CPD PROGRAMME 2024
CPD Programme 2024 BUILDING THE PERFECT LEGAL BUSINESS Tuesday 16 January 2024 | 12-2pm Via Zoom Simon McCrum qualified as a Commercial Litigation solicitor in 1990 at Pannone. His role gradually evolved into a marketing and management role. Simon is the author of the best-selling books, “The Perfect Legal Business” and “The Perfect Lawyer” .
your services • Methods to create new leads from your website and social media • How to avoid ‘leaky bucket syndrome’ and ensure you convert enquiries into clients • Why you need to keep in touch with your clients outside of matters • How you can cross-sell your services
SDLT
Give your business a boost for the New Year
Tuesday 20 February 2024 | 3.00-4.30pm Via Zoom
It’s never too early to start performing better as a business, but New Year is a great time to boost your firm and all the people in it.
Paul Clark has been a commercial property solicitor for over 40 years. He is an expert on many aspects of commercial property law and is a popular and engaging speaker.
It may be surprising though to see where the focus that I recommend should be. Lots of firms try to give their business a boost by getting a new website, starting new marketing campaigns, hiring new people, opening new offices, or offering new areas of work. I would do none of these – at least not until I had got the core business firing all cylinders and not until all the low-hanging fruit had been gathered in. There is a lot of easy, sustainable money to be made – and it’s not just all profit, it’s all cash. The question I’ll be looking at, therefore is whether your law firm is a successful firm of solicitors or a successful legal business.
ATTRACT, ENGAGE AND RETAIN MORE OF YOUR IDEAL CLIENTS Tuesday 6 February 2024 | 12-1pm Via Zoom Rachel Tombs was a practising Solicitor for 15 years before she set up her own marketing agencies focused solely on the legal industry – Orion Legal Marketing. Rachel’s deep knowledge of the legal sector combined with her business development and marketing expertise means she is perfectly placed to show law firms how to market their services in a way that attracts and retains the right clients. In today’s highly competitive legal marketplace, it can be hard to attract new clients and retain existing ones. If you wish to grow your legal practice you need to ensure you take every opportunity to generate new enquiries, convert them and keep them as longterm paying clients. In this presentation, we share some proven tips on how you can achieve this, and also the common pitfalls you should avoid. Areas covered include: • Defining your ideal client so you can clearly target them • How to stand out from your competition and differentiate
8 | HAMPSHIRELEGAL
SDLT UPDATE 2022
CONVEYANCING SEMINAR Thursday 7 March 2024 | 3.15-4.45pm Via Zoom Ian Quayle lecturer for 16 years for CLT amongst others and will be presenting the following: Bullet Points tba
PROBATE UPDATE Tuesday 12 March 2024 | 3.15-4.45pm Via Zoom Kerry Morgan-Gould Kerry is a Partner and Head of the Trusts & Estates Team at Ashfords LLP. Kerry has been qualified for 12 years. She advises private individuals, charities and trustees in relation to all matters arising out of contentious Wills, Trusts and Estates. In addition, Kerry also advises clients in relation to contentious Court of Protection matters. Bullet Points tba
DIVERSITY IN RECRUITMENT Tuesday 19 March 2024 | 12.30-1.00pm Via Zoom Rachel Atkinson, The People Choreographer® Rachel specialises in supporting organisations to help their people work with passion and purpose and help create places that people want to be a part of. Equity, Diversity, and Inclusion are at the heart of the service that Rachel provides.
