Bravo | The Re:Invent Issue | 2020-2

Page 22

ACQUAINT A warm welcome that communicates care and safety

KNOW BEFORE YOU GO COVID-19 has meant lots of changes for everyone around the world. We’ve modified dining service for your safety and are asking you to help in a few ways, too!

In a world of constantly changing information, it’s now more important than ever to communicate with our guests clearly, set expectations, and let them know we’re here to help. We’re re :orienting guests to a café experience re:designed for safety. Our Cafebonappetit.com websites allow us to offer instant, customizable ways to communicate new café protocols. We’ve provided customizable collateral for in-café print and digital signage (where available) and across any client internal marketing channels to explain new safety precautions. And we’re sharing all the many inspiring stories of our teams’ community support and aboveand-beyond efforts. And we’re re:engaging — virtually — by offering dynamic digital events that captivate guests online, such as chefled demos, recipes for guests’ favorites, virtual trivia contests, and more.

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