5 minutes with... Sunil Kalia

Who are you?

My name is Sunil Kalia. I am a Digital Advocate (Director) of AVA SEO LTD and Website Compliance LTD. My background is Senior Programme Management in cyber security, digital risk protection, and business change management. I hold professional accreditations, memberships, and CPD hours, demonstrating expertise in my services. I am an active NHS and St John Ambulance volunteer and hold a US and European private pilot’s licence.

What’s your business all about?

We help SME business owners create, manage, and grow an effective, engaging, and compliant online presence. Effective and engaging means visually compelling websites (considers accessibility and user experience) optimised for search engine visibility and call to action conversions. Compliant means helping our customers achieve compliance with GDPR, ePrivacy Directive, and equivalent regulations in other jurisdictions. Our customers receive compelling quantitative data and qualitative guidance, empowering them to make informed decisions with predictability.

Three words to describe yourself?

Analytical. Methodical. Competent.

Ideal customer?

Any business that relies on its digital footprint for success and reputation can benefit from our experience and expertise. We support our customers in achieving their online goals objectively whilst fostering trust with their audience in a privacy-centric digital world.

Biggest achievement?

After successfully delivering the British Airways Y2K (Millenium Bug) project, I was project manager for product and service development for British Airways’ flagship brand, Concorde. I was responsible for the design and delivery of the next-generation Concorde experience. Following the Air France Concorde crash and Concorde’s grounding, I was made accountable for the Concorde Return to Service Programme. When Concorde retired, I was responsible for British Airways First Class.

Biggest gripe?

Philosophy in business?

Everything requires effort. Pursue progress, not perfection. Just take action.

Sporting hero?

When it comes to establishing an online presence, SMEs often receive incomplete, incorrect, or outdated expertise. This leads to setbacks, wasted resources, and missed growth opportunities. It’s crucial for the digital marketing ecosystem to deliver auditable and transparent services and expertise. The impact of poor-performing websites that businesses depend on, stifle innovation and hinder the overall health of SMEs critical to regional or national economic growth.

Your inspiration?

Our independent SWOT (Strengths, Weaknesses, Opportunities, Threats) audit is ideal for existing website owners. Typically, the results are disheartening, sometimes alarming. These insights enable our audit service users to discuss the outcomes with their website provider. This leads to a website that meets their needs through their existing provider or a new site from us. Regardless, we’re pleased to help SMEs obtain the website they deserve.

Eddy Merckx is celebrated as the most outstanding cyclist in history. He represents the epitome of stamina and resolve. His achievements in the Tour de France, which I consider the supreme challenge of mental and physical toughness, underscore his excellence.

Biggest tip for success?

Stay current and hone your skills; the ‘compound effect’ will benefit you.

We provide results for our clients with clarity, thoroughness, and attention. We reduce technical complexities; we aim for simplicity. And remember, you can’t manage what you don’t measure.

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