Cream Blush (3 shades) .44 oz. $12.99 PhotoReady Sculpting Blush Palette (4 shades) .039 oz. $12.99 Powder Blush (7 shades) .18 oz. $9.79 (d) Age Defying w/DNA Advantage Powder (4 shades) .42 oz. $13.99 Bronzer (2 shades) .18 oz. $9.79 ColorStay Aqua Mineral Finishing Powder .35 oz. $13.99 ColorStay Aqua Mineral Makeup .35 oz. $13.99 ColorStay Mineral Finishing Powder (4 shades) .031 oz. $13.99

ColorStay Pressed Powder (6 shades) .3 oz. $9.99 Photoready Powder (3 shades) .25 oz. $12.99 (e) Age Defying Makeup w/Botafirm for Dry Skin (12 shades) 1.25 fl. oz. $13.99 Age Defying Makeup w/Botafirm for Normal/Combo Skin (12 shades) 1.25 fl. oz. $13.99 Age Defying w/DNA Advantage Cream Makeup (8 shades) 1 fl. oz. $14.99 ColorStay Makeup for Combination/Oily Skin (20 shades) 1 fl. oz. $12.99 ColorStay Makeup for Normal/Dry Skin (12 shades) 1 fl. oz. $12.99 ColorStay Whipped Creme Makeup (12 shades) .8 fl. oz. $13.99 New Complexion One-Step Compact Makeup (9 shades) .35 oz. $12.99 PhotoReady Airbrush Mousse Makeup (8 shades) 1.4 oz. $13.99 PhotoReady Compact Makeup (8 shades) .25 oz. $13.99 Photoready Makeup (12 shades) 1 fl. oz. $13.99 Photoready Translucent Finisher .25 oz. $12.99 (g) Age Defying w/DNA Advantage Concealer (4 shades) .18 fl. oz. $10.99 ColorStay Blemish Concealer (5 shades) .21 fl. oz. $9.99 ColorStay Undereye Concealer (5 shades) .04 fl. oz. $9.99 PhotoReady Concealer .11 oz. $10.99 (h) Colorburst Lipgloss (15 shades) .2 fl. oz. $7.99 ColorStay Mineral Lipglaze (12 shades) .15 fl. oz. $8.99 Super Lustrous Lipgloss (12 shades) .2 fl. oz. $6.99 (i) ColorBurst Lip Butter (20 shades) .09 oz. $7.49 Colorburst Lipstick (14 shades) .13 fl. oz. $8.99 ColorStay Overtime Lipcolor (26 shades) .07 fl. oz. $9.99 ColorStay Ultimate Liquid Lipstick (20 shades) .1 fl. oz. $10.99 Just Bitten Kissable Balm Stain (12 shades) .095 oz. $8.99 Just Bitten Lipstain by ColorStay (15 shades) / (stain: .09 oz., balm .0 5oz.) $8.99 Matte Lipstick (6 shades) .15 oz. $7.99 Moon Drops Moisture Creme Lipstick (5 shades) .15 oz. $8.99 Moon Drops Moisture Frost Lipstick (4 shades) .15 oz. $8.99 Super Lustrous Lipstick (72 shades) .15 oz. $7.99 (j) Moon Drops Moisturizing Lip Conditioner .1 oz. $8.99 PhotoReady Color Correcting Primer .91 fl. oz. $12.99 PhotoReady Eye Primer + Brightener .08 fl. oz. $9.99 PhotoReady Perfecting Primer .91 fl. oz. $12.99 (k) ColorStay Lipliner (12 shades) .01 oz. $7.99 (l) Brow Fantasy pencil (4 shades) .11 oz. $7.50 ColorStay Brow Enhancer (4 shades) .21 oz. $8.99 (o) ColorStay Creme Gel Eye Liner (4 shades) .08 oz. $9.99

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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2012 WOMEN’S COSMETIC DIRECTORY ColorStay Eyeliner (8 shades) .01 oz. $7.39 ColorStay Liquid Eye Pen (3 shades) .056 oz. $8.99 ColorStay Liquid Liner (2 shades) .08 oz. $7.39 Grow Luscious Lash Liner .04 oz. $8.99 Luxurious Color Eyeliner (4 shades) .043 oz. $9.99 (p) ColorStay Eye 16 Hour Eye Shadow Quad (16 shades) .16 oz. $7.49 ColorStay Smoky Shadow Stick (5 shades) .07 oz. $8.99 Custom Eyes Shadow & Liner (7 shades) .2 oz. $8.99 Illuminance Creme Shadow (12 shades) .12 oz. $6.50 Luxurious Color Diamond Lust Eye Shadow (5 shades) .028 oz. $4.99 Luxurious Color Perle Eye Shadow (3 shades) .08 oz. $4.99 (q) ColorStay Overtime Lengthening Mascara (3 shades) .21 fl. oz. $7.99 Custom Eyes Mascara (2 shades) .19 fl. oz. $8.99 Fabulash Mascara (3 shades) .27 fl. oz. $6.99 Fabulash Waterproof Mascara (3 shades) .27 fl. oz. $6.99 Grow Luscious Mascara (4 shades) .38 fl. oz. $7.99 Grow Luscious Mascara Waterproof (2 shades) .38 fl. oz. $7.99 Grow Luscious Plumping Mascara (3 shades) .34 fl. oz. $7.99 Grow Luscious Plumping Mascara Waterproof (3 shades) .34 fl. oz. $7.99 Lash Fantasy Total Definition Primer + Mascara (3 shades) .15 fl. oz. $8.99 Lash Fantasy Total Defnition Waterproof Primer + Mascara .15 fl. oz. $8.99 PhotoReady 3D Volume Mascara (3 shades) .34 fl. oz. $8.99 (t) Calcium Gel Nail Hardener .5 fl. oz. $7.95 ColorStay Longwear Nail Enamel (30 shades) .4 fl. oz. $7.99 Gentle Cuticle Remover $7.95 Liquid Quick Dry .5 fl. oz. $5.75 Multi Care Base + Top Coat .5 fl. oz. $5.75 Nail Enamel (64 shades) .5 fl. oz. $4.79 Post Trauma Nail Treatment .5 fl. oz. $7.95 Scented Nail Enamel (16 shades) .5 fl. oz. $4.79 Top Speed Nail Enamel (40 shades) .5 fl. oz. $5.99 (u) ColorStay Longwear Top Coat .4 fl. oz. $7.99 Extra Life Top Coat .5 oz. $5.75 Quick Dry Top Coat .5 fl. oz. $5.75 (v) ColorStay Longwear Base Coat .4 fl. oz. $7.99 Quick Dry Base Coat .5 fl. oz. $7.95 (w) Barber Shears $12.80 Blush Brush $9.99 Box o’Files $3.99 Brow Set $9.99 Callus Remover $4.99 Compact Emery Boards (10) $1.25 Compact Emery Boards (24) $2.25 Compact Emeryl Nail File $2.45 Compact Nail Clip $1.45 Compact Tweezer - Slant Tip $2.00 Compact Tweezer - Square Tip $2.00

Concealer Brush $5.99 Contour Shadow Brush $5.99 Control Grip 1/4 Jaw Cuticle Nipper $15.99 Covered Lip Brush $5.99 CrazyShine Nail Buffer $3.49 CrazyShine To Go $3.99 Crystal Nail File $7.99 Curved Blade Cuticle Scissors $9.60 Cushiion Grip Lash Curler $4.65 Cuticle Trimmer w/Cap $3.00 Designer Collection Slanted Tweezer $6.00 Designer Collection Tweezer $6.00 Designer Nail Files $1.99 Diamond Grip Slant Tip Tweezer $12.99 Double Ended Brown Brush - Premium $5.99 Double Ended Smokey Eye Brush Premium $5.99 Easy Smooth Callus Shaver w/Catcher $6.99 Expert Shapers Hard Nails $2.45 Expert Shapers Weak Nails $2.45 Expert Tweezer - Slant Tip $6.00 Expert Tweezer - Square Tip $6.00 ExtraCurl Lash Curler $6.00 File N Smooth Nail File $3.99 Foundation Brush $9.99 Full Jaw Cuticle Nipper $14.00 Half Jaw Cuticle Nipper $14.00 Heavy Duty Toenail Nipper $16.80 Kabuki Brush $9.99 Lash & Brow Groomer $4.00 Lash Curler $3.65 Magnifeye 10x Tweezing Mirror $5.99 Makeup Eraser Pen .0608 oz. $7.99 Mini Tweezer Set To Go $6.99 Nail Clip $1.80 Nail Scissor $10.40 No Pinch Mini-Curler $2.60 Pedi-Expert $9.99 Perfectweeze - Slant Tip $3.00 Perfectweeze - Square Tip $3.00 Powder Brush $9.99 Pumice Stone $3.79 Retractable Face Brush $7.99 Safety Scissors $11.20 Shape-N-Buff $3.25 Splinter Tweezer $3.00 Spotlight Eyelash Curler w/LED Technology $8.99 Spotlight Tweezer w/LED Technology $10.99 Stainless Steel Blackhead Remover $4.99 Stainless Steel Nail Groomer $4.99 Sugar Sensation Foot File $4.99 Toenail Clip $2.45 Travel Mirror Compact $4.99 True Precious Tweezer $12.99 Tweezer - Slant Tip $2.45 Ultimate Tweezer - Point Tip $9.99 Ultimate Tweezer - Slant Tip $9.99 Vision Tweezer $6.99 What a Catch Nail Clipper w/Catcher $2.99 What A Catch Toe Nail Clipper $3.49 (x) Manicure Ensemble $5.49 Starter Brush Kit $11.99; $11.99

N Rimmel London (Rimmel London)

(a) Lasting Finish Blendable Blush .15` oz. $4.97

Match Perfection Blush .52 oz. $5.99 Wake Me Up Shimmer Balm .47 oz. $4.99 (d) Natural Bronzer .49 oz. $5.17 Stay Matte Pressed Powder .49 oz. $5.17 Sunshimmer Maxi Bronzer .59 oz. $7.99 (e) BB Cream 1 fl. oz. $6.99 Clean Finish Foundation 1 fl. oz. $4.99 Clean Finish Matte Foundation 1 fl. oz.. $4.99 Fix & Primer 1 fl. oz.. $7.48 Fix & Primer Pro Primer 1 fl. oz.. $8.99 Lasting Finish 25 Hour Foundation 1 fl. oz.. $7.48 Match Perfection Foundation 1 oz. $5.99 (f) Gentle Eye Makeup Remover 4.2 fl. oz. $7.19 (g) Hide the Blemish Concealer .15 oz. $5.17 Match Perfection Concealer .23 fl. oz. $5.99 Wake Me Up Concealer .23 fl. oz. $4.99 (h) Stay Glossy .18 fl. oz. $4.99 (i) Lasting Finish Lipstick .14 fl. oz. $5.20 Lasting Finish Lipstick by Kate Moss .14 fl. oz. $5.20 Lasting Finish Lipstick by Kate Moss Collection .14 fl. oz. $5.20 Moisture Renew Lipstick .14 fl. oz. $6.61 (j) 1000 Kisses Lip Liner .04 oz. $3.34 Exaggerate Lip Liner .008 oz. $5.71 (o) Exaggerate Waterproof Eye Definer (6 shades) .01 oz. $5.70 Glam’Eyes Liquid Eyeliner .11 fl. oz. $6.00 Scandal’Eyes Gel Liner (4 shades) .07 oz. $6.99 (p) Glam’Eyes Mono Eyeshadow (12 shades) .085 oz. $3.49 Glam’Eyes Quad Eyeshadow (12 shades) .148 oz. $5.71 Glam’Eyes Trio Eyeshadow (4 shades) .148 oz. $5.17 Stir It Up Multi Eyeshadow (6 shades) .14 oz. $7.20 (q) Extra Super Lash Curved Brush Mascara .27 fl. oz. $3.33 Extra Super Lash Mascara .27 fl. oz. $3.33 Extra WOW Lash Mascara .27 fl. oz. $3.99 Glam’Eyes Lash Flirt Mascara (2 shades) .27 fl. oz. $7.25 Glam’Eyes Mascara (2 shades) .27 fl. oz. $7.25 Lash Accelerator Mascara (2 shades) .23 fl. oz. $8.99 Lash Accelerator Serum .37 fl. oz. $8.99 Lycra Lash Extender Mascara .23 fl. oz. $7.19 Scandal’Eyes Curved Alert Mascara .41 fl. oz. $6.99 Scandal’Eyes Lycra Flex Mascara (2 shades) .41 fl. oz. $6.99 Scandal’Eyes Volume Flash Mascara (2 shades) .41 fl. oz. $6.99 Scandal’Eyes Waterproof Mascara .41 fl. oz. $6.99 Sexy Curves Full Body Mascara .27 fl. oz. $7.49 Sexy Curves Mascara (2 shades) .27 fl. oz. $7.49 Sexy Curves Waterproof Mascara .27 fl. oz. $7.49 The Max Bold Curves .02 fl. oz. $7.19 The Max Volume Flash (2 shades) .27 fl. oz. $7.19 The Max Volume Flash Waterproof .27 fl. oz. $7.19

Volume Accelerator Mascara (2 shades) .23 fl. oz. $8.99 (r) Professional Eyebrow Pencil (3 shades) .05 oz. $3.33 Soft Kohl Kajal Eye Liner Pencil (9 shades) .04 oz $3.33 Spark It Up! Gleaming Eye Darkening Liner (5 shades) .098 oz $5.19 Special Eyes Precision Eye Liner Pencil (8 shades) .04 oz $3.33 (t) 60 Seconds Nail .27 fl. oz. $1.99 Lasting Finish Pro Nail Enamel .45 fl. oz. $3.99

N Sally Hansen (Coty US LLC)

(e) Airbrush Legs Spray (5 shades) 4.4 oz. $13.99 (h) Lip Blush Plumping Balm .4 oz. $9.95 Lip Inflation Tint (3 shades + Clear) .2 oz. $6.25 Lip Shimmer Plumping Balm .32 oz. $9.95 (j) Age Eraser Lip Treatment .3 oz. $9.95 Daytime Lip Recovery .06 oz. $9.95 Full & Radiant Lip Definer .1 oz. $9.95 Instant Lip Line Relaxer .26 oz. $9.95 Line Fix Lip Repair .1 oz. $9.95 Lip Inflation (Clear) .2 oz. $6.25 Lip Inflation Extreme (Clear) .22 oz. $7.95 Lip Inflation Extreme Tints (3 shades) .22 oz. $7.95 Overnight Lip Recovery .45 oz. $9.95 Peptide Line Lip Treatment .42 oz. $9.95 PM Lip Plumper .5 oz. $9.95 Vita-A Lip Line Smoother .1 oz. $4.99 Vita-B Lip Moisturizer .1 oz. $4.99 Vita-C Lip Plumper .1 oz. $4.99 Vita-E Lip Soother .1 oz. $4.99 (t) 14 Day Nail Shield (3 shades) .32 oz. $6.99 2-in-1 Nail White Pencil .03 oz . $3.49 5 Minute French Manicure Pen Kit (3 shades) .45 fl. oz. $10.25 5 Minute French Manicure White Tip Pen (2 shades) .16 fl. oz. $5.99 Advanced Hard as Nails (2 shades) .45 fl. oz. $3.49 Advanced Hard as Nails Strengthening Creme .45 fl. oz. $2.95 Color Quick Fast Dry Nail Color Pen (18 shades) .135 fl. oz. $7.95 Complete Care 4-in-1 Nail Treatment .5 fl. oz. $12.99 Complete Care Extra Moisturizing .5 fl. oz. $12.99 Complete Salon Manicure (42 shades) .05 fl. oz. $7.99 Continuous Treatment Growth .45 fl. oz. $8.99 Continuous Treatment Hardener .45 fl. oz. $8.99 Continuous Treatment Strength .45 fl. oz. $8.99 Crackle Overcoat (8 shades) .4 fl. oz. $6.95 Cuticle Massage Cream .4 oz. $5.00 Diamond Flash Top Coat $6.99 Diamond Shine Base & Top Coat $6.99 Diamond Strength Hardener $6.99 Diamond Strength Nail Color (32 shades) .45 fl. oz. $4.95 Gel Cuticle Remover .9 oz. $4.99 Gem Crush $6.95 Grow Nails Now .45 fl. oz. $6.00 Hard as Nails (Clear or Tint) .45 fl. oz. $2.99 Hard as Nails Color (38 shades)

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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.45 fl. oz. $1.99 Hard as Nails French Manicure Kit (4 shades) .45 fl. oz. $6.50 Hard as Nails Hard as Wraps .44 fl. oz. $5.00 Hard as Nails Hard as Wraps Color (3 shades) .4 fl. oz. $4.95 Hard as Nails Xtreme Wear (40 shades) .4 fl. oz. $2.95 Healthy Cuticles Now .48 fl. oz. $6.00 Insta-Dri Fast Dry Nail Color (32 shades) .31 fl. oz. $4.95 Instant Cuticle Remover 1 fl. oz. $5.99 Magnetic $9.99 Maximum Growth .45 fl. oz. $5.25 Maximum Growth Cuticle Pen .05 fl. oz. $6.25 Miracle Cure for Problem Nails .45 fl. oz. $7.99 Miracle Nail Thickener $7.99 Nail Art Pens (18 shades) .067 fl. oz. $7.95 Nail Growth Miracle .45 fl. oz. $7.99 Nail Growth Miracle Nail Color (24 shades) .45 fl. oz. $5.95 Nail Nutrition Daily Growth Treatment .4 fl. oz. $7.99 Nail Nutrition Green Tea + Bamboo .45 fl. oz. $7.99 Nail Nutrition Green Tea + Soy Cuticle $6.99 Nailgrowth Miracle Serum $9.99 No More Fungus 1.3 fl. oz. $9.49 No More Mistakes Manicure Clean-up Pen .05 fl. oz. $4.99 Problem Cuticle Remover 1 oz. $4.49 Salon Effects Real Nail Polish Strips (40 shades) (16 strips) $9.95 Salon Manicure Cuticle Eraser + Balm $6.99 Triple Strong .45 fl. oz. $6.25 Vitamin E Nail & Cuticle Oil .45 fl. oz. $6.99 VitaSurge Cuticle $5.99 VitaSurge Growth $5.99 VitaSurge Strength $5.99 (u) Advanced Hard as Nails Strengthening Top Coat .45 fl. oz. $3.49 Double Duty Base & Top Coat .45 fl. oz. $4.99 Dries Instantly Top Coat .45 fl. oz. $4.99 Dry Kwik .45 fl. oz. $4.50 Insta-Dri Anti-Chip Top Coat .45 fl. oz. $5.99 Mega Shine .43 fl. oz. $6.99 NailShine Miracle Top Coat .45 fl. oz. $7.99 No Chip Acrylic Top Coat .45 fl. oz. $4.99 Salon Manicure Ultra-Wear Top Coat $7.99 Super Shine Nail Finish .45 fl. oz. $3.99 Ultimate Shield .45 fl. oz. $5.49 (v) Continuous Treatment Base Coat .45 fl. oz. $8.99 Double Duty Base & Top Coat .45 fl. oz. $4.99 Salon Manicure Smooth & Strong Base Coat $7.99 Thicken Up .45 fl. oz. $5.99 (w) Skin Smoothing Pumice $4.95 Soft Grip Cuticle Scissors $12.95 Soft Grip Nail & Cuticle Nipper $17.95 Stay Sharp Cuticle Trimmer $9.95 Swivel Toenail Clip $4.75 Toenail Smoothing Block $2.95 Ultra Smooth Ceramic File $9.95

N Sally Hansen Beauty Tools (Coty US LLC)

(w) Ahead of the Curve - 2 - Step Sapphire

File $4.99 Brows That Wow - Diamond Coated Slant Tip Tweezer $13.99 Bushy Brows Be Gone - Claw Tip Tweezer $7.99 Clean Cut - Classic Nail Clipper $3.99 Clean Up Your ‘Kini” - Bikini Touch-Up Kit $13.99 Clip ‘n Catch - Control Grip Nail Clipper w/ Catcher $4.99 Conquer Your Cuticles - Spring Action Cuticle Nipper $21.99 Cuticle Tamer - Cutlicle Scissors $12.99 Do You ‘Do - Style Shears $14.99 Easy Tweezy - Comfort Grip Slant Tip Tweezer $9.99 Everyday Strength - Medium Nail Board - 2 Pack $3.49 Everyday Strength - Medium Nail Board Single $1.49 Fabulous Fingernails - Perfect Manicure Kit $9.99 Finest Fingernails - Nail & Cutlicle Scissors $12.99 Flirty Eyes - Classic Eyelash Curler $5.99 Get In Shape - Brow Shapers $4.99 Get to the Point - Round Point Tip Tweezer $7.99 Give ‘em The Eye - Eyelash Curler $7.99 Go Toe to Toe - Barrel Spring Toenail Nipper $21.99 Handle Me with Care - Fine Nail Board - 2 Pack $3.49 Handle Me with Care - Fine Nail Board Single $1.49 Hard As Nails - Coarse Nail Board - 2 Pack $3.49 Hard As Nails - Coarse Nail Board - Single $1.49 Ingrown Be Gone - Ingrown Toenail Nipper Kit $19.99 Little Details - Mini Point Tip Tweezer $5.99 Love Your Layers - Texturizing Shears $19.99 Mighty Mini - Mini Slant Tip Tweezer $5.99 Nail Shaper - Nail Board - Single $1.49 Neaten Your Nails - Garnet Emery Boards $3.49 Nip ‘em Neat - Cutlicle Nipper Kit $19.99 Nip ‘em On the Go - Classic Travel Nipper $13.99 No More Ridges - Nail Shaper & Buffer $1.99 Perfect the Arch - Dual Slant & Point Tip Tweezer $14.99 Prep Your Pedi - Hand-Held Pedicure System $10.99 Push-n-Trim - Cutlicle Trimmer w/Pusher $4.99 Raise Some Brows - Slant Tip Tweezer $7.99 Safe Snip - Safety Tip Scissors $12.99 See the Light - Slant Tip Lighted Tweezer $12.99 Sexy Curls - Precision Eyelash Curler $6.99 Soften Your Step - Ceramic Pedicure Stone & Brush $5.99 Sole Control - 2 Step Foot File $5.99 Stray Hairs Beware - Needlepoint Tip Tweezer $9.99 Style Your ‘stache - Men’s Grooming Kit $14.99 The Now Brow - Perfect Arch Brow Kit $9.99 Treat Your Toes- Control Grip Toenail Clipper w/Catcher $5.99

N

Sally Hansen Natural Color inspired by Carmindy (Coty US LLC)

(a) Natural Powder Blush (7 shades) .17 oz. $10.95 Sheerest Cream Blush (7 shades) .1 oz. $8.95 (d) Luminous Matte Pressed Powder (6 shades) .23 oz. $11.95 Sun Glow Powder Bronzer (2 shades) .26 oz. $12.95 Truly Translucent Loose Powder (6 shades) .23 oz. $12.95 (e) Airbrush Spray Makeup (4 shades) 1 oz. $13.95 Luminizing Face Primer .48 oz. $9.95 Your Skin Makeup (12 shades) 1 oz. $12.95 (g) Fast Fix Concealer (3 shades) .06 oz. $8.95 (h) Forever Stay Moisture Gloss (12 shades) .22 oz. $9.95 (p) Fast Fix Eye Shadow Base .08 oz. $7.95 Instant Definition Eye Shadow Palette (8 shades) .13 oz. $7.95 (q) Lift & Define Mascara (2 shades) .17 oz. $7.95 (r) Forever Stay Eye Pencil (5 shades) .04 oz. $7.95

N Sephora Collection (Sephora USA, Inc.)

(a) Colorful Blush (14 shades) $12.00 Microsmooth Blush Duo (6 duos) $17.00 (d) Bronzer $15.00 Microsmooth Bronzer Duo (2 duos) $19.00 Silk Blush Bronzer Duo (2 duos) $22.00 Sun Disk $22.00 (e) “Tricks of the Trade” Makeup Setting Mist $12.00 Anti-Shine Foundation Primer $17.00 Lasting & Perfecting Corrector (3 duos) $15.00 Mattifying Compact Foundation (23 shades) $20.00 MIcrosmooth Foundation Face Powder $22.50 Mineral Foundation Compact (10 shades) $22.00 Perfecting Tinted Moisturizer SPF 20 Oil Free (5 shades) $21.00 Perfecting Ultra Smooth Primer (5 shades) $16.00 Sculpting Disk $24.00 Silicone-Free Foundation Primer $15.00 Smoothing Translucent Setting Powder $16.00 (g) Lasting and Perfecting Corrector $15.00 Perfecting Cover Concealer (8 shades) $16.00 Smoothing & Brightening Concealer (6 shades) $14.00 (h) Glossy Gloss (31 shades) $10.00 Shimmer Harmony Gloss Palette $12.00 Ultra Shine Lip Gloss (9 shades) $14.00 (i) Cream Lip Stain (9 shades) $12.00 Lush Flush Lip & Cheek Stain (3 shades) $12.00 Maniac Long Wearing Lipstick (14 shades) $12.00 Rouge Shine Lipstick (44 shades) $12.00 (j) Nano Lip Liner (12 shades) $5.00 Retractable Waterproof Lip Liner (14 shades) $12.00

(k) Color Lip Last (26 shades) $12.00 Ultra Vinyl Lip Pencil (8 shades) $12.00 (l) Retractable Brow Pencil - Waterproof (4 shades) $12.00 Transparent Brow Gel Waterproof $12.00 (o) Doe Eyed Felt Eyeliner (4 shades) $12.00 Flashy Liner Waterproof (10 shades) $8.00 Jumbo Liner 12 Hr Wear Waterproof (14 shades) $12.00 Kohl Waterproof Eyeliner (3 shades) $9.00 Liner - Electro - Glitter Eye Pencil (10 shades) $8.00 Long-Lasting Eye Liner (14 shades) $11.00 Nano Eyeliner (19 shades) $5.00 Retractable Waterproof Eyeliner (2 shades) $12.00 Smoky Kohl Eyeliner (6 shades) $12.00 (p) Baked Moonshadow Trio (8 trios) $17.00 Colorful Eyeshadow Duo (10 duos) $16.00 Colorful Mono Eyeshadow (20 shades) $12.00 Colorful Palette (14 trios) $24.00 Eye Primer Pot $8.00 Microsmooth Eyeshadow Trio (10 combos) $17.00 Perfecting Eye Primer $14.00 (q) Clear Defining Mascara $12.00 Lash Stretcher $15.00 Professional Clear Natural Mascara $10.00 (r) Kohl Expert $8.00 Kohl Pencil $8.00 (w) Bulls Eye Lash Applicator $12.00 Velvet Eyeliner Appliques $7.00

N Sephora Professional Brush Collection (Sephora USA, Inc.)

(w) All Over Shadow Brush $15.00 Angled Liner/Eyeliner Brush $14.00 Angled Shadow Brush $16.00 Blending Eye Brush $15.00 Bronzer Brush $26.00 Brow Brush $10.00 Brow Comb $6.00 Complexion Brush $19.00 Contour Blush/Powder Brush $36.00 Double-Ended Brow Sculpting Brush $18.00 Double-Ended Dramatic Eyes Brush $18.00 Double-Ended Flawless Complexion Brush $28.00 Flat Liner/Eyeliner Brush $13.00 Foundation Brush $25.00 Kabuki Brush $24.00 Large Synthetic Eyeshadow Brush $15.00 Lip Brush $10.00 Pointed Liner/Eyeliner Brush $11.00 Powder Brush $32.00 Rounded Crease Brush $17.00 Rounded Powder Brush $13.00 Small Synthetic Eyeshadow Brush $13.00 Smudge Brush $13.00 Sponge Tip Shadow Applicator $5.00

N Shiseido

(Shiseido Cosmetics (America) Ltd.) (e) Advanced Hydro-Liquid Compact Foundation (15 shades) 12 gr. $30.00 (w) Eyelash Curler $19.00 Eyelash Curler Refill (2/Pack) $6.00 Facial Cotton $9.50

N

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

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2012 WOMENâ&#x20AC;&#x2122;S COSMETIC DIRECTORY Shiseido Makeup

(Shiseido Cosmetics (America) Ltd.) (a) Accentuating Color Sticks (6 shades) .35 oz. $33.00 Bronzer (3 shades) $35.00 Luminizing Satin Face Color (6 shades) .22 oz. $30.00 (d) Translucent Loose Powder 18 gr. $35.00 Translucent Pressed Powder $32.00 (e) Dual Balancing Foundation (11 shades) 1 fl. oz. $38.50 Lifting Foundation (11 shades) 1 oz. $43.50 Perfect Refining Foundation SPF 16 (15 shades) $38.50 Perfect Smoothing Compact Foundation Refill (11 shades) .35 oz. $31.00 Pureness Matifying Compact Oil-Free Refill (6 shades) .38 oz. $20.50 Sheer Matifying Compact Foundation Refill (11 shades) .34 oz. $30.00 Smoothing Veil $33.50 Stick Foundation (11 shades) .38 oz. $38.50 STM Accentuating Cream Eyeliner (2 shades) .15 oz.` $26.00 (g) Corrector Pencil (3 shades) .04 oz. $18.00 Eraser Pencil .02 oz. $17.00 Natural Finish Cream Concealer (5 shades) .44 oz. $25.00 (h) Luminizing Lip Gloss (8 shades) .25 fl. oz. $22.00 (i) Perfect Rouge (25 shades) .14 oz. $25.00 Perfect Rouge Sheer Matte (4 shades) .14 oz. $25.00 Perfect Rouge Tender Sheer (4 shades) .14 oz. $25.00 Shimmering Rouge (20 shades) .7 oz. $25.00 (j) Pore Smoothing Corrector .44 oz. $30.00 Refining Makeup Primer SPF 21 1.1 oz. $30.00 (k) Smoothing Lip Pencil (10 shades) .04 oz. $20.00 (l) Eyebrow and Eyeliner Compact (2 shades) .14 oz. $30.00 (o) Automatic Fine Eyeliner (2 shades) .04 oz. $29.00 Smoothing Eyeliner Pencil (2 shades) $20.00; 1.4 gr. $20.00 (p) Luminizing Satin Eye Color (20 shades) .07 oz. $25.00 Luminizing Satin Eyecolor Trio (10 shades) $33.00 Shimmering Cream Eye Color (15 shades) .21 oz. $25.00 (q) Nourishing Mascara Base .23 oz. $24.00 Perfect Mascara Defining Volume (2 shades) $24.00 Perfect Mascara Full Definition (2 shades) .29 oz. $24.00 (r) Natural Eyebrow Pencil (4 shades) 1.1 gr. $20.00 (w) Blush Brush $38.00 Concealer Brush $20.00 Eye Shadow Brush (medium) $24.00 Eye Shadow Brush (small) $20.00

Eyebrow & Eyeliner Brush $18.00 Eyebrow Brush $18.00 Eyelash Curler $19.00 Lip Brush $15.00 Mascara Brush $12.00 Perfect Foundation Brush $30.00 Portable Lip Brush $18.00 Powder Brush $50.00 Pureness Case (for Matifying Compact) $8.00 Sharpener $5.00 Sponge Puff (for Foundation) $6.00 Sponge Puff (for Stick Foundation) $8.00

N Stila

(Stila Cosmetics) (a) All Over Shimmer Powder in Kitten $22.00 Baked Cheek Duo $24.00 Custom Color Blush $20.00 Lip & Cheek Stain (7 shades) $24.00 (c) Convertible Color (9 shades) $25.00 (d) Hydrating Finishing Powder $32.00 Sheer Pressed Powder (3 shades) $28.00 (e) All Over Shimmer Liquid Luminizer (2 shades) $22.00 Bronzing Tinted Moisturizer SPF 20 $32.00 Illuminating Liquid Foundation (8 shades) $38.00 Illuminating Powder Foundation Refill (9 shades) $28.00 Illuminating Tinted Moisturizer SPF 15 (2 shades) $32.00 Natural Finish Oil-Free Makeup (8 shades) $38.00 One Step Bronze $36.00 One Step Illuminate $36.00 One Step Makeup Primecolor $22.00 Perfect & Correct Foundation (7 shades) $44.00 Sheer Color Tinted Moisturizer SPF 15 (10 shades) $34.00 Stay All Day Foundation & Concealer (16 shades) $44.00 Sun Bronzer $28.00 (g) One-Step Correct $36.00 Perfecting Concealer (12 shades) $23.00 (h) Lip Glaze (26 shades) $22.00 Plumping Lip Glaze (6 shades) $24.00 Silk Shimmer Gloss $22.00 (i) Lip & Cheek Stain (7 shades) $24.00 Lip Enamel (6 shades) $22.00 Long Wear Liquid Lip Color (6 shades) $22.00 (j) Long Wear Lip Liner (4 shades) $18.00 (l) Stay All Day Waterproof Brow Color (2 shades) $21.00 (o) Kitten Glitter Eye Liner $16.00 Smudge Pot (6 shades) $20.00 Smudge Stick Waterproof Eye Liner (7 shades) $20.00 Sparkle Waterproof Liquid Eye Liner (7 shades) $22.00 Stay All Day Waterproof Liquid Eye Liner $20.00 (p) Jewel Eye Shadow (8 shades) $20.00

Prime Pot Waterproof Eye Shadow Primer (2 shades) $20.00 (q) Forever Your Curl Mascara $22.00 Glamoureyes Mascara $22.00 Lash Visor (2 shades) $20.00 Major Major Lash Mascara - larger size (2 shades) $22.00 (w) #1 Blush Brush $28.00 #11 Face Concealer Brush $20.00 #13 One Step Eyeliner Brush $20.00 #15 Double Sided Crease and Liner Brush $32.00 #17 Retractable Bronzing Brush $26.00 #18 Dual Ended Brow Brush $30.00 #20 Eye Enhancer Brush $32.00 #24 Illuminating Pressed Powder Brush $50.00 #28 Smudge & Line Brush $32.00 #30 Double Ended Shadow Brush $32.00 #31 Retractable Powder Brush $26.00 #33 One Step Complexion Brush $32.00 #4 Precision Eyeliner Brush $20.00 #5 All-Over Shadow Brush $22.00 #6 Lip Brush $24.00 #9 All Over Blend Brush $24.00

N Yves Saint Laurent (YSL Beaute)

(a) Blush Radiance (6 shades) $45.00 Blush Variation $45.00 Blush Variation/Variation Blush (8 shades) $45.00 Creme de Blush (5 shades) $38.00 Voile de Blush Gel Blush (3 shades) $30.00 (d) Poudre Compacte Radiance Matte & Radiant Pressed Powder (6 shades) $45.50 Poudre de Soleil Bronzing Powder $50.00 Poudre Sur Mesure/Semi-Loose Powder Natural Radiance (6 shades) $60.00 Terne Saharienne Bronzing Powder (2 shades) $50.00 (e) Matt Touch Foundation SPF 10 (12 shades) $52.00 Matt Touch Primer $42.00 Matt Touche Compact Foundation SPF 20 (10 shades) $57.00 Perfect Touch/Radiant Brush Foundation (14 shades) $55.00 Teint Majeur SPF 18 (10 shades) $99.00 Teint Parfait/Complexion Enhancer (7 shades) $42.00 Teint Radiance SPF 20 (8 shades) $48.00 Teint Resist (8 shades) $55.00 (g) Anti Cernes/Multi-Action Concealer (4 shades) $35.00 Radiant Touch (7 shades) $40.00 Touche Eclat/Radiant Touch (12 shades) $40.00 (h) Gloss Pur Pure Lip Gloss (12 shades) $30.00 Gloss Volupte (8 shades) $30.00 Golden Gloss/Shimmering Lip Gloss (28 shades) $30.00 Touche Brillance (10 shades) $30.00 Volupte Sheer Candy (6 shades) $30.00

(i) Fard a Levres Rouge Pur (15 shades) $32.00 Rouge Pur Couture Golden Lustre (12 shades) $32.00 Rouge Pur Couture Vernis a Levres Glossy Stain (18 shades) $32.00 Rouge Pur Couture/Pure Color Lipstick (24 shades) $32.00 Rouge Pur Shine Sheer Lipstick (15 shades) $32.00 Rouge Volupte Perle SPF 15 (5 shades) $34.00 Rouge Volupte SPF 15 (30 shades) $34.00 (j) Volupte Sheer Candy Glossy Balm, Crystal Color (10 shades) $30.00 (k) Dessin Des Levres/Lip Liner Pencil (10 shades) $28.00 (l) Dessin Des Sourcils/Eyebrow Pencil (4 shades) $28.00 (o) Eyeliner Effet Faux Cils Bold Felt-Tip Eyeliner Pen $32.00 Eyeliner Effet Faux Cils Long-wear Cream Eyeliner (6 shades) $25.00 Eyeliner Moire/Liquid Eyeliner (5 shades) $34.00 Eyeliner Noir The Black Eyeliner $34.00 (p) Candy Palette 4 Colour Harmony for Eyes $65.00 Fard Lumiere Aquaresistant $30.00 Ombre 5 Lumieres (9 combos) $58.00 Ombre Solo (16 shades) $30.00 Ombres Duolumieres (3 combos) $41.00 Palette Terriblement Noir 5 Colour Eyeshadow $65.00 Pure Chromatics Wet & Dry Eyeshadow (8 shades) $52.00 (q) Mascara Aquaresistant/Mascara Waterproof $30.00 Mascara Singulier (5 shades) $30.00 Mascara Singulier Waterproof (5 shades) $30.00 Mascara Volume Effet Faux Cils Shocking Voluminous Mascara for a False Lash Effect (6 shades) $30.00 Mascara Volume Effet Faux Cils/Luxurious Mascara for a False Lash $30.00 Volume Effet Faux Cils Luxurious Mascara For a Fals Lash Effect $30.00 Volume Effet Faux Cils Noir Radical $30.00 (r) Dessin du Regard Crayon Yeux Haute Tenue (12 shades) $28.00 Top Secrets Wake-Up Eye Care $44.00 Waterproof Eye Pencil (6 shades) $28.00 (t) French Manicure Kit $44.00 La Laque Manicure Couture Duo $30.00 La Laque/Long-Lasting Nail Lacqeur (14 shades) $20.00 Manicure Couture Nail Polish Duo $30.00 Nail Touch Lacquer Pen Brush (6 shades) $26.00 (w) Blusher Brush $43.00 Eye Definer Brush $30.00 Eye Shader Brush $30.00 Powder Brush $56.00 Shade Blender Brush $30.00

N

CLASSIFICATION CODES: (a) Blusher (b) Gel (c) Rouge (d) Face Powder (e) Makeup Foundation (f) Makeup Remover (g) Concealer (h) Lip Gloss (i) Lipstick (j) Undercoat (k) Lip Pencil (l) Eyebrow Coloring (m) Eye Highlighter (n) Eyelashes (o) Eyeliner ((p) Eye Shadow or Contour (q) Mascara (r) Eye Pencil (s) False Fingernails (t) Nail Product (u) Top Coat (v) Base Coat (w) Utensil (x) Kit (y) Other

THE SUGGESTED RETAIL PRICES APPEARING HEREIN ARE THOSE OF BEAUTY FASHION BASED ON HISTORICAL RECORD.

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00.

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AUGUST 2012 /

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