Cosmetic World Feb 28

Cosmetic World february 28, 2011

BULLETIN Maybelline new york at fashion week

Charlotte Willer at Cynthia Rowley.

M ay b e l l i n e N ew Yo r k j u s t participated in their fourth season as the official makeup sponsor of Mercedes- Benz Fashion Week in New York City.

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ESTÉE LAUDER TAPS ANDRIANI

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Vol. XLVII / No. 4

BAUZA and GONZALEZ talk CONSUMER STRATEGY AT CEW Cosmetic Executive Women (CEW) hosted their first Newsmaker Forum of the new year on February 15 with Carmen Bauza, vice president of beauty and personal care for Wal-Mart Stores Inc., and Muriel Gonzalez, executive vice president/GMM for cosmetics, fragrances and shoes at Macy’s Inc. The sold-out discussion, moderated by CEW chairperson Jill Scalamandre, focused on strategies for reaching and attracting today’s consumer.

“These are two of the most powerful retailers in the business,” said Carlotta Jacobson, president of CEW. “They

CLÉ DE PEAU REDEFINES SKIN CARE REGIMEN

Gustavo Andriani has joined E s t é e L a u d e r a s e x e c u t ive After extensive research, Clé de Peau director of marketing for North Beauté has reformulated their essential America. He joins the company skin care r egimen to incorporate -Continued on Page 47 groundbreaking scientific advancements ANNETTE GREEN JOINS and a more complete understanding of the BOBCAR EXPERIENTIAL skin’s function and MEDIA capability. With the launch of the new skin care collection, Clé de Peau Beauté is introducing a new Illuminating Complex—an excluBenjamin Cohen, founder and s i v e i n g r e d i e n t president of BobCar Experiential developed based Media, announced that Annette upon a proprietary Green, president emeritus of finding that each individual cell has the -Continued on Page 47 ability to process information on its own and to communicate with other cells.

SALLY HANSEN’S Composed of elements such as natural NEW STYLE ADVISOR Fashion and style silk and pearl extracts, the complex expert Mary Alice helps to regulate and maintain the life of S t e p h e n s o n i s skin cells from birth by reducing cellular bringing her eye stress and restoring balance. The result for trends to Sally is a first in skin care innovation—the Hansen as their creation of “Illuminating Cells,” which new style advisor. are healthier, more translucent cells -Continued on Page 47

®

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Walmart’s Carmen Bauza with Macy’s Muriel Gonzalez and Carlotta Jacobson of CEW.

both share a spirit of camaraderie, generosity and curiosity.”

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PARIS HILTON GETS ON BOARD WITH FRAGRANCE TRIO Celebrity style icon Paris Hilton is launching a new trio of fun and playful scents, The Paris Hilton Passport Collection, which is inspired by her jet-set lifestyle and her favorite destinations— Paris, Tokyo and South Beach.

“My life takes me around the world, and I love to go to my favorite places near and far to see my fans,” said Hilton.

“Passport is a personal and private invitation to imagine yourself splashing in the surf with me in Miami, indulging in a shopping spree at the poshest boutiques in Paris, or nibbling s us h i s id e by side in Tokyo!”

Each of the three fragrances has its own identity, reflecting the pulse of the city that is its inspiration. Created by Firmenich perfumer Honorine Blanc, Paris is a fruity oriental with flirty top notes of -Continued on Page 32

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

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Enter here. Exit spectacular.

BAUZA and GONZALEZ talk CONSUMER STRATEGY AT CEW -Continued from Page 25

Maybelline New York’s David Greenberg and Steve Lutz (2nd r.) with Carmen Bauza and Cindy Lee of Walmart.

L’Oréal Paris’ Jackie Madsen, Karen Fondu, Nathalie Kristo and Lorraine Coyle.

Carlotta Jacobson with Pamela Baxter of LVMH.

Macy’s Linda Levy and Nancy Schmidt with George Cleary of Coty Beauty (c.).

L’Oréal Luxury’s Marc Rey with Stephen Nussdorf and Rafael Villoldo of Perfumania.

Discussing the retail tug-of-war between online shopping and the retail store experience, Ms. Gonzalez said, “Customers have so many choices today, and what we [Macy’s] have to do better is service. If we do service right, that’s when we’ll win.”

With Macy’s tracking nearly 30 million households,

Elizabeth Arden’s Joel Ronkin and Kathy Widmer.

Ms. Gonzalez said they know much more about their customers than they did before and are now able to make marketing decisions more carefully.

“It’s important for us [Macy’s] to be able to satisfy all of a woman’s product needs and give her a broad product assortment with surprises at the counter,” said -Continued on Page 30

Lord & Taylor’s Barbara Zinn Moore with Diane Nicholson of NPD Group.

P&G’s Vince Hudson with Rodale’s Mary Murcko and Stefano Curti of Johnson & Johnson.

WSL Strategic Retail’s Wendy Liebmann and Jill Scalamandre of Chrysallis.

P&G’s Maisha Webster, Rob Stevens, Marlene Creighton and Shawn Millerick.

Coty Beauty’s Matt Lucas and Mary van Praag with Carmen Bauza (c.).

Nu-World’s Jonathan Rosenbaum and Larry Berman of Arcade Marketing.

COSMETIC WORLD John G. Ledes publisher & editor ext. 241 jledes@beautyfashion.com

George Ledes president & ceo ext. 242 gledes@cosmeticworld.com

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Jennifer Drucker Eric Michelson art director photographer ext. 252 jdrucker@cosmeticworld.com

Brittany Burhop executive editor ext. 236 bburhop@cosmeticworld.com

Debbie Ward managing editor ext. 241 dward@cosmeticworld.com

For future events, go to cosmeticworldcalendar.com 28

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february 28, 2011

COSMETIC WORLD

Beautiful to the core.

Meet the new generation of CONTEMPORARY, YOUNG AND AMBITIOUS WOMEN—MORE THAN 12 MILLION STRONG.

2011 BEAUTY HIGHLIGHTS • Beauty coverage in every issue • Beauty Flip Cover (April) • Annual Beauty Awards (June) • Fall Fashion Flip Cover (September)

They demand a one-stop, 24/7/365 beauty lifestyle resource. WOMEN’S HEALTH delivers your message and the fresh, authoritative content they crave in print, digital, mobile and more.

Contact AVP, Associate Publisher Diane Malloy at diane.malloy@rodale.com or 212-297-1548.

Sources: MRI Spring 2010, Coremetrics 2010

womenshealthmag.com

BAUZA and GONZALEZ talk CONSUMER STRATEGY AT CEW -Continued from Page 28

Coty Beauty’s Dimitri Foutres and Linda Toy.

FIT’s Virginia Bonofiglio with Firmenich’s Westly Morris and Ruth Sutcliffe of Coty.

Givaudan’s Rose Eckert and Marsha Brooks of Coty Beauty.

P&G’s Vince Hudson and Brent Miller.

Gonzalez. “We are then able to see those customer’s reactions and reviews on Facebook. It is invaluable for us to get that direct customer feedback.”

Keeping with her company’s motto, “Saving people money so they can live better,” Ms. Bauza discussed the significance of knowing details about the lives of their typical shopper.

“Ninety percent of Americans shop at Walmart, and we know our customers quite well,” said Bauza.

“Our average shopper has an annual income of $26,000. That gives them about $60.00 a month to spend on

consumer goods (not including food), so we need to make sure we have the right assortment of brands at the right prices.”

Also touching on the topic of social media, Ms. Bauza said, “The daily interaction of consumers is a great vehicle for us. We hear all the good and all the bad, and then we are able to respond to the customer right then and there.”

Both retail powerhouses agreed that communicating and connecting with customers is the key to success, whether it’s through a social media site or face-to-face counter service.

Coty Beauty’s Lori Antun, David Russell and Sandy Bounds.

Beauty Fashion’s George Ledes with NPD Group’s Lori Monaco and Carol Hamilton of L’Oréal Luxury.

Prevention’s Kerri Fallon, Beth Toovell and Jennifer Goldstein.

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CLÉ DE PEAU REDEFINES SKIN CARE REGIMEN -Continued from Page 25

with optimum nanostructures capable of producing and capturing light from within. By using an combination of technologically advanced ingredients and nutrients, the products in this collection aim to manage the skin’s cellular life for an overall younger, more radiant appearance.

In addition to this innovative technology, the brand co-developed new fragrances with Givaudan to add to the formulations for both aroma-therapeutic and skin care benefits. Laelia, a common scent throughout all of the products, promotes the recovery of the skin’s barrier function. Jasmine tea promotes blood flow to revitalize and repair skin, and thyme, chamomile and marjoram convey a relaxing effect for restful sleep.

The new La Crème, priced at $525.00 for 1.0 oz., is now infused with the Illuminating Complex to transform the skin for exceptional texture, clarity and health overnight. Beautifully repackaged in a multi-faceted gem inspired design, La Crème is designed to capture the brilliance and allure of the modern day Clé de Peau Beauté woman.

Cleansing Foams are a v a i l a b l e in “gentle,” for normal and drier skin, and “refreshing,” for oilier skin types, and are priced at $63.00 for 3.7 oz. The collection also includes balancing lotions ($100.00), protective emulsions with SPF 20 ($130.00), and nourishing emulsions ($150.00)— each of which are available in gentle and refreshing formats. Also offered are a cleansing cream ($72.00) and an eye and lip makeup remover ($50.00).

The new collection is debuting this month in select Neiman Marcus, Saks Fifth Avenue and Barneys locations nationwide, as well as Bergdorf Goodman in New York City.

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Firmenich’s Joy Atkinson with JHZ’s Jean Zimmerman and Leela Petrakis of L’Occitane.

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COSMETIC WORLD

CHANEL ENHANCES YOUTH WITH SUBLIMAGE LA CRÈME Chanel Sublimage La Crème was created to help fulfill the aspirations of women who desire the ultimate in skin perfection. In addition to Chanel’s five existing “life factors”—wrinkles, loss of firmness, dehydration, lack of radiance and inconsistency in pigmentation—this crème targets a sixth “life factor” that now regulates the others and strengthens their activity for optimal regeneration.

The crème’s single ingredient, Vanilla Planifolia, is a rare botanical found in the farthest reaches of Madagascar, and the fruits from the plant are collected, carefully nurtured, and sheltered from sunlight by large woven veils. With the use of the fruit and the flower, Chanel scientists were able to take skin regeneration to the next level. Once the flowers of the Vanilla Planifolia blossom, both the fruit and flower are gathered by hand and purified using a unique process in which only the most highly active essence is isolated and then transformed into a potent elixir.

Results of a clinical study of 30 women who compared the new Sublimage La Crème to the current Sublimage Texture Suprême showed the following positive results: firmness +26% vs. 11%, radiance +118% vs.

27%, dark spots -23% vs. -19%, and wrinkles -36% vs. -10%.

Priced at $370.00 for a 1.7 oz. jar, the crème will be available in March at department and specialty stores ■CW and chanel.com.

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PARIS HILTON GETS ON BOARD WITH FRAGRANCE TRIO -Continued from Page 25

sparkling mandarin and golden peach, heart notes of exotic Arabian jasmine and honeysuckle, and base notes of vanilla, amber and creamy musk. South Beach, also created by Ms. Blanc, is a fresh and seductive fruity floral that is all about playful days and magical nights. Including top notes of juicy nectarine and lotus flower, heart notes of golden marigold and osmanthus, and base notes of blonde woods and Australian sandalwood, this scent bares the essence of modern sensuality.

Rounding out the trio is Tokyo, a citrus fresh aroma developed by Fragrance Resources’ perfumer Steve DeMercado. With welcoming top notes of Italian lemon and crisp Fuji apple, heart notes of watery frangipani and French iris, and base notes of golden cedar and musk, this scent expresses the delightful charm of the city.

The packaging and bottle designs, developed by Parlux Fragrances’ creative team, features different anime-inspired images of Paris to appeal to her fashion-conscious fans.

Launching this month in the U.S., and then rolling out internationally throughout the spring, the fragrance

trio’s eau de toilette sprays will be available in 3.4 oz. for $45.00 and 1.0 oz. for $25.00, and the GWP will be a flight bag and passport case.

With a slightly lower price point than past Paris Hilton fragrances, chairman and CEO of Parlux Fragrances, Fred Purches, sees this launch as an opportunity for more depth.

“This is a unique, playful concept that has grown in a number of directions and we think it will have legs,” said Purches. “It was designed to penetrate international markets, expand the brand, and bring in a younger consumer who can have fun ■CW at the counter.”

NEWPRODUCTS

CLINIQUE

ISSEY MIYAKE

Moisture Surge Tinted Moisturizer SPF 15

L’Eau d’Issey Florale

Category: Fragrance Category: Skin care Launch: March 2011 Launch: March 2011 Claims: An infusion of Claims: Available in six rose and patina of pink shades from fair to deep, transform Issey Miyake’s this combination of super iconic L’Eau d’Issey into hydrating, lightweight a new vibrant fragrance modern gel-cream and for a new generation tinted moisturizer offers of women. just enough coverage to create an even, Key Notes: Rose, ginger flawless complexion. lily, mandarin orange Key Ingredients: Aloe barbadenisis leaf and white woods. water, treated pigments and film formers.

Stats: 3.0 oz, $89.00 Stats: $24.50

february 28, 2011

COSMETIC WORLD

www.robertpiguetparfums.com

Douglas Hannant’s inspiration has created a romantic bouquet that captures the essence of elegance.

Neiman Marcus • Saks Fifth Avenue

FASHION WEEK A talented team of Maybelline New York makeup artists, led by Andy Koh, created a look inspired by Chinese opera at the Vivienne Tam show on February 12. By drawing a distinguished line on the eye using gel eyeliner, and wrapping Deep Rose blush from the FitMe! collection high on the cheekbone, makeup artists were able to bring a beautiful, modern Chinese woman to the West.

At the Charlotte Ronson show on February 12, the Sephora PRO Beauty Team, led by Gilbert Soliz, created a raw, smudged look with a rocker edge. By mixing Sephora Collection Nano Lip Liner in 11 Beau Bordeaux with Make Up For Ever Aqua Lip Waterproof Lipliner Pencil in Chocolate Brown 6C, makeup artists were able to achieve a “rock and roll look with a grungy feel.”

Mehron Makeup, and lead artist Jackie Mgido, partnered with Spanish designer Toni Francesc to create a look inspired by the Phoenix bird at his Fall/Winter show on February 12. Models wore a custom blood red lip color inspired by the fire of the bird, and Mehron’s Feather E.Y.E. Lashes, along with Black Onyx E.Y.E. Powder to represent the ashes.

The Clarisonic team, led by esthetician Joie Tavernise, used the Clarisonic Classic Skin Cleansing System to prep the models’ skin backstage at the Lela Rose show on February 13. For the undereye area, the Clarisonic Opal was used to massage a marine botanical serum into the skin for a rejuvenating effect.

To create the makeup look—with a sexy, siren inspiration—the Stila Cosmetics team, and pro artist for beauty.com Sarah Lucero, used Stila Major Lash Mascara for long, curled lashes, and Stila Long Wear Lip Color in Daring for a burst of color.

To polish off the look, Deborah Lippmann manicurists painted models’ nails in one of the brand’s new shades for fall, Billionaire—a groovy, army green.

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february 28, 2011

COSMETIC WORLD

Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product.

Join us and enjoy the journey.

www.givaudan.com

FASHION WEEK

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Estée Lauder makeup artists, led by creative director Tom Pecheux, collaborated with Derek Lam to create a modern and metallic makeup look at his Fall 2011 show on February 13.

Using new silver and black eyeshadow shades and a nude matte lipstick that will be launching in the Fall, makeup artists were able to complement the soft richness of the clothing in the collection.

Estée Lauder nail artist Jin Soon Choi used new Pure Color Nail Lacquer in Porcelain, which will also be launching in the Fall.

Photo b y Ann L

Celebrity nail technician Pattie Yankee and the Dashing Diva nail team worked backstage to create “caviaresque” nails for models at the Cushnie et Ochs show on February 13. Pattie Yankee designed a textured nail look using seed beads straight from the designers’ collection, and Dashing Diva’s Limo Service nail polish.

awlor

At the Cynthia Steffe show on February 13, the Sephora PRO Beauty Team, led by Jose Rivera, created a makeup look that embodied rich, earthy tones to evoke a sense of eternal youth.

Artists applied NARS Sheer Glow Foundation all over the face and Smashbox Bronze Lights on the cheeks for a subtle contour.

Using Sephora Collection Nano Lip Liner in 09 Pleasant Plum, and Kat Von D Painted Love Lipstick in Homegirl, the models looked sweet, fun and sophisticated.

The Alice + Olivia by Stacey Bendet Fall 2011 collection, presented on February 14, evoked timeless elegance and unabashed glamour, inspired by a modern day interpretation of Auntie Mame. A team of M·A·C makeup artists, led by Polly Osmond, used M·A·C Gloss Texture on the cheekbones and browbones to highlight and give freshness to the face. An elongated strip of M·A·C Fluidline Eye-liner Gel in Blacktrack on the eyelids, and M·A·C Runway Red on the lips, gave a burst of added glamour.

To compliment the collection, Ms. Bendet worked with Sally Hansen to create two unique nail polish shades—Autumn Violet and Liquid Metal—that are made with Sally Hansen Salon Effects Real Nail Polish Strips with no dry-time, which was perfect for the busy backstage atmosphere. A team of manicurists, led by Dana Caruso, applied the strips to almost 40 models to polish off the sexy, but exceedingly chic look.

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february 28, 2011

COSMETIC WORLD

© M.Pouzet – Fotolia / G. Uféras – La Company

GUERLAIN ASKS, NEWPRODUCTS ‘SUN OR TERRACOTTA?’ TWEEZERMAN Satin Etched Zebra Slant Tweezer Category: Tools Launch: April 2011 Claims: Recommended by top eyebrow artists, this tweezer has perfectly aligned, handfiled precision tips that are slanted to grab every hair.

Stats: $25.00

JURLIQUE Purely White Skin Brightening Essence Category: Skin care Launch: March 2011 Claims: Featuring the VITABRIGHTKX superfruit lightening complex, this innovative natural skin brightening system is clinically proven to even skin tone in just 30 days, visibly fade discoloration and reduce fine lines and wrinkles.

Key Ingredients: Rhyolite, sabiwhite and sodium hyaluronate.

Stats: $58.00

CARGO JetLag Concealer Category: Makeup Launch: February 2011 Claims: Available in light and medium shades, this full coverage concealer works on-the-spot to brighten the eye area with light-diffusing pigments, and is clinically proven to reduce the appearance of dark circles and puffiness after just 28 days.

Key Ingredients: White lupin extract, citrulline, peptides and flavanoid.

Stats: $32.00 40

In 1984, a stunning powder was created in the secrecy of the House of Guerlain’s workshops—shaping the “bronzer” category in makeup.

Since then, the Terracotta Bronzing Powder has claimed its permanence i n w o m e n ’s vanities and hearts. With one Terracotta sold every 25 seconds around the world, it comes as no surprise that women across generations continue to turn to the bronzing powder for a natural healthy glow all year long.

Drawing on 25 years of expertise and innovations, Guerlain has mastered the art of recreating each woman’s natural tan. By expanding the shade wardrobe from six to eight, and integrating the bestselling shades from the previous range, each Terracotta is targeted to fit a woman’s individual skin tone, whether she’s blonde, brunette, fair, or olive.

“We decided to relaunch Terracotta based on a study that showed us how specific skin tones tan,” said Isabelle Hébant, group marketing manager of color cosmetics for Guerlain. “Blondes take on a pink, rosy-toned melanin, while brunettes have more of a golden-toned melanin.”

Along with its ease of application, its unique texture and feather-light formula have always been Guerlain’s best kept secret, leaving no lines or marks and long-lasting comfort.

“I love the simplicity of makeup,” said Olivier Échaudemaison, creative director for Guerlain. “This bronzing effect is as simple as possible—it takes 20 seconds to look good, like you just got back from vacation.”

A new case, still round and smooth like the original, gives the powder a more modern and luxurious design. The Guerlain seal and Terracotta signature intertwine in an interplay of light on the cap, creating amber and fire reflections that resemble a real jewel.

Scented with a distinctive fragrance since its conception, the new Terracotta is staying true to its roots, keeping original top notes of bergamot and mandarin, heart notes of gardenia, jasmine and ylang-ylang, and woody base notes mixed with vanilla.

P r i c e d a t $ 4 9 . 0 0 , Te r ra c o t t a Bronzing Powder will be available in March at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Sephora, Bloomingdale’s and Bergdorf Goodman.

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A “FRENCH AFFAIR” WITH ESSIE New York-based Essie Cosmetics is introducing a new spin on neutral with their spring collection: A French Affair. This wildly romantic and effortlessly happy collection takes its inspiration from classic French style and the carefree joy of retro pastels.

Unlike past spring shades in sheer tones, this collection features opaque shades created to reflect the upbeat

brights and striking color combinations of the season, while paying homage to 1960s French glamour.

Brand founder Essie Weingarten said, “I think every woman has a little Brigitte Bardot in her, and this palette coaxes her out!”

In six shades of fresh, pretty and classically feminine, the collection will be available this month for ■CW $8.00 each. february 28, 2011

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ANNICK GOUTAL REVEALS “LE MIMOSA” Among the mythical flowers used in perfumery, the mimosa occupies a special place in the hearts of Annick Goutal Parfums’ perfumers Camille Goutal and Isabelle Doyen. Le Mimosa, the latest addition to the perfume house’s series of singlenote fragrances, combines endless imagination and a unique perception of the floral theme. “ Th e ye l l ow mimosa is common in the south o f Fra n c e , a n d throughout the Mediterranean, but blooms only for a short period of time each spring,” said Goutal. “The aroma is so wonderful that we were inspired to make its distinctive scent available for women to wear at any time of year.”

Sweet floral hues punctuated by green Florentine iris and anise were added to enhance the flower’s natural facets with their powdery strength.

The fruity essence of a fleshy peach is at the heart of the composition, and the base notes include white musk and sandalwood, which envelop the soft, single flower perfume.

In a design created by Camille Goutal, the packaging features a bright yellow base interposed by jetblack polka dots. Adorning both the sleeve and ribbon of the classic ribbed bottle, the pattern draws its inspiration from the gaiety of the yellow mimosa and the graphic impact of the black dots. The design suggests the colorful, playful aesthetic of the 1980s in a symbolic evocation of the flower’s color and its characteristic pom-pom shape.

Le Mimosa eau de toilettes are priced at $80.00 for 1.7 oz. and $115.00 for 3.4 oz. The fragrance will be available in March at Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.

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AVON TAKES SUNSCREEN TO NEW HEIGHTS

For years, dermatologists have been telling women that not only can the sun burn and damage their skin, but it can also cause visible signs of aging. To help protect on both ends, Avon developed ANEW Solar Advance, a revolutionary antiaging sun care line designed to shield the skin from UVA and UVB rays and to repair skin cell sun damage.

According to Dr. Cheryl Karcher, consulting dermatologist to Avon, “This product is a culmination of 10 years of work backed by hard science. We are repairing, not just preventing, and nobody else is doing anything like this.”

A patented RepairShield Technology was designed to help stimulate the skin’s natural antioxidant defense

system to help fight superoxides and to activate the skin’s natural repair process.

“Stimulating the body’s natural antioxidants is stronger than anything you can put on the skin topically,” said Dr. Karcher.

The two products— an SPF 45 face lotion and an SPF 30 body lotion—will be available in April for $34.00 each.

“We decided to do ‘sun’ in a new way and look at photostability in a way that traditional scientists w e r e n ’t ,” s a i d D r.

Anthony Gonzalez, senior manager of global skin care development for Avon. “ANEW Solar Advance has the aesthetics of a regular moisturizer with the added benefits of a typical beach sunscreen.”

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NEWPRODUCTS M·A·C

Cremeblend Blush Category: Makeup Launch: March 2011 Claims: Perfect for the contour control freak, this blush gives you magnificent flexibility to build that retro “rouge” look.

In three aspects—two shades of each—one matched to skin, one for a brighter glow and a darker one for cream contouring, it’s perfect for all skin colors.

Stats: $19.50

RIMMEL LONDON Glam’Eyes Quad Palette Category: Makeup Launch: February 2011 Claims: With shades ranging from daytime demure to notice-me, night-out brights, these quads take eyes to the next level with soft, blendable all-day-wear hues.

Stats: $5.71

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COSMETIC WORLD

SGD North America - 900 Third Avenue - New York - Tel: 1 212 753 4200

BEAUTY EDITORS bask IN PALM BEACH Beauty editors from New York City gather in Florida each year to represent their magazines at the Personal Care Products Council’s annual meeting. This year, the meeting moves to Palm Beach—a sunny scene where editors can work, play, and enjoy a break from the frigid temperatures they’ve grown used to. These editors see beauty splashed across their pages in multiple forms, but how do they describe it in their own words? And what are their favorite products? I asked these Palm Beach bound gals (and guy!) to share their top three. Enjoy the responses below.

ALLURE Amy Keller Laird Beauty Director Favorite Products: 1. Estée Lauder Sumptuous Extreme Mascara makes my lashes look dense and full, but still completely feathery. 2. I trace Cover Girl LiquilineBlast Eyeliner in Black Fire along my eyes’ lower inner rims when I want instant definition.

3. Shu Uemura Cotton Uzu Cream: Thank God this comes in a 2.53ounce tub, because if I couldn’t travel with it, my waves would look limp and frizzy.

Beauty is: Allure’s new Beauty Census survey confirmed that there’s no one beauty ideal anymore, and that people see women of mixed ethnicities and those with curves as the most attractive. To me, beauty is always fresh and inspiring and provocative: It is Rihanna’s ability to pull off Crayola-red hair with panache. It’s model Freja Beha Erichsen’s cool shag. It’s my sister’s sparkling green eyes. It’s smoky red eye shadow, fabric strips woven through a bun, emerald-green dresses, and bleached eyebrows on pale skin. Everyone has a little beauty all their own.

MARIE CLAIRE Ying Chu Beauty & Health Director Favorite Products: Right now, I’m lost without an eyelash curler, a mascara-style brow definer, and tinted lip balms in crimson or orange.

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Beauty is: The confidence to resist filling, freezing, and laser-blasting every single character line and spot.

GLAMOUR Felicia Milewicz Beauty Director Favorite Products: Any shade of red lipstick, dark eyeshadow and fragrance. I never go out without fragrance. To me, fragrance is more important than any piece of jewelry.

Beauty is: Regardless of what makeup you wear, if you are unhappy inside, it will show in your face. You can only do so much to cover up.

Who you are inside is the most important thing. You need to be comfortable in your skin.

WOMEN’S HEALTH

new shade of the season has arrived.

Beauty is: For me, beauty comes from the inside out—being confident, eating healthfully, and yes, pampering yourself a little, all contribute to looking radiant.

There isn’t one ideal to adhere to.

Kindness, charisma and being selfassured all contribute to someone’s beauty. It isn’t definable, but you know it when you see it.

W Jane Larkworthy Beauty Director Favorite Products: Lip balm, leave-in hair conditioner and any of my four fave white floral perfumes.

Beauty is: Either a happy person or something that elicits happiness.

HARPER’S BAZAAR

Molly Nover-Baker Beauty Director Favorite Products: I’m addicted to tinted lip balms and lip stains in bold colors like red or hot pink. I love them because they give my lips the perfect amount of color while keeping them hydrated at the same time.

And if they have SPF, it’s a bonus!

When it comes to hair care, the minute I see something that says it’s specifically formulated to “repair” or “mend” strands, I’m sold. Right now I’m loving shampoos and conditioners from Ojon and Organix. Lastly, I can’t get enough nail polish. You’ll find me sitting at my desk every Friday painting my nails (don’t tell my boss, wink-wink!) with whatever

Alexandra Parnass Beauty Director Favorite Products: I love to try new products, so my beauty ‘favorites’ change every week. Right now I am loving the Omorovicza Copper Peel, Make Up For Ever Aqua Eyes black eye pencil, Burt’s Bees Lip Shimmer and Atelier Cologne Orange Sanguine- heaven in a bottle!

Beauty is: Didn’t Camus say that the beauty which people encounter in their lives makes it worth living?

Beauty is everywhere and presents itself in so many ways. And yes, sometimes it manifests very simply as the perfect red lipstick.

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COSMETIC WORLD

COSMOPOLITAN

VOGUE

Leah Wyar Beauty Director

Sarah Brown Beauty Director

Courtesy of Vanity Fair Magazine

Favorite Products: Mascara, mascara, mascara; SPF 40; and facial peel pads (I’m currently loving the new, extra-potent ones by Dr. Dennis Gross).

Beauty is: It’s all about expressing yourself with new looks and trends (a fresh haircut, swiping on a bright fuchsia lipstick, wearing eyeliner in a fresh, winged-out way)—and being smart enough to apply the most advanced skin and hair products, which will keep you looking like a fun, fearless female for as long as possible!

VANITY FAIR SunHee Grinnell Beauty Director Favorite Products: Pink sheer lipsticks, illuminating bronzers and moisturizing face mists.

Beauty is: Confidence.

ELLE Emily Dougherty Beauty Director Favorite Products: Just three? HighSPF daily sunscreen, any bright lipstick, and a splash of scent.

Beauty is: I believe that beauty is both a science and an art, that it should always be an adventure, never a chore, and that the right lipstick, fragrance or skin care regimen can change your life—or at least make your day.

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COSMETIC WORLD

Favorite Products: I have many more than three favorite products, but I will say that I have packed the following for Palm Beach this week: Sunscreen—many, assorted, all beloved. I doubt I’ll make it to the pool, but I am quite curious to try Neutrogena’s new Wet Skin spray—when I’m wet, of course.

Orly’s No Chip top coat, to make sure my manicure stays shiny and intact during the trip. By Terry’s Light Expert: In it’s TSA-compliant, Ziplocfriendly size, it’s a great foundation toucher-upper, especially well suited to smoothing everything out before I step off the plane and head directly to my first appointment.

Beauty is: Confidence and a big smile.

SHAPE Ellen Miller Beauty Director Favorite Products: You’ll rarely see me without a slick of bold lipstick and tons of volumizing mascara to amp up my lashes. And, I wear at least SPF 30 rain or shine 365 days a year. (Pale is pretty!)

Beauty is: Beauty is about feeling fabulous—inside and out. Whether you’re running a 5k, presenting in a board room, or hosting a dinner for friends, you’re more likely to do it with confidence if you look your best.

LUCKY Jean Godfrey-June Beauty Director Favorite Products: Sunblock, self-tanner

and tinted lip balm.

Beauty is: You know it when you see it—even better, when you feel it.

O, THE OPRAH MAGAZINE Valerie Monroe Beauty Director Favorite Products: Lipgloss, tinted moisturizer and sunblock.

Beauty is: Real beauty isn’t about symmetry, or weight, or makeup; it’s about looking life right in the face and seeing all its magnificence reflected in your own.

SELF Elaine D’Farley Beauty Director Favorite Products: Primer, lip stains and body scrub.

Beauty is: The definition of beauty according to Webster’s (my favorite source) is: A pleasing quality associated with harmony of form or color, excellence in craftsmanship, truthfulness, originality, or another unspecific property.

The spirit of Self’s beauty pages aims to reflect Webster’s definition. The goal for each page is to capture not only the facts and trends but the idea of beauty, to inspire and empower the reader to reach her ultimate ‘self,’ while embracing her individuality.

The goal is to stimulate the reader to be truly beautiful, inside and out.

Personally, in addition to aiming for these goals myself, I believe that beauty is not simply a subject but a verb: beauty is a way to live your life, it’s something to look for in every day.

-Continued on Page 46

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BEAUTY EDITORS bask IN PALM BEACH MORE Genevieve Monsma Beauty Director Favorite Products: 1. A water filter for my shower head.

Without it, my highlights tarnish— literally dulling and turning green.

2. A sleep mask. My husband gets up at 5 a.m. every morning for work (turning on lights all over the apartment). The mask enables me to still get my beauty sleep, despite the flood of light. 3. My daily multivitamin.

When I’m really busy, my diet consists of more soy lattes than salads. So taking a vitamin is my way of ensuring my (temporarily) bad diet doesn’t wreak havoc on my skin and hair.

Beauty is: I don’t think there is one definition of beauty anymore. Thank goodness. But I am a sucker for someone who smells good.

PREVENTION Jennifer Goldstein Beauty Director Favorite Products: Blinc Kiss Me Mascara, Crest Glide Dental Floss and Dove Cool Moisture Bar Soap.

Beauty is: Imperfection.

SEVENTEEN Yesenia Almonte Beauty Director

Favorite Products: I love my eyes to look like smudgy effortless perfection! My favorite black eyeliner is Urban Decay’s 24/7 Glide-On Pencil in Perversion and my go-to mascara is Lancôme’s Hypnôse Mascara. For fun, I sometimes layer metallic purple on top of the black (Urban Decay’s new 24/7

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Glide-On Shadow Pencils are the bomb!!). I usually leave my lips bare with just lip balm (My Australian co-worker turned me on to Lucas Pawpaw Ointment—it brings out the natural rosiness in my lips). I add a glow with Armani’s Blending Blush duo in Shimmering Pale/Dark Raspberry.

Beauty is: I define beauty as being unique and having the confidence to celebrate what makes you different.

My mom always taught me to take pride in my appearance and that when you do, it becomes a powerful thing and can make you feel like you can take on the world. I truly believe that!

BRIDES Denise O’Donoghue Beauty and Jewelry Director Favorite Products: 1.FRESH Sugar Lip Treatment with SPF 15 in Sugar Plum— hydrates lips. 2. Chanel UV Essentiel Multi-Protection Daily UV Care SPF 50—my everyday protection.

3. Stila One Step Correct—evens skin tone, moisturizes and brightens.

Beauty is: Real beauty is feeling confident in your signature look and celebrating it. Mine is my classic bob, always in style and possibly the most consistent thing in my life.

TEEN VOGUE Eva Chen Beauty Director Favorite Products: 1. Dior Addict Lip Glow Color Reviver Balm—the name is a mouthful but so is the product! It’s a lovely hydrating balm that leaves lips moisturized while tinting them the perfect pink for you (usually a hot strawberry pink in my case). 2. Cover Girl Lash Blast Length—I, for one, am not a fan of the gloopy, purposefully clumpy

lashes that seem to be so favored by reality stars these days. I love the look of clean, defined, and long lashes. This mascara delivers them every time! 3. Rodin Olio Lusso—the ultimate facial oil. The scent, texture, and—most important—results of this product are just heavenly.

Beauty is: Kindness, generosity, and health—beauty comes from within.

BETTER HOMES & GARDENS Melissa Goldstein Beauty Director Favorite Products: Eye cream, Aquaphor, and Keratin treatments.

Beauty is: “Nature gives you the face you have at twenty; Life shapes the face you have at thirty; But at fifty, you get the face you deserve.”

-Coco Chanel

FITNESS Eleanor Langston Beauty Director Favorite Products: 1. A highlighter like NARS The Multiple.

2. Cover Girl Smoky Shadow Blast.

3. L’Oréal Elnett Hairspray.

Beauty is: Beauty is having the confidence to present yourself to the world at your absolute best.

LADIES HOME JOURNAL Erica Metzger Beauty Director Favorite Products: Brown gel eyeliner, a bright cream blush and a sheer, berry lipstick.

Beauty is: It’s a combination of healthy lifestyle, inner peace and making the most of what Mother Nature gave you.

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BULLETIN MEN’S HEALTH Brian Boyé Fashion/Grooming Director

Favorite Products: Best quick-fix: Dr. Dennis Gross Skincare Alpha Beta Peel (and his soon-to-be-released Glow Pads).

My favorite scent: Eau d’Italie’s Sienne L’Hiver. Best grooming gadget: The Art of Shaving + Gillette Fusion Chrome Collection Power Razor.

Beauty is: Confidence. Taking a few extra minutes daily to improve your appearance boosts your confidence.

Feeling secure about how you look sets the stage for success. Our mission at Men’s Health is to give guys the tools and information they need to look their best every day.

PARENTS / AMERICAN BABY Tracy Perez Beauty Director Favorite Products: Tinted moisturizer, a rosy cream blush, and brightening concealer for my eyes.

Beauty is: Kind eyes, a warm personality, confidence, and the ability to embrace what makes you unique.

COSMETIC WORLD Brittany Burhop Executive Editor I’m Britt, the face behind these pages, and from one editor to another, I want to thank each of you for sharing your beauty tidbits with me and Cosmetic World’s readers. This industry is full of innovative thinkers, team players and beautiful people, inside and out. We are the lucky ones. ■CW february 28, 2011

COSMETIC WORLD

Maybelline new york -Continued from Page 25

Charlotte Willer, global makeup artist for Maybelline New York, worked with her team and an exciting roster of designers to create runway makeup looks at the following shows: BCBGMAXAZRIA, Betsey Johnson, Carlos Miele, Catherine Malandrino, Custo Barcelona, Cynthia Rowley, DKNY, Max Azria, L.A.M.B. and Vivienne Tam.

ESTÉE LAUDER

-Continued from Page 25

from Monitor Consulting, which has worked with Estée Lauder on both brand and affiliate strategies.

ANNETTE GREEN

-Continued from Page 25

The Fragrance Foundation, will be BobCar’s first ever “beauty brand spokesperson.” The BobCar Mobile Beauty Boutique—a new, patented marketing concept—will provide a unique form of retailing outreach by allowing beauty companies to provide hands-on product information, education, demonstration and sales, literally “on the streets” of America.

“With BobCar Mobile Beauty Boutique, we’ll have zero-emission electric vehicles in highly-trafficked areas where people can speak with trained brand ambassadors, try the

latest colors, smell new fragrances and experiment with beauty care products. Customers are stimulated to visit stores to purchase the products they have just discovered and experienced in the entertaining BobCar environment,” said Cohen.

“Our patented BobCars have already increased sales figures up to 200% in past campaigns with some of our technology-based clients. That’s real selling power, and we are fully synergistic with the local stores’ efforts. A definite win-win for all concerned.”

Th e B o b C a r M o b i l e B e a u t y Boutique is making its official debut at this year’s PCPC annual meeting in Palm Beach.

SALLY HANSEN’S NEW STYLE ADVISOR -Continued from Page 25

She will more closely align the Sally Hansen brand with the fashion world, share her trend expertise and serve as a voice for the media.

“We’re so thrilled to be working with Mary Alice,” said Annette Devita, senior vice president of marketing for Sally Hansen. “We’re confident that her intuitive style sense and considerable on-camera experience will elevate the brand and keep Sally Hansen ahead of the trends.”

NEWPRODUCTS

SALLY HANSEN

DERMABLEND PROFESSIONAL

Salon Effects Nail Strips

Powder Brush

Category: Nail care Launch: February 2011 Claims: Available in shiny neons, highshine metallics and high-fashion patterns, this easy and affordable at-home nail technology has no dry-time and puts bold color and instant glam at your fingertips— just peel, apply, file and go.

Stats: $9.99

Category: Tools Launch: March 2011 Claims: With tapered bristles containing no animal hair, and a black glossy ferrule made from recycled aluminum, this professional makeup brush is environmentally friendly and provides flawless application.

Stats: $32.00

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cosmeticworldcalendar Subject: (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

Admission detail: (IO) Invitation Only (TA) Tickets Available

(M) Meeting (P) Press Trip (R) Reception (S) Seminar (T) Trade Show

february

FEBRUARY 28 - MARCH 2

Personal Care Products Council Annual Meeting The Breakers • Palm Beach FL (M) (202) 331-1770

march MARCH 9

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com Cosmetic Executive Women Beauty Awards Product Demonstration Metropolitan Pavilion • NYC 6:00 PM (R) (IO) (646) 929-8026 www.cew.org

MARCH 18

MARCH 18 - 21

Cosmoprof Bologna Bologna Italy (T) www.cosmoprof.com

MARCH 23

Fragrance Foundation Trends Event Time-Life Inc. • NYC 8:30 AM (212) 725-2755 arubin@.fragrance.org

ICMAD Reception at Cosmoprof Bologna Bologna Italy (R) (847) 991-4499 www.icmad.org

MARCH 24

MARCH 18 - 20

MARCH 29 - 30

Beauty International Trade Fair for Cosmetic, Nail, Foot & Wellness Professionals Dusseldorf Germany (T) (312) 781-5180 www.beauty-international.com

APRIL PRIL 8

Fragrance Foundation FiFi Finalists Breakfast Mandarin Oriental • NYC 8:30 AM Members Only (A) (212) 725-2755 x103 www.fragrance.org

CIBS Spring Cocktail Party Bowlmor Carnival • NYC 6:00 PM www.cibsonline.com

Luxe Pack Shanghai Shanghai Intl Convention Center • Shanghai China (T) (212) 274-8508 www.luxepack.com

APRIL 21

Fragrance Foundation Insider’s Breakfast with Clarins’ Jonathan Zrihen Clarins • NYC 8:30 AM Members Only (212) 725-2755 tmolnar@fragrance.org

APRIL 26

APRIL 9 - 10

Global Art of Perfumes Trends in Fragrance, Skincare and Colors Maritim Hotel • Dusseldorf Germany (T)

APRIL 11

Cosmetic Executive Women Women in Beauty Series: Time-Defying Scents with Chanel’s Christine Dagousset and The Estée Lauder Companies’ Veronique Gabai-Pinsky The Harmonie Club • NYC 5:30 PM (R) (S) (TA) 646-929-8026 www.cew.org

March of Dimes Beauty Ball Honoring CVS Caremark’s Mike Bloom and Meredith Corporation’s Jeannine Shao Collins Cipriani 42nd Street • NYC 6:00 PM (B) (R) (TA) (212) 353-1143

APRIL 28

APRIL 13

APRIL 30 - MAY 3

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

ICMAD FDA Cosmetic Regulations Workshop NYC 9:00 AM (TA) (847) 991-4499 www.icmad.org NACDS Annual Meeting The Phoenician • Scottsdale AZ (M) (703) 549-3001 www.nacds.org

For more events check out cosmeticworldcalendar.com 48

february 28, 2011

COSMETIC WORLD