Cosmetic World August 2, 2010 issue

Cosmetic World august 2, 2010

BULLETIN

CEW Presents Award Winners on QVC

www.cosmeticworld.com

Firmenich hosted a mid-summer night reception on July 22 to celebrate summer Brazilian style.

Cosmetic Executive Women On the terrace of the company’s (CEW) president Carlotta Jacobson Manhattan offices, beauty industry appeared on QVC last Tuesday evening to present a selection of Bond no. 9 To Launch Cooper, Washington CEW Beauty Award-winning CEW’s Carlotta Jacobson with QVC’s Allen Burke.

IFF’s Dong Creates Scent for Watermill Center

Loc Dong

Vol. XLV / No. 12

firmenich’s BRAZILIAN BASH

Firmenich’s Westly Morris and Jerry Vittoria (r.) with Coty’s Les Smith.

-Continued on Page 178

®

Square Scents

mark’s Gail Boyé and Claudia Poccia (r.) with M.A.C’s Jennifer Balbier and Firmenich’s Marc Salmon.

execs sipped caipirinhas and nibbled Brazilian-inspired hors d’oeuvres as they savored spectacular twilight views of the New York City skyline.

-Photos on Page 176

Orlane paris develops overnight treatments

Niche fragrance marketer Bond No. 9 is This fall, Orlane Paris is clocking in for venturing downtown this fall with new the late shift.

The ultra-luxurious French beauty creations inspired by two of Manhattan’s brand is unveiling three complementary I n t e r n a t i o n a l hottest ‘squares.’ skin care items specifically engineered to Flavors and reduce wrinkles during the skin’s maximal Fragrances (IFF) Bond No. 9 moment of regeneration—at nighttime. senior perfumer Washington Square Loc Dong has created a oneof-a-kind scent Extreme Anti-Wrinkle Regenerating Night Care to benefit The and Eye Contour.

Watermill Center,

-Continued on Page 178

ICMAD to Hold Young Designers Competition

Six highly-acclaimed schools of art and design will join in the 2010 Independent Cosmetic Bond No. 9 Cooper Square, a unisex Manufacturers & Distributors scent that tends masculine, will launch Association’s (ICMAD) Young in September, followed in November by -Continued on Page 178 Bond No. 9 Washington Square, a unisex-tending-feminine scent, whose 2011 FiFi Dates introduction coincides with the historic Announced The Fragrance Foundation has park’s reopening following an extensive announced dates and locations refurbishment.

Bond’s founder and president, Laurice for the 2011 FiFi season.

On April 8, the organization Rahmé, unveiled the launches at the -Continued on Page 178

-Continued on Page 175

During the night, heat dispersion increases within the skin, Orlane said, which weakens its barrier function so that active ingredients can be more readily absorbed. Additionally, microcirculation peaks at 11:00 p.m. and cell -Continued on Page 177

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2010 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

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NEWPRODUCTS

CITYSCENE

L

emerginC Scientific Organics Kombucha Cleanser

l’orÉal usa honored by esgr

’Oréal USA’s Rodney Wong, a senior systems analyst, was bestowed the Above and Beyond Award from the Employer Support of the Guard and Reserve (ESGR)—a Department of Defense organization that promotes cooperation between reserve components and their employers. Mr. Wong received the honors on July 26 at L’Oréal USA’s New Jersey headquarters.

He was nominated after having served L’Oréal USA’s Rodney Wong and Rich Scuteri. for one year with the New Jersey National Guard in support of Operation Iraqi Freedom. During his time abroad, Mr. Wong also nominated his supervisor at the time, L’Oréal USA’s vice president of IT, Rich Scuteri, for the Patriot Award, which recognizes employer support of guard and reserve components.

Clairol Launches ‘Mirror Moments’ Campaign

C

lairol Nice ‘n Easy spokeswoman Angela Kinsey—of NBC’s hit sitcom, The Office—recently surprised commuters in Grand Central Terminal, offering passersby advice on how to “make every mirror moment a good one.”

These moments were caught on tape and then compiled Nice ‘n Easy spokeswoman Angela into a short online Kinsey of NBC’s The Office. video—and every time consumers visit the Clairol website and share the piece, the brand will donate $1.00 to Dress for Success Worldwide, a non-profit organization dedicated to empowering women.

Alison Brod pr’s Fab Holiday Preview

A

lison Brod PR’s ultrapink, candy-filled showroom space was whipped into a holiday whirlwind on July 20 and 21 for the company’s annual holiday press preview.

While viewing forthcoming launches from L’Oréal Paris, Laura Mercier, Anthony Logistics for Men and more, editors were invited to decorate their own Godiva truffles, snack on Dippin’ Dots and Baked by Alison Brod Melissa cupcakes, receive makeup touchups from Stila celebrity artist Sarah Lucero and select presents from underneath a towering pink tinsel tree.

“Our Holiday in July event—which ironically always falls on the hottest days of the year—is one of the best opportunities for us to spend time with the media,” Ms. Brod told Cosmetic World. “Beauty is always everyone’s favorite category because the brands really step up and do such creative things.”

■CW

COSMETIC WORLD John G. Ledes publisher & editor ext. 241 jledes@beautyfashion.com

George Ledes president & ceo ext. 242 gledes@cosmeticworld.com

Debra Davis advertising director ext. 245 ddavis@cosmeticworld.com

Jennifer Drucker Eric Michelson art director photographer ext. 252 jdrucker@cosmeticworld.com

Geoff Weiss executive editor ext. 236 gweiss@cosmeticworld.com

Debbie Ward special issues editor ext. 241 dward@cosmeticworld.com

For future events, go to cosmeticworldcalendar.com 174

Category: Skin care Launch: August 2010 Claims: A deep yet gentle cleanser for all skin types that helps remove environmental pollutants, excess oil and makeup without overdrying skin.

Key Ingredients: Kombucha, grape stem cells, algae extract, glycerin, brightening complex with xylose and galactose from palmaria palmata, spirulina, green tea, white tea, aloe vera and maritime pine bark extract.

Stats: 4 oz., $34.00

FONE 212-840-8800 FAX 212-840-7246 WEB www.cosmeticworld.com Subscriptions: 800-304-8323 Production ext. 245

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COSMETIC WORLD (ISSN0589 8447) has been published since 1967 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of the Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years.

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august 2, 2010

COSMETIC WORLD

Bond no. 9 -Continued from Page 173

newly-opened Faustina restaurant within the Cooper Square Hotel— noting the neighborhood’s recent transformation from a casual student hangout to an increasingly sleek and luxurious hotspot.

To capture its emerging status in fragrance form, Bond tapped Laurent Le Guernec of International Flavors and Fragrances (IFF) to formulate a warm and intense juice rich in spices and incense. Cooper Square’s top notes include cognac, a spice infusion and juniper berry; heart notes include lavender, myrrh, olibanum and patchouli; and base notes feature cashmere wood, musk, vetiver, ciste labdanum and timberwood.

Bond No. 9 Cooper Square

Taking its cue from the neighborhood’s stark and gleaming architecture, the towering, chrome-finished superstar flacon has been laser-etched with Bond’s signature New York City subway token logo in what the company describes as a “study in high-tech sparseness.” The eau de parfum is priced at $230.00 for 3.4 oz. and $170.00 for 1.7 oz.

While Cooper Square marks Bond’s first overtly masculine-tending scent since Wall Street in 2004, Washington Square highlights a decidedly feminine rose note, aiming to capture the elegant yet iconoclastic park at dusk, said Ms. Rahmé—who noted that rose also happens to be New York’s state flower.

To capture a simultaneous classicism and edge, Washington Square features Italian bergamot, geranium

august 2, 2010

COSMETIC WORLD

NEWPRODUCTS

Maybelline New York Volum’ Express The Falsies Category: Color Launch: July 2010 Claims: New mascara that provides the bold and dramatic look of false lashes.

Available in three washable and two waterproof shades.

Key Ingredients: A spoonshaped brush and flexor wand deposit the ideal amount of product from corner to corner. Formula is enriched with pro-keratin to plump and fill in gaps.

Stats: 0.25 oz., $7.77

Garnier Fructis Sleek & Shine Blow Dry Perfector 2-Step Smoothing Kit

Erno Laszlo Laszlo Blue Firmarine Lift Serum Category: Skin care Launch: September 2010 Claims: Luxurious, synergistic and ultraconcentrated serum that encourages cell renewal, optimizes firmness, locks in moisture and boosts the skin’s immunity.

Key Ingredients: Spirulina maxima, lactic acid, vitamins A, C and E and organic green tea.

Stats: 1 oz., $225.00

Caudalie Vinosource Quenching Sorbet Crème

Category: Hair care Launch: July 2010 Claims: A multifunctional, athome, two-step treatment that smoothes, de-frizzes and de-bulks for softer, shinier and more manageable hair.

Key Ingredients: Cysteine loosens bonds that keep hair frizzy and rice oil seals in lasting smoothness.

Stats: $11.99

Category: Body care Launch: September 2010 Claims: An intensely hydrating gel-cream moisturizer with an all-natural formula that’s ideal for sensitive skin.

Key Ingredients: Grapeseed polyphenols, vinolevure, grape water, water-regulating complex, peptides and chamomile.

Stats: 1.3 oz., $40.00

and tarragon on top; purple rose and honey in the heart; and amber, a leather accord, vetiver and musk in the base. The juice was also developed by Mr. Le Guernec.

Customers have long been clamoring for a Washington Square scent, Ms. Rahmé said, and the park’s spirit of rebelliousness and traditional architecture marry well with Bond’s own multifaceted DNA. The surface of the Washington Square bottle features a photo-negative image of the park through its infamous arch—which was originally constructed

in 1889 by the architect Stanford White for the centennial of George Washington’s election. Rendered in muted blue and violet tones, the landscape is suggestive of daguerreotype imagery and was inspired by an antique postcard.

Bond No. 9 Washington Square is priced at $230.00 for 3.4 oz., $150.00 for 1.7 oz. and $95.00 for a 0.2-oz. pocket spray.

All Bond fragrances are available at the company’s four New York boutiques in addition to Saks Fifth Avenue, Harrods and online at bondno9.com.

■CW 175

firmenich’s BRAZILIAN BASH -Continued from Page 173

Parlux’s Kathleen Galvin with Westly Morris, Jennifer Balbier and Helmsley-Spear’s Jeffrey Tuller.

Firmenich’s Theo Spilka with Coty’s Ruth Sutcliffe and Victory International’s Anil Monga.

Gail Boyé and Claudia Poccia (2nd r.) with Firmenich’s Robbie Crowell, Jerry Vittoria and Lauren Reilly.

Firmenich’s Honorine Blanc and Birgit Benayoun Firmenich’s Joanne Halev and Frank Voelkl (2nd r.) Firmenich’s Richard Herpin and Westly Morris (2nd r.) with Ralph Lauren Fragrances’ Guillaume (2nd r.) with Coty’s Ana Palombo, Lorrie King with Arcade’s Diane Crecca and consultant de Lesquen and L’Oréal USA’s David Suffit. and Mark Zeh. Doreen Bollhofer.

Firmenich’s Joanne Halev and Dara Quinlan (r.) with The Art of Perfumery’s Ray Matts.

Victoria’s Secret Beauty’s Alison Aidlin with Sherry Baker, Ann Gottlieb of Ann Gottlieb Associates and Joanne Halev.

Firmenich’s Harry Frémont and Jerry Vittoria (r.) with Lorrie King.

Doreen Bollhofer with Fusion Brands’ Candace Marc Salmon (2nd r.) with Coty’s Lindsey Kopald, Kathleen Galvin (2nd r.) with Firmenich’s Arpi Buzantian, Honorine Blanc and Pierre Negrin.

Patrice Weiman and Teri Siegel.

Lazarus, Dana Kline and Annie Bystryn.

Guillaume de Lesquen, Honorine Blanc and Marc Salmon.

176

Ruth Sutcliffe with Ray Matts and Beauty Fashion’s Debra Davis.

Jerry Vittoria, Dana Kline, Westly Morris and Les Smith.

■CW august 2, 2010

COSMETIC WORLD

NEWPRODUCTS Orlane paris develops Marc Jacobs Daisy Marc Jacobs EDP Pop Art Edition

Category: Fragrance Launch: August 2010 Claims: A richer interpretation of the Daisy eau de toilette in a red lacquer bottle that was inspired by Mr. Jacobs’ love of art.

Key Ingredients: Wild strawberry, violet petals, gardenia, jasmine and the white wood accords of birch and cedarwood.

Stats: 3.4 oz., $88.00

NVEY ECO ECO Friendly Makeup Brushes

Category: Tools Launch: July 2010 Claims: First makeup brush collection to feature certified compostable handles made of corn resin, recyclable synthetic brush fibers and aluminium green feral.

Stats: $22.00 to $54.00

Diptyque Roll On Colognes Category: Fragrance Launch: July 2010 Claims: The first time that Diptyque has repackaged its four-piece cologne collection in roll-on form with an exclusive gel formula. Housed in a drawn glass bottle, decorated with satin black screen-printing.

Stats: 0.7 oz., $48.00 (each) august 2, 2010

COSMETIC WORLD

overnight treatments -Continued from Page 173

regeneration reaches an apex at jar, is priced at $300.00 for 1.7 oz., approximately 1:00 a.m., according and professes to soften wrinkles and to chronobiology research conducted smooth the skin’s surface for a more

by Orlane. radiant appearance. Extreme AntiHowever, after the age of 40, the Wrinkle Regenerating Night Eye skin’s biorhythms tend to become Contour, $150.00 for 0.5 oz., deconunsynchronized—and so the gests and drains the undereye company has formulated its area in addition to combating first-ever Extreme Anti-Wrinkle wrinkles. Rounding out the Regenerating Night Program collection is an Extreme Antito bolster the process.

Wrinkle Regenerating Night The three-sku collection Serum, priced at $325.00 for comprises a night cream and an 1.0 oz., which provides an eye cream, which are available intense dose of energy to jumpnow, in addition to a forthcomstart the reparative process. ing serum in September. Orlane The line’s key ingredient is products are sold at Neiman a sirt complex, composed of Marcus, Bloomingdale’s and rice and soy extracts to stimuSaks Fifth Avenue. late sirtuins—the skin’s lon“At night, the skin employs g e v i t y p r o t e i n s , wh i ch different processes than it enhance cell and DNA repair. does during the day,” said Additionally, a dermo-repair Denise Gorant, national train- Extreme Anti- system contains chufa extract er for Orlane Paris. “Unlike to protect oxytalan fibers, Wrinkle Regenerating our other anti-aging lines, the which are responsible for the Night Serum Extreme Night Regenerating skin’s elasticity. regimen was developed to work with Other key components include: and complement the cellular regen- calmo repair, a neuromodulating eration and repair that the skin peptide that diminishes skin stress; undergoes at night.”

B21 complex to balance moisture Extreme Anti-Wrinke Regenerating loss; and caffeine and escin to stimulate ■CW Night Care, house in a frosted blue blood and lymph circulation.

Too Faced Long Stemmed Lashes

Izunami Arrojo S125

Category: Hair care Launch: July 2010 Claims: A unique flatiron developed alongside celebrity hairstylist Category: Makeup/Treatment Nick Arrojo, featuring Independent Launch: August 2010 Claims: A dual treatment formula Temperature Control (ITC)—a technology that regulates the temperature of each that enhances lash length, thickplate independently. ness, fullness and health within four Key components: Rapid Engagement to eight weeks of use. Includes a jet-black liquid liner for day and Quick Disengagement (REQD) technology resets the temperature of both plates a clear serum for night.

Key Ingredients: Paraben-, sulfate- five times per second, wider plates and rounded edges prevent creases. and fragrance-free.

Stats: $250.00 Stats: 0.28 oz., $38.00 177

BULLETIN CEW Presents Award Winners on QVC -Continued from Page 173

Retail Sales: june 2010 vs. 2009 Select Specialty Stores (in $ millions)

Limited Brands Neiman Marcus Nordstrom Saks Inc.

June 2010 $965.4 $333.0 $822.0 $237.9

% Change 8.3% 3.0% 19.8% 3.4%

Same-Store Sales % 6.0% 1.9% 14.1% 2.5%

% Change 1.2% 2.0%

Same-Store Sales % 1.4% 2.0%

June 2010 $1,605.0 $1,555.0 $2,000.0

% Change 9.1% 3.7% 7.0%

Same-Store Sales % 5.9% 4.5% 3.0%

June 2010 $7,330.0 $5,918.0

% Change 7.0% 4.0%

Same-Store Sales % 4.0% 1.7%

% Change (3.3%) 8.4%

Same-Store Sales % (2.5%) 2.0%

General Department Stores

Bon-Ton Dillard’s QVC’s Lisa Mason with Carlotta Jacobson on-air.

products.

From skin care to hair care to color, featured brands included ColorMetrics, Guerlain, Living Proof and Shiseido.

IFF’s Dong Creates Scent for Watermill Center -Continued from Page 173

an organization that fosters research in theater and various types of performance art. 100 bottles were auctioned off at the organization’s 17th Annual Summer Benefit on July 24, in addition to 10 additional bottles that were designed by Watermill founder Robert Wilson and several of the organization’s resident artists.

Mr. Dong’s scent features ambrette seeds, cashmeran, blood rose and kaffir lime leaves—and was diffused throughout the event via a system by Prolitec Inc.

ICMAD to Hold Young Designers Competition -Continued from Page 173

Designers Competition. Created in 1999, the competition showcases the extraordinary talents of package design students.

The schools participating in this year’s program are: The School of the Art Institute of Chicago, Chicago, IL; The American Academy of Art, Chicago, IL; Fashion Institute of Design & Merchandising, Los Angeles, CA; Fashion Institute of Technology, New York, NY; Miami International University of Art & Design, Miami, FL; and The Academy of Art University, San Francisco, CA. 178

June 2010 $244.4 $506.4

Popular Department Stores

Kohl’s JC Penney TJX Companies

Mass Retailers

Costco Target

Chain Drug Store Retailers

Rite Aid Walgreens

June 2010 $1,908.0 $5,670.0

All told, three students from the aforementioned institutions will be recognized for their design achievements with a first prize of $2,500, second prize of $1,500 and third prize of $1,000.

2011 FiFi Dates Announced -Continued from Page 173

will host its annual Finalists Breakfast at the Mandarin Oriental, with the FiFi Awards following on May 25 at 6:00 p.m. at New York’s Downtown Armory.

Michelle Williams Group Expands

The Michelle Williams Group LLC will extend its expertise in beauty and cosmetics with the addition of a new sales and marketing agency. The agency will provide expertise in brand launches, building brand identities, strategic business expansion, financial sales plans, product development, product training and PR. A new team will guide this effort

under Ms. Williams’ leadership, including: Kipp Acton, vice president of sales, east coast; Alphonse Wiebelt, vice president of sales, west coast; Michael Alaniz, vice president, spa industry; Mary Englander, director of operations; and Sandra Lang, director, marketing services.

Neil Morris Fragrances Appoints Cutler

The Boston-based niche scent company Neil Morris Fragrances has named beauty industry veteran Michael Cutler its national director of Michael Cutler sales, fashion group. In addition to overseeing the company’s U.S. distribution, he will play a key role in marketing and product development. Previously, Mr. Cutler held positions at Germain Parfums, Escada Beaute, and Parfums Givenchy. august 2, 2010

COSMETIC WORLD

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cosmeticworldcalendar.com

Jan | Feb | March | April | May | June | July | Aug | Sept | Oct | Nov | Dec

Subject: (A) Awards (B) Benefit (E) Retail Event (I) Product Intro (M) Meeting (P) Press Trip (R) Reception (S) Seminar (T) Trade Show Admission detail: (IO) Invitation Only (TA) Tickets Available

AUGUST AUGUST 11th

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

SEPTEMBER Avon Walk for Breast Cancer Santa Barbara CA www.avonwalk.org

Cosmetic Executive Women Cocktails & Connections: West Coast Dermalogica • Santa Monica CA 6:30 PM (R) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 12 - 15th

SEPTEMBER 28 - 30th

Beyond Beauty Paris Porte de Versailles (T) www.beyondbeautyparis.com CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com Cosmetic Executive Women Newsmaker Forum with Procter & Gamble’s Ed Shirley Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 16th

American Cancer Society DreamBall Honoring Nordstrom’s Peter Nordstrom and Procter & Gamble’s Ed Shirley Cipriani 42nd Street • NYC 7:00 PM (B) (TA) www.thedreamball.org

check out

CosmeticWorld

Calendar.com

SEPTEMBER 22nd

Fashion Institute of Technology 10th Anniversary Celebration Breakfast: FIT Master’s Program Honoring P&G’s Marc Pritchard and Allure’s Linda Wells Guastavino’s • NYC 8:00 AM Breakfast (TA) (212) 217-4100 www.fitnyc.edu/10years

SEPTEMBER 23rd

HBA Global Expo & Conference Javits Center • NYC (T) (212) 600-3117 www.hbaexpo.com

SEPTEMBER 28 - 29th

ICMAD ICMAD at HBA Global Expo Javits Convention Center • NYC (T) (847) 991-4499 www.icmad.org HBA Spa & Resort / Medical Esthetics Conference & Expo Javits Center • NYC (T) www.hbaexpo.com

SEPTEMBER 29th

Fragrance Foundation Fragrance Summit Time-Life Building 9:00 AM Members Only (S) (212) 725-2755 x103 www.fragrance.org ICMAD Seminar at HBA Global Expo Javits Convention Center • NYC 11:00 AM (T) (847) 991-4499 www.icmad.org

Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org

ICMAD Young Designers Awards Dinner Twenty Four Fifth Ballroom • NYC 6:00 PM (847) 991-4499 www.icmad.org

OCTOBER 1st

OCTOBER 5th

OCTOBER 4 - 6th

OCTOBER 13th

OCTOBER

Cosmetic Executive Women Achiever Awards Luncheon with Procter & Gamble’s Alex Keith, Clinique’s Janet Pardo, mark’s Claudia Poccia, Carol’s Daughter’s Lisa Price and Coty Prestige’s Lori Singer Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org Perfume Expo America (PXA) Hilton New York • NYC Free Admission for Retailers (T) (305) 397-8025 www.perfumexamerica.com august 2, 2010

NJPEC Chartered Fishing Extravaganza Atlantic Highlands NJ (TA) (908) 233-1234 www.njpec.com

SEPTEMBER 11 - 12th

SEPTEMBER 15th

For more events

AUGUST 20th

COSMETIC WORLD

Fragrance Foundation Circle of Champions Dinner Honoring The Estée Lauder Companies’ Thia Breen St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755 x103 www.fragrance.org

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

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PHOTOGRAPHS BY ALBERT DELAMOUR, WWW.ALBERTDELAMOUR.COM

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NATURALS

by Firmenich

The Magic Inside Soft Extraction

Honorine Blanc Perfumer

Richard Herpin Perfumer

Annie Buzantian Master Perfumer

The power of fragrance to excite our senses – to bring alive our most cherished memories – is magical. And it’s more than that. By harnessing the power of nature through state-of-the-art technology, perfumers are transforming dreams into reality.

Firmenich is dedicated to getting the most out of nature through its leadership in new technologies that are driving the future of perfumery.

One example, soft extraction, is an innovative, sustainable technique that utilizes Supercritical CO2 to obtain the purest extracts from natural ingredients.

A trio of Master Perfumers – Jacques Cavallier, Alberto Morillas and Harry Frémont – are leading these groundbreaking efforts.

They explain, “Our passion is to uncover unique facets of nature and to gently capture their soulful beauty.” The result? Two superior palettes of natural ingredients, unmatched in their quality: SoftAct®, a collection of exotic, dried materials like roots, grasses and resinous notes, and NatureIntact®, a collection of floral notes.

Pierre Negrin Perfumer

Harry Frémont Master Perfumer

Gil Clavien Perfumer

extract captures the bite of freshly ground pepper which brings great energy – like a lightning bolt through the heart of a fragrance,” says Master Perfumer Annie Buzantian.

Incense SoftAct ,® made from a rare resin found in Somaliland, is the closest one can get to the fresh and mystical smell of incense tears. To Honorine Blanc, it “exudes the mysterious sensuality of this ancient material, while bringing to it clarity and high definition.”

When flowers undergo an extraction process, they yield a precious, buttery wax known as a concrete.The CO2 extraction method, gently applied to these fragile concretes, magically transforms them to liquid.

The result is NatureIntact®, a limited collection of the most sublime and highest quality floral notes. Jacques Cavallier explains, “NatureIntact® brings us as close as possible to putting the actual flower directly into the bottle.”

Master Perfumer Harry Frémont describes the Jasmine Sambac NatureIntact® as “exactly what a perfumer dreams of when he smells jasmine.” It is obtained from flowers sourced directly in India through a local partnership.

WWW.FIRMENICH.COM

As close as possible to nature in a bottle.

A Passion for the Unique The SoftAct® Collection includes an array of exotic extractions from materials hand-selected by Firmenich’s Master Perfumers, who travel in search of the most exceptional indigenous ingredients available in the world.

Vetiver SoftAct® is soft-extracted from the finest quality Haitian vetiver root to reveal its sensual, woody note. Perfumer Pierre Negrin observes, “This technique retains the brightness and refinement of the vetiver, while reducing its dry earthiness.”

Black Pepper SoftAct® originates from Madagascar, where the grains are prized for their large size and density. “This exceptional

Valuing Nature From the production and harvesting of plant materials to the selection of the very best yield, new olfactive breakthroughs are achieved under the exacting standards of Master Perfumers who guarantee a quality and precision that is unmatched. With fourth level advancements in Supercritical CO2 soft extraction technology underway, Firmenich continues to lead innovation in sustainable extraction from seed to solution.

This is where the magic begins.