Cosmetic World April 15

Cosmetic World www.cosmeticworld.com

APRIL 15, 2011

SPECIAL EDITION

BULLETIN

AERIN LAUDER LAUNCHES AERIN LLC

The Estée Lauder brand announced a new collaboration with Aerin Lauder, Aerin LLC— her new, stand-alone luxury lifestyle brand including beauty, accessories and home accessories collections.

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ARCADE EXPANDS AND INNOVATES

Arcade Marketing, provider of fragrance, cosmetic and personal care sampling solutions, is adding to their worldwide portfolio -Continued on Page 78

FIRMENICH LAUNCHES iPHONE APP

•

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The 5 th Annual DKMS Gala, hosted by Coty, will be held on April 28 at Cipriani Wall Street in New York City, and will -Continued on Page 94

RALPH LAUREN ROMANCE REVEALS NEW CAMPAIGN

Ralph Lauren Romance is unveiling a new ad campaign, set to launch in April, which will feature the

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Vol. XLVII / No. 7

2011 FiFi Voter’s Guide in this issue

FiFi FINALISTS breakfast The Fragrance Foundation held their annual FiFi Finalists Breakfast on April 8 at the Mandarin Oriental in New York City.

Rochelle Bloom, president of The Fragrance Foundation, welcomed “the biggest turnout ever” to the event and announced the honorable addition of Jean Paul Gaultier to the 2011 FiFi Hall of Fame.

“We love FiFi Friday at the Mandarin Oriental,” said Bloom. “Everyone gets in the mood and looks forward to celebrating the best and most gorgeous fragrances. From the big, bold names in the industry, to the innovative, independent creators, we honor and recognize their creative skills, their

BEAUTY BALL RAISES $875,000 FOR the MARCH OF DIMES

Firmenich announced the launch of the ozMoz.com iPhone app, for consumers both male and female who are interested in learning about

COTY TO HOST 5TH ANNUAL DKMS GALA

®

Rochelle Bloom

artistry, and the sheer appreciation of a beautifully crafted scent. More than anything, we want the consumer to appreciate the fine art of fragrance.”

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HYDROXATONE’S TEAM ENTERS THE SCENE Atlantic Coast Media Group (ACMG), created by Andrew Surwilo and Thomas Shipley in 2005, has become the premiere brand-building engine in the beauty industry. The duo’s focus was to pursue a multi-channel strategy to provide today’s working women with efficacious beauty products grounded in real science. Beginning with their

JHZ’s Jean Hoehn Zimmerman, host Vanessa Williams and Meredith 360°’s Jeannine Shao Collins with Mike Bloom of CVS Caremark.

Over 500 guests from the cosmetic and publishing industries gathered at the March of Dimes 36th annual Beauty Ball on April 11 at Cipriani 42 nd Street in New York City. The event, hosted by actress and singer Vanessa Williams, honored Jeannine Shao Collins, executive vice president and CIO of Meredith 360° with the Beautiful Apple Award, and Mike Bloom, executive vice president of merchandising, supply chain, marketing and advertising for CVS Caremark with the Retailer of the Year Award. Jean Hoehn Zimmerman was honored with the Volunteer Par -Continued on Page 80

flagship beauty product, AM/PM AntiWrinkle Complex, marketed under the brand name Hydroxatone, the partners launched their first direct-to-consumer marketing test. The positive response from this test provided the basis for the company’s tremendous customer growth, and the expansion of the Hydroxatone line through direct-response channels.

“It is very difficult to launch a brand today,” said Surwilo. “It took us a long time to get the formulations right, and -Continued on Page 86

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

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FiFi FINALISTS breakfast -Continued from Page 69

IFF’s Lorenzo Cavallaro and Jenny Corless of Redken.

Firmenich’s Jerry Vittoria, Bath & Body Works’ Camille McDonald and Andy Clarke of Inter Parfums.

Givaudan’s Cos Policastro and Lori Singer of Coty Prestige.

Robertet’s Olivia Jan, Pierre Wulff and Jérome Epinette.

Marie Claire’s Ying Chu, Elle’s Emily Dougherty and Amy Keller Laird of Allure.

Host Lauren Glassberg of WABC-TV revealed the winners of the Editorial Excellence Awards in fragrance coverage, in which Elle took home three crystal FiFis, and Allure and Marie Claire were also honored.

Additionally, the Technological Breakthrough of the Year Awards were presented in the Fragrance Creation & Formulation category to Robertet for their “Seed to Scent” program, and in the Packaging Technology &

Arcade’s Rich Nightingale, Debra Leipman-Yale and Diane Crecca (r.) with Laurie Dowley and Art Spiro of Elizabeth Arden.

Delivery Systems category to IFF for Redken’s Radiant Sea Spray. The FiFi in this year’s new category, Information Technology, was awarded to Firmenich for their ozMOZ iPhone App. These winners will be acknowledged once again at the FiFi Awards next month when each of the other category winners are revealed. For more information, or to purchase tickets, call 212-647-1828.

Victorinox’s Pierre Salamon with Clarins’ Jonathan Zrihen, Lionel Uzan and Danyelle Boilard.

The Estée Lauder Companies’ Catherine Russell, Mane’s Jason Boland with Fragrance Resources’ Cutler Whitman and Scott Berg of Tom Ford Beauty’s Caroline Geerlings and Falic Fashion Group.

Diana Espino of Sean John Fragrances.

COSMETIC WORLD John G. Ledes publisher & editor ext. 241 jledes@beautyfashion.com

George Ledes president & ceo ext. 242 gledes@cosmeticworld.com

Debra Davis advertising director ext. 245 ddavis@cosmeticworld.com

Jennifer Drucker Eric Michelson art director photographer ext. 252 jdrucker@cosmeticworld.com

Brittany Burhop executive editor ext. 236 bburhop@cosmeticworld.com

Debbie Ward managing editor ext. 241 dward@cosmeticworld.com

For future events, go to cosmeticworldcalendar.com 72

Mane’s Frederic Jacques, Givaudan’s Kate Greene and Marc Gunn of Six Scents Parfums.

Puig’s Raquel Edery, Laure Morgenthaler, Didier Maine de Biran and Beth Carr.

Givaudan’s Kate Greene, Sid Shah, Jenine Guerriero and Stephen Nilsen.

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PHONE 212-840-8800 FAX 212-840-7246 WEB www.cosmeticworld.com Subscriptions: 800-304-8323 Production ext. 245

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PUBLISHER CONFIDENTIALITY POLICY: The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years.

Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

april 15, 2011

COSMETIC WORLD

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FiFi FINALISTS breakfast -Continued from Page 72

Maesa Group’s Jill Belasco with Emily Dougherty and HSN’s Mindy Grossman.

Chanel’s Christine Dagousset and Joyce Green.

Beauty Fashion’s George Ledes and Ron Rolleston of Elizabeth Arden.

SGD’s Peter Acerra and Shéhérazade Chamlou.

Clarins’ Tanya Pushkine, Elizabeth Arden’s Gretchen Dowling and Leah Stackpole with Karen Drechsler of GQ.

Firmenich’s Theo Spilka and Jerry Vittoria with Pochet’s Gerald Walle (c.).

Fusion Brands’ Dana Kline and Caroline PieperVogt with Pierre-Yves Brezillon of ID Beauty (c.).

CEW’s Carlotta Jacobson and Rochelle Bloom of The Fragrance Foundation.

Arcade’s Eric Dalbo with Jacqueline Singer.

Chanel’s Kate Shone with Karen Dubin and Karen Adams of Sniffapalooza.

Dior Beauty’s Amanda Baldwin and Lisa Hawkins with Linda Maiocco of Guerlain.

Elizabeth Arden’s Morgan Hagney and Lisa Price of Carol’s Daughter.

L’Oréal USA’s Carol Hamilton, Marc Rey and Kelly Thompson.

IFF’s Bertrand Lemont and Lorenzo Cavallaro (2nd r.) with The Estée Lauder Companies’ Trudi Loren and Isabel Ryan of Avon.

Inter Parfums’ Kristin Spinn with Robin Lane and Patricia Choux of Takasago.

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COSMETIC WORLD

Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product.

Join us and enjoy the journey.

www.givaudan.com

FiFi FINALISTS breakfast -Continued from Page 74

Coty Prestige’s Lori Singer and Claire Fermont with Givaudan’s Rose Eckert (c.).

Firmenich’s Frank Voelkl and Westly Morris.

Macy’s Linda Levy and Marsha Brooks of Coty Beauty.

Beauty Bank’s Olga Osminkina and Julie Howard with Lorrie King of Coty Beauty.

The Royal Promotion Group’s Ellen Friedman and Sally Skidmore with Robertet’s Joe Lattarulo.

drom’s Andy O’Shea and Robert Stapf (r.) with Paige Crist of Allured.

■CW

Retail Sales: MARCH 2011 vs 2010 Select Specialty Stores (in $ millions)

Limited Brands Neiman Marcus Nordstrom Saks Inc. Perfumania

March 2011 $863.0 $372.0 $897.0 $260.2 $20.5

CLEAN

% Change 15.5% 9.0% 10.1% 9.2% 12.9%

Same-Store Sales % 14.0% 7.0% 5.1% 11.1% 15.9%

% Change (6.6%) (1.0%) 1.6%

Same-Store Sales % (6.1%) (1.0%) 0.9%

% Change (4.9%) (4.0%) 1.0%

Same-Store Sales % (6.5%) (0.3%) (1.0%)

% Change 17.0% (4.5%)

Same-Store Sales % 13.0% (5.5%)

% Change (0.9%) 7.6%

Same-Store Sales % (0.1%) (3.0%)

General Department Stores

Bon-Ton Dillard’s Macy’s

March 2011 $254.5 $519.8 $2,207.0 March 2011 $1,723.0 $1,467.0 $2,040.0

Mass Retailers

Costco Target

March 2011 $8,330.0 $5,955.0

Chain Drug Store Retailers

Rite Aid Walgreens 76

March 2011 $1,949.0 $6,280.0

Cotton T-Shirt Category: Fragrance Launch: April 2011 Claims: This crisp and airy eau de parfum captures the appeal of a freshly laundered tee.

Key Notes: Bergamot, cotton flower, freesia, rosewood, musk and amber.

Stats: 1.0 oz., $38.00; 2.14 oz., $69.00

BENEFIT

Popular Department Stores

Kohl’s JC Penney TJX Companies

NEWPRODUCTS

BADgal liner waterproof Category: Makeup Launch: April 2011 Claims: Available in two new shades, charcoal and espresso, these pencils glide on smooth and won’t smudge or smear.

The versatile blending tip on one end helps create soft definition or sultry drama.

Stats: $20.00

april 15, 2011

COSMETIC WORLD

FINE FRAGRANCE

BEAUTY

PERSONAL CARE

CONSUMER PRODUCTS

Arcade Marketing Inc. congratulates this year’s

FiFi Finalists

1700 Broadway, Suite 2500 New York, NY 10019 Tel: 212 541 2600 Fa x: 212 489 3026 w w w.a rc ad ein c.co m

ARCADE EXPANDS AND INNOVATES -Continued from Page 69

with new technology, geographical locations, production capabilities and media channels.

The company has launched several innovative sampling solutions in the past few months, including the Beautipod—a sample packet used for larger doses of product, such as shampoo or lotion.

“The Beautipod’s unique design controls delivery of the product, almost like an applicator,” said Debra Leipman-Yale, president of Arcade.

“We listened to our customers who wanted a larger-filled sample, and customized solutions to go a step beyond.”

On the technology front, Arcade has created ClearAdvantage, a clear label that is affixed directly to a page or card allowing the customer to sample powders and shadows for convenient shade trial. Another product, ColorFixations, appears as a single trial sample, but when pulled from the back it becomes sticker that can be mixed and matched to create custom looks with face powder, blush and eyeshadow.

I n t h e f r a g r a n c e c a t e g o r y, Scentalker, a new self-service fragrance dispenser, was created to distribute scent strips to consumers in a store setting, without the aid of a retail sales assistant. Designed as a small box, it can be placed on any counter top and a consumer can take a single fragrance strip in relatively

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the same fashion as taking a number in line. This inventive concept aims to simplify the fragrance testing process for retailers by avoiding the routine problems of broken or leaking testers.

In the international sphere, Arcade announced the creation of Arcade LatAm, wh i ch w i l l b e headquartered in São Paulo, Brazil, and will serve as the sales, marketing and technical center for Central and Latin America.

Arcade has had a presence through an independent sales relationship in Brazil since 1999, and as part of its global expansion plan, has moved to establish an incountry operation in Brazil. Arcade LatAm, through in-country sales, marketing and production resources, will develop, produce and deliver cosmetic, fragrance and beauty care sampling solutions to its global customers in the region, as well as regional and local companies.

To lead this new subsidiary, Jérôme Massei, formerly CEO of Fragrance E x p e r t i s e International, joins Arcade as senior vice president and general manager of Arcade LatAm, along with Fabio Navarro as sales manager and Daniel Silveira as director of finance and administration.

“This investment by Arcade in the future of the Latin American beauty market will not only bring sampling innovation to Latin America, but will also provide a mutually beneficial

opportunity for Arcade and its valued clients to enhance their businesses,” said Massei.

Not only is the company expanding South, but also East, where they are in the developmental phases of launching Arcade China, Jérôme Massei and hope to do so by the end of the year.

“There is a large opportunity for growth in these regions, and we saw a need for a strong local presence,” said Leipman-Yale.

Recently, the company completed its acquisition of Color Optics, Inc., a specialized packaging provider, serving the cosmetic and consumer products industries with highly decorated packaging solutions.

Color Optics will continue to operate its New Jersey production facility, with sales and marketing functions coordinating with Arcade’s headquarters in New York, to focus on the needs of the companies’ common customers.

“We are very excited about the complementary design and production capabilities Color Optics will bring to Arcade Marketing,” said Leipman-Yale. “Having access to these new features will allow us to vertically integrate on a much broader basis.”

Taking sampling to the next level, Arcade is expanding into the interactive arena with iSampling—an innovative delivery system of samples via the internet.

“This new method allows a tactile experience for consumers to test products, and provides companies with great feedback through an email follow-up after the product is received,” said Leipman-Yale. “The digital sphere enhances our business model, and we’re excited to see what the future holds.”

■CW

april 15, 2011

COSMETIC WORLD

www.iff.com

we create unique scent & taste experiences people love Š 2011 International Flavors & Fragrances Inc.

BEAUTY BALL RAISES $875,000 FOR the MARCH OF DIMES -Continued from Page 69

Mana Products’ Nikos Mouyiaris and Patrick Peters with Karen Fondu of L’Oréal Paris.

Macy’s Muriel Gonzalez and Ron Klein with Thia Breen of Estée Lauder Inc. (c.).

Givaudan’s Cos Policastro and Elizabeth Arden’s Laurie Dowley and Art Spiro with Ann Gottlieb of Ann Gottlieb Associates.

IFF’s Lorenzo Cavallaro and Olivier Delcour with Guillaume de Lesquen of Ralph Lauren Fragrances (c.).

Coty Beauty’s Karen Mileski, David Russell, Laura Weinstein and Robert Kelly.

Beauté Prestige International’s Barbara Luisi, Kory Marchisotto and Patrice Beliard with Jadzia Tirsch of Shiseido (2nd r.).

Excellence Award for her dedication and support of the March of Dimes, as she has served as the live auction chair for the Beauty Ball for the past thirteen years.

Richard Dixon, president and CEO of branded businesses for The Jones Group, Inc., and Muriel Gonzalez, executive vice president/GMM of cosmetics, fragrances and shoes for Macy’s, presented Ms. Shao Collins with her award.

“I was born premature, and my family was terrified for my survival,” said Shao Collins. “I realized how fragile life is for preemie babies, and the professionals who work in the NICU [Neonatal Intensive Care Unit] are miracle workers. I hope to spread the mission of the March of Dimes so that every woman, no matter her status, can have a healthy baby.”

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Maybelline NY-Garnier’s Steve Lutz, David Greenberg and Dan Kudzro.

Arie Kopelman and Arnie Zimmerman.

Shiseido’s Heidi Manheimer and Carsten Fischer with Ron Klein (c.).

Macy’s Nancy Schmidt with Laurie Dowley.

Givaudan’s Rose Eckert and Elysée Scientific Cosmetics’ Linda Marshall with Pierre Wulff of Robertet.

Maesa Group’s Jill Belasco and Phillipe Cousteau of EarthEcho International.

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COSMETIC WORLD

BEAUTY BALL RAISES $875,000 FOR the MARCH OF DIMES -Continued from Page 80

L’Oréal USA’s Kristen Yraola and Heather Roff.

Women’s Health’s Ellen Cummings, Miracle Skin Transformer’s Sarah McNamara and Beauty Fashion’s George Ledes with Allison Slater of Sephora.

Coty Beauty’s George Cleary with Dana Kline of Fusion Brands.

Arcade’s Diane Crecca with Cathy Torelli, Lauren Bitet and Alison Chaneski of Givaudan.

CVS’s Marcy Bloom and Magnus Jonsson of Beiersdorf.

Self’s Laura McEwen and Anita Maiella with Brent Miller of P&G (c.).

Karen Fondu, president of L’Oréal Paris, presented Mr. Bloom with his award, acknowledging that he has emerged as one of the most powerful industry innovators who has changed the way women shop beauty.

“I have been part of CVS for 30 years, and out of all the things CVS is known for, we are most proud of our commitment to the community,” said Bloom. “We are passionate about the work of the March of Dimes

because we can’t ignore the statistics, and there are thousands of birth defects that we still need to find treatments for.”

Founded by Beauty Fashion’s John Ledes in 1975, the Beauty Ball has raised over $33 million to benefit the March of Dimes New York Division, a nonprofit organization working to improve the health of babies by preventing birth defects, premature birth and infant mortality.

Chanel’s Elizabeth Mankin and Joyce Green (r.) with Maria Dempsey of Clarins.

Coty Prestige’s Catherine Walsh and IFF’s Nicholas Mirzayantz with Ann Gottlieb.

Clarins’ Tanya Pushkine, Jonathan Zrihen and Danyelle Boilard.

CEW’s Lisa Klein and Carlotta Jacobson (r.) with Jill Scalamandre of Chrysallis and George Ledes (2nd r.).

The Estée Lauder Companies’ Peter Lichtenthal and Carol Russo.

Lucky’s Julie Arkin and Mary Zegras with Thia Breen (c.).

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COSMETIC WORLD

© K. Järinen / PGM – Fotolia.com

BEAUTY BALL RAISES $875,000 FOR the MARCH OF DIMES -Continued from Page 82

Ann Gottlieb with Lori Singer of Coty Prestige.

Givaudan’s Karen Elliott, Yara Karmiloff, Nilda Medero and Rose Eckert.

Chanel’s Joyce Green, Laurie Palma and Lyle Saunders.

Coty’s Jim Shiah, Mary van Praag and Ralph Macchio.

InStyle’s Amy Synnott-D’Annibale and Tim O’Connor with Jessica Barlow of LVMH (c.).

Shiseido’s Gisela Ballard and Rita Mangan.

CVS’ Joanne Dwyer, Marie Claire’s Nancy Berger Cardone and Allure’s Doug Zimmerman with Lee Slattery of Fitness.

Fusion Brands’ Caroline Pieper-Vogt and Kate Greene of Givaudan.

Douglas Hannant and beautyfeed.com’s Bayly Ledes with Frederick Anderson.

Coty’s Annette Devita and Rick Goldberg.

Pierre Wulff and Beauty Fashion’s Debra Davis with Lorene Broc of Robertet.

Fempro’s Sebastien Bourassa and Jean Fleury.

Avon’s Lily Destefano and Andy Watts.

Pharmavite’s Mike Simco and Kevin Tully with his wife Debbie.

L’Oréal’s Suzie Davidowitz with Dan Kudzro.

■CW

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COSMETIC WORLD

HYDROXATONE’S TEAM ENTERS THE SCENE -Continued from Page 69

we knew we wanted to make a large investment on clinical trials to show the science behind each of our products.”

Andrew Surwilo

Guess, the brand known for its glamorous sex appeal, is adding a new limited edition scent to its fragrance portfolio, Guess Seductive Wild Summer. Inspired by steamy secrets of hot summer nights, playful games, whispered promises, and the heart-pounding rush of that longawaited first kiss, this scent intimately reflects the brand’s sultry image.

Thomas Shipley

Once the company hit triple-digit, year-over-year growth, Surwilo and Shipley moved the company to Hoboken, New Jersey and began building their professional team. In keeping with the original vision, the Atlantic Coast Media Group team has continued to generate new products, adding new products to the popularized Hydroxatone skin care line, as well as creating innovative product lines such as Keranique, a hair care system designed specifically to address the needs of women with thinning hair.

As the team and revenues continued to multiply—hitting $168 million in annual revenue in 2010—ACMG made the move to its current offices in Jersey City, New Jersey.

“Right now we’re launching about two products a month and our multichannel business model is proving its effectiveness,” said Shipley.

“Hydroxatone is now in over 360 Ulta doors nationwide, and will be introduced in Macy’s stores by the end of the year.”

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GUESS SEDUCTIVE WILD SUMMER REVEALS STEAMY SECRETS the new scent captures the same passionate essence as the original, but with a seasonal, playful twist.

The heart of the fragrance unveils a floral bouquet of iconic rose and tender orange flower draped in jasmine vapor, and then leads to an intense dry down of sensual vanilla, cashmere wood and musk.

The bottle maintains its bold signature shape, accessorized by a dangling gold charm and Guess logo, and the packaging features a unique design element of lace to add a romantic, more whimsical touch.

“We are excited to release our second fragrance from our collaboration with the Coty family,” said Paul Marciano, CEO and creative director of Guess?, Inc. “The success of our first endeavor, Guess Seductive, went beyond my expectations and I am excited to see how this area of the Guess lifestyle brand will continue to grow with the introduction of Guess Seductive Wild Summer.”

Flirty and lighthearted, the fragrance’s vivacious notes signal a true summer scent: lushy floral with a musky base. When creating the juice, IFF perfumer Veronique Nyberg dreamed of a mischievous twist on her sultry black currant, jasmine and vanilla-based aroma of Guess Seductive. With flirty top notes of fruity lychee and crispy pear sprinkled with vibrant red berries,

The advertising campaign, shot by p h o t o g ra p h e r Vi n c e n t Pe t e r s, features Guess newcomer Alyssa Miller, who was handpicked by Paul Marciano to be the face of both Guess Seductive fragrances.

The eau de toilette will be priced at $52.00 for 1.7 oz. and will be available worldwide this month. ■CW

ACMG has already made tremendous strides in 2011, launching Luminique, a new skin care line utilizing new ingredients to focus on reducing the appearance of photoaging, as well as the success of the Hydroxatone brand on HSN. “We debuted on HSN in February,

selling out of five of the seven products available,” said Shipley. “We aired again last week, and are scheduled for other presentations on May 28 and 29. Customers trust the HSN brand as a leader in beauty and they trust the products they present, so for us this is an ideal partnership.” ■CW

april 15, 2011

COSMETIC WORLD

Client: Sephora

Project: Full turnkey fragrance program for Kat Von D.

ORIGINS ADDS TO PERFeCT NEWPRODUCTS DR. DENNIS GROSS WORLD COLLECTION Alpha Beta Glow Pad For centuries, the extremely rare Silver Tip White Tea was prized by emperors as the key ingredient in China’s famed elixir of immortality. Now, in the face of a global climate crisis characterized by ever-increasing levels of pollution, our skin’s health is paying a high price, and Origins is striving to prove that the legend of the tea has more than a leaf of truth behind it.

Since the launch of the A Perfect World Collection in 1998, significant new research has been conducted regarding the global climate crisis.

According to The Royal Society, the national academy of science of the UK and the Commonwealth, “Ozone levels have been growing by 6% a decade since the 1980s and are now at a level that impacts our health and the environment…the figure will increase by at least 50% by 2020 as a result of growing emissions and climate change.”

Scientists at University Hospitals of Cleveland and Case Western Reserve University determined that antioxidants in White Tea are effective in boosting the skin’s defense against the damaging effects caused by pollution and other environmental aggressors. In fact, of all teas, Silver Tip White Tea contains one of the highest amounts of Epigallocatechin G a l l a t e ( E G C G ) , t h e p ow e r f u l antioxidant that protects skin from age-accelerating free radicals. With this potent, free radical fighting ingredient as the cornerstone of the A Perfect World Collection, Origins is able to offer first line protection against the visible signs of aging.

The addition of two new products launching this month—Age-defense

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treatment lotion with White Tea and SPF 35 UV Face protector with White Tea—positively complements the existing assortment of cleansers, moisturizers, lotions and creams formulated with this key ingredient.

The Age-defense treatment lotion ($21) combines the protection of Silver Tip White Tea with another highly potent antioxidant, Thermus Thermophilus Ferment, to boost skin’s anti-aging defenses by working to allow skin to stay hydrated and soft.

The essential oil blend of lemon, sweet orange, bergamot and spearmint aims to help uplift the spirit.

Category: Skin care Launch: April 2011 Claims: The only anti-aging, exfoliating sunless tanner that contains active Vitamin D (the sun vitamin) to provide smoother, healthier skin and natural radiance year-round.

Key Ingredients: Encapsulated DHA, glycolic acid, willow bark extract, soy protein and vitamins A, B, C, D and E. Stats: $32.00

PHILOSOPHY Summer Grace

The SPF 35 UV Face protector ($27.50) helps safeguard skin against environmental stressors including ground level ozone, UVA and UVB rays. Silver Tip White Tea is blended with Vitamins C and E to help defend against free radicals, while martime pine works on a cellular level to strengthen skin’s natural defense system and help prevent oxidation.

A team of Origins scientists used an ozone chamber to recreate an environment with levels of ozone comparable to the three most polluted cities in the world—Los Angeles, Mexico City and Beijing. After only three hours of exposure, scientists measured the neutralizing effect of the potent antioxidant blend in each of these new products, and found that it helped reduce the damaging ■CW effects of ozone by 76%.

Category: Fragrance Launch: April 2011 Claims: Created to refresh the spirit and warm the heart, this vibrant floral fragrance embodies a fresh breeze, a golden ray of sunshine and a sun-kissed moment from an endless summer, while making you feel brightly cheerful all day long.

Key Notes: Star fruit, peach, passion flower, wild peony, sandalwood, coconut and vanilla.

Stats: 2.0 oz., $40.00; 4.0 oz., $60.00

LIERAC Sensorielle Category: Skin/Hair Care Launch: April 2011 Claims: This luxury multi-use oil provides 24-hydration and softness to skin and hair, and contains an unprecedented combination of three unique white flowers and four rare oils.

Key Ingredients: Gardenia, jasmine, camellia, argan oil, grapeseed oil, sweet almond oil and hazelnut oil.

Stats: $34.00

april 15, 2011

COSMETIC WORLD

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THE FRAGRANCE FOUNDATION’S 2011 TRENDS FORUM

Pamela Vaile Associates’ Pamela Vaile with Rochelle Bloom of The Fragrance Foundation.

Mane USA’s Michel Mane and Frederic Jacques with Mark Knitowski of Victoria’s Secret Beauty.

Nordstrom’s Laurie Black with Allison Slater of Sephora.

Alison Mazzola Communications’ Alison Mazzola with Don Loftus of P&G Prestige.

LVMH’s Nicholas Munafo and Jessica Barlow.

Arcade’s Rich Nightingale and Amy Rueckl of Givaudan.

The Fragrance Foundation held its annual Trends Forum on March 23 with a panel discussion by Donald Loftus, president and CEO, U.S., of P&G Prestige; Allison Slater, vice president of retail marketing for Sephora; Laurie Black, executive vice president/GMM of cosmetics for Nordstrom Inc.; Frederic Jacques, vice president of fine fragrance, North America, of Mane USA; and moderator Pamela Vaile of Pamela Vaile Associates.

Ms. Vaile started the discussion by stressing the need for the fragrance industry to “recapture the passion and innovation, and restructure business strategies.”

On the topic of new business tactics, Mr. Loftus commented, “Maybe there is an opportunity to rebuild the classics instead of pumping all of the efforts into new launches. There is also an opportunity for vendors to better understand the needs of retailers and speak more

Symrise’s John Lando and Coty’s Ruth Sutcliffe with Doug Zimmerman and Meredith Millen of Allure.

IFF’s Veronique Ferval and Bertrand Lemont with Rochelle Bloom.

Pochet’s Gerald Walle and Qualipac’s Herve Robine with Frederic Jacques.

Symrise’s Tara Thompson with Keri Moliterno of Bath & Body Works.

KVD NYC’s Anthony Roberts and Arcade’s Diane Crecca with Carlos Huber of Carlos Huber Parfums.

drom fragrances’ Robert Stapf with Paige Crist of Allured.

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cosmeticworldcalendar openly instead of focusing solely on the launch calendar.”

Ms. Slater discussed Sephora’s fragrance initiatives, which include the “Sephora Favorites” deluxe sample kits—a mix of classics and new scents to give the consumer a plethora of options.

“Sampling is key, and we have created an in-store endcap with over 50 rollerball fragrances in grab n’ go style,” said Slater. “Our ‘clients’ like to explore and discover on their own.”

According to The Fragrance Foundation’s Certified Fragrance Sales Specialists program, service matters now more than ever, and customers are buying what’s new, but also appreciate the freedom to return to their old stand-bys when they want to.

“The number one reason our customer buys fragrance is to replenish,” said Black. “The number two reason is because she liked a sample and came back to purchase it. She wants to shop the way she wants to shop, and if she can’t do that, she won’t shop at all.”

The idea of story-telling was also an important panel topic, as Ms. Vaile mentioned that sales through the Internet will be powered by the story-telling of fragrance, and it is often a challenge for marketers to articulate their story.

“A consumer can buy a product on TV or the Internet because of a story, but they will come back to it because of the juice,” said Jacques.

“Perfumers are not usually the storytellers—the brand or endorser is. “Perfumers are responsible for illustrating the story.”

Ms. Vaile closed the discussion on the topic of celebrity fragrances, saying that they provide instant brand awareness, and are a way to get the attention of consumers in a sea of brands that is overwhelming.

“Celebrity fragrances are important to consumers, and will continue to drive business,” said Vaile.

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Subject: (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

APRIL APRIL 21

Fragrance Foundation Insider’s Breakfast with Clarins’ Jonathan Zrihen NYC 8:30 AM Members Only (212) 725-2755 x107 tmolnar@fragrance.org

APRIL 28

ICMAD FDA Cosmetic Regulations Workshop NYC 9:00 AM (TA) (847) 991-4499 www.icmad.org Fashion Group International Beauty Symposium “Transformational Beauty” Hilton Hotel • NYC 11:15 AM Luncheon (S) (TA) (212) 302-5511 www.fgi.org

may

Cosmetic Executive Women Women in Beauty Series: Time-Defying Scents with Chanel’s Christine Dagousset and The Estée Lauder Companies’ Veronique Gabai-Pinsky Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

APRIL 30 - MAY 3

NACDS Annual Meeting The Phoenician • Scottsdale AZ (M) (703) 549-3001 www.nacds.org

MAY 6

MAY 18 - 19

MAY 16 - 20

MAY 19

CIBS Ladies Day Spring Luncheon New York Hilton • NYC 11:30 AM (R) (IO) www.cibsonline.com Personal Care Products Council Legal & Regulatory Conference Ritz Carlton • San Francisco CA (M) (202) 331-1770 www.personalcarecouncil.org

MAY 17

Luxe Pack-Pratt Art of Packaging Award Benefiting the Marc Rosen Scholarship for Graduate Packaging Design Honoring P&G Prestige University Club • NYC 6:30 PM Reception, Dinner (A) (B) (TA) (212) 925-2507 www.luxepack.com

MAY 18

Women in Flavor & Fragrance Commerce Annual Open Golf Outing Farmstead Golf & Country Club • Lafayette NJ 1:30 PM (732) 922-0500 www.wffc.org

june

JUNE 8

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

Admission detail: (IO) Invitation Only (TA) Tickets Available

Luxe Pack New York Metropolitan Pavilion • NYC (T) (212) 274-8508 www.luxepack.com

Fashion Institute of Technology Master’s Program Capstone Presentations & Reception FIT • NYC 5:30 PM (A) (IO) (212) 217-4306 www.fitnyc.edu/cfmm

MAY 20

Cosmetic Executive Women Beauty Awards Luncheon Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

MAY 25

Fragrance Foundation FiFi Awards Damrosch Park, Lincoln Center • NYC 6:00 PM (A) (TA) (212) 725-2755 x103 www.fragrance.org

JUNE 9

Cosmetic Executive Women Women in Beauty Series with The Estée Lauder Companies’ Jane Lauder Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

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happy 125TH ANNIVERSARY avon!

ichy Laboratoires, a European skin care brand since 1931, celebrated its 80th anniversary with guests at Apella in New York City on March 31.

Marianna Trofimova, vice president of marketing for Vichy, welcomed guests with stories of the brand’s origin in France and the legacy of Dr. Prosper Haller, who was the first to bring medical rigor and dermatological principles to everyday skin care.

“Our skin care is about expertise— 80 years of expertise—and this is a turning point for the brand,” said Trofimova. “We launched the brand on HSN in March, and also recently unveiled Vichy Laboratoires’ Samantha Kitain, Marianna Trofimova and Amelie Fortier-Cyr. our new website which includes innovative, interactive features to help educate the consumer. It’s a positive time for Vichy.”

ver 5,000 Avon representatives and executives gathered at The Theater at Madison Square Garden on April 6 to celebrate the company’s 125 year-long mission of empowering women.

The event was the sixth stop of the “Avon Believe World Tour,” which visits 16 cities around the globe.

Special guest and Avon Avon’s Andrea Jung spokesperson, performing with Fergie. artist Fergie, sang a surprise “happy birthday” to the energized crowd.

“The American dream has been fueled by belief, and we are here to celebrate that value of belief on our 125th anniversary,” said Andrea Jung, chairman and CEO of Avon. “What started as a California perfume company, is now a multi-billion dollar company with over six million representatives, and the best is yet to come.”

Photograph by: Jon Simon

VICHY CELEBRATES 80 YEARS OF INNOVATION

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FUSION BEAUTY’S NEW LOOK AT BENDEL’S

usion Brands relaunched their Fusion Beauty brand at Henri Bendel in New York City on March 22. To kick off the spring season, Fusion Beauty unveiled a new counter with updated visual merchandising to focus on the brand’s new primers and tinted moisturizers.

“We are very pleased with our new set up and staff at the Henri Bendel flagship location,” said Dana Kline, executive vice president of Fusion Brands. “Our relaunch event was a big success with customers, who were able to sample our best-selling products and see instant results. We used a special unit to show customers a projection of what their skin might look like over time when using the new products.”

Fusion Brands’ Dana Kline, Martha Wade, Simeon Kline and Justin Welch.

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INGLOT OPENS MAKEUP STUDIO IN CHELSEA MARKET

nglot Cosmetics, known for their expansive range of color pigments, has recently opened a 6,000 sq. ft. makeup studio at Chelsea Market in New York City. With over 260 store locations worldwide, seven of which are in the U.S., Inglot’s introduction of this unique concept studio offers a different retail experience, allowing makeup junkies to touch, mix and play with over 1,500 colors, as well as accessories and customizable palettes created through the “freedom system.”

The new space, complete with a photo studio and in-house photographer, also offers the opportunity for customers to take classes and host private events, and is home to the only “mixing station” in the U.S., where customers can mix and ■CW match over 200 colors to create the perfect shade. april 15, 2011

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SPONSORED BY TARGET

BULLETIN AERIN LAUDER LAUNCHES AERIN LLC -Continued from Page 69

Under the arrangement, Ms. Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its style and image director. She will also continue as the brand’s global ambassador and spokesperson, and will remain a member of the company’s Board of Directors, which she joined in 2004.

The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the “Aerin” name to be sold at select Estée Lauder counters.

“Aerin embodies the entrepreneurial spirit which led to the creation of our company,” said William Lauder, executive chairman of The Estée Lauder Companies. “I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products.”

FIRMENICH LAUNCHES iPHONE APP -Continued from Page 69

fragrance. It is available for free download for a limited time through the iTunes App Store.

The new app offers smart phone users an in-depth and unique fragrance experience that aims to engage and empower the consumer shopping experience through a community-powered fragrance shopping advisor and an instantly updated feed of the latest fragrance news.

A barcode scanner allows consumers to retrieve descriptions as well as members’ comments and evaluations about a particular fragrance while in a store. The advisor feature offers personalized fragrance advice drawing from a database of tens of thousands of users to create a custom, consumer-generated recommendation.

“As the premiere destination for everything fragrance-related,

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ozMoz.com is dedicated to educating consumers about the art of perfumery worldwide, providing detailed information on thousands of fragrances, as well as links to fragrance brands and distributor websites,” said Jerry Vittoria, vice president and general manager of fragrances at Firmenich.

their dogs. The focal image captures a magical and unexpected kiss between the couple as they gallop on horses. It is the ultimate unification of a natural, real-life romance and the dream of a fantasy world. This is a true uniqueness that only Ralph Lauren can bring.”

COTY TO HOST 5TH ANNUAL DKMS GALA

LUXE PACK NEW YORK

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honor popstar Rihanna, and Michael Clinton, president, marketing and publishing director of Hearst Magazines.

DKMS is the world’s largest bone marrow donor center and Coty’s core charity, and 100% of the event proceeds will go directly towards the typing of bone marrow donors.

In addition, Coty will be lighting up the Empire State Building in red and white in honor of the gala, as well as the Coty-DKMS Linked Against Leukemia Partnership and the 20th Anniversary of DKMS. Coty’s CEO Bernd Beetz will be joined by DKMS Americas co-founder Katharina Harf and the new face of Vera Wang Fragrances, actress Leighton Meester, to lead the lighting ceremony.

RALPH LAUREN ROMANCE REVEALS NEW CAMPAIGN -Continued from Page 69

beloved Argentinean polo player, Nacho Figueras, and his wife, Delfina Blaquier. The campaign, shot by Bruce Weber, follows in the tradition of featuring real-life couples in Ralph Lauren Romance ads, but will be presented in color for the first time to bring passion and excitement to the fragrance.

“This is a new chapter in the storybook of Romance; a dream of escape into open spaces of timeless love and passion,” said Guillaume de Lesquen, worldwide president of Ralph Lauren Fragrances. “The campaign is centered on the genuine romance of husband and wife, shot at their family home in Argentina, with their children, their horses and

Luxe Pack New York will take place on May 18 and 19 at The Altman Building and Metropolitan Pavilion.

This year’s luxury show will feature 128 exhibiting companies and eight seminars.

On May 18, Marc Rosen of Marc Rosen Associates will moderate “The New Packaging Paradigm,” with panelists Nick Gavrelis of M·A·C Cosmetics, Mane USA’s Frederic Jacques, Macy’s, Inc.’s Linda Levy and The Young Group’s Karen Young. For more information, go to luxepacknewyork.com.

ESTÉE LAUDER TO ASSUME ZEGNA LICENSE

The Estée Lauder Companies’ Aramis and Designer Fragrances Division will assume the exclusive worldwide license for the fragrance and grooming business of the Ermenegildo Zegna Group, a Milan-based men’s luxury clothing and accessory business.

Effective on July 1, 2011, the new license will provide The Estée Lauder Companies with exclusive global rights to market fragrances under the Ermenegildo Zegna Group’s brands and develop new product lines in the grooming segment.

“The Ermenegildo Zegna Group and The Estée Lauder Companies share a tradition of serving prestige consumers and retailers over generations of family leadership,” said William Lauder, executive chairman of The Estée Lauder Companies. “We look forward to working with the Zegnas to create products reflective of our companies’ mutual dedication to quality, continuous innovation and luxury.”

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FiFi Finalists 2011

Women’s Luxe Fragrances sold in department and specialty stores (over 250 doors) Acqua di Gioia

Giorgio Armani Fragrance Supplier: IFF Bottle Manufacturer: Pochet Advertising Agency: Baron & Baron “Like Giorgio Armani, Acqua di Gioia is the modern embodiment of Giorgio Armani’s aesthetic of essential elegance. Inspired by the forms of nature, Acqua di Gioia celebrates women and nature, suggesting an exhilarating escape in which all the senses are awakened.”

– Marc Rey, President, International Designer Collections, L’Oréal USA

Chance Eau Tendre

Chanel Fragrance Supplier: In-house Bottle Manufacturer: Bormioli Luigi, Pochet Advertising Agency: In-house “Chance Eau Tendre captures the essence of someone who is willing to live her life tenderly and vibrantly, and to make each moment her own. In this youthful fragrance, grapefruit and quince meet the crispness of fresh green notes and a sheer veil of white musk, and a trace of jasmine absolute, a Chanel signature, lingers in the air.”

– Christine Dagousset, Executive Vice President, Fragrance & Beauty, Chanel

Gucci Guilty

P&G Prestige Fragrance Supplier: P&G fragrance design team in collaboration with Givaudan Bottle Manufacturer: Pochet/Qualipac Advertising Agency: REM (Ruini E. Mariotti) “Gucci Guilty is the newest fragrance for women that discover the very scent of defiance. Inspired by Creative Director Frida Giannini, this seductive fragrance is warm and sensual, combining top notes of mandarin and pink pepper with lilac, geranium, peach, and patchouli. The hypnotic scent is accented by the high style design of gold metal packaging, making Gucci Guilty the epitome of elegance.”

– Luigi Feola, General Manager, Global Luxury Brands, P&G Prestige

PureDKNY

Donna Karan Cosmetics Fragrance Supplier: Firmenich Bottle Manufacturer: Heinz Glas Advertising Agency: Laird & Partners “A drop of perfume, a drop of goodwill – Drop by drop we can make a difference. pureDKNY is a scent with a conscience, and the first designer fragrance to launch with a sustainable and socially-responsible platform. From the sustainable vanilla harvested in Uganda, to the packaging which is 100% recyclable a gradable. With every purchase of pureDKNY you help us reach our goal of lifting one million women out of global poverty.”

– Veronique Gabai Pinsky, Global Brand President, Aramis & Designer Fragrances, Beauty Bank and Idea Bank

Voyage d’Hermès Beauté Prestige International Fragrance Supplier: In-house Bottle Manufacturer: Pochet, SGD, Solev (metal) Advertising Agency: Publicis et Nous “At the core of the Hermès tradition beats the heart of the craftsman, and Voyage is a perfect reflection of that spirit. In creating the fragrance, perfumer Jean-Claude Ellena offers an unexpected olfactory encounter. Radiant and soft, musky and woodsy, it is a masterpiece to be adored as much by men as by women. From the silver stirrup that travels around the bottle itself, to the thrilling kinetics of the advertising campaign, Voyage d’Hermès at once captures the fundamental nature of movement, while reviving the forgotten art of the voyage.”

– Patrice Beliard, President, Beauté Prestige International USA -Continued on Page 98

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FiFi Finalists 2011

Men’s Luxe

Fragrances sold in department and specialty stores (over 250 doors)

Bleu de Chanel

Chanel Fragrance Supplier: In-house Bottle Manufacturer: Bormioli Luigi, Brosse Advertising Agency: In-house “When creating Bleu de Chanel, master perfumer Jacques Polge envisioned the dark blue sky of a city night where mystery mixes with sensuality and freedom. He imagined a man who resists the ordinary, refuses to be bound to convention and finds satisfaction in living an unscripted life. Bleu de Chanel is a woody aromatic fragrance for the quintessentially modern man.”

– Christine Dagousset, Executive Vice President, Fragrance & Beauty, Chanel

Dolce & Gabbana the one gentleman

P&G Prestige Fragrance Supplier: P&G fragrance design team in collaboration with Firmenich Bottle Manufacturer: SGD Advertising Agency: Grey Paris “The sophisticated new scent from Dolce & Gabbana, the one gentleman, is a bottled homage to the modern gentleman. A new fragrance for the contemporary charmer with a spirit of dashing masculinity, the one gentleman is the embodiment of modern elegance. The scent is a sublime oriental fougere with hints of pepper, grapefruit, lavender, and patchouli.”

– Luigi Feola, General Manager, Global Luxury Brands, P&G Prestige

Marc Jacobs Bang

Coty Prestige Fragrance Supplier: Givaudan Bottle Manufacturer: Pochet Advertising Agency: M/M “Marc Jacobs Bang teases the conventional lines of fragrance with humor and energy. With an innovative bottle, provocative advertising campaign featuring Marc himself and a sexy signature threesome of peppercorn fragrance; Marc Jacobs Bang captures your attention and made a breakthrough statement on the men’s fragrance market.”

– Lori Singer, Group Vice President, Global Marketing, Coty Prestige

The Big Pony Collection: 1 2 3 4

Ralph Lauren Fragrances Fragrance Supplier: IFF (#1 and #3), Givaudan (#2), Firmenich (#4) Bottle Manufacturer: Bormioli Rocco Advertising Agency: Polo Ralph Lauren Corporation “Young men today demand choice and change; they cannot be defined by a single facet.

Inspired by the bold, colorful Big Pony Polo shirt styles, The Big Pony Collection is a team of fragrances with four energizing options—blue for sport, red for seduction, green for adventure and orange for style. It is a new generation of fragrances empowering a new generation of men to express one or all of their passions through their fragrance wardrobe.”

– Guillaume de Lesquen, President, Ralph Lauren Fragrances Worldwide

Voyage d’Hermès

Beauté Prestige International Fragrance Supplier: In-house Bottle Manufacturer: Pochet, SGD, Solev (metal) Advertising Agency: Publicis et Nous “At the core of the Hermès tradition beats the heart of the craftsman, and Voyage is a perfect reflection of that spirit. In creating the fragrance, perfumer Jean-Claude Ellena offers an unexpected olfactory encounter. Radiant and soft, musky and woodsy, it is a masterpiece to be adored as much by men as by women. From the silver stirrup that travels around the bottle itself, to the thrilling kinetics of the advertising campaign, Voyage d’Hermès at once captures the fundamental nature of movement, while reviving the forgotten art of the voyage.”

– Patrice Beliard, President, Beauté Prestige International USA

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FiFi Finalists 2011 Women’s Specialty Luxe

Fragrances sold in specialty stores (26-249 doors)

Balenciaga Paris

Coty Prestige Fragrance Supplier: IFF Bottle Manufacturer: SGD Advertising Agency: M/M “It seldom happens in our profession that we have the opportunity to develop projects of this quality. Nicolas Ghesquière, the creative director of Balenciaga, has been fully involved in this adventure. This fragrance was the result of a genuine artistic and authentic approach. Nicolas opened the archives of Balenciaga, which are incredibly rich.

The bottle is inspired by the fashion; the juice is a violet chypre, one of the most beautiful structures in perfumery.

The advertising campaign stars Charlotte Gainsbourg, his muse, photographed by the talented Steven Meisel.”

– Caroline Javoy, Vice President, Marketing, Balenciaga Fragrances, Coty Prestige

Belle D’Opium

Yves Saint Laurent Fragrance Supplier: Firmenich Bottle Manufacturer: Heinz Glas Advertising Agency: Baron & Baron “Belle d’Opium is an iconic scent in the making. In keeping with the Opium spirit, every generation deserves a fragrance legend. Belle d’Opium is a new addiction for a new consumer.”

– Marc Rey, President, International Designer Collections, L’Oréal USA

J’adore L’Or

Parfums Christian Dior Fragrance Supplier: In-house Bottle Manufacturer: Bormioli Luigi Advertising Agency: In-house “J’adore L’Or is a premium creation using the most beautiful ingredients from the exclusive Dior gardens.

Perfumer creator François Demachy has enhanced J’adore’s floral bouquet with Rose De Mail, jasmine from Grasse and touches of Oriental notes to create an opulent, sensuous essence de parfum. L’Or brilliantly completes the olfactory collection of J’adore, the great classic of the house of Dior.”

– Jamie Seidner, Director, Fragrance Marketing, Christian Dior Parfums

Lady Million by Paco Rabanne

Puig USA Fragrance Supplier: IFF Bottle Manufacturer: Bormioli Luigi, Pochet Advertising Agency: Mademoiselle Noi “Lady Million responds to the excess of her male counterpart with an unbelievable glamour spiced up with something beyond reality. With bold floral and woody notes of neroli, jasmine, orange blossom, amber and patchouli, Lady Million exudes an ultra-feminine, daring and creative approach to fragrance.

The simple, yet powerful, bottle design of a diamond expresses glamour, femininity and passion, marking Lady Million a femme-fatale in the fragrance industry.”

– Vanita Sabnani, Vice President, Marketing, Puig USA

Prada Infusion de Tubereuse

Puig USA Fragrance Supplier: Givaudan Bottle Manufacturer: Heinz Glas, Pochet, SGD

Advertising Agency: N/A

“Infusion de Tubereuse is a delicate impression of the traditional tubereuse scent. It combines an unexpected mix of tuberose from India, petitgrain bigarade, blood orange and dynamone, a truly unique mixture. Utilizing a playful tuberose mosaic inspired by an archive Prada print, the packaging and presentation of the fragrance is one of charming naivety. As with the Ephemeral Infusion series, Infusion de Tubereuse continues the tradition of fusing modernity with tradition.”

– Vanita Sabnani, Vice President, Marketing, Puig USA april 15, 2011

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FiFi Finalists 2011 Tom Ford Azure Lime

Tom Ford Beauty Fragrance Supplier: Givaudan Bottle Manufacturer: Bormioli Rocco Advertising Agency: Tom Ford International “Tom Ford Azure Lime is comprised of the best ingredients available, and perfectly reflects the sophisticated character of the original Private Blend Collection. Blended around a compelling single note of lime inspired by the lush citrus groves of Mustique, the finest ingredients have been used to create this distinct fragrance. It is modern and fresh, and has been very well-received by our customers who are looking for something totally unique.”

– Caroline Geerlings, President, Tom Ford Beauty

Men’s Specialty Luxe

Fragrances sold in specialty stores (26-249 doors)

Bond No. 9 Cooper Square

Bond No. 9 Fragrance Supplier: IFF Bottle Manufacturer: Bormioli Luigi Advertising Agency: N/A “Cooper Square should win a FIFI because it zeroes in on that up-and-coming hotspot, Cooper Square, where the East Village meets NoHo, and the Bowery and the new über-downtown begin. For this assertive new neighborhood, what else but an intense but contemporary eau de parfum to win a FiFi!” – Laurice Rahme, President and Founder, Bond No. 9 New York

One Million by Paco Rabanne

Puig USA Fragrance Supplier: Givaudan Bottle Manufacturer: Pochet, SGD Advertising Agency: Mademoiselle Noi “Challenging the forbidden, defying established codes, and countering excess with humor, the One Million fragrance evokes every masculine fantasy. A genuine object of desire and design, the One Million gold-lingot shaped bottle has become the symbol of reaffirmation of a certain kind of flamboyant virility. One Million is an ode to life and to love. With a top note of fresh spicy leather, One Million plays with a lively blend of grapefruit, wild mint and blood mandarin, before plunging into damask rose, cinnamon and spicy notes that accentuate its sensual base of blonde leather, whitewood, amber and patchouli.”

– Vanita Sabnani, Vice President, Marketing, Puig USA

Prada Infusion de Vetiver

Puig USA Fragrance Supplier: Givaudan Bottle Manufacturer: Heinz Glas, Pochet and SGD

Advertising Agency: N/A

“Infusion de Vetiver is the first masculine eau de toilette in the Ephemeral Infusion Collection that is a modern interpretation of the classic vetiver. Paired with notes of tarragon, Madagascan pepper, and purple ginger, Infusion de Vetiver is full of unexpected combinations complimented by the geometric prints from Prada fashion archives. The Infusions series explores a note from the original Infusion, and Vetiver provides a beautiful broad appeal that continues to fuse modernity with tradition.”

– Vanita Sabnani, Vice President, Marketing, Puig USA

Tom Ford Azure Lime

Tom Ford Beauty Fragrance Supplier: Givaudan Bottle Manufacturer: Bormioli Rocco Advertising Agency: Tom Ford International “Tom Ford Azure Lime is comprised of the best ingredients available, and perfectly reflects the sophisticated character of the original Private Blend Collection. Blended around a compelling single note of lime inspired by the lush citrus groves of Mustique, the finest ingredients have been used to create this distinct fragrance. It is modern and fresh, and has been very well-received by our customers who are looking for something totally unique.”

– Caroline Geerlings, President, Tom Ford Beauty

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FiFi Finalists 2011 Victorinox Snowpower

Victorinox Swiss Army Fragrance Supplier: IFF Bottle Manufacturer: SaverGlass Advertising Agency: N/A “This unique fragrance expresses winter’s most wonderful moments, while offering an innovative rubber-coat packaging, an on/off-spray locking-system and a carbineer for carrying ease. The scent of Snowpower unites a masculine power of vetiver and cedarwood, mysteriously crystallized in a snowflake, then warmed up by the scent of fresh wood crackling in the fireplace. Following last year FiFi Technological Breakthrough of the Year Award in the Packaging Technology & Delivery Systems, Victorinox Fragrances continue to be a driving force inspired by the famous “Original Swiss Army Knife”: Quality, functionality, innovation and iconic design.

We’re excited to expand the Victorinox Swiss Unlimited family to include Snowpower and soon surprising new scent in the future!”

– Matthias Seyfang, CEO, Victorinox Swiss Army Fragrances Worldwide

Women’s Broad Appeal

Fragrances sold through mass merchandisers – drugstores/chains

Eva by Eva Longoria

Falic Fashion Group Fragrance Supplier: Takasago Bottle Manufacturer: Bormioli Luigi Advertising Agency: In-house “Eva by Eva Longoria is light, fresh and uniquely captures the sexy, strong scent of a woman. The curvy feminine silhouette of the bottle coincides with Eva’s hourglass figure and distinctive beauty while the pink ombre reflects Eva’s playful personality.

– Joelle Guedalia, Vice President, Marketing/Creative, Falic Fashion Group

Flirt! Rock-n-Rebel

BeautyBank Fragrance Supplier: Givaudan Bottle Manufacturer: SGD Advertising Agency: N/A “Inspired by the ongoing influence of music in pop culture, FLIRT! Rock-n-Rebel is a fruity, floral scent that celebrates the bold, independent spirit. High-energy pink grapefruit and apple nectar meet edgy lotus blossom and black dahlia for a truly unique fragrance. Equal parts pop princess and rock star, the Rock-n-Rebel girl stands out in the crowd and shines.”

– Julie Howard, Senior Vice President, BeautyBank

Halle by Halle Berry Pure Orchid

Coty Inc. Fragrance Supplier: Givaudan Bottle Manufacturer: SGD Advertising Agency: Laird + Partners “Coty’s partnership with Halle Berry is a natural fit and with each new fragrance, we continue to be delighted and impressed by he ability to translate her innate sensuality, femininity and confidence into fragrance.

Halle by Halle Berry Pure Orchid is an intriguing representation of her exotic appeal and Coty is excited and proud that the fragrance will be recognized at the 2011 FiFi Awards.”

– Steve Mormoris, Senior Vice President, Global Marketing, Coty Beauty

S by Shakira

Puig USA Fragrance Supplier: Firmenich Bottle Manufacturer: Gerresheimer Advertising Agency: Mademoiselle Noi “Shakira introduces us to her most intimate side with a new fragrance capturing her irresistible essence, magnetism and sensuality. Authentic and exquisitely feminine, S by Shakira is a sheer Oriental fragrance that captivates the senses with the elegance of bright jasmine, the sensuality of fresh sandalwood, and hints of warm vanilla. A scent that stays on your skin and in your senses, that stimulates your imagination.

A fragrance for women who, like Shakira, are inspired by their dreams.”

– Vanita Sabnani, Vice President, Marketing, Puig USA april 15, 2011

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FiFi Finalists 2011 Samba Sun Woman

Perfumer’s Workshop International, Ltd. Fragrance Supplier: Firmenich Bottle Manufacturer: Piramal Glass Advertising Agency: In-house “Samba Sun is like sunshine in a bottle! It is warm, sultry, glorious, and radiant all at the same time.

In the summertime, it’s as if the sun has never gone down. During other seasons, no matter how cold, rainy, or snowy . . . you have your own private sunny beach party just a fingertip spray away!”

– Donald Bauchner, President, The Perfumer’s Workshop International, Ltd.

Men’s Broad Appeal

Fragrances sold through mass merchandisers – drugstores/chains

Antonio Banderas The Secret

Puig USA Fragrance Supplier: Givaudan Bottle Manufacturer: SGD Advertising Agency: N/A “The Secret is an essence of exceptional appeal, shrouded in mystery, elegance and the intimate masculinity of Antonio Banderas. A rich personality captured in a sensual, refined and extremely seductive fragrance. An aromatic and citrus infused top note combines with an original apple accord and spicy freshness. Base notes of tonka bean, sensual woods and leather seal the fragrance with a fresh, intense and highly suggestive character. A secret unraveled for the modern man, who gracefully blends the natural with the seductive.”

– Vanita Sabnani, Vice President, Marketing, Puig USA

Herve Leger Homme

Avon Products, Inc. Fragrance Supplier: Givaudan Bottle Manufacturer: Gerresheimer, Heinz Glas Advertising Agency: N/A

McGraw Silver

Coty Inc. Fragrance Supplier: Symrise Bottle Manufacturer: Vitro Advertising Agency: In-house “Every element of McGraw Silver speaks to a face of Tim McGraw’s personality. He is a true gentleman who embraces both his unassuming soulfulness and his effortless, urban sophistication. Coty could not be more pleased with our collaboration with Tim McGraw, and McGraw Silver’s nomination at the FiFi Awards is testament to the success we have seen in translating his immense appeal into a captivating fragrance.”

– Steve Mormoris, Senior Vice President, Global Marketing, Coty Beauty

Samba Sun Man

The Perfumer’s Workshop International, Ltd. Fragrance Supplier: Firmenich Bottle Manufacturer: Piramal Glass Advertising Agency: In-house “Samba Sun is like sunshine in a bottle! It is warm, sultry, glorious, and radiant all at the same time.

In the summertime, it’s as if the sun has never gone down. During other seasons, no matter how cold, rainy, or snowy . . . you have your own private sunny beach party just a fingertip spray away!”

– Donald Bauchner, President, The Perfumer’s Workshop International, Ltd.

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FiFi Finalists 2011 Women’s Specialty Brand F ragrances sold through one retailer and/or brand name in one retailer

Anthropologie “by the creators of Le Labo” Eau de Parfum Collection

Inter Parfums USA Fragrance Supplier: Firmenich Bottle Manufacturer: N/A Advertising Agency: N/A “Introducing a new collection of fragrances inspired by an era of perfumery when artisans created in small batches using only the highest quality natural ingredients. Developed in collaboration with Fabrice Penot and Edouard Roschi, founders of New York cult fragrance house Le Labo, Anthropologie unveils five fragrances that peel back the layers, unveiling a time where fragrance was art and scents offered forth magical stories to be discovered. All Le Labo products are cruelty-free and vegan. The Eau de Parfum is housed in a vessel inspired by old apothecary bottles.”

– Kellie Como, Vice President, Fragrance and Product Development, Inter Parfums USA

Anthropologie “Happ & Stahns – Perfumers”, 1842 Rosa Alba Eau de Parfum

Inter Parfums USA Fragrance Supplier: Givaudan Bottle Manufacturer: N/A Advertising Agency: N/A “Introducing Happ & Stahns Perfumers, makers of rare and precious fragrances inspired by the ‘Grand Tour,’ a trip taken by young women of the 19th Century as a finishing course of their education. The premier fragrance, 1842 Rosa Alba is an ethereal floral that evokes rose gardens, high teas, and happy accidents. The eau de parfum is housed in an inkwell bottle topped with a delightful pincushion and Victorian–inspired pins.”

– Kellie Como, Vice President, Fragrance and Product Development, Inter Parfums USA

Bath & Body Works Signature Collection Dark Kiss

Bath & Body Works Fragrance Supplier: Symrise Bottle Manufacturer: Heinz Glas/Decotech Advertising Agency: N/A “Dark Kiss is a provocative, seductive fragrance that is inspired by the modern tale of forbidden love and allure of secret desire. This stimulating scent blends voluptuous berries, tempting blooms, sensual incense and night musk. Dark Kiss celebrates the natural sophistication of the contemporary, sensual woman who is passionate, confident, chic and mysterious.”

– Camille McDonald, President, Brand Development and Merchandising, Bath & Body Works

Bombshell

Victoria’s Secret Fragrance Supplier: Givaudan Bottle Manufacturer: Bormioli Luigi Advertising Agency: N/A “More than any other fragrance at Victoria’s Secret, Bombshell captures iconically the timeless qualities of the brand. It’s sexy, young and sophisticated. Our customers tell us that in Victoria’s Secret Bombshell we have created the perfect balance of scent and packaging to capture the essence of what Victoria’s Secret is.”

– Shashi Batra, President, Victoria’s Secret Beauty

Brooks Brothers Madison Eau de Parfum

Inter Parfums USA Fragrance Supplier: Fragrance Resources Bottle Manufacturer: N/A Advertising Agency: N/A “Brooks Brothers Madison is a new style of signature fragrance that captures the essence of the feminine and glamorous. The scent is filled with dramatic notes of night-blooming jasmine, pink peony and purple maroc against a sensual background of deep Tuscan leather and spicy pink saffron. Each bottle has a removable pavé crystal fleece charm attached with a silk cord that can be worn as a jewelry piece.”

– Kellie Como, Vice President, Fragrance and Product Development, Inter Parfums USA april 15, 2011

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FiFi Finalists 2011 Iris

Crabtree & Evelyn Fragrance Supplier: Fragrance Resources Bottle Manufacturer: SGD Advertising Agency: N/A “Our fragrance was inspired by the creativity of the Florentine perfumers of the early Renaissance, who often crafted their fragrances with orris, derived from the root of their city’s symbolic flower, the iris. While it gives a nod to the past, it is totally right for today. It surrounds the wearer in an aura of mystery and modern day elegance.”

– Thomas Woodside, Vice President, Marketing, Crabtree & Evelyn

Men’s Specialty Brand F ragrances sold through one retailer and/or brand name in one retailer

Banana Republic/Republic of Men Essence Eau de Toilette

Inter Parfums USA Fragrance Supplier: IFF Bottle Manufacturer: Ramon Clemente Advertising Agency: In-house “Essence reflects the soul of Republic of Men, transforming the modern relaxed elegance of the original into a deeper richer interpretation of scent and package. An aromatic chypre, Essence is livened with watery cucumber and crushed pepper notes that reveal a dynamic, spicy coolness. The bottle and cap for Essence are warmed by a burnished bronze metallic finish.”

– Lynn Diana-Ruvo, Marketing Director, Inter Parfums USA

Bath & Body Works Signature Collection for Men Ocean

Bath & Body Works Fragrance Supplier: IFF Bottle Manufacturer: SGD/Decotech Advertising Agency: N/A “Ocean is a refreshing fragrance inspired by the beauty, power of the water and the cool breezes that float to shore. A light, airy scent that complements an active lifestyle, this fragrance is blended with cypress, vetiver and yuzu zest. This scent is designed to suit his personality, his passions and his lifestyle.”

– Camille McDonald, President, Brand Development and Merchandising, Bath & Body Works

Bath & Body Works Signature Collection for Men Twilight Woods

Bath & Body Works Fragrance Supplier: Firmenich Bottle Manufacturer: SGD/Decotech Advertising Agency: N/A “Inspired by the hypnotic fragrance of one of our most successful launches, Twilight Woods for Men is a magnetic scent that evokes the intrigue and mystery of the forest. This fragrance is masterfully blended with cedar, white pepper and musk. The intensely masculine scent is the perfect for the man who is as unforgettable as he is irresistible.”

– Camille McDonald, President, Brand Development and Merchandising, Bath & Body Works

Gap Core Eau de Toilette

Inter Parfums USA Fragrance Supplier: Givaudan Bottle Manufacturer: N/A

Advertising Agency: N/A

“The style of the man is effortless cool. The scent is one of the same . . . masculine, uncomplicated, crisp.

A silver transparent bottle reflects the man and the mood. A second glance allows you to see beyond the surface to the liquid inside. Core . . . the most important part of a man. A masculine fragrance with notes of basil, fresh air accord, pepperwood and soft suede. The bottle is clean and masculine decorated with a translucent metallic skin. Inspired by straight forward honest form.”

– Sioux Saunders, Director, Marketing, Inter Parfums USA

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FiFi Finalists 2011 Women’s Direct to Consumer Boyfriend

F ragrances sold online, through catalog or door-to-door

Boyfriend LLC Fragrance Supplier: Givaudan Bottle Manufacturer: SGD Advertising Agency: N/A “After a break-up I missed the scent of my boyfriend’s fragrance on my skin, and couldn’t find what I was looking for in the market place, so I created Boyfriend. Boyfriend perfectly embodies the memory of your boyfriend’s scent on your skin, with all of the woody, warm amber vanilla musk notes that makes your eyes roll, and just enough night-blooming jasmine to make you purr like a jungle cat . . . just like him! Boyfriend is seductive, intoxicating, and truly one of a kind.”

– Kate Walsh, Founder, Boyfriend LLC

My Life by Mary J Blige

Carol’s Daughter Fragrance Supplier: Firmenich Bottle Manufacturer: Heinz Glas Advertising Agency: Translation “My Life by Mary J Blige should win the FiFi this year not just because it is a transformational scent created in the style of artisanal perfumery but because it embodies the evolution and triumph of its author, Ms. Mary J Blige. The orchestration of the notes take you through her soul, revealing a woman in progress who ultimately shines with strength, beauty and power.”

– Lisa Price, Founder, Carol’s Daughter

Outspoken by Fergie

Avon Products, Inc. Fragrance Supplier: IFF Bottle Manufacturer: Heinz Glas, Vitro Advertising Agency: Soho Square

So Elixir

Yves Rocher North America Fragrance Supplier: Firmenich Bottle Manufacturer: Heinz Glas Advertising Agency: M&C Saatchi GAD “So Elixir is a fragrance of pure femininity for women who love to be noticed. A luminous and carnal fragrance, its unforgettable scent makes wearing it addictive. The freshness of bergamot makes it sparkle with light before opening up into a sensual flower mixing rose with jasmine absolute. Its gourmand note is carried by patchouli, tonka bean absolute and an extract of spices. Created by Marie Salamagne, Olivier Cresp and Jacques Cavallier three exceptional noses from Firmenich, it is destined to become a classic.”

– Valérie André, International Director, Perfume, Yves Rocher

Indie Brand

Small/emerging brands on the market for 1-2 years (25 doors or less)

Candide Perfume

Lumiere Eau de Parfum

Aftelier Perfumes

Aftelier Perfumes

Honey Blossom Perfume

Six Scents Parfums: Series Three

Aftelier Perfumes

Six Scents Parfums Inc.

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FiFi Finalists 2011 Women’s Hall of Fame

A fragrance that has been on the market more than 15 years.

24 Faubourg

Beauté Prestige International Fragrance Supplier: Firmenich Bottle Manufacturer: SGD Advertising Agency: N/A “Created in 1995 by legendary Perfumer Maurice Roucel, 24 Faubourg is the quintessence of the House of Hermès realized in fragrance. Bearing the name of the Hermès flagship boutique in Paris, the scent is radiant and generous; with opulent offerings of orange blossom, jasmine Tahitian tiare, vanilla and sandalwood, all of which combine to make this iconic scent a favorite of women around the world.”

– Patrice Beliard, President, Beauté Prestige International USA

Issey Miyake L’Eau d’Issey

Beauté Prestige International Fragrance Supplier: Firmenich Bottle Manufacturer: Bormioli Luigi, Pochet, SGD Advertising Agency: Daniel Jouanneau “When first asked what he felt his fragrance should embody, Issey Miyake replied ‘I want a fragrance that smells like water.’ When L’Eau d’Issey debuted in 1992, it was clear that perfumer Jacques Cavalier had risen admirably to Mr. Miyake’s invigorating challenge. The result is as genius as the creator—aquatic and pure, the subtle arrangement of lotus, rose, and white lilies creates a simple beauty achieved through the greatest complexity. Today, L’Eau d’Issey is a reference among perfumers and a classic among its countless devotees.”

– Patrice Beliard, President, Beauté Prestige International USA

Jean Paul Gaultier Classique

Beauté Prestige International Fragrance Supplier: Firmenich Bottle Manufacturer: Pochet, SGD Advertising Agency: Jean Baptiste Mondino “Because Classique marks Jean Paul Gaultier’s first foray into fragrance, she holds a particularly special place in his heart. The instantly recognizable bottle, inspired by Jean Paul’s iconic feminine form, contains a scent which is nothing short of voluptuous—one which he himself describes as ‘my own love affair with the rose’.

We’ve always felt that Classique is a classic not just because her name tells us so, but because she is precisely what the designer intended, a fragrance as beautiful, as multi-faceted and as universal as femininity itself.”

– Patrice Beliard, President, Beauté Prestige International USA

Moschino Cheap and Chic

Euroitaly, Inc. Fragrance Supplier: IFF Bottle Manufacturer: Bormioli Luigi Advertising Agency: In-house “The Cheap and Chic line of Moschino makes everybody fall in love. The perfume is an everlasting classic, while the irresistible olive shape touches the heart of a lively, ironic and fun-loving woman—in harmony with the Moschino joyful way of enjoying life fully.”

– Claudio Tenan, Export Manager, Euroitalia

pleasures

Estée Lauder Fragrance Supplier: Firmenich in collaboration with Estée Lauder’s Evelyn Lauder and Karyn Khoury Bottle Manufacturer: Pochet Advertising Agency: M2M “Estée Lauder pleasures deserves to win a FiFi Hall of Fame award because it truly introduced a new spirit in fragrance messaging and emotion as well as a new approach to modern fragrance construction. At its launch in 1995, pleasures perfectly captured the mood and moment of consumers’ desire to enjoy life’s simple pleasures, and this timeless message has proven to be continually relevant. From an olfactive perspective, pleasures ushered in a new, modern construction in perfumery which combined incredible clarity and natural freshness with sensual presence and essential depth.”

– Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies

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FiFi Finalists 2011 Red Door

Elizabeth Arden Fragrance Supplier: IFF Bottle Manufacturer: Bormioli Luigi Advertising Agency: In-house “The iconic Red Door is an entry into the Elizabeth Arden beauty experience, transforming those who cross its threshold into a more beautiful version of themselves. The Red Door fragrance is a bold floral, evoking glamour and confidence. It has a luxurious complexity that’s always intriguing and always new. Red Door has stood the test of time and built a lasting following. To this day, women around the world continue to discover it and make it their own.”

– Tamara Steele, Senior Vice President, Global Fragrance Marketing, Elizabeth Arden

Trésor

Lancôme Fragrance Supplier: IFF Bottle Manufacturer: Pochet Advertising Agency: Higher & Higher “Trésor is celebrated around the globe as the quintessential romantic fragrance. Introduced 20 years ago, it continues to evoke emotion and love for its loyal followers. The signature bottle and peach-colored juice make Trésor unmistakable, and the elegant rose and lilac notes make it irresistible. The beautiful and accomplished women who have represented Trésor—first the amazing Isabella Rossellini, followed by the equally stunning Kate Winslet and Penelope Cruz—continue its legacy.”

– Serge Jureidini, President, Lancôme USA

Men’s Hall of Fame

A fragrance that has been on the market more than 15 years.

Jean Paul Gaultier Le Male

Beauté Prestige International Fragrance Supplier: Givaudan Bottle Manufacturer: Bormioli Luigi, Pochet Advertising Agency: Jean Baptiste Mondino “Jean Paul Gaultier’s beloved ‘man in uniform’ has, for more than 15 years, surprised and enticed fragrance wearers with his ultra-buff torso-shaped bottle and his unique take on the definition of masculinity. Always a rule breaker, Le Male unpredictably mixes lavender, mint and vanilla to give the contemporary man a fragrance alternative—one that is unmistakably virile, yet playfully sensitive. Le Male’s distinctive appeal lies in his ability to turn the unusual into the familiar, and in so doing, he boldly invites himself into the company of classics.”

– Patrice Beliard, President, Beauté Prestige International USA

L’Eau d’Issey Pour Homme

Beauté Prestige International Fragrance Supplier: Firmenich Bottle Manufacturer: SGD Advertising Agency: Daniel Jouanneau Since its launch in 1994, L’Eau d’Issey Pour Homme has become a staple in the fragrance wardrobes of true gentlemen everywhere. Its natural, sparkling freshness recalls its original, aquatic inspiration, while its woodsy base speaks to its inherent masculinity. For nearly two decades, L’Eau d’Issey Pour Homme’s easy versatility has made it infinitely wearable and ultimately timeless.

– Patrice Beliard, President, Beauté Prestige International USA

Versace The Dreamer

Euroitaly, Inc. Fragrance Supplier: Firmenich Bottle Manufacturer: SGD Advertising Agency: In-house “Versace The Dreamer is the most fascinating fragrance of Versace. The name is a promise to the mind, a way of living powered by the energy of optimism and natural self-confidence. So breathtaking and full of art as a starlight night.”

– Claudio Tenan, Export Manager, Euroitalia ■CW

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CONGRATULATES

the 36th ANNUAL MARCH OF DIMES® HONOREES

JEANNINE SHAO COLLINS Meredith Corporation Beautiful Apple Award MIKE BLOOM CVS Caremark Retailer of the Year Award JEAN HOEHN ZIMMERMAN Volunteer “Par Excellence” Award

WE’RE THE #1 BEAUTY BRAND IN AMERICA*. *Based on dollar and unit sales, reported by Information Resources, Inc. in the period 1/1/10-10/31/10 for Cosmetics, Haircare & Styling, Haircolor, Facial Skincare products sold in food, drug & major discount retailers.