Pulse SPA Magazine August 2015 by Bel SPA

2015 ISPA CONFERENCE & EXPO PREVIEW EDITION

AUGUST 2015

P U L S E . E X P E R I E N C E I S PA . C O M

2015 ISPA CONFERENCE & EXPO Don’t Just Wonder. MANDALAY BAY RESORT & CASINO OCT. 19–21 | LAS VEGAS, NEVADA

Wander.

Award-winning Award-winning d winning organic skin care

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FROM YOUR

CHAIRMAN

2015 ISPA BOARD OF DIRECTORS OFFICERS CHAIRMAN Michael Tompkins Hilton Head Health

ARE YOU COUNTING DOWN THE DAYS?

VICE CHAIRMAN Ella Stimpson The Spa at Sea Island SECRETARY/TREASURER Todd Shaw The Club at Las Campanas DIRECTORS Noel Asmar Noel Asmar Uniforms, Inc.

I AM.

Blake Feeney Feeney & Co.

n about two months, we will

Todd Hewitt Four Seasons Toronto

once again gather as one

Kristine Huffman Huffman Hospitality Concepts

community at the 2015 ISPA

ISPA Foundation Chairman Jeff Kohl Spa & Club Ideations

Conference & Expo—and I can hardly contain my excitement.

Why? This year, we not only explore a vast world of opportunities at Conference but also mark a milestone with ISPA’s 25th anniversary. Yes, ISPA is turning 25! It was hard to imagine when we first started as a community that we’d make it this far. After all, more than two decades ago, people thought the spa industry was nothing more than indoor pools and unscientific healing practices. Today, spas are synonymous with health and well-being, with more and more treatments backed by medical science. Oh, how far we’ve come indeed! I invite you to make history and join us at this year’s ISPA Conference & Expo in Las Vegas on Oct. 19 to 21. There are a lot of reasons why you need to be there and these are all highlighted in this Conference preview edition of Pulse. With all of this year’s expert speakers and program highlights, it’s near impossible to drill the reasons down to one. But if I must, allow me to point out that coming to this year’s ISPA Conference & Expo is like coming home.

Julie Oliff St. Regis Aspen Laura Parsons ZaSpa at Hotel ZaZa ISPA Foundation Vice Chairman Frank Pitsikalis ResortSuite Eric Stephenson Well World Group Todd Walter Red Door Spas Lynne McNees ISPA President MEDICAL ADVISOR Brent A. Bauer, MD Mayo Clinic

With a fitting explore theme, we shared the journey as a community in bringing the spa’s mission of health and well-being to life. Throughout the years, ISPA has remained steadfast to

CHAIRMEN’S COUNCIL

its mission, consistently representing the spa world and never changing in the face of chal-

Past ISPA Chairmen who are current members:

lenges. We explored unbeaten paths, paving the way to a spa revolution. Ultimately, like every

Gayle Brady • Brady Spa Consulting

journey we take, we circle back to coming home. Welcome home—we hope to see you at the

Jeff Kohl • Spa & Club Ideations

2015 ISPA Conference & Expo!

Jean Kolb • Well By Choice John Korpi • Korpi & Korpi Kate Mearns • 5 Spa Consulting LLC Jim Root • Glen Ivy Hot Springs —MICHAEL TOMPKINS, CHAIRMAN

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Jane Segerberg • Segerberg Spa Consulting, LLC Deborah Waldvogel • Sedona Resorts

Personalization is the new luxury.

Make every interaction count. :OHYL KH[H YPJO N\LZ[ WYVÄ SLZ HJYVZZ L]LY` KLWHY[TLU[ ZV `V\Y Z[HɈ JHU WLYZVUHSPaL L]LY` [V\JO WVPU[ [V JYLH[L KLLWLY JVUULJ[PVUZ

THE MAGAZINE FOR THE SPA PROFESSIONAL

EXECUTIVE Lynne McNees • ISPA President EDITORIAL Mae Mañacap-Johnson • Editor DESIGN Marja Walker ADVERTISING AND SALES Whitney Elswick ADVERTISING COORDINATOR Katherine Blake PRODUCTION MANAGER Chris Guzicki

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2015. All rights reserved. No part of this publication may be reproduced without written consent of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325, Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114. PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

EDITORIAL OFFICES International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504, USA Phone: 1.859.425.5062 1.888.651.ISPA (4772) • Fax: 1.859.226.4445 experienceispa.com

address, phone and email address. Only your name, title, company and location will be published in the magazine. The editor reserves the right to edit for clarity and content. By submitting the letter, you are giving ISPA publishing rights. Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February, March/April, May, June, July, August, September, October, November and December by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington, Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365 Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

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is the magazine for the spa professional. As the official publication of the International SPA Association, its mission is to serve as the preeminent resource of expert insights, trends, tools and research to help spa professionals create innovative solutions and make informed business decisions.

“Be carefree—so that you’ll get lost while you explore, only to be found again in the moment.”

There’s truth to the saying: Not all who wander are lost.

ome moments require that you let go of expectations in order to discover the unexpected. Other moments demand courage as the fork in the road takes you to an unbeaten path. But the fear of getting lost, even for the most seasoned traveler, is hardly a match to the joy of discovery. This is what moves us to wander. This is what inspires us to explore. In this preview edition, we take a sneak peek into the 2015 ISPA Conference & Expo to offer you a road map on how to best experience and explore the spa industry’s premiere annual event. Get smart ideas that can help you plan your ISPA Conference experience in advance with “Are You All Set for the ISPA Conference?” (page 34). To know your stop points at this year’s Conference, journey with us in “Can We Take You on a Road Trip?” (page 42) and find out what this year’s event has in store for you. Be sure to also read the high-level highlight of this year’s educational offerings in “Professional Development Sessions: Explore Your Professional Potential” (page 30) to help you assess your educational needs. Plus, get valuable insights from some of this year’s speakers, Amy Purdy (Conversations, page 26) and Dr. Gladys McGarey (Ask the Expert, page 50). No matter what way you plan to explore the 2015 ISPA Conference & Expo, bring with you a wanderlust spirit. Be curious to find new ideas and solutions. Be adventurous to discover business opportunities and build connections. Be carefree—so that you’ll get lost while you explore, only to be found again in the moment.

MARION PHOTOGRAPHY STUDIO

—MAE MAÑACAP-JOHNSON, EDITOR @ISPAPULSEEDITOR

Inside the Pulse Vault...

ring out the celebratory cake, this year marks ISPA’s 25th anniversary! Coincidentally, this year is also my fifth-year anniversary working with ISPA and serving you, its members and Pulse readers. Oh, how fast time flies! Walk down memory lane with me as I dust off my first-ever Pulse Conference preview and 20th anniversary issue (August 2010) and read throwback stories VISIT like “Top 20 Memories of Past ISPA Conferences” (page 28), “Look How Far P EXPEURLSE. I E We’ve Come: Surviving the Dark Ages of Manual Computing, Leg Warmers N ISPA.C CE OM and Sweatbands” (page 57) and “ISPA’s First Exhibitors: Stories of Evolution and Success” (page 62). 6 PULSE

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AUGUST 2015 VO LU M E 2 5 ISSUE 6

2015 ISPA CONFERENCE OCTOBER 19-21

& EXPO PREVIEW Can We Take You on a Roadtrip? Exploring the 2015 ISPA Conference & Expo BY MAE MAÑACAP-JOHNSON

42 29

Take 5 With Sharilyn Abbajay 2015 ISPA Dedicated Contributor Recipient

Explore Your Professional Potential B Y J E N N I F E R D U C K WO RT H

Are You All Set for the ISPA Conference? BY MAE MAÑÃCAP-JOHNSON

BY ALLIE HEMBREE

Professional Development Sessions

2015 ISPA Conference & Expo

2015 ISPA Conference & Expo Sponsors An In-Depth Showcase of the 2015 Platinum, Gold and Silver Sponsors BY MAE MAÑÃCAP-JOHNSON

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IN EVERY ISSUE

From Your Chairman

Pulse Preview

Pulse Points

Member Profile: Fallsview Casino Resort - The Spa Luring In Travelers and Gamers

16 26

BY CHRISTINA BUSWELL

Member News BY TARA SALAH ELDIN & SARAH HARMON

SEE + BE SEEN

Conversations: Amy Purdy 2014 Paralympic Bronze Medalist, Author and 2015 ISPA Conference & Expo General Session Speaker BY MAE MAÑACAP-JOHNSON

Ask the Expert: Gladys McGarey Co-founder of the American Holistic Medical Association and Pioneer of Living Medicine

Success Stories: William Mangold VP USA Hospitality Division Majestic International, Montreal, Canada

BY CHRISTINA BUSWELL

A Day in the Life: Taylor Toreno ISPA Foundation’s Mary Tabbacchi Scholarship 2015 Co-Recipient BY CHRISTINA BUSWELL

ISPA Foundation

2015 ISPA Foundation Live & Silent Auction Donors

ISPA News

Snapshot Survey

ISPA Calendar

Product Spotlight

Social Connections: Lynda Solien-Wolfe Vice President, Massage Therapy and Spa Bon Vital, Heartland, Wisconsin

Are you ready to explore? Aptly using a bike as a visual reference to convey adventure and a carefree spirit, the cover puts front and center the 2015 ISPA Conference & Expo’s explore theme and the ISPA community’s passion toward discovering new opportunities and ideas.

End Notes

COVER PHOTO COURTESY OF SHUTTERSTOCK

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64 ABOUT THE COVER

PULSE POINTS CO M P I L E D B Y C H R I S T I N A B U S W E L L

Online Shoppers More Likely to Disengage as Consumers

SURVEY:

Most Americans Do Not Regularly Use Sunscreen

A A

lthough more consumers are becoming online savvy, retailers face one grim reality: Online shoppers are less engaged as consumers compared to offline shoppers. The reason behind this, based on findings by Gallup research, is that many retailers are falling short on delivering the ideal online experience. When it comes to engaging customers, service and personal communication are often more important than the product itself. Findings showed that a third (32 percent) of online shoppers are disengaged or do not have a strong and positive emotional attachment to a brand. When it comes to engaging online shoppers, the findings clearly show that online consumers look for the nontangible aspects of the shopping experience, such as service, swift problem resolution and providing good customer communication. In fact, online shoppers favor these more than they value product attributes like competitive pricing and product options. How are you engaging your online clients or shoppers? Focus on providing them with the quality of service they expect, such as easy access to live chat sessions with a representative and aligned online and storefront channels for a seamless shopping experience. 12 PULSE

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ccording to research published in the Journal of the American Academy of Dermatology, the majority of Americans do not use sunscreen to properly protect themselves from the sunâ&#x20AC;&#x2122;s harmful ultraviolet rays. Researchers from the Centers for Disease Control and Prevention (CDC) surveyed participants on how often they use sunscreen when outside and exposed to the sun for more than an hour. Only 14.3 percent of men and 29.9 percent of women reported that they regularly apply sunscreen on both their face and other exposed areas of the skin. The American Academy of Dermatology recommends choosing a sunscreen with a label that states it is broad-spectrum, has a Sun Protection Factor (SPF) of 30 or higher, and is water-resistant. Using this data, thereâ&#x20AC;&#x2122;s an opportunity for spa professionals to help raise skin health awareness and encourage guests to regularly wear sunscreen. Likewise, make sure to carefully select sunscreen products to carry in your retail area for your guests to use and purchase as part of their at-home skincare regimen. n

MEMBER PROFILE

FALLSVIEW CASINO RESORT - THE SPA

Luring in Travelers and Gamers BY CHRISTINA BUSWELL

rom a business standpoint, Fallsview Casino Resort - The Spa offers a unique vantage point. Its location affords a majestic view of Niagara Falls, one of the world’s most captivating natural wonders. With thousands of tourists drawn to Niagara Falls each year, the resort has established itself as a popular tourist destination. Additionally, because it is a casino resort, guests who like to gamble are also lured to play on any of its more than 3,000 slot machines, 130 gaming tables and inside its poker room. This is great news for the resort’s in-house spa, especially since every single one of the resort’s captive clients are potential spa guests. The resort and spa stays extremely busy with roughly 13 million tourists visiting Niagara Falls each year. “The spa at Fallsview Casino Resort is a prime getaway for travelers who want to relax in a luxurious environment and partake in a little gaming action in one of the world’s most popular destinations,” says Spa & Health Club Manager Laurence Roptus.

Growth of a Spa The spa first opened its doors in 2004 with five treatment rooms. Today, this number has grown to 12, and includes a relaxation lounge, fitness facilities and 16 PULSE

August 2015

personal amenities, a swimming pool, whirlpool, steam rooms and sauna accommodations. “With exceptionally high standards for hospitality, attention to detail and distinctive customer service, the spa is a luxurious destination that has been awarded the CAA/AAA Four Diamond Award,” says Roptus. She adds that it is imperative that the spa maintains a rejuvenating, relaxing and recharging environment, while providing operational efficiency as it can be a challenge to manage appointments, staff schedules and facility maintenance. On average, the spa updates its menu every 18 months and launches new and exciting special offers every two months. They also like to experiment and try new things, such as the seasonal “Made in Canada” retreat called “Maple Bliss,” a 60-minute body treatment using maple sugar body scrub, red maple sap and the Canadian red clay body mask and body butter. Offering unique treatments, says Roptus, is one way to keep the spa inter-

esting and enticing to all guests, including casino-goers. “We believe in working both from the inside out and the outside in to improve and treat the complete body and soul,” she says, stressing the spa’s focus on promoting a holistic and healthy lifestyle. Massage remains the most popular treatment. Packages and retreats are also popular. One such retreat is called “Sacred Nature,” which allows guests to combine anti-aging treatments for the face and body with a massage for the ultimate head-to-toe experience. Regular guests tend to look for more extensive facial treatments. To meet this request, the spa recently introduced the successful Intraceuticals Facial Treatment. This revolutionary skin-care treatment simultaneously infuses moisture, vitamins and antioxidants into the skin via cooling and calming topical hyperbaric oxygen. This process leads to luminous, unparalleled hydration and visible, age-defying results. The skin looks and feels years younger, visibly

lifted, toned and hydrated. The treatment is completed with an oxygen aroma inhalation to enhance the overall experience.

Successful Marketing The spa, along with its resource partners, offers complimentary, themed seminars that allow guests to learn more about the spa’s complete range of products and services. As a bonus, the seminars always include a gift with purchase. “Marketing the spa to a gaming clientele is a unique opportunity,” Roptus says. The spa uses several touch points and strategies to ensure that customers know that the spa is a resort amenity for them to avail of and that they become familiar of the products and spa services offered. Part of its marketing strategy is to promote the spa’s new menus and services through its monthly newsletter, email and social media. Additionally, the spa is also promoted as a reward in the resort’s loyalty program. August 2015

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MEMBER PROFILE

ABOUT THE SPA Spa open date: July 2004 Square footage: 10,000 Number of treatment rooms: 12 Number of full-time spa staff: 25 Guest ratio percentage (female vs. male): 65 percent vs. 35 percent Signature treatment: Fallsview Signature Facial & Tranquility Retreat Contact information: Fallsview Casino Resort – The Spa 6380 Fallsview Blvd. Niagara Falls, Ontario, Canada 1.888.325.5788 fallsviewcasinoresort.com

Finding Like-Minded People Providing complete rejuvenation to guests can be quite challenging, but the well-trained staff delivers the ultimate relaxation experience in a unique atmosphere. “Our spa associates are our most important assets. It’s essential that we recruit, hire, train, motivate and retain people who can connect with guests and create memorable experiences for them,” she says. The four categories that the spa considers when hiring are: capacity, attitude, personality and skills. The spa strives to educate staff members in order to raise their professional potential and develop or improve their skill sets. In partnership with resource partners, the spa provides yearround training for new and existing staff. Much like their mentality when hiring 18 PULSE

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employees, it is very important for the spa team to find resource partners who adhere to similar values and ideals. “For example, our main product line, [ comfort zone ] north america, is developed and produced in Parma, Italy in a facility that uses 100 percent of its energy from renewable sources. Reforestation projects by the company seek to offset the environmental impact related to the production of [ comfort zone ] north america products and packaging,” she says, highlighting the spa’s commitment to the environment.

Supporting a Community Fallsview Casino Resort – The Spa gives back to the community through corporate-giving programs that help improve the quality of life of residents within the Niagara Region in the areas of health care,

post-secondary education, the arts, culture and heritage. The resort also supports community events, festivals and other public activities. Additionally, the resort runs a successful, award-winning green initiatives program, which includes an environmentally friendly procurement strategy. “Our makeup line, jane iredale – THE SKINCARE MAKEUP, wholly commits to providing a product line with the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty. They support the organization Living Beyond Breast Cancer and are certified cruelty-free,” Roptus says. Ultimately, she believes that it is essential that all employees and resource partners share the spa’s belief on providing exceptional customer service while catering to the needs of the community. n

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MEMBER NEWS B Y TA R A S A L A H E L D I N A N D S A R A H H A R M O N

THE SPA SHIFT Announcements marking spa industry players on the move. l l Yarlin Faurer

Aimee Schmalzle

Garrett Mersberger

Nikki Miller

Eric Gavin

Michael Cady

l l l

Philip Meyer

Lester L. Scott

Sue Thomas

Yarlin Faurer has been appointed Spa Director at Hibiscus Spa, Westin Grand Cayman. Miami, Florida’s Spafinder Wellness 365 has named Aimee Schmalzle its new Vice President of Marketing. Kohler Co., of Kohler, Wisconsin, has promoted Garrett Mersberger to Director of Kohler Waters Spas & Development. The company has also promoted Nikki Miller to Manager of Operations. Salamander Resort & Spa, located in Middleburg, Virginia, has announced Eric Gavin as its Chief Sales and Marketing Officer and Michael Cady as its Director of Sales & Marketing. The property is also celebrating its second anniversary on August 29. Vancouver’s Sense Spa at Rosewood Hotel Georgia has appointed Philip Meyer as Managing Director. The Carillon Hotel and Spa, of Miami Beach, has added Lester L. Scott to its team as Managing Director. Dr. Dennis Gross Skincare, located in New York City, has welcomed Sue Thomas to its team as the new Global Director of Sales – Professional.

NEW ON THE MENU One Ocean Resort Hotel and Spa of Atlantic Beach, Florida, is offering the One Ocean Dilo After Sun Smoother for summer skin. Hydrating and soothing skin damaged or dehydrated by the sun, the treatment even includes a hair and scalp therapy massage. The resort is also maximizing its pet-friendliness. Guest pets can take advantage of a feeding placemat, pet bowls and a gourmet pet room service menu.

GIVING BACK This summer, Two Bunch Palms Resort & Spa has been giving back to those individuals who dedicate their time to helping others. Available Monday through Friday, the US$95 Midweek Summer Special is offered to all first responders, school district personnel, military staff and healthcare workers.

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OPEN FOR BUSINESS 1. Smart Spa Solutions, located in Bermuda, is serving

clients in the Caribbean, Europe, North America and more. Offering mystery shopper assessments, operational audits, staffing and recruiting services and business analyses for spa operations, the company is a resource for spa personnel who are looking to increase the value of their business operations.

2. San Francisco’s Nob Hill Spa has opened its new Spa Suite. Including a main area, treatment room and bathroom with a rain shower, it can be reserved by guests looking for more privacy. On busier days, the suite will also double as an extra treatment room.

MEMBER UPDATES 1. Carson, California’s Dermalogica has been acquired by

Unilever. The co-founders of Dermalogica will continue to have a share in the company and will ensure the brand’s identity remains as it is. This partnership will grow its current business and explore new opportunities, including global expansion.

2. Jean Kolb has retired from Wisconsin’s Kohler Co. She 2

is now focusing on advocating wellness through her new company, Jean Kolb Well by Choice.

BRILLIANT IDEA Four Seasons Toronto debuted a new mobile app for use at Four Seasons locations. The app offers a way for guests to check in or out, order room service, request a car from the valet, request turndown service and more. It also greets the guest by name after they have checked in and logged in. An app three years in the making, this digital concierge allows guests to customize their stay with its many features, including personal and local recommendations.

August 2015

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SEE + BE SEEN

FOCUS ON FITNESS. Matrix Fitness was present at the International Health, Racquet & Sportsclub Association (IHRSA) 2015 International Convention & Trade Show to showcase new products, including the Connexus Series, In-Trinity, Sprint 8, Personalized Trainer Portal and T3xh Treadmill. Apart from offering product demos and opportunities to connect with fitness experts like Hunter Allen and Phil Campbell, Matrix also invited guests to participate in the “Connected for a Cure” campaign, which raised US$5,623 for Augie’s Quest, the largest individual fundraising program for research and drug development aimed at ending ALS.

Above: Matt McConley, digital product manager, demonstrated technology offerings to the Matrix team on a custom 84” touchscreen interface. Top left: Personal trainers also showcased the new Connexus series group functional training system and users logged into their workouts to raise money toward the fight against amyotrophic lateral sclerosis (ALS) through Augie’s Quest.

ON THE PANEL. Several ISPA members were spotted at SPATEC Spring North

WELLNESS HIGHLIGHTS.

America held in Miami, Florida. As the event keynote speaker, ISPA Chairman

Spa professionals gathered at the

Michael Tompkins talked about the personalization of spa and wellness. More than

Biltmore Hotel in Coral Gables,

60 spa directors and vendors also attended an early morning panel networking

Florida for the 12th Annual Trends

discussion that focused on the topic, “Wellness for One and for All.”

Report presented by Spafinder Wellness 365. Spa Director Charlotte Prescott unveiled the spa’s Benessere at the Biltmore Wellness package during the event, as well as hosted a Mediterranean-style healthy luncheon for spa directors, general managers and Biltmore Hotel members in attendance.

ISPA Chairman Michael Tompkins with SPATEC North America Event Director Monica Helmstetter. Over at the morning panel discussion, panel speakers (from left) Suzanne Holbrook, corporate director, spa operations the Americas, Marriott International; George Powell-Lopez, director of spa at Pure Spa at the Pelican Grand Beach Resort; Maureen Vipperman, regional director of spa operations, Sandpearl Resort and Tammy Pahel, director of spa at Turnberry Isle, Miami show their support of Global Wellness Day. Florida Spa Association Founder Ilana Moses (center in the group photo) was also in attendance.

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CONVERSATIONS WITH AMY PURDY

B Y M A E M A Ñ AC A P - J O H N S O N

At just 19 years of age, AMY PURDY was rushed to the hospital in a state of septic shock after suffering flu-like symptoms. Doctors diagnosed her with Meningococcal Meningitis. Due to resulting blood circulation problems, doctors were forced to amputate both of her legs below the knee. After going through this life-altering experience, Purdy challenged herself to move on with her life and attain goals that even most full-bodied people struggle to accomplish. Three months after a kidney transplant, she entered the United States of America Snowboard Association (USASA) National Snowboarding Championship where she won medals in three events. Today, she is one of the top ranked adaptive snowboarders in the world, and was the 2014 Paralympic Bronze Medalist. In the years since her surgery, Purdy has performed on Dancing with Stars, written a book, pursued a modeling and acting career and inspired countless people on the inspirational speaking circuit. This October, she will share her story as a General Session speaker at the 2015 ISPA Conference & Expo.

PULSE: What was your emotional, mental and physical

to snowboard and I absolutely fell in love with it! I knew from that point forward snowboarding experience when you first realized that you lost both WIN A would be a major part of my life. your legs to Meningococcal Meningitis? ED COPY N IG S Amy Purdy: You might think that it was devastating, PA AT THE IS N IO P: You said when you survived the and certainly it was the biggest challenge I have yet faced T A D FOUN ! S N IO T C disease you were driven by one quesin my life, but I remember being grateful for what I did AU tion: “If my life was a book and I was the have. By the time I actually lost my legs, which was weeks author, how would I want the story to go?” after I was first admitted to the hospital, Looking back now, how would the first sentence I expected it: I could see that my legs of your personal story read? were in bad shape. But there was a time P: That’s easy, because last year I actually did write a that my hands and other organs, and of book about my life called On My Own Two Feet: From course my life, were all in serious jeopardy. Losing My Legs to Learning the Dance of Life. The So I actually was quite grateful to have first sentence reads, “My day was over.” It gets come through it all as well as I did. Maybe better! that’s a “glass half full” perspective, but things could have been worse. P: On a daily basis, what gives you the courage to face your fears? P: What sparked your love for snowP: When you’ve had one foot over the threshold boarding? of death there is really not much left to be truly P: My mom and dad used to take my sister afraid of. I’m not driven by fear, rather I’m driven by a passion and me on ski trips to southern Utah, which for wanting to do all of the things I want to do with my life in was about a three-hour drive from our home in Las Vegas. I whatever time I have left, which I know can be taken away at always knew that I loved the snow and the mountains but was any minute. never very passionate about skiing. When I was 15 years old, a (CONTINUED ON PAGE 28) few of my friends who were skateboarders invited me to Utah

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CONVERSATIONS WITH AMY PURDY

CO N T I N U E D F R O M PAG E 2 6

“While in my snowboarding career I do want to beat the other racers, what I'm really trying to do is beat myself.” supporting myself without being tied down to having to be in one place. The freedom it allowed me is what drew me to it and I loved it. That’s why I got into it, but I ended up falling in love with it because I realized I enjoy being a healer. The healing arts are fascinating to me, there is so much to learn about our bodies, energy and how we share it with the world. Being a massage therapist is incredibly rewarding. I then went on to be an esthetician and makeup artist for 10 years.

P: How do you live the spa lifestyle? P: I have been a part of the spa and wellness world longer than P: As a professional snowboarding medal-winner, you are very competitive. What fuels your competitive spirit?

P: Passion. While in my snowboarding career I do want to beat the other racers, what I’m really trying to do is beat myself. I’m always trying to be a better version of me, in whatever I’m doing, and if I’m successful in doing that, then I’m constantly improving and I believe that will lead both to success and personal satisfaction. So far, so good!

P: Prior to contracting meningitis, you worked as a massage therapist. What inspired you to become one and what was that experience like for you? P: I chose to become a massage therapist so I could travel the world and have this amazing career that would travel with me. Being a massage therapist would allow me to have a means of 28 PULSE

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any other, spending all of my 20s as a massage therapist, makeup artist and esthetician. I worked for Canyon Ranch in the Venetian which was by far one of the best companies I have ever worked for, as well as many other spas, including The Beverly Hilton. But now that I have moved on to other ventures, I do my best to live the lifestyle as much as possible. I travel a lot so I always seek out healthy, clean eating spots close to my hotel. I wake up, hit a juice bar for a green drink, go to the gym and if there is time I hit the sauna or steam room, which is always the best way to end any workout. I stretch, I do a little yoga. I feel so good about myself when I can start my day with these things, there is no reason we should only do it as a luxury. It’s more of a necessity for me.

P: What’s next on your bucket list? P: To speak at the ISPA Conference, of course!

OCT. CONFERENCE & EXPO 2015 ISPA 19-21

TAKE BY ALLIE HEMBREE

WITH SHARILYN ABBAJAY

21-year active ISPA member, Sharilyn Abbajay serves as the senior vice president of operations, brand development and retail concepts for Elizabeth Arden Red Door Spas. With more than 35 years of experience, Abbajay has become a well-recognized expert within the field of spa development, strategy, retail, trends innovation and operational excellence. At the 25th annual ISPA Conference & Expo, she will be recognized for her years of work in the industry with the 2015 ISPA Dedicated Contributor Award. In this feature, she offers five insights about her professional journey, vision for the spa industry and secret to success.

1. 2.

I’d describe my professional journey as:

Blessed—and [filled with] good fortune. I have had the privilege to work, be taught and remain inspired by many leaders, influencers and visionaries in the beauty spa business. All held a place in my life as mentors and teachers, professionally and personally. My proudest moment was: When I'd receive grati-

tude messages or a word or two that, in some way, I have helped a person’s life gain self-worth and meaning. While there is not just one gigantic “proud moment,” there were several that presented themselves and came in all shapes and sizes. [One such moment] was back in the early 80s when I helped to build and open Noelle The Day Spa in Washington D.C. with Noel DeCaprio and Gillette Company. [Then there was that time] when I received a call from Jeff Kohl and Thad Hyland that I had been selected to serve on the ISPA Board—I was super thrilled that I had made it! [Another was when] a recruiter swept me away to join The Red Door Spa in the early 90s and when I flew to New Orleans to work for the Neill Corporation for many years. The owners, Debra and Edwin, are always in my heart.

As a leader, I strive to: Remain

2015 ISPA Dedicated Contributor AWARD RECIPIENT

approachable and accessible—never think you are too big for your britches. And never make someone feel small or beneath you. Watch your words and choose your words carefully because people will retain how those words [affected] them. I make every effort to develop others to reach their fullest potential and recognize the imaginable. Build brands that last and are stable/strong enough to reinvent and stay relevant. Stay on course, flexibly and fluidly, and shift with the everchanging landscape. Communicate your plan and vision— gather insights from other bright minds of all ages. My vision for the spa industry is: To refine the

4. 5.

“basics” and deliver experiences that certainly enhance people’s lives that correspond with current lifestyles. Appeal to the young workforce that the spa industry is a viable business to earn a living. Develop education institutes to help solve the service provider shortages. To succeed, I never: Take my eye off the ball. But to

really succeed, have a little faith and belief in yourself. Remember that you need a village to ultimately succeed. Collaboration is powerful, especially in a smaller group wherein creativity will likely thrive more effectively. n CLICK HERE to read Abbajay’s advice to young spa professionals hoping to meaningfully contribute and leave a mark in the spa industry.

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2015 ISPA CONFERENCE & EXPO OCT. 19-21 PROFESSIONAL DEVELOPMENT SESSIONS

YOUR PROFESSIONAL POTENTIAL BY JENNIFER DUCKWORTH

Explore the ISPA Conference & Expo Professional Development Sessions

A one-of-a-kind enrichment experience. Each day during the three-day ISPA Conference, attendees will learn valuable information in sessions developed to meet the specific needs of spa industry professionals. Attendees will engage with their peers in a variety of sessions that will challenge their thinking and advance their strategies. These sessions are designed to inspire attendees to explore various professional strategies through insights gained from the best professional experts and esteemed spa industry leaders. This year’s PDS schedule is divided into five categories designed to better identify areas of interest based on attendees’ own professional and personal needs: Mindful Marketing, Employee Impact, Skill Sharpener, What’s Trending and Business Health. Here’s a preview of this year’s sessions that can help attendees learn, engage and explore their own professional potential.

MINDFUL MARKETING Learn marketing tips and techniques that will generate positive buzz for your brand.

Be a Visionary: Create Complete Success with Branding Boldijarre Koronczay EXPLORE… l

Big Branding, Small Dollars Grow Any Spa like a Billion Dollar Brand

Gerry O’Brion

Fundamental rules of how to be successful The importance of working as though someone you want to impress is watching

EXPLORE… l

Five steps to attract ideal customers How to stand out in a sea of sameness

Social Media Productivity Tools: The Cure for Social Media Overload

EXPLORE…

Ramp Up New Hires Fast & Keep Them Forever Merit Gest

Heather Lutze l

EMPLOYEE IMPACT Focus on your most important business asset, your employees.

Which social media platforms will benefit your business How to create niche marketing for your spa

l l

Four things every onboarding program must have Ten quick and easy ways to improve day one with a new employee (CONTINUED ON PAGE 32)

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2015 ISPA CONFERENCE & EXPO OCT. 19-21 PROFESSIONAL DEVELOPMENT SESSIONS CONTINUED Strengthening Your Bottom Line by Elevating your Employees’ Happiness Petra Kolber EXPLORE… l l

How to change from being a fault finder to a benefit seeker The power that gratitude and elevated well-being has on productivity

Increasing Sales and Employee Performance Through Effective Goal-setting Tanya Chernova EXPLORE… l l

A fresh, empowering and updated perspective to lead your team A clear plan for successful goal setting – and goal getting

SKILL SHARPENER Enhance your skills and leave with tangible takeaways to make you a better leader. Public Relations and the Art of Vintage Networking Darlene Fiske EXPLORE… l l

Ways to manage your reputation online How to strengthen current relationships with important influencers

Master Your World through Exceptional Leadership Mary Kelly EXPLORE…

The Art of Event Planning for Spas Marni Beninger

EXPLORE… l l

Five steps to execute a smooth, successful event at your spa Ideas for incorporating events into your spa that will increase guest loyalty

Get it Done! From Vision to Action in Three Steps Kristine Huffman

Mind Mapping as a technique for getting thoughts on paper Task analysis for step-by-step action plans

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Why people need training and how to train for great results How to be consistent in your leadership strategy

WHAT’S TRENDING Keep your finger on the pulse of the industry and learn about the latest trends. Spas and Technology: There’s an App for That Dr. Pamela Peeke

EXPLORE… l

August 2015

EXPLORE… l l

Digital technologies available within the health and wellness sector The addictive potential for client-based digital technology use and how to manage this within the spa

Spa Trends to Implement Today Deborah Evans Parker, Lisa Starr & Cary Collier EXPLORE… l l

Practical information on current spa trends and how to implement effectively How to build brand identity while staying on trend

Spa & Wellness: Driving the Opportunity in Hospitality Andrea Foster EXPLORE… l

The impact the economy and lodging market performance have on hotel and resort spas Ways to apply this knowledge to spa-related operations

Five-Star Global Spa Trends Delivering Exceptional Service Amanda Frasier & Jeff Wielgopolan EXPLORE… l l

An overview of what is trending at fivestar spas around the world How to deliver exceptional service against those trends

BUSINESS HEALTH Discover strategies and business boosters that will positively impact your bottom line.

Get Gift Card Savvy! Maximizing the Power of Gifting Patti Biro EXPLORE… l l

The Art of Pain-Free Profitability: Adventures in Doing Less and Earning More Paula Gregorowicz EXPLORE… l

Connecting with Customers Scott Friedman EXPLORE… l

How to create an open and engaging culture that motivates employees to deliver on the brand promise Ways to establish immediate rapport in a global market

Learning to Utilize Your Inventory Tom Shay EXPLORE… l

The importance of getting rid of dead inventory and investing in inventory that moves quickly Strategies for what spas should and shouldn’t do to increase retail sales

Effective year-round use of gift cards to drive new guests How your team can sell and upsell to drive gift card sales and redemptions

How to identify your number one area of profit leakage that is costing you money One powerful question to use each day to focus your energy on the biggest impact actions

The Wellness Solution: Keys for Successful Wellness Programs, Services and Products Dr. Trevor Cates EXPLORE… l l

The keys to successful wellness program service and products in spas How to determine which wellness offerings are right for your spa and how to effectively implement n VISIT attendISPA.com to get the most updated PDS descriptions and ISPA Conference & Expo information.

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2015 ISPA CONFERENCE & EXPO OCT. 19-21

Are You All Set for the ISPA Conference?

THE ULTIMATE PLANNIN G GUIDE

BY MAE MAÑACAP-JOHNSON

Holy smokes, we’re only two months away from the 2015 ISPA Conference & Expo! It’s time to get cracking. Let’s list out all the must-sees and organize all the must-dos. Here are survival tips to help you plan, pack and experience the ISPA Conference & Expo like a pro.

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DO THIS Still not registered for the 2015 ISPA Conference & Expo? Now is the time to do it! Go to attendISPA.com to register so you can get ahead in planning your ISPA Conference & Expo experience. Keep in mind that early registration rate savings disappear August 31.

BOOK THIS Get your travel details taken care of early. Book your flight and hotel room in advance to ensure you get the best deals. Mandalay Bay Resort & Casino is the official hotel of the 2015 ISPA Conference & Expo. Staying at Mandalay Bay ensures you get access to many great benefits, including convenient

proximity to where all the action is, nightly delivery of the ISPA Room Drops and The Daily Pulse to your hotel room and friendly booking terms like no change fees, just to name a few. STAY ALERT: Beware of third-party hotel companies that reach out to prospective attendees with false advertising messages. To be safe, be sure to use the attendISPA.com hotel reservation link. LISTEN TO THIS Donâ&#x20AC;&#x2122;t know what to expect at this yearâ&#x20AC;&#x2122;s ISPA Conference & Expo? Let the veterans guide you through an on-demand pre-Conference webinar. Available at attendISPA.com in September, the downloadable resource will provide you a sneak peek on how to explore the ISPA Conference. PLAN FOR THIS Maximize your time at the Expo by preplanning your budget before you head to

2015 ISPA CONFERENCE & EXPO Vegas. Tap your team’s assistance to help guide you through the process and sift through your current retail offerings in order to determine which categories in your retail area need an update. Planning your category needs and budget in advance also gives you an opportunity to evaluate current vendor’s performance and level of support to your spa, allowing you to make an informed business decision while at the ISPA Conference & Expo. SCHEDULE THIS Be an early bird and book appointments with potential business partners. At the ISPA Conference & Expo, time is a pre-

cious commodity, so gain a competitive advantage by setting up meetings in advance. Plus, don’t forget to book your Relaxation Area appointments at attendISPA.com so you can have your full schedule set before you even leave home. Things can get chaotic on-site, so it’s always a good idea to get your time for treatments reserved! CREATE THIS Awaken the Martha Stewart in you and get crafty with a “Contact Me” document. Include photos of individuals you need to connect with at ISPA Conference to help you put a face to the name, stay organized and maximize

OCT. 19-21

THE ULTIMATE PLANNIN G GUIDE

your networking time with potential clients. Don’t just include the basic information, do some research to get a better idea of how to make a more personal connection. One smart tip: Leverage the power of LinkedIn! BROWSE THIS Identify in advance booths you plan to stop by on the Expo floor. Go to attendISPA.com/exhibitors to search this year’s exhibitors, preview the Expo floor and set up a personalized agenda through “My ISPA Planner.” A new offering this year, the online planner allows you to conveniently save details of (CONTINUED ON PAGE 38)

2015 ISPA CONFERENCE & EXPO

OCT. 19-21

THE ULTIMATE PLANNIN G GUIDE

(CONTINUED FROM PAGE 36)

exhibitors you plan to visit, schedule an appointment and easily connect with potential resource partners online. PACK THIS Make sure to create a packing list so you won’t forget the essentials, including business cards to pass around at every networking opportunity, media kits to share with journalists and an evening outfit so you can show up at the ISPA Farewell Party in style. PREVIEW THIS Get familiar with the 2015 ISPA Conference & Expo agenda available on attendISPA.com/attend so you can preplan the sessions and events you want to

attend. Aside from industry veterans and expert speakers at this year’s Professional Development Sessions, this year’s ISPA Conference & Expo also features keynote speakers Zuckerberg Media Founder & CEO Randi Zuckerberg, 2014 Paralympic Bronze Medalist Amy Purdy and charity:water Founder Scott Harrison. Health expert Dr. Pamela Peeke, Chef Revolutionist and 2015 ISPA Alex Szekely Humanitarian Award recipient Alice Waters, and sociologist and author Bertice Berry will also be gracing this year’s General Sessions. Plus, the ISPA community will honor ISPA Dedicated Contributor Award Recipient Sharilyn Abbajay and ISPA Visionary Award Recipient Boldijarre Koronczay.

DONATE TO THIS Hit two birds with one stone by donating to the ISPA Foundation Live & Silent Auctions. You will not only raise awareness for your brand by having your donated item on display in the Auction Area, but also get to support a good cause. Proceeds from the ISPA Foundation Live & Silent Auctions help to support its educational and research initiatives. ASK FOR THIS When reaching out to a prospective resource partner, inquire in advance of any “Show Special Rates” offered at the ISPA Expo. Exhibitors generally provide ISPA Conference & Expo attendees with (CONTINUED ON PAGE 40)

2015 ISPA CONFERENCE & EXPO

OCT. 19-21

THE ULTIMATE PLANNIN G GUIDE

(CONTINUED FROM PAGE 38)

great value through on-site-only wholesale discounts and special rates. INVEST IN THIS The ISPA Conference & Expo is no place to break in a new pair of shoes. Invest in a good pair of walking shoes that are sensible enough to make the long Conference days of walking manageable and give them a test run a few days in advance. DOWNLOAD THIS Download handy apps that can help you find places, save time and make your Las Vegas stay hassle-free. HipMunk: Lets you do comparisonshopping for airlines.

AroundMe: Lets you find the nearest coffee shop, ATM, hospital, bank or gas station. Waze: Helps you navigate new places and informs you of real-time traffic. OpenTable: Lets you make restaurant reservations on the fly, plus user reviews and ratings help separate the good from the “blah.” Skype or Viber: Receive and make calls free or at a reasonable rate, wherever you are. Perfect when needing to do collaborative international calls while at ISPA Conference! Sleep Cycle: Tracks your sleep patterns and wakes you up gently at the shallowest point of your sleep cycle.

HootSuite: Access all your social media apps in one place. Yogaspot: Allows you to do yoga in the comfort of your hotel room through instructional videos. BRING THIS Bring an open mind and an adventurous spirit. The best way to explore the 2015 ISPA Conference & Expo is to have a welcoming mindset to discover new ideas, fresh products and solutions, learn new business skills and build life-long friendships. So plan today and explore tomorrow—we can’t wait to see you at the 2015 ISPA Conference & Expo in October! n

THE 2015 ISPA CONFERENCE & EXPO

Certified Spa Supervisor (CSS) Planning to take the Certified Spa Supervisor (CSS) Exam at Conference? Stop over at the CSS Study Group before the big exam. The CSS Exam is part of a voluntary certification program for spa supervisors and managers who have completed the necessary pre-requisite of the Supervisory Skill Builders workbooks. To learn more, email ispa@ispastaff.com. CSS STUDY GROUP n 1-2 pm (Sunday, Oct. 18) CSS EXAM n 2-4 pm (Sunday, Oct. 18)

Connect & Explore – A First-timer’s Intro to ISPA Need a quick road map on how to best experience the ISPA Conference & Expo? Let ISPA Conference veterans and your spa industry peers guide you in this introductory session that also offers great networking opportunities. 3-4 pm (Sunday, Oct. 18)

Ruth Stricker’s Wise Voices Before you head out full speed, pack up all of Dr. Gladys McGarey’s inspiring words of wisdom. Internationally recognized as the “Mother of Holistic Medicine,” Dr. McGarey is the founder of The Foundation of Living Medicine. For a preview of this remarkable woman’s life mission, read “Ask the Expert” on page 50. 4:30-6 pm (Sunday, Oct. 18)

CAN WE

SUNDAY SPOTS

TAKE

Coming in early on Sunday, Oct. 18? Start your ISPA Conference & Expo adventure with three must-see road trip stopovers.

YOU ON A

ROADTRIP? Here are things to do as you plan to attend the ISPA Conference & Expo.

START

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NEXT TEN MILES The best road trips are those that combine learning with leisure. How about an educational tour with sessions that provide you with expert insights and help you take your business to the next level?

Professional Development Sessions

For the most updated PDS info, visit attendISPA.com.

Professional Development Sessions Make the Professional Development Sessions (PDS) your first educational stop. The PDS offer actionable takeaways, practical how-tos and high-level insights to help you explore new business opportunities or elevate your professional brand. Sessions are concurrent and slated at various times during the three-day event, which means you’ll have every opportunity to customize your educational experience according to your most pressing business needs. 8–9 am n (Monday, Oct. 19)

8–9 am and 2:30–4 pm n (Tuesday, Oct. 20)

8–9 am and 3–5:30 pm n (Wednesday, Oct. 21)

General Sessions

General Sessions In this road trip, all roads lead to the General Sessions. A must-see at every ISPA Conference, this year’s General Sessions feature high-profile keynote speakers such as Founder and CEO of Zuckerberg Media Randi Zuckerberg, 2014 Snowboarding Paralympic Medalist Amy Purdy and charity:water Founder and CEO Scott Harrison. Also gracing this year’s General Sessions stage are revolutionary chef and 2015 ISPA Alex Szekely Humanitarian Award Recipient Alice Waters, and health expert and author Dr. Pamela Peeke. The ISPA community will also recognize this year’s ISPA Dedicated Contributor Award recipient Sharilyn Abbajay and ISPA Visionary Award recipient Boldijarre Koronczay.

ISPA Dedicated Contributor Award recipient Sharilyn Abbajay.

ISPA Visionary Award recipient Boldijarre Koronczay.

9:30–11 am n (Monday to Wednesday, Oct. 19–Oct. 21)

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SHARE THE ROAD: NETWORKING

Expo Lunch Meals are better when shared. Enjoy the daily complimentary lunch on the Expo floor and exchange friendly conversations with colleagues, mentors and future business partners over a healthy serving of lunch. NOON–1:30 pm n (Monday to Wednesday, Oct. 19–Oct. 21)

EXPO LUNCH

TO DONATE TO THE ISPA FOUNDATION AUCTIONS, EMAIL ispa@ispastaff.com

NETWORKING

ISPA FOUNDATION LIVE & SILENT AUCTIONS

ISPA Foundation Live & Silent Auctions Switch gears from business to networking for a cause. Stop by the ISPA Foundation Live & Silent Auctions to not only bid on great escapes, products and one-of-a-kind collectibles generously donated by the ISPA community, but also share high-spirited moments with spa industry peers. Bid or donate generously, all proceeds will help support the ISPA Foundation’s educational and research initiatives. To donate, email ispa@ispastaff.com. ISPA Foundation Silent Auction On-Site Bidding n 11:15 am–6 pm (Monday to Tuesday, Oct. 19-20) ISPA Foundation Live Auction n 4:30-6 pm n (Tuesday, Oct. 20)

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PRODUCTS AND TREATMENTS

RELAXATION AREA

Relaxation Area Slow down, you’re entering the slow zone. Your mini spa sanctuary throughout this road trip, the Relaxation Area offers a quiet space to experience relaxing spa treatments and connect with potential business partners. Some sponsors require appointments. Visit attendISPA.com to see who among the sponsors are offering advance appointments. North Convention Center n Appointment Times Vary n (Monday to Wednesday, Oct. 19-21)

Take the next exit to explore the latest products and treatment trends.

NEXT EXIT: PRODUCTS AND TREATMENTS ISPA EXPO

ISPA Expo Take in the great scenery of innovative products showcased in every booth and make sure to set up appointments in advance to connect with this year’s exhibitors. Every year, the Expo features an estimated 60 new product launches. Be sure to fully explore the Expo floor to discover new product lines that offer the best retail potential for your spa. ISPA Expo Reception n 4-6 pm (Monday, Oct. 19)

Expo Hours n 11:15 am–6 pm (Monday to Tuesday, Oct. 19-20) 11:15 am-3 pm (Wednesday, Oct. 21)

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DETOUR: LOST? ISPA RESOURCE CENTER

ISPA Resource Center Can’t find your way around? Make a pit stop at the ISPA Resource Center where you can pick up resources like the ISPA Conference & Expo map and brochure, ISPA Foundation Auctions catalog and connect with ISPA staff on any other information you may need. While there, make sure to also purchase valuable ISPA research and resources, including the Professional Development Session Audio Recordings, offered at special Conference rates. 11:15–6 pm n (Monday to Tuesday, Oct. 19-Oct. 20)

11:15–3 pm n (Wednesday, Oct. 21)

FULL SPEED AHEAD: PARTY ZONE

ISPA COMPUTER CENTERS

ISPA Computer Centers Need access to your email or print out PDS handouts? Do all of these at the ISPA Computer Centers located in the educational session hallway and at the ISPA Resource Center.

Get Your Groove On! You just entered the party zone! Join industry friends and colleagues and explore new friendships over hors d’oeuvres and cocktails at the Farewell Party at LIGHT Nightclub. All full Conference registrations include one Farewell Party ticket. Be sure to purchase any additional tickets (US$125) in advance for guests and show staff. LIGHT Nightclub n 7:30 pm n (Wednesday, Oct. 21)

END! SEE YOU NEXT YEAR!

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ASK THE EXPERT

GLADYS McGAREY

orn and raised in India to medical missionaries, Gladys McGarey knew at two years old that she was a doctor. “And it wasn’t that I was going to become a doctor, I was one,” she says. Now a family physician, McGarey also cofounded the American Holistic Medical Association once she realized that medicine focused too much on death and not enough on life. This thought brought her even beyond “holistic” and sparked the concept of “living medicine,” the idea that within our own bodies lies the power to heal.

PULSE: At what point in your medical practice did you first embrace the concept of holistic medicine? McGarey: It was probably in the mid-70s. One night while working in the hospital with a woman who was having her baby, a friend of mine, a physician, said to me, “You know, the problem with medicine is that the fun has all gone out of medicine.” And when I heard that, I pondered about that for a long time because I knew what he was talking about. He was talking about why we went into medicine. People I know who are doctors went in because they wanted to help people and that’s what they had to do, and all along something had been missing. I realized that what was really missing was that our focus was on killing and on getting rid of diseases, not helping the living person, and in the process of doing that, the person was lost. I then began thinking we had to come up with something and look at what we have by way of living medicine. I moved into that concept, along with holistic medicine. P: What does the philosophy of living medicine entail? M: Within our own being is the ability to heal. A surgeon can do a beautiful job of patching up a situation or even removing something, but they don’t do the healing. The person himself does the healing. It’s not the disease that’s central to this—we think it is, but we have to identify a disease and then work with it. No two people have the same disease the same way. If you are focusing on disease—and all the medicine we are taught is focusing on the disease—the problem with that whole focus is that the disease is not the issue.

P: You said we can heal a disease but not cure a person. How can those in the business of wellness, like spa professionals, help support a patient’s own healing? M: Spas do this beautifully because you treat people, you don’t treat diseases. We in the medical field think that we have to treat diseases. Even support groups support diseases instead of the person—we have cancer support groups and epilepsy support groups. Where’s the person in that? The work that spas do is essential to reclaiming the whole process of healing that people can do—which they have to do for themselves, or it’s not done. P: You wrote several books, the latest of which is The World Needs Old Ladies. Can you share with us at least three insights readers can get from your latest book? M: I’m tired of older ladies thinking of themselves as obsolete. We’ve had experiences and we know stuff that nobody else knows. If we don’t share that with people nobody else is going to know it. For whatever we’re doing, we’ve experienced things and we’re still relevant in this world. I think it’s important for us to reclaim and not allow ourselves to just shift into the background. I’m calling it “aging into health.” People are so afraid of getting old that they’re trying to reclaim their youth, and in the process of trying to reclaim their youth they forget to enjoy what it is as they’re growing older. I’m having a blast. I love being this age. Why should we be shoved in the background? Women need to re-look at who they are and go to a spa and do some of the things that keep them not young, but healthy. Keep them aging into health. (CONTINUED ON PAGE 52)

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ASK THE EXPERT

GLADYS McGAREY

CONTINUED FROM PAGE 50

P: What’s on top of your bucket list? P: What do you see as the biggest challenges advocates of M: I’ve established a Foundation for Living Medicine and we’re holistic medicine face in the effort to create a paradigm in the process of creating a Center for Living Medicine, which shift in how we view health and disease? will include a birthing center. That’s very important for me to M: I think the biggest challenge that we have is having people do before I die. n understand that they are the ones that do the healing within themselves. It is not somebody outside themselves. It’s not RUTH medicines that heal us, it’s not somebody outside of ourSTRICKER 'S selves, it’s our own life force. We have to have WISE something to live for. If you don’t have something to VOICES S PEAKER live for, you can’t put any effort into living for it. You O CT. 18 don’t even realize that you are living. Even pain—pain is not our enemy. I’m not opposed to getting rid of the pain if you can, but if that’s the primary focus, and not finding out what that pain’s really about and what you’re really living with, then there’s something wrong with our attitude. Our attitude needs to come back to the person, come back to the healing that’s going on within each patient, and the therapeutic modalities that we use need to be the ones that enhance that, not the ones that try to get rid of the process. P: How can the spa industry help bridge the gap between conventional and holistic medicine? M: Exactly what the spa industry is doing. You’re giving people an opportunity to do something for themselves. Reclaiming health – not reclaiming youth. There’s a difference.

ccording to Gladys McGarey, the Foundation for Living Medicine consists of five “L’s”— living up to each of them paves the way to a healthy, holistic and life-centric approach to wellness and healing.

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LIFE: “You have to be alive. Life itself is the great healer— if you’re not alive, nothing else counts.” LOVE: “If love doesn’t enter into the healing process, it doesn’t really heal. You can cure a disease and not really heal a person. And you can heal a person and not cure a disease.” LAUGHTER: “You got to put some juice in it. If there isn’t something to laugh about or something to enjoy in life, it becomes very dry.” LABOR: “You have to work at it.” LISTENING: “We have to listen to the world around us, we have to listen to what other people are saying, but we also have to listen to what I’m calling ‘the physician within us.’ Within our own being is the ability to heal.”

SUCCESS STORIES Inspiring Tales of Startups, Growth and Overcoming Hardships BY CHRISTINA BUSWELL

WILLIAM MANGOLD VP USA Hospitality Division, Majestic International Montreal, Canada

ajestic International’s long history began in 1924 when Sam Cowan—a poor immigrant from wartorn Romania—founded and pioneered men’s ties and mufflers (scarves) in Montreal, Canada. In the 1950s, the company expanded its expertise to include sleepwear. Today, the privately owned company has grown to include a range of product lines, such as loungewear, swimwear and sportswear. “In three generations, my father, husband and son have all worked to show that Sam Cowan’s original philosophy, which involves honesty, integrity and quality products, remain the backbone and success of our company,” says owner Esther Landsman. Beginnings At first, Majestic International had its sights on selling Canadian-made terry robes in high-end department stores in Canada, but by the late 1980s, the company had taken on a more aggressive growth initiative. “Over the past 15 years, Majestic International has moved into the hospitality market and now has two clear divisions. The Hospitality Division caters to hotels, spas, resorts and cruise ships. The Retail Division caters to department stores, regional chains, specialty boutiques and mass merchants,” says William Mangold, vice president USA hospitality division. When the company eventually needed a bigger office space to match its growth, Landsman’s son, Sam, named after his grandfather, stepped in to oversee the design and construction of a new 150,000-square-foot, state-of-the-art building which now houses Majestic International. Through Sam’s business acumen, he saw the U.S. market potential and introduced the Majestic International brand in the market in the early 1990s. This proved to be a smart business move as the brand is now carried in some of the world’s most prestigious hotel groups and properties, including the Preferred Hotel Group, Historic Hotels of America, Avendra, Fairmont Hotels Worldwide, St. Regis, Princess Cruise Lines, and many others. Landsman adds that upscale retail companies

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like Nordstrom, Dillard’s, Bloomingdale’s, Saks and an additional 150 menswear stores across the U.S. are Majestic International customers. “Over the years, the company became more and more international in scope. Although the focus is clearly on the North American market, we currently sell to more than 20 other countries on a regular basis,” says Mangold. Keys to Success According to Mangold, the key to the company’s enduring success is its people. “Our people are our biggest asset. Our team members pride themselves on a job well done and in providing the highest level of customer service possible. That is why we say: ‘At Majestic, customer service is not just a department, it is an attitude,’” he says. Another clear advantage of the company is that it runs both Hospitality and Retail Divisions. In its Retail Division, the company carries a sleepwear and loungewear line that includes both “always in-stock” items as well as two fashion lines each year. In the Hospitality Division, the company carries a comprehensive line of bathrobes and slippers. Oftentimes, there is a crossover between the divisions, where Hospitality customers order Retail items and vise-versa. “We will continue to aggressively leverage our financially strong balance sheet in order to continue to grow both of our divisions, with an emphasis on the Hospitality Division, as we see the most room for growth in this area,” he says. Ultimately, Majestic International plans to remain true to its core ideals. “The business has changed and the way we do business has changed, but our founding ideals have not: Quality products and quality service are what we believe in,” he says. n Years as an ISPA member: 10 years First learned about ISPA: “I was working with Jeff Kohl at Princess Cruise Lines when he was still working there. He was the person who introduced me to ISPA,” Mangold says. Favorite ISPA Resource: “The annual ISPA Conference & Expo. It’s the best way to network with all of my existing customers and reach out to prospects,” he says.

A Day in the Life! BY CHRISTINA BUSWELL

TAYLOR TORENO Florida Gulf Coast University Fort Myers, Florida

aylor Toreno, a junior at Florida Gulf Coast University, was recently awarded the ISPA Foundation’s Mary Tabacchi Scholarship, which seeks out future leaders of the spa industry. For seven years, the scholarship has given passionate students the opportunity to excel in driving the spa industry forward. Toreno applied for the scholarship after receiving an email from Jennifer Licciardi, director of spa at The Hyatt Regency Coconut Point Resort & Spa. Toreno knew immediately that this would be the perfect opportunity. “I am only able to attend college due to the scholarships and grants that I receive. This scholarship would not only help me

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The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round. Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis.

continue my education but it would provide me with a mentor. I am the first in my family to go to college and I know that having a mentor would provide me with a path to success,” Toreno says. She explained how her biggest challenge was deciding if she would be a good candidate for the scholarship, given the fact that this is an international scholarship and that there would be a large pool of competing students. “I had to realize that my greatest competition is myself and not to let the fact that other qualified students should prevent me from giving it my best shot,” says Toreno. Once she heard the news that she was given the opportunity to interview for the scholarship, Toreno was “overwhelmed with excitement.” Having never conducted a Skype interview before, she took the time to research and properly prepare for the occasion. She began by researching online and reading advice on how to perform at her best. She made sure that she was in appropriate and professional attire, had good lighting, and had an acceptable background for the interview. She also researched more about ISPA and learned about the global impact it has had. Toreno feels fortunate to have gathered up the courage to apply for such a prestigious scholarship. “Preparing for the future in any industry requires the upcoming generations to learn from its successors,” she says. “By offering this scholarship, ISPA is allowing the future generations to learn from current spa industry leaders and to continue their education.” Between juggling school work that will earn her a degree in Resort & Hospitality Management and various

extracurricular activities, including Valerie’s House, Dress for Success of SWFL, Club Managers Association of America, and Blessings in a Backpack, Toreno keeps very busy. Here’s what her day looked like when she learned that she was a Mary Tabacchi Scholarship winner:

H 8 am My day started just like any other day. I woke up, got dressed, and went to breakfast with my grandmother. H 10 am I walked my dog and got ready to work out. H 2 pm I checked my email and received the best news imaginable. I was one of the lucky winners of the ISPA Foundation Mary Tabacchi Scholarship. H 4 pm I was still in shock but beyond honored. I was already filling out the questionnaire for Pulse magazine and looking at past information about ISPA Conference & Expo. “I am so honored that I was chosen as one of the recipients of the ISPA Foundation Mary Tabacchi Scholarship. Being selected will afford me the opportunity to continue my education, attend the 2015 ISPA Conference & Expo, and will provide me with a mentor. Being a first generation student, I am beyond thankful that I have people who believe in me, and I will not let them down,” Toreno says. n

ISPA FOUNDATION At the 2014 ISPA Foundation Live Auction, “A Weekend Trip to Mexico Volunteering with the Flying Doctors” started a bidding war between ISPA Chairman Michael Tompkins and Gwenn Shimizu. In the end both won— Tompkins had the highest bid but in an act of exceptional generosity gave the prize to Shimizu, regional director at Sego Lily Mind Body Spa – Layton. I caught up with her to find out more about the trip.

ONE-ONE ON

Jeff Kohl: Tell me about your weekend trip to Mexico volunteering with the Flying Doctors. Shimizu: One of my very favorite vendors, Paul Heslop with Salt of the Earth, asked me to support his

developing auctioneer skills and do a little bidding at the ISPA Foundation Live Auction. He assured me that he would get someone to outbid me. So I lost the bid for the trip. Fast forward a couple of days and sure enough, Michael Tompkins, the winner, was sitting right next to me as I was boarding the plane home. We’d never met but I razzed him about outbidding me. He offered to gift me the trip and asked, “Do you have a business card with you?” He won and gave me the trip!

FOUNDATION

2015 ISPA FOUNDATION BOARD OF DIRECTORS OFFICERS CHAIRMAN Jeff Kohl Spa & Club Ideations VICE CHAIRMAN Frank Pitsikalis ResortSuite

DIRECTORS Ella Stimpson ISPA Vice Chairman The Spa at Sea Island Michael Tompkins ISPA Chairman Hilton Head Health

Kohl: Why were you interested in this Auction item? Shimizu: There weren’t a whole lot of details about the trip at the auction but I

heard a few key words that made me like it over the other items: Volunteer, medical, private plane and Mexico.

Lynne McNees ISPA President

Kohl: How was your trip? What was your favorite memory or experience from it? Shimizu: It was amazing. What a wonderful organization LIGA International is. It’s a group of pilots and

MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic

medical providers who get matched up and go one weekend a month to provide medical care in a small town in Mexico. Now, I have very little experience in the medical field other than a quirky interest that has led me to doing things like becoming an EMT (emergency medical technician). So there I was, “no habla español” and no medical experience, in an operating room in Mexico! I picked as many people’s brains as I could and every single one of them was fantastic to push me a little outside what I might have been comfortable doing, but be right there as a back-up if needed. It’s so hard to pick just one experience that was the best. Even with a language barrier there was such a sense of gratitude that emanated through appreciative tears and smiles as I prepped patients for discharge. It’s hard to express how much you can get back out of just one day and how many people you can meet that you just feel like you’ve known, and will know, for a very long time. Kohl: What is your favorite thing about being part of the ISPA community? Shimizu: The sanity it provides knowing you’re not the only one facing similar trials and also being able

to network with people who are full of endless knowledge that they are willing to share.

HONORARY BOARD MEMBERS Ruth Stricker The Marsh, A Center for Balance and Fitness Deborah Szekely WELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions: LUMINARY

Ruth Stricker BENEFACTOR

Dr. Howard Murad

DONATE TODAY The ISPA Foundation Live & Silent Auctions are rapidly approaching and donations are pouring in. From the best spa products, to books from our speakers, to trips all over the world, we’ve got it all! And even better, all of the proceeds from the Auctions go toward providing the spa industry with educational resources and research to grow your business. Who wouldn’t want to donate? Make sure to donate by August 14 to be considered for this year’s Live Auction. 58 PULSE

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PATRON

Massage Envy Franchising, LLC Red Door Spas

2015 ISPA CONFERENCE & EXPO OCTOBER 19-21

ISPA Foundation Live & Silent Auction Donors The ISPA Foundation extends a huge thank-you to the Auctions sponsors COOLA Suncare and Matrix Fitness as well as the generous donors listed below. Want to join the list? Visit attendISPA.com to donate today. AgaveSpa Skincare

Freshends, Inc.

RevitaLash

almbijoux

G.M. Collin Skin Care Inc.

Sedona Resorts

Amy Purdy

Green Spas and Salons

SERENE HOUSE

ANATOMIE

Serina And Company, LLC

Athena Cosmetics

Inis the Energy of the Sea Fragrances of Ireland

BABOR

Kneipp

Somme Institute

Caviar of Switzerland

Knesko Skin

SpeakInc.

Cinq Mondes USA

Luxury Therapeutics Inc.

St. Regis Aspen

colorescience

Luzern Laboratories

Stephanie Johnson

The Comphy Co.

Mala and Mantra

Supracor

Continuum Footspas

Matlali Hotel

Susan Dubow Designs

DOSSAGE

Matrix Fitness

The Club at Las Campañas

Elemental Herbology

Michael Tompkins & John W. Hall III

Éminence Organic Skin Care

Ojai Valley Inn & Spa

The Industry Source at tng worldwide

Osmosis Skincare

The Lodge at Woodloch

FarmHouse Fresh

Pevonia Botanica Skincare

Feeling Smitten

Primal Elements

U & Improved Heart-Based Leadership Development

Fiberluxe Lashes Fiber Mascara

Red Mountain Resort

Elemis

Silk Therapeutics, Inc.

AS OF JUNE 16, 2015

August 2015

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ISPA NEWS

Consumer Research Released NEW

This year, ISPA’s Consumer Snapshot

Initiative went global. Through ISPA’s research partner, PricewaterhouseCoopers, Volume VI provides important data on the spa industry from the perspective of consumers in Australia, Canada, the U.K and the U.S. Why do consumers go to spas? Why don’t they? All of these answers and much more were revealed. ISPA members can visit experienceispa.com to access a complimentary copy of the full report.

Ramping Up ISPA’s Blog The blog content on ISPA’s website is getting ramped up and we want your input. Industry and member news, regulatory changes, arts, marketing ideas and trends, whatever the spa subject, we want to get it covered. Feel like getting your creative juices flowing? If you have a topic you want to write about, email ispa@ispastaff. Member contributions are encouraged and welcomed.

AUGUST 2015

he monthly ISPA Snapshot Surveys give ISPA members the opportunity to participate in useable and relevant industry research. In May, members were asked about their retail sales—how important the sale of retail products is to overall revenue, what they sell and how they sell it.

NATIONAL PARKS MONTH (U.S.)

All spas that responded to the survey sell retail products, although sales are

more important to some spas than to others. On average, most spas generate 10 to 15 percent of total annual revenue from the sale of retail products, but there was wide variance within the results. Despite their importance to total revenue, most spas are not planning on a dramatic increase in the amount of

August is... l

National Golf Month (U.S.)

Family Fun Month

While most spas are not planning on an aggressive expansion of their retail

National Parks Month (U.S.)

product variety, the majority do plan promotions and staff incentives to make

Foot Health Month

retail products they sell. A significant majority, 59 percent, are only planning on introducing one to three new products over the next 12 months.

the most out of their product mix. Almost two-thirds of spas hold product promotions at least once every two months, with 35 percent engaging in new promotions every two weeks. More than half of all spas are setting regular retail sales goals while 79 percent incentivize staff to upsell retail products.

Cooper Spa

June Jacobs

2 3 12

International Friendship Day August Monthly ISPA Foundation Auction open for bidding International Youth Day 2015 East Coast ISPA Media Event

Langham Chicago

The Body Spectrum

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14 21 14 28 31

Deadline to be considered for the 2015 ISPA Foundation Live Auction August ISPA Snapshot Survey opens

Women’s Equality Day (U.S.)

August Snapshot Survey participation deadline Last day to bid on the ISPA Foundation August Monthly Auction item Last day to save US$100 on 2015 ISPA Conference & Expo registration rates

3 2

PRODUCT SPOTLIGHT

1. Collection of Color: jane iredale - THE SKINCARE MAKEUP’s PlayOn Lip Color comes in seven irresistible shades that complement any

wardrobe or mood for the season. 1.800.762.1132 | JANEIREDALE.COM 2. Think Pink: Elemis Pro-Radiance Illuminating Flash Balm pink edition is a hybrid moisturizer that brings powerful vitamins to the skin

to protect, hydrate and glow. Each sale supports Elemis' commitment to donate to Breast Cancer Care. 1.805.798.5084 | ELEMIS.COM 3. Sleep Away Your Wrinkles: Dermalogica® introduces new Overnight Retinol Repair, which utilizes the most powerful ingredients

recommended by medical professionals to radically treat the signs of aging. Overnight Retinol Repair accelerates skin renewal, reverses the signs of photo-aging, improves skin tone, and increases skin firmness. 1.310.900.4000 | DERMALOGICA.COM

4. Protect Your Skin: Prepare for the approaching dog days the right way, with scrubs from Jan Marini Skin Research Bioglycolic Resurfacing Body Scrub, emerginC’s scientific organics line ginger-lime sugar scrub, and Karin Herzog Mild Scrub that will leave your skin feeling

radiant and ready to ditch the extra layer. 1.800.347.2223 | JANMARINI.COM 1.800.257.9597 | EMERGINC.COM • 1.212.601.9342 | KARINHERZOG.COM

5. Let’s Get FIT: The FIT® Bodywrap system consists of infrared

thermowraps that provide maximum weight loss, pain relief and other therapeutic results to thousands of customers through installations in spas, tanning salons and medical practices. 1.888.5FITNOW | FITBODYWRAP.COM

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Like a true community, let's make meaningful connections. Aimed at helping ISPA members discover each other, share one another's passions and inspirations, and hopefully kick-start warm introductions among peers, this section called Social Connections is all about building bridges. Share your passion with Pulse and see yourself featured in this section.

SOCIAL CONNECTIONS

LYNDA SOLIEN-WOLFE

n VICE PRESIDENT, MASSAGE THERAPY AND SPA, BON VITAL n HEARTLAND, WISCONSIN

1. Fitness routine: Yoga and water aerobics when I’m at home. 2. Most used apps: Facebook, Uber and FlightView 3. Book currently reading: Before Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive Change by Shawn Achor 4. Next up on my must-go list: A round of golf in Hawaii with my son, Colton

Charity/cause that I support: American Diabetes Association and Massage Therapy Foundation Most important business lesson I learned: Don’t be afraid to fail. My idea of a great leader: They possess a positive attitude that is contagious to the rest of the team. They lead with honesty and integrity, and are not afraid to roll up their sleeves to get the job done.

CONNECT! linkedin.com/pub/lynda-solien-wolfe H

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bonvital.com H

Inspirational quote that inspires me daily: Mother Theresa’s words, “Some people come in our lives as blessings, and others as lessons.” 5. I’m always searching for the ultimate: Lobster roll Surprising things few people know about me: I was born in Wiesbaden, Hesse in Germany. n

ISPA WELCOMES NEW MEMBERS TO THE ISPA COMMUNITY

SPA

RESOURCE PARTNER

PHG at Bacara Resort & Spa

Lewis Communications

SpaTerre at Kona Kai Resort

Dazzle Dry Nail Lacquer

Balboa Bay Club and Resort

binka

Estancia La Jolla

Triumph and Disaster Ltd

Explore Spa-Le Meridien Istanbul Etiler Spa Terra-The Meritage Resort

MaeMae Jewelry PhotoMedex

Waterstone Spa

SPA UNDER CONSTRUCTION

LVX Nail Lacquer

Spa la Vie

Crystal Golf Resort

The Spa at The Watergate Hotel

The Hermitage Club

Butter

Bergamot Massage Therapy and Bodywork

Santé Aesthetics & Wellness

European Wax Center Spot Spa

STUDENT Caelynn Christoff Suzette DeCastro

Pure Eco Spa & Boutique

Taylor Toreno

Sole’renity Spa LLC

Anne-Liise Verpson

EDUCATOR Enrique Sanz

EDITOR’S NOTE: This includes new members from June 4, 2015 – July 7, 2015. You can access the online membership directory on experienceispa.com.

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Platinum Sponsor ELEMIS ISPA Expo Reception, Room Drop BOOTH NUMBER: 201 ELEMIS.COM • 1.305.702.2994

What makes your brand stand out?

Elemis is the leading luxury British skin care and spa brand, delivering pioneering, clinically trialed therapies and products for face and body. Elemis won CEW UK’s most coveted award of “Best British Brand 2010/2014.” Elemis is where the science of nature meets the science of skin. A treatment-led brand, Elemis uses a combination of rigorous clinical trials and feedback from therapists to perfect powerfully aromatic formulas. The masterful hands of Elemis therapists now touch over 6.5 million clients a year. Our commitment to excellence remains as resolute as the day it was born. The experience is exceptional, the results are real. What exciting new product or service are you showcasing this year?

A global exclusive, Elemis will be showcasing the new brand packaging for AntiAging, Skin Care and Men’s at the 2015 ISPA Conference & Expo. Elemis will demonstrate the brand’s strong holiday offering, which will drive amazing retail sales. In addition, Elemis will be launching and demonstrating the eight NEW BIOTEC technology facials with a single machine that delivers real results. Clients will also get a sneak peek into the brand’s new treatment and product launches for 2016. It promises to be an exciting year for ELEMIS, voted twice ‘Best British Brand’ by CEW UK with a big focus on Elemis USA. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

Pre-plan who you want to meet and what you want to experience. This business is all about people—meet the personnel that you will be dealing with and make sure you leave with a long term business proposition that will help build your business for the future. How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment?

We start with a vision and we make it happen. We love to learn, to share, to evolve, never standing still. Celebrating 25 years of excellence, Elemis is supporting a new USA campaign for strong growth with a dynamic new management team. It is an exciting time. Sean Harrington President

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CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Platinum Sponsor HydroPeptide General Sessions BOOTH NUMBER: 601 HYDROPEPTIDE.COM • 1.800.932.9873

What makes your brand stand out?

HydroPeptide’s clean science approach replaces harsh and less effective ingredients with peptides, or protein fragments that are recognized by the skin as nourishment and proven to deliver superior anti-aging results. HydroPeptide’s clean science approach to skin care also incorporates a probiotic peptide preservative that replaces potentially irritating alternatives. This peptide preservative works to help keep skin clear in addition to keeping the formulas stable. The fragrance-free formula has replaced synthetic fragrances with nontoxic water-based extracts from cucumber, mandarin ginger lily and green tea. What exciting new product or service are you showcasing this year?

Already famous for a results-driven, clean science approach to anti-aging skin care, HydroPeptide will proudly unveil the new Body Therapeutics collection. Devotees of the line can now put their best face and body forward with the arrival of this innovative and luxurious line of skin transforming body products shown to create firmer, more radiant and younger looking skin from head to toe. The collection’s proprietary peptide-based ingredient technology addresses a range of body imperfections that include stretch marks and scars, body blemishes and arm bumps, cellulite, unsightly veins and bruises, slackened skin, swelling and discomfort, and uneven skin tone. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

Identify your goals ahead of time and then create a plan to accomplish them. Whether you are looking for a new line, looking to be inspired or just looking to get away you should plan out a schedule. Then you just have to stick to it! How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment?

As a sponsor of the General Sessions each day, we make it a point to gift a product to everyone that attends along with a special promotion on that product. Most of the spa managers we work with became familiar with HydroPeptide at the ISPA General Sessions. Chris Pachuilo Vice President

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CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Platinum Sponsor ManageMySpa Name Badge Holders BOOTH NUMBER: 911 MANAGEMYSPA.COM • 1.877.481.7634

What makes your brand stand out?

ManageMySpa caters to the needs of center level operations and provides extensive support for the multi-location spa business. Enterprises with multiple locations are able to operate their organization as a single entity, rather than individual locations. This makes it possible for a business to have integrated membership, and gift card and loyalty programs that work across multiple locations. Analytics provide real-time aggregated views into the entire network while the corporate office can maintain control over business processes. What exciting new product or service are you showcasing this year?

This year we focused on enabling spas to provide an enhanced customer journey. Our technology reflects this in a number of ways, including the ability to go digital with intake and treatment forms. This transforms how a guest is supported from the moment they book the appointment to leaving the spa. The consulting therapist can continue to capture data digitally from the consultation room and the therapist has access to the guest’s preferences and other data from the treatment room. For multi-location spas this means that a guest can visit any location and expect that highly personalized treatment. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

Review the exhibitor list before the show and create your “must hit” list. And, when you’re at the show, be open to exploring additional opportunities - there’s so much innovation in our industry and this is your chance to see the best. How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment?

I look forward to ISPA every year and am excited to be a sponsor this year. I’m also pleased to announce that we’ve closed our latest round of financing, which allows us to push the boundaries on innovative technology that delivers on the needs of the enterprise spa business.

Saritha Katikaneni VP Marketing

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CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Platinum Sponsor Matrix Fitness Conference Guide with Expo Map, ISPA Foundation Live & Silent Auctions BOOTH NUMBER: 701 MATRIXFITNESS.COM â&#x20AC;˘ 1.866.693.4863

What makes your brand stand out?

Fitness is more than machines, clubs or classes. At Matrix we understand that fitness is part of a holistic approach to wellness. It influences a vast number of lifestyle decisions, including where to stay when traveling. For many of your guests, fitness has become an expectation. Matrix can help you turn it into an experience. Preferred by some of the worldâ&#x20AC;&#x2122;s finest hotels and resorts, Matrix offers a comprehensive portfolio of premier cardio, strength and integrated technology solutions that enable you to present inspired fitness opportunities to your guests with minimal effort for you. What exciting new product or service are you showcasing this year?

The 7xi is our most advanced console that connects guests with stunning entertainment, social media favorites, fitness tracking and your own brand-building communication. It also offers an ingenious method to manage your equipment and expedite maintenance and service. Using machine-generated communication, our Asset Management solution harnesses technology and automation to keep your equipment fully operational. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

ISPA is utilizing a program called My ISPA Planner at ISPA 2015. My ISPA Planner provides exhibitors the opportunity to share more information with attendees than ever before. I recommend signing up and using My ISPA Planner to make appointments, view the floorplan and connect with people. How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment?

Our product offerings are unique since we provide fitness equipment for spa and resort fitness centers. Matrix offers professional design services, equipment recommendations, renderings and other space-planning assistance. Our expert teams install and service equipment on your schedule, and we offer customization options to add distinction to your facility.

Jason Balzer Lifestyle Market National Accounts

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CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Platinum Sponsor ResortSuite Registration Bags, Supplier Showcase BOOTH NUMBER: 505 RESORTSUITE.COM • 1.866.4RSUITE

What makes your brand stand out?

Personalization is the new luxury and ResortSuite’s uniquely integrated solution allows for the ultimate guest experience. With detail-rich guest profiles shared across all operations (spa, activities, club memberships, retail operations, rooms and dining), personalizing each guest’s experience becomes ingrained into the culture of the spa. ResortSuite continues to make strides in further elevating the guest experience by creating both operations and guest-facing tablet applications such as the SPA Check-In App, allowing guests to fill in questionnaires and sign waivers, and allowing staff to check-in guests and gather details about their history and itinerary during their stay. What exciting new product or service are you showcasing this year?

In 2015, ResortSuite will take online booking to new levels with our Resort Activity Planner. The SPA (Services Programs Activities) module can be utilized to manage multiple operations at a destination spa or resort including programs, classes, lessons, personal training sessions, as well as spa services and treatments. ResortSuite provides dynamic yield management capabilities in the SPA module and is excited to introduce and showcase some advanced functionality this year. ResortSuite OPS (Operations) tablet-based applications also continue to grow, providing further functionality to increase mobility of staff, allowing them to leverage technology and serve guests anywhere on property. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

Get involved! ISPA is all about the community. You can learn an enormous amount at the ISPA Conference & Expo so put yourself out there and speak with as many people as possible. Also, check out the new My ISPA Planner to maximize your time on the floor. How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment?

ResortSuite believes that our clients are not just customers, they are family. We do our best to continue to go above and beyond for each and every member. We strive to create a personalized culture in spas for each guest through our product, and we follow suit within our own company.

Frank Pitsikalis Founder & CEO

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Personalization is the new luxury.

Make every interaction count. :OHYL KH[H YPJO N\LZ[ WYVÄ SLZ HJYVZZ L]LY` KLWHY[TLU[ ZV `V\Y Z[HɈ JHU WLYZVUHSPaL L]LY` [V\JO WVPU[ [V JYLH[L KLLWLY JVUULJ[PVUZ

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Platinum Sponsor Technogym Farewell Party, Energy Breaks BOOTH NUMBER: 801 TECHNOGYM.COM • 1.800.804.0952

What makes your brand stand out?

Our brand is steeped in design and powered by innovative technology: the perfect balance of our Italian heritage and our attention to detail to respond to the needs of our consumers. When you see a Technogym product, you know it is Technogym: clean lines, elegant silhouette, without compromising performance. We strive to leverage new technology to deliver the best products, and we look to insights and analytics to ensure we are always on the cutting edge to help our customers achieve their wellness goals. What exciting new product or service are you showcasing this year?

We are showcasing a number of key initiatives this year, but one of the ones we are most proud of is our Technogym app. This revolutionary new app not only encourages exercise, it also underlines our commitment to social good and purpose. For every move, we will donate meals to those in need. As leaders in wellness, we believe we have a responsibility to not only inspire people to be well, but to also pay this wellness forward. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

If you look at trends that spas are initiating, the world is experiencing spas differently: it’s not just about the four walls necessarily. It’s about immersing yourself in the wellness experience whenever and wherever you go. So for example, it is taking the restorative feeling you are walking away with after your spa treatment and applying that to everything else in your day. How does your company help spa clients explore your brand and product/service offerings to ensure they get the most out of their investment?

We value our customers above all else, and strive to ensure we offer a full breadth of products that are innovative and respond to their needs. We are continually proud and humbled that our customers seek out our equipment when they want a premium, performance-focused experience.

Nerio Alessandri President and Founder

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CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Gold Sponsors BABOR Relaxation Area, Coral B/C BOOTH NUMBER: 722 BABOR.COM • 1.800.333.4055

What makes your brand stand out? In the world-renowned thermal springs region

of western Germany, pioneering biochemist Dr. Michael Babor was once a dreamer ahead of his time. Dr. Babor believed nature and science held the secret to turning back the clock on skin aging. Nearly six decades later that dream continues. BABOR, the world-leader in luxury professional skin care delivers spa guests an unparalleled, award-winning spa experience that no other brand can. What exciting new product or service are you showcasing this year? BABOR’s

latest innovation, ReVersive, is based on decades of research and Nobel Prize winning technology. The ReVersive RE-YOUTH COMPLEX slows down the aging process as it visibly lifts and firms, smooths fine lines and wrinkles, and restores youthful radiance. After just 30 days of use, 99 percent of women who initially tested ReVersive reported a more youthful appearance. ReVersive Anti-Aging Facial will exceed your guests’ dreams with its time reverse technology, exclusive massage techniques and instant, visible results. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? ISPA offers an inspiring opportunity to network

and learn, expose yourself to new brands and new ideas. The spa industry is ever changing. With that in mind, BABOR invites ISPA attendees to awaken their imagination and creativity so that together we can redefine the spa experience for your guests.

colorescience Relaxation Area, Tropics A BOOTH NUMBER: 502 COLORESCIENCE.COM • 1.866.426.5673

What makes your brand stand out? colorescience sets the standard for 100 percent

healthy color cosmetics. Breathable, blendable and luxuriously soft, our products feature custom-refined minerals and nutrient-intensive ingredients. With colorescience, you’ll look and feel beautiful today, tomorrow and beyond. No compromises, now or ever, in protecting your most precious asset, your skin. Doctor-recommended and makeup-artist requested, our exclusive makeup is meticulously formulated to include truly protective suncare and deeply nourishing skin care in every product. What exciting new product or service are you showcasing this year?

colorescience is introducing a new power player in the world of protection with Tint Du Soleil™ SPF 50 – UV Protective Foundation. Tint du Soleil is a 3-in-1 lightweight UV foundation that blends suncare, skincare and color into one supercharged product. The antioxidant and peptide-rich formula works to improve the overall condition of your skin while the all physical SPF 50 protects yours skin from future damage. Visit our relaxation room to experience this exciting innovation. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Research brands you’re not familiar with before

coming to the ISPA Conference & Expo in order to expand your experience once you arrive. You never know what you’ll find at this amazing event! 78 PULSE

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Gold Sponsors [ comfort zone ] north america Relaxation Area, Tropics B BOOTH NUMBER: 521 COMFORTZONE.IT/ • 1.212.924.2454

What makes your brand stand out? [ comfort zone ] north america is an Italian

award-winning spa brand founded in 1996 around the inspiration and knowledge of Dr. Davide Bollati, a pharmacist and cosmetic chemist. With an international scientific team, he has developed professional targeted responses for the health and vitality of skin, body and mind. The comprehensive portfolio of products and treatments and the distinctive design, which are unique to the brand, are empowered by educational support and successfully enhance 5,000 professional relationships worldwide. What exciting new product or service are you showcasing this year?

Thanks to the collaboration of a scientific committee and extensive research on the architecture of the skin, [ comfort zone ] north america will present an innovative corrective anti-aging system. This new system is designed to diminish the effects of aging, promoting an intense renewing, re-plumping, firming action for an “active lift” from the inside. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? You need to be open-minded, read as much as you

can in the following months about new trends and client needs and look carefully into what is happening around [ comfort zone ] north america in social media and digital marketing.

A Legacy of Care Healthy Skin = Beautiful Skin. It’s the simple, spa-tested truth upon which Dr. Hauschka Skin Care was founded. And it’s the simple, time-proven truth upon which millions of people worldwide have relied since 1967.

The Natural Skin Care Experts Since 1967™ dr.hauschka.com to become a Dr. Hauschka Spa partner please contact Amy Hill at amyh@drhauschka.com

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Gold Sponsors Decléor Relaxation Area, Mariners A BOOTH NUMBER: 511 DECLEOR.COM • 1.888.852.2829

What makes your brand stand out? Our expertise is rooted in the alliance of science and nature to masterfully blend 100 percent natural essential oils, nature’s purest active ingredients, offering highly effective formulations and nurturing treatments. Dedicated to the holistic approach to skin care and wellness, Decléor provides comprehensive skin care solutions and delivers a sensorial journey for ageless skin and overall well-being. What exciting new product or service are you showcasing this year?

Decléor will introduce “aurabsolue,” a new paraben-free skin-care range and treatment protocol which targets the loss of radiance. New to the collection will be a convenient ‘Radiance Mist’—featuring a cocktail of nine essential oils for instant and long lasting radiance benefits. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Advanced planning is key to navi-

gate the conference and take advantage of all experiences and opportunities offered by ISPA. Dedicated conference website and communications provide a perfect start for planning.

Dr. Hauschka’s Skin Care Relaxation Area, Tradewinds E BOOTH NUMBER: 735 DRHAUSCHKA.COM • 1.800.247.9907

What makes your brand stand out? All Dr. Hauschka’s products are formulated

to do one essential thing—guide skin to a healthy, beautiful state. Since our founding in 1967 by an esthetician and an organic chemist, we have been committed to supporting skin health to achieve a beautiful complexion. Certified 100 percent natural, Dr. Hauschka’s Skin Care is created from powerful botanical ingredients that deliver their benefits directly to the skin for lasting, visible results. What exciting new product or service are you showcasing this year?

Five years in the making, Dr. Hauschka’s Night Serum revitalizes skin overnight for a fresh, radiant complexion by morning. Organic apple blossoms help the skin open and breathe while apple fruit enlivens the skin for the beautiful results of a good night’s rest: skin that is revitalized, radiant and refreshed. And it’s appropriate for all skin conditions. Learn more at Instagram.com/nightserum. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? The ISPA website is a great

resource as you prepare to gain the most out of your ISPA experience. If you are drawn to certain products or companies, make sure to set up appointments with them ahead of the show so you can maximize your time while there.

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Gold Sponsors FIT Bodywrap Relaxation Area, Tradewinds B BOOTH NUMBER: 707 FITBODYWRAP.COM • 1.888.534.8669

What makes your brand stand out? FIT Bodywrap stands out because of our

innovation and dedication. We are constantly working to develop and enhance our product line to ensure we are the leader in infrared wellness. In addition, we have a dedicated team of leaders who are committed to creating genuine partnerships with our customers, end-consumers as well as our certified providers, in order to ensure their success and happiness with FIT Bodywrap. What exciting new product or service are you showcasing this year? There

are some big things in the works here at FIT Bodywrap. We don’t want to give too much away before our big reveal but let’s just say the spa industry spoke, we listened and we are so excited to deliver what everyone has been asking for. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Contact the vendors you are inter-

ested in prior to the conference. Oftentimes companies, such as FIT Bodywrap, will offer complimentary treatments at the show which gives you a chance to experience the treatments for yourself. So make sure you reach out early and get your space reserved!

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CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Gold Sponsors jane iredale THE SKINCARE MAKEUP Journals, Green Room Makeup, Room Drop BOOTH NUMBER: 711 JANEIREDALE.COM • 1.800.762.1132

What makes your brand stand out? Every jane iredale – THE SKINCARE

MAKEUP product is created to enhance the lives of women through its effectiveness, simplicity and beauty. The line is imagined, researched, and developed with a passion for excellence and to meet the unique needs of the individuals who use it. The jane iredale difference is visible on your skin and in your life. We strive to offer what spa clients want, while helping grow your business and your profits. What exciting new product or service are you showcasing this year?

The 2015 holiday collection is designed for effortless beauty in a range of looks from simple to sophisticated. For beautiful eyes, our In the Blink of a Smoky Eye kit features a modern palette of eight simple-to-blend shades and a how-to guide for five different looks. Our new Forever Red Just Kissed® Lip and Cheek Stain, which adjusts to the body’s chemistry for customized color that flatters any skin tone, adds the festive finishing touch. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? To look and feel your best while

exploring the show, wear comfortable shoes and stay hydrated! To protect, replenish, and soothe dry lips and skin, visit the jane iredale booth for a sample of our new ultra-moisturizing LipDrink® Lip Balm and HandDrink™ Hand Cream with SPF 15 broad spectrum sunscreen.

Jurlique Expo Lunch - Monday and Wednesday BOOTH NUMBER: 610 JURLIQUE.COM • 1.800.854.1110

What makes your brand stand out? Jurlique was founded on a simple truth—

nature is the answer. Since 1985, we have continued to embody the promise of the purest, most effective skin care. From growing organic ingredients on our Australian farm to applying advanced technologies to potent plant extracts, Jurlique is globally loved for its sensorial nature fitting for spa environments. What exciting new product or service are you showcasing this year? We

are commemorating our 30th anniversary and long-standing love affair with roses. Our precious roses have been tenderly grown, meticulously nurtured and harvested at our farm in South Australia for the past 30 years. The result is a fresh scent and textures that are absolutely pure and indulgent. Join us at our ISPA Expo booth to experience your moment of exquisite rose indulgence. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? If this is your first ISPA—welcome!

Be sure to watch the pre-Conference webinar in September and if you’re a pro, then be prepared to explore. See you in Vegas!

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Gold Sponsors Naturopathica Relaxation Area, Shell Seekers A/B BOOTH NUMBER: 623 NATUROPATHICA.COM â&#x20AC;˘ 1.800.669.7618

What makes your brand stand out? Discover why industry leaders love and trust

Naturopathica. Inspired by nature and drawing from traditional healing practices, Naturopathica products and protocols are created to rejuvenate, comfort and enhance everyday lives. Established in 1995, our Healing Arts Center & Spa is our home for innovation and inspiration. Here we test and prove that our services and support are designed to drive measurable success. What exciting new product or service are you showcasing this year?

Celebrating 20 years of heritage in the spa industry, Naturopathica is looking to the future with innovation in well-being. New performance-driven skin and body products, protocols and support empower complete wellness in the spa and post-treatment. Look for further details on new Wise Concoctions and a new breakthrough collection designed to dramatically re-energize fatigued skin. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? To prepare for ISPA, leverage

resources like My ISPA Planner to plan your booth visits and pre-schedule meetings with vendors. Also, come equipped with an ISPA Survival Kit, including lip balm for the dry heat, aromatherapy for stress and jetlag relief and magnesium bath flakes to soothe tired feet.

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Gold Sponsors Phytomer Group Brands Relaxation Area, Mariners B BOOTH NUMBER: 301 PHYTOMERUSA.COM • 1.800.227.8051

What makes your brand stand out? Phytomer, a premium spa brand, embodies natural, high-tech and eco-friendly skin care. Being one of the few spa brands with our own laboratory allows us to research and cultivate our own ingredients, develop our own unique cosmetic formulas, and manufacture skin-care products for cutting-edge treatments and products that deliver instant, visible results. With 40+ years of experience, Phytomer has always placed scientific research as the focus of our development and we have deeply transformed the cosmetic world. What exciting new product or service are you showcasing this year? A

perfect complement to Phytomer’s top-selling product, ROSÉE VISAGE Cleansing Toning Lotion, ROSÉE SOIN Radiance Replenishing Oil is a light, comfortable dry oil that quickly penetrates the skin, leaving a velvety finish and a light scent of rose. This versatile, customizable oil is suitable for all skin types; use alone, mix with a serum or CC Cream, apply under a day or night cream or mix with a cream mask for an added “boost” of nourishment. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Don’t forget to practice what you

preach! We are all in the “wellness” industry. . . that means taking care of yourself too. Long Conference days are rewarding but also tiring. Drop by the Phytomer Booth 301 for a complimentary Oligomer Bath. Packed with all 104 essential trace minerals, it’s the perfect way to rebalance and re-energize!

Sanitas Skincare Relaxation Area, Tradewinds C BOOTH NUMBER: 405 SANITAS-SKINCARE.COM • 1.888.855.4245

What makes your brand stand out? We control every aspect of our brand: formulation, manufacturing, marketing and distribution. Our ingredients are sourced and selected to facilitate the body’s natural processes to heal and regenerate. We use a dual delivery system and strategic pH levels to enhance the ability of our bioactive nutrients to penetrate the skin where they can actually be most effective. Our corporate headquarters are also the home of the Sanitas Training Institute and R & D Spa. What exciting new product or service are you showcasing this year? This year we are showcasing our new Enzymatic Foaming

Cleanser. Formulated to equalize and clarify combination or problem skin, this product utilizes a blend of fruit acids, natural enzymes and green tea to gently exfoliate, calm and brighten. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo?

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Do your homework before you arrive! The sheer magnitude of the conference can be a bit overwhelming, so have a game plan. A great way to grab some one on one time with your favorite vendors is to visit the Relaxation Area for a treatment. August 2015

Gold Sponsors Spa Week Media Group, Ltd. ISPA Media Event Gift Bags BOOTH NUMBER: 435 SPAWEEK.COM • 1.212.352.8098

What makes your brand stand out? SpaWeek.com is a true lifestyle brand. What

makes us stand out is how effectively we engage consumers 365 days a year. From exclusive partnerships with industry influencers and top brands, to our award-winning loyalty program and dynamic social media content, consumers have a reason to visit our site day after day. What exciting new product or service are you showcasing this year? Our

Spa & Wellness Gift Card Program has grown significantly over the past few years and we are excited to share it. Today the Spa & Wellness Gift Card can be purchased on spaweek.com and at more than 55,000 retail locations, including: Walgreens, Target, Walmart, CVS, BJ’s, Rite Aid and more. We recently launched the sleek new Spa & Wellness Black, a plastic card that can be loaded with any amount ranging from US$10-US$500. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Be prepared to immerse yourself in

the experience. There’s a lot to learn in just three days, so come ready to soak it all in. Put on your networking hat and also make sure to pack a sweater—it really does get cold in there!

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21

Gold Sponsors SpaRitual Relaxation Area, Tradewinds D BOOTH NUMBER: 500 SPARITUAL.COM • 1.818.988.2228

What makes your brand stand out? SpaRitual is a distinct brand proposition in the

beauty, health and wellness market space. From its inception, SpaRitual has been on the cutting edge of eco-luxury with an unparalleled product and philosophical offering. SpaRitual takes a holistic approach to treating the mind, body, spirit need. We take this same holistic approach in our business. We further distinguish ourself like no other brand in the spa landscape with a rich product portfolio and business building tools. What exciting new product or service are you showcasing this year?

Experience longer wear, easy-on/easy-off, smudge-repairing technology that dries in less than eight minutes to a high shine with SpaRitual’s GOLD. SpaRitual GOLD delivers technology that fuses the Flexible Color™ with our Flexible Topcoat to create a durable, scratch resistant, high shine finish that doubles the wear of your manicure. GOLD’s Mindful Brush is designed with 750 bristles that fan out on the nail to provide maximum control and precise application. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Schedule time early on to discover

what is offered over and above the show floor, such as the treatments offered in the Relaxation Area, classrooms and speakers. Have a plan before you arrive, prioritizing your goals for the show.

SpaSoft/ Springer-Miller Systems Computer Centers, PDS BOOTH NUMBER: 727 SPASOFT.COM • 1.802.253.7377

What makes your brand stand out? We are proud of our longevity in the spa indus-

try. For nearly 20 years SpaSoft/Springer-Miller Systems has been providing spa, activity and wellness management systems. We must be doing something right if over 70 percent of the worlds’s Forbes Five Star Spas use SpaSoft/Springer-Miller Systems. Spas choose SpaSoft/Springer-Miller Systems because the system was designed specifically for the needs of resort, day and medi-spas. We speak their language and make running, and growing, their business much easier. What exciting new product or service are you showcasing this year? This year

we are introducing our next generation spa management system, ATRIO Spa. Purpose built for cloud computing and designed for an intuitive user experience, ATRIO Spa builds upon everything we know about spa management systems – and brings it into the future. In addition we continue to lead the industry with our online spa booking engine. Spas that implement our online booking engine show dramatic increases in bookings and revenue. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Be prepared to be outgoing and to network.

There are so many wonderful attendees at ISPA who are happy and eager to share their knowledge of the spa and wellness industry. Take a lot of business cards and introduce yourself to everyone you encounter. 86 PULSE

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2015 ISPA CONFERENCE & EXPO Silver Sponsors COOLA Suncare

Element Eden

ISPA Foundation Live & Silent Auctions

Expo Lunch, Tuesday

BOOTH NUMBER: 613 COOLASUNCARE.COM • 1.760.940.2125

BOOTH NUMBER: 412 ELEMENTEDEN.COM • 1.949.789.7890

What makes your brand stand out? COOLA Suncare pro-

What makes your brand stand out? Element Eden was

vides the healthiest sunscreen and lasting benefits to your skin. Our full line of luxury sun and skin care incorporates Farm to Face® sourcing using the most natural ingredients whenever possible. Our organic formulas contain 70+ percent certified organic ingredients, and we formulate with Plant Protection®— allowing for clinically tested, broad spectrum and antioxidantrich protection with fewer traditional actives.

born from the desire to make a difference. Based around the Advocate program, our mission is to inspire women to follow their own path. Genuine, creative and passionate, Element Eden lets you express yourself without saying a word. You are what you wear because you wear what you are.

What exciting new product or service are you showcasing this year? COOLA Suncare introduces our

What exciting new product or service are you showcasing this year? Element Eden Advocates are passionate,

groundbreaking Makeup Setting Spray with SPF30. Not only does it protect from UVA/UVB rays and provide great ingredients for the skin, it is 70+ percent certified organic. We are also excited to share our Ecoluxe 8oz Spray SPF50—more bang for your buck, less packaging, and with the signature COOLA protection you love.

creative and positive influencers. Our Advocates past, present and future are among the most talented and inspirational women of today. In Spring 2016, Element Eden collaborated with Amy Purdy to design an athleisure collection based around her active lifestyle. They are comfortable pieces that can be worn casually or dressed up, depending on the situation.

Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? The My ISPA Planner is a phenomenal resource, and

Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Look around and explore. Be curious. Ask questions

don’t miss out on the General Sessions or the activities planned on the Expo floor. From auctions to networking opportunities, be sure to check them out!

and find a different perspective from the old standard.

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2015 ISPA CONFERENCE & EXPO Silver Sponsors Éminence Organic Skin Care

FarmHouse Fresh

Monday Night Room Drop + Bag

Women’s Education Restrooms

BOOTH NUMBER: 501 EMINENCEORGANICS.COM • 1. 888.747.6342

BOOTH NUMBER: 901 FARMHOUSEFRESHGOODS.COM • 1.888.773.9626

What makes your brand stand out? Éminence is known

What makes your brand stand out? FarmHouse Fresh®

for providing natural, organic and Biodynamic® products to spas worldwide - it’s our passion to create products that are as good for the skin as they are for the environment. Combining more than half a century of herbal craftsmanship and innovation with Hungarian inspired healing, we provide our clients with results-oriented treatments that enhance their well-being naturally.

creates natural and organic spa products and treatments designed with a southern flair and using indigenous regional ingredients harvested from U.S. farms. Voted by American Spa readers as one of the Top 5 Favorite Body care lines in 2012, 2013 and 2014, and offering products to suit nearly all tastes whether organic, natural, vegan or gluten-free.

What exciting new product or service are you showcasing this year? This year we’re featuring the ™

VitaSkin Exfoliating Peels, a collection of professional grade home care peel solutions, formulated with alpha hydroxy acids and natural active ingredients that deliver visible results without recovery time. An extension of the existing VitaSkin™ pillars, Clear, Calm, Firm and Bright, each of these one-step, non-irritating peels will gently remove dead skin cells and uncover a softer, revitalized complexion. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Pack and eat a lot of organic fruits and vegetables. You’ll

be on the go non-stop, so it’s important to keep the body nourished with the right foods!

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What exciting new product or service are you showcasing this year? Dip into an Avocado, Lime & Honey Pedi,

or be smoothed with our Strawberry Himalayan Facial. True to our spa treatment approach, we’re showcasing an array of farm ingredient-infused treatments incorporating avocado butter, tapioca flour, tonka bean-infused Marshmallow Shea butter, strawberry and organic lavender bud exfoliators and more. Come see what’s fresh off The Farm! Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? The hours are expanded this year, and you can use the

new My ISPA Planner system to look up lines on the floor, and schedule your day accordingly.

LEMI GROUP

WebMD

Welcome Letter

The Daily Pulse, Tuesday Issue

BOOTH NUMBER: 806 LEMIGROUP.IT • 0374.363068

WEBMD.COM • 212.417.9827

What makes your brand stand out? WebMD is the most What makes your brand stand out? LEMI GROUP has

been a model of success for the Beauty & Spa, podiatry and medical sectors for 25 years. Our history is founded and built upon the passion, creativity and expertise of our two founding partners, who have gone on to achieve a long series of successes that have made LEMI a reference point in today’s international market. What exciting new product or service are you showcasing this year? LEMI ensures top notch multi-sensory

equipment and furnishings capable of satisfying all of your needs. We directly monitor the entire life cycle of the product, ensuring 100 percent certified “Made in Italy” solutions with first rate raw materials and the utmost attention to detail. Our total autonomy allows us to guarantee absolute flexibility, offering customized solutions for your various business needs. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Don’t miss out the opportunity to see all the exciting

products including our innovative and reliable solution for spas.

trusted and recommended health and wellness brand in the U.S., and the leading provider of health information services and tools, serving consumers, physicians, healthcare professionals, employers and health plans. WebMD’s websites, mobile apps, publications and technology platforms provide an award-winning combination of content, community and connectivity that empower decision-making and motivate positive action. What exciting new product or service are you showcasing this year? WebMD has announced the launch of an

enhanced version of its flagship mobile app with an experience built specifically for Apple Watch. It includes an innovative new Reminder feature designed to enable consumers to view daily vitamin/medication/supplement schedules and instructions, as well as images with dosage and timing information, plus reminders—right on their Apple Watch. Can you share one important tip to help attendees prepare for and explore the 2015 ISPA Conference & Expo? Take advantage of all of the exhibitors, sponsors and

amazing keynote speakers!

“If you do something that has never been done you will collect treasures that have never been found.”

― JENNA NEWTON

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ISPA STAFF

Proudly serving ISPA and the ISPA Foundation

Vision: To be the leader in promoting and enhancing the well-being of the spa industry and the people it serves.

Mission: ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth.

Lynne McNees â&#x20AC;˘ President lynne.mcnees@ispastaff.com â&#x20AC;˘ 1.859.226.4260 Crystal Ducker â&#x20AC;˘ Vice President of Research & Communications crystal.ducker@ispastaff.com â&#x20AC;˘ 1.859.226.4427 Katherine Blake â&#x20AC;˘ Project Manager katherine.blake@ispastaff.com â&#x20AC;˘ 1.859.226.4354 Megan Browning â&#x20AC;˘ Marketing Manager megan.browning@ispastaff.com â&#x20AC;˘ 1.859.219.3549 Andrew Dewson â&#x20AC;˘ Content Strategist andrew.dewson@ispastaff.com â&#x20AC;˘ 1.859.687.7013 Jennifer Duckworth â&#x20AC;˘ Director of Events jennifer.duckworth@ispastaff.com â&#x20AC;˘ 1.859.226.4254 Whitney Elswick â&#x20AC;˘ Sales Manager whitney.elswick@ispastaff.com â&#x20AC;˘ 1.859.226.4372 Sarah Harmon â&#x20AC;˘ Customer Experience Manager sarah.harmon@ispastaff.com â&#x20AC;˘ 1.859.219.3512 Allie Hembree â&#x20AC;˘ Public Relations Manager allie.hembree@ispastaff.com â&#x20AC;˘ 1.859.425.5072 Kerri Keefer â&#x20AC;˘ Director of Exhibitor Relations kerri.keefer@ispastaff.com â&#x20AC;˘ 1.859.226.4207 Mae MaĂąacap-Johnson â&#x20AC;˘ Editor mae.manacap-johnson@ispastaff.com â&#x20AC;˘ 1.859.425.5062 Tara Salah Eldin â&#x20AC;˘ Project Coordinator tara.salaheldin@ispastaff.com â&#x20AC;˘ 1.859.219.3615 Samantha Smith â&#x20AC;˘ Project Manager samantha.smith@ispastaff.com â&#x20AC;˘ 1.859.219.3619

+HDOWK\6DUDK FRP 3XUH(OHPHQWV X#JPDLO FRP WROO IUHH :UDS

Elyse Vincent â&#x20AC;˘ Membership Manager elyse.vincent@ispastaff.com â&#x20AC;˘ 1.859.226.4314

AD INDEX ISPA would like to thank the following Pulse advertisers for their support of the association:

BABOR 31 1.800.333.4055 x 1 babor.com

Intraceuticals 27 1.562.434.9000 intraceuticals.com

Sanitas Skincare 55 1.303.449.1875 sanitas-skincare.com

Technogym 77 1.800.804.0952 technogym.com

Bon Vital 51 1.800.253.6466 bonvital.com

ItWorks! Ultimate Body Applicator 90 1.517.763.9039 wrapwithsarah.com

Somme Institute 47 1.866.667.6663 sommeinstitute.com

THALGO America 1.800.228.4254 thalgousa.com

Sothys USA Inc. 1.800.325.0503 sothys-usa.com

WebMD 35 1.212.417.9827 webmd.com

colorescience 63 1.866.426.5673 colorescience.com

jane iredale – THE SKIN CARE MAKEUP BC 1.800.762.1132 janeiredale.com

[ comfort zone ] north america 38 1.212.924.2470 comfortzone.it/en

Jurlique 11 1.800.854.1110 jurlique.com

COOLA Suncare 35 1.740.940.2125 coolasuncare.com

Kerstin Florian International kerstinflorian.com 1.888.537.7846

Decléor 19 1.203.656.7932 decleor.com Dr. Dennis Gross Skincare dgskincare.com 1.888.830.7546 Dr. Hauschka’s Skin Care 1.800.247.9907 drhauschka.com

Elemis 67 1.954.733.3939 x 2234 elemis.com Éminence Organic Skin Care IFC, 1, 40 1.888.747.6342 eminenceorganics.com ESPA International (US) Ltd. 7 1.888.705.0102 espaskincare.com FarmHouse Fresh INSERT, 91 1.888.773.9626 farmhousefreshgoods.com FIT Bodywrap 39 1.888.534.8669 fitbodywrap.com

Spa Week Media Group, Ltd. 85 1.212.352.8098 spaweek.com

Youngblood Mineral Cosmetics 81 1.805.577.0102 ybskin.com

SpaRitual 14, 15, 65 1.818.988.2228 sparitual.com SpaSoft/SpringerMiller Systems 60 1.905.752.7800 spasoft.com

LEMI GROUP 40 0374363068 lemigroup.com

Bold indicates full-year Pulse advertisers and 2015 ISPA Conference & Expo Sponsors.

ManageMySpa 71 1.877.481.7634 managemyspa.com Matrix Fitness 48, 49, 73 1.866.693.4863 matrixfitness.com Naturopathica 37 1.631.329.8792 naturopathica.com Nelly De Vuyst 57 1.800.263.8888 derme.ca Noel Asmar Uniforms Inc. 1.800.772.1408 noelasmaruniforms.com

PCA Skin IBC 1.877.722.7546 pcaskin.com Phillip Stein Holding Inc. 53 1.800.237.9477 philipstein.com

GrandeLASH – MD 61 1.877.835.3010 grandelashmd.com

Phytomer Group Brands 22, 23, 83 1.801.284.8200 phytomerusa.com

HydroPeptide 9, 69 1.800.932.9873 hydropeptide.com

ResortSuite 3, 75 1.866.477.8483 resortsuite.com

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ENDNOTES

Admittedly, I am a daily user of clichés. The ISPA staff framed many of these sayings into a collage that hangs on the wall near my desk. I love, love it! Here are a few of STYLING & PHOTO BY ECHOSTARMAKER.COM

my favorites:

“You don’t know what you don’t know.” “Just sayin’….” “How do you eat an elephant?” “I don’t love, love it.” “Good idea, not perfect.” FOLLOW ME ON TWITTER! @LynneMcNees LIKE US ON FACEBOOK! International SPA Association

But my favorite? “Expect the unexpected.” This cliché is regularly stated on a current favorite television show, Big Brother. While you may not expect it, I love reality TV shows. Well, actually, only two: Big Brother and Survivor. I am absolutely fascinated by group dynamics and how people behave and evolve over time in

“I am absolutely fascinated by group dynamics and how people behave and evolve over time in different situations.”

different situations. Oftentimes, people behave and react—whether on a reality show or in real life—in ways we wouldn’t expect, but perhaps that’s the best part of reality TV, and what makes us watch week after week. Reality shows remind me of the many years I spent working alongside The White House Fellows—a non-partisan, highly competitive program that began in 1964 which unites professionals from vastly diverse backgrounds and experiences to work toward a common goal within the executive branch of the Federal government. I was so fortunate to have a front row seat to observe young professionals develop skills around conflict resolution, compromise and teamwork. It truly was a reality show every day as they learned to expect the unexpected. The White House Fellowships program is celebrating its 50th Anniversary this year while ISPA celebrates its 25th year. As you prepare to attend the 2015 ISPA Conference & Expo, I will throw out my favorite cliché: Expect the unexpected. As we celebrate this big year for us, there will be no holding back. How are you prepared for the unexpected?

—LYNNE McNEES, ISPA PRESIDENT

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