Borough Business Kingston Jan 2022

Page 10

LCCI

Dubai congress puts London in the spotlight Recently Richard Burge was busy attending the 12th World Chambers Congress in Dubai, a high-profile, three-day event that brought together Chamber and business heads, as well as representatives from international organisations and governments. In convening the globe’s most prominent leaders and brightest minds, the congress aimed to spur change through dialogue and cooperation to create a more meaningful and prosperous future for individuals and businesses. More than 1,200 delegates from over 1,000 countries attended to connect with Chambers and business leaders, promote trade and investment opportunities, and gain insights into some of today’s most significant global issues. relationships with the relevant Chamber in those cities and connect their members with members of London Chambers. “We have a process in place whereby we’ll agree memorandums of understanding (MOUs) with each Chamber and then embark on a three-year engagement plan with each of these cities. Ideally, we want 30 MOUs in place within the next 18 months, although that depends on certain political and economic factors outside of our control. “We’re looking to engage with cities that not only play a role within the economy in their own country, but also play a role in other countries’ economies. We’re looking for partners who have a global outlook and think outside the dynamics of their own locality.”

On the face of it, the congress was the ideal forum for Richard to promote London as a marquee international destination – a key part of his role as CEO of London Chamber of Commerce and Industry (LCCI). Through a new initiative, LCCI International, he aims to forge new connections with Chambers of Commerce and their members in overseas cities. Richards says: “We’ve already identified around 30 major cities across the world. We’d like to build

Richard says that his job is made easier by the fact that London already holds a strong appeal to many individuals and businesses across the globe. This is evidenced, for example, by London Mayor Sadiq Khan’s recent appointment as the global chair of C40 cities. C40 cities is a global network of almost 100 megacities committed to addressing climate change. Collectively, the network represents more than 700 million people and covers a quarter of the global economy. “Despite the economic problems of recent years, London’s influence is still strong,” says Richard. “London was the founding city of C40 and has always been a vital member of the network.

Sadiq’s appointment gives him a more apolitical platform for promoting London as an international destination, one that champions a green and sustainable recovery from the pandemic.” Although London is held in high regard by many, there are still several challenges to negotiate as the world gradually emerges from the pandemic. Richards says: “We’re already seeing the longterm impact of Brexit and it’s uncertain how this will play out. Trade barriers will need to be overcome and there will be a lot of future negotiations between Britain and other countries. We’re also suffering from a lack of skills in certain industries – a problem that has been exacerbated by foreign workers leaving London and returning to their home countries.” Undoubtedly Chambers of Commerce have role to play in building international relationships in a post-COVID world. “The strength of our local Chambers comes from their membership,” says Richard. “It’s up to the London Chambers to promote the skills, strengths and abilities of their members to Chambers locally and in overseas countries. “It’s important to build relationships for the long run. Trade relationships seem to have become very transactional, with each party looking to get more out of the partnership than the others. This is not the right way to go about it. In my experience, long-term relationships work much more productively for everyone involved.”

We’ve already identified around 30 major cities across the world. We’d like to build relationships with the relevant Chamber in those cities and connect their members with members of London Chambers. 10

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