Pulse SPA Magazine Julio 2015 by Bel SPA

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P U L S E . E X P E R I E N C E I S PA . C O M

ColorBlend

NE W BEAUT Y TRENDS

FROM YOUR

CHAIRMAN

2015 ISPA BOARD OF DIRECTORS OFFICERS CHAIRMAN Michael Tompkins Hilton Head Health VICE CHAIRMAN Ella Stimpson The Spa at Sea Island

SECRETARY/TREASURER Todd Shaw The Club at Las Campanas

he beauty industry is constantly bombarded by either fleeting fads or

DIRECTORS Noel Asmar Noel Asmar Uniforms, Inc.

enduring trends. Who hasn’t heard of fake tans and BB creams? Often,

Blake Feeney Feeney & Co.

as spa and business decision-

makers, we find ourselves carefully navigating the

Todd Hewitt Four Seasons Toronto

murky waters of finding a balance between having a

Kristine Huffman Huffman Hospitality Concepts

pulse on current market demands and staying true to our spa or business’ brand philosophy. Our guests often come to us not only for health, but also to feel good about themselves and look good physically. It ties well to the mind-body-spirit concept the spa industry preaches. After all, how can one find inner peace if he or she doesn’t like the reflection in the mirror? The inner desire to physically look best is one of the reasons behind the global beauty market, particularly the cosmetics sector’s continued grow. What’s truly interesting for me, at least from a business standpoint, is seeing how consumers have raised the bar in terms of expectations. This observation is shared by many industry peers featured on the pages of this “Beauty Trends” issue. Consumers want makeup products that do not simply cover unsightly blemishes, but also offer protection from harmful UV rays. They clamor for safe ingredients, but also demand to stay in step with the latest runway looks and makeup trends. The challenge then for us is to constantly raise our own bar of quality in order to meet our clients’ rising bar of expectations.

ISPA Foundation Chairman Jeff Kohl Spa & Club Ideations Julie Oliff St. Regis Aspen Laura Parsons ZaSpa at Hotel ZaZa ISPA Foundation Vice Chairman Frank Pitsikalis ResortSuite Eric Stephenson Well World Group Todd Walter Red Door Spas Lynne McNees ISPA President MEDICAL ADVISOR Brent A. Bauer, MD Mayo Clinic

How are you doing this? Are you able to meet your guests’ ever-changing needs? More importantly, how are you preaching the message of holistic beauty that truly encompasses all three CHAIRMEN’S COUNCIL

pillars of mind, body and spirit?

Past ISPA Chairmen who are current members: Gayle Brady • Brady Spa Consulting Jeff Kohl • Spa & Club Ideations —MICHAEL TOMPKINS, CHAIRMAN

Jean Kolb • Well By Choice John Korpi • Korpi & Korpi Kate Mearns • 5 Spa Consulting LLC Jim Root • Glen Ivy Hot Springs Jane Segerberg • Segerberg Spa Consulting, LLC

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Deborah Waldvogel • Sedona Resorts

PULSE The Magazine for the Spa Professional EXECUTIVE Lynne McNees • ISPA President EDITORIAL Mae Mañacap-Johnson • Editor DESIGN Marja Walker ADVERTISING AND SALES Mike Williamson Whitney Elswick ADVERTISING COORDINATOR Katherine Blake PRODUCTION MANAGER Chris Guzicki

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2015. All rights reserved. No part of this publication may be reproduced without written consent of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325, Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114. PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

EDITORIAL OFFICES International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504, USA Phone: 1.859.425.5062 1.888.651.ISPA (4772) • Fax: 1.859.226.4445 experienceispa.com

address, phone and email address. Only your name, title, company and location will be published in the magazine. The editor reserves the right to edit for clarity and content. By submitting the letter, you are giving ISPA publishing rights. Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February, March/April, May, June, July, August, September, October, November and December by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington, Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365 Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

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is the magazine for the spa professional. As the official publication of the International SPA Association, its mission is to serve as the preeminent resource of expert insights, trends, tools and research to help spa professionals create innovative solutions and make informed business decisions.

PULSE

“According to AAFPRS, one in three surgeons reported that patients seek cosmetic procedures in order to look better in selfies.”

PREVIEW OMG, #selfie!

nless you live in a cave, you know what a “selfie” is. Among many things, the invention of smartphones and social media has given birth to a generation addicted to selfies. This modern-day truth has never been clearer to me than after reading the American Academy of Facial Plastic Reconstructive Surgery (AAFPRS)’s survey highlighted in Pulse Points (page 13). According to AAFPRS, one in three surgeons reported that patients seek cosmetic procedures in order to look better in selfies. Whether you cringe at the mere mention of the word or embrace it like a long lost son, selfies are likely here to stay. Why else would the Oxford Dictionary pick it as “Word of the Year” in 2013? Some psychiatrists warn about the dangers of selfie addiction. For certain atrisk people like those diagnosed with body dysmorphic disorder, the culture of selfie may be dangerous. This issue’s featured Conversations (page 26) expert and author of Full: How I Learned to Satisfy My Insatiable Hunger and Feed My Soul, Kimber Simpkins, knows what’s it like to feel the gnawing pain of distorted self-image. “I had to be kind to my body when it looked all wrong,” she says. Kindness. What a beautiful word, especially next to one as scrutinizing and unforgiving as “selfie.” Twitter may have declared 2014 as the “Year of the Selfie.” But as one community with a mission to preach holistic beauty, we’re on a mission: We’re turning 2015 into the “Year to Love Thy #SELFie.” Are you with us?

MARION PHOTOGRAPHY STUDIO

—MAE MAÑACAP-JOHNSON, EDITOR @ISPAPULSEEDITOR

ISPA IS

25!

Inside the Pulse Vault...

efore selfies were the “in” thing, we had photographers who didn’t actually feel the need to be part of every portrait. Walk down memory lane with us in future issues with our “Throwback 90s: The Way We Were” feature. How about you? Still have those fun 90s photos when you first started in the spa industry? Share them with us and send to mae.manacap-johnson@ispastaff.com. Oh, we so love to highlight them in Pulse! THE GOOD OL’ DAYS. The ISPA community certainly knows how to make memories. At one of the many early ISPA events, spa industry veteran and founder of The Oaks at Ojai Sheila Cluff (second from right) posed with daughter and The Oaks at Ojai President and CEO Cathy Cluff. Can you identify the mystery man in the suit next to Josef Bartholemy, then representing the leading Baden-Baden SPAS, as well as BRENNERS Parkhotel & Spa in Baden-Baden, Germany?

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JULY 2015

VO LU M E 2 5 ISSUE 5

Value Designing a Facial Treatment BY ALEXANDER MENRISKY

Medical Spas

40 48

The Makeup Factor

Facing a Bright Prospect B Y A N D R E W WO L F F E

BY MAE MAÑÃCAP-JOHNSON

Aging Gracefully What’s Age But a Number? BY MAE MAÑÃCAP-JOHNSON

Special Pulse Advertising Supplement

34 40

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IN EVERY ISSUE

From Your Chairman

Pulse Preview

Pulse Points

Member Profile: Four Seasons Resort Sharm El Sheik Egypt Exclusive by Day, Inclusive by Night BY ALEXANDER MENRISKY

Member News BY TARA SALAH ELDIN & SARAH HARMON

Conversations: Kimber Simpkins, Author of Full: How I Learned to Satisfy My Insatiable Hunger and Feed My Soul BY MAE MAÑACAP-JOHNSON

SEE + BE SEEN

Success Stories: Sunny Griffin Founder & CEO, Astara Skincare Telluride, Colorado

BY CHRISTINA BUSWELL

Ask the Expert: Hana Ben-Shabat Partner in the Retail Practice and Consumer Industries Practice at A.T. Kearney

2015 ISPA Conference & Expo BY LEAH FANNING

2015 ISPA Conference & Expo Sponsors This or That: Breaking the Ice with Gold Sponsors (Last of Two Parts)

A Day in the Life: Irina Mark President of Caviar of Switzerland USA Glenview, Illinois

BY ALEXANDER MENRISKY

ISPA News

ISPA Foundation

Snapshot Survey

Product Spotlight

ISPA Calendar

Social Connections: Boldijarre Koronczay CEO, Éminence Organic Skin Care Vancouver, British Columbia, Canada

In the scheme of forecasts, the cosmetic and beauty industry is looking bright. The cover captures the forward-thinking concepts that are taking over the beauty scenes, including the hottest color cosmetic blends, anti-aging trends and cutting-edge medical spa solutions.

End Notes

COVER PHOTO COURTESY OF SHUTTERSTOCK

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ABOUT THE COVER

PULSE POINTS

Beauty Skin Care Across the Globe Industry Forecasts and Consumer Preferences

U.S. A report entitled “U.S. Skincare Industry 2013-2018: Trend, Forecast, and Opportunity Analysis” by Lucintel, a leading global management consulting and market research firm, forecasts that the U.S. skin-care industry will experience moderate growth and reach an estimated US$12.2 billion by 2018. One of the driving forces behind this growth is the rising concern and demand for natural and organic skin-care products. An increased demand for newer anti-aging, anti-wrinkle and sun-care products have also contributed to this recent trend. The biggest challenge skin-care companies face, according to Lucintel’s analysts, is finding ways to provide good quality products at low cost. Consumers have become price-conscious, but at the same time do not want to compromise on quality.

China Radiant Insights, a platform for companies looking to meet their market research and business intelligence requirements, has released “Research and Forecast of China Skin-Care Products Market, 2013-2017.” Over the past few years, due to the rapid development of China’s economy and continuous improvement of people’s livelihood, China has become one of the largest cosmetic markets in the world. In 2012, China became the world’s third largest cosmetics market, following the U.S. and Japan. The high demand for skin-care products in China has a direct relationship with the number of young females’ income and consumption concepts as well as the economic development of middle-aged and aged women paying more attention to their physical image.

Saudi Arabia Euromonitor International’s report entitled “Health and Beauty Specialist Retailers in Saudi Arabia” indicates that the consumer base for health and wellness is growing in the country. There are two factors that drive this development. First, Saudi Arabian women, although generally seen as conservative, are among the highest spenders on beauty and grooming products in the world. Second, exposure to international beauty brands and trends through digital media, as well as the growing availability of these products in the country, further deepened their interest in beauty. On the other hand, the rapid development of health-care systems, thanks to increased government spending in this area, and growing awareness among the general public on overall health and wellness, has also positively impacted health retailers.

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Rhinoplasty Tops as Most Requested Facial Surgical Procedure

Research Links Artificial Sweeteners to Higher Blood Glucose Levels

ccording to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), an association for boardcertified facial plastic surgeons, rhinoplasty (nose surgery) remains the most requested surgical procedure for both men and women for the fifth consecutive year. Rounding out the top surgical procedures are facelifts and blepharoplasties (eyelid surgery). In fact, 75 percent of AAFPRS members reported requests for eyelid procedures to make the eyes look less tired. When it comes to nonsurgical cosmetic procedures, the overall preference has been “less is more.” Patients favor minimally invasive procedures, such as Botox and hyaluronic acid fillers. AAFPRS also reports that 82 percent of all surgical and nonsurgical procedures were performed on women. One of the reasons driving some patients to consider cosmetic and surgical procedures is social media and today’s “selfie” culture. According to AAFPRS, one in three facial plastic surgeons say patients are seeking cosmetic procedures to look better in selfies and social media.

esearch by Dr. Eran Elinav and Eran Segal of the Weizmann Institute of Science in Israel discovered that consumption of artificial sweeteners, such as saccharine and aspartame, creates an imbalance in gut bacteria that results in a blood glucose level disturbance, placing individuals at higher risk of diabetes. The report, entitled “Artificial Sweeteners Induce Glucose Intolerance by Altering the Gut Microbiota,” was published in a scientific journal called Nature. To conduct the research, the team fed lab test mice with a high-fat diet and 10 percent solution of one of three types of commonly consumed commercial artificial sweeteners: saccharin, sucralose or aspartame. The team also conducted research on two groups of healthy, young volunteers who either have high artificial sweetener consumption or no history of artificial sweetener consumption. The research indicates that, while artificial sweeteners offer no calorie count, the mounting evidence points to metabolic consequences in the body.

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MEMBER PROFILE

FOUR SEASONS RESORT SHARM EL SHEIK EGYPT

Exclusive by Day, Inclusive by Night

BY ALEXANDER MENRISKY

Adhering to cultural customs, Four Seasons Resort Sharm El Sheik Egypt ensures that no male staff members are in the treatment area when a female guest is in the spa for her treatment.

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he Four Seasons Resort Sharm El Sheik located in South Sinai, Egypt, has grown significantly since it opened its doors in 2002, overcoming a national backdrop of political turmoil and cultural tension. Such has been its success that it was awarded ninth place in Condé Nast Traveler’s 2014 Readers’ Choice Awards for the Middle East, Africa and Indian Ocean category. Its success is proof that hard work, excellent service and innovative leadership can pay off in any market. The resort is a hub for travelers from all around the world who were brought to Sharm El Sheik—a city on Egypt’s coastal strip along the Red Sea—for the sun and its famed Red Sea diving. It accommodates local and international tastes through a fusion of modern spa trends and authentic Egyptian influences.

“We add treatments that resonate with our vision to offer wondrous experiences for our guests. Our holistic approach integrates authentic touches, local character and natural products,” says Director of Spa Ori Evapudan.

Night and Day Evapudan and her staff regularly review the treatment menu, allowing them to actively manage and update a list of treatments that functions best for both their local and international client base. However, one unique addition to the spa at Four Seasons Resort Sharm El Sheik Egypt is its dual menu structure, which

offers a different range of spa experiences for night and day. The Night Spa menu gives guests, a significant majority of whom visit as couples, the opportunity to use the facilities by themselves. Prior to the night treatments, the staff give the guests 30 minutes to enjoy the amenities as they choose. “During Night Spa, the guests can use the facilities together,” Evapudan says. “We set up the facilities with candles and rose petals. We have a eucalyptus steam room, sauna and outdoor Jacuzzi. This romantic setup gives a ‘wow’ factor for guests when

“Traditionally, Middle-Eastern men always go for a full body massage or a pedicure, but recently, they have been opting for longer treatments that include scrubs, wraps or even cellulite treatments.” July 2015

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MEMBER PROFILE

they enter our facilities.” The reasons behind the Night Spa are more than just romantic: During the daytime, the Four Seasons’ facilities are separated by client gender. Some cultural practices native to Egypt and the MiddleEast region impact the way in which the spa can deliver its experience to its local guests, especially women who wear a headscarf. Respecting local customs is a very important part of doing business in Egypt, as it is throughout the Middle East. “We need to ensure that while female guests are at the spa, there are no male staff members in the treatment area, including therapists, attendants, engineers or gardeners,” Evapudan says. “We pull down the curtain to cover the door which notifies all staff that we have a guest with a scarf using spa facilities. When we book the treatment, it has to be in the room that only has one entry door.”

Trends from Home and Abroad The resort employs individual marketing teams for each spa unit to attract international guests, promoting itself through travel agents, Facebook, Twitter and other social media. Currently the spa’s biggest markets are the U.K. and Eastern Europe, especially Russia and the Ukraine. Evapudan has particularly noticed an increase in male guests from all over the world—but most notably from Sharm El Sheik’s own backyard in the Middle East. Not only do more men visit the spa for the usual results-oriented treatments, but they also increasingly request different treatments. “Men can be a little bit shy but are willing to try different treatments,”

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The pool area offers guests an outdoor area to unwind.

Evapudan says. “Traditionally, MiddleEastern men always go for a full body massage or a pedicure, but recently, they have been opting for longer treatments that include scrubs, wraps or even cellulite treatments. They then come back the next day for a facial and reflexology. They are very comfortable discussing what results they are trying to achieve and taking up suggestions that our reception recommends.” The spa’s training system helps to keep guests returning and feeling comfortable. The spa only hires licensed therapists with at least four years’ experience, and stresses the need to be flexible and adaptable. The team is also multi-national, reflecting the spa’s client base. Evapudan expects great teamwork (CONTINUED ON PAGE 20)

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MEMBER PROFILE (CONTINUED FROM PAGE 18)

skills, crucial in such a multicultural environment, and has even been developing a cross-training plan within the spa for staff to share their skills with each other. This supplements the rigorous ongoing professional development and educational requirements Evapudan expects of her team.

Customer Service Programming The spa uses two primary servicefocused programs called “Get Me Right” and “Wow Me If You Can,” which emphasize personalized service and exceeding expectations. “Get Me Right” is about guest preferences, and tracks treatment requests and details over time. The spa looks at each guest’s history and which treatments they enjoy, as well as their preferred therapist, if applicable. Some important

personal information, such as allergies, is also recorded on the first visit and used later to create tailor-made treatments and easier booking. “For any first-time guest, all staff members try to get information on guest preference during their interaction,” Evapudan says. “We log the information, share during briefing, execute and keep the record in the system.” “Wow Me If You Can” makes use of guest feedback during interactions with staff, and similarly targets the experience depending on how guests responded. All of these details are taken together to craft simple but improved repeat spa visits that are targeted at a client’s specific needs. “We use all these pieces of information and acknowledge them when the guest comes back,” Evapudan says. “These small details make them feel

special. For us, we appreciate that they keep visiting us. It is a mutual need and keeps the relationship healthy.” Sharm El Sheik might be known for its diving and its sun, but the resort has added a unique spa experience to the mix that further enhances its international reputation. n

ABOUT THE SPA Spa open date: May 2002 Square footage: 1,120 square meters Number of treatment rooms: 13 Number of full-time spa staff: 19 Guest ratio percentage (female vs. male): 60 percent vs 40 percent Method of staff payment/ compensation: Monthly salary and commission Signature treatment: Egyptian Masterpiece, The Bedouin Ceremony and The Sacred Oil of a Thousand Lilies Product lines used: Phytomer Group Brands Contact information: Four Seasons Resort Sharm El Sheikh Egypt 1 Four Seasons Blvd PO Box 203 Sharm El Sheikh, South Sinai, Sinai Penninsula, Egypt Phone: 20.69.360.3555 Website: fourseasons.com/sharmelsheik

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Illuminate Brighten Hydrate

NEW Opulence Collection

www.intraceuticals.com

MEMBER NEWS B Y TA R A S A L A H E L D I N A N D S A R A H H A R M O N

THE SPA SHIFT Announcements marking spa industry players on the move. l l l l l l

Anna-Cari Gund has been appointed Managing Director by Sweden-based Raison d’Etre. Ines Sieder is now the Marketing and Public Relations Manager at TAC | The Assistant Company, headquartered in Austria.

Anna-Cari Gund

Ines Sieder

Cheryl Patella

Denisse Ypina-Favela

John Bevan

Kristin Valentine

THE SPA – Williams Island, located in Miami (Aventura), Florida, has named Cheryl Patella as Director of Spa. Located in Poway, California, FIT Bodywrap has brought Denisse Ypina-Favela on board as Sales Manager. John Bevan has been promoted to Chief Operating Officer at Spafinder Wellness 365 based in Miami, Florida. Kristin Valentine is now Vice President of Business Development at Skin Authority, located in Carlsbad, California.

NEW ON THE MENU l

Located in Newport Beach, California, Spa Gregorie’s kicks off the summer season with new spa services specialized for athletes. Among its latest treatment is the Athletes Knead Recovery, which includes the use of an infrared sauna. The spa also offers Sports Massage, which combines stroking methods and stretching movements specific to the guest’s sport to soothe muscles before or after an activity. The spa also offers Spa Reflexology in tandem with an aromatherapy massage and Sole Sacrifice, a new full-body massage complete with a soothing and exfoliating foot scrub massage.

BRILLIANT IDEA l

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Live Love Spa, located in Santa Ana, California, has launched LIVELOVESPA365. The 24/7 spa and wellness digital marketplace will complement the company’s experiential events and facilitate connectivity and wholesale e-commerce. Live Love Spa hopes to help industry brands and buyers stay connected by providing a nonstop industry tradeshow.

MEMBER UPDATES 1. Sanctuary on Camelback Mountain—based in Paradise Valley, Arizona—will host another exclusive Satori Meditation Retreat. On October 4-7, up to 12 guests can enjoy three nights of accommodations, meals, guided meditation sessions and four spa treatments with this retreat package. The spa has also recently introduced a new category of spa therapists called “Sensei Therapists.” Sensei Therapists perform highly specialized treatments that encompass a “mind, body and spirit” approach to wellness. Among other specialties, they are trained in oncology massage and restorative consultations.

2. TouchAmerica Inc., located in Mebane, North Carolina, has announced the formation of its Advisory Board. The mission of the Board is to envision creative wellness solutions for spas and salons and lodging and retail spaces. Leon Alexander, Blake Feeney, Cheryl Hartsough, Thor Holm, Alison Howland, Robert Henry, Eva Jensch, Gordon Tareta, Diane Trieste and Deborah Waldvogel have been named members of the company’s Advisory Board.

Leon Alexander

Blake Feeney

Cheryl Hartsough

Thor Holm

Alison Howland

Robert Henry

Eva Jensch

Gordon Tareta

3. Spa Nordstrom has added Saltability products to its treatment menu. Saltability’s Himalayan salt-based spa line will be featured in the spa’s new Himalayan Salt Stone Massage and offered to other spa services as an add-on treatment. The Himalayan Salt Stone Massage uses a warmed Himalayan salt stone to ground and balance the body’s electromagnetic field.

Diane Trieste

Deborah Waldvogel

4. The Lodge of Four Seasons in Lake Ozark, Missouri, home of Spa Shiki, is currently undergoing a multimillion-dollar renovation expected to be completed in the fall. The renovation includes the restoration of an historic 50-foot indoor waterfall, which has already been completed.

OPEN FOR BUSINESS l

Pure Spa has opened in Fort Lauderdale, Florida. The new spa at the Pelican Grand aims for intimate luxury. George Powell-Lopez is its executive director of spa and Cassandra Jertshagen joins the team as business developer. Cheyenne Mountain Resort’s new spa, Alluvia, is now open for business. Located in Colorado Springs, the spa features six treatment rooms, manicure and pedicure stations, a private reception lobby, indoor and outdoor meditation and relaxation suites.

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CONVERSATIONS WITH KIMBER SIMPKINS

B Y M A E M A Ñ AC A P - J O H N S O N

KIMBER SIMPKINS, author of Full: How I Learned to Satisfy My Insatiable

T K OU CHEC BOOK THE BINGER HAR NEW .COM

Hunger and Feed My Soul (published by New Harbinger Publications), struggled with weight and self-image issues for more than two decades. She was only 12 when she saw a photo of herself from a recent vacation by the beach and first felt the gnawing pain of distorted self-image. “I was horrified by the little girl in the picture—she was so ‘unself-conscious’ that she let her belly hang over her skirt,” Simpkins recalls. “In my head I imagined myself as a model in a Seventeen magazine spread—gorgeous and slim. That photo cracked my self-image into a dozen sharp pieces which took me more than 20 years to pick up and paste back together.” Now a yoga teacher in California, Simpkins shares her at-times-nearlyimpossible journey toward learning kindness in order to love her true self.

PULSE: Why is there a need to raise awareness about the importance of positive self-image, especially among the younger generation? Simpkins: When we’re young and don’t know who we are yet, we’re most susceptible to other people’s ideas of who we should be and what we should look like. We often end up—at all ages—believing that we have to conform to society’s expectations, or we’ll be left out. We put a lot of pressure on ourselves to fit in, instead of insisting that the world accepts us the way we are. What’s interesting is that, I think, many young people today understand these pressures and push against them in a way my generation didn’t. Older generations could learn a lot by listening to young people who, right now, are doing vital work around body image awareness that is going to make the future better for all of us.

P: What factors often contribute to negative self-image? S: The single major factor in unhealthy self-image is negative self-talk. But where does our self-talk come from? Often, they come from how we’re spoken to by our friends, family, teachers, doctors, bullies, as well as by a subtle stream of media images that suggest we’re not perfect, but should strive to be perfect. One of the biggest problems I see is that we don’t have many models of positive self-talk. Instead, we model a lot of the nega-

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tive version to each other, especially during “competitive bodybashing” sessions that women sometimes engage in as an unhappy way of bonding with each other. Noticing your own negative self-talk is a good first step. The single best test for negative self-talk is asking oneself: “Would I say that to my best friend?” What would you say to your best friend if you accidentally hurt or insulted her? Start with “sorry,” and then say something reparative and kind.

P: You went through a tumultuous period of anorexia and binge eating. What helped you beat the eating disorder? S: That’s a big question. It’s the question that my book answers. But if I had to distill it all down to one full-strength, 190-proof word, it would have to be kindness. I had to learn to be kind to my body when it looked all wrong. I had to learn to be kind to myself when I screwed up. I even had to learn to be kind to my inner critic to heal the most wounded parts of myself. Genuine kindness is tough. It’s hard. It’s not for wimps.

P: What was the most challenging part of your journey to healing and recovery? S: The biggest challenge was not giving up, even when it seemed like I’d taken two steps forward and a million backwards. There were so many times I thought I couldn’t do it, and

What’s your best piece of advice to spa professionals to help them share the message of positive self-image to their guests?

I had to remind myself to just take the step in front of me and keep aiming myself in the direction of the kindness and love I so craved.

P: How important is it to find a support system in order to help you heal? S: From my own experience, having a partner who loves your body is incredibly healing. It’s hard though because you can’t just walk down to the corner store and buy one, right? If you want to heal your relationship with your body, it’s helpful to let go of or reduce the impact of people who treat your body like it’s an unwelcome guest, and spend lots of time and energy on people who invite you and your body in just the way you are. Trying to get over body-image issues with a body-shaming partner is like trying to climb the Mt. Everest with a bulldozer strapped on to your leg. It makes what is already difficult impossible. ‘

P: You wrote in your memoir: “The times I felt closest to full were not at the dinner table but on my yoga mat.” What about practicing yoga gave you the satisfaction that food can’t? S: Spreading my toes and feeling the muscles on my legs engage in a warrior pose, breathing, listening, moving, noticing where my body began and ended: yoga was the first time I ever felt my mind, body, heart inhabiting the same space. Still, when I step on my mat, I feel a sense of landing there, of being truly home.

P: You are a supporter of Health at Every Size® (HAES) movement. How do you show your support to the movement and how did you hear about it? S: That’s a great question. It’s funny because I didn’t hear about the Health at Every Size movement until the journey of healing my body image and eating issues was nearly complete. What thrilled me about the HAES community was finding a group of people who had come to the same conclusions via clinical research that I had come to via yoga and meditation: that being compassionate and loving to our bodies is the most effective approach to personal health and well-being. n

Receiving a massage treatment is one of the single most effective ways to promote a positive relationship with your body. To those who offer and facilitate touch healing for other bodies: You’re superheroes! Thank you for all you do. One suggestion is to send silent blessings to your clients as you massage them, such as mentally saying, “This part of you is beautiful, and this part of you is beautiful…” over and over. You might be surprised at how many clients “hear” the affirmations through your touch. In the spa environment, see if you can model comfort, ease, and enjoyment in your own body. To allow someone to feel truly comfortable in one’s body, it helps to see the people working on his or her body also feel relaxed and at home in their own skin.

PERSONAL SIDE NOTES Favorite food: A good kale salad. I know this sounds so Californian! The gluten-free chocolate cupcakes from a bakery down the street where I live are also AH-mazing! Wellness blog I follow: The Body Is Not an Apology App I use often: Instagram, but I also enjoy playing the Monument Valley puzzle game. Mantra I live by: May I be happy, may I be well, may I be safe, may I be full of peace. When I look at my body in the mirror today, I will give the most love to: My buttocks. It’s odd, I used to have a major problem appreciating my buttocks, but nowadays, I always reserve a special affection to it for being curvy. It gets a smile and a wink!

IS THE MEDIA HELPING FUEL self-image distortion through unrealistic standards of beauty? Click here to read more insights from Simpkins.

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Medical FACING A BRIGHT PROSPECT BY ANDREW WOLFFE

Rarely has the outlook for any part of the spa industry looked better than the medical spa industry looks right now. Owners, operators and customers worldwide are taking advantage of high-quality skin treatments with proven results, increased acceptance of injectibles and the availability of safe and affordable laser technology. Not long ago, the outlook was very different. Medical spas boomed in popularity at the turn of the 21st century as dermatologists looked for new revenue streams and realized the potential of adding medical spas to their businesses. That boom became bust as the recession of 2008 hit; customers tightened their belts and some medical spas closed their doors permanently. However, improved economic stability has given the industry a shot in the arm and the current outlook for medical spas is now much brighter. In 2014 there were more than 1,700 medical spas in the U.S. alone, according to the ISPA 2014 U.S. Spa Industry Study, offering the latest technology in traditional spa settings. A wide variety of treatments often includes liposuction, laser skin treatments and body sculpting on top of nonmedical spa staples like facials, wraps and massages.

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THERESIA KELLY • Director of Spa Operations • Aqua Medical Spa at Gulf Coast Dermatology • Panama City, Florida

Medical Spa Definition The ISPA definition of a medical spa is strict: “A facility that has a full-time licensed health-care professional on-site, which is further defined as a health professional who has earned a degree of Doctor of Medicine (M.D.) as defined by the AMA. All applications are reviewed individually and international standards are taken into account when applicants from outside the U.S. apply for membership.” That definition means that getting a medical spa up and running is not as straightforward as setting up a traditional spa, partially a result of having to find and hire a qualified staff. Upto-date equipment is also significantly more expensive than traditional basic spa necessities. Calculating the Risks Dr. Diane Wong—owner and general practitioner at Glow Medi Spa in Ontario, Canada—says opening a medical spa requires significant ongoing investment: “Each laser costs more than a sports car. It is not just the equipment and staffing, you also have to consider liability insurance, which is a huge part of our costs. Anyone doing this sort of work without adequate medical training, supervision and insurance is taking a great risk.” Many (but not all) medical spas are directly associated with dermatological practices, so as a result, usually have a mix of clients. Many clients are not dermatological patients and are

paying out of their own pocket for cosmetic procedures. However, others may have been referred directly by a dermatologist to address a medical need. “It is very important to appreciate different clients and realize the difference between what is considered medical and what is considered cosmetic,” says Theresia Kelly, director of spa operations at Aqua Medical Spa at Gulf Coast Dermatology in Panama City, Florida. Less is More Like the traditional spa industry, the medical spa world has its fair share of treatments that move in and out of fashion. “The current trend is for less invasive procedures and more topical treatments,” says Kelly. “Rather than having liposuction, customers want non-intrusive procedures that require no downtime, like cold sculpting. Botox is always popular but even there we see new injection products coming on to the market almost on a monthly basis.” Bond Poire, spa director of Mandala Med-Spa & Yoga Shala in Sarasota, Florida, sees similar developments. “It’s probably the first question people ask: Is there any downtime?” she says. “People want to be in and out. Microdermabrasion is also in decline. It used to be the big skin treatment, but dermaplaning, which is done with a surgical-grade razor, has taken over. It is providing much better, long-term results.”

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In a Flash Spa customers not only want better treatment, they also want faster treatment. “Among our most popular treatments are those that people can do over lunchtime, sometimes in half an hour or less, like a yoga class or express facials. They want to fit in as much as possible in as short a time as possible,” Poire says. Not all treatments are automatically available to just anyone who wants them; pre-treatment consultation with a doctor is an important part of the client–medical spa relationship. Medical staff should make sure that a client is suitable for and needs the treatment being discussed. Long-term efficacy is only possible if the customer is willing to adjust his/her lifestyle to suit the treatment. “There are no quick fixes. We can only help customers as much as they want to help themselves,” Dr. Wong says. Clean-living Choices Wider lifestyle changes and consumer demands over the last decade have also had an influence on medical spas. Take the growth in organic produce in grocery

stores—clients at medical spas are increasingly demanding organic products and a more holistic approach. “Many of our treatments are based on traditional practices developed in Indonesia and Thailand,” says Poire. “And many of our products are produced organically in the same place.” Kelly says that organic and holistic offerings are increasingly sought-after by spa-goers. “Our mission is to fuse medical and holistic-care concepts to create a well-rounded care for our clients. This involves not only offering a ‘softer’ side to the medical spa model but also offering more retail products that are wellness-focused, such as herbal neck wraps and aromatherapy.” Male Factor Another trend that is being repeated across the spa industry is increased male participation. “The last time we did our research, most of our clients were female with ages between 47 and 57,” says Poire. “But the most consistent clients are men who will often book out the whole year, show up for appointments and buy packages. Perhaps men look at it as more of a necessity,

DR. DIANE WONG • Owner and General Practitioner • Glow Medi Spa • Ontario, Canada

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July 2015

whereas women look at it as more of a luxury.” Dr. Wong sees that trend growing and is particularly excited about the prospects for treating male-pattern baldness. “If you catch the hair while it is still beginning to thin out, you can get some really good results. Once it has been gone for a longer period, it’s much harder to regain. It’s potentially a huge industry.” Building a medical spa business is a serious investment of time, finances and personnel, but as consumers increasingly look beyond their doctor’s office and pharmaceuticals for quality of life improvements, the medical spa industry is heading in a very positive direction. With the industry wellsupported by the explosive growth in medical device quality, injectibles variety and public enthusiasm, the dark days of 2008 seem an awfully long time ago. n

BOND POIRE • Spa Director Mandala Med-Spa & Yoga Shala • Sarasota, Florida

Bottom Line: Costs of Operating a Medical Spa Just what are the costs to consider in running a medical spa? Well-run medical spas can be a highly lucrative business, but they require significant investment if they are to meet the ISPA definition and are to be successful. Regulations vary from state to state and country to country, as do costs in local currency. However, the principle remains the same: the three major cost differentiators between setting up and running a medical spa and setting up and running a traditional spa are staff, equipment and insurance. Staffing means hiring suitably-qualified and registered doctors (unless you happen to be one yourself), at the very least in a part-time capacity, physician’s assistants as well. None are cheap. Qualified estheticians can be hard to find, so many medical spas offer on-the-job training that usually takes three to four months, which accounts to another set of expenses.

Equipment is the biggie, at least in terms of initial investment. There are not many medical spas that have much less than half a million dollars’ worth of equipment on-site, and most have substantially more. That initial investment isn’t the end of equipment costs either. Lasers and other machinery are constantly being updated and improved, so the investment in machinery is ongoing.

Liability insurance is one that could impact revenue. Most spas, but particularly medical spas, use equipment that, if used incorrectly, can result in a serious injury to a customer. Medical spas need adequate liability insurance, something that gives staff and customers alike peace of mind and financial cover in the event of an accident. It is a major cost, and one that must be factored into any investment into a medical spa.

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SEE + BE SEEN After a highly successful inaugural run last year, the second West Coast ISPA Media Event returned to Beverly Hills, California to provide top-caliber journalists an up close look at the

ISPA MEDIA EVENT RECAP

latest spa treatment trends, products and solutions. Spas and resource partners present at the annual event not only View from Above. A group

showcased innovative treatments and solutions, but also had the

shot of the 2015 West Coast ISPA

opportunity to pitch story ideas and build valuable media con-

Media Event sponsors.

nections. ISPA PR Manager Allie Hembree gives a quick recap. Stem Cell Science. Stemulation Skin Care educated journalists about stem cell research and the science behind it, as well as provided a Mini Facial Rejuvenation Treatment to enhance complexions.

Makeover Beauty. colorescience featured a celebrity makeup artist who addressed questions related to common skin-care concerns while performing makeovers to enhance individual beauty.

Restorative Healing. Aspira the Spa featured healing therapies like Myofascial Release and Unwinding, which help to reduce pain and restore function back to the body.

Balanced Blend. Montage Resort & Spa showcased their Elements of Wellness Treatment and

Air Lift. Four Seasons Hotel

displayed a blend of essential

Westlake Village provided mini

oils during a therapy session

hand treatments containing oxy-

to help create a balanced

genated air bubbles.

mind, body and spirit.

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Friendly Feet. Massage Envy Spas assisted people to stay grounded by hydrating and soothing feet with a lavender scent sugar scrub featured in their Sugar Foot Therapy.

Tension Release. Under the Sea. Island Spa

Kohler Waters Spa

Catalina displayed their Mini Sea of Life

helped individuals escape

Refresher Facial, featuring OSEA skincare

and release tension from

that provided pure, organic and vegan

everyday life stresses with

ingredients straight from the sea.

a Deep-Tissue Bamboo Massage.

Chakra Point. Miraval Resort & Spa revealed their Tibetan Chakra Balancing session which allowed healing sounds, cleansing power and vibration from the Tibetan bowls to surround individuals.

Pre-booking Option. Media were able to pre-book treatments through the appointment software ResortSuite.

Perfect Posture. The Mayo Clinic Healthy Living Program provided individual posture analysis and tips on how to improve poor posture.

Pixie Picks. The Oaks at Ojai offered a take-home salt scrub, Pixie Tangerine Salt Scrub, which contained freshly picked pixie tangerines and olive oil to inspire relaxation.

FEED Against Hunger. Through a partnership with FEED, every attendee received a FEED tote bag. The proceeds from these bags go to feeding a total of 15,000 hungry children through the World Food Programme. The bags were sponsored by Spa Week Media Group, Ltd.

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Value Designing a Facial Treatment BY ALEXANDER MENRISKY

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SHERON BODDY Director of SPA Four Seasons Hotel London at Park Lane London, United Kingdom

In the latest ISPA U.S. Spa Industry Study, 91 percent of respondents said they offer skin-care treatments. Among all of the different treatment types, facials are considered to be the most popular treatment. In fact, in the March 2015 ISPA Snapshot Survey, a whopping 99 percent of all spas reported offering facials on their spa menu. Remaining informed about consumer skincare demands is integral to maintaining a menu that attracts spa-goers, especially since there is a growing interest among consumers in anti-aging and sun-care facial treatments.

â&#x20AC;&#x153;The concerns of the guest vary from person to person, but facials that improve radiance, skin tone and deeply hydrates are frequently requested.â&#x20AC;?

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According to Patella, guests who go to their spa respond well to HydraFacial MD treatments.

CHERYL PATELLA Spa Director THE SPA – Williams Island, Miami (Aventura), Florida

Designing a Facial Treatment When designing a facial treatment, Four Seasons Hotel London at Park Lane Director of Spa Sheron Boddy works in tandem with her team to strike a balance between results and luxury experience. “Despite the wide range of facials available, I still believe the [spa industry] caters to essentially two types of clientele: one who’s more focused on esthetics and technical procedures with instant results, and the other who wants a more organic/ natural approach,” says Tereska Ebanks, spa trainer and one of the key staff members Boddy works closely with. “It is about the experience and the perceived value of the facial.” As for Cheryl Patella, spa director of THE SPA – Williams Island in Miami (Aventura), Florida, incorporating a facial treatment on the menu starts with a careful review on whether the treatment fits the spa’s consumer profile. “We are a private residential complex with a mixed 36 PULSE

July 2015

population of economics, ages and lifestyles. If it is an anti-aging treatment, it will work only if it’s cost-effective. I also review the research available on the treatment for safety and simplicity of delivery,” Patella says. Before she moved to THE Spa – Williams Island, she worked in a spa property that initially didn’t offer skin-care services. “It was a slow process setting up everything,” Patella says, looking back at the steps she had to take to work out the details for the previous spa she worked for. “It starts with proper research in getting and qualifying for the license, recruiting the right staff members, and finding the right equipment and products.” She says finding the right mix of products and services that works best with clients sometimes requires trial and error. Although, from experience, Patella found out that their guests respond well to HydraFacial MD treatments.

Ebanks, on the one hand, says their spa’s best-selling facial treatment is Omorovicza’s Blue Diamond Facial, exclusively offered in the U.K. at Four Seasons Hotel London at Park Lane. “The concerns of the guest vary from person to person, but facials that improve radiance, skin tone and deeply hydrates are frequently requested,” she says. “Skin that is experiencing a break out is also a recurring issue. Each brand has an option that targets these concerns but creating a personalized facial treatment means that we can tailor it according to the guest’s needs.” Trends and Ingredients Sun-damaged skin is another common concern that’s driving spa-goers’ interest in facials as they seek treatment for skin pigmentation, lack of hydration and loss of elasticity. “In Bermuda and the Caribbean

“In Bermuda and the Caribbean region, we see clients with multiple ethnicities who have a broad range of skin types.”

DOROTA WYSOCKA BRADSHAW President/Senior Consultant Smart Spa Solutions, Hamilton, Bermuda

region, we see clients with multiple ethnicities who have a broad range of skin types. Because there are a large number of clients who travel, their skin is often exposed to different climates and environments,” says Dorota Wysocka Bradshaw, president/senior consultant at Bermuda-based consulting firm Smart Spa Solutions.

Bradshaw has observed an increased interest in the use of micro-current pulses that lift and firm the skin, as well as light therapy and oxygen infusion that help to plump and smooth away visible lines and wrinkles. “We have also seen the return of basics like galvanic current that ‘pushes’ active ingredients deeper for better results. Firming and anti-wrinkle eye

and lip-care treatments are also frequent requests,” she says. Over in the U.K., Ebanks has observed a number of anti-aging trends in conjunction with interest in facial rejuvenation, specifically an increased demand for nonsurgical procedures with minimal discomfort that still deliver results. “Non-invasive treatments such as

dermal rollers, peels, laser, Botox and fillers all fall into this ‘middle’ stage, before committing to cosmetic surgery or more aggressive treatments,” Ebanks says. Dr. Neal Kitchen, VP of strategy and development at HydroPeptide in Issaquah, Washington, has seen a similar trend. “Chemical peels and products that can deliver results with no downtime are the most appealing options to customers,” he says. Not only do guests have more specific demands regarding the kind of facials they want, they also have become far more ingredient-savvy, demanding products that have one or two powerful ingredients that guarantee visible results, such as

WHAT’S IN A BOTTLE?

hyaluronic acid and peptides. “We see a trend toward prevention and awareness on how the environment and other factors can accelerate aging. For those who already have some signs of aging, the trend is toward active ingredients which enhance resilience, and kick-start and ignite cell function so the aging process is graceful,” says Liz Beresford-Cocchia, CEO of Canada-based Vitelle Labs. Using primarily natural and organic ingredients in facial skin care is also a growing trend. In fact, data points from the 2014 ISPA U.S. Spa Industry Study indicate that 52 percent of respondents offer treatments that incorporate organic ingredients. “There is a strong focus on

Anti-aging ingredient: Plant-derived hyaluronic acid “ilike organic skin care’s Hyaluronic Time Erase ComplexTM Serum contains high concentrations of small and medium molecule-weight, plant-derived hyaluronic acids that contribute to the rejuvenation of the skin,” says ilike organic skin care from Szep Elet’s SVP Szilvia Hickman.“The larger-weight hyaluronic acid molecules from tara tree seeds and marine seaweed (Enteromorpha Compressa) form a velvety layer on the surface of the skin that acts as a moisture-keeping barrier and a protecting layer. The smaller-weight hyaluronic acid molecules produced by biofermentation of nonGMO raw plant ingredients (i.e., peptone, yeast extract and glucose) penetrate into the deeper dermal layers and fill the wrinkle lines from the inside out by their moisture-retaining and elasticizing abilities.”

Skin Authority Anti-aging ingredient: SGF-4 Technology “We have earned three patents for our unique process to extract and manufacture human growth factors, which are body natural proteins,” says Skin Authority CEO Celeste Hilling.“The use of SGF for cosmetic purposes was first introduced in 1986 in medical settings. Since then, the technology has evolved to be more accessible and condition-targeted for skin care. Growth factors work to replace damaged DNA proteins so that, when cells turn n

July 2015

Training and Customer Service To ensure that spas provide the results guests want from their facial treatments, Ebanks emphasizes the importance of training staff members to ask the right questions. “Finding out what their main concerns are, what results they aim for and how much time they would like to spend with us is an important process in selecting the right facial treatment,”

Do you know how some of today’s anti-aging ingredients are sourced or formulated? What key benefits each ingredient offers for the skin? Responding to a media lead, expert sources from different skin-care brands offer insights on how their main anti-aging ingredient is sourced, processed and extracted, as well as how it can help reverse the signs of aging.

ilike organic skin care from Szep Elet

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natural ingredients, and we go a step further, providing local ingredients sourced within the U.S., so that the time from harvest-to-use is shortened,” says FarmHouse Fresh President Shannon McLinden.

over, only healthier cells are replicated. They help the skin by tightening and firming, reducing lines and wrinkles, calming inflammation, fighting breakouts, and producing clear, luminous tone.”

Vitelle Labs Anti-aging ingredient: Plant stem cells “We acquire our plant stem cell ingredients from Mibelle Biochemistry Group from Switzerland as they are one of the top global companies for plant stem cell extraction. They use a unique PhytoCellTec TM Technology, which makes possible the cultivation of cells of rare and endangered plants using small quantities of origin plant material.The PhytoCellTecTM Technology was recognized as an ‘eco-breakthrough’ at the Rio+20, which is short for the United Nations Conference on Sustainable Development, so it fits in well with our company-wide green energy initiatives,” says Vitelle Labs CEO Liz Beresford-Cocchia. “Environmental defense and dermal stem cell protection are the primary benefits of the Mibelle Alp Rose Stem Cells.This Alpine plant is indigenous and thrives at high altitude with UV exposure so those robust characteristics are observed in the active. It is combined with phospholipids which encapsulate the oil and water soluble components into liposomes for ease of absorption.”

Ebanks says. “The therapists will consult with the guest before starting and also indicate which products are best for them.” Patella requires all team members to attend at least two outside educational programs annually to keep them abreast of industry trends and new products, while Bradshaw advises spa clients to partner only with resource partners who can provide periodic training and offer online courses or FAQ calls via Skype. “Internally, spas can use slow business periods to assess staff performance through mystery shopping. Ongoing training/skill development can be provided through quizzes, games, and so

on,” Bradshaw says. Ideally, this training should support a commitment to client education about the importance of skin health that gives them the tools to care for their own skin. Patella also highlights the importance of marketing support. “We hold many events that offer mini facials, mini eye treatments and mini massages. We also give complimentary product packages for clients to try at home,” she says. Patella adds that, overall, she looks for a resource partner who is willing to make a commitment to the spa and its customers. Bradshaw agrees, adding that spas should look for four key factors in a

potential resource partner: ability to respond to customer requests, feedback and trends; brand fit with the spa’s concept and philosophy; ability to deliver treatments well and consistently, and ability to provide a balanced cost of treatment. “Thorough and on-going training is vital to ensure therapists and the spa team are fully aware of the heritage of the products, the ingredients, and their role and function within the product,” Ebanks says. “Experiencing the treatment and skin care for themselves is one of the most successful means of training, as this personal endorsement is appreciated and trusted by guests.” n

Phytomer Group Brands

FarmHouse Fresh

Anti-aging ingredient: XMF (Extra Marine Filler) “XMF is a biotechnologically derived exo-poly-saccharide, which is a natural sugar produced by marine micro-organisms that helps them cling to rocks and other marine structures. Each micro-organism produces a unique sugar impossible to create via traditional chemistry. A single sample of micro-algae is harvested from a protected natural environment.The species is then cultivated under strict controls to produce a higher quantity of micro-algae,” says Phytomer Director of Education Angela Eriksen-Stanley. “The extracellular polymeric substances (EPS) molecules it produces are duplicated by a method known as ‘bio-process,’ which is a highly controlled fermentation process that yields high quantities of EPS without the addition of solvents or chemicals.With continued use, XMF stimulates the production of collagen, elastin and hyaluronic acid to restructure, tone and plump the skin.”

Anti-aging ingredient: Resveratrol “Our resveratrol ingredient comes from grapes grown at a local Texas winery,” says FarmHouse Fresh President Shannon McLinden.“Resveratrol is an antioxidant found in numerous studies to be one of the most potent and natural chemopreventive agents. It has been shown to decrease and stop the cellular processes associated with tumor development, including the initiation, promotion and progression. As part of our Wine Down Serum, we blended this antioxidant with a whole host of other potent antioxidants that, when combined, is essentially a cocktail you can apply at night, so that as you sleep, the blend can help your body’s natural repair processes that fight signs of aging.”

Somme Institute Anti-aging ingredient: Molecular Disperson Technology (MDT5™) “MDT5™ comes from vitamins that are re-engineered. These are potentiated and stabilized for reparative action before being encapsulated within peptides,” says Somme Institue President Michèle Mas.“Each re-engineered vitamin in MDT5™ has multiple and well-documented actions on skin structure. Once dispersed within the skin layers, the following actions are initiated by different vitamins alone and in combination: firming, thickening, tightening, evening out skin tone and restoring of skin elasticity.”

HydroPeptide Anti-aging ingredient: Peptides “Our Research & Development team works with several labs, universities and leading scientists to develop and manufacture each peptide [we use in our products],” says Dr. Neal Kitchen, HydroPeptide’s VP of strategy and development.“Peptides are critical components to results-driven skin-care products because of their ability to induce multiple responses without the negative effects seen with other active skin-care ingredients. Each peptide acts as a unique molecule to help your skin react better to the constant bombardment of harsh substances. HydroPeptide combines multiple peptides to trigger and amplify the body’s own repair system in order to increase hydration, reduce fine lines and wrinkles, and enhance the skin’s natural luminosity. July 2015

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THE

Makeup

FACTOR

BY MAE MAÑACAP-JOHNSON

Sothys USA Inc.’s Escale Estivale Spring-Summer 2015 Beach and the City Collection

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ccording to projections by global market research firm Lucintel, the global beauty-care products industry will grow to US$265 billion in 2017. The research indicated that consumers’ increased product awareness has resulted in higher demand for luxury goods, particularly cosmetics. Given the beauty industry’s huge market potential and positive outlook, spas understand the value of offering makeup services or carrying cosmetics for retail to help increase profitability. The challenge for many spas is in finding the right brand that aligns with the spa’s mission statement while at the same time meeting current market demands. “When working in a salon/spa environment, selecting a makeup brand that speaks to your personal professional mission statement is imperative,” says jane iredale – THE SKIN CARE MAKEUP’s Global Educator Hannah Hatcher. “When you offer skin treatment services, it is so important to have a cosmetic line that is safe to put on the skin directly after a treatment, no matter what that treatment may be (e.g., peels, facials, waxing, etc.).” Ami Shvartzman, national director of education/LE at Osmosis Pur Medical Skincare based in Evergreen, Colorado, agrees on the importance of finding safe ingredients to use. “Our skin is the largest organ in our body and I’m always surprised by the way it is often treated,” she says. “It’s important to look for cosmetics that do more than just add coverage, but also nurture and feed the skin.”

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What to Look For Shvartzman recommends looking for cosmetics formulated with vitamins and antioxidants to help protect from free radicals as well as provide additional nourishment to the skin. Personally, she prefers cosmetics that contain hyaluronic acid. “It is a water binder which is hydrating without being heavy, making it the perfect ingredient for dry, combination and oily skin types,” she says. Like Shvartzman, blinc inc. VP of Sales & Marketing Melissa Jansma looks for antioxidants and vitamins like vitamin B complex (panthenol) and vitamin A (retinyl palmitate) in cosmetic formulations, but expands her ingredient list to include peptides and amino acids. Sothys USA Inc. National Educator Jessica Heron agrees on the importance of carefully

TREND ALERT Neutral Fix to Bold Statements

Naked Princess' Shine Lipgloss in shades of nude.

From nude lips to feathery brows, the verdict is out: this season’s makeup looks offer a few extremes of neutral and bold. Makeup and beauty experts share professional insights to help you handpick the latest beauty trends.

“We are seeing a ton of nude lips, eyes and cheeks. The ‘no makeup’ makeup trend is everywhere! A 60s feel is in full swing this season, with big lashes, cateye wings for days and peachy neutral lips. Another trend is bold pops of color on the eyes and lips. Bright aqua shades, plums and smoky browns are making an appearance on the eyes.” AMI SHVARTZMAN • National Director of Education/LE Osmosis Pur Medical Skincare • Evergreen, Colorado 2015 ISPA Conference & Expo Booth No: 240

“I believe the trend for this season is ‘Modern Romance.’ For the lips, we’re seeing rich romantic shades of reds, pinks and oranges. It’s darker and bolder in the center but lighter on the edges. For the eyes, it’s about bold and colorful eyeliners and eye shadows that range from an imperfectly blended, simple black eyeliner to colorful smoky eyes. When it comes to the skin, the focus is on flawless and natural skin or skin that glows and looks airbrushed

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reviewing ingredients in cosmetics and says that spa directors should look for ingredients that offer genuine skin-care benefits. “Omega 3, 6 and 9 help to condition and protect the skin’s surface while powerful plant polyphenols help to minimize pores when used regularly,” she says. Sean Conklin, lead makeup artist for Make-Up Designory Schools & Make-Up Designory Cosmetics located in Valencia, California, favors cosmetics that contain silicone compounds. “Silicone compounds give the skin a silky feel and help form a breathable barrier, which allows the makeup to stay on the skin’s surface, thus, lasting longer than water- and oil-based makeups,” Conklin says. Hatcher likewise noted that physical sun-

but still showcases the individual’s freckles and personality.” TALA RAASSI • Makeup Artist • Red Door Spas Stamford, Connecticut

“In terms of style trend, full and feathery brows are making a bold statement in the fashion and beauty world. It’s all about creating a strong frame for your eyes. As far as color trends go, mandarin, apricot and coral hues are being forecasted as hot shadow and liner shades for fall 2015 – spring 2016. These are beautiful pops of summer colors that can be used all-year-round.” MELISSA JANSMA • VP of Sales & Marketing blinc inc. • Boca Raton, Florida 2015 ISPA Conference & Expo Booth No: 248

“A trend we are seeing in the world of makeup is all about the lip: gradient lips, ombre lips and some seriously bold colors, like deep-dark burgundy, to almost black to true black. There are also the crazy, bright lip colors, like neon pinks, greens and blues. Black liquid eyeliner is all the rage.

screens like titanium dioxide and zinc oxide are important ingredients in cosmetics. “They work like small mirrors all over the skin and literally reflect off the rays from the sun. This is an important ingredient since post-treatment skin is sun-sensitive and will need protection,” she says. Plus, unlike chemical sunscreens that can be irritating and cause unwanted inflammation, both ingredients are anti-inflammatory, making them the perfect duo to calm the redness after a treatment. Aside from solely focusing on skin benefits, Deanna Fuller, West Coast sales manager for Naked Princess based in Beverly Hills, California, says spa directors should also look for “clean” formulations in cosmetics. “Customers are asking for paraben-free products,” she says.

jane iredale - THE SKIN CARE MAKEUP’s lipstick in vivid pigment.

We are seeing different plays on the smoky eye—purples and browns are some of the favorites.” HANNAH HATCHER • Global Educator jane iredale – THE SKIN CARE MAKEUP • Great Barrington, Massachusetts • 2015 ISPA Conference & Expo Booth No: 711

“This season’s look is bright eye colors with natural skin and lip tones. Knowledgeable and fashion-forward makeup artists are playing around with bright colors on the eyes, pairing them with a nude or soft lip shades. It is a beautiful, vibrant, classy and classic look that will be seen from The Hamptons to Saint-Tropez. Nothing too heavy in terms of contouring the face.” SEAN CONKLIN • Lead Makeup Artist • Make-Up Designory Schools & Make-Up Designory Cosmetics • Valencia, California

“Cosmetics with ‘state of the art’ ingredients that have proven results are in high demand. Clients are asking for ‘clean’ products without parabens, GMOs, sulfates, and phthalates that are also veganfriendly. They are searching for multi-functional, time-saving products that deliver results which brought about the birth of products like BB, CC and DD

What to Avoid Given consumers’ growing concerns about potentially carcinogenic ingredients, there’s an even greater need for spas to educate staff and guests on the safety of cosmetic ingredients. Shvartzman says she always reminds clients that it’s not always about what a product contains, but equally important, what it doesn’t. “Make sure to comb through ingredient decks on the packaging of products to look for things such as the preservative system used. Some of these can often be potentially carcinogenic, like parabens or BHA/BHT,” she says. “Coal tar dyes are often used as colorants but can be carcinogenic. Perfumes, surprisingly, can be

creams with peptides, lip and cheek tints and stains, mineral moisture tints with SPF, and so on.” MARY M. SWAAB • Founder • ColorLab Cosmetics Rockford, Illinois

“In terms of beauty, we have seen that the ‘nude lip trend’ remains strong in the beauty category. Our spa partners do exceptionally well with our signature ‘Naked Shine Lip Gloss’ which features ‘six shades of nude.’ Each shade flatters every skin tone with a hint of color.” DEANNA FULLER • West Coast Sales Manager Naked Princess • Beverly Hills, California 2015 ISPA Conference & Expo Booth No: 442

“To fall in line with fashion trends as seen on the spring/summer runways this season, the latest makeup looks are all about sheerness. Shades of nudes and neutral tones are dominating while pinks and corals complement a pout on the lips that radiates softness. The theme is transparent and fresh with strong and pure colors that add a pop to a sheer nude look.” JESSICA HERON • National Educator Sothys USA Inc. • Miami, Florida

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According to Conklin, bright eye colors with natural skin and lip tones are the season's hottest looks. To create the look, he recommends using Make-Up Designory Cosmetics' Deco eye color with Dulce De Leche and Spanish Gold, and finishing off with Smoked Sapphire.

Red Door Spas' makeup team were backstage during a Brandon Sun runway show at New York Fashion Week.

“When you offer skin treatment services, it is so important to have a cosmetic line that is safe to put on the skin directly after a treatment, no matter what that treatment may be.” quite dangerous and linked to allergies or sensitivities. Sodium laureth sulfates are often used in cleansers and shampoos but can also be carcinogenic.” If unsure about a particular ingredient, Shvartzman recommends doing thorough research online to understand each ingredient’s origin. Synthetic coloring, according to Hatcher, is another ingredient to avoid. “Synthetic coloring derived from coal tar can contain heavy metal salts that can deposit toxins into the skin. Most dyes are bound to petroleum- or aluminum-based ingredients, which are drying and irritating. Usually, blush has the highest level of dyes, and it’s interesting that the cheeks are where you find rosacea.” Hatcher explains that FD&C dyes do not necessarily cause 44 PULSE

July 2015

rosacea, a chronic skin condition characterized by facial redness and swelling, but the dyes can exacerbate it. “Being petroleum-based, FD&C dyes can clog the follicles and create congestion in the skin. Lip liners using FD&C dyes can cause tiny pink- and red-colored blackheads around the lip line that have to constantly be extracted,” she says. Instead, she recommends a safer coloring option like natural iron oxides. Aside from the mentioned ingredients, Heron added mineral oil and formaldehyde in the list of top ingredients to avoid. When it comes to potential health risks of certain ingredients, Conklin advises spas to stay informed to help them separate false marketing from the facts. “Most of the rumors about ingredients to avoid were started by cosmetic compa-

nies as marketing strategies,” he says. He argues that most ingredients in cosmetics have been used for generations and continue to be safe to use despite concocted “trends or claims by a blogger or a rouge cosmetic company.” “Rather than getting into what ingredients to avoid, informed consumers should ask if a company’s products are registered in the European Union (EU) under the current Cosmetics Directive,” Conklin advises. “If a cosmetic is fully registered, rest assured that the ingredients used are safe and have been carefully studied by a team of expert scientists. The EU has one of the strictest, if not, the strictest standards for cosmetics.”

A model wears the latest colors by Sothys USA Inc.

Educating Guests and Staff Training and education are keys to helping provide staff members and guests the latest information on trends and cosmetic ingredients. “At the Red Door Spa, our number one tool for a successful retail business is education and training. We pride ourselves of having staff members who are fully knowledgeable, not only on the benefits of our products, but also on the latest beauty trends,” says Red Door Spa Makeup Artist Tala Raasi. The Connecticut-based company hosts local events around

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the country, offering complimentary makeup applications and providing an opportunity for guests to meet Red Door Spa’s makeup artists. “My personal favorite is our ‘Makeup Lesson.’ This is a time we spend with our guests to get to know what they really want and need. I believe what differentiates us from other brands is that we offer a more intimate and educational environment,” Raasi says. She adds that Red Door Spa’s

beauty bar and Custom Color technology, which easily matches foundation with one’s skin tone, help create a customized experience for guests. Finding a good resource partner is an important piece of the puzzle in training and education. “Partner is the keyword. Spa directors should look for someone who is going to provide training support not only in the spa but also offer

ON THE CHECKLIST

Which ingredients to avoid and which ones to add to your checklist? Hatcher recommends the following:

YES, PLEASE!

3 Ubiquinone (CoEnzyme Q10) This naturally occurring enzyme is found in every living cell of the body. Used daily, q CoQ10 can help prevent and reverse the aging process. It stimulates the vital energy necessary for skin cells to heal, protect and rejuvenate themselves, which make the ingredient excellent for post-peel skin healing. 3 Magnesium Ascorbyl Phosphate (Vitamin C) A stable derivative of ascorbic acid, MAP(Magnesium Ascorbyl q

Phosphate) has been shown to suppress melanin formation. Perfect for clients who are prone to hyperpigmentation, it has a protective effect against skin damage by UVB radiation and can be used post-exfoliation, as it frequently has a less acidic pH level than water-based vitamin C.

3 Hyaluronic Acid This amazing water-binding ingredient can hold up to 1,000 times its weight in water. It pulls moisq ture from the air, from other products and binds it right into the skin. 3 Pinus Strobus (Pine) Bark Extract A potent free-radical scavenger and a naturally occurring preservative, it has q

antioxidant capabilities 50 times greater than vitamin E and 20 times greater than vitamin C.

NO, THANK YOU!

q Artificial Fragrance Synthetic fragrances, otherwise known as parfum, used in cosmetics can have as many as 200 8 ingredients. Certain skin conditions caused by these chemicals are hyperpigmentation, skin irritation and sun sensitivity. Many products are labeled as fragrance-free may still have fragrance that mask the scent, so make sure to look for a clean aroma resource, such as aromatherapy, essential oils and plant extracts.

q Parabens Used as preservatives, found in many products, is a very inexpensive alternative to cleaner preservative 8

systems such as vitamins and antioxidants. It has been linked to cancer, endocrine disruption and reproductive toxicity. Look for natural types of preservation systems, such as radish root extract.

q Phthalates 8

Phthalates are also known as plasticizers, meaning they are derived from plastic. They are banned in the EU and in California in children’s toys; however, they are found in many perfumes, deodorants and makeup products. Phthalates are used to bind products and have been linked to endocrine disruption, liver/kidney/lung damage and cancer.

8 q Talc

The process of getting talc into powder form is problematic. When companies melt it down to work it into a powder form, it mimics asbestos which is a highly toxic chemical to the body. Not only is it toxic, it is also extremely drying and dehydrating on the skin, can aggravate acne, as well as disrupt the skin’s pH balance.

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blinc inc.’s eyebrow mousse consumer-friendly is the product? How easy is resources that are accessible any time. Event it for the everyday woman to apply? How well support is also a great way for vendors to assist does it hold up in extreme conditions? Is it spas with increasing sales,” says Jansma. pigment-rich and long-lasting? Does it cross all Hatcher says spas should find resource partcolor boundaries? Is it suitable for mature ners that can provide not just personal training, women as well as teens? The right answers to but also hands-on sessions. “Classes wherein these questions will lead the spas to the select more than one account is invited and let you few companies that are right,” he says. work hands-on with the product are so imporShvartzman believes that spas should find tant. Not only does the class get you familiarized cosmetic brands with proven results and perwith the product but it also allows you to formance. “Retailing can be difficult for the spa network with other accounts and help grow your professional due to time constraints, lack of edubusiness,” she says. cation, and so on. Retailing a product line that Online education should be a vital consideratruly works and will sell in itself simplifies the intion. “There is something to be said about a spa selling process!” she says. company that is 100 percent transparent and disAll things considered, a good resource partner closes everything on their website, as well as should make your business success a priority. have a professional site that is geared toward “When partnering with a cosmetic vendor, make your professional skin therapists, makeup artists sure that they are providing the tools for your as well as any other licensed professional inbusiness to succeed, such as offering a retail incentive house,” Hatcher says. program. A smart, successful vendor will have your best interAside from looking at training support, Conklin says it’s est in mind, which is growing your business,” Heron says. n also important to ask key questions about the product. “How

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Whatâ&#x20AC;&#x2122;s age but a number? The process of growing old is inevitable, but baby boomers (born between 1946 and 1964) are redefining the art of aging.

AGING By Mae MaĂąacap-Johnson

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According to a Nielsen report, baby boomers are poised to make up half of the U.S. population by 2017. Globally, a report entitled Why Population Aging Matters: A Global Perspective—commissioned by the National Institute of Aging, National Institutes of Health and the U.S. Department of Health and Human Services—estimates that one in every eight of the world’s population will be 65 and older by 2030. The most rapid increase in this age group is occurring in developing countries. Given the size of the older demographic, it makes good business sense to meet their demands and help them manage the process of aging. “As our population continues to age and the Western [population] lives longer, [there’s a need] to offer specific support to this age group through education and services that can help to keep them fully functioning mentally, physically and emotionally,” says Tracy Willis, marketing and public relations director at Gwinganna Lifestyle Retreat based in Queensland, Australia. Wee Wei Ling—chief operating officer at St. Gregory Spa at PARKROYAL on Beach Road in Singapore—has seen the business potential of serving the older demographic. On average, Ling estimates that 40 percent of their guests are 50 years old and older. “Apart from Singapore

evolving [into] an aging country, we believe it is important to take good care of the body in the aging process, in order to age actively and gracefully. This belief is embedded in one of St. Gregory’s four core pillars called ‘active-aging,’” Ling says. She observes that baby boomers value the safety and security of the spa premises as well as the recommended wellness programs. “They tend to prefer treatments of a longer duration and more holistic in nature. This is because they have the time and income to spare on taking care of themselves,” Ling says. “We have also noticed them taking a liking to traditional healing therapies, such as Chinese Tui Na and Foot Reflexology.” Mikki Melinda Anderson, vice president, director of holistic services at

StressBusters Wellness Day Spa located in Laguna Hills, California, has seen a similar trend on baby boomers’ preference on holistic treatments. “They have very specialized needs that are different from [other generations]. This includes treatments for body aches, pains and effects from repetitive stress, years of poor posture, life and body changes related to the aging process such as illnesses, the passing and/or care-giving of parents, losing a job, poor eating habits, insomnia, depression, and so on,” she says. She estimates that 25 percent of their spa guests are baby boomers and thinks that one of the challenges spas face is finding ways to offer treatments that truly extend beyond pampering. “We are seeing our older clients expecting us to be well-versed in wellness services and be

Gwinganna LIfestyle Retreat found success in its first-ever Optimum Wellbeing 50 Plus program, designed specifically for its senior guests.

St. Gregory Spa at PARKROYAL on Beach Road says loss of skin elasticity is one of the most visible evidence of aging.

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able to help them with various [health] issues,” she says. “It is no longer enough to offer ‘pampering’ massage and facial services. They want a natural way to get healthy and relieve their issues without the need for physicians or drugs.”

Skin Solutions When it comes to aging, skin issues like wrinkles and hyperpigmentation often top many of baby boomers’ lists of concerns. “As skin ages, it produces less oil, collagen and elastin—elements that make your skin look smooth and youthful,” says B. Kamins Laboratories’ Vice President Global Sales and Marketing Jocelyne Horst. “Aging skin can look dull and as wrinkles begin to appear, the concern is always elasticity and overall firmness.” Horst estimates that over 60 percent of the Canada-based brand’s clientele falls within the senior age group. “This is the time in their lives when signs of aging begin to show dramatically,” she says. Horst notes that sun exposure and improper skin care is cumulative and begins to appear in the late 40s and throughout the 50s. “But it’s still not too late to begin the

healing and repair process. Quality skin care with peptides can replenish the skin even after the damage has been done,” she says, adding that B. Kamins formulates its skin-care products using a unique proprietary ingredient called Bio-maple Compound which helps to hydrate and protect the surface of the skin. Like Horst, Ling says evidence of increasing age includes loss of skin elasticity, causing wrinkles and sagging skin, dryness and thinning of skin, age spots or more heavily pigmented skin, itching and sensitivity, allergies, and so on. “We address these concerns that our clients have with the anti-aging treatments we offer, as well as the range of Elemis products that we carry,” she says. Aside from advising clients to hydrate their skin by regularly using moisturizing/ night cream, eye and neck cream, as well as sunscreen to prevent further damage, St. Gregory Spa also offers Elemis Visible Brilliance Facial and Computer Aided Cosmetology Instrument (CACI) treatments. “The Elemis Visible Brilliance Facial is an anti-aging face and eye treatment that has been clinically tested to increase skin moisture levels by up to 61

StressBusters Wellness Day Spa offers its senior guests an Aroma Stone Massage to help relieve muscle pains.

percent and elasticity by 40 percent after just one treatment,” Ling says. When recommending skin-care products to baby boomers, she looks for three important ingredients in the skin-care formulation of products: retinol, hyaluronic acid and antioxidants. “Retinol, which is made from vitamin A, helps to boost collagen production, plump out skin and reduce fine lines and wrinkles. Hyaluronic acid, on the other hand, keeps tissue cushioned and lubricated,” she says. “Antioxidants such as vitamin E, C or LAscorbic Acid, green tea and caffeine stimulate the production of collagen and minimize fine lines, wrinkles and scars.” Over at Stressbusters Wellness Day Spa, Anderson says they often advise guests to use a combination of monthly professional facial treatments and daily skin-care home regimen to address aging skin issues. “Our estheticians look for ingredients such as glycolic and lactic acids, as well as brightening ingredients like hydroquinone or arbutin, vitamin C and E, collagen and goji berries in antiaging products,” Anderson says.

Hair Troubles Thinning hair is another common aging concern. “Hair growth is just one of the many bodily functions that changes as we approach 50 and beyond. Hormone depletion and a slowed hair growth cycle can lead to thinning hair and hair loss,” says Hair Essentials by Natural Wellbeing Distribution’s products lines

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Paulina Nelega, registered clinical herbalist plus feelings of diminishing attractiveness, can be extremely distressing and under(RH) at Hair Essentials by Natural mining to self-esteem,” she says. Wellbeing Distribution. “In addition, we She points out that may be more prone to the best way to address stress, surgeries and hair-related issues is to medical conditions that nourish the body with can further contribute to nutrients to combat hair loss or thinning. hair loss, regulate the While aging is in itself hair growth cycle, a contributing factor, repair decades of nutritional deficiencies damage from coloring due to weakening digesand styling, and nourish tion and poorer absorption healthy hair growth. of nutrients can also play a Nelega, who oversees Hair significant role in thinning B.Kamin's Menopause Skin Cream Kx helps soothes Essentials’ product develophair and hair loss as we menopausal skin. ment, recommends a blend of age.” topical products and daily supplements. Nelega says 65 percent of Hair “Hair Essentials daily supplement is Essentials customer base are women in unquestionably the powerhouse of our their 50s who are facing aging issues like hair loss, thinning hair, slower hair growth program. It is a blend of more than 20 herbs, vitamins, minerals, fatty acids, and lackluster hair. “While hair loss in itself isn’t a life-threatening issue, the psy- amino acids, and other essential nutrients that work in tandem to stop and reverse chological damage caused by hair loss,

hair loss, revitalize the scalp and follicles, and jump-start lush hair growth,” she says. “Fo-Ti Root extract is a great add-on and may even stop hair from graying.” Anderson, on the other hand, says their spa’s certified clinical aromatherapist offers a unique blend of essential oils to guests suffering from hair loss or alopecia. “Essential oils are always diluted with one to two percent carrier oil when used for dermal application,” she says.

Lifestyle-driven Disease Aside from the visible physical changes, older clients may also be at higher risk of lifestyle-related diseases. “Most guests over 50 are statistically more likely to suffer from a heart attack or stroke event. We use education to help our guests learn how to prevent these and encourage them to have some preventive health screens when they return home, such as a calcium score,” says Willis. In January this year, Gwinganna

FEATURED SOURCES

launched its first-ever Optimum Wellbeing 50 Plus program, which is a fully inclusive five-night retreat designed to help older guests take a preventive approach to health and well-being. Fullybooked with 60 guests in attendance, the retreat featured five 90-minute seminars, which included Dr. Ross Walker, one of Australia’s leading cardiologists, among its wellness expert speakers. “Discussions centered on ways to support the body to age functionally and gracefully with quality of life being the end-goal,” Willis says. Aside from teaching guests meditation and visualization techniques, the

retreat also included treatments like live blood analysis, acupuncture, skin care, massage treatments and nutritional consultations. To consolidate post-retreat education, Gwinganna further offered a 10-week online wellness at-home program to guests. Movement is another huge concern among those over 50 years of age. “Joint, back and neck pain can prevent them from moving sufficiently to maintain a healthy body composition and be able to interact with life to the fullest,” Willis says. To address this, Gwinganna incorporates Alexander Technique on their programs as well as offers Pilates,

yoga and one-on-one postural analysis, followed by an at-home corrective exercise program. At St. Gregory Spa, there’s a focus on offering older guests a mix of strengthbuilding exercises in order to build adult muscles and increase metabolism, which in the process helps to keep weight and blood sugar in check. “Our group classes, such as yoga and Pilates, help with balance, which builds leg muscles and helps to avoid disabilities that could result from falling, as well as provide more freedom of movement to keep active in senior years,” Ling says. n

Wee Wei Ling

Tracy Willis

Jocelyne Horst

Chief Operating Officer St. Gregory Spa at PARKROYAL on Beach Road The Plaza, Singapore

Marketing and Public Relations Director Gwinganna Lifestyle Retreat Tallebudgera Valley, Queensland Australia

Vice President Global Sales and Marketing B. Kamins Laboratories Montreal, Quebec Canada

Mikki Melinda Anderson

Paulina Nelega

Vice President, Director of Holistic Services StressBusters Wellness Day Spa Laguna Hills, California

Registered Clinical Herbalist Hair Essentials by Natural Wellbeing Distribution Bloomington, Minnesota

HEALING OILS

How to help ease common aging aches and health concerns? Anderson recommends taking the more natural route by using aromatherapy and essential oils.

Aging Concerns: Aches, Pains, Poor Circulation, Rheumatism Essential Oils to Use: Arnica, Helichrysum, Rosemary, Juniper, Black Pepper, Lavender Aging Concerns: Arthritis Essential Oils to Use: Black Pepper, Carrot Seed, Cinnamon Bark, Clove Bud, German Chamomile, Eucalyptus, Ginger, Juniper Berry Nutmeg, Rosemary, Thyme Aging Concerns: Depression Essential Oils to Use: Bergamot, Basil, Frankincense, Geranium, Jasmine, Melissa, Orange, Rose, Peppermint Aging Concerns: Insomnia Essential Oils to Use: Lavender, Chamomile, Sweet Marjoram, Neroli, Orange, Frangonia Aging Concerns: Stress Essential Oils to Use: Bergamot, Cedarwood, Clary Sage, Geranium, Jasmine, Lavender, Petigrain Aging Concerns: Menopause and Hormonal Changes Essential Oils to Use: German and Roman Chamomile, Cypress, Fennel, Jasmine, Neroli, Rose Otto, Ylang-ylang

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SUCCESS STORIES Inspiring Tales of Startups, Growth and Overcoming Hardships BY CHRISTINA BUSWELL

SUNNY GRIFFIN Founder & CEO, Astara Skincare Telluride, Colorado

unny Griffin, founder and CEO of Astara Skincare, was in desperate need of a cure for her dehydrated skin after recently moving to the mountains of Telluride, Colorado. “I was studying raw foods and living really clean, and the chemicals in most products didn’t sit right with me,” Griffin recalls. Fortunately, she met a woman in Telluride who created skin-care products using raw botanicals. After noticing revitalization in her skin, Griffin decided to venture on a business partnership and the two began selling their skin-care products to friends and local shops. Astara’s big break came when a beauty writer for The New York Times visited Telluride and tried their products. “She loved them so much that she featured Astara Skincare in a two-page article in the Sunday Magazine section,” Griffin says. And with such wide media exposure, Astara’s brand was officially launched!

Beginnings In the first few years, Astara Skincare faced a number of obstacles being a self-funded small company. “We definitely felt like David going up against Goliath in the early years,” she says. To help create brand awareness, Griffin focused on getting the Astara Skincare brand in front of the press. “I spent much of our first two years going to New York City, sleeping on a friend’s couch, and calling beauty editors as well every spa and cosmetic store I could find,” she says. “We also had a huge learning curve when it came to servicing the spa industry. That is where ISPA came in handy!” Keys to Success Looking back, Griffin is amazed at how the company has grown through the years. “From our humble roots as a local skin-care company in the mountains of Telluride, Astara Skincare now has an international presence. We have also branched out from resort spas to become highly successful in day spas and specialty outlets,” she says. Astara Skincare has weathered its fair share of ups and downs

Putting the Spotlight on Brand Awareness

but Griffin states that they have learned from prior mistakes. “Our biggest business failure was to trust the wrong people. We are much more careful who we ‘get into bed with’ now,” she says. She owes part of the company’s success to great press. “As a former model, I have great connections with beauty editors—this has resulted in features in the top beauty and fashion magazines, as well as celebrity endorsements.” In fact, Griffin says contestants in the Miss America as well as Miss Teen USA pageants have previously posted selfies on Instagram wearing the Astara Skincare masks, giving the brand even more press exposure. “What has defined us as a company is not giving up,” she says. “We have a passionate belief in what we do, and walk our talk.” Griffin sees a bright future ahead for the skin-care company. “Our five-year forecast is to double our sales volume and continue expanding internationally. With [an estimated] 300 million wealthy middle-class, China is definitely a growing opportunity for us.” n Years as an ISPA member: 18 First learned about ISPA: “I found out about ISPA through my niece, Nancy Griffin. She was studying the spa industry at Cornell Hotel School. My first ISPA Conference & Expo was in 1994 held in Palm Springs, California.” Reason for joining ISPA: “We realized that people who really care about their skin were going to estheticians, not department stores, and that estheticians work at spas. The spa industry was where we needed to be. The people at ISPA were the experts on the newly expanding spa business and we wanted to learn everything we could.” Favorite ISPA resource: “Having a booth at the yearly ISPA Conference & Expo in the early years of the company definitely helped put us on the map. The ISPA Conference is always a great opportunity to networking with spa owners and other vendors. We have also used the ISPA Job Bank to look for sales representation, and refer to the ISPA research for key metrics and trends.”

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ASK THE EXPERT

HANA BEN SHABAT

In light of the continued rise of digital technology, is there a shift in shopping preference among consumers when it comes to where and how they buy beauty products? A report entitled “Beauty and the E-Commerce Beast” by A.T. Kearney, a global strategy and management consulting firm, indicates that beauty and personal care are rapidly growing segments in the nearly US$300 billion U.S. online retail sales market in 2014.

Ben-Shabat, a partner in the retail practice and consumer industries practice at A.T. Kearney, offers some key insights and retail opportunities as identified in the report. Pulse: In what way has beauty e-commerce grown over the past two to three years? Ben-Shabat: There are a couple of key changes. One, obviously, is the greater activity of e-commerce in the beauty category. The reasons for this are twofold. First, there’s an increase in beauty product supply as retailers understand the importance of e-commerce and decide to offer products online. Second, there’s a growing consumer demand. Consumers are either interested in finding things that may not be accessible to them through other channels. In addition, there is also the fact that consumers are much more comfortable shopping for beauty products online than they were two years ago. A couple of years ago, 24 percent of the people we surveyed said they were very comfortable purchasing skin-care products online. In 2014, the percentage has grown to 36 percent, with the numbers much more pronounced in fragrances and makeup categories. One of the drivers that support this level of comfort in purchasing online is product sampling. Consumers often go online, request a sample and test a beauty product before committing to buy. P: Which sectors or categories of the beauty industry have grown the most as far as online e-commerce is concerned? B: One of the areas that has the highest penetration online is the “set and kit” category. If you look at all the beauty product offerings online, you normally don’t find just one product but a 54 PULSE

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full kit or set. You either buy the cleanser and moisturizer or the complete regimen. These complete regimen kits have a high online penetration in terms of purchases because people who purchase them are comfortable using these products and are loyal to the brand. Generally speaking, the beauty sector is growing more online compared to the personal-care sector. One of the reasons driving this growth is the value of the beauty products’ “full packages.” If you buy a shampoo that costs US$6, you’re not going to pay US$5 for shipping. The economics from the consumer perspective do not really work well for personal care, unless you combine the purchases. P: What are some of the reasons why some consumers are still hesitant to purchase beauty or personal-care products online? B: The inability to actually see up close and feel the product, consider other options not available online and speak to beauty advisers are some of the reasons behind their hesitation. Some consumers are more traditional and simply like buying in stores, period. Many of the people who claim to shop online still go and shop in stores, not just exclusively online. That’s an important thing to keep in context—at the end of the day, the majority of beauty products are still bought in stores, but e-commerce is growing. What’s important to remember is that beauty is much more than the transaction. People go online to look for products, compare prices and understand how to use certain products like makeup. You can influence your consumers’ online

purchase in so many different ways, and that’s why this channel is so important. P: What are some of the attributes shoppers consider important when shopping online for their beauty and personal care? B: Website security is the first thing that people said was most important to them when shopping online. I guess this was influenced by the fact that we’ve had several website hacking incidents with so many big players in the retail and financial world. People are very worried about having their personal information stolen. P: What strategies have online retailers employed in order to attract online shoppers and turn them into loyal customers? B: Understanding your customers and what they’re looking for is the first step. Offering them a good online experience, such as making it easy for them to shop and navigate through your website, is important. But even more important for online beauty retailing is your website’s content. Content strategy is something that many companies struggle with because consumers aren’t only looking for the product, but also the additional content such as the how-to videos. The other thing that is going to be very important in beauty e-commerce is determining how to offer product samples. It’s great to have customers who are very loyal and buy the same thing online every month, but you still want to entice them to

buy additional or new product lines. How do you give them the opportunity to test new products? When they order online, do you also give them a sample of a product that might be of interest to them? P: Your report states that the store is not dead, but its role is changing. What does this mean for retailers as a whole? B: If you are a consumer, you no longer have to go to the store to get information or learn about a product because the information is readily available online. More often than not, online retailers can sometimes be more knowledgeable about the product than the beauty adviser at the store counter. The other thing is that product replenishment can be easily done online. The store as a source of replenishment is also declining. Therefore, what’s really left for stores is to focus more on the shopping experience. What types of experiences can you offer that they can’t experience online? Obviously, there’s always that personal touch that you get in-store that you can never get online, which is why the store is not dead. The other important thing to look into is learning how to connect the online and offline retail experiences—we’re starting to see more of that happening now. n HOW CAN YOU ENGAGE today’s online beauty shoppers? Click here to read more.

Four Online Beauty Shopper Segments

INFORMATION SEEKERS go online to educate themselves.“They get their information online but purchase the product in-store. This group was about a third of the market two years ago, and it’s almost reduced to half by 2014,” says Ben-Shabat.

A.T. Kearney’s report identifies the following shopper segments based on how much time they spend browsing and their time spent on purchasing beauty products online.

CREATURES OF HABIT are customers who have already established a sense of loyalty toward a brand and regularly replenish their beauty products online.“They already know they like the product and have tried it before. They don’t want to go to stores, they just want to go online and order it. This segment is about 50 percent of the market.”

ONLINE ENTHUSIASTS are highly informed of the online world.“Not only do they look for information and order online, they also post online reviews and actively share information when they buy a product,” she says.

TRADITIONALISTS “These are the people who have not yet purchased beauty products online, but that doesn’t mean they are not target customers because they do shop online for other things. They just prefer to go to a department store and speak to a beauty adviser,” she says.

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2015 ISPA

CONFERENCE & EXPO

OCTOBER 19-21

VISIT ATTENDISPA.COM TO LEARN MORE.

MANDALAY BAY RESORT & CASINO LAS VEGAS, NEVADA

The Past, Present and Future WEDNESDAY, OCT. 21 charity:water Founder Scott Harrison This year’s closing keynote speaker, charity:water Founder Scott Harrison will grace the ISPA Conference & Expo stage with his inspiring story of embracing a life of mission to provide clean water access to more people around the world. Harrison—recognized in Fortune Magazine’s” 40 Under 40” list, the Forbes Magazine “Impact 30” list and ranked no. 10 in Fast Company’s “100 Most Creative People in Business” issue—spent almost 10 years as a nightclub promoter in New York City before leaving to volunteer on a hospital ship off the coast of Liberia, West Africa. “I saw people drinking dirty water from ponds, rivers and swamps—simply born into communities without access. It shocked and angered me, and I began learning more about the world’s 800 million people living without access to clean water,” Harrison says. Two years after returning from his volunteer work, he founded the nonprofit organization charity:water. In eight years, with the help of more than 500,000 donors worldwide, charity:water has raised over US$150 million and funded over 13,000 water projects in 24 countries. When completed, those projects will provide over 4.4 million people with clean, safe drinking water.

here is still time to register for the 2015 ISPA Conference & Expo. What’s in it for you? Included in your registration is access to three keynote presentations, 25 educational Professional Development Sessions, a chance to bid on and win exciting items during the ISPA Foundation Live & Silent Auctions, opportunity to receive nightly Room Drops (product gift bags) when staying at Mandalay Bay Resort & Casino, a ticket to the Farewell Party at LIGHT Nightclub as well as the chance to network with over 200 exhibitors on the Expo Floor! Don’t miss the opportunity to celebrate ISPA’s rich 25-year history with spa professionals from around the world.

Receive Great Benefits REGISTE R AND BOOK! attendis p a.com

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Book Your Room at Mandalay Bay Resort & Casino Book your room in the ISPA room block at Mandalay Bay Resort & Casino—the official 2015 ISPA Conference & Expo hotel—in order to receive all the great benefits that come with it, including ISPA Room Drops, The Daily Pulse delivered straight to your room and discounts at the Spa at Mandalay.

ISPA Foundation Auction YOU WILL LOVE THEM, TOO. PLATINUM Elemis HydroPeptide ManageMySpa Matrix Fitness ResortSuite Technogym GOLD BABOR colorescience [ comfort zone ] north america Decléor Dr. Hauschka’s Skin Care FIT Bodywrap jane iredale – THE SKIN CARE MAKEUP Jurlique Naturopathica Phytomer Group Brands Sanitas Skincare SpaRitual SpaSoft/Springer-Miller Systems Spa Week Media Group, Ltd. SILVER COOLA Suncare Element Eden Eminence Organic Skincare FarmHouse Fresh LEMI GROUP WebMD BRONZE American Spa Magazine EuroSpa Aromatics Intrinsics Kneipp RevitaLash Skin Inc. Magazine Tuska Youngblood Mineral Cosmetics Sponsors as of June 1, 2015

Each year, the ISPA Foundation holds its largest fundraiser at the annual ISPA Conference & Expo. Hundreds of donors and bidders participate in this event to help raise funds to advance the Foundation’s initiatives, including the scholarships and consumer research. The ISPA Foundation will kick-start the Silent Auction with online bidding prior to the ISPA Conference & Expo. Online bidding will be open to both ISPA members and nonmembers. On-site bidding–starting with the highest online bid—will take place at the ISPA Conference & Expo.

DONATE TO GET YOUR BRAND OUT

Shop for A CauseTM

Want to donate for a chance get your brand in front of decision-makers? Deadlines are as follows: Friday, August 14 | Deadline for Live Auction consideration Friday, September 18 | Deadline for Print Auction Catalog inclusion For inquiries, email ispa@ispastaff.com.

RUTH STRICKER’S Ruth Stricker’s Wise Voices is a new series that will focus on the spirit of life lessons that enrich and enhance our lives. For the inaugural year, Gladys Taylor McGarey—author, family physician and co-founder of the American Holistic Medical Foundation—takes the stage to share her story and life mission of holistic healing. A cocktail party, book signing and meet & greet with Dr. McGarey will follow the session. Be sure to register for Wise Voices early. There is no additional cost, but seats are limited to the first 200 registrants.

NEW!

SUNDAY, OCT. 18 | 4:30 – 6 PM July 2015

PULSE 57

CONFERENCE 2015 ISPA & EXPO OCTOBER 19-21, 2015

Breaking the Ice with Gold Sponsors Rose Fernandez Vice President of Sales and Marketing Jurlique Santa Monica, California

Decaf or Espresso? I gave up coffee more than two years ago. I love green tea— matcha is my go-to drink. It’s very zen and I welcome all opportunities that promote calm and focus. Casual Chic or Power Suit? I love both. I dress for my mood and the occasion. Lately, I’ve been mixing and matching gym clothes with work clothes, like yoga pants with ruching, a silk top and a pair of stilletos—now that’s a power suit! Boutique Shops or Flea Markets? Both. I have a friend in design and early on, when I was trying to figure out how I wanted to decorate my home, she gave me this advice: “Buy what you like and it will all come together.” I have. And it did. Yoga or Aerobics? Aerobics. Lately I have been 58 PULSE

July 2015

A continuation to our fun feature of this year’s Gold sponsors, here are a few more of our sponsors’ favorite items, to-dos and must-haves.

doing cardio barre, although I really need to get back to running. It really keeps me in the best shape.

Dina Sanchez

Fiction Novels or Autobiographies? I love facts. The last autobiography I read was Infidel: My Life by Ayaan Hirsi Ali. What an impressive woman and really powerful story!

New York, New York

Paris or Bora-Bora? My current state-of-mind is Bora-Bora—peaceful beaches, lots of vegetation, hiking and an over-thewater bungalow.

LAST OF TWO PARTS

Associate Director, Sales & Marketing Spa Week Media Group, Ltd.

Casual Chic or Power Suit? My style is pretty laid back. I retired my suits when I stopped working in the banking industry—and never looked back. Sensible Shoes or Stilettos? After living in New York for so many years, I’ve come to embrace the beauty of a pair of comfy shoes. I love walking too much to think otherwise. Yoga or Aerobics? I’m a yoga/barre/Pilates-lover. I love how invigorated I feel afterwards. Fiction Novels or Autobiographies? I love nonfiction, personal stories from writers and comedians like David Sedaris, Adam Carolla and Chelsea Handler. Suspense Movies or Drama? I’m more drawn to smart comedies, but always

manage to squeeze in a lot of awards-season drama movies. Some of my recent favorites include Blue Jasmine, Dallas Buyers Club and Boyhood. Boutique Shops or Flea Markets? I love the idea of flea markets, but don’t have any patience for them. I love shopping Brooklyn boutiques, like Alter in Greenpoint and Mary Myer in Bushwick. Paris or Bora-Bora? Take me to Tahiti. I’ve spent an embarrassingly long amount of time daydreaming about those crystal blue waters and glass-bottom bungalows.

Lori Humphrey Strategic Account Manager SpaSoft/Springer-Miller Systems Markham, Ontario, Canada

Casual Chic or Power Suit? Casual chic. Living in the hot Las Vegas desert, I tend to prefer cooler options than a suit. Sensible Shoes or Stilettos? Stilettos. I may live in the desert, but I still want to wear my heels! Yoga or Aerobics? Aerobics, I would rather get my heart rate up.

I love a drama film that I can try to solve. Two of my favorite movies are The Usual Suspects and Primal Fear. Boutique Shops or Flea Markets? Boutique shops. One of my favorite ways to spend vacation time is browsing through little boutique shops. I have found some really unique things in them. Paris or Bora-Bora? BoraBora, I love the ocean! Some quiet time on a beach is my piece of heaven.

Fiction Novels or Autobiographies? Fiction. I love mystery novels. Anything by James Patterson, Lee Child and Stuart Woods are great reads.

Founder, SpaRitual Van Nuys, California

Decaf or Espresso? Green tea. I love Paromi Tea Organic Palace Green Tea. Yum! Casual Chic or Power Suit? Casual chic, although someone just introduced me to a woman who makes custom suits. I like that idea!

three to four times a week. It has changed my life. Fiction Novels or Autobiographies? Fiction. My favorite book of all times is The Goldfinch by Donna Tartt. Suspense Movies or Drama? Comedy. For TV shows, I am obsessed with Silicon Valley.

Paris or Bora-Bora? Israel. I’m enamored with the creSensible Shoes or ative and spiritual essence of Stilettos? Chic comfort. I like boots mostly, with a bit of this country. a heel or wedge. Swedish or Deep-Tissue Massage? Deep-tissue massage. I like to get to the core of the tissue. Yoga or Aerobics? Yoga. I practice yoga at CorePower Yoga. My body can’t live without Hot Power Fusion

President jane iredale –

THE SKIN CARE MAKEUP

Great Barrington, Massachusetts

Decaf or Espresso? Neither, tea for me every time. I’m wary of decaf because of the chemicals used to process it. Espresso would keep me awake for two weeks! Casual Chic or Power Suit? Casual chic unless I’m meeting with bankers! I encourage my staff to do the same. It’s alright to be a girl around here. Sensible Shoes or Stilettos? No stilettos, they ruin our wood floors. They’re also terrible for your back.

Suspense Movies or Drama? Drama.

Shel Pink

Jane Iredale

Swedish or Deep-Tissue Massage? A good Swedish massage with some aromatherapy oil is my choice. I think the body responds better to gentle manipulation. It gives it a chance to clear out toxins and heal itself.

Lisa Edmondson National Director of Hospitality & Strategic Accounts colorescience Carlsbad, California

Casual Chic or Power Suit? Power suit. I love a beautiful suit for business. It brings confidence when you feel great in it and that confidence is conveyed during business meetings.

Yoga or Aerobics? Yoga, but the serene kind. Fiction Novels or Autobiographies? That’s a tough one. It depends on how well they’re written, of course. My ideal book is something like Wolf Hall, in which a writer can use her fertile imagination and yet set the story against a background of facts. Suspense Movies or Drama? Drama. I enjoy good acting. I love to see actors working together in an ensemble and clever writing at work. Paris or Bora-Bora? BoraBora. I’m a sucker for aquamarine water. Besides, I’ve never been there.

Boutique Shops or Flea Markets? I love to go to flea markets and find something that’s a hidden treasure. Re-purposing or bringing life back into something that was once treasured and soon to be treasured again makes me feel a sense of accomplishment and responsibility to pass the item on. n

Suspense Movies or Drama? I’m a sucker for a good suspense movie, probably because I love to figure out the plot and guess it early on to see if I’m right. The only drawback? I sometimes spoil the surprise for my husband because I’m right most of the time. July 2015

PULSE 59

A Day in the Life! BY ALEXANDER MENRISKY

IRINA MARK President • Caviar of Switzerland USA Glenview, Illinois

rina Mark, president of Caviar of Switzerland USA, likes to start her day active and early. “To get an early start, I check my emails at around 6 am and then go out for a brisk walk or run, weather-permitting. Exercise clears my mind and gets me ready for the day,” she says. Exclusive distributor of the European skin-care brand, Caviar of Switzerland USA has brought the skin-care line into the United States and Canadian markets. Mark, whose role allows her to be in the frontline of market demands, thinks that the busy, modern-day lifestyle has pushed consumers to look for products with multiple benefits, similar to a “one stop shop” skin care. “This provides an economic benefit and limits the number of products customers need to keep track of and use on a daily basis,” she says. “The new trend points to an easy-to-use, all-in-one skincare product that is gluten-free and contains peptides and natural ingredients to deliver high-performance anti-aging and pigment-correction benefits.” Although no two days are alike, Mark’s

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The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round. Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis.

daily schedule often consists of connecting with her team, consisting of four regular staff members, as well as team members from two marketing companies and a contract-based research firm. H 9 am Meets with staff members to get everyone in a creative mood. In the summer months, this occasionally means a team-bonding trip to local inspiring spots like the Chicago Botanical Gardens, the Shedd Aquarium or the Art Institute of Chicago. H 11 am Training. “We sell all over the U.S. and Canada, and offer both on-site and virtual training to estheticians on

Day-to-day challenges: “Even though the brand has enjoyed tremendous success in Europe, it still requires a concerted effort, much dedication and plenty of business-savvy and intelligence to promote and distribute it [in the U.S. and Canadian markets]. This, without a doubt, is my biggest challenge,” Mark says. Most time-consuming part of the job: Mark says following up on emails, phone calls and social media inquiries often take up most of her time. “I prefer to meet people in person and establish a face-to-face contact. This gives me an opportunity to showcase my expertise and personality more effectively, and get

Caviar of Switzerland products,” Mark says. “We invest heavily in educating them on how vitally important ingredients in the collection are for improving overall skin health and appearance.” H 2 pm Meets with existing clients to upsell products and discuss how the line is doing at their location, or starts prospecting new clients if no meetings are prescheduled. H 4 pm A quick check-in with the team on progress and updates. “I try to understand everyone’s needs and personality, and aim to find a way to work together productively,” she says. n

to know my clients and their needs better.” Most challenging part of the job: “Making strategic decisions is the most important aspect of my role, and this requires tremendous expertise, continuing education and a comprehensive [knowledge] of different fields.” Most rewarding part of the job: Mark loves the idea of connecting with people and hearing positive feedback from clients. “When I receive testimonials from clients telling us how much Caviar of Switzerland has meant to their business, my eyes light up,” she says.

ISPA NEWS

HAVE YOU RENEWED YOUR ISPA MEMBERSHIP?

Put Your ISPA Membership on Display TO UPDATE YOUR PROFILE: 1. 2. 3. 4. 5.

Log on to experienceispa.com. Click on My Account in the top right-hand corner. Choose Manage My Account from the menu bar. Update the information that has changed. Click Save.

June 30 marked the end of the 2014-2015 ISPA membership year. If you have not yet renewed your ISPA membership, be sure to do so before the end of the month to keep the priceless benefits that can’t be found anywhere else! ISPA’s new membership year officially runs from July 1 through June 30 each year.

isplay your ISPA member decal in your storefront or office window and let the world know you’re a proud ISPA member! Also, as part of your ISPA membership, the ISPA member logo is available for your business use. Download the ISPA member logo from the “Access Member Benefits” section of experienceispa.com.

FOR INQUIRIES about membership renewal and how to get a member decal, email ispa@ispastaff.com.

Explore what’s new on experienceispa.com. July 2015

PULSE 61

ISPA FOUNDATION

Supporting Future Leaders Andrea Foster, senior vice president & practice leader at PKF Consulting USA, LLC, currently serves as chairperson for the ISPA Foundation Mary Tabacchi Scholarship committee. Over the past decade, she has experienced the many ONE- benefits of being part of the ISPA commu-ONE nity. In this one-on-one chat with ISPA Foundation President Jeff Kohl, she ON explains why being on the scholarship committee is a service close to her heart. Kohl: How long has your company been an ISPA member? Foster: PKF Consulting USA, LLC, a CBRE Company, has been involved with ISPA for about a

decade now, since before we launched our first Trends in the Hotel Spa Industry report. I have been involved with ISPA for approximately the same period of time.

FOUNDATION

2015 ISPA FOUNDATION BOARD OF DIRECTORS OFFICERS CHAIRMAN Jeff Kohl Spa & Club Ideations VICE CHAIRMAN Frank Pitsikalis ResortSuite

K: How important is the ISPA Foundation’s work to the spa industry? F: The ISPA Foundation is about life-long learning and inspiring spa leaders, thus, ensuring the

DIRECTORS Ella Stimpson ISPA Vice Chairman The Spa at Sea Island

continued growth and success of the industry. Conducting spa-related research and providing an ongoing source of knowledge helps us as an industry reach more people, in more places, and with more solutions and experiences, in order to help enhance and sustain health and well-being.

Michael Tompkins ISPA Chairman Hilton Head Health

K: Why is the Mary Tabacchi Scholarship so important to you? F: Mentorship could be my middle name. It is fundamentally important to support young

talents—our future leaders—to ensure the growth and development of the hospitality and spa industries. It is also important to nurture curiosity, challenge and inspire new thinking, as well as foster positive relationships. The Mary Tabacchi Scholarship is a way to connect future leaders to ISPA, support their education and career efforts, and help them establish ongoing professional relationships for the duration of their careers. K: What is your favorite thing about being part of the ISPA community? F: My favorite thing is that every member of ISPA is just a phone call, email, tweet or social

media message away for any information, help, support or introduction. At the same time, I like the opportunity to be able to return the favors. n

Personal Side Notes Book currently reading: The Compound Effect by Darren Hardy De-stressing routine: Exercise, sleep, and an activity I’ve named “zenting,” which is drinking wine and sharing stories with girlfriends while wearing yoga pants Favorite sports team: Everything Boston—Boston Red Sox, Boston Bruins and New England Patriots!

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Lynne McNees ISPA President

MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic HONORARY BOARD MEMBERS Ruth Stricker The Marsh, A Center for Balance and Fitness Deborah Szekely WELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions: Luminary Ruth Stricker Benefactor Dr. Howard Murad Patron Massage Envy Franchising, LLC Red Door Spas

BEAUTY EXPERTS AGREE: When it comes to beauty, go big or go home. To wow your spa guests, find beauty-care products that deliver head-to-toe goodness!

Dukal Duk al Corporation Corporation Reflections™ St retch H eadband DU K DUKAL KA AL Reflections™ Stretch Headband d uk al.com | 1.908.247.5331 1 . 9 0 8 . 2 4 7. 5 3 3 1 dukal.com W WHAT HAT M MAKES AK ES THIS THIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE ESSENTIAL? ESSENTIAL? Ref lec t ions™ S t r e t ch H eadband is is a soft, sof t , disposable disposable headband headband tthat ha t T he DUKAL The DUK A L Reflections™ Stretch Headband omfor t abl y off of f the t he fface ace during dur ing spa spa ttreatments. reat ment s. The T he hook hook and and loop loop kkeeps eep s h hair air c comfortably for a ssecure ecur e h old a nd fflexible lex ible ssizing izing ffor or use use iin n a vvariety a r ie t y o i f fer en t c closure losure allows allows for hold and off d different ncluding waxing, w a x ing , facials, facials, microdermabrasion, microder mabr asion, and and m o r e! pr procedures, ocedures, iincluding more!

F FarmHouse armHouse Fresh Fresh Strawberry Lavender Fa F Facial acial Buffing Buffing B Biscuits iscuits Strawberry Lavender ffarmhousefreshgoods.com armhousefreshgoods.com | 11.888.773.9626 . 8 8 8 .7 7 3 . 9 62 6 WHAT WHAT M MAKES AK ES THIS THIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE ESSENTIAL? ESSENTIAL? TThese he s e o one-of-a-kind, ne-of-a-k ind, n new ew Strawberry St r aw ber r y Lavender L avender Facial Facial B Buffing u f f in g B Biscuits iscui t s combine combine w wholesome, holesome, rraw aw ingredients i n g r e d ien t s d designed esig ned to to b buff, u f f, balance, balance, smoothen s moo t hen a and nd hydrate h ydr a t e b byy d delivering eli ver ing sskin k in nourishing nou r i s hi n g b butters, u t t er s , c clays, lay s , e extracts, x t r ac t s, sseeds, eed s , m milk, ilk , a and nd more. mor e . A Available vailable iin n a rrange an ge o off h hand-batched and-batched vvarieties, ar iet ies, iincluding ncluding Burdock B u r dock & B Butter, u t ter, M Mango-Poppy a n g o -P o p p y S Seed, eed , a and nd TTea ea CCucumber. ucumber. Sold Sold iin np professional rofessional aand nd rretail et ail ssizes. i zes .

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Special Special Pulse Pulse A Advertising d ver t ising Supplement Supplement • 63 63

ggLOVE LOVE TTreat reat ggLOVE LOVE Tr Treat eat gglovetreat.com lovetreat .com | 11.800.414.7115 .800.4 1 4.7 1 1 5 W WHAT HAT M MAKES AK ES TTHIS HIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE E ESSENTIAL? SSENTIAL? gLOVE g LOV E TTreat reat iiss tthe he ffirst ir s t p paraffin ar a f f in w wax a x ttreatment r e a t men t o off iits t s kkind. ind. CCreated r ea t ed b byy the awardt he a w a r dw winning inning ssalon alon o owner w ner D Deanna eanna M Montrose on t r os e w who ho ggrew rew ttired ir ed o off tthe he ffour-hour our-hour m melting el t i n g p er iod o ar a f f in w a x aand nd tthe he m ess tthat hat ggoes oes aalong lon g w ith p ar af f in ttreatments, period off a pparaffin wax mess with paraffin reat ment s, sshe he d ecided tthat hat tthere her e h ad tto ob e a bbetter e t t er w ay —and gLOVE g LOV E TTreat r ea t w as b or n. ggLOVE LOV E TTreat r ea t decided had be way—and was born. h eat s iin n tthe he m ic r o w a v e o ot ttowel owel ccabinet abinet in in ttwo wo minutes. minu tes. IItt iiss a ssalon alon sservice er v ice heats microwave orr h hot p roduc t tto o ttreat reat yyour our ccustomers u s t omer s w i t hou t tthe he m ess and and a retail r e t ail p roduc t ffor or yyour our product without mess product c lient s tto o ttake ak e h ome. TThis hi s m akes iitt a sstronger t ronger rrevenue e v enue m odel ffor or ssalon alon aand nd sspa pa o w ner s. SStrongly t r on g l y e nhanced clients home. makes model owners. enhanced w i t h vvirgin ir g in co conu t o il, ggLOVE LOV E TTreat reat iiss tthe he p er fec t w ay tto o ssmoothen moot hen aand nd rrejuvenate ej u v en a t e d r y sskin. k in . with coconut oil, perfect way dry

HydroPeptide HydroPeptide S Soothing oothing B Balm: alm: A Anti-aging nti-aging R Recovery ecovery TTherapy Th herapy hydropeptide.com hydropeptide.com | 11.800.932.9873 . 8 0 0. 932 . 9 8 7 3 W WHAT HAT M MAKES AK ES TTHIS HIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE E ESSENTIAL? SSENTIAL? HydroPeptide’s new Soothing Balm: Anti-aging Recovery acial oil oil that t ha t H ydroPept ide’s n ew S oo t hi n g B alm : A n t i -a g i n g R ecover y TTherapy her apy iiss a ffacial features features a bbuilt-in uil t-in aanti-aging nt i-ag ing ttreatment reat ment tthat ha t b balances alances e even ven tthe he d driest r ies t aand nd o oiliest i l ie s t skin sk in ttypes y pe s w while hile b boosting oo s t i n g e elasticity las t ici t y aand nd ffirmness. ir mness. FFive i ve e essential s s en t i a l o oils—coconut, ils— coconu t , olive, oli ve , a avocado, vocado, ssoy oy b bean ean aand nd ssunflower—immediately unf lower— immediatel y iimprove mprove tthe he sskin’s k in’s b barrier a r r ier function. func t ion. A proprietary propr iet ar y mi micro-circulating cro-circulat ing a and nd a antioxidant n t i ox i d a n t p peptide ept ide complex complex works wor k s tto o reduce reduce w wrinkling r ink ling aand nd lloss os s o off ffirmness i r m ne s s b byy iimproving mprov ing ccirculation irculat ion aand nd o oxygen x ygen ssupply uppl y to to the t he sskin, k in, iinhibiting nhibi t ing co collagen l l a gen d degradation eg r adat ion aand nd n neutralizing eu t r alizing ffree ree rradical adical aactivity. c t i v i t y. TThe he S Soothing oo t hi n g B Balm alm can can also al s o b be e used used aass a ppetroleum-free et roleum-free aalternative l ter nat i ve ffor or e expediting x pedi t ing rrecovery ecover y aafter f ter rresurfacing e s u r f ac i n g p procedures. rocedures.

JJindilli indilli H Hydra~Opulence ydra~Opulence LLotion otion jindilli.com j i n d i l l i . c o m | 11.855.463.4554 . 8 5 5 .4 6 3.4 5 5 4 WHAT WHAT M MAKES AK ES THIS THIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE E ESSENTIAL? SSENTIAL? Jindilli’s Jindilli ’s H Hydra~Opulence ydr a~Opulence b brings r in g s b brightness r ig ht ness and and vitality v i t ali t y tto o dry dr y a and nd d dull ull sskin, k in , making mak ing iitt h healthier eal t hier aand nd ssofter. of ter. S Skin k in sstays t ay s h hydrated, ydr ated, tthanks hank s tto o an an a abundance bundance o off pure pur e m macadamia ac ad a m i a o oilil ssourced ourced ffrom rom JJindilli’s indilli ’s family famil y ffarms ar ms iin nA Australia. us t r alia. TThe he aantin t iiinflammatory n f l amm a t or y e effect f fec t o off m macadamia ac ad a m i a o oilil aattends t tends to to iitchy tchy skin, sk in, dramatically dr amat icall y iimproving mpr o v in g iits t s aappearance ppear ance aass iitt ssoothes oot hes aand nd h heals. eal s . M Macadamia acadamia oil oil iiss o one ne of of tthe he cclosest los e s t botanical bo t a n ic a l o oils ils tto oh human uman ssebaceous ebaceous o oil. il. TThe he sskin k in ““recognizes” recog nizes” iitt aand nd rreadily eadil y aabsorbs bs or bs tthe he o oilil sso o tthat hat iitt d does oe s n not ot ffeel eel ssticky t ic k y o orr ggreasy. reas y. H Hydra~Opulence ydr a~Opulence iiss rreplenishing eplenishing aand nd rrejuvenating, ej u v en a t i n g , d definitely e f i ni t el y a beauty-care b eau t y-care e essential. ssent ial.

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6 64 4 • SSpecial pecial Pulse Pulse A Advertising d ver t ising Supplement Supplement

LightStim LightStim LightStim H LightStim Home o me C Ca Care are LLights ights lightstim.com light s tim.com | 11.949.502.4088 . 9 49 . 5 02 . 4 0 8 8 W WHAT HAT M MAKES AK ES THIS THIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE ESSENTIAL? ESSENTIAL? LLightStim ig ht St im LED L ED Light Lig ht TTherapy her apy is is revolutionizing revolu t ionizing the t he fface ace o off b beauty. eau t y. S Soothing, oo t hi n g , p painless ainle s s and and good good ffor or all all skin sk in ttypes, y pes, LightStim L i g h t St im p patented atented MultiWave™ Mul t i Wave™ technology t ech nolo g y e emits mi t s multiple mul t iple w wavelengths aveleng t hs simultaneously simul t aneousl y ffor or dramatically dr amat icall y ggreater reater rresults, esul t s, employing em p lo y i n g tthe he ssame ame sstrength t r en g t h a nd p o w er a he b r and ’s p rofessional lline i ne o ED d ev ices. and power ass tthe brand’s professional off LLED devices. LLightStim ig ht St im ffor or W r ink le s h elps tto o rreduce educe a nd e liminate ffine ine llines i ne s a nd w r ink les, rrestore e s t or e Wrinkles helps and eliminate and wrinkles, sskin’s k in’s yyouthful ou t h f ul a ppear ance, a nd sstimulate t imulate tthe he p r od u c t io n o l l a gen a nd e la s t in . appearance, and production off co collagen and elastin. LLightStim ig ht St im ffor or A cne h eal s a nd ccalms alm s e x i s t in g b r eak ou t s a nd d es t r oy s a cne -c au s i n g b ac ter ia tto om inimi ze Acne heals and existing breakouts and destroys acne-causing bacteria minimize ffuture u ture breakouts. breakou t s. LightStim Lig ht St im for for Pain ttemporarily empor ar il y relieves relieves ar t h r i t ic p ain, mu scle and and jjoint oint p ain, and and rreduces educes arthritic pain, muscle pain, iinflammation n f l a m m a t io n a nd sstiffness. t i f f ne s s . and

Pluggz Plug gz Pl Pluggz uggz & Pl PluggzSpa uggzSpa pluggz.com plug g z.com | 1.800.771.8314 1 .800.7 7 1 .83 1 4 W WHAT HAT M MAKES AK ES THIS THIS P PRODUCT R ODUC T A B BEAUTY-CARE E AUT Y-C ARE ESSENTIAL? ESSENTIAL? Just Ju s t a ass tthe he ssun un p provides r o v id e s w warmth ar m t h a and nd vitamin v i t amin D, D, tthe he EEarth ar t h ggives i ves o out u t a natural natur al energy ener g y called c a lled e electrons. lec t rons. TThe he practice pr ac t ice o off a acquiring cq u i r i n g e electrons lec t rons iiss kknown now n as as ““grounding” g rounding ” ((also al s o called called ““earthing”). ear t hin g ” ). P Pluggz lug g z tthinks hink s o off e electrons lec t r on s a ass “vitamin “ v i t amin G.” G.” These T hese electrons elec t r on s a are re scientifically scient i f icall y vvalidated alidated tto o rreduce educe iinflammation, nf lammat ion, iimprove mprove ssleep, l e ep, h help elp normalize nor m a l i z e b blood lood pressure pressure and and iincrease ncrease blood b lood c circulation, irculat ion, which w hich iiss ggreat reat for for your your sskin k in and and helps helps to to co combat mbat wrinkles, w r ink les, too. t o o. A Allll P Pluggz lug g z sshoes hoe s h have ave adorable ador able styling, s t y ling , designed de s i g ned w with ith proprietary propr iet ar y grounding g rounding ttechnology™ echnolog y™ a and nd are are bio-mechanically bio -m e c h a n ic a l l y e engineered ng ineered ffor or llong ong wear, wear, comfort comfor t and and support. s u ppor t . P PluggzSpa lug g zSpa lline, i ne , c created reated ffor or the t he b brand’s r and ’s ssignature ig nature ““grounding g rounding pedicure,” pedicure,” features features revitalizing rev i t alizing foot-care foot-care products produc t s formulated for mu l a t ed w with i t h tthe he highest-quality hig hes t-quali t y n natural, atur al, organic or ganic iingredients. n g r e d ien t s .

Showcase Showcase Y Your ou r N New ew P Product roduct LLaunch aunch iin n tthe he Oc October tober Conference Conference Edition’s Edition’s S Special pecial Pu Pulse lse A Advertising dver tising Supplement. Supplement . Whitney W h i t n ey E Elswick lswick S Sales a l es M Manager anager w whitney.elswick@ispastaff.com hitney.elswick@ispastaf f.com 11.859.226.4372 .859.226.4372

When When sshopping hopping ffor or b beauty-care ea u t y- c a r e p products, r od u c t s , w what ha t d do oc consumers ons u mer s w want? ant? Visit V isi t pulse.experienceispa.com pulse.e x per ienceispa .com to read read more mor e insights insi g h t s ffrom r om this this is issue’s sue’s su supplement pplemen t a advertisers. d ver t is er s .

Special Special Pulse Pulse Advertising Ad v er t i s in g S Supplement u pplemen t • 6 65 5

Quarterly ISPA Snapshot Survey Reflects Positive Change

hange is the overarching theme in the latest quarterly ISPA Snapshot Survey report (January 1 through March 31). Fortunately for the spa industry, the report mirrors a positive change in key business areas, such as gross revenue, quarterly profit, spa visits, average retail revenue per treatment, accounts and workforce. Here are five positive changes worth noting from the report: l l l

In comparison to the same period last year, the majority of spa respondents (70 percent) experienced an increase in gross revenue in the first quarter of 2015. Sixty-seven percent of spas reported an increase in spa visits. Only four percent of spas implemented a hiring freeze, while one percent laid off employees. The significantly low numbers indicate that spas are more comfortable adding new positions or filling in vacant positions as well as highly value retention of its workforce. Up to 80 percent of all resource partner respondents have experienced an increase in gross revenue. The majority of resource partners (62 percent) have either seen a one to 15 percent increase in accounts or no change at all (69 percent).

*All data presented compares performance during the first quarter of 2015 to the same period the

Straight from Respondents What was your most effective marketing promotion during the first quarter of 2015? “Our ‘friends package’ was popular. [We encourage guests to] bring a friend and both receive free lunch meals with a purchase of two 60-minute treatments.” “We offered a passport for guests to try our services at a discounted rate.” “Our Valentine’s Day couple’s massage came with a box of chocolates and a bottle of champagne [for guests] to take to their room or to the spa’s hot pools.”

previous year.

Want the full results? Respond to the monthly ISPA Snapshot Survey to view the full report on experienceispa.com.

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PRODUCT SPOTLIGHT 5

1. Precious Water. Treat your guests with VitaJuwel USA GranFontana, a unique gem-water fountain, developed by German designers VitaJuwel USA. The fountain’s key feature is a unique, handcrafted vial filled with real, precious gemstones! 1.925.291.7490 | VITAJUWEL.US 2015 ISPA CONFERENCE & EXPO BOOTH NO: 1135

2. Color Guide. Dr. Dennis Gross Skincare’s Color Smart Cleanser & Mask is packed with three forms of vitamin C and Citrus

Enzyme Bead Complex, plus comes with a smart formula that changes color upon application to help guide through a complete and thorough cleanse. 1.212.752.0777 | DGSKINCARE.COM 2015 ISPA CONFERENCE & EXPO BOOTH NO: 313

3. Balancing Act. ilike Organic Skin Care by Szep Elet’s new Sulphuric Balancing Serum can bring relief to acne-prone

and oily skin. 1.888.290.6238 | SZEPELET.COM 2015 ISPA CONFERENCE & EXPO BOOTH NO: 827

percent cotton with exquisite hand embroidery in contrasting color. 1.917.273.0903 | BELLA-TU.COM

REASONS

2015 ISPA CONFERENCE & EXPO BOOTH NO: 147

5. Mask-querade. Bio Natural Inc dba BioRepublic SkinCare’s

TO DELIGHT

Botanical Sheet Mask Line contains a blend of witch hazel water,

green tea extract, vitamin E, vitamin B5, licorice root extract, anise fruit extract and natto gum. 1.888.887.5704 | BIOREPUBLIC.COM

4. Pretty in Print. bella tu’s Aztec dress is made of 100

Looking for fabulous treats for your guests? From colorguided cleansing masks to stress-reducing thermowraps and bedazzled water fountains, delighting your guests should come easy.

6. 99 Skin Delight. Amber Products’ Pure Peptide 99 Facial Serum delivers 99 percent peptides to help reverse the skin’s

aging process. Eight cutting-edge peptides enhance collagen production, override harmful enzymes and inhibit damaging melanin production. 1.800.821.9188 | AMBERPRODUCTS.COM

7. The Little Accent. mickey lynn’s Elevate Bracelet is made with Tibetan Buddha beads and brass accents in warm shades of chocolate and honey. Inset is a gleaming circle-shaped druzy gemstone in your favorite shade. 1.404.214.6077 | MICKEYLYNN.COM 2015 ISPA CONFERENCE & EXPO BOOTH NO: 107

8. Wrap it Up! FIT Bodywrap, a recognized industry leader in far infrared thermowraps, offers scientifically proven benefits like cortisol-level reduction to help reduce stress, weight loss, pain relief and other therapeutic results.

1.888.5FITNOW | FITBODYWRAP.COM 2015 ISPA CONFERENCE & EXPO BOOTH NO: 707

9. Breathe in, Breathe Out. With a detoxifying base of

premium-grade sea salt, safflower oil and vitamin E, Erbaviva’s Breathe Bath Salts support deeper breathing and cleansing of

the pores. 1.818.998.7773 | ERBAVIVA.COM 10. Toxic-Free. Jillian Wright Skincare’s collection

is formulated with organic and natural ingredients that are free of fillers, toxic ingredients and colorants.

EDITOR’S NOTE: ISPA Pulse magazine welcomes any latest information about new product lines and releases. For an opportunity to highlight your latest product, be sure to check your inbox and respond to ISPA Media Leads and Pulse-related surveys.

1.212.249.2230 | JILLIANWRIGHTSKINCARE.COM

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July is... l

National Blueberry Month (U.S.)

National Ice Cream Month (U.S.)

National Park and Recreation Month (U.S.)

UV Safety Month

Social Wellness Month

J U LY 2 0 1 5

NATIONAL ICE CREAM MONTH

1 3 6

Canada Day ISPA office closed in observance of the U.S. Fourth of July holiday Last day to reserve ad space for September Pulse June Snapshot Survey results released to participants

NATIONAL BLUEBERRY MONTH

11 17 24 25 30 31

World Population Day July Snapshot Survey opens for participation

Last day to complete the July Snapshot Survey

National Talk in an Elevator Day. Do you have your ISPA Conference & Expo elevator speech ready?

International Day of Friendship Results of the July Snapshot Survey released to participants Last day to vote on ISPA Innovate Awards

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ISPA STAFF

Proudly serving ISPA and the ISPA Foundation

ISPA staff members live the lifestyle they preach. On this page, the team offers tips and ideas on how to work smart, live healthy and be in the moment. In this issue, we ask:

“What’s your latest beauty app obsession?” Lynne McNees • President lynne.mcnees@ispastaff.com • 1.859.226.4260 Crystal Ducker • Vice President of Research & Communications crystal.ducker@ispastaff.com • 1.859.226.4427 Katherine Blake • Project Manager katherine.blake@ispastaff.com • 1.859.226.4354

I use ModiFace when I get crazy ideas about changing my hair color!

I’m a fan of Sephora To Go!

To be the leader in promoting and

Andrew Dewson • Content Strategist andrew.dewson@ispastaff.com • 1.859.687.7013

enhancing the well-being of the

Megan Browning • Marketing Manager megan.browning@ispastaff.com • 1.859.219.3549

serves.

spa industry and the people it

Mission:

Jennifer Duckworth • Director of Events jennifer.duckworth@ispastaff.com • 1.859.226.4254

ISPA advances the spa industry by

Whitney Elswick • Sales Manager whitney.elswick@ispastaff.com • 1.859.226.4372

providing invaluable educational and networking opportunities,

Sarah Harmon • Customer Experience Manager sarah.harmon@ispastaff.com • 1.859.219.3512 Sleep Cycle helps aid my beauty sleep.

Vision:

Allie Hembree • Public Relations Manager allie.hembree@ispastaff.com • 1.859.425.5072 Kerri Keefer • Director of Exhibitor Relations kerri.keefer@ispastaff.com • 1.859.226.4207

promoting the value of the spa experience and speaking as the Visada. It analyzes a selfie to offer a personalized beauty regimen.

Mae Mañacap-Johnson • Editor mae.manacap-johnson@ispastaff.com • 1.859.425.5062 Tara Salah Eldin • Project Coordinator tara.salaheldin@ispastaff.com • 1.859.219.3615 Samantha Smith • Project Manager samantha.smith@ispastaff.com • 1.859.219.3619 Elyse Vincent • Membership Manager elyse.vincent@ispastaff.com • 1.859.226.4314 Mike Williamson • Director of Sales mike.williamson@ispastaff.com • 1.859.226.4334

authoritative voice to foster professionalism and growth. 2365 Harrodsburg Road, Suite A325 Lexington, KY 40504 USA Phone: 1.859.226.4326 or 1.888.651.4772 Fax: 1.859.226.4445 Website: experienceispa.com Email: ispa@ispastaff.com Office hours: Monday-Friday 8 am-5 pm (ET)

Wes Yonts • Graphic Designer wes.yonts@ispastaff.com • 1.859.219.3539

July 2015

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AD INDEX ISPA would like to thank the following Pulse advertisers for their support of the association: CASMARA 45 +34.961.501.999 casmara.es/en

GrandeLASH – MD 5 1.877.835.3010 grandelashmd.com

PCA Skin IBC 1.877.722.7546 pcaskin.com

Eden 51 1.866.927.5283 us.elementbrand.com/womens

HydroPeptide TOC 1.800.932.9873 hydropeptide.com

Phytomer Corporation 1.801.284.8200 phytomerusa.com

Éminence Organic Skin Care IFC, 1 1.888.747.6342 eminenceorganics.com

Intraceuticals 21 1.562.434.9000 intraceuticals.com

Pure Fiji 19 1.679.337.3431 purefiji.com

jane iredale – THE SKIN CARE MAKEUP BC 1.800.762.1132 janeiredale.com

ResortSuite 3 1.866.477.8483 resortsuite.com

ESPA International 1.888.705.0102 espaskincare.com

FarmHouse Fresh Insert 1.888.773.9626 farmhousefreshgoods.com

Nina Kohler 47 1.920.287.3470 ninakohler.com

Sothys USA Inc. 7 1.800.325.0503 sothys-usa.com

SpaRitual 14, 15 1.818.988.2228 sparitual.com 24, 25

Stemulation Skin Care 1.888.937.1110 stemulation.com

Special Pulse Advertising Supplement Dukal Corporation 63 Farmhouse Fresh 63 gLOVE Treat 64 HydroPeptide 64 Jindilli 64 Lightstim 65 pluggsSpa 65

Bold indicates year-round Pulse advertisers and 2015 ISPA Conference & Expo Sponsors.

ISPA WELCOMES NEW MEMBERS TO THE ISPA COMMUNITY

RESOURCE PARTNER 5 Spa Consulting LLC Agave Spa Skincare Altearah Bio Bed of Nails Board and Batten “farm to skin”™ Boss Supply CryoClear Dream Products LLC Element Eden Elizabeth Arden PRO Eye Eco Inc. In Any Event Inc Jean Kolb Well By Choice Jerdon Style, llc Luxury Therapeutics Inc Makana Medifast Milano Software Mott 50 LLC Nina Kohler, LLC OJAS, LLC

Pollogen Ltd. Serina And Company, LLC Stemulation Skin Care Taki Watches Tasha & Company Organics, LLC Thera-Pearl Toma Skin Therapies SPA Atasia Spa Bloom Wellness Lounge Chemistry Google Grand Spa Hotel SPA Dr Irena Eris Polanica Zdroj NAAVA Salon and Spa Progressions Salon Spa Store Spare Time Clubs Sutera Spa The Dolder Grand Spa The Lodge and Spa at Brush Creek Ranch

EDITOR’S NOTE: This includes new members from April 28, 2015 – June 3, 2015. You can access the online membership directory at experienceispa.com.

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SOCIAL CONNECTIONS

Like a true community, let's make meaningful connections. Aimed at helping ISPA members discover each other, share one another's passions and inspirations, and hopefully kick-start warm introductions among peers, this section called Social Connections is all about building bridges. Share your passion with Pulse and see yourself featured in this section.

4 1 3

ISPA VISIONAR Y AWARD RECIPIENT

BOLDIJARRE KORONCZAY 1. Idea of a comfort food: Any warm homemade meal! I spend about seven months of each year on the road visiting spa partners and presenting at industry events, so anything cooked at home feels like a treat. Favorite music/band: I love all kinds of music, but I especially love classic rock. I grew up listening to rock—the louder, the better!

n CEO, ÉMINENCE ORGANIC SKIN CARE n VANCOUVER, BRITISH COLUMBIA n CANADA

The Stars but without the cameras and celebrities. I also have a huge passion for hang gliding and have been flying for fun since I was 16. 3. Favorite places you’ve visited: Cinque Terra in Italy, hands down. The charm of the towns…the people…the pasta… need I say more?

Personal motto: Reach for the stars, but keep your feet on the ground.

For inspiration, you turn to: Matyas, one of our Biodynamic®-organic farmers in Hungary. He is one of the most grounded, centered and kindest people I’ve ever met.

2. Talent few people know you have: I was a professional ballroom dancer for eight years, sort of like Dancing With

Charity you support: Through Éminence, we support dozens of charities, but we recently launched our own initiative,

Éminence Kids. We provide natural, organic and Biodynamic® fruits, vegetables and foods to sick children around the world to aid their path to wellness with proper nutrition. 4. Favorite book: Tao of Pooh by Benjamin Hoff 5. Most used app: BlackBerry Messenger. Yes, I have a BlackBerry! Most important work lesson learned: The appearance of overnight success is actually a culmination of hours, days, months and years of endless hard work. Guilty pleasure: Shoes! n

CONNECT! @EminenceOrganic H

eminenceorganics H

Eminence Organic Skin Care H

July 2015

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ENDNOTES

STYLING & PHOTO BY ECHOSTARMAKER.COM

often need the reminder that beauty is in the eye of the beholder, as we often overlook many “beautiful” aspects of life. While we may fret over a new wrinkle, do we think about the many laughs we experienced to achieve that wrinkle? Seriously, that wrinkle is well-earned!

It’s just like my treasured Ralph Lauren flannel shirt I bought on

a family trip to Jackson Hole, Wyoming more than 30 years ago. It’s torn, frayed, and lovingly patched, but to me it’s beautiful. This happy shirt has traveled the world and shared so many memories, been my comfort during tough times and provided me with a feeling of happiness. You may not think it’s all that, but I love it! What are we looking at each day that society considers to be FOLLOW ME ON TWITTER! @LynneMcNees

ugly, but really is beautifully made? At the recent Gracie’s Awards I saw Linda Perry perform the

LIKE US ON FACEBOOK! International SPA Association

In the happy shirt with my cute husband in Oceanside, California.

hit she wrote for Christina Aguilera, “Beautiful.” WOW! What a powerful song! I want to share with you some of the lyrics. I am beautiful no matter what they say. Words can't bring me down. I am beautiful in every single way. Yes, words can't bring me down...Oh no. So don't you bring me down today. No matter what we do No matter what we say We're the song inside the tune

S BY PHOTO

Full of beautiful mistakes.

WALKER MARJA

What have you treasured for more than 30 years that is still beautiful? How do you embrace your beautiful mistakes? What’s your happy shirt?

—LYNNE McNEES, ISPA PRESIDENT

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