Pulse SPA Magazine July 2016

I S PA CO N F E R E N C E & E X P O P R E V I E W I SS U E

JULY 2016

P U L S E . E X P E R I E N C E I S PA . C O M

SEPTEMBER 13 – 15, 2016 THE VENETIAN LAS VEGAS, NEVADA

2016 ISPA BOARD

FROM YOUR

OF DIRECTORS

CHAIRMAN

ELECTED OFFICERS CHAIRMAN Michael Tompkins Hutchinson Consulting VICE CHAIRMAN Todd Shaw La Quinta Resort & Club

Have you ever had a “light bulb” moment?

SECRETARY/TREASURER Laura Parsons ESPA International (US) Ltd. (Spa Division)

es, those moments when, after exhausting all possible solutions, one unorthodox idea suddenly comes to mind? The road to innovation often starts with a “light bulb” moment—a “crazy” idea, a seemingly “laughable” solution or a “silly” strategy. Those who have the heart of an innovator never allow critics and nonbelievers to cast their doubts or dampen the creative spirit.

This is why this year’s ISPA Conference & Expo theme—innovate—is timely and fitting.

After we explored new ideas last year, we must now embrace the challenge to act upon those ideas and innovate. But why has it become more imperative than ever for us in the spa industry to innovate? As spa leaders, it is no longer enough to thrive and compete, we need to make bold choices and take risks, even at the risk of failing. Brené Brown, one of this year’s General Session keynote speakers and this issue’s featured Conversations (page 30) expert, said it best: “Innovation requires failure and risk. We have to be willing to try new things, to take chances, to have bold ideas. When we’re too afraid to fail, we stop innovating.”

At the 2016 ISPA Conference & Expo, we inspire you to innovate by creating the right environment that nurtures the innovative spirit. We don’t only recognize industry innovators through our annual ISPA Innovate Award but also bring in a diverse group of experts and speakers who can help spark creative solutions for your spa and business. ISPA Conference also creates networking opportunities—from the ISPA Expo to the ISPA Foundation Live & Silent Auctions and many other highlight events—so you can connect and exchange ideas with peers,

IMMEDIATE PAST CHAIRMAN Ella Stimpson The Spa at Sea Island DIRECTORS Sharilyn Abbajay ISPA Foundation Vice Chairman Noel Asmar Noel Asmar Group, Inc. Blake Feeney Feeney & Co. Michael Harmsworth ESPA International (US) Ltd. Todd Hewitt Shangri-La International Kristine Huffman Huffman Hospitality Concepts Garrett Mersberger Kohler Co. Julie Oliff St. Regis Aspen Frank Pitsikalis ISPA Foundation Chairman Eric Stephenson Well World Group Dawn Tardif BodiScience Wellness Center & Spa Todd Walter Red Door Spas Lynne McNees International SPA Association

mentors and industry leaders.

I invite you to join us at this year’s ISPA Conference & Expo on Sept. 13-15 at The Venetian in Las Vegas, Nevada. As one community, let’s remain curious, challenge the old ways and share

MEDICAL ADVISOR Brent A. Bauer, MD Mayo Clinic

a “light bulb” moment. After all, we are ISPA. We are fearless. We innovate.

CHAIRMEN’S COUNCIL Past ISPA Chairmen who are current members: —MICHAEL TOMPKINS, CHAIRMAN

BREAKING ISPA NEWS! Don't miss an important ISPA Board announcement!

Click here to watch a video of Tompkins sharing the latest leadership news to the ISPA community.

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Gayle Brady • Brady Spa Consulting Jeff Kohl • Spa & Club Ideations Jean Kolb • Well By Choice John Korpi • Korpi & Korpi Kate Mearns • 5 Spa Consulting LLC Jim Root • Glen Ivy Hot Springs Jane Segerberg • Segerberg Spa Consulting, LLC Deborah Waldvogel • Sedona Resorts

THE MAGAZINE FOR THE SPA PROFESSIONAL

EXECUTIVE Lynne McNees • ISPA President EDITORIAL Mae Mañacap-Johnson • Editor DESIGN Marja Walker ADVERTISING AND SALES Tara Finn ADVERTISING COORDINATOR Ashley Roberts PRODUCTION MANAGER Chris Guzicki

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2016.

All rights reserved. No part of this publication may be reproduced without written consent of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325, Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114.

PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

EDITORIAL OFFICES International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504, USA Phone: 1.859.425.5062 1.888.651.ISPA (4772) • Fax: 1.859.226.4445 experienceispa.com

address, phone and email address. Only your name, title, company and location will be published in the magazine. The editor reserves the right to edit for clarity and content. By submitting the letter, you are giving ISPA publishing rights.

Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February, March/April, May, June, July, August, September, October, November and December

by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington, Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365 Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

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is the magazine for the spa professional. As the official publication of the International SPA Association, its mission is to serve as the preeminent resource of expert insights, trends, tools and research to help spa professionals create innovative solutions and make informed business decisions.

FOLLOW US ON TWITTER! @ISpaDoYou LIKE US ON FACEBOOK! International SPA Association

DO YOU HAVE WHAT IT TAKES TO SURVIVE THE ISPA CONFERENCE? ttending the ISPA Conference can sometimes feel like survival of the fittest. With so many highlight events to attend to and several industry leaders to connect with, three days of ISPA Conference can easily become taxing if you fail to plan ahead.

MARION PHOTOGRAPHY STUDIO

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1. Pack the networking essentials. Conference is a time to build your profes-

sional network and there’s no shortage of networking opportunities at the ISPA Conference & Expo. Whether sharing a cup of coffee during an Energy Break, enjoying the complimentary daily lunch or toasting a glass of wine during the Expo Opening, be sure to bring the essentials, including business cards to hand out to peers and business contacts.

2. Speak to speakers. Familiarize yourself with this year’s speakers and their topic

sessions to help you decide which sessions to attend. How to maximize your time with experts? Don’t simply walk out after an educational session is over; instead, spend time to speak with Professional Development Session speakers (In Their Words, page 32) and Ruth Stricker’s Wise Voices speaker Louis Fox (Ask the Expert, page 50). You’ll be amazed by how a friendly thank-you could open other doors of opportunities.

3. Prioritize and plot your path. Because you’ll likely be pulled from all direc-

tions, be strategic. Set up appointments and plot your experience ahead (Gears of Innovations, page 40). Make it top priority to hear inspiring stories and insights from top-caliber General Session speakers Simon Sinek and Brené Brown (Conversations, page 30).

4. Find time to disconnect. The only way for you to survive three days of nonstop

networking and educational sessions is to find time to recharge your energy. Set up a treatment appointment at the Relaxation Area or, if your idea of refueling your battery involves letting your hair down, join the Farewell Party at TAO Las Vegas and party like it’s the 80s!

Ultimately, when it comes to ISPA Conference, pace yourself. Remember: It’s a marathon, not a sprint.

—MAE MAÑACAP-JOHNSON, EDITOR @ISPAPULSEEDITOR

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DREAM. DISCOVER. DO.

“Ultimately, when it comes to ISPA Conference, pace yourself. Remember: it’s a marathon, not a sprint.”

JULY

V O LU M E 2 6 ISSUE 5

2016

GEARS OF

BY MAE MAÑACAPJOHNSON

INNOVATION 40 AT THE 2016 ISPA CONFERENCE & EXPO

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2016 ISPA Dedicated Award Recipient: Jean Kolb Leading Through Service

BY MAE MAÑACAP-JOHNSON

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F I R S T O F T H R E E - PA RT S E R I E S

In Their Words Get to Know the Expert Speakers

BY MAE MAÑACAP-JOHNSON

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VOICES

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ISPA Foundation Live & Silent Auction Donors

Helping Doctors “Teach Their Patients Well” B Y D A M O N C O R Y - WAT S O N

2016 ISPA Conference & Expo Sponsors Platinum, Gold and Silver Sponsors

pulse.experienceispa.com

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50

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IN EVERY ISSUE 2 6 14 16

From Your Chairman

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Ask the Expert: Louis Fox Free Range Studios Co-Founder and Filmmaker

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ISPA News and ISPA Calendar

Pulse Preview Pulse Points Member Profile: Williams Island Club & Spa Serving the Needs of Residential Spa Guests

BY ANDREW DEWSON

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Member News

BY TARA SALAH ELDIN AND BRIANA LEE

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SEE + BE SEEN

Success Stories: Gary Robie Founder and CEO, Ready Care Industies.

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Social Connections: Dr. Bryan K. Williams Owner, B.Williams Enterprise, LLC Washington, D.C.

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ISPA Snapshot Survey

End Notes

A Day in the Life: Lawrence Biscontini Spa Consultant and Mindful Movement Specialist

BY MAE MAÑACAP-JOHNSON

Conversations: Brené Brown 2016 ISPA Conference & Expo Keynote Speaker, Author and Research Professor

BY MAE MAÑACAP-JOHNSON

59 60

ISPA Foundation Product Spotlight

24 ABOUT THE COVER Innovate is the 2016 ISPA Conference & Expo theme.

Using "light bulb" as a metaphor to the spark of creative genius that often leads to innovation, the cover captures the spirit of creativity needed to light the way toward bigger ideas and better solutions.

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COVER PHOTOS © SHUTTERSTOCK

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2016 Yoga in American Studies Indicates Significant Increase of Yoga Practitioners ccording to the 2016 Yoga in America Study, yoga practitioners have increased to more than 36.7 million, significantly more compared to the estimated 20.4 million yoga practitioners in 2012.

Commissioned by Yoga Journal and Yoga Alliance, the study indicates that 72 percent of yoga practitioners are female, but there’s a growing interest among male and older demographics. In fact, 34 percent of surveyed respondents said they are likely to try yoga for the first time in the next 12 months.

From a business standpoint, there’s more positive news for spa and fitness centers. With the growth in numbers, yoga practitioners are not only more willing to spend on yoga classes, but are also spending on yoga apparel, equipment, and accessories.

In fact, total yoga-related spending rose to US$16 billion, up from US$10 billion over the past four years.

Additional key data from the study include: l Practitioners are significantly more involved in many other forms of exercise, such as running, cycling and weightlifting, than nonpractitioners.

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The 30- to 49-year-olds make up 43 percent of the practicing public, followed by those ages 50 and above (38 percent) and 18- to 29-year-olds (19 percent).

74 percent of American practitioners have been doing yoga for five or fewer years.

The top five reasons for starting yoga are: flexibility (61 percent), stress relief (56 percent), general fitness (49 percent), improve overall health (49 percent), and physical fitness (44 percent).

86 percent of practitioners self-report having a strong sense of mental clarity, 73 percent report being physically strong, and 79 percent give back to their communities.

Respondents surveyed agree that warm and friendly demeanor, clarity, and knowledge of yoga poses are characteristics that make for a great yoga teacher.

Two yoga practitioners in every one current teacher is interested of becoming a yoga teacher.

Half of yoga teachers have been teaching for more than six years. n

MEMBER PROFILE

WILLIAMS ISLAND CLUB & SPA

Serving the Needs of Residential Spa Guests

BY ANDREW DEWSON

Williams Island Club & Spa residents are spoiled with amenity-rich lifestyle, including a 27,000-square-foot spa and fitness center.

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s a private luxury residential community, Williams Island Club & Spa is focused on serving the needs of its exclusive residents. From a business standpoint, it is an advantage to have such a targeted market, as it allows the spa to intimately know its guests and provide them the upscale yet home-like comforts each time residents visit the spa.

Located in Aventura, Florida, Williams Island was built in 1984 on an 84-acre land. It became a construction project that lasted the best part of 30 years, finally ending as the last home was completed in 2013. Today, there are a total of 2,000 homes within the luxury residential community. “Our resident population has tripled with our current demographics consisting of the younger population focused on healthy living and fitness,” says Director of Spa Cheryl Patella.

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“Our resident population has tripled with our current demographics consisting of the younger population focused on healthy living and fitness.”

— CHERYL PATELLA, DIRECTOR OF SPA

Williams Island, where the residential community is located, is also known as "Florida Riviera" for its upscale developments and highprofile residents.

work to educate residents that membership has more than enough benefits to justify the expense of joining.

Patella says its amenities are hard to match even in an area that has seen huge development. “So many condominium and private communities have been built here but none with the amenities we offer,” she says.

Overcoming Challenges

The “Florida Riviera” Not only is Williams Island one of the most luxurious developments in the area, it has also been home to a handful of high-profile residents, including celebrities like Sofia Loren and Eartha Kitt, musical artist Missy Elliot and athletes Sammy Sosa and Jimmy Johnson.

The “Florida Riviera,” as it became known, has maintained its reputation for the highest quality amenities and services for its residents. Here, residents are spoiled to an amenity-rich lifestyle that includes an all-new US$5 million, five-star

and 27,000-square-foot spa and fitness center. Aside from the spa, the community also has a Grand Slaminspired tennis center with 16 tennis courts, an inviting cafe, a magnificent marina, and a refurbished Island Club— the center of Williams Island’s social life.

In the earlier years, spa membership did not come automatically with one’s residence, but this was later changed so that spa access has now become part of the package when new residents purchase a property within the community. The club has always had to

The fact that so much of the surrounding area has been developed created a new challenge for Williams Island in 2013 when the club decided to renovate the spa, which was originally completed in 1985. “It had always been very popular with residents,” says Patella, “and often the problem was not finding people to use it but finding enough space within the spa to accommodate the demand.”

Having a fixed building size meant there was a limit to how the new spa facilities could be incorporated into the existing structure at Williams Island.

The resulting new design and treatment options have been a great success, with members as excited by the new facilities as staff. “It has been an outstanding success,” says Patella, “well-received by residents and members while giving us a new focus on quality of life, longevity and health. The new facilities and treatments perfectly fit into our new spa theme: ‘Love Life, Live Healthy.’”

Wellness Programs That theme is perfectly reflected in the treatments offered at Williams Island.

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MEMBER PROFILE

Left: The spa's interior is modern and sleek. Top: The fitness center is equipped with the latest fitness equipment.

Their wellness program offers over 70 weekly classes including High Intensity Interval Training (HIIT), Breathing, Pilates, Yoga, Spinning and Restorative Aqua. Their residents’ favorite beauty treatments include the Williams Island Signature Facial, Signature Massage and HydraFacial MD. Given that a significant majority of members are also residents, the spa has found that lifestyle guidance and classes are also very popular.

“Classes on common medical issues, weight control and probiotic cooking are very popular with residents who want to alter their everyday lifestyle and habits toward better health, not just during the time when they are in the spa,” says Patella.

To keep up with the latest health and spa trends, the spa makes it a point to regularly update its menu. “We are in

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the process of updating our menu as new services, such as HydraFacial MD has been added. The spa industry is constantly growing and we strive to provide the best of those services for our members,” she says.

In addition, Patella also looks into the manner in which information about treatment updates is delivered to its members. “We are moving toward an electronic menu with a basic general brochure. This would allow for brief video presentations of programs and services, with current information to better describe the benefits to our residents,” she says.

Unique Marketing Being part of a residential community also means that the spa has to market itself a little differently. “We do not

want to inundate our residents with marketing collateral,” says Patella, “but we use our own television station to promote events that are planned on a monthly basis.”

Knowing its place within a diverse residential community has allowed the spa to get a better understanding of what its members want, such as themed nights catered by its Food and Beverage department and a thriving Cultural Arts and Entertainment Committee. “Our client base consists of resident members, with a small outside membership of 150 members. Our residents come from all over the world: Mexico, Eastern Europe, North America, Asia, Africa, England, and more,” Patella says.

From the groundbreaking in 1984, Williams Island Club & Spa has maintained, developed and refined its primary commitment to residents. Its marina and tennis facilities are commonplace in Florida residential communities.

What is less common are the club’s commitment to everyday health like dog walking, children’s playgrounds and healthy dining.

“Our members expect the highest level of service and hospitality— and we work hard to maintain this.”

Finding the Right People Ultimately, the spa’s success is not merely due to its resort-like amenities, but also because of having the right people, including resource partners that work with the spa’s success in mind.

“Vendors that we choose to work with need to partner with us by being involved in our events and showing a genuine concern for meeting our members’ needs. It is only through a successful partnership that we can promote products and services, and there are many creative ways to accomplish this,” she says.

Patella also says having the right team member is equally important. “We currently recruit through our website, and at Johnson and Wales and Florida International Universities’ Hospitality Schools,” she says. “Our training begins with Human Resources providing a warm welcome to all applicants, followed by an orientation. Each applicant has a two-week on-the-job training following Forbes Five Star training guidelines. Our members expect the highest level of service and hospitality—and we work hard to maintain this.” n

ABOUT THE SPA Spa Square footage: 27,000 square feet Treatment rooms: 2 facial rooms, 2 massage rooms, one treatment junior suite and one couples’ treatment suite Number of spa staff: 25 full-time and 12 part-time, plus 70 trainers and therapists Guest ratio percentage (female vs. male): 60 vs. 40 Signature treatment: Williams Island Signature Massage and Signature Facial Product lines used: Skinceutical, Eminence Organic Skin Care, Pure Fiji, Thalgo, HydraFacial MD Contact: Williams Island Club & Spa 5300 Island Boulevard Aventura, Florida 33160 Phone: 1.305.935.5555 Email: info@williamsislandclub.com Website: williamsislandclub.com

MEMBER NEWS B Y TA R A S A L A H E L D I N A N D B R I A N A L E E

THE SPA SHIFT Announcements marking spa industry players on the move. ●

Holly Edgin has been appointed Spa Director at Hotel del Coronado in Coronado, California.

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Ginger McLean joins The Bell Tower Salon and Spa in Wyomissing, Pennsylvania.

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Naturopathica has named Barry McCaffrey as Senior Vice President of Spa Sales.

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Kayleigh Pascual has been appointed Assistant Spa Director at Serenity By The Sea Spa - The Spa at the Hilton Sandestin Beach in South Walton, Florida.

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Rancho Las Palmas Resort & Spa Las Palmas in Rancho Mirage, California has appointed Mark Piatkowski as General Manager.

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Glen Ivy Hot Springs CEO and President Jim Root will step down from operational duties to assume a new role as advisor to the board of directors.

Root served as CEO and president at Glen Ivy for eight years. Clive McNish will assume responsibilities for the operation and development of Glen Ivy Hot Springs which GOCO Hospitality, the company that acquired the historic California hot springs, plans to turn into a GOCO Retreat.

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Holly Elgin

Ginger McLean

Barry McCaffrey

Kayleigh Pascual

Mark Piatkowski

Ingo Schweder & Jim Root

NEW ON THE MENU 1. Skaná Spa at Turning Stone Resort Casino in Verona, New York has announced the addition of the Himalayan Salt Stone Massage from Saltability to their service menu. With the new massage offering, Skaná will continue to offer hot stone massage but with added health benefits through the use of Saltability’s Himalayan salt stones instead of traditional basalt stones.

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2. Hotel del Coronado in Coronado, California has launched an innovative new spa menu which includes microderm and oxygen facials, Wellness Journeys for couples, and special offerings for families such as the “Mom & Me” side-by-side pampering.

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3. Hyatt Regency Waikiki Beach Resort and Spa launched two new aromatherapy treatments at the Na Ho’ola Spa. The Nanea-Aroma Stone Tranquility and Malie-Sweet Serenity treatments use the Hawaiian techniques to sooth dry skin. The aromatherapy specials will be offered through August.

4. Spa Gregorie’s in Newport Beach, California is offering a full lineup of tropical-inspired treatments including a papaya-pineapple scrub, kukui coconut milk bath, detox seaweed treatment and more.

BRILLIANT IDEA For its science-based sustainability initiatives, Jurlique won its first-ever Cosmetic Executive Women (CEW) Eco Beauty Award. CEW’s more than 6,000 members selected 212 finalists from more than 800 entries. Jurlique’s 30-year expertise ensures a “seed to skin” process, wherein every step—from growing and extracting potent ingredients at their Adelaide Hills farm to crafting product formulations at their factory in South Australia—meets the brand’s sustainable model.

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GIVING BACK Éminence Organic Skin Care, Vancouver, British Columbia, Canada has announced a company milestone as they reach a total of five million trees planted through their Forests for the Future initiative.

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MEMBER UPDATES 1. Activewear brand Mind in Motion is expanding its presence in the resort and spa markets. The collection of clothing and accessories is made from eco-friendly bamboo and supima cotton and is designed to inspire people toward selfimprovement.

2. To celebrate the 28th Annual Vail International Dance Festival, Spa at Sonnenalp is offering a lodging package that includes a spacious suite, gas log fireplace and price-reduced spa services.

The festival celebrates the 10th anniversary of its artistic director, former New York City Ballet star Damian Woetzel.

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3. The Four Seasons Resort Hualalai in Kona, Hawaii has announced a series of wellness retreats with health and fitness experts. Retreats include the Hawaii Island Boot Camp with Zack Schares, Intense Yoga Immersion Retreat with Sean Phelps, and Total Wellness Made Sexy with Fern Langham and Nikki Sharp.

4. Fitness On Demand has exclusively partnered with Beachbody to release eight new P90x and Insanity workouts produced specifically for virtual fitness. All classes are 30 minutes in length and target specific areas.

5. The Osthoff Resort in Elkhart Lake, Wisconsin has introduced their Summer Pleasures program which provides children from four to 10 years of age the opportunity to explore new adventures, such as cooking, treasure hunting and fishing.

Families also have an array of activities to enjoy together, including lake cruises and bonfires complete with s’mores.

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6. Omni Barton Creek Resort & Spa in Austin, Texas has revealed the lineup for its fourth annual summer music series, Barton Creek LIVE presented by Jim Beam. Kicking off with Lee Ann Womack, the lineup also includes Deana Carter, Larry Gatlin & The Gatlin Brothers, Radney Foster and Mark Chesnutt. The performance is open to resort guests and 5 country club members only.

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SKINCARE SCIENCE WITH A SOUL Embrace a new way to take care of your clients’ beauty – inside and out. Through our integrated approach to skincare based on advanced products, expert treatments and a sustainable lifestyle, you can visibly improve your clients’ skin, bodies and minds. With our ongoing multidisciplinary training, you can further develop your expertise and enjoy a healthy, profitable growth.

FREE FROM SILICONES, PARABENS, MINERAL OILS, ARTIFICIAL COLORS, ANIMAL DERIVATIVES.

Join us at ISPA 2016, Booth 417 and explore how we can grow your business through our partnership programs.

Commit to excellence.

Become our partner: 212-924-2454

WWW.COMFORTZONE.IT

SEE + BE SEEN RUNNING FOR MASSAGE RESEARCH. Nicole Bucar, associate product manager of TheraBand—a sister brand of BioFreeze, Bon Vital’ and Thera-Pearl—participated at the 2016 Boston Marathon. Bucar ran as part of The Massage Therapy Foundation’s Running for Research Team (TEAM MTF), whose mission is to bring awareness to the benefits of massage and the need for more massage research funding.

GLOBAL WELLNESS DAY. The ISPA community celebrated Global Wellness Day (GWD). 1. Island Spa Catalina—located in Avalon, California—joined the GWD celebration. 2. Kerstin Florian International partnered with Montage Resort & Spa in Laguna Beach, California and dedicated the event to remember the late Charlene Florian. 3. ISPA Media Event sponsors showed support to GWD. 4. Yelo Spa in New York joined in celebrating GWD. 5 5. Sandals Red Lane Spa in the Carribbean celebrated GWD as one community.

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GIVE THANKS AND CELEBRATE. To help

World Figure Skating Championships held in Boston, Massachusetts. More than 170 figure skaters competed to become the next world champions.

inspire gratitude, TallGrass Aveda Spa and Salon in Evergreen, Colorado encourages guests to celebrate life.

With its message “celebrate life in some way big or small every day,” TallGrass is taking the celebration theme a step further by encouraging guests to think about celebrating the everyday events.

Photo courtesy of Jay Adeff/U.S. Figure Skating.

SKATING ON ICE. Guinot was a proud sponsor of the 2016

WANT TO BE SEEN IN PULSE? Send your post-event news and photos to ispa@ispastaff.com and find yourself on the pages of a future issue of Pulse magazine.

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CONNECTING WITH ISPA MEMBERS. ISPA Chairman Michael Tompkins was out and about, personally visiting ISPA members. Clockwise: Tompkins at The Carneros Inn in Napa California (with Spa Director Clint Wall); Nemacolin Woodlands Resort & Spa in Farmington, Pennsylvania (with Ben Campsey and La Rissa DeWitt); Cavallo Point in Sausalito, California (with Spa Director Jenny Helling and team); Spa Shiki in Lake Ozark, Missouri (with Ann Brown and the spa team) and Technogym Wellness Village in Cesena, Italy.

JEAN KOLB

LEADING THROUGH SERVICE

y all definitions, Jean Kolb is a service leader. She has spent all her professional life with a mission to serve the needs of spa guests while 2016 I SPA guiding and mentoring young spa professionals to become future DEDIC CONTR ATED industry leaders. Apart from leaving her role as director of wellness business IBU AWAR TOR at Kohler Co. before she retired last year, Kolb has also served for several RECIPI D ENT years on the ISPA Board. Part of her legacy is her leadership as ISPA chairman, leading a stronger ISPA community in the face of an economic downturn. Yet with all her contributions to the spa industry, Kolb has more to give. “When it comes to my biggest accomplishment, I choose to think I haven’t achieved it yet. There’s so much more we all can do,” she says.

To get a glimpse of this year’s ISPA Dedicated Contributor Award recipient’s journey in the spa industry, here’s a timeline that reflects a few of her career highlights.

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Childhood age when Kolb first discovered her love of spa and fitness.

“I was 10 years old when my mom took me to an aerobics class. Not long, this gangly and awkward little girl became coordinated and confident,” she says, recalling the moment when she first learned the benefits of spa, fitness and health.

The year when Kolb was first introduced to ISPA and started working at the Kohler health club called Sports Core.

“We had four treatment rooms that were converted from old closets. I knew we could do better. A professional speaker, Mikki Williams, who I knew from the health club industry suggested I attend the ISPA Conference & Expo. I thought: ‘What can it hurt? I may learn a thing or two!’”

That same year, Kolb also met some of the spa industry’s pioneers, including Erica Miller, Frank van Putten and Jeff Kohl, who was then with PGA National Resort & Spa. To help her become more familiar about the spa industry, Kolb also toured day spas and met with Noelle DeCaprio, founder of Noelle Day Spa.

A highlight year for Kolb’s career at Kohler Spa. On December 18, 2000, Kohler Waters Spa opened in the tiny village of Kohler, Wisconsin. “It opened with high expectations and we were going to make sure we did not disappoint. The months leading up to it were just like pregnancy, and then the 72 hours before were pure labor pains,” Kolb recalls. “We not only had a beautiful and world-class facility, I felt very strongly about hiring world-class staff members who were going to lay a strong foundation for the future. It was a memorable time.”

Year when Kolb first served as ISPA Chairman.

Several years prior to serving as ISPA Chairman, Kolb had already served as an officer on the ISPA Board. “My good friend, Jim Root, just finished his chairmanship and the opportunity for me to throw my name in the hat was there. I felt a sense of duty and honor in even being considered for the role,” she says.

The timing couldn’t have been any more perfect. At that time, both of her sons were already in college and she also just finished her own college studies. “I knew I had more to contribute. What I didn’t know then was that the economy was going to tank. However, looking back, I still would have done it.

It was a time of great debate on many issues, but also strong (CONTINUED ON PAGE 28)

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JEAN KOLB (CONTINUED FROM PAGE 26)

resolve to keep the association healthy during these times.”

While she admits it is difficult to pick a memorable moment during her time of service on the ISPA Board because there were way too many, Kolb says the New Orleans board meeting, complete with a beignet powder sugar shower, was right up there!

Kolb’s most challenging year.

“The year 2009 was when the economy tanked. Six months earlier, we had just opened up the second of three Kohler Waters Spas. It was also when I was the chairman of ISPA. The ISPA Board had to make difficult decisions in order to keep the association strong and healthy through the turbulent times. With my personal life, it was the same year my father was diagnosed with cancer and passed away one month later to the day,” Kolb recalls.

But with optimism and faith, she embraced the challenges along with the lessons that life has to offer. “I learned that life is really about a natural ebb and flow. One has to realize the very lowest of times in order to appreciate the highs of life, whether personally or professionally. Perhaps that is one reason why I was drawn to the spa industry. So much of what we do is an ebb and flow on a daily basis—from our therapy treatments to interacting with guests, supporting our staff and dealing with

JOIN THE REST OF THE ISPA COMMUNITY as we honor Kolb for her work and contributions.

Tuesday, Sept. 13 9:30 – 11 am General Session 28

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Kolb enjoys a spa visit post-retirement with her husband, Dan.

Kolb's weakness: grandson Cameron.

slow Tuesdays or ‘crazy busy’ Saturdays.

Our industry is a reflection of life itself. I am very grateful for all of it.”

Kohler Waters Spas & Development Director Garrett Mersberger has joined the Kohler leadership ranks!” Kolb says with a hint of humor.

Kolb’s most memorable ISPA Conference & Expo year.

ISPA’s 20th anniversary celebration during its 2010 ISPA Conference & Expo at The Gaylord National Resort and Convention Center in the Washington D.C. area left the most lasting memory for Kolb. “We had Doc Hendley, founder of Wine to Water and 2010 ISPA Alex Szekely Humanitarian Award recipient, on the General Session stage. I thought he had an incredible story, not to mention, he was pretty easy on the eye,” Kolb says.

“At that time, I had a large hotel suite where we had all the Kohler team members attending the event stay in— some even on roll-away beds. Yes, we were on a budget! It became one big pajama party at the end of the day with all of us sitting around, opening and smelling lotions, candles, scrubbing our skin with Supracor mitts and drinking wine. It wouldn’t quite work now that

Year Kolb retired from Kohler Co. In May 2015, Kolb retired from Kohler Co. but continues to contribute to the spa industry through Well by Choice, a company she founded which allows her to professionally speak in front of spa peers on topics like leadership and wellness. “I am continuing to do so much and loving every minute of it,” she says.

Aside from her professional speaking engagements, she also offers individual one-on-one coaching sessions for spa professionals.

On other days when she’s not caught up with work, she spends her time with family, especially with her grandson. “I take care of my grandson, Cameron, one day a week or sometimes, more if I can get him,” she says. “Life continues to fill in and hopefully bear much fruit. The things we worry about on a daily basis are not worth the space they occupy in our heads. Family, friends, health and love— these are what matter.” n

CONVERSATIONS WITH BRENÉ BROWN

BY MAE MAÑACAP-JOHNSON

BRENÉ BROWN, at the core of it all, is a storyteller.

“Stories are just data with a soul,” she says. This year’s 2016 ISPA Conference & Expo opening keynote speaker, ISPA CONFE Brown became a household name when her TEDx Talk RE SPEAK NCE in 2010 on the power of vulnerability became viral ER with more than 25 million views. Since then, the research professor has empowered those afraid of the idea of vulnerability to embrace it with courage.

Her latest book, Rising Strong, offers insights on how to rise up when one stumbles in life. “There is no greater threat to the critics and cynics and fearmongers than those of us who are willing to fall because we have learned how to rise,” she says.

In this Pulse interview, she offers a deeper perspective on why we fear vulnerability and why we need to embrace it in order to innovate.

PULSE: There has always been this nagging myth that vulnerability is weakness. Where do you think this false perception about vulnerability comes from?

Brené Brown: The perception that vulnerability is weakness is the most widely accepted myth about vulnerability—and the most dangerous. Vulnerability is the core of all emotions and feelings. Our rejection of vulnerability often stems from associating it with dark emotions like fear, shame, grief, sadness and disappointment—emotions that we don’t want to discuss, even when they profoundly affect the way we live, love, work and even lead.

What most of us fail to understand and what took me a decade of research to learn is that vulnerability is also the cradle of the emotions and experiences that we crave. Vulnerability is the birthplace of love, belonging, joy, courage, empathy and creativity. It is the source of hope, empathy, accountability and authenticity. If we want greater clarity in our purpose or deeper and more meaningful spiritual lives, vulnerability is the path.

P: You said vulnerability is the birthplace of innovation, creativity and change. Why do we need to be vulnerable first before we can unlock our creative self?

B: Innovation requires failure and risk. We have to be willing to try new things, to take chances, to have bold ideas. When we’re 30

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too afraid to fail, we stop innovating. Shame is one of the most powerful reasons that we’re afraid to fail. “What will people think?” “I’ll be judged.” “They’ll think less of me.” These are the shame tapes that play in our heads when we’re considering trying something a new way or testing a new idea. Shame is paralyzing.

Vulnerability on the other hand is daring. That’s when we say, “This might not work, but I’m going to try it. If I fail I’ll learn from my mistakes and move forward. The idea or project might fail, but that doesn’t mean that I’m a failure. It means I’m an innovator.”

P: Of all the findings in your research about shame and vulnerability, what stood out the most for you?

B: Definitely the finding that vulnerability is our most accurate measure of courage—are we willing to show up and be seen when we have no control over the outcome?

P: One powerful insight from your book is on giving oneself the permission to belong. Why do you think it’s often difficult for some of us to give ourselves the permission to be involved, to be part of others and to feel worthy?

B: Belonging is the innate human desire to be part of something larger than us. Because this yearning is so primal, we often try to acquire it by fitting in and by seeking approval, which are not only

hollow substitutes for belonging, but often barriers to it. Because true belonging only happens when we present our authentic, imperfect selves to the world, our sense of belonging can never be greater than our level of self-acceptance.

“Vulnerability is the birthplace of love, belonging, joy, courage, empathy and creativity. It is the source of hope, empathy, accountability and authenticity. If we want greater clarity in our purpose or deeper or more meaningful spiritual lives, vulnerability is the path.”

If you roughly divide the men and women I’ve interviewed into two groups—those who feel a deep sense of love and belonging, and those who struggle for it—there’s only one variable that separates the groups: Those who feel lovable, who love, and who experience belonging simply believe they are worthy of love and belonging. They don’t have better or easier lives, they don’t have fewer struggles with addiction or depression, and they haven’t survived fewer traumas or bankruptcies or divorces, but in the midst of all of these struggles, they have developed practices that enable them to hold on to the belief that they are worthy of love, belonging, and even joy.

P: You said that, to be vulnerable, we need to practice gratitude. How is gratitude an important part of the process?

B: Practicing gratitude is how we acknowledge that there’s enough and that we’re enough. I use the word practicing because the research participants spoke of tangible gratitude practices, more than merely having an attitude of gratitude or feeling grateful. In fact, they gave specific examples of gratitude practices that included everything from keeping gratitude journals and gratitude jars to implementing family gratitude rituals.

IN THE WORDS OF BROWN, “showing up is our power.” Be sure to show up and join Brown at the ISPA Conference & Expo General Session.

Tuesday, Sept. 13 9:30 – 11 am • Opening General Session

P: What do you tell people who are afraid to be vulnerable because they fear of being taken advantage of by others who equate vulnerability with weakness?

B: The vulnerability journey is not the kind of journey we can make alone. We need support. We need folks who will let us try on new ways of being without judging us. We need to honor our struggle by sharing it with someone who has earned the right to hear it. Sharing our vulnerabilities is about building trust, intimacy and connection.

We’re called to be authentic in all areas of our lives, but one of the most powerful benefits of real vulnerability is learning how to set boundaries. If there are people at work or home who exploit our vulnerabilities, they haven’t earned the right to hear our stories.

There is no trust test, no scoring system, no green light that tells us that it’s safe to let ourselves be seen. Trust is a product of vulnerability that grows over time and requires work, attention, and full engagement. The research participants described trust as a slow-building, layered process that happens over time. n

PERSONAL SIDE NOTES I feel the most vulnerable when: I’m having honest conversations with Steve and when I’m parenting The last book I read cover to cover was: An Everyone Culture by Robert Kegan, Lisa Laskow Lahey, Matthew L Miller, Andy Fleming and Deborah Helsing The best piece of advice I’ve ever received was: Courage over comfort (from the research participants) The apps I can’t live without are: Instagram and Slack As a mother, I find joy in: Watching my kids be brave I live the spa lifestyle by: Practicing selfcare as often as I can

HOW DOES ONE FIND the courage to show up when fear and shame start to become crippling? Click here to read more powerful insights from Brown.

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IN THEIR WORDS Get to Know the Expert Speakers

I

nnovation and education go hand in hand. When you embrace education, you welcome new ideas. Without new ideas, innovation cannot take place. To help you innovate, be sure to attend the Professional Development Sessions (PDS) at this

year’s ISPA Conference & Expo. The educational sessions feature experts in business strategy, marketing, retail, social media,

First of rt Pa Three- s i r Se e

leadership, customer service and many others.

Who exactly are this year’s speakers? Get to know them in their own words—and find out why they’re worth your time at

the ISPA Conference.

Petra Kobler EXPERTISE: Leadership/ Management SESSION: The Perfection Detox— Dropping the Weight of Perfection So You Can Soar SESSION: The Happiness Epidemic—Catch It If You Can

1. I define innovation as: The sum of idea + vision + implementation.

2. In my view, the greatest innovation in today’s time is: Clean water and any advancement in the medical space.

3. Of all the world’s innovators, I most admire: Bill Gates. I admire the work he did with Microsoft but, more importantly, the work he and Melinda Gates are doing with their foundation.

4. In the area I’ll be speaking about, the most disruptive idea I’ve seen is: The idea (now backed by science) that our brain cannot tell the difference between a thought and an actual event. Before any innovation, there is a thought. The power lies in which thoughts do we choose to take on as our truth.

5. In the health and wellness space, the most inventive idea I came across with is: The Standing Desk by Varidesk. To be at your most creative, energetic, vibrant and influential—you need to be up and out of your chair.

6. If I can invent one thing, I would invent a: Magic makeover. Imagine waking up in the morning with makeup and hair all done. It would save women around the world so much time that we’ll have more time changing the world versus changing our hairstyles.

7. The one piece of advice I’d give to help foster a culture of innovation is: Be prepared to fail, fail more and fail again. But never forget fail equals first attempts in learning. Innovation happens on the other side of everything we think we know.

8. The app I am hooked on is: theSkimm—bite-sized world news delivered to your inbox every morning.

9. If I can only keep one book to read, I’d pick: The Four Agreements by Don Miguel Ruiz. That small book always seems to give me just what I need to push through.

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: The power that lies in creating a positive mindset to create a positive life. I will be sharing tools and strategies to help you leverage the thoughts that will leverage your life so you can soar into your full potential.

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Dawnna St. Louis EXPERTISE: Business Strategy SESSION: Craved, Envied, and Buzzworthy—Sales and Service Your Customer Can’t Resist

1. I define innovation as: An improvement in the consumer experience that makes things easier, faster, more valuable, or better.

2. In my view, the greatest innovation in today’s time is: The 3D printer.

3. Of all the world’s innovators, I most admire: Elon Musk.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive idea I’ve seen so far is: The 3D printer.

5. In the health and wellness space, the most inventive idea I came across with is: Theranos, which is driven to reinvent laboratory testing.

6. If I can invent one thing, I would invent a: Way for people who were injured to walk.

7. The one piece of advice I’d give to help foster a culture of innovation is: Leverage a “murder board” to “kill” weak ideas and strengthen great ones.

8. The app I am hooked on is: LinkedIn. 9. If I can only keep one book to read, I’d pick: The Four Agreements by Don Miguel Ruiz.

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: Learning how to transform their eight-hour days into a profit-producing performance in six simple steps.

Patti Biro EXPERTISE: Sales/Retail SESSION: Ten Things You Need to Know About Spa and Lifestyle Retail

1. I define innovation as: Honoring the past but looking forward with a new or improved solution to a problem.

2. In my view, the greatest innovation in today’s time is: Digital technology, starting with smartphones and apps that have connected the community on a global basis.

3. Of all the world’s innovators, I most admire: Thomas Edison. He once said: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive idea I’ve seen so far is: The phenomenal growth of online retailing with extensive shopper metrics. This has turned the entire “buy local, buy small” trend into a movement. The key phrase in retail right now is “small is the new big.”

5. In the health and wellness space, the most inventive idea I came across with is: The professional course called Elder-sage: The Art and Science of Massage for Aging Adults. The course was a one-day evidenced-based look at the health, wellness and mental health benefits of developing massage programs for adults 50 years and above.

6. If I can invent one thing, I would invent a: Virtual dog walker that would give my dog treats, carry a poop scoop and pet the entire neighborhood dogs and cats.

7. The one piece of advice I’d give to help foster a culture of innovation is: If you don’t give yourself permission to try new things, and sometimes have to admit that it did not work out, you will never move forward. Innovation is not a straight upward line! One of my favorite quotes is “The view is always the same unless you are the lead dog.”

8. The app I am hooked on is: Waze. I also like Pinterest which lets you buy as you browse.

9. If I can only keep one book to read, I’d pick: A Christmas Carol by Charles Dickens.

Hope, redemption, second chances—it shows how much impact one person can have when he or she is open to it!

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: That retail sales are more than just a boost to the bottom line. They help to create the buzz and experience, build loyalty and increase retention rates.

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Terri Smith EXPERTISE: Sales/Retail SESSION: Taking Your Day Spa to the Next Level

1. I define innovation as: Creating ideas through the “eyes” of the guests.

2. In my view, the greatest innovation in today’s time is: Evernote. It pulls all

the pieces together, prevents you from dropping the ball and helps you hold others accountable.

3. Of all the world’s innovators, I most admire: Steve Jobs.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive idea I’ve seen so far is: I don’t see one disruptive idea in particular,

but there are so many ideas brought to the ISPA Conference.

5. In the health and wellness space, the most inventive idea and treatment I came across with is: The Custom Blend Bar and HydraFacial MD. All three of

my spas have double-digit growth in the facial departments because of HydraFacialMD. 6. If I can invent one thing, I would invent a: Skin-care regimen card or mobile

app that could be used with all treatment lines.

7. The one piece of advice I’d give to help foster a culture of innovation is:

Shop your competitors and ask your guests: “How can we improve what we do every day to exceed your experience?”

8. The app I am hooked on is: 5K Runner.

9. If I can only keep one book to read, I’d pick: Good to Great by Jim Collins.

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: A plan for success. Everyone will have the

specific tools to measure and a tracking system to use that has proven-results plus I will teach them how to build a training website that’s easy and will have a positive impact on their business.

Erin Gargan EXPERTISE: Social Media SESSION: Attracting Millennial Clients: 5 Social Media Success Secrets

1. I define innovation as: Observing “the way things are” and daring to ask: Is there a better or smarter way?

2. In my view, the greatest innovation in today’s time is: FaceTime or video conferencing.

3. Of all the world’s innovators, I most admire: Sara Blakely, founder of Spanx.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive idea I’ve seen so far is: Snapchat!

5. In the health and wellness space, the most inventive idea I came across with is: Mobile app appointment booking.

6. If I can invent one thing, I would invent a: Cure for cancer. After that, a way to make vegetables taste like pizza!

7. The one piece of advice I’d give to help foster a culture of innovation is: Pause before responding to anyone’s idea.

8. The app I am hooked on is: Yoga.com’s “All In One Yoga.” You can make any space an instant yoga studio, no matter where you are!

9. If I can only keep one book to read, I’d pick: Lean In by Sheryl Sandberg.

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: Social media helps you work smarter, not harder—but only if you understand where and how to spend time so it actually puts points on the board for your business.

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Tanya Chernova EXPERTISE: Sales/Retail SESSION: Reinventing Retail

1. I define innovation as: A genuine breakthrough in creative thinking that drives us forward and solves a problem or makes things easier in any category of life.

2. In my view, the greatest innovation in today’s time is: The internet.

3. Of all the world’s innovators, I most admire: Albert Einstein and Guy La Liberté, co-founder of Cirque du Soleil.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive idea I’ve seen so far is: The subscription-based model—memberships, auto pay and auto ship.

5. In the health and wellness space, the most inventive treatment I came across with is: Laser treatment and the Time-Reverse Facial Support System nonsurgical facelift.

6. If I can invent one thing, I would invent a: Transporter to instantly “upload and download” people to any destination in seconds.

7. The one piece of advice I’d give to help foster a culture of innovation is: Don’t let the naysayers define your course and great things happen when you go for it!

8. The app I am hooked on is: Email.

9. If I can only keep one book to read, I’d pick: My daily book of affirmation.

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: How to reinvent your concept of retail and turn it from a monologue into a dialogue to engage your clients and drive consistent sales.

Sarah Robinson EXPERTISE: Marketing SESSION: Leveraging a Fiercely Loyal Internal Team to Market Your Spa

1. I define innovation as: Combining things, ideas and people that already exist in dynamic new ways.

2. In my view, the greatest innovation in today’s time is: Hamilton, the musical.

3. Of all the world’s innovators, I most admire: Shakespeare.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the most disruptive idea I’ve seen so far is: Creating a “Delta Sky Lounge” experience at a live event for a company’s top customers.

5. In the health and wellness space, the most inventive product I came across with is: The on-demand massage therapist app called Zeel.

6. If I can invent one thing, I would invent an: Automatic laundry folder and sorter.

7. The one piece of advice I’d give to help foster a culture of innovation is: That an innovative culture means there will be failure. Top leaders must create an environment where it is ok to fail. The best way to do that is to try and fail within view of your people.

8. The app I am hooked on is: FaceTime.

9. If I can only keep one book to read, I’d pick: The Alchemist by Paulo Coelho.

10. The single most important takeaway attendees can gain from attending my session at ISPA Conference is: Tips and strategies on how to create a live event that connects their clients to each other and creates a fiercely loyal community of customers and brand advocates. n

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VOICES

Helping Doctors “Teach Their Patients Well” The ENRICH Act will give medical students a more thorough and up-to-date education on the benefits of nutrition and exercise. Nine out of 10 doctors say, “It’s time!” We in spa should too.

DAMON CORY-WATSON is chief correspondent and director of development at wellnesswarrior.org, a national health and wellness nonprofit education and advocacy organization started by spa pioneer, Deborah Szekely. The organization shares current wellness news and issues with spa professionals and the public.

A long-time advocate, community organizer and educator on sustainability, Cory-Watson has more than 15 years of experience studying and teaching ways in which we can lessen our impact on the natural world and improve our own health and wellness.

EDITOR’S NOTE: While the ENRICH Act only affects the U.S. health care and spa industry, there’s no reason not to think global. ISPA members outside the U.S. can model their efforts after the organization’s initiative by finding ways to partner with a political leader who can help draft and pass their version of the ENRICH Act in their own country.

W

e in the ISPA community understand, celebrate and share our wisdom regarding the essential role nature plays in human health. We are the modern-day keepers of a healing tradition that dates back to when plants were medicine, exercise was a part of daily life and survival, and nature surrounded us, fueling the human mind, body and spirit.

The scientific advances in medicine in the last 150 years are truly remarkable, yet it seems that with this achievement, health care has drifted away from some of the natural forms of healing. While we now rely on a pill or treatment for many ailments, the simple curative and preventative properties of the food we eat—and keeping our bodies fit—are often ignored or given short shrift when it comes to receiving medical advice.

A bill to help bring some of the timeless truths of good diet and exercise into our health care now waits in Congress.

Representative Tim Ryan (D-OH-13) introduced it over a year ago, and he calls it

the ENRICH Act (officially known as H.R. 1411: “The Expanding Nutrition’s Role in Curricula and Healthcare”). ENRICH would establish grants to accredited medical schools so they can do a better job teaching the benefits of integrated nutrition and physical activity. In short, doctors-to-be in medical school will learn more about how to “prescribe” advice regarding good-for-you foods and exercise!

It’s no surprise that Rep. Ryan sponsored the bill. First, he has his state’s interests at heart. Ohio currently has the 8th highest rate of obesity compared to the rest of the nation, and some of the highest death rates from cancers. He feels this bill could help change those statistics in his home state as well as across the nation, and research and the opinions of a majority of doctors back him up.

Secondly, Rep. Ryan is a personal advocate of the body’s natural ability to heal and maintain good health through good diet and activity. He addressed our spa community in 2012 when he spoke at the Washington Spa Alliance Annual Symposium about his book, “A Mindful Nation.” Since then, he has become a (CONTINUED ON PAGE 38)

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VOICES (CONTINUED FROM PAGE 36)

powerful sustainable foods advocate through his book “The Real Food Revolution,” and he has been outspoken about making mindfulness and meditation part of his stress-release routine to offset the demands of political life. Regarding the ENRICH Act, he recently told us: “An understanding of proper diet and exercise is crucial to our good health, and critical for future physicians to learn during any medical education. With U.S. health-care expenditures continuing to rise to unprecedented levels, we must do everything in our power to improve preventative health in our nation; raising awareness and reducing our risk of chronic diseases like heart disease, cancer, stroke and diabetes that are plaguing our nation. These diseases are directly connected with diet and lifestyle choices, something long understood by those in the spa and wellness community.”

Spa pioneer Deborah Szekely, now 94, speaks frequently on the benefits of preventing disease and infirmity.

“Our lives are about making choices,” she says, “and the wisest choice one can make is to preserve and protect our own health. The body is wise. It knows what to do. We need only support that wisdom and not weaken it through inactivity and eating highly processed foods. Foods have to be as alive as possible to give us the nutrients—the vitality—our bodies crave.”

Is the general public getting the message? Not yet. In the next few years nearly half of our citizens will have either type 2 diabetes or prediabetes1. In 2014, our country spent an estimated US$3.8 trillion on health-care costs2. About 75 percent of these health-care costs go to pay for chronic diseases that are largely preventable—diseases such as type 2 38

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diabetes, heart disease and stroke, which claim the lives of over 300,000 people every year3. It takes almost US$100,000 in taxes4 to cover the lifetime health-care costs of a single adult suffering from the effects of obesity. We need to reverse these trends!

Solving our country’s health crisis may seem extremely complicated, but we in the spa profession know that at least some of the solutions are relatively simple and hinge on nutrition and exercise, rather than pharmaceuticals and hospital visits.

What if everyone could turn to their doctor for help in making healthy lifestyle choices?

Research shows that medical school deans believe that physical activity education is important5, and 94 percent of physicians believe6 that primary care visits should include nutrition counseling. However, most physicians— around 85 percent—don’t feel qualified to give nutrition advice. In other words, nine out of 10 doctors agree that it is time to make some changes in how we educate medical professionals.

Only 27 percent of medical schools currently meet the minimum requirements set by the National Academy of Sciences (NAS) for nutrition education7.

Similarly, only 13 percent of medical schools8 have required courses on physical activity. This knowledge gap

represents a significant deficit in our national health care. Research shows that an extra 5.5 minutes of consultation about nutrition from a primary care doctor can lead to five pounds of weight-loss, lower saturated fat intake and improved cholesterol levels9.

Here at Wellness Warrior, we first heard about the ENRICH Act from ISPA President Lynne McNees.

McNees pulled the Wellness Warrior team aside at a Washington Spa Alliance (WSPA) Symposium in the nation’s capital a year ago. She proposed that it would need champions to help push it through. We believe that we can be those champions, and support the many physicians who feel the same way.

“The ENRICH Act puts nutrition where it urgently needs to be,” says Dr. Neal Barnard, president of the nonprofit Physicians Committee. “Nutrition needs to be incorporated into medical schools, present in every patient waiting room, and in the minds of every health-care provider. In the field of preventive medicine, our entire population is nutritionally underserved.” n

TO CHECK all survey reports and research referenced in this article, click here.

TAKE ACTION! As leaders in the spa and wellness community who care about the health of our clients and our nation, we can learn more about this bill and encourage its passage by writing our Representatives and urging them to co-sponsor the ENRICH Act. Wellnesswarrior.org has created a portal Action Page wellnesswarrior.org/action to help you draft such a letter today, or to just learn more about the ENRICH Act. Subscribing to “The Well,” a regular enewsletter, is also a helpful way to stay up-to-date on other important wellness issues as they arise and need our support.

REGISTER NOW!

attendISPA.com

GEARS OF

BY MAE MAÑACAPJOHNSON

INNOVATION our business, like a well-oiled machine, needs to have the right gears to help it operate efficiently. Every gear, whether that’s retail, marketing, branding or customer service, should fit perfectly into each component of your business. Unfortunately, when left unmaintained, these gears

Y

are also at risk of becoming unreliable and rusty.

Education and networking are two ways to ensure your business operates at optimum level. Both are offered at the 2016 ISPA Conference & Expo, which gives you vast opportunities to expand your business knowledge as well as connect with potential business partners, industry peers and leading mentors so you can continue to innovate your way to success.

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Have you ever felt the need to follow “the flow”?

Let award-winning filmmaker Louis Fox guide you toward the philosophies that help explain this Zen-inspired phenomenon as he shares through his film and stunning visuals the importance of embracing “the flow” in one’s life. To learn more about Fox and his innovative work, read Ask the Expert (page 50).

4:30 - 6 PM • MONDAY, SEPT. 12

Are you an ISPA Conference first-timer or a returning attendee who needs a quick A FIRSTrefresher about how best to TIMER’S maximize your investment ORIENTATION and experience? Let ISPA Conference veterans and your TO ISPA spa industry peers guide you in this introductory session that also offers great networking opportunities.

RUTH STRICKER’S WISE VOICES

SPACE IS LIMITED. EMAIL ISPA@ISPASTAFF.COM TO REGISTER FOR THIS SESSION.

3 – 4 PM • MONDAY, SEPT. 12

PROFESSIONAL DEVELOPMENT SESSIONS

Education is indispensable in the age of innovation. Be sure to make it a priority to attend the Professional Development Sessions (PDS) so you can expand your knowledge in key business areas like retail, marketing, leadership and many others. These expert-led sessions, carefully curated by a volunteer task force composed of your own industry peers, offers actionable takeaways, practical how-tos and high-level insights to help you explore new business opportunities or elevate your professional brand. Sessions are concurrent and slated at various times during the three-day event, which means you’ll have every opportunity to customize your educational experience according to your most pressing business needs.

8 – 9 AM • TUESDAY, SEPT. 13 8 – 9 AM AND 3 – 4:30 PM • WEDNESDAY, SEPT. 14 8 – 9 AM, 3 – 4 PM AND 4:30 – 5:30 PM • THURSDAY, SEPT. 15 SPONSORS: BABOR AND SPASOFT

FOR MORE ISPA CONFERENCE INFO, VISIT ATTENDISPA.COM.

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A must-not-be-missed part of the ISPA Conference & Expo, the General Sessions will feature high-profile keynote speakers, namely Rising Strong author Brené Brown and Leaders Eat Last author Simon Sinek. Bryan Williams, a top-rated ISPA Conference speaker and customer service expert, will also be on stage to share his expert insights on service leadership. In addition, the ISPA community will recognize on stage this year’s ISPA Dedicated Contributor Award recipient Jean Kolb and ISPA Visionary Award recipient, the late Geraldine Howard.

9:30 – 11 AM • TUESDAY TO THURSDAY, SEPT. 13-SEPT. 15 SPONSOR: HYDROPEPTIDE

GENERAL SESSIONS

COMPLIMENTARY LUNCH Meals are better when shared.

Enjoy the daily complimentary lunch (adjacent to the Expo and the Hub) and use this time to exchange friendly conversations with colleagues or network with future business partners.

12 NOON – 1:30 PM • TUESDAY TO THURSDAY, SEPT. 13 – SEPT. 15

ISPA FOUNDATION LIVE & SILENT AUCTIONS

Switch gears from business to networking for a cause.

Stop by the ISPA Foundation Live & Silent Auctions (located at the Hub) to not only bid on great escapes, products and one-of-a-kind collectibles generously donated by the ISPA community, but also share highspirited moments with spa industry peers. Bid or donate generously, all proceeds will help support the ISPA Foundation’s educational and research initiatives. To donate, go to the Auction page of attendISPA.com or email ispa@ispastaff.com.

ISPA FOUNDATION SILENT AUCTION ON-SITE BIDDING 11:15 AM – 6 PM • TUESDAY, SEPT. 13 & 11:15 AM – 6:30 PM • WEDNESDAY, SEPT. 14 ISPA FOUNDATION LIVE AUCTION 5 – 6:30 PM • WEDNESDAY, SEPT. 14 SPONSORS: GROUNDED BEAUTY AND MATRIX FITNESS (CONTINUED ON PAGE 44)

FOR MORE ISPA CONFERENCE INFO, VISIT ATTENDISPA.COM. 42

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Thank You, Sponsors!

GEARS OF INNOVATION (CONTINUED FROM PAGE 42)

Your Generous Support Means a Lot to the ISPA Community.

Discover innovative products, technology and solutions for your spa and business at this year’s Expo. To make the most of your Expo time, be sure to set up appointments in advance using the My ISPA Planner to connect with this year’s exhibitors.

EXPO HOURS Log on to attendISPA.com to access a virtual 11:15 AM – 6 PM Expo Floor Plan and look up contact information TUESDAY, SEPT. 13 so you may pre-plan your booth visit.

11:15 AM – 5 PM WEDNESDAY, SEPT. 14 Every year, the Expo features an estimated 11:15 AM – 3 PM 60 new product launches and many trusted THURSDAY, SEPT. 15 brands that offer the best possible retail potential for your spa. Be sure to look for special floor stickers to easily spot exhibitors launching new products this year.

GRAND OPENING OF THE ISPA EXPO 11:15 AM • TUESDAY, SEPT. 13 ISPA EXPO GRAND OPENING SPONSOR: ELEMIS (CONTINUED ON PAGE 46)

ISPA EXPO

PLATINUM Elemis HydroPeptide Matrix Fitness Nelly De Vuyst ResortSuite Technogym GOLD Aveda BABOR COOLA Suncare Decléor USA Inc. Dr. Dennis Gross Skincare Image Skincare jane iredale Jurlique Kerstin Florian International Sanitas Skincare SpaFinder Wellness 365 Urbana by Sobel Westex SILVER AmSkier Agency Inc. FarmHouse Fresh Grounded Beauty NuFace Organic Male OM4 RevitaLash Spa & Club Ideations LLC SpaSoft Zents Body Care BRONZE Aromatherapy Associates GrandeLASH-MD | Grande Naturals Intrinsics Margot Elena Companies & Collections Noel Asmar Group Inc. Saphira Skin Inc. Magazine The Madison Collection Youngblood Mineral Cosmetics

As of May 18, 2016

FOR MORE ISPA CONFERENCE INFO, VISIT ATTENDISPA.COM. 44

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GEARS OF INNOVATION (CONTINUED FROM PAGE 44)

SECOND STAGE

Looking for bite-sized education? The Second Stage, located at the Hub, offers mini educational presentations so you’ll gain additional business takeaways that are easy to digest, share with team members back at your spa or implement immediately after ISPA Conference.

SPONSOR: ELEMIS

HEADSHOT STATION

Put a pause on that selfie for a minute. Instead, have your photo taken professionally at the Headshot Station located at the back of the Expo Floor. A popular service at the annual event, the Headshot Station, which will be open during Expo hours, provides attendees an opportunity to update their professional headshot or take team photos. Go to attendISPA.com to pre-schedule your appointment.

EXPO FLOOR • APPOINTMENT TIMES VARY TUESDAY TO THURSDAY, SEPT. 13 - 15 SPONSOR: ORGANIC MALE OM4 AND ZENTS BODY CARE

RELAXATION AREA

Need help? Head out to the ISPA Resource Center at the Hub to find helpful resources like ISPA the ISPA Conference & Expo map, brochure and RESOURCE ISPA Foundation Auctions catalog. It’s also a CENTER good place to connect with an ISPA staff on any other information you may need. While there, make sure to also purchase valuable ISPA research and resources, including the Professional Development Sessions Recordings, offered at special Conference rates.

Amidst your hectic ISPA Conference schedule, find time to recharge your creative energy. Your mini spa sanctuary at ISPA Conference, the Relaxation Area offers a quiet space to experience relaxing spa treatments and connect RELAXATION with potential business partners. Some sponsors AREA SPONSORS: require appointments so make sure to set one AVEDA, BABOR, COOLA ahead of time. The Relaxation Area will not be SUNCARE, DECLEOR, available during General Sessions and the ISPA DR. DENNIS GROSS SKINCARE, IMAGE SKINCARE, KERSTIN Foundation Live Auction.

FLORIAN INTERNATIONAL AND SANITAS SKINCARE

APPOINTMENT TIMES VARY TUESDAY TO THURSDAY, SEPT. 13 – 15 (CONTINUED ON PAGE 48)

98%

ISPA RESOURCE CENTER HOURS: 7 AM – 6 PM TUESDAY, SEPT. 13 7 AM – 6:30 PM WEDNESDAY, SEPT. 14 7 AM – 6 PM THURSDAY, SEPT. 15

GEARS OF INNOVATION (CONTINUED FROM PAGE 47)

Need access to your email or to print out educational handouts? Do all of these at the ISPA Technology Center located in the Hub and Foyer.

SPONSOR: SPAFINDER WELLNESS 365

Build a sense of camaraderie with industry peers over hor d’oeuvres, good music and cocktails at the Farewell Party at TAO Las Vegas. All full Conference registrations include one Farewell Party ticket. Be sure to purchase any additional tickets (US$125) in advance for guests and show staff. n

FAREWELL PARTY

ISPA TECHNOLOGY CENTERS

TAO LAS VEGAS 7:30 PM • THURSDAY, SEPT. 15

FOLLOW THE LATEST NEWS about ISPA Conference & Expo on social media using #ISPA2016.

SPONSORS: TECHNOGYM AND URBANA BY SOBEL WESTEX

ASK THE EXPERT

Author and filmmaker LOUIS

LOUIS FOX

BY MAE MAÑACAP-JOHNSON

FOX has helped shed light on some of today’s most controversial social issues

through his award-winning films and animations. His most successful projects—The Meatrix, Grocery Store Wars and the ongoing Story of Stuff series—have earned him top honors in many international film festivals.

Ruth Stricker’s Wise Voices speaker at this year’s ISPA Conference & Expo, Fox admits to have been drawn by “the force” of filmmaking after watching the original Star Wars movie in a dark theater back in 1977. “Since then, my appreciation for filmmaking, and the cultural influence it can have, has only grown,” Fox says. “If skillfully done, a film can plunge an audience’s consciousness completely into another world. It can be a very intimate and powerful experience.”

Back in 1999, he co-founded the values-based communications firm, Free Range Studios, which launched highly successful online “cause marketing” campaigns for clients like Amnesty International, The Organic Trade Association, Patagonia and Greenpeace. For his work, he was named by Fast Company Magazine as one of the 50 most influential social innovators of 2007.

Since he left the firm, Fox has co-authored a book entitled Sustainable [R]evolution - Permaculture in Ecovillages, Urban Farms and Communities Worldwide. He has also started production on his first feature-length film entitled The Flow, which takes the audience on an epic journey of human experience in search of a mysterious phenomenon known as “being in the flow.”

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PREVIEW WITH

RUTH STRICKER Pulse: As an entrepreneur and co-founder of values-based communication firm, Free Range Studios, what has been the most important lesson you’ve learned about running your own business?

Louis Fox: I’ve learned the importance of working on things you truly believe in. Knowing that you have left the world a better place and that you have integrity is more rewarding than working on something you don’t feel good about, but pays well.

P: What was the motivation that led you and your firm to focus on social cause marketing versus other types of marketing?

F: Aside from being extremely rewarding, working on social cause marketing is a stimulating challenge. Projects that really need the exposure require one to jump through several extra hoops. You often have to break though psychological blinders that people have adopted in order to avoid difficult issues. I love the challenge and the thrill of sometimes breaking through and changing the way people see and act in the world.

P: What’s the one habit you are trying to develop in order to help recharge your creative energy?

F: The simplest habit is to get enough sleep. Unfortunately, I still haven’t fully developed this habit yet. I struggle with shutting down at night and end up not always at my full creative potential during the day—but I’m working on it.

P: In the past few years, what has been some of the gamechanging innovations you’ve seen in the field of marketing?

F: I can’t really say. “Empowerment Marketing” was a term coined by my co-founder at Free Range, Jonah Sachs, which refers to the practice of placing the customer in the role of “hero”, and making the brand the “mentor”, instead of the the brand the hero.

P: How do you keep the creative spark and inspire your team to always innovate?

F: I find that it helps to be inspired yourself, and not just about aesthetics or the creative task at hand, but about things that really matter, such as the context in which all of us exist, what the world could be, imagining the big, best-case scenarios.

Pulse: What prompted you to help fund Louis Fox’s latest film?

Ruth Stricker: Last October, Taoist master Chungliang Al Huang asked if I would critique a film that Louis Fox was working on. After viewing a three-minute trailer, I was in awe and knew that his work and message must be known globally. After many conversations and the discovery that both of us are very interested in “Relational Reality”, I decided to help with funding the production of his film, The Flow.

P: Why should ISPA Conference attendees attend Ruth Stricker’s Wise Voices and listen to Louis Fox? S: We need to hit pause to our busy agendas as well as view and experience a poetic, lyrical and subtle yet profound film of being in “the flow.” The film suggests that we may simply need to look at things in a different way; that when we are able to “lose ourselves” and dwell in the present, we can find flow in anything. This message is conveyed with a constant stream of images from pro athlete superstars, scenes of making tea, and the migration of Monarch butterflies, to the everyday world of bike messengers, window-washers and graffiti artists. Louis Fox is sharing a gift with us [by giving us a sneak peek of visual clips from the film]. It is a wonderful way to kick off this year’s ISPA Conference & Expo!

Go with the flow and join LOUIS FOX at this year’s

Ruth Stricker’s Wise Voices Monday, Sept. 12 4:30 – 6 pm

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ASK THE EXPERT

LOUIS FOX CONTINUED

P: What's your greatest epiphany in the realm of cause communications?

F: I've come to the conclusion that the amount of change we can create is limited by our worldview. Without shifting our world view, we are just polishing the brass on the Titanic. We really need another way of understanding ourselves and our relationship to the rest of the natural world. Diving below the issues to our core assumptions is where I'm focusing now.

P: In your view, how can the spa community be more involved in helping to raise awareness on important social issues of our times?

F: There are several ways the spa community can be involved.

First, I see spas as a place to return to one’s self, to ground one’s consciousness, a place that invites you to practice being more present. The more present you are, the higher are the qualities of your interactions with the world.

Second, being all about health, the spa community can recognize the continuity of the microcosm of the individual visitor and the macrocosm of the world in which the facility exists. Commit to operations that treat the world surrounding the spa with as much care as the human beings inside the spa, for they are part of one continuum. Show leadership and innovate in order to find ways to run a truly sustainable and even a regenerative facility. Look at the far-reaching impact your operation has on the greater world, and have the courage to strive for an even greater integrity.

There’s a big movement in the health-care industry called health care without harm, which extends the doctor’s pledge to “do no harm” to the world outside the clinic walls. You can’t heal people inside your walls and pollute the air they have to breathe when they walk out the door. I think spas could adopt this expanded definition of health and wellness.

P: What do you think is the biggest social issue we are collectively facing today?

F: Human arrogance—the belief that we are apart from nature, that we can outsmart it and that its laws don’t apply to us.

Many are in denial that we are all deeply interrelated. n

FILM FEATURES The Story of Stuff “I had been thinking for years of some kind of a big picture diagram or film that could help show the whole system that we are a part of and how all the different ‘issues’ are interrelated. When Greenpeace USA Executive Director Annie Leonard walked through our door in 2005 and asked us to make a movie based on the live presentation about the materials economy and consumerism, I knew we had found one of our most important clients and partners. The rest is history. Despite being 20 minutes long, The Story of Stuff went on to become a bona fide viral hit and spawned a vibrant organization and movement that is still going strong today.”

Grocery Store Wars “This one was just so much fun to make. Think Star Wars with an all edible cast that teaches millions about the battle between Organic Rebel Alliance against Argochemical industry and the dark side of the Farm—plus, I did all the voices!

TO VIEW THESE FILM projects,

WANT TO READ MORE about the young innovator? Click here to find out which book is on his reading list.

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click here and access the online links.

ISPA NEWS

July is... ●

Put Your ISPA Membership on Display

D

●

National Parks & Recreation Month UV Safety Month

isplay your ISPA member

decal in your storefront window to let spa guests know you’re a proud member of the ISPA

NATIONAL PARKS AND RECREATION MONTH

community. As part of your ISPA membership, the ISPA logo is available for use as your business needs. Download the ISPA logo from the “Member Benefits” section of experienceispa.com.

With the 2016-2017 ISPA membership year officially kicking off on July 1, there is no better time to make sure your company’s products and services listing is up-to-date.

START THE NEW ISPA MEMBERSHIP YEAR ON THE RIGHT FOOT 1.

2.

3.

4.

5.

Log on to experienceispa.com.

Click My Account.

Choose Product & Services from the menu bar.

Choose the appropriate products & services.

Hit Save.

For inquiries about membership renewal and how to get a member decal for your storefront, contact ispa@ispastaff.com.

FOLLOW ISPA

1 4

Independence Day (U.S.)

10 –16

11 13

Everybody Deserves a Massage Week by the Associated Bodywork & Massage Professionals

World Population Day

Deadline to be eligible to be included in the ISPA Foundation Live Auction September Pulse ads due

15 19 22

@ISpaDoYou

July Snapshot Survey opens for participation Bastille Day (France)

Hammock Day Last day to complete July Snapshot Survey

facebook.com/InternationalSPAAssoc @ISpaDoYou

Canada Day (Canada)

30

International Day of Friendship

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SUCCESSSTORIES INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS

From Vending Machine to World-Class Personal-Care Solutions Company

BY MAE MAÑACAP-JOHNSON

GARY ROBIE Founder and CEO, Ready Care Industries, Aurora, Colorado

very success story has its own humble beginning. In the case of Ready Care Industries, the company was founded in the late 1980s inside the garage of its founder and CEO, Gary Robie. Before it became a leading provider of personal-care solutions to hotels, spas and health clubs, it started as a vending machine company selling disposable razors. “I was active in the health club scene in Denver and, fortunately, chose the health club industry as my starting point. I went to our first trade show in Dallas, Texas where I met our first customers, Greenwood Athletic Club and Colorado Athletic Club in Denver, who both remain our clients today,” Robie recalls the early days of establishing the company.

In the first two years, he worked a second a job while selling his vending machine to the health club market. As the business grew and he was able to move to a small office, he hired his first employee, Ann Marie Nordholm, who is still with the company today and now serves as senior vice president of sales - hospitality division. Today, the company’s team has grown to more than 90 employees and is headquartered in an 82,000-square-foot facility that houses more than US$2 million-worth of manufacturing equipment.

Pure Fiji collection is one of Ready Care Industries' best-selling product lines.

E

Identifying a Need After Robie identified the need for better locker room products, he began to build the company around locker room amenities. “Our ability to make a health club locker room beautiful and functional caught the eye of the spa world, which gave birth to Ready Care Industries as a company that focuses on locker room supplies, spa supplies, private label and hotel amenities as well as many other brands, including Pure Fiji,” he says.

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In 2009, the company acquired the distribution rights to Pure Fiji. A year later, the company purchased Zendals and became the distributor for other well-known brands, most recently, Lemi beds.

As a small company, its biggest challenge in the beginning was its lack of financial investment. “All of our growth from day one has been self-funded,” Robie says. “It took us eight years to hit our first million-dollar year. Since then, we have grown to double-digit, including during the most recent recession that affected the hospitality industry.”

(CONTINUED ON PAGE 56)

Years as an ISPA Member: Since 1998 during the ISPA Conference & Expo in The Broadmoor in Colorado.

“We started with a 10 X 10 booth and we have attended every Expo since then. While many vendors did not exhibit during 2008 to 2010 because of the recession, we wanted to show our support to ISPA and the industry by attending it,” Robie says.

Motivation to Join ISPA: “While travelling to spas to ask them what type of products they would like to see from us, spa directors told me I should go and show my products at ISPA Conference. Today, we utilize ISPA Conference as a meeting place for our sales people and, more importantly, an opportunity to meet and thank all of our spa customers.”

SUCCESSSTORIES Keys to Success Robie attributes the company’s successful growth to its carefully selected products and proprietary custom products. He says instilling the core business philosophy into its team members was also critical. In general, the company follows four business beliefs: 1) The customer is always right. 2) Help the customer give a better guest experience. 3) Ship every order the day you receive it with no back orders. 4) Do today’s business today.

He says the company is fortunate to have few failures along the way. “While we have and will have some failures along the way, our customers tell us what products and services they need so it is easy to stay on course without the risk of making products that do not work or sell. Listen to your customers and make sure Careful product selection has helped the company succeed in key spa markets.

(CONTINUED FROM PAGE 54)

a lot of research and testing is done on the products they ask for. This will ensure success.”

Innovate to Grow To sustain its growth, the company knows the importance of innovation. One example of how the company innovates is its willingness to accept a challenge presented by its clients. “In 2009, I was asked to make a better hotel in-room dispenser by one of our hotel partners. They had many parameters and, after 16 months of research and development, we launched our new eco eclipse dispensers. Today, we have sold thousands of these to the hospitality industry,” he says. Because of this innovative product, the company has helped its clients to financially save, while giving them a green footprint as less amenity bottles are now wasted and end up in a landfill. n

WHAT VALUABLE BUSINESS

lessons did Robie learned, especially during the tough recession? Click here to read more insights.

ISPA Welcomes New Members to the ISPA Community RESOURCE PARTNER

Azure Dream

Cyrna Corp.

Four Seasons Moscow

Enliven Books

Four Seasons Resort Oahu at Ko Olina

Magneceutical Health Pattern By Tiffany Lerman

Mirror Mirror Esthetics

Piper Wai Natural Deodorant

Sense Spirit Holdings Group Ltd

Shelton Management Solutions

Serenity Day Spa

Spa Vision Ltd

Spa Anjali

Spraytans Partners Inc.

Spa Miri Miri By Clarins

The Fiske Group: Public Relations and Marketing Strategies

The Westin Lagunamar Ocean Resort Villas, Cancun

Whish Body

Wellness Institute

SPA

STUDENT

Auberge Spa at Hacienda AltaGracia

Allyson Hertzog

VIDA Fitness/Aura spa

EDITOR’S NOTE: This includes new members from April 29 –June 1. You can access the online membership directory at experienceispa.com.

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ISPA Foundation Live & Silent Auctions Donors

here are many reasons why you should donate to the ISPA Foundation Live & Silent Auctions. Aside from helping to support the ISPA Foundation’s research and educational initiatives, donating to the Auctions also provides you and your company an opportunity to showcase your brand at this year’s ISPA Conference & Expo. Who are some of this year’s generous donors?

Check out the list below:

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Aromaflage

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Hawaiian Body Products LLC

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Atlantis Casino Resort Spa

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Hutchinson Consulting

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BABOR

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Huffman Hospitality Concepts

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ISPA Staff

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June Jacobs Spa Collection

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Chuan Spa at The Langham, Chicago

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Circadia by Dr. Pugliese

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Jurlique

Circ-Cell Skincare

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Kneipp

Clarins

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Knesko Skin

Comphy Co.

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Kohler Waters Spa

Continuum Pedicure Spas

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l

LA BELLA DONNA

DOSSAGE

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La Quinta Resort & Club

Eastern Vibration

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Luxury Therapeutics Inc.

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LVX NAIL LACQUER

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Makes Scents Natural Spa Line

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Mandarin Oriental, Las Vegas

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Moroccanoil Inc.

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Nelly De Vuyst

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Oncology Spa Solutions

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OSEA International

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Pevonia International, LLC

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Eau Spa at Eau Palm Beach Resort & Spa

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Eilan Hotel Resort & Spa

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Elemental Herbology

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Elemis

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Feeling Smitten

l l

Four Seasons Resort Dubai at Jumeirah Beach Gwinganna Lifestyle Retreat

Pure Spa at Pelican Grand Beach Resort

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ResortSuite

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RevitaLash

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Saltability

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Sanitas Skincare

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Sedona Resorts

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Serina And Company, LLC

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Spa & Wellness Mexico

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Spa Gregorie’s

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SpaRoom

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St. Regis Aspen Resort

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Supersmile

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The Industry Source

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The Lodge at Woodloch

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The Marsh, A Center for Balance and Fitness

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Two Bunch Palms Resort & Spa

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Verve Jewelry

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Vios Spa Group AS OF APRIL 27, 2016

DONATE NOW! It's never too late to donate to the ISPA Foundation Live & Silent Auctions. Email ispa@ispastaff.com to donate and support the ISPA Foundation.

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A Day in the Life!

BY MAE MAÑACAP-JOHNSON

LAWRENCE BISCONTINI • Spa Consultant and Mindful Movement Specialist Jackson Heights, New York

t is safe to say that there are no dull moments with Lawrence Biscontini.

In fact, the spa consultant and mindful movement specialist is known for his infectious high energy. He returns this year as educational speaker and auctioneer at the ISPA Foundation Live & Silent Auctions. “Every ISPA Conference brings me a new memory. It was a thrill to walk on the General Session stage to ‘interrupt’ a keynote speaker at a ‘planned impromptu’ in my spa robe and face mask to promote the ISPA Foundation Live Auction,” he recalls.

When he is not busy bidding off getaways and prized collectibles donated by the ISPA community to help raise funds and support the educational and research initiatives of the ISPA Foundation, he works closely with his spa clients to help them create the right fitness and wellness programs for their spas.

Biscontini started his career in the spa industry as group wellness manager for Golden Door Spa in Puerto Rico in 1999.

“At Golden Door, I had a playground for many of my own fitness programs that I trademarked, which includes Yo-Chi®, a fusion of Yoga and T’ai Chi,” he says.

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The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round. Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis.

When Golden Door closed in Puerto Rico, he says it was the universe’s way of calling him to the path of spa consultancy.

The most challenging part of his job is making spa directors understand that fitness in a spa is press-generating, while treatments are revenue-generating. “The uniqueness in spa classes that underline the theme, message and mission of a spa can grab more press than we ever could pay a PR firm to gather for us. Spa veterans like Laura Davidson, Gayle Brady and Jeremy McCarthy have always understood this, and that restores my faith in the industry.”

On a typical work day, Biscontini starts his day early. ★ 5:30 am Wakes up to enjoy the sunrise.

He meditates and writes his daily intentions on a piece of paper, which he adds into his gratitude jar. ★ 6 am Logs on to social media, Voxer, Skype and sends email to partners in Asia and Europe. ★ 7 am Move, Barefoot! “This is what the traditional world would call ‘exercise’ but that’s passé. We now know that movement is mandatory but exercise is optional,” he says. ★ 8:30 am – 2:30 pm Mentors, consults, writes and makes a final call for same-day service to team and clients in Europe. ★ 3:30 pm Enjoys a 60-minute swim with his furry bestfriend, Biskit. ★ 5:30 pm Connects with partners located in the West Coast region. ■

JOIN BISCONTINI at this year’s ISPA Foundation Live & Silent Auctions!

Tuesday, Sept. 13 11:15 am – 6:30 pm • ISPA Foundation Silent Auction Wednesday, Sept. 14 5 – 6:30 pm • ISPA Foundation Live Auction and Close of the Silent Auction

WHICH TOP TRENDS are reshaping the fitness world? Click here to read Biscontini’s fitness trend picks, plus get his advice on how to create a fitness program that adds value to your spa brand.

With “innovate” as this year’s ISPA Conference & Expo theme, what would you consider to be your biggest innovation?

“My biggest innovation is my ‘Business fitCamp’ where ‘findLawrence fitCampers’ spend a week with me in Mykonos or Puerto Rico and fast-track their career in five days.”

What can attendees expect from your Professional Development Session this year?

“Attendees will learn some key trends in spa and traditional fitness as well as gain insights on how to attract those with disposable income, particularly the active aging market.”

ISPA FOUNDATION

FOUNDATION

2016 ISPA FOUNDATION BOARD OF DIRECTORS OFFICERS CHAIRMAN Frank Pitsikalis ResortSuite VICE CHAIRMAN Sharilyn Abbajay Red Door Spas

DIRECTORS Todd Shaw ISPA Vice Chairman Michael Tompkins ISPA Chairman Lynne McNees ISPA President

MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic HONORARY BOARD MEMBERS Ruth Stricker The Marsh, A Center for Balance and Fitness Deborah Szekely WELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions:

ave you already renewed your ISPA membership? If so, did you check the donation box to help support the research and education initiatives of the ISPA Foundation?

Every year, in time with ISPA membership renewal, ISPA offers you the opportunity to help advance the spa industry by committing to support the ISPA Foundation. Your donation helps fund the ISPA Foundation Mary Tabacchi Scholarship, whose mission is to support the future leaders of the spa industry.

Since its inception, the ISPA Foundation Mary Tabacchi Scholarship has been awarded to 10 deserving students pursuing a career in spa management. In addition to receiving an endowment to fund their education, scholarship recipients are assigned an industry mentor who can provide them professional advice and facilitate valuable industry connections. With your help through your donation, these scholarship recipients will eventually provide care to future clients and serve as inspiration to other aspiring spa professionals.

Your donation also supports the ISPA Foundation’s many research initiatives. Since 1999, ISPA has partnered with PricewaterhouseCoopers to conduct both consumer and industry research studies to provide data-driven information which help to better inform your business’ decisionmaking and strategy. This industry-wide research allows ISPA members to not only better understand customers but also benchmark your business against your peers.

Continuing with the theme of knowledge and education, ISPA Foundation donations make it possible for ISPA to further develop a comprehensive spa management curriculum to be used in higher learning institutions worldwide.

On behalf of the ISPA Foundation, thank you for your unwavering support of these initiatives.

I encourage you to check the donation box when you renew your ISPA membership and continue to support the ISPA Foundation, for doing so supports the spa industry as a whole.

H

—FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN

LUMINARY

Ruth Stricker BENEFACTOR

Dr. Howard Murad PATRON

Massage Envy Franchising, LLC

MISSED YOUR CHANCE to check the donation box on the ISPA membership renewal form? You can still support the Foundation by donating to the ISPA Foundation Live & Silent Auctions. Be sure to donate on or before August 10 to be featured in the Auctions Donations printed catalog. To donate, visit attendISPA.com/auction or email ispa@ispastaff.com.

Red Door Spas ResortSuite July 2016

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7. emerginC Broad Spectrum with Protector, Tinted SPF 30+ contains key ingredients like aloe vera, sea buckthorn extract, licorice root, maritime pine bark extract and panthenol.

EMERGINC.COM | 1.800.257.9597

10

8. Zents’ UNZENTED collection is ideal for those with skin sensitivities (allergies, eczema, psoriasis), prenatal and chemically sensitive individuals. Both UNZENTED and SIGNATURE collections feature luxe hydrators, anti-agers with clinicals and up to 98 percent organic formulas. ZENTS.COM | 1.888.463.4236 9. Pure Fiji’s Rollerball is alcohol-free and infused with oils in top five fragrances: Coconut, Mango, Guava, Noni and Starfruit. PUREFIJI.COM | 1.800.477.4283 10. FarmHouse Fresh’s Quinsyberry Botanical Body Oil is a delectable blend of vitamin-rich blackcurrant extract and light, botanical oils that add fragrance to the skin with a soft apple blossom aroma. FARMHOUSEFRESH.COM | 1.888.773.9626

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Like a true community, let's make meaningful connections. Aimed at helping ISPA members discover each other, share one another's passions and inspirations, and hopefully kick-start warm introductions among peers, this section called Social Connections is all about building bridges. Share your passion with Pulse and see yourself featured in this section.

SOCIAL CONNECTIONS

2

3

4 CATCH WILLIAMS on stage at the opening General Session as well as at his Professional Development Session as he shares insightful ideas about service leadership.

Bryan K. Williams, DM

Tuesday, Sept. 13 9:30 – 11 am • Opening General Session

OWNER • B.WILLIAMS ENTERPRISE, LLC WASHINGTON, D.C.

1 1. BOOK CURRENTLY READING: The Greatest Salesman in the World by Og Mandino. This is probably my fifth time to read this book.

YOUR IDEA OF A GREAT LEADER: Someone who inspires

2. A HOBBY FEW KNOW THAT YOU HAVE: Avid boxing

Wi-Fi

enthusiast!

excellence in others and helps them achieve it.

HOTEL AMENITY YOU CAN’T LIVE WITHOUT: High-speed BEST PIECE OF ADVICE YOU’VE RECEIVED: My mother

3. FAVORITE TRAVEL DESTINATION: Bali, Indonesia FITNESS ROUTINE: High Intensity Interval Training (HIIT), mainly consisting of running, bodyweight and resistance routines four times per week 4. MOST USED APP: Evernote FAVORITE INSPIRATIONAL QUOTE: Do not withhold good

from those who deserve it when it’s in your power to help them (Proverbs 3:27).

always told me to only hang with people I can learn something from.

BEST ISPA CONFERENCE MEMORY: The line of people who

stayed to meet me after my first ISPA session years ago at The Venetian.

NETWORKING TIP ISPA CONFERENCE ATTENDEES SHOULD KEEP: Always look for ways you can add value to

someone else instead of looking for what you can gain from them, especially when you just meet with someone. ■

FAVORITE CHARITY/CAUSE TO SUPPORT: donorschoose.org

SOCIAL CONNECTIONS: bwenterprise.net

@bwenterprise

BWEnterprise

Bryan Williams, DM

July 2016

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2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

Elemis ISPA Expo Grand Opening, Second Stage, Room Drop Booth Number: 315 elemis.com | 1.866.643.0856

Which innovation would you consider to be a game-changer in the spa industry?

In 2013 we launched the awardwinning BIOTEC Facials that fuse technology and touch.

Each facial combines a unique high-potency activator, technology and specially designed Elemis Skin Lift Touch.

BIOTEC merges the science of nature with the science of skin. This development is game-changing as it re-engages with our 25-year clients loyal to the brand, plus it enables us to attract new clients who will be loyal to the technology. This is about faster, better results. We are always exploring how we can bring the science of nature to the science of technology and how we can take it to another level.

BIOTEC brings our clients a powerful new way to revitalize the skin.

— Sean Harrington President

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What makes your brand unique and innovative? Elemis is a luxury British skin care and spa brand that delivers pioneering, clinically trialed therapies and products for the face and body. Elemis is defined by its treatment-led philosophy, using a combination of rigorous clinical trials and feedback from therapists to perfect formulas. The masterful hands of Elemis therapists now touch over six million faces a year and the products are sold all over the world. Elemis’ commitment to excellence remains as resolute as the day it was born. The experience is exceptional, the results real.

Elemis has a proven track record building successful and profitable long-term relationships around the world. Supported by an exceptional team that delivers the Elemis philosophy with passion and dedication, this premium skin care and spa brand offers a complete business package with outstanding training, marketing and PR support.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? More than three years of development and following on the launch of the award-winning professional treatment, Elemis launches BIOTEC skin care. BIOTEC is the truly innovative new energizing skin-care system from Elemis. Scientifically proven to increase cell energy by up to 27 percent (based on independent tests). The groundbreaking BIO-ENERGY complex helps to re-boot skin’s performance for a thriving, vibrant and freshly revived complexion. This innovative skin-care system, patented with ground-breaking technology energizes skin from within, bringing a vitality to the complexion that is remarkable, no matter what your age or skin type.

How does your company create a culture of innovation? We start with a vision and we make it happen. We love to learn, share, evolve and never stand still. The heart of every product is founded in Elemis’ unique spa therapy menu. Through innovation and education, Elemis’ goal is to constantly strive for new discoveries in skin science. Elemis is a way of living and embracing the ever-changing needs of today’s hectic lifestyles.

2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

HydroPeptide General Session Booth Number: 409 hydropeptide.com | 1.800.932.9873

Which innovation would you consider to be a game-changer in the spa industry?

We are seeing innovation in how antiaging skin care can more effectively improve skin health. I recently transitioned into the spa industry because I saw a unique opportunity to bring the science of cellular health to the forefront as a powerful tool. The innovation lies in establishing the correct combination diet, exercise and rest as well as intelligently applied topical products to unlock that elusive “fountain of youth” we all wish to find.

— Neal Kitchen, Ph.D. VP of Strategy & Development

What makes your brand unique and innovative? HydroPeptide has revolutionized skin care through unique combinations of clinically tested ingredients, including bioactive peptides, botanical nutrients, antioxidants and moisturizing ingredients—the perfect combination of science and aesthetics. Our products and protocols are designed to enhance clinical procedures and provide long-term health regimens for the skin. With over a decade of research and experience, HydroPeptide has established its reputation as the leading peptide-based anti-aging line through synergistic formulations that take advantage of the latest peer-reviewed research while meticulously developing formulations free of harsh chemicals, parabens and phthalates.

The end result is a brand to which you can entrust your skin.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? This year we will be promoting our See the Difference campaign. At last year’s ISPA Conference & Expo, we were inspired by the story of Scott Harrison, founder of charity: water. We left the Conference with the goal of finding a way to contribute to clean water projects throughout the world. Our See the Difference campaign is based around our most popular product, Eye Authority. We’ve committed to donating three dollars from every unit sold to charity: water and we are looking forward to sharing our progress at the ISPA Conference & Expo this year.

How does your company create a culture of innovation? HydroPeptide has spent the last decade perfecting anti-aging. Our team of scientists and beauty professionals work together to challenge traditional beliefs and create a new approach to skin health.

By embracing this unique vision, HydroPeptide appeals to the most discerning clients and retailers with upscale experience and flawless results.

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2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

Matrix Fitness Conference Guide and ISPA Foundation Live & Silent Auctions Booth Number: 513 matrixfitness.com | 1.866.693.4863

Which innovation would you consider to be a game-changer in the spa industry?

It’s not one innovation specifically, but the way technology has changed the customer experience can’t be ignored.

Guests can now ensure they are always connected to the things they choose. Set up massage on phone via app?

Done. Grab a workout at the fitness center while capturing calories burned, heart rate, oxygen levels and more to track effectiveness? Done. Sharing that workout data on your social media platform of choice? Done.

— jason balzer Lifestyle Market

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What makes your brand unique and innovative? Matrix Fitness is the fastest-growing commercial fitness brand largely due to our culture and our people. We live and breathe fitness, and it shows in our passion to deliver premium solutions to our customers. We understand that fitness is part of a holistic approach to wellness. It influences a vast number of lifestyle decisions, including where to stay when traveling. For many of our clients’ guests, fitness has become an expectation. Matrix Fitness can help clients turn it into an experience.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? We will be showcasing an assortment of our cardio and strength lineups to allow attendees to get a flavor of the experience that facilities can provide to their guests. Due to overwhelming success in the launch at the 2015 ISPA Conference & Expo, we will be bringing back our Johnny G In-Trinity® board with demonstrations on how the program can enhance traditional practices like yoga, Pilates and various martial arts. For those who are looking for solutions on the cutting-edge of technology, our 7xi consoles will showcase the myriad ways it keeps users and facilities connected!

How does your company create a culture of innovation? We take an outside-in approach to product development. We gather feedback from all key stakeholders, listening to comments and challenges to identify and experiment with solutions that not only meet, but exceed our customers’ needs. “Believe in Better” is not just a campaign—it has become our unofficial corporate motto.

2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR Nelly De Vuyst Name Badge Holder Booth Number: 213 nellydevuyst.com | 1.800.263.8888

Which innovation would you consider to be a game-changer in the spa industry?

The biggest game-changer in the spa industry is the new technological advancements, body type analyses and personalization to propose preventative and predictive services. Skin evaluation devices have influenced the choice of treatments and products for clinics and spas. They truly have revolutionized the spa industry.

— Manon Pilon Renowned Author, Spa/Med Spa Consultant, Speaker, International Educator and Derme&Co VP

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SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? What makes Nelly De Vuyst shine is the fact that, over the years, we have been dedicated to provide doctors and aesthetic professionals with the most innovative and results-oriented skin-care line, ongoing trainings, advanced educational programs along with customized business and marketing support. We treat all our clients as our business partners, providing them with business solutions to help their continued development and success.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? The VitaLift-C HA Serum is a truly revolutionary age-management serum that combines a new generation of vitamin C and hyaluronic acid to even out skin tone as well as reduce the appearance of dark spots and wrinkles. Microencapsulated in biocompatible biphasic liposomes, the actives are protected from oxidation and specifically delivered into the skin in a controlled manner. Only when in contact with the skin, the stable patented vitamin C gets delivered inside the cells in its active form. Within 30 days, VitaLift-C HA Serum will brighten the complexion and will provide a dramatic lifting effect.

How does your company create a culture of innovation? We create a culture of innovation by cultivating the mindset to learn to see the industry in new ways. The spa industry is always changing and the real challenge is to be open to more change. Staying open, creative thinking, listening and collaborating with experts from all around the world are the keys to our innovation.

2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

ResortSuite Registration Bag Booth Number: 203 resortsuite.com | 1.866.4RSUITE

Which innovation would you consider to be a game-changer in the spa industry?

The most game-changing innovation is engaging the guest with a revolutionary online guest experience that allows for exploring and booking everything a destination has to offer.

From spa services to wellness programming, classes, accommodations, activities, dining reservations and group spa experience planning.

— Frank Pitsikalis Founder and CEO

What makes your brand unique and innovative? We strive to push the boundaries of innovation every day at ResortSuite. Our development and product team are some of the most dedicated people you’ll find and they work tirelessly to deliver amazing new products and releases. ResortSuite’s multiple integrated modules provide a unique niche in the industry, and help many multi-amenity destination spas and resorts realize their vision of a single system. We also strive to push the boundaries in customer care. Aside from our committed support team, we have a customer success team whose specific role is to transfer knowledge to our customers and ensure they are making the most of the products they have purchased. Our company takes pride in its ability to deliver a best-in-class system from multiple perspectives.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? The ability for a guest to book their entire spa day or even destination spa vacation has never been easier! ResortSuite WEB now allows guests to not only book a room, spa services, access their member statements and more, we’ve also added an Activity Scheduler which allows guests to view a calendar of events, activities and classes and book in real-time. Guests can plan their full itineraries and receive an email confirmation with their schedule. The ResortSuite WEB booking engine is also responsive to any desktop, tablet or mobile device, so your busy guests can book on the go.

How does your company create a culture of innovation? Teamwork is at the core of our innovative culture. We are constantly having brainstorming sessions and impromptu stand-ups about new ways to deliver what our customers want or need.

Our innovative ideas often begin with a customer question or request, and we strive to take it to the next level every time.

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The Top

5

Tips to n I cr ease your SpaĂ­ s rP ofitabi lity

1

Simplify your Menu Structure

3

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2

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5

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PMS | SPA | F&B | CATERING | CLUB | GOLF | SKI | RETAIL | CONCIERGE | WEB | MOBILE

www.UHVRUWVXLWH.com | 568,7( (1.866.477.8483) | LQIR#UHVRUWVXLWH FRP

2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

Technogym Farewell Party and Energy Breaks Booth Number: 321 technogym.com | 1.800.804.0952

Which innovation would you consider to be a game-changer in the spa industry?

“Integrating cutting-edge technology has completely redefined the spa experience.

Technogym leads this trend, offering state-of-the-art cloud technology that directly connects users with their personal wellness goals and can be found in the world’s top spas.”

— Nerio Alessandri President and Founder

What makes your brand unique and innovative? Technogym is the world’s leading wellness company, producing one of the most high-tech, welldesigned and comprehensive lines of fitness equipment, favored by Olympic athletes and over 35 million people worldwide. By offering an extensive and comprehensive collection of equipment, devices, services and content, Technogym is a complete wellness solution that offers users high-performance training with an unparalleled, immersive experience that helps them achieve their personal wellness goals.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Technogym is continually researching and developing new products that support our customers and help drive the spa industry forward. Two recent product innovations are SKILLMILL and GROUP CYCLE CONNECT—both reflect the brand’s commitment to design, technology, innovation and performance. SKILLMILL, the world’s first non-motorized machine trains and improves power, speed, stamina and agility. GROUP CYCLE CONNECT, the complete indoor cycling solution, offers remarkable feeling, accurate tracking, immersive content and an inspirational environment.

How does your company create a culture of innovation? Since Nerio Alessandri founded Technogym in his garage in 1983, innovation has been the heart and soul of the brand. Under Alessandri’s leadership, over 150 dedicated scientists, engineers and designers have researched and developed new Technogym products that transcend industry standards and push the boundaries of design and ergonomics.

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2016 ISPA CONFERENCE & EXPO

GOLD SPONSORS Aveda Relaxation Area Booth Number: 627 aveda.com | 1.800.644.4831

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? Aveda’s approach to skin transformation is holistic and grounded in Ayurveda. It offers high-performance professional and self-care products and innovative treatments that address the top global skin-care concerns and meet the needs of guests. Treatment protocols are created using the Aveda facial design system, which promotes treatment customization and spending the most time during the facial process that achieves the best results. Finally, it offers treatment series and packages that optimize guests’ skin transformation.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Aveda’s trifecta of new professional and retail products are grounded in our professional authority with the Aveda Professional™ line of high-performance, customizable products and treatments. With Botanical Kinetics™, we provide guests with a line of core essentials focusing on hydration, while still catering to the needs of all skin types. Finally, with Tulasara™, we are introducing Aveda’s most advanced performance skin care, to accelerate the skin’s ability to restore itself with unparalleled treatments and rituals.

How does your company create a culture of innovation? Aveda is returning to its Ayurvedic roots with this re-launch of its professional spa and retail skin-care business. This new holistic approach will focus on high-performance, result-driven products and treatments.

This initiative system simplifies the Aveda professional spa and retail skin-care offering while leveraging our expertise in Ayurveda.

BABOR Professional Development Sessions, Relaxation Area and Room Drop babor.com | 1.800.333.4055

What makes your brand unique and innovative? The Art of Precision Skincare: It all began in 1956 with a black rose, the symbol of infinite beauty. Since then, as the pioneer in professional skin care, BABOR has set the standard for skin-care research, made in Germany. Our precision formulas are based on the most innovative active ingredients. Their effect is enhanced by the expertise of BABOR estheticians in our luxurious, tailor-made treatments, which provide outstanding results and a uniquely indulgent spa experience.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? AMPOULE CONCENTRATES FP Active Night Fluid. This highly innovative formulation of all black ingredients works when it’s most needed: while you’re asleep. An extract of black algae regenerates the dermis, the layer of the skin that has a high content of collagen fibers, ensuring you look fresh and wrinkle-free, black truffle extract strengthens natural collagen production and remodels facial contours, while black willow extract increases cell turnover and skin renewal.

How does your company create a culture of innovation? As a pioneer of professional skin-care, we create innovative precision formulations and expert solutions made in Germany. We amaze our partners and customers because we take beauty personally. We trust in our expertise and recognize challenges as opportunities. We are focused on the preservation of beauty and excellence in product and treatment results.

2016 ISPA CONFERENCE & EXPO

GOLD SPONSORS COOLA Suncare Relaxation Area, Room Drop Booth Number: 439 coolasuncare.com | 1.760.940.2125

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? COOLA Suncare is passionate about making healthy sunscreens people love to wear. Our full line of luxury sun and skin-care products incorporate a Farm to Face® sourcing philosophy, using the freshest and most natural ingredients, whenever possible. Our organic formulas contain more than 70 percent certified organic ingredients. We formulate with Plant Protection®, allowing us to achieve clinically tested, broad spectrum and antioxidant-rich protection while using fewer traditional actives. Better for your skin, better for the environment.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? In addition to launching new products within our Classic Face and Spray Collection, we built upon the wild success of our award-winning SPF 30 Organic Makeup Setting Spray, and developed a new collection called Beauty. Our goal is to bridge the divide between suncare and makeup, and provide lasting color to a high-performance SPF. We are proud to launch our Daydream™ Mineral SPF 30 Makeup Primer, our Rosilliance™ SPF 30 BB+ Face, and a six-shade Tinted Mineral SPF 30 Liplux® Collection.

How does your company create a culture of innovation? COOLA Suncare is proud to have been named one of San Diego’s Coolest Companies. In an area filled with top-level brands, we must be doing something right! We recently moved into a brand-new 44,000 square feet space in Carlsbad, where you will find amazing art, surfboards, dogs, and an office filled with friendly staff.

Decléor USA Inc. Relaxation Area decleorusa.com | 1.888.852.2829

What makes your brand unique and innovative? As pioneers of aromatherapy skin care, Decléor is a botanical powerhouse committed to harnessing the natural ability of essential oils to deliver effective skin-care solutions with a holistic wellness approach for the skin, body and mind. Founded by an esthetician, Decleor marries 40-plus years of expertise with the latest discoveries in plant science to develop innovative, natural products and treatments. Decléor is a globally trusted leader in aromatherapy and professional skin care.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? At the heart of Decléor’s expertise are AROMESSENCE, 100 percent natural, pure, active essential oil treatment serums and balms. AROMESSENCE oil serums and balms effectively drain toxins, enhance radiances, and boost the efficacy of your day cream.

Our latest innovation is AROMA BLEND, tailor-made body rituals with a unique system that includes four body concentrates and three active oils, each with its own combination of simultaneously blended aromatic notes adapted to the body concern.

How does your company create a culture of innovation? As part of L’Oréal Group, Decléor benefits from its culture of innovation, research and development. Recognized for more than 40 years as the trusted expert in aromatherapy skin care, Decléor is truly a category leader in essential oil formulation. We continuously research the world of plants to masterfully blend essential oils and develop innovative products that are used in the very best spas in the world.

A true botanical powerhouse in your hands As the pioneers of aromatherapy, DECLÉOR harnesses the natural power of essential oils & scientific expertise to deliver powerful skincare. DECLÉOR brings results to skin at spa and at home.

Discover more about our business support and in-depth education designed to help your spa succeed. www.decleorusa.com • 888.852.2829

2016 ISPA CONFERENCE & EXPO

GOLD SPONSORS Dr. Dennis Gross Skincare Relaxation Area dgskincare.com | 1.646.747.5638

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? Dr. Dennis Gross Skincare, known for its number one at-home peel, is the ultimate resource for all things peel. Founded by skin-care expert Dr. Dennis Gross, his patented formula revolutionized skin care in 2000. Sixteen years later, Dr. Gross continues to improve his patients’ complexion, both inside and outside his NYC office. Dr. Dennis Gross Skincare has brought these sophisticated, yet simple patented formulas and skin-care regimens to the spa—all you have to do is relax and enjoy!

What exciting new product is your company showcasing? Dr. Dennis Gross unveils his secret to achieving the ultimate post-peel results: the Hyaluronic Marine Hydration Modeling Mask. This professional transforming alginate mask moisturizes and cools the skin, leaving complexion glowing and hydrated. The new C + Collagen Perfect Skin Set & Refresh Mist uses an antioxidant-rich, micellar technology formulated to penetrate skin through your makeup, providing protection and hydration—helping your makeup work for you, not against you Can you share one important tip to help attendees prepare for and explore the 2016 ISPA Conference & Expo? Dr. Dennis Gross and his thriving aesthetic dermatology practice have always been the heartbeat of our brand. Acting as an incubator for new concepts as well as detecting need gaps expressed by the doctor’s patients, our dermatology office serves as a living lab to help bring the very latest in skin-care technology to a broader client base.

Dive into blue with Dr. Dennis Gross... ...Leave Refreshed, Replenished, Radiant

REINVENTING HYDRATION Join Us At ISPA In Our Relaxation Room Discover 3 new skin-transforming technologies Contact: ispaappointments@dgskincare.com to book an appointment drdennisgross.com

Image Skincare Relaxation Area and Room Drop Booth Number: 322 imageskincare.com | 1.800.796.SKIN

What makes your brand unique and innovative? Image Skincare is an evidencebased clinical skin-care company, providing professional skin-care products and effective skin-care solutions. The most innovative brand in the industry, Image Skincare consistently produces the latest anti-aging, balancing, hydrating and illuminating technologies to further its mission of helping the world to age later.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? As a company that’s built upon a foundation of constant innovation, we eagerly look forward to our latest product release, scheduled for July 2016.

This new product represents everything we stand for. Curious? We thought you might be.

Our newest product is set to launch in July 2016. Please visit imageskincare.com and follow @imageskincare on social media for more information.

How does your company create a culture of innovation? In March, Image Skincare revealed our most ambitious product launch to date with 10 new products, an entirely new category and a beautiful high-end upgrade to our I CONCEAL Collection’s packaging.

Included in our launch items is also an amazing neck and décolletage lift that produces incredible results while helping to defy age. Although we are certainly humbled and excited by the overwhelming success of the biggest launch in company history, we eagerly look forward to the reveal of our newest product, coming in July 2016.

2016 ISPA CONFERENCE & EXPO

GOLD SPONSORS jane iredale Conference Journals, Green Room Makeup Booth Number: 301 janeiredale.com | 1.844.350.1610

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? For more than 20 years, jane iredale THE SKIN CARE MAKEUP™, has been innovating cutting-edge mineral makeup and skin-care products formulated with the highest-quality botanicals, oils and extracts to nourish and protect the skin. Women in more than 50 countries use our full line to enhance their beauty with the soft, luminous look of pure minerals. The result is a complexion that is nourished, nurtured and naturally radiant beauty inside and out.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Look for our new fall collection: ‘Fashion Forward’ features Smooth Affair® for Eyes, a versatile cream-to-powder primer and eyeshadow with an innovative formula for longwear, three shades of Retractable Brow Pencil with precision tip and Cindy PureMoist® Lipstick, a true red that conditions and quenches. This holiday, we have pretty presents for anyone on the shopping list: travel-sized BeautyPrep skin-care, minis of our cult-favorite Hydration Sprays and a touch of sparkle with Champagne on Ice, featuring three gorgeous mini glosses.

How does your company create a culture of innovation? We’re inspired by our surroundings, the beautiful Berkshire Hills of western Massachusetts, an area known for its holistic approach to health and wellness. This unique approach inspires Jane Iredale to create innovative, cutting-edge beauty products that bring our holistic values to life in our products, as well as to the work environment that is healthy, balanced and progressive.

I love know ing that every woman can find her perfect match of our best-selling foundation.

made in her shade

PurePressed Base Mineral Foundation Now in 24 perfect shades.

Cover, conceal and protect, like no other!

Our best-selling PurePressed ® Base has eight new, deeper shades of beautiful.

• 4-in-1: a foundation, powder, concealer and broad spectrum sun protection all in one

NEW Compact

• Antioxidant-rich and synthetic-free • Lightweight, sheer and oil-free

• Gives beautiful, lasting coverage

BECOME A JANE IREDALE PARTNER TODAY.

THE SKIN CARE MAKEUPTM HYPOALLERGENIC & DERMATOLOGIST TESTED. LEARN MORE AT JANEIREDALE.COM OR CALL 844.350.1610.

Jurlique Hotel Room Keys jurlique.com | 1.310.264.6800

What makes your brand unique and innovative? We believe that when it comes to skin care, health and well-being, nature is the answer. At Jurlique, we grow and extract many of our ingredients at our organic farm in South Australia. Our team of plant scientists constantly research to apply the latest discoveries and technologies for efficacy and safety of our products. From seed to skin, we control every step of the process so you can enjoy the most effective natural skin care.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Our new and highly concentrated Activating Water Essence is the essential step in every skin-care ritual, and for every skin type. It hydrates skin, which in turn enhances the performance of serum and moisturizer, for rejuvenated skin. This truly innovative product captures the vital living energy of plants to continuously hydrate, soften and revitalize skin.

How does your company create a culture of innovation? Jurlique started with a dream: to connect people back to nature. Nature has the ultimate power to create, nurture and soothe. We draw on knowledge of herbalism, alchemy, aromatherapy, naturopathy and modern science to formulate products and the way we care for our skin.

2016 ISPA CONFERENCE & EXPO

GOLD SPONSORS Kerstin Florian International Relaxation Area kerstinflorian.com | 1.949.595.4300

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? Kerstin Florian International embraces the philosophy of outer beauty, inner health and promotes a sense of well-being through naturally sourced spa products, clinically proven ingredients and professionally designed services. Kerstin Florian’s award-winning product lines have been uniquely crafted to address virtually any skin-care need.

Thoughtfully selected natural, active, plant- and marine-based ingredients in advanced formulations provide visible results through beautiful regimens varied enough to fit any menu, any clientele.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Kerstin Florian is showcasing a whole new look, new formula and new packaging with the re-launch of the new Certified Organic Facial Oil Collection—a curated blend of organic sea buckthorn, argan, jojoba, meadowfoam and vitamin E oils, known for centuries to rejuvenate and restore, replenishes what skin craves—hydration, nourishment and smoothness—as pure essential oils offer unique and aromatherapeutic benefits. Available in Clarifying Lavender, Rehydrating Neroli and Rejuvenating Anti-Stress blends.

How does your company create a culture of innovation? Kerstin Florian has always been inspired by nature, its energy and its intrinsic connection to wellness. Her gift for blending nature into innovative products and experiential treatments for unparalleled results continues each day at the corporate office, through field education and throughout the world with the committed team of global partners.

Natural Ingredients. Advanced Formulations. Beautiful Results.

Inspiring Wellness & Beauty Our luxurious, innovative formulations and treatments are centered upon our holistic approach and the four cornerstones of well-being.

Proper Nutrition Regular Exercise Peace of Mind Care of the Face & Body

Visit us at the Kerstin Florian Wellness Lounge ISPA Relaxation Room 5 for a preview of our new products & treatments.

Luxury, Results-Driven Skin & Body Care Collections Signature Spa Services • Comprehensive Training & Support

spa@kerstinflorian.com | www.kerstinflorian.com

Sanitas Skincare Relaxation Area Booth Number: 633 sanitas-skincare.com | 1.303.449.1875

What makes your brand unique and innovative? We control every aspect of our brand, from formulation, manufacturing, marketing to distribution. The human body is our inspiration.

Every ingredient, every delivery system, every process we use is designed to leverage the body’s innate ability to heal itself and to continually progress the health of the skin. In addition to housing our manufacturing and distribution facility, our corporate headquarters in Boulder, Colorado is also home to the Sanitas Training Institute and R & D Spa. What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? This year, we are showcasing our new Progenerate Collection. This collection features customized daily essentials in an easy, three-step system for sensitive, dry, normal, combination and oily skin types. These precision programs blend progressive skin science with targeted dual-delivery systems to balance, restore, correct and vitalize the skin. A simple regimen of cleanser, serum and moisturizer catalyzes skin health and prepares the skin to progress to our Activate and Optimize categories for rapid skin improvement.

How does your company create a culture of innovation? We have a very diverse team of formulators: cosmetic chemists, master herbalists, a fragrancer, a toxicologist, a biologist and a nutritionist. The diversity of our team allows for an innovative and multifaceted approach to the lines we create. We are constantly researching new, progressive ingredients and formulation techniques from across the globe.

SolTec Lounge PRESENTS THE

G G

Profoundly relaxes you physically, emotionally and mentally.

Produces a synchronized sound, vibration and magnetic therapy session. Includes specially designed layered music – multiple melodies play simultaneously to turn off your thinking brain.

Visit booth 611 at the 2016 ISPA Conference & Expo Experience the SolTec Lounge yourself. 702-701-6874.

2016 ISPA CONFERENCE & EXPO

GOLD SPONSORS Spafinder Wellness 365 Technology Centers spafinder.com | 1.305.307.5852

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

What makes your brand unique and innovative? As the world’s largest marketing, gifting, incentives and rewards company for the wellness industry, Spafinder Wellness 365 uses smart technology to connect wellness seekers with its global network of more than 25,000 spa, wellness, fitness and beauty partners. Spafinder Wellness 365 is recognized for bringing many innovative firsts to the industry, including The Wellness App. The company inspires its partners, consumers and employers with knowledge and ideas that make keeping well accessible, each and every day.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? With the Wellness App, by Spafinder Wellness 365, users can—for the first time—find, book, review, pay for services and earn rewards at an unprecedented global network of spa/wellness providers, all from their mobile phones. The App unites a fragmented industry through a sophisticated payment platform and delivers a cross-brand, cross-location loyalty program. Spas and wellness providers can now connect with the vast number of consumers who are using smartphones to do business.

How does your company create a culture of innovation? Spafinder Wellness 365 creates a culture of innovation by creating a culture of wellness. We believe happy, healthy employees are more creative and excited to come to work. Free on-site yoga classes and massage are just a few ways we inspire employees to be innovative and thrive, both at work and home.

Urbana by Sobel Westex Farewell Party Booth Number: 113 urbanaspa.com | 1.702.524.6647

What makes your brand unique and innovative? We have a keen eye for upscale products and design matched by our innovative trends in the spa and hospitality industry. An eye for upscale design is our forte, coupled with an ever-expanding creative product line..

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? We have introduced a full line of chenille handmade blankets that are super-soft and luxurious and available in four great earth tone colors. We have also introduced an innovative way to offer our spas and hotels free embroidery.

How does your company create a culture of innovation? We start at the top with our CEO, Walter Pelaez, setting the tone of being at the forefront of innovation, style and quality. We make it a point to pass along his visionary ideas and enroll the great people who make up the great company that Urbana by Sobel Westex portrays.

2016 ISPA CONFERENCE & EXPO

SILVER SPONSORS

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

AMSkier Agency Inc.

FarmHouse Fresh

Grounded Beauty

Morning Refresher amskier.com | 1.570.226.4571

Women’s Restroom Amenities Booth Number: 501 farmhousefreshgoods.com | 1.888.773.9626

ISPA Foundation Live & Silent Auction groundedbeautywholesale.com 1.855.292.7935

What makes your brand unique and innovative? Our farm-to-treatment spa offerings provide delicious, natural and organic selections using regional ingredients harvested from U.S. farms, like organic pumpkin puree, Texas honey, California brandy and many more. Our warm, conscientious support team and ever-changing product assortment has been voted by American Spa readers as “Top 5 Favorite AllNatural Lines and Body Care” for many years.

What makes your brand unique and innovative? Grounded Beauty’s mission is to share the vital and life-changing knowledge of grounding. Research shows that connecting directly to the earth’s energy, or grounding, restores and maintains your body’s most natural electrical state, supporting optimum health and function.

What makes your brand unique and innovative? Now in the third generation of family leadership, AMSkier partners with clients to provide first-class insurance supported by “Broad Shoulders, Bright Ideas,” an innovative and unique approach that goes far beyond just being an insurance provider. AMSkier is a distinguished insurance resource and true, caring partner dedicated to creating a culture of safety for its clients—whether it’s business and personal insurance, their exclusive worldwide program for children’s camps or top spas and resorts.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? After years of partnering with resorts, spas and hotels on a regional basis, AMSkier has launched a world-class partnership for leading resorts and spas across the country. We have created an inspired insurance program with cost-reduction strategies for workers’ compensation, reduced health-care costs with approved providers and proven prevention strategies, and workplace safety best practices that improve claims outcomes.

How does your company create a culture of innovation? A familiar saying at AMSkier is “when you say you can’t, then you have to.” It is an approach and mindset to innovation that welcomes unusual insurance, safety and business challenges and seeks solutions that most insurers would never consider.

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What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? FarmHouse Fresh Organics has been years in the making. This certified line is delicious as can be, and truly grown to delight! It’s formulated with notes of organic coconuts, pineapple, red berries and more.

How does your company create a culture of innovation? We are a dream factory! It begins with hiring team members who share our enthusiasm for life. We share great food, drinks, articles, websites, videos and products on a daily basis as a total company.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? We look forward to unveiling our new Grounded Beauty zero gravity Relaxation Chair at the 2016 ISPA Foundation Live & Silent Auctions. Clients will connect to the earth’s healing energy in the peaceful comfort of your relaxation room, to quiet the mind and soothe the body. Grounding improves circulation, and will give an overall feeling of relaxation before your client’s spa services have begun. We strive to help improve the spa client’s overall experience.

How does your company create a culture of innovation? We embrace both mother earth’s ancient wisdom along with our modern culture’s luxury-driven lifestyle to promote health and wellness in body, mind, and spirit.

NuFACE

Organic Male OM4

RevitaLash Cosmetics

Morning Coffee Booth Number: 425 mynuface.com | 1.888.360.9171

Headshot Station Booth Number: 436 om4men.com | 1.877.898.MALE (6253)

Dessert Cart Booth Number: 431 revitalash.com | 1.877.909.5274

What makes your brand unique and innovative? NuFACE is the beautiful skin expert from Southern California, where skin is in the spotlight all-year long. Our goal is to reshape your beauty routine with our athome microcurrent devices, so we took technology and made it sexy. We made it beauty-friendly, user-friendly and pushed past the beauty boundaries to help our clients’ inner beauty emerge.

What makes your brand unique and innovative? In 2010, Organic Male OM4 revolutionized the industry by creating the first skin type and condition-specific men’s line to bust the myth that all men’s skin is created equal. Advanced green science technologies are leveraged to create biologically precise skin wellness solutions that achieve immediate and noticeable results.

Choose Organic Male: OM4, leaders in men’s services and retail business development.

What makes your brand unique and innovative? RevitaLash Cosmetics began with a unique eyelash conditioner, created

by Dr. Michael Brinkenhoff for his wife, Gayle, during her courageous fight against breast cancer. Gayle’s courage inspired an entire collection of cosmetics designed to revitalize the natural beauty and spirit of women. Our award-winning lash and brow conditioners feature a proprietary blend of scientifically advanced technology and botanicals to enhance the natural beauty of the eyes.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? NuFACE is constantly bringing new and multi-solution products that deliver beautiful results. We are focused on delivering clinically proven products for ideal skin health. Because of our drive to deliver the best products for our clients, we ask for you to stay tuned for this Fall for our latest product launch.

How does your company create a culture of innovation? We embrace change. We know that change leads to growth, and growth leads to greatness. We put our nerves and fears aside and stretch ourselves to dive into new innovation.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? OM4 Body Green Science Organics is the “destination” for the third quarter of 2016 and an ISPA Conference & Expo exclusive debut.

How does your company create a culture of innovation? Organic Male: OM4 fosters a culture of innovation by rewarding ownership and initiative in new product development, sustainable supply chain evolution and service delivery.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? This year, RevitaLash Cosmetics proudly introduced a complete packaging rebrand to celebrate our 10-year anniversary. The new look of our lash and brow beautification products brings a modern-beauty aesthetic and a strong shelf presence to the 10-piece collection.

Our rebrand, 10th year anniversary milestone, and newest product launch— Defining Liner Eyeliner—make for an exciting year.

How does your company create a culture of innovation? RevitaLash Cosmetics has a strong heritage celebrating women of courage and beauty. We are inspired to carry on that legacy, helping women of all ages and ethnicities feel more naturally beautiful.

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2016 ISPA CONFERENCE & EXPO

SILVER SPONSORS

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

AS OF MAY 23, 2016

Spa & Club Ideations

SpaSoft

Zents Body Care

Booth Number: 611 spaclubideations.com | 1.702.701.6874

Professional Development Sessions Booth Number: 328 spasoft.com | 1.802.253.7377

Headshot Station zents.com | 1.303.430.3124

What makes your brand unique and innovative? Led by hospitality veterans Jeff and Michele Kohl, Spa & Club Ideations is a full-service consulting agency in the spa and wellness industries. Unique and innovative in the scope of consulting services and product distribution offered and the broad range of clients served. The Kohl’s specialize in working with hotels/resorts, spas & salons, country & private clubs, fitness/health clubs, private communities and medical facilities.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? ISPA Conference attendees will be invited to relax in the new SolTec Lounge. SolTec technology is perfect for the spa industry as it improves the guest’s sense of well-being, peace and tranquility simply by resting comfortably. The SolTec Lounge delivers a sound, magnetic and vibration therapy session, making it a welcome addition to relaxation areas and a tool for creating treatments that don’t require a therapist.

How does your company create a culture of innovation? Spa & Club Ideations’ innovations include: continually bringing new products into the wellness marketplace; global distribution of SolTec Lounge and HOPSports; surmounting industry-first challenges in developing and opening a medical spa to meet requirements in sterilization, infection control and product selection.

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What makes your brand unique and innovative? Designed specifically for the needs of spas, SpaSoft simplifies the complex management of large luxury spas all over the world. SpaSoft has unique domain experience in the spa industry, providing the high-touch technology that allows for high-touch guest service. In addition, SpaSoft has been on the forefront of data and payment security, allowing your spa guests to relax deeply knowing their information is protected.

What makes your brand unique and innovative? Zents is a mindful company committed to bettering the world. Giving back: We are committed to raising money and awareness for global nonprofits, and we join forces with our spa partners to benefit local charities. Sourced with love: Our handharvested shea butter benefits women in Africa. Our Concreta stones support Indian artisans. Locally sourced ingredients from small U.S. organic and biodynamic farmers minimize our carbon footprint.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Spa directors and corporate management are looking for more information about their business to help them make informed decisions. SpaSoft is excited to add a Business Intelligence solution that will help spas gather, analyze and leverage their data for a competitive edge. In addition, look for enhancements to the Online Booking Engine and greater efficiencies for spa management.

What exciting new product is your company showcasing at the 2016 ISPA Conference & Expo? Come learn about our unique new probiotic, stressbusting, age-defying, and prenatal offerings.

We’ve addressed stress not only in unscented and bespoke treatments but also in every retail product, which are now infused with our zen blend—a stressbusting, healing tonic. We love that therapists receive the same stress relief benefits as their guests as they perform treatments.

How does your company create a culture of innovation? Our spa customers around the world are constantly innovating and look to SpaSoft to support their efforts. We work together to launch new and exciting technology initiatives into the market.

How does your company create a culture of innovation? Cutting-edge topical supplements for the skin, like probiotics and biodynamic flower essences are at the core of our new formulas. We’ve also created unique enhancements to basic massages, including a probiotic booster, a stress-busting booster and an age-defying booster.

T

he March Snapshot Survey focused on generating new revenue. This month’s survey results were packed with great information from both spa and resource partner members. The survey topics range from finding out whether companies hold formal brainstorming sessions or not,

and if so, how frequently, to exploring incentives or rewards to employees who help identify new revenue-generating ideas.

One interesting question centered on what respondents consider their spa’s most successful revenue-generating ideas. In terms of retail, popular answers included bundling products, “buy one, get one” promotions, bringing in new retail offerings which include seasonal promotions, hosting events, gifts with purchase and partnering with vendors. When shifting the focus to marketing promotions and special packages, responses ranged from creating destination and special holiday packages, pairing service and retail offerings together, and monthly promotions. In regards to special events, popular responses among spa respondents included holding customer appreciation events, spa socials or open houses, hosting school or charity fundraisers and vendor demos/features inside of the spa.

DON’T MISS OUT on a quick and easy way to stay current on the latest business and spa industry trends. Be sure to participate in the next Snapshot Survey.

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Lynne McNees • President lynne.mcnees@ispastaff.com 1.859.226.4260 Crystal Ducker • Vice President of Research & Communications crystal.ducker@ispastaff.com 1.859.226.4427

ISPA STAFF

Jennifer Duckworth • Senior Director of Events jennifer.duckworth@ispastaff.com 1.859.226.4254

PROUDLY SERVING ISPA AND THE ISPA FOUNDATION

Megan Browning • Marketing Manager megan.browning@ispastaff.com 1.859.219.3549

VISION To be the leader in promoting and enhancing the well-being of the spa industry and the people it serves.

MISSION ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth.

Tara Finn • Sales Manager tara.finn@ispastaff.com 1.859.226.4372 Allie Hembree Martin • Public Relations Manager allie.martin@ispastaff.com 1.859.425.5072 Briana Lee • Project Manager briana.lee@ispastaff.com 1.859.219.3527 Mae Mañacap-Johnson • Editor mae.manacap-johnson@ispastaff.com 1.859.425.5062 Allison Martin • Membership Account Executive allison.martin@ispastaff.com 1.859.226.4334 Jessica Pfister • Fulfillment Coordinator jessica.pfister@ispastaff.com 1.859.687.7014 Autumn Phelps • Trade Show Manager autumn.phelps@ispastaff.com 1.859.226.4207 Amber Phillips • Events Manager amber.phillips@ispastaff.com 1.859.226.4420 Elizabeth Pulliam • Membership Experience Specialist elizabeth.pulliam@ispastaff.com 1.859.219.3512 Ashley Roberts • Project Coordinator ashley.roberts@ispastaff.com 1.859.219.3621 Tara Salah Eldin • Project Coordinator tara.salaheldin@ispastaff.com 1.859.219.3615 Samantha Smith • Project Manager samantha.smith@ispastaff.com 1.859.219.3619 Jenny Wallace • Strategic Communications Manager jenny.wallace@ispastaff.com 1.859.226.4354

AD INDEX ISPA would like to thank the following Pulse advertisers for their support of the association: 46

AMSkier Agency Inc. amskier.com 1.570.226.4571

74

Aveda 1.800.283.3224 aveda.com

29

EuroSpa Aromatics 1.800.395.6478 eurospaaromatics.com

19

NuFACE 1.760.734.4545 mynuface.com

47,

FarmHouse Fresh

19

Organic Male OM4 1.877.898.6253 om4men.com

INSERT 1.888.773.9626

farmhousefreshgoods.com

46, 75

BABOR 1.561.802.6160 babor.com

27

GMC Skin Care USA Inc 1.800.341.1531 gmcollin.com

45

Philip Stein Holding, Inc. 1.800.237.9477 philipstein.com

15

Biotone Professional Massage and Spa Products 1.800.445.6457 biotone.com

37

GrandeLASH-MD 1.877.835.3010 grandelashmd.com

5

Phytomer Group Brands 1.800.227.8051 phytomerusa.com

25

Blue Beautifly 1.510.788.7543 bluebeautifly.com

Grounded Beauty 1.888.223.8454

55

13

Ready Care Industries 1.303.341.7171 purefiji.com

groundedbeautywholesale.com

8, 9

HydraFacial MD – Edge Systems LLC 1.800.603.4996 edgeforlife.com

65

HydroPeptide 1.800.932.9873 hydropeptide.com

22, 23 [ comfort zone ] north America 1.212.924.2454 comfortzoneit.com

79

Image Skincare 1.800.796.7546 imageskincare.com

76

80, BC

jane iredale –

IBC

Bon Vital 1.800.253.6466 bonvital.com

39

Celluma by BioPhotas 1.714.838.1956 biophotas.com

77

78

63

COOLA Suncare 1.888.682.6652 coolasuncare.com

81

Dr. Dennis Gross Skincare 1.212.752.0777 drdennisgross.com

82

Elemis 1.866.643.0856 elemis.com

67

IFC, Éminence Organic Skin Care 1 1.888.747.6342 eminenceorganics.com 7

11

ESPA International (US) Ltd. 1.786.350.1192 us.espaskincare.com Europelab Inc. 1.866.929.6765 europelab.ca

43

69

47

RevitaLash 1.877.909.5274 revitalash.com

49

Sanitas Skincare 1.888.855.8425 sanitas-skincare.com

83

Spa & Club Ideations LLC 1.702.701.6874 spaclubideations.com

84

Spafinder Wellness 365 1.646.374.4945 spafinder.com

83

SpaSoft 1.802.253.7377 spasoft.com

73

Technogym 1.206.623.1488 technogym.com

85

Urbana by Sobel Westex 1.702.524.6647 urbanaspa.com

48

Youngblood Mineral Cosmetics 1.800.216.6133 ybskin.com

25

Zents Body Care 1.888.463.4236 zents.com

THE SKIN CARE MAKEUP

1.844.350.1610 janeiredale.com

Decléor USA Inc 1.888.852.2829 decleor.com

3, 71 ResortSuite 1.866.477.8483 resortsuite.com

Jurlique 1.800.854.1110 jurlique.com Kerstin Florian International 1.888.537.7846 kerstinflorian.com Matrix Fitness 1.866.693.4863 matrixfitness.com Moroccanoil Inc. 1.514.448.8967 moroccanoil.com Nelly De Vuyst 1.800.263.8888 derme.ca

Bold indicates year-round Pulse advertisers and 2016 ISPA Conference & Expo sponsors.

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“When you get where you’re goin’ Don’t forget to turn back around And help the next one in line.

Always stay humble and kind.”

STYLING & PHOTO BY ECHOSTARMAKER.COM

— “Humble and Kind” by Tim McGraw

ach time I hear Tim McGraw’s new song, “Humble and Kind,” I am reminded to live a life of gratitude and humility. When was the last time you’ve decided to give back because you’ve been blessed more than you think you deserve? Have you ever returned a good act by paying it forward?

If there’s someone I know who didn’t forget to “turn back around and help the next one in line,” it has to be this year’s ISPA Dedicated Contributor, Jean Kolb. A dear friend to me and to so many others in the spa world, Jean dedicates her time and energy to mentor and help others simply because it is in her DNA to be humble and kind. Her contributions and journey within the spa industry are highlighted in this Pulse issue )page #, and I hope her story inspires you to give back to causes that have the most meaning to your life.

To many, one such cause is cancer. This year, cancer has hit close to home as several ISPA members lost their battle to the disease, including this year’s ISPA Visionary Award recipient, the late Geraldine Howard. Because of the devastating impact cancer has had on our industry, ISPA has collaborated with ResortSuite so that, for each registration bag handed out at the ISPA Conference & Expo, a donation will be made to Stand Up To Cancer on behalf of the ISPA community. We also recognize and support the countless organizations that are members of ISPA, who are dedicated to giving back and fighting cancer.

We love when we are able to celebrate important causes and introduce charities to the ISPA community like we have done in the past with FEED, TOMS, and charity: water. We are proud to watch so many ISPA members step up and develop partnerships that are truly making an impact!

Thank you.

This year, however, it is personal. Cancer has affected every one of us in one way or another. How will you Stand Up To Cancer?

E

CONNECT WITH ME ON FACEBOOK! Lynne Walker McNees

NEED A LITTLE DOSE of inspiration? Click here to watch Tim McGraw’s “Humble and Kind” music video.

—LYNNE McNEES, ISPA PRESIDENT

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