Cosmetic World 7_11_2011

Cosmetic World JULY 11, 2011

BULLETIN BIEBER FEVER AT MACY’S

International teen superstar Justin Bieber flooded Macy’s Herald Square in New York City with fans—or “beliebers” as -Continued on Page 179

L’ORÉAL TO LAUNCH FIRST BEAUTY iAD FOR iPAD

L’Oréal USA recently launched the first beauty iAd for iPad with a campaign for L’Oréal Paris.

The new iAd has been created

www.cosmeticworld.com

For nearly 20 years, HBA Global has become one of the leading product development sources for the personal care, fragrance, skin care and cosmetic industries. This year, the HBA Global Expo & Conference expanded its presence to include more than 70 educational sessions, over 200 speakers, and participants from over a dozen countries.

Held at the Jacob K. Javits Convention Center in New York City, the event took

The Fragrance Foundation’s Rochelle Bloom and Terry Molnar (c.) with Jenny Lefcourt of Jenny & François Selections, Jonathan Lindenauer and Robertet’s Olivia Jan.

The Fragrance Foundation’s Associate BEAUTY.COM ADDS ACCESSORIES TO ROSTER Board hosted a pairing of wine, food Beauty.com, an online market- and fragrance at City Winery in New place for prestige beauty products, York City on June 21.

Jenny Lefcourt, co-founder of Jenny recently announced the addition of accessories to their site. & François Selections, shared her -Continued on Page 179 expertise of the organic properties of VITTONE JOINS four wine varietals, and Jonathan VICTORINOX TEAM Lindenauer, former chef de cuisine at D e b ra Vi t t o n e , Jean Georges and Bon Appétit, created formerly of Universal a four-course tasting menu to pair with Companies, Inc., the different flavors of each wine. joined the North Senior perfumer at Robertet, Olivia Jan, A m e r i c a n t e a m developed organic olfactory representao f V i c t o r i n o x tions of the food and wine to create Swiss Army as vice fragrance accords to coincide with president of fragrance sales. In each course.

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PCPC’s Dan Brestle with Kelly Choi, Bliss World’s Mike Indursky and Jill Birkett of UBM Live.

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THE FRAGRANCE ESTÉE LAUDER REVEALS FOUNDATION HOSTS ‘POP SENSUOUS NUDE YOUR CORK…NATURALLY’ Capturing the core of female sensuality,

BOND NO.9 CREATES SCENT FOR HARRODS

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Vol. XLVII / No. 11

HBA CONNECTS BUSINESS WITH BEAUTY

-Continued on Page 179

Bond No. 9, the New York-based artisanal fragrance c o m p a n y, w a s approached by Harrods in 2009 to create two exclusive

®

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the launch of Estée Lauder’s Sensuous in 2008 defined a new positioning in fragrance for the Estée Lauder brand. To cater to the contemporary facets of today’s woman, the brand is now revealing its most personal, intimate and effortless expression of sensuality, Sensuous Nude.

Inspired by the feel of warm, bare skin and the personal, uninhibited nature of modern sensuality, this new fragrance aims to reveal the woman underneath it all.

“Modern sensuality is rooted in the appreciation of skin as the portal to life’s deepest sensorial experiences,” said Karyn Khoury, senior vice president of corporate fragrance development wo r l dw i d e f o r Th e E s t é e L a u d e r Companies. “The intimacy of touch and the connection to bare skin brings a heightened, more personal dimension to these moments, allowing us to feel and experience more deeply. Sensuous Nude captures this vision and bares all -Continued on Page 177

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

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THE FRAGRANCE FOUNDATION HOSTS ‘POP YOUR CORK…NATURALLY’ -Continued from Page 173

Robertet’s Pierre Wulff and IFF’s Kristin Brunner with Mark Knitowski and Dulce Almario of Victoria’s Secret Beauty.

Coty Prestige’s Lori Singer with John Lando of Symrise.

Cosmopolitan’s Karen Deutsch with Sarah Ostrower and Alexandra Hardyment of The Estée Lauder Companies.

Avon’s Dana Steinfeld with Melissa Montfort of Givaudan.

Maesa Group’s Juliette Giraud and Kamila Golebiewska with Max Delaunay of Robertet (c.).

Coty’s Sarah Goldin with IFF’s Lisa Negrelli.

To bring together the light and breezy elements of springtime, Ms. Jan crafted a fifth fragrance to embody the theme of the evening and named it “Living Nature.”

Ms. Jan discussed how she took different notes from the chef’s menu to create individual fragrance accords.

“It was a little more challenging to create a completely

organic fragrance, but I was able to use the finest ingredients,” said Jan. “I tasted each wine and developed images in my mind based on flavor and scent. It was truly an interesting and exciting experience.”

As guests finished their fourth course—mini local -Continued on Page 176

Firmenich’s Hilary Ernsberger, Caroline Ornst and Romain Poquet with Clark Goolsby (2nd l.) and Chris Lowery (c.) of Chase Design Group.

Mane’s Yadira Perez and Ralf Schwieger.

Coty’s Priya Upadhyay with Denise Capozzalo and Bettina O’Neill of Barneys New York.

IFF’s Julie Pruett and Yves Cassar.

Robertet’s Martha Basanta and Nicole Trager of Coty Prestige.

Tilar Mazzeo with Takasago’s Valerie Belmont and Anna Palombo of Coty.

COSMETIC WORLD John G. Ledes publisher & editor ext. 241 jledes@beautyfashion.com Debra Davis advertising director ext. 245 ddavis@cosmeticworld.com

George Ledes president & ceo ext. 242 gledes@cosmeticworld.com

Brittany Burhop executive editor ext. 236 bburhop@cosmeticworld.com

Debbie Ward managing editor ext. 241 dward@cosmeticworld.com

Jennifer Drucker Eric Michelson art director photographer ext. 252 jdrucker@cosmeticworld.com

For future events, go to cosmeticworldcalendar.com 174

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PUBLISHER CONFIDENTIALITY POLICY: The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years.

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JULY 11, 2011

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www.robertpiguetparfums.com

Douglas Hannant’s inspiration has created a romantic bouquet that captures the essence of elegance.

Neiman Marcus • Saks Fifth Avenue

THE FRAGRANCE FOUNDATION HOSTS ‘POP YOUR CORK…NATURALLY’ -Continued from Page 174

NEWPRODUCTS MAYBELLINE

Falsies Flared by Volum’ Express

Molton Brown’s Kristine Naylor with Katie Sann Robertet’s Donna Ramanauskas and Lauren and Jennifer Montalvo of Saks Fifth Avenue.

Simpson with Tamar Kamen, Melanie Ross and Corey Huggins of Maesa Group.

Category: Makeup Launch: July 2011 Claims: The next addition to the largest mascara launch of the last five years, this unique, flexible-hold mascara lifts lashes up, out and over the top to mimic the look of dramatic flared false lashes.

Stats: $7.77

KENNETH COLE Connected Kenneth Cole Reaction

Mane’s Marylou Rodriguez and Alexandra Cassar.

FIDM LA’s Lyn Tobman and Julianne Pfister with Marine Ravera of Arcade Marketing and Taylor Steffan.

strawberry and rhubarb crumbles with lemon verbena crème fraiche— The Fragrance Foundation’s Terry Molnar shared a few words.

“The intertwined presentations of wine, food & fragrance look at fragrance from a different perspective, and to some extent they help the audience understand the perfumer’s creative process,” said Molnar. “Also, a

portion of the proceeds from the event helps support our ‘Making Sense of Scents’ online education program for elementary school teachers and children in grades three through five. This program, spearheaded by the Foundation’s Associate Board, allows us to bring an awareness and understanding of scent and the sense of smell into classrooms across the country.”

Category: Fragrance Launch: July 2011 Claims: This men’s eau de toilette captures the bold and energetic attitude of the Kenneth Cole guy who likes to get noticed for his good sense and his good scents. The blue metallic bottle represents the active and aware lifestyle of a “connected” guy.

Key Notes: Violet leaf, mangosteen, cedrat, clary sage, mahogany wood and tobacco.

Stats: 2.5 oz., $50.00; 4.2 oz., $67.50

VICTORIA’S SECRET BEAUTY VS Fantasies Fragrance Mist Sheer Love Colgate-Palmolive’s Henry Babol with Robertet’s Ray Hone and Joe Lattarulo and Kevin Kuchinski of Church & Dwight (2nd r.).

Mane’s Meghan Abbate with Henry de Monclin of HDM Design Lab.

24 Seven’s Ricardo Alvar and Ed Bisno of Ed Bisno Communications with Alex Viteri of Macy’s and Gray Fuller.

M2M’s Maggie Shea and Jennifer Bencivenga.

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Category: Fragrance Launch: July 2011 Claims: This refreshing formula—scented with a mix of white cotton and pink lily— is infused with conditioning aloe vera and calming chamomile for a sexy touch of scent.

Stats: 8.4 oz., $12.00

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HBA CONNECTS BUSINESS WITH BEAUTY -Continued from Page 173

place on June 28-30 and featured over 600 exhibitors, as well as an inspired keynote presentation by Dan Brestle, formerly of The Estée Lauder Companies and currently chairman of the Board of Directors for the Personal Care Products Council (PCPC).

Brestle, who paid tribute to the diverse group of visionaries who pioneered the industry, discussed the challenges they faced years ago, and the challenges that are present today.

“Today, we struggle with new distribution channels and the rise of

global e-commerce,” said Brestle.

“For many of our companies, future growth will come from outside our existing borders and we will see China adding over 250 million consumers to the market over the next decade. The modern beauty conversation is happening everywhere, and our industry has an amazing story to tell. I’m excited for all the success we have in store.”

Also in the keynote ceremony, this year’s Positively Beautiful Award was presented to Kelly Choi, national television personality and food journalist, on behalf of her exceptional charitable work with both the Angelwish and Citymeals-on-Wheels organizations.

In the kick-off session titled, “Marketing Innovation with Mike Indursky,” president of Bliss World, Mike Indursky, moderated a panel discussion about the key to success in marketing communications and product development.

“Women love new products, but true newness is waning,” said Indursky. “There is a huge difference between new products and innovation. Innovation ignites a change in consumer behavior. The only way to win is to do things differently, challenge convention, and create ■CW this change.”

NEWPRODUCTS

CHANEL

JURLIQUE

Eau Douceur

Purely Age-Defying Ultra Firm and Lift Cream

Category: Skin care Launch: July 2011 Claims: This limited edition Cleansing Water—Balance + Anti-Pollution—Face and Eyes is a gentle, rinse-free fluid cleanser that rids skin of pollutants, impurities and makeup.

Stats: $45.00

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Category: Skin care Launch: July 2011 Claims: This luxurious, triple action cream is formulated with high performance botanicals to reduce the appearance of lines and wrinkles, boost skin elasticity, and firm to restore youthful facial contours.

Key Ingredients: Amino Acid Lipid Complex, rock samphire extract and beech tree bud extract.

Stats: $70.00

ESTÉE LAUDER REVEALS SENSUOUS NUDE -Continued from Page 173

the warmth and softness of a confident woman at her most open and free.”

The fragrance opens with a modern radiance accord of Sicilian bergamot, mandarin and black pepper, and continues to a heart of jasmine petals, muguet and musk that make up the intimate femininity accord. The base of the parfum captures the warmth of bare skin with the addictive sensuality accord, which includes musk, sandalwood, and the Sensuous franchise signature, Melted Woods NaturePrint.

The advertising campaign, created

by Doug Lloyd of Lloyd & Co. in collaboration with Aerin Lauder, style and image director for The Estée Lauder Companies, features Brazilian model Isabeli Fontana.

Shot by photographer Craig McDean, the campaign highlights Ms. Fontana in an intimate setting with the sun softly glistening off her skin.

“The ad visual is very sensual,” said Lauder. “It was inspired by the original Estée Lauder Youth Dew ad from 1953, which featured the silhouette of a nude woman stepping into a bath.”

Maintaining the feminine, spherical shaped bottle of the signature, Sensuous Nude is packaged in shades of nude blush and berry pink to reinforce the new fragrance’s intimate impression. Available in August, Sensuous Nude eau de parfum will be priced at $52.00 for 1.0 oz., $65.00 for 1.7 oz., and $90.00 for 3.4 oz.

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CITYSCENE EVA MENDES REVEALS NEW ANGEL CAMPAIGN

EUCERIN TEAMS UP WITH TOP CHEF

T Event photos by: Andrew H. Walker/Getty Images for Thierry Mugler.

he Clarins Fragrance Group team gathered with industry executives and guests in New York City on June 23 to celebrate the new campaign for Angel by Thierry Mugler. The event marked the launch of the Angel by Thierry Mugler Eau de Toilette, and revealed the eau de parfum and

Naomi Watts and Thierry Mugler with Eva Mendes.

eau de toilette campaigns and commercial starring the new of face of fragrance, Eva Mendes.

Naomi Watts, the former face of Angel, also attended to show her support for Thierry Mugler and the brand’s new story.

“Over the years we’ve developed Clarins’ Christian Courtin-Clarins the Angel galaxy, adding many and Olivier Courtin-Clarins with new stars as we go,” said Joël Palix, Eva Mendes (c.). president of Clarins Fragrance Group. “Now, we’re introducing a completely new melody to seduce a new generation of women with a lighter and more intimate addiction. Eva is a multi-faceted artist, and she can wake The Angel by Thierry Mugler Naomi Watts with Joël Palix up Angel with all of its fragrance. of Clarins Fragrance Group. explosive dimensions.”

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Beiersdorf’s Leslie Kickham, Catherine Lair, Andrea Krol and Andrew Videira with Gail Simmons (3rd l.) and Little Owl’s Joey Campanaro (3rd r.).

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ucerin, the global skin care brand known for its sensitive skin formulations, teamed up with Top Chef’s Gail Simmons for a cooking demonstration and luncheon at Little Owl in New York City on June 23. Ms. Simmons, the newest member of the Eucerin Skin First Council, prepared an array of skin-conscious recipes and explained the significant connection between a healthy diet and skin’s look, feel and overall well-being. She also unveiled a first-of-its-kind tool—the Skin Health Cost Calculator—to help consumers understand the financial benefits of good skin care habits by quantifying the medical costs their skin health habits can have throughout their lifetime.

COSMOPOLITAN’S PRACTICE SAFE SUN AWARDS

osmopolitan partnered with Neutrogena to host its second annual Practice Safe Sun Awards luncheon at Hearst Tower in New York City on June 29. The magazine’s editor in chief, Kate White, and senior vice president and publishing director, Donna Kalajian Lagani, joined host Juju Chang, ABC News correspondent, in honoring a diverse group of advocates for their efforts in spreading the word about practicing safe sun habits and the dangers of skin cancer.

Ms. Lagani welcomed guests with lots of laughs and a big smile saying, “We at Cosmopolitan like to say, ‘We’re just like the sun, really big and really hot.’”

Cosmopolitan’s Kate White and Donna Kalajian Lagani (2 r.)

The event’s honorees included actress Laura Linney, Food with the honorees and host Juju Chang (4 r.).

Network host Giada De Laurentiis, Sean Avery of the New York Rangers, Dr. Jennifer Stein, activist Cara Biggane and The American Academy of Dermatology. Each award winner thanked the magazine’s team for continuing to educate, inform and ultimately save lives.

“I am enormously grateful to Cosmo for making health a part of fashion,” said Linney.

The event concluded with a presentation of the first-ever Cosmopolitan/Melanoma Research Foundation (MRF) Practice Safe Sun Research Grant to Dr. Cynthia Cooper of Washington State University.

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BULLETIN BIEBER FEVER AT MACY’S -Continued from Page 173

some call them—on June 23 for the launch of his first fragrance, Someday.

Herds of fans lined the streets to catch a glimpse of Bieber, but only the first 325 customers to purchase the $135.00 VIP gift sets were able to meet and have their picture taken with him. Proceeds from the fragrance, which was developed by Give Back Brands, will be donated to some of the teen icon’s favorite charities including Make-A-Wish.

L’ORÉAL TO LAUNCH FIRST BEAUTY iAD FOR iPAD -Continued from Page 173

specifically for iPad and features a Lip Service Look Book and Shade Finder that takes consumers through a series of interactive evaluations related to skin and hair, culminating in recommendations for customized lip shades based on the consumer’s selections. In addition to exclusive footage of spokeswoman Gwen Stefani from the Infallible Le Rouge photoshoot, the iAd also offers seasonal Lip Looks to explore along with “how-to” instructions.

“Millions of customers rely on the benefits of our products every day,” said Marc Speichert, chief marketing officer at L’Oréal USA. “Now with iAd, our customers can further engage with all of our brand benefits interactively on iPad’s stunning display, allowing us to continue our legacy of using groundbreaking media to create new ways for consumers to interact with our brands.”

BOND NO.9 CREATES SCENT FOR HARRODS -Continued from Page 173

eau de parfums—one for men and one for women. The resulting Harrods for Him and Harrods for Her became best-sellers and spiked London’s interest for additional scents. Two more fragrances, Harrods Special Edition and Harrods Rose, continued the specialty store’s best-seller tradition, and now, a fifth entry is being added to the transatlantic collection.

Harrods Amber, the unisex, quint-

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essential London eau de parfum, captures the cosmopolitan elegance of the city. The fragrance opens with spicy notes of saffron and nutmeg mingled with citrusy bergamot, and segues into middle notes of rose, jasmine and osmanthus. The lingering base notes of oud and sandalwood mix with earthy amber to create the key component of this seductive scent.

Harrods Amber is priced at $230.00 for 1.7 oz. and $310.00 for 3.4 oz., and is available for purchase at Harrods and Bond No. 9’s six New York stores, as well as at harrods.com and bondno9.com.

BEAUTY.COM ADDS ACCESSORIES TO ROSTER

NEWPRODUCTS BARE ESCENTUALS bareMinerals Prime Time Primer Shadow

Category: Makeup Launch: July 2011 Claims: Available in six shimmering shades, this creamy and waterproof formula provides all the benefits of an eyelid primer—it doesn’t crease or fade—while imparting vibrant light-reflective color and long lasting results.

Stats: $18.00

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Offering an array of over 300 prestige and niche beauty brands, Beauty.com is now expanding their industry presence with an enhanced assortment of jewelry, handbags, shapewear, hosiery and sunglasses to give consumers the option for head-to-toe beauty.

“As ‘The World of Beauty Online,’ we really wanted to become a destination retailer for those pieces a woman needs to feel well put-together,” said Kathleen McNeill, president of Beauty.com. “The accessories category is a natural extension of beauty, and we’re working with accessories consultant Dawn Gabbriellini to put together an assortment of products with a real point of difference and a special following.”

VITTONE JOINS VICTORINOX TEAM -Continued from Page 173

this new role, Ms. Vittone is responsible for overseeing the brand’s current distribution, while working to find new distribution opportunities that fit within the Victorinox Fragrance strategy, and ensuring achievement of the brand’s revenue targets.

“The primary focus for Debra is our VSA fragrance line, however, we look forward to her insights and contributions on all fragrance product offerings as we continue to grow this division,” said René Stutz, president of Victorinox Swiss Army, Inc., North America. ■CW

L’ORÉAL PARIS Revitalift Clinical Repair 10 Laser Corrector Day Treatment Category: Skin care Launch: July 2011 Claims: This innovative skin care treatment takes an intensive 10-in-1 approach to fighting the telltale signs of aging through a moisturizing combination of pure retinol and broad-spectrum UVA/UVB SPF 20.

Stats: $24.99

RIMMEL LONDON Lash Accelerator Serum Category: Makeup Launch: July 2011 Claims: This lash enhancer utilizes Grow-Lash Complex technology that not only lengthens, but adds volume to sparse lashes while naturally strengthening and conditioning for more visibly voluminous lashes.

Stats: $8.99

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cosmeticworldcalendar Subject: (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

JULY JULY 13

Cosmetic Executive Women Young Executive Committee’s Cocktails & Connections Union Square Ballroom • NYC 6:30 PM (TA) (646) 929-8026 www.cew.org

Admission detail: (IO) Invitation Only (TA) Tickets Available

Meeting Press Trip Reception Seminar Trade Show

JULY 31 - AUGUST 2

Cosmoprof North America Mandalay Bay Convention Center • Las Vegas NV (T) www.cosmoprofnorthamerica.com

JULY 14

CIBS Summer Luncheon Central Park Boathouse • NYC 12:00 PM (TA) www.cibsonline.com

AUGUST AUGUST 10

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

AUGUST 15 - 16

Elements Showcase Skylight Studios West • NYC (T) www.elements-showcase.com

AUGUST 14 - 18

EX•TRACTS at NYIGF Javits Center • NYC (T) (800) 272-SHOW www.extractsny.com

SEPTEMBER

SEPTEMBER 11 - 14

Beyond Beauty Paris Porte de Versailles • France (T) www.beyondbeautyparis.com

SEPTEMBER 14

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

SEPTEMBER 14 - 15

MakeUp in New York Studio 450 • NYC (T) www.makeup-in-newyork.com

SEPTEMBER 18 -23

Tax Free World Exhibition Palais des Festivals • Cannes France (T) www.tfwa.com

OCTOBER OCTOBER 4

Fragrance Foundation Circle of Champions Honoring Bath & Body Works’ Camille McDonald St. Regis • NYC 5:30 PM Members Only (A) (212) 725-2755 www.fragrance.org

OCTOBER 12

CIBS Monthly Luncheon The Manhattan Club • NYC 12:00 PM www.cibsonline.com

SEPTEMBER 21

Cosmetic Executive Women Newsmaker Forum: A Conversation with Avon’s Andrea Jung Harmonie Club • NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org

SEPTEMBER 22

Women in Flavor & Fragrance Commerce Annual Open Dinner Westmount Country Club • W. Paterson NJ 6:00 PM (R) (TA) (732) 922-0500 www.wffc.org American Cancer Society DreamBall Honoring Allure’s Linda Wells and Clarins’ Jonathan Zrihen Cipriani 42nd Street • NYC 7:00 PM (B) (TA) (212) 237-3915

OCTOBER 13

Women in Flavor & Fragrance Commerce Fall Seminar Saddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA) (732) 922-0500 www.wffc.org

OCTOBER 14

Cosmetic Executive Women Achiever Awards Luncheon Honoring Alberto Culver’s Gina Boswell, Dior Beauty’s Lisa Hawkins, L’Oréal USA’s Leslie Marino and Lord & Taylor’s Barbara Zinn-Moore Waldorf=Astoria • NYC 11:00 AM (A) (TA) (646) 929-8026 www.cew.org

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