Beauty Fashion Jan 2013

BEAUTY FASHION www.beautyfashion.com

®

JANUARY 2013

Maybelline New York Introduces

The Rocket Mascara

by Volum’ Express for Explosive Volume and join them backstage at Mercedes Benz Fashion Week New York!

Lashes styled with lash insert

esteelauder.com © 2013 Estée Lauder Inc.

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MAYBE SHE’S BORN WITH IT. MAYBE I T’S MAYBELLINE.® Emily is wearing New Color Sensational® Vivids in Fuchsia Flash. ©2013 Maybelline LLC.

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BRIGHTER COLOR from our exclusive vivid pigments.

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JANUARY 2013 • VOLUME 97 • NUMBER 1

BEAUTY

BEAUTY FASHION www.beautyfashion.com

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FASHION

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JANUARY 2013

On the cover:

NEW Maybelline New York Spokesmodel, Freja Beha Erichsen, makes her debut for the brand in the ad campaign for Maybelline New York’s The Rocket Mascara by Volum’ Express. Maybelline New York, the world leader in mascara—and the # 1 cosmetic company in the US, introduces The Rocket™ by Volum’Express® Mascara for lashes 8x Bigger. Smoother. Even.

Maybelline New York Introduces

The Rocket Mascara

by Volum’ Express for Explosive Volume and join them backstage at Mercedes Benz Fashion Week New York!

Lashes styled with lash insert

13

AT-COUNTER 19

CounterIntelligence M·A·C’s New Footprint On Fifth Avenue

THEBEAUTYBIZ 10

Beauty Flash

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Industry Ear

17

Maybelline New York At Mercedes-Benz Fashion Week Spring 2013

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Givaudan Aids Endangered Lavender Supply

29

Glamour Gala Fêtes Women Of The Year

34

ScentWorld Conference An Expo On Scent And Sensory Marketing

17

THEPARTYSCENE 20

On The Avenue

21

A Season Of Giving

26

CEW Chats With Prestige Marketing

19 © 2013 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

© Clinique Laboratories, LLC

The beauty of a second chance.

Meet Repairwear Laser Focus for face, and now for eyes.

It started with the face serum that delivers 63% of the visible wrinkle-reducing power of a dermatologist’s laser. It’s not the same thing, but the results are impressive.

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Going beyond our usual clinical testing, we invented a unique test to prove eye-area ‘smile lines’ are 54% less visible in 12 weeks. Real women, real results at clinique.com

JANUARY 2013 • VOLUME 97 • NUMBER 1

BEAUTY FASHION

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THELATESTLAUNCHES 23

The Splendor Of Spring At CHANEL

25

Transformative Skincare

27

Pantene Pro-V’s Progress

28

Step-Into-Spring Color

30

Pure Staying Power

31

A New York State Of Mind

32

Masks At Work

33

London’s Beauty Export Rimmel London Offers On-Trend Makeup For Spring

35

The Romance Of Piguet

36

onsumer Corner: Patricia Tortolani’s C Seasonal Picks!

37

Consumer Corner: Seasonal Favorites With Lucky’s Jean Godfrey-June

38

February Flowers

38

The Night Shift

47

Hair Care Revolution Garnier’s 100% Ammonia-Free Home Haircolor

47

OPI Nails Central Europe

EVERYMONTH 8

Editorial

10

ComingUp

12

Calendar

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EDiTORiAL At the beginning of 2013, as we look forward to the challenge of a New Year, I would like to take a moment to recognize the retirement of a dear friend for over thirty years.

Robert Cankes recently announced his retirement from Coty Prestige. This marks the end of one of the longest and most successful careers in the cosmetics and fragrance industry.

Bob had cut his teeth under Milt Samuels, President of Germaine Monteil, which was the driving force of the day and was just beginning to do battle with the upstart Estée Lauder company—we all know that story.

Bob was recruited by Revlon under the stewardship of Paul Woolard and Larry Wechsler, where he assumed a number of roles. He was President of Alexandra de Markoff and Borghese, two big powerhouses in the early 1980s, making him one of the youngest presidents—if not the youngest—president of a major cosmetics company.

Bob went on to be President of Christian Dior and, after a short break, became President of Lancaster Group North America. When the company acquired Unilever Cosmetics International in 2006, the name was changed to Coty Prestige.

Bob’s successes did not change his wish to always stay under the radar. I have never met an executive who so shunned any personal press. His greatest pleasure, above all else, is to be hunting and fishing at his home in Vermont.

Few people have had such an impact on my life, and I want to take this opportunity to thank Bob for his amazing counsel, support, enthusiasm, love of this industry and, most of all, his friendship. I know we will continue to see each other on a personal basis, but Bob will be truly missed from my professional life.

Thank you, Bob. Happy hunting and fishing, and good luck with that golf game.

George Ledes President and CEO

J A NU A RY 2 0 1 3 /

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THEBEAUTYBIZ BOBBI BROWN’S PA AT LORD & TAYLOR

Bobbi Brown Cosmetics’ Bobbi Brown with Lord & Taylor’s Barbara Zinn-Moore

Lord & Taylor hosted Makeup Artist and Author, Bobbi Brown, at its Fifth Avenue flagship store in New York City to celebrate the publication of Ms. Brown’s new book, Pretty Powerful. Customers who purchased the book had the opportunity to have it signed by the Author. At the book signing, Ms. Brown’s professionally trained Makeup Artists consulted with customers throughout the day.

“I enjoy going into the stores because it allows me a chance to see my Artists, see the different counters and understand how the business is doing in each door or in each market I visit,” declared Ms. Brown.

“I also love seeing our customers. Longtime loyal consumers or new, I am always re-inspired after meeting all the women who come out to my PAs, and I love hearA Bobbi Brown Cosmetics’ Makeup Artist ing their stories.”

Ms. Brown greets a customer. applies makeup to a customer.

“We have a wonderful and special relationship with Bobbi Brown and her team, so we were thrilled to have Bobbi come to Lord &Taylor Fifth Avenue as part of her Pretty Powerful book tour,” affirmed Lord & Taylor’s Barbara Zinn-Moore, Group Vice President Cosmetics.

“She drew a huge crowd of very loyal customers, who came to meet with her, as well as to receive makeup consultations. At Lord & Taylor, our customers simply love to meet face-to-face with the creator of a brand, and Bobbi makes it even more special as she has a wonderful rapport with her fans.”

LAURICE RAHME AT SAKS Bond No. 9’s President and Founder, Laurice Rahme, visited Saks Fifth Avenue’s flagship in New York City to launch her brand’s two latest additions: Bond No. 9 New York Musk and Manhattan. The event also showcased Bond No. 9’s new holiday collection, which includes Eau de Parfum Miniatures, Swarovski-encrusted bottles and a glittering 42-oz.

Gardenia Fountain.

Ms. Rahme gave one-on-one fragrance consultations and signed Bond No. 9 fragrance bottles. Karyn Benvenuto, Saks Fifth Avenue’s Vice President, General Manager, believes “having a special event like the Bond No. 9 bottle-signing Store Tour with offers the customers a unique opportuniGurwitch Products’ Claudia Poccia Saks Fifth Avenue’s Karyn Benvenuto ty to meet the creator of the fragrances. It really brings the brand to life.”

BF with Bond No. 9’s Laurice Rahme Lord & Taylor’s Blair Bloedorn (2 l.)

FEBRUARY nd

with Gurwitch Products’ Claudia Poccia, Dee Dee Parks and Ellen Greenwald

Interview with Givaudan’s Young Perfumers

Givaudan’s Irina Burlakova Rucinski and Linda Song

Milestones: Youth Dew’s 60th Anniversary Estée Lauder’s Youth Dew

Ms. Rahme shows her fragrance to a International Flavors & Fragrances’ Laurent Le customer.

Guernec at the bottle-signing with Ms. Rahme at Saks J A NU A RY 2 0 1 3 /

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At Dermaceutical Laboratories, we create partnerships with our clients which extend beyond quality products and customer service. We ensure up-to-date knowledge about your brand’s ever-changing needs. This enables us to create custom tailored solutions and provide you with ground-breaking technologies and innovations.

30-32 Henry STreeT. TeTerboro, nJ 07608 USA WWW.DermAceUTicALLAbS.com TeL: 201.288.9477 e: inFo@DermAceUTicALLAbS.com www.de r mace uticall abs.com

BEAUTY FASHION

®

PRESIDENT AND CEO

GEORGE LEDES

gledes@beautyfashion.com EDITOR

ADELAIDE P. FARAH

DIRECTORY EDITOR

afarah@beautyfashion.com

CONTRIBUTING EDITOR CONTRIBUTING EDITOR

DIANE ROOT GEOFF WEISS

JOHN G. LEDES JAMES MCLERNON

PUBLISHER AND EDITOR EMERITUS ART DIRECTOR

gweiss@cosmeticworld.com

ADVERTISING DIRECTOR

HOWARD BIEGEL

hbiegel@beautyfashion.com

jmclernon@beautyfashion.com

DEBRA DAVIS

PHOTOGRAPHER

ddavis@beautyfashion.com

ERIC MICHELSON

EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

www.beautyfashion.com www.cosmeticworld.com

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

2013 JANUARY 17

Women in Flavor & Fragrance Commerce Inspiring Your Senses With a Giving Heart Woman Made Gallery • Chicago IL (732) 922-0500 www.wffc.org

FEBRUARY 24 - 27

Beauty & Wellness Exchange Ritz-Carlton • Half Moon Bay CA (T) (203) 202-2576 www.exchangeevents.com/beauty

MAY 5 - 6

The Makeup Show NYC Metropolitan Pavilion • NYC (T) (TA) www.themakeupshow.com

MAY 12 - 16

FEBRUARY 25 - 27

Personal Care Products Council Annual Meeting The Breakers • Palm Beach FL (M) (202) 331-1770 www.personalcarecouncil.org

MARCH 2 - 3

The Makeup Show LA California Market Center Los Angeles CA (T) (TA) www.themakeupshow.com

MARCH 6

TFWA Asia Pacific Singapore (T)

MAY 15 - 16

Luxe Pack New York Metropolitan Pavilion • NYC (T) (212) 274-8508 www.luxepack.com

MAY 15

Cosmetics & Fragrance Marketing and Management Capstone Presentations & Graduation Reception (Class of 2013) FIT • NYC 5:00 PM Open to the Public (TA) (212) 217-4319 cfmmrsvp@fitnyc.edu

Fashion Group International Rising Star Luncheon and Awards Cipriani • NYC 11:15 AM (A)(TA) (212) 302-5511 www.fgi.org

Cosmetic Executive Women Beauty Insiders’ Choice Awards Product Demo Metropolitan Pavilion • NYC 6:00 PM Members Only (646) 929-8026 www.cew.org

JANUARY 28 - 29

MARCH 8 - 11

Cosmoprof Bologna Bologna Italy (T) www.cosmoprof.com

Cosmetic Executive Women Beauty Insiders Choice Awards Luncheon Waldorf-Astoria • NYC 11:00 AM (A) (R) (646) 929-8026 www.cew.org

FEBRUARY 5

MARCH 15 - 17

JUNE 9 - 10

JANUARY 24

Elements Showcase Skylight West • NYC (T) www.elements-showcase.com Cosmetic Executive Women Hot Off the Press: Trend Spotting Harmonie Club • NYC Members Only (646) 929-8026 www.cew.org

FEBRUARY 6 - 7

PCD (Packaging of Perfumes, Cosmetics & Design) 2013 Espace Champerret • Paris France (T) www.pcd-congress.com

FEBRUARY 12

James E. Marshall OCD Foundation Beyond Beauty Dinner Honoring IFF’s Nicolas Mirzayantz Union League Club • NYC 6:00 PM (B) (TA) (608) 845-3664

Beauty International Dusseldorf Germany (T) (312) 781-5185 www.mdna.com

MAY 17

The Makeup Show Chicago Venue One • Chicago IL (T) (TA) www.themakeupshow.com

APRIL 20 - 23

JUNE 18 - 20

NACDS Annual Meeting The Breakers • Palm Beach FL (M) (703) 549-3001 www.nacds.org

HBA Global Expo & Conference Javits Center • NYC (T) (609) 759-7603 www.hbaexpo.com

APRIL 23 - 24

JULY 14 - 16

Luxe Pack Shanghai Shanghai International Convention Center Shanghai China (T) www.luxepack.com J A NU A RY 2 0 1 3 /

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Cosmoprof North America Mandalay Bay Convention Center Las Vegas NV (T) www.cosmoprofnorthamerica.com

THEBEAUTYBIZ

The Estée Lauder Companies’ Executive Chairman William P. Lauder and President and Chief Executive Officer Fabrizio Freda announced that the company has expanded its number of Group Presidents from two to four, adding two new senior positions to top management.

The company will further realign its brands to leverage additional innovations and strategic synergies, increasing their ability to become even more locally relevant and ensuring sharp focus on the greatest opportunities globally.

Thia Breen has been named Thia Breen Group President North America. Ms. Breen will oversee both the US and Canadian affiliates to further drive growth in these markets.

Lynne Greene has been appointed to the new position of Group President, continuing to oversee the Clinique, Origins and Ojon global brands with the addition of the Aveda and Lynne Greene Darphin brands. Ms. Greene will also join the company’s Investment and Development Committee (IDC) to help guide global M&A strategy.

At the same time, Jane Lauder and Peter Lichtenthal will assume additional responsibilities. Ms. Lauder will add Darphin to her title of Global Jane Lauder President and General Manager of Origins and Ojon. Additionally, Mr. Lichtenthal, Bumble and bumble’s President, will now oversee Smashbox, reporting to John Demsey who will add Bumble and bumble to his responsibilities as Group President, Estée Lauder, M·A·C, Tom Ford Beauty, Prescriptives, Bobbi Brown Cosmetics, La Peter Lichtenthal Mer, Jo Malone and Smashbox.

The Miss Universe Organization has entered into a relationship with Omni Scents to create a line of Miss Universe branded fragrances. The initial launch, in 2013, will consist of three fragrances inspired by MISS UNIVERSE®, J A NU A RY 2 0 1 3 /

Elizabeth Lamont has been appointed Vice President, Marketing, Americas/Oceania at La Prairie. Ms. Lamont provides strategic marketing direction for La Prairie through all channels of distribution within North and South America, Australia and New Zealand. She also oversees the Public Relations and Visual Merchandising functions.

Estée Lauder has a new guest Pinner, Bonnie Tsang.

Laura Geller Beauty, develo p e d by p r o f e s s i o n a l Makeup Artist Laura Geller, has announced that she has joined with Tengram Capital Partners, LLC. (TCP), a Connecticut-based private equity firm that focuses exclusively on middle-market consumer and retail companies that own exceptional, highly-recognizable brands. Laura Geller, the company’s Founder and CEO declared, “Our partnership with TCP will accelerate my dream of delivering innovative, relatable and meaningful products to more women domestically and abroad.”

The International Fragrance Association of North America (IFRANA) released The Story of Fragrances, a documentary that gives an inside look at the fragrance industry and the science behind the most well-known and successful perfumes. The film shows the processes used to create the world’s most popular fragrances. The Story of Fragrances can be viewed on IFRANA’s YouTube channel: youtube. com/watch?feature=playerembedded&v=atT51oBrbwg.

While min is ramping up with more digital coverage than ever in new formats and timely new data and analysis, min subscribers will continue to get Editor-in-Chief Steve Cohn’s perspective on the industry and the min boxscores, a tally of magazine ad pages, all sorted by frequency, by sector and more. Now min offers new analysis, exclusive research, opinion, trends and breaking news—along with the best of the aggregated headlines.

For questions, contact Marly Zimmerman at mzimmerman@accessintel.com.

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THEBEAUTYBIZ

INDUSTRY EAR

MISS USA® and MISS TEEN USA®.

“The Miss Universe fragrance collection, an annual series of three, will express the extraordinary feminine allure and aspirational glamour embodied by the three pageants and the outstanding women who win the titles,” stated Neil J. Katz, Founder and President of Omni Scents.

Neil J. Katz “Our partnership with Omni Scents will empower us to continue to build a lifestyle brand reflective of who we are,” affirmed Paul Shugart, Miss Universe Organization President.

CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk

Australia Andrea Ferrari andrea@esprit-magazine.com.au

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com

South Florida Kay Renz kayrenzpr@aol.com

INDUSTRY EAR

Christian Siriano

Luxury women’s wear Designer and Project Runway season four winner Christian Siriano has signed a fragrance licensing deal with The Fragrance Group. A debut feminine scent is slated for next fall. The Fragrance Group is the exclusive US distributor of prestige brands Lalique, Bentley, Parfums de Marly and Tiziana Terenzi.

In this photo from “Notes From Paris” in the November issue of Beauty Fashion, Mme. Françoise Caron, Perfumer with Takasago, was inadvertently identified as being a Perfumer with Symrise.

According to The NPD Group, Inc., fragrance has moved up the ladder as a top gift on consumers’ holiday shopping lists. Fragrance climbed from the number eight to the number six position this year. “Fragrance is having a second banner year,” reported Karen Grant, Vice President and Senior Global Industry Analyst at The NPD Group. “This holiday was not just about the latest gadget or smartphone. Consumers are seeing fragrance as a sweet treat for themselves or someone special.”

The NPD Group also reported that the prestige nail and lip segments posted healthy growth in US department store sales for the first 11 months of 2012. The lip segment generated over $548 million from January through November 2012, and the nail segment generated $33 million in the same period.

Givaudan has opened a new Fragrance Sensory Centre of Excellence in Ashford, Kent, UK. It brings together expertise in the evaluation and measurement of perfume performance and benefits. The facilities can Givaudan’s new Fragrance simulate global home environSensory Centre of Excellence ments.

“Odor evaluation is at the heart of our business,” noted Givaudan’s Michael Carlos, Head of the Fragrance Division. “This investment gives our scientists state-of-the-art facilities in which to measure fragrance performance and to precisely understand the effect of different climates, conditions and equipment upon perfume performance.”

Total Beauty Media Group’s 2012 Holiday Shopper Research revealed that 73% of women check at least two online retailers before making a final gift purchase. While in-store, 60% of women use mobile devices to aid in purchase decisions. During the holiday season, 16% of women used their mobile device as their only shopping channel. Women consider high quality, low price and good customer service as the three top retail attributes.

J A NU A RY 2 0 1 3 /

Beauté Prestige International USA, the US division of the Paris-based luxury fragrance company and a division of Shiseido Americas Corporation, has entered into an exclusive, multi-year agreement for the sales, marketing and distribution of Ferragamo Parfums S.p.A. fragrances within the United States. Financial terms of the agreement were not disclosed. The new distribution agreement will be effective as of April 1, 2013.

Hearst Corporation’s Chief Executive Officer Frank A. Bennack, Jr. announced that Steven R. Swartz, Executive Vice President and Chief Operating Officer, has been promoted to President and COO. Mr. Bennack continues in his current role. Neeraj Khemlani has been named Chief Creative Officer of the Hearst Corporation.

David J. Barrett, CEO of Hearst Television, has added the role of Chairman to his responsibilities. Jordan Wertlieb has been named President.

In another announcement, Hearst Corporation has acquired 50% of NorthSouth Productions, one of America’s largest independent producers of non-scripted television programming. The joint venture will be part of Hearst Entertainment & Syndication.

ALLURE won a spot on Adweek’s 2012 Hot List. The magazine was named the “Top Destination for Fashionistas.”

Good Housekeeping has been reimagined with fun, fresh energy and a modern aesthetic. The content is now divided into seven vertical sections, each including the word “good” in its title and a text treatment that incorporates the Seal’s famous star. “Look Good” presents beauty and fashion tips, trends and deals.

Good Housekeeping’s “Look Good” pages

Women in Flavor & Fragrance Commerce (WFFC) made donations to the following organizations in 2012: American Heart Association, American Lung Association, Angels of Hope, Bottomless Closet, Museum of Art & Design and Susan G. Komen for the Cure. After Hurricane Sandy, WFFC sent monetary contributions to American Red Cross, City Harvest, the Food Bank of Monmouth and Ocean Counties and the Sandy Relief Fund NJ. In addition, the WFFC Cincinnati chapter participated in Making Strides Against Breast Cancer Walk.

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INDUSTRY EAR

ROSS BURTON February 7, 1966 – December 2, 2012

the media and their consumers. He instinctively brought people together.

“Ross had the ability to impact so many people in such The beauty industry has lost a brilliant and beloved artist, a positive and memorable way,” recalled Ramzy Burns, as well as a loyal and respected friend, whose talents and Senior Vice President of Sales at Lancôme. “He instantly and happily shared his heart and his talent contributions went far beyond his palettes with everyone from the team at Lancôme and brushes. Ross Burton was an integral to retailers, Beauty Advisors and to our clipart of the Lancôme family in his role as ents. His impact, personally and profesCelebrity Makeup Stylist and National sionally, was tremendous.”

Artistic Director from 2000 to 2008. Silvia Mr. Burton was a pioneer in his field. He Galfo, Senior Vice President of Marketing, was instrumental in defining the role of warmly recalled Mr. Burton’s passion for Makeup Artists. “He intuitively knew how beauty. “He had a unique dedication and to stretch and flex their talents and inspired true desire to make women look and feel a confidence in them to push their boundbetter. His unmatched kindness and generaries and produce their best results. He osity of spirit, his confident and trusting truly made them better, and they, in turn, voice, fine-trained eye and ability to transtook great pride in being trained by Ross,” form people on both a physical and emoRoss Burton noted Lancôme’s Assistant Vice President tional level were both cherished and Education, Rosemarie Cirminiello. “His admired,” Ms. Galfo expressed.

Mr. Burton’s work with Lancôme went beyond the red Master Class trainings and techniques were visionary and carpet. Beloved and respected by so many, he under- an integral part of how we continue to do business today. stood how to build the bridge between the field and the When Ross walked into a room, he filled it up. He was a executives, the Beauty Advisors and Lancôme’s clients, star.”

Symrise has won the German Sustainability Award 2012 in the “Germany’s Most Sustainable Initiatives” category. The company was honored for its sustainable procurement of vanilla in Madagascar.

Kimberly Cutter has joined Harper’s BAZAAR as Executive Editor, and Laura Brown has been promoted to Executive Editor/Special Projects.

The Birchbox Beauty Pulse Survey Holiday Edition revealed that 70% of respondents wanted at least one-

quarter of their presents to be beauty related, and 58% are likely to gift a beauty service.

Town & Country has named Matthew Talomie as Associate Publisher, Advertising, reporting to the magazine’s Publisher, Jennifer Levene Bruno.

The Safe Cosmetics’ Retailer Report has commended Whole Foods Market® as the highest-ranked retailer for personal-care product safety.

On New Year’s Day, former Harper’s BAZAAR (2003-2011) and Town & Country (2011-2012) Publisher Valerie Salembier opened The Salembier Group, LLC consultancy in New York. Her specialty is combating beauty/fashion counterfeiting, which she says is a $6-billion business.

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2013.

Title

JANUARY 2013

JANUARY 2012

% of Diff.

YTD 2013

YTD 2012

% of Diff.

Allure

56.34

40.83

37.99

56.34

40.83

37.99

Cosmopolitan

48.81

51.06

-4.41

48.81

56.06

-4.41

Elle

62.63

67.07

-6.62

62.23

67.07

-6.62

Glamour

40.70

27.96

45.57

40.70

27.96

40.70

No issue

No issue

67.01

65.21

2.76

67.01

65.21

2.76

Harper’s Bazaar InStyle Lucky

31.16

24.81

25.59

31.16

24.81

25.59

Marie Claire

30.00

36.33

-17.42

30.00

36.33

-17.42

Vogue

47.65

56.99

-16.39

47.65

56.99

-16.39

W

29.02

29.00

0.07

29.02

29.00

0.07 BF

J A NU A RY 2 0 1 3 /

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THEBEAUTYBIZ

AT MERCEDES-BENZ FASHION WEEK SPRING 2013 Maybelline New York was the official Cosmetics Sponsor of Mercedes-Benz Fashion Week in New York Spring 2013 for the seventh straight season. The iconic beauty brand is continuing its successful collaboration with top designers and top Makeup Artists, lending its backstage talent and vision to Cushnie Et Ochs, Mara Hoffman, Lacoste, Custo Barcelona, DKNY, Victoria Beckham, Wes Gordon, Carlos Miele, Betsey Johnson, Bibhu Mohapatra and Rachel Zoe. Makeup Artist Charlotte Willer once again led the effort with Maybelline New York Makeup Artist for Spain, Gato, and independent Makeup Artist Charlotte Tilbury. The brand also collaborated with independent Makeup Artist Diane Kendal for the first time and Maybelline New York Makeup Artist Mayia Alleaume.

In September, Beauty Fashion went backstage to report on the beauty looks that dazzled on designers’ spring fashion runways.

DAY 1: CUSHNIE ET OCHS

DAY 2: MARA HOFFMAN

The Look By Charlotte Willer “A modern 60’s eye was the key to the look at Cushnie et Ochs,” says Makeup Artist for Maybelline New York, Charlotte Willer.

“The rest of the face was clean, natural and contoured.”

The Look By Charlotte Willer “The beauty look at Mara Hoffman was inspired by tropical Hawaii,” said Makeup Artist for Maybelline New York, Charlotte Willer. “We had a lot of fun using color and creating a bright, youthful face.”

GET THE LOOK: Dream Fresh BB: Charlotte prepped skin with this all-in-one wonder to blur imperfections and even out skin tone.

Eye Studio Master Shape Brow Pencil: Charlotte used the same color as the natural brow to create refined definition.

Eye Studio Master Drama Cream Pencil in Midnight Master: This highly pigmented liner was applied straight across the lid from the inner corner past the outer edge for a modern version of an early 60’s look.

Eye Studio Lasting Drama Gel Eyeliner in Blackest Black was applied on top for a deeper impact and stronger line.

The Falsies Flared Mascara by Volum’ Express: This volume-building mascara finished the look by lifting only top lashes up and out.

Color Sensational Lip Color in Totally Toffee: Charlotte chose this warm nude tone to complement the mod eye and topped with Baby Lips in Quenched to seal in the color.

Color Show Nail Lacquer in Born With It: This sheer pink was accented by a pretty pearl on one finger.

J A NU A RY 2 0 1 3 /

GET THE LOOK: Dream Fresh BB: Charlotte blended this perfecting BB Cream all over the face for a clean, even canvas.

Fit Me! Powder: To add contour to the cheeks, Charlotte used this lightweight powder in a slightly deeper shade than the models’ natural complexion.

Eye Studio Master Shape Brow Pencil: Charlotte arched brows to perfection using this natural wax formula.

Eye Studio Color Tattoo in Edgy Emerald and Too Cool: Charlotte opted for a vibrant, tropical green shade across the entire eyelid, complemented by a glowy white on the inner and outer corners of the eyes for a brightening effect.

One by One Mascara by Volum’ Express: A bold standout fringe was achieved by layering on this defining mascara.

Color Sensational Vivids Collection in Electric Orange: Lips were saturated in this punchy, bright orange which is available January 2013.

Color Show Nail Lacquer in Denim Dash and Styled Out: These two metallic hues were layered with a sponge for an ombré effect similar to that of the ocean.

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THEBEAUTYBIZ

MAYBELLINE NEW YORK

MAYBELLINE NEW YORK AT MERCEDES-BENZ FASHION WEEK SPRING 2013

DAY 2: LACOSTE

DAY 3: CUSTO BARCELONA

The Look By Mayia Alleaume “The Lacoste Spring 2013 collection features lots of bold colors and prints,” says Makeup Artist for Maybelline New York, Mayia Alleaume. “So we kept the makeup very simple and fresh, yet precise and with a bit of subtle character.”

The Look By Gato “The beauty look at Custo Barcelona is meant to be a bit futuristic, but with all of the characteristic sexiness the line is known for,” said Makeup Artist for Maybelline New York, Gato.

“The face is bare with a metallic hue woven throughout.”

GET THE LOOK: Dream Fresh BB: Mayia opted for this 1-step perfector to rend e r t h e s k i n e ve n toned, glowy and runway ready.

E ye S t u d i o M a s t e r Shape Brow Pencil: To create structure, Mayia penciled in brows, finishing off with a coat of Great Lash Clear Mascara for staying power.

Baby Lips in Quenched: Applied on both lips and eyelids, this hydrating balm imparted lightcatching brilliance in an unexpected place.

The Colossal by Volum’ Express in Glam Brown: Brushed overtop curled lashes, this mega-volumizing mascara gave eyes dimension.

Color Sensational Lip Color in Bronze Beam: Using her fingers, Mayia dabbed this warm color onto the apples of the cheeks for a touch of color and shine.

Color Show Nail Lacquer in Born With It: Nails were kept classic and clean with this go-to natural hue.

GET THE LOOK: Dream Fresh BB: Gato applied this perfecting BB Cream with his fingers and did not use any concealer, foundation or powder.

Eye Studio Master Shape Brow Pencil: Gato used this pencil in Soft Brown to draw in all models’ brows so that they had a uniform appearance.

Eye Studio Color Tattoo 24HR Cream Gel Shadow in Bad To The Bronze: Gato wove this color throughout the entire face for a radiant monochromatic look. He applied it lightly to eyelids for subtle dimension, and he used it to sculpt the cheeks by dabbing it along the jaw bone and then lightly stroking upward. He also dabbed the color onto lips for a full bronze goddess effect.

Mega Plush Mascara by Volum’ Express: Gato used a light hand and applied only one coat of this naturallooking mascara to add just enough definition to eyes.

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AT-COUNTER

M·A·C’S New Footprint On

Fifth Avenue

At the opening of M·A·C’s new store on Fifth Avenue at 54th Street, Leonard Lauder, Chairman Emeritus of The Estée Lauder Companies, declared, “M·A·C is on Fifth Avenue, the epicenter of the world. This is where everyone comes—all ages—and they love M·A·C. Wherever I travel around the world, there is a M·A·C store. Now there is one on Fifth Avenue.”

Located next to some of the world’s biggest premium fashion stores, the 2,500-square-foot space serves to strengthen M·A·C’s fashion message and trend authority. “Our global flagship strategy supports the idea that M·A·C behaves more like a luxury fashion brand, but captures a much larger audience as a result of our commitment to creating products and experiences that appeal to All Ages, All Races and All Sexes,” affirmed Karen Buglisi, Global Brand President of M·A·C Cosmetics.

“We anticipate this flagship will be a high volume door for the brand due to the large number of visitors it attracts from around the world. No makeup brand is more equipped and more global— to cater to such a diverse and important audience—than M·A·C. M·A·C’s Karen Buglisi and James Gager with The Estée Lauder This new flagship store will simultaneously make an incredibly Companies’ Leonard Lauder, John Demsey and Fabrizio Freda at the opening of the brand’s flagship store on Fifth Avenue strong and very exciting brand statement,” Ms. Buglisi added.

The upscale and fashionable flagship store sends the message of a trend authority. “The consumers who visit Fifth Avenue presume a degree of spectacle in store design,” explained James Gager, Senior Vice President and Creative Director of M·A·C Cosmetics, about the interior architecture and decoration.

“We wanted to play to their expectations of a Fifth Avenue experience being high-end and up-market, so we focused on creating a feeling of quiet and chic refinement through the interior architecture and decoration. The environment is purposefully light, telling a story of elegance rather than drama or theatre.”

As such, “everything is very diffused, pearlescent and sculpted in light,” continued Mr. Gager. A key feature is the internally laminated ceiling (something of a M·A·C design signature), which subtly divides the ceiling into a series of Filmmaker Liz Goldwyn with Mr. Lauder warm, illuminated zones. It is also notable that Fifth Avenue breaks with M·A·C’s tendency towards a signature monochrome palette—warm metallic and pearl predominate, and black is almost undetected. “I think this point is interesting as it illustrates that M·A·C is about individualism,” noted Mr. Gager.

“The cultural and spatial context of a M·A·C store is always thought about sensitively. The core design component does not change hugely, but the ambiances we create do. Every one of our stores feels slightly different but tailored to its geography.”

At the Fifth Avenue Flagship, 37 makeup Artists with an international profile will be working with and relating to customers through their language, experience and background. “We don’t have Beauty Consultants; we have makeup (Continued on page 44) J A NU A RY 2 0 1 3 /

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AT-COUNTER

CounterIntelligence

THEPARTYSCENE

Opening Hearts

Glittering Displays At BG Th e Fi f t h Ave n u e entrance to Bergdorf Goodman dazzled shoppers with its glittering displays of holiday merchandise.

The first thing customers saw was a display of fragrances from Robert Piguet Parfums.

Robert Piguet Parfums’ fragrances were presented in an elegant layout at Bergdorf Goodman’s front entrance.

The Estée Lauder Companies’ Leonard Lauder is presented with his Open Hearts Foundation award by James Keach as Jane Seymour applauds.

The Open Hearts Foundation, a nonprofit charity established to bring the Open Heart Philosophy of selfless giving into communities worldwide, recently honored The Estée Lauder Companies Chairman Emeritus Leonard Lauder and Lisa Lori, President of Lisa Lori C o m m u n i c a - Lisa Lori Communications’ Lisa Lori accepts t i o n s a t N e w her award from Ms. Seymour.

York City’s Carnegie Hall.

Actress Jane Seymour and her husband, Director and Producer James Keach, hosted the awards presentation, which was made prior to “The Christmas Rose” concert featuring Ms. Seymour as Narrator, and Composer Tim Janis.

Mr. Lauder was honored for his work as Co-Founder of the Alzheimer’s Drug Discovery Foundation. Ms. Lori was saluted for her fundraising efforts on behalf of Operation Smile through “The Three Little Bears” initiative.

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Women Of Worth The seventh annual L’Oréal Paris Women of Worth Awards Ceremony and Dinner was held at Manhattan’s Hearst Tower. Hosted by L’Oréal Paris and Hearst Magazines, the awards celebrate ten women who inspire through their dedication to philanthropy and their passion for improving the world.

The L’Oréal Paris 2012 Women Of Worth: Sandy Puc’, Lorraine Kerwood, Catherine Meek, Sarah Cronk, Risa Vetri Ferman, Kate Bialo, Amy Paterson, Olivia Stinson, Dr. Ida Johnson and Sue Runsvold

This year’s honorees are Amy Paterson, Catherine Meek, Dr. Ida Johnson, Kate Bialo, Lorraine Kerwood, Olivia Stinson, Risa Vetri Ferman, Sandy Puc’, Sarah Cronk and Sue Runsvold. L’Oréal Paris made a donation of $10,000 to each of the women’s charitable causes, and the National Women of Worth Honoree, Ms. Vetri Ferman, received an additional $25,000 donation to her cause.

(Continued on page 46)

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THEPARTYSCENE

on the avenue

THEPARTYSCENE

he Cosmetic Executive Women (CEW) Foundation hosted its annual Beauty of Giving Luncheon and Live Auction on December 7 at The Waldorf-Astoria. P&G was honored for its longstanding support of the Foundation’s Cancer and Careers program, which strives to empower and educate working people who are battling cancer via community outreach, online and teleconference career advice, free publications and support groups.

P&G President, Chairman and CEO Bob McDonald accepted the award at the event, which also paid tribute to the acclaimed Author and Beauty Industry Veteran, the late Charla Krupp. The luncheon closed with a live auction, where prizes—including 2013 Grammy tickets and a retreat to the Maldives— were sold for a grand total of $574,000 in support of Cancer and Careers.

Omnicom Group’s John Wren with Marina Maher of Marina Maher Communications and Mr. McDonald

CEW’s Carlotta Jacobson, Kate Sweeney and Gina Drosos (r.) with P&G’s Bob McDonald

Robertet’s Christophe Maubert with Ms. Jacobson and L’Oréal’s Karen Fondu

P&G’s Joe Arcuri and Deb Henretta

NYC Commissioner Rose Gill Hearn, The Estée Lauder Ann Gottlieb of Ann Gottlieb Elizabeth Arden’s Laurie Dowley, Shiseido’s Heidi Associates with Coty’s Manheimer, QVC’s Claudia Lucas, CEW’s Jill Scalamandre Companies’ Bari Seiden and Marisa Thalberg (2nd r.), W’s Jane Larkworthy and Sunhee Grinnell of Vanity Fair Tom Burkhardt and Nancy Schmidt of Macy’s

LVMH’s Pamela Baxter and Christine Duellman

Coty’s Marsha Brooks, HBO’s Janis Fein and Givaudan’s Cathy Torelli

LVMH’s Jill Bailey, Elizabeth Murphy and Terry Darland

L’Oréal’s Lisa Capparelli, Ms. Fondu, Steven Waldberg and Sandrine Gadol

Pat Werblin and Linda Levy (r.) of Parlux with Kent Sednaoui of Ammirati

Beauty Fashion’s George Ledes with CHANEL’s Joyce Green and Art Spiro of Elizabeth Arden

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THEPARTYSCENE

T

A Season of Giving

A Season of Giving

Bulgari’s Oneeka Botu with Puig’s Didier Maine de Biran

Gurwitch Products’ Claudia Poccia with Nick Makhatadze of Starcom Worldwide and Rhona Stokols of Symrise

Stephanie Smirnov of DeVries Condé Nast’s Laura McEwen, Lou PR with P&G’s Michael Cona and Anita Maiella Kuremsky

P&G’s Kelly Vanasse, Anitra Marsh and Laura Brinker with Marina Maher Communications’ Nancy Lowman Labadie and Ms. Maher

Elizabeth Arden’s Ron Rolleston with Lord & Taylor’s Sally Shaw and IFF’s Clement Gavarry and Lorenzo Barbara Zinn Moore (r.) with Cavallaro Ms. Dowley

Elizabeth Arden’s Lita Cunningham, Robin Mason and Mr. Spiro

Essence’s Tasha Turner and Self’s Elaine D’Farley Mark Scott of EC Scott Group, Wendy Chang of Dermaceutical Labs and Mr. Ledes (2nd r.) with Tamara Steele and Eric Horowitz of Elizabeth Arden

Meredith’s Jeannine Shao Collins and Jennifer Kalat (r.) with Mike Indursky of Bliss

Arcade’s Diane Crecca and Eric Dalbo Coty’s Ruth Sutcliffe and Givaudan’s Yara Karmiloff (r.) with Evelyn Noether of P&G

Gayle and Dr. Howard Sobel of DDF with Francine Gingras of Elizabeth Arden

Robertet’s Joe Lattarulo and Mr. Maubert

Robertet’s Ray Hone, Jennifer Powderly and Gary Chavers

Bliss’ Beth Ann Catalano and Tim Greene of EC Scott Group J A NU A RY 2 0 1 3 /

Ms. Dowley, Elizabeth Arden’s Amy Fisher and Gretchen Dowling

GQ’s Karen Drechsler, P&G’s Rica Roman and Mr. Makhatadze

Linda Treska of Laura Mercier with Pamela Vaile of Pamela Vaile Associates Robertet’s Pierre Wulff with Mane’s Westly Morris

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THELATESTLAUNCHES

The Printemps Précieux De CHANEL collection is named for the precious beauty of spring.

T

he precious beauty of spring is celebrated at CHANEL with the brand’s new Printemps Précieux De CHANEL color collection. Gabrielle Chanel’s codes of simplicity and sophistication guided the new makeup, which was the concept of Peter Philips, Creative Director of CHANEL Makeup. Mr. Philips channels the season’s splendor with a collection of contrasts. Elegant neutrals complement soft-to-sultry pinks on the face and lips, while nails are adorned with vivid polish.

Embossed with CHANEL’s iconic emblem, Poudre Signée De CHANEL Illuminating Powder creates a naturally luminous effect in two ways. The blend of soft peach and warm beige shades can be applied with a new sponge applicator for a sheer, radiant glow on cheekbones or with a powder brush for a natural, all-over radiance. The limited-edition powder is priced at $68.00.

Les 4 Ombres Quadra Eye Shadow is an ultra-feminine palette of refined beiges and velvety browns from CHANEL. They offer subtle-to-seductive eye looks.

J A NU A RY 2 0 1 3 /

The eye-shadow palettes are priced at $59.00.

CHANEL’s Style Yeux Waterproof Long-Lasting Eyeliner offers new shades of soft brown, vibrant lilac and light rosy beige to accent the eyes. They are each priced at $30.00.

Joues Contraste Powder Blush in a ripe-apricot shade reveals refined cheeks and a softly sculpted face. The blush is available for $43.00.

Lips captivate with revealing nuances and depth thanks to CHANEL’s Rouge Allure Luminous Intense Lip Colour.

The line has added new shades of copper brown, soft rose and fresh peach, which are each priced at $34.00.

Nails polished with Le Vernis Nail Colour flirt with spring in classic pink, haute brown and impassioned pink-red. Le Vernis Nail Colour is priced at $27.00.

The Printemps Précieux De CHANEL spring 2013 collection is now available at department and specialty stores and at chanel.com.

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THELATESTLAUNCHES

THE SPLENDOR OF SPRING AT

THEBEAUTYBIZ

THEBEAUTYBIZ

AIDS ENDANGERED LAVENDER SUPPLY

L

avender pervades every aspect of life, from prestige perfumery through personal-care routines to home and fabric-care products across the world. The blue-gold supply in France is now threatened by bacteria known as Stolbur’s phytoplasma that weakens the plant over a period of three years until it dries out and dies.

Stolbur’s phytoplasma is transmitted by a tiny insect that infects both lavender and lavandin; it is spread by the sap throughout every part of the plant. The disease is contagious and, in the early stages, the plant doesn’t show symptoms of contamination, so it is difficult to identify.

The disease is well-known to French lavender growers who call it the dépérissement or “decline.” Recent European climate changes have caused proliferation of the insect, which spreads the disease and further deteriorates plants through periods of drought.

As a direct result of the need to find a solution to the increasing threat, Givaudan has expanded its Innovative Naturals Programme and extended its involvement in the lavender supply chain. The Givaudan Innovative Naturals Programme was launched in 2007 to enrich the palette of Givaudan’s Perfumers with new and exclusive naturals.

The company is committed to preserving natural resources, maintaining future supply of raw materials and operating a sustainable business model involving people, products, the environment and society.

Close collaborations and alliances with expert organizations enable Givaudan to protect fragile supply chains and ensure the Givaudan’s Innovative Naturals Programme is promoting the healthy growth of French lavender. availability of materials in the future. The company also endeavors to support communities involved in the production of fragrance materials to improve their production processes and education infrastructures.

Givaudan has also become a member of CRIEPPAM, a French fragrant plants research organization, and has built a three-way partnership in which Givaudan finances the supply of certified healthy lavender plants from CRIEPPAM to the cooperative members of France Lavande.

The partnership works to encourage farmers to join the cooperative and to collaboratively evaluate and ameliorate lavender quality each year to strengthen this crop in the future. From 2011 to 2012, Givaudan has seen an increase in the number of France Lavande cooperative members. The company has also financially supported the development of four plant nurseries that will supply 40% of the lavender plant needs for the 2013 crop in France.

Through these initiatives, Givaudan is able to support the production of healthy lavender plants, thus protecting lavender from Provence for the fragrance industry.

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THELATESTLAUNCHES

SKINCARE

O

lay offers new products that provide an even skin tone and anti-aging benefits.

Olay Regenerist Micro-Sculpting Cream is now better able to fight the look of skin fatigue and produce accelerated, visible anti-aging results. Cellular BioEnergetics research has shown age-related decreases in the skin’s energy levels that make aging skin appear fatigued—aged in appearance and less responsive to anti-aging ingredients. This research also indicated that by hydrating the skin, it may help to boost natural bioenergy production in aging skin. Olay has now used this Skin Energizing Technology in the reformulation of Regenerist Micro-Sculpting Cream.

In research conducted on almost 2,500 women around the w o r l d , n e w O l ay Regenerist with Skin Energizing Technology was shown to improve the skin’s responsiveness and fight the look of skin fatigue by accelerating surfacecell turnover, increasOlay Regenerist Micro-Sculpting Cream ing brightness and decreasing the appearhas been reformulated with Skin Energizing Technology to accelerate ance of fine lines and the appearance of anti-aging results. wrinkles.

New Olay Regenerist Micro-Sculpting Cream has created an Advanced Amino Peptide Complex to help accelerate the skin’s responsiveness to anti-aging ingredients.

The new anti-aging ingredient, olivem, a derivative of olive oil, has been modified to increase the penetration of anti-aging ingredients into the skin’s stratum corneum.

Niacinamide, also known as vitamin B3, has been shown to help maintain the skin’s moisture barrier and increase natural exfoliation rates in the skin’s surface. Pal-KTTKS, a fragment of a collagen molecule linked to a lipid molecule, enhances penetration into the skin’s stratum corneum to decrease the appearance of fine lines and wrinkles.

The reformulated cream also includes a new Hydrafirming Complex of ingredients. Lys’lastine, a natural extract of dill seeds, helps improve the skin’s hydration and elasticity. Glycerin and hyaluronic acid add powerful humectants with intense moisturization properties.

New Olay Regenerist Micro-Sculpting Cream is priced at $24.99.

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To fight the fact that eyes age 36% faster than the rest of a woman’s body, Olay has created Regenerist MicroSculpting Eye & Lash Duo with Skin Energizing Technology. It is the first eye cream and lash serum product with a dual applicator designed to provide a 360º eye-care solution treating lids, lines and lashes. The easy-to-use applicator and hydrating formulas offer three benefits in one—visibly softer-looking lines, firmer eyes and thickened lashes for younger-looking eyes.

Olay Regenerist Micro-Sculpting Eye & Lash Duo with Skin Energizing Technology produces a 360º eye-care solution.

This new product is also designed to boost the skin’s responsiveness to anti-aging skincare with Skin Energizing Technology. The lash serum contains glycerin. The eye cream regenerates the skin’s youthful look and reduces fine lines and wrinkles, firms the eye area and smooths the look of lids. The lash serum nourishes lashes from base to tip.

Olay Regenerist Micro-Sculpting Eye & Lash Duo is available now for $24.99.

The new Olay Professional Pro-X Even Skin Tone regimen has evolved from new genomics research by the Olay Professional Alliance. The product addresses the five root causes of the appearance of uneven skin tone— pigment production or melanogenesis, UV exposure, lack of hydration, discoloration, weak moisture barrier (Continued on page 48) and surface free radicals.

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THELATESTLAUNCHES

TRANSFORMATIVE

THEPARTYSCENE

D

uring the latest installment of Cosmetic Executive Women’s (CEW) Women & Men in Beauty Series, brand leaders shared strategy and insight during a presentation at the Harmonie Club on November 29 entitled Prestige Skin Care’s Top Innovators. Featured Speakers included Charisse Ford, SVP of Global Marketing for Estée Lauder; Silvia Galfo, SVP,

U.S. Marketing for Lancôme; and Tomoko YamagishiDressler, SVP of Marketing for Shiseido Cosmetics America.

“The prestige market plays such a vital role in the growth of the beauty industry,” said Carlotta Jacobson, President of CEW. “We are thrilled to have the opportunity to hear from these savvy marketers about emerging opportunities and innovation in the prestige skin care market.”

Shiseido’s Tomoko Yamagishi-Dressler, Estée Lauder’s Charisse Ford and Lancôme’s Silvia Galfo

Shiseido’s Jadzia Tirsch with DermStore’s Dan Obegi and Michelle Olsen

The Estée Lauder Companies’ Vimla Gupta, Richard Ferretti and Jane Hertzmark Hudis with SGD’s Shéhérazade Chamlou

Arcade’s Laura Freedman, Diane Crecca, Sonia Milfort and Alice Sciortino

Shiseido’s George Barros, Heidi Manheimer and Linda Ten Eyck

O, The Oprah Magazine’s Patricia Foster (2nd l.) with Lancôme’s Samantha Andryc, Rebecca Weinreich and Kate Shannon

The Estée Lauder Companies’ Karyn Khoury, Mr. Ferretti and Geri Schachner

CEW’s Jill Scalamandre with Jamie Mandor of Garnier

The Estée Lauder Companies’ Ms. Khoury, Ms. Hudis and Catherine Barber

Condé Nast’s Alison Hersh Pace, Teen Vogue’s Andrés Gutierrez and Elizabeth Arden’s Francine Gingras

Elle Decor’s Barbara Friedman and Mary Zegras (2nd r.) with House Beautiful’s Karen Sullivan and Debra McDonough of Cosmolab

IFF’s Mehdi Lisi, Vincent Nayel (2nd r.) and Matt Frost (r.) with The Estée Lauder Companies’ Sarra Dadoul.

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THEPARTYSCENE

CEW CHATS WITH PRESTIGE MARKETING

THELATESTLAUNCHES

PRO-V’S PROGRESS

P

antene Pro-V has once again come to the rescue of women who are sometimes on the verge of tearing out their tresses in desperation over difficult locks.

Three collections—Repair & Protect, Truly Natural and Truly Relaxed Hair address and help solve a variety of hairy ills.

Pantene Pro-V Repair & Protect comprises a collection of shampoo, conditioner and an overnight treatment, all of which reportedly can repair six months of visible damage with use of the three-step system in just one session.

Providing 24/7 protection, the collection includes concentrated moisturizers that help reduce hair friction and tangles. Few women realize that the pillow factor can also contribute to stress on the hair along with other

Pantene’s Pro-V Truly Natural Collection

well-known sources of damage, such as hot styling tools and chemical treatments. The new Repair & Protect Overnight Miracle Serum ($6.29 for 4.9 oz.) works through the night when applied to either dry or damp hair, starting at the ends and massaging upwards. The serum does not have to be rinsed out, and hair can be styled as usual the following morning.

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The Overnight Miracle Serum has three companions: Pantene Pro-V Repair & Protect Shampoo ($3.99 for 12.6 oz.) that cleanses and protects by smoothing the hair cuticle, thereby reinforcing the hair’s outer layer, while advanced conditioning ingredients take aim at weak spots along the hair fiber; Pantene Pro-V Repair & Protect Conditioner ($3.99 for 12.6 oz.) provides an extra layer of protection; and Pantene Pro-V Repair & Protect 2-in-1 Shampoo + Conditioner ($3.99 for 12.6 oz.) cleanses and contains a dual-conditioning system, as well.

Pantene Pro-V is also introducing two other collections targeting the special hair problems facing African-American women: Truly Natural and Truly Relaxed Hair.

The Truly Natural line is specifically formulated to address the unique needs of hair that has not been chemically relaxed. Since many African-American women with natural hair have a tight curl pattern, the scalp’s natural sebum has a hard time moisturizing the hair. That makes it very difficult to comb and, prone to dryness, it often appears lackluster. The five products of this collection are designed to leave natural hair moisturized, shiny and healthy.

The Pantene Pro-V Truly Natural Collection is comprised of Truly Natural Clarifying Shampoo ($4.99) that contains a paraben- and dye-free formula, which removes build-up and oily residue; the Co-Wash Cleansing Conditioner ($4.99) is a 3-in-1 oil-rich formula that cleanses, conditions and detangles in one easy step without stripping the hair’s natural moisture. It also refreshes unmanageable curls to help control frizz, adding shine and softness.

Truly Natural Deep Conditioner ($4.99) moisturizes for up to 72 hours and leaves hair soft, shiny and protected from damage; Truly Natural Defining Curls Custard ($4.99) provides 24-hour frizz control even in high humidity, adding shine and definition to natural curls; and Truly Natural Shine Serum With Argan Oil ($4.99) provides 24 hours of brilliant shine and controls frizz, while high-powered moisturizers help defend hair (Continued on page 48) from damage.

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THELATESTLAUNCHES

PANTENE

THELATESTLAUNCHES

New Laura

L

aura Mercier’s Spring/Summer Collection offers a makeup kit of versatile color and flawless application.

The Arabesque Collection introduces soft and sweet hues to enhance natural beauty. The collection creates a look that is romantic and serene.

New Laura Mercier Limited Edition Free Spirit Baked Eye Colour Palette consists of five semi-matte shades, with a gradation of colors from blue to blush. It is priced at $48.00.

A high-shine, pigmented lip gloss with rich, long-lasting color and brilliant shine defines Laura Mercier Lip Glacé in Bare Pink. Enhancing any skin tone by creating a subtle contrast in texture, it is $24.00.

Chip-resistant color and long-lasting intense shine is delivered with new Laura Mercier Limited Edition Shade Nail Lacquer in En Pointe.

The new Laura Mercier Adding a clean and polished look to Limited Edition Free nails, the ultra-smooth formula glides Spirit Baked Eye Colour Palette can be on evenly, allows for precise applicaeither blended or tion and is fast-drying. It is priced worn individually. at $18.00.

Laura Mercier Lip Glacé in Bare Pink delivers high shine.

New Laura Mercier Limited Edition Shade Nail Lacquer in En Pointe is fast-drying.

Eyes are lined with the smoothly textured Laura Mercier Limited Edition Shade Eye Pencil that provides precise definition and easy application. Its limited-edition shades in Stone Grey or Midnight Bleu are $20.00.

Rich color is provided in one swipe with new Laura Mercier Limited Edition Shade Crème Smooth Lip Colour in Arabesque. It is priced at $26.00. New Permanent Crème Cheek Colour in Oleander and Praline add a touch of warm color to produce a healthy glow to every complexion. They complement the entire Arabesque look for $24.00.

Laura Mercier Limited Edition Shade Eye Pencil in Stone Grey J A NU A RY 2 0 1 3 /

All of the SKUs in the Arabesque Mercier Limited EdiCollection are on-counter now. tion Shade It’s all about the eyes with Laura Crème Lip Mercier’s new The Eyes Have It! Smooth Colour in collection.

Arabesque Laura Mercier Caviar Stick Eye Colour offers eight new shades. This long-wearing, water-resistant, creamy shadow with an innovative lightweight texture glides on and adheres to the eyelid, leaving an even finish.

The product can also be applied directly to the lash line for a liner effect or all over as a blendable crème shadow.

Laura Mercier Caviar Stick Eye Colour creates a clean and customizable look for $24.00.

New Laura Mercier Crème Eye Liner can be applied with ease and precision. The ultrasmooth, water-resistant formulation provides a semiNew Permanent Crème Cheek matte, non-oily finish with Colour in Oleander full coverage in one stroke.

Available in six colors, it is $22.00. For best use, the eyeliner should be applied with the new Laura Mercier Angled Eye Liner Brush. Created to be used specifically with Laura Mercier Crème Eye Liners, the New Laura Mercier Crème Eye Liner u n i q u e l y a n g l e d t i p gives full coverage with one stroke. allows users to reach over the top of the lashes for an effortless application. It is priced at $20.00.

Laura Mercier Caviar Stick Eye Colour adds eight new shades.

New Laura Mercier Angled Eye Liner Brush is a shortened design that allows users to stand closer to the mirror for a more precise and flawless application.

The Eyes Have It! collection will be on-counter next month.

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THELATESTLAUNCHES

STEP-INTO-SPRING COLOR

THEBEAUTYBIZ

Glamour’s Bill Wackermann and Cindi Leive (2nd r.) with L’Oréal Paris’s Kristen Comings and Lisa Capparelli

Ethan Hawke and Selena Gomez

Sexual Abuse Advocate Erin Merryn (2nd r.) with Chelsea Clinton, Julianna Margulies and Katie Couric

Annie Leibovitz and Anna Wintour

Olympians Carli Lloyd, Missy Franklin, Kayla Harrison, Gabby Douglas and Allyson Felix

Lena Dunham and Chelsea Handler

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onorees spanning the worlds of entertainment, business, art, fashion and politics were celebrated at Carnegie Hall for Glamour’s 2012 Women of the Year gala, sponsored by L’Oréal Paris. Held in the shadow of Hurricane Sandy, the efforts of women throughout local communities in the Northeast were also recognized at the event.

This year’s Women of the Year are profiled in December’s Glamour, and the event benefits Project SAAVE, which helps to bring medical care to acid-attack survivors. Chosen by Glamour’s Women of the Year advisory board comprised of past honorees, this year’s recipients include Selena Gomez, Lena Dunham, Annie Leibovitz and Supreme Court Justice Ruth Bader Ginsburg.

Architect Zaha Hadid, Rory and Ethel Kennedy, J. Crew’s President and Executive Creative Director Jenna Lyons, Sexual Abuse Advocate Erin Merryn, Documentarian Sharmeen Obaid-Chinoy and a quintet of London Olympians, including Missy Franklin, Gabby Douglas, Kayla Harrison, Allyson Felix and Carli Lloyd, were also honored at BF the event.

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Glamour Gala Fêtes Women Of The Year

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stée Lauder’s introduction of Pure Color Stay-on Shadow Paints will soon provide a very pretty picture for the upcoming season with a palette of nine eye-catching shades that last 12 hours. Divided into several categories—nude (Halo and Pink Zinc), metallic earth tones (Cosmic and Chained), smoky shades (Sinister and Steel) and brights (Neon Fuchsia, Extreme Emerald and Bold Cobalt)—they are meant to be applied singly or in combination.

“I wanted to experiment with texture and create a new way of playing with make-up,” said Tom Pecheux, Estée Lauder’s Creative Makeup Director.

“Pure Color Stay-on Shadow Paints are great for mixing and are an especially easy way to apply makeup—there are infinite possibilities.”

These “buildable” eye shadows can transform the naked eye into an unlimited variety of sophisticated and seductive looks, with seamless and stunning depths of color. “You can keep layerSix of the nine hues in The Pure Color Stay-on Shadow Paints collection ing,” said Mr. Pecheux, “using darker shades for a more sultry look, or neutrals for just a little bit of shimmer.” For that matter, he believes that any woman can wear any eyeshadow shade regardless of the color of her eyes. “I believe that you need to upgrade your makeup, not only for each season, but for each specific event.” It’s easier, he explained, “to create a transparent look with crème eyeshadows.”

Pure Color Stay-on Shadow Paints, longlasting hues glide onto the lids with mousse-like softness, thanks to a creamy and richly pigmented formula. Infused with True Vision™ Technology—a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look—color is amplified and magnified with a glowing metallic finish. The mousse-like consistency lays down a layer of pure pigments to recreate and redefine the eyes, while prismatic light-reflecting pearls add pizzazz and dazzle to the eye. Pure Color Stay-on Shadow Paints neither crease nor fade.

The Pure Color Stay-on Shadow Paints will retail for $24.00. The collection will be available at Estée Lauder counters and EstéeLauder.com as of January 2013.

BF Estée Lauder’s eyes have oomph.

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PURE STAYING POWER

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ond No. 9 has launched two new fragrances exclusively at Saks Fifth Avenue. Both, of course, celebrate the Big Apple.

Manhattan by Bond No. 9 celebrates the slender island at the gateway to a continent on one side and an ocean on the other. The island’s name evolved from the Algonquin Lenape Indian tribe’s name for the “island of many hills,” Mannahata. Discovered in 1609, Manhattan was a mecca for a multi-ethnic mix of rough-and-tumble, mostly European settlers who built a free-spirited trading destination.

Manhattan Eau de Parfum is an after-hours scent with a high Bond No. 9’s seduction quotient.

Manhattan evokes the Belonging in the urban sophisticaoriental gourmand tion of the world’s category, it has a top note greatest city. of nutmeg, saffron, coriander seeds and peach.

Its heart of s w e e t h o n e ycomb, black plum, chocolate, a gingerbread accord and Moroccan jasmine is based on a note of sandalwood, balsamic patchouli, vanilla infusion and musk.

The fragrance’s flacon has a network of laser-etched Bond No. 9 New York tokens rendered in red that shimmer against a midnight blue New York sky. It suggests an abstraction of the city itself.

Bond No. 9’s Manhattan comes in a 50-ml size for $190.00 and 10-ml, $270.00. They are joined by a candle for $105.00 and Body Silk, $110.00. The scent is available in all Saks Fifth Avenue stores.

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New York Musk is a shared male-female scent by Bond No. 9. This costly ingredient was originally derived from the nocturnal male musk deer that dwells in the upper reaches of the Himalayas and produces a powerful pungent aroma to mark its territory during mating season.

Highly diluted, musk can be versatile, and that chameleon quality is one of several reasons it is universally used in perfumes. It also offers balance, warmth and sensuality to the mix. Musk is a unique fixative that is relied on to hold a scent together—particularly the volatile top notes—and keep it from escaping. For that reason, it typically operates as a base note.

New York Musk by Bond No. 9 opens on a top note of g r a p e f r u i t f l o w e r, blackcurrant and galbanum. Its midnote of Asian osmanthus flower, green lilies and nutmeg is based on a drydown of musk, patchouli, sandalwood and vetiver.

The flacon displays the signature New Yo r k N o t e optics—the words Bond No. 9 N e w Yo r k M u s k repeated in looping cursive script, rendered in a simulacrum of gold ink on a slant—suggesting oldNew York Musk is fashioned, preBond No. 9’s newest member of the Numbers series. digital handwriting. As a member of the Bond No. 9 Numbers series, which presents its bottles in gemstone colors, Bond No 9 New York Musk is a translucent, emerald green.

New York Musk by Bond No. 9 comes in a 50-ml size for $260.00 and 100-ml, $330.00.

BF

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A New York State Of Mind

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MASKS AT WORK S

arah McNamara Miracle Skin Transformer Miracle Revival Mud is a mineral-enriched mud mask sourced from spring-fed lakes in Eastern Europe. Formulated with unique silts loaded with skin-enhancing ingredients, the mud is known for its organic healing powers and ability to nourish and treat the skin. Its naturally-occurring bioactive silts are known to be superior in treatments, increasing cellular turnover by 92%.

Sediments formed over 30,000 years ago and collected from two spring-fed lakes in Eastern Europe are formulated in Sarah McNamara Miracle Skin Transformer Miracle Revival Mud.

Sarah McNamara Miracle Skin Transformer Miracle Revival Mud contains skin-restorative ingredients.

The formulation, targeted to acne-prone, sensitive skin, reduces and clears blemished skin without over-drying. Santalia Calming Mask does not contain benzoyl peroxide, sulfates, artificial fragrance, dyes or preservatives, and it is naturally preserved with honeysuckle extract.

Santalia Calming Mask is priced at $28.00 and is available now at santaliashop.com.

Working to improve hydration, firmness and skin clarity, Miracle Revival Mud reveals more even skin tone and reduces surface shine. Its absorbing action helps unclog pores, delivers nourishment, eliminates dead skin cells and detoxifies impurities. It leaves skin refreshed, invigorated and youthful.

Available next month for $48.00, Sarah McNamara Miracle Skin Transformer Miracle Revival Mud will be at Sephora and Nordstrom stores nationwide and online at sephora.com.

Natural minerals and sandalwood extracts are found in the new Santalia Calming Mask. It removes excess oil and delivers the soothing benefits of sandalwood. The mask helps to stabilize swelling and redness to produce clearer, smoother skin.

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The sandalwood tree provides the key ingredient of Santalia Calming Mask.

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LONDON’S BEAUTY EXPORT Rimmel London Offers On-Trend Makeup For Spring

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immel London’s BB Cream 9-In-1 Skin Perfecting Super Makeup is a multitasking balm that battles blemishes, fine lines and shine, as well as provides SPF 25 protection. The BB Cream bridges the gap between makeup and skincare. It primes, moisturizes, minimizes the appearance of pores and protects against environmental damage. It functions as makeup to conceal, brighten, smooth, mattify and cover imperfections.

Available in three shades, the BB Cream 9-in-1 Skin Perfecting Super Makeup is priced at $6.99.

Rimmel London’s ScandalEyes Show Off Mascara plumps and lengthens lashes.

Intense color and serious staying power are achieved with Rimmel London’s ScandalEyes Waterproof Kohl Kajal Eyeliner. Its smudge-proof, fine-tipped crayon pencil defines eyes in 10 shades for $4.49.

Rimmel London’s ScandalEyes Waterproof Kohl Kajal Eyeliner defines eyes with its supple kohl texture.

Rimmel London’s BB Cream 9-In-1 Skin Perfecting Super Makeup achieves a flawless face in one step.

ScandalEyes Eye Shadow Sticks from Rimmel London produce a high-impact, glam eye look in a flash. Its chubby tip applicator ensures easy application, and its ultra-soft, blendable formula lasts for 24 hours. The waterproof and smudge-proof shadow sticks can double as an eyeshadow or eyeliner. Available in nine shades, they are priced at $4.49.

The ultimate London girl, Kate Moss, has collaborated with Rimmel London to produce Kate Moss Lasting Finish Matte Lipstick. The long-lasting lipstick is enriched with an exclusive ruby powder to provide intense color that combines with a triple-blend of lightweight emollients to give a velvety finish on lips. The lipstick comes in 10 shades, and one, 111, has been designated as the “Kiss of Life” shade. Its sale benefits DKMS, the world’s largest bone-marrow donor center. Ms. Moss and Rimmel London have teamed up to “Kiss Blood Cancer Goodbye” by supporting DKMS’s mission with this signature red shade. Each lipstick is priced at $5.49.

All of the new Rimmel London makeup is available at chain drug stores and mass retailers nationwide, as well as at rimmellondon.com.

Rimmel London’s ScandalEyes Eye Shadow Sticks offer 24-hour, smudge-proof wear.

Rimmel London plumps and lengthens lashes with ScandalEyes Show Off Mascara. Its fiber-enriched formula and one-of-a-kind ball brush deliver a flake-proof, smudgeproof, clump-proof formula that lasts from morning to night. The mascara comes in two shades and costs $6.99.

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Kate Moss Lasting Finish Matte Lipstick’s “Kiss of Life” shade benefits DKMS.

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THEBEAUTYBIZ

Conference

An Expo On Scent And Sensory Marketing

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centWorld 2013, focusing on “Relevance, Resonance, Revenue,” will be held February 6 to 8 at New York City’s Marriott Downtown in New York City. It is the largest scent and sensory marketing conference in the world with cutting-edge lectures and presentations.

“We are thrilled to have important sponsors and a star-studded line-up of speakers, including representatives from our sponsors, all of whom are leaders in the rapidly growing scent-marketing industry,” affirmed Caroline Pieper-Vogt, Chairperson of the Scent Marketing Institute, the industry’s trade association and ScentWorld, host.

The Scent Marketing Institute is a not-for-profit organization that promotes and advocates the use of scent and sensory marketing, educates companies and organizations about the latest information and research related to scent. It also supports the sales and marketing efforts of its member companies through information, sales tools and networking. Information on the organization is found at scentmarketing.org and on its blog, scentmarketingdigest.com.

“Holding this year’s ScentWorld in New York City only heightens the industry’s visibility,” Ms. Pieper-Vogt noted. “We look forward to an event that will continue to shape how scent and sensory marketing impact virtually every aspect of marketing and branding across multiple industries. We anticipate a compelling and highly visible ScentWorld 2013.”

The expo focuses on leveraging scent and sensory marketing’s relevance and resonance to maximize revenue in today’s m a r k e t p l a c e . Th e three-day international Scent Marketing Institute’s Caroline Pieper-Vogt event places attendees on the fast track to utilize the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today’s sophisticated consumers.

ScentWorld 2013 brings together marketing, advertising and branding agency professionals, scent technology and fragrance manufacturers, scent marketing distributors and consultants, sensory marketing pioneers and established brands from around the world.

Attendees will be exposed to experts in every field that is relevant to scent and sensory marketing. They will include packaged goods companies, retailers, the travel industry, healthcare facilities and real estate companies, as well as scent and sensory marketing solution providers. The conference informs how to effectively deploy scent and sensory marketing in real world environments, as well as keep current on changing scent and (Continued on page 45) Dr. Alan Hirsch sensory safety tolerances and issues.

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PIGUET P

etit Fracas de Robert Piguet is synonymous with the game of love. The scent has an audacious air, inspired by the brand’s iconic Fracas. It is elegant but not too serious. Petit Fracas is perfect for flirty fashionistas.

Petit Fracas is fresh, youthful and feminine, with a playful innocence. The flirtatious and charming juice is a collaboration between Joseph Garces, President and CEO of Robert Piguet Parfums and Givaudan’s Master Perfumer, Aurélien Guichard. Descended from a family who worked in the fragrance industry, Mr. Guichard believes the relationship of trust is essential between a perfume house and a Perfumer.

“When I work with Robert Piguet, I feel free to do anything I wish.”

“Joe works with a lot of passion and honesty for his brand,” he continued. “It’s a challenge to preserve the tradition of Piguet perfumes while creating scents that are modern and distinctive.

Petit Fracas sold by one of Piguet Parfums’ However, because we trust each other, Fragrance Specialists over the years we’ve created quite a few we wouldn’t have amazing perfumes, different fragrances. It was all done with such as Hypnotic Poison. So yes, they a lot of happiness.” may be annoying at times, but flankers Petit Fracas de Robert Piguet opens on certainly have a place on our departa top note of fresh citrus and pear. Its ment store shelves.” heart is floral with a vintage edge—tube“This year’s Best Flanker award goes rose and white flowers. The base offers a to a perfume that serves as an introductouch of whimsy, with the elegance of tion to one of the most classic florals of musk and sandalwood sprinkled with a all time: Petit Fracas by Robert Piguet soupçon of chocolate.

Parfums. The reason why this ‘Little The scent comes in a 3.4-oz. Eau de Fracas‘ is so good is the fact that there is Parfum for $150.00. Petit Fracas de Robabsolutely nothing minuscule about it; ert Piguet is now exclusively at all Saks in fact, it is just as loud and raucous as Fifth Avenue stores. the original, yet it opts for a mixture of The Candy Perfume Boy blogger listed fresh fruit and chocolate to add a fun the best and worst fragrances of 2012. In new twist.” his review of Petit Fracas, he said: Joseph Garces is pleased that The “It seems funny to have an award for Candy Perfume Boy blogger named the best flanker as they often tend to be Petit Fracas as the “Best Flanker” of derivative, unimaginative and downright 2012, but he still maintains that “Petit confusing (flankers of flankers anyone?), Petit Fracas de Robert Piguet plays Fracas is an original.”

BF but it is true to say that without flankers the game of love.

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THE ROMANCE OF

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Clarisonic Aria (In Black) “Every man and woman in my family has asked for—and is getting—one as a gift this year. Because, yes, it’s that good.”

Armani Eyes To Kill And Clinique Bottom Lash Mascaras “After years of never touching mascara to my bottom lashes, I’ve had a change of heart. Now I do big, fluffy lashes on top and then use this wee little brush to define the bottom.”

Maison Francis Kurkdjian Incense Paper (In Aqua Universalis) “I love that these papers burn in seconds, but leave a scent that lasts for hours.

During the holidays I buy a bunch to give out as hostess gifts.”

OPI The Living Daylights Nail Polish “I’m totally digging all the new glitter polishes. This one has mongo flakes that reflect like mirrors. Very fun and festive.”

Allure Beauty Director Patricia Tortolani

Lancôme Bi-Facil “I’ve tried every makeup remover on the market and I always come back to this one. Saturate a cotton pad, hold it on your lid for 10 seconds, and it removes every trace of eye makeup.

Done and done.”

L’Oréal Infallible 24 HR Eye Shadow (In Midnight Blue) “A nearly-black blue that I can smudge on with my fingers for a quick smoky eye.”

RoC Retinol Correxion Sensitive Night Cream “No matter the time of year, I do not go to bed without smoothing this over my face.”

Drybar Money To Blow Gift Card “I like to think that I give myself an excellent blowout at home. But when I’m busy and exhausted, it’s so nice to have someone do it for me.”

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ith winter fast approaching, Allure Beauty Director Patricia Tortolani shared her most beloved holiday products and a handful of gift ideas with Beauty Fashion.

Allure, the self-described Beauty Expert, recently won a spot on Adweek’s 2012 Hot List, which dubbed it the “Top Destination for Fashionistas.” The magazine saw mobile

CoverGirl Lipperfection Jumbo Gloss Balm (In Berry Twist) “Chubby pencils are my favorite way to apply lip color these days.

I like this sheer, bright raspberry.”

Rodin Olio Lusso Travel Kit “Everything Linda Rodin makes smells divine. These minis are great for travel.”

page views increase 367% from January-September 2012, Adweek said, while digital circulation has grown by 434% since the launch of its digital edition in May 2011.

Additionally, ad paging was up 18% January-December YOY, with a rate base that has increased from 1,050,000 to 1,075,000 in 2012, and will climb to 1,100,000 next month.

BF

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CONSUMER CORNER: PATRICIA TORTOLANI’S SEASONAL PICKS!

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CONSUMER CORNER: SEASONAL FAVORITES WITH LUCKY ’S JEAN GODFREY-JUNE Maison Francis Kurkdjian Paris Amyris Femme “Delicate, gorgeous, sophisticated, and perfect for fall though totally un-fall: It’s feminine and light and springy. Heaven.”

Alterna One Night Highlights “Best idea in a VERY long time: Insta-highlights! That wash right out!

And are totally realistic!”

SkinCeuticals Phloretin CF Gel “Keeps vitamin C timereleasing into your skin for days, brightening, smoothing, and (only in theory, but studies on vitamin C are pretty well documented) giving you a not-insignificant sun-protective benefit. So I skip SPF on a rainy day.”

Sonia Kashuk Completely Organized IT Bag “The pockets, the red-tabbed zippers, all the space—this is so chic it should cost MUCH, MUCH more than—you won’t believe it—$15.00.”

Jean Godfrey-June

With the leaves changing colors and summer settling into fall, Beauty Fashion asked Lucky magazine’s long-revered Beauty Director Jean Godfrey-June for her top autumn beauty picks.

Sally Hershberger Curvaceous Curl Cream “A faintly summer-scented curl cream that gives you instant, perfect, shiny, happy waves. It defrizzes, it defines and it’s so good I now run it through my hair every time I step out of the shower.”

Yes to Tomatoes Acne Wipes “Young (my teenage daughter) and old (me) are AMAZED at how effective these cloths are.”

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Heeley Sel Marin Eau de Parfum “This gorgeous, saltwater/sun/ wildflowers perfume makes me feel chic and original and unexpected and pretty. And French, naturellement.”

YSL Volupte Sheer Candy Glossy Balm in Succulent Pomegranate “This is not new but is the nicest, most flattering, best-tasting instant-face-pick-meup ever invented.”

BF

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Spring flowers are coming early this year, thanks to AERIN’s limited-edition Garden Color Collection, further enhanced by the company’s floral infusion.

“When I think of Spring, I immediately think of flowers,” says Aerin Lauder, Founder and Creative Director, AERIN. “I’ve created a collection that is bright and pretty, mixing floral patterns with a vibrant, pink palette.”

A few items from Aerin Lauder’s Garden Color Collection

Those thoughts have bloomed into two AERIN Spring Style Palettes—A Garden in Bloom, which consists of nearly nude, fresh-faced, soft shades, and A Garden at Dusk that boasts of a bolder color spectrum. Both retail at $70.00. They include three eye shadows and a blush encased in a signature AERIN pattern compact. Ms. Lauder’s gardens are flourishing: eye shadows don hues of Iris, Lily and Dahlia, with a blush in Nectar (A Garden in Bloom), as well as Peony, Hyacinth and Dusk, with a blush in Blossom (A Garden at Dusk).

The two palettes are complemented by AERIN Floral Illuminating Powder, featuring six soft pastels that swirl into a posy-perfect shade to enhance any complexion ($55.00) and by AERIN Multi Color for Lips and Cheeks, a two-in-one combo in limited-edition shades of Freesia and Sweet Pea, each packaged within a pink pouch decorated with the company’s gold logo ($42.00).

To the Garden Color Collections are added three new shades of AERIN Lipstick—Tulip, Garden Path and Camelia, plus a trio of new lip gloss hues—Poppy, Cassis and Pink Rose. The lipsticks come in a golden case, while the glosses have clear bases and golden tops. The lipsticks and lip glosses retail at $30.00 each.

The AERIN Garden Color Collection will be available as of February 2013 for a limited time at select retailers and online at AERIN.com and esteelauder.com.

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THE NIGHT SHIFT

linique’s new Moisture Surge Overnight Mask helps to replenish skin with soothing, nourishing moisture during the nighttime hours. The mask strengthens the skin’s ability to lock in moisture, and the no-rinse formula fends off irritation from oxidative stress accumulated daily. Skin is left soft, smooth and more supple the next morning.

The Scientists at Clinique have identified that skin is programmed to fine tune its rhythm during slumber, when it is actually vulnerable to water loss and a compromised barrier function. The Moisture Surge Overnight Mask, an ultra-rich, luxurious cream formula, exploits special nighttime skin behavior by immediately delivering intense hydration to the skin, leaving it plump and supple. It supplies essential lipids to the skin and works throughout the night to help calm and soothe irritation from daytime assault.

Moisture-locking hyaluronic acid creates an invisible moisture mesh that preserves optimal hydration. A cocktail of ingredients, including Activated (-/+) Water/Aloe Barbadensis Leaf Water, trehalose and sorbitol, also help skin to hold moisture.

The skin’s barrier repair and strength are achieved through a combination of key ingredients that restore lipids and promote long-term moisturization of the skin. Murumuru seed butter/wheat brand extract and olive extract repair and strengthen the skin barrier by replenishing lipids. Shea butter, mango butter and pomegranate sterols provide long-term moisturization through a powerful combination of plant-derived emollients. A combination of algae extracts, caffeine/ sucrose, cladosiphon okamuranus extract, bisabolol and anti-oxidants soothe, calm and protect against environmental pollutants.

Moisture Surge Overnight Mask is priced at $32.00. It is New Moisture Surge Overnight available now at Clinique Mask can be applied in the counters nationwide and at evening and rinsed off in the clinique.com.

BF morning.

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February Flowers

MAYBELLINE NEW YORK AT MERCEDES-BENZ FASHION WEEK SPRING 2013 (continued from page 18)

DAY 3: DKNY

DAY 3: VICTORIA BECKHAM

The Look By Charlotte Willer “For DKNY we have a chic New York City girl who is ready to go from day to night and everything in-between,” said Makeup Artist for Maybelline New York, Charlotte Willer. “The look is clean, natural and wearable for just about anyone.”

The Look By Diane Kendal “For this look, we really played with light and dark to create a beautiful sculpted look,” said Makeup Artist Diane Kendal.

“Victoria’s collection was very architectural, and the makeup was sexy and clean without making a big statement.”

GET THE LOOK:

GET THE LOOK:

Dream Fresh BB: Charlotte created a flawless, dewy canvas with this ultra-blendable BB Cream.

Dream Lumi Touch Highlighting Conc e a l e r : S k i n wa s completely perfected, without blush,

Dream Bouncy Blush in Coffee Cake and Candy Coral: Diane used a fleshtoned blush to s c u l p t ch e e k bones and a warmer shade on the apples for a healthy glow.

Eye Studio Master Shape Brow Pe n c i l : Th i s super precise brow pencil cre-

using this gel-based concealer and a dusting of Fit Me! Powder in the T-zone.

Eye Studio Master Shape Brow Pencil: Charlotte filled in brows with this easy-to-use pencil for a clean, groomed look.

Baby Lips in Quenched: A fashion week staple, Charlotte applied this hydrating balm to the eyelids from the lash line all the way up to the brow.

The Mega Plush Mascara by Volum’ Express: The eye look was complete with three coats of this volume-building mascara, plus one coat on bottom lashes.

Color Sensational Lip Color in Totally Toffee and Born With It: Depending on their skin tone, models wore one of these two universally flattering, chic, sophisticated shades.

ated a lot of definition, making brows a major focus.

Eye Studio Color Explosion Eyeshadow in Caffeine Rush: This neutral yet pigmented palette was used to create dimension around the eyes—brown in the crease and highlights on the brow bone.

Eye Studio Master Precise Ink Pen Eyeliner in Black: This ultra-thin brush was used to create a sleek line very close to the lid and, in the absence of mascara, provided just the right amount of definition.

Baby Lips in Quenched: This hydrating lip balm provided a base for the striking nude lip, which was finished with Dream Lumi Touch Highlighting Concealer in Radiant, a universal lightreflecting tone that was dabbed onto lips and blended with a finger.

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MAYBELLINE NEW YORK AT MERCEDES-BENZ FASHION WEEK SPRING 2013

DAY 4: WES GORDON

DAY 4: CARLOS MIELE

The Look By Charlotte Willer “Wes wanted a ‘high priestess with a bit of a gothic twist’ look,” said Makeup Artist for Maybelline New York, Charlotte Willer. “Standout eyes, lips and smudged, sultry lines stole the show.”

The Look By Gato

GET THE LOOK: Dream Fresh BB: Charlotte used this one-step wonder to blur imperfections for a flawless complexion.

Dream Lumi Touch Highlighting Concealer: Applied under the eyes, this illuminating concealer imparted a touch of brightness to the face.

Eye Studio Master Precise Liquid Ink Pen Eyeliner: This black felt-tip eyeliner was drawn along the upper lash line in quick uneven strokes to create smudgy definition.

Dream Bouncy Blush in Fresh Pink: Charlotte dabbed this plush powder-gel formula onto the cheeks for a subtle, natural flush.

Illegal Length Fiber Extensions Mascara: Charlotte created a clumpy effect by piling on coats and coats of mascara onto upper and lower lashes.

Super Stay 10HR Stain Gloss in Berry Heave n l y a n d Fr e s h Fuchsia: After placing this vibrant stain onto the center of lips, Charlotte smeared and blended color outwa r d u s i n g her fingers for an “undone” finish.

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“The beauty look at Carlos Miele was inspired by a beautiful girl transforming her look from the beach to a hot, summer party,” said Makeup Artist for Maybelline New York, Gato.

GET THE LOOK: Fit Me! Foundation: Gato smoothed this creamy foundation over the entire face creating a perfect, even complexion.

Fit Me! Bronzer: To g ive s k i n a bronzed, backf r o m - t h e - b e a ch look, Gato applied bronzer above the brow bone, under the cheek bone and under the jaw line. Minutes before show time, he applied oil on the eyelids and cheekbones to give skin a glistening warm weather glow.

Eye Studio Color Tattoo 24HR Cream Gel Shadow in Bad to the Bronze: Gato swept this long-wearing cream gel shadow across the lids with his finger to illuminate the eyes.

Dream Bouncy Blush in Coffee Cake: With his fingers, Gato applied this powder-gel blush to the apples of the cheek and blended softly to create a subtle, sunkissed glow.

The Mega Plush Mascara by Volum’ Express: One coat of this gel-mousse mascara created defined lashes.

Color Sensational Lipcolor in Red Revival: A bold red lip added the perfect touch of glamour to this sophisticated party look.

Color Show Nail Lacquer in Bold Gold: A gold metallic nail—the ultimate warm-weather accessory —perfectly complemented the radiant makeup.

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MAYBELLINE NEW YORK AT MERCEDES-BENZ FASHION WEEK SPRING 2013

Day 5: BETSEY JOHNSON

DAY 6: BIBHU MOHAPATRA

The Look By Gato

The Look By Gato “The look at Betsey Johnson was a celebration of two American icons: the pin-up girl and the comic book super hero,” says Makeup Artist for Maybelline New York, Gato.

“It was a fun, over-the-top look that we wouldn’t recommend for, say, a business lunch.”

“The inspiration backstage at Bibhu Mohapatra was a metamorphosis, a beautiful woman who is emerging, breaking free and flying away,” said Makeup Artist for Maybelline New York, Gato. “The look is ethereal yet graphic and very much about balance and symmetry.”

GET THE LOOK:

GET THE LOOK:

Eye Studio Master Precise Liquid Ink Pen Eyeliner in Black: Gato used this pointed felt tip pen to draw on both the brows and the eyes for a very “big” theatrical eye look.

Eye Studio Color Ta t t o o 2 4 H R Cream Gel Shadow in Too Cool and Audacious Asphalt: Gato mixed these two shades to create a dramatic silver that went in the inner and (way!) outer corners of the eye, then painted a yellow pigment in the center.

The Falsies Flared Mascara by Volum’ Express: Gato applied “thousands of layers” of this volume-building mascara over false lashes to bring the eye look to “Defcon 5.”

Color Sensational Lip Color in Very Cherry: Gato chose this striking red hue to b r i n g s o m e iconic Betsey drama to the lips, applying a fine red glitter on top with a brush.

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Dream Fresh BB: Gato blended this brightening, hydrating skin perfector all over the face for a flawless, youthful complexion.

Fit Me! Bronzer: D u s t e d l i b e ra l l y onto the eyelid, brow bone and extended to the temple, this natural glow bronzer emulated the balanced look of butterfly wings.

Color Sensational Vivids in Shocking Coral: Gato used this bright lip color to create a fanciful detail, smudging and blending outward and upward along the lower lash line. A similar look can be achieved with Color Sensational Lip Color in Coral Crush.

Color Sensational Lip Color in Magnificent Mauve: Gato finished the lip look with a touch of this soft mauve dabbed onto the center of the lips, blending well with his fingertips.

Color Show Nail Lacquer in Audacious Asphalt: To mirror the gray shade of a “Luna Moth,” nails were polished using this creamy hue.

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MAYBELLINE NEW YORK AT MERCEDES-BENZ FASHION WEEK SPRING 2013

DAY 6: RACHEL ZOE The Look By Charlotte Tilbury “Rachel was inspired by beauty icon Kate Moss’s natural, freshfaced beauty,” said Makeup Artist Charlotte Tilbury. “We used soft colors to achieve the ‘no-makeup makeup’ look and emphasize the natural facial architecture.”

GET THE LOOK: Dream Matte Mousse in Cocoa Dark: To highlight facial contours, Charlotte used this matte foundation to sculpt temples and cheek bones.

Dream Bouncy Blush in Fresh Pink and Rose Petal: A blend of these two pink shades gave cheeks a soft flush.

For a touch of youth, Charlotte also dotted some freckles on the cheeks and nose with the Eye Studio Master Shape Brow Pencil.

Eye Studio Color Tattoo 24HR Cream Gel Shadow in Bad to the Bronze: Charlotte washed this color across the entire lid and under the lower lash line. She then applied The Mega Plush Mascara by Volum’ Express in Brownish Black on the top and bottom lashes for soft, natural definition.

Color Sensational Lip Liner in Nude and Baby Lips in Quenched: For a barely-there yet luscious lip, Charlotte mixed this nude lip liner and hydrating clear lip balm.

Color Show Nail Lacquer in Born With It, Porcelain Party and S we e t C l e m e n t i n e : Th e 40’s-inspired peachy nail hue was created by mixing these three shades together.

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A Peek at Maybelline New York’s Social Media during Fashion Week September 2012 Mercedes-Benz Fashion Week proved to be one of Maybelline New York’s most dynamic seasons yet with sponsorships of 11 shows such as DKNY, Wes Gordon and Victoria Beckham. It was the first season Color Show Nail Lacquer made its runway debut by creating the nail looks at shows such as Mara Hoffman, Rachel Zoe and Carlos Miele. Charlotte Willer, Charlotte Tilbury, Gato and Diane Kendal were among the extraordinary group of makeup artists for Maybelline New York.

In an effort to provide an inside look into the exclusive backstage experience, Maybelline New York engaged Twitter, Tumblr, Instagram and Pinterest followers into a world once reserved only for models, makeup artists, celebrities and bloggers. Maybelline New York saw spikes in new ‘likes’ and ‘follows’ for Facebook, Twitter and Instagram while Tumblr saw an increase in unique visitors.

From photos of the Fashion’s Night Out Party in the Meatpacking District, peeks backstage before the collections even hit the runway, fans and followers became part of the Maybelline New York Fashion Week experience— including special tweets from Victoria Beckham, Betsey Johnson, Rachel Zoe and DKNY. Maybelline New York’s Twitter engaged with thousands of fans and influencers. Here, a few highlights:

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MAYBELLINE NEW YORK AT MERCEDES-BENZ FASHION WEEK SPRING 2013

Maybelline New York’s over 3 million Facebook fans received exclusive backstage access and “get the look” makeup and nail tips. The brand brought the fashion shows themselves to consumers via www.YouTube.com/LiveRunway, a partnership with YouTube and IMG, which delivered the excitement of Mercedes-Benz Fashion Week to fashion lovers everywhere through live streamed shows.

The Backstage Beauty Pinterest board saw 2.5x more repins during Mercedes-Benz Fashion Week.

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CounterIntelligence (continued from page 19)

A M·A·C display at the entrance to the brand’s new Fifth Avenue flagship store

Traffic flow allows customers to explore all of M·A·C’s SKUs.

The M·A·C flagship store’s interior A private space where customers architecture conveys a culture of can have makeup consultations chic refinement. and applications

Artists,” confirmed Gordon Espinet, Senior Vice President, Artist Training and Development and Makeup Artistry at M·A·C Cosmetics. “What makes the M·A·C experience so unique is that we have extreme diversity in our Artists.

However, irrespective of age, language, culture, background or ethnicity, they are all genuinely passionate and talented makeup Artists who have an innate desire and ability to positively connect with consumers and constantly rethink the potentials of makeup.”

M·A·C’s ethos of internally promoting and retraining its makeup Artists equates to an extremely low turnover rate.

“We can educate our Artists and also certify them,” reported Ms. Buglisi. “The Artist behind the counter is our first customer; if you can convince them and inspire them, they will share that with customers. Hence, what we can offer to the consumer feels different from what the consumer gets from another brand that may have a higher rate of turnover.” Mr. Espinet agreed, adding “We constantly push our staff to be their personal best. The fact that we constantly provide our Artists with development opportunities and keep them inspired and informed through workshops means that they have the tools and opportunities to stay engaged with the brand.”

To meet the needs of customers from all over the world, the Fifth Avenue Flagship presents products with a multicultural relevancy. In addition to the full M·A·C range—over 1,200 SKUs including new color collections and M·A·C store-only exclusive collections—additional product collections with a global positioning, previously only available to specific M·A·C markets, are also a compelling offering.

The flagship M·A·C store also offers high-touch retailing with its Lash Bar. “We are by far the go-to seller for lashes of any cosmetics brand,” Mr. Espinet stated. “Lashes have become quite the feminine fashion statement, and M·A·C lashes truly are the couture of lashes.”

M·A·C’s full selection of over 40 variants are displayed and back-lit on a vertical surface at worktop height, enticing customers to play with their picks of lash looks with all lash essential accessories and products at hand. There are also numerous makeup stations, a VIP area plus continual animation around collections, making for an immediate and tangible way to step in and experience the brand.

This M·A·C location will function as an industry hub for editorial broadcasting activity, filming and appointments. It will also host public relations events for bloggers and makeup applications for local and global media during New York Fashion Week, plus function as a venue for Masterclasses and M·A·C’s seasonal Trend presentations.

“We have created with the Fifth Avenue store, as with our other flagships, a unique and special retail experience,” Mr. Gager noted. “Addressing the shopper is the best way for the brand to evolve. As our Flagships demonstrate, as our customers evolve, so will we…we are a brand that always likes M·A·C makeup Artists Romero Ienning and Cheri Blair to keep moving.”

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(continued from page 34)

“The expo will lead to an incremental stream of revenue for new forms of business using innovative ways to use scent,” Ms. Pieper-Vogt declared. “Attendees will learn how to use scent in new ways and benefit from it.”

After a welcoming reception on February 6 for speakers, sponsors, exhibitors and attendees at Manhattan’s Downtown Association, ScentWorld 2013 kicks off on February 7 at the Marriott Downtown with a keynote speech by Dr. Alan Hirsch, Founder and Neurological Director of the Smell & Taste Treatment and Research Foundation and inventor of Sensa™, a weight-loss product. Dr. Hirsch will discuss “Research into Action: From Science to Market Implementation.” Other speakers at the first day’s session include NeuroFocus’s Dr. Michael Smith, Scentandrea’s Carmine Santandrea, ScentAir’s Andy Kindfuller, Aromatic Fusion’s Eric Albee, Belmay Fragrances’ Eileen Hedrick and Dr. Maureen Morrin, a Professor at Rutgers University.

That evening, a gala dinner and award ceremony will be held. The keynote speaker at the dinner will be Chandler Burr, Director and Curator at the Center of Olfactory Art at New York City’s Museum of Arts & Design. Mr. Burr is the author of two definitive books about the perfume industry—The Perfect Scent: A Year Inside the Perfume Industry in Paris & New York and The Emperor of Scent: A True Story of Perfume, Obsession and the Last Mystery of the Senses.

On February 8, speakers will include Cohn & Wolfe’s Jim Joseph, DervalResearch’s Diana Derval, S Sense’s Nicola Pozzani, Siegal+Gale’s Austyn Stevens, NBC Universal Studios’ Keven Callahan, Mane’s Dr. Syed Shamil, International Flavors & Fragrances’ Matt Frost, Prolitec’s Richard Weening, Take-Out Media’s Ameena Meer, Big Fuel Communication’s Jon Bond, Sniffapalooza’s Karen Dubin and SCENTERPRISES™’s Sue Phillips.

ScentWorld 2013 announced that Diamond Sponsors include ScentAir and Prolitec. ScentAir is a leading global provider of scent-marketing solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. Prolitec is a leader in the development and deployment of innovative technologies and solutions for aerobiology and indoor air quality.

“We’re pleased to support ScentWorld again at the highest sponsorship level, recognizing this event as the consummate gathering of the world’s most important scent marketers and users,” stated Roger Bensinger, Executive Vice President, Business Development & Marketing for Prolitec, Inc. Andy Kindfuller, CEO of ScentAir added, “ScentAir is proud to be a diamond sponsor of ScentWorld 2013. It is a great opportunity for the ScentAir team to connect with J A NU A RY 2 0 1 3 /

Museum of Arts & Design’s Chandler Burr

existing and potential scent-marketing customers from around the world.”

Sponsorship opportunities are available in the Diamond ($15,000), Gold ($9,000), Silver ($4,000), Welcome Cocktail Reception ($5,000), Breakfast ($5,000), Gala Awards Dinner Cocktail Party ($5,000), Gala Awards Dinner ($10,000) and Closing Ceremony ($3,500).

Companies who plan to have an exhibit at ScentWorld will share their ideas and demonstrate their products and expertise directly to buyers and decision-makers. Attendees will visit the exhibition area throughout the event, before and after speaker presentations, during breaks and at the end of the day.

For more information about ScentWorld 2013, contact Jennifer Dublino at 561-400-0009 or at Jennifer@ scentworldevents.com.

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on the avenue (continued from page 20)

The elegant Pratt Mansion on New York City’s Fifth Avenue was the scene for Grace Beauty and Zig Capital’s holiday party. Guests roamed through the mansion’s baronial rooms while sipping holiday beverages and nibbling on hors d’oeuvres.

Hearst Magazines’ Judith Bookbinder, Michael Clinton, Nancy Berger Cardone, David Carey, Anne Fulwider with Soledad O’Brien and L’Oréal Paris’ Karen Fondu

Grace Beauty’s Frank Fazzinga III and Louise Caldwell with Macy’s Brian Hoke

L’Oréal USA’s Frédéric Rozé chats with Ms. Fondu and Mr. Carey at dinner.

“The L’Oréal Paris family is incredibly proud to celebrate this year’s inspiring group of honorees,” declared L’Oréal Paris’s President, Karen Fondu. “These amazing women represent our brand heritage and philosophy, ‘Because You’re Worth It,’ by inspiring us all with their dedication and commitment to making a beautiful difference.”

Mr. Pisani with Grace Beauty’s Barbara Beller and Lani Ferguson

Grace Beauty’s Holiday Fete

Coty Prestige’s Stanley Gilman, Bob Cankes and Dominic Pisani (r.) with Grace Beauty’s Frank Fazzinga Jr.

Laura Fanjoy of Consigliere with Grace Beauty’s Simon Psaric

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THELATESTLAUNCHES

OPI NAILS CENTRAL EUROPE

0PI

Garnier’s 100% Ammonia-Free Home Haircolor

G

arnier’s Research and Innovation team in France has developed Olia, the first oil-powered permanent home haircolor that is 100% ammonia-free. This salon-inspired breakthrough is a significant advance in home haircolor, which delivers vibrant, vivid color, as well as improves and restores hair.

Garnier Olia’s oilpowered technology was, up till now, only attainable in professional salons. Traditionally, home haircolor has required ammonia for optimal delivery of color.

N ow, w i t h O l i a ’s exclusive 60% oilblend formula made from natural oils, including sunflower, p a s s i o n f l o w e r, Garnier’s Olia is the first permanent home camellia and mead- haircolor that is 100% ammonia-free. ow foam, beautiful color is achieved. A delicate floral fragrance, with notes ranging from fresh and sweet to woody and citrus, provides a sensorial experience upon application.

Olia’s oil-powered technology maximizes the coloring process to achieve lasting, permanent results, lifting up to three levels without the use of ammonia. Ordinary home haircolors are water-based and comprised of dye mixtures containing ammonia. Now Olia’s formula replaces that water with oil and contains low levels of MEA to uniquely propel color deep into the hair for long-lasting color and up to 100% gray coverage.

The dyes are perfectly deposited for heightened color performance. The high oil content generously coats each hair strand, preserving the hair’s natural components and visibly improves and restores hair. Hair is shinier and smoother, and its natural beauty is restored.

Olia’s creamy-rich, velvety-smooth texture resembles a skincare formulation. The oil-powered product is fluid enough to mix easily, yet rich enough to apply evenly, for complete, consistent coverage from root to tip and with no mess.

Garnier Olia has a full range of 24 shades: two blacks, ten browns, five reds and seven blondes. Available at mass, drug and food retailers nationwide, Garnier Olia is priced at $9.99.

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has done it again, very humorously, with the Spring/Summer 2013 launch of their Euro Centrale Collection, consisting of 12 new nail lacquers that offer a gorgeous mix of glam metallic hues and playful bright shades. One might be tempted to say that they have created OPIates for the nails.

Meant to shine a spotlight on Spring’s hottest looks that have sprung from New York City’s Fashion Week’s runways, featuring designs inspired by Central Europe, the choice seemed obvious to Suzi Weiss-Fischmann, OPI Executive Vice President & Administrative Director.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” she explains.

“When visiting these countries, you’ll view Gothic churches alongside graphic graffiti murals, blending two very different aesthetics.” In short, the fashion mélange incorporates the classic and the contemporary, reinventing the past with modern silhouettes and patterns.

With names like Suzi’s Hungary Again (“zero calories and yummy pink”), You’re Such a Buda Pest (periwinkle purple), Can’t Find My Czechbook (aqua blue), My Paprika is Hotter than Yours (fire-extinguisher red), A Woman’s Prague-ative (copper), Vant to Bite My Neck? (eggplant), My Vampire is Buff (creamy pale nude) and I Saw…U Saw…We Saw…Warsaw (midnight blue) just to list a few, it’s quite a trip.

The Euro Centrale Collection contains no DBP, toluene or formaldehyde. Each bottle includes OPI’s exclusive ProWide™ for easy application.

The collection will be available as of February 6, 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA for $9.00 ($10.95 Canadian). BF

OPI’s Euro Centrale Collection’s lineup

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THELATESTLAUNCHES

HAIR CARE REVOLUTION

PANTENE

TRANSFORMATIVE

SKINCARE

PRO-V’S PROGRESS

(continued from page 25)

(continued from page 27)

Each of the five products in the regimen contains one or more ingredients that help improve the look of skin tone. Phlorogine, an anti-oxidant, helps fight surface free-radical damage and imperfections. Niacinamide helps accelerate natural surface-cell turnover to renew the skin’s appearance and help diminish dark spots. NetDG helps maintain the skin’s optimal barrier function to protect it from irritants. N-acetyl glucosamine improves the skin cell moisture levels and helps fade imperfections. Sepiwhite helps to improve skin discoloration.

Last, but certainly not least, Pantene Pro-V’s Truly Relaxed Hair responds to those African-American women with chemically relaxed hair to straighten out its tight curly pattern. Unfortunately, this method of straightening hair results in removing its naturally protective layer, thus leaving it more prone to the damage caused by excessive drying and breakage. Since healthy-looking hair is the order of the day, the four products in this collection are specially formulated to treat each strand with gentle cleansing to fight against this type of damage.

The SKUs in the Olay Professional Pro-X Even Skin Tone regimen address the root causes of an uneven skin tone.

Olay Pro-X Even Skin Tone Spot Fading Treatment exfoliates and hydrates to even tone and remove dullness.

Olay Pro-X Even Skin Tone Brightening Renewal Cream helps replenish natural moisture and reduce the look of discolorations. Olay Pro-X Even Skin Tone Anti-Oxidant Sunscreen Sheer Daily Moisturizer Broad Spectrum SPF 35 helps prevent the skin surface’s free-radical damage.

Olay Pro-X Even Skin Tone Skin Brightening Protocol, to help correct skin discoloration in four weeks, includes one mini Brightening Cream and one mini Anti-Oxidant Sunscreen Sheer Daily Moisturizer Broad Spectrum SPF 35. The Olay Pro-X Even Skin Tone Tone Correcting Protocol, to help correct skin discoloration in four weeks, includes one mini Brightening Cream, a mini Anti-Oxidant Sunscreen Sheer Daily Moisturizer Broad Spectrum SPF 35 and one mini Spot Fading Treatment.

The Olay Professional ProX Even Skin Tone SKUs range in price from $39.99 to $44.99.

All of Olay’s new products are available now wherever Olay products are sold.

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Pantene’s Pro-V Truly Relaxed Hair Collection

Pantene’s Pro-V Truly Relaxed Intense Moisturizing Shampoo ($4.99) cleans and deeply moisturizes hair with coconut and jojoba oil, moisturizers, including silicones that leave the hair soft, tamed and strong. The Moisturizing Conditioner ($4.99) is weightless, leaving hair moisturized for up to 72 hours; it contains a combination of oil and fatty alcohols so as to balance the hair’s moisture levels. The company’s Truly Relaxed Lightweight Shampoo ($4.99) is a weightless formula that gently cleanses with coconut and jojoba oils, providing protection and nourishment . The Oil Crème Moisturizer ($4.99) is designed for those who need additional moisture, control, shine and smoothness. Its Pro-V formula with coconut and jojoba oils provides relaxed hair with 72-hour moisture, damage protection against frizz, breakage, tangling and split ends.

These Pantene Pro-V collections are available now at drug stores, food stores and mass merchandisers.

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BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00.

Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

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2013 Interested in exhibiting or need more information about our beauty event?

Contact us today at 609-759-7617.

JUNE 18-20 2013 Jacob K. Javits Convention Center New York, NY www.hbaexpo.com

EXCLUSIVELY AT NEIMAN MARCUS MARCH 2013