First Edition
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why cosmetology?
why empire? what’s best for you? how do you get started?
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Photo courtesy of Goldwell International
Love what you do!
TM
If you’re considering a career in cosmetology, you may be thinking about: # How much fun your dream job can be # How much success you can achieve # How many options could be available to you # How you’ll be in demand– even when times are tough We are here to help you paint the picture of your future. A future that starts with an education from Empire:
# One of the largest Cosmetology School networks in North America # Combines 70 years of experience with state-of-the-art technology # Trains about 20,000 students annually # 88 locations and growing # Accredited
by the National Accrediting Commission of Cosmetology Arts and Sciences At Empire, everything we do is dedicated to helping our students reach their dreams by living up to our core purpose:
“To Create Opportunities For People To Improve Their Lives” In fact, we have Career Planning Specialists available at each campus who will provide you with even more valuable insights and guidance when it comes to your future career.
Welcome to Empire, the doorway to your future!
*Our Chenoweth, KY, school is accredited by the Council on Occupational Education (COE)
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What’s The perfect combination? The job you want and the security you need. In cosmetology, the demand for talent exceeds the supply– even in tough economic times. Job openings often go unfilled because there aren’t enough well-trained professionals.
# Over 550,000 salons and spas in the U.S. # Over 50% of salons have job openings # One of the top 10 Hospitality Careers # More cosmetology professionals than lawyers # More than 1.6 million professionals # A $56 billion industry
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Why Cos me t ol og y ?
Combo perfect
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Cosmetology Professionals are the
5th largest self-employed group Combination brush cut and audacĂŠ cut with makeup featuring halo-effect eye shadowing technique
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It’s easier to
choose your path when you’re in demand.
Every Empire student has a unique story and career goals. But they all have one thing in common: they all chose cosmetology. Here are just a few reasons why: # Get a career faster with career security # High demand; even in tough economy # 6th largest growth field
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# Nearly half of salon employees choose a flexible part-time schedule so they can balance other priorities
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# Employees work an average of 26.8 hours per week 1
Leah Perlman Empire Beauty School 2008 Graduate
Why Cos me t ol og y ?
“The program helped me achieve so much. I had job offers before I even graduated from Empire.”
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cosmetologists can step into virtually
any area of the beauty business
because of the constant demand to serve the fashion-conscious 2 Adaptation of the disrupted bob with ribbons of color highlighting technique using foils
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Photo courtesy of Goldwell International
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Laura Umpierrez works on celebrities on Fifth Avenue. She says, “Empire gives you the option to do anything.” Empire Beauty School 2008 Graduate
Jade McMullen is 23 years old, has been “out of school for 2 years now,” owns her own salon, is training to be a platform artist, and just built a new house. Empire Beauty School 2006 Graduate
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Alyssa Zobian is now an Artistic Director for SuperCuts, training other stylists. She says, “My education at Empire has allowed me to live my life the way that makes me happy.” Empire Beauty School 2006 Graduate
Your options are amazing!
No wonder cosmetology is one of the top 10 hospitality careers. You can work full time or part time. Enjoy a career with so much potential... and so many options. # Hair Stylist # Platform Artist # Cosmetology School Educator # Salon/Spa Manager or Owner # Celebrity Stylist # Makeup Artist # Esthetician # Hair Color Specialist # Photo & Movie Stylist
# Wedding Stylist # Image Consultant # Website Contributor # Beauty Magazine Contributor # Beauty Care Product Distributor
Why Cos me t ol og y ?
# Nail Artist/Manicurist
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“In a recent British job
satisfaction
survey,
hairstylist ranked No. 1.” Marty Nemko • U.S. News & World Report • December 11, 2008
Long page bob with inspiration from the windblown bob, with butterscotching color technique using foils. Hair design is an adaptation of the circular braid, 3-strand one-sided pickup
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Photo courtesy of Goldwell International
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Make A Great Living
while doing what you enjoy! # Average income for a typical cosmetologist: $30,000-48,000
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# Salon owners’ average income: $75,000-$100,000
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# Stylists earn tips which really add up
# 33% of Hairdressers, Hairstylists & Cosmetologists are self-employed 1
# Cosmetologists work with about 35 guests weekly, taking satisfaction in making them look and feel great 4
# The salon industry continues
“Empire Education Group and Andis have a great educational partnership. Empire students are enthusiastic, Empire educators are knowledgeable, and the entire Empire team is supportive. At Empire, everyone wins!”
Why Cos me t ol og y ?
to be home to a diverse workforce
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Ivan Zoot Andis Company Director of Education and Training 17
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Your options expand when you’re licensed to provide
a broad range of services
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Combination of the renegade and the L-Cut techniques with ribbons of color highlighting with added pigment stain
Photo courtesy of Goldwell International
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“Empire helped me with my self confidence... this career is what I make it to be. Every morning when I get out of bed, I cannot wait to go to work.� Kim Ernst Empire Beauty School 2004 Graduate 20
At Empire, you’ll have fun w h i l e you learn. We make learning more interactive, fun, involving, and real. You get to see educators, exciting classroom technology and other future professionals in action. You’ll learn and practice every skill you need, build confidence and master techniques to make every client happy. Your career in the beauty field begins your very first day at Empire.
Soon you can be rewarded for doing what you love.
fun have
W hy E mp ire ?
And we’ve made the program very affordable… plus you can complete it in about a year.
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At Empi r e
our edge is your edge
Adaptation of the savage cut with traditional highlighting technique and makeup featuring eye-rimming
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The Keys to our success could be the keys to yours. # Certified Learning in Cosmetology is available only at Empire schools. Every component works together—your mannequins, textbooks, special tools and curriculum—to give you the very best education to prepare you for a successful career.
# With interactive white board technology and digital textbooks, you learn by seeing and doing.
# Future Professionals Expo—featuring top platform artists and stylists… the latest tools and products… interviews with employers… competition for great prizes.
# Our partnership with Regis Corporation—
# At Empire, it’s not just an education... it’s an experience.
We think you’ll embrace our comfortable and enriching culture.
success
W hy E mp ire ?
with more than 12,000 salons—provides a vast network of employment opportunities.
keys to our
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Valuable Affiliations
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Adaptation of the page boy bob and the windblown bob with color featuring surface hand-painting technique
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AT EMPIRE WE BELIEVE practice makes perfect. # Student-centered educators and staff # Real-world training and student salons # Career opportunities with leading salon organizations
# Learn to attract and keep loyal clients
W hy E mp ire ?
“I got my first job within days of leaving Empire.� Richard DiGianni Empire Beauty School 1997 Graduate
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“The teachers and education that Empire provides are second-to-none. The students I employ have a greater knowledge of the technical and people skills necessary to succeed.� Sarah Guerrero Manager, Ulta Salon
Inspiration from a savage base with additional hair design texture utilizing various styling tools with surface hand-painting color, and eyebrow arching and sculpting techniques
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The Empire Approach You arrive in a classroom designed specifically for future cosmetology professionals. You learn all about fundamental haircuts, color, design, and proper technique. You apply your skills to your mannequins, practicing daily—under the guidance and helpful hand of your educator.
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Certified Learning in Cosmetology is available only at Empire Beauty Schools. At Empire, we know that students learn most by seeing, doing and having fun.
# CLiC is based on the idea that you learn best when you grasp concepts and techniques, and then apply them immediately to gain hands-on mastery
# You also learn more when education is fun, interactive and visually stimulating
# CLiC was designed for the student who loves to be artistic and creative
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“As a forward-thinking leader in cosmetology education, Empire has been a great resource for Diego’s Salon. Many of our leading stylists today are graduates of Empire...” Nestor Real Diego’s Salon
Adaptation of the windblown bob with full non-oxidative haircolor and additional highlighting
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Photo courtesy of Goldwell International
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Empire produces
successful salon professionals ready to perform from day one on the job. The ultimate goal of CLiC isn’t merely to pass your state boards and become licensed. It’s to empower you to pursue the career of your dreams with:
Success Dynamics Your success will depend on your ability to communicate and connect with your clients, develop positive and lasting relationships and sell yourself and your products and services. Through Success Dynamics, you will learn to generate business, retain clients and increase your income potential. You will feel confident in your ability to find employment after graduation because you’ll already have developed a resume, built a portfolio and practiced interviewing skills as part of your Empire education!
CLiC Certification
Educator Training Your instructors are trained by our Education Team, which is responsible for the quality of your education. All instructors become CLiC Certified Educators as part of Empire’s Educator Training.
W hy E mp ire ?
You can actually tailor your credentials to appeal to future employers based on topics you find most interesting and excel in. With CLiC, you can gain certification in any subject you choose. CLiC Certification will impress employers and strengthen your resume.
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W e
h a v e
r e d e f i n e d
the word “textbook� Adaptation of the career bob featuring forward lines and a box bob with zonal haircoloring
Photo courtesy of Goldwell International
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Our Textbooks
make the world of
cosmetolog y come to life. Unlike many textbooks—which are long on text and short on real-world relevance—Empire’s textbooks are based on how you, and our typical students, like to learn. They are: # Visually stimulating and
interesting # Engaging and involving # True works of art Each text progresses from simple to intermediate to complex skills. Each enables you to build the confidence to apply what you’ve learned to your clients.
The Empire Approach Every subject becomes easier to understand with visual, real-world examples. You’ll easily relate every concept and technique to real-life experiences. Everything you learn is formatted so you can think about it in the context of an actual salon environment.
W hy E mp ire ?
As you master each level, you can move ahead quickly, developing exceptional skill in the areas you enjoy the most.
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“Cosmetology is an industry to be most proud of– great wages, fulfillment, and the opportunity to make lifelong friends, all in an exciting, creative atmosphere. I have moved around the country and have never had to search for work. Opportunities for salon and beauty professionals have never been better!” Geno Stampora Consultant and Motivational Speaker
Adaptation of the brush cut with added texture and non-oxidative color with foiled highlights and lowlights Photo courtesy of Goldwell International
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Part of your success
will lie in your ability to embrace diversity;
in age, ethnicity and hair types.
Our mannequins are so realistic that you may hear your educators refer to them as your first clients. And our students say that realistic eyelashes and high-fashion makeup make our mannequins the perfect models for their most creative work.
W hy E mp ire ?
To simulate the rich variety of clients, we give you five different mannequins.
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Learn and practice with the
tools of your trade 46
A d d e d
t e x t u r e
w i t h
l a r g e
s t y l i n g
t o o l s
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You’ll use the same
tools in the classroom as y o u d o i n y o u r c a r e e r. You receive your complete Empire Student Kit your first day of school. Your tools are progressive in the industry including:
# Brushes and irons with thermal ionic and ceramic technologies
# Air formers # Scissors that stay sharp
throughout your education and into your career
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C a r e e r- R e a d y m e a n s b e i n g p r e p a r e d t o p l e a s e
every client in your salon Long-layer look originating from the savage cut with additional face-framing zonal color
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Your Educator
will be there to guide y o u e v e r y step of the way. You’ll always be involved in one of three classroom activities.
1. Learning from the educator 2. Watching a demonstration 3. Practicing the technique yourself
You’ll use real professional products in the classroom: # They include the top five Stylist Choice Awards, products voted on and used by professionals
# Products clients will want to use every day—enhancing their good looks and your income
W hy E mp ire ?
# A mix of products—because different hair types react better to the right products
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“As an educator, teaching in and out of schools nationwide, I have found Empire to be the best: at the top of education, forward-thinking and professional. Empire graduates do get the best education... within the industry.” Dennis Bernard Founder/CEO, Dennis Bernard, Inc. “power tools for haircolor”
Page bob in the back with very little texture, bangs featuring an adaptation of the disrupted bob with zonal highlighting technique
Photo courtesy of Goldwell International
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The Empire Approach Your Educators are trained to bring your classroom experience to life through our interactive technologies that have been seamlessly woven into every curriculum of your pre-salon education. You will not just see concepts, you will see them come to life! This is an industry where interaction—with clients and colleagues—is the key to your success! At Empire, your interaction is constant, stimulating and unparalleled.
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E M P I RE I NVES T S I N the l a t e s t t e ch n o l o g y t o deliver you the o p t i m u m e d u c a t i o n a l experience Empire uses sophisticated classroom technology: interactive white boards, 3-D digital textbooks, and integrated videos. Every Empire educator is trained to:
# Animate concepts in your textbook # Draw on a textbook page to illustrate important points # Save images and email them to students # Integrate videos into your classroom education
classroom
technology
W hy E mp ire ?
Empire invests in state-of-the-art educational technology because we know that it helps our students learn faster and retain more information.
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At Empire, we prepare you for virtually
EVERYTHING you’ll encounter in a real salon Non-oxidative color with zonal highlighting
Photo courtesy of Goldwell International
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The Empire Approach Here is just one example of how we prepare you for virtually any challenge you may encounter in your career: Our schools are fitted with different types of equipment and products found in a wide variety of salon environments. For example, you will learn to mix colors in both the English and Metric systems.
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YOU’LL LEARN
to build your own book of clients and what it takes to keep them coming back. Put your skills and confidence to work in our student salon and:
# Experience the rush and satisfaction of envisioning and executing your own creations # Build your own diversified book of guests # Get referrals to expand your business # Suggest and sell products that meet your guests’ needs # Practice cutting, styling, makeup application, manicuring, pedicuring, chemical application, and more # Work in a real salon environment
student
salon
W hy E mp ire ?
# See students performing roles around the salon
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EXPAND YOUR HORIZONS at our Future Professionals Expo Adaptation of the disrupted bob featuring highlights and lowlights
Photo courtesy of Goldwell International
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Competition is Preparation Empire Graduate Jimmy VanBoxel Jr., current member of the United Olympic Hair Styling Team, represented the Olympic team during the Chicago Hair Show and World Championships of Hairdressing, promoted his company, Uberzoot! Hair Co. and displayed his talents in a documentary about competitive hairstylists. He says: “The benefits of competitions are that you’re so well trained... that in a salon it’s easy.”
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STUDENTS ARE CORDIALLY INVITED
t o E m p i r e ’s F u t u r e P r o f e s s i o n a l s E x p o . At our annual expo, you can:
# Attend classes led by top platform artists and stylists and see demonstrations of the newest, hottest and most innovative products # Save with special student prices # Compete at our National Competition for valuable prizes with future professionals from all over the country # Interview with salons for practice or a possible offer W hy E mp ire ?
We host our annual Expo because we know what it means to our students and their future careers.
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Empire students benefit from
POWERFUL PARTNERSHIPS Combination of the windblown bob and page bob featuring highlights and a combination rimming and haloing eye shadow technique
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Photo courtesy of Goldwell International
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“It’s a tremendous industry. The more you are prepared, the more successful you are going to be. Empire offers you the best of opportunities. Empire’s curriculum and technology bring the classroom to life. And having a partnership with Regis is a great benefit– when you are looking for that job as a stylist, there’s an opportunity for you to go from Empire into one of the Regis divisions.” Gordon Nelson
International Creative Director and Executive Vice President Regis Corporation
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INDUSTRY partnerships
mpire has created a strategic Erelationship with the leading salon brand in the United States; Regis Corporation. Our alliance with Regis provides you with the brand power to pursue the career of your dreams with thousands of job opportunities nationwide in salons such as Regis Salons, MasterCuts, Supercuts, and Jean Louis David.
partners
W hy E mp ire ?
i n d u s t ry
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“Empire graduates are trained by dedicated professionals, using an innovative curriculum with the perfect blend of professional techniques and business building skills. Those skills aid them with employment in the cosmetology industry and high end salons like Enzo and Company.� Johnny Marchio Enzo and Company Boston
An adaptation of the knot and bow design with highlights and lowlights
Photo courtesy of Goldwell International
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EVERY STUDENT IS UNIQUE... a t Empire we celebra te your i n d i v i d u a l i t y. While we pursue a common mission, “to create opportunities for people to improve their lives,” we know that every student is unique and has personal:
# Career Goals # Dreams # Creative Expression So our job at Empire is to empower you to do what you want—in your way. We care about your education, your life, your success.
Empire’s Core Values
success p r e pa r e f o r
W hy E mp ire ?
Integrity Customer Dedication Co-worker/Team Focus Continuous Improvement Passionate Commitment
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“I have always used the graduate student resource of Empire (and its predecessor in New York). The curriculum changed with Empire and the emphasis has been put in the areas that really help salon owners to capitalize on good graduates. I’ve been in the salon business for 32 years, had multiple salons, at times over 200 employees—all I can say to Empire is ‘keep up the good work you are doing and keep sending talented graduates.’” Tony Fanelli Concept Elite Salon New York
Non-oxidative color with lowlights
Photo courtesy of Goldwell International
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Empire CEO Honored for Philanthropy Empire Education Group’s Chairman and CEO Franklin Schoeneman was honored for his contributions to KidsPeace®—the National Center for Kids Overcoming Crisis—at their annual Autumn Ball. Empire and the organization worked together to raise $225,000. Franklin Schoeneman and Empire also received the 2007 N.F. Cimaglia Award, the industry’s highest honor—presented by the American Association of Cosmetology Schools—for dedication to cosmetology education.
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EMPIRE CARES Empire is actively engaged in the battle against domestic abuse. There is often a strong personal connection between salon employees and their clients—so victims often feel comfortable talking about the abuse. Empire’s 88 cosmetology schools are involved in:
enhanced student training
public awareness and education
victim support
fundraising
public service announcements media outreach
...and more Empire launched a multi-platform campaign, “Empire Gives Back,” to support CUT IT OUT, a program that teaches salon professionals to recognize signs of domestic abuse and safely refer clients to those who can help.
# More than 11,000 students have been trained to identify signs of domestic abuse
# In the most recent campaign, for one day of beauty services performed by our students, 100% of profits were donated to local women’s shelters across the nation
W hy E mp ire ?
# Empire created National Day of Beauty for schools to participate in fundraising for local shelters where victims of abuse can go for help
# The students raised nearly $86,000 in all 77
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“Empire students are much better prepared for the industr y. We have great success with their graduates and continue to seek them out.� Jackie Maniaci Paul Kenneth Salon Boston
Combination of adaptations of the windblown bob and the savage with added highlights and lowlights
Photo courtesy of Goldwell International
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EMPIRE LOVES the color green.
Together with our students, Empire is dedicated to protecting the earth, our precious resources and our fragile environment. To reduce our carbon footprint, we are:
# Continuously improving our eco-practices—including recycling office equipment and 17.5 tons of paper in 2008 alone # Reducing energy usage by roughly one third # Using more environmentally friendly salon products— including Regis Designline PURE Results # Recycling hair for hairmats to soak up oil spills # Inspiring future salon professionals to be environmentally conscious Our new environmentally friendly concept school in Lauderhill, FL, is our “Green Model of the Future.” Winner of the Green Conscious Salon Certification,* it features:
We’re also making changes in existing schools to reduce use of precious natural resources.
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# 50% water reduction devices # 40% savings in natural gas # Low voltage halogen lighting and motion sensing light controls # Floors made of 100% recyclable material # Green paint products # Heat recovery ventilation system # Custom-built recycling centers
* From the Florida Association of Beauty Professionals
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OUR STUDENTS are INVOLVED IN THE CAUSE Combination adaptation of the disrupted bob and sliding wedge with ribbons of color applied to a non-oxidative base
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Photo courtesy of Goldwell International
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Empire ATTRACTS m e d i a
r e c o g n i t i o n.
Empire in the news:
# Empire students and school activities have been featured in news articles in The New York Times, The Arizona Republic, The Minneapolis Star, The Miami Herald, Fitness Magazine, Family Circle, and hundreds of blogs.
# Nail Pro Magazine featured Deborah Danik-Angeloni, first place winner of the Nail Art category at Empire’s National Competition.
# Empire’s charitable efforts were recognized on Fox,
A&E, BET Jazz, Food Network, HGTV, TLC, Hallmark Channel, TV Guide, and many more.
# American Salon Magazine produced a special insert
# Teen VOGUE featured Empire Graduate William Hall in an
article about hair styling tips just months after he graduated.
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featuring National Cosmetology Association’s adoption of CUT IT OUT. Empire was described as an industry leader for bringing the program into schools nationwide.
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May you find and pursue
YOUR PASSION
Adaptation of the windblown bob and the savage featuring non-oxidative color with highlights
Photo courtesy of Goldwell International
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WE HELP YOU d e c i d e w h a t ’s r i g h t f o r y o u At Empire, we work individually with each student to make all the important decisions:
# START DATE We’ll help you determine the best time to start classes—based on your personal circumstances.
# FLEXIBILITY We offer full and part-time schedules so students can balance beauty school with all other activities and responsibilities.
# AFFORDABILITY
What’s Right for You?
We do everything possible to make your education affordable, helping you apply for federal aid and scholarships.
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SUCCESS IS YOURS to define Combination of the disrupted bob and wedgette featuring double-processed color with highlights
Photo courtesy of Goldwell International
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WE CUSTOMIZE the applica tion process for you. No two students have exactly the same financial circumstances. So we:
# Highlight Empire’s new Financing Program. It’s funded through the U.S. Department of Education and designed so that funding never stands in the way of your education
# Explain the options available to you # Provide a workbook that helps you apply for federal student aid
# Walk you through each step in the financial assistance* application process
# Create an individualized financial plan based on your application and eligibility
*Financial assistance available to those who qualify.
financial
assistance
What’s Right for You?
# Encourage you to research and apply for scholarships
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Get ready to step into
THE SPOTLIGHT Long-layer look originating from the savage cut with additional face-framing zonal color
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YOUR DREAM CAREER is
within
your
r e a c h.
We make the process quick and easy. If cosmetology is the career for you and Empire is the place to start, you’ve already made the important decisions. We’ll help you take the few steps to making your dream come true:
# Enrollment is fast and hassle-free # We’ll help make your education very affordable—and comfortable within your budget # You’ll enjoy Orientation where you’ll meet fellow students and educators—bring your family and friends along with you Plan to be excited on your first day of school… the first day of the rest of your life!
How Do You get Started?
career dream
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Picture Yourself in your new career!
1. Bureau of Labor Statistics, U.S. Census Bureau; 2006/2007 figures 2. Guide to Your Career, Alan B. Bernstein and Nicholas R. Schaffzin, The Princeton Review, 2000, 4th edition 3. Job Demand in the Cosmetology Industry, 2007, National Accrediting Commission of Cosmetology Arts & Sciences, December, 2007 4. NACCAS Job Demand in the Cosmetology Industry, 2007 5. Occupational Outlook Handbook, 2008-2009 edition, Bureau of Labor Statistics, U.S. Department of Labor, December, 2007 6. Occupational Outlook Quarterly, United States Department of Labor, Fall 2007 7. Professional Beauty Association, National Profile of the Salon Industry, November 2008 8. Success Without College, Careers in Cosmetology, Mary I. Dennis, Baron Educational Services, Inc.
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