BEAUTY FASHION www.beautyfashion.com
速
OCTOBER 2012
INTRODUCING
P!NK
E M U ! L R O A V PERST SuUge brush, e, h e volum sold! n o i l l i gllowing – over 34 m e huu o m u h ge f l o v t s a l b lash *
*Based on Nielsen xAOC units sold 1/04/08–8/12/12. ©2012 P&G
THEPARTYSCENE
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on the avenue ALLURE’S 2012 Best Of Beauty Awards
Ms. Chapski and Ms. Wells (2nd r.) with P&G’s Kim Yates and Starcom Worldwide’s Nick Makhatadze Condé Nast’s Louis Cona, ALLURE’s Linda Wells and P&G Prestige’s Don Loftus Revlon’s Julia Goldin (c.) with Ms. Wells and Ms. Chapski
The 16th Annual Best of Beauty Awards was held at New York City’s Jazz at Lincoln Center. Over 400 guests mingled and viewed the displays of winners, including Tom Ford Santal Blush and Tom Ford Neroli Portofino.
Gurwitch Products’ Ellen Greenwald and Claudia Poccia (c.) with Ms. Wells, ALLURE’s Agnes Chapski and Laura Mercier’s Bonnie Beer
Happy Anniversary
Ms. Wells and Ms. Chapski with Elizabeth Arden’s Francine Gingras and Kathy Widmer
Town&Country’s Jay Fielden and Valerie Salembier (r.) with Hearst’s Ellen Levine and Michael Clinton
Ms. Salembier and Mr. Fielden with ELLE’s Roberta Myers and Town&Country’s Alexandra Kotur
Kate Somerville, Skincare’s Michelle Taylor and Bliss World’s Mike Indursky with Ms. Wells and Ms. Chapski
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TOMFORD.COM
OCTOBER 2012 • VOLUME 96 • NUMBER 10
TOM FORD
BEAUTY
BEAUTY FASHION
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West To East Reach For Robert Piguet Parfums
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Coty Rocks CEW Forum
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L’Oréal Scientists Are Worth It
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Design Student Interns At IFF
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WFFC Salutes Galvin
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Niche Perfumery News At Elements Showcase Robertet Presents Panel On “160 Years of Roses”
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Beyond The Bottle Experts Delve Into Multi-Uses Of Scent
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Damide’s Bespoke Vision
© 2012 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
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www.beautyfashion.com
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OCTOBER 2012 • VOLUME 96 • NUMBER 10
BEAUTY FASHION
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REGIONALCORRESPONDENTS 53
Atlanta Peach -Toni M. Lublin
THEPARTYSCENE 2
On The Avenue
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THELATESTLAUNCHES 24
Tom Ford’s New Signature Scent For Men
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Skin-Centric Problem Solvers
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First Look
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Aerin Lauder Collection Debuts At Saks
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For Women Only
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Manpower
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EVERYMONTH 10
Editorial
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ComingUp
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THE FIRST EVER BLACK EAU DE PARFUM
H A U S L A B O R AT O R I E S . C O M FA C E B O O K . C O M / H A U S L A B O R AT O R I E S
EDiTORiAL
BREAST CANCER AWARENESS MONTH Twenty years is only the beginning…This month marks the 20th anniversary of the Breast Cancer Awareness (BCA) Campaign. Founded by Evelyn H. Lauder, the BCA Campaign has raised over $35 million since its inception and has brought global awareness of this terrible disease to an unheralded level. Until this initiative, breast cancer had remained in the shadows and, to a large extent, under the radar in society. It is amazing to see how one person’s vision and determination has changed not only our way of thinking about the disease, but has changed the way we think. This momentous anniversary is particularly inspiring, coming right after the 28th anniversary of the American Cancer Society’s DreamBall to benefit the Look Good… Feel Better program. It was really a superhuman effort made by Carol Hamilton and the L’Oréal team, along with Michael Clinton and his Hearst colleagues, to raise over $2.4 million in a single night to fight the battle against this dread disease. I am so proud to work in an industry that takes not only their corporate responsibility so seriously but their social responsibility as well. Few industries have given us the leaders (women) who have moved the needle to such a degree when it comes to corporate responsibility. I know of many that are no longer with us who must now be looking at us with approval.
George Ledes President and CEO
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THEBEAUTYBIZ
FASHION’S NIGHT OUT IN NEW YORK CITY Lord & Taylor was Beauty Fashion’s first stop on an odyssey through the Big Apple’s retailers. Customers flocked to the Men’s Fragrance Department where the Model in the advertising campaign for the New York Yankees fragrance for men made a personal appearance. A gift of a silk-screened 100% organic tote bag was available only on Fashion’s Night Out with the purchase of any New York Yankees fragrance.
Maybelline New York’s new vending machine offers three choices and dispenses 1 free product per person.
The Model in the New York Yankees fragrance advertisement, Ryan Duffy, joined The Cloudbreak Group’s Carmela Palladino and Lord & Taylor’s Elizabeth Ravalico.
Ms. Palladino and Erin Scheetz show off the New York Yankees fragrance GWP tote bag.
Kim Kardashian meets customers who purchased her new fragrance, True Reflections.
The Cloudbreak Group’s Stacey Hubbell, Courtney Singer and Ms. Palladino greet customers at Fashion’s Night Out.
On another floor at Lord & Taylor, customers came to purchase the new True Reflections Kim Kardashian women’s fragrance and to meet the superstar. Maybelline New York set up a Mobile Color Studio in the heart of the Meatpacking District where they debuted The Colossal Cat Eyes Mascara by Volum’ Express during Fashion’s Night Out. Visitors were offered mini-makeovers and a chance to meet Lara Laricks, the winner of NBC’s Fashion Star.
DIOR BEAUTY MAISON AT BG
NOVEMBER
Beauty bloggers visited the new Dior Beauty Maison at Bergdorf Goodman where Dior’s celebrity Makeup Artist, Ricky Wilson, was available to be interviewed and give beauty tips. The Dior Beauty Maison is the first in North America.
28th annual DreamBall
Dior’s Bryn Kenny and Christine Duellman
Circle of Champions honors Bernd Beetz Mr. Wilson applies makeup to Candice Sabatini of beautynewsnyc.com.
Interview with AmorePacific’s Bradley Horowitz
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Dior’s Ricky Wilson speaks to the beauty bloggers.
Dior’s Lindsey Puchalsky, Elizabeth Murphy and Ms. Duellman
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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS
Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673
Marc Rosen marc@mra-nyc.com
France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386
UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk
Australia Andrea Ferrari andrea@esprit-magazine.com.au
Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com
Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065
Spain Julia Rossi juliarossi@hotmail.es
REGIONAL COLUMNISTS
Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com
Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net
Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com
Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com
Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com
Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com
Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com
Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com
Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com
Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com
Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com
San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com
South Florida Kay Renz kayrenzpr@aol.com
www.pacorabanne.com
THEBEAUTYBIZ
Jean Mortier has been appointed President of Coty Prestige. He succeeds Michele Scannavini, who was named Chief Executive Office of Coty in July.
Jean Mortier
The Estée Lauder Companies has created a new hybrid, Eastmeets-West beauty line called Osiao that caters to the tastes of consumers in Asia.
Joanna Coles
Elana Dress Szyfer was selected to receive a Jewish Women International 2012 Women to Watch Award at a luncheon in Washington DC on December 3. Coty Prestige signed Georgia May Jagger to be the face of the new Just Cavalli fragrance for women to launch in February 2013.
The SPLASH! Pavilion! was a huge success at HBA Global Expo in June, so HBA will host this exclusive area at their next Expo to be held June 18-20 at the Jacob K. Javits Convention Center in New York City. Frederic Jacques has joined Takasago in the US as Vice President Fine Fragrance. He reports to Luc Malfait, Presid e n t o f Ta k a s a g o E u r o p e Perfumery Laboratory. Mr. Jacques will re-deploy the fine fragrances division for Takasago in the U.S.
Georgia May Jagger
The NPD Group and Cosmetic Executive Women (CEW) join forces to present the annual “Hot Off the Press” beauty industry year in review. Anne Fulenwider has been appointed Editor-InChief of the U.S. edition of Marie Claire, a joint venture between Hearst Magazines and Marie Claire Album. Most recently, Ms. Fulenwider was Editor-In-Chief of Brides.
Marc Rosen of Marc Rosen Associates will present a seminar on “Curb Appeal: Creating Frederic Jacques Products/Packaging That Are Eye-Catching for Impulse Purchasing Online” at Luxe Pack Monaco on October 25.
Firmenich inaugurated its new state-of-the-art Anne Fulenwider research and development facility in Shanghai, China. The R&D building will work closely with Firmenich’s other centers in Geneva, Switzerland, and Princeton, New Jersey.
Miracle Skin Transformer Lip Rewind
Miracle Skin Transformer’s Founder Sarah McNamara is donating $5.00 from each sale of her newly-launched Lip Rewind LOVE to the Children’s Action Network founded by Kate Capshaw, Steven Spielberg and Henry Winkler to raise awareness of children’s issues.
Shiseido named Model Sui He as the new global face of Shiseido Makeup.
Laura Mercier Cosmetics has launched the Laura Mercier Ovarian Cancer Fund to support research and educational efforts to help diagnose and treat women with ovarian cancer and is donating 100% of the profits from Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette and Rose Hope Lip Glacé to this initiative.
The NPD Group reports m e n ’s s k i n c a r e s a l e s increased 6% year-to-date (January through July) 2012 generating $45.5 million. At least seven out of ten men are buying facial skincare products for themselves.
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INDUSTRY EAR
Joanna Coles was named EditorIn-Chief of U.S. Cosmopolitan. Ms. Coles, who had been EditorIn-Chief of Marie Claire since 2006, replaces Cosmopolitan’s longtime Editor Kate White.
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INDUSTRY EAR
The La Roche-Posay and Vichy Laboratoires tablet at Walgreens
La Roche-Posay and Vichy Laboratoires launched interactive displays to engage shoppers with a tablet experience that offers information and advice about skincare at select Walgreens locations in the U.S. Organic personal care products in Whole Foods Market’s U.S. stores are third-party certified, making it the first and only national retailer to ensure that the word “organic” is accurate and consistent across all store aisles. Women in Flavor & Fragrance Commerce (WFFC) will hold the 2012 Fall Seminar on India as a vital supply source and growing consumer market at the Saddle Brook Marriott on October 24.
IFF’s new plant in Singapore
International Flavors & Fragrances (IFF) has opened a new, state-of-the-art liquid flavors and fragrances manufacturing plant in Jurong, Singapore, using industrial best practices in all aspects of its operation. It replaces the company’s existing plant in the same area. Lyn Leigh heads up a new beauty division within Goldstein Communications as Senior Vice President, Beauty for All.
This fall, Cosmopolitan Editor-In-Chief Kate White stepped down after 14 years. Her successor is Joanna Coles, who spent six years at Marie Claire. Both magazines are published by Hearst Corp. Steve Cohn, Editor in Chief, Media Industry Newsletter
MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2012. Title
OCTOBER 2012
OCTOBER 2011
% of Diff.
YTD 2012
YTD 2011
% of Diff.
Allure
180.06
175.98
2.32
1,144.28
971.57
17.78
Cosmopolitan
122.76
151.52
-18.98
1,133.10
1,223.34
-7.38
Elle
268.30
250.26
7.21
1,991.20
1,891.84
5.25
Glamour
156.90
148.68
5.53
1,181.84
1,250.91
-5.52
Harper’s Bazaar
220.22
208.81
5.46
1,449..62
1,308.57
10.78
InStyle
269.28
245.25
9.80
2,176.31
2,058.77
5.71
Lucky
76.47
109.17
-29.95
693.96
891.18
-22.13
Marie Claire
148.35
167.14
-11.24
1,311.45
1,138.64
15.18
Vogue
260.12
260.08
0.02
2,209.51
2,120.80
4.18
84.08
112.97
-25.57
910.34
888.30
2.48
W
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Shiseido invited Beauty Fashion magazine out branching at nine stores in the Boston area to cover the brand’s new and innovative installations. Led by Shiseido’s Rita Mangan, Senior Vice President, Sales, Education and Retail Strategies, the store tour included Macy’s in downtown Boston, Braintree and Burlington, Bloomingdale’s in Chestnut Hill, Sephora doors in Boston Prudential Center and Burlington, Lord & Taylor in South Shore and Burlington and Nordstrom in Burlington. “A successful business depends on the people,” Ms. Mangan noted. “At Shiseido, we are confident about the terrific quality of our products. It is then my job to make sure we have the best people in place to represent the brand and teach the customers about those products. At this point in time, I can truly say we have an award-win-
ning team around the country in both sales and education.” She explains that Shiseido’s strategy of training and education is adapted to each retailer. “With department and specialty store partners where we have brandassigned Beauty Consultants, we conduct training schools to reinforce the importance of one-on-one consultations with customers.” In Sephora, she added, “we work with Sephora as a team partner to educate their Cast Members in line with their respective store’s training standards and philosophy.” Ms. Mangan’s Shiseido team on the store tour included John Berardi, Regional Sales Executive; Michelle Tu, Account Executive; Kelly Gahler, Account Executive; Sylvia Kam-Ng, Account Coordinator and Wendy Beauregard, Training Executive.
Branching In Boston With Rita Mangan And Her Team
All photos by Chelsea Kyle
August 21 Noon: Macy’s/South Shore Plaza Braintree, MA
Shiseido’s installation provides good traffic flow.
Macy’s David Mainville, Greg Walton (4th r.) and Christina Mendoza (3rd r.) with Shiseido’s Michelle Tu, Cyndi Jacobs, Tiffany Trinh, Rita Mangan, Fang Liang, John Berardi and Wendy Beauregard
“This store location is really conducive to inviting customers in for a consultation and facial service. We do Master Classes at this counter to teach customers all about skincare and makeup application,” Ms. Mangan informed. “We have a fabulous team servicing the customers, a good traffic flow at the installation as well as a warm and friendly environment to engage the customers.” OC TOB ER 2 0 1 2 /
Ms. Beauregard shares that clients who come to the counter are taken through the Consultation Book by a Beauty Consultant who will analyze their skin. “With this information, we can then help them learn about their skin type and specific concerns so our Beauty Consultants can recommend proper skincare. The Consultation Book is continuously updated with all of the new products and information.” When she comes to a Shiseido counter with the brand’s Account Coordinators, Ms. Beauregard makes sure all of the Beauty Consultants are comfortable with the Consultation Book and know how to navigate through the different concerns.
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AT-COUNTER
A Walk On The Line Side...With
www.dior.com
A Walk On The Line Side...With
Shiseido’s Consultation book is oncounter for the Beauty Consultants.
Ms. Mangan maintains that the Consultation Book, which will eventually go to iPad Consultation, “helps our Beauty Consultants to guide the customer through the process. It’s a way for them to listen to the customer in order to give them the products that will give good results and make them happy.” “Tiffany [Trinh], Fang [Liang] and Cyndi [Jacobs] have a very strong following, and customers come in specifically for one of these
12:30 PM: Lord & Taylor/South Shore Plaza “Shiseido has a prime location in this store by the down escalator, so Tess [Ong] has the opportunity to reach out to customers before they go to other departments,” noted Mr. Berardi. Ms. Ong agreed, adding, “I love this location in the store. We have a work station where we do facial services and makeup application.”
Shiseido’s Tess Ong (2nd l.) and Lord & Taylor’s Maureen Lynch (3rd l.) with Mr. Berardi, Ms. Tu, Ms. Mangan and Ms. Beauregard
Ms. Mangan, Ms. Jacobs, Ms. Trinh, Ms. Liang and Mr. Berardi are delighted with their installation’s location on the beauty floor.
three Beauty Consultants,” stated Macy’s David Mainville, Operations Manager. “They take care of their clients in-store as well as have great allegiance within the community outside the store.” “Tiffany and her team bring great service to the customers,” affirmed Macy’s Christina Mendoza, Assistant Store Manager, “and that’s why their counter is so successful in this store. They all help one another and have an outstanding work ethic. Tiffany, as the Counter Manager, brings so much energy to the team, and they complement each other really well.” Ms. Trinh has been with Shiseido for almost 12 years and believes that “teamwork is very important. We look upon our customers as friends and care about them. OC TOB ER 2 0 1 2 /
Shiseido is like family to me. I learn a lot from my supervisors who serve as mentors to me. My loyalty is to this company—I would never go anywhere else.” Ms. Liang, a 6-year veteran at Shiseido, “loves and has faith in Shiseido’s products. Shiseido helps us to learn about any new products, so we can educate our customers on how to use them properly.” Macy’s Greg Walton, Human Resources Manager, describes the Shiseido team as “three great women who have inner passion for what they do every day. It’s the business they drive that helps make the customers come to Macy’s.”
Ms. Ong and Ms. Lynch show off Shiseido’s customer-friendly installation by the escalator.
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She appreciates the support Shiseido gives her that makes her feel “part of the family. They listen to me, and I couldn’t ask for a nicer Account Executive than Michelle [Tu].” Lord & Taylor’s Maureen Lynch, Cosmetics Department Manager, maintains that “Tess has a wonderful following with her customers. She and her team always have a product in (Continued on page 55)
THELATESTLAUNCHES
NEW SIGNATURE SCENT FOR MEN
T
he dual facets of the Tom Ford man are captured in the new Tom Ford Noir, an oriental, sensual fragrance. Tom Ford Noir evokes the refined, urbane sophisticate who the world gets to see and the intriguingly sensuous, private man they don’t. This dynamic tension between inner and outer, and between prestige and mystery, is woven into a single, magnetizing harmony of luxurious elegance. “Noir is enigmatic, comp l e x a n d s u r p r i s i n g ,” affirmed Tom Ford. “Its spice notes are soft and extraordinarily sophisticated; it juxtaposes a grand and feminine rose with cool and extremely precious orris. Then, the oriental warmth pulls you closer in an almost addicting way. Noir is perhaps my most personal fragrance yet.” Tom Ford Noir is a contrast between a man’s outer persona and his inner nature which defines the experience of the fragrance. A smooth and luminous spice bouquet of black pepper oil Orpur® and nutmeg is blended with masculine Tom Ford Noir captures the dual facets of the Tom Ford man. florals, then enveloped in warm and creamy leather, resins, amber and vanilla that impart an animalistic pull. The result is a signature, sophisticated olfactive portrait of masculine duality—elegant and seductive at once. The top note of Tom Ford Noir offers a confident citrus effect of glowing Italian bergamot and verbena. Caraway, baie rose and violet flower accent the citrus notes with sparkling eccentricity. The core of the fragrance is a smooth spice accord of black pepper from Madagascar and nutmeg. The effect is a luminous, ethereally light, yet enticing spice bouquet that draws all toward it. Luxuriant Tuscan iris resin, Egyptian geranium, Bulgarian rose and enriched clary sage lend depth and richness, evoking the open, unbuttoned collar of a luxurious white dress shirt. Leathery styrax trails into an amber-drenched woody element that defines the drydown. Driven by exotic opoponax, amber and a dose of Indonesian patchouli oil and vetiver oil, the effect is of an enveloping amber mist. Warm leather and hypnotic benzoin from Laos bring a creamy sensuality, while civet and vanilla lend animalic sophistication and edge. Tom Ford Noir is presented in a rectangular bottle made of smoky black glass stamped on the front with the fragrance name in silver. The bottle’s sides are ribbed and debossed with the letter “T” on one side and “F” on the other. The rectangular, glossy black cap is ribbed on all sides and debossed with a silver “TF” logo on the top. The Tom Ford Noir bottle is packaged in a glossy black, ribbed carton with silver accents. BF OC TOB ER 2 0 1 2 /
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THELATESTLAUNCHES
TOM FORD’S
THEBEAUTYBIZ
F
ollowing a noted career that has included management and executive positions at LVMH, Prada, Lauder, Coty and Zirh/Shiseido, 20-year beauty veteran Thomas Butkiewicz is looking skyward. His latest venture, The Cloudbreak Group—alongside a team of executives like Dennis Keogh, Duncan Bird and Jennifer Mullarkey—has already amassed two hit beauty licenses, the New York Yankees and Isaac Mizrahi, with more coming.
Thomas Butkiewicz
Images from the Yankees ad campaign
“Our ultimate goal is to have a portfolio of brands that don’t duplicate but complement our overall distribution strategy and balance our risk,” Butkiewicz said. “We focus on three pillars within Cloudbreak to give us an advantage and set us apart in the marketplace: creativity, multi-channel distribution and speed—to market and in reaction to the market.” In an exclusive interview at the company’s sprawling Fifth Avenue offices, Butkiewicz spoke to the importance of possessing a varied brand portfolio—beyond mere traditional celebrity launches—that are sold in varying distribution channels. The Yankees fragrance is available at Yankee Stadium, for instance, and Mizrahi made its exclusive debut on a QVC broadcast during Fashion’s Night Out. The fragrances are also available on their respective websites, nyyankeesfragrance.com and fabulous.isaacmizrahi.com. Thus far, both are faring enormously well, Butkiewicz noted. Even before its launch, Mizrahi had clocked in over $100,000 in pre-orders, he said. And a Yankees PA in April at Macy’s Herald Square featuring Mariano Rivera and Curtis Granderson pushed more product than any other men’s fragrance PA ever. Of the success of the Yankees launch, Cloudbreak co-founder Duncan Bird said, “it was all about getting the right message and the right quality product in front of the right people.” The black-and-white ad campaign, which Experiential marketing trucks bolstered Cloudbreak conceived, aptly depicted the brand’s heritage with the tagline, the Yankees launch. “Past. Present. Forever.” Additional ads will launch before year’s end, Bird said, with campaigns for the women’s scents, for holiday, and to commemorate the end of baseball season. There are also several special-edition products and gift sets in the pipeline, he added. Of the just-launched Mizrahi’s accomplishments, Cloudbreak’s Senior Vice President of Marketing Dennis Keogh said, “the initial reception on QVC has been very positive, generating above-average retail sales per minute.” “We are currently working to expand distribution in the spring beyond the brand’s exclusive launch on QVC and at Bloomingdale’s. We expect to be in about one thousand doors in the spring season.” The Mizrahi bottle and packaging Also in the coming months, Cloudbreak is evaluating additional licenses (Butkiewicz declined to name names) that showcase innovative distribution strategies and fill white space in the fashion, sports and music industries, he said. Additionally, Butkiewicz looks to integrate a different approach to brand partnerships in which the relationship is a joint venture as opposed to a traditional licensing agreement. “It brings more credibility to the product,” he said, “and the brand becomes more involved and invested in its shared success.” “It also allows for the intellectual property to be contained within the company, increasing value and avoiding being on borrowed time—which is intrinsic in a licensing agreement. Large fragrance manufacturers or public-traded firms can rarely offer this type of opportunity, which can be far more lucrative to the brand,” he concluded. BF OC TOB ER 2 0 1 2 /
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THEBEAUTYBIZ
Cloudbreak Wave Building Momentum
of Pacific Bioscience Laboratories, Inc. © 2012 Pacific Bioscience Laboratories, Inc. Clarisonic is a registered trademark and Mia 2 is a trademark
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ACNE CLEANSING BRUSH HEAD Velvet-like bristle tips deliver concentrated flushing of the pores to provide an ultra-gentle cleansing action that’s safe for use on acne-prone skin.
ACNE DAILY CLARIFYING CLEANSER Specially formulated with 2% salicylic acid to clear and prevent blemishes, while vitamins and botanicals help reduce the appearance of redness.
See why the future of acne has never been clearer at clarisonic.com.
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THEBEAUTYBIZ
POWER PLAYERS La Prairie Celebrates 25th Anniversary Of Skin Caviar
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wenty-five years ago, La Prairie introduced the Skin Caviar Collection that has since become an iconic collection for the brand and beloved for enhancing skin’s hydration, elasticity and firmness. Each item within this pioneering collection is enriched with Caviar Extracts known for providing unparalleled firmness, protection, nourishment and energy to the skin. Rich in amino acids containing proteins, vitamins and minerals, extracts of caviar are a source of natural compounds required for the structure and vitality of healthy skin. Five of the top ten La Prairie products in the US are from the Skin Caviar Collection. The Skin Caviar Collection is the strongest-selling collection in all regions where La Prairie is sold in 82 countries. In 2011, the collection accounted for almost 17% of the La Prairie business in Europe/Middle East/Africa, while it represented 23% of the business in major Asian markets. La Prairie’s internal Creative Development Group decided in the late 1980s that a product featuring caviar would be the epitome of total indulgence. They discovered a unique encapsulation technology that suggested caviar beads, and the rest is history. La Prairie was the first to introduce a delivery system by encapsulating active ingredients in caviar pearls with the launch of Skin Caviar Dermo Beads in 1987. The packaging for Skin Caviar Dermo Beads included a spoon applicator inspired by a doctor’s comment that eating a spoonful of caviar provided all the nutrients you needed for one day. Departing from La Prairie’s signature silver-and-white presentations, the Skin Skin Caviar Dermo Beads was the first product in Caviar Dermo Beads were packaged in a custom-created cobalt blue. La Prairie’s Skin Caviar Collection. La Prairie reports that the Skin Caviar Dermo Beads were an overwhelming success at retail. So, in 1989, Essence of Skin Caviar Eye Complex, a lightweight gel deemed a “mini eye lift,” was the next product to join the collection. In 1990, La Prairie followed up with Extrait of Skin Caviar Firming Complex, a concentrated firming emulsion with line-smoothing action that helped prime the skin ensuring a flawless makeup look. The ultimate indulgence for the face debuted in 1998 with Skin Caviar Luxe Cream that, at its launch, was one of the most expensive items in the luxury cosmetics market at $300.00.This dramatic firming treatment provides skin with vital nutrients, including a Caviar Firming complex to hydrate, nourish and pamper skin. Believing that the desire for caviar could be extended to the body, La Prairie launched Skin Caviar Luxe Body Cream in 2000 and the lighter Skin Caviar Luxe Body Emulsion in early 2006. Not stopping with skincare, La Prairie incorporated Caviar Extract into Skin Caviar Concealer • Foundation SPF 15, a two-in-one product uniquely packaged with a colorcoordinated concealer housed in the cap of the foundation. La Prairie reinforced its reputation of expertise in eye care When launched, in 2007 with the launch of Skin Caviar Luxe Eye Lift Cream, La Prairie’s Skin which treated seven signs of aging around the eye: fine lines, Caviar Luxe Cream one of the most wrinkles, loss of firmness, loss of elasticity, puffiness, darkness was expensive SKUs in the (Continued on page 60) luxury cosmetics market. under the eye and dryness. OC TOB ER 2 0 1 2 /
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MILESTONES
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THE BREAST CANCER AWARENESS CAMPAIGN CELEBRATES A MILESTONE
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he Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in October 1992 by Evelyn H. Lauder. Mrs. Lauder’s initiative to defeat breast cancer through education and medical research has remained unchanged during the past 20 years. The BCA Campaign celebrates the life and legacy of Mrs. Lauder, who was the co-creator of the iconic Pink Ribbon, a symbol of breast health. The campaign has “grown far beyond our greatest expectations,” stated William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc. The theme of this year’s campaign is Courage. Believe in a world without breast cancer. Know we’re here until it’s true. The 2012 Campaign was conceived by Jim Nevins, Senior Vice President, Global Creative Director of Clinique, and Aubyn Gwinn, Executive Director, Clinique Print Design, with its image photographed by Patric Shaw. Active in over 70 countries, the BCA Campaign has raised more than $35 million to fund 140 Breast Cancer Research Foundation ® (BCRF) grants for medical research and, this year alone, supports 13 research grants across the globe. The BCRF was founded in 1993 by Mrs. Lauder as The advertising image for this year’s BCA Campaign an independent, not-for-profit organization. This year’s effort to amplify the BCA Campaign includes an array of exciting, localized activities ranging from historic landmark illuminations to innovative live events and strategic collaborations to continue to increase awareness. Pink Ribbon products through many of The Estée Lauder Companies’ brands will raise funds for breast cancer research. Millions of the iconic BCA Pink Ribbons will be distributed at the counters of The Estée Lauder The Estée Lauder Companies’ William Lauder, Leonard Lauder C o m p a n i e s ’ and Fabrizio Freda at an historic landmark illumination brands. The campaign will partner again this year with devoted World Pink Ribbon Ambassadors and Estée Lauder Spokesmodel Elizabeth Hurley. “I know that my mother would be overcome with appreciation as we commemorate 20 years of furthering the BCA Campaign’s mission of bringing worldwide attention to the critical message of breast health, and that early detection saves lives,” affirmed Mr. Lauder. “Together we are closer than ever to making breast cancer a disease of the past—in fact, we now know that if breast cancer is detected early New York City’s Empire State Building and Japan’s Tokyo and localized, 90% survive more than five years.” BF Tower are illuminated in pink light in honor of the BCA Campaign.
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20 LIFE-SAVING YEARS
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WEST TO EAST REACH FOR
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obert Piguet Parfums has launched new collections and has expanded its global distribution. The legendary scents in the Classic Collection are now joined by new juices that are designed to appeal to customers in different parts of the world. NEW YORK CITY
Robert Piguet Parfums’ DJ Pesta with Mr. Majrouh Bergdorf Goodman’s Atique Majrouh with Joseph Garces of Robert Piguet Parfums
News was made in New York City with the debut of Robert Piguet Parfums’ new space at its U.S. flagship destination at Bergdorf Goodman. The fragrancemaker now occupies “one of the four corners of the fragrance world” in Bergdorf Goodman,” affirmed Joseph Garces, President and CEO of Robert Piguet Parfums. “Bergdorf Goodman, one of the most prestigious stores in the world, is where the real fragrances live,” Mr. Garces said. The three collections of Robert Piguet Parfums are available at Bergdorf Goodman. Robert Piguet Classic Collection includes Fracas, Bandit, Baghari, Visa, Cravache and Calypso as well as its first collaboration designer fragrance, Douglas Hannant. The Nouvelle Collection de Robert Piguet, a range of ultra-luxe and distinctive scents, including Bois Noir, Casbah, Mademoiselle Piguet, Notes and Oud, were created to complement the brand’s existing range of classic perfumes.
Mr. Majrouh greets customers in the new Robert Piguet Parfums space.
Robert Piguet Parfums’ Pacific Collection is a fragrant journey of enticing aromas inspired by the lush beauty of the Pacific. It is a range of bright, effervescent fragrances. The three glamorous and ultra-modern scents, created by Givaudan’s Perfumer Aurélien Guichard, include Blossom, Chaí and Jeunesse de Robert Piguet. They are available in 100-ml Eau de Parfum Sprays for $150.00. The Pacific Collection de Robert Piguet, will launch at Bergdorf Goodman in the U.S in 2013 and is now available at Lane Crawford. Bergdorf Goodman’s Kathleen Clyne and Robert Piguet Parfums’ Annemarie Tibaldi
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THELATESTLAUNCHES
MULTI-ACTION COMPLEXION CARE
Hydroxatone®’s Anti-Aging BB Cream Broad Spectrum SPF 40 Sunscreen looks like makeup and acts like skincare.
Hydroxatone® has developed a multi-action skincare and makeup in one with Anti-Aging BB Cream Broad Spectrum SPF 40 Sunscreen. This perfecting cream acts as a foundation, concealer, sunblock, moisturizer and anti-aging product. BB Cream treats skin concerns such as dryness, discoloration, lines and wrinkles, dullness, uneven skin tone, darkness, blotchiness and overall signs of aging. It produces the look of flawless skin without heavy makeup. It simplifies the skincare and makeup routine with one, multi-benefit product. BB (beauty balm) protects the skin with powerful, broad-spectrum UVA/UVB SPF 40 and anti-oxidants. Skin is nourished with anti-irritants and vitamins. Encapsulated peptide and plant stem cells in the formulation reduce the appearance of lines and wrinkles. Active vitamin C and an advanced, encapsulated peptide brighten dullness and discoloration. Hydroxatone® Anti-Aging BB Cream Broad Spectrum SPF 40 Sunscreen works perfectly under foundation or on its own. It is available in Light, Medium and Tan, and is priced at $39.00. The BB product is now at ULTA.
SKIN DEFENDERS Olay has introduced skincare solutions for women’s beauty Olay Age Defying Instant arsenals. They range from a super-hydrating regimen to a Hydration range produces younger and instantly pain-free coarse facial hair removal system and non-drying fresher-looking skin. pro-retinol treatment. The new Olay Age Defying Instant Hydration range contains ocean botanical extract combined with Olay anti-aging technology to provide skin with instant, all-day moisture to reduce the appearance of fine lines and wrinkles. The collection includes Instant Hydration Day Cream, Instant Hydration Night Cream, Instant Hydration Eye and Instant Hydration Serum. They are all priced at $12.99. Healthy-looking skin gets eight hours of moisture with Complete All Day Moisturizer with Sunscreen Broad Spectrum SPF 15. Available in three formulations for Normal, Combination/Oily Olay Regenerist and Sensitive skin, it is formulated with antiAdvanced Anti-Aging Micro-Sculpting oxidants, vitamins E, B3 and C. It is priced at $10.99. Serum Fragrance-Free Olay now offers its classic anti-aging Regenerist MicroSculpting Serum in a fragrance-free formulation. A mix of concentrated anti-aging amino-peptide complex, power release Olay Body Washes emulsion technology and multi-faceted turgor boost, Olay produce abundant Regenerist Micro-Sculpting Serum Fragrance-Free is $24.99. lather. OC TOB ER 2 0 1 2 /
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SKIN-CENTRIC PROBLEM SOLVERS
International Flavors & Fragrances Inc.
Š2012 International Flavors & Fragrances Inc. All rights reserved.
SKIN-CENTRIC PROBLEM SOLVERS A retinol solution for anti-aging without the drying side effects is offered in Olay Regenerist Advanced Anti-Aging Intensive Repair Treatment. Retinyl propionates and niacinamide power this product to reduce the appearance of age spots, fine lines and wrinkles, as well as repair the skin’s moisture barrier. It is available for $24.99. New Olay Body Washes in Simply Refresh and Simply Nurture are infused with energizing fragrance. They are priced at $3.50. Olay has produced Smooth Finish Facial Hair Removal Duo for Medium to Coarse Hair, a two-step system to effectively remove stubborn hair while minimizing redness and irritation. Step 1 features Skin Guarding Balm and Step 2 is performed with the Hair Removal Cream. The easy-to-use SKU is $24.99. All of these Olay products are available now at mass retailers nationwide.
Olay Smooth Finish Facial Hair Removal Duo for Medium to Coarse Hair is available in the skincare aisle where the brand’s products are sold.
INTENSIVE CARE Estée Lauder’s Re-Nutriv Intensive Age-Renewal Creme combines repair and moisturizing benefits.
Estée Lauder’s ReNutriv Intensive AgeRenewal Eye Creme is ophthalmologist-tested.
Estée Lauder combines potent technology and precious ingredients in the new Re-Nutriv Intensive Age-Renewal Collection. RVF-10™ cell-boosting technology improves skin cells’ survival and delivers exceptional anti-oxidant power. Life Re-Newing Molecules™ help to repair, recharge and restore skin’s energized, radiant appearance. Other ingredients in the products include “Rock of Life” algae, phormidium persicinum and EGT, an amino acid and anti-oxidant. Re-Nutriv Intensive Age-Renewal Creme combines reparative and moisturizing benefits in one super-creme. It is priced at $190.00. Re-Nutriv Intensive Age-Renewal Eye Creme, formulated for all skin types, is $110.00. The range is now at Estée Lauder counters nationwide and at major international airports.
TARGET PRACTICE
RESTORATION PROGRAM
CHANEL’s Targeted Brightening Spot Corrector TXC™ complements Le Blanc Brightening Skincare. The skin is lightened 93% and the intensity of dark spots decreases 90% after eight weeks of use. The formulation contains highly concentrated TXC™ and Pearl Protein Extract to provide 12 hours of continuous corrective and preventative action. CHANEL’s Le Blanc It is available now in a .34-oz. Targeted Brightensize for $98.00 and is at ing ™Spot Corrector TXC is delivered in department and specialty a cooling rollerball stores and at chanel.com. applicator.
Dior Capture Totale Multi-Perfection Emulsion comprises the technology of Capture Totale in a lightweight, fresh moisturizer. The light veil of moisture penetrates to the stem cells to correct all visible signs of aging. It comes in an 80-ml size for $135.00. Dior Capture Totale Intensive Stem cells are more active at Night Restorative Creme intensely regenerates and night, so Dior takes advantage of deeply repairs the skin. that with new Dior Capture Totale Intensive Night Restorative Creme. The Capture Totale formulation’s core ingredients have the added value of kalamansi and oenothera to increase the regenerative power of night stem cells. The night creme is priced at $150.00. Both Dior products are at Sephora and Dior.com now.
YOUTH QUAKE Youthspan™ Enviro-Shield Tinted Veil contains Juvinity™, Lipshield™ HEV Melanin, Biolumen™ Firm and Tellirictine®.
Elysée Scientific Cosmetics’ Youthspan™ A.G.E. Control Gel Therapy Masque addresses the consequences of skin glycation in many ways. It revitalizes the skin and helps protect against the appearance of aging. The skincare product is available in a 1-oz. size for $40.00. Youthspan™ Enviro-Shield Tinted Veil delivers a natural-looking wash of color, while giving long-term anti-aging benefits. A 1-oz. size is $28.50. Elysée Scientific Cosmetics’ products are at elyseecosmetics.com, Elysée Rejuvenation Centers, Home Shopping Network and hsn.com. BF
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midst an executive change at the top echelons of beauty behemoth Coty, Cosmetic Executive Women (CEW) hosted its inaugural Newsmaker Forum of the season on September 12 entitled The One to Watch: Coty— A Global Beauty Leader. Coty’s just-named CEO Michele Scannavini had been scheduled to speak before his promotion, noted CEW president Carlotta Jacobson, who added that ticket sales spiked after the news and that the event had garnered a record number of 13 sponsors. Scannavini addressed an eager crowd after a video introduced him and showcased three of his greatest passions: soccer, Vespas—and the global beauty industry. “I’m in my quiet period,” Scannavini joked of the transitional time before
Ms. Walsh and Michele Scannavini
CEW’s Carlotta Jacobson and Jill Scalamandre (2nd r.) with Coty’s Renato Semerari and Catherine Walsh
Coty’s Sergio Garcia, Ashley Barrett and Trisha White
Coty’s Victoria Bluvstein, Jon Dinapoli and Lori Singer
Coty’s Ralph Macchio and Leslie Smith (r.) with Firmenich’s Armand de Villoutreys
Coty’s Ruth Sutcliffe and Fredericke Vance (r.) with Mane’s Westly Morris
Pochet’s Gerald Wahle, Kal Kalyanasundarem and Charles de Forges (r.) with Beauty Fashion’s George Ledes.
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COTY ROCKS CEW FORUM
Arcade’s Diane Crecca and Philippe Ughetto
TPR Holdings’ Brian Robinson, GQ’s Karen Drechsler and Mr. Morris
Grace Beauty’s Louise Caldwell with Peter Acerra of SGD
Ann Gottlieb of Ann Gottlieb Associates with Ms. Singer
Coty’s George Cleary, Lorrie King, Mary van Praag and Jules Kaufman
StriVectin’s Michael Fishoff and JuE Wong with Coty’s Elizabeth Bracken
Maesa’s Jimmy Silberman and Scott Kestenbaum with Mr. Ledes
SGD’s Ashok Sudan and Shéhérazade Chamlou (2nd r.) with Coty’s Laura Callahan and Mr. Ledes
Firmenich’s Ilias Ermenidis with LVMH’s Jean-Marc Plisson
Coty’s Bill Boraczek, Andrea DiNunzio and Derek Bowen
IFF’s Olivier Delcour and Christophe de Villeplée (r.) with Ruth Sutcliffe
Symrise’s Keri Affronti, Naoual Assis and Rhona Stokols
Macy’s Nancy Schmidt, Elizabeth Arden’s Art Spiro and Givaudan’s Cathy Torelli
introducing the evening’s speakers: Coty Beauty President Renato Semerari and Coty Prestige’s Senior Vice President of American Fragrances, Catherine Walsh. “Beauty and the beast,” he teasingly dubbed the duo. In a conversation moderated by CEW Chairwoman Jill Scalamandre centered around the theme of innovation, Semerari said that, contrary to Coty’s reputation as a celebrity fragrance specialist, the category only comprises 11% of its fragrance business, whereas 66% is comprised by its designer sector. Walsh, the reigning queen of Coty’s prestige fragrances, spoke to the importance of packaging—an issue she says she could “talk about all night.” “When you think about it, fragrance is really the least innovative category in beauty,” she said, “and packaging is a crucial tool to instantly create that sense of theater in store.” Walsh then held up a bottle of Jennifer Lopez’s latest, Glowing, which actually lights up with each use, she noted, giggling delightedly. BF OC TOB ER 2 0 1 2 /
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GIVENCHY
ESTÉE LAUDER
Rouge Interdit 62 LIV’s Lips
Evelyn Lauder and Elizabeth Hurley Dream Lip Collection
Category: Color Launch: August 2012 Claims: Lipstick and lipgloss duo selected by Evelyn Lauder and Elizabeth Hurley, respectively, that’s packaged in a pink snakeskin-printed clutch. 20 percent of each sale will benefit The Breast Cancer Research Foundation. Stats: Lipstick .13 oz. and Gloss .21 oz., $29.50
Category: Color Launch: December 2012 Claims: A mysterious black lipstick inspired by Givenchy’s spokesmodel Liv Tyler whose unique formula reacts to the skin’s own ph balance and yields a berry hue that is slightly different on everyone. Stats: .12 oz., $30.00
COVERGIRL BlastFlipstick
Category: Color Launch: January 2012 Claims: Blending different lip colors is a beauty secret commonly used by professional makeup artists to create perfect, personalized looks for their clients. Now, customizable color is at your fingertips. COVERGIRL BlastFlipstick is a double-ended lipstick with two ultra-blendable, professionally matched shades, allowing you to create a customized range of lip looks with the flip of a stick. Stats: $8.49
LAURA MERCIER Graphic Liquid Eye Liner
Category: Color Launch: November 2012 Claims: A glossy, long-wearing liquid eyeliner with an easy-to-apply felt tip applicator. Ingredients: A special polymer provides film formation, carbon black pigment yields an intense look and an innovative film-forming agent creates a glossy line. Stats: .06 oz., $24.00
color CLÉ DE PEAU BEAUTÉ Limited Edition Palette Voyage
Category: Color Launch: October 2012 Claims: The first comprehensive makeup palette from Clé de Peau inspired by travel and housed in a small trunk—curated by the brand’s makeup creative director Lucia Pieroni. Components: Mascara, eye color quad, cheek color, extra rich lipstick, eyeliner and eyebrow powder with cheek, eye and brow applicator brushes. Stats: $180.00 OC TOB ER 2 0 1 2 /
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DIOR The Golden Tattoos
Category: Color Launch: December 2012 Claims: Limited edition set of golden temporary tattoos comprised of 24-karat gold microparticles that melt onto the skin. The seven exclusive designs were created by Dior’s Creative Director of Costume Jewelry, Camille Miceli. Stats: $120.00
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BEAUTY FASHION’S PICKS
BEAUTY FASHION’S PICKS COVERGIRL Olay Tone Rehab 2-in-1 Foundation
Category: Skin care Launch: January 2012 Claims: One pump instantly covers discolorations, lines and wrinkles while one bottle helps improve skin tone over time. Soft-focus sphere technology optically blurs visible contrast edges and smoothes out rough surfaces, while working with light to create a radiant, soft-focus effect so skin seems lit from within. Ingredients: Glycerine, Niacinamide, N-acetyl Glucosamine, Vitamin E, Allantoin, Panthenol, and green tea. Stats: 1 fl oz., $13.99
CLINIQUE Skin Supplies for Men Dark Spot Corrector
Category: Skin care Launch: September 2012 Claims: A serum formulated especially for men to treat discoloration, strengthen skin, calm shaving irritation and reduce the occurrence of ingrown hairs. Ingredients: Breakthrough CL-302 complex includes a botanical border silver-derived extract, glucosamine, salicylic acid, ascorbyl glucoside and blackout yeast extract. Stats: 1 oz., $49.50
DR. DENNIS GROSS Ferulic Acid + Retinol Brightening Solution
Category: Skin care Launch: October 2012 Claims: Repairs signs of aging and sun damage while fading dark spots and minimizing the appearance of pores with a unique, fluid-like delivery system and micro-fiber cotton pads. Ingredients: Ferulic acid, retinol, licorice root extract, bearberry extract, mulberry extract, azelaic amino acid, glycolic acid, mandelic acid, salicylic acid, willow bark extract and hyaluronic acid. Stats: 1 oz., $85.00
skincare
AMOREPACIFIC Future Response Age Defense Creme
Category: Skin care Launch: September 2012 Claims: Shields skin from harmful environmental aggressors while restoring damage and extending skin’s youthful strength and integrity. Ingredients: Green tea and pine mushroom extracts, cotton, palm cactus, ginger, curcuma, soybean, rice, lagerstroemia indica flower, iris, lotus, magnolia, pomegranate and gotu cola. Stats: 1.7 oz., $195.00
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BAREMINERALS Multi-Wrinkle Repair
Category: Skin care Launch: January 2012 Claims: Mineral-powered treatment that works on multiple surface layers of the skin. Diminishes forehead wrinkles, brow furrows, laugh lines and crow’s feet. Ingredients: Naturally derived peptides, aloe vera juice, raspberry leaf extract and palmitoyl oligopeptide. Stats: 1 oz., $50.00
BEAUTY FASHION’S PICKS COVERGIRL Lashblast 24HR Mascara
Category: Color Launch: January 2012 Claims: Longwear formula virtually eliminates the need for reapplication. A few quick strokes blast lashes with instant volume and fullness that mesmerizes. Smooth application allows for no clumps or flaking. Immediate volume impact that continues to turn heads 24 hours later. Stats: $8.95
DERMABLEND PROFESSIONAL SkinPerfector Blemish and Oil Clearing Primer
Category: Skin care Launch: November 2012 Claims: Innovative and clinically proven treatment primer that clears acne imperfections and helps prevent new ones from forming, unclogs and tightens pores, eliminates shine and purifies skin. Ingredients: Salicylic acid, zincadone + and intra-pore technology. Stats: .8 oz., $45.00
mixed bag
MICHAEL KORS Gold Rose Edition
CLARISONIC Aria Sonic Skin Cleansing System Category: Tools Launch: October 2012 Claims: Latest mid-sized addition to the Clarisonic family, equipped with a glossy finish, three cleansing speeds, an illuminated bezel, adjustable timer, real-time battery indicator, USBenabled charger and convertible drying stand. Stats: $199.00
AGENT PROVOCATEUR Maitresse Holiday Gift Set
Category: Fragrance Launch: October 2012 Claims: Limited-time set created exclusively for holiday containing a 3.4-oz. EDP, .3-oz. roll-on and 5.1-oz. body emulsion of the brand’s Maitresse fragrance. Ingredients: A modern aldehydic floral epitomizing seduction with a sumptuous blend of intoxicating florals and an erotic, addictive base. Stats: $115.00
Category: Fragrance Launch: September 2012 Claims: Latest Kors fragrance launch inspired by the designer’s Gold scent with a signature bouquet of five unique floral facets. Packaging harkens Kors’ bestselling rose-gold watches and accessories. Ingredients: Tuberose, petally rose centifolia, muguet, glistening peony and gardenia alongside pink pepper, waterlily, raspberry and michelia. Stats: 1 oz., 1.7 oz., 3.4 oz.; $50.00, $78.00, $98.00 BF
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Clinique’s Unique New Connection To The Customer
Clinique’s Service as you like it has been enhanced with the new Experience Bar—a modern evolution in product sampling at-counter at Bloomingdale’s 59th Street. The Experience engages the customer through a variety of sensorial triggers, while simultaneously educating them on treatment offerings. A new, hygienic vehicle for sampling invites the customer to fully explore the products that pique their interest.
“There has always been an inherent relationship between beauty and emotion,” declared Lynne Greene, Global Brand President of Clinique, Origins and Ojon. “By allowing consumers to explore and interact with our products through a variety of discovery methods that surprise and delight, Clinique continues to connect with our consumers through an intensely personalized experience.” “When the brand introduced Clinique’s Service as you like it concept in 2009, our goal was to reinvent the prestige beauty shopping experience, offering multiple levels of innovative serv i c e ,” e x p l a i n e d Clinique’s Anthony Battaglia, Vice PresiClinique’s Experience Bar at Bloomingdale’s 59th Street dent of Global Store Design and Visual Merchandising. “We wanted consumers to engage and interact with the brand in a creative and welcoming environment. The Experience Bar takes the consumer’s experience one step further. It’s a modern evolution in product sampling that allows people to explore and Clinique’s Ricardo Quintero and Lynne Greene with Bloomingdale’s Michael Gould at the interact with our products in a new and inviting way.” Experience Bar Mr. Battaglia informs that shoppers are first captivated by the colorful and visually impactful, appealing display. “Along the top of the Experience Bar, a stream of videos are played and accompanied by key messaging for the products that are exhibited at the installation. Eleven products are featured throughout four categories: Top Sellers, Concerns and Solutions, Serums, and Moisturizers. A button is located below an image of each product. When the button is pressed, a musical tune is released that melodically communicates the benefit of the product.” (Continued on page 62)
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AT-COUNTER
AT-COUNTER
CounterIntelligence
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Aerin Lauder Collection Debuts At Saks
eauty and fashion icon Aerin Lauder appeared at Saks Fifth Avenue’s New York City flagship store location on September 5 to unveil her new line, Aerin Beauty. She greeted customers at Saks’ revamped Estée Lauder counter—where her line is selectively sold in the U.S., Canada and in the U.K. “It represents my sensibilities and lifestyle,” Lauder told Beauty Fashion of the collection. “And I love the idea of heritage. I’m so proud that my point of view has been inspired by Estée Lauder. She was really the first person to do a color collection that was based—and edited—around her lifestyle.” Aerin Beauty will consist of an Essentials Collection (of signature must-haves) as well as limited-edition, seasonal Color Collections to be released four times yearly. Inspired Aerin Lauder by her own effortless beauty and polished perspective, products feature “mistake-proof shades, dual-purpose formulas and pretty packaging,” according to the brand.
The Estée Lauder Companies’ Jane Hertzmark Hudis, John Demsey and Ms. Lauder
The Aerin Beauty ad image
Selections from the line’s debut Essentials Collection.
And as she finds special inspiration in flowers, a signature and calming rose scent threads through the collection, while each product features its own floral infusion—including magnolia, peony and more. The Essentials Collection comprises makeup, skin and body products, as well as brushes and a makeup bag—done in the line’s signature rose-and-white pattern. Prices range from $28.00 for a Rose Lip Conditioner to $148.00 for a set of five brushes, housed in a signature case. Packaging features golden, white and soft pink accents. The debut fall Color Collection, dubbed Weekday and Weekend, has been carefully curated to help women transition their makeup looks from polished and professional to casual elegance. The 6-SKU lineup comprises two palettes, two lipsticks and two glosses—one for each part of the week—ranging in price from $30.00 to $70.00. Floral-infused formulas both moisturize and soothe the senses. BF
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Ambassador François Delattre, Speaker Christine Quinn and L’Oréal USA’s Frédéric Rozé
On September 13, L’Oréal USA fêted five post-doctoral female scientists as part of its long-running For Women in Science program. Created in 2003, the initiative awards fellowships to promising female scientists across the country whose breakthrough work addresses global challenges and could potentially aid millions of people around the world. This year’s program, held at The Morgan Library and Museum in Midtown Manhattan, featured honorary guests City Council Speaker Christine Quinn and the Ambassador of France to the United States, François Delattre. The ceremony was presided over by L’Oréal USA Executive Vice President Rebecca Caruso and Dr. Shirley Malcolm, head of the directorate of education at the human resources program for the American Association for the Advancement of Science (AAAS), which has partnered with L’Oréal on the event.
Fellows: Drs. Joanna Kelley, Christina Agapakis, Erin Marie Williams, Jacyln Winter and Lilian Childress
Among this year’s honorees are: Christina Agapakis, a Synthetic Biologist; Lilian Childress, a Yale Physicist; Stanford Geneticist Joanna Lynne Kelley; Anthropologist Erin Marie Williams; and Biochemist Jaclyn Winter. Each fellow will receive up to $60,000 to fund their postdoctoral research, as well as professional development workshops for network-building facilitated by the AAAS. The L’Oréal USA Fellowships For Women in Science is the American component to the company’s global L’Oréal-UNESCO For Women in Science program, which was founded in 1998 and has subsequently recognized 67 laureates—two of whom received the Nobel Prize in 2009. Additionally, the program has awarded 864 total fellowships to young women scientists from 93 countries worldwide. BF OC TOB ER 2 0 1 2 /
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nternational Flavors & Fragrances (IFF) invited Niklaus Andreas Hodel, this year’s Antwerp Project winner at the Royal Academy of Fine Arts in Antwerp, Belgium, to have an internship with the company this summer. Mr. Hodel is a mature student who had worked in graphics and advertising before returning to studies at the Royal Academy of Fine Arts.
IFF’s Matt Frost, Celine Barel and Lorenzo Cavallaro (r.) with Niklaus Hodel
“IFF opened my eyes and nose,” Mr. Holden informed. He was impressed with the talent of the Perfumers with whom he worked to develop a scent based on his concept. “I don’t speak perfume, but I was able to explain my concept through design language.” Mr. Hodel worked with IFF’s Perfumer Celine Barel to create a fragrance. “I wish every fashion student would have this experience, since it is such an important part of the beauty industry. It has opened my eyes to fragrance, and I now have a new category in my head. Celine understood the approach I had in mind.” He compares the creation of fragrance to fashion design. “Image is important in fashion, and it is the same with fragrance. When I work in a fashion house in the future, I will suggest that they make a fragrance to shape their image. Creating a fragrance, it’s necessary to tell the story about it. That [story] will get the people to the stores to smell the fragrance.” Mr. Hodel treasured his experience at IFF. “I saw the new technology [used by the IFF Perfumers], and IFF’s greenhouse facility gave me so many ideas. I realized that fragrance creation is a science.” BF
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DESIGN STUDENT INTERNS AT IFF
L’Oréal Scientists Are Worth It
THELATESTLAUNCHES
Superstar Scent
Women’s Own
Lady Gaga Fame, produced by Lady Gaga’s own Haus Laboratories in association with Coty, is the first-ever black Eau de Parfum, which sprays clear once it’s airborne. The juice’s innovative structure, created by Firmenich’s Perfumers Richard Herpin, Honorine Blanc and Nathalie Lorson, is built around three main accords of dark, sensual and light. It breaks boundaries with its “push-pull technology,” where all of the ingredients interact together to highlight the different olfactive aspects of Lady Gaga Fame each note. The dark accord inspired by Belladonna blends to a sensual accord of dripping honey, saffron and apricot nectar. The light accord is comprised of crushed tiger orchid and jasmine sambac. Lady Gaga Fame is presented in a bottle designed by Lady Gaga in collaboration with Nick Knight.
The ad visual for Lady Gaga Fame
Lady Gaga Fame comes in a 100-ml size for $79.00. It is promoted by an advertising campaign starring Lady Gaga and shot by Steven Klein.
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Donna Karan WOMAN celebrates the art of being a woman.
Donna Karan WOMAN is a creative collaboration for women by women—Designer Donna Karan, Architect Zaha Hadid and International Flavors & Fragrances’ Perfumer Anne Flipo. The fragrance is comprised of ingredients that are traditionally found in masculine fragrances. Ms. Karan’s and Ms. Flipo’s scent includes sandalwood and Haitian vetiver sublimated with orange flower. The fragrance is presented in a bottle designed by Ms. Hadid, an Iraqi-British Architect. She was inspired by the curvature of a woman’s body, and the result is a sculptural silhouette that reinforces the individuality and sensuality of a woman.
Donna Karan WOMAN comes in a 1.7-oz. Eau de Parfum for $85.00 and 3.4 oz., $115.00. They are joined by 6.7-oz. sizes of Body Lotion and Body Cleansing Lotion for $50.00 and $45.00 respectively. The collection is available now at Bergdorf Goodman, B l o o m i n g d a l e ’s , N e i m a n M a rc u s , Nordstrom and Saks Fifth Avenue. The advertising campaign for Donna Karan The advertising WOMAN features Karolina Kurkova, Liya campaign for Don- Kebede and Christy Turlington Burns. na Karan WOMAN was shot by Photographers Inez and Vinoodh. It features women in their 20s, 30s and 40s—Karolina Kurkova, Liya Kebede and Christy Turlington Burns. BF
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For WomenOnly
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WFFC SALUTES GALVIN
Parlux Fragrances’ Kathleen Galvin with WFFC’s Celine Roche
Parlux Fragrances’ Fred Purches
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Ms. Galvin (c.) with Arcade’s Larry Berman, Marine Ravera and Diane Crecca (r.) and Jim Krivda of Mane
he 30th annual open dinner of Women in Flavor and Fragrance Commerce (WFFC) was celebrated on September 20 at the Westmount Country Club in New Jersey. WFFC’s gala honored Kathleen Galvin, former Vice President Marketing & Creative at Parlux Fragrances. WFFC’s president, Celine Roche, introduced Parlux Fragrances’ Chairman and CEO, Fred Purches, who shared memories of the years he and Galvin had worked together at Parlux. Ms. Galvin responded by declaring “I hope I’m being honored for what I have brought to my work and for helping to prepare the next generation of our leaders, so they can move forward with integrity.” Reminiscing about her first job, she spoke of her boss who “made me want to do my best for her.” That has guided Ms. Galvin throughout her 37-year career. “You are judged by the people you gather around you, and I have worked with exceptional people,” she shared. She recognized the talented Perfumers, packagers and retailers, as well as the clients who have “provided critical support.” Ms. Galvin also expressed her appreciation for those colleagues who stepped in when she faced personal challenges last year. Guests concluded the evening by singing a spirited happy birthday as a giant cake was wheeled onto the floor to celebrate WFFC’s 30th annual dinner.
Symrise’s John Lando, Antonella Lacatena, Carlos Viñals, Rhona Stokols and Dave Apel
Ms. Galvin with Firmenich’s Frank Voelkl
Symrise’s Joan Huang and Fragrances Resources’ Marcie Rose with Firmenich’s Theo Spilka and Anne Barkley (r.) with Ms. Roche and Ms. Galvin Marta Slosarska
International Flavors & Fragrances’ Symrise’s Greg Weiss with Laurent LeGuernec with Ms. Roche Robertet’s Ray Hone
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Ms. Galvin with Mane’s Tony Cannone and Parlux Fragrances’ Kim Kladis
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ELEMENTS SHOWCASE
ROBERTET
Presents Panel On “160 Years of Roses”
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he fourth edition of the bi-annual Elements Showcase welcomed buyers, designers, media and beauty enthusiasts August 20-21. This curated fragrance and beauty design show produces multifaceted industry events and is a U.S. meeting ground for industry leaders, buyers and brands—both emerging and established. The Elements Showcase organizers, Frederick Bouchardy, Ulrich Lang and Jeffrey Lawson, aim to create innovative experiences in the fragrance marketplace. Designers Sarah Cihat and Michael Miller transformed the sleek, whitewashed loft space in Manhattan’s Skylight West into an organic, nature-inspired aesthetic with mixed textural media. Some of the many exhibitors at Elements Showcase were Bond No. 9, Jacomo, Apothia Los Angeles, Jean Patou and Houbigant Paris. An important event at Elements Showcase was the Robertet Work- Elements Showcase’s Jeffrey Lawson and Frederick shop on “160 Years of Roses.” The panel was moderated by Robertet’s Bouchardy Director of Marketing, Jennifer Powderly, and featured Robertet’s Vice President of Sales, Arnaud Adrian, and Senior Perfumer Olivia Jan, as well as Aftelier Perfumes’ Founder, Mandy Aftel. “Robertet is a leader in producing natural and organic ingredients,” affirmed Ms. Powderly. She referenced the company’s Seed to Scent program, which recently focused on the Bespoke Rose. Robertet has been cultivating and processing scented roses for 160 years. The Workshop was devoted to the rose, and Ms. Powderly expressed that “the rose has been sacred throughout history.” It suggests passion and love. “Rose is [an ingredient] of the moment,” Mr. Adrian informed, “and Robertet controls approximately one-third of the global rose petal crop, and Turkey is Robertet’s biggest site of production. Robertet is all about sustainability, so we use only organic production methods to raise roses.” Robertet’s Arnaud Adrian with Elements Showcase’s Ulrich Ms. Jan and Ms. Aftel were given the assignment of creating a Lang and Paul Austin of Austin Advisory Group fragrance using rose petals in each of their unique formulations. Ms. Jan shared, “What you blend with the rose makes it more interesting than by itself.” She developed “Rose Ether.” The juice’s top note of pink grapefruit, pear and star anise blends to a middle note of magnolia, Robertet Turkish rose petals and jasmine sambac. It is based on a drydown of Wood 49, patchouli heart and musk. Ms. Aftel, who only works with natural materials, used two anchor points—Robertet Turkish rose petal and tarragon absolute—for her fragrance “Wild Roses.” “I am very seduced by rose and use it for its blending capacity.” Ms. Aftel also loves “jasmine and vanilla as work horses.” The top note of “Wild Roses” consists of geraniol, elemodor, pink pepper, bergamot and vanilla CO 2. The scent’s middle note of Robertet Turkish rose petal, rose absolute, phenyl ethyl alcohol, nutmeg absolute and apricot is based on vanilla absolute, tarragon Robertet’s Jennifer Powderly, Olivia Jan and Mr. Arnaud absolute and patchouli. (r.) with Aftelier Perfumes’ Mandy Aftel BF OC TOB ER 2 0 1 2 /
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NICHE PERFUMERY NEWS AT
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THELATESTLAUNCHES
Portable Scent
BLEU DE CHANEL Be Unexpected is a travel accessory for a spontaneous getaway.
A Man In Control
BLEU DE CHANEL Be Unexpected is a portable spray for the “man-on-the-go.” The slim, travel-size spray rotates to dispense a mist of the woody, aromatic, unexpectedly sensual scent. Th e Tw i s t a n d Spray .7 oz. + 2 Refills in .7 oz. for $65.00 is now at select department and specialty stores and at chanel.com.
The ENCOUNTER Calvin Klein collection
The Gold Standard Following the success of Paco Rabanne’s 1 Million in 2011, the best-selling fragrance is now joined by 1 Million Absolutely Gold. The new scent contains the ingredients from the original fragrance in an exceptional concentration of 16%. The spicy juice is a blend of blood mandarin, peppermint, rose absolute, cinnamon bark, iris and oud. 1 Million Absolutely Gold is presented in a flacon that has been subtly coated before being metallized inside, so the bottle appears to have been injected with liquid gold. It is protected and concealed by a layer of gold encased in glass and set in a gold-colored case. The fragrance is priced at $90.00 for 3.4 oz. and will be available exclusively at Bloomingdale’s Paco Rabanne’s 1 Million Absolutely Gold next month. OC TOB ER 2 0 1 2 /
ENCOUNTER Calvin Klein is a masculine, seductive fragrance. It opens with mandarin, cardamom and rum. Its middle note of pepper, Egyptian jasmine, patchouli and cognac is based on agarwood, Atlas cedarwood and musk. The fragrance is presented in a bottle crafted from high-quality, heavy-weighted glass and has a shattered design. The flacon’s rich, deep blue is complemented by a gunmetal detail under the cap. It is set in a carton with contrasting matte and glossy finishes and a silver foil log. ENCOUNTER Calvin Klein comes in a 1-oz. Eau de Toilette Spray for $40.00; 1.7 oz., $58.00; and 3.4 oz., $72.00. The collection also includes a 3.4-oz. Aftershave Spray for $50.00; Deodorant, 75 g, $20.00; and All Over Body Spray, 152 g, $15.00. The fragrance collection is available The advertising campaign for now at department and ENCOUNTER Calvin Klein was photographed by Steven Klein specialty stores nation- and stars Alexander Skarsgård wide. and Lara Stone. BF
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Beyond The Bottle EXPERTS DELVE INTO MULTI-USES OF SCENT
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he Fashion Group International hosted a panel on “Beyond the Message in a Bottle,” which explored the many ways that fragrance can enhance our lifestyle and wellbeing. The panel’s moderator was Caroline Pieper-Vogt, President of Scent Marketing Institute. Participating in the panel were Kate Greene, Vice President, Marketing at Givaudan; Pamela Vaile, President of Pamela Vaile LLC; and Karen Dubin, Founder and Director of Sniffapalooza. Ms. Pieper-Vogt explained that her company, the Scent Marketing Institute, is seeking to stimulate new ways of thinking about fragrance and how it can impact our lives. She invited the panel to comment on how the role of scent is expanding. Ms. Greene maintained that smell is our most emotional sense. “As humans, we have a Karen Dubin, Scent Marketing Institute’s Caroline Pieper-Vogt, broad universe of scent, and our sophisticated Sniffapalooza’s Givaudan’s Kate Greene and Pamela Vaile of Pamela Vaile LLC level of scent has been raised.” “Fragrance improves our quality of life,” Ms. Vaile declared, and she cited medical research that revealed traumatized patients have been reactivated by scent. “There are efforts to make hospitals less stressful with the use of scent,” and she added, “research has proved that scent can increase productivity. There is a trend,” she notes, “to combine fragrance and digital technology. [For example,] ambient scent has been shown to remove bacteria from the air.”
Symrise’s Rhona Stokols with SGD North America’s Shéhérazade Chamlou OC TOB ER 2 0 1 2 /
Givaudan’s Cosimo Policastro with Fashion Group International’s Margaret Hayes
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Beyond The Bottle
Ms. Dubin with Crafting Beauty’s François Damide
Ms. Greene with Annette Green and Mary Manning of Mary Manning Associates
Elysée Cosmetics’ Linda Marshall with Ms. Hayes
Givaudan’s Yara Karmiloff, Cathy Torelli and Ms. Greene
Candice Sabatini of beautynewsNYC.com with Ms. Hayes
Arcade’s Sonia Milfort with Ms. Green and Ms. Manning
Attracted to fragrance since the age of four, Ms. Dubin believes that once people are educated about scent, they are comfortable in using it and see its benefits. “Candles and room sprays replicate smells and memories from different parts of our lives,” she added, and reminded the audience of the role fragrance plays in packaged goods such as cleaning and laundry products. Ms. Greene sees a trend toward classically constructed niche fragrances using modern, state-of-the-art ingredients. An example is benzoin sourced from the benzoin tree in Laos that was used in a high dosage for the hugely successful Prada Candy. Bringing quality back to scent is a priority, Ms. Vaile believes. “Women want craftsmanship if they are buying fine fragrance.” BF OC TOB E R 2 0 1 2 /
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Crafting Beauty Founder and President François Damide
Jouany Perfumes
rench-born entrepreneur François Damide is crafting an alternative approach to the traditional fragrance development model. His three-year-old enterprise, Crafting Beauty, provides fragrance conception and manufacturing—from soup to nuts—for smaller fashion brands, designers, retailers and celebrities, to be sold via their own distribution networks. “Today a designer, retailer or label should not ignore the opportunity to extend its offering,” Mr. Damide told Beauty Fashion. “An exclusively designed perfume will elevate the image of a brand and increase its income—if done in-house.” Mr. Damide works with his clients—including the company’s latest collaboration alongside Florida-based fashion photographer Christophe Jouany—to create the fragrance brief, design the bottle and box and formulate a France-manufactured juice. The inaugural Jouany collection currently comprises two scents inspired by the adventure-seeking photographer’s favorite locales across the globe: St. Barthelemy and Marrakech. Each fragrance is priced at $125.00 for 1.7 oz. and sold at specialty retailers like Henri Bendel, C.O. Bigelow Apothecaries and Fred Segal. Prices for Damide’s services vary from $20.00 to $30.00 per unit, he said, and what sets Crafting Beauty apart is the production minimum it can offer—which takes place exclusively in France and also varies from 1,000 to 3,000 units, depending on the type of product ordered. Crafting Beauty handles eaux de parfum, scented candles and home fragrances.
Re-introductions of the Silences EDP Sublime and Jacomo de Jacomo Original fragrances for women and men, respectively
In addition to this business, Damide also handles the distribution of several noted names in both fragrance and skincare. Crafting Beauty is the North American sales and marketing arm of Jacomo Paris. That fashion accessories brand, founded in the late ‘60s, was the product of American art collector James Kaplan and French pianist Gérard Courtin, whose debut fragrance, Eau Cendrée, exploded onto the market in 1970. The Jacomo roster currently includes: revamped releases of ‘70s launches Silences Sublime and Jacomo de Jacomo Original; the three-piece Art Collection by Jacomo featuring collaborations with a trio of emerging illustrators; and the It’s Me by Jacomo line for him and for her, whose smartphone-inspired bottle won fragrance packaging of the year honors at the ICMAD City Awards. The new editions of Silences Sublime for women and Jacomo de Jacomo Original for men—re-visited juices and bottles for two of the brand’s most iconic launches from the ‘70s—have just hit counters. Damide also just introduced the Matriskin brand—a European cosmeceutical skincare line that he distributed stateside—at the Elements Showcase. The line was created by Dr. Pierre Huet and comprises four SKUs of anti-aging products ranging in price from $35.00 to $145.00. The line is garnering a cult following in America, Mr. Damide said, boasting a high concentration of active ingredients and immediately visible results.
The Matriskin cosmeceutical skincare collection.
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Damide’s Bespoke Vision
REGIONALCORRESPONDENTS
Atlanta, Georgia, has become a popular destination for many TV series to set up temporary studios. Among those shooting in Atlanta this summer is The Vampire Diaries.
A freelance Makeup Artist at Estée Lauder stayed very busy during the GWP promotion.
Essie Cha, celeb makeup department head of the popular TV series The Vampire Diaries, loves CHANEL’s eye shadows for their rich pigment color.
“I am loyal to certain product lines which I have found work best on my cast, to not only make their skin look radiant, but also recharge the skin,” said Ms. Cha. Ease of application is also important to Ms. Cha, whose Makeup Artists are often time-crunched to get their actors camera-ready. “Today’s actresses are as interested in looking flawless as getting the extra benefit of makeup products with skincare benefits,” said Ms. Cha.
I recently met The Vampire Diaries’ celeb makeup department head Essie Cha at CHANEL’s makeup counter in Neiman Marcus at Lenox Square Mall in Atlanta. She shared with me some of her beauty tips and must-have beauty products she uses on Vampire Diaries stars Nina Dobrey, Kat Graham and Candice Accola, among others.
Chenin Smith, Beauty Adviser at CHANEL
Sonya Gray, Beauty Advisor at Estée Lauder
Lancôme’s new state-of-the-art display highlights recent product launches.
Estée Lauder’s GWP display OC TOB ER 2 0 1 2 /
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ATLANTA PEACH
by Toni M. Lublin
on the avenue (continued from page 2)
Anne Hearst with Harry Benson
Town&Country’s Editor in Chief Jay Fielden celebrated his one-year anniversary at the magazine with a party hosted by Senior Vice President and Publisher Valerie Salembier at Manhattan’s Crown restaurant.
Lady Gaga Fame’s Debut
New Face of Shiseido
Jennifer Connelly (c.) with Shiseido’s Carsten Fischer and Heidi Manheimer
Shiseido introduced Jennifer Connelly as the face of Future Solution LX at a luncheon at the Crown restaurant in Manhattan.
Lady Gaga emerges from her coach at Macy’s/Herald Square.
Sarah McNamara Beauty New York
Sarah McNamara Beauty New York’s Christine Orvetz and Anthony Vesnaver
Lady Gaga holds her fragrance Fame.
The beauty press attended a Beauty Forum at Manhattan’s Royalton Hotel where Sarah McNamara Beauty New York’s range was on display.
Macy’s Terry Lundgren with Lady Gaga
Total Beauty On Inc. 500 List Total Beauty Media Group’s Emrah Kovacoglu and Anne Marie MacDougall
Total Beauty Media Group hosted a celebratory party at New York City’s Park Ave n u e Tave r n t o announce it is on Inc. magazine’s 500 list.
Macy’s/Herald Square was the launch store for Lady Gaga Fame. Superstar Lady Gaga waded through the crowds and chatted with fans who purchased the firstever black Eau de Parfum.
Clarins’ Beauty Flash Blog
Clarins’ Tanya Pushkin and Erin Cohen at the Beauty Flash Lounge
Ms. MacDougall with Macy’s Colleen Sherry and Total Beauty Media Group’s Cecilia DiLello
During New York City’s Fashion Week, Clarins launched its BeautyFlashBlog.com, a site devoted to “la belle vie.” OC TOB ER 2 0 1 2 /
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A Walk On The Line Side...With
(continued from page 22)
their hands and ask customers to have a seat. Tess has a very good rate, once she gets the customer in the chair, to follow up with skincare and color. Once that client has experienced Shiseido, we really believe we have a new loyal customer.” Ms. Tu reported that Ms. Ong has had double-digit increases every month since February 2012. Ms. Lynch said, “The Beauty Advisors are the backbone of the stores and drive the sales. We coach them to suggest to customers that they visit the fashion department to find a beautiful dress to go with their cosmetics purchases. Or, if they are in the dress department, we encourage them to buy new makeup to complement it.” She recognized the success of the special events held at the Shiseido counter and the relationship she has established with Ms. Tu. “I couldn’t ask for a better partner.” Ms. Tu believes the relationship with the store management is a crucial partnership between the vendor and the retailer. “If there is a major event [to organize], we meet the Store Manager to negotiate the space. They will always give us a prime location because we have proved ourselves by delivering results.” “We have a great relationship with the retailers,” Ms. Mangan declared. “Having been on both sides of the business, I treat it as a partnership. We are in this together trying to accomplish the same thing—more sales and happy customers. I think that the retailers are happy to have Shiseido in their stores because of the highly advanced products we offer the consumer. There is value defined in many ways—the quality of the product, the service the customer experiences and the educational message the customer receives about the products.”
Bloomingdale’s Carole Vena (2nd l.), Kim Emmerson (3rd l.) and Meghan McDowell (2nd r.) with Mr. Berardi, Ms. Beauregard, Ms. Tu, Shiseido’s Alla Shupletsova and Ms. Mangan
ly intimidated and are strong communicators. “You also need to have a good sense of humor. We are not solving the world deficit; we are selling lipstick. If you can’t have fun selling, it’s not going to work.”
3:00 PM: Bloomingdale’s/Mall at Chestnut Hill Chestnut Hill, MA Ms. Beauregard began her career at Shiseido fifteen years ago as a Shiseido Beauty Consultant. “I then became a Training Executive and now work on developing Shiseido Beauty Consultants by educating and coaching them on products and services. We break down the technology so they can understand and interpret it for the customer. I teach color theory, makeup application and role play to encourage them to interact enthusiastically with customers.” After a customer purchases products, Ms. Beauregard coaches Beauty Consultants to follow up three days later to make sure the client understands correct usage. “If there is a question, the customer is invited to come in and receive further explanation.” Mr. Berardi, who has been with Shiseido for 23 years, looks for Beauty Consultant candidates who are not easiOC TOB ER 2 0 1 2 /
Ms. Shupletsova is proud of her 16-year career at Shiseido.
When recruiting, he often finds someone who does not come from the beauty business. “Alla Shupletsova was a high school principal in Russia before coming to the United States. She is now our Counter Manager.” “I talk to my customers the way I talked to my students,” Ms. Shupletsova explained. “I care about them, and I check to see how they do their homework [with our products]. The most important thing is to love your job and to love people. I call my customers to ask how they are feeling and to let them know I care.”
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A Walk On The Line Side...With
Ms. Mangan sees her role as having education and sales linked together so that it is seamless. “In order to be successful in sales, we have to educate the customer about our state-of-the-art technology. We pride ourselves on our skincare products first and foremost. According to NPD, Shiseido skincare ranks #5 in the United States, and we are not in as broad a distribution as the top three, so we are very proud of this statistic.” She reminded us that Shiseido is also ranked #1 in sun protection by NPD. Not developing new products just for the sake of newness, Ms. Mangan noted that Shiseido’s research and development team will even reformulate a star product if they find an ingredient that makes it perform even better.
4:00 PM: Sephora/Prudential Center Boston, MA
Sephora’s Ariel LePre (2nd l.), Mindy Ngo (3rd l.), Andrea SandovalO’Neil (4th r.) and Roseann Campbell (3rd r.) with Ms. Tu, Ms. Beauregard, Ms. Mangan and Mr. Berardi
“At Sephora it’s all about relationships,” Mr. Berardi disclosed. “They really drive their own business, and we must build relationships with key personnel that fall in love with our brand. By doing that, we become one of the bigger brands as well.” “We work very closely with Sephora to make sure the products are merchandised in the right format,” Ms. Mangan said. “Sephora has different locations around the store and a Skincare IQ area where we have five of our products. They have a Beauty-To-Go section, and we created some products, including a limited-edition suncare item, for that spot.” According to Ms. Tu, Shiseido’s location in Sephora was in the back of the store, but due to Shiseido’s strong performance, “they moved us to a great location right near the entrance.” Mr. Berardi added that there is always traffic in this Sephora. “You can come here at 9 AM or 9 PM and it’s busy. They offer great customer service and do a lot of follow-up with clients.” “In general, there are three types of customers,” Ms. OC TOB ER 2 0 1 2 /
Shiseido’s skincare products occupy prime space near the entrance of Sephora.
Mangan explained. “The first is a customer who knows what they want and are in and out of the store. The second are customers who come in to browse, and we let them know we are there and ready to help if they want assistance. The third customer has all the time in the world and wants to sit down for a full consultation. There is an art of recognizing a customer’s [intent] when they enter the store.” “Our company devotes much time and energy into educating our Cast Members, so they can use that information to help our clients,” reports Sephora’s Andrea Sandoval-O’Neill, Personal Beauty Advisor. “We have one of the most highly elevated skincare teams here at Sephora. They bring to it their passion for people, as well as continuing education. Our Cast Members are involved in community outreach as well.” “Shiseido is a top luxury brand. It is at the forefront of research and identifying new ingredients,” affirmed Ms. Sandoval-O’Neill. “It has effective products that deliver a luxury feel.”
August 22 9:00 AM: Macy’s/Downtown Boston
This Shiseido installation has consultation areas where customers are welcomed as guests.
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