Platinum
Heart
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Content
- Pandoras New Neighborhood - Pandoras Brand and New Building - Pandoras Ways of Working
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Executive summary / project in short The area outside Bella Center Copenhagen transforms into Bellakvarter – a vibrant urban area with residents, shops and sustainable thinking in its DNA. Placed minutes away from both the city center and the airport, the area is looking to welcome a diverse range of visitors in Bellakvarter. Copenhagen trademarks in terms of lifestyle, food and design meets a dynamic, international business environment. In a front row seat, overlooking Amager Fælled, the 20.000 sqm Pandora Headquarters forms the foreground to Copenhagen's future cityscape. Crowned with a reflective metallic volume, floating on top of the heavy base, the building adds a monumental presence to the scene. While the crown matches the scale of the extensive Amager Fælled, the low base adapts to the human scale of the forecourt on the opposite side of the building. Vast fields and intimate plazas are external green elements to the headquarters, which also features a unifying atrium space and lush green rooftop terrace. The generality of the facade creates a flexible building where control lies with the user and a democratic design where no seat is better than the other. Pandora's future headquarters will be DGNB Platinum + DGNB Heart certified with a strong sustainable profile. With a starting point in UN Sustainable Development Goals, the suggested design is based on a belief in actions on several levels - a sustainable building for a sustainable neighborhood. Bellakvarter offer a unique opportunity to tailor this headquarters specifically to make it reflect the Pandora’s identity and profile. Welcome to your new headquarters building!
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Neighborhood: Bringing people together A new Copenhagen neighborhood is under way. The area outside Bella Center Copenhagen is being transformed into Bellakvarter – a vibrant urban area with residents, shops and visitors from all over the world.
Copenhagen center
Bellakvarter 10 min
Copenhagen Airport 7 min
Havneholmen
By bicycle
By car
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Bellakvarter - A new neighborhood
Rooted in Copenhagen's unique approach to architecture, design, lifestyle, and food, Bellakvarter is evidence of how a new Copenhagen urban district can interact with a dynamic, international conference center.
will share the space. Public features such as cafés and shops will be positioned strategically to activate the district's intimate urban spaces, creating spaces that encourage people to spend time there.
An exceptional potpourri of the international business environment, urban life, and leisure.
What makes Bellakvarter so unique is the fact that Bella Center, the largest exhibition and conference center in Scandinavia, is located in the very heart of the district. Bellakvarter also features great diversity. The existing area around Bella Center Copenhagen and AC Hotel Bella Sky will acquire a new, enhanced identity, and Bellakvarter will become a brand new urban district featuring a wide range of functions with a new approach to interweaving conferences, exhibitions, and events with urban life, housing, business, and local environments.
Bellakvarter features terraced houses, company headquarters, and shops. The area is constructed in blocks and composed of small-scale built structures with a height of between three and six stories with diverse materials and facades. In some places, the blocks feature rooftop functions. Like cubic tower buildings, they add density to a corner or a street. Bellakvarter will be a mixture of commercial and residential, thereby creating a vibrant, pulsating district accommodating 6,000 new residents and 6,500 new jobs, and buzzing with activity from morning to evening. The district has its own metro station with easy and fast connections from Ørestad to Copenhagen city center and the airport. In terms of scale and paving, the district's streets will be 'mixed use' – pedestrians, cyclists, and motorists
Construction is well underway and in the next few years, offices, townhouses, cafés, apartments of all shapes and sizes, plazas, and parks will come to life. In 2023 approximately 90% of the plan will be finalized. Only a few plots to the west of the new headquarters will be open for new developments, which keeps expansion options in the future possible.
Amager Fælled Copenhagen's largest natural area
Bella Have Recreative urban space
Pandora Headquarters with a view over Amager Fælled
AC Hotel Bella Sky Scandinavia's largest design hotel
Nordøstpladsen Recreative urban space Nordvestpladsen Recreative urban space
Parking facility
New congress hall Bella Center Copenhagen
International house Serviced offices for more than 100 companies
Bella Sø Recreational lake
Metropladsen 10 min to Copenhagen city center
Bella Center Copenhagen The largest conference and fair facility in Northern Europe
Cafés, restaurants and convenience stores etc.
Udstillingspladsen Recreative urban space
CIFF Showrooms Scandinavia's largest fashion house
Sydhaven Recreative urban space
Activity roof Urban space for sports activities
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Pandora - Brand and building In line with the planning of the area, the concept of the building is a solid base with a light top. Crowning the base volume with a glittering jewel on top, adding monumental presence – a prismatic volume overlooking Amager Fælled and the skyline of Copenhagen as a backdrop.
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Pandora - Reflecting the brand It is our aim to create and offer a new global Class A headquarters building for Pandora that translates Pandora’s jewelry and the Pandora brand into a unique designed headquarters. A building that not only caters to the needs and ambitions of Pandora, but also commensurates with Pandora’s brand. By envisioning a new building Pandora has the unique possibility to design a building customized to Pandora’s brand image, its working methods and to its dedicated staff. A building that is not just a new headquarters, but a trade mark for the Pandora design, values and sustainable ambitions Pandora goes from having a place to work to
a place where the company can showcase its work – visually showcasing the Pandora brand through its building and creatinging a state-of-the-art work place that attracts and inspires the employees of Pandora.
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Pandora - Stacked Jewels 04
03 02 01
Crown
Panorama Base Ground floor
The Crown Emphasizes the highest part of the building as a unique part that is hovering.
Stacked volumes The building consists of several typologies stacked on top of each other.
Ground floor and panorama floor In the middle of the building there is a special recreational floor in direct connetion with the outdoor terrace. This could be a meeting center, fitness center, activity based workspaces or something else.
Atrium space and a rooftop terrace A unifying atrium spave in the base and a green rooftop terrace offers outdoor space for all employees and provides access to a green space all year. The The rooftop terrace also provides space for outdoor meeting pods, running track or yoga spots amongst others.
wittour courtyard
Crown
Office
Collaboration and meetings
Rooftop terrace
Office
Office
Staff / Kitchen
Events / Canteen
Reception / Cafè / Store
Panorama
Base
Ground floor
Car parking / Bike parking / Changing facilities / Storage / Technical
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Pandora - Embracing Sustainability Embracing Pandora’s sustainability agenda. Pandora has marked a change in its production of jewels by utilizing upcycled materials. Creating a new building poses not only new opportunities, but also a great responsibility when using the worlds resources to build. By utilizing the same approach in the building design as in Pandora’s jewelry it becomes evident that Pandora is dedicated a sustainable agenda and future. We are commited to using recycled sliver and gold by 2025. Pandora Annual Report 2020
Recycled copper
Recycled aluminium
Recycled materials as a resource
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Pandora - Ways of working The way we work today is rapidly developing. As a result of the covid-19 pandemic new ways of working are emerging, being discovered, and being developed. It is our aim to create a robust headquarters building that reacts to our current context and is tailormade to fit the needs of Pandora today yet flexible enough to adapt to Pandora's needs of tomorrow.
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A Vibrant Groundfloor STAFF
PANDORA CAFE
"BOH" CANTEEN
"MEET & EAT" 100 PERS
EXTERNAL PARTNERS
RECEPTION / SHOP
OPEN TO ABOVE
CANTEEN 505 M² 1.4 M²/PERS W. 360 SITTING
STORE FRONT SHOWCASE
CANTEEN KITCHEN (PARTLY OPEN) OPEN TO ABOVE
BUSINESS CENTER/ MEETING ROOMS
TECHNICAL/ "BOH"
NAILS / BARBER
BACK OF HOUSE
PARKING RAMP BACK OF HOUSE
STAFF
Groundfloor Area: 3.690 m2
"BOH" KITCHEN
PANDORA CAFE
"MEET & EAT" 100 PERS
"BOH" CANTEEN
EXTERNAL PARTNERS
RECEPTION / SHOP
EVENT 505 M² 0.5 M²/PERS ca. 1000 STANDING
OPEN TO ABOVE
ONT E
CANTEEN KITCHEN (PARTLY OPEN) OPEN TO ABOVE
BUSINESS CENTER/ MEETING ROOMS
TECHNICAL/ "BOH"
Event scenario Area: 505 m2
NAILS / BARBER
BACK OF HOUSE
PANDORA CAFE
"BOH" CANTEEN
PARKING RAMP "MEET & EAT" 100 PERS
"BOH" KITCHEN
STAFF
BACK OF HOUSE
STAFF
EXTERNAL PARTNERS
STAGE
RECEPTION / SHOP
CONFERENCE 505 M² 0.5 M²/PERS ca. 1000 STANDING
OPEN TO ABOVE
ONT E
CANTEEN KITCHEN (PARTLY OPEN) OPEN TO ABOVE
BUSINESS CENTER/ MEETING ROOMS
TECHNICAL/ "BOH"
NAILS / BARBER
"BOH" KITCHEN
Conference scenario Area: 505 m2
BACK OF HOUSE
PARKING RAMP
BACK OF HOUSE
STAFF
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Openings and Vertical Connections
First floor: Area: 2.840 m2 Desks: 198 Hot desks: 109
At the base of the building we find an O-shaped floor plate with a central aula that acts as the heart of the building. Normal workspaces are placed at the outer perimeter of the building. At the inner perimeter touchdown workspaces are placed creating a dynamic work environment towards the aula. Central bridges create a setting for informal meeting spaces as well as bind the building together with a sculptural stair as a center piece.
Diagramatic section Creating visual connections and proffesional intercation in the centralized aula space at the heart of Pandora's headquarters.
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Ways of Working
Second and third floor: Area per floor: 3.220 m2 Desks: 198 Hot desks: 92
Team workspace
Cores and walls as whiteboard or interactive screens
Meeting / Collaboration
Flexible workspace
Team workspace
Meeting / Collaboration
Flexible workspace
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Ways of Working Principles Agile
Co-lab rooms / phone, skype etc
Creative lab
Meeting
Shared facilities in the middle zone
Tribe / squads* Flexible workspaces Community square
Open meetingspaces warrooms
* Team working layout based on previous ideas presented by Pandora
Principles Activity based
Home bases along the facade Co-lab
Active
Concentration
Homebase
Community square
Tribe / squads along the facade Meeting
Co-lab table
Dividers with acoustic screens, plants, writing panels
Co-lab table
Phoneboots / concentration Meeting pod Open
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Collaboration and Meetings Meeting pod
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Exercising track
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Amphicircle
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4th. floor: Panorama Area: 1.180 m2 Desks: 0 Hot desks: 0
4th. floor:Rooftop Terrace Area: 1.990 m2 Grass/vegetation : 1.180 m2 Hard surfaces: 810 m2
On top of the base you will find a large, south facing rooftop terrace overlooking the rest of Bellakvarter. This outdoor space offers a wide range of possibilities as it could be used for meetings of both formal and informal nature or simply a quiet moment to relax in the green. It could also offer exercise and wellness opportunities, for instance the perimiter could become an approx. 250 meter running track.
1. Yoga
2. Indoor running track
3. Outdoor meeting pocket
4. Meeting pod
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View gard tow en o ards r fæll amag ed? er
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The Crown
CEO AREA
5th. floor : Area: 1.590 m2 Desks: 98 Hot desks: 0
Hovering above the rooftop terrace overlooking Amager Fælled and the rest of Bellakvarter you find the exclusive office area of the project. A smaller floorplate allows for a more intimate working atmosphere. Areas for more traditional office workspaces can be incorporated into the crown portion of the building. Areas can be subdivided into closed offices of 1, 2, 4 or 8 people. Maximum flexibility for Pandora's future office configurations.
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Areas
The crown Office spaces: total: 7.950m² per floor: 1.590m²
Panorama floor Meeting center, activity based working stations, creative project rooms or large event spaces: area: 1.180m² Base Office spaces: total: 9.280m² 1st floor: 2.840m² 2nd - 3rd floor: 3.220m²
Ground floor Reception area, branding space, canteen / winter garden, kitchen, café, delivery: total: 3.690m²
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Areas - flexibility within building plot
Full size headquarters Headquarters: 22.100m² As presented in this workbook
Lease option 02 Pandora Headquarters: 19.300m² Remaining area in the base: 2.800m²
Lease option 01 Pandora Headquarters: 18.920m² Remaining area in the crown: 3.180m²
Potential increase to the site's full building right Added volume: 1.360m² Building size: 23.460m²
Areas - flexibility extending building plot
Bridge connection
Extended building option up to: 23.460m² + 10.000m²
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Reflecting Pandora’s brand values. The headquarters building shown at different times of day.
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