THE
HAIR DESIGN SCHOOL
Copyright © 2015 EEG, Inc. All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be mailed to Marketing Department, EEG, Inc., PO Box 2002, Pottsville, PA 17901. All content in this book (such as text, graphics, logos, and images) is the property of EEG, Inc., except when noted otherwise. It is protected by United States and International copyright laws. Exceptions: Some of the content in this book is owned by others. Some content is in the public domain. We use copyrighted material with the permission of the copyright holder. We cite the copyright holder and the author. Where the author has made his or her uncopyrighted content available to all, and asked for attribution, we provide an attribution. Where the author is unknown, we say so, and we encourage the author/copyright holder to declare his or her ownership of the property. Brief quotations are occasionally used under “fair use” rules, with no intention of exploitation or profit. THANK YOU TO THE FOLLOWING CONTRIBUTORS: Our incredible Students & Alumni who are featured throughout this book. Jaime DeMarco Photography Goldwell International Nick Arrojo 2
Formal styling with a modern retro touch. 3
WHY COSMETOLOGY? WHY THE HAIR DESIGN SCHOOL? WHAT’S BEST FOR YOU? HOW DO YOU GET STARTED?
Formal styling incorporating models natural hair with hair additions to create a braided hat-like appearance. 4
If you’re considering a career in cosmetology, you may be thinking about:
• How much fun your dream job can be
• How much success you can achieve
• How many options could be available to you
• How you can be in demand – even when times are tough
Your success starts with Empire Education Group’s success:
• One of the largest Cosmetology School networks in North America
• Combines 80 years of experience with industry-current technology
• Educates about 20,000 students annually
• More than 100 locations and growing
• Accredited by the National Accrediting Commission of Career Arts and Sciences (NACCAS)
10 Hair Design Schools are part of Empire Education Group’s family of cosmetology schools:
• 4 Hair Design Schools in New Jersey
• 3 Hair Design Schools in North Carolina
• 3 Hair Design Schools in Tennessee
Everything we do is dedicated to helping our students reach their dreams by living up to our core purpose:
TO CREATE OPPORTUNITIES FOR PEOPLE TO IMPROVE THEIR LIVES
The Hair Design School Empire Beauty Schools
5
WHY C O S METO LOGY
IERR T U AG C I S S JE
6
/ EZ /
te a u d Gra
Jessica is a graduate of the Cosmetology Training Program. She works as a stylist at a high-end salon in New Jersey and says, “this incredible career gives me the ability to change the way my clients see and feel about themselves. I love being able to work with them to create that change, and The Hair Design School is where it all started!�
Empire Education Group provided the tools and inspiration I needed to start my career, and the training I take with me wherever I go.
MATTHEW PRIVATERA
Graduate & Arrojo Studio Stylist
What’s the
PERFECT combination
T H E J O B Y O U W A N T A N D THE SECURITY YOU NEED
Salon industry job growth outperformed the overall economy in 11 of the past 13 years.1 Salon and Spa Industry reaches annual sales of over $44 billion.1 There are more than 1.2 million salon professionals.1 Employment of hairdressers, hairstylists and cosmetologists is expected to grow 15% by 2022.2 77,600 new jobs for cosmetologists are projected by 2022.2 Manicurists/pedicurist employment growth is even faster – 16% – and skin care is expected to grow by 40% by 2022.2
7
Modern retro formal style utilizing texture and color as focal points.
8
PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL
DEMAND
for hair coloring, hair straightening and other advanced hair treatments has
INCREASED in recent years3
9
WHY C O S METO LOGY
TON G N RRI A H J L
10
te a u ra d G / /
LJ is a graduate of both the Cosmetology and Cosmetology Educator Training Program. After serving in the US Navy, LJ followed his passion and joined the Empire Education Group Family. He has never looked back!
Pursuing my vision of becoming a stylist has changed my life! In two short years, I earned my Cosmetology License and began my training to become a licensed Cosmetology Educator.
MALLORY BROMLEY Graduate
Combine your personality and your
PASSION People who are successful in the industry are typically:
CREATIVE • MOTIVATED • CUSTOMER SERVICE-FOCUSED • GOOD LISTENERS PEOPLE-ORIENTED • MULTI-TASKERS3 Successful stylists generally offer a broad range of services.3 A typical consultation can include completing hair, skin or nail services and advising guests on products and at-home care.3 Stylists look and act the part, keeping a neat personal appearance and making clients feel comfortable in their chair.3 The salon and spa industry provides first jobs and career opportunities for individuals of all backgrounds.4
11
Salons have continued to experience
STEADY
PROFIT RISE
PHOTO STYLED BY
STUDENTS CYNTHIA GUARENTE, COURTNEY LOWE, AMBER MARTELLO & SIMONA PENNACCHIO 12
5
A fantasy style using candy colors and vintage victory rolls. 13
WHY C O S METO LOGY
NINA GARZIO THOMPSON After graduating college and starting a career in marketing, Nina decided to follow her dream. She graduated from school and a year later opened her salon, Nina Christopher.
LEAH PERLMAN
ale, full service salon Leah is a senior stylist at an upsc ation Group School Educ ire Emp an As spa. and day to work on special her n take has er care graduate her York and even New , ornia Calif projects in places like s video tutorials as a Africa. She now blogs and doe . way to expand her client base
JADE R
After g OETZ ra Group duating from Schoo an Em l se owns a pire Ed u thriving veral years ago, J cation the sa s a lon. Sh ade n lon ind e is pa ow ustry a to the ssio nd rec Pe ently w nate about of Cos nnsylvania a S s metolo tate Bo appoin gy. ard ted
APRIL HOYRUP 14
graduate, roup School Education G re hair and pi e Em th an en is s be April salon, and ha a in e . tim ll works fu a feature film on the set of makeup stylist
Your
OPTIONS are amazing
Licensed cosmetologists and related beauty industry professionals can seek employment in a broad range of professions. Hair Stylist
Hair Color Specialist
Platform/On-Stage Educator
Salon and/or Spa Ownership
Photo Shoot and Editorial Stylist
Nail Artist/Manicurist
Salon Management Barber Celebrity Stylist Esthetician Makeup Artist
Wedding Stylist Cosmetology School Educator Manufacturer Representative Hair Extension Specialist
KRISTIE MCGUNNIGLE Kristie attended an Empire Education Group School immediately after high school. She won a national contest to work as an apprentice at ARROJO Studio in New York City. Kristie went on to become a stylist at ARROJO and today continues to further her career in New York, working alongside some of the most talented artists in the industry.
JOEY OSO After graduating from an Empire Education Group School, Joey’s career led him into the world of fashion and beauty. He has done hair for network television talent on shows like Dancing with the Stars, Good Morning America, 20/20 and Univision. He has worked as a L’Oreal Professionnel Session Stylist and behind the scenes at New York’s Fashion Week.
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PHOTO STYLED EXCLUSIVELY FOR THE HAIR DESIGN SCHOOL BY NICK ARROJO Long layered, 180° haircut with an ombré haircolor technique. 16
I wake up
EXCITED
TO GO TO ‘WORK’ every day!
Brig Van Osten
Owner of p!ay hair lounge | Stylist & Winner of Shear Genius 3
Brig appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking”.
17
WHY C O S METO LOGY
RE ERIN
18
L // U K I BO P
te a u d Gra
Erin is a graduate of both the Cosmetology & Cosmetology Educator Training Programs. She is currently working as a stylist in a high-end salon.
Make a great living doing what you
ENJOY
YEARLY INCOME
TOP 10% EARN
for a cosmetologist 2
26,790
IN 2012
SALONS & SPAS
GREW
3x
as fast as overall private sector business establishments1
42,360
Since 1990, average hourly earnings in the SALON INDUSTRY is up about
10% MORE
Salon Industry
than overall in other industries.6
Other Industries
Non-Supervisory Employees
Nearly Half
In 2013
of salon employees choose a part-time schedule to balance other priorities.3
1 of 3 salon professionals were self-employed
Those who were self-employed usually determine their own work schedules. Work schedules can often include evenings and weekends.1
women In the Salon Industry,
ARE TWICE AS LIKELY TO OWN THEIR BUSINESS 1
Salon Industry
61 %
30% All Industries
Please visit www.hairdesignschool.edu/consumer-info for more information about the income potential of graduates in each program, as well as our graduation rates, the median debt of students who completed the program, and a list of Frequently Asked Questions and Answers. 19
PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL 20
LEAST
STRESSFUL JOB
7
JOB RATED STRESS SCORE 1-100
HAIR STYLIST
5.47
Medical Records Technician
7.55
Librarian
10.58
Police Officer
50.82
Enlisted Military Personnel
70.78
Firefighter
71.59
Heavily textured cut with various tones of red and auburn color.
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WHY T H E HAI R DE SIGN SCH OOL?
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The keys to our success could be the
KEYS TO
YOURS
Every component works together to prepare you for a successful career—your mannequins, textbooks, tools and curriculum. Learn the art of cosmetology with our Career Success Tablet. Access your e-books, take photos of your classroom work, build your resume and more with your own smart device. Our students always have access to their stats through our Student Portal. We’ve created an app for android, iPhone and web browsers, so our students can easily check their information with their smart phone, tablet, or computer! Our strategic partnerships with national salon organizations and many local salons in your area, provide vast networking, advanced training and employment opportunities. At The Hair Design School, it’s not just an education, it’s an experience. We think you’ll embrace our comfortable and enriching culture.
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PHOTO STYLED BY
STUDENTS NAFUYSA BROWN, CYNTHIA MENDEZ, MIA MOORE & SREYLEAK NOURN Evening style using twists & knots to create drama and intrigue. 24
VALUABLE AFFLIATIONS
2015-2016 National Supporter
25
WHY T H E HAI R DE SIGN SCH OOL?
26
We believe
PRACTICE MAKES PERFECT
Student-centered educators & staff. Real-world training and student salons. Career opportunities with leading salon organizations. Learn to attract and keep loyal clients. Build confidence in your skills as you practice in our student salon.
Thanks to my education, I’ve been able to live out my dreams. My educators prepared me with the knowledge and skills I needed to be successful! MEGHAN LEE Graduate
27
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PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL
Cosmetology has taken me
AROUND THE
WORLD Don Francis
Session, Celebrity, Television and Runway Stylist, and Salon Marketing Expert
Unisex undercut with longer layered fringe accentuated with bold color tones. 29
WHY T H E HAI R DE SIGN SCH OOL?
NAIL PROPORTION
Nail Care
The Clic Textbook(s) you receive vary per location.
Proportion is utilized in the construction of nail enhancements and/or maintenance of any natural nail. Proportion is the direct correlation of size, distance, amount and ratio between the individu al characteristics when compared to the whole. Whether deciding on a length or shape for nails or creating a nail enhancement, the proper ratio will create beauty and balance. Exceptions to this rule are your Guest’s lifestyles, working conditio ns or special occasions, where an extreme nail art design may be desired.
RATIO OF 2/3 FOR NAIL LENGTH When choosing a nail length, it is best to think of the nail in 3 segments. The ideal proportio n of the nail plate should be 2/3 of the entire nail, and the free edge should be 1/3. This creates a balanced appearance and provides strength and durabilit y to the nails. As a licensed professional, you help to provide your Guest with the proportionate nail length, whether creating artificial nails or encouraging daily treatments to enhance the natural nail. Short nails may help balance very long fingers and long nails can provide a lengthy appearan ce to short fingers. Wide fingers may be balanced by creating oval or pointed shape fingernails. A square or squoval nail shape can provide the illusion of width to narrow fingers.
InterestIng Fact: To properly shape and/or file nails, always file starting at left corner, sliding the file straight out to the center of the nail; in sequence then perform the eated same rep procedu re on the right side corner patterns are towards the center of the nail. Never or es tur on use tex Ti a ‘sawing’ motion (pulling back and forth with s, Ti Repe gles, color file). an es, lin en the oft w ho is Repetition n. sig de a hin wit igns to:
hairdes used within Repetition is or form.
tion and the vement or mo between mo ate a blended relationship as one to cre the ws s flo ate t cre tha Rhythm rt to another ttern; one pa pa a of es lin ent. or fluid movem
RHYTHM
houette ent. the outer sil g the compon // Help create es. t by repeatin makeup choic er componen oth clothing and shape or as a ch ze su asi e, ph // Em hairstyl the to k loo of a total other elements // Relate the
e: ll help decid sign. of Rhythm wi within the de The Principle s are repeated lor co or es tur
es
shapes, tex // How often ts. or componen the elements of e siz e // Th design. the n within tion of motio g the same, // The interrup asing), stayin cre (in t fas t as gn. of componen t the hairdesi ou // The speed gh ou thr ) asing or slow (decre
m Types of Rhyth
esign, hin the haird of patterns wit distributions n eve is ng // Alternati ghts. various such as highli decreasing the increasing or irdesign, such is defined as within the ha er ord d // Progression ne predetermi patterns in a r, Twist. mmon cente as a French nly from a co dispersed eve patterns are // Radiating ap. such as a wr
876
fingerwave Design Principles
formation
534
a technique used to add dimension, fla ir and a classi style, while c gaining superi or finger dex terity.
TOOLS & MATER
IALS
• Neck Strip • Cape • Towels • Brushes • Comb(s) • Bobby Pins • Hair Pins • Clips • Thermal Stylin g Tools • Wet Disinfect ant • Guest Histor y
HaRMonY
es. apes and lin cement of sh aesthetic pla oughout the
Harmony is theor sense of consistency thr w It creates a flo gn. entire hairdesi
PROCEDURE is used to create: of Harmony The Principle gn or hin a hairdesi
1. Set up statieit wit her requ on with ired tools and mate le pattern rials. // A predictab ce. on its surfa2. Drape your Guest. or similar. ing ast ntr co r y. t can be eithe t the harmon // A design tha thm will disrup 3. ge Perfo inarhy s rm scalp and hair anal ysis. Abrupt chan pleasing to d an d ize chron design is syn rmoniously if the Shampoo sts 4. and condlan and work ha Harmony exi ba itioncethed hair. r features are mplement you the eye. When keup and clothing all co 5. apply the appropria and lifestyle. ma together, hair, lityte liquid product and create na rso pe e, a side part. imag Guest’s total 6. mold a ‘C’ shaping
parallel to the part.
the part line.
r at the open end of
the ‘C’ shaping at
the front hairline,
8. the ridge is created
by inserting the teeth of the comb straight below your index finge down, directly r.
9. Draw the comb forw
ard along your inde x finger, working in 1 to 1½ inch d with the second knuckle of your inde x finger to the tip.
panels, as measure
10.
Lay the comb flat to the scalp. Place your middle finger into position, with your the index finger index finger on top of the comb. apply the 2 fingers together, pressure by closing which will produce the ridge of the wave not to push the hair . Be careful up to form the ridge or pinch the ridge. 11. Without lifting your fingers, remove the comb while rotating toward the scalp. the teeth
12. With the fine teeth direction to create
1
of the comb, smoo th and redirect the hair in the reverse the hollow.
13. Slightly move to the
through 12 above to
14. at the end of the first
574
on the heavy side of
7. Place your index finge
next section along the first ridge, and repeat steps 9 join the panel.
ridge, continue the same procedure, movi head. Start at the open end of the ‘C’ ng down the shaping in the back procedure outlined . follow the same above, except direc t the ridge away from the face. 15. repeat pattern from side to side on the entire head. Place under hood dryer. 16. Complete style as desired. Document Guest history.
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14 30
Our e-books make the world of cosmetology
COME TO
LIFE
Visually stimulating and interesting. Engaging and involving. True works of art. Each text progresses from simple to intermediate to complex skills. As you master each level, you develop skills in key stylistic theories and practices.
Design Principles
9
10
12
THE HAIR DESIGN SCHOOL APPROACH
3
Every subject becomes easier to understand with visual, real-world examples. You’ll easily relate every concept and technique to real-life experiences. Everything you learn is formatted so you can think about it in the context of an actual salon environment. 575
31
I NEVER HAD TO
SEARCH
for work.
Geno Stampora
Consultant and Motivational Speaker
32
Long, soft curls created with soft setting spray and large barrel iron / rollers from mid-shaft to ends. 33
WHY T H E HAI R DE SIGN SCH OOL?
With your Career Success Tablet you can easily access your ebooks anytime you want. The interactive, visually-oriented books are easy to follow and are yours to keep through your time at school and beyond!
34
Our Student Portal is a future professional’s best friend when it comes to keeping on track! Through your tablet you can access your current grades, your attendance, and your financial aid information‌ anytime you want!
Learn your way with our
CAREER SUCCESS
TABLET
Cosmetology Meets Technology at The Hair Design School. The Hair Design School is now offering its exclusive curriculum to students via download. This means your textbooks are, literally, at your fingertips even after graduation! Students can access valuable information such as grades, attendance and financial aid information, 24/7 on our student portal. Our Career Success Tablet is a tool that will take you through school and beyond. Students are encouraged to use social media sites and apps to begin marketing themselves as future stylists right away! *All students are eligible to receive a tablet as part of their student kit.
Go ahead... snap a pic! With your tablet’s built-in camera you can style, snap and showcase your skills to prospective clients! What a better way to market yourself for success!
With your tablet, you have 24 hour access to the latest beauty tips and trends, through industry apps and websites! Some apps, like Bloom and Cosmetology offer great tips for future professionals making their way through school!
35
Learn and practice with the
TOOLS OF
YOUR TRADE
36
Unisex under cut utilizing ombrĂŠ color technique. 37
WHY T H E HAI R DE SIGN SCH OOL?
BENDABLE EARS Another unique feature that makes CLiC mannequins easier to use is their life-like ears.
Mannequin and corresponding features shown are examples of those typically included in student kit. Actual mannequin received may vary from photo shown.
38
NATURAL HAIR IMPLANTATION AND DENSITY Hair is implanted at different angles to represent how it would grow naturally on a human head. Density also varies in different areas on a CLiC mannequin. As a result, the hair reacts to styling in a more natural way.
EYELASHES & MAKEUP Realistic eyelashes and high-fashion makeup add a special finishing touch when you work on a CLiC mannequin.
NATURAL CUTICLE ALIGNMENT Each hair is aligned with the cuticle in the same direction, mimicking the qualities of a natural head of hair. This creates a smooth look with extra durability under styling stress.
Simulating a rich variety of clients, you receive
SEVERAL
MANNEQUINS We’ve combined hair implantation technology with artistry and refinement to bring you these beautiful, life-like mannequins.
39
The preparation future professionals receive at Empire Education Group Schools
OUTSTANDING we are always open to creating career opportunities for Empire Education Group Grads.
Gordon B. Logan
Sport Clips, CEO & Founder
40
PHOTO STYLED BY
STUDENTS JOCELYN MCQUIRTER A short layered, 90째 haircut styled using natural curl definition.
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WHY T H E HAI R DE SIGN SCH OOL?
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You’ll use the same
TOOLS
in the
CLASSROOM as you do in your career
Your tools are progressive in the industry including: Brushes and irons with ceramic & thermal ionic technologies.
Professional-quality scissors and blowdryer.
Marcel curling iron for realistic salon performance.
Flat iron with tourmaline ceramic plates for an easy glide.
Hair Design-branded equipment bag for easy storage & transportation of your kit. Plus much more to support your education through the entire program.
You’ll use real professional products in the classroom: •A diverse mix of professional products—because different hair types react better to the right products.
43
I am an esthetician and a CEO, and I
LIVE MY
DREAM every single day! Lydia Sarfati
Founder / CEO Sarkli-Repêchage, Ltd.
Lydia appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking”.
44
Modern take on classic french twist created by using loose curls in back and slight pompadour at the front. 45
WHY T H E HAI R DE SIGN SCH OOL?
46
YOUR
EDUCATOR will be there to guide you every step of the way You’ll always be involved in one of three classroom activities:
Learning from the educator.
Watching a demonstration.
Practicing the technique yourself.
My education was the best – the educators and staff were so inspiring and supportive, and they have helped enhance my creativity and hone my interpersonal skills.
TAKEMI LUCAS
Graduate 47
THERE ARE
NO LIMITS to what you can experience in the beauty industry. Suzie Bond
Owner of Perfect 5th Salon, Color Educator, Platform Artist, and Member of L’Oréal Professionnel Portfolio Artistic Team
48
PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL
Hair set into waves and styled into a loose and carefree red carpet look. 49
WHY T H E HAI R DE SIGN SCH OOL?
50
You’ll learn to build your own
BOOK OF
GUESTS and keep them coming back
Put your skills to work before you ever leave school:
Envision and execute your own creations.
Get referrals to expand your business.
Learn about a variety of professional products.
Educate your guests about the products you use so they can purchase the products and maintain their style between salon visits. Practice cutting, styling, makeup application, manicuring, pedicuring and chemical application.
THE HAIR DESIGN SCHOOL APPROACH Our schools are fitted with different types of equipment and products found in a wide variety of salon environments. For example, you will learn to mix colors in both the English and Metric Systems.
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PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL
The Hair Design School’s curriculum does an incredible job preparing students to become
SUCCESSFUL ARTISTS Rafe Hardy
Artistic Creative Director, Sexy Hair
Rafe appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking”.
Strategically places zones of color used to create geometric design. 53
WHY T H E HAI R DE SIGN SCH OOL?
CHRI STINE SCH NEID ER
54
Christine is an Empire Education Group Grad, works at a high-end salon in Philadelphia, and is currently completing her Cosmetology Educator Training.
// G rad u
ate
Our
INDUSTRY
PARTNERSHIPS are an investment in your future career
You’ll benefit from our relationships with some of the most creative, innovative and forward-thinking names in the industry.
NATIONAL SALON BRANDS Our strategic alliance with leading salon brands provide you with the power to pursue the career of your dreams.
ADVISORY COMMITTEES Every school connects with local salons and influential people in the salon industry to find out how we can tailor our education to make you an employer’s first choice.
ALUMNI NETWORK As an Empire Education Group graduate, you join one of the largest and most influential groups of cosmetology alumni in the world. We want you to connect with your fellow graduates to make the most of networking and job opportunities through our exclusive alumni network empirealumni.com.
55
I help my guests
LOOK & FEEL
BEAUTIFUL from the inside out. Debra Penzone
President of Charles Penzone Salons Motivational speaker and author of the MyTrueBeauty series
PHOTO STYLED BY
STUDENTS JESSICA BRAY, MORGAN MICKLE & TIFFANY SAAR 56
Evening style using cascading barrel roll curls. 57
WHY T H E HAI R DE SIGN SCH OOL?
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At The Hair Design School, we celebrate your
INDIVIDUALITY While we pursue a common mission, “to create opportunities for people to improve their lives,” we know that every student is unique and has personal:
CAREER GOALS
DREAMS
CREATIVE EXPRESSION
Our job at The Hair Design School is to empower you to do what you want—in your way.
Our Core Values: Integrity Customer Dedication Co-Worker/Team Focus Continuous Improvement Passionate Commitment
We want you to start working toward your career goals, and because we know that life doesn’t always go exactly the way you plan Empire Education Group created the Empire CARES Student Assistance Program. When you experience personal challenges that might stand in the way of your success, you can reach out to your school’s Executive Director who can provide resources to help you work through these hurdles so you can keep moving forward. 59
Carefree, beachy curls created with setting spray and extra large barrel iron. 60
Our students are
INVOLVED
IN THE CAUSE
2015-2016 National Supporter
61
WHY T H E HAI R DE SIGN SCH OOL? Left to Right: Kyle Schoeneman (VP-Operations), Brenda Schoeneman (Director-Professional Development, Education), Sally Casey (SWIC), Frank Schoeneman (Chairman & CEO), and Karie Schoeneman (VP-Education)
FRANKLY SPEAKING Frank Schoeneman’s take on Philanthropy & Community Our Schools have always been a family business with family values. As the third generation of the Schoeneman family to lead Empire Education Group, and with the 4th on board, we are committed to giving back to the communities in which our schools thrive. That is why I am proud to lead the Empire Gives Back Program. It gives me another chance to live Empire’s Core Purpose every day... creating opportunities for people to improve their lives. Through this effort our students, educators and administrators have helped thousands of people in need all across the country. I could not be more delighted with our team’s efforts and can only see it growing with our continued expansion. Frank Schoeneman
EEG, Inc. Chairman & CEO 62
Our
STUDENTS & STAFF
CARE
To date, we have raised more than half a million dollars in support of anti-domestic violence programs. Empire Education Group partners with and supports CUT IT OUT, which helps bring awareness to domestic violence and provide support for victims.
Every one of our schools are involved in:
• ENHANCED STUDENT TRAINING • PUBLIC AWARENESS AND EDUCATION • VICTIM SUPPORT • FUNDRAISING • PUBLIC SERVICE ANNOUNCEMENTS • MEDIA OUTREACH, AND MORE The Hair Design School students receive training to identify signs of domestic abuse and refer clients to people who can help. Schools participate in fundraising for local shelters – where victims of abuse can go for help. On National Day of Beauty, 100% of service revenues are donated to local women’s shelters across the nation.
63
I feel I was born to
‘COLOR’ THE
WORLD Beth Minardi
Celebrity hair colorist and salon owner, acclaimed hair color educator, and 2010 North American Hairstyling Awards Lifetime Achievement Award Winner
Beth appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking”.
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Under cut created by using deconstructed cutting technique.
65
WHY T H E HAI R DE SIGN SCH OOL?
66
We work to make you
CAREER-READY FOR LIFE
GRADUATION
Attend school every day to learn the skills you need to achieve success in this industry. Perfect your technical skills and practice your professional persona while you’re in school so that you can move to the next step on-time and with ease!
STATE LICENSURE
Every state requires stylists to earn a license. Be prepared to earn yours as soon as possible by mastering the fundamentals during your education and participating in mock-state licensure exams at your school.
JOB PLACEMENT
Through our industry partnerships and local networking, we maintain relationships that will make you an attractive employee. You will start the process of researching and connecting with employers in school. And once you graduate, you can come back to us at anytime for help finding a position. Our contacts, job boards and websites are available to you‌ for life!
I started my career in this industry as a student many years ago and have had an incredible journey. You will too if you stay focused on the vision you have for your future and never let anyone or anything stand in your way. CATHERINE KLEPEISZ
Graduate & Senior Vice President 67 of Operations - EEG, Inc.
68
PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL
Our Salon Owners build
LONG-LASTING
RELATIONSHIPS with Empire Education Group Schools Courtney Roberts
Vice President Regis Franchise Salon Services
Punk Rock Elegant – hair back-combed for height on top and smoothed around the sides and back. 69
WHY T H E HAI R DE SIGN SCH OOL?
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ATTRACTING media recognition
Empire Education Group in the news: Our community involvement has been recognized nationally by media outlets such as the New York Times and the Boston Globe. Empire Education Group and its schools have been routinely featured in industry publications such as Modern Salon Magazine. Empire Education Group schools and students are regularly highlighted by local media outlets. Our schools are a trusted source for beauty tips, industry news, and community involvement. Empire Education Group is often mentioned in fashion and style blogs and in social media posts by celebrity stylists and industry partners. Empire Education Group’s team of educators are often sought after by journalists as experts for stories relating to the beauty industry.
71
Baliage auburn color technique with ornamental accent creating sophisticated yet mysterious look. 72
May you find and pursue
YOUR
PASSION
73
WHY T H E HAI R DE SIGN SCH OOL?
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2014
r
5-Time Winne
For 5 consecutive years, Empire Education Group and its schools have been recognized by Modern Salon Media for Excellence in Education. The annual awards are handed out each year to cosmetology schools going above and beyond expectations to provide quality education. In 2014 Empire Education Group and its schools were honored in the categories of Facilities, Placement and Community Involvement. EEG and its schools have also won awards in the categories of School Culture, Advanced Education, Technology and Marketing. Modern Salon Media is the publisher of Modern Salon Magazine, one of the top publications in the beauty industry. Cosmetology schools across the country vie for these awards, handed out at the American Association of Cosmetology Schools annual convention.
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Large, perimeter 3-strand braid creating a formal yet modern event style. 76
You are in a
GREAT
PROFESSION... believe that you can achieve your dreams and goals and work hard to make sure that you do. Nick Arrojo
TV personality and industry icon, owner of Arrojo Studio in Soho, and 2-time Platform Artist of the Year
Nick Arrojo appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking”.
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WH A T ’S R I G H T FOR YO U?
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WE HELP YOU decide what’s right for you At The Hair Design School, we work individually with each student to make all the important decisions:
BE INFORMED
We want you to have all the information you need to make the decision that’s right for you. For more information about the income potential of graduates in each program as well as our graduation rates, the median debt of students who completed the program, and other information, please visit our website at: www.hairdesignschool.edu/consumer-info
CHOOSE A START DATE
We’ll help you determine the best time to start classes— based on your personal circumstances.
CHOOSE A SCHEDULE
We offer full and part-time schedules at many campuses, so you can balance your education and your life.
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SUCCESS is yours to define
PHOTO STYLED BY
STUDENTS JESSICA BRAY 80
Layered bob with under cut weight line using panels of color to create interest. 81
WH A T ’S R I G H T FOR YO U?
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WE WORK
TOGETHER to make your education affordable No two students have exactly the same financial circumstances, so we: Walk you through the steps to complete the financial assistance* application process. Give you access to our Financial Planning website: http://financial.empire.edu Create an individualized financial plan based on your application and eligibility. Encourage you to research and apply for scholarships and other outside funding.
*Financial assistance available to those who qualify. 83
Classic caesar combination brush cut, styled with firm molding paste and/or gel.
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Get ready to step into the
SPOTLIGHT
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HO W DO Y O U GET ST A R TE D?
IA SYLV
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du a a r // G D L FIE WIN
te
Sylvia is a graduate from an Empire Education Group School and a stylist at a salon & day spa. Her next step is to work as a commercial stylist on fashion shoots and tv spots.
Thanks to my education, I am able to share my passion, travel the world, and inspire guests and stylists to live their dreams!
PATRICK BIRMINGHAM Graduate
Your
DREAM CAREER
is within reach If cosmetology is the career for you and The Hair Design School is the place to get you there, you’ve already made the most important decisions. Your next steps are: Enroll in the program, schedule and start date of your choice.
Complete your financial planning process.
Attend orientation where you’ll meet fellow students and educators—bring your family and friends.
Start school—expand your knowledge and skills.
Successfully graduate.
Earn your cosmetology license.
Start your career and celebrate your success!
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CREATE the future you envision
Natural hairstyling using flexible rods and back-combing. PHOTO COURTESY OF THE HAIR DESIGN SCHOOL PARTNER GOLDWELL INTERNATIONAL 1. Economic Snapshot of the Salon and Spa Industry, Professional Beauty Association, August 2013. 2. Bureau of Labor Statistics, Occupational Employment and Wages, May 2012, http://www.bls.gov/oes/current/oes395012.htm 3. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Barbers, Hairdressers, and Cosmetologists, on the Internet at http://www.bls.gov/ooh/personal-care-and-service/barbershairdressers-and-cosmetologists.htm (visited April 30, 2012) 4. Professional Beauty Association, Economic Snapshot of the Salon & Spa Industry, June 2011 5. USA Today, Hadley Malcolm, Salons See Uptick in Business as Economy Improves, March 2012 http://www.usatoday.com/money/industries/retail/ story/2012-03-20/beauty-salon-sales/53674612/1 http://money.usnews.com/money/careers/articles/2008/12/11/the-30-best-careers-for-2009.html 6. A National Profile of the Salon Industry, page 21, May 2014, Professional Beauty Association 7. Survey done by CareerCast.com for the website’s Jobs Rated report, 2015
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800.966.0313 | www.hairdesignschool.edu
Cover photo: Hair set with large barrel iron, and fingercombed to create loose, natural looking waves