brand development.
Becky Murphy // Livvy Houghton // El Ashworth // Vanessa Williams
sustainability & environment.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
TRAVEL & HEALTH. Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
consumer research survey.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
6
cups of coffee are enough to upset sleep and make you wound-up and tired. -Royal college of physiatrists
3 4
It is believed that some out of regular caffeine users are actually addicted to the substance.
ginseng
-Health search funding
511
Every week across the UK we consume million cups of coffee -BBC news
Vitamin B12 boosts energy, concentration, memory and mood in people. Ginseng improves the mood and endurance, whilst also boosting brainpower.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
vitamin b12
TARGET CONSUMER. Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
WHO IS SHE?
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
MASS MARKET
Body Shop Lush
Aveda Clarins (Eau Dynamisante)
perceptual map.
French connection (Eau de Toilette)
CONSCIOUS OF HEALTH
NOT CONSCIOUS OF HEALTH
Vivace
Marc Jacobs (Daisy) Jo Malone Creed Chanel
Le Labo PREMIUM
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
BRAND IN ACTION
Brand onion.
Modern, Established Asthetic, Mid-market luxury, Distributed Nationally, Affordable.
BRAND PERSONALITY Lively, Desirable, Rerfreshing, Appealing, Energised, Sophisticated.
BRAND VALUES BRAND ESSENCE
Natural, Organic, Physical benefits, Recyclable.
Uplifting, Longlasting, Travel Friendly, Energisiing, Environmentally Friendly.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
SWOT analysis.
STRENGTHS
WEAKNESSES
-new fresh brand with unique concept -tonic provides physical effects unlike any other fragrance brand
-new brand so no experience or reputation -lack of industry knowledge
OPPORTUNITIES
THREATS
-gap in the market for our brand -people might be looking for something new and original -brand identifies the consumer well -can produce other related products to widen consumer base
-many well established fragrance brands to compete with -physical effects research could be expensive -competitors could launch similar products and overide us
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
place.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
Trends > Research > Consumer > Market > Big Idea > Creative Concept > Execution
sketches and design ideas. Trends > Research > Consumer > Market > Big Idea > Creative Concept > Execution
graphic’s outcome. Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
look & feel.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
idea 1.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
final idea.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
rescue your rhythm zone your zing
kick your caffeine Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
original images.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution
final prints.
Trends > Research > Big Idea > Consumer > Market > Creative Concept > Execution